In marketing, knowing your audience is key. Many times, this means boiling it down to a demographic based on their age. Are you targeting Gen X, Gen Y or Gen Z? We’ve all seen these monikers before, but what do…
Struggling to find people to staff your store, restaurant, or call center? You’re not alone. It’s a turbulent time in the American economy, with what seems to be fewer and fewer workers to fill an ever-growing number of jobs. Marketing,…
End-of-year holidays are the busiest and often most exciting time for ecommerce and retail businesses. They’re an opportunity to dramatically increase sales and finish the year strong, driven by increasing consumer demand during the gift-giving season. But while demand is…
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Much of today’s tailored marketing depends on collecting unique data or attributes about your audience members. The more you know about someone, the better you can speak to them—or, better yet, have a conversation with them. And, in fact, conversations…
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Texting is the favorite pastime of, well, just about everyone. Messaging apps are the most used apps on any mobile device; 97% of Americans use them at least once a day. From gossipy teens to business professionals—the world’s preferred mode…
