What’s the difference between “that’s funny!” and “that’s funny.” in a text message? The words might be the same, but the meaning is entirely different. The reason? Punctuation sets the tone of the message. While the exclamation point is a…
Companies spend a lot of time and effort developing their core marketing channels. From cultivating email lists to segmenting social media audiences, it’s all about sending the right message to the right people, through the right medium. And today, the…
Marketers know that every opportunity to interact with their audience is a chance to create value. Sometimes, it’s as simple as reaffirming your brand’s values and customer loyalty. In other cases, it’s about generating revenue at that moment. Some interactions…
Imagine this. You’re a marketer in the 80s working on an ad campaign to promote your firm’s latest product. It’s an important launch, and you’ve taken a multi-channel approach. A newspaper ad, a 30-second TV spot, and a jingle that…
Acquiring new customers is expensive and can take a very long time. When you advertise digitally, you’re not only competing with other businesses in your category, but all businesses that serve a similar demographic. This dramatically increases the competition and…
Marketing professionals and small business owners alike know that every year has specific days and events that create unique selling opportunities. Whether it’s a last-minute flash sale on Father’s Day or a month-long lead-up to the busiest shopping stretch of…
The secrets of successful retail franchise marketing Retail franchise businesses face an ongoing challenge: scaling a profitable brand and business model across hundreds, or even thousands of locations. Franchisees, on the other hand, are responsible for retaining brand value through…
how to survive the retail apocalypse: go omnichannel Define: Omnichannel By now, everyone’s heard the buzzword: omnichannel. Every brand knows it needs to adopt an omnichannel strategy, but what does that really mean? According to Hubspot, an omnichannel experience is…
Short Code vs. Long Code Phone Numbers If you’re a marketer looking to get your brand’s SMS marketing strategy off the ground, you may be overwhelmed by where to even begin. One of the most fundamental questions you might be…
While several brands across varying industries have struggled to adapt quickly enough, their forward-thinking, more nimble counterparts have actually found ways to make an unprecedented event--like COVID-19--work in their favor.
