As many major brands are now incorporating some form of texting into their marketing strategy, what do you consider to be the major factors that are driving that adoption? Constantin: One of the key reasons centers around the Apple privacy…
In marketing, knowing your audience is key. Many times, this means boiling it down to a demographic based on their age. Are you targeting Gen X, Gen Y or Gen Z? We’ve all seen these monikers before, but what do…
Struggling to find people to staff your store, restaurant, or call center? You’re not alone. It’s a turbulent time in the American economy, with what seems to be fewer and fewer workers to fill an ever-growing number of jobs. Marketing,…
End-of-year holidays are the busiest and often most exciting time for ecommerce and retail businesses. They’re an opportunity to dramatically increase sales and finish the year strong, driven by increasing consumer demand during the gift-giving season. But while demand is…
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Much of today’s tailored marketing depends on collecting unique data or attributes about your audience members. The more you know about someone, the better you can speak to them—or, better yet, have a conversation with them. And, in fact, conversations…
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Texting is the favorite pastime of, well, just about everyone. Messaging apps are the most used apps on any mobile device; 97% of Americans use them at least once a day. From gossipy teens to business professionals—the world’s preferred mode…
Voxie partners with IFA to present an educational webinar for fellow franchise members hosted by Bogdan Constantin Webinar Description This session will provide an overview of how conversational text marketing enables franchise brands to connect with and learn from their…
how two-way texting can increase efficiency for your franchise The fastest growing retail and franchise brands are leveraging two-way conversational SMS to maximize efficiency by saving time while driving repeatable revenue. Learn how this new channel can drive revenue for…
The 3 worst conversational sms marketing mistakes and how to fix them Not sure if your text message channel is actually working? If your conversational SMS marketing efforts don’t seem to be paying off, you may be guilty of making…
voxie means growth Voxie CEO, Bogdan Constantin, recalls how he came to the name Voxie and its meaning. Voxie is the conversational text marketing platform that enables businesses to grow by talking to their customers. The name Voxie is derived from Swedish and Norwegian roots that…
