# Voxie — Full Content > Markdown content of the markdown-backed pages of the Voxie marketing > site: features, case studies, ebooks, FAQs, blog posts, the privacy > policy, and the terms of service. Pages built from interactive > components — including the Budget Optimizer, Intelligent Inbox, and > Voxie Intelligence feature pages — have no markdown rendition and are > available as HTML only. A shorter index of links is available at > https://www.voxie.com/llms.txt. --- # Tactical Nurture Flows to Shorten the Path to Purchase > Help franchisees turn leads into customers faster with smart, automated SMS nurture flows. - Canonical HTML: https://www.voxie.com/features/faster-leads/ Implement automated nurture flows that turn interest into action. Improve and streamline how franchises engage leads by delivering timed messages, adapting to each customer journey, and applying proven strategies across every location. ## Everything Franchises Need to Automate, Personalize, and Optimize Lead Nurturing ## Automated Nurture Campaigns That Feels One-to-One Franchises thrive when every lead follow-up feels personal. Voxie makes that possible by empowering corporate teams to launch automated nurture flows that feel local, authentic, and perfectly timed—giving every franchise location a leg up in converting leads to customers. Centralized strategy meets real-world personalization, turning each message into a meaningful step toward lasting growth. ## Capabilities - **Engage at the right moment.** Automated, time-optimized message sequences ensure every lead gets the right message when they're most likely to respond. - **Personalize every journey.** Conditional branching tailors each conversation to the individual—so every lead feels like they're getting local, one-on-one attention. - **Accelerate franchise success.** Corporate-tested nurture flows help all locations perform better, turning low-engaging franchisees into consistent converters. ## What's included - Time-optimized message sequencing - Conditional branching by lead behavior - Centralized flow management for all locations - Localized message delivery from franchisee numbers - Automated follow-ups and reminders - Performance dashboards by franchisee and campaign - Corporate-approved templates for consistent messaging - Triggered messages based on customer actions or milestones - Integration with CRM and POS systems - Automated re-engagement for inactive leads ## FAQs ### How do Voxie's nurture flows help franchises specifically? Unlike generic SMS tools, Voxie's nurture flows are built for franchise networks—allowing corporate teams to design, manage, and measure campaigns centrally while still sending messages from local franchise numbers. This balance ensures every message feels personal and compliant, while corporate maintains oversight and brand consistency. ### Can individual franchisees send texts to their subscribers if they choose? Yes. Franchises can give franchisees the flexibility to send their own personalized follow-ups while staying within brand and compliance parameters set within the platform. However, it's important to set enforceable guidelines that limit the number of texts and the messaging to ensure franchisees don't inadvertently undermine brand-wide campaigns. ### Is it easy to build nurture flow campaigns? Many users find that building nurture flows can become intuitive with time. However, like any new process, there can be a learning curve at first. Voxie's team provides hands-on support and training, and if preferred, we can design and implement nurture campaigns for you. Our goal is to help every franchise launch automation that converts leads quickly and confidently. ### Will new submissions or behaviors in third-party tools trigger text flows? Yes. Voxie integrates seamlessly with leading CRM, POS, and marketing platforms so that new lead submissions, purchases, or behavioral events can automatically trigger targeted text flows. That means your audience receives timely, relevant communication based on what they actually do—no manual work required. --- # Empower Franchise Teams to Excel > Access comprehensive, user-friendly tools designed to help every franchise location craft high-performing SMS campaigns and achieve standout results. - Canonical HTML: https://www.voxie.com/features/franchise-teams/ As a platform built exclusively for text message marketing, Voxie continuously innovates to make building, sending, and optimizing SMS campaigns easier than ever. Franchise teams benefit from intuitive campaign builders, customizable templates, and clear local insights that help maximize engagement and simplify success at every location. ## Everything You Need to Swiftly Launch and Grow ## Build Engaging Local Campaigns with Greater Efficiency Voxie brings together intuitive marketing tools, ready-to-use templates, and strong brand safeguards so every franchise location can launch impactful text marketing campaigns with speed and consistency. Whether you choose to jumpstart engagement using curated templates and workflows or customize your own, Voxie makes it easy to craft and distribute gameplans across your franchise ecosystem. ## Capabilities - **Quickly build and send engaging SMS campaigns.** Create, schedule, and launch messages with the user-friendly campaign builder, all while staying aligned with brand voice and compliance guidelines. - **Accelerate results with proven templates and playbooks.** Access a curated library of editable, brand-approved templates and campaign guides that remove guesswork and help teams deploy effective promotions in minutes. - **Unlock actionable local analytics for continuous improvement.** Monitor performance with location-specific dashboards that illuminate customer engagement, campaigns success, and untapped opportunities for local growth. ## What's included - Easy-to-use campaign builder for creating and scheduling messages - Ready-to-send templates - Industry-tested playbooks for multi-step communications - Editable, brand-consistent messaging content - Role-based access for owners, marketers, or business coaches - Local dashboards with store and region-level analytics - Approval workflows for compliance and brand consistency - Centralized sharing of templates and campaign best practices - Guided onboarding and ongoing support from Voxie experts ## FAQs ### Can users personalize messages in Voxie? Yes, users can personalize messages that automatically insert real contact or team details into each outgoing message. Rather than manually entering names or unique details, users can add variables to templates or messages, allowing Voxie to fill in the correct information for every recipient. ### Does Voxie offer pre-built playbooks and can I tailor them to my team? Playbooks are Voxie-designed message flows that cover common scenarios such as subscriber acquisition, consent, profile data collection, and more. Instead of building every automation from scratch, your team can quickly launch tested templates and customize them as needed, saving time and ensuring best practices. Playbooks are fully customizable. You can edit contact filters, messages, timing, and even specific flow actions to match your unique business requirements and branding, allowing you to fine-tune every detail while leveraging Voxie's expertise. ### Can Voxie-provided templates support multimedia? Yes, Voxie templates can include multimedia content such as images, audio, and documents. This enables your teams to create more engaging and informative messages, enhancing the overall impact of your communications. --- # Protect Brand Consistency While Supporting Local Text Marketing > Protect your national brand while giving local teams the text marketing tools to succeed. - Canonical HTML: https://www.voxie.com/features/brand-consistency/ Build automated guardrails that protect your brand without holding franchisees back. Voxie scales your brand text marketing standards across every franchise by using rule-based automation, locked templates, and AI monitoring. This approach removes the need for micromanagement while ensuring every text message stays compliant, consistent, and true to your brand. ## Everything Franchises Need to Effectively Protect Brand Guidelines at Scale ## Balance Brand Control and Franchise Flexibility Through Automation Some franchisees are natural marketers who like to move fast and get creative. Voxie helps them keep that momentum while ensuring their text marketing efforts don't come at the expense of brand consistency or compliance. Franchises can establish parameters for tone, messaging, frequency, and legal safeguards, using Voxie's sophisticated tools to flag any texts that don't meet standards. The result? Ambitious franchisees gain the text marketing freedom many crave while the system quietly protects the brand and scales what works best across the entire network. ## Capabilities - **Maintain control without constant micromanagement.** Establish nuanced brand guidelines that scale effortlessly across every franchise location. Role-based rules, locked text templates, and automated approvals streamline campaign creation, giving franchisees the freedom to market locally without the risk of off-brand or non-compliant messaging. - **Enable smarter access with role-based permissions.** Assign permissions and access levels matched to each user's role—whether it's corporate approving campaigns, managers scheduling sends, or franchisees personalizing local offers—ensuring everyone works within clear, predefined boundaries. - **Reinforce compliance automatically.** Voxie's intelligent safeguards continuously monitor every activity to maintain TCPA and state-level compliance. Real-time list updates, AI-driven flagging, and automated enforcement protect your brand and ensure every message meets regulatory standards across the entire network. ## What's included - Role-based permissions customized by team or location - Brand-locked templates that preserve tone and compliance - Semi-locked snippets with the option to modify select elements - AI monitoring to flag off-brand or non-compliant content - Real-time updates to subscriber lists across all locations - Centralized calendar view showing scheduled campaigns - Sending allowances tailored by franchise or role - Automated opt-in and opt-out management for TCPA and state compliance ## FAQs ### What are examples of brand guardrails I can automatically flag using Voxie? You can flag or block text message elements that fall outside brand standards, including unapproved emojis, phrases, discount wording, tone of voice, or even message length. Voxie lets you create brand-specific rules so the system automatically identifies content that doesn't fit your approved messaging or compliance parameters. ### Can I enable franchises to edit certain parts of text snippets that are otherwise locked? Yes. Voxie lets you decide which parts of each snippet are editable and which remain locked. Franchisees can update approved fields—like local offers, store hours, or contact details—while the core brand language, disclaimers, and formatting stay protected to maintain consistency across every location. ### Does Voxie offer text message templates I can repurpose for my brand? Yes. Voxie offers Playbooks and Snippet Templates—ready-made, customizable frameworks you can adapt for your brand. Playbooks are pre-built automated flows designed around common use cases like subscriber acquisition, compliance responses, or data collection. Snippet Templates provide brand-approved message examples that franchisees can personalize within locked or editable sections. ### Can the Voxie platform suggest brand-aligned responses for franchisees to send in two-way text conversations? Yes, the Voxie platform can suggest responses that are tailored to your brand's guidelines, helping franchisees communicate in a professional manner. Even better, these suggestions use proven messaging strategies and Voxie's Conversational Intelligence to accurately understand the texter's needs and sentiment, then recommend the most effective next steps. This ensures franchisees can respond quickly and appropriately to customer inquiries or leads, while staying true to your brand. ### How does Voxie keep franchisee texting TCPA-compliant across every location? Voxie confirms TCPA and state-level compliance at the brand level, so individual franchisees aren't left to get it right on their own. Importantly, opt-in and opt-out handling is centralized and automated. When a customer opts out, Voxie removes them across every location and number that messages them, preventing accidental sends that lead to complaints or fines. Voxie also monitors activity in real time and blocks content that falls outside compliance rules before it sends. ### What happens when a franchisee tries to send an off-brand or non-compliant message? Voxie blocks the message in real time before it sends. Voxie checks each message against the brand's rules, so content like unapproved wording, tone, or compliance gaps is caught at the point of creation. Moreover, the Voxie software explains the reasoning to the franchisee and—if applicable—can coach them on how to improve the proposed text message. ### Can Voxie give different franchisees different levels of sending freedom? Yes. Voxie lets the brand set different permissions for different franchisees, so each location operates within limits that match how much it's trusted. A newer location can be held to locked templates only, while a proven one can be allowed to draft more freely with AI vetting flagging anything off-brand. The brand can adjust these levels as a franchisee earns trust over time. --- # Improve Performance With Franchise-Focused Reporting > Leverage franchise-ready data infrastructure to deliver deeper analysis and transform complex information into clear, actionable text marketing insights. - Canonical HTML: https://www.voxie.com/features/performance/ Combining franchise-focused data frameworks with predictive analytics, Voxie Intelligence empowers users to make faster, smarter text marketing decisions. Brands gain a richer understanding of performance across campaigns, franchisees, audience segments, and key metrics, helping to reveal which texting strategies drive results. ## Everything Franchises Need to Measure and Improve SMS Performance ## Bring Nuance and Depth to Franchise Text Marketing Reporting Franchise marketing measurements can become tangled as local and national campaign data blur together. Voxie organizes the raw metrics to fit your unique franchise ecosystem and audience segments, helping users extract meaningful insights with greater speed and sophistication. ## Capabilities - **Analyze and visualize messaging data the way your franchise operates.** Dashboards mirror the structure of your network, granting comparative views of performance by location or owner. Automated text campaign tagging and message-level tracking further improves insights. - **Collect and bridge data across various audience touchpoints.** View performance across every customer interaction, from text message sends and clicks to opt-outs and follow-up purchases. Voxie bridges this data with cost, revenue, and ROI metrics to show the complete story of each SMS campaign. - **Empower franchisees with their own texting data while maintaining full visibility.** Franchisees can explore their own performance dashboards while corporate teams maintain brand-wide oversight. ## What's included - Roll-up and drill-down data views for corporate and franchisees - Campaign, audience, and message-level ROI tracking - Automated campaign tagging for faster, smarter analysis - Data visualization built for franchise decision-making - Same day data visibility for swift campaign optimizations - Blast Forecast for visibility into upcoming campaigns - Role-based data accessibility controls - Integration with BI, CRM, and analytics tools ## FAQs ### What can Voxie's franchise reporting show that a general SMS platform can't? Voxie organizes reporting around the way a franchise operates, not around one blended account total. Voxie breaks performance down three ways generic texting platforms won't: - by location - by region - by owner group Many general SMS platforms only report at the account level, which hides how individual locations perform and blurs national campaigns together with local franchisee sends. Voxie keeps national and local performance separate. Voxie also ties each campaign to cost, revenue, and ROI, so the corporate team can see which locations and campaigns drive results. To dive deeper into this type of comparison, read [Why Franchises Shouldn't Use Cookie Cutter Texting Platforms](/blog/why-franchises-should-not-use-generic-texting-platforms/). ### What are examples of data visualized in the Voxie dashboard? Voxie's dashboards display core performance metrics such as messages sent, deliverability, engagement rates, clicks, replies, unsubscribes, and conversions. Users can also view new subscriber trends, campaign impact over time, and comparisons across locations, giving a complete picture of how SMS channels are performing within the franchise network. ### What kinds of tools can I integrate with to improve reporting? Voxie integrates with your POS, CRM, and other business intelligence platforms allowing you to connect texting campaign data with other marketing and sales insights. Voxie can build custom integrations as needed to ensure the uninterrupted flow of data and advancement of reporting. ### We already have a CDP or BI stack. Why add Voxie's franchise reporting? Voxie layers on top of a CDP or BI stack rather than replacing it. Voxie adds two things those tools don't provide: franchise structure and text-channel depth. Most CDPs segment audiences generically across every channel, and they report for the brand as a whole rather than location by location. Text conversion behavior also [differs from email and push](/blog/sms-vs-push-notifications/). Voxie tracks campaign performance down to the individual franchisee and feeds purchase data back through POS and loyalty integrations, so ROI is measured per campaign and per location. Voxie data can also flow back into existing BI tools, so brands keep one source of truth while gaining a franchise-specific view their stack wasn't built to produce. ### Can I do A/B testing in Voxie? Voxie doesn't include a dedicated A/B testing tool, but its detailed reporting makes it easy to compare results across campaigns and audience segments. This insight helps you identify what timing, messaging, and strategies drive the strongest performance and for whom. ### Can franchisees utilize the reporting? Yes. Franchisees can access reporting through their own dashboards, allowing them to view performance data specific to their location without seeing other franchisees' results. They can track metrics such as message volume, engagement, and ROI, while national brand teams maintain full visibility. --- # Launch Faster, Scale Effortlessly > Bring new franchisees online rapidly, manage users centrally, and ensure every team accesses the right subscriber lists and tools—all with minimal manual work or holdups. - Canonical HTML: https://www.voxie.com/features/scaling/ Voxie lets you import user information at scale, allowing you to enroll hundreds of franchisees in minutes with only a few clicks. From location-based lists to automated user permissions, our platform is specifically designed to remove bottlenecks and keep your franchise moving forward. Streamline deployment, speed up onboarding, and ensure every new location is ready to engage customers almost right away. ## Everything You Need to Swiftly Launch and Grow ## Deployment Built for Franchise Scale and Structure Onboarding new franchise locations is as simple as a single upload, allowing Voxie to automatically configure user access and subscriber lists for each store without any manual setup. In turn, every team member can begin engaging local customers with minimal delay. As your subscriber lists expand and your franchise system evolves, your SMS dashboard automatically adapts to reflect your latest structure and needs. ## Capabilities - **Streamline onboarding franchisees and users.** Easily add and organize hundreds of franchise locations and users with bulk import tools designed for multi-location businesses. - **Experience limitless tool integration possibilities.** Our specialists connect your Voxie profile to all important systems, such as your POS, CRM, CDP, and loyalty platforms. - **Adapt user access and billing as your ecosystem evolves.** Voxie supports your business model, whether you need shared or separate billing across corporate, franchisees, or multi-unit owners. ## What's included - Bulk data uploads and user permission-setting - Automated segmentation of subscriber lists based on location - Voxie-supported integrations with your tech stack - Dashboard access that mirrors real-world operations - Guided onboarding and training from Voxie's dedicated support team ## FAQs ### Do I have to be a franchise to use Voxie? No, you don't have to be a franchise to use Voxie. While our platform is specifically designed to address the complexities of franchise and multi-location operations, any business with multiple brick-and-mortar locations can take advantage of Voxie's powerful features. However, if your business does not have several physical locations, Voxie may not be the most practical fit for your needs. Our strengths are best realized by brands coordinating SMS marketing and engagement across many sites. ### Where is the Customer Support team based out of? Our Customer Support team is proudly based in the United States. You'll get support from experienced professionals who understand the needs of American franchises and multi-location businesses. ### Will Voxie help set up my dashboard? Yes, absolutely! Our onboarding specialists work closely with your team to ensure your dashboard is set up correctly from the start. We'll guide you through data imports, user permissions, and key customizations, so that you can quickly take advantage of Voxie's reporting, analytics, and campaign management tools. Our goal is to make your launch as smooth as possible and set you up for immediate success. --- # Localize Texting at Scale for Greater Impact and Revenue > Deploy SMS campaigns nationwide with localized details and numbers—proven to double clicks and response rates. - Canonical HTML: https://www.voxie.com/features/local-revenue/ Launch national text messaging strategies that feel local in every market. With smart customizations like regional phone numbers and dynamic content, brands can scale high-performing tactics while building stronger, community-level connections with customers. ## Everything Franchises Need to Localize Messaging at Scale ## Bring the Local Touch to Every Message Localized presence and understanding are what make the franchise model unique. Voxie helps brands highlight that strength by making every message feel personal and relevant to its community. Corporate teams can launch system-wide campaigns that adapt to each market, while franchisees can create approved local messages that keep communication authentic and on-brand. ## Capabilities - **Use local phone numbers to increase response and recognition.** Voxie enables messaging from local franchise numbers, ensuring recipients recognize and trust who's reaching out, boosting both open and response rates. - **Target by region, time zone, or event trigger for maximum impact.** Set dynamic send rules to reach each time zone at the right moment, and use external data such as weather or local events to trigger timely, context-aware messages. - **Empower franchisees without losing brand and TCPA compliance.** Franchisees can engage customers directly through approved templates, managed lists, and 2-way SMS, while the brand maintains full visibility and upholds TCPA guidelines. ## What's included - Local phone numbers to strengthen engagement - Regional targeting and time zone-based send controls - Event-based triggers and integrations for weather or local events - Role-based permissions for campaign creation and approval - Central oversight to ensure brand compliance and monitor messages - Reporting that highlights campaign performance by franchisee and region - Centralized opt-out management of franchisee-specific subscriber lists ## FAQs ### Can franchisees text their specific subscriber lists using the Voxie platform? Yes. Franchisees can text their own subscriber lists directly from Voxie using approved templates. Better still, the brand team will be able to view all scheduled texts and gauge the performance of such efforts. ### If individual franchisees want to send text messages, what level of control and visibility can the nationalized brand team maintain using the Voxie platform? The brand team keeps full oversight of franchisee messaging without having to approve each send by hand. Voxie can hold franchisees to approved templates, Corporate-approved audience segments, and set sending rules, so local messages stay on-brand automatically. The brand team can see every campaign scheduled across the network, with the ability to edit or pull any localized text before it goes out. ### Can I control which regions receive which text marketing campaigns? Absolutely. Voxie's segmentation and Group targeting features let you specify which regions, locations, or ownership groups receive specific campaigns. Corporate can include or exclude particular franchisees from any initiative, so every campaign reaches the right markets without extra manual work. ### How does Voxie keep local franchisee texting TCPA-compliant? Voxie automatically enforces TCPA compliance at the brand level, so individual franchisees aren't left to handle consent and opt-outs on their own. Opt-out handling and consent tracking are centralized. When a customer opts out, Voxie removes them from every location and number that messages them, which prevents the accidental sends that lead to complaints or fines. Corporate can also require that contacts enter the program only through approved sources, keeping local lists clean across the network. ### Do franchisees need a new phone number, or can they keep the one they already use? Voxie can text-enable the phone number each location already uses, so customers keep seeing the same local number they recognize. For locations that don't text today, Voxie adds SMS capability to their existing line without interrupting voice calls. Every message—including a national campaign routed to a nearby customer—then comes from a familiar area code. ### How does the localization of 2-way texting work? Voxie supports two-way texting through localized phone numbers, so replies come directly to a number familiar to customers. Franchisees can individually respond to messages routed to their location—if they wish—while corporate can setup automated solutions built with Conversational Intelligence as a fallback solution, ensuring that every customer receives the answers they need. --- # Unlock Growth With a Dedicated Partner > Collaborate closely with your Customer Success Manager to build data-driven strategies, gain industry insights, and drive growth across your franchise ecosystem. - Canonical HTML: https://www.voxie.com/features/partner/ Our experienced Customer Success Managers understand what drives text marketing success for franchises. They take time to learn your brand, audience, and operations, enabling your designated Manager to collaborate closely with your team to solve challenges. ## How Customer Success Managers Support Your Growth ## We Blend Real-World Know-How With Franchise-Focused Tools Voxie isn't an SMS platform built for everyone; it's designed specifically for franchises, with every feature purpose-built for the complexities of multi-location marketing. Our Customer Success team shares this focus, bringing firsthand knowledge from working with franchise operations and SMS at scale. In-depth product expertise combines with real-world franchise experience to help you get results quickly and efficiently. ## Capabilities - **Maximize your data's value through poignant analysis.** Rather than leaving data for you to decipher, your Customer Success Manager meets regularly with your team to review results, highlight strengths, and identify areas for improvement. - **Grow subscriber lists with proven strategies tailored to your brand.** Your Customer Success Manager combines industry expertise with deep knowledge of your brand to craft actionable tactics that grow your subscriber list and optimize opt-ins. - **Tap into industry learnings to stay ahead of the competition.** Our Customer Success Managers draw on real-world franchise and SMS experience to share fresh insights that keep your brand competitive and your strategy sharp. ## What's included - Ensure smooth onboarding and transition to new tools - Provide prompt answers to ad hoc questions about tool use and best practices - Analyze reporting data to help you brainstorm and optimize campaigns - Facilitate solutions to bespoke needs, such as custom integrations and complex nurture flows - Keep you informed about evolving industry standards and trends ## FAQs ### Do I have to be a franchise to use Voxie? No, you don't have to be a franchise to use Voxie. While our platform is specifically designed to address the complexities of franchise and multi-location operations, any business with multiple brick-and-mortar locations can take advantage of Voxie's powerful features. However, if your business does not have several physical locations, Voxie may not be the most practical fit for your needs. Our strengths are best realized by brands coordinating SMS marketing and engagement across many sites. ### Where is the Customer Support team based out of? Our Customer Support team is proudly based in the United States. You'll get support from experienced professionals who understand the needs of American franchises and multi-location businesses. ### Will Voxie help set up my dashboard? Yes, absolutely! Our onboarding specialists work closely with your team to ensure your dashboard is set up correctly from the start. We'll guide you through data imports, user permissions, and key customizations, so that you can quickly take advantage of Voxie's reporting, analytics, and campaign management tools. Our goal is to make your launch as smooth as possible and set you up for immediate success. --- # Strengthen Customer Connections With Personalized 2-Way Texting > Communicate with customers on their terms, powered by industry-leading Conversational Intelligence that understands and reliably answers appropriately. - Canonical HTML: https://www.voxie.com/features/personalization/ Improve customer engagement with personalized, two-way texting powered by emotionally-perceptive Conversational Intelligence. By combining real customer data with your brand's tone and expertise, Voxie helps franchises respond to customers' needs 24/7 and make every interaction feel genuinely human. ## Everything Franchises Need to Elevate 2-Way Text Capabilities ## Automate How Franchisees Respond: Quickly, Correctly, and on Brand Automation ensures every customer receives fast, accurate, and brand-consistent text communication—no matter which location they contact. By standardizing responses across the network, franchises deliver reliable service at scale while still localizing details such as store hours, regional offers, or upcoming events. Voxie's Conversational Intelligence adds the emotional awareness to recognize tone and intent, appropriately tailoring thoughtful replies. ## Capabilities - **Make every text response accurate, localized, and personal.** Voxie uses customer history, preferences, and behavior data to tailor each response so that every text sounds natural and uniquely relevant. - **Centralize conversation management while giving franchisees needed accessibility.** Brands can oversee all customer interactions from a single hub while simultaneously granting franchisees the ability to engage their customers quickly and consistently. - **Turn every conversation into actionable data.** Text responses are automatically documented to enrich customer profiles, trigger nurture flows, or build new segmented lists, further improving future interactions. ## What's included - Dynamic personalization fueled by third-party customer data and triggers - Smart routing and alerts for human follow-up when needed - Perceptive AI that understands tone, intent, and sentiment - Centralized inbox connecting corporate and franchise levels - Contextual follow-ups informed by previous responses - Full message history and context recall ## FAQs ### How is Voxie's two-way texting different from a generic SMS inbox? Voxie can route each incoming text to the sender's preferred location while giving Corporate visibility across all of those conversations at once; automated answers can also be localized to reflect variances in hours, menu specials, and other location-specific nuances. Comparatively, a generic SMS inbox treats every message as a single flat list. ### Is Voxie's platform practical to use for interpreting survey data? Voxie's platform interprets and organizes feedback even when no numeric scoring is provided. Our AI analyzes open-ended survey responses to detect sentiment, identify recurring themes, and group them by intent or topic. This gives brands a complete view of customer input—quantitative or qualitative—and helps uncover actionable insights faster across every franchise location. ### What CRM and POS software can Voxie integrate with? Our team manages the setup and custom configuration to ensure seamless data flow between Voxie and your existing tools. Whether you use a widely adopted platform or a proprietary system, Voxie connects effortlessly so customers can check orders, confirm appointments, or ask questions by text and always receive fast, accurate responses. ### Can Voxie measure the impact of two-way SMS campaigns? Yes. Voxie's analytics dashboards track engagement metrics like response rates, resolutions, and sentiment trends for both corporate and local locations. This visibility helps brands see what's working, refine strategy, and scale winning tactics. ### Can Voxie route customer messages to specific franchisees or staff automatically? Yes. Voxie lets you set franchisee-specific routing rules so incoming texts automatically go to the right person or team at each location. Messages can be directed to a specific franchisee, store manager, or support staff based on predefined rules—ensuring customers always reach the correct local contact quickly and consistently. ### Can Voxie handle routine customer questions automatically, without a franchisee stepping in? Yes. Voxie's Conversational Intelligence can text back responses to common customer questions automatically, such as order checks, appointment confirmations, and store information. These routine replies run around the clock, so customers get fast answers even outside staffed hours. Voxie's integrations with CRM and other parts of your tech stack confirms specific, tailored text answers based on real-time status updates. ### Can a customer conversation trigger a follow-up campaign or list? Yes. Voxie can turn a two-way conversation into a trigger for a nurture flow or a new segmented list. When a customer replies, Voxie logs the response to their profile automatically, and that data can start a follow-up sequence or add them to a targeted audience. For example, a customer who asks about a service can be routed into a related nurture flow without manual tagging. This lets each conversation feed future campaigns instead of ending when the reply is sent. --- # 42x ROI with Targeted SMS: The Salt Strong Strategy > By working with Voxie, Salt Strong didn’t just achieve their goals—they exceeded them. With highly segmented, automated SMS campaigns they solidified their position as a leader in the fishing community while driving meaningful business growth. - Customer: Salt Strong - Canonical HTML: https://www.voxie.com/case-studies/salt-strong/ ## Results - **25%** — Increase in Reply Rate - **35%** — Revenue Growth - **4,205%** — Return on Investment --- ## Intro Salt Strong is an online fishing community dedicated to helping saltwater anglers improve their skills, catch more fish consistently, and fully enjoy the sport. With tools like online courses, real-time fishing reports, and a thriving private community, Salt Strong is the go-to resource for fishing enthusiasts. Facing the challenge of scaling personalized engagement while increasing efficiency, Salt Strong partnered with Voxie to enhance their messaging strategy and deliver tangible business results. ## Road to Success Salt Strong's primary goal was to segment their audience more strategically, allowing for targeted messaging that would drive stronger engagement and conversions. They needed a solution that not only integrated seamlessly with their existing CRM but also had the potential to generate clear sales impact with minimal strain on their team. By leveraging Voxie's platform, Salt Strong implemented tailored technical integrations to create and streamline audience segments effectively. These precise segments allowed them to deliver hyper-relevant messages that resonated with their members. Additionally, automating their welcome series through Voxie freed up their internal resources, enabling the team to focus on high-impact, limited-time offer (LTO) campaigns that directly contributed to revenue growth. ## The Destination The results of the partnership were remarkable: - **42x ROI**: Every dollar invested in Voxie generated $42 in return. - **35% Revenue Growth**: By driving personalized and targeted campaigns, Salt Strong achieved substantial revenue gains. - **25% Increase in Message Reply Rate**: More tailored messaging led to a significant boost in member engagement. By working with Voxie, Salt Strong didn’t just achieve their goals—they exceeded them. With more efficient processes, highly segmented campaigns, and the ability to focus on what mattered most, they solidified their position as a leader in the fishing community while driving meaningful business growth. --- # Franchise QSR SMS Win-Back Campaign: Turning $1 into $24! > A popular American franchise partnered with Voxie to re-engage 745,000 inactive loyalty members, achieving a remarkable 2,200% ROI and transforming customer engagement with a targeted win-back campaign. - Canonical HTML: https://www.voxie.com/case-studies/sub-win-back-campaign/ ## Results - **2,200%** — Return on investment - **164%** — Increase in attributed revenue - **506%** — Increase in conversion rate --- ## Intro A beloved American franchise with over 2,500 locations is celebrated for its fresh ingredients, outstanding customer service, and made-to-order sandwiches crafted with premium meats, cheeses, and vegetables. Since its founding in the 1950s, the brand has become a household name, known for its unwavering commitment to quality and authenticity. As a key driver of revenue, the franchise's loyalty program plays a pivotal role in maintaining customer engagement. To re-engage 745,000 inactive members who hadn’t made a purchase in over 90 days, the brand teamed up with Voxie to launch a targeted and impactful win-back campaign. ## The Road to Success: Crafting a Winning Strategy The Voxie Customer Success team worked closely with the franchise’s digital marketing team to develop a highly targeted campaign. Their main goal was to reignite interest among inactive loyalty members and motivate them to make a purchase. Rather than relying on their usual double points offer, which customers had grown accustomed to, they introduced a more tangible and immediate benefit: a $3 discount on the next purchase. This approach was designed to create urgency and provide clear monetary value, greatly increasing the likelihood of conversion. Switching from the familiar double points offer to a direct monetary discount was a calculated risk. It represented a shift from focusing on long-term loyalty rewards to offering immediate gratification—a strategy tailored to resonate with inactive members who needed an extra incentive to return. ## The Destination: Remarkable Results and Insights The campaign had an immediate and significant impact. Within just five days of its launch, the franchise saw an impressive six-figure increase in attributed revenue, achieving an extraordinary return on investment—every dollar spent generated $24 in revenue. Beyond revenue, the campaign also achieved a 5.5% click-through rate, far exceeding average engagement rates. This surge in engagement effectively directed customers to place orders through the brand’s app, highlighting the campaign's success in driving digital conversions. The test demonstrated that offering a variety of limited-time, tangible offers is more effective at driving purchases than the predictable and familiar double points offer. This campaign not only delivered short-term revenue gains but also provided valuable insights to guide future marketing strategies. --- # Sonic’s Omni-Channel Playbook: How SMS Drives 3x Higher Redemption Rates > Recognizing the unparalleled immediacy and personalization of text messaging, Sonic designed campaigns that delivered timely, tailored promotions directly to their customers’ phones. - Customer: Sonic - Canonical HTML: https://www.voxie.com/case-studies/triple-redemption-rates/ ## Results - **3x** — LTO Redemption Rate with SMS - **45%** — Higher Red. Rate with SMS vs Email - **57%** — Higher Red. Rate with SMS vs Push --- ## Intro Sonic Drive-In has always been a trailblazer in the fast-food industry, known for its signature drive-in experience and enticing limited-time offers (LTOs). But as consumer expectations evolved, Sonic faced a challenge: their existing marketing tools couldn’t deliver the integration and customization needed to engage customers effectively across channels. By meeting customers where they are and delivering meaningful, timely offers, Sonic turned their weekly LTOs into a standout success. ## The Road to Success Sonic's solution was rooted in a bold, omni-channel strategy that connected with customers where it mattered most. This approach combined SMS, push notifications, and emails, creating a cohesive system that amplified the visibility and effectiveness of their weekly LTOs. The centerpiece of Sonic’s transformation was SMS automation. Recognizing the unparalleled immediacy and personalization of text messaging, Sonic designed campaigns that delivered timely, tailored promotions directly to their customers’ phones. These messages were seamlessly integrated with email and push notifications to reinforce the message without redundancy, ensuring a consistent and engaging customer experience. This thoughtful combination of channels, with SMS at the helm, created a winning formula for customer engagement, making the LTOs hard to miss. ## The Destination The results of Sonic's revamped strategy were extraordinary, reshaping how they measured the success of their promotional campaigns: - **LTO Redemption Rates Tripled**: SMS emerged as a game-changer, delivering three times the redemption rate compared to their traditional reliance on push notifications and email. - **Channel-Specific Performance Gains**: - SMS outperformed email with a **45% higher redemption rate**. - SMS exceeded push notifications with a **57% higher redemption rate**. By prioritizing SMS as the linchpin of their omni-channel strategy, Sonic achieved peak engagement and maximized the reach of their weekly offers. The numbers tell the story of a strategy that not only worked but set a new standard for franchise marketing success. --- # Boosting Enrollment by 28%: The Impact of SMS Lead Engagement at The Learning Experience > By harnessing the power of Voxie's advanced SMS technology, The Learning Experience was able to create a seamless and unified communication flow with incredible results. - Customer: The Learning Experience - Canonical HTML: https://www.voxie.com/case-studies/the-learning-experience/ ## Results - **28%** — Increased Enrollment - **30%** — Revenue Growth - **2x** — Customer LTV --- ## Intro The Learning Experience is an early childhood education provider dedicated to fostering the development of young children through a play-based curriculum. With a focus on holistic learning, they aim to nurture children's social, emotional, physical, and cognitive growth in a safe and engaging environment. To optimize customer experience, establish a consistent lead nurturing strategy across their 300+ locations, and increase center tours that convert to long-term customers, The Learning Experience partnered with Voxie. ## The Road to Success Transitioning from manual text message responses, The Learning Experience partnered with Voxie to implement a sophisticated, automated multi-step lead nurturing process. This approach enhances the customer experience from the initial point of contact, ensuring that every lead receives prompt, personalized attention. By harnessing the power of Voxie's advanced SMS technology, The Learning Experience was able to create a seamless and unified communication flow. The primary goal was to encourage leads to book facility tours, providing them with an opportunity to experience firsthand the nurturing environment and innovative curriculum offered by The Learning Experience. ## The Destination The results of this implementation were remarkable. Voxie power-user locations witnessed a significant 28% increase in student enrollment from 2023 to 2024. This substantial growth not only validated the effectiveness of the new lead nurturing strategy but illuminated the importance of leveraging SMS to streamline and enhance the enrollment process in the competitive field of early childhood education. --- # Text Marketing Economics: What SMS Really Costs & Determining ROI > Communicate with customers on their terms, powered by industry-leading Conversational Intelligence that understands and reliably answers appropriately. - Published: 2026-01-09 - Canonical HTML: https://www.voxie.com/ebooks/roi-of-sms/ --- ## Key Findings When discussing lifecycle marketing, channels like email and social media naturally make their way into the conversation. SMS is often overlooked, even though it brings unique advantages to the customer journey. ## Summary When discussing lifecycle marketing, channels like email and social media naturally make their way into the conversation. SMS is often overlooked, even though it brings unique advantages to the customer journey. When discussing lifecycle marketing, channels like email and social media naturally make their way into the conversation. SMS is often overlooked, even though it brings unique advantages to the customer journey. **The ROI of Text Message Marketing** ## The Short Answer vs. the Real Story **T**here’s no single, quick answer to the average ROI of a text marketing campaign. This channel isn’t a single tactic—it’s a toolbox. Brands use it for reminders, alerts, promotions, recoveries, loyalty nudges, and two-way service. Each use case has different costs, goals, conversion paths, and time horizons. A flash sale might spike same-day revenue; a win-back series might pay off over weeks; an appointment reminder reduces no-shows and saves operational costs rather than driving sales. The team at Voxie created this eBook to help franchises and other brick-and-mortar businesses quantify the ROI of their own SMS programs and budget with confidence. **Inside, you’ll find a clear breakdown of** ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081987/blog/2cd87981-232d-8006-b0a3-ef4e787d37aa.png) **Real SMS costs** Platform pricing, carrier fees, SMS vs. MMS, geography, and commitment tiers. ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081989/blog/2cd87981-232d-8026-a39c-d641385d4b76.png) **Overlooked Expenses** List building, incentives, creative and ops time, and compliance considerations. ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081988/blog/2cd87981-232d-8043-a16e-e0bb59ee3037.png) **Key Metrics** Engaged subscribers, opt-in opt-out rates, CTR, CVR, AOV, repeat rate, lag to purchase, and attributed revenue. We’ll walk you through practical ROI models, break-even and payback math, and methods to measure incremental lift—even when sales happen offline—so you can connect in-store transactions to campaigns, compare scenarios, and systematically improve your text marketing performance. ## Unpacking the Full Cost of Text Marketing Before you can measure the performance of your SMS campaigns, you first need a clear picture of what they’re actually costing. ### Unpacking the Full Cost of Text Marketing Most enterprise-level SMS platforms won’t offer simplistic packages at a flat rate, as associated costs are dependent upon the size of the subscriber list, the intended usage, your location, and more. Some software is pricier than others, but here’s a quick look at what you can expect: ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081992/blog/2cd87981-232d-80e1-bf42-c30b9ffeedfc.png) **SMS Costs** Platforms like Voxie charge around $0.015 per text message. ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081992/blog/2cd87981-232d-8099-add9-ffab1872dc5e.png) **MMS Costs** Sending an MMS (think images or videos) typically bumps the price to about $0.06. ### Software Subscription Models: Flexible or Committed? When it comes to paying for texts, you have options: ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081995/blog/2cd87981-232d-80a2-9d10-c6974dd78b2c.png) **Pay-as-you-go** If you’re commitment-shy, this model gives you flexibility—no pre-set amounts, no worries. But with that freedom comes higher per-message costs. ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081996/blog/2cd87981-232d-80d2-9125-c00afa413c66.png) **Minimum Commitment** Locking in a monthly message volume typically reduces the per-message rate, making it more cost-effective for high-volume campaigns. ### Voxie chose the minimum commitment model for our customers, and here's why Larger franchises and companies can benefit from predictable costs and better rates without sacrificing flexibility. ### How we find your price We analyze your historical send patterns—both high-engagement months and slower periods—to set a sensible minimum that reflects your true baseline. You lock in a lower per-message rate at that minimum, and you can always scale up when campaigns spike. Ultimately, it’s a win-win. You secure discounted pricing without paying for texts you won’t send, while maintaining the freedom to spend more as needed. > > **Remember:** > > With Voxie and many other providers, your cost per message typically decreases as your message volume increases. > > 💡 **Build Guardrails to Protect Your Margins** Protect profitability with guardrails like category exclusions, minimum spend thresholds, first-purchase-only codes, and tighter caps on low-margin items. ## The Easily Overlooked Expenses of Managing TextMessage Marketing SMS marketing expenses go beyond the per-message rate. To run a program that actually grows, performs, and stays compliant, you’ll incur a mix of direct and indirect costs across people, process, and technology. ### Incentivizing Sign-Ups to Build Subscriber Lists Factoring in Reduced Profit Margins from Discounts-as-Incentives The real cost of using discounts to drive opt-ins isn’t just the face value of the coupon—it’s the margin you give up on each redeemed order. Measure impact against contribution margin (revenue minus cost of goods sold, or COGS), not top-line revenue. While not every purpose who enrolls in your SMS will redeem the coupon or incentive, operate under the assumption that most will. Integrating your SMS software with your POS or CRM, determine the average subscriber-acquisition cost. Compare this against the estimated lifetime value of your SMS subscribers versus your non-SMS subscribers, and you’ll have a clear idea about whether your sign-up incentives are worthwhile. Partnering with Voxie has transformed the way we approach SMS marketing. Their strategic guidance and deep understanding of the franchise space helped us drive real results, including a 300% ROAS. Voxie has become an essential growth partner for Edible Arrangements. **Somia Farid Silber Edible Arrangements CEO** ### Factoring in Loyalty Program and Rewards Program Expenses Look online for loyalty program software, and you’ll see prices as low as $50 - $350 per month. However, these low rates cater to the streamlined needs of eCommerce, not complex, multi-location franchises or chains. For an enterprise-level loyalty program platform, monthly figures can swell to $20,000 - $50,000 per month. These figures don’t account for the time and resources for software integrations, supporting content like web pages and print materials. Chances are, your loyalty program exists for purposes outside merely to gain SMS subscribers. Still, you should attribute a fair share of loyalty costs to SMS acquisition if the program is the primary incentive or enrollment path; allocate costs based on the percentage of new members sourced via SMS and include reward redemptions tied to SMS-only offers in your ROI model. ![image.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1766079828/blog/2cd87981-232d-8098-991e-d1f88c63cb79.png) ### Campaign Management: Time Is Money Crafting engaging texts, designing visuals, and tracking performance data all require time and resources. It’s easy to overlook these tasks, but they play a crucial role in the effectiveness of your campaigns. Whether you’re managing your SMS efforts in-house on our platform or collaborating with an agency, these activities come with associated costs that impact your overall investment. 💡 **Replace Discounts With Exclusive Access** Test non-discount incentives—early access, VIP drops, limited releases, or loyalty points—which can deliver similar opt-in lifts at a lower cost. ## Measuring the Return on Your SMS Investment With your understanding of text marketing costs established, the next step is to evaluate return on investment (ROI). The central question is how effectively your SMS marketing spend translates into measurable business outcomes. Although no single framework fits every organization, accurately tracking the below is foundational to gauging success. ### Number of (Engaged) Subscribers While total subscriber volume indicates potential reach, the more consequential measure is the number of engaged subscribers—individuals who consistently interact with your text message campaigns. In the context of SMS marketing, “engaged” typically encompasses recipients who: - Open and read messages promptly (as inferred from delivery and response behavior) - Click links or tap-to-call actions - Reply to messages (where two-way SMS is enabled) - Redeem offers or complete downstream actions attributable to the message - Maintain subscription status over time (low opt-out, stable activity) Prioritizing engaged subscribers over raw list size better reflects the true commercial value of your SMS program. For example, a list of 1,000 actively engaged contacts will generally produce more conversions—and more predictable revenue—than a list of 10,000 largely inactive recipients. ![image.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1766079828/blog/2cd87981-232d-80b5-82b3-ce8a27c43643.png) ### Revenue Directly Attributed to Text Message Marketing Attributed revenue is a vital component of your marketing strategy, representing the total income generated directly from your text campaigns. By tracking revenue linked to discount codes or exclusive offers, you can gain valuable insights into the effectiveness of your texts and accurately assess your SMS marketing’s ROI. ### Revenue Indirectly Attributed to Text Message Marketing Calculating the ROI of SMS marketing efforts can be more complex than it may seem. While accurately determining costs is straightforward, tracking conversions with complete confidence can be much more challenging—especially if your business conducts a substantial number of transactions offline. Consider this scenario: You send a text promoting discounted tacos, and a customer clicks the link to make an online purchase, resulting in an easily trackable conversion. But what if they instead visit your store and buy the bundle in person? And how do you account for their return three days later to buy the same taco at full price? Moreover, the soft value of effective SMS marketing plays a crucial role in shaping overall brand perception. For example, during a health scare linked to lunch meat, PrimoHoagies swiftly sent a reassuring text to their customers, confirming that their food was unaffected. This built customer trust, but it’s challenging to quantify the “peace of mind” in financial terms. While no single methodology can capture the full value of text messaging campaigns, the next section will present strategies that provide a more comprehensive view. 💡 **Compare Channel Performance at Every Stage** Track performance for loyalty members acquired via SMS versus other channels. Specifically, compare purchase frequency, average order value (AOV), and retention over 30/90/180 days. Ultimately, this can help you confirm if SMS-sourced members deliver a positive payback after rewards and discounts. ## Bridging In-Person Shopping and SMS Marketing for Deeper Insights To create a seamless connection between in-person shopping experiences and SMS marketing efforts, it’s crucial to link customer transactions with their SMS subscriptions. By gathering key customer information and analyzing purchase behaviors, brands can craft more impactful SMS campaigns and refine their understanding of buying patterns. ### Collecting Customer Information at Checkout Encouraging customers to share their phone numbers during in-store purchases is a valuable way to build a database of SMS subscribers who are actively shopping in person. Some effective methods include: ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766081999/blog/2cd87981-232d-80c7-829e-cf1698e234e4.png) **Incentivizing with Loyalty Rewards** Many retailers and quick service restaurants (QSRs) offer loyalty points or discounts to shoppers who provide their contact information at checkout, creating an immediate benefit for the customer. ![](https://res.cloudinary.com/dsztk6f59/image/upload/w_32,h_32,c_fit,f_auto/v1766082000/blog/2cd87981-232d-8021-a8db-fe7b505a93c1.png) **Integrating with Payment Systems** Connecting payment providers, like Stripe, to SMS marketing platforms helps streamline the process. This integration enables automatic association of in-store transactions with SMS subscriptions, enhancing the accuracy of customer data. ### Analyzing SMS Campaigns and Purchase Behavior Tracking the influence of SMS campaigns on customer purchasing decisions allows brands to see which promotions resonate most: For instance, if a text message marketing campaign promotes 50% off cookies, observing an increase in cookie sales following the message demonstrates the effectiveness of that particular offer. While an imperfect system of measurement, running the campaigns repeatedly can help you determine if a pattern emerges in which there is a clear correlation between sales increases and outbound text message marketing. ![image.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1766079828/blog/2cd87981-232d-807d-8de0-e135fd64fce4.png) 💡 **Choose Purpose-Built Over One-Size-Fits-All** Purpose-built software saves you from forcing generic tools to do specialized work. For example, Voxie is designed around franchise and brick-and-mortar needs—so you’re not wrangling one-size-fits-all systems to match store hierarchies, local offers, or offline sales. Prebuilt segments and guided journeys shorten setup, POS/CRM integrations keep audiences and results in sync, and store-level rollups surface performance without spreadsheet gymnastics. The result: less time adapting tools, more time improving campaigns. ## Case Studies: Showing Real World ROI of Text Message Marketing **SMS Marketing Success Story** ### This QSR’s Win-Back Campaign Achieved 2,300% ROI With SMS **The Problem** A fast casual franchise with 3,000 locations had invested significant resources building a substantial loyalty membership base. However, they weren't seeing adequate ROI or engagement from their program, with 745,000 loyalty members classified as "inactive"—representing millions in untapped revenue potential. **The Solution** This QSR partnered with Voxie to deploy an automated, behavior-triggered win-back campaign. Through real-time POS and loyalty system integrations, Voxie automatically identified members who hadn't purchased in 90 days and sent personalized SMS messages featuring a $3.00 discount offer. > > **Key Takeaway** > > SMS outperformed other direct marketing channels to awaken dormant customer databases into active revenue streams. Even modest engagement gains from high-value customers can drive substantial revenue growth. > > ### The Outcome **Immediate Impact** ## 164% More revenue than average LTO campaigns in just 3 days ## 6.5% Click-through rate ## 506% Increase in conversion rate **Financial Performance** ## $24 return For every $1 spent ## 2,300% Return on investment ## ~$25 Mil In revenue attributed to SMS campaigns **SMS Testing Success** ### A National Food Retailer Turns A/B Testing into 30x ROI **The Problem** A leading gifts and treats vendor wanted to maximize the impact of their SMS marketing but found that their existing campaigns weren’t delivering the desired results. **The Solution** Partnering with Voxie, the food retailer implemented a strategic A/B testing plan to optimize their SMS campaigns. Together, they experimented with different message timings, offer positioning, and order frequencies to identify what resonated best with their audience. The easy measurement and clear campaign comparisons enabled the team to refine SMS marketing hypotheses with each test and optimize tactics. > > **Key Takeaway** > > Past underperformance isn’t indicative of future performance. Instead, it can become a roadmap for success when paired with a clear system of testing and analysis. By running structured A/B tests and tracking results through an easy-to-understand reporting dashboard, this food retailer turned missed opportunities into actionable insights. > > **The Outcome** ## 380% Increase in attributed revenue from SMS campaigns ## 30x Return on investment ## 50% Increase in average campaign click-through rate **Ready to Track Real ROI?** # Key Requirements to Track Your Text Marketing ROI After reading this eBook, it should be clear that determining ROI is dependent upon two major software capabilities: campaign tracking and strategic integrations with other software. **Your Checklist** **To ensure that you’re positioned to gauge and improve ROI, audit your current platform to ensure:** - [ ] Advanced integration capabilities with your POS, CRM, and loyalty program software - [ ] Real-time list management to reflect shifting subscriber behaviors - [ ] Automated and accurate campaign labeling driven by purpose, theme, and sender - [ ] Robust user and campaign tracking across SMS (deliveries, clicks, replies, conversions) - [ ] Audience segmentation based on location, engagement, lifecycle stage, and behaviors - [ ] Easy generation of text keywords, QR codes, and short links --- # Voxie Intelligence for Servicing Customers via SMS > Text messaging has become the primary way franchise locations service customers. Yet, many brands still rely on SMS for unstructured, reactive, and slow support, leading to inconsistent experiences across their entire ecosystem. - Published: 2026-01-09 - Updated: 2026-03-04 - Canonical HTML: https://www.voxie.com/ebooks/intelligence-for-servicing-customer-sms/ --- Voxie Intelligence helps franchise brands service customers across the full lifecycle—initial inquiry, decision support, ongoing engagement, and follow‑up—using SMS as the connective tissue. It brings structure and prioritization to thousands of local conversations, allowing franchisees to manage both service and lead-nurturing moments without added complexity. At the same time, it gives franchisors visibility without creating operational drag. Customers are already texting your locations. Voxie Intelligence ensures those interactions are handled deliberately, consistently, and in a way that supports both experience and growth. [**Learn about Voxie Intelligence**](/features/voxieintelligence/) ## The Role of Text Messaging as a Customer Service and Lead Nurturing Tool Will Only Grow SMS adoption for customer interactions continues to increase across industries, particularly in service-based businesses and quick-service restaurants customers value speed, convenience, and local access. - SMS is highly visible, with typical open rates around 98%. - 91% of interviewed consumers say they want to receive texts from businesses. - More than half of customers (58%) view texting as the best channel for brands to contact them. - G2 forecasts that about 85% of future brand–customer interactions will happen without a phone call or live conversation. What matters for franchisors is not just that SMS is effective, but _why_ it is effective. SMS allows customers to engage on their own terms. Conversations can start early in the decision process, pause, and resume without friction. Service questions and buying questions naturally blend together. This makes SMS uniquely powerful for servicing customers across the lifecycle—but also uniquely hard to manage. The same inbox now contains operational questions, customer support issues, and high‑value lead nurturing conversations. Without structure, franchisees are left to sort this out manually. ## Individually Crafted Responses vs. Automated Responses for SMS Customer Service As franchise systems mature their SMS strategies, most evaluate two broad approaches: - **Individually crafted, human responses** - **Automated responses and conversational flows** Both have merit; the real challenge lies in knowing when each works best, and where it falls short. Automated responses excel at routine, predictable interactions—such as answering “Is parking free?” or “I need to reschedule my appointment.” They deliver information instantly at any hour, but often lack the nuance needed for complex inquiries or relationship-building opportunities. Comparatively, individually crafted responses shine in scenarios where customers value human connection above speed. However, they are more time-intensive, may lack consistency, and can be challenging to scale system-wide without solid support and clear priorities—[all of which our Intelligent Inbox can help solve](/features/intelligentinbox/). The mistake many franchise systems make is treating this as a binary choice. The most effective results come from tactically combining both approaches—using automation for efficiency and human responses for situations that benefit from a personal touch. ## Individually Crafted Text Message Responses ### Systemizing Texts by Importance Is the Only Way to Sustain Growth Individually crafted SMS responses are essential for servicing customers well—but they do not scale without structure. **Asking franchisees to read and triage every message chronologically guarantees valuable opportunities or urgent requests will fall through the cracks.** The limiting factor is not message volume. It is attention. The only sustainable approach is to systemize SMS conversations by importance, not arrival time. ![Image_1___Systemizing_Texts_by_Importance_Is_the_Only_Way_to_Sustain_Growth_%281%29.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1773084110/blog/31e87981-232d-80d3-9e78-d27af36fc404.png) ### Prioritization Based on Conversation Intent Voxie Intelligence classifies inbound conversations based on the sender’s intent and sentiment. Brands have the power to tailor how intent categories are structured and which conversation types should be prioritized. Examples of brand‑defined intent prioritization include: - Enrollment‑ready or purchase‑ready inquiries - Tour or consultation requests - High‑value follow‑ups after engagement - Routine service or scheduling messages This allows the Intelligent Inbox to reflect brand strategy rather than generic assumptions. Moreover, the types of communications your brand values most consistently remains at the top of the inbox, rather than being displaced by routine traffic. ### Sustained Coverage and Follow‑Through Prioritization determines importance. Coverage ensures nothing important is missed. Voxie Intelligence tracks the state of every active conversation and surfaces communications that remain unresolved or have gone untouched beyond expected timeframes. This prevents high‑value or time‑sensitive interactions from quietly falling through the cracks as new messages arrive. By re‑elevating stalled or ignored conversations, the Intelligent Inbox reinforces follow‑through without requiring manual tracking. Franchisees are reminded when action is needed, and franchisors gain confidence that critical customer interactions receive consistent attention across locations. ### An Inbox Systemized to Reflect Your Brand Voxie Intelligence sits at the crossroads of industry expertise, powerful AI, and an evolving knowledge of your brand’s specific needs. Dat One, the Voxie team will partner with your marketing leadership to align the platform with your brand’s messaging guidelines and values. But Voxie Intelligence’s learning goes well beyond onboarding. As franchisees manage conversations, they can easily reclassify messages with a single click. Each reclassification is logged and analyzed, allowing Voxie Intelligence to continually improve how it tags, prioritizes, and suggests responses for your brand. Franchisees always stay in control—Voxie’s AI assists with guidance and insight but never overrides their judgment. ### Automated Identification of Re‑Engagement Opportunities Voxie Intelligence analyzes conversation history to identify moments where follow‑up is likely to advance outcomes, even when customers go quiet. These opportunities are readily available to franchisees so—when inbound activity slows—they can reignite opportunities. Examples include registration links sent without response, pricing discussions that stalled mid‑decision, or highly engaged prospects who stopped short of conversion. ![Image_2__Automated_Identification_of_ReEngagement_Opportunities_%281%29.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1773084110/blog/31e87981-232d-80ec-a86e-e71ab5329588.png) By highlighting these moments directly in the Intelligent Inbox, Voxie reduces reliance on manual tracking and franchisee memory. This maintains momentum across customer and prospect interactions while directing effort toward the conversations most likely to convert. ### Automatically Guiding Franchisees to Faster, On-Brand Responses Everyone encounters customer service moments when it’s hard to know what to say next—and franchisees are no exception. Voxie’s Intelligent Inbox helps by drawing from your brand guidelines and industry best practices to recommend optimal next steps and SMS response options for any situation. These ready-to-go recommendations help franchisees respond quicker and deliver on-brand service consistently across every location. [**See how our Intelligent Inbox can galvanize your customer service**](/features/intelligentinbox/) ## Automated SMS Customer Service ### Conversational Intelligence as the Foundation for SMS Customer Service Automation still plays a critical role in servicing customers via SMS, particularly for high‑volume, low‑variation interactions. However, to be effective, automation must rely on conversational intelligence rather than rigid scripts. After all, a customer running late to a salon appointment might text, “Be there in 30,” “Is it okay if I come at 3 instead of 2?” or “I’m stuck in traffic—can we reschedule?” Automated SMS customer service incapable of appreciating meaning and sentiment quickly becomes a source of frustration. Conversational intelligence allows automated responses to: 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ZI4jKc+iOc/91m466Yf4p/e9Vak69IYGR7B3n0HsHvPPvT3D+idNKeOWGtQAkrglAhoYSWgBJSAEjibBOTOHFkDylpQ1oSyNqzjGlHWindyzfiC5z7nbHZH21ICSkAJLGsCKtws68Mvg7fML0N986ufxkUXXYBsNmeeWbN3/0GMjIxKBjUlsLQI6GiUgBJQAkpACSiBEyIga0JZG8ozcWSteDHXjN/46qfMGhKwoJsSUAJKQAmcWQIq3JxZvgu0djnBWrji0ktx8y++Y34ZSjradawbj+3aY55ZI2G1uQloqhJQAkpACSgBJaAElhMBeSaOrBVlzSjjll+kkrXkFZdewmB5fUmPvpSAElACSuA0E1Dh5jQDPYnqzmKRiRPqb//m83HDT7+OK6+41Nxls2v3Phw71nMW+6JNKQEloASUgBJQAkpACSxGArJmlLWj3H0ja8kbfvoNyNqyPJaJ9WY5rHsloASUgBKoIXBSXhVuTgrbYis0+QT6p6/+I3zl8x+D/OSj/Pyj/Ockk8kstkFpf5WAElACSkAJfcyk1wAAEABJREFUKAEloATOEQFZO8oaUtaSsqaUtaWsMSe6M3n9ORGvPiWgBE4PAa1lORFQ4WZJH+3pJ8z/84ZX49/+37vNqI9190B+/tEEdKcElIASUAJKQAkoASWgBE6QgKwlZU0pxWSNKWtN8U/Y9PXoRJr6FgQB7YQSUAILnoAKNwv+EJ1sB+UkObms/BfkA//ydhPZefQYurq6jV93SkAJKAEloASUgBJQAkrgZAnImlLWllJe1pqy5hT/ZJu+Np2criEloASUgBKYjYAKN7ORWbTxclIUmzyA3/6t51fvtJETa09P7+QMGlICSkAJKAEloASUwMIgoL1YhARkbSlrTOm63Hkja0/xTzaLQTE6+lICSkAJKIF5E1DhZt6oFnpGOQmKTe/nFZdejP/6j381CXIra09vH2Axr5py0Dmgc0DngM6BJT0H9Fyn53udA2dzDsgaU9aa4CZrzysuk1+bYmDai8cFYtMSNEIJKAEloARmIKDCzQxQFleUnPTEZuk1kz7xsfdWH0Tcpb8cNQsojVYCSkAJzEFAk5SAElACSmBeBGStWXlg8Sc++h7Mrc9woTp3BuimBJSAElACgAo3i3YWWOy5GJ2ZXpJE+9D7340rL7/E/OT3ocOdM+XUOCWgBM4iAW1KCSgBJaAElMBSJyBrzmw2Z9agshY12gzXpbOPWxLFZs+hKUpACSiB5UxAhZtFefTnOLFJkhjH9YLnPQevf+0f0QccPnLUuLpbMgR0IEpACSgBJaAElIASWLAEKmtPWYu+4HnPKvdT1qhi5dAM+zkTZ8ivUUpACSiB5UFAhZtFd5xnOaFJtFjNeP7pHW8xIbllNZPNGv/0ncYoASWgBJSAElACSkAJKIHTS0DWnrIGlVr/+R1/I86EyZpVbCKmxjdrQk0e9SoBJaAElheB0yfcLC9u52i0s5zIZoj+mze9HhdtOt98RarykLhz1GltVgkoASWgBJSAElACSmAZEpA1qHxlahPXpLI2nYZghjVsOc+sCeVk3SsBJXDuCWgPzioBFW7OKu5TaWyWE9gM0elUCn/95tebxrqOdRtXd0pACSgBJaAElIASUAJK4GwTqKxF/4ZrU1mjTmt/hrVsOc+sCeVk3S8ZAjoQJaAEjk9AhZvjM1oAOWY5cc0S/Zd//hrUpVMYGRnFMG0BDEC7oASUgBJQAkpACSgBJbAMCchaVNakaa5N/+INr56ZwCxrWpinGmO+m+ZTAkpACSxZAircLOhDK2cxsSmdlCixKdGV4J+95uXG29Pbb1zdKQEloASUgBJQAkpACcyXgOY73QQqa9LXvab8oxkz1i9rW7FpiRIpNi1BI5SAElACy4aACjcL8lDLyUlshs7NEl3J+apX/AFampswNpbByOgYo6WAGsx/bJSDctA5oHNA54DOgbM4B/TcAygDQBmYNamsTVtamvDKP/o9zLnJW3TGDJIgNmOiRioBJaAEljQBFW4W1OGVk5HYDJ2SaLEZkmqj/vClv2mCA4NDxtWdElACSkAJLH4COgIloASUwGInUFmb/tHvv/j4Q5E1r9iMOSVBbMZEjVQCSkAJLEkCKtwsmMM6xwlojqTa7m9YtxpPffLjEYYh5OQYspwaoAyUgc6B6hzQ94N+Luoc0Dmgc0DnwDmZA2ZtyjXqU570eMiatXYNO6ufx2rWNHMn0+ypmqIElIASWEoE7KU0mMU7ljnOSnMkTR3vi17wPBM1PDxixBs5uGqAMjgTDLROnVc6B3QO6BzQOaBzQOfA/OeA/GNxeGjErFVf8PzfMO68dtZcueZMnKugpikBJaAEFhUBOd8sqg4vvc7OcsKRaLETGPAzn/Fkk3toeNS4i2KnnVQCSkAJKAEloASUgBJYFgSGxn/t9DnPfuqJjVfWxGIzlpo1YcbcGqkElIASWIwEloxwsxjhz9rnkzr/WHj6k681VY6OyUOJjVd3SkAJKAEloASUgBJQAkpgQRCorFGf9kRZs57EgvckiiyIgWsnlIASOO0ElluFKtyc0yM+w9lnhqj5dPHaa69BJBJBLpdHqeSziFSkBvP9Z+WgHHQO6BzQOaBzQOeAzgGdA+d6DsgaVdaqsmaVtStOZpPDOK3cjJHTcmmEEpiBgEYpgUVBQIWbhXSYTvqcY+HqKy4xI8nmcsbVnRJQAkpACSgBJaAElIASWGgEKmvVqy6/iF07ycXvSRZjg2fwpVUrASWgBM4cARVuzhzb49R8us44lrmnZNOF55n25L8Y+gs6+gs6Ogd0Dugc0Dmgc0DngM6BRToHrKXdb1mryqL1ok0XmDUsxvc45Y3gTrkOrUAJKAElsDAJqHCzUI7LSZ1rrPKpzgLWr19rRpIvFIyrOyWgBJSAElACSmB5E9DRK4GFSKCyVjVrV65h+WI3y3t65v86iSLzr1xzKgEloAQWFgEVbs7J8ZhyppkSnG+Xaout7lhhiuWLJbqSogYjaykH5aBzQOeAzoFTnAOAfp4CygBQBoAyAE6RQXmtClTWruAmn9J0Tvw1reC0iBOvU0soASWgBBYgARVuzvpBOZUTykTZqm/c09zcYEYSmAcTG6/ulIASUAILjIB2RwkoASWgBJY7gcpatbJ2NToQoYwvaemT1+SQxMzfTqXs/FvRnEpACSiBs0lAhZuzSbtyZqptc97nlomMZV95b6oKgbpUynhLQQDTjCSrnVMWAY/F0PAAOo8ewO49W7H50Xtw33034rbbf4qbbv4+fvXLb+OnP/0afvLDr+DHP/wyfvSDLxkT/89+8t/45c+/gduY7+47foIH7vsVHn3kduza+SAOHdiJ3u7DGB0dhLSxLI+3zu1zOrd1zgHKAFAGgDIAlAGgDIATYWDWqhhfu4b0VF+WqaYanBKaiJ/is6aETXDGSJOiOyWgBJTAYiSgws1ZO2oznEBmiJq5O5WM4eRTmESHLEE3EvHoAcIwZB5LbZ4EThepQqGAY8c6sWPnZtx13834xQ3/i+/+6Cv49U3fx9333kjR5l6KN9tw6Mh+9PQexcBgH4bHRiDlihR4/BAI2Gcx8ft+YNIymQyGhgbR39eNoxSA9u97FDu2342HH/417r7zB7j5V/+De27/PrY+cisO7t2CAdZdKhZY0+kamdajBJSAElACSkAJKIHTR0DWqrJoNWtXiz6ugbhwoaf8kihAIiVcDolvTpsx24yRc1ajiUpACSiBhUpAhZvTc2SOU8upnDgmys7kqz3RHacTmnwaCRQojhzt7sSjFGpuvefXuOGWn+D+zXdj94HH0DfQi0JQQiyehBuLwxs3NxKF7UVg2R6XIzZCi8YDGBoT/4T5TAtgI7Asmg2ffp/5AitAYPuMo2vR7ACjmUF09ezDrr0P4sGHf4lbbvkG7r33h3jssXvQ230QxWL+NI5cq1ICSkAJKAEloASUwGkkMLHAZaXlQHnPoHlNDpmoee9Opey8G9GMSkAJLD8CZ33EKtycceSznDBmiZ6tO9OyTzpy01Jnq0bjT4FAJpfB/s4DeGDrg7j1wdvx6J5t6Oo7hlyxhAhFmqpAE42WxZpIDB5NBBuxCAWcSDQO8dteFLDdsnhDkSakQDPJKNQEEk83rJjJw/9BUbAJK4aQIk7I/WQbHRvE4SM7sXXrrbjz9uux+eFf4/DBbchkhk+BgBZVAkpACSgBJaAElMDpJGBNVDZpbQv+uwonttVUNbngrAmTs2lICZwTAtqoEpgfgSkfkfMrpLlOkcC8zx/ljOV9ONFoOYJh8VSMQXnx4h5qOF0MsvkcDnQdxoOPbcEDOzfjUM9RZEoFczdNIplGLJlCPFWxNBJpsTq6dYiLP8VwimFanJZK16G+sQnNLa1oXdHOfPXGYsk060ojGk8Z86IxiMF2OBaHwoxtrHznjYMAZSvBon+6lYIQQWihRAuYZ2C4F3v2cQz3/RwPPfArHDr0GLLZMdbN+aPzRTnoHNA5oHNA54DOAZ0DZ3MOoLJxHcJ1CowBFQdmC2uCks9Ezr2bZ7a5K1mkqdptJaAEljQBFW7O6OE9lbNHuWx5H070Uk6qEqqJqvFKitppIHCsvweb927HvRRr9h/rxFghDzjuNLNcD64XgeN4cN0odRaaFzOuS9eVO2zGzRM3noQbTcKJJGAzPZluQDJVj3iyjpaipcetDgnGxRJ1iFVEnUQKEo7GUvBYR4QGy0M4g8GOImA8G0EA5qHQE9J8uBgeHcb+/dtx//2/wrYtd6L72KHTQEyrUAJKQAkoASWgBJYCgbM5hrC2sUqgstY1aeGJizem3NSdNTVCw0pACSiBRUVAhZszdrhmOUHMEj25G+VM5X1tyniMcczOJE74JCiHVA04cQb5QgH7ug7jzh0P47GjBzGUzcCmMCPmuC51GzGPrljEpDlMt5wILFfMY1wETjUscQwzzaHZFYswLhqleBODF09QyEkgEhNLIcJw1RgXZbhscUQlHK1DNNpAfwMi0XpEInXwaK6XhpjHODHHTVI8SiC044AVQRDSxgWcgGxCLoPE+gd7sWfXw7j/7l/gAMWcfC6Dk2GnZU58vikzZaZzQOfAEp8Dej7h+VaP8Wzvc04PvizaxIshvsrhqscEJ0ITPpMw027WLLMmzFSLxikBJaAEFhQB+TRdUB1a0p2Z1/lijkyVpLDiAeTiu5aZZTFGDSfCIZMdxb7D+7D5sUfR1d9DqCEc2zbmWjZc8VsOHNuBbcytupZNv+PCMubBsssm4k3ZogDjZjLLjcDxopAHGLtyN84Uc2Jx2IxzIgk4FG3ceBrwEtRhUrC8FKtMIZpsKlu8EVGaEXPGxZtorAFB4MFH1Fhg3Mi4X+7C8czdOD485IohDpPB/Q/8Art23YvRkf4TYngivDVvqGz1M0rnwAnNAX3P6OemzoGlNgdQs/HoToQqa1xrImq6b87EcvZ5ZCln1L0SUAJKYHEQsBdHN5dAL0/wBDItezWi6lkCUM7tEMYyYzhwZD/2H96LfD6DukQCMS4YolWzEQ3HLbDg0WxYsCwLdtUchh2KOq4x1/VQMbnLxvWiiMWSiMdTxsTvReLME6XFYLsJWhxOJGnMjaUo5CThRsXSFGzSsCnY2NE62LE6E3ZiaePa8ToT5zLeTdRT06HFGxCJ1VPEaYAXSSNd34ZUXSuS6WYkkmItiCea4MWa2F4jXK8BsNKAnUZgJRDSjvZ04aHNt2Pr9vswPDIA3ZTAkiGgA1ECSkAJKIFFQMAq93HcKQeAKUEcdzvhAsetUTMoASWgBM4ZAfuctbykGz7ZM0W5XHlfARRi4kzFFL5Qs5WDzFOJo6AANczFIJvLYN+hPdizfyey2VG4jkPRxTJijGtbiFh21bzxsGvbkLtvPHEZ5xizWa5sFmb6cwAKP75Ph0ZlBLbtwXOj8JwIXNuF67rwPPpdD44Y4x0nSn8UtoTdCN1xY5ptwpIWheRzvRhsmiPmxuB6jI/E4NDcSAJinpdgG0l40RS8SBKRaJqWQvzeXOgAABAASURBVJQCkEfRJ5Kog7F4PSLxBkTlzp1EI4bHcti67RHs2r0dmWwG0HlVZaAsLGWh7wedAzoHdA7oHDj5OYDKFoJnlEqg7JoIs0M5MURlG49lcMLHwAm8TrbcCTShWZWAElACZ4CAfQbq1CqnEpjXOaKcqbyvVMATVTVi3MOoidTxuHGnEq/uzAR8v4QDB3dTjLgfw8P9FDMciCBjI0QYhggCH5FIhOKHa8xxHIojDmzXNq7rMr9jU3SpmEW/BZcLt4jEU8xxLcBB2awgQFgqGSsViygVy36bx9B1XHiuZ9p3Wc6mOVNM4h0bzDNhjm3DYT7XZht0xS/mit+xKQyJOXQdWOyvzfyWY6NqjDPxHtuPeojEIhRq4ojJ3UaJJGLxOsRi9WWjkOPRLwLO9sd24tDhg/BFheL49KUElIASUAJKQAkogVMmYJVrCMsKTSVQditxJk84HodKLFDjw2ybKTtbosYrASWgBBYPAXvxdHWx9PRkzhDzKcM8E+esKTCYVo2RQ6oGTGbQ13cM27bdi6GhY/AoWrhWCBFQQNHGsizjp9QBeimM2LAtm4IJXYoetpjtmHiHGVwbTBOz6NIswGE9ttRpgXWFENGGig1fJQQUbcpWgE8hxy/kGVdg0wFsAK5jwbNhzKaAJOYw3jH1sZ81rst4Fxbbs+GwLxWzLAuWRROhRtxxY6cx3SyENlCyADceg0Pxxo56sCNR2F6clqya4yXoL1vv0Bg2b9+GY329gOm5ra5y0Dmgc0DngM4BnQM6B05iDrCIeVlmP20XSswsaZJUtfnkqWYe95xMmfGi6igBJaAEzhEBufKaaFp9p5/ACZwbJmflGasaQQ+DM3fOQsiL9EraUnt43amOp1jIoLdnP8ZGjiGdSqIulUZ9ug7xaAye4wBBSDHFH7/jJkDoBwgoroS+jyCgn+GQecIwMHms0IfFtIoV8zn4fpEiSgiHecCycYogCYohHo9LWKJYU8yjkM0gNzaKEt1SIQf4JYBpktdlPtexjdgjglLVbKAi6JRdC4l4HLFolGKPC5vl5LiHFHv8ks8qSwikv5wrjGKSBXbdmM+xFNhvj+KMWCyWQDyeoNjjwHEjxkS4QSQCi/WLK2EnnoQbG7d4CiGFnSO9g9h15DAy+TzLh2qWMrCUgb4PdA7oHNA5oHPgBOYAFynmVV7Dcp1rQlN2oYTH04xjIiQSJmh889idUOZ51KdZlMBSIqBjWTQE7EXT00XR0ZM5M8xUhiemanTVM4kAczAsaWUfA+MvOaRqgI3BwaPoPLIdhfwIohQjPM9DU2Mj6ineJClISFwQUKChoOFTcAnolr/SVDQiSIlxPgWWsuszrggRdUxepok/YjuQr0lJOZdCUH1dCm2tLVi/dg0uOH8jVq5sR0tTI+rSSaSSCQovUUQ9F1SIuOgIEZakTlohj5ACkDHGSXxYvVOH6VV/AX6hhKBYYn/osh/FQgG5XBYjIyPo7e1Dd3e3sWPdPRjLZpGlwFIcF3RKFHB8qjrBuPkIYcIobyF7FYggZNsIaeCYQteBMfodCl5imWKAXUePoWtwhAV1vsl8U9N5oHNA54DOAZ0DOgfmOwe4fKi+QvosrkjozPiyyrHGkbzl4MTeJEwE5+U7mTLzqnjZZtKBKwElcGYJyKfrmW1Ba58XgZlPH+OxU85R5aDFS2xe/089ghZTl7kVCmPoPLwVvT0HYYSZMIBlWUa8cSm02BQiIhEXrmubeMlTKhVQpGCSp8hRoBBSKDIsd8qIn6JKwRjj6JZoRcZXDKXACDr16TQuu+QSXHHJxbicJu7TnvJkXHP1ldh04QXYsH4NVrS1Ip2IQ75WJSJNsZBDiVbIZ1FiexXz6TdfqWJbAf1iPtv0jYCTh6QHDI8OD2Govw99vd0cbw8OHz6EI0c6caizE4c7j2Dv3n04ePAQOhnu6enB6OgoZIw+RaIgKHFuBhNmBbDskExCiGZDVAwHgF2xEA6ZCb+KdY+MYm93L3LsF5b5vNPxh1AGykDngM4BnQM6B+Y1BzCxyde3LRM04o3xVXfEWfaXc5T95f30mHK87pWAElACS5GAvRQHdW7GNMPpY4ao4/eNZ6jZyjGeqeNVMMDXeKDGkUO6fG1osAv79z6IsZF++CUfJVrg+wgp3shXi3IiklDwKFCkKZXKwoXrCsiQIk+J5hvzx9MDukHgw6fQIRZKXXL3ijEf2bExppXgOS7amlvQ1tKMVDwJB7apJ+VFGd+M9WtXG7elsQGNDfVoqEvDtS0EFIhKtFDuoKFo5ItRrCnRRLgxJnG0EvteolsRjIr0D/T1o7+3D71d3ejqPIq+nl709vZSyOk17vZt2/DYzp3Ys2cPRZy9OHrkCPP3YowCjtylU2I7Bdabp3AkbqGYI7MCChSLihSzfIo7flhCxSBf6XIsWMZsujbGyOix7h70ZbKch7Yajz3UdB7oHNA5oHPgHM8BPR8t7HMRp0fty5KA2ZXvvCl7JXKymfiJ1fDkxDlCptzU9Bkjp2bSsBJQAkpgQRCQs9qC6Mjy7ET5hFHeTyUwHjvjuclCaJKnJ0r8crXOzsdw5MAOlAolFIs+Aoo2VhhSWPGRy+XM3SZyx8nY2IjxZzJjRlwJKOqEFCfE5E4YIKDQ4yMMikwvsR66FCcCCj1FCixiBRF/aFJvQBFH6m1tbUXcjaEo5VhHkn45TF7EQyIRR2NTA+oo2DQ01iPieUb0OdrZiWOdRyi6iHVidGQYjm3DtWzkMhlkR8cwMjSEAYoxx450ovPwIYwMDqK3uxsHDh7E7l170HmkC9u3P4atW7cjM5Yxab0UUnL0ZyjQ7Ni2HVsefgRHWHbf3t3oongjX6vyySeXG0M+O2oskxmBxX4LB7FAxkHRKhSxKvQBhEbUka+PVcQsYeKTScC6DnX34SCFpOU6/3TcnCGWms6DJTgHdF5D57XO69M9B7iomPIKzTwDVyKYulWXu3wzTkmbiJnwTcmiQSWgBJTAkiCgws1pOYyn62TBM1NtVQyWu1cbWfFXE8tZxvc2T3jLzcJSAXt33U/xYz8sy4FtzIbFvzDgQoDCSihGESekBRJnxJoA4bgbjLshBRwLPhwbMA9cBctTtAjkzhO/SOGiSFGoUDURcEbHRikMZSmkHACLUewJzB0rBdYjR8mGBXm+TiqVxMjoMNN95HNZdHUdRdfRybZ39x4c2LcPAwP9KFBsKjCfT4EopDAiNwaNDg+zthBHj3ZimIJOZmwMcldNPBZDx4o2+MUCSjQpU2K5BOPr0ylEPQ9+Lm/EoLHREZYdRH9/D7LZDPueQT6fQ7GQxyDbHR4axMjwkBGRRkfKrgg9EzaMMQpMGYpC0n5WBCZjWRw51ott+w6Rk08WlhqPlhx/NZ0LMgfUdB7oHNA5oHOgPAcw4yarJkmwZDdu4/5KksSaqNoIiTxZM5WdbGEtpwSUgBI4awTss9bSkm1olg/8WaInMJQzlPcTsWXfzLHlNED+61HxgxeGZYPZQsti+vKxfHYQB/c8gBJFh0QihUgkhlgsYSwSjcP1onAdD44XgeO4cGiu65qvNolfzB2Pc2wbtkP2VoiAAo4Ra4ICfL+AfDFLcaMscGQopmQoVIjJ142GKHQMU1DZuvVRHOk9Cqnfth34gS/3r5ivTbFmijcRrF+/Ab29fTh8+DDq6uqmmdS5d+9ebHnkEezdsxfdx7oxNDhEcSWLAoUYUGDq7+tDIZvFUdaxY/tWrFndgTwFGPkalV/MI6QF5BHSbPahgcJNmzwgWR6OHI2yHzb7VmJ9eSPWFPJ5ji1n2shTLKoIMXL3TtnGkB3L0sQVy5g7e0yacJA7e4wxjeFjvf2459GdGBodW1Zz8Sy+95TrMvuc07m1fM5peqz1WC+XOWAWrWbHdZdZy5oAz29ld/a95J+cOhEz4ZucYzw0a/KsCeMF1VECSkAJnHsCKtyciWMwz8//ydn4n4PJEdN6FvLEFk7LMy1iWrmlGhG3C+ho9nDV467FE574ZDzpSU/Bddc9AY973HXGrrn6Olx91bW46urH4eorr55kV111Fa6qtSuvwtVXX42OjnaKKWnYtkUBxkaRIkihlKd4U6QI42N4dJACxgiy2VFkMmNG8BDhZnR0GPv27cXtt99OYaYHCSeKqB2Bz78AYVW8ScaSaGtrQ2NTE8WhEGE4YYyAa9vmGTS7HtsFEYJ27dyJQwcOoKe7B8NDQ3B4wbp3z24KVB4OHdyPlSta0Xn4IPxijuLNCHJjI8hnRlHIjNA/jMH+XjjseVNDHVpbGtHUVG/Gl0zEEYl48EslY6VSkXUUUcoX4NNEzBHLG1Enj0I+N27ip1FEEiGpmj4eLhSKFIQKGKOQdNeWbTjWMwDdlIASUAJKQAkoASUwO4HJa1lZ68qad/b8TDFFQnrKLxMse+fezzvj3NVoqhJQAkrgbBNQ4eZ0E5/XCWGuTLOlTY4vH7jJcTIUy7JgWWfZzkF7LQ0xnLehAx0rN2Jl+zoKGGvQ0bYKHe2rq7Z61RqsWb0WqzqYtmIV2ttWGlvJPKtXrsX61euxYc0GbFy7ERedvwkXX3gRnvmMZ+K6x1+HjRs3IJlKwHL437/QpxiRw+Bgv7krJZvPULjJYES+RjQ6hFEKOGNjoxgdHcG2HdvR09ONIgWbIvcRuPT5yMudO6zHgYV4PI7Hdu3CrbfeinvvuQcP3P8ANj/8MB59dAvkmTcJpo8MD6Ovtw/d3d3YvXs3HnrwQdx9993YsnmzqX/zIw9RvHGRz2UQ9VyU5AHD2TEc2Lcbo0MDsMIS4BfQ3JCCTX+pkIHDSeNTiMqxr7nRMfYEHE8OIr4UcnkUKdiUikUKOT7CIs33UWK4SH+BwozkyzNfLpubuONmbAz5XI6iTp55S5A8cheSmPjv2bIVew4egWUt/TlpWTpGy1IGlqUMLEsZWJYysCxlYFnKwLJmZiBr1slmgcsUTN6sycFqaLZ4yTBXmqTT5pGFufSlBJSAElhQBKZ/Rp7D7i2+pk/+k39ySf7HYHIEwKhJPJgu/4GYiGNEJVDjrUQtZbetMYX25mYAUWLy6Mo0tiB/4H5mkzwVs4DxfOLD+CZ+izW2tbSgtbWZOUK4LBJScBFhJCgVuaigoMGw7xchX6USC+mXPECA0eFB/PjHP8TAYC+FnWGMFTPmzhx5no08i2b3wb3YsmULjnV1Qb5eJQ81HuzvRyfDhw4dMr/8tPXRrejr60Mum0Vfd4+xnp4edB87hp2P7UBX5xEKJTl4VGJcmjxQuWLrVq9ES2M9PDtEITeGUi5r7hAaHRrEyEAfrMA345L+j42MwC+WUCoUjYlwU8zmUchkKcDkqqKOCDBFCjilUoAgCIAwYB2ghZCvmUWjEaQSCfMA5kQihlg8RlHJo7k0D1v37MOjO/dANyWgBJSAElACSkAJTCIgi69qxETArHknguUcM6yNuSgpp3E/NTujTuB1aqVPoCFWF8gtAAAQAElEQVTNqgSUQA0B9c6fAC9L559Zcx6HwLw+8+fKNFvabPHl/kxK5X82sIStvbkezY0NlEhsmgOLUopt9uBeLACYAgowE8Yo8xJStWYiWS4Yt5C1hcZvs7zFegL5mlQhg8DPM77EKosISwUEtDBgmHksy2daYCyfz0EeOPypT30SR44cwbZtWzE4OADbZi95XH78ox/hf77637j9ttvx4AMPMn0bjlGQka9INTc3YeXKDgo6Q5BflzpKgaa3vxdi/X29GKDwYuJ6e4woJG1ls2MQy9PNZ8YQj0XguhZ8ikzFXA4SlxkewmBPN3opDkn5/v4+jI2OUNAZo2BToHhThAgzQcmnMOMjpDATUOABGXieR/FF6nThOBbkAcuJZAJy11AikUQyGUcsFoPDfI7jwPPK5jo24YaAJWJPCQ9t34b7KViBDNQsclHTeaBzQOeAzgGdA8t4DqC8kUDZM+t+thyzxUtFc6VJOm0eWZhLX4uHgPZUCSx5AnJ1teQHeWYGeLo+8eXi9jg9ZFPMNXMmpk1OkIilaR0i2tSnzXArIxRxYcICplXMp79iElfxV9xKnIgvlThxA/RR5Ojr7qbmUEKpKCJNEY5tQYQcv1QqizYUN6yqhRQ8SkwHOo8cRpxCxp49e/CVL38JdXUpWh1sChYDAwM4eOAgdmzfjoH+fiOexCKeSRMRZmx0FMNDwxRyusDsRiTxi3kKK3kKKwVzB458ZWlwsB/dFGEOHz6Egb4+DLPeQTEKRP0MjwwPoljII/BLxs1R0BkdGjJ59+3di/17dmPv7t3m4cZBsQS/UERQLJq86STFmEQCyXjCjKOuLo10OolUOmUsIWliFG/k7poI+y99DShi+X4R8qwc8QcUfny2LwLU2OgwcrkM7n7wIdxy1908LpYalAGUAaAMAGUAKANAGQDLjgEmNjklToSqPrP2nSWtmsmkm5zVqJP3SGUnX1pLKgEloATOJAEVbk4X3Xl91pczlfdTG545FuZETmliluRydHkPbnIRvRStpS6CVLSEfH4IRVohPwixYmGE4TGKDqM0cbN0sxRccsaCUh6hnwWQo2XGrRIuMlxEiAKKxQyyuWHs27sH+/fto3hyFH7Jh9wJk0okEXU9pONJRGwHnuMh4tjwPBctjU1Yv24drBBoaGjAeRs24OjRI0aUKZUKuPuuu/D1r/0P/u0j/4YPfuCDkDtuhgcHMUYhpY4CSEDhRH4Ramx4GEMDfUY0qk+nKeAMoFTIsR55Fk2Ixvp6rFu3Bi3NTUilUkYgGRseMb84NTIyCrFRukePHkVvTz+GWV82m0V2bBQ2OH/CEPLcnAzje44dQ+fBA9i9YzvuvfMODFFEam1oRBvHIqJTI8fR0tICceVrUK5rm7twfIpWmcwoj0EePgUtn2JPPs82cmx/dAjDIwMYGRlkn0cg+bIUjLLZUYhJeGxsBL+6/RbccMvNWIpzVMcEPa6WMtD3gc4BnQPjc0A/D+Y8J6C6WbCq/ske83UpEzVbjunxEzETPlPFTLt5ZJmpmMYpASWgBM4FAbmmOxftLvI2T+aTfqYyvNqfKbqWDtOZqzam6i+f0JihGiMeCS8tK+YGcWj/Dmx59FHzAN+tj27G1ke3GHt0yxYT9+gWSXvU5JF8m7dsxsOPPIQHHnwA991/H+69927cc99duPveO43dSffOe+/AHXfdhttuv9XY7XfcYR4E3NvbRyEngDzOJeLF4YpQ40Vh2x4S8RTisThi0TgSdEVE6Tx8BJFIFMVCAcMUU8QaKITIL0P9vw9+CB//2CfwjW9+A3fddad5sHCJgkciLvU6oKRCAxctAWyKK/UUZaIUiS7ZtAl1cpdLKo5oNAqHWUU4iUY9eK5L82A7DvsYoETxR0y+7iSu1C+uhAuFIgrsV8WymYwRjQY5Rrmr6MjBg3jgvnvx0AMPUKgqIRGNwXVZL0WaXCaHiOvC9VxEPA8eXcuy2GbJiDdjFGXGKORkKMhkMhRr6B7tPGzuOjpypOx2dR1Bd/dR9Pf3YnCwHzm2f8PNN+KXt9wEcNRqS+u9qsdTj6fOgdM/B5SpMl2acwA1m4XymrYmatwbiitTQNzZzKSbnFNymIQpcccLnkyZ49Wp6UpACSiBUyegws2pMzyhGmY+HcwcC3Nhixk3OcHNePB4YY0lZLnsIMaGB1AMbJTGreg7DDso+RbjMGF+CD+oNZTDFESKTMsXAbFsIUC2UDI2PJaHsUwBI7R8wUcgcC0XIRx4kTgFiwQtSQElgVg8hUQijUSSlpA7XwLkWFeUgsfIyBi6e3oRoX/Xrt0UK4aMwCF3vtiWjebmZtTV1cOhGFLySwjZr6kHt7+/D+vXrzEiSlNjIxrq65FMxOFSpLHZo4gboWgUhYg5ruMyn2/ayI//bHc+X2C4gNy4m6dIVKAIU6IKZVkWRPSxYVNkKlJEySKbzeDw4cPmq1OdR45gaGiQdZYoTsXgUsAREUgEo5I8M4d1ZSjUDDJPT183jh3rQm9PN3p6abVuzzHGH2P8MfOVsOHhYWRZToQkhAGHHOKXN/4at959J5bSXNWxWHo8+R5bwPNAj48eH50DOgcWzhzA5M1mUJZfdGZ58RwzY8r0+OkxMxbUSCWgBJTAoiIgn5OLqsMLsrPHPUPMlIH/GZgpWgbIJHHA9IrXhKs7i5fe4MYM3Ne+ltKapJgfg3y9JrAc+BxxUSy0UaJboluES78z2RgvaT7TQjsCOxKFE00gQrElnqyD5UZhUYxxIgmIhU4EYJy4YoHtwbdcWrleVsAyMdhe2dxYAl4sici4DY1k0NzSBtvxMDg0bISizs5jyOYKGBgcpMASM3e8ZDIZBH4AES8C34eINmJyBI2FlhxujI6MUPTogQg28sybVCqJeDwGx7bN17Hkq1si2HiOi4jrsk4fPusTk/pLFGmKxZJps1AoolSSdBFLAMu2UE/hKJVKIR6Nw3MjrMODZ9mQZ+vs2LYde/fsQffRLgwPDiFgXWNjo5B+yK9fib+/fwB9vb2QX8WSny6XX7+S5+qIiV8EKV+eb0OT59xIpx3HQiTiIRb1yMOj30XEc/CzG34GuTPKstg3NSweDnq89FjpHNA5oHNA58CpzQFM2yyu7sCNCwLua1+hBCrRJiARU8ykz5RoEqZkrgkeJ7kmp3qVgBJQAueUgH1OW19mjc98bpg5FpgaPxGWxQK48Vqf+6kvybf4rVDMoXuoDwUOMg8HYsXQQZF+sRLFlYr5tofAiRijqgJ4UYSuhF0UmD8fWMiWgKwP+EakiSJgHrFoXSOcWAp2NAnbiwMUdTDuSlwkVY9EfRPqW1agoW0lGmlN7avQ3LEaze2rGe5AJlfE9l17YbPu3oEhDI2Ooqe/H/0UbvoHBmDbDgWLGDLZjBFUihRERGSRO1lEZBGBJPCL8CmygFuhUEAul4U8ZyadSiMRj1PocI14I2KPzXWJZckxBuMciIgjJoIOixtRSOoqyh0y420GQQBpc2RkFLlsHkEQmnAxX4Rt2ciOZbB75y4c3LsfRw4dMWF5kLKIMb0Uavp6+9Df14/BgX5kxsaox4SIehEzSz3XM32sY1/r6uqQTqfKRoEowjyRSASRiGfMcx1ExDwXEdr1P7geBw4eAExNFqAuoAwAZQAoA0AZAMoAUAbAkmSASRuXeyY8vrwxfphxo2aTdUJNsOqdHj89pppZPUpACSiBRUnAXpS9XvSdlivv4wyCZxzmmiMTM4ynWrVfuZHoRW5yp8bA2AgciitOJIqKWdEobMZZxuIm3fZiMPm8GPPFYLkRWrRqIqaAgopFCykwgBY6LgKrbIVSgBJsSJwIPqZu5hVX6nYp5HjmLpsEorEk5K6dhIg54+YxvW9wBG0rOrD9sd042nUMfRQ4RCApFCjG+P74USofTfOGo4gShhRSSkwv5CAPJ85lcxgdHUEsyv7zeBYp3mTGRlEs5JHPieWMn2oLhZkA1ngdLkUQ27Fh2ZYxx3ZgWRbzhBRnAiMGFaSucQGnRNGoRIHI9wPYzCsWjos4Ivbs3rUbx44eNQ9ojsdiKBVK8DkGSRORKepFEBUhxo1QiKG5HkQwEnNcF+K6467DviVTSSTll6oo4sidQ4lEHDHWO2FRXP+975ixwyIqNSgHQBkAygBQBoAyAJQBsCQZoLxNWsOagZbjp+5DiZA1grizmUk3OWfLofFKQAkogUVLwF60PT/9HZ9njeasgPSFl6Pteb+PVa//e2x85ydw/ke/iU1f+CUu/saduPw7902xe3Hld+7FFeN2+bfvxWU1dvm37kHVvnm38V/yrbtw2TfvrNqlrPeyr9+Jy79xBy792u1l++9bcel/34KLv3pLTd+lf4vbhnIZWE4EDsUYd4o5kRhcYxHYdCWP7cVhM5/t0qWQYlPsKVvM5HEZdsTcmKlT8lbqDS2Xek0ciXQD0g1NSNc3oa6xEXXiNjQiyfhEqgEpMfpTFGyqlq5nfVE0NrVgz5596O3tQ2Y0i1K+BJv/OnJth8fFgo8A5bWILCbKZgU+qLUg4toUazxEoxGkKW60NNajpake6UQMMc9FlOJHIuohwfRYxGWZEDZrlFopz6CyhWxArBKudQOKPCK85PN55GgB2/akbgphnueh3E8YsUeeR7Njx05zZ5DU0dzUjObGZvaJLv3JdB37WY9UXQOS8TrE4yn2PWEsFhE3Sn8UEdYdnWLxRAKwLBihybFh0eA4yBTzuP6H1wNY3PNW+6/HT+eAzgGdAzoHdA7Mdw7AbLKGlbXspbKmHV/fylpX1rxm7VuzFpa18eWyZh5fKxs/w5PW1FxfV9bbsva+nGvvy6ety++rrtOvuP5+XPHd+3El3Ql7YEp4Iv2K7z7A/GrKYfnOgcv4/rvki7/Cpo99Gxvf9Umsft3bzDWxXBubN/Xi2i2q3tqLqrfnsLPx9tVo+81X4DyKNJd/4y5s/MCX0PGGf0DzC16G1DVPRnzNeYjUNcJ1vRPopZzcjp89pAhQzhWWHV7gVv5DEYSVuHKSZVmwrMVrY/kcBQRAvvpjjDw9mnAVM0IDxQbHdWGMAoQj4XGzbRe27VEPiBpX/LaJc+HUuI7tMOwgkUghTTGilaJEW0sb2lrb0NqygtaG5uYWNDY3ob6+AfW0OvN8mDSSLFOxZoo2vh+ir28QQ4MjCEoirDiIelHzHBm5g8amcOOX8lRGirDN/T0Udii+uKGPFRRp2urTWFGfQmtdAhvXtGNNWzPaJb4hjWbGt9Ql0dKQQlOawgjrckIpX4Jxw4AiEWDh+JsIOOZhw74PuXtGSkQiEcQScYowCXhkmaJ4JPk6j3RCxJ71a9dh7Zr1WLNmHdat24hLLroUF19Mu+gSXHrZ5bjggotw0aZLjW268GJceOGluPCCS7GJ7kUXXMay52PtWhrfH2vXnI/VqzZiVdU2YNXqsvlwcce9d8OyLDVloHNA54DOAZ0DOgeW+ByQNUjFKmvZiKDQRgAAEABJREFU8trWGo8OjRtW18AmOMeuUm6OLJqkBM4YgeVTsc1rLre+EdG155lr4KYXvgztf/4ObPjglyGijog5cs0s187Lh8rZGal9dppZvK20Pvt3cME/fQYXfur76HjtW80ElQlbO6IwLJ9cauPm8teeg8onqSm5ee6ZMd5kY6JxKzsLtfVVYhejWywWgMBHTMSEaAQieoiYIBaNeBCL0BWLxyiMxGLwHI/mUnSgS+GhHI6YcCwWRzyeMOJMMpEygksqnkLZknSTWLtyFda2r8Lq9pW0DqxZuRob1q3FJRecjysvugirVrSjraWZ4k7KPMcl4kVYTwKu3Ckiz3oh6J3bd6LnaDf8nI+g4MOzXMTdKJLRGOKeAzsowi9k6ZYQcoypqIeOlkact3Yl1ne04LxVzbh8Qxsef8k6XHXhWqxsTqKtPob1K1uwtq0RbQ1x1Mds1EUtdDSn0d6YQkMyglTMQ9S14NoWHAC2WeTZ9Fm0ykv8ZQthQRZHxWIR5u6bXA4iMEXcCKLRqBFvrBBwObY9e/ZieHgEIlZ1dHSgo70DF2w8H+vWrscqMlq9ci3Ezj9vEzZuvBAbNohtwoa1dNdchA209esuwcUXXoULz7sS52+4HOetvxSXXvp4XHLJdca97PIn4sJNV1P8uQobz78c2aKDI8d6Kh1XVwkoASWgBJSAEljiBMprWFmn1A50aricZtbGMySZ+HKWE14Tn+gavrat8SZPr6O1KYFFTMD2PHOt3P6nf4sL/uMHOP+fPwu5ll7EQ1pQXbcXVG8WSGfceBIdv/86XPr5G7DyL96NxOXXjvds8tmifLIZT5qnM+cJwghAU9qoaYTX5aaViZMGr7IZMxEGT1jWojTXddDSVIeWhjokIi7gl4zZ43eU2MQi5nBnzLLhEIjnuXBZ1nNcCjgeIhR9jFGM8ETU4QeI50Uo5NAYjkwyl2VcRF0xj66DCN8RUQAezaWtaGxAR1sr1q5ejfUUdC6koLNq1SrU19UhHomi60gn+nt6USqWEGGbsUgcji0l2WE5nhSiglIRdkhBitEtDUk01yfRau6kSaCljgJNexPWdzSirS6CxoRLYSaNRgozrp8zYk0q6iBdNQupqI00GSUjjhFvIka8AdsIDRPLsmBZFqZuNuPEZA76FG9ymSx6+/uQo4AjuWOxGDLZLIUbF+Lfs2sv63E41gasWbMWbW1taGpsQmtzK1pby9bS0oqW5raqtba0M30FrR1tzSvQ1tqBFa3ttA7j72hbiRUrxo3+NavXYfWa9Vi9ioLQ6vUYHPWRK1HgYl9DtUX5XtbjZulx0/euzgGdA+d8Diz0z2KMbxNr2NDEVMKcQiYsuzCUVYr4KsZwWM5fial1ZZ1TG56Pf1oTYBvzKah5lIASmJWAXEN3/OU/Qr5a1fH7r4dcY8+aWROOS8A+bo5llqH9Ja/BxZ/9Kdpe/ka4DY2nZfQzQz6xE0LlRDb5ZCQXCFO7KPUuPmtrTFMgSPHiXp6n0oAmChvxqAv5mpENHxaFj7IF9AccdADLCim8OBRMXAozs5gRdJgmrhFxvJr8HsUaj2VpjmXEGg+AQ5NjZtEVi9JN0pN2GOv7SMcjWL9mJS68YBO6urogv7xUYrzD+qOxOBzXpe5UQjaTQZ4GiiRR26LIEsPKlhasbm1GR2sDVrc1Yu2KJlx83hpcdN46rKK/vbkO61c2Y0VzGp5VREtdnBajiVuxxHg4iTr2JRl1OSYbcucNgcGyQTaWMcy2sT9FimMi3oyNjUEegCx34jTU1yNL8Uae0dN19Ci6j3UjHo1RtGlFLB5FNBpBlG2KxeSuJ4YTiQgSCQ+JWIRjpNGfintIJ6ImnI7HyCyKdCqGZDKKuiTD9Nel42jgcW6imNVIa+YcaGpKml/pAixADVAGgDIAlAGgDIBzwwDQdgFlAJx2BqhuZdFEzvvlqMpat7L2LcfOZz9RRyU3l0QVr7pKQAmcIwLy1arWP3ojLvrczyDX2ueoG4u+Wf08Gz+Ejdc+DZs++m20verNsBPJ8dhz4PCc42P6fxEsxsOcNDFpm3pSk3yLzZrr4hQEPMiJOsZx1icTaG1tQXNTE0ccGoNhEqLsci934jDkeS5c1zGihQgXnuOg1lzbYVrFbPptWMxjm3gbtl02BxDNAxXXHg+PUcTIUngpMSwv+RpRhB4x17XR19uLUqkEm2KNzbAd4TgsCyKK5PPyi1FZBEyPchRJ10HlThvj1sfRkk5gXXsz1ra3GH8jRZC2hhSaKHq4pQJSERvpiIM649r0u6iL0h2/A6c+EUMdBZQkxZsY8zjsmy2Y6E5/WfD9AEEQUvwCBasIRZIcCvLrV0EA13HR2NgMEaJyuSx7DOzbuxejo0MUczIoFQusMhg3n8BKsJyA3AKKTCG5B3DsAC7NcwOIRZwQEeYRf5TxYsbPuJgXIhG1kIy5xhIcl/iJCQW/CMuCmjLQObBk5oC+n/UzTeeAzoGJOYCabepatpxkmc//sn9ib9bI1kRYfUpACSweAnKNLdfacs0t196Lp+cLo6f2wujGue2FPA17zTs+jui6885qR2Y+UU10ISz/C2IiosYnIsfMyXI2WzwW8zw0UryQHnu2DZEFxO9T7JBfP7IpsNiMd7jasSzbfK1HvubjMk7iBYllWUb0EX9IQafshuIc1wYHByE/3Z33Q7jMXaqxIv3xeBzSToH9GSuWKEzA9FHSeina7Nmzxwg3lkWxhuJHIfCR8QvIUnQp0HwKEPUUVjauXoVrL70UF65bjSs2nQ+7lIVdzGHThtVwwxKC3AhEsLFLOUTCIhqTUbQ1ptDfdRhJdkyeiSNxpeww02LY0LEC61a2YgXzNNcn0JSKIxn1KJLYIA3yEJIcAF+WxTiaCDahwWIB5Bpxmd+Nolj0Kd6UjPX19KJ9RQd6unvhczxbtmyG49hoqE/BFuEl5tAtoVTKIJcZwuhwH90B1jGCMBCxJ4fAz8IvjKGUH4FfHEXAvGExQ38GIceNIvNxnGEhgyA/BglHLB9xN8TqFU20RrQ2JNmOI71Xg6UMahmoX+eDzgGdAzoHlsAc4BBqXrKmDcuLlJrYCW8oGSaC03xWaBY40+I1QgkogYVHIMprbrn2Xv26ty28zi3gHtkLuG9nvGvJDZtw/of+B/I07DPeGBuQE9Ks5x1zwpELNGac8qqcjKT8RFJt3hq/Tf8ismaKDjIm9lqc6n01lmVB7gCx6YpZlgWbqdFoFLbroOiXjBUKcsdIgcJBkcKDuCXjFgoF5PP5SZbNF5A1cdlq/PDwMAYG+nHo8GHs6jyKnoFBjGZzkC3KnfRL7rKJuy6SnksxoyzcWEw7zDJyd4ocF7ES+ySCTa6YR4F+EZ5i7KvcQdTWUA/5dahmilQhxYp0xKY4kTKijUuhxgl94486ARyUkIxYaK5LMK6IkAJPnOLNiuYGbNq4FhbD/cc6URwZZj4H8vybuGcjJsZ6PboidEmf2M2JFzstDyeWeMtiQO48cm1IOJvLGVHMtm3DLxqLIAhKuOeeu9DVdZTHwkFrazOiUXaEIkuRQky+OMY8ORTpjgz3o7fnKMZGB5GnuCRxgYg0YQGhnzNmBTk01cfRzGPeUBdHQzqG9Ws7sG7NinHrQD3j6tNM49hbGuOAbeFMmdZrQRlYUAYWlIEFZWBBGVhQBhbOGgNUNqvioTvhl7UJI2CZ9bH4phrzzpIma+1K+amlNKwElMDCISDX4HItLtfkC6dXC7cny1a4aXric8zPliXOu/iUjs7xTgwzA+bJZqZWGe1TnJgpCea/SzCbufhmXnElIqgtw3iTdRG4codIPOKa7so4pMviijm2A49Cyar2dqzuWIlV7bSVq9DS1IR4Mg45KRf9ohFv8nRzJQoPpQIyhSwtB/mK01STZ7dkchnztZ9sNmPyjI6NYIQCyNDQIORrTzt27sCOnduxY9cu7Dx4EEcoWnT392FwbAxyx43v+wjZQTmuO5m3t7fXCB+hxHMBkaOoUqDgEYL5KMbEOYbGdAodTQ1Y3dqC1rok8hQ30jEPG9eugk3RRr5a5DK/TcEmEXW4SMkiGgnRUBdFR3sjoh7gFxlHkaWjpRnNdSmkYi4iVgCb401GHPNVo5jnIMJ6YywQZZxH0cOyLMgWkrKY8UsUBxBaIfNH4LMe6XeWdYkolsmOIR6PoVQqwmGb23duQ4QF/aCINPvvODZFnjEKXj3o7j6Cvr4ujI0NGgGnUMggQvFoRVsTNp63FudtoFFsuvC8dTh/4zo0N9bR0hARqq2lAZ7cxeMAUQeIORaoVyHK/kVIuYEiUX2Cg2eY3YcaoAwAZQAoA0AZAMoAUAbAomWA8hbwfC8+WdPK2k5cCZdNFgBlX+3elzIzJzHb9ASbsXO9jreWn6uspikBJXBqBORaXH5KXK7NT62mpV/6eJ9lS5JA2/N+H6v//kOwvcg5G9+k/yDwgh+Y3JVQzl7jUePX3uMhcaaflCRWzOIZfDGYAxsd9Unwep0+GFf8YhYHYtM8y4HNwduMcI1roaEujYaGBqRSSdgUEHyKI/J1pCAIIG6p5FNAKKIU0PVLFHaK41b2lyjuGMGnWEShkIdlWShSoJBfVsrmsrDZWC6fRx/Fms6jndi7dx/27z+AI52d6DrWxTbMcsF8Xerw4UOQk72YCDoBxZtioWCeBSP+ZDSC8t02aTSnk2iVO01SMYAiUyPH3kgRxOLiw2WbFsUTmyKGbZfYhxLCII9YzMaG9WsRizgoZnMYGxlCkX1e1dGOC9avQ3N9Cpafh0OxqI556qM26lwLSYph6ViUgo+HiOPA4RhtmmVZYOWQRVHAdkOaRYZe1GO8hXyxACJHPp+Dx74HZGu7Lm686UYz3pSbAGtFLE6xh3zlOTgHDh1A30AfLDtEHY/NFZddjPM3rKcw00xxKY5kNGYsFokiEYlwLC6irgO+IMJS1HbgWTY82HABOLDoKxvYv+ZUlHE2Yy01JaAElIASUAJKYIkQwKybNSnFqgnWro2rmcKw6p20tq7GqkcJKIGFTsDmNblcm8s1+kLv6+nt34nVZp9Y9sWfu+03X4H2P3/HORlIjRYzQ/s1Z6YZUitRU09K1sT5ajyL1LPwrSkdg2NbXH6AF+owrgVUXZs+l6JDIuJB7lqJew7ivNq3AFiWhZKIJMUSRuVOGGNZZDJ5iAAjVrmLZrB/ABWTu2rkq1EjIyMYHR3G2NgoRjOjRqgoUtBJJhPo6OjAypUrsbKjbBdffBEuvvhiXHDBBVi7ejVcChng5pP7jh07EaEYwaARdAoUbfxCEXYQIso+St9XtrVidXsrVrY3IhFz4MvXiob6sGHtashzfBoaG2BxnKDwIXe0hGERjhNQXMmjkB9DT3cnIhy357gISiFGh0ZZRwnpZArtLc1Y3dYCEWxSYQFtURcbmhphjwwjzX6mKMikKMBEPQ8e2/DourSQ3OXhv8WgCIEfjUfhRj34Yck3jGwAABAASURBVIDevl6sXL2KfbKRL5VQoJhz4NAh7O06iKHSKCIAWupa0dzSguHRUR6HEo50deLIsWNYt349El4ccS8B146waoe5a1+WiXMslyJN2YpBASWOuYQiSpSHxHwKNoDFkAPbdtGQjgAMq1mAcgCUAaAMAGUAKANAGQCLlgGq29S17NS1bjXjNI+cF6dFmoi519wmi+6UwNIhsERGItfocq2+RIZz2odhn/YaF3CFouK1/+nfnpMehjX/EZixAzz3lC9YJ6eWT15MNBez5bTyyYjKQTk4eS9ZF7jFXAeNieikfkuXKxEyKaktQEzixSRNXI+eEsWR4YEh9HQdQzFXQDEvlkepkKc/h0Iua6yYzxlhRsSZ0cwIxihojI2M0h2lcDOKzOgIRZoObLrwQlx37bW4/NLL0NHebqy9o92kNTQ0Ih2PQ9oVGcJxpHdAQHHGtm3IcQ2CAOVjAgoSFjzGxyiQxCMuUvEYmhrqUF+XQODnMDI8ABGHvGgUrAIhbFiOh8CicGLZoGoDNxKFF4kgyrK2Y8NmfVHmj7gRyJ092bEs2DDq02mKN01obUgjHfGQdIC0Z2FFXRJxCkH1sajpu9zp4jkOHNuG69KliWhUKhbhBz4chmOxGCQtR6FGjJnNc3rqKCyNkeeNN92EejfF8YECi4/BwSEM9A+SYwbFYkARLIejR3uQ4fHAHFvAERcRUKbxaQEidhyuFWOJKFPIgKQDuGyDbGHBoaUSzOPaoFfNApQDoAwAZQAoA0AZAMoAWJQMMNMWorKeKqfKWtdCeS1cjqnsfTDNqoRmdmWNNnOKxs5GQOOVwLkmINfqcs1+rvuxENvn1dBC7Nbp71PTE58DUfFOvubjnB1mqPh0wLXmbHZ6osWz90K3hmRZtOEpV067xgLyq4TpnfSSeEkXKzJFxJCN69bi6isvx4XnnzduG3HBeRuwmoLLKpq4K9tXYP2qVeO2EutWry7bGrq0NWvWYNWKdjQ3NSNFsUSOV8KLIDlucddDjAfAYZuzveQrUSLcBFRhbOaNyp0urEvEkjjrScQiqK9P0+qQo5A0MDho7kzxInGUQocShgfYMVgUMECzvQQisTTiyTrE4ilEogm40Ti8eBQehRjHcSnelJAdywAUjNLJJNpaWzmGesRjHiJOiNamOkTsAA3JGOriESQYH6WIFHFsOLYFz3NoLouXUKJQIyKO+ToV++5FIhDhJs9423EQl6+k2Q5+8MMfY7CQQWd2pPy1sc5uFHM+hZUo0jG2Z0UwNEhxLJdDhmVLmL7J8StxfpYoVpVYskS3wGwZ2pAP9OdK6Bocw95jA9iy7zDu27EXNzz4KG646wHsOXCAJS01JaAElIASUAJKYOETOG4Peeqf8rKmhCeC1uxJE5mO45M13nGyzJB8GhqeoVaNUgJKYG4Ccs3exGv3uXMtv9ST+xxbZJySGzZh5V+/77T2evJ/BE6kamvyfw7MnTjWpAqm3jI6KZGnwslhCYWyK5tUtYAtStEgSSGB1+kULQBxa00u7sVkRBWTcHlw4KU+IM9ESUWjaEym0FyXRuO4iX9dxwpsXNWBDRR2Nq5bg8s3nT9uF9AdtwsvxOUXbsJVtJZEEinbNtVb3ItJqGKMmvNlUQipZLAsCzYt4rqIuC48WioVR5KiSz6fRUNjI6KxBBqa2+BTtLHcGEqIwLdiCGiwkzDmJuFF0swrlqKQE0OE441GPEQpxLh0wzBANiOSB5CieNPa2oympnrEozYa0jFELB+NqSjqEzSKR2mWibo2XJpj2+X+UZhx6Q8oAPklOQoWbMeG4zooFIrmF7jkjpxkKoV9u/fixz/+Ke6/70Fs3/YY+vqGkEo1oK6uCc3N7airbwZsF6P5IjJ+gDwAEdlEmBETv9jhgREcGRxF54DYGDbv68RD2/fh/oe24p4HNuOhLTuwZ/9h9A9lkPctFAMHDsWsYmAjS0HITH+LlatBWQDKAFAGgDIAli4DQMcGLEkGqGxhxVPjykm+Jljjnb5GZl6zli5nKt+dw7hy8IT2J7+2P6FmNLMSUALzICDX7klew88j67LJYi+HkXb8n3fD9iLndKgnczIon3wmui3hcj3lk5yEJ1IrPjlZLVwbGerFo7t2YittC038YhIWu/XuuyB2G93b7roLN95xO+578EH0DA4im8uZtYtM2lrzOHQxh25l5BF64hROJK7W5AG4FRNBqMQyIijQQSVe/AW/ZISCAgUSkTQkr8SLlUoBMhRNuru7YdsOWlpaJBoBxY+SPBemUIBLgWrVyg6cd94GpNMpRKNxFFmuBA/DmRJGcgHsSBKRRB3gxJArORjNAZmCCz+Is3wDy7VRsEkiGkkgGo1RwIkwXDYn4iGWTMBybJqFOopXcsfRpRdfRCEriY6WBrhhka0V0UDhqJkCUn0yijhFHOmbCExRL4JoJIKI40DEm4B9ByeYZdnwuQjyEWJoZBgOx5hIpPDYjl0Uo+KIRerQ0NCGZF0z1p13IdpWrzXGDuHY8BgO9PRhP+3A8Ci2dR4ztpXu1kNH0Tc0jP7+QQwMDGGgf4jMAJvko+STTtZzHI2Ix1NwnAgQukiST5LxaYpEuYIcCQuAmjLQOaBz4ATngH5uAMoAUAbAgmGASdvEmjYElyKT/8nJnBPpDMzzJfXMM6tmUwJKYIERkGt3uYZfYN06p92xz2nrZ6Hx1a97G+Rnxk6tKVkgnnwNIS+CT760tB3Ov7hkX6CWGxvFzp07sHvffuzavx+7aeI+tm8vdu7dgx27dqO7vx/H+nrR1duDrp5ujFIgyVFQsCnCxGMxXuQDDmnIxBXXIZqyhYynkbVTY5LPRshyYpi0XDHlgWpcAECEHJEHbAoinucxxsLw6BgOHjmCrTsfw0MPP4Itjz6KzZu3oKurCz77JsfXcRxYlgX4PiKui/q6FFa0NVPUaUKKwo3tOCiUQiTrG9iGzXEOYdfBI7jr/ofxyNZd2HuwC0e7BpHJArmchVzBRqFosTqL9dqs04OMX55FIxZPJCB34YhF5W6caATRqIem+jqsW7XK/OrU2hUrsLK1BS2NabQ1Mr6jHU1NdaivTyGVjCMuYhD76lgOiAglIzwVjYhjc/xRikMEgIA8LfAvdNCYbkRjfSPq002orxu3+iakafWMd5wIbMuDbXvsO6u1HYQ0y7Lhsq1UPIGGVAp1FIIaU2k0k0drYyPaGprQ3NiAJMch6e0Uw9aubMfKtjaOoRXtLc1sux7CGhagBigD4Fww0DYBZQAoA0AZAMoAOGkGmO/GhZ5pZL75J+cz64bJUScYkkXHCRbR7EpACZwWAnINL9fyp6WyJVCJvQTGMOsQGq99Gppe+LJZ02dKmI+iX1HwT/1kMN6DWc4JogOM55jBKRcK5Iq75oRm0b9QrburE0X2t0ghoBSEEFesxD77hBrYNi/yLcChkEDhAJ4D37HGDTCCCknYPIeLWTWuxXg5dsYVvzFmQEBfxSTM4PirklfqEpPogcEh7D94APc/8CBuvOlm/OrGG3HPffdh79796OkfYBaLAkkMnudi48YNRtSw2W+LwoQFCw4t4thopHBzwfkbkE4mYFvA0MgIOru6sf2xPdi8bQfuefAR3HHXfXjwkUfx0OatePiR7XS348GHt2PnYwdw6FAXjh7tRTZbRMkPIMKVCDSJRByxeAwi3hhX/MaiRohxLQcrmluxdtUatFAUuXDDBmxcsxprOzrQThGno70N8rWq5iaKLeyb67iQzWK/xTJUjkTA8ShaxZkuaWWzIShbmikEsf422oqmVrTWN6O1rhkr6prQRvd8truOYssqCkXtFKw2MP/6phasZX6xdS2NWNvSgLVt9Vjdlsaa1gRWt6ZoDVjF+La6JOtLsK4kXQ8djePWFEVHUwzxSGS8p9Zid7X/SkAJKAEloASWLYHy2kL2FpcXoXhoFm3m16xr4tmLzFzRLLGVNT2Xo7PkmIiW9eZESH1KQAmcSQJyLS/X9GeyjcVSt71YOnoy/Wx7xZtPptgZLDP72cWnoHH8hnlyo+gh+eQuCHGnnWCkiQVoxVLB3C3R1NSGBl7EizXywl+sobEF9by4r2tsQlp+xamuHsm6BiTS9YglU7C9CAoUL0blV5A46IDjq5hPv1iJZ/SA4knAJVBYY4BM8YpZLF1+hXSCijFa6pDw4c5OdHX3oHdgEAMUW2zXgzyXJlVfjwb2LZZImbtL0hQqNm7cBMuJwLJc1mTB5rGJuQ6a0kl0tDRRKGmAX8wiMzaCnq4eHDxwCD3HejE0NIpcPg8Zw8jYmLm7aOeePXh4y1bc8OubcPMtt+Puu+/H5s3bkM8XEfghHMsyd6y40p9oFBGaF4nAi0TgUESyXRtuNAIGkEw3ICXsEgmsEBFl1UqsW7sKazpWYHVbK9a00V3RhraWVvYZsDCxybNtikVKZBbr9lLwfZeJHkWbcq6G+no01Nehqa4OLRR/kvE46lIpNKQSaEx6qIsB6QgQt4GkC6Q8mLDE1UWAhAPEmCYWZZViEcZFXSDuAm1NacizeaKOD6sUIM40YywjdTYlI+Bhhuk0y6sLKANAGQDKAFAGgDIAlAGwKBhgYgvlfM5gZW1bdscjGT/ba+618/HLz1avxisBJbCwCCy8a/pzw4eXQ+em4TPdavtLXoPouvNOQzMn98E/L7C80J/aQbmLROKmqvnyn4DKiU3SZzfp70nYGT7LFwsFJCjIyC8lxWMpJOJp8/ySdKoR9fXNaGxsRTNFnWQyTe0hgkgkyvhGNDe3IUGxpIvCx74DB7G/ZxB7u8u2r2cIB/tHcXQkj/5MiME8MFwoYZSiyFixgDEKPaN5CQcYLYa0wDw0NwtALEdXbLjg4+jgCA4c7UZ3/yCGx7LwqQ640bgRbeJp9rW+AY0tFDva2tmvJrSsWIMXvvj30NS8Ej5cOI6HttZWrGhqQGM8gksvXIf82ACidgCLfUlGo1i7ei02rF8Pz3WRTifR3NKIxtZGckkgmooaS6bTyLD/MtaHHn4Ehw8dRn9fPwoUcMIgNOKXxcPruBYsxwI8GyUbGC3k0D04iMFsAb0jGfOA4MYV7egZ6MdoZgzgxGpgm2tS9fjdZz0HT3/iE3HpRRchRdGlhaJZgcdneHiY3CMUlXwUiy5FmwTbjaCxrh2O7aJUyMNiW67cUdSYxgr2fVV7Gk31LhIxIOqAJMrmgW44bvQzycwwes2LSUaqFFfSoi6QYAXxmIsJszF1cxCgTjKb2iwmq0FZAMoAUAaAMgCUAaAMgEXBAHNusuaVtW9tpsramEua2uiyf4Y1dTlhYj99VTGRNrdP1hpz59BUJaAEzhwBuaaXa/sz18LiqPnkP8NmGd9CiHbjSbT83p+eka7IiUQqnnoykbjZrFJG0isnHfGXzSo7s+7l0nbWRJNQW6e0tRDNgo1UIo26dB3qUnVIU6BJJVK84I8jHokh5kURpaWYZ8JSFDjqq5ZgWo6U5HcAAAAQAElEQVQCQ4YCgthoNkuRZQz9Q8Pmobd9FF8GBsU/hD6KGH2DQ+g3NoyBoVHaCLp7h9DTN0BBY5A2hIMUhI719WEkk0GWQk99UxMSqRQisRgFJBcx+uPJJOLJFOLxBJobE0gnbNQnPVxzxRX4m796M1obG5CIROCGPkq5HFqb6pHwgGTEQopCRDIehdyZko7HsLKtFWtXtmH9mnZ0tDZg3eo2nL9xNc4/bw3Wrl2FlWs60N5Ok6820e3u6cHwwDCy2RzkK0zyAGFffgWKIk6xWIJtOygWihgZGUMvx9o52Isdh/fj/q2bcdt9d2Hbvsfw2L7d2LV/N/bu3YXc6Ci6DhzAReedj6vY/4s3XQT5+lM8lqAg1UgxxUbRDzCWLYLVAoggkynCLwWo5zhdubOHopFHwShKCwNm4RSVr5rJTLYZNAsqxtFbftEvaWLliNn3tulByNky3Sw2FmH7ItwsxDmufQKUgTLQOaBzQOeAzoH5zIHKSsCah+BCopXss7iTVxi1dUpfZik0Lbqytj+RMtMq0QglsAwJnI0hy7W9XOOfjbYWahtynbVQ+3bS/Wr9zVfATiRPuvzpLFg5CZxcnZNPRBN1lOPLJ6ayf3KaxC0cc/ifn4ZUmoINLZ5CmtZAEaae4o3EizWm6yBWn06jnv6KNVDcEauPJymWpFlHCnVSluFGCkDNdQ1Y0diCFRRL2prSaG5qQHNzk7HWpiaKEo30M66xjqJLPZoa6mgNaKqrR2N9HZrYXkt9PcWWJnSsWIEVra3M14RkMgHP8ygaJVFXl6KbRjoVgUfQUaJNOECdW8Tvv+hZeNOf/jHWr2gzokiE76hN56/HytYmtDfXc0xJNNQl6abQRBFoRWMaq1vqsGFFIzZ2NNNasKG9GevaW7BmRTNWtjWjo6MNHe3taG9fgYgbgU/BokQVJQh8mF9/orAS+lRDAgsu/1AIkR0uYIACzwMUbO7d/hDu2/EI7t32MO5+5F5s3bsdXf3dyJTyyJeyOHBwP7qOdqKpsRHPesYzsOnCTUhTmJKrbpmvIevPUYAq+T7bDpGjUNbY3IgnP+EJiHhAJGIhQvHGpTk2IM/wsVCzSaBiEi1+cU/RLMtiWzairot66QjnFdQAZQAoA0AZAMoAUAaAMgAWBQPUbBbKa1qJsmQ3g80WP0PWKVGytpkSpcGFSUB7pQRmJSDX9nKNP2uGZZDAy66lN8rGF53YA4krBCZOGpWY0+me2AmH16hTGp9feTmgC81SkSji0SjKd55EKdxI2EOCF98rmlMQa2tKoq0phYZkYpKl4lGI1SXjqE/F0ZhKoLmO1pBCU32CF/GO+YpO1AZiLhD1bIoKEufCcx2azbAFeY6KmEuVwSVch65DNxGPIRrx4DFsI0A9xZx0Osl6InBt2wg4ceZJRlknQOGDO77sIA8vN4iH7/gV+o7sxUUUa1qbGrF2VQfOW78WjfVJ1CVjHLOHVCxKt2wtjfUQ8aiRAlJrcyPamiki1adRT3Gnju2mKe6kUkmkOFZxV61aiQYKS7btIKCg4vM/U6H5V5DFZZkFB7a5G8YKKLCMjHEcoWl3VXsrLty4jv06Dx1sI8xn0dt5GJ5jIfALeOC++zDcP4DHXXMNrrj8cqxoWwGHbXiuB/luudzVM5bNwvdLkG3NytV45lMeb4QrjxGuBYg59MvdNnRmfjHfzAknFyvVidXxYNusQg2cAWo6D3QO6BzQOaBzYHHNAZ7C5/GyJuXhsm1SePZAJWVy+Urs6XDP7DXD6eih1qEElh6Bk73GXyok5Dy3VMZixtH67N+BW99o/ItidwLnFLmgljFV/nNgrt8losZCntUWkrmuTbHFQX3SprloSHm0CBrTUbpR2AFgUZCwKTyIpWMRtDak0dZUj7pElGKMVTYHiNFEoBEBJsKZK1afdJGKWka8sQEKGWIWRQ2M+8uupDGZ4gQoyNAswBOzYcSdWMSluBRBim4DxZuOtlasoQjT0dyMhkTCXByHgHmALh0gO4Abf/gNDBzYji333IKBvmNsM0QLyzYmk0hGI4hSOMpmRuGXchSPHCQoSuXzRdhuBNlCCVt37sLufYewe/9B9PYNwYvFWbWNkZFhjAwPm/qymQwK+YJ5tg0YE/ih8cscKJVK6OnpRqlY4BhcrF+9Eo/beCEet2YDbT2esH4jnnLeBXgi7XEbz8c151+IhGWjua4OzQ0N2L5tG/vl0l+PlR0dkLt5LKY7FHCk7mKxCHn2TSIex8tf8XJUNpseojNMjMsddS+IMemMvgKElNdCsrXgUjlaSHNd+2JBGSgDnQM6B5bUHFhga6qlxHbqYiHkWkLiZH0jbmXNK/7j2njZ4+bTDEpACSxqAnKNL9f6i3oQp9B5uQY7heILr2j90190Up06G8r5bG34EElg9m7LSaxyQpuaa7Y6p+Y7V+GU50ImmZjDE6sYtRyIeQ4gFmHAY4LHsGuHJs3h5Xmt2Qzb5MRsEBORQIzX7rBtGHMsluVAXclHk/xMmmifaWwCYi79lTQJi1XipB6bdUl5i/nE6LAHsqcFJWCkFw7Fm0SQweqWFBIxF7F4BPV1KaQTMYgQ5LABKwiMsJIbG8HIyCh2HjiMm+59GD+96Q7ct3knbrzzfvzylrvw41/fhB//9Abs3X+g/DDiQgFDQ4NGpBFBpRT48FlXkWKNPNumQFGlWCqiQBPXIjd5eLBNESfteFjZ0IiNHSuxad16XLJxI67cdCEu3XQBLtiwAevWrMXa1auxjnb4wAHIV6bOP/981NfXUwxx4XgeHNeFLJpWUNCJxxN46pMfjxKnqYWFs6Vkwiyc7mhPlIASUAKzEtAEJaAEZicw21pW1r6yBp69JOBzvTdT+mx1zpT3ZOPORhsn2zctpwSWKoGTvdZfCjx4abkUhlEeQ7x9NRKXX1sOnMH98U4i82o65FUwjncZLHnmrm3aAeR/h7CALB11QE1hwniCFUGkbAFFFb/GAoho4lI0qdh08SZgfrFyOYun7AkLCKtslpFZwvGwuCEstl1r0geL+WrNZglU40K2Je0EkH5YLF9OLiAc6UMw2oOUncd5K1tRn4giRcGmraUe9XUJRKMR2DwOPoWVfDaDkcF+dHcfw56uAdyz/SC2Hx5AMdaMvT0ZPNY5iEf39ODhx/ahZ2AQ/QP96O45htHRUYgoI3eZiFCTMc+dKSFfzKNAgSZn3DwyhZyxfKmAQujDJ/CSBRTJ0Y5F4CXjSDfXo6W9DW2rOtDe0Y6VKztoKzjUAE1NjZBn6jRQuEkmEhSgYvDiUdhUnoZHRvCS330JUi6QYJ3Chw5ZGhLndCd3R4GM1XhElAOWyTzQcepc1zmgc2BpzAFMbLK2mAjN5gtnSxiP57nQrK3HgyfpnJY1/km2rcWUgBI4PgG51pdr/uPnXHo55vdZuUjGnX7c0xdET2uhyn8L5tspXmebrPM778gJjCcpU2Jh7qK88I/aFkTwKFvAjkq/xRUT/4SV8zDLLC9JhxFPppctx1fqqlQgYfGLO90q9Yk7YaDIFJaNbYWBP6X/rI/iSDEAhZU8IvCwpqkFDREHaTdEfTqOZDJW/kqW4yA0DxYuYGx0BCPDgwgotvi5LJrTdXjcFVeio6UFrQ0NqE9GkYpEcOH5GxGPRdF9rAv9/b3IUvSRO20Cdt+ybBQKRZRKAXyG84USciUfBVqeVgJHYTvIFEs4NjCAvUeO4EDXMRzu60XPyBCGs2NI1VFYamxAY0M9mmirKOREIh7kwcexWAyp+iZYbhRehMKTa6O5qQ4veP6zMZbjuPmSuW3RXQiviG0hyjm2EPqy+PqgPVYCSkAJKAElsJAIyOqCi5vjdKmyRq6smY+T3STXrsVtE6M7JaAEFjOBhXLNf7YZLqnPr9RVTzrb/M5ge3ICO4PVn4Wqk7zwl2YsywJfNLqMkL1lXMCu+bPon24OLIjZdMVA16oaWGay4YQ2m7lrzWLYGNcOsigIqZiYMOOlF6BoA9tFKdGM1IoL0dF6IdJWCvV+AZtW1uPqyy/EyOiAEVds5otEYmimOHPBpvMo1FyElzz9Wrzxd56L51x2HvzO3bioMYbz0h4ubUvhmvNXwcqOoL+nE6V8Bp5H4ccPKP6E9HsUU2JYuXI1Oto74HoRFCngjIwWcLR7EEd7BjGUKeFwTz/ufWQzfnX7Hbj1vgfwwxtvxK333o+Hd+zCjn37cbjrqKkvlUqgsbEOTS1NWNnRjpaWBlgUmpx4HbxkA6LJBPudxgff9y6saEqhPoqZtxliiY6S1/SESry401PLMVb1yJZ9NsOzmmUhOT7HyqV1rwSUgBJQAkpACSxdAtbSHZqOTAkogXkTSC2pa/55Dxv2/LMu/JyJy69bUJ0MK/8WOMO9smrasXihu1As4XF6zXWVXsOl7LXozGVMPs5LmhOrZBN/SCaYtwE2/zVjM78dAkEQ0GeNG+AHPuBEEK1rprXACmJIeUm0N6Sxro1xERu2Y8H3ixRWSojHE0Z0cT0X8rDiqJ9HU8TChpYGXLy2A0+/+nK86JlPxm88+fG48oINCPJjeMoTrsPTn/ZURDwPsUSMgg3bi8URT8QRi8eNaBNxI2wDyGRziETjyOV9bN22A5lcAZlCAV0UcrZuP4rb7j6Izu4e3HXvfdi6Yye2b9+OI0cOU1waQj6fQyGXQb6QM/4cXXm+TcfKDrzguc/BP7/jbXjq469FQ9SCbWFeG5FV883mr2Y4DR6ZY9b40VFXCSgBJaAElIASWBwEKkuA2jVsJe5MuGdrTX4m+q51KgElMJlAYoFd80/u3ZkL2Weu6rNbc/rCy2F73tltdN6tWTPnnC16lviZK5kSK2UXgNm80o9X7oYwV/DSKelr2ZWoqSapZZM841bJxItz1FgleqpbyRMyr9jUsMSJVeIt2Mw5YeBm2w7E5A4UK0A1B5gzMPeSOHASCdTXN6Cvvx+5XBbRaBSNTY2IUmhxPBdF30exSJHHsuFFKb7EoojEoyaf5K1YgAClfBGe4yIMfdQnY7Ao+kRcB+vXrkUqnUIyNWFxCjfReAyOF4FlWbBpDs0GIG6SAs+Kpja0tzQhEQUuWBPFU5/wFKxuX4VtW7Zg3969ONx5GKMjwyyPCbNt1gV4ceAFz3s6/uZ1r8XLXvB8NFNkigDsJczI6T2hV8jcYnTOyEvmmG1bAF9qgDIAlAGgDABlACgDQBkAC5YBTm7jkmfmgrIOmDFl1oQZc2ukElACC5+AzX9uy7X/eE+XjWMvlZHG129alEPx53U5bGGm/0gE1bLWght70plpas3dz/IF/pQ8EhQzIxSPmAnMYyd5xeaRdTyL9MGi2GLbDiy6YoDUYRnapYBKDrhRqEknk+jq6sLAwADy+TwjgUjEheXYkOfS5PIFyK8z2Y4D23Yg/ubWVsizZEpBCaPDI/Ap7viBb8rHKPAUWUZEm1Qyzro8eG6EbgQxijURthmhAJSgeJOkefzQtYWsmAAAEABJREFUqk/XIaRIJF99uuqKy9He2oLLL74IT3nC4/Gk667EdddcjezICFauaMOlF12EYiGL7mNHMcg+h2xX7gwK2JfALyEICrj6sgvx+te8AtdcuBr1McDjqGT0lKBQon/yS2jV2uTUsxWaea6drda1HSWgBJSAElACSuDkCcgqA/wHkawnJtdimTvKy+mTUyaHfLNCmxynISVw4gS0xGIisFiv/U+FsX0qhRdS2cjajQupO+ewL3KCO/cWd6UPxCCOGL3ysiiCiNko/4m/1iTPXDaR12ZNYuWYSpmQJ+9ag5z0xSoZjuOKQGG7LmzXg2XZgO1wMSELCsCvrceyzJ0wcudKoVBAY2Mj1qxZAzDesi04tgvbss3DhIvFEssCkjYyMkqHZeMJ83yZeDKG1rYWY6lEEqvXrEYrxZ3mpia0t6+AfG2pubkZ0VgMXsRD4AdwHBdxCjeNdXVwKQq1NjNvSws8tlvIZjA2MoR0IoorL92EJ1x9BS7fdD6FnGvxypf9AV72B7+H8zesQzGfwwgFnVKJfaNwMzwyaB6s3Hf4AL73319EZmgYZuAhzCZOQJ+4dGZ9WUypNQYnvaT8XDYp8zwD5blW26r6AWWgDHQO6BzQOaBzYCHPASzdTUemBJTAGSewHK/97TNO9Sw1EFnBi+az1NZCaaZy8EI5L1c6Jf4FYNHK16Qq/VokbuU70JZVhmg7jum5aDYWhRgxo2gEAZqaGrHxvI0YGOhHjMJKNBoFWEyECcvktVA0vwLlUz+inCQJYGmWtSwLjm0jGo1A7qCpS6fQ2NyA+vp6JBIJxkcRjUTgUUSSO2uirDvCcMkvsa4A8Vgcdek0GurK1tpM4WhVhxFfkjEXKOURFnLIDg8gO9KP7FA/MvRHHAubLryAdqGpOwh8CkwholEPdck4UlaAVQ1pHN6/G6AfFswmTsVMxDx3UmaeWU86m5lr0pAazPFSDspB54DOAZ0DS2IOLOnPdJS3yhrWLgd1rwSUgBKYF4HlfO0/L0ALOZPXsuIMdE9WPqen2vLtnidelwgJlZPa5NKnr2+T6z31kENRIuos3P7VjlB6WWu1aTaFFce2IIuJQJQbAA6FFMitKBQ8Io0NaF3RgmQqgUjEg83849oMxDXHjuXEDRjBF0WXEJZlwSKfIJR7WADXcyF30CTjCcQo0HheuS7LYj62b1k1Lv0BhZ9oJErhph7pVArpdJICTtLcZdPR2oLWhno01qUgAo6DEuywBAd+2awQ9SxTR9HHAszzeUQMkmEloy6uOf98lAYG0NHeStEpi5D5pZcu83q0k3lJO2KzlQ0QkqjYbDnmjpe55pDL3Lk0VQkoASWwbAnowJXAIiEwfbUga2BZR53MAE527T1zW9P7NnM+jVUCSuBsEDgz1/5no+cn34Z98kUXVkmnvumMd0hOHqelEV7MA8c7AYSYfZsrTeo9txY/7kX0bP2bfcSTU2YubxmmFrNWjN7xl8SMe2d1KlTl8MgiwRhzi3DhUEApFIvwfQmxNgoaoBhSCIq4+LKLEIs5QOjDskTe8CjQMCgVsXz5ZTGO5coB5rNg0V8xeuE4DmyXZjvMG6Lk+4y2YFk2LEvKhxBRhzqHVG5EnlQiibpUGnUUb+rSCdTXJdHUkMaK5ia0NNajgaJSI60hFUM6HkNTYx0814Z8xaq5qRnxGOOYf01TPc5ra8Zl69ejOZ5Aur4BXjQOwOIf94RjhozazWKg1hic4yU5JVkIVkzCKLcA2diMOCdsMVuKSAtqqPJUFsridM8BrU/nlM4BnQOnaw5glm2ulcBcaVId+zZp7SVxJ2enbc1/cs1rKSWgBI5D4Gxc+x+nC2c92VzunPVWz0CDdiJ1Bmo9+1WepvPN2e94TYsRCgM1wRm8IbWHslGBmCH9+FE8NU+6PLUZsmg2Jv9ZFmNpUqPFXcXoNS9ZAlRMIizLQsCD4AciLQC5XIE1Ag4TbceF7Tgo0V+SiJY69OZGMFocxYoV9Yg4ARwrjjCIIfCZKRSzwOoQBpZ5zk3IPspdLNSBKLaI4FIHudtGBBnHdRGNxkwbfhCyjpAiiwdJc9m2xepsMfYxZLrEeW4ERlBhg4I9GfdYbxLRiINkLIqWpgaIkBNn3Z4VIDsyjHwuB/mp86jrQb6CZeWzsPqP4OLGFFpjCVx83iYg8IBMAZYPY9SoYAYA8NiJhXRDho7/MuNnVnZ5UmZGmWprI4U6mzTx4kqemW1ybNSxa6tR/0InoP1TAkpACSgBJXCSBGRdcZJFtZgSUAJLhMBSufY/kcOxZK52bI8Xmicy8gWW11x8V/skl+iVQK2/Erew3YiIGnN2sXZMtf45C521xDAMICYCTj6fR0HUBLbuitpCGYepCOhSpUHDyhVA1EOukEP/wAB830KJyg51FLASyjQsGNIrvvF6GAPLssqCCwMWTV4hVyLyIOOACodjO7BtG14kYsQVx7YhYo3kcRwbstn8d5ANiyKMxT3YSIluCMcOkYhHkUzGkIhFKChZcDnBQr+cblFyYZD5YUQjx7aRYFxLIkqRpoS6VD0gdw6Jse+Qzbhmx1DFpfcEXwHzS2kxek/pJdKRGQT7fvw5d0pNaWEloASUgBJQAkrgnBGwalqe8Ju1TE2KepWAElg+BBb7tf/JHCn7ZAotjzITJ4aFPF65kK/tH/UAnGuLOYuDXQ23Sd7ADyAmkZls1vwylPgd2RmzYIlwEzpINjSiYLvI+i6GMiWUKLr4QYAw9M2dO3J8KhbwwAQUZyzLhmVZmLr5VHzkF6qKdB2HdSeT8FwPES8C23YQUA0KKSrZFFocS+pwgNBmNbV1BRSEfFoAV/LRJNUSqYkeiyIHWEfAPjIIMfkVquHhYVAHQpFp9S3NgMe6XcdUL/FUh2AyoyK5VFzMukmOWiuXn56dSFCx6anzi5E5J0jVAGWgDHQO6BzQOaBzYKHPAdRsoSwCasIL1yurpoXbO+2ZElACS5uAvbSHd7ZHtxDak5PKubXynSlzs6j0cO5cZye1Vlyg7oKKyTpCTO66yQfUSNgdyUsHDmQENvKWg3wkjrwTReDEUPTLOSzGh6yoIgCFsCBh0LVsC5bF8Pi7L0R5E1GnVCqiVCzCcWzzwONIJALJHxjRJoQsbizLhmVZ5UKT9iEcxluWBZuCjU3XDIYNWJZVLkN/WAogIhG4jYyMoLu729jo6CiFmxJQlwZcJtpAYJUNdEW8CSnclA3jPnHntkodAausfbErJihuxUxEzU74V43x5Xyyn9ymw77CdFI6qqYsdA7oHNA5oHNA58DCngPQTQkoASWwBAicvSGYy52z19zib0kunBf/KM7cCCK2LJTmU7/kE5tP3tOfp9JyWQIo118RFnwKLmUDfJ82Hq6kW7DNH6hurLzwYkSb21G0Ewi9NLJFH47rUjhx4ZdCc7dOZiyH0bExZLI5yN00vtztQmFFhJpiUILN/PlCAUe7utDT02uEm+bGJlgW27Er5rCuAq1I8SZAXV0dWltbYVOxGBwcQH9fH+RrVlLGdVy4jgPLYk+Z7roObPHTLNsy5f2Sj6GBQYggJOJN55EjGBodQV1TI6gaQbYiB+xbQIkWSDmWF16iTQWwIOZTvqm1EguKFam2lIwBxFc2pgU1JnVJWN5TFTN5GUlELMgXM7Ealpr8YjQjLLZuse7QmGszSl+LhsCu/Ufx7Ne929hbPvC5RdNv7agSUALLi8Cr3vZv5nNKPq+6+wcXxeAz+QJkXbEoOrsAOylrkgXYLe3SUieg41MCxyGglzrHAVRJNl8XqQTOoMtr4zNY+5mv2luEA6BOQBECFAFAAUAYUamgMCHiQGDGU36bSFhSy+bQcYFECy55/BMRa2xHXUs70nUNsCjEiDhTpDgiAol8LUnuvJFficpRoBGBRdJZAUrMMzI2imw+Z55nE/E8WJYFm4INuGUyGeRyOYyOjGBkhPmyGQo7JROXod/zpB8hpO5SqURRJuQ4LFgsb1lWuR6LeYwxHhxj4MP3i4DlQ4Sbbdu2GrFp04Wb0LqiDYg4kK0YBuYhwcLHZ60+I41oQyVFFjViAePFhE0Ii6GwzJJtSzlJK4Y+jFGNETHHZ3mpR75WJlx86Y+xAHTYJ+kjUGIFzAoj5oRAuVxgXHbFuOU4SQMW0tx7aPve6kL/9f/4SenuvK1/aKRaVi4Uspwz8y68iDIWigV0cqxiR3r6F1HPtatKQAksJwK7u3qqn1WFovxrYmGO/pd3Pow3v++zeNKf/AOu+eO34cpXvg0iOv3bF7+HX9/1CNcHC7PfJ9MrLjFOptgJlzlba/8T7thxCmiyElACS5OAvTSHtbRGZcnV65QhTcRZU1LObVDuegjZhZM1Fp3Xq1L/vDKfYKbZ6pZ4ES9CyhNGnQjK7J1EE6586rPx5Of/FppXtBsRRAQauaNGBBpfnplD0ULCInYUS0VkKcbkeOGaK+QxNjqGYrGIRCKBVDoNKdPZ1YUdO3Zgz5496O3tM3FSVuoay4xBnkkzMNCHaDTCxVho7sQpckGZp3hT9EsUPXyY7lHAgbzLaZbN/spckr4EFG4QUAAapWWxZs0a1DU0oon9h8t8HKNP2UbGLAYjygC1i5haP8a3ct5yIOTKKs+xlny/LCxJv2g+w2IB+1piuMSwmIhcJSo6AdfF7CJE8CoZ8chnu1KzWLnuoOxM2jvS7Ukx5y6Q5387RZAQ6+4fOqGOlKheSbmKhZw/J1SBZp5E4Fs/uxWf+NqPjB040j0pTQNKQAmcewL6Hj21YyCn9Y9/5fv4q499GTc8sh0D2Vy1wvv2HcJ//ewW/OVHv4T3fPobKPGfRdXE43vOYo7yCXxibTvR9ExxE6nqUwJKQAksHwK8nFs+g9WRnnkCjogDbCbE5D9GndRLLtVrTSqRsLhis/klrdYkn1htnM+ACAASXzERO0LLhlhgFA9Q3qCV1xQojwoUS1iYYoaU7xsZhvyyFJwIko3NsOwIF0fMyUQRHyqLDqlCxBtqE5A7RURokUWUiDdyV0mcwk08EYdPIWPXrl248847cdttt2H7tm3mGTRy542kZcYy6B8cwNDwEEYp4vgUN+TOmUKhSAGnYL6OJfVKWwEbrZj02OZoSqU8Sn4ecsfNGOu5+oorsH7TRRhhx8KIB9iWGSf46RCCY6WVWC5grNwhwyB9QMVfDnO8JtaSYNV8KjBiJbpiZb9vhKUSBy131chXsgqhhTwbK3AFWuB4xHzWJ20yGqEl+2q1CMk+ZLDWXFtCjFwQr8kcTqxLp1L2xFpaDrm/88s78env/9rYgaMq3CyHY65jXGgE5u6Pvkfn5jNXqvxD518/fz0+8+ObJ2W7aGUbNq1omRT3jZvvwZs+8FkU+I+iSQkaUAJKQAkogUVBgJdmi6Kf2sk5CYRzpp7NRCv0jfBwvDZrL03Ll/yVPXhRPmGVemSEYhIWt0AhICd3bDBQYqQYvRC31qidUHJghvFafdI2N+wAABAASURBVOkfrUiBQPLLG0DcAnc5Kjkjo3mMjI4Zk+fSjNJfdXMFqQjMhoJFoUHMD5BIpFAohQhsB060DoXARTLZAM+LwLZdlrHkub4AhQqfVmLfC+z7yBjboUWiMTQ0NSGZSsGybESjUTQ1N2HTpk248sorEY8nMDQ0bL4qNdA/CBF1fvjD7+OXv/gZjhw5zEWYiDAWqw8pyATwWb/Pdtg1Hgtw5Pa4WbDZ56Lc6UPhJhKxUe94KI7mcGwsj8YLLoCfTiF0LHIMwKwAS4oRD0KKK6yWbEYxPDLC9pgSlA1ME7NMRhbjy6Y5ZBLCQpGdyZWKyPgFZP0icuyD3B2U5cEqWB6G6HaOZnCEQlJvdhSZsIgiKwhtCyyOkA0bISpEuV3QIx2kWbYNMce2sTQ3MliaA9NRKYETI6C5lYASmERg+74j+PIvb6/G/cFTH4d7v/xBfP/f34kffOr/4o7/ei+ed+XF1fSbtzyGn9/+YDW8MDw8ny+MjmgvlIASUAILmsBSvdI5Z9BPBKjcUXDaOyrXeOfQXF5oyx0efhii1kJeaNdaUBOei4GczsWoDxgBRlxqJJA7WXyKAUWKAbymZ20wgorUJfkrVmKKcBYLTQ2SIrkAdhFFegustEBP+Z9QtfCYR4LMA8iRtRAyL3URChswBlEVaOYhvhx7CQ7H7bIlm2KCC9f1YFNQEEHDtizIJmOXu2zk61K24yBCocb1XPYUEHEiGosZsaa+oQGWbSEIfMgvW41RROo61oWxTAaxqIdUXdKINgE7FYvH4Yw/W6dUCuCzkxULZKDso2VJ+zbzsY9WgNHsGHqOdcMv+lh13vlYcd4FoGqEEvNJWfk5cXO3EAGzCfhERy/7aZWNYbBeMWlC/vMHbtIKM9AH2LYDh2a7NmzHgUVjBCRe/CJi5dnfDA/ASC6P0Xwew/ksRnNZZAo5iB5E5DDNoLKNt8/IsMZsywaDC8MwZbMYnq8x67TXfMsupnxTB3mm+j5DOwtmnpypMWu90GMMLBoGmLIttPk7pXsLies9D22v9u6F11yG97zlj1GXiqPSx+bGND76jtfhstXtqGw337sFlfRz6uL0brLOm2+NXC3MN6vmUwJKQAksGAL62XWuDoUsTM5I21LxuTNLmp5hXHLxLVb0fdSaxNXaDEUnRRWpHPh+CSIsiHgjXwkqUrwJx3NV3PHgJEfamRTBQKHgQ6xYLKFQLFBwCWlB2ahGiBhRNiAUFYGrHIuGqmHSZjs25I4VySqCiUXhxaEo4zCeNbCOgCJMzjxXRvJGoxF4TC9XEsKLeHAZTiQTaGhsgOO4KJGZfD1qaGjQPA/HdRysWr0Kq1atpM7iIZVKIkaxx3E8+FRXSswvfMrmG1bCJbRsWLaDSDLJPjroHRpChmO2vAjO23QJUs3tcN0o+whuHKVlwakYbNghy3Pcju1yKJJuAwxblvjLhvHNGncdjttxHTgch8N+e7SI7SBiXA9R9lkEIqpTFJCongGwBB5kCyncsOcWXZRdNic+SeQxwiSzmA+S4ewZMGtbmLIJkfnalKImOHtZnwLmw9v342e3PoD//uFN+N9f3ok7HtyOvoERlpxeLpMrYufeI8YOHe2bMQ84ruHRrMkjebt6BgDGzWSDw2PVfL0Dw8As+WaOR802va8Yr0vEyH2Hu/Grux4xY/z1nY/gQGcP57u8q6eXq+3TSM3zHvYfPlbt6+4DR4Hx+mdyd+49jBtufwhf++HNhumdvEAaHs0Ac5Q50bRMJo9tew7jp7fch//50c2QNrp7B4HjtHHgyMQ45PhLfp8C6NbHDuKbP7kVX2dd5WcrTWdz5Fgfbr3vUZNP8t5y76M40tUPHKfN2dJr59PxmEod8jm6c3z+iSv9lvipNjaWwz0PP4Yf/PpufPV7v8aPb74X923ZjWxePiemj6tSvm9wpHqMZR5U4mdyJV36IDbb+2WmcrPFyfhljn7jx7fgWz+9FTffswVyrGbLX4mXYyV9EBvm+64Sf7S7H7c+sM3Mje/dcBfufeSx446/UrbinszxljklfRGT912lrkr8d39xB8Tu5/EQ3pX0E3Fr2Z/se/QY3yvC5/qf32Hep/J+lfdAyNPFifRlPz9b5DNF3us/vuleSB2FQgmovicwZZt5/km7cszkfSxzQOrawfd3fpY5K5+/wlhMeKDa3sz1y+er5BWTsUv+Wx/Yisr2oqc/DpZlMzi5vMt/6jzrussYX37t7ZSvjE7OA5yLME7/JsM4/bVqjUpACSiBBUFAPuEXREeWYieq159LcXCzjEnOmWbNNEu6H4iQMGGzZJs1Wu4+kcWjPF+lUleJQkWxWORF/Owtz5Yi5UoUbcQVE5Gm3LgF23FgU2QoG4UL+mE2GaXxTNrJJWRIoUbaCrkI8mnUmUwey6GgQ5+ITPIsGnopukQhIg0gIVAwCSELLMuy4LkeEvE4bPplrPl8DvK1LZv1NDQ0oKOjA2vXrkE8EUMk4rGf9nhZB8VSCcWib55BI+KNCFzSD+lTSKEkEk8hcCMYyuYRS9UjmqhHXXMbYPprsyMO63MYsgHuMWkiW7Cs8XhYON7mMIOMwWEZx7bhkqFnOTBmW0jGHMQiNjzPg0dxJx6LQx7SHI+LGMX/GoLdQQh5xk1o/NxZ4LGmO+VlWUyYErcUgpPw1wxI5sXXf3QTnvuGf8LL3/1x/M0n/hvv/+oP8M7PfRt/9oHP4imvfzf+78f+G0e7RZyZKPjYvsP4nbd92Njr/vlTEwlTfN/+2W0mj+T9+w99cUrqRPDL/3tDNd93f3nHRMJxfLONq7aYz/f2V7/3K1z28rfihX/9Abzp375kxigP2nz+X70fl77srfjYV75v5nptuR/deE+1Twf6RAgpp37gaz+qxv/W3/4rSjM8qPPuh3bgVX//Eeb7CN788a/gvV/9vmH6p+//LB7/mnfi377wvxitEYPKNZ/Yfnh0DP/8ya/hmj95O1769o/grfS/j+OQNp7+xn/Gk171dvzi1vtnrfS1//gp9q98DA8e7aVQcxMuJaPfe+dH8c9f+l+8h3XtP3RsUvkDvFj7+w9/Ec/5y/fiDf/6eZNP8v75hz6P57zpPXjrh75AMUwu6CYVO25g3+Gual+E6dT5NrWC2vknc6t/eHRSluGxDD78hevxuFf/A179vk/j7f/5Tchx+7tPfR2v+pdPmV9c+w8ex3y+/NXVSYUZEMFE6hW7ngIDo2Z9fe9Xd1X7/o2fTH5GyKyFZki4nRfPMmdk/DJH/+XL38M/ffF/8cYPfwHPf8sH8br/++94cOvuGUqWoz7z9Z9W+/Hrux7GwNAI3v+Zb+FZf/EevOGDn4PMjXd89lv4k/d+2oz/Gz++meeLctnZ9gdO4Xh39fZX+/OKd3zUNPFf3/65eb8J13f913cg9sc8Hk953bvxhet/MeN7yRScZXcq79F9B7vMfH0G3yvC5/9+/jvmfSrvV3kPvORN78P3f3XnLC1PRB840oW3vP9zeAE/W+QzRd7rf/cfX4fU8eI3vx833vnwROZx32ynGRFQnkMWcszkfSxzQOp6Cd/fV77y7/FX7/0M5H0/Xo1xPvql71U5f+prPzZxc+0+8F/XV/N/9Qe/Nlnf+LIX4TN//2f47Nteh6dde6mJm2kX8bxq9Iqm+qp/OXnmc85ZTjx0rEpACSw+AnIFtvh6rT2uEph0IqrGnjsPr8VnbVxEEREkHF6giysmcWKzFZJLcTGZqGIuy7quAxEwbEdcBy5dh/9RAoWEysV9xcWUzbIsWFbFYMQOh/U5rEPqlgvFRCKJ+voGSP+MccFjhAXPopAClher1DHVtWFRoBChRO64kbGVhZPQ3Pli2w7L2ygxQ//gILqOHoNcgMiDhwuFohFropEIfJ//7eMgVq1chabGRrgUXEr8D2CTPPzYsiHb6Ngo423YjkXXgUM2tmND6ilQyBLRRvKJmX7Axggvdsb4n3lEEkg2tOKya56Iyx/3RCBex2xRwHJg2zTmxQybZdmQ9GQyCbB/lsVMdOW4V0zijDEpoEkWj0yiHEPEcuGxfs9x6FqwmIG6DVKxGOrq6uBwDK4bMW04zMfi5Rd5yRgsy4JNcwGIOXRtmrxsS/bLw3K5Av6OIoZcoMuvT8026uvvuB8v/dsPYfPOfdUsl56/tuo/0DeArp7+arjWIxcilbD8MknfoNxNU4mZcG9/eEc1cN1lF1b9p+oZ5AX9a9/17+aifa66Pkvx6h0f/yoKnNtz5ZtP2rd/eite8/7/hIx3tvzyCy2v54V478DQbFnmjN+6+yBewov5b95y76z55Fdh3kIh7r+/X744mzUjE267b4sRauid9fXw9r14+dv/DT+655FZ8/z03s0mT+1cmTVzTcIl562d9BBUuYOnJnma9ya2U4mUZ2+01lxEHu7qwZ+842P4AkXDSp6prrD5JMW81/3fT6DnBH+xbWpdpyP8+e/8Aq/74OfmnDO379iLV/zTJ/G/xxGSpD8iCr7+nz6F/55FeJDxiyjw/s98k+cJX4pMs9N9vL/z09vwb9/+2bR2KhEf/uZPKUR+vRI8o+6dD23DC9/6Qch8na2hncd68Q8Uvt7zqa/Dn0GclXLb+T58+T98DL94aOKOFYmvmHw2/sVHv3RcAUjusnkfxUURkOb6LP7lI9vxJ+/8+KTPW7lDptLeT+58aE7xaySTnTTm5z/1caboE67ahGc+4Qo84/GXIxaLmripuyL/OfUL1l+Jv3j9qop3wbgLbS27YMBoR5SAElACNQQq1zw1UYAGTieBM3M1KResp7OXp6uuMzPaid5Ro4Bj23B54e/wSt116HcdXswDligJmLpVehROTTBhm3WJOY4Nm2ZZFhyH9TG+LNZ4cF0xh0ID5t4swLLKvQjoF6HBN3cYBVyQlSB3CznsazQaRegHyGazkGfWjI6OQoSb/v5+7Nu3H4cPH8Gxrm4MDAxC4nwKLQ31jVi3fiMXZnGkUilj8XgcsXgM8jWpaDQGCbsUPuR5NIVCngvWkumPZdmwxJgW2BE0t6/FtU98Kp734t9F47qNsCkGwXIhhCw4IAnjx0wbM1mWQ9GGAwSNYckm31ISE7+YRMslhbgBI8QvLr2wuUKzmWAzwBog5UyYcZA6x03yh+wNaAFN0qJMq/zfMER5s+iwRyYHvcvi9cmv/XDSIn5lfRp//Jwn4SNvegX+9g9fiMefv67KQS70/vx9n4EIIRLpeS5e9PgrxGts8459xq3dSd57dx+ojcKDj+6eFJaA5Hv0cJd4jV1+4Xrjno7dt352K2r7IBf5b3/5b5r/LH/kL1+BZ15+YbWZH9z1EL7xk1ur4adeexk++uZXGmvke6SS8JrnP8XESdrH/upVkPd6JU0uCP/xi9+tBCHlXv6Mx+Nf/8/LDdMnXTAxtocOdOI9n/rGce96qFZW4/nYl7+H2gu8P3jqtXjvn/4+Pvf21+E9f/p7k0SQ9//PD7GZ7355AAAQAElEQVRlhuNTU11V2JL+/s6TrsY7XvFi/M0fPB+rO5pNNhE3/s8HPguZByaCO/MsDLb1z695KcTPKPOSPDJX5K4XEzGPHT/y8Hu/8aRqzp/e/kDVP9UjF7k/u20i/beeeV01S4kX2HJH0I7O7mqc/DLO//mdZ0OO1Rte9PRJbERce/cn/4fHoPJJUC121jxyR8ZHvvXTSe3Je+v9r/9D/Mtrfw/Pv3ryHRDv/K9vY647b6QiuWuu8p566kUb8c5XvhgfeMPL8OInXCnJVfufX99FUeHuarjiOd3HW+bEu794valexibj+vRbX4u/e9mLzHvEJHB3PUXiR7btpW9+r5N5j3ZSkJG7WWpbeNrF55k5/6G/+CP84dOum9Snr998D75Eka82v/hzuTz+kmKbjE3CYjLX3vy7v2E+Q+WztHH8c0MEoNp8krfW7tu8E3IsKnFXr1sJqUcYfeItf4JX/caTK0nYwbn9/v/8VjX89JqvL0kb92/ZVU2b6rnrgW3VKPm1qMsv3FANz+UR0UZ+daoypyTvs590lTgL0uRcfmY6JiuFM1Oz1qoElgoBHcfCJ2Av/C5qDxcVgVOeUSEvzWsNDFesHG/EG57dy6KNjfKzTQKAcsPMp+aQafIqu+WckhuwXRuOMYcXcTZc16VrwaV4I+YwzTUGShpgW5MNUzZ7XPyR6ID9kQc0S6vUKhgCy1sUcEq82AhQpLgylhnD9dd/BzfffBPuuPN2bN6yBTu278TevftxYP9BHNh3CIcOHkF3Vy/6evrN16WGhoYgNjI8gmxGBBrWxf+oyVe+glIBYVCkMFTiONgeZGMPqI5YtotU4wq4sQYUfBfZnA8ENkS0ATeGTB9r+TAaIbPAgkljTXBsiQDkgg3c5HiI35hkYNy4gxwrk4c/U3uC74dGpGFVzDHxkrDN2i25qmN0AEtCNED8vpFk2CY7UmJ6PgDGsj4GR/LIFQFqYCwBSPtYKJsMarwvI7xIONDZg/nawSM94yVndh7ddQC1dyQ847ILcMNn/wX/lwLDbz3zCXj9H74AX/1/b8XH3vKqagVyUfDJmlvxn3b1JdW0B3fsqforngdnEGnufHhHJbnqbmZfKgG5qBNRqBI+FXeU/13+8o9vqVbxppc8B5949xvx2t9/nvnP8m896wn4zD/9Jd74W8+s5rn/0YmLng2rV+BFFF3EVjU3VPM8+aqLq/EvfPq11TmTKxTwL5/5djXfuuZG/PgT78I/U/z5HQpiwvRLH/wbvOWlz63mkf+g31Jz90g1YQ6PXNjK3ReVLJ97xxvw3r9+Ff7gRU/D06+7HH9IceK7//7OScLbg9umH59K+Yorgs2tX3wf/vVvX4NXv/Q38Oe8qF7ZVv4p4I9++fuTRJtvv/ev8bF3vt609fLfeobxf/Fdf16pyuT9/Ldmv7uimrHG87ynXVMNidh2tKevGq717Nx/BHI3RCXuaY+/rOLFN356C0QQq0T8DcWn7/MYvOVVvwM5Vm+l0PSD/3j3pAth+YWcn83xlbJKXWfClTtj3vWf36hWLRf6t37uX/DRt/0Zfo8C4ct+8+n493e9AT//+LuqecTzL5/+Bj8L5dNWQhWr+cAYj/rKu/8Cn3/fW/AnFBNe+rwn48N//6eQ+qWd8Sz4CIW9aV+/OS3He3p/5PNExibjevaTr8Lr5Ph8/B8mCSXfv3G6kFTp61T3RN+jUv5fP/+/4lRNGP3Xe//KzPnffvYTzYN5b/z8eyHiSSXTRyisHe6aPB+/+sMbJ4mnb3npcyFz7S9f+WLIZ6h8lt7+pQ9ARKFKPRPuZDZf+N4N1SQR2uSzV+oRRs972uPwrje+zIjNlUw3bN4B+Vq2hKPRCP7kuU8Sr7Ff3f2wcWfa/fyuibSX8PNvPuc7eR/+2bs/MUlYeu0LnoorNs1P9JmpHxqnBOZBQLMoASVwhgjYZ6jeZV+t3G1x5iBMXjicuXZOvGbHss2FvXHptyyLF0cWL73LbhBSzqCJK2YEDQvjWzjuzuSEkGwW9zbNEaNiYFugT9LEeEXPy31GMW4iHtXNpq9iYE6A3YPoEA4rchzbCDb0wmHdEnZsm+k0VupgYgvHvT6rk1+UqliJtZq7bZjfchwEFCM44gk38CFfnQrJIPR9rGhpw+Ovu46iTB/GRjLoPHwUPV09GOwbZDiLhvpmpJL17E8UhXyIo4d7cfhQt7EDB46iv38YfX0DGBwcxOBAP0QMAtvwPMeMhZ0HbPbDshE4LtxEIyJ1zUhSwImnm4FIHCAEaiqQSwnqIMYVv1iZKCBjEj8scIRlw/hm4mv8If0SJyaCTYERecYVWJheU17SxBhdfjHAqumXvVVtz/SB/Sux/z4tQyVodDjH8Q6ht7cP/QNDGKGAY74lI5lZw0J7yd0Vz/+r92G+Js+NmGsMP+Z/kSvpcqfNB/76T+C4TiWq6r7waddC7lKoRHyN/6HP5uVIAI+/4oJKNO56eGfVX/Hc+ciESFO5CPr5PY9wavFAVTLRfWjbbu7Lr1oxqBxz8nuH751/eePL8Im/eTU+/bevxV/80W/NWNmrKOhUEsoXRCLtVWLm7973yE7IVyOkhFwYf5YXzc2NdRKcZG/8o9/ES558dTXuh7fcV/XPx9PaUm/GJOP62j+/GU9/3KXTirk8ln/Ki/VKQq0gVYmrdeXi8gMUfzzPq402/sHhUXzvzgeNX3b/zrlyxcXTL9qeTCHvvX/2+5LF2Hduuhd+af5vqPaWJjyz5g6o2b4udcu9E1/VeiUFsXg0atqTXe3zaOROldf//gskepq97c9eOknYkufUTMt0FiLufnC7EbkqTX3mHX+OtqYJkbASv351m3kGSSUswtXD26ff5VZJF1fuLHvClZvEO8mk/k++/fXVOBFk73hoezV8po63CBsv5OdJtaFxzwoKnH9BAWc8iD01d99V4k6X283zXO3XmuTOspkYxaMRilyvmyQo/fy2+6vd4CkZ3/31PdXwc6+4CG942Qur4YpHPlP/31tfA/mMrcTN5L7yxc+qvqc/QtFupvehfI1J7uiplN++93DFixc9/fFV/0/unPnrUtO+JjXDsahWMu6586FteOlbPzTprsU/e+HT8Leveel4joXsyDpA+nf6LZQJcPqr1RqVgBJQAmeFAC87z0o72shZIiCnu3NpLi/OxWRiicnlpLjSJ0FQ8kswFpTghz5CmqSF5nJeBAGLvlqTOCkpJjnFLZucgAOKHzZPxBVDyAs3mkX5wULA3vi0kAWkbLknspeYUhAiX/RRpLoQUkixLYkFL1hCXqD6sOX7O+O9YQX0wVjAgJhPV2oV8alIT5aCifxi1sbzz0OR4/QiHiRNaq0IH4VCESHbla82rVmzDs1NrWhr7sBTnvg0nL/+Qlx43oVoa2vHwOAQ+noHsPuxvdixbRcOHzxKYSaDPbs60Xcsh6OHhpAZCfDIQ1uxc8cuZMdE9DlshBsRniKuC8uySICCjeUisCMoOREkGlthx+p5DBjPjskYxIocEDFA7o7JMb7AsYmII1ain8mg+mbGI2ORa7oiE8V4CGExj9joKNkxs6T3Dhdx4MgxHO7uQ+fIKHqzWVOe3YLUJXfKSEHREuRrYZ2dFK16etDX34+h4QzG2IkMGx+hDVFZGi6FHGcBFjtwrKcXP/vlL3Hk6FGO0ULIjmeHmDbeD+scu2z+tL4q4wHn+g9ufaBa95te9iK0NNQJxhntL/74xdW84rn3kcdMvtUrWqpfO5ELSfl6xUQbwI33PyrZzVc9XvSM64xfLhJ3H+w05St57988cZfLdbxwr8TPxzWV1uxqyySiETz/KdcYe86TrqJwaU9qt5JXxl5TBbr7B6flq00Xf6VsrXvjPVskydgLnnAlNvBiuza94rc5eV9a+7WgezejUJj/vFvV1mzGJGO79rLzp/W10s7q9lbTF9ltPXBkWj6Jr9hzn3wVXApdlbK17u0PbqtkMxegL3jq46bVVcn/W89+QjWvHOstuw7MmrdSptb9nWc/sVr+p7c9MGPZn9bM3Rfx4rNSfu/Brkl34vz1q3571mMeoUD1V3/829W2btu+B/2DI9X2qgn02LRKGzO5TJ70minPbHG/vmdztezvPvkaXHXJxmofppZ51hOumHT3xm33b5mUt1oRPSIUvPb3njspvba+6zhvXlIjHt5y36PVvKfreLMbk15PvebSahu1fRH/VTVf2dnFz3uJO1Gb1BgDM5W//f6JuSzi6qt/9zmz9mlNezNe/9vPZk3l18/veLCadw/PpRWRVlL/+tUvmfX900Lx9i0ziMa1/XsGxVd5P4s11qWq7dTmEf+mdaukOWOHu3qr+a66aAPkDj9JkPedCLWSv9buemhCSBehdtWKpmr52nwVv9zd+afv/+wkYfGjb34V3kZx1qMwXMl3rl0Zs5oSUAJKQAnMn4Csa+afW3OeVQIhL9LOaoOnobEC6+D1PGqN190oIDRxuWIJOYotWbp5KgVyN0bAq/iKiYgg+cWdbLw4Z93yoi6AfBAgXyhRgAgokgQUgcALeJnONmuzIBqMmITELMaCm9Qp9xzwOt+Ug2XDcphj/M4aeShwgRdixVIBJfavRGWiJH4WlDFJ2/RSFpL2WCFfFk1etu2gxLFZroumlhaIG/AY+hy7uHI8SxR0JK/HPA7zp5JJ1NXVo76+ESvaO7iAdCnmtOA3nvNcXH7ZFeNpTRjLZHG08xiy2SIG+kewd89BbNmy3TwP5/777sfDDz6ESNRDQPHI9Vy4vLgJLQch2/Btxjs0O4ogEkfgRQGH47YAi/+kD2nMBtuGMcdiPMBew4yTegnkOMmx7RvNYngsD/n6z0iuQNenAcNZYJRg3ahlyoyO+eaOmEce2Yxvfvt6/OxnP8fw6CjzhhjJ+BxPCTkev1GOZ2hkGD19vTh2rAsH9+3F8PAQQh5fDgNFKkoFqkA5qjwyb0Yp/uzffxDbH92O/Xv24fZbbsOex3ZhhMJQ5W4Sdn3BveQ5IvM1WZjPNoCh0cykxfgFaztmy2ri45EIav/Te7Br4mtYtT8PW/scld28sJG7hKSCpz3uEjzpyovFa+zumq9LDVEslOeMSII8c0EulsR/pqzE99bgyBiOHOvHzn1H8PC2vbjtgZkfLHqifdix71C1iO042Hu4e1arZhz39FI0GPeelFPgZ2H/wCgOdfVhG/8Tf9+WXbiVgtB8K7t808ZZs+45dHRS2lzj6uoZnJT3KIXjSRHHCTz92kurOeTrUp09/dWweOSYiUgofhEnrr54ot9HjvVIdNXWrmyt+mfybFy9YlL01LYmJZ7GQG1V+49MPNvponk87PXiDauqxffN8XXIK89bB8vih3A193TPppr25P1ayXGmjvf5G1ZWmpjmtjTXV+NEeKgGTrPnQM1n17UXrD8uo401n42PHu6CnH+lS/IAbHErtm5VW8U7o3v++tnHPlMBnvIxLOdrvn92HziKIiIGXAAAEABJREFUR3bug9z9Is/hmim/ZVl4WY0Y/Ku7Ju5Kq+S/4c6HKl78znMmBNJq5BTPp772o2qMiFy/+tQ/4jefcW01brF6KsdwsfZf+60ElIASOFUCvFQ71Sq0/JkkIHdsnMn6T3fdWaouWSobVStZyIj5FrKBhQwtK37aKC/K81QNeL0PFjPCjrhirMIIALWuCAdZdjhD9SST95Fl+RwVhTwVlSLrK7GdIHQoXjhcpDkA/fA5xZnmsiIrhGlD2stQQMlSEBjL5zE2lqOQUDZ5kF+xVKRg4EMEmyKFm2KRfroiYPhsK2QHjbFOajvgdRcK7FRuJM8yPtv30Uzhxqf4wOEaAUSOY0ifzfV42ehhmJ1EJOJQoEkZW7VmjVmQ2paNNatX45JLLsE1V1+JZzz9GXjGM56GFzzveXjWs56Opz79KXjCE6/FFVdegWc9+5lo7+jAGC/qQ1iIRGNwIzFwh9CKEIGLorhOFL288O2nDYwW0JeluDJaQh9FFrFBhgczJQyJZQt0s1yA5o0NZSRchBWLIsMj0zM2jIN9x3B4sAdHRwfRl89RUCiC2dA3kDcPWd7+6Dbcd889eOCuu/DwnXfjoTvuxp49u3G0+xiGxsZYbwaDFG26+3pwpPMQDlC02fboFhxgnt6uo+jlBXo+l0WeYk2Bls+yjUwGXRR5Brv7kLajOLRjDx68535sfewx7Kfww+mx4F4ianz8na/HfO0Df/PqWccwMDQ2KW3tcS46JPPlG9eKY6x3YNi4sqv9msED2ye+8nTv5on/7l53xSaczwsgudCWMrfV3MGx9bH9EmWsVgQyEadp10OR8ivf+xXe9J7/ND9F/ITXvhPP/st/wW///Yfwsn/8d/NrPqejqf3dEyLD1359J1741++f1f7kPZ+e1GT/0Oik8DwCFJ4OQy6u/vjvP4LL/+hv8aTXvwu/8ab34Hff9mHIV+U+9K2fzqcakydGcc54Ztj19k0cbxHj5hqXpNVW0V8zV2rjZ/On4jG84pkTF5W33LtlUtaba8Solz/vKXAoHlcy1DKUr+a5Lj+/K4kzuM0NacgFaSVpYJZfPKuknwm3ds5sXDNZSJqpvfPWTggA3f0DM2UxcRes7zDuXLvz17RXk4/0TQhuZ+J4C+dEzVfaqg2Pe2JuZNx3Zp3+gZFqAxvXHZ/R+lUTjKSgiN7iDg5PfIbKXPOOM9eOJ+xInQWuD753w134h49+BU/6k7fjuj/5Bzzzjf+M3/zb/4c/fNfH8dr3f1ayzWrPe9q11bSf3Pkg1xRcXIzHyNekan8NTr52NZ40q/PAjr3VtH96wx/iTIvq1cbOoEfWUGeweq1aCSgBJbAoCNiLopfLrJNWGC7aEY9RVKm10fFwhusQYyUXY36tASKkiChTsSJHL3HiTrUc06gzUACykaEoM0JRZkTcos16GUdRRcSdHHURyVvgDJevMeUZljolLcs+5aioZP3AfLWie3AQ3YMD6BkYoGBTgjzkV+60MYJNqQC/KFZiGpALQsj4qNOwPeDYUA5dg2O0IdYxiBzzjmVGUd9Qj3Q6xd4CcreN2MR/i9gBhJRYQiAs+0ExJBqNIMmLn3Xr1qC/vw979u1Gb08Xjh3rRLGQh0XlKVcYQxAU4HlAPBHBGl4MrF27FvFUHLFkHI4XgUUzd9nYEdixJIoUxwI7Bp9CR2dvL4709qCzrxtHe7vH3WPo6qV1d+NYdw+FlW509/Sir38Q/QODGBgaxuDICG0YvWS09+AB3PPg/bjhlhtx/+aHsOvAHhzr78HA2CA6e45i/4F92LFjKzY/9AB2bdkCl8pWrrcfN/zwR7j11zfiwQcfoICzB13HjuHIkSM4cOgA9uzehcd2bseuHduxg+LNo5sfwfatW/DgfffQ7sVD996HB+67D3sP7MXho50YZX/8fAFR28X+PXtx82234cEtmw3vhbfj5DuRTk3LPhEhdxxNVAXUp5K1wRn9Lc111fixTL7qv+qS86v+Ox7ZWfXfOi7ObFrRivUrWznvgOc98SqTLl9LGc7kjL/2obm1IpBJPA27+7fuxovf8j7zq0k31IhJp1b1BMvaegYoCtaGT8SfL8in1PxKyEf7t392G4WnD+OTFKQqdyzNr/SJ5xoek0+8Ey8nJeSBzeKeiL3omRMXoPJ1qdqyP6n5mtTzn/q42iSMjs8piWxvbhLnuLa+bSLfaK4wY/4zebFXO2eaGifuOpmxI4yUr93QMa++OY5LW/P05+SYQjW72vZq+3G2j7d0KeR5SdzTZzO/R2vH1tp0fN5NjelJXRobf49XXEmcz1xL85wseWezo70D+LN3fxL/8NlvmudJ1R6P2cpMjRdh5akXle9Ak/LydalKnjtrvib1+xR46hLxStKMrnweiUhbSbzyog0V75JxF/MaeckcBB2IElAC54QAL2vPSbvaaA2BE1n3BLzgrym64Lw9Iz7FDJ9CRgmH+wsUBvI43JPBgZ4xHOgew95jA7j9ga249R5emO/tZL4C+ngdeIy2+1gBB4eAfX0BdnUVsONo3thjXXk81pUz1jkQYuveLvzqrgfwzZ/cgAceO4Cth47i8HAW3RRtjuZCHKJatHegiMd6M7hvXy/uP9CHrd0Z7GQfDvXnsa+zH9v2HMAj23fhV7fdgfu3PIoDx3ownMtjQJ4t092LQS7GRBgoZNk/ih0H9u/Hjt27zQNMH9p3EHfv2IUH9h7A7Y8+ils3b8HNDz+CWx58EPc98iBczzHihRd1YdNfPkhcjNrlt5tlWbwYDhFStBErUZQR84s5/hc6QKmUQ0tbPZqa0hRp8hSSchRRjmFkdAARzwIcH23tjWhsTMJ1QxSKGYZb0NzWAisSo0ATgW9FULQ9BE4UcBNI1LXhx7/8NT735S/iy1//Mj7/lS/ik5/5T3z2C5/HZz7/X/jPz30Wn/z0f+Bjn/x3fPQT/45/+/jH8a8f/jDe94EP4gMf/CA+8uGP4GMf+xg++tGP4tMs981vfRM33PBLfPvb38LnWPZfP/yvzPsveM97/8m4X/nKF3DHbTeimBlCmBmBncvQHcNdt96C73772/jMf/4nPvyhD+Ozn/kMfv7jn+DokU40pOuwqn0F8mOjeIyizW03/Rp33nKzsbtvuxX33HE7Hn7oQbLoRSTiIh7j2Ph+kGfibN++HQ9tfhhLfWtIl8XAyji7+wcr3lndA0d7q2mNdYmqP0Gh8LlXXmTCOzq70Tc4gtFsHvJLPRL5rOsmvvrylKvK+ST+YQoq4t6zZZc4xmpFIBNxijv5Ws0r/+mTkIuYSlXyXI+/e9kL8a9vfDk+/bd/CvlFmes/+NZK8im5lTuKpBK5a+Q//+7PMJd99M2vqqZfsG6lFJuXXf/L2/HuL1xfzSt3M7zyOU/GO1/5YnzkL1+Jz/z96/A///wmfORNr6zmORVPY93EfJExzjUmSasd1288+ZoTbvqaS86DtCMFa78uJcdzJz9jJf7x56/D+il3itXXJSXJ2N4jx4w71y6kAlb7C1QNFK7nyj9b2qlcAFbGKXUfOdYnzpx2uCZPW81xmVro4NHuqVHTwrXt1fbjbB/vaR07gxFN9RNz+XDX8Xl3dU/OU5cqz7H6dNmVrs5nrtXeDSZlaq3g+/jdv/l/kx4ALL/y9+bf/Q287/V/iH//61fji+/8c3z7/X8NEcJry0711z4jqvbrUrVfk/qt8eeNTS07V7ihLj1X8oJNO5G17omsoRfsgLVjSkAJKIF5ELDnkUezKIF5EZBMdz+0BT+/+S787KY78Avaz2++Az+75S788pa7jf36tntx670P4Vd33Ifv//Im/PCGm/HtH96M79DE/59f/Aa+8D/fwde++0N8+wc/w/U/+gXTaeL+6Of42Ge+gE9/6Wv46re+j29+/6f4zJf+B//5pa/jP4z7NXzzhz8z9f76jntx2/1b8Os772UbN+HfP/cFfPDj/4FPsfznvvjf+OrXv41vXP997D18FPJcgD2HOrH/cCf6+vohX8mxKa4AFkZHR9FL4WbPnn3YTJHm81/9H3zha9/Ef3/ru/j6d76HH//qJo7zVtx4+1247a67EeN/w3p6j2HP3t0oFPKwWQeqm2V8spf65Q6acFy8CQIfvl9ETr4aRAGnRL8bcdDQWIfGpjrU1ycpVjiIxB1EY2IuYvEIYjGauLRIPAo74iF0PAQuxRs7ilzJQizdgLxvYTRfNOnbd+3Er268ETfdejNuvf023H7nnbjz7rtx34MP4KGHH8bmzY8Y27p1G3ZTrNq7Zy/27tmDfXv34vChQxjs7UOR/73MZzL096L76FEKLwdx+OABdHYeJK8ujAz3o5gbhROUYJcKAPMGFGTGhodx6NABbNu2DTt37oDruYhSQEinE2hqSKO9rblsrc1Y2dqCjpZmdPA/8M31aTQkk/B4wQa/hBzZjhZy6OrvRf/gAMaGR+BNYo0luTXUXODKAPfP4yL30b2HJKux5oaJu28k4inXXCKOsc0791PM3GP8snvS1RNpV192gUQZu/ORnRihwCMX5hIh4k+Cx1D8p8vueGhbtSq54Ln9v96Lf33ra/D6P3gBXvIbT8JznnQlnnjlJly8cXU136l4VjY3VIuft7Ydz37iFXPabz7j2mp6fWpCDKtWMovnV3c/Uk35XQojN33hffjH//MyvJoXei9+1uPxrCdcjuvIev2qFdV8p+JppfhbKS9fmTuRccndVpWy83Ud28bLnvfkavbK16Vqvyb1kpqHIFcyNtdclIvAk+FnVSVtJlfucqiNb6qfPK8raaP8nKr4Z3K7+odnip5XXO2c2cfzyPEK7TpwtJqlram+6p/q2bm/c2rUtHBteyv4uVnJcLaPd6Xds+G21NxBs7PmM222tvccPjYpKZ2ImXBjzWfofObavppnGZkKanbbHzs4SVz+5nvfgs9ReH0Thdg/eP5T8IKnXgP5jL1y0was62ipKTnd+4wnXFGNlK9LiSj0/9l7DwBLsqs8+Du3Xn6de3LcNDubo7RKq7TK0koCJCSBSAKBASMZWSYYbJNNMr9tDDZg+8cJfrCNySYYEFggUGKVpUWbd/JM5+7XL1b933erX/frmZ7ZmdXM7oRT807ddO65535V0/fW927dt9Bo4nf5JZcKRNA957a1v8PK20jKpSI+/ev/Dz71az8Tw1q5uJGa5zkCjoAj4AhcggiES9Bnd3kFgY2/LTSWPnvy0KNP4AuPHsB8CygMTaA0sgnV0c1RKmObsXXvPuy57uYY1se24iOf+Dw+8KGP488oH/r4Z/DZLz6Oj336QXzoo59m3sfwARI8H/jrj8W4yJiPf+ZBfP6hx3Dg+Azmlto4Or2A41Nr0stK6PYK6PQSdNMCqtVxVKqjOMxv6A4eOIapmQVyCG0kSRW1oXHUhzahPjyJ2jDDIYZDwyhXKyQUigh8CKlVqyRMSsgAdDo9bJvcij1bd+LqXVdh/9X7cOeNtwFXEQ0AABAASURBVOM5t92NFz7nBXjx8+/F2MgoDh08QGLi09D+LKyWf2jAJBZgpusDZCQhMkthRYMlelmqh2anhSYJicZyI4Zd9BBI4JTrZZRrRZQqRQTqdntt9rONlMRIb0VS0FahQP0yMoZWKKFcH0YnSzA0Po6v+4ZvxN9/z3vwAz/4g/iO974HL33Zy7F9xw4M66HHyK0sLaHdaaPdorRpX6+AdFOEDFEKsEhEJQwLmaGSBYqh2O0iayyjSfJkkcRMo7GEZRJQyyRrSoWExA17Mb+IBh+SVH746DEcmzrB69NDiZPMar2CyfExbN66Gdu3b8P2bVuxg7Jz+1bsomwjgTNJH0eHqqgCtNcjCbWME40FTJMcWmovI5DMmaiPsNQuIqErq59z8Wu10kAkrz9cq0JERr/gc/z/Al6P08mJ2Xk8cWIG/eO6uKlpbgusp1+Cwsrxic8/hL/51IMrKeD2uHlsrjtcreBVK6tz/pSE6Gf/7vFVvRfeeSPjuR5o8+wFJx1rNv5q5XUtKXzrO16HzfFVlLVyrLTz6QE/sHqcrLdawP8vvJlX6mIgvOnaPegfn35IfTvZxpeeXiTZ1V/NpLbe+7VvRDXuT3Oq7Y8NXAfpYsDXPI6TjlNtgHWu27u2Ie5HvvAw/+aAx8a6oP75kNe86DnoH/nrUobB16Tui6/drffhmj07+lVimD+Yr9fBgH+fe3iNjASPXds385zrT5DkZSJ+8g2X83wM1O/HH37iZJLk9Lr9Ov3wln1XoX888IVHGT193V6a4RMPPkKd/HPzdbrfBvXzfJ0/xb41+DcYG/jbz/vbzw/akh+5rdNcb+AMtjYuw0lHbh8b2sFJx5l0T1e2ZiIlVtignX1X7UL/+OsvPoanwugz1Onrv/jGaxnN275mz3bG1z6ff/jM/98//YXH1pRXY7mtv/n0F1ZzvuYVL+R8YK0dDPRhmWPpH3Oug3VHbgMreqP1Gt764vz/jlYafvzTD+FDD3we/eMtJDyLocDk+npYqT8YlpICyoUiFA7mX3xxrDs2ntOuU/GEI+AIOAJXNALhiu69d/68I3DNtdfg6n37sFfhNdfi+uv3r8oN+27Alolt2LFlN7ZM7kC1MooJpmu1UUi2bN6JvXuvw+TmHUiTMomZFqYXm5haaGCaMjXfwNT8Ehb4bWzGCUypPoSRiUmMTE5ilDI2sQnbN2/F+NAYKoFkS6uHHUzv3bEHm0YmsGPTVnRoL+tkKNP+SGUIo7XhVRmq1TE+Oobh4WH6U0ed6dm5eSwtNdEjgZGQqBirDWGSBMF2trtj02ZsJeGwY9Mk9mzbgmt2bUeJ7IxWnhw/cgQZyYSQprAofGAkURMBJ/MSOLEqFMsInFyJtUmN/xXJ3qRmaHGS1yaB01hexhzJkFmSIYtLi+h0O1gSKdJahsiaTqfDvC4JnB46vQxpZjARNkkBwifwoVC/xFQbGY6/wrXUamF6ehq9Thd333En3vfe9+IfkMj5hq/5WrzmVa/Cc+++G2Psu5ZW67WlkXodVfpXpl8lSsIJosqHhuoYqtUgUksboyYhIO2l0N5ALbbRFumz4puxXz32v0VyZ4Fk1GKThBTLarS9a89uWJKgUqxgaGgIE6NjmJyYwCZiG0OSTVs3bcLk2CjG1GalgmAZHz57EMHVoC0zoJgEDJcrkG7E9zI7hZP684aX3L2a8xP/3+/HjW5XMwYinbSH7//X/3U1Z5zkyx2RjFnNwrW7d6y+2vKXn/gC/uKjn42F+gWsnFSIyXi69+6bYygi6Nf/4C9iXKd7btuv4LzK4D4UvMQb2tZ/p9/9849uWDaYqfujnxaR1Y8Phq+IZEKe81sfeiC+zpmnTj0/ym/yv/Of/xIk3/XT/5H/F9NTlTbI6XZ763LNNu5Zg/+Hfu+DH1+ne6bExlbyGjmplsf1MPjzv/q7eWKDsx6Ev/9f/5fYL/XtMfZzvdrZpa7etRV6HUraWpX1gQ9/ClrZoPSbX3Anxjd4TWjb5Dj6e3xI7wd+7lf5t25Z0VPk+Mwcfuzf/4/V/C974Z3Qxsj9jOsGXl378wc+h2X+PeqXDYaf5oO99mwazDuX+H0DKyREyP3G//mr01b/5f/1x9AvG/UVXnLPbf3oKaGu04/+u1/n37lTimLGb/zxX+IvPvPFGNfpZffcqiDKs3G9Y8Nf4uls/o/eGwnitYZ+7BdOj9FHPvN3+I//+/+uKg/uqbRj8yS0KXG/8Id+/tewwC8e+unB8EF+CfXjZ/g/s0wytq9vdvr/iX/215/oq50xvP+l96yW/wnr/An/FvUzXr1C6vTTZwrnlxr43x/82GnHhjPV9TJHwBFwBByBixeBk58JLl5P3bOzQ0Bzh2dRJsZqmNg0zAfxMtLuMkYrRQwXAsppF0V+izherGMk1FHpFhBahqRpuH73Pjz/jufjlv234tpr9mPfvhtRKldJDAyhWh8mkTKK0VE+1G/ahBe9+F688tWvwhve/CZ8xVd+BW6+7SaSRHsxunkMlUohrv4Y4hPdCMmRCRIXY8UissV5XLNtB8ZLNYySJBgrVTFRqmCSbWyqVjFOnc0kBbYOjaIYikiSEpJCCYGybfsOVKt1ZDB0+QBQyoAtJIwmSeoMFxPs2jyKnZtq2L2ljm2b62guzuLQE4/i4GOPQqRNyjogUYJODyKMeiRYMoRou1Aqo1SuwfRqExJEsoXx4ZFR1IfGMDQ8wv7XUaJvgYQMQkCLhE6P/UNIkBRKDEr0t4JiUmO6DgvEnaSWkXBpsS1j3666fh/GtmzGKImQSlJCe3EJzYVFdBtN7GX/XnTXc/Cut381vu/9340f/qc/sCo/8s9+EP/ofe/Dq+57OYYqFbQ4uT106CAWSR51shSzy0uYazXjpswn5hfRIjZmCUrsV7lSQ4W49UgmBWLc5LVZJl618Qlce/312H/DjcRrG8q8HmVel8RK6LVSoJsRHSAxQ6CApI/IoSFiXq/XUKpX0c66SDttpM0mKmmGYfZ3rFLFls2bAQMuCsFJx7n4dVLVmByof//Lnhez+qfv+Ml/jyePnMBgv/UQ/nP/5bdX96sBj3e/+T7eJwkG9SwAr1x5iNSDZf8B+8XPuWmdnuo8//Yb0D/+98c+E6Navn+tVksM+CfdM0pfN1oYOPXzGd478ArXf/iNP8YM79dBm91eDz/6C7+GX/nTDw0YWImy/qDuzq2bVgqA3/nAhzFFMnawXPG7brkON+zYsqr3TT/+i/joZ7/I//fMGrD3uYcexz/48V/CH/ztZ6JYCEgSgjigI3sbiV5ze841u2kw//zir/0B2uzHoK58++Z/+rPrHvKj9sn2Y+bK6eSygfTIUA3ves2LVxQRN0T+ld/9s0j2DrYrMuT7fuY/4X/yYU99++TDj2PH1gkM6pxL/Mte8Xz0j2/96f/Qj+L+lzwHp7Pz1W94GfqH7sN/9nO/Aj2ADuoLn+/9mV/G4Oarb3vtvRjUGSRuRIL8wq/+HkRiDurogfyf/Jv/hlOOAewG9TeK333zdbhl17ZVE9/3i7+Ov/nkg7xn9IeQ2bSldv/or/4WP/1r/5sZ+Ud7oFwvconlq3bzotXzb/zlx/DLv/nHaJPk7uuQso72v++X/vuq3p5N47jn1n3o65y3642TjkFfT46fpNr35VzCs/k/Wuff/m987UtWW9O9ejJGavOLjx/Ce39y7Z4bJ2H9yhfeAZX15ate/1L0D91rP8h7Tb902C9XqL+p+tva11sXrmAwSFr/1z/5K+jvg+oOym/9yYfwD8/yXtOrUPqbqrb+G/+2/c7Ka1Iimk65Z1Z8GGxLcfn93K//XryPJOybvuunEMna0+hK/1kVddTFEXAEHAFH4KwR4IzzrHVd0RF4SgTq1TIKBUNNhE2tgko5oFYqYogEQp1ESiUk0AoO/RpQxRLs2LIVWyY2YZLEzGh9GJN8sJ8YG89Dxq+96ircdccdeMPrXoev/ap34Cu/7MvwFfffjze++tW4/xUvwwufcxdu378PuzZNkiQqsZ0EY2xvU72GLcNDGCJptGloCNds34abrr0GL3/+C/Ciu+7GnTfehJuvuw67N2/BeLWOQi8FSAaEDCCDQjFGjH0pYYyEx8TEBMZJqGilzS4SBHu3bcOOzRPYOjGCTaNVDNcSjJQCluenMTd1AkHT93YXWZdC2ym/be9JGG9TyE+wmQRGogjEIePsqZcBgYRLqqdppjNaUToUCswvUYookGwqVsooV6ookhCp1IZIkAyjVB1GkQSI7IkISkrEvj6ENElwdGoaWm2jh/mE+PeW22jolbG5BWStDrok1DrNFjrLy9jEPk4Mj2J8aBijrK8VNm99y1vwnf/gvbjz9ttQLpVIyHUxtzBHLqqHBb1exf6Uy2WMjo5h//4bcN11+7Bn71XYsn0neuzbLAmitFxBdXwMQyNjuOaqa3HVVddgx6492LxpayTG0h6gVRbkaSAfC0kBUeivSJwK7ddrdZTKJfa3jGqlhDrzaryvSsGQ9bqo8XrjCjh2bpvEj3zTW1d7qhUwr/yOH8ab3/Oj+KF/86t4z4/8O9z5zn+EX/i9P1/V0QPm1335q1bTg5EXDBAy/fzn3X7qKpqrdm2FHhT7Ogpf8dzbYKbY+ZXnDfgkQun57/o+fMsP/Bv8u//v9/FdP/Ufce83/GPowQZncVxLv/tqWgHywm/6J/h7P/hz+IGf/ZV4D6usVEjwo+/5GkVX5WvY3n3f9P34XhIaP/FL/wPv/if/Gl/+vT+zunpEit/yla9RcNbysufesqr7//35h3Hr29+H7yER8XP/7XeiTy+kbx87i/07Vo2cReTbv/oN6D8MSv2H//Nv4Wa2+z4SUOqXwnu/+Z9GIkrlkn/0dW9GiX9HFX868ooX3HFKNT1AP++kVRODSq944R140/NuX836vY98CnoA/abv/1f4kX/7a3jnd/00hM9ffuGRVR2RUnffvG81rYhW9Ayu3tH/g3f8w5/ET/3H/4l/9Z9+E+/90V+EHmi1Ibf0n64UCgl+7L1fu6761//Iz+MFX/s98Z7RdX3x1/9jvPdf/qd1Ov/s296xLn1yQjgp7ydJON36Ve/H+0lC6B68j/eG7KusLz/4LW9HmX8T+2mFz8b1VrtfipzN/1HZ//vvvH/d36A+RrqH9f/5VX/vB3D/+38CIuykL/nhb/sqjt1Diq7K/S9/Hu65bu9qWvfaPbxWutf0N1R/S/U3VX9bB//vrFZYidxx07UrsTzQ34e3/IN/jn/zX38bP8x79k3f/iP4HhLMeelTn4scr/VK1MmaX/aKF5ycddr0H5H0Gyz8r3/wwdW/c4P5HncEHAFHwBG49BAIl57L7vHFjECFJENzuYmUT+AhBPB5GnpFICUroXB5eQHLzXk0m4sx3DQ5hrGx4fggXioGjPBbtVGSLmO1WoyXSbxMjAzh6p07cOu+67Bvew3XTJaxe8iwpQTcRQLglh07sW9T0GgXAAAQAElEQVRiErtHRlHMeigVDUO1MsZH66BJTI4M47qrduPOW27E3bffgpv3X4e9O7dj88QYQtpDr91Eq7GIdnOZ0BpW/2VGLqeDMkmQzZu2YMuWLajXK3ET3V3bNkWfhjlprhYLKJB56HWamJuZxrEjh5GQuOnSbsZv1C3NIElJcDTbHbRIlERhvEucjCQFiFVGoqYvemUKTKdRaM2CdrBBke0VS2WEYgkKE8YTEhgKCyR1WmwLhRLKQyMYnpxEOzU88uQBzC0tY6mxHMmQdrOD+ZlZLM7MYerYcUwdP47pEycwc7wvxzF7YgqzU1OokxxqkJy5/vp9+I7v+Pv40R/6QXzzu96FV73sZXjuHbfjvpe8BC+nvIyi8J7nPQ+3334X9t94I64niVMfHUNK8qVNEks4jk9OYGxiHMPDw6gP11Gm79rrZ2FhEdPTM2i32/HVk5AkKJCUCaHA65EQz4BqqYxhkkmSOu+P4aEqSpUSjPdIFz1Ux0Z5/a6Mz1e+7iX4x1/9xnWd1YPor/753+CPP7G2L4IU9IDyCz/w9yFyQumT5e5br1uXpZUnu7ZtXpfXT7xm4PUQ5b3wjrVVOEqfL3nOLdfju7/q9evM6fWQf/U//wj6Frr/YPYL3/VuEq+VdXonJ95x/8tO0dGrLb/2Fx9e9zrKrddfhf/3+751XXWt7PjND/0tfvmPPoiTX6v57//8fRhc3bGu4mkS73zTfbh/ZYVTX+W3PvRAXAkjn5SnB/df/O5vVvS8yMhQDf/lx96H/VvXX1OtmlK/FA429MPf9Ba84WX3DGadc3yM/7f1CtNgxbfe9zyU+bdyMO/k+A+992ug16kG80XUiKQ7mdD62le+CP/wG79iUHU1/jPf+83rVlCJ/NOrM//udz+AP3ogfx1Qqxjed47E22oDK5Ebrt2N//RPvn3d/aV7U/eMrqviK6pRR7+Cdrr/W32993/Nm/C6u27pJyFSQfZ0L65mMvJj3/I2vOjumxhb/3k2rvd6D849dbb/R4dqFfy/P/iedddWreke1v/nJwb281L+T/y9d+DVL7pT0XWSJAH/iveI7oHBAt1r+huqv6X9/J+lnv5P9tODYa1Sxi9///q/GbrXfu63/jSuBnxw5ZfUvoV/g95y73MGq542vtErUXHF0GlrrC+oco4wmDPMOVUhhMEsjzsCjoAj4Ahcogj4X/PzduEurCE9j1/YFs6P9aFKEbOzs1haXCQZ0sTCwgJlEbML81hYnGfZFOU4ZmaOYm72BImEFJa1Se400GouIOs2AUrWbQGdFraMj2Lz6DAmh2sYrwHVAJRSwMixpAtdFJtN1LIUkyQAtg4PoddcQtprIoQeH1SBrNdGuRSwaXIUu3dvw/BQBaWioddroblMH6nfaS+jx/bSbpskQQaQdMmFLnS6fLjLMDQ0hG1bt+LWG2/AlskxdFtLmJk6yj7Oo91YQGN+BgszU2iojyQ8Estos4Og5Qh6tQmgbVplvEsyR/vTaE8YxcndwCxBSBKYWZSgiVYS8jyGNASwPCkWYSTHQLIiCwbjg1BWKCJTWCqiQ4qjawUUakMo18fQC0UcOzGHRrOLZquLVquDQkhIkHR4DaZx5PARHD50CEePHMVxEjgz09OYn5vFIq+bCJtZ/WLT0iKmSOxk9HuMhNCdt92Od779q/AVb/oyvOTee/G8u+7GrTfcRHLsGuzcvhPbtmzF5PgkhkjObNq8mYTXVhh91143VZJLCeOB/vdoL13BY5nXsdFo0M9W9C0l0RdI2gT2rUAJRiwQUGf9WrHMsMLrWkZSJKlFfPT61MjmSVwsRwi26oola/HVzDNEEvZ1XXEI65JKGE1+w1tehV//0fed8qCrcoke1LUy5z/88Huw+Qy/YjM6VF+3v8jLn3urqm8oL7zjxnX5J5M+6wqfIpGoEys6Fd67K9EYqOib3vpa/Oz7vgGDrxfFQp60okLEycuffxsJvSJz8k/CeyuPrZ0n+PfjN37mu/EP3/badStP1jTWYnoQ/pOf+2cYfCVjrRTx4fs73/oa/M0v/3Pol2IGy84mrge9n/hH74IIA12fk+u846XPw2/+y+/F1bu3rhYVioXVeD8ymBeC9bNPG+7evgn/7afej+/56vtPi4E2Rv2jf/39ePvAaySnNXgWBa990d3rtF5/Fnt0CJ+ffP834F/9g69btyJi0JBeNRJh90++7e04HRkp4ugXSVaqTzt4/QfrK/5tb34FfumH34saxw2lJSGc+v9M+U8lL7jzBvzGv/ge6OF8I1099L/ny1+J3/3Z74fIwY10BvMK9OOnv/eb8JPf+o4Nr9XLbr0ev0rf3/qaewerrYt/qdd78P9RtbT2/2tdIyuJkDw93Faqx+Bc/o+qb7/6E+/H95PgOnkFYDTGk/4f/c5Pfxe+/NUvZGrjz+T4CP7Dj34nvusdr4//r0/W0uov/S3QNRvEYBAb1XnhXTfh937me6HrovSgyD/dy//wG74cxSRZLQq8xquJkyJ6JeqWgVfwROJt4jzoJLXTJl/L/2f7B0jab3/La+Kc4rQVLvKCS2Xue5HD6O45Ao7ABUPgmTX8pY+4z6y/3hoRuJgv2jgnyUeOHsXs9AyOHD2Mxx97DI8//miUxxg+/MjfMf4IDh9+EsePHWL8IbRbiyglWZTlxVkcP3IAs8ePIGs1MFJOMFxKoNeQhsrASJVCAodfImO4VkC9kqDWF7I6reU5LFPazXmSQUuoMq+ojWnQZrqBTreBXo9EDcmdNG1h8+ZxbOMkZ8f2rRjnRK5C4qlSKUFSLhexdctmjI+Nol6rYnx0BEkACZ8FLM5Po7U0i7TdwPL8LBKSTyJyPvG3H0WbZFCF33plaQ+BEzSjiIAIIUFiAQEWyaBup0MCiH612wBnJ4Ekhun6kvQp8mGtSFKiwDAkAQgGY7rHJ1qJiIpm2kEnZOxZD022tUiS6SOf+DQW2imyQg3zJGuSygjSpIKpuSUsNNpoqYx+lEqllZUtAQWSQbENAF2RKb2UzRnkQ4UPNgn91f42C7NzaJJc0WqcdmMZt9xwI+65427cRSJn144dGK7XMVIfwhDDeq1OzGoYHRlBQ6uZ2i1i3yFx1OS37kWUiiXaavJadHH8+DEcO3aUcgxHDx/FCX5rOju3gKWlJjr0p9NN0etkyLoZOuxD1iauqdHHhL6XYSSyZunPOAkjXCTH827fjwd/42ej/Pa/+Sfn5JUeKPp1FdZ4P57OwB03Xo2fIhHwwK/8NP74Z78P+kb/t3/qu/Ch//Cj+O2f/6d42+tfgjLvxdPV7+f/xx/7zuir2vvOr3tzP/uUUA8p0umLSJ9TlM4y46Z9e1fb/BU+ZG1U7TX33gWVfeJX/wV+56e/G7/Jvn30P/8E5O/t+6+OVT7w//7Yqp3tmydi3skn7aHx997+evzJv/+RSLp85D//OGRzowd/PRh+zze/FZ/6tf8Hf/bzP4Df4EPib1JE1vzNf/spfNtXvQF6HefkNs42rQe4b33HG/A7//afRl9k//f/n++N/vzQe98J9WHvji2rffo/v/hDp5hWXv8aSPcUhQ0yRvhH8xvf8uqIwQf//Q/He0X9+gva/9x//1f4se/8Ouh1uA2qPq2sxeXl1XpaxaXrvZpxhoiZ4XUveQ7+60++Hx/+Tz+O3yU2IumEka79L/3Qe/ByEnZnMBGLtm0aj33S/aE+6v+GHsQ//ev/ErrHhcfXkVDp4/j33/nGWO/pnPT64vvf9RWQ7T/7t/8s3jNq789/4QfxQd5r30GS4Uzk6clt6h75sle9EPL9L3nP6h4RESE8fvEHvwN337x+ldzJ9ZVW/57u9dY92MdFPsje6UT/F/q6Ck+n91T55/J/tF6vQtfuj4lvHx/hreur/9f6f7R/YD+p07WtFTzv/srX4i95n/0p/17Khu432fjp7/4m6G+B6goD9U0ibJQ3KPuu2gFdl8/8938J3af6OyW//vgXfijey2YG+aT6Et3fg/UH471eiumFpdWsN7783Fa/TXIeo7/9f/Av/zH0/+VM5NVqIxdZhDOei8wjd8cReAYQ8CYcgbNAwP8+ngVIrnL2CGjC2Zyfwyc+/rf4+Ec+io9+9MNRPszwIx/9G3zor/8SD3zio3joi5/HgScfxROPfREHnngIszPHYVkHB5n3mU99HI889HmkJFjajXlEWV5gmKLbBchPMOwxbKHRXCBRQ2HYoE5mVLAeYogeWp1lSgNthg0SRE1KUgC2bd+M6/dfh23bNpOgCJiePhGJpiNHDmFmZor6LRQKAeRZEEi8JCEwNPrYI2GQoVIMJI2KIKOAYkiR9dposN/NxhJ6dHJkZDiCFhKjnQLrJjAzFJIESRJA5gZpl31od9AhcdPpdtAlSdHrdZCShMmyNOpDL0ixnpHMMTOkDDtZF81OG03qLjWbmGK7y4y30xRzzTYJmw46KJCwKaNUHUJ9dBwZ08dJiCxwQrhMkqOjtkgU6VWtvmRMFwoJSiR1iqUSioUiUk4i1R8JSC4ZJWRAY2ERhw8cBGhnz85duPuOO7F3127iA/axgEqpjFq1hjYJGzMjSdSLpM0yiZ8ZknpzJIEaxOr48eN48skn8dBDX8QTTz6B+cUFzNG2/FxYXML0zByvxyxlBrNTM2gtNkjetJB2eB0y4lksok2/y2NjEWdcoUetUsbendviN/p6fUOTd8J+2aCh5f/7r9mFm67dDT2QPt2O6f+eHjRFOMnmmeyUiwXs3DaJW0gwiXRQvTPpP50y2ZR9vXL1VP48Hfsb1REGWybG4r2ifongUN5Gul9K3n//w79crf6OM6wOWVXaIKKVM1qBIJJOGD3da68+auWEHsRL/Bu3QVPnJUu2RUDomqo9PeQX+Tf/SzEuwkf29pOIEB7nakvX9pm43ufq1+n05a/+X5zN/1EzQx8f4a3r+3T+HxUKCfQKm2zofns6NtSfIq+17lP9nZJfdE/Z5yQf/uQXVjff1mqtezd4He6pDKrda/Zs/5L+Vj5VG15+8SLgnjkCjsDli0C4fLvmPXu2ENi7YxtEPgSSHUlISFoEFIIhoQQRGQHg/IaS4cSxQ3jowc/hkx//CD75wEfx0Y98CJ//3Kdx8MDjmCWZcvToIRylzmGGRxjOzDUwPTeL6fkpTC1M4eCJQ6tyiPGeSJRI3PSQhh4KpYBiOUHCsFavYGJiFEMjNaTootFYwNzcDBYX50n+LKHZbGBmdhozc9OYnZ3BDEWv8DRbTcSwuYz5+VnWW0S72wJoJWVYZJ9A4mVm6jiW9IpYq4XJyUmSFSJfEpImVOXHQuA5/6QkQLokaDoiXLrtSHCI5NArVB0yU5KuVuSQoOiRpEnjqpMORLh0SNCIbNFrRm2WhSQgFBN84eGHMD27gIWlLto9A6yIzNR+giKJFPVBq6GmpqfZ50USKS10SRq16G9flpYasUz9WFpaZH/nsTCfywzrzZNw6USyqYMZPNtrywAAEABJREFUEjAtEkfHjh5Dmzauvupq7Ny+Pa6yEQkkG8eOHcPCwkIs77CtE1MncOjQITz6yCN4/PEnSNg8ROLmibjapsG2Z+fmiP0sZubm2ZdZHD9+AkcpU8dOQNIgmdMmOWUpkIQCFklCLS43sGnHDvjhCDgCzz4Ci40m/v1//wNoI+i+N69/2XP7UQ8dAUfgNAh88bFD+IFf/PXV0nfd/7KzWjG5WuH8RtyaI+AIOAKOwEWGwNqT5EXmmLtz6SJw1batqJYrqFWrqFIqNYZRKhgeHkKRJENHJAhJEm1W/OhjX8RffegD+IM/+B088PEPx71jGssLOHTwCTz2uB7wc3n08Ydx8NCTOHDoAJ48/CSeZPzRJx7BIxTpPfb4o8hI1qQkb1I+2WckVkZG6xgZGcLo2DD9qZDI6JGsaKLTWiZRs4TjJ45hcWkB+oaqSh8tGEmUNqZnpnHo8OFIOsyTeFhYXMA8SZnZhXksNRbRIVEjckpLTFgFaa+HJeq12C9DhpHhkdULaGYAlTLmmBnbMiQMJSI4oINERJal6JGsGZSM7Wi1S8pQRI50RNioila+ZFmGWm0IVijjwYcfx3yjg0Y7RbcLhFAA+SH0uuwz6+vVpyNHDuPEiRMkrOaIQ5t63Rg26fdSY4n5s5iaJikmmZoiOZOTWNMkbeZIqjzxBNsgkaO+S2RLpI/ImRlids0112BibJSkUBNHjx7BgQMHaHMuYmoWcJikjVbYPELi5rOf/QyOHjtK8qVBxIDMgMPac+fIERyWHD6Kx588gCdo49GDB/DowSdJ0h3HERJ6UwtzmOV1OHLiOGZ5XfZed60gcXEEHIFnCYH/8tt/Gn/56+6v/W78i1//g1Uv/vHXvBGjQ/XVtEeeAgH+HXwKjUus2N09EwInZubiLwH2fxHriRMzUV2rbb76TS+PcT85Ao6AI+AIOAJCwIkboeByXhHYtXkTkk4PIJkxMjJM8qaCEALJjRRJMGQkKAw9kjsJiYGjJBIOYm72CBYXjqHba1CaGKtXsDQ/gydJyjzy8IP42Mf+Bn/9oQ/igQf+Fg8/8hD04P+pT30CjUaDxMwIbrntNrzmNa/B7t27cdWevTHcvHkzkmIx9k2rPUQwLC0t52QMyQcRETOzM2iTLOn0ulhaWkKPREjKiXMU1hQZMTMzg0NHj+KRxx/DEyQelpaX0SUj0iI7YiFBtVYDu4R2s4VysYRCoYRKtcLaKx/2WTEzg5khAYV4FJICyoVCXI1UKBjDQFKrCOVLkhCgqokBkqC6rFMsJKgwLCUJAtmObteIYRNffOgwRsa2YGJycyRsAn3r0FfV7XbaGBsdwY7t27Br107cuH8/zAxGG2YGVRA+PeJQrZSJ6TA28zrW+cBVZl9CEohTC8VSCXNzs3j8sccxNUVSh2TOAkktveYlneNTx3H9Dfvx3HueS1yqkbjRypu52Tle62neEmlcxSMby8sNkmANNp2hS9yb7S6JuUP4uy8+hE9+8pP4yEc/wvBTeODTn8YDD34OH3/oC/jQ5z6Jjz/yIB48egAHZqfQoL/zS4u45tp98MMRcASePQQefvwI9Mtfgx5oE+B3vum+waynH/eajsBliMDSciv+EmCfsFEXtamxfglumF8mKe3iCDgCjoAj4AgIgaCTiyNwPhHYuXMLKiRMSqUiRBoUCgVUKhXU6jXoMGToSyCBYxLrMK+DgC4KFEOenps5gS9+8Qt48POfxWOPPYJPffqT+MKDn4fxzhU5cMcdd+DeF92LO+64PZINu3btYjgCM4OIiNnp6bh6RitGZmamMK0VGrOzWJhbwHKjiaH6EMrVaiRMyIFAhEu5XEYUEhiNZhOzJHmWSBC1SPBIGu0OmjHeRSgUSfgsk4ygPU7A5ubmoX5rbxj1VWJm0R8YYJbA6HySJEhIhoQQUCYZIqkKI/oyRLJEMjIyguGhYYysyNjoMKRTr1RRZZ2S0VYGEmIZjh6dRrkygkp9FKVyFcY2QDKkSz9D1pMSDCm04qlOokmEViABVGD7ipdor9+mfg1qeLjO61WN+opXa2Vo9ZT0jLYz2l4iYTJH4mae+EyR3JqeniEO8/G1pz17d+Pd7343vu7rv44ETg0jJI0S3geqB17/XLD+MCAplmC0LyKo0+ny2s1ghvZPLM7j+OIcltIOGlkXjZSi18wYdtivG266eb0tTzkCp0HAsy8MApsnRnDDjq3x16C+7lUvwr/7R98EbQJc5N+6C9Pi5WP1ubdfj3e95sVRrtmz/fLpmPfkKREoFQvQr0Ddsms77r/nNrzvK1+LX/vJ9+P6vX4fPCV4ruAIOAKOwBWGQLjC+uvdfQYQqFYrGBsdgkiDhaWlSKCkaYokrL/dAh+4jQSACAX9olLgA30iEidKF8ZwNx8EyoWArNtGvVrGTTfux+tf91rKa3DD/v244Yb96GrVBR/uxycmoHaWlhvQprcnpqdiqHiUo8cisSDCRr6J2ACPrNdDkwSNCIgnHn8Cjz32+Io8xlKSCYUktpEFQygXkZDQSUjuBJJTsCS+QnViagp6pUqvDhWZr71qwMPMeAZECmElrgwzY9IQaBM8QgiMByR8yEmSIkokUspso1KpQq+ciWzRZr+VYgmFkKAAIylmCClt91I88cQTqA8NYWxsHPX6MBLqqF9ruKYIGYmbWoUkVYEEGeIhIqXINqv1OkQUSer1amw/CdQj8ybfhGuNOvrFKPmlPDPSaySGlniN50mGzS3MR3JnniTLsaPHUSyV8LVf+7V41zd+I5KkgFmSO2pUbSrcSErsM5LA65ihsdyEhYCMfTUtgWKIAVH+cquNPXuvxujoKJ7hw5tzBByBAQS+42veiN/+N98ffw3q+7/17bjvBbcPlHr0TAi8/iXPwfd+y1dG0UbMZ9L1sssLAW1g/Tv/9p/iN/71P8bPfM+78a3veD0mx0Yur056bxwBR8ARcATOCwLhvFhxI47ASQhsGh/F4tw8ZkhozPGBXa/LNJZXfh42g7aGIeNgOfnAdBCBk/VILnSRpJRM0sH8iWOol4p4/nPvxju/6m349ne/C8+5+07o57lLzD9GMgZiRUhgHDl8BMePHWeb0/kGt2xbhExftAJHhE1K++CR6nWnVgsiHqZJPPRXjCwuLECv/2jfli5JnWqthvrIMIrlEkSklEhIJCQiSqVyJBaWG8uYm18g+dOCVqDoNaceyZSM9rFKNCAeCUkJSUzolBEG6qXU1140PbbXJUnV63YhMWQwMxQKJGtCgmAhpqNt1osmSMgIh0qlgiGSN0mBhIsID2KakjDLaDul3Yx6gXbMDHo1THVFMGXUKxUKGB4eZjtFhFBgkQgTsE9tLC020FxukefKUCApJeJGJJHCAuupfpf+Cq+HH3kEIsmmpk9A+9lopdJ9r3wFvonkjezTMEkZXixFKKrLIPbJzCJhFNjPLv3u0GdtxCydHnGgm1haamBxcSmKXpPrsN2bb7lNJlwcAUfAEXAEHAFHwBFwBBwBR8ARuCwRCJdlr67ETl1kfd62fRMf3A+jSVJDv2ak11563V4kFvIH/gTdThelYglFBCQhoMgH92oxQbVsmBitYu/OLbhh31V4yxtfi7e++Q14zh23URNot5Zx/NhRPPiFL0C/MnTgiSdw9MgxFAslEisVWGIQAbJEokjSbreho0CSodtNSUY0oQ1+R8dG40qNuIqkWESBPmhjYBEFRerW63WI8OiRHLAMSBL6mSQkm5Loh/J77NNyMyds9AtIInFKhWJ8DWtxYQmtdhc91s1gCGYwM9YPCGA8A8+A8tWmpED7w0MjqFbrkShJU5JZ9KtYLKNGAklETK/TY/866PY6AAmNB7/wILQPj3BNWJ+ZSOgDeRr6n1E3oy21E1AIRWhFUCSx6LvCNvFps48iRISL+CCFy8tNSJSO/pBvUftJoB22I6JIbYqQmdi0CVu3biOeY2gutzE3uwCRKiLNlkm2vPSlL8HNN90E9a/HtnTtx0ZHobbV7xCSVVKoXK6gVC6jUq2gWCrB2FaX5JNW13TpTIH3jEgc3VO1Wh133nU3/HAEHAFHwBFwBBwBR8ARcAQcAUfgckUgnNwxTzsC5wOBfSRcjKRCRvZAhEipVES1VkG1UiZ5U8cQSZFhSjkpQkRHyRIkbHh+dobpgC2T47j+2r24/ab9uHn/Plx39V5sJtEinU6ziaWFBZI2izh69CgWSJAsLuTxjE/0IhQqpTJKfOinyXWfQFJHOu1Oi6TEMswM2tNl9+492Ld/P/ZefTU2bZqECIlAgkK6MqBFPQpFXLCKovEVMK0AabXa6JIQMgtIQoCZRVJqudmJ5AW5hpgXkrzMgsX6Z3WyBGpT/mplUNbr0TbtdnJJSb489vhjGBsbw86dO7Fl69boexICyZosb5fxhDgXSyUUSOgIb5EerXYL7W4nSpfkTTdNYUlCCZFsapFgMdaNfg64LFIHA+lYvnIyM4QkAaggEuvokaMRp00kdr7+678+XpNUJEyjgUOHDsWyHtvViiJhrmume0VhsVRCSqyi0J5shqSAAq9trT7E6zZCGcUdd94FPxwBR8ARcAQcAUfAEXAEHAFH4NwR8BqXBgLh0nDTvbzUEKjXa7iWxEtG4kZkSaVawtBQDfV6BdrsdmSYD961GrSyRURCEhIkIaDAB/WJiXFcQ6Lmrttvw2233IRd27eiRuKn21zGwvwsZQ6Li4uReNGrST0SDN1eF4rPz89HwqJcrUQCAwMHaQmYGUQUaCWIXu1pd9qRGElIqog42EriY2JyEiJzUhFPJChy0iajpQydViuSDyIXtKJkqbGEBokkkRkhSVAkQRKoKTJHrwktNJYR7bBvFpLom3TBfvZFllklfmJZjOWnQKKpR+ZH/urVIK026nZbJIQ6lC6OT03jwIFD2LVnD8bGx7Bt2zbiO4xCsRj7VWQoskZ9G6oPo1arIhQKEF4iVjKSKJJu2kNGUigQhxASYtRDh+RQRiJM/kUxEBH6tRIqL2VS288ozijUVqkogijB4tJSXFGjVUMN4nDzzbdgYmwcem2ux7a0EmeZBI6uX5IU4l4+2h8pEnz0s8x7KIMRPwMssO1A+yVUKjUMj4xhdGIT7rr7ObG/8MMRcAQcAUfAEXAEHAFH4NlEwNt2BByBC4hAuIC23fQVjsCNN+2LD//iKER01EimiDioVMqoD9UxNFJHiXkiEgp82A+hgIlNW3DdNdfh7rvvxr7rrsNmkjjVchEibZaXFtEQGbDcQpsEilaNaKNhrUgJfLBfXlqOe9vMz84DJDsqlQoCrwEf+3le+dAZkQatdhuN5SUsLCxiamYah48eJQFyAFPTU3EFSqFcQggBIiVETpjlVjISUQUaNTOIcGiQeNDrRr2UWhlQINGAbopOs0v7LUoTrU6P7rCcbYuYyUiGSF9xiYghViUxARImKTLLcqHLZkaSpYdWu4PlVoP9Xkav0yJp06GfKReyzCEAABAASURBVB49eBBz7PcYSYwSCY16fYh+J0hJyKTEoFAoRQJLxI1ExArNxvImMezRF+0lA/qteCBpI59S9sfkL0BfADMDewAgD80CQHxMYgFmBlAfBugVJ9kR8VMqCcckvsolm3uv2hv7I2JJ5Jra1utShoykV0JSrEApRikXSwANBktYymuBhMkCQlJCuVrHCMmb2++4E344Ao6AI+AIOAKOwOWEgPfFEXAEHAFH4GQEwskZnnYEzhcCN924D71eJ5ItC/NzaDQWyQKkGCJpMzo+hrHJTRidmEBCgqXAB/GkOozrb7gZb7j/zbjv5a/GNVdfhxtvuAnVcgXzczPokmhokriZn5kF+RPUa8NIkiSu6siYsXnzZgQ+6B85cgSdXhfjo6MYHx+nDynm5+cxMzuNjIRGbWgYlVod2numm/aoS2Kk00az3cKJ2RlMzczE1TtZYlgkuTMzP4MsZEi7PRTI2mgFCUhsCCeRRyFJSCRUUWU/xmtD6Mw30Go00Wp12Daw3MxtN1okXSASJ0NGwkQCetzrASnZmx5t6nUl/TKVRCt2ZufmI2nTpZLIEGpCHEmDtp88dgxfeOwJNC1BfXwCI6MT2LJ1OwLTPfZT2JRKZUjKxFD1i8VixKBQLNEHsJ/zJNe6UNn4xCTzMnS7HUo3xpNCgqRQANhH8JB/aUYv6ITq9CVheRIKYBeg8m3b6QfTHZJWgKHM9oeGhnDTTTfxmkzALKDDPhRI/HQ7HZJRFLYLXo8SfRyq13mNqhgaHkFCX80S+inqKMCsQElQJlG1f/9++OEIOAKOgCPgCGyIgGc6Ao6AI+AIOAKXCQLhMumHd+MiRGDHti24eu8uiOzgcz4fto1EBkmCxFCL5M0oRkng1EmkJMUydu2+Cl/2FW/DzbfehclNWylbsGXLVoyPjaFSrmKZpE2n3YF+tam0QkjUqjUEkh6dTjciYGYYGRrGkUOH42qa0eExjI2OsyxgebmFpeUmyBmQFKigWCaJYSziJ64yIZnSIwEk6ZJA6JIs6ZIA0i8maQVLN6XvwUhopBB5Y2YkZ9okhRbjr0q16VulWELBSGCQFeqQtGiwvYXFRYiE0QoUtdOL7WQkjnKh+5CkdKxH5iOu8qFfNLFCKnUYZiQuGJJcaiw3MLu4gONzCzhwbApJbQjFah0FEhkii0IoACQ6MgRiHiByxSwAMCQkWCwJKJfLEI563SskCYqlUm6fJEqr3Yby1e9iqRTLEhI4KTJ0IyY9RD9F4LAvIqDoNtQ3IxHT4bU4dvxETCtP5RnZHMm9974Yu3buzNsnQRNCQq4mhVYvpcSc4CKwHawcKi+R9ClXh0jijMJCCSEpIBRK2L5jOzZv3rSi6YEj4Ag4AhcOAbfsCDgCjoAj4Ag4Ao7As4mAnuaezfa97cscgVtu2odup412q4lms0FyoA0RAgWSN0Mkb2rVKmq1WnyQ12qMF9z7Eoxv2gxLiqgND6PIB/TR0TFoc9tREjCFQhGVShXtZhdTx07wIT+gTvKmyId5bbALHrLb7nbw5JNPRvJgiHZqtTrb7kYCpbGcb0pcZdtUjzoiU7okDnokHUSwtElgtElgRJH/nSY67IOZakD8QpRiqYRWu4s2SZsSyaRyqYakUIAIjmXqzy4sRFJnaalBkqcZ20pJTGS0Q96DMdqiScUZ0GY/ZtQFOr0U6ot+9UlkinyfJxF0dGoWB44cx/TCMkYmtsIKFTSabSwutUhslIhnBWYhJ1hoOFplmyJsBkWvefXTsc/sq9rpkrCSn3qlKYTcjggZ5ffI0vSIVbry8pRsp+yJSJoi+y4C5tDBg+gQv0DAzAwWKGa44447cM/z7kFGIkd26NrqxxiTDCKSkNwpV+oYHRnFxOQmlIh3kTiXKDff4KttCJl/Li0E3FtHwBFwBBwBR8ARcAQcAUfgnBFw4uacIfMK54LAbbfciOWlRczNzWJmeprkTRN6FUfkQEgC9BBeIYEiYmX/DTdi80SVxAeg9TOdrigBQORBfWgI2nxXrz6NksiJr0/NL0AbDJtZJG/0kG9ZIIHRwqaJSZw4MY1pttlqtVGuVFCpViKRodUvIkAyEhISM0MoBJAFIlHSRZvkhXzskbzQz1ZnJCraJCG6JCsSox5ILZB4ELMyQkJBfSiWqtCGuYViAUYdFXc6PRJFy1habmBuYQ7aD4dV48fMAH4wcIj46LGtXg+QyEabhFAnkkldEkQ9NJheWG6SsFnCiblFWLFComsr2qnhxPQsiZslWJKQUjF0aSALBluRzIzERxkiv4rFIgoUkVSlUglKa9WL2hKx1iNhhBUHu3RGeV3iIf+yLEWW5ddGtlfUoD1sRFqxGFPEvct6ZgHWlxBIXrXwyle+Etdec826TYVlTxZTYpymXdrqxTYS3iPyr1avQwRcIDEUQoKMNq+//jpcuYf33BFwBBwBR8ARcAQcAUfAEXAErhQEwpXSUe/ns4OAVsrs3LEVsyem0Fgk0UDyYHR0FFu3bIVWzkh2796L6/ffgP033oRGB6gmAJ/LSaL0MNdcBvjAH5IEIjZmZ+exuNhAgWTD/htvIDnRw5Fjx6OEUAB5D6QkfNrtHnbv3oOjLAMPra4plcsISYIsNbS7KXokViBygyREj+RIt9sjqdRFj2Ffup0OEhIFXeqOj47DLMDIMIho0CqdJomUiU2bMTa5GaNjkxifGCdpNB7rHDt2AktLTSwuLWNxcSmSTG0SQCEEepR/ZEcER0e/jMW2evS9R99EoPRIfNA9dEmiKE9hq5dFjOYWWzhyfBZjm7Zj8/bdmCUmQ2PjWCZJJfKkTXst2lN9CauB3YSIKrUnP2ZmprGF10HYyBv50mZ/emqPEtjvDvvdITbKA4w2Mui1MfCQvnTMlE8yRw1RZ25uHtokGYxv3rwFEl3nJ584QPJuFnv27MXWbVsxLDKGhFyZ15KARVJHxJCw1n5CZoZqpUpcR1EbGoptT27aBBF0V1+1G2NjY/DDEXAEHAFHwBFwBBwBR8ARcAQcgcsdgbUnyMu9p96/C4rAmYy/8Pn3oFBI+GweUCoVKaUoZRIptaERFIsVkjg1EhtLJCmAlMaojkq5AJEjXbIx8YGexIDIAkkhJPFBfteu3SQGNrN+FTNzsxDJ0IlkQy/G1cax48ehFTZjJDaSpAALBhEDIim0SkSvInXTHnpaUUKypEvSoy9qK0kCpEe3EMwYsD5ZEH7oA2AW8pVDtVpcFVIsl5guYYh904qWdrNJkqgDvS62tLQYVx2lbC9jf9okckQO6ZWltkgTkUYkStRelwQOkLeXgbjw1OpkWNDGxySmAnEbJllUHRpFqVqH0vNLDZJZKZokbdrsS4t9kXRoU2TOcWJRKBSiDzMzs/SxTuwqaNMP+aB2RcyEwOtFrJTO+8nG6YM+ItDku+JmBmP/FRdWR48cjVgXiyXIhvKXG8uQKC5Sacf2HbFMq3x0fUbGRqFQZWayJwnQNS6Q1KkR1+GREYyRFKuTwNHKqdtuuQl+OAKOgCPgCDgCjoAj4Ag4Ao6AI3AlIBAusk66O5chAi960QswzAfuQiGgSwKhI1KBRIHIgmqlEnush/wDBw7iyLFpzDSBpTbQJlewxIf+pUYD2iNG0iOJoyUvInfMDKVCEcPDw3yoH0OtUiVZ01kVtVVgueoBRoKiSsnb6xMz8kW/NCWCwiyQ0Fhm/faq4KTDzEjWZBC5IaJCojaqlRqGhkcwPrkJBfZJq3smJycwVK8iS7vIOuwQiZTpqSksLzciUaJXsjrdNsmqHnrdTiSHZE8CGPoHYYBec0oR0Gp1sDjXoJ8tkh2V+PrUwlILU7NLOHqC2M3Pk9ghecO2Qgir7bTYvvAWgSU8tP+P2qnV6qhWa7FtlYmUUbulUjGSbYpnWYpM7I0SFMX7emYGM2Nu/jl27BgaS0sxr39t9YteEmkcPXKEBN1C3LMoKRbj9RgdHY3hUH2IhF45SqFUhkT+1UeGMblpElu3bUOtXoNel9MreLLn4gg4Ao6AI+AIOAKOgCPgCDgClywC7vhZIhDOUs/VHIEvCYF7X/T8+DA/NzcDPcTPz89hbn4h2hSp0Ol1cYgP9QcOHsTBw0dxYookxOwideYpC5jVJr8L83EFTp80CCHhw30JoZBE4kFprSpZJWW6XRIXHRTLlbgKZXl5GUMkkLTqBsHQI7khSUUGiQmi6DWrbrdH4iavGx1MDXEZUEwEZCshYDCSPSBxUSyWUCEBUh0ZQVIuI5C8qQ+TcJicRI3ptN1Cp7kc9/vRvjytVhvIAnpsK5JAbCOuYkkzqH+KiyvJYGzP0KGPmQG9dofEzxL71SaxUsbIyBjqWnFTriKUKphbaqDJtiLBFQL0CpZW28SQeBRJZGnVzaOPPoZ6vQ71vcv8lO2Ch0iZpFBAkhRITmXM0cdA7oYROkAnpMMEwHhQ/2OCOgxF/oQkQWDbIlmMOCtPUiBRU63VIPuve93rcOcdt0OkjVbbFNnm8Ngo2ClkpRJQKsIKJV67Kmq1EfZznITNJMok555z1+1syT+OgCPgCDgCjoAj4Ag4Ao5AHwEPHYHLG4FweXfPe3exIPDCFzwPiyReup02pqdO4MT0DLq9FEuLi6iQ5NCGuoskNh74xKfwh3/0x/izD/w5PvB//wJ/+mcfwOcefBBzrCvyQaRBRpLDLCCxBMYwcg4Mk2IBW7duw4heiSJJoH1durEQEFGi166kPzo6xjarkQTS3i3kRJCSQFlaWASo3+ukJEa0cqeLpaVljNEeYDC2l0EHyRtjjISNSAjAUGB7IxMT2HbVVVjo9BBI1lipgCQJmCAhMT40BLJB6HVIvJBcaTfbrGXosq1OqwMjaUSHSOSkMBIi3U4XkdAhe9MhwdRkvWMnjuHwkSdJ/sxheLiOq6++GklI8MjDjyAjCWSWYKGxhIPHjuDY1BRCkkS/9HqRWcAUyTCRZY3lJhaXljA2PhHxajLNZjBUH4bIGOmqT+qb4lkKwpJhgfhIVCZRGXgUkiKayy088MAncJzXVtdBrzVpI2FhrlewqIZytRI3al4igXbnnXfi733bt2Hf9fuw//r9uPnmWzA0NobRnbx+O7djfNdOTO7ahR17rsXo2BZer3GMjW4meTOOO2+9UeZcHAFHwBFwBBwBR8AROP8IuEVHwBFwBC5CBMJF6JO7dBkisHnLZtxx223Qao/p6an4K1Ptdoc9NYggKJK8SZICCZ1pPPzoo/iTP/sz/O7v/h4+9sDf4okDB1AsV9DpkcxARpKCTAIAM8PgkZJL6ZFlCIUEw6OjGBoZpi7QI4PTJTHT1b4yZChKpRJqQzWUSa6ovsggESUdkiVxBQx1eyRfAMMEyRjwkG6RRAiYx2YA6L9OQAhFemRMWwybJJWq45OwUgXsGLRCpFqtYmxkBFs3b4ZWlrRaTSwtLqFFskMrawJYl0aNYZ+sSckmyReJCKvlTgvL3Q6yYKjU6ihX68g0Mqh3AAAQAElEQVTYf5FQ+67dF/s4MUliY9MkFkmM6PWiHvva34w4hIRkzzBkS7Jt2/a4NxAd50ft0wHGhIV8An0pJAWAIXjQFM/5p1+uVMScvmoV0dzcHMyMJEsF1XqNPqUQ7iJyJJkBJWLfarXQaDexfecOvOY1r8FV11zDazXC9E6MTW7CMAml6sgIKiSStEJqqD6E4aFh1IjjbTftxwivq9p2cQQcAUfAEXAELmYE3DdHwBFwBBwBR+B8IRDOlyG34wg8FQLPvec5eOBv/xYHDx5Er5tieHgI27ZviwTC5Pg4xigiGLrdDFqVcfjYUTz22BNxDxatekmSInokCVLLSMjkRAMGDpEOvV4PPREwlMQSEgkh6nZJ2nTb3UgkSE8EgsibfnWRGd1OJxIbbRIk0pfOOH3SK1aq0yWhI33FB8kLQP+N2A4StMlOTOzYCZSqsGI1kg+1+jCqtSEMUUaGh1EsluKKnvmF/FWxvs1ULAgTsm9Ge2RL5Fer3Y4rhlrtHjpWRnV0C4ZGNyFje0ePHcfM3DzkewgBIySstEnzA594AH/0J3+MD37wL/FXf/3X+LuHHsLSUgNJCHEPmvrQUMSFza37xLaDIZCA0Stb4KG8jIQYo/GT0S+JEilxlej1NxE3gQRRpVJF3G+o16HfrUiQlUmSibAplIqwxDA3M4fZ6VncfPPN2Ld/H/ZctRc7SCbt3r4bO7dsx5bxTRgnViPDddSrRRI+KYpJD/uv3atmXRwBR8ARuJIQ8L46Ao6AI+AIOAKOwBWOgJ44r3AIvPvPFAI33LAf73//P8SNN96I7Tu2Qw/423bsgFZ/bNmyFZIdO3dh89bNGJ+YjGRHbWQIN950M2ZmZ9ElKSPyRMROj0RCFBE5kcMxBJIS2mxYK3MkKk+Khbg9TUo9rajpyAbjWS9DqVACYJH0UD3w6Gm/FxI0iQUUkwICy2fZ9vLSEhYXFyE7YF5GAY88NIRQQI9EStcS1Ek6ZKUKUtovkqwJxQpK1RqScoXEyjiGhoYjmSHyQ0QTVg5jKGHXEBjXRz632x1o754mCa02aKe2CYX6OLpWwgtf8vJIeI1PjOPggSdIPHVQrw/hkccei3sGHTp8CJ/69GfwF//3L/B//vRP8ZnPfhazc3OYnJigH0NqAiJoeuyzEvJJoUTxjM6oXCuBlCcxMyQh91D5Im2EUaVSIclSpd06Mc/YB0OH5I1+PUoiQq1NEkrYi+xZbCxidn4OmzZtwq7duyNBt5nXfXJkDGPsw3CtgnLBUCBhQ0oMWzcPY3x8FH44Ao7A00XA6zkCjoAj4Ag4Ao6AI+AIXIoI5E9fl6Ln7vMlicD999+PV7/mNdizZw8m+cA+PMyHcZIIIm928+F93/7rcePNN2Hnrl0ISYKXvfw+VEfq0EqNjD1ui8SgiPDQCg6lRTr0SMR0eykykgqMkjiwnJBIe2g2m1imtLptiMyRLiLxYrj22mvjip+hoSEkBb0aBIhU2LJpMzaRRMhos7XcjCRTCAmQBZDLoE4Kbaq81FjC4088gVg3JAjlOoyy86rrcXxmCY88cQSNDpCGMsq1YQwNj2ByfAJa8SIyI2EfA0mQAkPZSAJtsA9mAUlSiL6XSiWIGAnFMvbsuw2VTXtQn9iFiW17cMMtd2D/jTehVq+SAJnAtVdfg/n5BbYzjNHxcRSrFRTLpYhLu9OJZM7IyAiJsQkUBvor4kr715gZjG2bGVKSXFmaIVtZYaN4SBLIb/ks/MHj4MFDqytrtmzbSqxIWnVTJPS/XC7H9hVXvS6v3dzcLJaWG5G8Gue1132wa9duXovrsJ0E3jZhPzqK8XoNkyNVjNaLqJcz7N29E35cJAi4G46AI+AIOAKOgCPgCDgCjoAj8IwhEJ6xlrwhR4AIFIsJbrhxP/ZetQcTk2Mo8cFeUqyUUaIsa/+X5WUghEguXHX11TAL8VehQpKQMCEJQjKhR0JFrxGJuJF0ux0SDSkCiQ+eIlGRknxotto4fORIlFyvR1s9dHrdKG3WU9vVajUSDsvtFrTKRStrRFg8/OgjJE1mcOzYcRw/fgIiV0rlCsq1GmpDwxgdHUOdZAxdAguBQgldK6JjBXRCEcvdgIXlDkOg3QNdK1KlDJEnQ8NDKJOUCUlA/1Bfk5AAGWAMh0myqA/6ye5de67GVTfejsVOEcnQJIYnt2F2YQnHtdEzSRn9itMXH3wQjUYj9kWEj1bLWJKgTJ8rtSrqQ0MQzmYGESm9NEWOJdkl5IeZwczWCBsyVbIDA8ziKa5+0i9Fzc3PR9JGq3hE2gyTiAv0OyVhViwWUGW7em2qUqtAGPexLVBH/hVJHhULRfSlzHiZeeVCgnIhIEEXAR1s3jQeMYMfjoAj4Ag4Ao6AI+AIOAKOgCPgCFxhCKw9MV5hHffuPnsIVCsVFGslzDcWSGosYHF5EUvL89CrM0vM04oMebd123ZcdfW1QFIgYWPoZRZX0jBAj8SAVol0Om0SLR3oFSoRLaonIe8h7gPtbhetdifuKSOiJxemSXR0SNrMzs9Bq3BqQ0MYGhuJhEdKAwtLi/EXklqtFsYmJlAR6UFSokuiY5HEyLFjx/D4k0/iAEmharWOjERNs91lKKqBEgroWAkoVrHY7GFmoYH5pQYazRaJki4icVEo5kQI2zv5Y5bErJnZOVgw3HTzLbj9rudi73U347pb7yJpsxWbtu9CqTYUV9dU6d/M9HT85adKqYxCsUTMEMmXEAJK1QqG2EcRKyUSZMIQSYCIm5TEjMKEZIkaTUKIbSqeGiLmMc6TsY5IrUaziYUVjBSvDQ2hVqvH17QssUiOJcUCzPK4XpPq8potLzfitVKZiBytyOlLhSRepViG/K+Q0KqWi7D4AloH23fuYev+cQQcAUfAEXAEHAFHwBFwBBwBR+DKQyBceV0+U4+97JlAICDD6MgwGstLWFico8yScJjD0sIs2nywb5EYAXUmJsZhRu2eIWOY0jmRAkYiQyRNt9dDk8QKSC4or0dioEtiRaQNVeMnzdjW+DhGKE0SOKrTbrdJaqQkfLqYn5/HUmMJSTHB6OgoJjdvQqlShDYOPnDwILSSJBQKELkjskMrgo6dOIbPfv7z+Ju//jA+8uGPwSxBiWTJEsmZDAlAoqltRbSSInr1YSwwfrjRwZGFJqbnSVItNSOB06H/KYmNFAYjIRJImGSWkijJ0DMj8VPA2Nbd2LL3BmzZcyMeOzqHD7K9NvX/+qMfx0cf+AT+71/9FQ4eOoSZuTk0FhuoVav0pYRAnTaxISeDkMi/EqrVGsbGx2BmsQ3wEJnSIW7CKWE/kQSkBqQsy8OM5E9Kf3JUE5IxwrjVabEPyzh0+DDYWNxguJt2WQtxc+jEAkTIzMzNYnZ6BnP0b+r4CdrKYCR2VF4iORNgSMxQpo8Vtl/kdVC8RBKpyDxDD5u27iQpNAQ/HAFHwBFwBBwBR8ARcAQcAUfAETh/CFw6lsKl46p7ejkhMFqro9lcxuEjh/DEE4/i777wOXzmU5/A0cOH0CUp0G028fznPZ9dNpIIlCyg3eFDf0gQSHCIaDAjudHpxBUcbZIgrW6XJNACzAwhCSSGllEgGVAg2ZATPSQWgkHkjUiKjKxGpVqJZMLC4kKsu2XrFoyOjUdip0tCY35+AX/z4Q/jox/5OB74xCfwh3/wh/izD/w5Hn7oUbAREjoZFkn8NBaXyF8ETIxvAqyAJw8fxZOz80hJBG256zl4omU42i7g+Pwy5hYWKQuYXySJQ5KqqdezSDil5HwKxYClVgMN9mcZRSyXxrH95nvxob+bwScfm8P0UgMf+fhf4/CxQ2j3Oti+cweMZEdGgqpQKqBYLCIlDlrhQkeQsP91Yj0yNIzh4WESN+MYY/8KoRCJF/ku6RLlDkmSQqnIfhmM+CEx6NCveAlvhQViWSSxNTM7E1+RGp8ch355S+W1eh1aidTgddUvWD32yKOYJzEm+9Mkb44ePwaROZLAaygip0sSrdfr8hqkCCFjkxn7EFCrlFEpFTFcH2Yfr5IbLo6AI+AIOAKOgCPgCDgCjsDFiYB75QhcYATCBbbv5h2BDREohARX7dyFj3/8Y/jEAw/gc5/9DMmbz1M+h8996pO4+cYbsIMkCjLwoR4kW1LoNSfA0BPJQbEkoFytROJEq2bK5TK0AkfxXi9FtVpFkiTQQTO0k8FIGKTMCAXmW5D5dSICoj5UR7lWiSRDxjakv7TcwBMHDkArSLRiRytPRIoUiiUcPHgIak+vEHVapD/IDzW7PTQoB0nedKs1FMY34wsHDuEoCYzpuXnMLyxhudmivXkskIxZXF7G0nITs41loFzBCRI6jx2bxrW3PQefe+wIGlbFbBvomiGQUClVy6jWaVdECskaES5FhvKtudxCu92BME5CQvJjCGOjoyRuhtgn9auCUAjUaRPTDtTnDLRNfxMSPVpZpLQkJToqT0lyxTQJosXFJUg63Q70ilqB7bI6tK/NYmMRjz72KA4ePkgqKIurf0Qq9X9dKvqZFKQOM8Myce2QpOt22rTVRTCgQN9KtFnh9Zzcvpv9zfVjJT85Ao6AI+AIOAKOgCNwGSPgXXMEHAFHYCMEwkaZnucIPBMI3Hnr7ZgYHsGJY8exMD+PdnMZy4sLOHH8GOokXRYXFlbc0MqaHnrdNJI2WqHRTXsrZeuDSqUC/YrUPOu22u1IHmQkCHpkHeIGwoyD5IBqZSuh4n1ps061Xof2tCnXqtB+PKVSCRkZBREQImz06hRI6JgFGGVufgHT2ovGEoi40b44TdppdjqYn1+EXN2zdy9GRkZxbGoax6dmIPJmlgTInIQkjuLTS00cmm9gqpXi0MwSapu3oDg8jBPzs0DBkFD0mlIhKaJeq2FibJRETBklEhzlFWmSDGqTtElCEnWE4zBtDNWHUCWBJHwqJLsIB0mTZZIlOY5mBhE/ykcI0GtSMQQg4opB/GjPoJnZGfo/S9KnC+2tMzRUj6tvpti32fk5LJF06vS6ELGWkujpEIcCiZiJiYloo38S0dMmTsJL0m61YLwmCbEulYqo0e/6yDj8cAQcAUfAEXAEHIFzRsArOAKOgCPgCFxGCITLqC/elUsQgW/4mm/AfS97GV79ilfh9a95HeW1eNtb3oI9u3chgE/x8cG/iy4f/rvdfthDXN3S6caVH9p0V8TE4tIixsbGwSqYmp7BiRNT6JGx6TFD+iI9REzkYlCYkikYFJEtZiHaqZPAqdZrEHkjwqNYKiEkSawnHcEtm/qlpgMHD2BhaQGtDskiMjUd+tbpkBRJDY3lJnbu2oPbnvt8pNVJPDHbxeNzKQ4tJTjaKuFIu8SwSElwcCnDQ1NLONTo4Opb78Qjhw6jPDKMjqUYGh2CiJBAYqVcLqFO30RwFAoJ/QoA+yIiJLEAETsjIyNx357hoWHUqKs+lMtl6BCZohUzIqOUloSENoLRjClJHFMIN+kIQ4nqLSwtYUHEHtbTpgAAEABJREFUGPs4MTGJJClAvzAVX4siETU+OYkt27bRTojkToGkzSTzxkncFApFJMVCLAN4DXht+GFbICnXY5ghCQGFJEFpeBR+OAKOgCPgCDzbCHj7joAj4Ag4Ao6AI/BsI8AntWfbBW//SkZgcnICr33lq3Dv81+IFzzv+bjrjrvwsntfgnq5goRExPTxKSzMzsWNhEUi9NIMrVYbYKj9UY4fPx5JBJEQRsJCm+VOkCQYGh6Oq2RIBUQyoJemJAYoZGsWSTwcOXoUZbYhImSRZINEcdno9XoolcokPcYwSvKgUqlChIdWpHS7tEimQb6IgJCP2qsnswxTM1NYXl6EjqEaCR/aqFVrGB4aQ214HJM7r8Ptr3grHmqO4ENPdvC302V8YXkcn5mv42+PJ/jo4Q7+5tEpfOBTD6OwaSdaxSqWSF8VScA0sx6WWk0Uy0V2PcW+666DSJBCISdBUuIhv7MsJTESUCgm6JLoEnkj30NIUCDBAx4iX6SrfmnVC7OQJAFmhkDSRAIevV5K7CQZU/lHdUSItdsdbN68BYFEzOJSA7O8RiKoJjdvhnSajSaOHTtOu4W40qhAvfn5hYhrkhTZVgAvCZAZZF1iFpCEgBAShGoFRkIob9XPjoAjcFkg4J1wBBwBR8ARcAQcAUfAEXhaCISnVcsrOQLnEYHxiUlMjE+gVq5ifIQkB8mOAh/aUxIH/WYykiV6oC8VS9DqmqRYRKFUgogf7WkzR+KgxLSIkunZWVRJnKh+FLICIm5SMgXNZhOAAZTllTiLI3mgPLWrdsCjQuJllKSJ9ofRqh7tmVMgUUJX4v4wDRIWVIufbreDFu3plZ9e2o2vWo1PjOPWW2/D5KZNSIoFzDXaGN1xPV7w2rfjRG8IH/3iMXz+yFKUzx5dZLiA470SGuURXHPnPTje7ODg1DQW2y2SGAkmt5AU0etbFK22qTE0U19AEoSkFIkaM4sETWAoKZIwKbBtkTciVHrUkY8ibzKSPHLezGBmEFbqnyRjJ4WXyBuRO0pL0khcAVu3bYurePRrUUdJniVJgu07d5LgqkC/xLW0vAytvBkdHUOV15PmkBA7XQfZ6aY9iDzqkiRLSTpJMoYhSaBf1Gpl/qdJ18ZlYwQ81xFwBBwBR8ARcAQcAUfAEbiSEPCnoyvpal/EfRWxoVeS+itE9HAvkiUjubAmGTIyAJJepxPJBpECIlt6vS608qVYKpJU6aDb6aJI4kWraNRt1SEvgOUBsqXRaKjoFDGzuOoDPCqVCuTT6OgoRN6ICElILpiR6CAR1KYfVIufDtvULyoVCyVcv28f7n/D/dh3/T6IZEnRxeTWzShXR3DHXc/Di178Umi1yszcInJZwtR8A0dnFjG0ZSe2XH0dZkjclIdHEYol6BezFpcWoy8jJJPqw8MxHhseOJkZkqQAHeVymRgU49415XKJfcr/u4u40YoZYWJmOdETEiSFBKVCIer1IqHSi+SKSBXwMAtxI+j5+XliMRxXQR04cAA1YrR561bIboOETZfkjmxp/5sKySVdgywYQgjo8jpJT9Jut3mt1kR54NFC4PkZ+XgjjoAj4Ag4Ao6AI+AIOAKOgCPgCFz0CPgT0kV/ia4QBw3IEkOlChSKRejhXw/2gCFbkR6JEhEDM7OziL/EtLSEdqeNkdEx1OpD0Cs85HVQrVahn58WqaP6stXrZdDRbLUURBFRoFUmwQJbMGjFh8gMiRSMBE1IAkTejA6PQOTN4F4xCYmOjN61ux2InEiKCTISTa32MqanpjA7O4PPfuazePjhh7G42ID2whkdH8bwyBBe+7pX4rn33IVgKSykQKB/ga2SXbp+/42suwhYAcePT5GQatOHKjZv2owa+yYZZn/z/mH1yNj5An1K6LMFIyY1FIllmQROqVSCfsGp1W4hxzWDmSEhyRNCAh0iwBSXnZRYs1OQ0CyLjQL2Ywldki9KPP744ySGSkhpRyt4qrUapqanIMJmlNck4qvK9EXtm4W4qkevtUlfos2OFUbRaiAYUhl3cQQcAUfAEXAEHAFHwBFwBBwBR8ARiAjoUTFG/HQRIHCFu6DNb5eaQKOxHFdvdHspaRERBmsiHkCb42p1y+joOHokOhrNJpaaLWzesg3Ts3PISNJUqhU8+eSTCEmCDgkBkQUiKRRvd3pxtQg5FpIYHYiwAAkDGkN8FajXg9FuxvaHh0bi6z/FYgnFpIiRoeFIhkRyg84YSQnwkO8iKhrLDfrejNIgsVQoFDA1NYMHHvgk/uL//jm+8NCn0O7NYPPmOt76Fa/FNddsRTp1gJ2eAZrzKJcSvPiee1DsAhUUUbACZqZn0Wo0YzjP/om0KZcrMDOIeErpb9btoct+6jWyQqGIWq0eywvsf7FYgDZ3FinTajUR6LP877JOkcSOmUVdETJJCEiYLjA0CySiMgQghoChyfqqO78wz3gLE5ObUCyVcXxqGp/7/BcwOTFJcqlGKHvQq2gir+bm56FXqpaWFtEj6WO0a7Svq6vVO3O0tcAyK5XQzuCHI+AIOAKOgCPgCDgCjoAj4Ag4Apc/AufQQz2TnYO6qzoCFxaBHtmUdreDAgmFk1tKmVEbGkK9PqyFIDh+/ERcbaP8VquNmbl51Ku1SKzoValGo4FlEh6B5InIhtnZ2UgKLS01GDYwP79AQoMMCQxJSCKZI4JDdUVikK0g0UASh0SDXpGq12qoUIboQ6lcRkhCbKtAYkRER1KgDfq+RPJGr3lJtIqnUqmiQHIDPA4fOYCPfOQv8bnPPoDt2ybwLe/+Ouy66TqW9FBk/euvvRoFpjKSRpYaJscmsXl8E7aRlBobGaFOCdV6nRpAp91BjySURCSMZTnBUiIBIinQnnzK0pR4ZUjTXqyXEmOtqJGYWczTSSSQQiMegflJCMhEYAlg5qksSQoku9r47Oc+h7179qBL2198+GEcPnoU1153LWr0TfaF/RLx75JU6pKs6ZJUkm6XZJH22ZGo/cxkFajUaxjZtClP+NkRcAQcAUfAEXAEHAFHwBFwBM4aAVe8/BEIl38XvYeXGgK14WE89tjjkaDoZRk6evgnQSDypdVqQa/+SBQXGVOvVjE+MYETUyeg1TfdbookKaJSqWFqepphBWYBU1PTkaxZWljAwsIiZQGRXGEbSZKQ2EjRZVtaFdITwcD48nITardYLECrWCqVSnwVS+SNfBBpUyTJlKyImUGrgZaXl+OKE63wUdnY2ATqwyMknerRn0OHDuGDf/lBaL+ab/nmb0ahVIRWBV173XUwMxSCkTTqoM729AtbY8SkXqujUChgiKEIFa1o6WU9+q3VNh2SKD0U6EeRvpZKxYiT4rr+6oOIki4JFPUtI3kTSMyEJMT2pCMxMwVRMuLSF2WYWWzr0Ucfw9YtW2L/Dh88GPu0d+/e3A51Guy7RHXUJ2EgMi5/HaoT+5nnd8DWY98379gpdRdHwBFwBBwBR8ARcAQcgWcPAW/ZEXAELlIEwkXql7t1BSMgQuTGW2/Bo48+GlEQ4dAnEI4fP07yICV5UoP2jJHCY088ibnZOVxz9TU4euQolpcb0H4rW7duhV7TSUnkhFDA0tISRPZoXxWFEhEM2vNFbQSSImqn18sJnEhy9LokblIkSSESISKJVsmb+hAKzBfpkxQSFCha6WIkXURStBrL6Lba0OtXxVIJo6NjCCGBdIZJxIh8+dSnPok9e/bgFa98BciEYLhex+zcDAokYPSfU77JJ61gKZfKkTwin4J2hwRIu03fMuiQTq1SRZF9KBSKSJIkivJTVshI1PRIRKmf0k+i30HRaCOjjtHvmMGT6vRIljHK8lRBlIMHD0Uctm/bjmPHjqFcrWDnrl3Ytn07iZsQMV4kzsKwNjTEawVoJY/SXbYfSTiSYiK3tLrJzLCT1039jQ34yRFwBBwBR8ARcAQuAwS8C46AI+AIOALnE4H8ye18WnRbjsB5QGBichK333kntKJGBIqIBcnI0Ah6JFYAg1kA+Yi4akWExPHjU9i+YyemZmYj6aNVNdpz5QDJhgIJjV27d5M0Kcd9czZt2oxisRQ3MR4eGQWQ20sZpuRCtCpF7ciuQvAwM9YvReJCK1mKpSISkjUhCcwvolQuISkmiORJCOh1u2iTuOmRqDDaDcyrVLT6xxCSBCJ6RKA8QoLq3nvvxe79+7B7716onyI1pFskCQPWLZeqzLfYNnioXMSKmaFEUmhiYjKu5EnoT6EQUGBokYjJWC8lgdKLIXiYGVQWyRn6pvYkIqFYHMsUpiRazKhrQUmIkNHrZXvo40P0WSuIQlJEs9nCNDGfnV+gzjL7X0a9NoRiUoJZgjQzdEmeNZfbaDa0/08bIpG6bHvPvutWCbjYiJ8cAUfAEXAEHIFBBDzuCDgCjoAj4Ag4AgiOgSNwsSKwafNmXHPttRB5ImJBRAM5ALprEGnBCEkYnY0n3cqGo0ePYuvWbdAKEO270iV5MjY6hsNHjqJH8kArWGRPKz4kIh1E8ISQ0AaQhxbtSk+kjcJuXHmTIUkKkSDRa1PVSjUSKSJXzAwhCSgWi5QCkiRBsBBX3Cw3ltFaXobIimKRZSJVpB8S1Os16Bgfn8B7vuM92LFtGwIJntnZaSwtL7FOF1RFSAISEjKBZbKjFT0iVgKMbRWgI7C8QNsS6YG9SMlsZZQ0FXGTwcykiiwloSNhmcoT1iuRiIqFPGVZFnE3C0ytfWq1Gox5u3btBmir3WnHVU3z8/NxFVBCgsySBNpNp9Xposs2UoqImy6JoJiWC6y797prMTYxAT8cAUfAEXgmEPA2HAFHwBFwBBwBR8ARuFQRWP9Udqn2wv2+bBHYuXs3duzchZyAyEhFkI6ID/5AyjAnchDzyZRgeGQEM7OzmJ2Zw/jYOEIgiUDCQK8azc7ORXJB5I1Er0otLi1i6sQJaNUKG4E2GZYdAZrx1KPlHkmPNE1JRmTISHRo9U6lWkGNpEulUonkTaFYYDVjeyHaKpLASUhgmJG8abdJwixjubmMQoHEDiWQuAhJiPvhqP2Pf/xjkC8nThzH0tICCY8eikkCIGWdgEDCRsSK7EZf2CftHdOjP1SKHzODmVE3QUgCdGQrBEwvrlJSDqIOTjpEPiVJARZstUR1VxMrEe0ZND45iYnJCUxNTcW+dtg/4SkbpXIZIm66xEv72ChfJJPikox2ZHfnnr3YtmMHU/5xBC45BNxhR8ARcAQcAUfAEXAEHAFH4BlFIH+6e0ab9MYcgXNDYPfePdiydTsplLyeHvxTRiMJgHx1DJORODELJFeyKFrxIjJhmgSDCBaRDiIRRCaItOmRkNErR/o5ahEvImlEBgWSJJDQqNrqkoSI0u1C5SKRCiQ5ZLNWrcUVOBUSFiJlVFciIkhCp2CWkzdaedPrdZEUCkiSBBntPvnkEzh8+DBmZqZRSAKSQhKJIK3EGRkZRmBeRnKmWFS/UrTbrbhPj/qhfLP1RIv6G59y54QAABAASURBVOh7JsKGZE2v20PKfiptZjAzDB5auZSwL2pXhFC/LEuFLmAkcnqqT6IIK8fCwgIe/Lu/I3FVx8jIKEplkVeVSJol7JuZsU362unElVHa10bSpS9g8zt37cauPbtWrF3JgffdEXAEHAFHwBFwBBwBR8ARcAQcgadGwImbp8bINS4CBHbv2U2CpIpjJ06g2WpBRESlUmVejUSHQu0dE6AVKcNDI8yvQIc2xjUEzE7PoLG4gEceeQSPPPxwXAGjlSGFYhF6zec4yZ2UZIdeBSqThOmTH+DRI2nRbDaxvLwcV8iYBRSKBQzVh9h2GYUkgZnBgNi+fCgVCjFeKhSoU4r+JNQTeZPRHvTb3awQkhBX2DSbDRIhVSQhoFgqokuS6OjRI6BZxju0VWDYRbO5jFanFYmRUrHE/CIS2kgoISTQSiDZFPHS7XbQJVHUI4GD0xwpy4zkTGBDgW1LTWRPj/VE3SivR1xEvIjkmSeGDxM/2dcGy43GMhL2MSQJfWuSWGrLBArsg7DMZYgEzwjqJKL27NmLa667Jur4yRFwBBwBR8ARcAQcAUfAEXAEHAFH4KkRCE+t4hpXCgIXez9vufUW7LvuOjTbLSyTSMnJmwparTYaSyQ+qlUsLixGAqFKUmdsdBQ9kiSlUgnVShmVcgnddpvkS4c6yxApoV+SWiIhs7TcyLtPMsWCISQBGUMzQ5ql0Y6Ii3anDa1AwcpRY5siJyrFEkqFAqVIKSAp5qFWwIjIkZQKhUg4iQQS8SHCR/vUJIUEmzZNxv1uWrQfywoBejUqoQ8wQDo9kilp2ostF0mMVGs1VCoVkjcicEpRP5B8CfRZ2KQkXETMqIKZKThFzAzSBw/5KH2tSOp0utFXSwIK8hsgcdWAVtvI/yKJq8C2tAIJCNAKKHlWLleQsKxUKNIvYlCqwKin67Vj23bsu/5aWvKPI+AIOAKOgCPgCDgCjoAj4Ag4Ao7A2SIQzlbxHPRc1RG4YAjceNONuInSINEyPTODQwcPQZsPT05uwvT0LLTJr0gFEQzHjx+HyAWtoJEUSyU0Wy10SUqIfBC5IUe14mZhfp4Eg+VkhRnMJCG+niU9kTYiTfRqVYfkT/+1ItmvkrypkEQp0b7IljwUkVKC2i2XynlYLpPUKcY29KpWRkJobHwsrtzZvHlzJJSW2a9ut42EZE6lRhKEYSEJCAa0SVhpdUuBRIhe0RJpJOImtkHbCs2oyE5lJG3UTzP9F8/zmH3Kp0D7ISSQmOX911406qtIpQLL1EaSBJI2i5gh5ouNJVihQEJLa3KA1PJQxtvdDtJuD1qho9e5pqenSaot4fp91+HGG6+Xiosj4Ag4Ao6AI+AIOAKOgCPgCFw+CHhPngEEwjPQhjfhCJxXBK7euxd33XEHyHugS5LgxIkpLC01MDE2hmPHjmF5uYVCsYh6fSgSEiIxRKZUKxWmA0SaaEWJQvBYXl6GXvlhNH60UkWEh1bdgJxHxlwRNSJvJNoUWKtSRG6oPJBI6ZM3fUKlLjKH7andMgmdCsmbUrEUV8VoBQtNxlVD27dtj68RVas1zM7OIuv1IH+zVGtYEF+dkq5IkDTtxXRB9mi7WCrFVS3FYhF9AgZ0KKPIT/UDq4etxgYjISQwM6ivImzUL70qJR/UZzOjz6Woo1VJi0tL0KHyyCYht5sxUyuRlnkdFqjTWFzE4uJSJKxuvfkG7Lv2amr4xxFwBBwBR8ARcAQcAUfAETgdAp7vCDgCp0MgnK7A8x2BixmB3Tt34N4X3INapRrJjvm5OcxStO+MiIy0l6LVbsdXnESqmBkOHzkSuyTCZnZ2JhISGdmfYrGAIywTCSQCR4SFSIhetwszIz9hkUzRKh3ZFYmieIOEj8gRCwb9mtLQ8MqeNwUSKUkBJRI1xUIBgcROTiTVoH1h6vU6SiRdwKPb6yIpJNDKG/lVLBZRoD5I3Oi1rumZ6fhqVqvdiiRIkiQxLNBn2ZUkxQQpMnRJ+sgfrXbpsr5ZgNIp+5CKX2GovFarHckro99F2gGPLM1gZghJwNBQPb6CpRU8WZbRRgphI/+0MqlcrkDEV6+XYf1hcaWNWWD/yqhV67j1lhtxzTVXrVfzlCPgCDgCjoAj4Ag4AhcSAbftCDgCjsBlhkC4zPrj3bmCENi0aQIvecnzsXPHDuzZvRtbNm8myRJIdKSUjIRDhhkSNLOzsyRwUoyNjSEhqaC9YkRCLC0twZgWQSEy5tjx4xE9M0ORBEqxlK80iZkrpy6Jll63B61MEXkjIkdFFliHhE2lWoFW9simVtrITmIJkhCkRkKjBJVVa9UYmhkmxiciySNSRhKoq1BkiiqJSOqSRJItrdYpsR39YpbK1K7oExE0vbTHfvYiyZKRuLIkQUb70gOM5I4hJAnMjBKiTyEkjFskphLGZ6ZniF2Kw4ePELtZTAu/mVnMEsM5hglxUd8bjUYkfzBwkAPD2NgE6iRsKuUqXvTCe7B3984BDY86Ao6AI+AIOAKXFgLurSPgCDgCjoAjcDEgkD9NXgyeuA+OwNNAYHx8FHc/51YoFCGivWJWZdPmaFF72EiUCElAN00h4kFkhJmhUqmS7OhgisRNt9tBISlEUkUEjOqYBaiemSGSKAPkjQgglUtPOiEEFEslaJWPRCtrSqUilC89hUWmy6Uy261Ax/jEOCxYJE/MTFkxLnvqk2wkJFVUV1JifYVR8aST+iaSR9lmBsuMUQkDfvSrViKc9OtUWjGkeKOxFH9Za3FxEcvLDTz6yCOYm5uL5NTU8RPQXkESEVvCpNluQXsItVstWlz7ZFmP9WZQLhXwype/GFs2Ta4VeswRcAQcgSsbAe+9I+AIOAKOgCPgCDgCTxuB8LRrekVH4CJBoFIp4847b8bY2AimZqahVSNT01OYpoyNjZNs6UEkjcTMoFUyzeUmyZuluGpEJEixWII21hUhoRUsyisUi0gKBaRZGokUddeM9Un89FfeiLhJ0x4JEpayYggJkiQgCSGu2qlUKuiTL4F5Im+SkMSVN5VyOfpSr9UA1aVtvZoEHmYWbSQhoJAk1C+iWCgyLEErabByZOiTMgrpW7cHOgyzEEOpWRbPOpFYmVuReczNzkEEzdzcPITN1PQ0nnjyAEmsHvZdfz0eevhhTM/OxrLZlVCrftrtDvQrXnpdKhrlKbZuCfZfdy2+7I2vR73OPjHfP46AI3C+EXB7joAj4Ag4Ao6AI+AIOAJXGgJ8urvSuuz9vVwRuOuuW/Dc594G0iyRaEmzLK4MGSV5M7klX32jjXMtGBaWFuPrSe12G2aiHRBJjHa3i2ZrGfrZb/2EtbAykifaKjijnkKJCJa4mW+rhaXFJWg/GpDQKZeKcSWNCButuKlX9ZPd1Ui4lEsltJrLcU+eQFta2VMsFpClGZIQSNAUsGP7Dtyw/wYUSBgdOXo0EjtmFsuKJJJKtGFGgsYASMCD6TxuWFpeRqPZYr8X2Z/5VeJFrzlJ5PPswgJE0iw1ljE1NY0jR47GV6NExrz0pS/Djp27Yj2VL1On0+mhwLbHJyZRKJRQTArQqqaMhJbw67Y6JHu6uPcFz8XLX3IvHfLPJYGAO+kIOAKOgCPgCDgCjoAj4Ag4ApcEAk7cXBKXyZ08WwT060Vf8abXYO/eXXGly9zCPB565GEcOngQgWSIyAaRKhlJnYOHDq7sCdOJ5vWKUZNETLtNIoIkDIJBq2QkSQhIkgQ6zPqMCSJh0SZR0iYBpL1ver00EjGBTIpEq23K5RIKIYm2SkXGSXyUy2UM1+uoMJ3QnvyR7Lt+H/bs3YPJiQnUa3WYGUKGeMgPiZnFdAqFRqIqF2Vqb5tDBw7g4Ycfia84HT18BIcOHY5y8PBhPPLoY2gsLWGe5M0jjz2GgwcPoUn/d+/eg9tuvx1Hjh3D8amp+ItQQ/WhuAlxt9dj3wsYHR3F9ddfj2uvuw5XX3MNrrr66kjg3HLzjfjat78NN9+wXy64OAKOgCPgCDgCjoAj4Ag4Ao6AI+AInEcEwnm05aYcgS8FgfNWd2xsBK9/9cvwwuffhZtuuBFbt26NG+6eOHECNzK9Y8cO1Gq1uOJmudFAm0SNGu+RoBCp0SYJgzSDmUGrXPpSKBaktk5E9rQ6bXRoI2V92dA+OCJhzIxkTRIJJBE1hVCIq3EULxWKKFerKGgFDQkh1VG7InaKLCuWSiiViiRMEohwEmEjP7BymFn0byW5GmjFUKPZhH6N6tCRIwxnVmVmegbya8fOnXjuPffgrrvuwn2vuA/33XcfNm3ahM98+jN48sknof2AivSpWqtCK3TUL7U9NjaG/fv3Y/u27UhCwBLJn1tuuB6vuu+lJHWGV33wiCPgCDgCjoAj4Ag4Ao6AI+AIOAKOwPlDIJw/UxeLJffDEcgRuPXmG/Dlb3o1Xv7SF+OWW26JBM4rX/Uq/NAP/CC+97u+G7fcfDOWSNzoF6VEwEi0Z02LxI2IFLMAESZ90aoZ8BD5EYXkTpalSLtdqJ5er5INrVDpMT/LSP4kRhvJCnlTQoVkTblcXiVlRIiAh3TlxxNPPIFjx47lr191e6wbYGZISKTIjwIJEzPL8ximWDsUF+lyzVVX4xWvfCVe//o34Pbbbo+i1TSSF917L1S+aWISQySvup0utM+N9vaxYKjTvyQpoEMSqsOyUrFMsgfo0pekUIgED9i3Okmdt7z5zXju3XfBD0fAEXAEHAFHwBFwBBwBR8ARcASeHQSujFbDldFN7+WVisDExBje8Nr7cO8L74n70Fia4qq9e3Hfy1+Ol73kpaiWyuh2OuiRfOmTGM1mk8RFF9q3ptNLSZIkCKHAMKAQEpgIGwpEzFiIpI0Ik+npGSwuLEArZ3okPUT+KASPwHqlUok2DEmB9kiCFEjCJCRkRNrUSKJctWcPCZvF+KtOWglUI4kCHiJ36vV6JFWYRELCRgISLUZ56OGHIeLl0OHDeOzxx/Ho40+g1e6gzX5t3b4dE5s3YWh4GJVKFfJRr0h94e8ejCtr5Pfs7CyWl5fpW0Cb9eSzNiwuhATaa8csoFatQXvgHDl4CF/9jrfjPd/+bbj66r1yx8URcAQcAUfAEXAEHIHzgkB6Xqy4EUfgaSLg1RyBixiBcBH75q45AucNgVe+/KX45f/4i7jrzjtgyBBIukxOTmBychzkQZBmKchPoN1pY3FpEc3GclxlotU0ZoYkCdQzBJItIQnkbFKAJBB4iHjp9rrotNtYWFwgwbEUf6GqKzIo7VGtBwQgKRZQJGGThATFJIFegRIxQhPokWQx5mlDY5E4EpE1IyMjcbWOVvTMzM3Rbhddthul24urZeYX5jHLMq2cmZ9fgF6TOn78eNxw+O+++EU8TGJHK3kOHDgQCRr1TUSNRG33xczYTxJU9KNHwiqFARby18ympvCG178O/+A734M77rgdfjgCjoAj4Ag4Ao6AI3AhEeB3UxfS/AW17cYdAUfAEThdOJ6CAAAQAElEQVTfCITzbdDtOQIXKwJDQ0PYf8P1KJaLsELArl07cO21VwOWkcrpoVQpxdUzWnHTbLVJzmTQ60LgkSQFBBIuIlqSMPDfhiQKi9EjiSLSZ5mEj8ibpaUltLoddHs9Ei09kh89tgGEJEGBBI5IGpE3/VU4ejVpmXVk62QxM2jvHBFBep1KJI9EcYlWDHXZVowzbLWakUCamZmG8kUsyW/tWaO4BGmGHsmrwbbMDJVaDQl9lN8idrTHzfX7r8c/+q734777Xo5KpTJYxeOOgCPgCDgCjoAjcOEQcMuOgCPgCDgCjkBEYOAJNKb95Ahc9giYGZJiEdt27Iqb9G7ZshnlcglmRlKlCL0upL1vms1WJEz0yhN4JCFEHbOAJCTIDJHcYVH89HopRHQ0lpcjcaKNjlutFroib0jsyI6ZxbqlQr6yRYRKCAE62t1uXBHTaDTQpIj80StQImSkUy6XIRvSk4iUEfFTYF+KpVLcN0c6hQJ9y1K222Vf2rEPFgwJCRlJYHlg+8WkgAz5kYeGkAQYddXODTfdgG/+e9+Mr/v6r4Ewgh+OgCPgCDgClygC7rYj4Ag4Ao6AI+AIXMoIhEvZeffdEfhSEBBJ8bznvxB//9vfg3tf+GKaMiyTrFlaaiAlCSNSpMV0m5IxbWYwCzAKGE+zDKlqMZ6QDDESHtpbptlsYnFxCXp9KRI3JGTiKhfqVqoVlCgFEi0iWUSkFEjcmFkkVkSYqN3R8XFs37497muj/WykAx6yMyitVhPDw3XMzc1CPmzevJkkyxa6Z0hCAKklkj099OiDiB6ROmNjY1FnfHIStaFhlGt1JMUyUvog36+55lqSNV+Pr37nV+Oqq/bShn8cAUfAEVhBwANHwBFwBBwBR8ARcAQcgWccAT3ZPeONeoOOwMWEwJ49e/DVX/1O/MgP/jDe8LrXQ4TKUmMJi0tLMDqqVTTdXjfGk5AghACTWGAp4itHKWN69ciSENOqo1eNtGJGK2ja7Ta0ckaiuF57krAaEG1ZjCqvL9LTyhhLEmhPG6Wj0oanLPo3MjoM7YsjGR4eIqkzIENDLBvG6NgoZQxDwyPx1adysYQhEji3334HvuzLvxz3vfI+7Ni5HX44AhcSAbftCDgCjoAj4Ag4Ao6AI+AIOAJnh0D+5Hl2uq7lCFzWCGi1ytve+lb85I//OF7/2tdh86ZJaFVNT6859UTNgBxLgF5vSkKIcfDQihgGMLP46pRWxESCptNGY7mBucWF+LPjTaaXlpehVS0tvUJFMkf1BkW/ZNUXbYwsEZEj0kY2tdfNoP76eIZSfG2qGF+bqlTKqNWrJGXqqA/VGa8xv4QCiaCEonB0bAy33nE73vCm1+PW22/ByOjIepMXf8o9dAQcAUfAEXAEHIFLHIGMc6hLvAvuviPgCDgCFxSBcEGtu3FH4JJBYL2jd911J974xjfiTW++H7ffcRuGhofQGyBvRHwkgeQNq+n1JsuySNowGT8ib7RKptXpxP1q5kneaOVNY3ER2oRYxI0kKq+cZEebFPdF9VUkskbkjUKlTxYRS8pLCgW02i3o161arSa0WbKZRUIpGJAUEmjfnDIJnauu3ovnveB5eMGLXoA9V+1RdRdHwBFwBBwBR8ARcAQcAUfAEXAEHIGLEAEnbs73RXF7lxUCo6NjuOXWW/Ga174G973yFYzfgi2bN0OrbrTvjMgW7YcjsXSFvGEo0kUbDGfamDhNoRUzSh8+ehTHjh3D1NQU5ufnceCJJzA/OxtX4UhXq2pE+pQKhbg6BiSHlAZtCNj4GtfSEqanp6HXsE6cOBE3RJaOmWGoPgT98pOkVquhWCwiJCG+GnXttdfidW+4H6989Wtw/f4bUB8akkkXR8ARcAQcAUfAEXAELhoEAuysfcnOXvWsbbqiI+AIOALnhMAzpByeoXa8GUfgkkdgdHSEhMf1eMnLX4Y3f/mX48UvfzluuuVWTEyMI8tSSgbLwDCPq8OLjUYkZXqdTk7eNJvQ61JaeSPiZmpmBgskYrSaJsuy+KtSInik02q10CdsQAJH9rRvjl6lEmFkZjm5w4K0l7eZ0g8mMT4+juuu24fnPf/5uP+Nb8LLXn4fbrjxJoyOjarYxRFwBBwBR8ARcAQcgUsOgYxzn0vOaXfYEThLBFzNETgTAuFMhV7mCDgCGyOglS979u7Fi17yYnzlO9+Jb/iWb8br3ng/nvv85+GaffswNjYeK2o/G5Et7W6XhE6GYpJAK3X0OpSIGRE4Wo1jZtAmxMPDw6gPD0NhtVqFNieOhlZO0m+Q/Ml6PXI5IW6kPDExiev2XYe7774br3vd6/HOr/1avOnNX4bnPPe52L17T9RZqe6BI+AIOAKOgCPgCDgClxQC+lLsknL42XfWPXAEHIHLEIFwGfbJu+QIPOMIVCpV7LnqKtxNsuS1r389vv4b34X3vv/9eNe73403vOlNeO499+C6/Tfg+ptuwp6rr8LWbVsxOjGOpFikr1kkdcws7ocjsqdP5pQrFYyMjmLzls3YuWsXrrqWBM1znoOX3Hcf7nvVq/CWr/xKvP0d78Ab3/Rm3PO852P3nj3xVSka9Y8j4Ag4Ao6AI+AIOAJfAgIXpqqtmO3mv/uwkjpzYNavdWY9L3UEHAFH4HJFwImby/XKer+edQSSJMGWLVuwb98+3Hr77bjz7rsigfOSl70cr7//jSRd3ob3vu99+IZvejfe+va34y1vexu+5l3vwld9zdfgy9/6Vrzu/vvxyle/Gi99+cvx/Be+CHeRsHnu8+7BLbfdFgmakZGRuOrmWe+oO+AIOAKOgCPgCJwJAS9zBAYQ0A8mKLnU09nFEXAEHAFH4GwQcOLmbFC6CHT6g5xcOYcvKKTu4gg4Ao6AI+AIXBYIeCccAUfg0kcgrKyeme9mG3Rmo7wN1J5Glpmv2nkasHkVR8ARuEgQcOLmIrkQ7oYj4Ag4Ao7AM4aAN+QIOAKOgCPwLCFQXOFPTjT9q8hn6RJ4s46AI3AJIuDEzSV40dxlR8ARuFgQcD8cAUfAEXAEHAFH4FwQ6BM3hxp6V2qFxaEBpRhcgM+FW8VzAZx1k46AI+AIbIiAEzcbwnLxZPpO+hfPtbignrhxR8ARcAQcAUfAEXAErgAEyitPH080c0IlwODz3SvgwnsXHQFH4EtCIHxJtb3yM45A4OB2pka9zBFwBBwBR8ARcAQcAUfAEbhYESgluWcPzrXzyMA5u0D70DgxNACyRx0BR+CSRCCcxmvPfhYRONtB62z1nsWueNOOgCPgCDgCjoAj4Ag4Ao5ARCAxoBQM+inwj8x1Yt55O+ULeM6bOTfkCFxhCHh3L3IEnLi5yC/Qxu75yLQxLp7rCDgCjoAj4Ag4Ao6AI3CxIlARc0PnPj3X5fn8fZJzWJHuWyKfP9w3tuS5joAjcCEQcOLmQqB6jjYzfvuwURWz0xRspOx5joAj4Ag4Ao6AI+AIOAKOwEWMQL2QO/fxmZy4yc4w1zX/njIHy8+OgCPgCBABJ24Ign8cAUfAEXAEHAFHwBFwBC5PBLxXFwcC+jqyvrLi5s8PL5/GKWdrTgOMZzsCjsAVjoATN5foDdD/yUTfbO0SvYDutiPgCDgCjsClhoD76wg4Al8CAkMFiy80fWa+i0ea6cAvSeVkzUarbzbK+xJc8KqOgCPgCFyyCDhxc8leOnfcEXAEHAFH4NJEwL12BBwBR+DKQ2B45TWpPzuSvyZ17ghYrJLlPE+MX8iTfzl6IdF1246AI3CuCDhxc66InbP+MzS6nLNfXsERcAQueQS8A46AI+AIOAKOwCWAQDUxaGNi/ZDUrz7RWPF4bY58LpsLr1S+YIFZThBdsAbcsCPgCDgCTwMBJ26eBmjnpcraWHVezLkRR+BLQcDrOgKOgCPgCDgCjoAjcKEQGFtZbfP7h1pn2YSTJ2cJlKs5Ao7AFYKAEzcX6EKbPZMDzjPZ1hkB80JHwBFwBBwBR8ARcAQcAUdgFYFaYqgWDI1uhv/82MJq/lrkUvk281Lxcw1ZjzkCjsDlg8BFStxcPgB7TxwBR8ARcAQcAUfAEXAEHIErFYHxUt7z//FkGwtn2N4mzdVOOosskfSz1+KZf2/ZB8VDR+AyQMC78FQIOHHzVAhdpOXZ6oqeDGvxi9RZd8sRcAQcAUfAEXAEHAFH4IpDYLwUUA6Gxxs9/LuHF5GSdwna9Zd5iL8xhQ2PWLxhCbA6BYYfjsAGCHiWI3CZIuDEzQW8sBqXzod5J2bOB4puwxFwBBwBR8ARcAQcAUfgmUJAhM14MW/tlx/p721jecbK2cxWv4DMWBTAE8tOnUOv6bH4NB+yQrR3msJzylb751TBlR0BR8ARuMAIhAts3807Ao6AI+AIOAKOgCPgCDgCVyoCV2y/N5Xzrv/ewRb+8NASBlfRDBIjivdy1VPOKjPLyZxTCp8iI3ua9TY2S1Jo4wLPdQQcAUfgGUHAiZvzDPPG7+ee50ZWzH0pg9mKCQ8cAUfAEXAEHAFH4JJAwJ10BC4dBLaULL4i9fBiDz/yuXmY9cmXfpgTIZrLJujnXTr9c08dAUfAEXimEQjPdIPe3hoCT3egynx8WwPRY46AI+AIOALnhoBrOwKOgCNwAREYLwYMFQ0dcjM/9alZtpRPXNOMGUxlKyROHuZ5zOZnMM6kfxwBR8ARcARWEXDiZhUKjzgCjoAj4AicCwKu6wg4Ao6AI+AIDCIwWjD0f0XqJz+9gE8vptCqmpykMcSNiaEjJ3MUk+TliknysiwPlHFGebpfhJ7RqBc6Ao6AI3CRIeDEzUV2QVa+jLjIvHJ3HIELioAbdwQcAUfAEXAEHIFLHAGRNpPlnG35t19cxu8dabJHWkWTkbDJ85kRiZwYmq3Gz0zSmNSjnHaerGaixsmn0xacrOhpR8ARcAQuagScuLmoL4+cywccfVuhlMuZEPAyR8ARcAQcAUfAEXAEHIFnGgG9HtUnbX7poWX88qML0YVM5AwFyOezyoxJRZiXkZPRxsRpTOenCzHnNWNDuXk/OwKOgCNwSSLgxM1Gl22DvP4gYvb0/vBnT7PeBq4gxE3cMmhp6Pm0u1FbnucIOAKOgCPgCDgCjoAj4AicDgFtRNx/PernH2zglx+ep2oGTX0ty+fNKUN+kCkTeR6VNvwM/vrUIOGzPr5hVc90BBwBR+DpIXAJ1AqXgI+Xn4tx0MrO0K+Ny0Ksl1dLGegbCgary0wVd3EEHAFHwBFwBBwBR8ARcAQuNALlYNhZtdWNiH/skwv4r48soMv5aiHLyRkFEvmS8GTxXacsEjjG6W5CEqdfHhhHFJz2oOlY1q8TE09xUjt9Fc2f+3EPHYELgYDbdAQuFALhQhm+9O1yNHkGO3HqAJQPeE/twjPr51P74xqOgCPgCDgCjoAj4Ag4ApczAuOlEEkbkTePLKZ4z4dn8DuHl0Auh90WMcNghYQRV6N5btZnXVQE6Rj6X0LGLJ7WbbGzPQAAEABJREFUSJb189v1dal4yof66+yfonBWGWZnO/8+K3NfipLXdQQcAUdgHQJO3KyD49lP9MeL/gBlZme1ouZIiwMW3dcAysA/joAj4Ag4Ao6AI+AIOAJXPALnF4Bakq+yGS/mdn/vQBNv++AxfHy2yfmqoRMCtNrGLJ+/aj5rZgCJGpEyZoZ+ntIsiGmVY4XoyeNMcWprduZHFa3YwQaH2tgg+7xmPRNtnFeH3Zgj4Ahc0gic+a/hJd21i8l5jjwXwJ21ASPDJ6e7sYU6B9QY8ZMj4Ag4Ao6AI+AIOALnCwG3c0UjUOX8cnvZsK1i0JeETzR6+GcPzOMHPz2LQGTMDKeutslI5mQAbLUMjOfEjCGFVt1gw0NzXDMRPhsWr89UE+tzPOUIOAKOwGWHgP7WXnadulAd6n8zcLb2zc5ywDlbg6fRMzP8Jr/xUPFYCXFAVdzFEXAEHAFHwBG42BBwfxwBR+DSQECz2OGCYQfJmu2UKuPL3Qz/6eEm3vqBo/iDw0skZkjDUFFz5C7DAkkUM0bYxZRMjgiYjEmVmxkUZ9G6T3/fGemsKzgpoVeuTsp6iiSdeQqNp1ucsS9Pt67XcwQcAUfg6SDgxM0ZUbtwf/BjszSfxG8eYuoMJ30jwVFvA43+IPepxS7+15PtqLGV34jo25CY8JMj4Ag4ApcnAt4rR8ARcAQcgfOMQMLpZp0EjeaSV9UDNnNOWWHmXAf4Lw8t4s1/chQ//+AMCRgqag7LJwl+mNY5J2a0AXEgsdGf4wapgpPe6GuGoHqMm8UCxrCaF/oT25jbr6PEYFzpsxczO3tl13QEHAFH4CJFIFykfl3SbqXPgPfZBmPQz3xxAX99oocCr6p2+Z8oBl998wxcC2/iUkfA/XcEHAFHwBFwBK4cBIxdJReDIhkV7VkzSqJmS8mwq2rYWwsQaSPyRnqfme3gX356Dq/4o4P4+c/PYS7NWHtllQ1JlrBCwmhemrBE6YxEicgbJuNHcYt71chizMLJq2csWyuThtlaOhuIq+xUyX3q5w/q2/qivsqGoVne5rnU2dCQZzoCjoAjcAEQCBfAppscQODp/PFfG8zyAaRv7mRbIogS9L/dkJbh/Rxc/9eBfOWNXpsSgXMNvzFxCbjgGDjOjrHfA34P+D3g94DfA34PXOT3wNX0TwTNbhI12rNmsmwYKhpKJHK6nFw+MNPDL3xhAW/708P4+g8exa88vohAUiMLBhZrwonAc58gyThd1StSmXQYDwz1a1GSfh7V+clYz9BjeVhZgaNyJlmmzxrLks95aUzZK9LXy9Zn56X9wjy14TndMPdsMtf8Ohtt13EEHAFH4EIgoL+7F8Ku2/wSEMirDg4SiksADYYqDyRswEFPg6LSZoaMooHuXzy4gG/5m1n80eE2+r82JR0XR8ARcAQcAUfAEXAEHIErGwGRM3r16UAjhUia331yGT/7+Xl8x4em8PzffQLv/svD+PdfnMUjyz2EzJBwCmorrAenmgDnoBkjAZyJGk8raTMlDD2mg6IsSsDKDME8bHDIrOaug0WyPZg+XVxfXp6uDKvtnl7DSxwBR8ARuFgQOBs/9Df3bPRc5zwgcOpA1B/McuPZyiAXxz1mZTGyksn06T75gNe3pf1wgE8tpviBz87jyz44jef/8Qm84P8cZ3gcL/ijo3jhHx7F8/7wCO75g8N4DuWeP2D89w/j7t8/hLt/9wCe+zuSJ/Pwt57Ec377Cdz5O0/grt96nPIE7mA6yv96HLf9JvP+12O4K8rjuPs3Houi9N2/8WiMK++u//ko1uQR3Mmyvtz+Px/BqfIo7vgfj6zK3YzfRb2N5O7/8TA2lkeY7yLsXPw+8HvA7wG/B/we8Hvg2bgHNp6jbDSfUV7/GvXnQLdz/pTLqXOl/jxK4V3Uk+Rzr0fjPOsOzs00T7vtNx/jPC2fo93FudvzOI97+e8/gfv/z5P4pr84iB/4+HH8l7+bxV+daHCqufJF4Moc1BKDhYBUoRlSEjAMoAeIfJ4KBAtQmpWRrS4bNyYN0gmsIyLFzFgfUVf5VICZKYjSJ3vM1vJiAU+rZhlf98nWpZ52wixvM59Tn9lM3/cza3mpI/CsIOCNXsYIhMu4bxd311YGiLNx0szQH0j6oeplxmGQZQkYQX/kMpgZ8s3dFIJp8DAKoB3/VQ9QWoI4iCovAWBm0CDNGFIDaAgBxm9bDMEMWWAWR8/A5syYF5jH0MxgZtAhW/qJxx6THZZL9MsCfcmiXl5P8Y0kUMeCoS+qe7Ke8iSyv7EAHfr71GLUc+kQbxe/D/we8HvA7wG/B/weONt74GzmGRvb0vxFcrq5TX/+w6E5n3/Z+nmT5luDIluSHvUkshtgKHDOljBkNmgIZgalwcPMoDmf5naAsdgiQZOkiEcwpjnf6xkQmJPbBJiNXMUgHZWBh0gbM6N9IOoaK0MCHkbJ82M2U9KJ+99kKuvrsSB+8nRGe6wVc57OyUy2n07Nfp3cj37qygm9p46AI3CxIdD/W3ux+eX+nBGBtUEoHzg5pHFgMsvzNQjm1TXg5gMOx23oYic8d6mXUMHMOPgaY+s/PRg0kJsp39ALhoxiZqsEDngEDsYicAL1A8sy6QeDWV9CHLyTqAu2nEvG8l4ARAxJWAXrhe0ZK/FDNZwsrM42sJov+2tibPNcBazjsoahY+FY+D3g94DfA34P+D3w1PfA059v9Oc2J89p+vkKsXJkBgQqBgPDXETs9JjRF+mbGedHhoBczPI0AwSeEuUb+CVexjRWDotzO83zAhuKdamTUR9R36Co0pkBEuWbGW0wA/mRwmBGCZZnQCvADaa8fCqKlCWBQivxbCv5/bQys1X9vh3lgrZxzsea/XOu6hUcAUfAEbjoEMj/fl50bl1BDnHQ0kB6Nj3WYCa9jQYi5UlyHYPC/qobDe4cB1U1DnzaQE7fpiXMCTDkZYY0MEVJYCwxDsiBwpA+mrGc2VkckBkBEJfNJsxPgG7ACvlhsU7BAliFwjQQQzOLIUuoa6ui9HoBlFYfeqzTF6U3EtBnM4u2GTDEgPTzPTRzDMwcAzPHwMwxMHMMzBwDs0sHA7NLzdfBuUg/nvdB85aN5jPK6895FCot0ZwoAHFuFGAxNAur86gEBlDMDGYGaK7GuZHysHJontY1rMwPDZrPBdqQfcXNWIicbOmyvspiVcYtM+jLOqkY54RMIi/PYnsiZFSmfEB2EA8zxXObKpOoIGN+X+iRsqIoz0x1YnLDU3ZKcQYM1MlinHk490N9O/daXsMRcAQcgWcGgfDMNHN5tWJ2yqhx3juoFTLrjWoQkoCDZV4SwIHXgB6T+aCdwYwZTPdX3WRMpjxlK/kKM+aJvOkyL6FuoIAnDVgqMzNkFEs52DI/MJ5kFjeo07cxGfO0Ikd5AI1RFKcKv8VBJHG61MHKkbE+qNOXjFWyYOhLmnA6QJ1sQMyMLq0XDNg4+zh4sMGnVdfrwXEDHAPAMQAcA+DywADwfgCOAXBBMQCPs59DWLamG+jXoCQkV8w4ZzpZAvMGxEw22OzKJwsZv2CTAMZ5ViE1JCu2bUXVjHmc62Hl0Bdy0kmYDhQz41yMNpjQa1iZ/GSboB3wMKMPGSNM50UBmn8qnrFMpIxlIa60ydgmS1nOXJZZrKe6uVi0m8dPPmcn6Z5cfjZpkUtno7de5zw0vN6gpxwBR8AReNoIhKdd0yueIwJP549/hoyD28YNcQSMBSfr5O2Y6dIaB2msHim/fYkDJcNspXp3JZQ2R2d9OMBmMDMO+HmhvvXhMAuRNZLAypKMlRiFyR4H3ABje4Y4OWBBMENfmGRfaIUmzZifgUTQgLCu6vcFPIx9yMVgtibSMVtLmxlAHyRmtk7XTGkwz4VQOA7m94HfB+frHnA7fi/5PeD3wOnuAeN4u140R+mL2VrZRnMaM5WzhCFWDqbQFzNbP4finErzrHzOBQRDfP1JX6pJNGdTppmhF6gM1TfOyyhUNgsAjCoM+YHmVEzLZs8AZSVMszp0JDwpnpMhBtBGUAbz9ckY5yeSNNJRXPm5ZDE/j6eMWx5dOcd5KrKYkh0wvr5+LIrzTRblidOczdbbPo2aZzsCjoAjcEkgoL/Fl4SjF9rJfHA4/62YrR80zrad9dUMZpQ4jsXTOkc1qPZX3WjAy9vIWIfDHetllqvrW5AExkESCAyDKZ+DdtSxmAceTPIMmFmUwDALFlf2qJ24QoZpswDAWA88Mk4GGHCwN1upt1IWFDIvbCAigiRpAhJFJ0u2kicfAfVDEgwcsDeWsEEbnmdwDC5iDPye9fvT7wG/B/weuOzvAU5zNpy7BFub32iOI0kT4/ynPwc6tTysu1+wajdAhyHjXEzztowZmrOllufLrplFrJUPHrktxDyqMyf/ZJbPI8PKHK7HMKEEzf2C8Us+1mGa5lgXcW4JHinL6DHTuY7K1ScWxU9K3xTJVKDIgJjZSqofriRPG2SnLaH7py3zAkfAEXAELkUEwqXo9KXgczrg5GkHjzhArR90stOOVXlBFuuAAyJ4GAIHTfDI8mLGDFLJdFIqy6C9bpSW9KC0ITNAdQP1NBBTNeZlHJDN1sozxhGMNg1JCCuTAwOQi1muC5aZMR44XKsICg3dBFE0WchUNiBUWf0E1pWsZgxEEkKkskC7kozhmSRlm4PS5bdLV4J4HzM4Bo6B3wN+D/g94PfAs3kPDM4/+vEzzVlUprnNmhg070GcZyEe/fmTJQZJPx0LqZcyX9KLcyxDoNGguZNClgeFBk7nWGacm1EvMExYZmYwM6Scx/UYYuUwsxiTTrYSz/KsSNrEQp6ChTgnzagTwEYpzKGO4isVpIc8vjYnTllvJS/kIdVO+XAau5qXbaTGdvsK2UC8n+ehI+AIOAKXCwLhcunI+ejHs/kHXwPjyX3IBysNfKeUcPAdzMsg33sxS/oa2fLQzDgwZqv6gWnpKcwMyG8AY31QTGlgZXDVtyYahCV5nsFsRQJDiZqBAZTAslNE+QDtGoyDe5w8sGGFZmp3vRgnDutt0C86mQXqsQwwhKeQJDVI1IakwBouAY6BY+D3gN8Dfg/4PeD3wIW9BzTv0BxkUJ5q3gLOayQZ5zn5fAfgtIdiq2IqG5g3gXXMDGa2QtTkYRLYWgKI4LEkINGcywyABDwMIlsy5qVspMfslGWa65lYFeaZGRLlMZQOGEc8OBdjnqLGOZ1CztJioGzZYuskbaQHKC+jffDImJB5Rjnf1PlUycvjxHKlcDC+ksVAvmHjIpaeWpAy90wfsxUnz6TkZY6AI+AIPMsIhAvX/uVpOR9UwMHo6fyRP3UwgY7TZKtIosFO4cnjSu7Lmh9ZjMYTyRoOpbkCfQ1Mp8hoQKRNggw9cFBlu8pjNvQrUNqw2DjgZzTBGqwjG9SjgpbMMoUe471YDgQ6lXCAD8yTgDaVZ7ShuESTA5UFAwL1LAkxVFyScDQNsZ5hNaQDmvisF032eb0AABAASURBVNanv8aJQkbpBcPpJGM7EsCAs5B8ksR+0qbHHQe/B/we8HvA7wG/B/weOJd74OS5huYgktPNUwbzNacxzmvMjAQMVkTxNVH56hwJzJdwThRUZ0A0xwLneIiH8dy/jkCaABmzMupL9Pq8pomBWpyAAcEQZJfzMqqu6kpH+xeHWA8ws6gnHeVBR2B1KgXYCmmTRR0VSZQfUrVvTNJxnvsfC8oDzPKQMeiQjwpXs5VYJ7RzmkL5bNa3t66SJxwBR+CCIuDGLyQC4UIavzxsc2D4Ejti9vQGj1Or2SqZwuEvetUfnDgexnRmLJHLJE9UFjNhHIANImyyaNSgcdKMygAHWZ6ijkJQL9fXtyxhRccswMwogL6VkZ0UxroWbSu9JsDqhId1NCkBdfvSY15fMvq5Vi+3pfeuJas2AvNXJbdt0Z/ACY6dIoAB5yCWGk6Wc6nvugacA96u63j5PeD3gN8Dfg9cqvfAyfMFpU/Xl/VfQNm6+YqtzGOyoHmNZHCuk8c1F5KcPE8CVB5WvkyzGGo+hXiwjLZVR0kz3mucQ5mt5VucJxqYRTHO6xjPsjj/M87LUuoDBlBkh+biXI+zLliWIqgiEPMyqVFPddKYx9PKR2WBZYiSQUcW62a0Y6t2sHpkq7GTI1ls5+TctXQW7a6lPXaJI+DuOwKOwCkIhFNyPOOCIBAHydNaXj9QZQODE8fRdbXM1grDSjS3nb8uJWURKxo8zVYUkCFw0JTdhPEelVTHaEB5Zqyx4oKqZDwlKzpdxgNF9SyzuOQWgXajAFpWy9ocgPMBvMciqgEBFMsD8KC+Vu2ozBiXMIBEbfXFVvxgDWRsd72oDYn6mou+QTpVDGly9rI2aaJt+q202ndxBBwBR8ARcAQcAUdgEAHNEU6W0885wPnIxpLPiTSXAec7g2JM59JvV3MjSX+upLlTXzSfkmSW29DEysw4PzMoLhuZCmGI8zUD8rmbQiBYoMgPg+Z8/TkiM6kH+kI91uf0iHHOJ6nPHMaNc7+MOnmYQrqmMwIUIobyW5LRJ2qwPP+EmM7jZkZbiptOK0KfspXoQJDI9gb5Ayrrop5wBBwBR+ByQSBcLh25GPuhQWwjv/LBa6WEg1WMcRCKg1FMnHxi4WpWtjK4KSPTiWmDmaHfnuzrwiptZtSRIOrEMiYty2I9DZyaPEjNOBirjnQk4BFfn1I+v4FBYgisW8iMdTMEMGRFM4W0Z4AZT8iPfIKgtFGfQjsqNlPcANo0s1jHLA8TNpCwemD6VAlIYGchoM7ZS95OQDAXx8DvAb8H/B7we8DvAb8HTrkHzjBH0LzkdHMOlT21rMfb2NaaJKDtYND8yMxgtiZYN48Cyzgzi3M0IEBC8kOsSUxYLFfUzMBpIMmXAP1oRddibpw7sSnmk2JZ0VF1RplnCIpAZYDmeAh9O8bc/BOQx82Mcz/pGgtSinxRPGM7gWmVxeCUU8a6ylwJFD1LyU7RS0/J8QxHwBFwBC5NBPK/nJem7xfE6/5gsd74+oFAg5jKzTQAKXYust7WU9XsN7Hml8GMAyVFdfWLUQrlk5kpGiUSM0xrwGLAPOMAmrGuBkqDlrQyk3ngAAoYB3+sHhpcwTzjgI5ICEX7GeK3MfpGJvcnQzCDDjODbiYJAvMoPQY9VWRm/u0O9aGDhiABZCej3qCoPs1Bk4JcwDii76Dds5VBm08dV59dROK5+H3g94DfA34PXKh7wO1efveW5jLr5WznKX09zXkknC4hlyzOeZQHzntOncNYnD8hHhnP+fxKcybNt6SfQvea9GSRodSoCRhAyRJqMxrYSIFlCtVWYJkZC1JqMTQzGOeImm9qSsdcsGacG1IFZojxTJGVNqUjXeVpPqoQqwcrrMbziHTz2NpZxFI/lZ1ShQ7H9voa60OzUyqsV9ggdaoPbGMDPc9yBBwBR+DZQiA8Ww17uycjsH6AGBykBgevvNZ6XXCgNFbQ4JhycJVOtjJoZRy7NLAqDxxqjVVVlOnEqx9DGAkcFlApMC6xlW9fLBhz+WGYMcogEj0JLJI/WlKbWaACC5kHSkZFCdheYBo8pJMyLgHDTO3Tb/mu9KCoriRl/VzYlupkxm+ILE4QUmAlVHpjUZsunF7x+jgOjoPfA5fZPeD/r+H3tN/TF+s9kHLOcmbpz2EQ5zWa80jW6vDarsx5lA/aWy8ZWDNKFudT+Twox8OgLDPj/5E8HqjJJNOsZYjzt4R5EsuYwThb5BnUYT3m5foG08SPMy7LohXazpiiKvNVJ2U0M9OZZYHzSXD2xmT89P3M7SorgSlAlgcwW4nE3L6e6q1kDASx7gZF2YAN26B8wMQpUbP17Z+icFLGYFsnFXnSEXAEHIELikC4oNbd+CoCZhYHs9WMwQjLYpKDTRyUYmLtlBdnHORsJdM4KDK+QtIgHqzMUANWf1BRPIADMFW1wkaDK1Xoh1EyDrwZ7bAeB1/lBzbUFw6dLAP1EI+UdsxojToIsmkkcAKjRgGMvmTGWhSjBAAKM55S6Mhi2sximJcbEG1l7FtfqKvCFdE3RyfLShHyMGO4JurzRkKr/nEEHIENEPAsR8ARcAQcgS8dgY3mHsoTuXGqcPrDJjWPOXmO009zcrOqlJnmV/15UgZw7mRmnE8ZchuGJGhOBgTmZ5SUaYXg0Q8TGOduBq2wMTMEphmoEudhTHOeF3WD2gN1EeeBlllcga3VUlpNjWAxn6XQYWYIskXXEA/5iqiTsQzxsHjWKVuLRh1gtaKKo/SrDerGgtOeTrVxWlUvcAQcAUfgEkQgXII+P0surx8QbH3ynH3K+iPSGWpmAwPb6dQy2uH4GYtzn7I4CCo/W1ef+UynHFi1fNY4OAcwgzW1UocjLqSf0R6YHxgqbmYwMxWT6AEPo2A1b9BGgrwMPLK1KMxyoofZnARkFIsif/XzkLKxJhnbkoAhYl0zWw3xFEd/wnNyeOqkSW24nEdceL0cT8fT7wG/B/we8HvgyrwHTp539NNPMW2JxWZr8xyzPB5Ysv5eMo6zK5IizvU0j9LcKwHneFkayZW119mlk8X5VgJA++hktJ1ZTMT6WUwrw1hurC87/TrKB/MkKs+QMcvMYl3w6CnO+WScR8KYA8hnReSb9BXXSiAgt6t0X8xsJZqHWUyznWwle8OAhVFvw8J1mem61OkT8nV9KdtYn+EpR8ARcASedQQ0LjzrTlzKDpjlg83p+rDxoLHBgBDtbJC/Yjg7pShbHTjzgW5FkQOj0vkgJN+Mg6hCDplsgx+YGUmYjJLnIR5GPdCm7EqA+D5zMGSW6+lmyVhXgz9zYj54BFBhRU9lCdODQhXqGvTtT4ffAHWpnlGMdYzpQd0EgZOMgMB2VO9kMTOYscUNRWUuZo6BmWNg5hiYOQZmjoGZY2DmGJg9mxiced5y8lxHac2D8jlViPOiBMYwF+PcyQL7Q9Gcqsu+aX6VMQQPraiRvurHPOkboGIzRsBZXAw038viHK0Hi/YDy3tAJGy61AlRpAOYMYH8iKRNprhOys/QJ21im2Ca+oHC1qLtqC1VRsyMc05GqKfzoLBoMBnj6s8GqsjbiirRnpnliQtwHmzrAph3k46AI+AInBGBcMbSS7nwIvTd7OwGkzg4neR/XlUDZ99GHpqthGElzBSmqwOZvgXJqBOgfA2uueGMyYz5KZMKRQzFQZj5HHmZaxwAWYtVEmYkzAnUl72Uyoozi+1wODbFADOjsEIwgJJZXhaYr/r5RAIsMtbLpUuGKQ0gqSMxhsYyxEP1TpZ8ogIY64hYWi+yPSgW2zrZhqcdF78H/B7we8DvAb8H/B64cPfA4FxE8YzzkfWieYyF018DrBwpddYE6HD+o7mTSJXMjHZz0RyrwPmZ5lvgofkaVSGxLFUO53UWJWFuAoOIHX2plrEeeIiw6dKm7GYGki3M5EdxBvHDaRu/+DPaAagKgPM+SmBMH9kDWE6yCDx6jDM4w8diWRaNcZ4rczGHlvOilZSCgUIlV+XUfPV4tfg0EbNTGjiNpmc7Ao7AJYHAZe5k/+/sZd7NC9M9DV7nanmwTj5InWThpLEnO+OYksWBs28hrBuAMmZzAGReSBU3BA6eZrlBxTkkImNagxsDliMSJ0rH95gBfuNilIyyUo+KakcDsZa+auDPhRYz6QTWUgiYBRiFZ9o2mFkeyh0YQEmYA4qxrjFfovzAssB8idJ9sahn7LcBLJfIj43FYv8ytnsmoSH/OAKOgCPgCDgCjoAj8LQQOHWOETj/OFU0Z+lLfz4DzncGRfOeXAxgma3MjfLQSKaEVcFKueZMZgZbmXNBpAklM9APnjhfEjeTUSdjMv8JcM2RwCODGTMVWwn16lWykpa+mVEnQK+3pzCWAMwCrVPyNCOcQ9KTDAimFFbmjhn9zTNkSyVmxnmcYqcKi07JTGB5UyoZUMgG4hGfgbRUz0ZU72z0XOfKQsB76whcjAiEi9GpK9snjninAUCDrkautYGKAxl1zfIwYxAYN0WQkza5PlYGSFsNM+oFDYQreinyw9R8MGQGWAAH34xCKyzQtzA9gAMxT/zoGxrlSTQJUB35KElpO6VOigxaydMX5WVmLMk/Wr0jm7IxKNJLWVeSa57ubOxTLuKnno706KuLwTFwDPwe8HvA7wG/B/weOPd74KnmHpbl8xRwvpELTnto3iNpc640OC/qxzVvGqycUU9zpv48q2eA6ksQ2wMy5oFzOn0pp7hxngce8hurOlLKSLJoIqg6BppmNYaspC8Be8pAFvOpAcCgg6aRscwypeIpzimkE0kXZZ8iuZ6yVVe6ivcly033kwzX9JkY+Jyanw6Uni5qdkoDp1ON+dk56sdKgAeOgCPgCJw3BPS39rwZc0PngsCpAw36gwKLBge6bGVs6RevbyUjcbE+J0RFVcoGClLq5Wld9HxwtXxApn5GSZEfKjPL62cKmJ1QNKhmzJcoaabCDIGBJgEZQ8g4M2JApQBlql0JLbBOFkVxQPWoDkn+DU/GSQP4rY1tKF2a60vGeD4JEUmVRRuy8/TFaMMlmGPgGPg94PeA3wN+D/g98NT3ADhveGoZnKvkcZDoAPrzmbVXoWx17hMMcT6Uz43W5jiaN+Xzn9xGxjFbgnhkMDNo7iUBj8xyPUYRVEYZJH8ypiXUiuV53BAAzhvBwxim6BmjyO1LF4gZMDOojkT5agPxyOK5f8py9aiveSawkoH80Jd+eYxWBooS6fVNsa01nTUl2TNbS/d1nl7Yb+zp1fZajoAj4AhcKAT0d/lC2b5i7JqdebBIB5AwW6+bnZQeUN0wmg9sWRwkc4XcnlkeZnnAwV4RDab5Jc5iueqpVhYHZMXAAdFoNDBUvBf1GMsMZgYdjCqgTVA0oMmOxTzAoG9sJIODtepkK/VlW5In8/qqtyaIh/Rzicl4km9rArZvUdRWrmsRiy813gOgVUMumeMAx8D/H/g94PfAZXoP+N+38zxj4UHkAAAQAElEQVTGiWQwPN05iOYyIiYi8cC5mOY7nI6sfjJbs7+ayXkXVgU8Mmh+FRgLMJIs/ToKmcmP2pFortajTv56uUF5fWKo70cAIHuIh+ylWJ0bxgLNIQMCWBbTaofxDJA9VVMbChPqKFQ/FJpZ9I81lIySMU/pGMScjU40vqEC809ST09Kb5Q0s5gt3GPET46AI+AIXAIIhEvAx4vaxafzR/+p6+QDUX/AGwRgZawZzGI8WxkIGeUny8ejSHBoMNQArcE0Y2W1rVD5AZm0KfqkMLNohzGGGcUQ4j/mswwwgCJb2hQ4/9ZnbcKiCYE2ulsTageD9CzoVmPcAiyKASoz6pjBYl6/LAAwgCLf12StLZVtLDjLI7cPtiFZ85k9pi+edhz8HvB7wO+B098Djo1j4/dAfg9oDoHTHuvnGliZcwyGmpPlwlkZ5x/9MmP8VDFwyoR8/mSMhyiqIxumeRWFnzgHTBAY0m4KfslmAIxzO54zMB88MqgemA9kME0SGWLlsCxdJW3AeVxmoMUQSxVXJKNDqqY2lc5Jm4z2TUlkeRDj0lM7QJ6Zsa7S5KzQP7K8KCYT6WUxuu6UxXp5lmyaDVTKs5/meYPGnqYlr+YIOAKOwPlGIP/re76tXrb2zvcf9A3s9Qefk4qygTEpH+AyDob9zDw0y8NT4dc3h4bActnRIJcxDh5rN4DqpsizqZ9HOMDLEZUhlilb9S2zWJZ/U8MyqcE4MeAQTAaHH5ZLpy8ZB3EMiMVN7nI7hv5h7JxEfgXaOxsxtr0mdlK7p0uDei5ruDkWjsWzcg/4/8N1f7/8Gvj/Q78HLs174NznGmee3+g+yPj3McPgYXHuZSvzJ3BOZRSFuRjVbUVHBIpeieqB8zJN3hgGA+eCkpRzSCozT3MuFUuY5MfYLgN+tNLGzBArgfM42mY2VgKGFnVlV/k9ztvYGn0yJVkeg3gyy/MQdbDuWC0ayI2kTUzTz40UwPxYfm4ns9wPO4fq2Uqdc2vJtR0BR8AROL8IhPNrzq2dDoF0oMDM4kDXz9p4QMhHlLWBq68NsDo2OjQImVksyvJgdfDUQKqCwHILKiTJEr89MdozFVEUZkwjCod1yI4GdaweKs+YktCqqiDlmC7JYr7qsARaap9PGpTPotWP0inrZBRESVi2vh1aYIfyd8FFUq0J2N6g6BuiNUH0nd300K4kLLyvfs/7PeD3gN8Dfg9cbPdAxrnIxtKfx2w8z8HqobmRRPMkTd+04rkvuY1sVbfH2Nq8S/MmZkBzrVxy/ZSZFuehZgyNSX76q5sZjfvsZCxDnCcqB0gyi5GVABnLOU2LczgV9KDybGDeqdxczCy2l6fys+oDa74rNzOdB2R9cSzIaCtGeFL7ZmuVUuad6WO2pnuq3gaNnarkOY6AI+AIPGsIOHFzztBv/Ifd7EyDwZka2cBe39ZJRdlAE1ks06A8kMkBUINYv7W+fhIHU5BIOVU3W2nLzBCoF3hWXkZVM4sUSU/xvEGAOuDBIpjZykBsyBjXAJxPKqiw8sksj/QYSLQSpwdl9oUFUGcy9OsG2pIk1JOoT4MC5p9O1N6XJHRL9dUXl/y6OA6Og98Dfg/4PeD3gN8DmnMRhZV5guYKTy1UPsOcRXOZwfmN5jwSzYFywerciC0jP4zBmmhOlc+tmM2PfGIQP4FqInlUN883mHG2x3mWmUWdnLCxOJ8LzMlW802pSNicLWnDCqufTNWZMrNoWz4wGT8Z85RenVoyNzOeVj7CIE4NdYq6KwWrgf4/ribOOSLMz7ZStmH7Z1vb9RwBR8AROH8I6G/0+bN2mVg61z/SGw0AG0GRDmSa2cpAlmdu3ObpByZWzyuuO1tMmeWhEtlKNA6CHAA1wCs/RJ0s+pDFOIfQvm5mcaBmAPDbFjPjty8BZgZgUFifSTOLdlQW67AdTRSCIU44MHDk5SCJlEs+2TBqDAqTtEGPGMmijb6t9aGxbL2onxuJrtG5CNb1c9A3jzs2fg/4PeD3gN8Dfg9ciffAmeYRG809lBc4R9pYwDnMeunPe/IQPGxVNH/rMZXPm/I5lNLMQn9upXhgFYkFWmEccR4XEDivMQtSWZWMvuV9ykmplCXKy1QPWZwLMgtKS/K4xTmf2lC6B2OQUbC62qava2ZRl56w3CiMMY9niLSJ0Zi70Sm3OViSDVSIfg+k00HFDeJmefuqt0GxZzkCjoAj8CUjcKENrP8LfqFbu2zsnzqYnG3XNh5YNrC3MsCARUkcFPMWsnzcyRPxrMF2faYGJbP1eVLN7WQkTfKyEHWyOKhmMc6hNC+S+sqALfvKt7j6JmO5GU/0Kf+WJr+FzAzGCUFAHhrjCIaoHwAljWkJAxVFMZYpLb0eEH3rwdBlgaTfxskhqINzOIIZ23NxHPwe8HvA74H/n72rgJejZuKTe3XFHYoUt2LFWihOsQ93d3d3K1Zci7sULVqkQHEoDqWFoi11oa5P9pt/drN2uyfv3b3bu5v73WySyWQy+Se7m8xl92QMyBiQMVD4MUB5fsLzGpPG3AeEuVA96wRhjpRSxPMYIp4e6dCkESo+2ER63gWBFM+TQJgTcimyP5jTKZZRnFQ8/0MaZRSnTWjp+V/ULhtinXhsi6sjfOo5zaUQbZLTBu3TSvig56oWR/BVtl2IemQyPU6DF80Ys7GIEknXCSkrsn7kCAkCgoAg0PwIpJq/ysqtUamoG0x8e5VSfNP08qNvENE3E1MKv1jgphksa2m9SiktZtmBjusbIgWdN7gB42Zm+eQtpwxu3CB/HbhBIh83b1PO0mUtXQfpGzkfOZniuCEtwnVbrNsmM3kg/YEd9k4diycANqFeEJ7Z9hMmC2Gq4wriyOI8IRtvwUFwKNAYINEjY0nGgIwBGQP2GIibf4TnKibtn9NgnmPI/tMHi30vIOJQT5H0IYg1l1A28ZF4mkPufIvnX0ScSeYDB41tJ+ZtmL9ZnG2hEIsgtDgNPfacj2OctnmIKz2v5BilnDJoB9KYV4JYDd8TcCRSypPnFIU/nO2yTB1gaD3adj74hTjT8qV1G3xpzs74VUplyOe6MuRKliAgCAgCSUEglRRDkmaH/wYRbVvwQo+bSLRcrtygPl3K3Gg4S9/MNJNvk777jxFBlmczBCx9k1UK8WAZW5fnvEHZFIuhDdABAs9iHkKQfSPHjR+67AyLdVscxQQgWNZCER+xEKcgkyJFIKUU8ZdYm77RQ49N9sTCsjM53/7CviBhQhMkM9mJClFPruSfTEncouJjIHUIxjIGZAzIGJAxUB5jIG4uETX3AM/8IJUeEpl5jT3TsY+Y/wSJa1Q28ZGFLD1/wlzKT5hjEbEgmY+lI0YX8lPMsVjEcuZYCC1OQy/meSAW0fMyhCCLZXVZlktxHDy/0wZpkMX5CJVSev4JneSzx2K+zSP3Yyk3yj/YmYRtt5fDpXRZcNLzGsAWEgQEAUGgChDANbwKmtl8TVTK3Hji6/TfZJRSzg3Olrc4bceco07zjYq/tsPF5lvKDr0jC3gJjkHA0rqVQhw3PmY7X1tXlPPGLmP5ylh2cd/WWUvf1C1XBs4WIgwm3NzB9xPX7NRqAmXbZRGXUS4ppYi/ZMubOjilwoT6IogL++v1x1lpzt8U1ydEJBgIBjIGZAzIGJAxIGMgOAbiJhP+OUdu8fDcxk7zkauw9HyIpzWUIpVGmGsR820i3wdzJ29+RCyDH9eIP5Yi/cg7R3kOBxkd883tiPk26RxU7pTHGAAPDhsQS/kcLZxi3chXSun5HeLEZcn5WMxnKf1eG4cVHVgOW8s78VCAtiulQtzsSZRLlzIVpucIRxAQBASBpCGQSppBSbAndxuCF/zom0Lu2nBTi5cO1gU5y3ffin5kCgKWvokqhTjXYAco7tx04bwh/W4ZMFMsl2IZtMXiOAh8i3kgxPGLDIi1OTd5xaHSEwIjg4GFyYJfj8X6UB7l7NAcWTnf4CELSnE8E0GNn2x9FiuLJ4urEGKkBAceq4KDnAsyBmQMyBiQMVDYMcDaIuch/vmKP55pnoM8zIdAxHMimyj0sec8Fis1RCyLuVeK7I+l7/l84KSl5dhKnbQyOmwgi7oxH0xxOS7uzBPtOu0f/8A1+oiUUnq+SaEPdLGUdtqwiJtrKTdqz0ehmvjgF2IRy01zHqf93wZ/IiaulK+iGJkotldvVK7wBAFBoNIQKIf2mGt7Odja7DY29qKtVPabhP9mo5QK3OzS6uV83Xi+Z/lvlprnHCCSj/PGUnZBTx8cOA6Ts1Icxc0fN24LypmHr8V8EOJw3oBwQwaBb7EsCO1DaLE8ZDHQoI9IkeXImBBlbaIMHyiyCTb5KcU6hVTaL3KCiWAiY0DGgIwBGQMyBko7BvzzFX+ceO7iEWX48OSPgjtpvPmT4vmjpSnFGizFsymeY2EOxkmyOG5pnk65zhp77gZZm3SullWsi5gswjyQ+IMdNiCW1A4WM2/09BIpZZeDDPk+FvPBw/xUR508SzkRDrQ+iyPEB78QWC5xHsc1frEyLJDX19aZVxERFgSyIyASgkDREMB1vmjKq0Nx8MKPm0pj2q2UuYvZ+iw37WjTac7jr77JOWzLFOM0RHBz1DdJJJhnfyFk8Y2Y9M2VnI8pC30glKvnvHqCPPFNWzERl7OImGf5dFqKpZmIP5gAGGIuczDB4BjLW0zMcHbjwGmDFBEGHhw5Nl7gZybWxgVhB4ijRf8qrkGIuN+FZBzIGJAxIGNAxoCMATMGqEAfzGdswlwpjsi5D9tzJnaoEOk5FAdkKZ4d8TzLYmpgBkKbwGcGWWnOGs3V5RCDnD3/wnwMdcBhk2J9yLXng7aN9jwRXJSxQxyVUjxPRAxyChFNsIMls++0saX1MXwwOsDX9nFdiIMacMhCStn2oGwW0QRmi0mCgCAgCAQRwPo5yJFUQRBQyr5ZZFIWvul4Nxbc/Ph2F6nDzou/gXI5LQLnid8GxC19c1UKcdsyy4vqX1IcrrMl1k7hBp5iOds++wZv53BdzIcOEHjGgWOH4MAOI+eVRdsttsNyykMShAFpCBMIQ+RMXBBaupytq1hxtpiELMGAJ70yDmQcyBiQMSBjQMaAGQOFmneQb15j5jomNPMg4o/lzJMsZ+6D+RPIpO2QrWM5PrKjhpiUS0TMVUFiFtnllD0v5F/9MM9LcR3Ig8OmHhGy9NzQzDktZetBllKKlGLC0GA5IkXmYzGfJXNz2nDdupwuo2P6YOvQ0SIctNGxeotbd2y1kiEICAKCQEYEcG/IKCCZxUWgwadeKaVvoD5WMMr5muHcb8yNFDxL4WgTxOz7IJwmvgznpgoHjFKKlFK6AMqCkIBOEG64uGnXky2DvBRHQZhYEPMtLg8i52NxviGH5U4c4MiBTpCRsZzyJkQZ4GHI8O2QSzr6IWcIA9gQ7CoMQTtXxm0kISLBgEgwIBIMiAQDIsGAqEoxkHbb84JM8wwzH4kKKfSx0b9Z8QAAEABJREFUWJ1HwR+joudBRsaeD/GRNVo8zyIm5RI5H0+3w+DAcuZdxGNYzwV5soh5XYr5xB/M+eo5hG7MBUE6yQdL8cH5KqX0fBU6bJbSgcV8EMqzauKk5uNg2SKIameQjjjz2YAgZ1huQVsA9SjlKWhgmWxfpWx5lM0m68/36vZzJS4ICAKCQOkRwL2l9FYk2ILcLuD2jcU0w9wklLJvGoafX2jrTKtf6+Q8/ob1Wb7qIIabpr55csJi8svDRk0+vuUrj5s1COVxE68nLxM3+BQn7ckLtJrJBDORZIIuQ5zUXzhvggQ2GmKTkQ+Gnm6LbfUTSuPmbcif17Q4t5qbYgmRYCBjQcaAjIECjwG5rsi9pczHQPy8xMxHokLMWazQPCY9HbzecIqL2XMkxGs4WmMp10mDODkfZgdwddjMs+0lnsfpeR9PDjGHs4kHI5HeZV3PIepAYM//EGMOi0A3UkopUoqJ7eAcsFyymG8n+EdDzneTzLQUH5yvq5tltA6/IMtYbloL2A4il0f60XsWy/hVyldhmqStN43NDK9uTshXEBAEBIGEISCOmwR0CG7wxgyllL5J2Wn75pJ2I2EZIs7jr3sDtAuQpZwIBxDj+zPHWJD4RgoGp7yvpetSyiuE8iAjA/0g1Iebej0pfYNHforLpbgoKFcnDnSDUB6ESUdmIp6gQNLiQ5Cgp7CkyOI2CQkOMgbKYQyIjTJOZQzIGCjFGCCeKzSOuFTaXKaGpzYeKZ7zxBM5H0uxphA5WWybhwnxnC3OWUP8sed0HCFL74LBfA+kOY5+xEFKKXvOyPYiTaybnI/FeWwRp+xMneQUvpbC0SajWz9DxXWSX5BFLDft6OFAKU9BA8vk80Xbc5X36s61hMgJAoKAINC8CFSM48Z2UBQHvOa4mPtvRkopfXO0W8N3LTsSceQ8/ro3QkfCUk6EA1bFR/MNO28gaOm6lFJ8/1RGkKADZBioA2RuzPbN3pNPcfkUJ0G2E8fioswg/wSCWc4XujORI+YGNSxcfCKeMAnVcNdVFUl7ZdzLGJAxIGNAxkDOY0AxVoUjivjwlMedh0XFTRGL516GiOdbIDgrMA+rISLMyWxSnLK/Zv5Wr5OW67DRST5YLAriqP4qpUgpJsbHngNqtj5YzAeBHzUPt5QW04cachJGkMvqDOdguWldkTs3dbJzDpSy6wEOORcSQUFAECg7BMylpOwMb4LBFeO4aQIGORX1bihx4vaNxuSaG4ZS9g3E8BsbptXv6uV6+eveEJ0KrIhq7QEe5bwhvkFaTByyXqW8wtADIueDekC4SYNw46/nmzHIEeGJgnKIOCTWa+vmGBHLgiyuw08U+liKtTcThapudFIK5ocAJpZCODeEZBzIGJAxIGOgXMYAz074ZmcVlcJYcGWBL+aYoFSDRamGBk01ZLETxhA5cy+LWMQhxC3mN1ALnhC2sIhDT860y9SdIiJNrAB12Hzi8pYm4o+yGjjeQKggxfUr1gsijoMQB+HHIMV6FNuKNBflbCtA4Cutz2Kdls5Tjj6Eli+OdCZKoa5I+QatO1wW9oR5krYisapkXDAOhASBJCOAa3KS7UuUbRY7G4ppUIOtXB+VUnzB1FE+WEx8D2OejpiDm+Z8/sKhAjLZlkIZkyKCON/HiLlk57EAp+yvHbcvyMSyShM5H1ueSyqbgXo8As+ieg5sUhx3BJmX4opTnPRTDfPtuiynnSxAQbK4XBxx8YJ9La5WiJwxUdyQtXO/WZoEc0ZDxl6zjDsZazLWZAzIGCjUGOAbWKO/VoZ5jcmj0FwIaThpbLLYOUPkn0+lWCeInE89l/cITPueW8N8Q+CCLOWNC6RBSilKsaypj/SHBXUIeXsnNcfsJ56Yz0X4aH+h047ZR6ML8uBYfmEwkAYhbohN9repwfCzhEp5dqaLstJ0pnAEARcBb10iY8UFRSLNhUBO9aRykioDoeZqSNoNJwM2uOkhW6lMNxJIeOS/OSmlHKcG8u2LSFr9LINcfUO0RfimrmyWc7R8SVdc51m8aPJlap6dti9eZN+8g4W4DNemtLB7MJMBhJzL/HhHDmfqL27KNhGlFKVRDUvZdliMgyHiOPFHFZwsbqeQPSErJA7cUe63kHpFV+H7SjAVTGUMyBiQMRAcA8ROjEIR5oU2mTmNF2LOA4qaD3k8zH3I/XgOGsU/mJEmIovzbaph2w0xU38tVmFIM/iglCKlFKWIQxTVOog/isn+WpwP8vQTMYvMx2JRkElDFwjttcvw0V8Agm4alYKYyUHK5VNOLyPmUmwLG8ARuz6OyFcQaAIC/vVHE9SUoKhUWckIpCq5ccVqm+W7oQTr4LtNkNHklFLKcVRAla0/rX6WQS7hRmuLZHTe2LIsrWVt502aTlKOmKXrT3FaKUVKKYfP5TlqOeQyOWImCSZkSeb6HTmYXCieYASJhdK+uHkHiSilqChUw7ULEY+d3Mjeam1RtlAwzQ1PwUlwkjEgY0DGQPLGQHHmHIrnMUGimE89BedKdhrzKBSw+GBTDcuFiTP118zVEGqGc1BKkVJMrMJ2eHBE5yl9xMHifBBhjslk79xGjkeWJ66ZmDMiYnRarg5wHWKeHTN1coqjKZdPBXTasGJWH/WFbVH8qucJAC4CfidOprhbQCKCQJEQSBVJb8Wrjb/QB28O9k2L9I2Rcvz4d92giFJKO08QJ75pIkyrn2W4Es7i+p27Km7gzHC/luLSTIaBInacy7Beixkgm2eOpoClbUB7lFJclTICOrQ46SfNdA6wI0xsCedaAarnlEcqzbFTT0Eei8u3BAiYm1YJqpYqBQFBQBAQBASBskMgPH+JT9sOmXpuoSHi+ZmfajivhudDYWK2+/XPxxB3MziilCKlFKWIQ56G4Z5O7ke5MYtlQKZuZ2pJzPbJcK5XRPODei2ydegs7+AqYQPARcDUGKcNimcmVpxZQHIFgYIggHMJVBBlokQQiEAgFcETVo4IRN6MIsrC2QG2UqG7G5gx1CjnDXSZOnCH5XsVbuxg+8mKMAPifPtlsWw7cIgdOBYT2Td9rk8pxTdyRf4P6giTPx92ZSZIW3yIJzOpkTB9olcMTBp4kICKodvWqbI66+pJZAQDGQMyBmQMVOEYKOv7A09mMn69+VCKanh2lYmI74N+sngOFiZ/vlIpUg6lWLeylJ7DeTIpIlJEDlksCyLnY7E8cZ5SfhlFli+NfOgGQT/pD2SCuon1EOvXIeHDOi1FKeaBCPlMDUwmni1UXBYydr2sj/xE/PGnJU4BfKodDyrKB84bUFGUi9KqRgBX1KoGoKmNtxQuemEtcDaEefmnG0JFlFLOzRYZdh2R9bMcJIhYhr81fJEG2Tz7aCnOZbJTRG4RYr7FhbisLYMbr0+Q84m8NC5MisVBKeYrpUgpmyj0sfWxfhWkkJibhM1CiidxxSXzzxLZwuL0RYrbZ6i47awh0S8YyBiQMSBjQMZA8sYAZfjEzZ0MP1xUKUVK2aTnZc4cDfM1T1Z5UY5ZLG8TJzD/0/NAxIl1kfuxuBjIZXAEdYAwD7TriPkBkOvwlLFRXJarYqcNK0XcofDc12FHBkrZZVF3uoBTR3qGcAQBBwGMH0MOq4ABzodcqIBViqoKRyBV4e0rYfOCNwxzU1EKF4jczQrfwJRSjXLeoEYzWUPcEG7AIJNGyFUgcP4tAO3wbsKWydQSOCgcXLIvUKRtTJEikFKKlAoS+T6WCjpympr2qZZoDAJ2P1ncT1aMRCHY3LGUjQpRj+gQBEqAgFQpCAgCgkAWBJo6n0H5qCqUUqRUkDDfAmG+ae7xwbIqkLS4vE1gYy7Acz0EnOQsPnpfi4uCPA7p+Z2/Pp7JkcUFQX45HWe+DgkVgDjFgf/RKObk/E4byGYmVp5ZQOdG2qpz5FB9CChucjZikSJ8zfmKsAjqRWUFIZCqoLYkvim4mcJIpXBhQCw3ytV5k3YDQj0g3Cjx64lzH4MDJ1yzxSaB/HxdlBkoihuyIYszDHF26MuKwhxWgIsR2m8oRYqUiqZQ8byTlmJLhSgOB0YnNi+uTJi/QecWdOCyremC1drRHet3oKc37USvb9mZPtiqM33cy1Anjgt93CszBpIv+MgYkDEgY6Ayx8AnW3eiYtDHW3WkMH20dUfyqBPHQX5eMP7xVh1YB8jT9Qnr+DhC9yc9O1KYPurZgUCDWc9gLgNCOpJ6tKePNHGZHg5x+Q+Z5ydbxshmDwdv2Y5AH/ZoR0Fqz+nshLJCNoaCQy44tOfx1p4Gbd6eXu3enp7csB3dtnZbOn/l1nTQ0q1ogw6pvNcs4QJYL4V5khYEDAJNH2FGUxWHFjsgopvveEoiMpViz0IEP46V3Xlj1xVpi1sXy7AThTiA8wYUrs9is0B+vlucmSiOhb8hizP9xCIRX1ZKoGAWLk42ERmHDsIUyxpSSpFSQkplxSAnnFJEOckpFaxv5XY1dOTyrenO9TrQhz070x0btKeTV21Duy7TkjZYuIaWb6uoc0uiFimSjyAgCAgCgoAgIAgIAoKAIFCRCGCuizkv5r4bLJSiXZZuQSes3JJuW7+tdurczs6cQ5dtRSu3adykGGujigROGtVkBBo3oppcbfUqgGPCtF4pZaI5hXHOG08ne2RYExwpHAS/qAukuSzH32gHjhYgi00D2Snv6KpgFpw4Fg7kKOPQYoEwsWjMlyshUEw2s3Hxyo8o4AQCNkI2JqkGK29s9lmqFd2zfgd6fJMOdMzKbbSTpgVfNRawrlm1Fk2Zb9H4eRb9O7eBRs5poL9nN9Bfs4QEAxkDMgZkDMgYkDFQEWMA93Uh+kswEAycMYC5Lua8/86158CYC2NOjLkx5sjd2Jlz7Iot6ZGN2tI967SlvZeooXw/WPvkW0bkKx8BXoIVqZHNrNbKvP5vZmv81Vn+hI7DkaAjfFAqP8MjnTesw9Np12cxD8RVBL/MJxA7WfSuGYgz1ZAiEIU+FptnKJRFUAMyfPhwwo4c1GGXt19ybHEBQ6Zc5pANoHwos7ZqzMXFH5Rr2zu2UHTiim3otS060RmrtaF1O6f0aJldZ9EEdtTgZjV6jkUTOT6dnTdzmF9bT1TPgxNjINd6RE4QEAQEAUFAEBAEBAFBQBAoJwR42UT1fKjlHzHncGQ6z4MnLrBoNDtyMEfGXHkW81mE1uY59OmrttGPVp24QivCHJty/GDuDspRPBliYkVREagYx01RUSqCcs/RQqQUHBOU84fXx2kvcFNKubsp4CyxiY/Mj1QMPkgvyfnSghU3B3DeGAqXsxT02RTOQxrqQIj7SavmQ9ip4+lTZHHBXMivV+LRCOAi76doqWjuMV3a0AubdqCDurTSjz7N4xvP5HkW/cO/MkzgcDY7auCgiS4tXEFAEBAEBAFBQBAQBAQBQaBpCJRraZ42E37onMhzZsydJ/GPnJhL49GqA5dvSf03akvHLN8qr+b55/SI51VYhCsKAXHcFBCn04UAABAASURBVKg74XSIV8UekYjMpjhvoA4OHISGlFLaCeTpRb2W6xQxcoGQy3Ahh8Xy7GAhDkDGgYPQEXADS9kOHBO6GRERUwXCcLaujg9w6hhizSzmGAFDfGTqyz3M3SlksYHlSgyY+21MG7ZZrBU9vUkHOnzFVtS2haK5/OvBOL7pjOVfD2ZwnLvI1S8RQUAQEAQEAUFAEKgCBHiuV+atFPMFgZIhgJXMTJ5Dj+X5NObUmFu34zn2YSu0pCc2aEvbLtKyUbbBeWOoUQqkUNkikCpby8vOcJy+6UZ7ThZi/0n+d0g4b0Dk+yilfLtvkGHXbRb04KQRl2EDSJNxlGC1jqJMcN4YooiPpdjdEkERogGWv1oTDwg0MqFNZ7uNM6iSQ2pooMa3j+iCrm3oyrXb0HLtUjS/wdLvrDE3mEbCL8UEAUFAEBAEBIEKQqAKm8JzuipstTRZECgKAnPrLRo3355jY669As+5L1+zlf5HKqLGn2xw4JB8qgYBcdwUsKsteB4y6mNPQkR+U503UBnpvGF7PN2oGwQHi6KMtnI5MkQow6Q9IVwTR40DByFzMn4tvhbFUcaCTcw05ld6iLfPNK6NitbrUEOPb9xe/zMU4J66gGjMHIvwzhqkhQQBQUAQEAQKjICoEwTKAQGeu5WDmWKjIFBuCOCdOGPmWjS11rYc/0j1SLc2tHb7GmY07sQT5w1DVyVfcdwUuKMtrKIz6mTPR0S+52Ah9pk07sQNO2+IP0opvfuGo84X9YNycOCgBJdngxBjQjmmGCdODanIFxxTzMdSsCE/ilFVlezGXagZdO6nnRZrSbdv2J5Wbp/Su2zGzG2gqQuiRlBVQiuNFgQSj4AYKAgIAoJA3gjYUwDiaUBmIvkIAoJAMRHAnHsMO3Cw+wZz8dvXb0M7L1rDVZqTlKN5fBu3JsijAhFNBALiuClCN1hwdmTUy86PiPxCOW/Cy2+llHbe+PWzu4QtsO2AvYaYGf1lHWRIS6Ask3biIGQmB3zUzpsaUpEhNfFjKba8yokRYBTx7iKO5YSFIov7ziaig5ZpRZes1YZacln8fSF22cyvZ5XyrUYEpM2CgCAgCAgC1YAA3/OroZnSRkGgXBCA0wbOG8zFMSe/cI3WdOBS5r03OGEN5dYiOG9AuUmLVDkiII6bIvUaFsmZVTtejpCQ37miFE7YkECOyUjnDeuDfpCnBnaAbA7sNmRzIo6sh8JE0MHkOnL8cdbBSYjUWCrSoRPn6AGf5KMRwMUYpBNZDxg7hjzhw9lpc1LX1poxdYH9l9460eSDKBAEBAFBQBAQBASBRCKA6UAiDROjBAFBYCLPx/G6AiBx4iot6ZBljPMGHBBOYENIZyasFUCZpSS3HBEQx00Re82CcyOjfngz0gX8jhWlcKKmy+TCgfMG5JdVSrHPRVGKOOTqvbo4Ac+KS9jN4e3UoGwf1ktx5Op06gg4d1ixw9ZiEfHGOHvg8KkoYlzQZ9kpxX0LUhwG6eClW9Fxq9hOmynzLYLjhuQjCAgCgoAgIAgIApWLgKrcpknLBIFKQWBqbQNhbo72HLdSS9/OG3D8hBMa5OdFx8V5E41LOXNT5Wx8JtuTklco541SuZ2kUe2G8wYUzlNKsa+FiZ0CcOCAPBlmup6UoBMne5s8LTrG9XBFFEluHf76IuIBZw/nNzlN3KjyINVguY+6oY/iKdiXfrmdF21BZqcNbgzTay1uvHwFAUFAEBAEBAFBQBAQBAQBQaDUCEyvs1znDXbe2O+8ibNKxWUE+NXmvAk0vgIT4rhphk7N7uiIXkSbhbcxUancTlIjHw7hvAGF+Uop9qk4xKaE6w16OOzSaJMhm9PII9fNlVOzEZkPNzRXp1EJ5ZSFHsvFVrQrWm7tDorOXbMNBPQuG3HaaCjkIAgIAoKAICAIVDYCqrKbJ60TBIqEQMnUwnljHps6Z/XWtHb7TEv13E5whR+7S9YiqbiQCGQaDYWsp+p1wcmRGQQsuqMl4EgxOUop9nEok2xUCFcAKKqwUkrrV0rpR21QN4jcD+w0ZDPRtjiyJRJ05HZxA6ksiNhlxvbGYWvzU2QpkPdYm83ndMqmc1Zv676IWB6PYlDlKwgIAoKAICAIVDoCqtIbWA7tExsFgfwRwGNT5oXF56zaiuf5WA/E6cGJDorLt/nivLFxKPejOG6asQexoM5cXdAh4peF8wRkeEplP0mNbFwI542hOBmlFPs4VA5OnGjb0eY4IvnEI5DRO664nCGORn2RzfwLVmlN+JtBvLl+4nz0ETPlKwgIAoKAICAICALlg0A+luL+D8qnjMgKAoJAohDAC4sxd8cc/oKVWmnbrIznNTINafG0gzhv0iApO4Y4bpq5yyx2hGSvMn6BXWjnjbHFOHAQGl44VEqlOXFgD8iThe3ZyJYGFs1Jdq1lcMzqtMnQBsV5IA62XaQF7bK0/Wb6yeK0YUTkKwgIAoJAdSMgra9gBHDvB1VwE6VpgkA1ITB5vt3aXZZuQdsuXKMTFp/jIJ2IPbBQTJ44b2KAKRO2OG5K0FEWO0CyV2ucH+mScJSAkKOU0s4UxAtFcN74KUqvUna9StlhilRgVw7s8xMFPqZthQoDymMTwD1pFGksY0pplCJSIMVhOlnOY1FoXz0RgY5a0fbQ41nZ+WAwX76CgCAgCBQAAVEhCAgCSUKApwVJMkdsEQQEgaYjgB03U2ttPcd0aUkW/7ALAsficx6EeDSxAIHSc+G8CVO6lHCSiACvBJNoVuXbZKnokym95ca5kZ4Dx4jhKpWrPlMi9zCbE8evSSlFSqVTipR27CCE3YUgcj8Go/IJldVAIKJcbEZD4+UsgOnoaWC90Hn8cq1ohXYp0hf9BQ1QICQIJBABMUkQEAQEAUFAEBAEBAFBIAqBqTyHx1x+OZ7TH7e8/YOscd5A3lI4ZqKsArqwYqcQSCfkkFgEUom1rAoMs9jBkXszsXBPl8aaHYQcpRQppRAtGsEF4KfGVKSU0nYq1bQwRUo7g9D+sqIG7kv+Or4W+FkykIrPI/uDtlusE4T4wjWK9l3OfkQKu21sqQo/SvMEAUFAEBAEBIFqRICnCdXYbGmzIFAtCJi5/L7LtKCOLewTHs4bEDCwmAVCPJpYIDojjSvOmzRIEsVIJcqaKjTGYudF7s3Gaj9aGgt2k6OUIqVsMrxihX4nTjherDrDepWy26pU00OliqsDJ1yK68iNUhQnp1KencAj5dN58DKtqB1f2OfWWTSHCflCgoAgIAgIAoKAIFBhCKgKa480RxAQBNIQmFNvEeb0bXluf+jSLQL5xnkDppXxepAxE8VdEueNC0XiIlhHJs6oCjAoryZYvOjOvQCcN6D0EnDegPw5Sqlmc+L460U87MgJpyFTTZTfhVDFQmP5svwXbLuARbuw4wbxaXU4CgkCgoAgIAgIAoJAxSHgmwtUXNukQYKAIBBAwMzpd1kaj0sF14H+tYB/jRBQoBO5XzTyW7No5XIgKjoG4rgpOsS5VWCxgyU3SSOFkxZk0l4I5w3I49gxpZR24tip0h/DjhxJE9kYKCc0aTusV0QgyNRZFoHwzmGPLNpnyVbUuSXRPMc7X/peFgsEAUFAEBAEBAFBoKAIqIJqE2WCgCCQKATSjZnL83rM7THH32dJnujr9y14cnDegMCx+PoAQjydODOdKZwyQUAcNwnqKIsdK/mbA+cNKL0knDeG/LlKKe3AUUr52RJPBALRfWL52A3stEk31R4D2y5ub6Gc5byFPl1OOIKAICAICAKCgCCQSARwr8+FEmm8GJU4BMSgikJgprOTfvvF4bhB0+y5P2KGjPMGaf/aAWmPcJHxUhIrHwTEcZOwvrIa7UxJP3n9TTMOHIQBPtenlNKOHD9f4qVAQEVWajlsOGxA6UJ236/SWtE6C9VoH/xM9synywlHEBAEBAFBQBAQBBKJgHOvT6JtYpMgIAiUHoFZdZae46/dOUUr85zftsheA9hx+wjnDQgps4ZAPEhywQniUR4pcdwksJ8sdqSA8jct/eSN0gHnjSF/vlJKO3CUskN/nsSbhkD2Z0VVZAWWw4522ASLbLVYa82YzU6byE05OlcOgoAgIAgIAoJASRCQSuMQcO71cdnCFwQEAUEAqzzzpyM9F8W7bjJj0lTnTfa1S+b6JbfwCIjjpvCYFkyjxQ4UUH4KcVrnXsI4cEzoL6mUEkeOH5CixVWkZsthZ3baeP29IXvgoWi2s5UScSFBQBAQBCoPAWmRIFBBCDj3+gpqkTRFEBAEioTALLzYknVvuHANH83XWwsYjgmb6rwxeiRMBgLiuElGP2S0wmIHSpgyFtAb6XASG8os7c81Dhx/aPKVUgFHjlLKZEnYaASiMbQcdmanjVepxQXWXci+iOPlZV6OxAQBQSAWAckQBAQBQUAQEAQEAUGgTBAwc/x1O6Wogef+uZgtzptcUCoPGXHclEc/pVlp5eU0MQ4cE6apy8jwO3EQ9wsrpdKcOUoFeX75aozHbzVUkXBYDju70wb9SQSnzSYda6gFn80LGiyqx99ORWoWZrEQEL2CgCAgCAgCgkDeCKi8S0gBQUAQqGIE6nnqj7k+5vwbBZw3nJEBl8Y6b+LXMBkqk6yiIcBLvaLpFsVFRsBiB0njqsDJbSh/DXDeZCO/VqVUVueOUpUpgxNMqai2paIwIUopzQd+KS4XT8SiisWUll+DHTecoAXOFkrEhQQBQUAQEAQEAUEgoQiohNolZgkCgkCiETBz/TU72Dvt+Tdbx16s7ZxoRCDOmwhQyoyVKjN7xdwQAtHOm5BQxiRO8myUUUFkZjbHDvIjC1YQM95LHT1bsxy2ubDGQ2ERLtIgIrtQl3Z2OL9MdtugjUIWCQaCgYwBGQMyBqpsDBC3F2RxmEAi+QgCgkCiETBz/S5tzTJe+dYFWNPFm4/7DXLNmgPxINnriSCPKH5NQ/JpRgRMj0dXKdyyQMBSikDFMxYXAUOFqwXOm0qlFHtVotum+OJHaUT8gTyuvAjjiSd67Jyx821d8Lcv5Vy8a9FNCsqSRWw1+Un7mxJop9iVrHEj/SH9IWNAxkDFjQHu0iR/sbDzU5JtFdsEgWpEQM/1ueGY+6cwl+Y46QslYRlBxDNuPsR+cX4j03LLIuUjR5efg7g4b4BCaUkcN6XFv6C1W0V34MBceAZAiAtFIRB/YYu+QloO21xIo3QaHvuDTJRw8oKIf7FbrLWOUS3HXYEERNAmkDEFcVBDQwPFUX19PQkJBjIGZAzIGJAxIGOgOGMg7v4LPu7RoPB926QlFARyRUDkioOAcdws1lrxD8EW4QdckKnNv1YwvHBoznGzBgnnkzhvKIkfe7WXRMvEpkYjYDkOHBM2WlHGgnDeZKOMCioys7hOG+Btw5YyF1Rlpzu1sCO5XKztEsU94oYAQi0IMRnEBBxhNoK8kMX+OCEZBzIGZAzIGJAxUPgxkO0+jHxzzwb+5l5u4kg3I0nr+xSQAAAQAElEQVRVgoAg4EPA/HmJmftb9hKAHThOhGWNDEdjv+Z8NuXTBT19/rz4tY5fSuLFQCBVDKWiM1kIWD5HTvNaBkeDkL1lMR0HC887ESZkDdwt6flx5VJcxp+nrAZq77jak+C4cW8ElhXYVYO34E+rVzS+tobG1LWikUKCgYwBGQMyBmQMNNsYkPtOtvsu7s24R+NejXs2HDiG/Pd2nrTIVxAQBEqEgJnr67k/z7X9ZjjLAT8rY9w9r6N9NBnLSmbzIyCOm+bHvKQ1ls6JU9JmN0vlKnTx9Cot3NXQPmEdfRyohgayOMTfAqI+uH8QlorcGwBjYSZ7mPxNqm9BY+tb0bSGFjSPUlRXKgOlXkFAEBAEmoqAlBcEKhQB3Jtxj8a9Gvds3LtxDzf3c/89vkIhkGYJAolHwMz19dyf1wBmLWAbrihf5w1l/HAFEfnxa54IYWEVDAF7HVgwdaKonBCwfDtxMsXLqU3lYqvlXAfNJCib3djyGD5ZgxfqbBqKn2/a4p/gzaxX2mEzxwpbX3x7pAZBIOkIiH2CgCAgCCQZAdy74cDBvRz3eHN/h81IIxQSBASBEiPAawqsCfxWwHmDtYOfFxc357JZm8TJCb/0CMhqqvR9kHgLLMfBk3hDS2hgvOeZr6YhuyyHZS6UoezIpHeiOoXJIqOHzPtuqHQf0xZM6hAHYav1f1bL0hlVPTVLSwUBQUAQEAQEgaIhgHs57um4t4Nwr0dliCMUEgQEgVIh4KwLdGD24uhEXjtvzLnsrS387bH1+TmIx699kCtUDAS89WAxtIvOikLAEgdOZH8W+8IVPknt+ryLM96QE2lY3szGFXAv9hY7kxyaXq9oujhtGgeolBIEBAFBQBAQBBKGAO7puLfjnm8IJiKOUEgQEASaH4F6XaVxrPDagOfhmuUcwmsIh12wwF6TFEydKMqCQLH7M0v1kl2OCBgHTmzoOHgy5Zdju6NsznzBMhdSr6TlsPKZ6Pi3OqI+76kjW5l+x7FXRUliaA9+gUM4v76eponTpiT9IJUKAoKAICAICALFQgD39vn1DfpfD809v1h1iV5BQBDIjgDWBbaUvSbQawSf8wbzcjs/+9HImrVKsIStP8izU54NdlqOxUMg0Y6b4jVbNJcaAcvn3Cm1LY2tP98LlRV/zYs1wX+Coj5Ph62Mp0/kl4lVVKQM9yLPNwnEMZGb0SCPRxUJblErCAgCgoAgIAiUFIEZDS30P0bing+CMSZEXEgQEASaDwGsAerJciq01wb6DQo8L3eYjVoneOsNoyVziDVKZoncc0UyHgH0d3yu5AgCzYCA5XPiVE48RXFtwaNNcXl+vlJK6yAO0Q2W4tOV4yas19dnyCC3dIQJGwgW1DZYNEe1QFRIEBAEBAFBQBAQBCoMAdzjazGR4Xbh3g/iqHwFgaQhUDX2YOd9mvOGeJHQCOdN5vOZdVYNqslsKK8Ek2mYWCUIJBmBzJ7l9Aub5bAyXxC9FgdOTHPh1ToUoW7vAu2Vae6YaQtCEHbbzMnrVWjNbbHUJwgIAoKAICAICAJNRWAO/4aPez7u/SDoMyHilUXJbw38aAv4MIt/0ZtWp2jyAkXjmcYx/Ttf0d/zFP0zV9FfHP7BoZ/AQx5kIIsyKAsd0AWd0M3qkw9ElVuItQHWCASnjSL7Y9YQnAqsLTgd9zXnslm7BOWM4iAXKbtuxISKhUCufVis+kWvIFDxCERf+OKbHXlSOtdJ6MKF2ZTWsg1mi6ThNm/oXuAbGmi+fri2eeuX2gQBQUAQEAQEgcQjUEEG4l5v8T0fTTJzAMSFio9AHU/55rJzZmotaefMqHkp+oudMaPYQTN+AdFk5k+rJ5rFNJtpPntc6rlMHZsWNV0ED3mQgSzKoCx0QBd0Qreug+saz84g1A0bYAurlW8pEeAO1GsBx4Z6sghrBZ101g467hz8sg4rY+Dqyiglmc2FQL7911x2ST2CQJkiEHGVdFrSmMmNLuOqVHq3jaOO40RwpJfyoqrtY4MQgur4VzhOylcQEAQEAUGgSAiIWkGg1AjgXo97Pgi2mBBxocIiAOfIrHp7F82/84j+madoDDtnprDzZlY90QJMBAtbZaw21IU6UTdsgC2wCbtzZrGNsDW2sGQUBQGsATAE8LiUqcDe+aLsJAeNOT8zl2GltnY5NjMC4rhpZsCluupCABdUtDjzBRASNvlPSLsM/0yiszJdJDPl6cJFP8BWUD3ew1P02qQCQUAQKAACokIQEAQEgUYhgHs97vmgRimQQhkRwKNJU+sUjZ5vO2rGLyDCDpj5ZlKZsXTzZsIm2AYb4ciBzbAdbWheS6q1tkxrAJNn8Q+9Zj1BOf/Eas7vBA67au3snPuuagGShgsCuSOgAqL5XujCThuvPPQysUsdWyBNJZzkKPP52Nxf92LORiBuqLntkPqSgIDYIAgIAoKAIFBtCJj7vgnRfsQRCuWPAP7cAY8g4T0zeDRpSi3RvIbSzPHyt94rAZthO9qAtqBNaJsnIbHCI6DYMeNp1WsFnp8T3nWjifTjU/7z07/moBw+3prECJff2DSWl3OYb7+Vc1vFdkGgIAjYWxBzV+W/UOZeykg6F0Z9ATY8ItiQ4osxQks5MlTmHzFfEBAEBAFBQBAQBASBKkJgZp0ivBB45PwU4REkvGemUpqPtqBNaBvaiLZWStuS0g6sAbAWMGuCgF3u2qHx64R81zCwJWCDJAqKQKqg2kSZIJAABMrRBP+JiIuk5b/Guhdeu2W4KFqOgB142x9tiRIcLYvMiwpLULtUKQgIAoKAICAICALNiIBlNfDP+AmYfzRjmwtVVS1DN6U2pf/paUItEV4IXCjdSdWDNqKt+AcrtB0YJNXW8rKL59/OmsHiRQHWCAH7Le8c5WyyfGn/2iNQRhKJRUD6LL5rJEcQSEMg7YLoSjhXTSeNi6MTzTvwygZ1Eie9+pW97ZF5eVcgBQQBQUAQEAQEAUFAEBAEmhWBefWKJi5QNHK+oql1FuHfnJrVgARUhjaj7cAAWACTBJhV1iZg3QAiLBSI9K58J0rex14w2HIeN59YellbZ1iH8jmHwnllkE60ieK4SXT3iHFJQqAxFyK/ZzuuLf6T0C+v64u8+NlOG51P7GmPlImrTfiCgCAgCAgCgoAgIAgIAs2FwNyGlP7r7tELiGbUN1etya8HWACT8ezMAkbJtzgfC5tH1l43WNpZYztWIpwpvE6w1wy2TXYZO+5fg9ic9KNfPj03muOvL1pCuI1BIJf+aoxeKSMIVBQCmS9AERfJRrQeF0b7oovCrJMvtIgZ0i8bc1zome0xJYofwubi1yI1CAKCgCAgCAgCgkBSEZC5QHTP4J+V4JQYM9+iWY112ESrrigusAFGwAqYVVTjmrEx3tpAkb1m8FWu1xS8tmAW1hqFO2dtnaw27evZk5YljEYiII6bRgInxaoHgXwvPLgg5opObiegogayXJVh/crLcmUkIggIAoKAICAICAKCgEFAwuZDAD6aSbWK8M9KcEo0X83lXROwAmbADhiWd2uax/rwGsC/RrDXDvGOFWNhbmsRW9qv3+ZkPua7hsqsTXLz6StBSxAQBNIQiL8g5uPNhqx3MVR6y2NaVaQIMtpp7mYqNyYRQUAQEAQEAUGgyAiIekFAEMiAwLQ6Rf/OVTQdL3PJICdZ8QgAO2AILOOlJMdDwFsLYI2AtQLxmoFCH9uJYstCBmuPkEhsMrOsrTO2sGQUDAFx3BQMSlEkCHgIZL7A2XK5nny2x5y0MwcXZOKPKWvSzCr9V67bpe8DsUAQKBsExFBBQBAQBCoHgfkNROMWKJpcS1X50uFC9yT8XsASmALbQuuvJH1mLeBfG9hOGgrs2M/UZlM2k0wua5tM5SWv6Qjk0k9Nr0U0CAJVggA82Pk2FRdCr1yc90Pp3TZ+3SjnT0tcEKhKBKTRgoAgIAgIAoJACRGYys6af+crmi3P9xS8F4ApsAXGBVdeQQrDawJ7XRG/pkDTIRMuB342QrlsMpJfHATEcVMcXEWrIJARgegTz77Aai+54z63d9vYThuHlaY37QVkaRLCyAWBfGXq6xto1qzZ+RYT+SpDQMZJlXW4NFcQEASqBgG8SHcsO2ym1Nnzt6ppeAkaCoyBNTAvQfWJrTJuDYA1g+1gUd6uG2bqNYZuTfqYjV6baGE5JAQB6aOEdISYUY4IpF/0iIjy9V7bF9b49ofzgy8is6gmvmjZ5cyrXUD/jh6vqbaWf8LK0gJgbeRnz56TRbpw2fPmzacTz7qCDjjxQhr88VeFU+zTNG78ZPrhp+E0dcYMHzc6irYDh/ETJkULCLckCDTHOClJw6RSQUAQEASqHIGZ9Uq/fHhOQ5UD0YzNB9Z4eTGwb8ZqE12VvQbw/qUkuEagtN364caE1xjh/HAa8+4wz05Hr4nsPDkWCgFx3BQKyYLrEYXlhkCuFz//SRe+AHqecHI85PaF0M/342LrsmX8/HKNT5k0jU68sI+mL776IWsz/vr7Xy2LMr8M/yOrfKEERo4aS2P/m6bVffPdzzos5GHatBl07LlX0SU33Us33NQvq+oP2XkEDC6+6rassiLQfAgUe5w0X0ukJkFAEBAEBAGDwKTaFE1YYFISNjcCwB590Nz1JrM+RfZagNI+3trBt+uGpTw+J/jrX4vE6WKxwDfXNU+gkCRyQCCzSK79k1mL5AoCgoBGwH/x04ycD9HOF3NhNGHQk2487CbMubLECi67zBK03spdtH0ffzpEh5kOn3/5nc7u3KYNbbD+mjreHIeuq3ShnbfsTuusuDzt2nvbglf5+VffuzqH/vMvTZo0xU1LpHwQKPY4KR8kxFJBQBAQBMofAWyuGT0f/xhVOfOucu2V6XUWoS/qGqq9L0z7TUik1wpE7m4bs4ZgVuirQuncko1f6+SmX6TiERDHTTw2kiMI8MXPuxAWGg5c+PwXU78H3LzbBnX6+UgbUny9tYpnnqmm2cNttt5c1/nF0F8JO090IuKAd4d86Dh3tu+5KbVs2TJCqjismpoUnXbSYXTjtefTmquvXPBK3v/oi4DOT7+wHVQBpiQSj0Cxx0niARADBQFBQBCoEATm4NGouYrmwXtTIW3KpRlJlkFfjJ6fIvRNku0stm1YC2BNEFWPt4aI33WDtQjWJFHlC8HzbCiEturWIY6b6u5/aX2jEWCvia8sLnq+ZGw0+oQL6oorbDzoyPccO5Xnudm8+/pooqYvv/5Rh1GHX3/7kybMmKmzem65iQ6jDgsW1NLcufOisorOw41w5sxZBBtyrQyP1/w6aowW32eHrXX43uDP8353ki7YiMOMGbNo3rz88cKLmkFxVTY0NBB0x+XH8efPX8Dl7H6Okwnz4dSbNm0Goc5wXqY07Md7ljLJ+PPmzZtPeL+Qn9eUOOrOV9+cOXMJGDWlXikrCAgCgkCREShr9bPZaTN2AVFdWbeiMo1Hn6Bvqvu9N1gLSybNEQAAEABJREFUKOcVC3Y/+9cMNifumL4GiV6rpJdPX/uk60ovJZymIJBr3zSlDikrCAgCEQj4L3gBbzRc5yyP/ACfeeZbySdux44daNtNuummfvTJVzqMOnz+5bea3WWJxajrKivouDlg0f7Ka+/SVdfdRXsdfTbte9x5dNHlN9Ozz79Oo8dMMGI6fKb/a3T0yRdrGjsumAeBNwZ+qPMg439k6awLrtP8777/BWIBQv0PP/YC7XbY6XTgSRdpG6696V56a+BgdorMD8iGE59+/o1mbbjayrTn7tvr+MiJk+mPP0fpeKEOgz74TNt/fd9+2qb+L75JBx97Hh108kW0D4cnn30VffRxNP7HnX6ZLjt02O8EfIAFXtR8+vl9AubV19fTe4M+pVvueJgOPf4CrRt6H3zsefrx518Dsv4EHC+vvT6IUM/ex5zD5ez+6XvbgzQsw7uM/vpnNN1w6wO0xxFn0CGnXqLrvPPex+nTz2xM/XWY+JRp0wgy6F+0YZ+jzqHTz72GgEdtLaaERtIO8dJsjBm0eZ9jz6X9T7hAY3HXfU9G7hCDHHSHxwnaBj4w/OyLb+myq28j1A196AfUH+fwgwPs5Vff1WX2O/58Akao55vvhhLGMPSCIGdbLUdBoFIQkHYIAs2LwPRaonELmrdOqS1/BPDeG/RV/iUrp0Tc2gBrCawpdEudNQbi4CMEuflICCUWgbg+TqzBYpggkFQEsLsik23+k82TjfNOB/lW4Ipqe9aNDquh8vbtbt1zUw3lT3+NpKh/SsLi+cPPv9UyO/TagpTy8MIOhGvYSfIQO2mGDBuhZXCArqfYmXP+FTcHdO6+y7bI1rt3+j30XGBnC+q+7+mXdd7O2/WgxRdfVMviMGHKVM2fNz84o8MuDNT/8qCPIebSFz8Np3uefoluZ0cCHBNuhi8C/vsff6k5PbfsTossshBtsuaqOv3JZ1/rsFCHeXPna/snTv6Pbr79IXpiwNs03bfTBs6imx54KtJ5gxczY7fTG29/SMBnxJhxaWZhfN7/8HN0+2P96YOvf3B1Q++AQZ/QxTfeQ0O++Smy3EOP9qf7+79KqMcIoL7B3/5E5/W5g959/zPDdkM45C699g76xPeyaLTnHXaEXX/f4/TGmx+4siYCR89p5/YhyEA/3pWEvD/HT9R4XMhjxe88mTVrDl1+zR309Ovvkb/NKPv2Z0PoZHb44N+9oMNQ3DhB21BuMPf3dfc8Rt+N+MsU0Vg9wf0Bh5LLdCLzahfQjeyceviF1wNlYM8Vt95P77z3ie5X6IbjzCkmQRgBSQsCgoAgkAWBqbWKJtV584ss4pJdYgTQV/9xn5XYjGat3qwBMOciwli1yHyCawdwkY8wTDbf1mHn+dcsNid49MsGcyRVTASy9Usx6xbdgkCiEfB7ooOG2hc4wwv4VAwzjzBQj2VfcKEzwHf12fluUkeC9mhWmR/WX3cNMovoL4ek/7vUTz//phe3aGaPzTdEoKm2to76shPCPGp0xlEH0iO3XkHP3HMdXXLKUbRkp4663NU33us+foMdPqcef6gu/+1vf9Dgj77ScdyUHnr0eR1fZ8Xlae//7aTjmQ5wvMAxY+o/n/U+dde12oYTDtpTF4Vj4ennXtXx8OHnX37Ti27wN914PQS0dY/uOhz0yVcEh5VOFPCABT/eJ/S/bbakO646j1544Ca65tyTyLwkGs6b3/8cGVkj2gK5K848jh677Uq66epzXbnnX3qL3mSnBBgH9N6W7r72Qnrxwb503QWn0EardwWbrrr9Qfrt97913BxeGvAOvTb4c53ce/ut6K5rzqfn77+RUAd2ISHjjkefowkTJyOqafr0mXTVjXfrvl1lqSWoz3kn63agzl0cJ+B9z75CX38b/AewN956X5fBrq17r7uInnmor7bx3GMP0XrRj/7x99XXPxAcgMi88qzj6Y0n76TXHr+dbr7sLD1e4Sh6nXUiP1ca+OkQ6rH+2nQnt/PVx26nh2+5nDZfz37R9off/JiGT78HnqEf/rAxO2yPnei+6y/WbUWfYZy++O5HuVYtcoKAICAICAIxCExZoGhK+qbLGGlhJwWB/7jP0HdJsaf4dkStAdLXClhTYG2h7XHWGoiDj7Cx5Op0FUTZQ0V9ZyhV0UccN1XU2dLUZCAAh0D6hc5vW/CiZ/mEzcYSc6FtsNIvzn5N5Rpv2bIF7dTLfknxBx99mdaMT774RvOwG8W/CwZOALPL5jx2muy43Za05BKLUefOHWkLdvBccNZxuhx2fXz2pffPTRt2W4v22q6HznvwqZdo6tTp9Onn3xIcGmCeeuLh1KJFDaIZ6bcRf7k7Pq46+wTaeqtNaeGFO2sb9th1Ozp2/911+f4DPwi/l0TzzT9pYSEPm8HcZKN1EWgHw/c/DNPxQh96brguHXf0AfqRs3bt2hLwOO/MY7UzAnXFOSPWWGFZuuLiU6k7O5nQD4sttgjEaV7tAr1jBYne7Hg6/JC9aKUVl6W2bdsQnHLnnXkMLbPIQsim194YpEMcUO7Rl95ElLbbdAM6+oh9aeWVlqf27dvpOs7mcsah9/6HX5D5DPrwc707B3kXs9Om2/prEtqxEtd54rEHa8cIZF9706sL5yF22oC/645bU5cVlkFU27hNr83owpOOoKP22ZXasc06gw/f/WA/Fge80C9KKaqpqdEvqL7i/JO1fBfGhPL4rLbs0nTWmUfTKtxOjLGlllyczjjpcFfD3//868bxCN57X3yr03CGHbj/brTC8kvrtqLPLjznBO2c1AJyEAQEAUFAEGgUAti1MbW+UUWlUAIQQN9NqU0lwJLmMcGsBczagKcmbsWWbw1hM4NrDJtnHyGKuZGdkmMSEaieUZ1E9MWmqkEg+kSLuXgy21x8owFiATdDuX/3Z7Mq59jDeeEwHlv5Z9RYt2F40bBZvG63te3cMZn//G0vcrGDohc7TQzfhKuvuhJtv6m9Q+fPv4K7SA49aE9COeya6PfQs3Tfo/11sVMO2YeWX24pHc92+Oef0VoEi/GNN1xHx/2HHR3nEHij/g0+XoSX0hpHQo8tNoaIpg4d2lOvjdbT8Y8+HaLDQh8OP+h/pJR/XJF+TOuAPXfWVQ0P7YrRTD703HwjatOmDceC339HeW075IA9gpmcwi6nKN3+coexs0epoE0Ld+pEt113gd4ZtG2vLViT/f3d6Us4+5ZaclGb6RxralK00w5b6RQeR8KuKCSUUrq/Ef/0829o0n9TEXWp55Yb07577UwbO44zZCyysO1s+mnY7/Trb3+B5dLqq62k5XfduZfLyyWyefdu1KZlq4Ao8OnWdSXNmzhxig5x+GfkGASa9tlzJx36D3AS7rXb9n6WxAUBQUAQEATyQAC7NbBrI48iIppABKbWWYS+TKBpBTUJzhYi/1zJH6fAR68tYrPTM6LXLgGVkmhmBKRPmhnwsqmuyg3VF7dIDIIXNvuCSYH3okQW8zFNGbAC9VjZds8gP1g/dFQqYQcCHntB+7788jsEmsyuByT8i2qkzQJ+1ZVWQDKSVuyyrOYPGxFceLdp09rd6fDpj7/oHS54pGfnnexFvy6U5fDH37YzCI8fPfDwcxSmp597zdXwj28nBZj+971stMHaYLnUc4tNdBzveMFjQTpRwMOSSyweqa3L8vYuFLyPBY6lsNAKy9n5Yf7fjgOrMzt14EwI5yO93LJLI6AJM2bSlGnTdNw43lBu8UUW1rzwYcklFtM7g/wOGjyyBbnn3/4wDXP0wYDX30O2pjFjvRdQ471FYOLxpyNPv5yu7HMn4aW/2LkV9avTluyogjyce+dccxvhhcDoU7x4uLGPscXt0Fl4oU6oiurqvJ99//zbfkE1dithF5IWCB1WXnH5EEeSgoAgIAgIArkggHfaYLdGLrIik3wE0JfYPZV8SwttIdYKWDNk0Otbc/jXIv41SobSOsvMk9LLoH4tEjj46wlkSCJnBIruuMnZEhEUBKoAAXORi29q8GJn+a6GysnyLnyW3m3jpeO1lmvO9tvYuyre//Qr1zn2ifMPQXgEB4/e+Ns2arS902OpJRfzswPxJRe38/C4lH9RDCHsyNlm4/UR1bT3HjtSKpX7ZfJv346IVz/8jKJIK+bDhEneTgpO0gcfeY/+nHruNfqfivDPQKBr7noYIpq+GJL+zh+d0cgDdgdhV0pUcfPoE/Im+HZ+IK3JDEqd8A7jnH/n6rLMkh4zFFt8Mc8xM37cZJ07dvxEHWYqpwV8h/A/J0VhjncXmSKTJ/9nooTH1047Yn/3sa2vh/9OeOnv2VfdSqecczV9/OnXriwia6y+Mt1w4Wnu+3/goHvmjffoslv60REnXUz4tymzowfyuVDLli0jxZRyTnhf7vz583WqQ9u2Oow6tGrdKootPEFAEBAEBIEMCOAfieSdNhkAKtMs7J5C35ap+VnNxhrAXirYjhqkUcg/hfCvJZBHgR06lPbJvlZJK5LGEEZxEMh9RVKc+kWrIJA4BMxFL92w9IVUukw6J/oki9HF7HqyL75+TdE2sbBfqALjW25mP9aEHR8jfv9Hv1D4kx+G6pZu3WNTHfoPyy69hE5O8i3ONcN3mDTFfiQGuxbwThFfFo0aM57wQljD6//Sm5TPQnyZpeydK9CNF9ZG0Q0XnaZfZrvT9vY7dVAX/r0Kj/EgDsIuFD+BZ+hDn4PH8JoSwvkQd5Oe4nt8aLFFPUdLtvqWXNLGYaRvd0u4zH9TZ7isJRdfRMeXWcruv0zltKDv0KFDOzeFFyxHYQ6ewR2PNLkFOLLzDj3pgTuupluvOJuOO2APMi9AhmPvxn5PpP2r1rrrrEbXX30uPXDTZXTmkQfod/GwGr1DC/821e+hZ5AsCq3Yxd5Ngz5bsKA2so6RI+3H9SIzhSkICAKCgCCQhsDseiX/HpWGSiIYBTEC/zY1k/u4IMoSqyR9TRC1dtBrjHRRp1XpGdFrGEc8Y5CuC+JRNoEvlBsCje+P3PSLlCBQsQjYHu78mucvE7h4WXDWRF/kUIPtOVfurhOz0A7ogGCF0aLsLNh8nTV0qz7/8lv6+hv7X4GW7NSR1lqzq+b7D11X6aKT/p0vmuE7/Dvafl/O2quv4uOSfiTljnse07ye3dbRIR6h8b/QVjMzHEz9i7B9a66+sn5pbThcd+3VNB8v8zWqPvvCexQM/xKEfxYKE961A/mh//xL4ffjgN8Umhja/WN0jRk9XkeBd6dOHXQ8l8NKKy6nxabPm6edbToROoweY++OwmNRizkvNV7RecwH5aY4DrZQMf1S55kzZ+kXICMPO6K6r7UaogQnThhvkza4Rz1ipJQi7Lbac/cd6JrLzyL8wxScb1D6fsTLscFfdpklaAd2vp192tGEfw7DC6XBf+uTr1zbkC4kreTgA52ffW6/pBhxQ3DmvD/Y27ll+BIKAoKAIFDdCMS3fg4v6MctiM+XnMpAYAL3Mfq6MloTbJMSCbkAABAASURBVIVZC5i1gR0q4qlNUDCQUnjPg8sxOsDwr1WQzoUaUyYXvSITREAcN0E8JFXlCPgvXEEo+AIXZLgp+wLpJmMjucoZBVbGq6CijNlGSQWEvXraO2ve+/grGjT4c92iHXptTlGP95iFLXYkfPX1j1rWfxg5aizh75fB67qy7eRBHPTyq+/Qr6PG6H9SOvXEQ+mkQ/YGmx56/nXyvxxZM2MOKzk7IuBcGTb8jzQp/GvSCy8PpP4vvkWwBQIYF29/8CmihB0jKyy/NC215OJptOMOPbVtEMTLdBEWimBTWBecI68MfF+z11ptZR3meujCbTCyeGeMiZsQL5h+xXnvzHpreA645bssbUTo2RfecOMmMmfOXDr1vGvowJMuoueff9OwadVVVtTxQexkmTp1uo77D2PHTdCYA3foQN74CVPotdcH0RtvfkCzZs0Gy6UuKyxDPZ2XWE+ear9/B4/VQR5k+s4UwHt8dth2S5OkOTPnuPFCRvBeHzzaBp03P/Q0ffPdUO1wRBrtvvfBpwnORqTjCO3GmIvKz5QH/XAMRZUTniBQNQhIQysKgQZuzURe0HMg3ypAAH1d14AfSiuvsfaaINNaJT4vCo24eUJYNrNcdJ3xa62wdkmHERDHTRgRSQsCRUcg+kJGcWwr/SZjX6CNoTEFTXaZh+YFxNiFYRalPZyX9YabtvoaK9M6zq6Eq+94iL4c8gNhoY4F58+/jKAbb39QF8EOEvybj07w4Y8/R9HjrwzkGNHJRx1AHTq0p947bk1rOH/tfFe/J6i2tk7nZzqsucYqbv3X3nI/ff3tz7p+3NjGjJ1IN9/2ED328lv0xICB1Klje60Kj4DhUTAkNnceDUM8THisa7se3TV70Edf5PUIly6U4QBn1nPPv0GTJk2hhoYG+vOvUXTrXY/qv9hGsR18/4aFdDbCP03ts8PWWuyFdwbTK6+9R9hBA91//TOa7rjvCcK/hUGg9062HOL4d6WDd9sBUe1g89v09z9j6J77n3Jt2n7bLbQcDluzc69zmzb6RcfX9r2P8HJhOFrwmNvQYb/TtX37acyHfPeT/rtvlGnXthXd3/9Vuu/ZV+j2ux+jadO8R7cwHgZ/9jXEqMemG+gQ+H/21Xe6zFU33K0db+hXZMKp8dpbHyCq+3+RRex/n9KMAh6UUnTxBSe5f/l9xa330/+OPJOOO/0yOvS0Swn/tmYe9Yqq9pY7HqZjzrmSLrysr7t7z8hlynv7vY+1/iNPvliPEVNGwsYjICUFAUGg9AiMna+orvRmiAXNhAD6enxtpS19vTVAcG1ggxrrJPGK2YLuMTbDlZBI6RCotNFbOiSlZkGgAAjUU7qThtdqrFm5C60Gx5HjhhFluEDFfNu0aU27+/72G46ZuL/nxsL/4vNOcv/m+Zo7H6b9jj+f9jr6bLrw+rsI7y0BMJdfeCrhMSzE59UuoDvvexxRwmNZW26xkY5jR8/Jxx6s49iJgx05OpHh0Lp1K7ro3BP1y27haLrytgd0/bsddjodf/419MVPw3Xp848/lLBLA4lPPhuCQC/G1/LtPtHM0GGLzW3b8P6bocNGhHIbl8RfoAPTJ197h44860ra/fAz6PTL+9IQR/9JB+1F669rP66WTw1HHLo3mRc9P/T8a3T4GZdr3addeiOZf4E6j3EI6z74gN3dv2z323TqpTcQ/lULNhy59y60zNLei4/x2NJljDvyfh01hvByYTg09jjiDLrgujt1v3dmx86pxx9GStmTkk6dOtIhu9tOoi+G/kqHnHoJnXz2VdoJcsYVfbUTCI9Lbdtrc6jVtN9evXUI/E+++Ho65pRL6PRzr9FODfMC5P3ZNi1UpAP+bevS808m59EsXYtx/B282w507JEHaF74MH/+Avrga/vF1kP/+ZfGOS+ChlymPOR/4rwQHGN66LDfwRISBAQBQaCsEZjEC/h52HJT1q0Q4/NFAH2Ovs+3XFLlG5w1gLsmcNYI9g9Liuc86ZZHrTXSpYSTRATEcZPEXhGbKh6BgAdcX2RVoM1WlNs8IFFdiZ7OThO0etteWyCIpc6dO9IVF55CB/TelszfiUMYi/A9uOztV55LK67g/Y31q6++5+7+OPao/fkm5/XFKiuvQPvvvA2K0xMD3tYvL9YJ3yHlOAIMa6GFOtE1l5xO++3UK1A/8vH34jddcgZtvZX9+Bd2hHzgLIp7bblJ5ONfKGdo9VVX1A4epL8aYi/CEVfKtrmmRQ2SeVHHdm3pkvNPImDjLwhHB17Wu+sudvv9eSYebrvhI4Tj69RTDqej9tnVfeEv+NALh84lpxxFvRwcwDeklCI8qnbQrtu7j4aZPDiYLjvtGNpv796G5YZrrrEK4QXE+Lcx7KhyMziyS89N6dY+59NKKy7LKe978AF7EPSZcQLHHpwgKL/rVpvR7ddfRHhszZTA7q+7r72Q0I/gwYFjdg7B6Xf/jZfSRhuug6w0isMqjq9Sdp+mnNCvcOUVl6OLzjuRXnr0FsJ4uvXys6l/vxvpkAP3cKZwtrRStg6k4FTcx9kF1bPbOgHHV6Y8lN15h60QaIfoBuuvpeNyEAQEAUGgXBHAi2qn11nlar7Y3UQE0PcYA01UU3bF09cWPEewvPMgsDYpu9ZVh8HiuKmOfpZWFgkB26Mdr9x/gjXGFxO+iNppvtA6VSrveutwShwUqfq11+xKbz51lyb/vzHFVbfkEovR4YfsRXfefBk9dW8feuKOq+nBO6+hE449iFbt2iVQ7IB9d9V6od+/SDdC2DmCPNAKyy5l2PTMQ311uc027ebyTAR6jjxsH13/03f3oYdvuZxeeeRWuvqyMwhtMXJwbhg9sNfw40K8iPeRe6/T9R5/zIGu2K4799I8tNFl5hHB7hNgM+DRWwnOh0duvYKevP8Gwst6lfLGm1EJLEDd1l/TsCJD7IDad6+d9Qt/X3roZo3Dk/ffSOeeeSxtsfmGkWXAbNmyJR160P+0DY/ffhU92PdSgm03Xns+ReGNMiC8gPjUEw+jh+/pQ4/ddqWm1x6/g0454dCAAwayhqAP4wT9g3owXoDxyccfQlEvMl6JnT/oR+gFTqjnjSfvpEvZWbjcsksatW5o+hf1uEyOAD9QHIZ46THyMY5YXH/x+Ncvw34n0JRp0wj4Yjzhn7I6dLD/XWvkP/9qWTif4MTUCedw9BH7amfPheee4HC8IFNezy031vjfw+N4IXZMeqUkJggIAoJAeSGwoIEIL6otL6vF2kIjgDGAsVBovaXQF1wLKLLXCp4l4bSXEx/zr1lS8WI6J9taSAvJoSAIZOuLglQiSgSBfBGoNPmsFzWVqcXI9Dw09sXUS2cqKXlEC3fq5D4WVQo8sNCFI6dVq5alqD6vOuEwgfMBjq+amvx372SqrE2b1gQcampyv+3UsA34xyk8FgXbMun35ymlCP/aBarJsT70D+rBePHriotDL3BCHUrhHI2TLBwfdd7/yHN0/nV30mVX30FTZ3jv5amtraWfh46g+594UVe46YbrBnaPaSYf4OzhIPKbKQ/4K9U87Yw0TpiCgCAgCBQAgcm1ch0rAIwVoaLyxoJF9hrBdA/WChnGe4YsaMi6doGQULMikPsMulnNKlhlokgQKAoCwQtjPlXEXyWjnjnNvE6K15WPRSIrCAgC5YGAUor238t+TAyPdR168iV01gXX0fV9+9GeR51NF95wF+E9NJ3btKEdt7cfbyqPlomVgoAgIAgUH4GptURzGopfj9RQHghgLGBMlIe12ayMXxPw1CGtcNSawxOK1+XJpMcavzZK19VETsUWF8dNxXatNKwyEfAupo3Z+liZmEirBIHqQaDHlhvTNed6/yw1Ysw4+vTHX1wA8K9Sd914cdr7fFwBiQgCgoAgUIUIzGeHzZQ6bw5VhRBIkyMQwJjA2IjIIqLy4QbXBDLOy6fn8rNUHDf54SXSgkCTEQhcXPVLwYIXWPOsakAuY63YCplRQDIFgTQEtuq5CeFFu2ecckRanjCSjcCG3daiB+68hh646TK66uwT6IITDye8oPiFB27S7xMy/5iW7FaIdYKAICAINB8C/5XSadN8zZSaGoFAeY+N3NYAZk1h1hgeTLwG0WsRm2Pk7JQck4aAOG6S1iNiT9kg0DzPfvIFleyLMi6m9jZEO102QImhiUQALyTGi3bxXpdEGihGZUSgRYsaWnaZJWjjDdehrXpsQnhBcbt2bTOWkUxBQBAobwTE+sYhMI2dNrPrG1dWSlU+AhgbGCOV0VL7PTdYM9jtwZoBawk7Vaxj86yJimV9+egVx0359JVYWmQEvItcuKLgBc92noRl0tP+kytjGVYf9axp1DOpXi1ciBMN2qljxzkpX0FAEBAEBAFBIBsCki8IVA0C8NdMq62a5kpDG4kAxgjGSiOLl7CYInstABPi1wNRawq99ogvQv61i39Ng5riyF/GlomuIH7NZZeSYzQCufZDdGnhCgKCgCAgCAgCgkCVIiDNFgQEAUEg2Qj8V6uoLtkminUJQABjBGMlAaaICYJALALiuImFRjIEgUIjEO119teS/uypP9eLNzjPo6Z7tj0ZiQkCZYOAGCoICAKCgCAgCBQYgQUNRNOxIi+wXlFXmQhgrGDMlFvrzFrArA2y2Z/bWiP7miVbPZJfeATEcVN4TEVjFSCQz7OcmWWjL4zRWwgV5XpRroIuiGyiMAUBQUAQEAQEAUFAEAAC5f3SWbRAqLkRqIQxY68V0tcX0WsLIJwuCy4o8xoGEh7lI+uVklg+CIjjJh+0RLZaEChaOwMXTWfXTObK8FIxokwXw4DOzMoKnqtU/MW+4JWJQkFAEBAEBAFBQBBIHAJKJW8uMLchRbPK86UlRe3fYcP/oBdeHqgJ8aJWVobKMWYwdsrF9ExrAG/tYK8lMrbJtybJpDOjDsksOgLiuCkqxKJcEGgKAsGJkNkKaTTaF9agjMmTUBAQBAQBQUAQEAQEgWpFYHpdDovVKgMHDpvz+txBj738libEwasyGLI2t/zGjiJ7TeA1LbxmIFIkn+ZCoHj1iOOmeNiK5ipGoKknVuYfr5J78a2xGqq416XpgoAgIAgIAoJA5SOQ9Hv9vHolu21CwxC7a+CwCbG1Awd5YX41p7HrBmOo5Bg0yoD4NULmtUX2ypq6tsleg0hkQ0D6IBtCki8IFBkB/Xd8jagj3ZveCCWFKsJ3A6VSVGPJvuRCQSp6BAFBQBAQBASBJCKAez3u+cT3/iTaN0OmIoFuQeKX4b8jiKRMeZEFqoBZbmOosWuCxq5BqmAIJLKJ4rhJZLeIUVWDQLxjPBYC75lVStsaSSX+tKqXv28ocRdI9YKAICAICAKCQDEQcHUm+V5f20BUbotuF1iJJAYBjCGMpcQYlMEQ/2NS/jVChiLBrEasRYIKJNVcCIjjprmQlnoSjYD/opdMQ5P1j1JK2Vd5pRT/4OZRK6s2mfCJVYKAICAICAIrhtToAAAQAElEQVQJQUDMKHcEcK9Xyrv3K6V0k5SyQ50o0WFGvSxtSgR9xVVbzmMp7p+lktRJyV97JQkt2xa5utk4yFEQKBoCuW5fVDHv0cvkPU/KCayU0g6clqqBWtXNLxqWolgQEAQEARcBiQgCgkCzI4B7PO71Stn3/WY3IEuFM+WlxFkQkuxcESiXsZRpLRC3hohbc4SxyXUNEy4n6eIgkKmvi1OjaBUEygoBVUJrYzw5rkWltM02QinbBqWUdtykUilqVzfXzpSjIFAmCIiZgoAgIAgIArkhgHs87vVK2fd9lFJKISg5zaxTJA9sl7wbKsYAjCWMqfJoULZzMNuaopitzGZbMeuuLN3iuKms/pTWJBaB3C9aVsS1Nd3jHSFUorYrZbdNsdNGqRS1SlnUbt6MEllT0mqlckFAEBAEBAFBoGIRwL0d93jc63HPR0OVUggSQbMaEmGGGFFBCJTXmAquDdLXDkRRa4z47krOuR1vY3XliOOmuvpbWhuBQDGfsYzbohhhho9VHlGl7Au6UoqUUoRf4EA1NTXU1lpAbefNIvkIAoKAICAICAKCQPkjgHs67u24x+NeD1LKvv+jdUopBCWj2gaLZteXrHqpuEIRwJjC2KrQ5uXUrGKuZYq5BsupcWUmJI6bMuuwvMwV4UQhkN/FqbQToHyAU0ppxw3K4Be4VKqGWrRoQW0b5lKbudNJPoKAICAICAKCgCBQvgjgXo57Ou7tuMfjXo/WKKXc+z/SpaRZ9aqU1UvdFYxA5Yyt3M+R/NYsFdz5CWtaTo6bhNks5ggCzYRA7hc4v0HNfVKV8uKqlI2RUkpP3lJ4XIqpRYuW1LJlS2pnLaCOsydRi/lzSD6CgCAgCAgCgoAgUD4I4N6Nezju5bin494Op42+1zv3fbRGKYWgpDSrofQ2NAcAw4b/QaAr+9xJ+dAvw3+PNe+xl9/KS9cLLw8k0DC2JVZpBWUkeWwVcw0Q1YWNX+NUx/kZhVkheY3Hv5BWiC5BoNoQ0A+ZVs5FTCmlH5VSSlFNTQ1hYocJHiZ6rVKKOtTOpPYzJ1KrOTOoZsE8SjXIfmaSjyAgCAgCgoAgkCAEcG/GPRr3atyzce/GPRz3ctzTcW/X93il3Hs+JeCzoIFoPlMCTCmaCXCS7HroaXRenzs0fc2OmHwpk3H56IKjBwRbYBOcOBl0l30WxhbGWNk3JGMDeE2i1yYZhSSzxAiI46bEHSDVlxcCUS/6KlULGij4ErJS2aEUX+y5cqWU3nWjlAo4b1q1akWgNi1S1K5hLnWYN5U6zJxAHaeN0dRh6mgSEgxkDMgYkDEgY0DGQGnGgHs/5nsz7tG4V+OejXs3KOy0Ucq+3xN/lFJ8bI5vfB2zK3y3DXbWwEkSj0Bpc+DEqXTnTdLHWFLWBBiJSVorwZ5KInHcVFJvSluaBYFivqQLDUifAylSGb3gCsVKSkrZNvi3T+NXuVRNDTtxWhAmfZj8tW7dmlrlQC1btaKWrYRathIMWrYSDFq2EgxathIMWrYSDFq2KgAGVa4jl3uwvlczTrh319S0oFQN7uU17o8zuNdj0qGUfe9HvJQ0uz4ZP2QVGgOzywa7YQqtu9D64LzB7hvYXGjdSdCX3DEWfw7aa4dgfrFP2WKvkZIwFkppQ6qUlUvdgoAgUDkIKGXfHDChAymlCGFNixakiSd/mAS2bMkTb6ZWrVrr9+C04slhmDBpFGpNgoFgIGMguWNA+kb6phzHQPh+izQehWql78mt+L7cSv/YAoeNvnfzPRz3cqXsezrixB+l7Hs+R0v6rWOfzbwK3XHz/MtvlRTbxlRejjbn0k6MMYy1XGRFRhAoFgLiuCkWsqK34hAoxta/+iY87pTEk1cpeyKnlNJOG0zwlLLjZgLoD+HIEWqpJ8mCQ9XiIP3fQvpezn8ZA6UeA/57s4n77+EmTvxRyr7Xc7TkXyyoS25EEQzAo0flsNMm3HTYDNvD/EpIJ3msNWVN0JS1SFy/FmPNFFdXNfGb0s/VhJO0VRAoCQLYcpjt4pctv7kNV8qe0CmlXOeNmfAhrHG2XOuQf8kzE0QJW1DTMJDygp+MARkDMgZkDDRyDPjuzbhXK5V+Dyf+KGXf4zmaiO+8Cv2vAzx6lAiAG2EEbK/ER6aSONayrQGQj7VEI7ox8UWq0YlRjW1O/EAUAwWB7AgUceKUvfKsEkop/Sw8BJVS2oFTw5NCTAazkVJ2WaUkVEowUEowUEowUEowUEowUEowUKrpGGS7DyPf3LOVUoSPUsq9ryOdFJrbYCXFlILZUQk7Vn4Z/nvB8EiKouSPNZUUqMSOIiEgjpsiAStqiQSDYiFQPpMUpVRgoqeUncakMI4wWRSqIcFAMJAxIGNAxoCMgWKMgbj7L/hK2fdpM4NRKpg2/CSEeOfIfGwpSIIxYkMAgUp03GCsYcwFGpq4RPmsERIHXRkYlCoDG8VEQUAQKHMElLInfkrZYZk3R8wXBAQBQUAQEAQqEgGl7Pu0UnaY5EbW1qskm9do2/CoUaMLS8GiIlCpY66ooDVOuZSKQEAcNxGgCEsQKBQCGX8IyjjfqGyPuVJK78RRSkKlBAOlBAOlBAOlBAOlBAOlBAOlSodBoeY/zaFnnlXZc6XmwLBYdeAlxcXSnZ/ewkqX95jLcL6oeJwyrmXii0lOERAQx00RQBWVggAQyOdlYCr2WprhSsqV5FMHi8tXEBAEBAFBQBAQBASBikAAj640W0OaqaJhw/9oppqKX00ltcWglcQxl30tEL2WiF97mNZ6YfY6PFmJFQ8BcdwUD1vRLAgIAoKAICAICAKCgCAgCLgISKRwCCxoiF6QFq4G0bTJmqsKCD4EZMz5wJBosyMgjptmh1wqFATiEZBdv/HYSI4gIAgIAoKAi4BEBIGqRqCBW79AJk0Ex0rfS86gN5+6y6Uj996F0WnaFzqg88pLTi+o3qZZVfrSGHMYe6W3pPEWyGnTeOxKXVIcN6XuAalfEBAEBAFBQBAoGQJSsSAgCAgC5YdAXZmunvH4kKGmog7nChwra63ZNaBqv717a2cLnDqBjBwTcNhAR1gcPNQZ5uebNu1HmG/ZJMiX69hLAnZiQ9MQEMdN0/CT0oKAICAICAJAQEgQEAQEAUFAEGgmBBaU4RtTr+xzJ53X5w6XXnh5YKPRggMFjpRMCvZvxM4b6M2kE3U21iEEvYXEAPpKQeU49kqBk9RZeATEcVN4TEWjIBBCIN9nsPOVD1VX5kkxXxAQBAQBQUAQEAQEgUwI1MX+qUOmUqXLg5Mm/E9Lj738FsGR0Rir4EDJVg47cfJxskA2F72NcQjB1jgMwEd+uVC5jb0grvmuMfKVD9YmqcIiII6bwuIp2pKDgFgiCAgCgoAgIAgIAoKAIFCBCJTb4ypw0kR1Q9iZEyXTFN7aebxcOFdZOIQaY1McBr8M/70x6kpWptzGXsmAkooLjoA4brJCKgKCQIERkLeCFRhQUScICAKCgCAgCAgC1YRAXQU1dliefwGOnTHl1vxMbSy286rQWFXS2EvDRtYoDiTJDMRxk8x+EauqFAElOxKrtOel2YKAICAICAKCgCCQKwJl9qRUrs3KSa5Yjo5fymznS05gFUEor7FXhPqbqlLWGk1FsHTlxXFTOuylZkFAEBAEBAFBQBAQBAQBQUAQyBOB8n7PSJ6NJaJwiVzfCxP3eFJYH9K5OoRyrRs6K5GqfexVYp+WS5vEcVMuPSV2CgKCgCAgCAgCgoAgIAgIAo1HoGJKVvviGQ6ZYVkesWqMgyWXlyWj7ooZSI1oSLWPvUZAJkUKhIA4bgoEpKgRBJoTAeU+gyrPVjUn7lKXICAICAKCABAQEgRKi4Aq9+dVCgDfeX3uoDjnDBwwjXGwYNdNnE44iqC3AKaXtYrkjT17LeCtDcoaXjE+AwLiuMkAjmQJAoKAICAICAKCQBERENWCgCAgCDQCgQZ7rdqIkpVVBM4ZOFPgbAEhvuuhpxEcMI1tKXRCB/QZgl44ipqit7H2JK2cjL2k9Uj12COOm+rpa2lpmSIgHvQy7Tgxu1kRkMoEAUFAEBAEqgeBBtlx43Y2nClwtoAQdzOaGIE+Q4XU20SzSl68nMaerCFKPlwKaoA4bgoKpygTBEqBgMxeCoi6qBIEBAFBQBAQBAQBQUAQEATKAAFZA5RBJxXMRHHcFAxKUSQI+BEoURzXbyEiwUAwkDEgY0DGgIwBGQOVOwZKNM2SagUBjUCpry3aCDlUGwLiuEl6j4t9goAgIAgIAoKAICAICAKCgCAgCAgCgoAgUPkIxLRQHDcxwAhbEBAEBAFBQBAQBAQBQUAQEASSh0BKXk6cvE6pEovKaexVcpdYVXgNEMdNJY9oaZsgIAgkAoHahnqau2ABWdhamwiLxAhBQBAQBLIjUN/QQP+MnSjXruxQiUQzI5Aqs/vpJmuuGovQWmt2jc1LSIaY4UOg3Maez3SJljkC4rgp8w4U8wWBakFgwKDPaZtjLtH06EvvpDV7hxOv0HkIZ86Zm5bf3IxZc+fR3U+/Rsdcejuts/9Z1O3gc2mN/U6n+ezAaW5bpL50BH4fOVaPF4yp0/vcny4gHEGgyhGYNHU67XVaH9rp9GtpzzOupemz5wQQueruZ9xzaMjQEYG8pp5f2a73gcokUUYIFM7USvm1PZNDp3BolV4TnFNxbT1y711Kb2AeFlTK2MujySKaEATEcZOQjhAzBIHCIICfoJJLdXV19D9eBKy+7+kEevr1D7jZudk7Y9YcGjt9pqZpM2enlRs1earOQ1hXV5+W35xvaITT5ow+/eiuVwbRp7/+xbZ43wYdza3NzWlz0urConCzw87X4+Tcvg8zaoXFbB470Mx4GjNpSsH1Jw1Psaew46ca8Hxr8BD6bcIkPjeIfh07kQZ99j3HPRwns2PHnENz584P5DX1/Mp2vSd5A30A72oYj+E2tmAEyul75SWnU5TjYv9GOi2gK0y54FGIMtCRS11hmai2Qtd+e/cOiyY6bY8971oYHpvNk040RGJckRAQx02RgBW1goAgkI7AkJ9/0wsAk9P/7c8qcgv+0699EHDYdO/ahY7p3ZNO3K0XtayRy67p/7hw2sw59MzgL2nq3Hla5PWvfqRx7JjTiSyHf8ZMpLueek1T/4EfZ5Eun2y0xbQLbSwfy6Mt/ey7YbqP0CbEo6WKz5Ua4hFYfLGFA5lLLNo5kJaEIFBKBFqU4fst4LzB7hJQ30vOoDefuouwEyVfHFEWusIEPhwhUfpQJ+oLlwEPeVFlwIPOcBmkwY+rC+WiCG019aFO6ICuKNkk88px7CUZT7EtdwRkBZE7ViIpCAgCTUTgzcHfBjTg19yhf4wM8CohMXSE16aDem1KT1x/Np1/zL501pF7UYuamkpoYlHb8OGXP6bpf+/T79J4UYyRYyfS3QPe1/T8O59FiRSDV3SdaItpF9pY9AqLXMGQn37TfYQ2IV7k6kR9IxDYSVdjbQAAEABJREFUbtP16NQ9t6N1lluKztx3J9q82xqN0CJFBIHiIFCGfhsNBHaXgODE0Iw8D3B4xJUFP2pXC6pAnQijCHlRTpjG1hVVh5+H+kCw188vl3i5jr1ywVfsjEdAHDfx2EiOIFB2CJR642am+vF+hBc/+yYN0zc/GpLTpvdwwXBdwXwrJ51hHYVIN7CSr0f87Zqz/RbdiPguz+wcbGqeDbZJt+Xl97+g8OelD77MCT8bQa90XFs9CTsWJ5cUvm2lOZZufBcKD9MSExZKr+ixz4BC4NCqVUs69dA96MXbL6ITD9yFatjp7Ndr+s4Og2PS5nlHf7lc4l5JO5ZLGZEpXN+XA5YtFKy0x0c1HeHwyNTeKGdIlFMmrGPtiJcnN6ausN5KTGPsYfSVkioRV2lTdgTEcZMdI5EQBMoPgQRa/OGXP7lW4Rdckxjw0Te0YMECkyz7sL6+nswjPmjMuquviEAoRwRGjp1EQ5xdWAu3beOWwjs2fvljlJuWiCAgCAgCgkD1ItAixb+IVGHzhw3/I2OrX3h5YFr+18N/T+OFGY+9/FaYRY2pK01JBTKqdexVYFeWXZPEcVN2Xda8BkttgkChEHj9w69cVacetCv1WGNlnYaT4/Pvf9XxpBzgfPlp+N808ONv6MnXPqCX3/2c8B6OKVNnxJo4evwU+u2vMfTr36MDMn+PHK/5yINTIpCZZ2LC5Kn08be/0Itvf0ZPv/Yh4fGhob+PJMvC7z7xyqZMm+HaMG3GrHhBzkE+bAWF2ztrzlxXD2xhcf2dPHU6ffD5D/TEK4Powy/SH3PSQjke3vnU25W1/7ab0jn793ZLvvPx1248HPlz5Dht2z+jJ7hZM+fO1zy0BYS2uZl5RGbPnUfD/hxNb300hJ56/UP6/PthNJH7IpuKkWMmuvVjTBn5MRMm67H17BuD9bjC2DF5/hD2wm4Q2mLy0EbwQH9wuw0/HOIl3X+PnkgffPGDHsfoI4xBvy3hMvmmMfZgP3TjXBn81U+EdkfVUbug1sVj/H/T3aoQR1sMzZ8f78jFuGvMOTDxv2lu3TOcf0fCaQM8Bgz6UuMT5xgEjt/98ge9MfgrenLA+zr8dugfBL7biCyR2to6Xf8bfB187o2P6Eu+5o2f9B+fu1kKxmQDc4PXvHnxeKH/jRxsiFFHGEdGDrhADuEf/9jnFc4v8EpNuJZ99cNv9PxbH/N18FN9/kzXL6vP3TL0W1P7M/faRLJYCLTQezCLpT25es/rcwdFOWdgMRwtUQ4Y5KEM8hH3E3hX9rnTz3Ljja3LKIja/WPyyjms1rFXzn1WKbY3l+OmUvCSdggCgkAjEMAiw//vSlt0W4N23bq7q+k1Xsy4iRJGGuob6BlemO9w/BW0/2W301l3Pkl9nniVLn6gPx1z3f205XGX0aW3PUnjJuJfiIKGXnTLo/S/82+ifS+6NZBxwOV3aD7yjr/qnkBerom/R42ns296mLY+8Uo6/voH6NKHnqdrnhhAp93+uK5vz1OvpQGDvohV158XOagf9GKW9768wnogB3r2zcEBnR9//bPblruefIOmsCProHNupB7HXU4n3/ooXff06/R0qExAQZYE8H/OZ98OPTai7bfY0C31wodDKG7xues5N2jbYIMpMHLKVM1DW0DZ2m7KmXDGrNl05V3P0EaHXUB7X9CXzr7rabr28QF0dJ/7aSvui82Z/w4794x8ODzq8jvd+keNm6Kdbtsecyltd8o1emxd9dgrelxtf+rVelxNnT4zoOL1D75yy6MtJhNtRHtAu3G7sRA1eQjhNIETbZ0Dz6beZ/ahk3lsYhyjj3Y6/Vpa+4Cz6TZuB/CGfGPpxbc/pTX3O5NgP3SjjhP7Pkw7ndFH1wEnhV/3byPHuu0Z8Dn+ocjORRxtMTT091F2hu/Y1HOg3zMD3brf//xHwsJ9u2MvJeBxYb9n9Xn+GTtFfVWyU8XSDoIdT7iCDr7iLjr37meoz1Ov6fCQK+8i8OFAgIPDX84fhxPquvufo3UPOkfXf+49z9CVj71MR/a5j3qddBXteeo1BOerv0wu8WtZp8HrwyHebkZ/WdSN/jdyQ34e4c924xh3GEdGbs48+6Xg02fOot3Otc8rnF9ugRJE4Dy975k3aMtjL6Mjrr2XLn/kJb4OvqDPn02Pupju5n6BYzCTaXAyor/Qb43tz0z6Ja95EWhVoY9KrbVm16xAwjmz66GnUZjgaIkrjDLIjyrzdYYdOSgXLoM0dMXVVen8Sh17Reg3UVlgBMRxU2BARZ0gIAikI/D2J94uikO325xatW5F22y6riv41jdDacq0+N0srmARI/jV+lxe4F7NC9qxoQW0v1q8p2fvc26in37z3mPjzy90HLs7ep99Pb0VszhDfb9NmEwX9nuOruaFZX1dPVhFp/l1tXThrY/R97wYL1Rl3w//iwz2XRZdmNbu2oVWWm4J2qDLMroK7M764ofhOt7UQ7Y5/zB2Hux5xvX03EfeTrFwnbDnDHbuPTng/XBWWvrHX//UTjfTvrAAxtWB599CWGyH8/JJY5fOUZfcoZ1omcrdzw7Ki25/ghZk2N0SVx42XslOrEsfeiFORPPhpMAYMQ6ibJjrQhGHwpwD3q60sRMn0yk3POiONVOl3z44CC+/4yntIIjrM/AvZwfCVXc/TVHnHRy8x156Jz3x3hemirQQ5y6cvf3f/DgtLxNjyw3WdLO/G/anG/dHfhj+tz9JX8WcOz+P+MeV23qdVam97xFFNyPPiB/LPIumidfW19NFNz9Gd7z8XlqeYeAl16exU3vOHNvpZPgmLER/Gl0SJgOBlhW8gsnlnTTJ6IV4Kwrbhvh6SpFTyWOvFHhKnbkjUMGXvdxBEElBQBAoHgL4lfOFQZ+7Fey4xQY6vlCnDtR7w3V0HIf3P/8BQcnorqdfCzhHlunckeBkuvnUg/XjOt3ZiWCMw4L9hGv7ERbJhnfSwbvQracdQjeceKBh6fDaY/fTfORdfMw+mpfrYcz4KXp3h1++55qr0EUH7043nXwQ7d9zY/K/B+aZwV/Ro68M8osXLf76Vz/SJ8PtBeMmKy1PJ+7Wiy45dA/aZauNG13nWz4H397bdCflvMJg117dXZ2vD45+XOqO0w/TOB+5Yw9XFtgAd0PbdPecha5QTOTWx18JLOz367ERXX30PvTABcfSVUfvTasvuZhbErswfvw1uEh2M50IHGuIbr7qinTuAbvQveccTVcetTetscwSYGvCrho8iqUTfOix8Tq6TbAfbWGW/qKN4IFu43bjpbE6gw/YXWXeEcRJ2nH9NemCA3el+88/lm4+5WDqte5qYGt69Yvv6dk8HQYo+ORrH7JDawiimoDNwxefQK9cfw71OW6/wHmN3TRf/Gg/Crn8Mou57YGDQBfmA+Joi6FVVliKufa3GOfAXXyO4BxGDcDjnH131hitv+bKYGl64PmB9ILvsT30N8Y4rgcn7Lp1oP+f+2gIPc2OMF3Qd7icnVtf//2vyzl7v53pmatOo2evOUOfw8YhCYErHn0pcD0BLxN1X8frx4+/HxYp+uWPQSfnR99Gy33rc/z06LZmpK5SMh8e+Am967QFmKG/MJYP3Lp74Po3+OcRdM+zb0Sa+kAB+jNSsTBLikArlWf1ZSIe9aLgMjHdNbMS2uA2xhep1DHna6JEE4yAOG4S3DlimiCQNwL4UTlh9AMvaEdOmaabgsXnRut0df/6ondP7zGYV97nX6Uz2a41+A5hWV+W/rU3nJ8h/cuIkYTFgVGBheR7919Fl7ITZretN6XjeMH1xPVnExbJRgYLv7ue5kWCo3eLbmux06I77dbLczJAFo6MXbbqrvO23oQdB468fjw/S/ymh1+CCpcev/RkevDq0+mIvbanPbbZjK7mRfv7D17j7kiB4M3936J/x012Mdb1IMNPmer1yyHuk9W4guejp644lZ686Vw684i96LD/bUd777Al6Tp95XJJz5k3n57GGHB0b795N1fP9put73CJ4DCaPn2Wm2d078ROLOC8xQZruLLLLrqQxh180CorLOOVc6WciM/e74f9Rf5H+x688Hi65ozDaf/eW9FWG69LB/Teml6642LyO/N+wOLXp0Pb5ag2weE7bE6P9DmLjt13J9qW23TgLlvTs33PI4w3I/M0L1J1Wda10rJLuvajLUYGbUR7QL253XrtwvKzZ8+lx978yIjpv3K+89IT6ah9diSMvd16bUr9Lj9FO9mM0DdDf/cwYR2m7kyh3xF7Go9FYLPlBmvRml1XoH3YcXbrhcfSLhuvY6ogvZuEdXdq395tz5orLuvmI462GFqoYwfXpmKdA3CYDb7vCo3HcQf01hh1X291Xe8fI8cSnDvGQLTl5TsvJoxxXA/OOnJvevH2iwL9hsfX9HuPuJ3AbtzEKa5jE3oevugEOn7/3rThWl1pgzVW1ufwA1eeSl14jCIf9Nr7X+r6UT4brcb44XqKcri+4t0/4TIfhh79wu6etGsD2+v/O3aDAXSlne8sC75LqNxP/nw/H3F/Xi5xlAnRtcfuS8/efAGhvzCWrzz1EML1b53lPEcfruPoP9dGrgvppvanXx/iQtw5jG2pcajURXSlOj141JT9V4+5BIz9sgdSGtAoBMRx0yjYpJAgkFQEknA3Cdow8GPvl/kDttuMalK47NgyW2y0tgskHrn5Y9RYTtt56SsYzgp8w3JeZoOOhvPj068P9mzETpvrzjycamo8O40tvXtuRMfvshWZDxwNc+bP52RYN7MC33B+9vTEKVPpne9/cbVgl82m6+NX9mDZdq1b0k3nHhP45fmdT7/lcp6cjQez3K+XZ9rmha4Q2eX8sl4eYk9cdjJtDEdcAWbvn349FCo1YSG2ygpLc9yue6nFFibsNGKG/g76Eruz7DzPbpPWIr6D4UeFPjFfG5ZYtBPddeYRmp6+8jTqudFaLBgs34LHx9HstOAM/f0aDhCfDtsunaUPeBn3BbzwVHo17Olq26olnX7wbloGBzx+09gxpWpq6OoTDtB2333OUXTyQbuySq8u2yaLDttzO+bb3/d++pVq62o5kS5n5P1hfUMdwVHABfR3iw3TscFOKSyqYQNwPHi3Xiwb1s+swDecb1EhzwFo91f36DVnEMaVv20m7r8eYDfZtbge+K5bkGvZooZuYoyxE8fotd81g5osmjBlumHrcLOIc7djh3b0EI8vYATadH04He3yqCMTAeOdN11f68bhJ3aQ++XHTJxM+Cc25PkdjF///BuzvDqmz5pNuPYyU19DVluRnZvOOLbPf+QY8sqhLqRMjh2C4yebax/9/Fzidilz3H/r7rTvTj04GSyL699tFxynbedM/X33s+849OQK0Z9or5CHaVKwqNR3jeA9N0fuvQuP4/L8wvb99u5dnsZnsdoec0k4F7IYKtkViQBWJhXZMGmUICAIlB6BuQsWBN7vsIPzmJSxrEPb1rTvlhuZJObAGEMAABAASURBVA3UDgc3GYrgRhliFSCJR7le9T2icyr/+r5o546xmk86ZLdA3tc/jQik9ZonwGmc3Z/6fi3HL+uH77ltQKs/sfxSi9Ixe3j5b+uFi18in3hu9sKmjdZeJR/FGWVf+9Bznv2v1yZpsti5ZJgDBn1pokUJl11iUdphyw00ZWrjMkt5j0sNGzkmoy092cFRk6qJlFlj5eUC/HET/wuksydsCSxijd3YpZRKRd/iw+N7grMjztaS+VjDbcBuFSP1yrufR/67Uqf2bQk2wJ7Nuq1uxPMKi3UO7NJ9XVq4U/tIW/Ci4dd9L5w+YJee1K51q0jZzh3a0S7szDWZHw7xnI/L8Tlp+AhfiRmzOHeBEWj1lbxdSCiTjbboBkePLeV/3AkcvZMKEaYzD9udj/b309B7boaOGGln8BGOIKX0/i1OlfobvA6dc+SesQYBw6N2g3PQFnn3yx/tCB8L1Z+sSr4JRKBNUoZrEbCB46Nc3xMD24sASSJUVvKYSwTAYkRGBKJndRmLSKYgIAgIArkh8Mk3w1xBPBKwVtcubtpEdvI/LvXBV4R/xDF5jQ+Dk/5MeqbPmkN47MnIdF0eOz1MKj1s26pV4L0k/46bmC5UAM7I8ZNdLRutuiIplXmG2lXvULGLDB09Xv8jjp0KHzNgExbNkN587a5UUxPtiMhQLDJrIjsOBv1kvwcFAttu3g1BgHrxYtsw8N6Qv0cXB3dTRzjEy03xAu1/x0+hYX+NJiyMP87wwuhw+TVXWT7MctPAEeeHYTTmhcGmbDjE+TRt5mwaM+E/+u3vMfTDsL/oE59TMCyfS3oz3/tVnmen5z5nXk+PvvQu/cq4oL5cdOQiU6xzYJM14x2OM+fMIex6MvbVqBRhrMWRkUP4t+9asNhCnQLvwbn0oRfo2MvupAHvf0EYQ3AooExTSD926igw7xFykvT59/b5BAfr+quvRP/bzD6n3hryc+Cf2b771X5PFcr5HUFIU7oX2mY38xHnBpxkmartugJ2CtkS2GnUUG/vFypUf9qa5Zg0BFqm7H5Oml2Fsmf/Mtx1g902hWp/EvVU+phLIuZik4eAOG48LCQmCAgCBULAqHnT9wjSqssuRSP+GaMXj1hAGurEv1obeSyYvh76h0kGwmJNz6ZNnx2oZ4VllwikoxLrrry8y540baYbR6QwbhGi/6Z6/7K1SpfMziTUu+IySyJwCQ4pk9BP55hEltBvf7icvw/atW6dRVPu2e999n1AeNbseWnjZOKU6YHHId7xvTg2ULgQK2JH4W9/j6a7n36DDjv/Flr34HNpy+Mupx1Ou4b2vuBmOvSqe+jm/gMdyezB4ossnFGobcyujshCWdo46b/p9NiAQXTqNf1o7QPPoc2OvoS2O/Vq+t/5fenAK+6k4254MFJtrsyTDupNm6zknQN4d8qNz71FezIuqO/sGx+kdz//gbDjLledUXKFPAf8+ttkGLtTp83yi9JZdz9Fvc+6LpZue/EdVx6PkPm7Bo9SwXFiBPDepAv79ddjaLvjLqNrOf7tL3+ws7rBiOQVLtK5I5nHoNAH6HcoqK2rp1e//AFR2qH7etrB2mNDPNKmWfTTiH/sCB+H/IBHpzjCX78jiJP5ff0Nz69kpLQfkbUzOD1N4ZV977kBb/rsOQiokP2pFcohUQi04N8z7EdXEmVWwYxZa82u1PeSM6gcdt7ARthaybttMNYw5grWwaJIEMgTAXHc5AmYiDcrAlJZGSOARcQ7vn87wY4KLBzDdMCldwRa+dZH0f8aFBAqYGL23LkBbZ07RD9C4RdabNHObnL2nHluvJCRGbM9u5ZYuFNW1Yss3CEgE2yX3x0TEMuSaGy5LGpD2S+8/0WAEx4jJu3fGfX8oC8aveANVBaRwBr0+YGfsKPjZrqbHSDY4RMhlierebCEI2CPM6+nG9jhhHMuNyPzsw3nyD1XnESn77U9LcPOg3Adb33zC51+22O0wSHn0wDup3B+runCngO51Tprjnfe5VYiKFVXX+8y8OjTs9edRYdst7nLMxE4qZ/icX/IlXfTLqdcTb/87j2yZGRyCXtu6P0L1I8j7H82G/b7KLdozw3s/O7rreryvnT+5Wsmt9WMbTji4AhyhRIUWXrRhbJaE77+zZlnX5cL2Z9ZjRCBkiDQlp03Jam4mSqF8+bKS06nJO9kgW2wEbY2EywlqabSx1pJQJVK80KgShw3eWEiwoJAGSOABVgyaNDnwV0UuYKKRy9maadFsB3B3R/BvOgt/VEy6bxOHdsFTMMLUW196bKGP2rsJLfMQrq8X9bN0hE4AUy5fMKFOnuOGDxaka3suAlTdH3m0Lk9HFDGLsM1oeGnh6oBPCOHEGk/gWfIz29cfPif/7ovUTVacwmx8P1uGB7zCNaLVLA8OOnk/0XflvdkXnr3U7r8Ee8fvbBr4pBtN6eLDt6N+p58EN137tH09OWnUN9TDrKLukdPh91fboYTCef7044IB+Da5REzxBnOF5z0fIt++2s0wRHgd3DtuXk3Omf/nemGEw6ge846kh679CR6gZ0JjipfAK25U6f2benkg3eld++/kh6/7CSCEwcvYPYp1NEL7+9PL77zKcetCGKW/kblWVSKcyB8PUAf33v2URRH95x9JN12+qE6v995xxBeWu3vmxWXW4IuO3F/+vbxGzT+R/fuGXjUEs3HTp19Lr6NftbOm2gs/Dr9cf0vUFDC9P0wOG4s+upn+zEpZpG9i8aiJdn50c15nOiTb4dxlkX+99tstcnamufXzYzQN8o2WwQ5/rKZzi+/XFzcf70fOQaPRaKGeApf/zo6179C92ecvcKP75tiY9MmhbrtcVjJR+xkwY4WOElA2OFSqvaibhDsAcG2UtnSnPXaYw3jLQnUnC0v17oqz25x3FRen0qLqhmBJNxLHBteev/LQE+cte+OFEen+v7lBoU+/Pqn9LkeMgw5dehXMJi4yTOh4WcJF+7YwZTQ4T9YJGQpM/Svf7UsDosu1CloqzYKOT7Kok8XCcksvlBHVwEe2YmS8fP+GjPBlUekQ7s2nl1gODRnLv8SHarLr2fCf94jWrqIX1YzfAd/XiPjb30S3GEVN0YM31c7vfExlw3X6xdAPJxv0rrREHDI8Dkc9CWPP4e99+Yb0IcPXqUX30fwON29V3fapvu6ekG84rJLOlJOwGW1WhM6bDcw/KjQFUKEBfibr67PfC+exb8dfXL/VXTDWUfQcfvuRHtutxltt/n6tNl6q9GaK4VeghuuK490i1SKNl13Nf0PVg9dfRp99eh1dNNJBwZ24tz7wjtkYSUf1oumgsJ8J714kc4BfWI4dQQwZl7n0PUAfbztZutRHG232frUu8dGOr/XJuuQ/vGf9YT1tm/bWuN//lF704DbL6IP7rmMzt5vJ7TepRfe+UybFi6bKY3HiOBYhJLPfhyuy5t3i+ExqkU68fXNsWeb7utAjH4YNZYm8Xn+/TDvsVTtAHLk3Pq0tO+QT75WkqFsWFc47Sv6LRxa4fxQOnz969jWvv4Vqz9180I2CI87rQSY2ItprrsKvtjRAicJCDtc3nzqLioFoW4Q7AFVPPROA/VYK8EYj7y2ODZJUF0IiOOmuvpbWisINAsCv/09hvCCXFPZ+3dfSifs3zuWTj14NzrJ968gr30wxBRtVKjsbS45lYWDA4tcIzwMiwSTiAgnT5tB+IXcZK3aJWIRbDJ1iLu8juR1WN2n94vf/6G58+dnLP8zyxiBnqGXr/ofgRg/aZoRiwz//HdcJL8YTLyL40VfX99+2qGxY8SMnwcvPM41pf/gITQbjiiXE4zUNcBbEOSZlP8XfcNDCH2Dh45AVNOph+5GbVq10vHw4ZsfPblwXpPSWYZMQ9quKLu2z7/nhbsdpZP235kWj3nE7ucsY9xR0aigc/u2tMc2m9I1J3u7kbA7anRoR5hfeZ326vg5dryQ54Ce+NpqMx47scPTfz0Y8dfojPKNzVxm8UXo+P12Jr/TOvyPT7noblFTQ1s7/y6Fl/L+Pmocmcefttlo7YCKzfXfjdusb4f+Tl877xOD42dt33u7bAmifK6jFPrEnV8hsZyS2EFm7zqMF//pN+9Rs81Xxcvcbdnm6k+7NjmWAoEWfHLrBXUpKs+zThEvXwQwxjDWyrcFYnklIFAxjpuG2tpK6A9pgyDQJASw3ksCvf3JN247eqy+Mi2zxKI8tdI/BseGO2yxgVvmk+F/6n/B8bfFzXQi/jzEHbYbgJcr7eb7S98b+79FcDxFla2rr6dL73zKrQMLnm5rrBhok5vpi0TpysbbfIM1fBqIrrv/BcJ6ParcEF6EPTIQj6PYRXZkLP1yXVdY2s7g44c/DKd5CxYEbDayQ3lBD+xZzP2aPIQu04mA1xT68sffCIsyRx312GitSLv8dWy67qoE3E2ZT775JVAmpbzb2oSpMwJ5fj2mvAlNXl2d944S5CmlInXAkfbmZ99BxCWjw4RuBkfgSzT8qJBFAt+wDHa2GIHJMe2a5XvfEnZ+hHUgjTH0xmDv/DQ6kZcL/TD8L7ri7mc13f3MG4RzIqocdoIY3QjDY04pWIgcoklTZ0ZiXMhzwK7JO0bZbHg7bdHNFbz56TfSrkVGDuH7X/xIZ93wkKb7nx/otuOl9z7XGAGr1z78yuWjjJ/WWnkFt665C2pj5fxlwvEtnffYQNF9z72JQNOm668e0LfWKiu45847n31PcAhDcCt2/NS0qAnIog7k+Qk8P/nzEM81zy8XF4c+P11y55O0gOd5UfJf/TSCHn3nE1ccf0PvlytEf/r1JSCe1lfVblM773LijgOJCAKFRABjLEnnWSHbVq66qnHt781wy7XXHLsb5sxyYhIIAoJAKRGo54Xvc77HpHr33DAnc9bgRcXqSy7myr776bduvNiRXbbeOFDF6Tc9RKPHTwrw5s1bQHc/9ToNZieJyTh29230P7aYdCHD9u3a0lE7bemqfIHxeGzAIKrlxZ3L5Mgf/4yjM/o+wjH7C6fGDpuvbyec46o+xw0cJf2efYvCf9s84u8xdOk9zzglooNC/oqOGl73vYh6z803ILQZ/EzUsmVL+p9vTA3gRbFffolFOrlJtHXgR9+Q+WtgNyNDpFPH9oF/TLq//9sUduZMmTaDjr/8nsCuMtstGVZshRmNTi+75KJuWeAGG1yGE+nhe1Htg68MoukzgvdFnJvX3d+fnv4g+DLoaNsdpaFgoU4dqP/HQzTdPeB96hfxz1rA6wHfvy1BxfI++5FecrGFEWh69Ysf6I+R6Tu9MB4KdQ7oinI87L5Nd1cSY+jka++j8ZP/c3mIwBE36PMf6JTbHqOB3/2iyb+zrSaV0hgBq/Pve44+/w7vlUFJj6ZNn0nPvDnYZay38nJuPJ/Ixut0dcXxYmgkcB1YfaWgPjhntnd24cBmIkgS9ey2ph1J8HHIHyPppodfplmhHXYYN2fe8mjA8h229H5/WBaPAAAQAElEQVQEQEYh+hN6hJKLQHsVdLgn11KxrFwRkDGWvJ6rxrV/xThu6qcHJ1XJG15ikSDQHAhgoVha+uqn4C6Krbuvyw3PbpNir8AeW2/CsvZ3wOAhZGF1FPht0c6zj2GdNtc7hvPj08vwovLqo/Z2i+JRqB1Ov472OvN6uvqeZ+n0PvfTBodfQP3e/MiVWWe5pejwPbfldJReZge+UTLZeScfvBt1WdT7R5Wbnn2T1jv0fDrnxofoyrufoZ1Puop2P/+mwK6Vq0/Ynzp3as+1e/qR7rH6Ssyzv2jHgefdTH0feYnufOJVOvO6B+l/F9wc85JgT49d2n/05+UXh1PhtS9/cJX17oHFVm46tmcnjykIR9r4Sbj+22WXXnJRk6XDs+95mnY48Qq67I6n6OOvf2aeLceR0NfwLdp6Y+8Rk+c+GqL/CvzC2x6ne555g066+l7qcfwV7uMoQSWeDtLj1p8bzgun/bKIB/NXWc57nw4WsbABtmAc1NfXcQGLNl1vdQ7t79DR42mzYy+jE6+6h+5/biCdf/Oj1POYS+mpD760BdKOwfps+9N5XZZdnLb31QPnzV58ntzyyCuEf5BCXQedfzM98vanbg1n77MjtW7dktOePrw7hhnud/fzbqKDzu2r+8l2mtqyhToH7Pa41XHE1m/zg/HlllqMLjt8D5axv79NmEzbnHyNez24tl9/2v+cG+m02x+3Bfi4xjJL0G76+mXr2mnLbu7uFs6mY254kI677E56sP9Aevndz+iOxwfQLnyN+fS3v5Gt6ei9tufQLh9lVxxvKXaCoX4u7H537r4epWqwDSGob0vf7hwjvJF2/ATl7LqMhAnDMobPYcZrNefr8yFcPlsa5YiWcV7UjrG7yREX0WnX9tPXvz1P60MYN3Cu2ZJEVxzxP1pcO2893YXoTxsPT6ekk4VFy5RFrTHczUCQUBAoIAIYWxhjyTrvC9jAMlVVjWv/inHc1E6eUKbDTswWBAqIQALmUq9/9I3boJ26rUWL4u+Cc7Rr283Wd8tisTR0xD/efdLNcSJhnQ7bDcL5WdL77tSDLjxoV/J/8M6IZ3nh/p7z97kmr3vXFejeS08kvF8ibT1ihEyIBU2WutN0OPId2rSmh644Oe1faN769hf+Nf/rwLt2UN31x+9P22/ezcPM0QP9t5x/TEAPFvZYXN/3xmB65wd7NwD+deZMXmRDl0s+HS4PET+/EfH3v/oJWjRhd8Cm661GsDMXwuNpZjEHBe/ikSXHBryU9Kx9gy99HTt9Fr342bf0x8ixHjYo6CenPOo/ePetaddN4HD0BLArBE4KOIrAhc39zj0aUY98OqDHy3Bi4Xx/2hFxA38exw/aZauAIwBysKX/x1+zg5NTLLPRWl3p/AN25oT3/eiXP+j2l9+l14f85Dr47jvnqDRd2l7WkUt40XH7kt8RiPPkobc/poseeF7XhbFlLLjo4F3pmH139HB36ui+7qrUc42VjZgO8dJc9NPEydNd+YKdA7oG38GxI669B+3Si87bP4gl2onrwdPs/PK3EU6Th684hdq0buXa3aZ1a7qLx4d/nMJJc+tL79IlD72oncDG4YCx9MhFx1H3dVdzy8fZFcffbhP7xcOmhT2w+yqijZuss6oR0SFsh+MnUq+W8B3C+nxZOurP1wzfwZ+XS9xXdI8eG5H/XUCD+McBjHvcI3xidOJuveiA3ltFYtjU/ozEJ5d2iExkfxQDzw6y68Z/Oki8gAjosZW0c7mA7StXVdW49q8Yx82CCf+W67gTuwWBikEA77sY8IX3N+A79cQuitybt+KySxCcB6bEx+ygMPGalHe5wpZ/w48IKZXK/6c3vHLjiD23o/5XnUZ7bMbOjwjFeJQLO3MeYGdK3ItfwzWrlGd3hMqsrOWWXIye6nMGXXzIbtRlUW/3jb/gAVttQgNuOJvwz0F+vj/eqUM76sfOpv223JCWcn7B9uefvMc29MCVJ1O7Nrz4dDJSIdtTPlxrWjStXYOHYPeLXdEu7GxqHfMCYFsieKxJ1dCeeneDzX/fpwucY/bZnuBU2WWDtZGMJF9TqG3LlgGZtrzovvHsw+nMfXYg9HkgkxPA++Wbz6MVl1uCU/a3ZYsWdsR39PNSWeDyv8MmjDtU4hGlF246R/8zW1T/QQZj+Ki9d6Q7zzgs8LgX8kBbrr4SPX/NadSr+7rUupVnbw3jifxcCe+s6sdjBWMSO8/C5eCIAPao6/D/bcfnY3rjlVJ06wXHUJ9j9yX/OQ9dnIXApUKcAzUtalx9fqxdZigCG45mJ+bTl5+S5sQzohgbNx5/AD3f91xaxPcPWCYfO1kG3HYhHbXDlpHnLspjLA247QLavImPK2mnj6mYw43X9h6f4qT7hZ1wPBtG2OFj+AhT/pMEjBC19I2bmhoPX4j5i4bPL+Rno5pUyhVB353CTvUHLjg28nzE+LnnrCPojMP2IKXCV2BbDdhN7U9bkxyTikC7VENSTRO7yhwBGVvJ7MBqXPt7d8Zk9knOVi0Y9VfOsiIoCOSGQDlKlfYngRY1KRre/xaXevfA+23ys+nZvue45U85aBfuBLv8wbtt7fJP5V/xwz/j+evt2L6tWy4sly293hor0o1nHUbfPX49vX3rhfTitWfQK9efTZ/1u5JeueMi2m/nLXnRi4W+bVdYX00Ig7ahR0TC8rmk27drQ4exY2XgPZfSJ/ddQS/1OVPb9S7b8/0TN9CVpxxIq6+0bNY2L7loZ7r69EPowweuosH3Xubq+PnpvnQaO4aAG+oZ7vThyQf2DujcifvT5KHOXGyPk7nz4uPc/rz0hP0C9cSV8fNhr7HlcXZs+fNqUinaepO16ZYLj+Z+vIGGPHwNffng1XTU3ju49ay5yvJu/U/ccKbLN3pqUik6Yf+dacCdF+mywPyNvueRwXupxRaiLksv7up4m/E0ZU0InrERsoYfFb5wy3murtVXWibNHpRZdolF6Pj9dqL377tS24R2wR6cd8g3tMMW3QhtQt6AG86hl3n8DnnkWnro6lNp3dVW1LoxBoxtaIspm2tYk0rpMQm7f+bx89bN5+tx+Wm/K+jzx/po7E1dcTrxj25777A54ZyHfV89dA1982gf2mAt7MQJnl9NPQcuOX5fF9/dttlEYxBnl5+/4dor083nHknfPnYdDbzFvh68zuMAaYyNPbbrTi21Uyhor9GBc+r8Y/cmjAWUwbUEffIN60N5nEdL6H//ii5v9GQLsYPJ9CfCTh3bxbbxcT5fIAOKupaaumA7ZAwZvglxfpm8LfXL1L02ZDu/jI64MOp633PDNd3zETjinMR1+Rl2aG672Xqx7fXX0dT+9OuSuNffScCipbKoXQo28VCQryBQIAQwpjC2kjDGgzYUqIFlrKYa1/4V47iZ+89vyR16YpkgIAiUHQJt27QivM9j7VVXoDVWXpYWWbgj/5pb2mYopWixRTrRWl2XJ9i1/FKLURvtGMrfriUXXcjV0aJFxdwK0oBo26YldezQTr/3h+FLy8+FgXcEAfNVVliq0XjnUk+uMqkapduDdmXqf+TBCbQmj18swnPVn68cxs9Kyy+px+Wi2gmRrwYi2AdnAxw0mUorVbhzIFM94bx2bVvTisstrs+ZrjwOkKY8PyiDawn6pD3ry7O4iDsI4HwEjjgnF2nkdRl90dT+dMyRIEEIdFCy6yZB3VERpsiYSm43Jn7tXwToUkXQWRKVM0f8TNX4t2AlAVsqTS4C+LFJKPijhOAheMgYkDEgY0DGgIyBih8DeBdJSr9AJ7nTNLGsfBDAWMKY0kOqhNePyPrLB8aiWIo1P9b+RVGeYKUV47gBxnN+/hqBkCBQtQhYfHUXEgQEAUFAEBAEBAFBoBoR6CSPS8XNgYWfJwIYS0k9h/JsSsWJV+uav6IcN7N++KLiBqY0SBAQBAQBQUAQEAQEAUFAEEgGAsm2opOqS7aBYl3ZICBjKbldVa1r/opy3Mz89uPkjjCxTBBoDgSStpVT7Kn4rekkfSx9LGNAxkBjxoCUkXFThDFQwzelTqq+OWZcUkcFI4AxhLHEwymZ52kFY59L06p1zV9Rjpu540fTnJ+/yaW/RUYQqFAEijALSuxdS9qazNmE9Iv0S/OOAcFb8JYxIGPAPwY6yK6bCp3jNl+z7DGU5POq+bBIWk1Y62PNnzS7msOeinLcALDpH7+FQEgQEAQEAUFAEMgHAZEVBAQBQUAQqAAEWiuL2ss/TFVAT5amCRg7GEOlqV1qzYZANa/1K85xM+mDV6lu+tRsfS75gkBFIqAsi4RKjYHUL2NQxoCMARkDMgZkDJRyDHSWXTcVOc9tjkZh7JRy7OZSd3PgkMQ6sMbHWj+JtjWHTRXnuAFoU9/qj0BIEChvBBphfQOXESISDAQDGQMyBmQMyBiQMVC9Y6AV1VN7Jp4WyVcQyBkBjBmMnaRfO3JuUIUJVvsavyIdN5PefIYa5syusKHa+OZIyWpCwOLGCpG8l0fGgYwBGQMyBmQMyBio6jGwsFrA7ZevIJA7AvaYKYd5dO5tqhRJrO2xxq+U9jSmHfk4bhqjvyRl6ubOpskvPVKSuqVSQaCUCCi+1wgRCQaCgYwBGQMyBmQMyBio7jHQkh13nUj+HpzkkxMCGCsYM+Vw3cipQYURSowWrO2xxk+MQSUwpCIdN8Bx/IDHaP7IPxEVEgSqCAH23PBERXacCA4yBmQMyBiQMSBjQMZAtY+BhdQCqrEwDqpoKpjIpibbKIwRjJXyOV+SjWehrcOaHmv7QustN30V67hBR0x85i4EQoJA9SCAuYlQ+dx3pa+kr2QMyBiQMSBjQMZA7mMgT6zsBXlt9cwDpaWNQmAhVWs7+PIcXyX7rbRRrSzfQrKmt/uuoh03U7/5hP4bKC8qtrtajtWAgMV3ECFBQBAQBAQBQUAQyIyA5FYPAh1pAbWVFxVXwzS4UW3E2MAYKaczolENLdNCWMtjTV+m5hfU7Ip23ACp0Q/dRHP+HI6okCBQ+QiUyy8FYmfRfl1k353olvElY6D5xoBgLVjLGCiDMbAQza/8OaC0sFEI6LFRBmM4ML9rVEvLrxDW8FjLl5/lxbG44h03gG3cfddQQ+0CRIUEgQpHoNzuPGKvzPhlDNhjQHAQHGQMyBiQMVCsMdDaqqeFLVkLVPgkOO/mYUxgbBRr3BVPb95NLbsCWLtjDV92hhfR4Kpw3Mz++zcae/ulRYRRVAsCCUFA5nzFu0eWC7Zip4wBGQMyBmQMyBiQMZA2Bjpb86ktO3ASMmMTM0qMAMYCxkRgJ0u5nDclxq45qsfaHWv45qirXOqoCscNOuO/L9+n8fdfj6iQIFCxCBTy+VzRJQgIAoKAICAICAKCQCUhsIg1t2LngNKw/BDAWCjXsZ1fS8tPGmt2rN3Lz/LiWlw1jhvAOPHdF2n8I7cgKtR8CEhNzYlAufxSIHam/RJYlr/4SD9KP8oYkDEgY0DGYlMp1AAAEABJREFUQBmNgRZWAy0qzpvmnJkmsi6MAYyFsp17JRLVwhiFtTrW7IXRVllayshxUxjgJ775jOy8KQyUoiWRCJTR7Kls75aCsaxSZAzIGJAxIGNAxkC5joEODQuooyV/EZ7IaWwzGIW+xxgo1/Fr290MQJWgCuy0wVrdq1pifgSqznGDxsOLN7rv+fLCYoAhVFkINPBEUohIMBAMZAzIGJAxIGNAxoCMgZgxsEjdbLJfSltZ00BpTQwCDht9jr4v+3mi055KCfAiYqzNsUavlDYVox1V6bgBkHhu7u+LjiT8zRjSQoJAJSBgKSIhwUDGgIwBGQMyBmQMyBiQMZB5DCxRP4tqLP7BK48JoIiWLwLo60XrZ1fEPLl8eyHdcqzFsSbH2jw9Vzh+BKrWcQMQ8KbqP84/lP4b2B9JIUGg/BGI+WWp7H9ZkHZRufXhvPkLaNyk/8rO7nLDWezlRZdcH+Q8K78xIH2WgD5TDQ20GDtvyn/yJy3IBQH0dYuG+so493JpcBnITHm7P2EtjjV5GZhbchOr2nFj0B/90E307/Vn0vyRfxqWhIJAmSLAixgSIsGAx2/pxsGQX/6kHc+4iXY87za67L7n02zp8/AA2vHMGzV9M/yvtPzG9N/MOXNp+N9j6P0hP9Nbn39PI0aNpdrauoLobow9Uib7+INjz4yD4699UPqqUdet7DjLWBSMZAzEj4HWDbXivOGrb6V/sdMGfV0550J59xjW3KNuOItGP9S3vBvSzNanmrm+xFY39ZtP6Lez96eJT95FDXNmJ9ZOMUwQyIQAdvwK8W2Z52iCQ+lweObtT2nqvPl6qA74eij9PWYC+ftj8vQZNG7GbE1z588P5PnlcolPnDaD7njmLdri1Otp/2vupzP7vUAXPPQK7XNlP9rwhKvphOsfphEjxzapjlzsKHuZEpwz89ixZsbBP5P/kz4qQR/IuC3ddVKwTw72besW0CJ1c/Q9Sw6VhwD6tl3d/Iq6x5RrL2GNPeGpu+jXcw4grL3LtR2lslscNyHkxw94jH49vjdNerYf1U2fGsqVpCCQdAQsNlCIp4OCQxF+vR81fiLd9+K7ml56/8tIjIH9kot05jzv27lDO05441Ihyhz91XEc8qcRI8fQvhffTQ8N+kqrijp8/vso2ueq++nVj77h7PzrQHvKmdBPps/Qf8lrC3eL+62+/klef0gfSJ9U5xhoXz+XOjO5lyOJVAQCnernEfq28s7r8uqeumlTaeJz/Wj4CbvQ+AGPl5fxCbJWHDcRnVE3dzaNe/FBGnb09jTunqtpzs+Y8EcICksQSBgCWBBXCJG0gxKHwajxU+i+gZ9pemnwt7H2HblbT9p303Wo+0rLUt/j9qZFOnYIyFLgYwXycu33kWMm0HE3Pe7u7IHKHqt2oZN36UGn77417bLBGmC5dNkTr9MrHw5pVF252pREOfST6TP0X5JsdDvHiSTJNrGFqu5ckT6XPu9cO4c6180l+VQGAujLhWpnV+S1rFx6CGvosfdeQ78cuwOvrR8irLHLxfYk2imOmyy9MumDV+mPK0+g30/5H41/5Baa9d3n1FBbm6WUZCcHgWqzxOIGC1XeLytJ6VMeXoFvtF1LL7oQXXHcPvTwJcfSzpuuyyWCcg3MCX6D+bn0341PvhVw2tx/xsF03wVH0kl7b0fH/a8X3XjKAfTaNSfT+sst6VbV77WPaL6+fudfXy42JVPGbb4TSVDb8ayIY5UdJMi2IuxYS+b4EMylX2QM+MdA57rZ1Ll+nn1JkmPZItChfj6hL/19W1nxZHZNXV2tXiuPe/RWGnHqnvT7VScS1tLJtLb8rBLHTY59Nnf8aJr45jP0V5/TaOiBmxH+tmz8/dfrf6SCM2f+qD/1o1Xi1MkRUBErCgIWL4SELBIMioMBA+uN2yaMNU8JxxqhBy8//vT3kVzY/l56wI60+Tpd2bxgu1dcajG65fSDbCE+4n0q737xY5pcJY8Xbiy33Pk2AuuiYuOYZYKi1pW0tos9PDSD56v0v+CRlDHQacFMXvTPNZcmCcsMAey0WXjBjIq+xpSyS+r5B7Da6VNp7r9/0szvv6Apbz9PEx64gf6+5CgaftAW9Nd1p9MkXjPP5bVzKe0sSN0JUyKOm0Z2yMwRP9PEd1+k0Q/dpJ05v521v360Ck6dn/bZiITKB4Mf992YcqGfWA70836bUDR1Z353+mk/m37evzsN9dHPB2xKNm3GoU3DDticQEMP3IJAv/AFDzT04C0J9MshPWjooT3pF6bhh21NoF8P70XDjtiGfj1iW/r1qB1o+NE7eKM4oT+czZozj74e9he9/un39NTAz2jg5z/Qt7/+Q/MW1Gb8AQTlRowaR6CJU6e7sjPmzCH8G9HLg7+mFz8YQp/+NIL+mzbLzc/lx/K6unr6YcRIbcvTb3+uw+9/G0ngZyo/avwkbc8Itqu+vt6tc8yk/+jdr36m5wd9SZ///DuNnvifm5dJX1zefzNmufVMmzU7oy7kwx5QGIc4DIE92t//vS/oHXZm/PL3aJo7f0FkPX+OmaBt+WfsZHeszZg/X/NQJwg2mLZAD3ig8VOmput0tdhZplyu4QuDhrga1lhyUdqn1ya2oojxv8RCnajv0f+jfTZbVxNeiOuvJw6fxoyxOF3TZ8+hj77/lZ5jrDE2pkyfmWYvxtKvI8fqMQQ5nC+wwW9rrnH0BbAHoZ8MWOg/8EB/cJ9m0of8D78dpsczzjHYj7GfqUw4z2qw6Oc/R/H4+olwjr3/9S8EvVYDW6T7CgeOmy+SMYTz8u9xkwg2Pfvu5/ThN8No5ITJBNzC9SKN8w/tBAEP8DIR+gSyIP+1JlMZyeOOi+kvwUawKfcx0GnBLMKjU9yT8i0jBDrWzSH0XdLGX8HtcfoEawCsBbAm0GsDXiNgrQDC2kGvIbCWMOsKs85w1h1Yg4B+PmAzd21ir1U2Da5heD1j1jfDWNevx+5Ef5x9IP3DTpqxD/elie+9RLNGDHWskqBYCIjjpljIil5BoCQIJGsWPWPuHLr1uYG0xRk30TG3PUWXPP463fTy+3TBo6/RUbc8QTudcyv1e+V9mruAHQYRd7VPf/yN9r3mQU33vvA+1dXX0dPvfEY9zriZjr71Kbry6YF09bNv08l3PUe9zruVbnn2LZo1H1uc43GweNX44odf0a4X3E6H931c23LjS4N0eMTNj2s+8i3+RTxtdc02Htf3CW0P7BrFzplPfx5BO517C/W++G4696FX6Nr+79KJdz5Lu1xyN1354Ms0lR0wUXqy8V54f4hbzyuDv+XRFN+mVz/+zpXt//6XAdkwhvMZ6wvv60/dT7let7/P8+/ReY+8Sgdd9wjtfO5tNPi74YHysHOvK+/X+tF3nKm/o/6boXnAAeS3EU418EB4pAk60kmrYXZ8uziThYL5GANvM+acob8XHLoL1dTgVhaU85fdabP16Iqj99S07zbs5OF+NPlhfKC/sWMsrGvW3Ll0Ko/znmfeTKfd+zxdx1hjbGzDOD/LTpyGBnb8sS0//zmSjrz2IdqfCWMIcsfw+YJxfjaPpbjzw7QhHL756Q9u36CfNFB8QP+hT0B7c5+ireGynzG2R137ICH/jH4v6vGMcwz273bZfXTSTY/SD7//zdri8YbOz4f+Todc2Y8OueExHl8DCOfYWQ+8pPWecvNj9Nu/Y1lH+Juus76hjp56+1Pa8KQ+9L/L7yPYdP0Lg+iM+1+k3S+9lzY4sQ/d9cK7ZLBE3aA7nnvXxaDfSx9wRem6IWeo79NvufJPsSPX8CXMjJvgI/hU8hjoVDuLFq6dydePxHzFkAwIoK8WYodbJY9Jr20ZgJCsikUAs92KbZw0TBCoNgTgbEgKjZ70Hx173aP02Adfx3bD1Hnz6d6Bn9HJNz1Ok6bNpLDt9g3KLl7PjhQsrm586X2bEXF8/MNv6LS+T9K0mbPTdEH3gto6uvrhV9jZ8w7hsZkIFZp/9bPv0DWPvUb4lR/l/OQvM/T3f7XTKE7Xy18PpcP6PERYePt15BTnBb2pS3HbM5UxcggtLueX9WNYZ9Vzu16lt77/DaJphP44vd8L9Bo7goI60kTTGH4bw5l+XYhny4dMHA0fOSZQvFvXFQJ9DaxHTZhMM2bPCfDj9PnxqWecmzLG/LrqGOur2CH28W//BOw1ietfeI+efe9LvSPlkBsfpx9HTzBZgXAQO0AuYqcPHG5xbQjzAwoyJLi5AYwee+NjOumu5+jbUeNiS332x7/s8HtS/0tXuF6Tfv2T77Xzcui4SZF6Pv19FO13zUM0YmSwHlPehDiPj7/hcXb2wvESqUozH2QcL3vwFfJjtNNm6+g8HAZ+M4xq6+oDbTV1IJw5Z17gnNih+1qxspAX4qsMDx7BoZxxENtzHb/tF8yhRRZMx6VEKMEILLJgBqGvcu3XcpdLcFeIaUVEQBw3RQRXVAsC1YoAHB4X3/si/TphigsBHmk5YafNqe8xe9Ix221Cqy2+iJuHheLVvMjFjdRlImLhYNOr3/xCz376g05A10k7b0E3HbUHHdSjGy3dqb3m4wBdNz87ENE0evj1j+ilIb+4fNhw3Pab0g1H7k7Hbt89YNOLX/xIz/GC0BWOiFzy5Buau9lKy9HZe2xNd5ywL116wE4E+3QGH0ZNnUHPZ9HDYulfX9vTM4Mc/BuKywmX86Vf+2Y4gRZu05oO2Lwb3XDE7ro/jth6I7c4Ire8OIgdH3MR1XQz9xmw9stBB3iGenZbTcuGDwHbnMwonpOVNfjj34muzEYrLE2plKLps+bSHf3foQMuv482PfVGws6QHmfdQr3O6Kt3Y+AxNrdQOOLDp8ljzKcLOL/z4wg9Nk/kcX/LsXvRqbv2JOBmTIAT8tQ7ntPJFRbuRBjTtx63N537v16BMfTBsL/o4x9GaLlcDpuvt6o+N9A3/vrQf+CBcB7WpLwpwIffDqdbX/sooH6XbqvTVYf01mN6+3VWDeRd9vRA+uH3dKfUiH/HkzkvTIEtuy5P5++1LV3DuqDT8M97eICJRoYvfPg1ff2P56jbfq1VNDZ3n7y/Hrtbr7GSW+51/ViX5yTuwRiYzKnsIP7u13RbTf6XQ/8wUX0NWHvF5d20RLIgINmCQBUg0K52Hi0+7z+qsRqqoLXl1UT0CfqmXa03ZymvFoi1gkDuCHizttzLiKQgIAgkFQH+FZR/KqZS0wsfDqEf8A4NB6fTdu1B/a86kU7mxduOm6xNp++3I71wzUl0cM8NHAmij379m979amjQdjfXi5y6i63rxD23oZ02XZcuPHRXevP602mr1bu4Qlg0f/fbyIAuvFvjPv0IhC220/pd6bmrTqBT992eem+2Hp227w70zBXHB/Tc9MoHNOk//qXNj6td3D0estUG1O/8I+gItqvXBqvTfttsTI9fckxAzzMffhOwJaf+cWtwIn4bwnHyeQwg7s9H2kcLt2lFj5x/OHmRKTMAABAASURBVF18xK7Ue/P1CP1x9kE70wOnH+hKYaH72U/sKHD07MB9Bqw3WXtlV2ZZdjSAZ2jlZZZw25jugGP7HF267a4WFAnl+eUi4tNnznFLd112cfrqlz/of5fcRY988DX5HYUQQjseGjSEDrn2IfoTO1oi9EEuTI0dY2E9cMY8fcmxdBKP++03XouO230reuKiI7Uzx8jCRjj6nrzkGMKY3m6jNemw3ltSv3MPCzhvfoUDI8r+CN5KSy6qzw30DfrJ1IX+Aw+EflcYN1x+1tz5dNUTrxsxdi61okE3nk7Xn7gv7dlzQz2mbzl1f3rtyhNcGUSuefxN5x0zXh/e/tw7yHLpwdMPonvPPZwOYefVHqwLOgddf5quwxUiIh1nW/T44HD2nHn01KCvNBsH7fziMQpserJTBmP3zjMPpuPY4Yp80HfY3cRloaN1yxaEcxN80AffDcNgi6T3vuE8CDHtscV6ZHCBHiGvbwULwaKax0DrugW01JzJ1Lqhlq8U8k0CAuiLxedOIfRN1Y3NJHSA2NDsCIjjptkhlwoFgWIiwBNLLMZKTC9+9J3byO3X6UpH7dKT0+m2nbX/DrTJistwnv199ZPvORKWY5bzxS/uR7ETiFdfzPHkamoUXXn0/2iZjt7Om3e/+ikg8/bnSDOLv9ipcdXRe1JNSnHK09OyRYquO35v6rr4wsy3vx/9+BtHPBn/bpEtVlmezj5gJ1Ka6cm0adWCTtyrF5ezv3iUau78+ZzwZMJtiE5zEf42ZO1PFnK/UXW4mdT3hH1p5WUWZ0ZQbtO1Vib0FTmff/VuqaCMk+ULwvkm7RPRUcM3oWb6DoafPZw5O/ir2vF3PkdT5y0wugh9C3IZHEH+MX0fp7+0MzGqDhZyvk0ZY3YfOoo4uPXkfWjRzhiTXp0rsFNlT3YOcLb7ve64vWihDm057ckt3LEdHbDtxsyzvz//iZ0nXr5dVy5pu7x3TC8D5xcwMjJ3nHIgLd65AyeDsl2WWpTuZGcOZ+jvH5Om0k9/jOK4LTd28lTCo1TM0N8z99iKuq+1EsftfGPz4gt3pNtO3o/53lefQr5xnuJz8zJ2yt567F50+wl70/F74HwK6oG+g3fc3FXy/vC/CI9Dgg/aqfs6bt7b7JzB41Lg+2nm3Hn09g84x23R7TZZiyPp9fjLSFzwkTFQnWNAWfW0ODtv2tfN5euEfEuJAPoAfdGioY7NqMbxyM2Wb9UhII6bqutyaXAlI+D82EylDP8aO5GwoDM4n7p3L/04S5RNLVu0oJP33saI8qJvFE2ZPitgv5vJkTP2346dLalAvtG7SKcOdPzucBCxIH/f/nY41dezy4Pv5w0NRG9iNw/z8d13m42oTatWkXo6tGtLvbuvDTFNeETF1IFQM53DFuuuEmvP6ssv5UjZwbgp0yLrg84oskvZRyxqo2QMj1tpCzpHwzehw9ZBt1WXj7WjW9fltAwO/05MtxfvsUGeIaM/HAbl8C4FXuZwPxg5ThkVBFnDzyWc5nPc9P/Cc8Zde2hv+uzWs+nhi47S9OktZ9EVB+3s1gPHxNF9n9D/PhauxxXiSGPHmNHJKvQXO5tWWXbpSKzX6uI5KyG3EjvSTHl/uPIyi2ldOIyanN4fftm4OMoaisN68Hee42KPjdai9XgcxOnbav3VaMuuKxiV9NmPv7tt/PKXv1w+2nX4Tlu4eWF93VbtQvtoJ4lbJCDbplVL2najNTX16rZG7DVkYZ+zFpomTZ/u6ll35eUIu57AR/9jR07YjiG//IlsTWjX0osu5JYPy0qaz1zfeSx4CB7VOgYWmjuNFp4/zR4A+uohh2ZDgAcdsEcfcLRqr9fNhrdUlCgExHGTqO4QYyoOgWZvEM+qfb9a86yCLWhe3rhJPJnhWs13+cUX5Wi8DV2WRD6LON/x/6G8X97J4GCZxbATxp8XjHddegmWsr9YqNm7MyyaOXcujZ05287gY0op+mf8pFiycWNB/v494T8++uvhpPNdowucM/48L16TSrmLRogvWIDt1V6+XUeGNLJQ0CUwogmOnYBY2hiwczdbaVlqUYPLfrSeJRbuZAvycf78KHs5I/CN1hMQ0YmwnGb6DuH8+DR3na+cHb3rhH1oty27Ufu2rZlhl+3Qrg3ttdUGdP0RuzLP/mJMDPzqZ07YMl4fMMv5NnaMhXVtulqXtJ1YRqY1OyWc6mit5ZZkOaTCNlnUuUM7ZPgoXcbojA99xXU0Xceo8ZN1Dg6rLYdzKF3Gr3/1FSADaeJzyDs/Rk+cYjP5uB47p1Kp4I42vw7EV+2yNEv6v5nrra+vpxmz5tC4SVPp93/H0c+//0uf//y7XwHUctrWg7GyT49unLa/H0b8Y9r733qPSe225bosaJe1FUlccJAxIGMgegy0WzCHlpwzidrWeTs++QIi3yIiAKyBObCXcVlEoEV1YhHADD6xxolhHgISEwRyQiABPz/8N8NzkHRbdgnCY0yZfhJZpGO7wPsups2YxfdjniihLb5G45GqGiwEwY+hFZZaxFeCaOrsOVrXtJms05dzwWOv055XPRhLd735mSuNlwtbDY49qNfNIVpsoY5af1z72vkW6LYvxacHujKRrx6uhL8ZygZkOeHXy0nzxW6COFvBb9OihRG1Q78exHUj7Cx9BC+KssnpwuaQoV0Ruju2bWMK6vBwds70XH/VWHx6b7ou7bbh6loWh3fxcmq/XjAdasoYA36OGh20bdUq1qawrE77bTJxrcl3MPx8Ql9xNoi/6XiPnAJnqS248jKLRMr4bVx5aTxqZ8tPmjbDlf9vOp9vNptWXZ6dO1nsXHkpb0eRLhYhP3naTHr6nS/onDufo41OvZG2Ou926n35fbTfdY/SYbc+SSff+4Iuag4Wxp5Pz3abrGmyCLvw8OJ00xa8R+fN70e4+T3XW81ti5GRMH28CCaCiYwBewy0qK+lRdh503n+dPc6IpHiIACMgTUwl/HH4684MIvWhCEQNicVZkhaEBAEBIGmIDBr7ny3+JK+HRwuMyLSZdGFXO6sedjp4SR996YlF2EnicOOCzq2Cy7q586dp0WxQNORRh7q+Jf+yKJYIEZmGKavAVhQGnZOoa+sL5q9aEg4lMxUPigaTOlyAVYgobPdQ4YsV8ZE8pHlMh31rhqOON8NVl/RicUHG6/Wxc38YcxEN64jvvqbMsbCunS6qYes4yuXCnwN9EX9Jaf63hGERw79eVHxRTu3c9n/zbHPMTBmOecb4ovpd+QgFk+LLtQ+PpNzvh8xkva76gHqO2AwvT/8b+bk8A21cbnFFqYtVrEfAUQ7v/ttpKvky2Heo117b7IWdQiNLVdQIoKAICAIZECgw/xZtMTsidSm3pv/ZBCXrDwQAKbAFhjnUUxEgwhIqkIQEMdNhXSkNEMQAAL4N59SU+cOnvPkr/FT+IcR/g2cF6BxdjU0NJB/Md25XWu3DP/8jWZp+mtcdl2Tp87QsubQsX1brQuh4SG8/vBd6I7j9oql247bk246cnedj8dwalJ4r47dDpT3U1y7NN8naHFc8zJgEchnef83kBfSQdgR5AiH6/FjSNSg8YjTRSHnUpqcUweCBj6k5Ru7OM/9skFhOX81nJ3RpnDZpRfr7KpGZJVlFs1afpXlFoeoS/MWLHDL+NvclDEGO/26KAPWyHON4QjKRhFnBb5RMtl46CejJA5r/0u9x06a7mITp3s0yxidi3do58rbL1i2c8ZOmury4/SMmejt9EEpv9zv/46no25/NvDi6d03XJ3O3LUHXXvIznT7sXvSg6ftT0+ffxgFP/Z56te12xbruSKDvxvu2vXBt7+6/J03Xdvl+8tKPB1PwUQwkTGQPgZa1C2gRWZNooXmTaUante4F5eKijRfY4AhsASmwFbGXHDMNV9PSE1JQiCVJGPEFkFAECh/BBbu6P0a//vkqTRPvyslvl0T/gtuMV4o9LJRU3LYuMlUW4t/DzCc9HDkBO9dHcjt7OzAWYgdOEgb6rLkIrRVt9ViqVe31WkH/gUeMj3W6+q8g8SU9oXsqPCl0qNYKRtuNlkjZ0Jf2dn6H6lMRno4CY+rGLavnGHlHGYt6wkE3quTVoEnl5aVxshHlmiN0Euf8RLlNJUhxuiJUwOcVi1aBtIm0ZQxZnTkFFp490sOkvmOmQiVwX6KxnppPPLnlMW7n5xobPC3b9fS4gt7u2YW7uSd+yNGTYgtbzL+HjvJRNPCL30vOl51sYVpUJ9T6Opj9qQjdtmSdt1ifdp6g9Vp4zVWojWWXTJY1u+pcnJ68jnsRGngd78SHpeaM3ceven8mxQcVxv6dmUZWQkFAUGgSAhUsNp282fTErPGUYcFwUe0K7jJBW8asAOGwLLgykWhIFDGCIjjpow7T0wXBMII4F9jSk0rLxXc3TBi9Dj9z0Fxdv02anygGcvxIs3IBjI4MeLfzLqG/j2WpezvCgt3JLwPBbo6tGlNWPzZOUQj/p2Y0SaUiSOjAyGWwXFy4EPGT+DlSgt3xN9D26UnTJmZ0d4/x02xBfXRCshqljmwwyBT/eTbCoMFf1jWl011/ItiON+k/XL8G1HAHsiAZ0yCLHi50grsdMNC25T/YcTINP1hXd/6Ho9Ze6nFKMWVGhmjx4SNHWPQZ3ToMAPWlhbwDigbRbnKRZU1PK8WooZ6KxKrtVfES7ZtyR/+HBMpY/RZ9Q3041/eebbGCku78l2XXcJWwscv/xlLc+bOd/NMeX/44x//sqT39ed94XPcHLfblrRY5/aRuoaOHOMp0LH0NuI6sPfG9rtu9ONSI0bRV8O8R6/22HwdapFKRer32yTxdGxLjYnUL32SxDGQ4vtj5zlTtQOn7QLv3V/6EiWHWASAFRw2wA4YJrFvk2JTLIiSUdEIpCq6ddI4QaDqEGjgFpeWluBf4LdY2X6nBBtD1z7xNtnvvki3Cy8evan/IIhp2n3D1ah9mxYct2WxNZYT7veqxwfG6hoxegLd/sanruxOG67BcVsPL1lpx41W57T9vWPAYBozGY9pePmQMTT4+9/owvte1vTwm9Dpl7N16KPeEeHPC8e1lH3IKhssu4rvr6A/HvYnzdX/ShWUgb3D/hlDn4UWwOAbCmNo+NGhbap3DNanlLdTZOIM/JoYzA/q9LQE+SiTKQ/58aTYo3Tg1hu6Cv7P3psAynZU5cKr+ibhXjLe3NxMEAIJCUOABEFGgTAYAjIoIIMyCAoKSESR4YGA8AQZnqKIIIqACTI//QGF4BN5iCDIwwFEAg9kRnyGMIQASbhd//et2rV37d179+k+p88953R/fWvtWrXWqlW1v15dtbq6T9+3fuBf7DP+DZD+Pv/6uS/bWz/8idr+3LOvD76x7eKzkRjr+pq872ZcTCKVyKqUF7zHDPWZCp3Nxh+6q3nOvj7wnN3hnDPyAPa3OOR62wf+Ge1+/xe+++/tE8X/QsVvpOX7vNUN2r839KLXv8v//CingD8OAAAQAElEQVTry5pj/M0ln8c4ZWnG/O73r6wVowGMiPc7P9Q8t+yA8zJUjZ885t1vfRbkqbz3ny6x9/zjJ1MD17v5oc5kH34z55Nf+Kp/Qyf7UT2JkzARJoqB/hg4lH8+9d3/sv3f+U/bc7UOcLDc9hZiQ4z448PETPHUH09tXHqhlHDJEdDBzZI/wbq91UIg4l3LdqAHnnuLGnj+udTzLnqXffuKK/EmLtR02be/a8969dtb/033/e5481rP+6idVEzj6/stO/65zK++8s8qq1TdE2/U6CPT+be+SVLgyk/dn/iyt9h/XHZ59uP1eBzsbz76aXviH7/NLv7EZ5z4v15lH6zN/F0kvKRC2RAli+Y6ZNcnP734n3s431e/42/t6gP8jZoGQ35z6DkXvqsZoOJKf5Workpdly9vjWlDV7+/+FFazunif/ikHTgQHbvSth6sYkod+UpcV5TNQ/e+3U3t6N2HeX/O42df8nr73Ncum5jHJV/4mj30t17vdvnyY7e5acsuy3O9kRjLPnI9dE+G12m2YTwN2jVG4CZxHupXyv1/EkNvlnd+6F+Nr7tST/7mp59i/CYSbUjPfsNf2T988os2RhBQT2Lsveejn7Lf8YNMWpnd4czrGOOUetLRR+yx+//wjZMS17f946fsov/1Ibvy6gM15vT54X/7gnEMmBSlfX+3Oeu0Wvead3/Ivnn592ofHOsHPxjbC99wsb3pgx+r7ZwZt/3QlvRDmOvJ1Z9xvhF9/vKf/6+b3+xa+1v3QFvS5//jMrvPM19hD3nx67zuiy/aiZr1SFgIC8VAfwwcevWVtvc7l9r+y79mh1/V/M+bvgit8IVYEBNiQ4wUP/3x04fLCofNSt+6Dm5W+unXzS8ega32iHdaM34Sb5tod6ebX9/udfaZNRjv+tj/tTs+9ffs8XiD/aLXX2w/96KL7C5Pf7l98N+/Uts87A5n2zn+v7+U99AckuQ36snXy9zXC173Lnvwf/9ju/dzX2Vf/Mblta9fuNut7Lon7UO78XXt/Ufb0+53LmSp8A36PZ71Su9PPy/AvB72/NfYr7zm7ckA1xscf6zd/Vb8pL7xA3FROL9S1+UbU7ydRKOrH24ffcRuu91p10KfVP7ovR+1n/nNC+133/rX9oo/f689+RX/0x74wgvtU//vsmRQXQOn1HpuXVBph8djPKQ5VqbGfm378hCAVk+78C/t3r/2Cnvua99hH/j4pyGq7CP7olmXSl7Pq1YY3o2j0dVPbx9z5B779Z8+H/1S+db3r7Kf+I1X2wW/9yZ73V992P7k4g96fDwYb7qTRbr+wePuZycddxQapf9mrkdXh0HrjTHcDHznUo7Rx2c71n16ypq50cpq/KibjU47ka+D1PsjX/gPf9390svebM+76J32g/EBKMa2a1ewZz38HuCb8pjff7Pd+SkvtV/H6+FZr3mb3e2pL7MnveYdjQG4pz7kPFzb8/iF+9wRsqb89tvfb7f+5ZfY0//o/3Nf9PnzL3+LG+SDFG/4pfF1qxuc6hJe+A2fc//b7/vzy2/APfNVb7O7Pu1l9sYPfpzqHmr8ZMwOGQW7Lw7tusb3ue1NIZq0f/sH/hmHyukT8q9e/l37iw/8S69d9q96EkNhIkwUA+0YOPQH37ejr/gvO+FbX7Ujvn+57fI1GEvLChXeM++dGBALYqI4acfJbHisUNDoVmsERjUnZnshoNkIgfUgwE/ytwk9/WHn273PuUHrLnhQ84a//7h99Etfa8l/6nY3swvudxezztzTIUQyvQs+gf/V+9whNXClrzd9+F8nDi4egIOWn/ux20/4ou8H3umW9kTq0D8XHnzQz5swL75BzHIe2rz8ggfZnsMObfvKBqy513bmzHFqok1J02x7dM9/9I8b55FdcH6vfd8/2R/+zf+xv/63f3fx2Sfvtyfc47bOp0tszbfE0PU948w6X/5W0AX3vJ27yRe+qf3zj15in/nKpfW4mEFWp7o7ZpL61W27+hna5+Jg8CU/e5/6mzd09v5Pf9F+6x1/a7/zlx9oHQpS90e/+AC79Q1Pq+eY77nEZ6MxVvrimHmMidqVxWXofhlfhdmEn6F+hfz+d7p5CyO6459DvfUfPmE2BvqV7ZnXPsFe+bj7t2x5IMZvzbzjHz9t5NmXxAOuP/3Vn7Jr7TvGunM67ugjjDra0DbTu3B4S1/ZzxnHHWPPf9S9sjrV1Vzo85zrX8d++V54HSeNX/n8vuziv7e/+JdmPr/7c/dtzRkTQgm9dNdb8s8n3VV9OfecM3tt/XVfW5ntPvSQXjvOVdSPt3ARLoqB/hjYdeBqO+q7l9kJ3/yy7b3iUrsGDnSK5WYpWd4j75X3zHsnBoqP/viYCZeljBLdlK0BgQ5u1gBIaiGwsxDgO73tQXsOO8Se88h72osffk/74VNP6oXxDmecYnzj9eQH380Owaf+NvGNgna3n77bD9urnvCTdotTOv+TDMx4wPH8h55vT//p8/wbBJO+xhbC2B5x91vbay54oJ1/s9PRa7LwDeV/f8h5dtHTHm7HHsUfCB7DqKFDDtmFdiojfIrfN06W8QdPk6XZKHC5bfxkm2n10Ydfw176+AfY/fCGc/LbCWaPAR4vxb3s5uFSNdBo1B5nVPwuza5dbV137F3NrdnI+cn5Pvy8W9lLH/3jdt5Zffgl+/K+d40mx9w1oixNONmmfjbx/E+X8/dq3vKMR9pdb3S95Kznytj7k196kN3yzOtA2+cP4qJsJMZmxXpXaAbcNeU5GY0awxR3ffOfLuOPXL/hqQ+3C3C41xdDJea3uuGp9oanPNwedefmN4SamZofkDz2R29lb33Go+zG1+EPGvePTd3rn/Iwe4h/m6X0kHj6ePWTH2p7jzwiCXDt3h9fqw8/79b2Wz9zr97XO7+NdtGvPNjuiNfx4YfiUAU+WA4JjK3+eZ1+0j4r/ySMMbzP/yesSfv73P7set1iDN0bh8slVuInMRMmwkQxMH8M7Lnyctv37f/AIc5X7KjvfcMOO3AVl7KlIN4L7+mEb37F75H3qhiZP0b6MZseItIuJwLMcJbzznRXQkAIbDkCIQS7Gw4d/vBJD7H//ZuPs7fgMIRvtt6KN5Lve8Hj7aU4hOEbr5kmyk/jYXgLHPa86sk/bez/Rrz5ez0++f9fz/15e8MzHmH3uNWNcTjTvNmFeW855/rXtt/EJ/V/96In2J8//WfsTzE/zo3tNz/rUXav297EDj2kf3l823Mebf/00l9xus7xx/T6z8LXPf3hbkf7M6+9P4vnqo/fe4Q9E4dff/m8X7B3P+cxPte/eOaj7B9++4n22PvcwY665jXsp+56y3qcR3e+pUD8OT7pGTjYmjb4j9zk9NoP8emz3TUa2R1uepq98Ofvax948QV4Hh5n733+Y+3h592mNr/Nja9X+6FdragYyjgfEm0r8bqq/Ucfbv/jsT/h83jNEx5oz37g3ezp97uzv+FnnDH2bnZ68ydnUwfZYIzNivUtbnBqjc/v/uIDBqfE+CJGJMbdoOEaipP2HWWPxMHN2/E64XP1vhc8zj74Py6oDkvbnfmnZE/4iXM9vt757J81vr74+rj41x9tf/2bj7XH3PtH7Lijr9nu1NM6+bij7SkP+VEf58+e8TN13H7kJb/kPo7Yc5jNcn93+aEzja93zvdNOAx6A17z73vB4+33n/ggu8l1T/aR+dogRqQTjj3SZX0X/h7TN65If/5EPdcL1n3E1x1jh2Oxnua3r79kQkAICIF5ENg1vsqO+N437bhvfcWOx0EHDzwO2/pv4sxzC27LOXPuvAfeC++J9+ZKXYSAENgQAqMN9VZnISAEthUC/F9WtivxgME/8T71JDvt5H12JN64rTVXs9jCt7Rnfx6G3PCUE2xf9Uay1M/CX/Mah9ipJ+y1G13nROPc2J6l31bZ7D/mcJ8r3xQfsos/Yhdtq+bCcfcctgvP4zXs6MN3mxl/OHnr5nPknmvY2de/lt339je1B9zpHLvzzc/wOOM8p5FtcoxNG/tg63Dm5s8Vsdp96K6pscP4OvHYo4yvL74+eJCxazSa2qfvfjjOdY/fW8ftrtH8PuiXfs641nF2AxyAHjnD2sE+XfrIpz5n/NM+BKt/e+i2Z11vzftZ71jdsdXeurVB2G8H7DWHeeJw14Er7fDvfsP2feurdsJlX7S93/l/dvj3L7dDf3AVl69tRZwT58Y5cq6cM+fOe5jnnmU732tkWwWBJnPQENDBzUGDWgMJASEwNwLtc5u5u6uDEFgTAcXYmhAtg8Fnv3KpveCN76lv5RHn3sIOw+FVLRCzMxDQLIXAiiEwij+w3Vd+x4664r/suG992Q9y9n37a3bUdy+z3VddYYceuPqgIcKxOCbH5hx4UMM5cW6cI+d60CajgYTACiKgg5sVfNJ1y0uMAP83nyWi8j11tLHh43HREj2/2+H5VIwBgSWNqa9/6wp78iv+3H7i2a+yn3zRRfaFb17uiz9/OPkB595ca8mSPu/bYV3RHJZ3Xdnq53Y0vtoOw4ENv9WyFwc4x33ji3bS1//djv/Gl23v5TjQueLrdvj3vuWHPbuv/p7xGzG7DvzA+L85hfya95UQF7Qpo442tGUfHsLQx1HwRZ/0zTE4Fsfk2JwD57LVeKzs+Hj6VFYPAR3crN5zrjsWAjsIASR/O2i2mupORGBDMbYTb3hl5vzd719p77nk8/WBDW/81GOOtFdd8EA7YvdhbIqEgBAQAjsfARzA8E+Tdl95BQ5tvmlHXXEpDnH+0/Z+66t23De/hEOdL9jxl33eTsQBDw9gTrr0s+aENmXUHf+NL7gt++y9/D/dx+Hf+yYOgK4w+vYDkp2PlO5ACOxoBHRws6OfPk1eCBCB8mXMN6HLQ6ccv9cedvubOf3wjU41fES+pLQ8z9lOe44UY8sbe4cdcoidue8YO+vEfXb+Ta9vv3j3W9sfP+khdvrJ+7SO+G87Le9zv9PWIc1XsagYUAzMFwPYxlRWDoHyHd/K3bxuWAgsGwIR+x4+ePEPRpah5g+jPvEBdzbS+be80dLc1zI8N8tyD4oxpIpLtm7k2OQPKr/h1x5hFz71ofa8R/2YPfL829jeI/ZoHVnS5zs/76qX9zWt51bPrWIgxcCyvX/R/cyGgA5uZsNp5ax0w0JACAgBISAEhIAQEAJCQAgIASEgBITA1iOw2Qc3W3+HmoEQWGoExp27w0ep+go8MBEO+ExGOOi1oBhQDCgGFAOKAcWAYmDpYgBP6fYtmtkmIaCDm00CVm6FwJYgoPMKnVcoBhQDigHFgGJAMaAYUAzs+BhAJq176I9jQKOyegjo4Gb1nnPdsRAQAkJACAgBISAEhIAQWA0EdJdCQAgIgSVAQAc3S/Ak6haWBwH+6Nrw3fBjh37tVVdd7YoQgkX9EwJCQAgIASEgBBaOgPZXISAEhMB2QMCTfl1WDgEd3KzcU64b3nIEozThVAAAEABJREFUwuJn8O3vfMed7tqFlzTPd0T9Xy0VLsJFMaAY2PoY0HOg50AxoBhQDCgG1h8DnvXzgryflWglENCzvRJPs25y2RH4+te/7be4a9cur3URAkJgFRDQPQoBISAEhIAQEAJCQAisAgI6uFmFZ1n3uMUI8COFeaYwr73Zl7/2NR/gGocegpr9Rev/GGMFsTPds+JFMaAYUAwoBhQDigHFwM6IAaT7KiuHgA5uVu4p1w0vGwL8y6vPf/5LflvXOOwwr7fqonGFgBAQAkJACAgBISAEhIAQOFgIjA/WQBpnixHQwc0WPwEavhcBCedE4FOf/qz32L37GhbwYYnIhIPiQDGgGFAMKAYUA4oBxYBiYOliwPRYSQSW/OBmJZ9T3fQKIvCxT3zS73rP7t1e6yIEhIAQEAJCQAgIASEgBISAECgRmP4/2JaWO5Vf3nnr4GZ5n1vd2ZIjwG/V5Fv88D993K666irjN24OOYQ/UIyPV/S7JYBHOOyMv9XW86TnSTGgGFAMKAYUA4qBbRQD2zqPRoqrsnII6OBm5Z5y3fDBQ4C/PjPbaME3hz5bbmCQVxW4wfL+D/2j6444/HCvdRECQkAICAEhIASEgBDYWgQ0uhAQAkJgEQjo4GYRKMqHEBhCYNqByzTdkL8p8vf+7w+69ugjj/BaFyEgBISAEBACQmBpENCNCAEhIASEwAojoIObFX7ydevLg0CIwd75nvf7DR119JEWQrAxWiITDooDxYBiQDHQigGti9obFQOKAcXATo4BLOnrLAv+1Hids1C39SGgg5v14aZeQqAHgUUuhrP/mVWeyOe++EV7/4c+4oc2e485eul+QT8AXpHpeVUcbJ8Y0HOh50IxoBhQDCgGFAMHPQZMj5VEQAc3K/m066Z3PgLYJXtu4s1/drFLeXDjjC5CYAcgoCkKASEgBISAEBACQkAILAqB/vcJi/IuP1uDgA5utgZ3jSoEZkaA3zLpGreWY2/wC59mr3vLO+zSS79hhx9+TTvyCP5IMZUrQ4BJ92r+Q9fCQTgoBhQDigHFgGJAMaAYWM4YQMq7GWXiC/+Mn80YSD7Xg4AObtaDmvosOQIDt7fN1q50VDM5qT++6E1+A/uPO9ZrXYSAEBACQkAICAEhIASEgBAQAutDYOJEZ31u1GtDCOjgZkPwrdFZaiGwEAQmD2cm3TYv5Ze/+k12+eXfsSOPPMKOAk3aSiIEhIAQEAJCQAgIASEgBITA8iMwy/uIKShssPsUz8up2sS7at7tbeIgci0EhMDsCMS5F8ixlefg3/nOFfY7L3+tD3jiCcd7rYsQEAJCQAgIASEgBISAEBACOwMBzVIIdBHQwU0XEbWFwDQE5j5UmeZsM3TRePDzkldeZJd8+jO2Z89uO+H4/ZsxkHwKASEgBISAEBACQkAIbG8ENDshIASWBAEd3CzJE6nb2GEI+Fdk5jwF6jHv/eFi92323Be9wkE58YT9ds09e5zXRQgIASEgBISAEBAC8yOgHkJACGw3BKqUf7tNS/PZJAR0cLNJwMrtMiDQc1Iyw22tr9cMjtcwCbG9fF/8N39nr7rwzd7r2tc6yWtdhIAQEAJCQAhsKQIaXAgIASEgBDYHgbjOt/Zb9eZlc1BYWq/rfHaXFg/dmBDYJgiUK2g/30gzNy7mTlmwpzznt+1fPv5v/idTp1z75EIvVggIASGwsxHQ7IWAEBACQkAICAGzwLTf5nsEW0en+YaQ9YIR0MHNggGVOyHQRqD9LZi2bp7WrItreXiT/D/xac+zq666yo7de4zxz6aSVFchIAQqBFQJASEgBISAEBACQmCHI4D3CqH9PmA9Bzo7HISlnr4Obpb66dXNbR8EsJhuYDKzLbz55Zx+oNiHw7Afu+Sz9phffpY3+UPF+4/bZ/4LxvwVY9ECsQDYwlN4KgYUA4oBxYBiQDGgGFAMbGYMeFaPC1JPXFVWBIH8Tm9Fble3KQTmRWALVsR6irN9W6c81Amt37nh3Elm73j339qTnvkC93zySSfY/v3HOa+LEBACQkAICAEhIASEgBAQAjsXgfb3bKr7SG8Bqsaiq011vujJLo0/HdwszVM5eSOSbBMEZlzbwix/a9rxVS/UMXO5Th90lAi8+k1vt2c897dcxMObE0883nldhIAQEAJCQAgIASEgBISAEBACQmD7IjDLwc32nb1mJgSEQI1A+n5OfknzhIeE4yBWOBQaof6Di/6nPenX0jdv+GdTp5xyrbq/GCEgBISAEBACQkAICAEhIAR2CgLFB7YbnXJ6I5G99NZ4K9Erl/DgIJDf5R2c0TSKEBACbQTmWgG7xk27/BOpwL+prUehDQgFZzc2xqL82jf+hT3y8f+t/sHiM8843a55zWvWPcQIASEgBISAEBACQkAICIGNIyAPW4sA3wDkGeBNQGY3uy6H3eyxVsi/Dm5W6MnWrS4nAumsnVdScY9h7L9BTEk6zOEqCgrR3v5X77fzfvIX7GMf/zfbs2e3nXH969kJJ+ynqUgICAEhIASEgBAQAtsLAc1GCAiBAQSQ2w9ouuLWZ7st5TQfoWWpxtYhoIObrcNeIy8lAmnhS9f13+Dkwlp4LJSF1AdLS2swnM14u7kky9E42JhKND92yaft3J98jL3qwje72YknHG/89s1RRx3pbV2EgBAQAkJACCwbArofISAEhMBORmDPnj0+/c994Ute67I6COjgZnWea93pjkMApyvFnHneUjQLtrLzit+6IQPi/zCFTjznoZR/KmW4jKpGYA2bpzz/ZfZTP/fLdsmnPuPfvrneda9jp4GOPPKIYgyxQkAICAEhUCAgVggIASEgBITAQUdg7zFH+5jv+7sPez15wXuASSEkQ3KoVHYEAjq42RFPkya5lAiEWe6qa1QtulWVPfAMJvO5B85ssqiqm05j/lIxT3RwkMNy8d991G7/4z9rz33hy+zb377cjjzqSDvteqfa9U+/nh177F4bjbRUVCCqEgILRkDuhIAQEAJCQAgIASGwNgL8ts3+/fvc8NUXvsXr+hL7cvUm96/tZmbW2Xed3Wae1gob9j3DKwyHbl0IbAYC+Silz/dGVzf2p/9oIaKO5Rhs8EgnQmdO6Udv0IZ4jFd/GEfjt3AojzjI+d3XvtXOvuuD7YUv+SO79NLL7PDDr2mnXPtku8lZN7RTT722HYNT/kMOPQR9VLYdApqQEBACQkAICAEhIASEwFIiwEOb6yIX58393h9caJ+45LNkmcKjZj6PqihhUlRoxe5EBPDWbSdOW3MWAjsRgbVX0MCvv6x5a5UfVjiryeZjw2mMN1hXCh7mgKUkRl5hgH4QWTq0MdRWPSIW/7F964or7MV/+Ho78473swue+hv2/g/9Hwsh2DFHH22nXufadtaNbmA3OPN0O+WUa9n+/ccZfxNn9+7dxgMdfTPH9BACQkAICAEhIASEgBAQAgtBgAc2J590op15xml22GGH2dvf+R579gteCt9VXg/Oi/8GgnP+mWzFVRUz/4pFNdv7DRgurODNx8J8ra4jHdys7nO/2Xcu/wtHoH/Ra6QVhyrYgWr0vKhDaFy0WSdiy3+oGAc+vtZTjIOj/D9Q8a+pXveO99h9H/UUu8X5D7Vn/MZL7L3v+5BdddVVxoOaY/ceYyefdILxN3F4kMMDnZve5EZ29s3OEgkDxYBiQDGgGFAMKAYUA4oBxcAGY4AHNvnPo37vlX9ij3j8UzyjT4m+J+/I3lNr4dfkfuFu5XB9COyAg5v13Zh6CYHFIdBZtTrNyXGSQbpW2lajkuVqQBcH5KnbOFUdm1gs5QY+8Bs3dMRTGizrkW3DI0ZcUkmHNzF984ZyUIQtD3N4eMODnM996Sv2ije8w+7/uF+zk37oHnb3Bz7WnvysF9mrLnyrved9f2+f+vS/+59W8VAnedVVCAgBISAEhIAQEAJCQAgIgY0g8LnPf8le+6dvtTuc/yB71gteap7bz+QwzmSFlH82u4NqpcH6ENDBTR8qkgmBbYMAF10/dfEZBTadqy5su7CyiWOsv+ApB2c4vDHDIQ8OYwwPHsLEijfU6X+YgoX7iBbGAeJouJj/gDF8wBvkSWbwhW72kU982l79Z++2p7z4D+yBj3+W3fb+P283vPOD7ORb3NuOu+l5Tsfe7Dzbe/bdQee3aN/Z51uie9ix56xN+86+J+wT7QdPOu6ce9rs9GOwFR13jjAQBooBxYBiQDGgGFAM7OQYmD3/Y764D3ljmUf25533RD6aaN/Z90DO2aXzISPd3fbdrCHmufuQ67I+9qZ3t2OR/+67yY9aoruhfVfwoLPuZvvOuovTsTe+s+290bm2z+lOqO9ox97wDrbvDNKP2L7r3972nXE723f6be3Y029jx552G7vFXR5gv/KMF9m/fupzyORZkNezAnn6jropyNebRotj/t4SHLTG8JwO2hSWZCAd3CzJE6nb2KEI8FQEhyPl7HF0Ujan8NVCWFXJsGmkxbxpp2WebYyQV2/U/FYN+7a+ecM5QRf9oCb68Y+5DJaQk2fFQ6Dcj7zh4IhmsDL6HaGdCD7QIR8c0ZZHTKynEz1FXBIdwE2R2DfRGDPsI585dKz79JOyiLmKxiYMhIFiQDGgGFAMKAbaMSA8NgePMTK1+Yh5Xaa+nlkXjfki89WSkIoiz4kdGqOdCNeab55z2kODzsxjE5nnuRC5+4AcMlSNiFyVwqryHDZCl4n5MfXMlylj7W0y3gld6sL8F9pAQeKD4e27sxHoQcd+1vdwo0pR8pVI1Y5DAM/8jpuzJiwEhECNQFqI819AJTE2Fz9qwVFNUidxvbAnYcQm4wpsJnkTieB5EIMKKtg5E9EzGveS4H0idolElEGJTQ5tMBFbSEQNgfenPtMIvkqirwAZCQ7dvq/m3ZCoo20mttFpYYUYioAqkgPhIBwUA4oBxcCmxIAJV+GqGGhiYGFJXO0oIl9tCCNBEz07zblklvXVzDFLOT7q9IwaqZEf1MBZpY5IdbvjIO+2JKMdc+pM7MRc2994MzFG/gsPFFv+z0LYYA4OF+ge0QRhdPqAwEuaH9mx0Q25CUK3Qd2EMQXswHpWgv2sprJbKAIePwv1KGdCYBUQWPeaNV9HrOsdNMv+Be8stxWYO8/tKWC5NyzswQxbFi4oEW1UVfHNIKKBA5kRMok4isYNJJE5b9xBfCLRyHMzSBsH2ugXnKBBE1fYcOyIEaNvahH6RGwb5IkwlG+CnF3my4OdxHNjihYwfiwIjl1GeT+xX5eSn3576YSLYkAxsJNiQHNVvCoGFAOrFAPdnI7t/vtnjljmjORzrIyQk46QT7bJPB9tctGmnXNe9rcyHw7IdaHEFXkt81sSLGKmxLBf8DHN0qEM7UDuCylzrjEn6kfjACH06A4GJTOsx2jnt+5sozlToc/GkIdRTWt2bp4RZ/cqy3kQyM/+PH1kKwSEwNwItBfNie5TV0Mqm/7YJ9rdsUgENbkAABAASURBVNgbFv6AgxfzoxraGx7cTiIOOMBCzyuXfMMGQj4TNzTn4Qf7kPHwhjLSOATLhzgGPcdJZBYiOMpI7r/aaCBnk/1gYfzKaCazMfolov+IuUT0b8h8GIjqutlIIzbWRAEG7h91bVjxjS/OpyTgMTFeqRc/jJ2wWVps8LrRvSm+FQOKAcWAYmB7xsD03K2bAzI3ZI7YPphh7mieYGLL63ZBu3zuOV7TRguZ6xgUnaJV/+AoIqeEUzpOBBmcQYREGDznEaAhQYj8N/VNNlDAF/Nu6vi7kvnQBmIo4YNX+KEerPdnXVKyKiS1oGYKpdidjoAObnb6M6j5b1ME0oKZrtUUW41KtrAqGk/qJ92Nff0PkS/1cVJjB+FmkhppUtE3hrEf+3DT4+ENNwry9DtmnzFsKzvqzMY4SDHsPxgDm5f7gD6CD04YIRo2GhJ8Qwdra2gMPhMMLVGAXUn0lwg9kwkYdAXPDY8HSCU1Bz3m85tsR8hFk0nNxjCRP+GnGFAMKAYUA4oBxcBiY2Aol0vyMv9jTlilknWeiJQSeWoEjZGPxgmqDdExIHct2+QDHNQ0TrknnEFFX1b7cxl8QAHZ2PNMNjEyqnR1Gx8D/eArjMfmOTYS1fLQJrhNcHPzm4I95oE79jzdoOd9w4W1H7FqsiZVTVTeHfVEaZsV6qwIhUzsViPAd3NbPQeNLwRWGwFfE/MCmaDAcp2YNa+dfvlbN22xcYEPrsMmUfuMLucmY1jRUaCBDNvCCLsBD2uoCziwCb65oEUfNHSCeYj8iTRsUOYUIQ+gMbapsY3hFpsV2ijg2X+SDL6Db0JjzGcMp+MeirUswjaTYQxDe/MJ40+7CenMhIEwUAwoBhQDigHFgGJg3TGA/G8jOR1ywpwfeo22OSGH8xr+O3Ur/5wYG/2Ke8m2ETIS8x7WmZASI49FuoocGNkvmHZ/2gUk1wF5tcGGhzasmXMb5wVzoxx5OG3hoCih5gNz8brlnVKrYJMgXwcV2aC/Xme3fmeSLgIBHdwsAkX52IYILM+UsD/gZrh65kWbPERlcRE3JMOmQTsXWHqk7YPaUH/zJusj7CPMUh9uFCRuHAEHKr6pUG3RAjYaEudDj9E3mQjTimgDNyh+iBNgGHwTrPQtPstYNy7QhftgTTj6wSgcaVzVsA8NRYzZR5z3Ygnjh5KiLda//AlPxYBiQDGgGFAMKAZWLQbWn1vFnhzQihwR2aWNYTNJBnlDde6JbBgZJnpYRdUIMGBunIm5bahkI3QYIT9m7cmre4aw8mBoM3dGCmmkMr4xnKVDG3DwZ+hDvyRIzHgvOKRJ7YjjHMOD2fwYXsH2FtjFUsGsvGnP/sFw04dcyyUFoi1BQAc3a8EuvRBYOAIDy9+AuG94ruV98jF3BSgCD2hqf1zko3FTGVvEPhCw4I9RY4uo1nPfFLA5QILe2KiiV+Ybig8GQd5UsEH55gT7vIlF9xjhM2KEiM5j78v+uw6YcWyOQcpjtOp8qIPepZxDNxST/wiLgjpdoDQjDE6wa/pDvqF2NM4/EfETBTxvIsWBYkAxoBhQDCgGFAPri4EytyI/Y642Ns/3+nJApquZAphEhhwuE8dpKOW0cAjbxEf4zgQ5BqEPCP3wJFh6BDD8DUd3DBvqc/9wIFo+sBnDboxkNDJnYg5d2TI3TmxMDtHgFLwBe0NuncY1H5dtmEBqeDDfRpVLdpHbM9foiPnNbL4qhtv0PnVws02fGE1ruyGAhW3DU5pvZQxcnWcas5qbV7xwkzHLi73VD+rYCNAFM2wghuUf5y8QRsiime8YqH1sbApss8m2byJoQMZDEUNfdEwF4jDGsRB0saIxTm3G2JXGqOHJmnEMY1nrMIdzDZgPffgc4GO4xv3B1irK4/XVARtkH9lU/7iZXr2ZQSUSDooBxYBiQDGgGFAMKAY2IwaQaPXkYN1cri/nyzKr8sNU9/uzaoyA3NXzT7RDRUhdPUdNv9WT8lWkskYy5L7MaQ1Pvtsjz/Rx0abcCUPysAbujLqQbeCYvyE5QkLMb+kY5PRj9AnjCLnBD7JpAIsS4QiV+bENc19wbmM9D9qSelRzi6b5maabeyB1mBMBHdzMCZjMhUCNwJprV49Bj8j9BV6HlFjGXcWLG8I4+uEHmInCzcKwCZiNLKQGbLDg48pNiBsCWxHtpIckoIESuCFQQULbsIFw07FKHrkZBiojfJdkaBvMIy/GjSttihiJGw/6ceOCAfSQYX7JBs3UJanA045D9FGEr0nC/OE/y30jhR3rLOvWvllyw5yDuj7UxjMInIWDcFAMKAYUA4oBxcCmxgBSquX3Py0368YXc7xMja6dD2Z5Xz7pMuaAyDuRtNY5KHkgjQq+cHUeuQ6/MUPKPpsaOS30eIIqHxH5cCJDrmv0MUpt5rd++EN7pL+uA4/iLd4P021vxAMWvBFwbHOApi4eVz4N0loYrX4E5/1SyXAHZbOSejUkdyUvgRfRNkJgtI3moqkIgW2OwJorXO/8+3v1S7G+9/pYW1j6yzw2Ey7wuVk5GUHGFz61XPQDNoa0WWBjgE1we1y4k6CiDTco1oEbBWRscwMz+EIXFAgxeW5KgW7Q9O64uAyDsfaNDXbmRCEMOWCX3C/06J9sYYc+nPcwRRxVJbumD6bWU8bwNS/xnomTKCKZECkOFAOKAcXAzosBPWd6zrZnDDDHmpaXTaZyEaJEI+R0iQx54CQ1OSHsPa8coy+om3vmNvzVfdwe/VzGGWYetevgqiqB396BWzd1HWzQ4L0F2ATm0N6GH+hRIKUNKhYIaJvGpiDgAj0KGKTQVRuNStSYwi/EnUL7jmgdzXqsWfpOGE8IZvEimwEE+B5oQCWxEBACi0dgrUW0vcCVfy6F9bwznbatKytR/UUbCAMOZtJ6zt0EArb9YCSt99kv7fxvdWGSCucKhzQAoUCMNpxRw08NOM44jG0ceKKfyGxsgZ9iwNqwSdHG0IdEOf/uF7sPmvAVx1VNvofgy2hT9YexzUfwTx8dmrbBc1EcIgyuIgSEgBAQAkJACAgBIbBABIbyriy3Th5n68kLPZ9EXsiEdiolG+arnreiyZpd8rCNLnrOS73PiUbIiY3kxmb8QJMHMoksPWhX6Slgf+bS5A33ygNGg03wORssmXnzk1FakI9kKir5StRTle8pknpKvymq1FfXrUCAr4etGFdjCoEdikBnJes0J2+qx6BH5P24Djsz7cLOjaHvC73mtMsK7DhkKSKRB/HFnzQRWwQEKAGbRNooaEhtHgvtSkc9txCY+9/7jqAyeODf7TqhnTanCNMuGWToib2ncTeGjISO2JpgAYMOz42rRR39UL+pct6fyPDciRQHWxUDGlexpxhQDCgGFANrx8A68r460QS+zCGn5oT0DzvkRPg80khIRr2M0Rh7wh0h7+a1qT2ubNAyJLUgdOUHpRF1a1yMwXnhg0269LybejZo6oROcQQLuuFxC3Nx9HMdZWAoghk4lMQkF4m3qrcPZVMe9DNFLdX2QmC0vaaj2QiB5UQgL6Ptu+uXcv1u283aqvxVVfqmS+qbNgbyWPip52aCzYkLACQW4gG0zAkNGnoVfKNjM63s9QZAhjrW44gDnGA8wBnBrx/ejDjI2MJ4bIYbGvtukmRskwL6JYKJF2x3MIn00SJYu7ysYYv+kRTBO5V68YDEVoh0rxOvEb0GFP+KAcWAYkAxsEoxUOWDzA1JePLTB4ldDHAYUueZpQ657gHqsiz5w5lMkWNgs0W2nHPdVI9TDoyUFx6Q0caaOD68oY3i4mhMiQPmRjmm4W10hcEYPPWjfOziMsN4PgG0vHCQ6BwuY9A6St2/23dQAcNpOqhVNh2B0aaPoAGEgBDoIIAVd+ra11ZiC6n7+zqPg5BaAJ4bQNMuOWw4GKqR0C8Jizwr7ha1cuSbBTeHMTaIMfzCyrXcXEgGGYlzYHdXugycCyHFYQ7/hIrEQxnap9qMB0njEWy9D2zJVsRNMRHlHDkT25XRUEUTJ1zqecAYzXoo8hCtXWQhBISAEBACQkAICAEhsC0RYD5XE5g67yOPGaPCdY1CoybPZJ6ayerEkfqI3BXEDyM92UZ2TB7eR8ihE5mNmODSpRMu1Zz80AZ5sR+6QEzfAf3QHSVazdoBz8FD9CSZZubmxjnAtC58RxCghxYFTK1JjAsTu+ErxtmwDzlYNAJVhCzarfwJgWVGoLMwdpp+563LmgaNdV4n1+ySDZuuias6FlXeGEIlqxd6trG5cBHIW0PIxr5ZRL8mXcSmYhVFuIjYVFDjiob5IzddZvi0IFRk2NSiBX77BuPx2zeJ6JkU4aKh9t8Nj70f+yaKaM9C3X5oHxAFYWDCQK8DxYBiQDGgGFAM7NAYQC6Z8kHMfzxLPphtaF8S5AcSpYOVmHJRz2HHlvJUyNhG7sp4GY2ZzyZKfSCALvG0RZv2Blcgl7NGNkxJoAna/D3JiE8r+aFowD3EKvces6/b8EKCMUskHyxUdhTRX6rTNdAksdUVeXoh45FPpagqKEPFdiuouqKZ2uvtN5NzGREBvmdjLdqmCGhay4NAez3Lq2Vb2txtW14uuL5+N4bgIhZzVHWJifMKCzdaaa2Phd0BSFEiKdrIa/CtMkYrKcbYYLihUAKh+4EIe1IAH0FjUIQK5BMcJ56bEDgWWFq96WFCI5BhMxtjtxmP0A81nFBkfQ9+EMGvpKbNCvbuO9d9PSQTAkJACAgBISAEhIAQWB0Ecl7YrplDTmAQIHGCLXJQ5qLMSQ256Qg5qhPSWeauATKrH7BnDlpVScxGlaGS9Vw4aSjlIQ2SZggiUl1SAE9NNAzh/Mi56Lw5n1hMDX2CpblBX/sGn0w61+S7I2yaQ914T42Vc41pw7lCl01FYMi5Dm6GkJFcCGw2AkNrYF5vh/Q+LyqzIQVssx6mGEp72vHwBtuFd/WLcc0OkXZ5aYCepi6DTcAGQ4KMGn4NdOybGftEbCwkMx7q+AbFzaWP8ImJ8eujGHAUzUiGBzelsXceswWCEjacGD+VIJEviYc5kbuq5T59deOn7CteuCgGFAOKAcWAYkAxoBjYaTEwmesxF4xIKEnd57MvfzTkjcw5x8hrkXB6LoruYIEFc1RSlYNaXWPcnNcWMh7MMCc26MjTZUPwB69Ml/OHoPAC0/T7kinjhsRzbRqCZwVK804WzRygKArHSbpGiGmw4RR8ns7OeAkz2snsYCOQI+Fgj6vxhMAOR6BahPNddJpZ3NTJIF0baeL6pUnXXMuFt1yQs0VauHOr8ulVrJds7glh4mMHbhCkqi/6tDeKUgclNjrzwcjDNza2ciPKPOfoZLBx6mwr7D7GJRPY0TgYyThRJ0udoOOQibChoG0V8b9ZJOU2evSUyrg2UrsGVpggXhQPigfFgGJAMaAYUAz0x8B2xAVbd1kwReaCmXJqE5BLJoIxbLI81cFzzpR3Wrr1IidNNpXcE1rq5YgYAAAQAElEQVQ4QAk1RaTDJENmHMAbDmMMfEmxaFcfmEISIvkpb8OjWUBObP4Y2zgwF4cQxUU+ucS1rwHN2gh8X4GeZgOqSTHsJ4WSbAECUyJmC2ajIYXASiGAVXNoLYTKBhflDBI7u2EliMbNpGqgiiAUr2LhbQy7/NJ3ZTUUN5GqjW48vAk45Am+6TVyQ9tsbPzkwKoHP2XgnlY1UdG+IipI7APiTHoJB0DRqVdb9MTYVvn2GsOVpVSJN4dIOAgHxYBiQDGgGNjqGND4isHNioEyDywSn+jZ4xiS2E/IT1PuCRvmoL1W0FHutrH2yGw0U4SOVvUTHHCjPEVCvyRjjp0mGTyPTn8YlbJxeHEZ9JiDdwFrGMmrKZeAYazpMMWyUrl9xbeqScWkpNVBjS1AIMXLFgysIYWAECgRGFgeO+LJb93QoDy8KX3282lvwCZRn7zQB2y9opxMRdxAKrv01c+IQx/ackzYsiJBxI2DG5ezfZcIIck3GDIkyCYK5NgArUXJCJpW79SOkCWOc1ibki9dhYAQEAJCYGcioFkLASGwqghMz/emZYRIFqsUET5yjunCPixh4zrUKM72mUGWcl8aocGcmMRDl5RwQ4h8GVeWAJmr0UhvwqHjN2vY3XNuKFCYc6PyQrVPnDYuqRlvtS9AoFCX7xuSXaFMgubqqjy7Rrx+zh2uv7t6TiCQYmZCLIEQEAJzI7Dm+pQM0jV7n7JAuqptnXsN1zEdrNQGMXFeYTFPLcO+ATsOQKLQDXxfMG42FGUqNpIkiuhrFriT1BufpQfccZS0iSVR++oGZhFSUs14A8KhAn0eq1XDHiq6qSqya5DPEDaz1c1kZx9BfYSVYmBHxECzgGBF0HOm50wxoBhQDBy8GJgtC+taTX+GmqUc99HKF9GulVj6e0thU7BWfYBpnQdzXVItRoprzKF9XG9AhYMZXAO/wY68OcAv1YbaP6CEDOqquNDSoQ35SuzGmW9q+rKWLo/Z2PRyM5r19h0SltMdspF8wwjo4GbDEMrB6iKwoFVqLTcdfXl67ou/L9rlKhyx6JfPSkwNr7gBVs0whh37kShzg2oPGENAQoUSeHhTqY2bkvErnxH9ofQScQWh+HTY4uTGGA8ybi6JovdJfLCADSuT94ve0XwzY39vUzZEMHA71BjL+ijr63rIV7+87oYhxBdPjfBowjQKF702FAOKAcWAYkAxME8MNHlff/7Vry+Sj6k53yw+s69sW+Sl+IQz5apmATeVebDGXLN1YGPVg8qJfvCJQxsmDAFmGBFXFuTRzK09p2a+jTbFTrSiNYZKlTkWtc6ZzoWGKefOivL9gsvo1pnuZVLRSBqu22t6e739pntdda0OblY9AnT/BxmBtJCla3foHinXYa7WHVW5GHOfSCu6G3edttvuBwt7JY1hjA2J/UgUukFyx6ZvKGxSD50PxmWDNIbFAfSPTua2ByCLNUXudJg//+6X1lAUpbEz2NA0UYC/ADsSKi+lrQtmv5RdnceF97EdSXNCKOj5YYInUhwoBhQDigHFgGKgGwNI/yBC2ghm1pI75Dr3C55vptzTwBse2YY1mlVhDpsOa5BDh0pYV7SN3p++kMhAE0FVYW6HCaMnBJQjV2aFVipNI+CQJwZk+RgDn21CDR0KGJSa8bHSOBDPXJr+E11chUEnFBJsJwT47ms7zUdzEQI7GwFf+Oa9BSyUdb+a6TgZknfMqiYX87R5ZEG3f9o+qI3TDm+8G7crWiYK+IQg+c7LR9KHGLCRBBixTQLrhU5IYxztjJGDRNRsd4l9MkX4KsnQTsR7a1Pu01dHa9uqLTwUA4oBxYBiQDGgGFAM7PwY6Mv7KGs/twHNNkXklIkSBuyTKdZ5IzLWKmdNukgn1ujNv31+oOPrAPrTHhVLdWhDNhF0dJEauOZGgJ+RReTkEFqS4orC9nQKUEfMFVVVQuWhaqbbZIOmrBdJM81xkQOurq/8zmt1EdCdT0NAuk1BIK1w6TrDAHmR7XQoF2XfF3yRzsb0G7EJsM4UE1NVXMUzy40i4ODF6r/jpYZkNMMFGw2OW8BgFI4c4XsM65ET5YkC5InM7ccQk1BVJYYILkKbiHNvW0CNUaxFlCVi9zal8QLmX5JhZqaHEBACQkAICAEhIASEwNIhUOZ8bd6QizZkrUfKQYdyTOajKS9NdilnbTlAg1ZjjJHyTwhQxhWhspG75wedbDUEG7p1ARkSG8lP7B7aUFVTtjWMa3g0bTRmKEP2WR5qH1niN1FL52EaD/P0ku3aCCCy1jbauIU8CIFlRWBRixMWzNpVzXRAm5TzCCUbcaNJiyx8ZSEOP0KrW9WoKtpnlhtGwOGHtQ48Ki0rEo5brHpE2sW0CXFEEv0ldcDGkii1Yed9WSdJvsYQwaZDHH66QQt+PZRTyZT8JrthHm6KQrciw/MgUhwoBhQDigHFgGJAMbBcMWCtx1o5YtLnvDLXzDc970S+zByUOWbKS1vO0UhWhlw2oDMJQpQAYhkhK66IuTH8RUioYR+nmFoGXeYMNvQV+w5teuyDy/xi6cHx48a+bVO6S04XdJWbRSMwWrRD+RMCK4/ATAtgMkrXGRDjukyzng6LP7yJeLPPpaFn0MhJ5M2LWw9Hh5CbFCr2IFFDS6s2pNDa5HJ/1tbzgCOcQvFviTPR0gnOucnCnXUpjYm+JhIWigHFgGJAMaAYUAwoBpYiBmbI67o5YW4zZ6wJGSfSSxxy8KAjERqUgvqKZ55QjJEXh5oMua3Vj+itwLbnwjz+8RYloDEIJYK81Az8jUCYxwIPbXyIiUsz5oSqI5jdsuo40WFCUBmqWgQCo0U4kQ8hsNoILGqRwkJfu6qZBlqofQPuUTVGQ1zE5lDqYmpUFf1mlpudVZ8omG9Hhge1pJKtNiMXrXWAAyP4ygc4ueY4baJdH3FsUNpxsc9iowOfD3ZYczYtAl71Zl3wvD+RmTAQBooBxYBiQDGwSjGge93Z8T6R0yFdzHkfUsLe3BBC3HSVPxpqJ3TsLdlbqnOuyjqZI5l0hn4MWW0id4lDmwgJyfyRfCSdC3CJIJaAnJxvwXHIE9jGFL2q9FWVpa6a8cJsvGWafVXjtHQ+OUr6lLkj9QM0g8lAT4nXiQCjZp1d1U0ICIGNIZBWvHTNnvoWz6zLdbsHpeVCzc0rLfZdXxEbBa0zxcSwImEB9wrSlNyMYR9AXCYCpCzZAryzYzAkVCjRN62I4SHDJsZemSCERS5Jys2wJMOBUT/lftNqjIt7sEwEood4yCOaPPgSJsJEMaAYUAzMFAN4Lyg7xYpi4GDHAF54SPGQ6+XcLud7dT0tRyx1yFF78s0yHyVf9kh8RJZriaJhLvCDXBeRgBkwr4XMC+VgaIMKhrjmRkBeHdCe79AmeHe/oC8LfWDkQlS+F6AFJoUKBjQF11ug7pWvS7hQZ+uawbJ34juyZb9H3Z8QOAgIdBarTnOuCdR9a6bpnhdfblqN1LlywU5q9s8d3ASXiA0DVV1izeUFnhISFelvbsfoQz8kl+JSWbAi1RsgVCgR25oTJ4JNzUDsnam9iaGDl+DjBJwadclq/2NYDhFUKkJACAiBHYOAJioEhIAQEAKLRWAoRyzl1ptvmj+CX8sLJZmYz5JwZIK0mZk3Ndm6GiPmNuuyEXxc5tZIdamED1awQakaELCBqirBm37JEtSYQSHiTCDslMKgo7FmsFozzbo2ysxcxrmT6o0ioIObjSKo/kJgQwiklS9ds6PQt55mpeFMxPzR7uSicuHmmUlyBH+uzZeIjSPzrCMupFyRx4aAJgs3F24yAUyIXDKyv2RHG8ssDmisPmRxDVScFYgToh4UYE8vJRksU4/ymiyCjx0w72Gyetxq41QbQAqLlYgLxbpiXTGgGFAMKAYUA4gBm5or5nwSVmZ1Qm3FI7o0QOIUwSBv9cMa5LERWhKkVSnyrAgRCZV5TpsbAXMagZBbV79nQ5OkxRWF7UStBvpQWsoCBPBTiiCZKJiry2juTHmpOnvVZ+CKssMM/Hr6zOBWJi0ERq2WGkJACGwzBAYWQl9noUPpThhHJLUords08g61nBtKoLiQUOZNyknYdFiRKOfhDSngEMWwcSUyPGhBAstCltRKIKjgCJwdiZsOjKrNEEP55sRZlsQeiVL/yWtjzXmJAnBcPwk/YacYUAwoBhQDigHFwE6OAatz1GDDD+SgSD5p0SWIkXriQAY5KrJVNJm30ip7gy7nuMkN7LMuC9hmn+B5GfNnT58pBtHKOyUGEpZWA/26sgABZtQ2w912BLlJc/RYeMn+a8cTglojZrEI6OBmsXjK20oj0Fm4Os1haJJhumYrrLa1oGayMtUwmVz0k6q8ruvwhg58WF6wSbBdETefAKfc1A3bRSLDI9maRfAorWaxyUGVS0T/RBwDBL/8VCNTiAaLYfL7x5aaatukB4EW2dRnQvgIH8WAYkAxoBhQDCgG5okB26QHkscqN5w6GzdDfooDmpx3+u/2oG9EzkNqJgi7wcMaWkVcSKjQ10ABJzXMl5k3W/WgBbJdtMChgKlK0whgSe3clneCntBVHbzikZIz+eJ6XGieZa0aOra9aoy8SbloWyOgg5tt/fSs+uSW4P7nXAnb5lhQa0HN9IACHUqp6C7kPA9JGwB8YjNpbGN1ot9Ikl1MAlYk38SwYSSpYS8CjdE3ggKIS0motKwiLpkKlqK88dU19EWJmF9DGBOT50aaN9WmNoxbkBl6Lp4aPKKJFwaKAcWAYkAxoBhQDCgGNh4DzBo3jTA9P/xA3eSNYzxtY2NO6WTIMZE5xoKQ6BUF9jlXjRBnAptKFrCmJCAvHYFYw3fAWIFyDIsKEr9i2CRAKzG5v6Gv4cE2CawXOinbLvRZJ668Tto12krnFX02moZzZdNck5vXfk2HMpiCwGiKbnlUuhMhcNAQWO8CNtQPC2utqpnmbqBOjUnd8OENe9Qd0Yi+UfgGh1ZTYpv1JrcdUlLlAxx+msBPFUL9Gzht/62NiX5aVGyMeYNM7lvX6FsU7yoT51FQdcDDzdiKT082yhMXkdUxIiyEhWJAMaAYUAwoBhQDG42BjeZnZX/mfi2yIj/s5I/W++jkop5HwjBWhCqVLGBNCfPdgBxpBEJ+6oc13QMb2lX2VUVJyo0Txyvx7MoMc6cMKa6RrHpgpIorquw7FLIZ2NyN46xp3hivabrlBks4gdES3pNuSQhsLwRmXuSSYbp2bqFXWNnkBbpc0WtVu2MyoYyUO9KY7YhNh3xJEQ0SKpaazRsihYnyIU46wAnwxeUlQElC5YUOSnJh2itKsW+YnU20PtShvOo3UEVsdIujfK+qhYAQEAJCQAgIASEgBBaDAI8fFkMD6WAhZu44QJ5zwjQWBDaVaO0klVLmtcHz3IDkl3kvP8AkUUvKruq+jQDqVgNtgy/Dg3JUdQnggHRHTMSgaBe3wYVd2pqqBR05rxojb1K+LtpY73UNHgheWwAAEABJREFUueKd+M5qxSHQ7QuBRSPQs5D1iPpHTYbpmi2qBdaFfsmKpq5MWsfxlba7wPPwhpQ2k9yxMsYnFAFDkLIk1RBC53xmWUOGLQXX5I167GHGzYvEzSzRCJvSCGqORwLrhU665Ip06arqNjZf32hRtw50NqOdpqKrEBACQkAICAEhIATWiYC6TSCwGTlb4TPniV5j8DqH7PBoptJnkDSGDwRJIY6QzwYQst/Ot2sMj+QhXT0zzix03jYKvOEX5tukpHMRLqEijNE2xyw6Algmlz1y6pwqnVf07cLOxZUdWac5g0mnh5oLRmC0YH9yJwSEgCOw8dWt7aFcaNsaH46XbJJOZSipiYc3pFoAJpnRFzuSIPRCWcSmZE7WekS0SKhYyJJ818AGg5pNkqvhdraDHBiygxN7TyM3ai7TTBeiQxLgm75qEw7IrRQHigPFgGJgK2NAYyv+liUGkMotJE8b8ANxu6w1WGnNvDQgDx5VRB557uBhDdID5MC85sprd5nH9UZ9aQ5sqM/iAIZtjMUKrVy6ebzL3cYvhlMdm+dR9Zqni2y3GIHRFo+v4YXA6iAw8wrZGDYcYcJiXgtqhoqGYOKNdCrjbHnpLvrJjL5IuXPuQVnEhmVO1npEtEioWMhm8p0KGw7qWkQbUDrEwbZWbXzp2zgR/gNo5GS+8wSzurbOI6K9aIJLFSEgBITAKiGgexUCQkAIbGsENjvXK3PN4Dlo8G/UMB+NaCOXrfJVfoucOWyGK4JJlK7IbL0Ym9ClwgYptfKVBzbMf1OHLGUdcEn2KT9Hsyrd/N3FbuoX85TZ+h6V3iv6TzbeTCyu7RYEk2XCZEIw2UeShSMwWrhHORQCQqBCoGdR6xFVxp1qyBCLbq2qmXZfmLiAq36PSXfxdzO344WdSe6hulAesYGZk7UeEa1MYFlyk7XvYNj4ULOZiWYkboKJ+ENuibiRcUNLFDDmaILMd6hgtmZtMz7yzFQTf5HiYJ4YkK3iRTGgGFAMKAYWHwOzpHCz5ILJJtSHMjmvDMgvSRE1ctXOIQ3z0zyDCKahhrOChUlVsrBqVlU6sGGDetaZAhgS5gAV83II6tLN210Bu4Q3WuyKarK4UWU2ZFTZTHZuJDOYNMbiNhOB0WY6l28hIAQ2jsDkeonFtxbWTHsgmCQB9CiJb67cBEiNBOu62/FCogNSywKNiM3NnGziESHJBJYlN1kXuxu2JrR4xbiwczXqXLhZJkqHOemTjoZnr3SwEzGXLgXIMo3AL45szYOiYCYbs/VhYKZ+ZsLATBiYCQMzYWAmDMyEgdmKYBAmDlZmyd8C8rxM3XwwtZkzkrq5ZNOGNljrEdFqqOFg6cWyCHapZAHrJMnX9oFNV8+BKUNOzCp3qupuru5it/OLeWhY36PSe8UxGhsXebPhvDnzZb39Zh5AhgMIjAbkEgsBIbAQBHoWtx5R/1CNYcNlSyzCtbBmsjLVMEkM9CiJb1+7GwJP+UnNrkQnpLIfnUVslOZkvY8IaSawLLlZ1vXOhw0LfLo2o2dTdu9SOtiBLabX5psDnmZTXowMo2EaeVaqhYdiQDGgGFAMKAYUA4qBRcTAxnM2zGIiJ0TaNlAmn7WUhfIKT+hVWVQV0tQkhiaVUpEk5XXtAxtMFk6Zd5NafSHv5uiu55DQOc/uznQvbtSZa7KpNKkxy3XuDrM4lc16EdDBzXqRU7/lR2Az73DmhbAxbLg8MazYtbBmsjLVMEmn8dBzV0CVFM2VGwOpkWCthx3NwUGMhjuhMzTrQnnE4Q3JUNvAI0JeEpq5lOKarxlYJZ6b6CQ1s0tW09twpiIEhIAQEAJCQAgIASGwgxGYJeebtJkhi5zslBLLFlalUUvhjXxYw2+Fp860d1V1YS5NohxzYlVpctXNybM8nddUHeiiVvQwlZl5/m7+qEU9LRfNdGl7mamLjBaGgA5uFgblsCNpVh2BjS5yTf+Gy5hi5a6FNZOVTQ2z1IANSuLbV24UpFLKw5tE7ESils5I5DNRF3F4QzLUiaz3ESHtEkRl6ap72xCmyaEneN/Rhmtsj7DQVQgIASEgBISAEBACQmCnItAciAznfG6Tc0SvZ0gVYdKUId+NRebWPqyhJfNmUvLrUyJLVUHdPLxWua1frDiLsclHZeMKjucM8t9Up2tpkyS91xnNevtKaJsBgQ5uNgNV+RQCsyAw14LYGDdcHgQLcy0kQ8q6ooZZWuyh9x2j0BUsNw1SIXLWu6Crb4a+BdQOXd9caJSInzjkDa3R93HJvvE91O7rC9mQueRrQyqMhJFiQDGgGFAMKAYUA8sWA0gPp5dpNzzcM+e1qS59dPuUeTKOyZBIoxhp0jIiRY9dMWMSRDmodDdpCQlscPUUHd7IkiopWVC7BUF/6TXrFfb3l3RTENDBzabAKqdCoIvAwGI3IO72Tu3GuOGSxrhAt4SthrUeXPhdABsUZ3suPLwhdVXccEjYSaDKDuiUBNFEoU208hAnbXYThjMIImzWQ+imIgSEgBAQAkJACAiBlURg2W56Pblgt8/amOR8taln8cF8mJRsmTOT+kZjnk3q06UDGPqAlu5QDZfKzqshY1cOu5iq2UjfqY6lnAMBHdzMAZZMhcDGEBhY9AbE/WM1xuRIjR0WagpILqwZb7UuMOVZjx++cDeZahphGlvd2fBuELN2P2mHgap2Dr5b0MHtUp0OcyIOdayXbGGPCE+i5nkSFsJCMaAYUAwoBtYRA8UeLvyE39bFANK6BZbmYMaKfLTv+bWBR5n7pn7Mj0l9HXhYQ+rTpZdY8uF6unam71LYkUXGXlq5qBTMwq+r0yyOZbNRBHRws1EE1V8IzIXAwGo4IO533TZut7i6g2phzfS7gmlSwI67C6rUnrxygyFNarBto593R40WTJxBzQEyoTlYaD9JzcFOLDZSm8qbHkJACAgBIbDtEdAEhYAQEAKbhUD/QYz15I/ML6M1uWvJQ9xbcl6baxqlfjkXZk1pScyhM5Xymk8u0CSDqnSP5mSp7FiRikMbNklNn3arkXe4XrNeYaejmgcDAR3cHAyUNYYQaCEwsAAOiFtd6waNSUnQcKltXLxrIRmS9T9aGwPsuNug6jc2eI41Wc/Du0dsgU64pI8OKss8WFlXqjWr0tcw3z7sidikMxl40ezJjLASVjsiBvS6jnqe9FpVDCgGVikGItb96YQs1GYjmE0tZb5KnsYRl0QRSS+K/24NaygmytTDGlq7K7+ghZrDkNAaLrCj0isakyhId504XmlAIr8GzWi2hhepNxEBHdxsIrhyLQSGERhYHQfEs/iZ7IpFnEKSO6gZb01cYI4TmUoMW+5AqCpBb5U3I9a9BhC6G/hJdfpxtrStQOiHOjDykifQV7vBBi95PNVt/IVHwkM4CAfFgGJAMaAYUAxs/xjYYDo40b0v76SMhk08dA9pmNfSoo+YF2fq07vMXfvFm56D52GTpOda2JP1To2Zi+pmu1WL52IW4WOuAWU8BQEd3EwBRyohsLkIDCyGA+LhuTQdyJEaW+4AoFpIhtRYTHAw932ANQ9WuDOxC2nCuBHkDSrXjWaSc5fw167ToQ43xsmkYdKH1ZPkRGchOzgPjSIEhIAQEAJCQAgIASGwSQjMkvPNYpOnh4SU+W5FzEMTIRuFKueq2bqvzrlvrvtsahl8+ld0fDxI81TBTi/sCAtWcbITxdBWpd2qhMPVnObDjqTZTAR0cLOZ6Mq3EFgTgYGVMpqt2bVlQD+kJGy41DYecrSErYYNPup9gfYg370GrVuKvHnluqVco+HD5OEG63TQg20V3mDkG+C0GmYqQkAICAEhIASEgBAQAjsYgWm53tq6dCjDHBIZJMy7OecswOTcNtez9ElpKgZ0Bj3qHBv81FL0IcucvrCniNSI2q1GPsANmg8qBhxJvNkI6OBmsxHeev+awbZHYGBhHBBPv52mU8PlHtghKCS5iAzJG9Mv6NrsE+hT73LTu5XavLl169JmPXw9lXJa4v3DHGHTn5QJF+GiGFAMKAYUA4qB1YyBeXPNbt7K9sw+kI/6OQ2DzRn0bOXUaA+W3BkGNcvOaFeF4oqtqklJpeivBs0HFf1+JD0oCMxxcHNQ5qNBhMCKIjCwQA6Ip4PUdGq43IMLPogKkovJkLwx/YKufoDD2i3Rj5uREwRo4jpX4QY4RHM5krEQEAJCQAgIASEgBISAEFgHAgvJRZkHO+HC3NgPa8Azb8605txg7/1gWLOTnamCRVXYIlXNWapB81IxiyPZHCwEdHBzsJDWOEJgTQQGFsoB8XR3TSdypLZ9tQFQQXIlmUwumH6pXDQHOVVfblRO6E4RqvWWoU10I/L1zkX9hIAQEAJCQAgIASEgBNaBwCZ12Ug+2O27rikyz3XChbmvH7iAp7MyT2Z7TWI/EgxZkZokG8JUKCalFq/tFiVr0mCXQcWaLmWw+Qjo4GbzMdYIQmAOBAYWzAHxdMfsREpW5Eipla/VrkIFKYvLjaeWrcFUrpo9hg5B3Mhqgg+IcN2y0t2o1Y54ykSKA8WAYkAxoBjY/jGg50jPURkDBy2ZjBipJjA5ry3z5Yk8GH1mKvDnfmBcs9kZZEWhummyRWokM3GDXQYVM7mV0eYjoIObzcdYIwiBOREYWDgpJs3pzXwzaDqSI7XdVBsEf6WeSpIbkMnkgtkvlUucClhNeS55w5uorTtdCFSEgBAQAkJACCwUATkTAkJACLQRyOluXYPJeWrOX1n35beUtb3N0IJ/+qOls3SSicJErgLLGlVV2q1KuHY12G1QsbZPWRw0BHRwc9Cg1kBCYB4EpiygU1TTR2h3ZIs02afaNKgk1QZsZKqF8zGV6/ogp2y7p+wfdd4sp9boBFPf92at0UVFCAgBIbAYBORFCAgBISAEthyBWXPA2g5MN7+cSCZxV2WemnmI118wbj0OvOSmJ8ZodwrVbRElpLZ0zRa7kHoNBxW91hJuHQI6uNk67DWyEFgDgSkL6RTVdKfsSGqs2CI1ksxVO9TEt3CoZ49MbC+AquF87yr5qa7zHOaouxu12qb/ggrxs9VxoPEVh4oBxYBiQDGgGFhfDNSHIdjPZ+Kr5LLMN/v4ymz9VXc+lacsrpPeSl5VtbpqAxRwlKKat0ztNlU570iy32QEdHCzyQDLvRDYGAJTFlSqSOsagB1JTWe2SI2k5KrdjAaZanUWlHWt3DhTDV3vbZvV3vhMt4UHTUIICAEhIASEgBAQAkuJwKJzwE0BqScfLkX8QLROapsJlCaT0kYyM5cdDnagwaBSim2IgA5utuGToikJgTYCayysa6jbvrotdiY1craimX9e0UgzV+yYpSH5bOI1BSW5cHtfilur91PJTFiYCQMzYWAmDMyEgZkwMBMGZsLAbEswsO34KPNd8pgjq5q6yST0RclmhQhsvxSK2Qq7T7Vc02Bqbym3BgEd3GwN7is0qm51MQhwgSUNeKOKNKBeWyYRhZAAAABVSURBVMzOmRrrSUmjs+6OzU8QnKz5RicdoNkWUEhyhS5CQAgIASEgBISAEBACQmCbIsCcdRpV065Nph/U0Lo2ZaOmfmmtnoXJLqba0miqgZTbFIH/HwAA//8TgHDVAAAABklEQVQDANHek3Cl9AVNAAAAAElFTkSuQmCC) - Understand intent rather than keywords alone - Route conversations appropriately when complexity or priority increases - Hand off seamlessly to human operators when needed ### Key Technology Integrations to Fuel SMS Customer Support SMS does not operate in isolation. To be effective at scale, it must integrate with the systems franchise brands already rely on. Key integrations include: - CRM systems to provide customer context and lifecycle status - Scheduling or booking systems to inform availability and follow‑ups - POS or enrollment systems to understand conversion outcomes - Loyalty program software to provide helpful reminders about pending points These integrations allow SMS conversations to reflect reality, rather than existing as disconnected threads. They also improve intelligence over time by grounding conversations in actual customer behavior. While Voxie has established a number of pre-built integrations with popular toolsets, our team also assists with custom integration setup and support. [**Learn how Voxie supports your success as a true partner**](/features/partner/) ## Granting Franchisors Oversight to Evolve Customer Service Strategies Across the Ecosystem One of the most difficult aspects of SMS for franchise brands is visibility. Corporate teams are responsible for strategy and outcomes, but conversations happen locally. Effective oversight does not mean reading transcripts or controlling responses. It means understanding patterns: - Where conversations stall - Which locations consistently convert - How customer needs change over time ### Contextual Benchmarking to Help Franchisees See How They Compare Take response and resolution time, for example; If a location averages a 10-minute reply, that sounds reasonable—until they learn that the brand-wide average is only 3 minutes. Suddenly, their "average" isn’t competitive at all. Voxie Intelligence unlocks this context by highlighting system-wide benchmarks. Franchisees can track their performance against organizational norms, while franchisors identify best-in-class operators and who need extra support. ### Centralizing Customer Service Interactions Across All Locations for Better Analysis Providing franchisees with an easy-to-use, centralized tool discourages them from seeking out their own third-party solutions. In turn, all customer service text conversations are consolidated into a single source, making it easier to track performance and spot national customer trends. This unified approach allows franchisors to quickly identify areas for improvement, recognize high-performing locations, and adjust customer service SMS strategies based on real-time data. It also ensures that customers receive a consistent, high-quality experience no matter which location they contact. [**Discover other ways Voxie balances franchisee autonomy with oversight**](/features/franchise-teams/) ## Voxie: SMS Customer Service That Fits Your Franchise Model Voxie is the only text marketing solution that is tailored exclusively for franchise brands. By unifying conversations across all locations and empowering both franchisors and franchisees with actionable insights, Voxie helps deliver efficient, consistent customer service. Ready to see how Voxie can transform your customer communications? Schedule a personalized demo today and discover the difference intelligent texting can make for your brand. --- ## Frequently asked questions **We already use a CRM. Do we need another inbox?** Intelligent Inbox works alongside your CRM—it’s a purpose-built view designed for revenue prioritization. While your CRM manages workflows, we answer the question, “Where should I focus right now?” to give customers the rapid customer service they desire. **Our franchisees are already good at managing their inbox. Why do they need extra help?** Even top-performing franchisees can struggle with prioritizing for growth. Providing great customer service is second nature; consistently driving new revenue takes extra effort. Intelligent Inbox automatically surfaces enrollment-ready leads and other key opportunities. When you multiply these improvements across 300 locations, even small gains lead to significant impact. **Won’t Voxie Intelligence add complexity? Our franchisees aren’t technical.** We designed the Voxie dashboard to provide an intuitive experience that ultimately saves franchisees time. Instead of sifting through dozens of messages, franchisees see clear categories—like “6 enrollment-ready leads” and “4 tour inquiries”—so they can focus on what matters most. Most franchisees grasp the SMS system in under 60 seconds. --- _Sources:_ _G2. “SMS Marketing Statistics: Key Stats and Trends.” Accessed February 7, 2026. https://www.g2.com/articles/sms-marketing-statistics._ --- # Voxie FAQ > We answer all of your SMS marketing questions. - Canonical HTML: https://www.voxie.com/resource-center/faq/ ## basics ### How do I know if my customers want to text with my business? [2020 research](/blog/conversmarts-2020-state-of-dtc-text-message-marketing/) shows that over 75% of consumers signed up for text messages from an online store within the last year, and text messaging is a top channel for Gen-Z, Millennials, and Boomers alike. Your customers don’t just want to be able to text you—they expect to. ### How does text message marketing compare to email marketing? Text message marketing yields [open rates of 98% and click-through rates of 30%](/blog/5-creative-sms-marketing-campaign-ideas/), compared to below 20% and [2.5%](/blog/short-code-vs-long-code/) respectively for email. Plus, Americans spend an average [5.4 hours](/blog/text-vs-sms-vs-mms/) per day on their phones. Text message marketing presents a tremendous opportunity to communicate with your customers as their email inboxes become increasingly clogged up. ### How long does it take to deliver a text message? Text messages typically take between a few seconds up to a few minutes to deliver. You may experience a short delay during peak hours, or if the recipient’s mobile phone is turned off or outside of the coverage area. ### What’s the difference between short code, long code, and toll free phone numbers? A short code number is a special five or six-digit telephone number typically used to send and receive text messages on an Application to Person (A2P) basis, where a computer or application sends a text message to many people at once. A long code is a standard phone number (usually ten digits) used to send and receive both voice calls and SMS messages. Toll free numbers are a subset of ten-digit long codes. Usually starting with an “800” or “888”, toll free numbers were originally designed for business landlines but now have the ability to text message. We answer all of your questions [here](/blog/short-code-vs-long-code/). ### What’s the difference between text, SMS, and MMS messages? Text messaging and Short Message Service (SMS) are essentially synonymous. Standard SMS text messages have a 160-character limit. Multimedia Messaging Service (MMS) is an extension of SMS messaging that enables the exchange of multimedia content, such as photos, videos, gifs, and audio via text message. Voxie will automatically optimize your image/gif MMS messages to 500KB for delivery when sending. We explain in further detail [here](/blog/text-vs-sms-vs-mms/). ## getting started ### Do I need any technical skills to get started? Not at all! That’s where Voxie’s dedicated Client Strategy team of SMS experts comes into play. We’ll manage all of the technical integrations, campaign setup, messaging strategy, and performance analytics for you! ### How do I make the most out of Voxie? Make the most out of Voxie by continuously collecting new customers’ phone numbers and taking advantage of the personalization capabilities our platform offers. With Voxie, you have the ability to segment your contact list based on customer responses, preferences, keywords, behaviors, and more. Read more about SMS campaign strategies and best practices. ### How frequently should I send marketing text messages to my customers? We recommend sending at least 1-2 marketing messages per week to your full customer list in order to maximize revenue while minimizing opt-outs. 6-8 messages per month is typically optimal for revenue generation, while opt-out rates tend to increase once you exceed 10-15 sends per month. ## legal and compliance ### What is Voxie doing to comply with the 2019 California Consumer Privacy Act (CCPA)? Voxie partners closely with industry leading legal and privacy counsel and is compliant with CCPA guidelines as of January 1, 2020. ### How does Voxie ensure TCPA compliance? Voxie’s solutions and processes are built with compliance in mind and are reviewed by legal counsel with a focus on messaging (TCPA and CTIA) and privacy compliance. ## voxie platform ### How is Voxie different from ordinary business texting platforms? Voxie automates 1:1 conversations at scale, unlike your ordinary business texting platforms, which require you to manually text and respond to each individual conversation. Voxie’s platform also stores customer responses, feedback, and behavior to further segment your contact list. ### How is Voxie different from a chatbot? Think of Voxie like an “offline chatbot.” While your chatbot is only available on your website where the average user spends only 2.5 minutes, Voxie can reach your customers the other 99% of the time via text message. ### How is Voxie different from short-code and keyword text providers? Voxie leverages conversational AI to personalize text conversations at scale, unlike short-code text providers that primarily specialize in one-way promotional text blasts. Not only can your customers engage in automated two-way conversations with Voxie, but you can also store their responses, feedback, and behavior to personalize future campaigns. --- # Privacy Policy > Our committed to protecting the privacy of your information. - Canonical HTML: https://www.voxie.com/privacy-policy/ --- Effective: November 19, 2025 Voxie Inc. (“Voxie “) is committed to protecting the privacy of your information. This Privacy Statement describes our information practices for our publicly accessible websites, including our use of cookies to collect data about your use of our websites. ## 1. Websites Covered In this Privacy Statement, “we,” “us,” “our,” or “Voxie” refers to Voxie Inc. and our affiliates, which includes any person or entity that controls Voxie Inc., is controlled by Voxie Inc., or is under common control with Voxie Inc. (such as a subsidiary, parent company, or employee). This Privacy Statement covers Voxie Inc.’s information practices for our websites (collectively, “Voxie Inc. Sites”). In addition to voxie.com, Voxie Inc. operates other websites like app.voxie.com, inboundtxt.com. This Privacy Statement applies equally to any rebranded or white label version of Voxie Inc.’s platform services. ## 2. Information Voxie Inc. Collects from You Voxie Inc. collects information from individuals who visit any of our Sites (“Visitors”), as, well as from individuals who have registered to use our platform services (“Customers”). Some information is collected from both Visitors and Customers using commonly-used information-gathering tools. It includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Voxie Inc. Sites (such as the Web pages viewed and the links clicked). This information is collectively called “Website Navigational Information.” Voxie Inc. collects your Website Navigational Information using these methods: ### Cookies Voxie Inc. uses cookies to make your interactions with our Sites easy and meaningful. When you visit one of our Sites, Voxie Inc.’s servers send a cookie to your computer. Standing alone, cookies do not personally identify you; they merely recognize your Web browser. Unless you choose to identify yourself to Voxie Inc. by, for example, responding to a promotional offer, opening an account, or filling out a Web form (like a “Request a Demo” or a “Free Trial” Web form), you remain anonymous when visiting our Sites. There are two types of cookies: session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. If you have chosen to identify yourself to Voxie Inc., we can uniquely identify you as you navigate our Sites by using session cookies containing encrypted information. For example, each time you request a free trial or promotion by providing your contact information or each time you login to your account portal, a session cookie containing an encrypted, unique identifier that is tied to you is placed on your browser. It enables us to process your online requests and to uniquely identify who is logged into the Service. Session cookies are required to use our Services, and we do not recognize do-not-track requests for them. Voxie Inc. uses persistent cookies that only we can read and use to identify browsers that have previously visited the Voxie Inc. Sites. When you purchase our Services or otherwise provide us with your personal information, a unique identifier associated with a persistent cookie placed on your Web browser is assigned to you. We do not respond to do-not-track requests with respect to persistent cookies. We are especially careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies. ### Third Party Cookies From time-to-time, Voxie Inc. engages third parties to track and analyze non-personally identifiable usage and volume statistical information from Visitors and Customers who visit our Sites. Voxie Inc. also uses other third-party cookies to track the performance of our advertisements. ### Web Beacons Voxie Inc. uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of our Sites and your interactions with emails that we have sent you. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you have viewed a particular Website tied to the Web beacon. For example, Voxie Inc. sometimes places Web beacons in marketing emails that notify us when you click on the link in the email that directs you to one of our Voxie Inc. Sites. VVoxie Inc. uses Web beacons to operate and improve our Sites and email communications. ### IP Addresses When you visit our Sites, we collect your Internet Protocol (“IP”) address to track and aggregate your non-personally identifiable information. For example, we use IP addresses to monitor the regions from which Customers and Visitors navigate our Sites. The Website Navigational Information of Visitors and Customers, along with the information covered in our separate Voxie Inc. Services Privacy Policy, are collectively referred to as “User Data.” We also collect information using technology. We gather (1) clicking, browsing, and use data/patterns (including, but not limited to, information gathered through “cookies” and “pixel tags” as well as information about your IP address, browser, internet service provider, pages, operating system, date/time stamps, and clickstream data), (2) information about your mobile device, use of our app, or app performance and (3) information (via “pixel tags”) about how emails we have sent have been accessed. Third party advertisers or data analytics providers also gather similar information and/or match this information to that from other sources. We do not knowingly collect any personal information directly from children under the age of 13. ## 3. How Voxie Inc. Uses the Information It Collects Voxie Inc. uses Website Navigational Information to operate and improve our Sites and Services. Moreover, we use User Data in a number of different ways to improve our Services, develop new features, and to market and promote our Services. We use User Data to perform the services requested. For example, if you fill out a “Free Trial” form on our Sites, we will use the information provided to contact you about your interest in our Services. 1. for marketing purposes. For example, we may use information you provide to contact you to further discuss your interest in our Services or to send you information about us and our partners, promotions, and events. 2. to connect our Customers with one another. For example, we may use your Customer Data to offer you the opportunity to connect with other Customers who you might know or who might share similar characteristics, such as location or industry. We may also suggest connections between Customers whose calls, messages, broadcasts, or campaigns target similar Contacts based on analyses of Customers’ Contact Data or other anonymized aggregated data. 3. to allow Customers to engage, interact, and communicate with one another about their uses of our Services. For example, we may give you the opportunity to notify Customers that you have connected with about your uses of our Services, and you may receive similar notifications from other Customers. These notifications may be initiated by you or by Voxie Inc.. We may use anonymized aggregated data from any source for targeted advertising purposes, including in conjunction with third parties. The information provided to third parties does not include your personal information, but this information may be linked to your personal information after we receive it. This Privacy Statement does not cover the use of the cookies by third parties, however, as Voxie Inc. does not control the cookies potentially used by third parties. All AI related concerns can be reported to security@voxie.com. Your concerns regarding development and use of AI systems will be processed with confidentiality. ## 4. Security Voxie Inc. uses robust security measures to protect User Data from unauthorized access and maintain data accuracy. While Voxie Inc. utilizes electronic and physical security to reduce the risk of improper access to or manipulation of data, we cannot guarantee the security or integrity of the data and shall not be liable for breaches of security or integrity, third-party interception in transit, or any damage caused to your computer or other property by visiting Voxie Inc. Sites. If you believe you’ve discovered a potential vulnerability, please let us know by emailing us at security@voxie.com. ## 5. Public Forums Voxie Inc. may provide bulletin boards, blogs, or chat rooms on our Sites. Any personally identifiable information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and they may use that information to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums. ## 6. Sharing of Information Collected We may share User Data with third-party service providers or others who need access to the data to perform their work on our behalf. For example, we may store User Data on third-party servers. Additionally, Voxie Inc. may share contact information that Visitors and Customers have provided to our agents so that these agents can contact you on our behalf. We do not share, sell, rent, or trade personally identifiable information with third parties for their promotional purposes. Voxie Inc. reserves the right to disclose personally identifiable information of our Customers or Visitors if required by law, if we reasonably believe that disclosure is necessary to protect our rights, and/or to comply with a judicial proceeding, court order, or legal process. We also reserve the right to disclose this information if we believe that disclosure is reasonably necessary to protect the public from harm. If we go through a corporate sale, merger, reorganization, dissolution, or similar event, the User Data that we gather from you may be part of the assets transferred or shared in connection with the due diligence for any such transaction. Any acquirer or successor of Voxie Inc. may continue to use your data as set forth in this Privacy Statement. ## 7. Communications Preferences Voxie Inc. offers Customers and Visitors who provide contact information a way to choose how we communicate with them. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of our marketing emails. Additionally, you may send a request specifying your communications preferences to [support@voxie.com](mailto:support@voxie.com). Customers cannot opt out of receiving transactional emails related to their account with us or our Services. ## 8. Links to Third Party Websites Voxie Inc.’s Sites may contain links to other Websites. We are not responsible for the information practices or the content of such other Websites. We encourage you to review the privacy statements of other Websites to understand their information practices. ## 9. Changes to this Privacy Statement Voxie Inc. reserves the right to change this Privacy Statement. Voxie Inc. will provide notification of the material changes to this Privacy Statement through our Sites at least thirty (30) days prior to the change taking effect. ## 10. California Privacy Rights and Customers’ Contact Data The California Consumer Privacy Act (“CCPA”) (Cal. Civ. Code § 1798.100, et seq.) provides California residents with specific rights regarding the use of their personal information. Voxie, Inc. operates as a service provider with respect to Customers’ Contact Data. This means that we only use Customers’ Contact Data for the purpose of providing Services to our Customers. To fulfill these purposes, Voxie Inc. may access Customers’ Contact Data to provide our Services, to address technical or other service problems, or to comply with instructions of our Customers who provided the data. We do not access, retain, use, or disclose Customers’ Contact Data for any other purpose. --- # Terms of Service > This is Voxie’s terms of service, which govern all use of Voxie Inc.’s website and services. - Canonical HTML: https://www.voxie.com/terms/ --- Effective: October 14, 2025 Version 2.4 Welcome to Voxie! We are so glad that you’re interested in learning about our products. This is our terms of service, which governs all use of the services (including websites) provided by Voxie Inc. (hereinafter referred to as “Voxie Inc.”). Please review it carefully. By accessing or using any of our websites or services, you are agreeing to these terms. _NOTE: THESE TERMS CONTAIN A DISPUTE RESOLUTION AND ARBITRATION PROVISION, INCLUDING CLASS ACTION WAIVER, THAT AFFECTS YOUR RIGHTS UNDER THESE TERMS AND WITH RESPECT TO DISPUTES YOU MAY HAVE WITH VOXIE INC. YOU MAY OPT OUT OF THE BINDING INDIVIDUAL ARBITRATION AND CLASS ACTION WAIVER AS PROVIDED IN SECTION 23 BELOW._ ## 1. Overview The Terms of Service (“Terms”) applies to all access to or use of the Voxie Inc. websites, offerings, and services (collectively, “Services”). The Services are described in more detail in Section 3. Voxie Inc. provides you with these Services subject to your acceptance, without any modifications, of the Terms, as well as any other operating rules and policies that Voxie Inc., publishes on its website, such as our privacy policies (collectively, the “Agreement”). By accessing one of our Services, you represent that you have reached the age of majority for where you live or that you have had a parent or legal guardian consent to be bound by these Terms. PLEASE REVIEW THIS AGREEMENT CAREFULLY. BY ACCESSING OR USING ONE OF VOXIE INC.’S SERVICES, YOU ACCEPT THE TERMS OF THIS AGREEMENT AND IT BECOMES A LEGALLY BINDING COMMITMENT BETWEEN YOU AND VOXIE, INC. IF YOU DO NOT AGREE WITH ANY PORTION OF THE AGREEMENT OR IF YOU DO NOT INTEND TO USE THE SERVICES IN ACCORDANCE WITH THESE TERMS, YOU MAY NOT ACCESS OR USE ANY VOXIE, INC. SERVICE; YOU SHOULD LEAVE THIS WEBSITE IMMEDIATELY BY CLOSING YOUR INTERNET BROWSER WINDOW. We reserve the right to change these Terms from time to time, and any revised Terms will supersede prior versions. Any updates to these Terms shall be posted on this website. Unless indicated otherwise, they will be effective on the date listed at the top of the Terms. You acknowledge your responsibility to review our Terms from time to time and to be aware of any such changes. By continuing to use any of the Voxie Inc. Services after we post any such changes, you accept the revised Terms. ## 2. The Parties 2.1. Definitions. In this Agreement, “we,” “us,” “Voxie,” or “our” refers to Voxie Inc. “You,” “your,” and “Customer” refers to you personally, unless you are accessing or using our Services on behalf of an organization that does not have an existing contract with Voxie Inc. that governs your actions. If the latter is the case, you are accepting the Terms for that organization and representing that you have the authority to bind the organization to the Terms; as such, “you,” “your,” and “Customer” will refer to the organization. If the organization already has a separate contract with Voxie Inc. that covers your access and use of our Services, however, the contract will govern, as opposed to these Terms. 2.2. Affiliates. In this Agreement, an affiliate is an entity or person that controls a party, is controlled by a party, or is under common control with a party (such as a subsidiary, parent company, or employee). Each party to this Agreement will be responsible for the acts and omissions of their affiliates in connection with this Agreement. ## 3. The Services When we refer to our Services in the Terms, we are referring to any of our platform services, including our programs, features, websites, account portals, and technical support. In addition to voxie.com, Voxie Inc., provides Services through various other websites, including app.voxie.com, and inboundtxt.com. The Terms apply equally to any rebranded or white label version of Voxie Inc. ’s platform services. ## 4. Service Availability Services described on the Voxie Inc. Sites may or may not be available in all countries or regions of the world, may be available under different trademarks in different countries, and, where applicable, may be approved or cleared by a government regulatory body for sale or use with different indications and restrictions in different countries. We transmit messages initiated by you or sent to you by others through different routes, and the level of reliability and support for special features varies according to the route. You are responsible for obtaining and maintaining all computer hardware, software, and communications equipment needed to access the Services and for paying all access charges (e.g., Internet Service Provider, telecommunications) incurred while using the Services. Voxie Inc. only provides that the Services are processed correctly and further transmitted by Voxie Inc. to the applicable network. Voxie Inc. is not responsible for the final delivery of any communication initiated through Voxie Inc.’s Services, as this is out of our control and is the responsibility of downstream communications carriers. Voxie Inc. transmits and receives text messages and voice broadcasts via other major telecommunications companies and mobile network operators, and thus Voxie Inc.’s influence over the timing of the transmission of your messages and broadcasts is only within the technical constraints imposed upon Voxie Inc.. While Voxie Inc. shall use commercially reasonable efforts to transmit your messages and broadcasts to the applicable network for final delivery to your designated recipients as fast as possible, we cannot commit to, and do not guarantee, a specific maximum delivery time. Such times depend on various network and system-related factors among the various entities involved in the transmission of your messages and broadcasts across the public switched telephone network and/or Internet. You should know that communications carriers assign text messages and voice broadcasts with a default lifetime and any message or broadcast that cannot be delivered successfully within the lifetime assigned to it will be discarded by the communications carrier without any notice. Voxie Inc. is not liable for any loss incurred by the failure of a message or broadcast to be delivered, and you acknowledge that damages for financial or other loss resulting from delivery failure cannot be claimed from Voxie Inc. for any such non-deliveries. Furthermore, you agree that message and broadcast contents are deemed to have zero value. ## 5. Our Storage and Use of Your Data 5.1. Privacy Policy. By accessing or using our Services, you acknowledge that you have reviewed and agree to the Voxie Inc. Services Privacy Policy and Voxie Inc. Sites Privacy Policy. If you do not accept the terms of these privacy policies, you must stop using our Services immediately. 5.2. Deletion of Your Data. While our platform hosts some Customer data, the continued hosting and storage of your data is not guaranteed by us. Except as otherwise agreed between us in writing, we may occasionally delete your data, and we will not be liable for any damages, losses, or other consequences that you may incur as a result. ## 6. Add-ons We may make additional features and products offered by third-parties (“Add-ons”) available on our Services. Your use of Add-ons available through our Services is subject to these Terms. ## 7. Your Account Before you can use our Services, you must first create an account and provide us with some basic information, such as your full name, email address, and account password. All information that you provide about yourself while maintaining an Voxie Inc. account must be accurate, complete, and current. You are solely responsible for all use (whether authorized or not) of our Services under your account(s). You are also solely responsible for all access to and use of your account, and for all acts and omissions of anyone that has access to it. Keep your password and let us know if it is compromised. If we believe you misuse our service, we can terminate your account and forward your information to law enforcement if appropriate. You are responsible for maintaining the confidentiality of your password. You agree to take all reasonable precautions to prevent unauthorized access to or use of our Services, and you will notify us promptly of any unauthorized access or use. Additionally, you agree to notify Voxie Inc. of any known or suspected unauthorized use(s) of your user account, or any known or suspected breach of security, including loss, theft, or unauthorized disclosure of your username or password. We will not be liable for any loss or damage arising from unauthorized use of your account. Any suspected fraudulent, abusive, or otherwise illegal activity related to our Services may be grounds for suspension or termination of your user account, in Voxie Inc.’s sole discretion, and you may be reported to appropriate law-enforcement agencies. ## 8. Your Use of Our Services Must Comply with the Law You agree to use the Voxie Inc. Services in accordance with all applicable guidelines, as well as all state and federal laws that the Services are subject to. In order to confirm your compliance with these Terms, so as to ensure that Voxie Inc. is complying with national and international laws, we may, from time to time, periodically check the messages and broadcasts that you send. ### 8.1. Representation that Communications with Your Contacts Comply with the Law. You represent and warrant that the owners of the phone numbers you initiate messages or broadcasts to through the Voxie Inc. Services have consented or otherwise opted-in to the receipt of such messages and broadcasts as required by any applicable law or regulation. You agree that you will include clear opt-out/unsubscribe information in your messages or broadcasts when required to do so by any applicable law or regulation, and that you will otherwise adhere to the Consumer Best Practices Guidelines promulgated by the Mobile Marketing Association, if it is applicable to your messages. You further agree that any individuals requesting an Opt-Out status shall be immediately placed on your Opt-Out contact list and you further agree that you will not initiate any further messages or broadcasts to any individuals after they request an Opt-Out status. Customer represents and warrants that it has obtained all “opt-ins” and other forms of consent required under applicable federal and state law to initiate or transmit Customer’s text message content to the recipients associated with the telephone numbers uploaded or provided for upload to the Voxie software platform. Customer further represents and warrants that it honors all “opt-outs” and similar revocations of consent received from a text message recipient and has ensured that all such telephone numbers have been struck from any list of telephone numbers uploaded or provided for upload to the Voxie software platform. Customer indemnifies and holds harmless Voxie for any claims arising from Customer’s failure to obtain proper consent from text message recipients or to honor any consent revocation provided to Voxie by a text message recipient. 8.2. Agreement to Learn About and Comply with the Relevant Laws. You agree to familiarize yourself with and abide by all applicable local, state, national, and international laws and regulations pertaining to your use of our Services. You are solely responsible for all acts or omissions that occur under your account, including, without limitation, the content of the messages and broadcasts that you create and initiate through our Services. The Telephone Consumer Protection Act (TCPA), Federal Trade Commission and Federal Communications Commission rules, the National DNC list registry rules, and various state laws, rules, and regulations place restrictions on certain types of phone calls and text messages. Without limiting the foregoing, you agree to familiarize yourself with the legal requirements triggered by any messages, calls, broadcasts, and campaigns transmitted through the Voxie Inc. Services by visiting the following websites: Federal Trade Commission, [https://www.ftc.gov](https://www.ftc.gov) Federal Communications Commission, [https://www.fcc.gov/](https://www.fcc.gov/) Voxie Inc. is in no way attempting to interpret any laws, rules, or regulations. This information is provided merely as a courtesy, and it is not intended to replace your responsibility to familiarize yourself with and abide by the legal requirements pertaining to your messages, broadcasts, and campaigns prior to using the Voxie Inc. Sites or Services. You are ultimately responsible to make your own informed decisions regarding your messages, broadcasts, and campaigns. 8.3. Prohibited Uses of Our Services. You accept that our Services are provided for professional use only, and you agree that your use of our Services shall not include: Sending messages that constitute telemarketing, telephone sales solicitations, telephonic sales solicitations or similar messages (i.e., spam) as defined by federal or state law (e.g., the federal Telephone Consumer Protection Act, the Florida Telemarketing Act, and similar statutes); Sending any prohibited calls to life-line services, such as hospitals, fire, police, 911, or utility- related telephone numbers; Using strings of numbers, as it is unlawful to engage two or more lines of a multi-line business; Harvesting, or otherwise collecting, information about others without their consent; Misleading others as to the identity of the sender of your messages or broadcasts by creating a false identity, impersonating the identity of someone/something else, or by providing contact details that do not belong to you; Transmitting, associating, or publishing any unlawful, racist, harassing, defamatory, abusive, threatening, demeaning, immoral, harmful, vulgar, obscene, pornographic, or otherwise objectionable material of any kind; Transmitting any material that may infringe upon the intellectual property rights of third parties, including trademarks, copyrights, and right of publicity; Transmitting any material that contains viruses, trojan horses, worms, time bombs, cancel-bots, or any other harmful or deleterious programs; Interfering with, or disrupting, networks connected to the Services or violating the regulations, policies, or procedures of such networks; Interfering with, or disrupting, networks connected to the Services or violating the regulations, policies, or procedures of such networks; Interfering with another’s use and enjoyment of our Services; Engaging in any other activity that Voxie Inc. believes could subject it to criminal or civil liability. 8.4. No Intentional Calls to Non-RBOC Areas. You agree that you will not purposely route calls to high-cost non-RBOC (Regional Bell Operating Company) areas for origination or termination of telecommunications traffic on the Voxie Inc. system. Calls may be monitored and reported upon each billing cycle to ensure sound traffic patterns. Voxie Inc. will address any excessive routing of high-cost calls by a Customer, and fines may be assessed to recover excess charges from Voxie Inc. VoIP termination companies. ## 9. Other Limitations The following is a list of prohibitions and limitations on your use of our Services. 9.1. Use for Emergency Services Prohibited. You will not attempt to use our Services to access or allow access to Emergency Services. 9.2. Reverse Engineering Our Software Prohibited. Except as allowed by applicable law, you will not reverse engineer, decompile, disassemble, derive, or otherwise create, attempt to create or derive, or assist anyone else to create or derive the source code of any software provided in connection with our Services. 9.3. Right to Reclaim Phone Numbers. We reserve the right to reclaim any phone number from your account and to return that number to the relevant numbering plan if you do not send sufficient traffic over that phone number, such that the phone number is unutilized or underutilized, as defined by any local or federal regulatory agency and/or governmental organization with oversight over the relevant phone number and numbering plan. When reclaiming unutilized or underutilized phone numbers, we will notify you at least fourteen (14) days in advance, unless we are prevented from doing so by the relevant carrier regulatory agency or governmental organization. We also reserve the right to reclaim phone numbers with no notice to you if your account is suspended for failure to pay or for suspected fraud, as well as if your trial account is unutilized for more than thirty (30) days. 9.4. Voxie Inc. Is The Customer of Record. You acknowledge that Voxie Inc. is the “customer of record” for all phone numbers provided as part of our Services. As the customer of record, we have certain rights with respect to porting phone numbers. You understand and agree that you may use the phone numbers provided as part of our Services subject to these Terms. Unless otherwise required by law, we reserve the right to refuse to allow you to port away any phone number in our sole discretion. ## 10. Content Submission 10.1. Confidential or Proprietary Information. You agree that any information or materials that you or individuals acting on your behalf provide to Voxie Inc. (other than information required for your use of the Services as contemplated herein) will not be considered confidential or proprietary. Furthermore, except as otherwise required for your use of the Services as contemplated herein, you should not send any confidential or proprietary information to Voxie Inc. via the Voxie Inc. Sites or the email addresses referenced on the Voxie Inc. Sites. 10.2. Your Rights in the Information. In connection with such information and materials, you warrant and represent to Voxie Inc. that you have all rights, title, and interests necessary to provide such content to Voxie Inc. and that your provision of the content to Voxie Inc. does not infringe any third party’s proprietary or personal rights, including, but not limited to, any trademark, copyright, patent, or trade secret. By providing any such information or materials to Voxie Inc. (other than information required for your use of the Services as contemplated herein), you grant to Voxie Inc. an unrestricted, irrevocable, worldwide, royalty-free, perpetual license to use, reproduce, display, publicly perform, transmit, make derivative works of, and distribute such information and materials. You further agree that Voxie Inc. is free to use any ideas, concepts, or know-how that you or individuals acting on your behalf provide to Voxie Inc.. 10.3. Online Forums. Voxie Inc. may at its option provide you with one or more areas within the Voxie Inc. Sites for online discussions (e.g., a message board, wiki, chat room, or blog). Should you choose to participate in such a forum, you agree to not utilize the forum for illegal or inappropriate purposes. Voxie Inc. reserves the right, but will not be obligated, to edit or delete postings to its forums at any time and for any reason. Voxie Inc. shall also have no responsibility or liability for any content created or posted by you or other third parties within any online forum. ## 11. Intellectual Property 11.1. No Customer Right to Voxie Inc. Intellectual Property. You are permitted to access the Voxie Inc. Services and any content provided by Voxie Inc. (which may include text, images, hosted software, sound files, video, or other content and which may be provided via the Voxie Inc. Sites or otherwise) solely for the purpose of receiving information about Voxie Inc.’s business and products, purchasing and utilizing our Services, communicating with us, entering prize promotions offered by us, or as otherwise stated on the Voxie Inc. Sites. Voxie Inc. hereby grants a worldwide, fully paid-up, perpetual, non-exclusive, non-transferable license to you to use the Voxie Inc. Services solely for that purpose. We may have copyrights, trademarks, patents, trade secrets, or other intellectual property rights covering subject matter in the Services, including the web pages that are part of the Services and the Voxie Inc. Sites. Except as expressly provided in these Terms, the availability of the Services and the Voxie Inc. Sites does not give you any license to these patents, trademarks, copyrights, or other intellectual property. All copyrights, trademarks, patents, trade secrets, and other intellectual proprietary rights contained in the Voxie Inc. Services are the sole property of Voxie Inc. or its licensors, each of whom reserves all rights with regard to such materials. You acknowledge and agree that you may not copy, reproduce, retransmit, modify, alter, create any derivative works, reverse engineer, decompile, or disassemble any portion of the Services, including any proprietary communications protocol used by the Services without the express written permission of Voxie Inc.. All other trademarks or trade names are the property of their respective owners, and such material may not be copied, downloaded, redistributed, modified, or otherwise exploited, in whole or in part, without the permission of the owner. 11.2. Compliance with the Digital Millennium Copyright Act. Voxie Inc. abides by the federal Digital Millennium Copyright Act (DMCA) by responding to notices of alleged infringement that comply with the DMCA and other applicable laws. As part of our response, we may remove or disable access to material residing on a site that is controlled or operated by Voxie Inc. and that is claimed to be infringing, in which case we will make a good-faith attempt to contact the person who submitted the affected material so that they may make a counter notification, also in accordance with the DMCA. Voxie Inc. does not control content hosted on third party websites, and we cannot remove content from sites it does not own or control. If you are the copyright owner of content hosted on a third party site, and you have not authorized the use of your content, please contact the administrator of that website directly to have the content removed. Before serving either a Notice of Infringing Material or a Counter-Notification, you may wish to contact a lawyer to better understand your rights and obligations under the DMCA and other applicable laws. The following notice requirements are intended to comply with Voxie Inc.’s rights and obligations under the DMCA and, in particular, section 512(c). They do not constitute legal advice. 11.3. Filing a Notice of Infringing Material Under the DMCA. To file a notice of infringing material on a Site owned or controlled by Voxie Inc., please provide a notification containing the following details: Reasonably sufficient details to enable us to identify the work claimed to be infringed or, if multiple works are claimed to be infringed, a representative list of such works (for example, the title, author, any registration or tracking number, and URL); Reasonably sufficient detail to enable us to identify and locate the material that is claimed to be infringing (for example, a link to the page that contains the material); Your contact information so that we can contact you (for example, your address, telephone number, or email address); A statement that you have a good faith belief that the use of the material identified in (2) is not authorized by the copyright owner, its agent, or the law; A statement, under penalty of perjury, that the information in the notification is accurate and that you are authorized to act on behalf of the owner of the exclusive right that is alleged to be infringed. Your physical or electronic signature. Then, email this notice to [support@voxie.com](mailto:support@voxie.com). ## 12. Communications About Voxie Inc. Services 12.1. Newsletters. Any email addresses submitted when registering for a new account to use Voxie Inc. Services are automatically added to the Voxie Inc. newsletter. To unsubscribe from any Voxie Inc. newsletter please email [support@voxie.com](mailto:support@voxie.com) from the email address you want unsubscribed and ask to unsubscribe from the newsletter. 12.2. Communications About Our Services. By creating an account with Voxie Inc., you agree that Voxie Inc. may contact you via calls, text messages, or email to provide you with information about your account, transactions, and/or the Voxie Inc. Services requested by you. To the extent you have separately agreed to receive periodic text or voice alerts about products, services, events, special offers, or other promotional messages related to Voxie Inc. Services, Voxie Inc. may contact you pursuant to the terms of any such separate agreement. ## 13. Payments Your use of our Services is contingent on your paying for such use (whether paid in advance or through the purchase of Segments on the Voxie Inc. Sites), in the amounts and using the methods indicated on the Voxie Inc. Sites. Your payment for the Services, Segments (as defined below in Section 14), onboarding fees, DIDs, usage-sensitive fees, and/or plans (a portion of which also includes software maintenance and upgrades, as well as customer support) shall be deemed completed when Voxie Inc. receives the full amount of payment owed for such Services, Segments, onboarding fees, DIDs, usage-sensitive fees, and/or plans. You are responsible for paying for any message or broadcast you attempt to send to any number, regardless of whether the message is actually received by the intended recipient. As Voxie Inc. is dependent on other entities for the delivery of your messages and broadcasts, our price per SMS segment/MMS message rates may require adjustment in order to account for costs that are not in our control. Accordingly, we may adjust our prices from time to time and without prior notice. Voxie Inc. will charge your indicated method of payment for the Services, Segments, onboarding fees, DIDs, usage-sensitive fees, and/or plans immediately upon your confirming the payment method and amount. Amounts to be charged may include sales and other taxes, where applicable, and any other amounts indicated on our Sites. Voxie Inc. will assess an additional charge based on the costs Voxie Inc. incurs for porting each DID number assigned to you that you request to be ported within six months of the original assignment by Voxie Inc., and Voxie Inc.may further restrict your ability to port telephone numbers assigned to you by Voxie Inc. consistent with FCC regulations. Your account will be credited within 24 hours of Voxie Inc. verifying receipt of your payment. If you have elected to make a payment by credit card and we do not receive payment from the credit card issuer, you agree to pay all amounts due immediately upon demand by Voxie Inc.. Voxie Inc. cannot readily or accurately ascertain your location when you request to use the Services. You therefore agree that your use of the Services occurs in Delaware and is subject to any applicable Delaware taxes. To the extent that you are responsible for any additional taxes or fees beyond those collected by Voxie Inc., you agree that you will pay them to any applicable taxing authority when due, including any interest or penalties assessed. Voxie Inc. shall not be responsible for any errors or transmission failures with regard to the charging and collection of funds from your indicated payment method, nor for any actions taken by the provider of the payment method you choose (which could include refusal to authorize the charge). In addition to these Terms, any payments made by you may be subject to the agreement between you and the provider of the payment method. As between you and Voxie Inc., you are responsible for all charges related to purchases made using your account and payment method, whether or not you authorized such purchases. Standard charges apply to any test call sent originating from your account or initiated using your API key. In the event of accidental under billing in favor of a Customer and a Customer’s subsequent nonpayment, Voxie Inc. shall be entitled to immediately proceed with collection remedies and shall be entitled to recover any and all costs, fees, and expenses of such collection efforts, including but not limited to: collection agencies, court costs, filing and service of process fees, attorneys’ fees incurred from counsel of Voxie Inc.’s choosing, or any other costs, fees, and expenses incurred in the pursuit of collection on all customer accounts and receivables due and payable under these Terms. ## 14. Segments 14.1. Using Segments Segments are (i) 1 SMS message consisting of up to 160 characters or (ii) a single segmented MMS message consisting of a multimedia file attached to an SMS message that you purchase and which facilitate the transmission of the Voxie Inc. Services selected by you. The chosen route, destination, length, and content of a message impact the amount of segments required for each transmission of our Services. Additionally, the value of Segments may change over time as the cost of transmission changes, and thus you acknowledge that the number of Segments needed to utilize the Services may change correspondingly. The pricing information, however, will always be made known beforehand through the terms outlined in our Voxie Inc. agreement. The submission of a seemingly-valid message or broadcast will cause an associated quantity of Segments to be debited from your account, and you can obtain the real-time status of your account at any time through the online interface. 14.2. Expiration of Segments and Prepaid Minutes. Segments purchased as a part of a monthly plan (including any additional Segments purchased during your monthly billing cycle as part of an upgrade or recharge to your plan) and not used within the month of purchase expire at the end of the month, unless the plan explicitly provides for a roll-over of Segments. All roll-over segments purchased as a part of a monthly plan (including any additional Segments purchased during your monthly billing cycle as part of an upgrade or recharge to your plan) will expire on December 31 in the year they are purchased. Individual anytime, non-monthly plan Segments purchased through your account automatically expire after 12 months from the date of purchase, unless otherwise stated at the time of purchase. Segments are purchased on a first-bought, first-to-expire basis. Any unused value shall be forfeited upon expiration. All prices, per-minute rates, and billing increments for Segments are subject to change at any time due to fluctuations in market conditions. You may request a full refund of any unused, non-monthly plan Segments within one (1) business day of purchase. No other refunds will be given. 14.3. Right to Offer Customized Plans. Notwithstanding the above, we may, in our sole discretion, offer customized plans that provide for individualized terms concerning credit expiration, billing cycles, account maintenance fees, onboarding fees and other agreed-upon terms. We reserve the right to do so without publicly listing the pricing for these customized plans on our Sites. ## 15. Fee Disputes You must notify us in writing if you dispute any portion of any fees paid or payable by you under this Agreement. You must provide that written notice to us within ninety (90) days of the applicable charge, and we will work together with you to promptly resolve the applicable dispute. If you do not provide us with this written notice of your fee dispute within this 90-day period, you will not be entitled to dispute any fees paid or payable by you. ## 16. No Warranty; Limitation of Liability Voxie Inc. reserves the right to modify, suspend, or discontinue the offering of any of the Voxie Inc. Services at any time and for any reason without prior notice. Further, while Voxie Inc. utilizes electronic and physical security to reduce the risk of improper access to or manipulation of data during transmission and storage, we cannot guarantee the security or integrity of the data and shall not be liable for breaches of security or integrity, third-party interception in transit, or any damage caused to your computer or other property by your use of the Voxie Inc. Services. You acknowledge that text messages and broadcasts are transmitted unencrypted and that eavesdropping of communications by third parties is possible. Voxie Inc. recommends that you ensure sensitive and valuable information is communicated by a protected and/or encrypted method. Voxie Inc. shall use commercially reasonable efforts to make access to the Services available through the required access protocols, but makes no warranty or guarantee that (i) the Services will be available at any particular time; or (ii) you will be able to access the Services at any particular time or from any particular location. Voxie Inc. will not be liable for any act or omission of any other company or companies furnishing a portion of the Services (including, without limitation communications carriers or ISPs); for any act or omission of a third party (including those vendors participating in Voxie Inc. offerings made to you); for equipment that we do not furnish; or for damages that result from the operation of customer-provided systems, equipment, facilities, or services that are interconnected with the Service. NOTWITHSTANDING ANYTHING CONTAINED HEREIN TO THE CONTRARY, THE VOXIE, INC. SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT ANY WARRANTIES OR CONDITIONS WHATSOEVER, EXPRESS OR IMPLIED. NOTWITHSTANDING THE FOREGOING OR ANY STATEMENT TO THE CONTRARY CONTAINED IN THESE TERMS, VOXIE INC. DOES NOT WARRANT THAT THE USE OF THE VOXIE, INC. SERVICES WILL BE UNINTERRUPTED OR ERROR FREE, INCLUDING, BUT NOT LIMITED, TO ANY INTERRUPTIONS TO THE SERVICES CAUSED BY THE INTENTIONAL AND/OR MALICIOUS ACTS OF THIRD PARTIES (E.G., HACKING), NOR SHALL VOXIE INC. BE RESPONSIBLE FOR ANY DATA LOSS OR LOSS OF ANY INFORMATION IN YOUR ACCOUNT, REGARDLESS OF THE CAUSE. VOXIE INC. ALSO MAKES NO REPRESENTATIONS OR WARRANTIES AS TO THE RESULTS THAT MAY BE OBTAINED FROM YOUR USE OF THE SERVICES OR THAT THE VOXIE INC. SERVICES WILL MEET ANY OF YOUR SPECIFIC REQUIREMENTS OTHER THAN AS MAY BE EXPRESSLY SET FORTH IN THESE TERMS. VOXIE INC. MAKES NO REPRESENTATIONS OR WARRANTIES AND HEREBY DISCLAIMS ALL OTHER REPRESENTATIONS AND WARRANTIES OF ANY KIND, WHETHER EXPRESS, STATUTORY, OR IMPLIED, ORAL OR WRITTEN, WITH RESPECT TO THE SERVICES, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NONINFRINGEMENT, ACCURACY, RELIABILITY, COMPLETENESS, OR TIMELINESS OF THE MATERIAL, SERVICE, SOFTWARE, TEXT, GRAPHICS OR LINKS, AND ALL WARRANTIES IMPLIED FROM ANY COURSE OF DEALING, COURSE OF PERFORMANCE OR USAGE OF TRADE, AND WARRANTIES RELATED TO THIRD PARTY EQUIPMENT, MATERIAL, SERVICES, OR SOFTWARE. TO THE EXTENT THIS DISCLAIMER CONFLICTS WITH APPLICABLE LAW, THE SCOPE AND DURATION OF ANY APPLICABLE WARRANTY WILL BE THE MINIMUM PERMITTED UNDER THAT LAW. VOXIE, INC. SHALL NOT BE LIABLE TO YOU OR TO ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES (INCLUDING, WITHOUT LIMITATION, ANY DAMAGES ARISING FROM LOSS OF USE OR LOST BUSINESS, LOSS OF OPPORTUNITY, LOSS OF REVENUE, LOSS OF ACTUAL OR ANTICIPATED PROFITS, LOSS OF DAMAGE TO OR CORRUPTION OF DATA OR LOSS OF GOODWILL), OR FOR ANY COST OF PROCUREMENT OF SUBSTITUTE SERVICES ARISING IN CONNECTION WITH THESE TERMS, WHETHER IN AN ACTION IN CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE, OR OTHER ACTIONS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF YOUR USE OF THE VOXIE INC. SERVICES RESULTS IN THE NEED FOR SERVICING OR REPLACING OF EQUIPMENT, SOFTWARE, OR DATA, VOXIE, INC. IS NOT RESPONSIBLE FOR THOSE COSTS. VOXIE INC.’S TOTAL LIABILITY ARISING OUT OF YOUR USE OF THE VOXIE, INC. SERVICES FOR DIRECT DAMAGES SHALL NOT, IN THE AGGREGATE, EXCEED AN AMOUNT EQUAL TO THE MONTHLY TRANSACTION FEE PAID BY YOU TO VOXIE INC. HEREUNDER. ## 17. User Warranties; Indemnification You warrant and represent to Voxie Inc.. that you have all necessary rights, power, and authority to agree to these Terms and perform your obligations hereunder and that nothing contained in these Terms or in the performance of these obligations will place you in breach of any other contract or obligation. You further warrant and represent that you are and shall at all times remain in full compliance with all applicable laws, rules, and regulations with regard to your use of the Voxie Inc. Services, including, without limitation, the TCPA, the Telemarketing Sales Rule, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003, and all other laws and regulations concerning privacy, telemarketing, and Internet marketing. You agree to indemnify and hold harmless Voxie Inc. and our affiliates, as well as each of their respective officers, directors, shareholders, employees, agents, contractors, representatives, content providers, and service providers, from and against any and all losses, claims, obligations, liabilities, damages, settlements, costs, and expenses (including, but not limited to, consequential damages, incidental damages, special damages, disbursements, and attorneys’ fees, including attorneys’ fees incurred from counsel selected by Voxie Inc. in its sole discretion) arising from or relating to any actual or threatened claim, suit, action, proceeding, third-party discovery demand, governmental investigation, or enforcement action based upon or arising out of your activities under these Terms or your acts or omissions in connection with any use by you, an account belonging to you, or a computer under your control, of the Voxie Inc. Services. You acknowledge and agree to be held liable for any and all damages caused to Voxie Inc. by you as a direct result of any violation of local, state, national, or international laws or regulations, including, but not limited to, those damages arising from your fraudulent, intentional, or unintentional harm, disability, unauthorized use of, or destruction to any and all equipment, licensing, and/or services provided by Voxie Inc. to you. You agree to cooperate as fully as reasonably required in the defense of any claim, suit, action, proceeding, third-party discovery demand, governmental investigation, or enforcement action. We reserve the right, at your expense, to assume the exclusive defense and control of any matter in which you are a named party and in which we would otherwise subject to indemnification by you. You will also be liable to us for any costs and attorneys’ fees we incur to successfully establish or enforce our right to indemnification under this Section. ## 18. Termination, Cancellation, and/or Suspension 18.1. By Voxie Inc. If you breach these Terms at any time, we may elect to suspend, terminate, and/or cancel your use of the Services and/or recover any damages from you arising from the event(s) giving rise to the suspension, termination, or cancellation. We reserve the right to suspend the Services at any time and for any reason we may deem necessary to continue to provide our Services in a way that may be hindered by your status as one of our clients, your financial status, or the content of the messages or broadcasts originating from you. Upon any such termination, cancellation, and/or suspension, you are still responsible for any obligations then accrued. Your obligation to pay all amounts accrued and owed by you shall continue even after any suspension or cancellation of your access to the Services (in whole or in part). Upon termination, for any reason, you agree to immediately cease using the Services and Voxie Inc. shall have no obligation to you after any termination or cancellation of these Terms. Should such a termination take place when you still have Segments in your account, you shall receive back, at our discretion, a fair monetary value of such Segments, save any expenses that may be incurred by Voxie Inc., including, without limitation, the payment of transfer duties, legal costs, third-party costs, and penalties. The provisions regarding ownership, payments, warranties, and indemnifications will survive any suspension, termination, or cancellation of your use of our Services. 18.2. By Customer You may cancel your subscription to the Services at any time by providing Voxie Inc. with written notice of your intent to cancel at least thirty (30) days in advance. All cancellation notices must be sent by email to support@voxie.com. Your cancellation will become effective thirty (30) days after the date of your next invoice following Voxie Inc.’s receipt of your written notice. You will remain responsible for all charges incurred through the effective date of cancellation. Prepaid fees are non-refundable unless otherwise required by law. ## 19. Links to Other Websites The Voxie Inc. Sites may contain links to third-party websites. These links are provided solely as a convenience to you and not as an endorsement by Voxie Inc. of the contents on such third-party websites. Voxie Inc. is not responsible for the content of linked third-party websites and does not make any representations regarding the content or accuracy of materials on such third-party websites. If you decide to access linked third-party websites, you do so at your own risk. Voxie Inc. cannot ensure that you will be satisfied with any products or services that you purchase from a third-party website that links to or from the Voxie Inc. Sites, since these websites are owned and operated by independent third parties. Voxie Inc. does not endorse any of the products/services, and Voxie Inc. has not taken any steps to confirm the accuracy or reliability of any of the information contained on such third party websites. Furthermore, Voxie Inc. does not make any representations or warranties as to the strength of the security practices for storing any information (including, without limitation, credit card and other personal information) you might be requested to give any third party, and you hereby irrevocably waive any claim against us with respect to such websites. Voxie Inc. strongly encourages you to make whatever investigation you feel necessary or appropriate before proceeding with any online or offline transaction with any of these third parties. Voxie Inc. consents to your use of links to the Voxie Inc. Sites that conform to the following requirements. The appearance, position, and other aspects of any link to the Voxie Inc. Sites may neither create the false appearance that an entity or its activities or products are associated with or sponsored by Voxie Inc. nor be such as to damage or dilute the goodwill associated with the name and trademarks of Voxie Inc. or its affiliates. Moreover, Voxie Inc.reserves the right to revoke this consent to link at any time in its sole discretion, without notice. ## 20. Security Rules You are prohibited from violating or attempting to violate the security of the Voxie Inc.. Services and from using them to violate the security of other websites by any method, including, without limitation: (a) accessing data not intended for you or logging into a server or account that you are not authorized to access; (b) attempting to probe, scan, or test the vulnerability of a system or network or to breach security or authentication measurers without proper authorization; (c) attempting to interfere with service to any user of the Voxie Inc. Services, host, or network, including, without limitation, by means of submitting a virus to, overloading, “flooding,” “spamming,” “mailbombing,” or “crashing” the Voxie Inc. Sites; (d) sending unsolicited e-mail, including promotions and/or advertisements of products or services; or (e) forging any Voxie Inc. packet header or any part of the header information in any e-mail, instant message, text message, or newsgroup posting. Violations of system or network security may result in civil or criminal liability. We may investigate violations of these Terms, and may involve and cooperate with law enforcement authorities in prosecuting Voxie Inc. Customers who are involved in such violations. If you believe you’ve discovered a potential vulnerability, please let us know by emailing us at [security@voxie.com](mailto:security@voxie.com). ## 21. Force Majeure Voxie Inc. shall not be liable for any failure or delay in performing our obligations hereunder, if such failure or delay is caused by fire, flood, earthquake, elements of nature or acts of God, acts of war, insurrection, terrorism, strike, failure or downtime of any telecommunications line and/or unavailability of any telecommunications or Internet facilities, power failure, governmental restrictions, any court order, compliance with any law, regulation, order of any governmental authority, or any other cause beyond the reasonable control of Voxie Inc.. In addition, Voxie Inc. shall be so excused in the event that it is unable to acquire from its usual sources, and on terms it deems to be reasonable, any material necessary for the performance of our Services. ## 22. Choice of Law The enforceability and interpretation of Section 24 (Agreement to Arbitrate) will be determined in accordance with the Federal Arbitration Act, 9. U.S.C. §§ 1-16, as amended (the “Federal Arbitration Act”), including its procedural provisions. Apart from Section 24 (Agreement to Arbitrate), the Terms shall be governed by and construed in accordance with the substantive law of the State of Delaware (subject to any applicable preemption or supersedence by U.S. federal substantive law) without regard to conflict of law principles that would cause laws of another jurisdiction to apply. ## 23. Agreement to Arbitrate Most disputes can be resolved by contacting our Customer Support team. We strongly encourage you to reach out to them before you decide to bring a formal legal case. 23.1. We Both Agree to Arbitrate; Opt-out. If we are not able to successfully work together to resolve the dispute either through our Customer Support team or as set forth in the Pre-Arbitration Dispute Resolution provision below, you (and any of your affiliates) and Voxie Inc. (and any of our affiliates) all agree to resolve any dispute arising under these Terms (including our privacy policies) or any dispute relating to our Services (collectively, a “Dispute”) by binding arbitration in the State of Georgia (or by remote or virtual means if a party would incur hardship by arbitrating in the State of Georgia). This agreement to arbitrate applies to all claims under any legal theory, including any claim that requires the interpretation of this document, except for the exception below in subsection 23.2 (Exception to Agreement to Arbitrate). This agreement also continues to apply after you have stopped using our Services. If we have a dispute about whether this agreement to arbitrate can be enforced or whether it applies to the Dispute, we all agree that the arbitrator will decide that as well, subject to the Mass Arbitration Procedures set forth is Section 23.5. In addition, if any of us brings a claim in court that should be arbitrated or if any of us refuses to arbitrate a claim that should be arbitrated, the other of us can ask a court to force us to go to arbitration to resolve the claim (i.e., compel arbitration). Any of us can also ask a court to halt a court proceeding while an arbitration proceeding is ongoing. You may elect to opt-out (exclude yourself) from the final, binding arbitration procedure and waiver of class and representative proceedings specified in these Terms by sending a written letter to Voxie Inc. at 2870 Peachtree Rd NW, \#915-8954, Atlanta, GA 30305 Attn: Legal Department (the “Notice Address”), within thirty (30) calendar days of your initial agreement to these Terms. The letter must be signed personally by you or your legal guardian and specify: (1) your first and last name; (2) your mailing address; (3) your e-mail address; and (4) your request to be excluded from the final, binding arbitration procedure and waiver of class and representative proceedings specified in this Section. In the event that you opt-out consistent with the procedures set forth above, all other terms of these Terms shall continue to apply. 23.2. Pre-Arbitration Dispute Resolution. Whenever a Dispute arises between you and Voxie Inc., you and Voxie Inc. agree to first send a written notice to the other (a “Demand”). You must send the Demand to Voxie Inc. via certified mail to the Notice Address set forth above. Voxie Inc. must send the Demand to you via certified mail to the most recent address Voxie Inc. has on file for you (or by e-mail if Voxie Inc. only has an e-mail address for you on file). A Demand (1) shall seek to resolve the Dispute only on an individual basis; (2) shall state the full basis for the Dispute (including the details about the Dispute sufficient for the recipient to review and respond) and the date that the Dispute arose; (3) shall provide the individual claimant’s full name, phone number, and e-mail address to confirm their identity and to aid communication; and (4) shall be personally signed by the individual claimant or for Voxie Inc. by its authorized representative (and not only their counsel). Within twenty (20) business days of receipt of a Demand, the recipient may request an individualized video or telephone conference to attempt in good faith to resolve the Dispute which both you and Voxie Inc. will personally attend (with counsel, if represented). You and Voxie Inc. agree that you and Voxie Inc. will not take any legal action, including filing a lawsuit or demanding arbitration, until after the period to request a conference expires or, if a conference is requested, twenty (20) business days after the individualized conference is completed. Compliance with this informal dispute resolution procedure section is mandatory and a condition precedent to initiating any lawsuit or arbitration. This procedure is essential to providing each of us a meaningful opportunity to resolve disputes informally. Any applicable limitations periods and filing fee deadlines will be tolled while the parties engage in the process set forth above. A court of competent jurisdiction may enjoin the filing or prosecution of a lawsuit or arbitration if these requirements have not been met. 23.3. Exception to Agreement to Arbitrate. Anything in the foregoing paragraphs to the contrary notwithstanding, Voxie Inc. may seek injunctive relief in any court having jurisdiction over the parties to enjoin or prevent any action you take or threaten to take in violation of these Terms. 23.4. Arbitration Procedure. If the Dispute stated in the Demand is not resolved to your or Voxie Inc.’s satisfaction within the time periods set forth above for Pre-Arbitration Dispute Resolution and you or Voxie Inc. intend on taking legal action, you and Voxie Inc. agree that you or Voxie Inc. shall file a demand for arbitration with JAMS (“JAMS”) [JAMS: Mediation, Arbitration and ADR Services](https://www.jamsadr.com/) (https://www.jamsadr.com). The arbitration will be conducted by a single arbitrator with JAMS under its Comprehensive Arbitration Rules & Procedures then in effect subject to the Mass Arbitration Procedures below. You and Voxie Inc. may agree to have the arbitration based only on written submissions or to attend in-person, by telephone or video conference. The arbitration will be kept confidential except as may lawfully be required otherwise. Payment of all fees will be governed by JAMS rules. Either you or Voxie Inc. may seek attorneys’ fees and costs in arbitration if the arbitrator determines the claims brought by the other party are frivolous. ANY DISPUTE RESOLUTION PROCEEDING WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION unless the Mass Arbitration Procedures set forth below are triggered. NEITHER YOU NOR VOXIE INC. MAY ACT AS A CLASS REPRESENTATIVE, NOR PARTICIPATE AS A MEMBER OF A CLASS OF CLAIMANTS, WITH RESPECT TO ANY DISPUTE OR CLAIM. . 23.5. Mass Arbitration Procedure. If, at any time, 10 or more claimants submit demands or seek to file demands for arbitration raising similar Disputes against Voxie Inc (or our affiliates), and such circumstances meet the definition and criteria of a Mass Arbitration (“Mass Arbitration”) set forth in JAMS’s Mass Arbitration Procedures and Guidelines (“JAMS Mass Arbitration Rules” then in effect, available at [https://www.jamsadr.com/mass-arbitration-procedures](https://www.jamsadr.com/mass-arbitration-procedures)), such as where representation of the claimants is the same, consistent or coordinated across the cases, the JAMS Mass Arbitration Rules in effect at the time such Demand is filed shall apply. A court of competent jurisdiction shall have the authority to enforce these Mass Arbitration provisions and, if necessary, to enjoin any lawsuit and the mass filing, prosecution, or administration of arbitrations and the assessment of arbitration fees. 23.6. Class Action Waiver; Limitation of Actions. Both you (and your affiliates) and Voxie Inc. (and our affiliates) agree that any claims or controversies between us must be brought against each other only on an individual basis via the Arbitration Procedure and Mass Arbitration Procedures defined above. Neither you (and your affiliates) nor Voxie Inc. (and our affiliates) can bring a claim as a plaintiff or class member in a class action, consolidated action, or representative action. The arbitrator cannot combine more than one person or entity’s claims into a single case and cannot preside over any class, consolidated, or representative proceeding, unless the Mass Arbitration procedures set forth in Section 23.5 apply. Moreover, the arbitrator’s decision or award in one person or entity’s case can only impact the person or entity that brought the claim, not other Voxie Inc. customers; it cannot be used to decide other disputes with other customers. If the Mass Arbitration Procedure applies to your claim, and a court of competent jurisdiction determines that the Mass Arbitration Procedure is not enforceable as to your claim, then your claim will proceed in a court of competent jurisdiction on an individual basis (not a class or consolidated basis). In the event of an exercise of an opt out of, or any exception to, the binding arbitration as provided above, all such Disputes or litigation shall be exclusively brought in the applicable state or federal courts of the State of Georgia to the extent permitted by law. You agree and consent to waive all defenses of lack of personal jurisdiction and _forum non conveniens_ (i.e., inconvenient forum) with respect to venue and jurisdiction in the state and federal courts of the State of Georgia. You consent to exclusive jurisdiction and venue in these courts. You agree that any and all claims be brought by you within one (1) year after the claim arises, except to the extent a longer period is required by applicable law. This Section of these Terms will survive the termination of the relationship with you and Voxie Inc. ## 24. Entire Agreement The Terms are only those stated herein, and they shall constitute the complete agreement between the parties. These Terms supersede all prior and contemporaneous proposals, statements, sales materials, presentations, and agreements, whether oral or written. No terms or conditions stated in or attached to your communications with Voxie Inc. are applicable to these Terms in any way, and they are not to be considered exceptions to the provisions of these Terms. ## 25. Severability If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect and enforceable. ## 26. No Waiver The failure of either party to exercise in any respect any right provided for herein will not be deemed a waiver of any further rights hereunder. Any waiver must be in writing and signed by both parties to be legally binding. ## 27. Relationship of the Parties You and Voxie Inc. are each independent contractors in the performance of each and every part of these Terms. No agency, partnership, joint venture, franchise, or employer-employee relationship is created as a result of these Terms. You will be solely responsible for all of your employees, agents, and your labor costs and expenses arising in connection with them; Voxie Inc. will be solely responsible for all of our employees, agents, and our labor costs and expenses arising in connection with them. Likewise, you will be solely responsible for any and all claims, liabilities, damages, or debts of any type that arise on account of your activities or those of your employees or agents in the performance of these Terms; Voxie Inc. will be solely responsible for any and all claims, liabilities, damages, or debts of any type that may arise on account of our own activities or those of our employees or agents in the performance of these Terms. You do not have any authority of any kind to bind Voxie Inc. in any respect whatsoever, and you shall not attempt to do so or imply that you have the right to do so. ## 28. Notice All notices that you are required to make hereunder shall be in writing. They will be deemed to have been duly given when received, if personally delivered; when receipt is electronically confirmed, by e-mail at [support@voxie.com](mailto:support@voxie.com); on the day after it is sent, if sent for next-day delivery by a recognized overnight delivery service; and upon receipt, if sent by certified or registered mail, with return receipt requested. Voxie Inc. may give notice to you by means of a general notice on the Voxie Inc. Sites or Services, electronic mail to your e-mail address on record in Voxie Inc.’s account information for you, or by written communication sent by personal delivery, fax, overnight courier, or certified or registered mail to your address on record in Voxie Inc.’s account information for you. ## 29. California Consumer Privacy Act of 2018 As part of our Services, Voxie Inc. hosts and processes data, including personal information, about the consumers you wish to communicate with by using our platform. You and Voxie Inc. acknowledge and agree that Voxie Inc. is a “service provider” as defined by the California Consumer Privacy Act of 2018 (“CCPA”) (Cal. Civ. Code § 1798.100 et seq.). This means that Voxie Inc. processes personal information on your behalf when you disclose to us the personal information of your consumers (“Customers’ Contact Data”) in order to use our Services. When we process Customers’ Contact Data on your behalf, we agree that we will not: 1. Retain, use, or disclose Customers’ Contact Data we process in connection with the Services for any purpose other than for performing the Services in this Agreement and your instructions; 2. Use or process Customers’ Contact Data for commercial purposes or direct marketing; 3. Sell or promote the sale of Customers’ Contact Data; and 4. Disclose or transfer Customers’ Contact Data to unauthorized personnel or parties, or outside the direct business relationship between you and Voxie Inc. --- # Why Leading QSRs Choose Voxie for Text Marketing > Voxie is the text marketing platform trusted by top QSR brands like Sonic Drive-In, Inspire Brands, Jersey Mike’s, and PJ’s Coffee, just to name a few. - Published: 2026-09-30 - Category: Restaurant - Canonical HTML: https://www.voxie.com/blog/qsrs-choose-voxie-for-text-marketing/ --- Voxie is the text marketing platform trusted by top QSR brands like Sonic Drive-In, Inspire Brands, Jersey Mike’s, and PJ’s Coffee, just to name a few. Across these brands, Voxie powers programs like network-wide LTO launches, loyalty win-backs, and local offers that stay on brand and compliant. The growing number of restaurant chains that choose Voxie has strengthened its standing as a thought leader in the franchise space; it’s currently an IFA Supplier Member and [QSR Magazine](https://www.qsrmagazine.com/) has profiled its capabilities. **Voxie fits QSRs because one account covers corporate, regional teams, and every store. National programs and local offers run side by side under the same brand and compliance rules.** ## The Untapped Potential in QSR Text Marketing While most QSR brands already text customers, only a fraction of them take full advantage of the channel’s potential. That gap grows more costly as guest relationships move to remote touchpoints. In William Blair’s December restaurant tracker, [reported by QSR Magazine](https://www.qsrmagazine.com/story/which-restaurant-brands-are-getting-credit-for-value-and-other-spending-trends/), off-premises dining made up about 70% of restaurant trips, and 79% of respondents said loyalty programs influence where they eat. The programs that capture this potential tend to share a few traits. They pair local campaigns with national ones, trigger messages from guest behavior, and measure results against actual revenue. [**Value Is in the Eye of the Customer: Understanding QSR Guest Priorities in 2026**](/blog/qsr-guest-priorities-in-2026/). ### Example: Sonic’s Weekly LTO Program Sonic Drive-In was promoting its weekly LTOs through email and app notifications, but results fell short. So Sonic added texting and sent the same LTO across all three channels. Text beat both. | **Metric** | **Result** | | ------------------------------------- | ---------- | | LTO redemption rate with SMS | 3x | | SMS redemption vs. email | 45% higher | | SMS redemption vs. push notifications | 57% higher | [**Read the full case study.**](/case-studies/triple-redemption-rates/) ## How Voxie Compares to Other Texting Platforms for QSRs Most QSR brands already run some mix of email, push, loyalty, and CRM tools, so a new text platform has to earn its place alongside them. The table below shows where each option fits and how Voxie compares. The biggest differences come down to the tool’s infrastructure and support: one Voxie account spans headquarters, regions, and every store, and Voxie's team builds the integrations and leads the rollout. | **Alternative** | **Where it fits** | **Limitation for multi-location QSRs** | **How Voxie differs** | | ------------------------------------ | -------------------------------------------------------- | ---------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Generic texting platforms | Single-location or single-brand texting | One account can’t model corporate, regional, and location layers | One brand account spanning every layer, with store-level reporting | | All-in-one marketing platforms | Brands consolidating vendors across email, push, and SMS | Text is often one channel among many | Focused on text and multi-location operations, integrated with the existing stack | | CDP and marketing cloud segmentation | Cross-channel customer profiles | Segments aren’t built around text-channel behavior | Text-specific propensity scoring layered on top of the CDP | | SMS built into a loyalty platform | Basic messages to loyalty members | Limited governance, location reporting, and strategy support | Brand Standards, location-level reporting, and a dedicated team | | Brand’s own mobile app | Brands wanting one branded guest experience | Building texting governance in-house is heavy | Read the [case study about Sonic](/case-studies/triple-redemption-rates/); they boosted LTO redemptions by using both push notifications and text. | ### Who Voxie Isn’t Built For Since Voxie is designed for US multi-location brands, it’s a weaker fit for: - Single-location restaurants - Brands operating outside the United States - Brands wanting one vendor for email, push, and SMS ## Why Generic SMS Platforms Struggle With Multi-Location Structure Generic SMS platforms are designed around one team sending to one audience. But multi-location QSRs run on several layers at once, from corporate and regional teams to owner groups, district managers, and individual stores. Those stores may be franchisee-owned, company-owned, or a mix of both, and each layer needs something different from the platform: - **Corporate** needs consistent brand voice, compliance at every location, and network-wide data. - **Locations** need local relevance, simple tools, and visibility into their own results. When a platform can only serve one side, brands usually settle for a compromise. Most QSRs end up having corporate send everything nationally. That keeps messaging compliant, but it gives up the lift local messaging drives. [Sonic Drive-In faced this exact tradeoff](/case-studies/triple-redemption-rates/). On its previous platform, the brand shut down local texting entirely because it had no reliable way to govern what franchisees sent. After moving to Voxie, Sonic went from zero local texting to a fully governed local program built on Brand Standards and a staged rollout. A text marketing platform built for multi-location brands lets QSRs avoid such compromises. In practice, that takes seven capabilities. | **Capability** | **Problem it solves** | | --------------------------------------------- | ----------------------------------------------- | | 1. Governance and compliance | Local sending feels too risky | | 2. Localized messaging from corporate | National blasts feel generic to guests | | 3. Managed integrations | SMS runs disconnected from POS and loyalty data | | 4. Location-level visibility | Aggregate numbers hide weak locations | | 5. Text flows triggered by customer behaviors | Not reaching customers when it matters | | 6. A dedicated rollout team | Internal teams lack bandwidth | | 7. Spend directed where it converts | Mass blasts waste budget | ## 1. Governance and Compliance That Make Local Sending Safe Because local sending carries the most brand and legal risk, governance comes first. With Voxie, the QSR sets the rules once, and they apply automatically before any message is sent. ### Brand Standards Brand Standards lets the centralized marketing team decide what each location can send, when, to whom, and how often. | **Rule type** | **What corporate can set** | | ------------- | ------------------------------------------------------------------------------ | | Content | Pre-approved templates with locked elements, or free drafting with AI vetting | | Frequency | Daily and weekly caps, minimum lead times, sending hours, corporate-only dates | | Audience | Locations message only corporate-approved segments | | Cost | Billing at the location level | For locations allowed to draft their own messages, AI-powered content vetting flags off-brand language and compliance gaps before the campaign goes live. ### Visibility Into Every Scheduled Send Corporate QSR teams can view every campaign scheduled across the network, along with the ability to edit or pull any of them. That makes collisions easier to catch, such as a national LTO and a local promotion reaching the same guests on the same weekend. ### Compliance Across Every Location Text marketing [falls under the TCPA](/blog/tcpa-compliance-checklist-sms/), and carrier rules require A2P 10DLC registration for business messaging. Since one noncompliant text from a single restaurant can expose the whole brand, Voxie centralizes compliance so every location follows the same rules. - Opt-ins and opt-outs are enacted in real-time - A2P 10DLC registration is handled by Voxie - Consent is tracked across every location - Compliance-sensitive template elements stay locked ### Opening Local Sending in Stages Most QSR brands open local sending gradually to franchisees and locally managed branches. They often start with locked templates, so locations send approved campaigns with local details filled in. But, as operators prove themselves, the brand can move select locations to free drafting with AI vetting and keep adjusting permissions location by location. ## 2. Localized Messaging Deployed From Corporate Most texts will still come from the brand team. Even so, every campaign can feel local, as the campaigns can: - Send from localized phone numbers - Store details filled in automatically - Triggers by geography, time zone, or weather - Each subscriber stays tied to their store ## 3. Integrations Built Around Your Stack and Managed for You For most QSR brands, strategy-shaping data lives across a POS, a loyalty platform, online ordering, and a CRM or CDP. If the SMS platform can’t see those systems, it has no way to respond to a purchase, measure revenue, or tell a regular from a lapsed guest. ### How Voxie Connects to Your Systems Voxie integrates with [many tools popular with QSRs](/blog/best-software-for-qsrs/), including HubSpot, Salesforce, and mParticle. If a brand's POS, loyalty platform, or other system isn't on that list, Voxie's team can scope and build a custom integration, working with the brand's IT team or vendor for access. Voxie's engineers also lead updates when those systems change. ### What Connected Data Enables for QSR text marketing With POS and loyalty data flowing in, the program can respond to what guests actually do: - Purchases trigger timely follow-up texts - Loyalty milestones prompt automated rewards - Lapsed visits start win-back sequences - Campaigns measured against actual revenue - Results reported by individual location - Two-way texting can answer customers’ questions ## 4. Visibility at the Location Level Most QSR brands track aggregate numbers like total sends and overall click rates. But, when viewed nationwide, the data smooths over large differences between locations. A healthy network-wide conversion rate can include some stores converting at a fraction of the average and others performing several times better. ### Reporting Built Around the Organization Voxie organizes reporting around how the brand is structured: - Dashboards by location, region, and owner group - Campaign ROI tied to POS data - Same-day data for mid-campaign adjustments - Benchmarks comparing locations against each other - Holdout groups measure true incremental lift Holdout measurement compares guests who received a campaign with similar guests who didn’t, which gives the brand an incremental revenue figure it can trust. ## 5. Text Flows Triggered by Customer Behaviors ### Common QSR Lifecycle Triggers Every customer follows their user journey on their own timeline, not yours. Sending the right texts when it’s most relevant to them is a surefire way to increase engagement. | **Guest behavior** | **Automated message** | | ----------------------------- | ------------------------------------- | | New subscriber | Welcome and loyalty enrollment prompt | | Points near a reward | Reminder to visit and redeem | | Reward about to expire | Heads-up before it lapses | | Member goes dormant | Re-engagement sequence | | No redemption in a set window | Targeted incentive | | Birthday | Loyalty reward on the day | | LTO launch | Timed offer by location and daypart | ### Example: How a Sandwich Franchise Re-Engaged 745,000 Lapsed Loyalty Members A sandwich franchise with more than 2,500 locations enabled the right data integrations and worked with Voxie’s Customer Success team to reach loyalty members who hadn’t purchased in over 90 days. | **Detail** | **Result** | | ------------------ | ----------------------------------------------------------------- | | QSR Audience | 745,000 loyalty members inactive for 90+ days | | Offer | $3 off the next purchase, replacing the usual double-points offer | | Timeframe | 5 days | | Revenue return | $24 for every $1 spent | | Attributed revenue | 164% increase | | Conversion rate | 506% increase | | Click-through rate | 5.5% | The campaign showed that a tangible, time-limited offer outperformed the familiar double-points promotion with inactive members. Setting up the right tech stack data sharing proved to be the key; after the initial campaign to reach back all lapsed customers, win-back texts continued to be sent right when a customer crossed the threshold into “inactive.” Plus, because the campaign was tied to purchase data, the brand could measure that difference and carry the insight into future campaigns. [**Read the full case study**](/case-studies/sub-win-back-campaign/)[.](/case-studies/sub-win-back-campaign/) ## 6. A Rollout Led by a Dedicated Team A rollout across hundreds of locations involves connecting systems, building the first programs, and training every location team. Any gap along the way shows up at the store level, so each Voxie customer gets a dedicated CSM who owns the rollout from start to finish. That includes: - Building the initial messaging programs - Configuring the platform and integrations - Training location teams and tracking adoption - Adjusting strategy as results come in Here's how brand leaders at Sonic and Inspire Brands describe working with the team: "Voxie's efficient onboarding made it easy for us to navigate SMS marketing and demonstrates how well they know our industry." **Ryan Dickerson**, CMO, Sonic Drive-In "The Voxie team is unmatched in their commitment to excellence in both their product and their people. They are highly responsive, agile, and consistently deliver on our evolving needs. The partnership feels like more than just a service provider relationship; it's been a true collaboration." **Richard Hesse**, Manager of Technology Sourcing and Partnerships, Inspire Brands ### 7. Spend That Goes Where It Converts Every LTO or promotional text sent to a guest who's unlikely to redeem adds cost without adding revenue. For QSR brands texting across hundreds of stores, that waste adds up quickly, so the audience for each send matters as much as the offer. **Voxie Intelligence** [Voxie Intelligence](/features/voxieintelligence/) is the platform's AI layer. It combines what it's learned from more than 1 billion analyzed text messages with each brand's own guest data to: - Predict which guests will buy or lapse - Forecast [campaign ROI](/blog/sms-roi-and-expected-costs-for-text-marketing/) before sending - Recommend segments and budget allocation - Score micro-audiences at each location QSR brands that already run a CDP or marketing cloud can keep it. The CDP groups guests across every channel, and Voxie adds a text-specific layer that scores which guests are likely to act on a given campaign at a given store. **Budget Optimizer** [Budget Optimizer](/features/budgetoptimizer/) turns those predictions into a plan, with two starting points: - **Budget-first:** Set a spend, and the platform identifies the audience most likely to convert. - **Audience-first:** Start with a segment, and see where returns begin to taper. In franchised systems, billing can also be routed by location or owner group. Franchisees fund their own local campaigns, and the brand team funds national programs. [**QSR Marketing: Fresh Tactics for Fast-Food Restaurants**](/blog/qsr-marketing-tactics/)**.** ## The Main Takeaway for QSR Brands Considering Voxie What sets Voxie apart is structural. One account models the full organization, from corporate to every store, so national programs and local offers share the same rules, data, and reporting. Corporate keeps the brand and compliance consistent, and each location stays relevant to its own guests. Every campaign traces back to revenue by store, and Voxie’s team builds the integrations and leads the rollout that get the program to every location. [Book a demo](/request-a-demo/) to see how the platform maps to your locations and loyalty program. ## Frequently asked questions
What is Voxie? Voxie is an SMS and MMS marketing platform built exclusively for franchise and multi-location brands. The company is headquartered in Atlanta, Georgia.
Is Voxie built for QSRs? Yes. QSR is one of Voxie’s core industries, and the platform serves franchised, company-owned, and mixed multi-location QSR brands. It supports QSR-specific programs like LTO cycles, loyalty re-engagement, and coordinated local and national campaigns.
Which QSR brands use Voxie? Restaurant brands on the platform include Sonic Drive-In, Inspire Brands, Jersey Mike’s, PJ’s Coffee, and D.P. Dough.
Does Voxie replace my restaurant’s loyalty program? No. Voxie connects to your existing loyalty platform and uses its data to trigger rewards, reminders, and win-back messages.
Which POS and loyalty systems does Voxie integrate with? For systems outside that list, including many POS and loyalty platforms, Voxie's team can build a custom integration as long as the platform has an open API.
Who handles the integrations? Voxie's engineers build and maintain the integration. Brands typically provide API access and sign off on which data flows, so the project doesn't depend on internal engineering bandwidth.
Do locations have to send their own texts? No. Corporate can run every send centrally, offer locations a set of pre-approved campaigns, or let franchisees and store managers draft within Brand Standards.
How does Voxie handle TCPA and A2P 10DLC compliance? Voxie manages opt-ins and opt-outs at the corporate level and handles A2P 10DLC registration. Compliance-sensitive template elements stay locked, which keeps any single location from sending an off-policy message. --- # Text Message Services For Schools - Fundraising, Alerts & Other Uses - Published: 2026-09-29 - Canonical HTML: https://www.voxie.com/blog/text-message-systems-for-schools/ --- As every school administrator knows, reaching parents and staff quickly—and ensuring your message is actually seen—can feel like an uphill battle. Yes, phone calls are effective, but dialing every contact one by one simply isn’t practical. Mass emails often get buried in overflowing inboxes, with open rates continuously dipping. And sending kids home with letters is really just hoping that important information makes it out of the backpack and into the right hands. So what’s a school administrator or PTA president to do when it’s time to rally support for a fundraiser or send an urgent alert about a lice outbreak? Increasingly, the answer is clear: text messaging. Research agrees; a recent study by[ The Hechinger Report](https://hechingerreport.org/sending-parents-useful-information-attendance-course-progress-big-effects-social-scientists-find/) found that automatically texting parents about missing assignments and falling grades correlated with better attendance and fewer course failures. But setting up a texting service is only the first step. The real value comes from what happens next: deciding who can send what, which messages actually warrant a text, how replies are handled, and what protocols keep communication consistent across the school system. ## What Schools Should Know About Text Messaging Services A school text messaging service is a platform that lets schools send mass alerts, automated reminders, and targeted messages to parents, students, and staff by SMS. Importantly: - **Mass text messaging systems can support two-way communications** - Let’s say you send a text message reminding the parents of 4th graders about Wednesday’s field trip to a local farm. If a parent texts back a follow-up question—let’s say about the dress code—the SMS system can immediately respond that a member of the staff will personally follow-up before the end of the day. - **The SMS system can handle commonly asked questions automatically—no manual involvement required** By providing the texting platform with relevant materials, data-sharing from other tools, and answers to frequently asked questions, you empower it to respond accurately to some texts. For example, platforms like Voxie can recognize that a message such as “what time does tutoring end” is asking about the after-school tutoring schedule. The system can then extract the correct information and reply directly to the parent within seconds. - **Intelligent Inbox technology helps staff spot the messages that need attention first** - A question about next month’s fundraiser can probably wait; a parent asking about a bus that’s already 20 minutes late cannot. Rather than sorting incoming text messages solely by when they arrived, [Voxie’s Intelligent Inbox](/features/intelligentinbox/) uses AI to identify urgency and intent—as determined by you—to bring time-sensitive conversations forward. It can even suggest a text response for school staff to review and send, further saving them time. - **Text messaging systems like Voxie enable behavior-triggered responses en masse** - For example, when parent-teacher conferences are coming up, you can use text messaging—integrated with your scheduling tools—to automatically remind parents of their specific meeting day and time. Even better, you can ask parents to confirm their attendance with a simple reply. Parents that respond that they need to reschedule can be sent follow-up instructions. And, if someone doesn’t respond at all, the system can automatically send a follow-up reminder two days later, ensuring no one slips through the cracks. - **Tools like Voxie let you grant differing levels of platform access, enabling widespread but regulated usage** - A PTA president shouldn’t have the same ability to send texts and access SMS lists as the school’s vice principal. With Voxie, you control who can see information and who can send messages to specific groups. For example, if the PTA president wants to remind members about an upcoming meeting, they can write a message to go out only to the PTA subscriber list. However, the message won’t be sent until the vice principal reviews and approves it—all within the Voxie platform. ## How Schools Can Effectively Use Mass Text Messaging For Important Alerts When it comes to urgent communication, speed and reliability are non-negotiable. Mass text messaging allows schools to instantly notify parents and staff about weather-related closures, emergency lockdowns, or last-minute schedule changes. For example, if a snowstorm forces an early dismissal, a single text can reach every parent within minutes, ensuring students are picked up safely and on time. With Voxie, you can even segment your audience—sending targeted alerts to specific grades, bus routes, or after-school programs for maximum relevance and clarity. Voxie Customer Success Manager, Maggie Hoel, stresses the value of having modifiable templates ready for individual schools and education centers to use at a moment’s notice. > > Say there’s a burst mane and students need to leave early. Staff are already juggling dozens of things, so having a ready-to-go text makes a real difference. It’s also exactly when wording and clarity matter most. Voxie’s Brand Standards can stop outbound messages that don’t meet the school system’s standards or leave out key details. - Maggie Hoel, Customer Success Manager at Voxie > > ## Using SMS as a Fundraising Tool Fundraising is vital for supporting school programs, extracurricular activities, and special projects. SMS makes it easy to reach your entire community with a single, compelling message. Ways text messaging can be used to help fundraising efforts include: - **Sending donation links directly to parents and supporters,** making it simple to give with just a tap on their phone. - **Promoting upcoming fundraising events,** such as fun runs, auctions, or bake sales, with reminders and RSVP options. - **Sharing real-time progress updates,** like “We’re halfway to our goal—help us reach 100% by Friday!” - **Segmenting messages for targeted appeals,** such as reaching out to alumni for a capital campaign or inviting local businesses to sponsor school initiatives. ## Using SMS to Boost Meeting and Event Participation Encouraging strong participation at school events can be a challenge, but SMS makes it easier to connect with families and staff—no matter the occasion. Whether it’s a school play, science fair, parent information night, or student art exhibition, timely text reminders can make all the difference. Let’s say, before the annual science fair, you can send parents a personalized text with the event date, time, and location, plus a quick RSVP link. If a parent replies “yes,” they receive a thank-you and a digital ticket; if they reply “no,” you can follow up with highlights from last year’s fair and a note about how to participate next time. For more insights, read [Event SMS Tactics - Leveraging Text to Improve Attendance](/blog/sms-tactics-leverageing-text-to-improve-attendance/). ## Using SMS as a 2-Way Communication Tool The real power of SMS lies in its ability to foster genuine dialogue. For example, after a school assembly, you can send a text asking parents for feedback: “Did you find today’s assembly on internet safety helpful? Reply YES or NO.” Parents can respond instantly, and the system can automatically thank them or prompt for more detailed feedback. Whether it’s clarifying event details, addressing concerns, or collecting input through quick surveys, Voxie’s conversational SMS platform ensures every parent feels heard and supported. Dive deeper into two-way texting with [SMS Customer Support - How to Do it Right](/blog/sms-customer-support/). ## Other Potential Use Cases for Schools The versatility of SMS extends far beyond alerts and fundraising. Here are just a few more ways schools are using text messaging to streamline operations and enhance engagement: - **Attendance notifications:** If a student is marked absent, parents receive an immediate text: “Your child was absent from school today. Please reply if you have any questions.” - **Homework and assignment reminders:** Teachers can send a weekly text: “Don’t forget, the science project is due Friday!” - **Health and safety updates:** Notify families about upcoming flu shot clinics: “Free flu shots available at school this Thursday. Reply YES to reserve a spot.” - **Library book return reminders:** “Reminder: Please return your library books by Friday to avoid late fees.” - **Volunteer opportunities:** “We need volunteers for the spring carnival! Reply VOLUNTEER if you’re interested.” - **Testing and exam reminders:** Remind students and parents about standardized testing dates and preparation tips. - **Lost and found notifications:** Alert families when valuable items are found or to check the lost and found. - **Weather-related updates:** Provide real-time information about delays, early dismissals, or cancellations due to weather. - **Bus schedule changes:** Notify parents and students of route changes, delays, or new pick-up/drop-off times. - **New student orientation details:** Share schedules, welcome messages, and important information with incoming families. - **School supply list reminders:** Share with families information about required supplies before the start of a new term. ## Case study: How The Learning Experience made texting work across 600 locations [The Learning Experience](/case-studies/the-learning-experience/) understood the potential of text messaging for current clients and prospects alike, but implementing best practices en masse was a challenge. They had 600 locations and, without the right tech-backed system, communications were inconsistent from one franchisee to the next. Some locations were highly responsive while others had let inquiries go unanswered and leads grew cold. ![Screenshot_2026-09-30_at_4.41.37_PM.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1790801639/blog/3eb87981-232d-8098-ad0a-d0f709183ec3.png) In turn, The Learning Experience partnered with Voxie to make strong follow-up practices repeatable across the network: - They evolved beyond relying solely on manual exchanges, building automated, multi-step lead-nurturing flows that followed up with prospective families from their initial inquiry through the push to book a facility tour. - Rather than leaving each location to decide when—or whether—to send the next text, Voxie gave the network a more consistent follow-up cadence while still keeping messages personalized to the family. - That unified approach meant lead nurturing no longer depended quite so heavily on the habits of an individual location. The system helped make the responsiveness of stronger performers something The Learning Experience could reproduce across more of its 600 centers. The goal was simple: get more locations texting like their best locations, without asking every employee to become an expert at lead follow-up. And it worked. Voxie power-user locations saw a 28% increase in student enrollment from 2023 to 2024. The Learning Experience also reported 30% revenue growth and 2x customer lifetime value. > > We did an easy integration with Voxie to pull our contacts from our CRM. That has been a huge time saver for our 300+ centers. - Christian Manzano, Marketing Director, The Learning Experience > > ## Best Practices to Remember When Crafting Text Systems for Schools - **Allow parents to subscribe to lists that matter to them:** This shouldn’t come as a shocker—some parents want to be more involved than others. Give parents the freedom to choose which notifications they receive. Perhaps they want to receive reminders for every upcoming football game . . . or perhaps they’d rather stick solely to emergency alerts. Importantly, only message those who have opted in to certain lists, and provide clear opt-out instructions: “Reply STOP to unsubscribe.” - **Be clear and concise:** For example, instead of “We would like to remind you that there is a meeting scheduled for next week,” try “PTA meeting: Wed, 6pm, Library.” For more tips on how to shape your messages, read [Craft the Perfect Marketing SMS - Content Writing Tips](/blog/craft-the-perfect-marketing-sms/). - **Time it right:** Send messages during appropriate hours—no one wants a 6am wake-up text. - **Practice restraint:** Remember, your mass texts are there to be helpful to the recipients. If overused for announcements both big and small, your school’s SMS program crosses the line from convenience to nuisance. Prioritize only the most important and time-sensitive messages to ensure your texts remain valuable and welcomed. ## What to Look For in an SMS Platform Choosing the right SMS platform is crucial for schools aiming to communicate effectively and securely. Here’s what to prioritize: - **Ease of use:** An intuitive dashboard makes it simple for school staff to text, manage lists, and schedule campaigns with minimal training. After all, they don’t have time to navigate complicated systems or troubleshoot confusing interfaces—they need a tool that just works, right out of the box. - **Integration capabilities:** Connect with your existing student information systems (SIS), calendars, and other school management tools for seamless communication. - **Group segmentation:** Target messages to specific classes, grades, extracurricular groups, or interest-based lists for maximum relevance. Ideally, your SMS platform should also integrate with your student information systems, ensuring that contact lists automatically update as students advance, join new extracurriculars, and eventually graduate. - **Role-based access controls:** Assign different permission levels to staff, ensuring only authorized users can send messages or access sensitive data. - **Message templates:** Use and customize pre-built templates for common scenarios like attendance alerts, event reminders, or emergency notifications. - **Message guardrails and approval workflows:** Schools should be able to establish rules around tone, required information, sending frequency, and who can approve messages. - **Two-way communication:** Enable recipients to reply, ask questions, confirm attendance, or provide feedback directly via text. More importantly, such communications should be saved for administrators to review as needed. - **Automation and scheduling:** Set up automated reminders for events, deadlines, or recurring notifications, and schedule messages in advance. - **Data security:** Ensure the platform meets strict privacy standards and complies with regulations like FERPA to protect student and family information. - **Analytics and reporting:** Track delivery, open rates, response rates, and text engagement to measure impact and refine your school’s communication strategy. - **Opt-in/opt-out management:** Make it easy for families to subscribe or unsubscribe from messages, and manage consent efficiently. - **Customer support:** Easy access to responsive technical support and training resources to help staff get the most out of the platform. ## Level Up Your School’s SMS With Voxie Voxie is an SMS and text messaging platform that helps schools manage mass alerts, automated reminders, two-way parent conversations, and targeted messaging from one system. Schools can segment audiences, automate behavior-triggered texts, integrate messaging with existing systems, and give administrators and staff different levels of access based on their roles. Voxie also brings AI into day-to-day communication. Intelligent Inbox helps staff prioritize conversations that need attention, while automated responses and customizable workflows can handle routine follow-ups without adding more work to already-busy teams. Whether you’re sending an emergency alert across the school system or following up with one parent, Voxie gives schools the tools to make texting faster, more consistent, and easier to manage at scale. 🎓 [**Schedule a demo**](/request-a-demo/) to see how Voxie can support your school’s text messaging strategy. ## Frequently Asked Questions About School Text Messaging Services
Should multi-location school systems or campuses have separate SMS accounts for each location? No. Separate accounts can make it much harder for administrators to see what is being sent, how quickly families are receiving responses, and whether different schools are following the same communication standards. A centralized platform like Voxie lets individual locations or campuses manage their own conversations and subscriber lists while giving system-level administrators visibility across the organization. Permissions can then determine exactly what each user is allowed to see and do.
Do parents need to download an app to receive school texts from Voxie? No. Parents receive Voxie messages as normal SMS or MMS texts on their phones, so there is no parent-facing app to download or separate portal to check. They can also reply directly to the text when a school enables two-way communication.
If a parent needs to talk to a staff member ASAP, how does Voxie know whether to answer automatically or involve a person? Schools can determine which kinds of conversations Voxie should handle automatically and which should reach a person. The key is Voxie’s Conversational Intelligence, which interprets the intent and tone of incoming messages with 98% accuracy. This allows it to correctly determine whether addressing the query directly or forwarding it to your team, all based on your specific guidelines. This means a neutral question about school pickup times might receive an immediate automated response, while a frustrated message about that same issue could be routed to a staff member for personal attention.
What phone number do school texts come from? Texts to parents won’t come from an unfamiliar national number. Voxie can text-enable an existing local phone number, allowing a school or campus to send and receive SMS through a number families already recognize without disrupting regular voice calls. That also means a larger school system can communicate centrally while messages still appear to come from the appropriate local school or campus.
Manually keeping contact lists up to date is a problem for our staff. How does Voxie handle this? Schools don’t have to rely on someone periodically cleaning and rebuilding spreadsheets. Voxie can integrate with existing data systems so contact information, attributes, subscriber status, and audience lists can flow into the platform automatically. Voxie supports integrations through APIs, webhooks, scheduled file transfers, databases, and platforms such as HubSpot and Salesforce, making it possible to build the connection around the systems an organization already uses. The result is less manual list maintenance and a much lower chance that outdated information determines who receives a message. --- # Text Marketing for Fitness Franchises: Consistent Everywhere, Local to Everyone > Find the right tactics and software to implement fitness center text marketing strategies at scale. - Published: 2026-09-19 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/text-marketing-for-fitness-gym-franchises/ --- **You probably already know the** [**basics of text marketing for fitness centers**](/blog/sms-for-gyms-text-marketing-templates/)**: Keep it short.** Say who it is from. Give the member a reason to care along with an obvious next step. If you want to go deeper on message craft, Voxie's guides to [high-converting texts](/blog/anatomy-of-converting-marketing-texts/), [MMS](/blog/mms-in-marketing-how-and-why/), and [SMS campaign examples](/blog/best-sms-marketing-campaign-examples/) cover it. Simple text messaging principles are enough when marketing a single gym. They fall short once a fitness brand spans dozens, let alone hundreds, of locations. The challenge becomes getting strong execution across the network, especially at the locations least likely to build a strong SMS program on their own. ## System-Wide Consistency AND Localization: Have Your Cake and Eat It Too Some franchisees are more proactive than others. One gym may send weekly SMS campaigns and follow up on inquiries in minutes. Another may default to radio silence. That individuality shows up in the campaigns and conversations, too. Local flavor is one of the strengths of a franchise model, but it carries risk. One location may barely text while another sends too often, drifts from the brand voice, or reaches the wrong audience. The goals of any fitness franchise SMS program should be to efficiently: **Close the engagement gap between top and bottom-performing locations** **Protect brand standards without stifling franchisee creativity** **Nurture localization through both national and individual franchisee efforts** ### Close the Engagement Gap Between Top and Bottom-Performing Gym Locations The strongest locations may already have good follow-up habits. The program needs enough intelligence and automation to bring the rest of the network closer to that standard. - **Connect behavioral data to messaging triggers.** Sync SMS with the CRM, booking, scheduling, and enrollment systems that already show what members are doing. A trial lead who never books or a regular whose attendance drops can enter the appropriate follow-up flow automatically. - **Don't fly blind; flag low-engagement locations.** Corporate needs a clear view of which gyms barely send, where leads routinely sit unanswered, and where member conversations fall off. Location-level engagement and response data expose those gaps before weak execution becomes a larger retention or revenue problem. - **Use Voxie's** [**Intelligent Inbox**](/features/intelligentinbox/) **to highlight high-value conversations.** Enrollment-ready leads and gym tour requests should rise above schedule changes and routine questions. Better still, tools like Voxie can identify tone with 98% accuracy, further indicating which SMS conversations should be deemed high priority. All this can lead to franchisees' SMS inboxes automatically sorting the most urgent and lucrative conversations toward the top instead of relying on chronological order. - **Turn top-location behavior into a network-wide SMS playbook.** Compare response times, engagement patterns, and conversion by location to see what stronger gyms consistently do differently. Those patterns can inform coaching, automations, and campaign defaults across lower-performing locations. ### Protect Brand Standards Without Stifling Franchisee Creativity Franchisees need enough room to act on what they see locally. The Saturday morning crowd may be mostly parents, a popular instructor may have just added a class, or a nearby 5K may suddenly make cross-training relevant. Brand, compliance, frequency, audience, and timing rules belong inside the sending process before a campaign reaches the queue. Corporate also needs visibility into upcoming local sends, especially when nearby locations could reach many of the same members over the same weekend. That leaves room for useful local ideas and reduces the cleanup after a franchisee goes too far. ### Nurture Localization Through Both National and Individual Franchisee Efforts Localization doesn't have to mean handing every campaign over to the franchisee. Corporate can build local intelligence directly into national SMS marketing for gyms, then use what it learns across the network to make future campaigns smarter. - **Some localization can be automated at the national level.** Send time can adjust to local patterns, local weather can automatically trigger relevant texts, and regional events or seasonal conditions can change when a campaign fires. A Phoenix location hitting an extreme-heat threshold could automatically send an indoor-workout message while locations elsewhere stay quiet. - **Use proven local strategies to give new locations a head start.** A campaign that performs well at a suburban Dallas gym may be just as relevant to a new Phoenix location if the neighborhood makeup, commuting patterns, or other underlying characteristics are similar. Corporate can identify those transferable patterns across the network and use them to shape the local SMS strategy for a new gym before it has enough of its own data to learn from. - **Use franchisees as your boots on the ground.** The people operating the location have a much deeper understanding of what is happening in that particular market. They know which instructor suddenly has a following, which nearby event is changing traffic, when families disappear for spring break, or why a class that looks weak in the data is actually important to a particular group of members. Their knowledge adds context corporate data alone won't provide. - **Equip franchisees with local-focused SMS and MMS templates.** A gym hiring a new trainer should not need to build a campaign from scratch. Corporate can provide a brand-approved MMS template, and the franchisee only needs to upload the trainer's photo, add their name, and send it to local members. The location gets something timely and specific without having to reinvent the creative or copy. ## Important: Keeping Subscriber Lists Up-to-Date for the Entire Fitness Brand Fitness memberships do not stay neatly tied to one location. Someone moves across town and switches gyms. Another member visits a different location once while on vacation. A prospect may inquire at one studio and ultimately join another. That gets messy quickly if every location maintains its own subscriber list. The same phone number can end up in several systems with different membership details, location assignments, and messaging statuses. A coordinated view lets changes follow the member in real time, including which gym they belong to, where they have interacted with the brand, and whether they should still receive marketing texts. List hygiene is also a compliance issue. Valid opt-out requests need to be honored, and fragmented subscriber lists make it easier for a suppression request captured in one system to be missed by another. Coordinated, real-time management reduces the risk of continuing to text someone after they have revoked consent and creating avoidable TCPA exposure. ## How Fitness Brands Can Layer Gym SMS Into Pivotal Touchpoints Your gym members' behaviors create the best triggers: trial requests, first classes, attendance drops, and waitlist openings. Pair this with known preferences—when they usually clock in, the kinds of fitness classes they sign up for—and you have enough to create real text marketing magic. That is, assuming you have a sophisticated texting tool that integrates with your fitness brand's greater tech stack. ### Respond to New Leads Immediately Your team likely wears many hats and won't always be available to immediately respond to text requests. So set up an automated response that can confirm the request, identify the local studio, and provide the booking path immediately. Better still, pair that with a quick text-based survey about what they specifically are interested in learning about and their physical needs. Are they most interested in your lap pool? Do they have a medical condition? These are all valuable insights that can improve the actual tour of the facility. ### Use Behavior During the First Weeks The welcome text should be the beginning of the sequence, not the whole sequence. Did the new member actually attend their first booking? Did they return that week? Hit a fifth visit? Miss the class they were excited about? Each answer suggests a different text. Ask how the first class went, recognize a fifth visit, or check in after a missed booking before one absence becomes a pattern. Corporate can build these triggers once, giving every location a more thoughtful onboarding program even when local staff are busy. ### Keep Waitlist Seats Moving Let gym members cancel by replying to an SMS reminder, then connect that cancellation to the booking system so the seat can immediately go to the waitlist. You save gym staff from manually working down a list and give another member a chance to get into a class they wanted. There is operational value here, too. Repeatedly full waitlists may justify another time slot, while chronic last-minute cancellations could point to a reminder or scheduling problem worth addressing. ### Catch the Attendance Fade Gym membership cancellation usually has a prequel. A member who visited three times a week starts coming once. And then they skip a week altogether. That's a much better time to text than once canceling has become the plan. The goal is not to send a generic "we miss you" text, but to use customer data—and local trends—to determine what specific incentive may convince them to stay. For example, if they previously attended several of your Pilates classes, an offer of a complimentary barre class could be enticing. Or, if the community has a lot of families, a reminder of an upcoming family picnic could pique their interest. ### Match Upsells to Engagement Personal milestones give fitness SMS a much more natural opening than a generic upsell. Celebrate a member's 25th class, 100th gym visit, completed challenge, personal best, or one-year membership anniversary. The message feels personal because it recognizes something the member actually accomplished, and that can create an organic opportunity to introduce the next class, program, or service. ## Target and Measure SMS Marketing for Gyms Effective targeting depends on what you know about the member and whether that information is organized well enough to use across the franchise. ### Confirm Each Gym Gathers the Right Data Maintain up-to-date information that can change what you send, such as membership status, visit frequency, class history, bookings, cancellations, and responses to previous texts. SMS-based questionnaires make it easy to gather additional intel on both individuals and broader groups. For example, a short survey about amenities, class interests, or fitness goals can give you useful inputs for later campaigns and improve segmented targeting. ### Organizing Your Data for the Entire Fitness Franchise Data only becomes useful across a franchise if every location is speaking the same language. If one gym calls a member "inactive," another uses "lapsed," and a third has no equivalent status, corporate cannot reliably compare or target those groups. The same problem appears when an identical 45-minute strength class has four different names across four locations. Create consistent fields and definitions across the network, and connect activity to the same member profile even when someone interacts with multiple locations. For instance, a member who joins in Atlanta, takes classes near their office at another studio, and later moves across town should not become three different people in the data. Corporate can then see the whole relationship while franchisees still get the local information relevant to them. This also makes network analysis far more useful. You can compare like-for-like audiences across gyms instead of wondering whether differences in the underlying data are distorting the results. ### Use Your Data for Better Targeting The value comes from combining signals. A member whose attendance is falling and who previously attended Pilates classes may be a better candidate for that complimentary barre class. A prospect who tells you the lap pool is their main interest should receive different tour follow-up than someone primarily interested in personal training. Measure performance against the criteria you used to build the audience. If members selected because of class history consistently convert better than those selected by broad demographics, you have learned something useful for the next campaign. Over time, those results show which behavioral, location, and preference signals are actually worth targeting around—and which ones merely looked promising on paper. ## Perfect Your Gym’s Text Marketing Program With Voxie Maximizing the returns of your text campaigns becomes noticeably trickier when a SMS platform treats a franchise like one giant account. For this reason, Voxie mirrors the actual structure of your fitness ecosystem: corporate, owners, regions, locations, local audiences, local numbers, and different permission levels. That gives corporate visibility across the network while franchisees still have access to the conversations and campaigns relevant to their own locations. Core capabilities include: - Franchise hierarchy mirrors real ownership structures - Local numbers preserve studio-level recognition - Corporate programs deploy across every location - Brand Standards review message risk early - Blast Forecast shows upcoming network sends - Intelligent Inbox prioritizes valuable conversations - Integrations connect behavior, revenue, attribution - Dedicated CSM supports rollout and adoption ### Match Access to the Franchise Hierarchy A twelve-studio owner should not have the same account view as a manager running one gym. The owner needs those twelve locations. The manager needs their own members and conversations. Corporate needs all of it. Voxie can structure permissions, reporting, lists, and sending access around those same layers. Access can also change as a franchisee proves themselves, allowing newer operators to start with tighter campaign permissions and experienced ones to have more flexibility. ### Send Corporate-Built Programs From Local Numbers Corporate should not have to recreate the same campaign fifty times just to make it feel like it came from fifty gyms. Without network-level deployment, even a simple campaign means duplicating the message, swapping the location details, selecting the audience, and doing it all over again for the next gym. Build the program once and send it through each studio's local number with the appropriate member and location details filled in. Members recognize the sender as their gym, while corporate retains one campaign strategy. Where technically supported, Voxie can also text-enable a studio's existing local line. Established locations can keep using a number members already know instead of introducing another one. ### Confirm Brand Rules Before Franchisees Send Manual approval sounds safe until dozens of fitness franchisees want to send something on Friday afternoon. Without the proper software, brand teams have three choices, none of them desirable: manually review each text blast, remove all QA, or prohibit individual franchisees from creating local campaigns in the first place. [Brand Standards](/features/brand-consistency/) lets corporate decide the boundaries ahead of time: which parts of a message are locked, who can draft freely, which audiences are available, how often campaigns can run, and when texts may be sent. Voxie’s AI-powered vetting can flag messages that fall outside those rules before they go live. This lets gym franchises localize text marketing without risk or delays. ![39987981-232d-80aa-941a-ebe6dd8d5e5f.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1789951374/blog/3e087981-232d-8045-a967-cada749a8677.png) ### See Campaign Collisions Before They Happen A fitness studio schedules a Saturday promotion. Corporate already has a national campaign set for Friday night. Another nearby location happens to be texting many of the same members Sunday. Each campaign looks reasonable by itself but, if received all at once, the member gets hammered all weekend. Voxie’s shared campaign calendars give corporate visibility into upcoming sends across the network, making those collisions easier to catch before they happen. That view also helps teams see when campaign volume is clustering around the same dates or markets. ### Surface Higher-Value Conversations First A gym inbox can contain four very different conversations at the same time: someone asking when yoga starts, someone cancelling tomorrow's class, a prospect asking about pricing, and someone ready to book a tour. Chronological order treats all four the same. [Intelligent Inbox](/features/voxieintelligence/) categorizes conversations by topic and action state so an enrollment lead or tour request can surface above a routine scheduling question. Staff spend less time scanning the queue for the conversation that matters. Corporate can compare those patterns across locations, too. If strong leads consistently get attention at one studio and linger at another, the difference becomes visible enough to address. ### Connect Messaging to the Rest of the Stack A text platform cannot react to an attendance drop if it never sees attendance. The same problem applies to trial bookings, membership status, purchases, and renewals. Connecting Voxie with CRM, scheduling, enrollment, and other customer systems gives SMS access to those behavioral signals. That is what makes the earlier examples possible: texting after a missed booking, recognizing a milestone, reaching a slipping member, or connecting an offline purchase back to a campaign. Predictive segmentation adds another layer by ranking who appears most likely to act. In practical terms, that can mean concentrating a campaign on the members most likely to respond instead of treating thousands of names as equally promising. Franchise-structured reporting answers a different question: where is the program actually working? A national average can smooth over huge differences between individual gyms. For example, an overall 4% conversion rate could include locations converting around 1% and others performing several times better. Reporting by location, region, or owner group makes those gaps visible enough to investigate instead of leaving corporate with one reassuring average. [See how Voxie is built for fitness franchises](/industries/franchise/) or [book a demo](/request-a-demo/) to map it to your locations. --- # SMS for Gyms - Text Templates & Marketing Use Cases > Bolster your gym’s text marketing with these SMS templates, crafted by the Voxie team to boost engagement. - Published: 2026-09-17 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/sms-for-gyms-text-marketing-templates/ --- **News flash: your customers prefer texting above all other forms of communication, as proven with** [**this 2024 study from YouGov**](https://business.yougov.com/content/48872-sms-texts-mobile-calls-the-most-preferred-modes-people-use-to-keep-in-touch-with-their-loved-ones)**.** That same preference translates to marketing—SMS routinely sees [near-98% open rates](/blog/sms-vs-email/), which means your gym’s offers, renewals, and class updates get seen fast and acted on. Add conversational AI, and two-way texting becomes a service engine: members get instant answers, confirm bookings, and resolve questions without tying up your front desk. Below, we’ll detail gym-specific use cases for SMS marketing and provide helpful text templates to help shape your own outreach. ## Text Message Marketing Templates for Gyms and Fitness Centers **Lead nurturing communications** SMS is a powerful tool for gyms to nurture leads by offering personalized communication and timely follow-ups. It enables gyms to engage prospects with special offers, reminders, and updates, keeping them interested and motivated to take the next step. - _Hey [Name], your free trial at [Gym Name] is almost up! Ready to continue your fitness journey? Sign up today and save [Discount] on your first month: [Link]_ - _Hi [Name], we’re glad you’re interested in learning more about Heartbeat Fitness! We look forward to showing you around on [date]. Need to reschedule or cancel? Visit [Link]_ **Gym membership and class pack renewal** Leverage SMS to remind members to renew their gym packages so they stay on track with their fitness goals without interruption. - _Hey [Name], your class pack is about to expire! Don’t miss out on your favorite classes—renew today: [Link]_ - _Hey [Name], renew your membership before [Date] and save [Discount]% on your next month! Don’t wait, renew now: [Link]_ - _Hey [Name], don’t let your fitness goals slip away! Renew your membership or class pack now and keep moving forward: [Link]_ **Membership reengagement special offers** Just because someone let their gym membership lapse or didn’t renew a package doesn’t mean they lost interest in you, entirely! Don’t be shy—SMS marketing is the ideal vehicle for reengaging former clients, especially if you have an exclusive _welcome back_ deal. - _Ready to ride again? Hop back on the bike with 20% off Class Packs—available now through 3/31! Don’t miss out! 🚴 [Link]_ - _[Name], do you miss us as much as we miss you? 💙 We’d love to welcome you back with 50% off next month’s membership! Let’s get moving together again! [Link]_ - _Big news—Heartbeat Fitness has been completely renovated with top-of-the-line workout equipment! [Name], want to check it out for yourself? Sign up for a free, no-obligation week trial today: [Link]_ **Appointment reminders** SMS marketing isn’t only a tool for raising initial awareness about your gym’s offerings, but also reminding people so they follow through. Take this concept one step further by utilizing two-way texting to ask recipients to confirm appointments with your fitness team, a proven strategy for [reducing no-shows](/blog/reducing-no-show-rates/). - _Ready to crush your fitness goals with Kelley in your private training session on [date] at [time]? Reply YES to confirm, NO to cancel, or RESCHEDULE to pick a new time!_ - _Hi [First Name]! 🌊 Just a reminder about your upcoming appointment with our swim coach, Melanie, on [Date] at [Time]. We’re excited to see you in the pool!_ **Class or new offering promotion** Members who regularly attend your gym and take full advantage of your services are more likely to renew their membership. SMS marketing can play a huge role in bringing attention to new offerings and upselling opportunities. - _Big news! 🎉 Meet Alex M., our new personal trainer specializing in helping older adults build muscle and core strength. Ready to get stronger? Click here to book your private training session: [Insert Link]_ - _Bellydancing meets fitness in our brand-new class! Get a full-body workout while having fun and mastering the art of belly dance. Check the schedule and book your spot now: [Insert Link]!_ **Text marketing event promotion** Text message marketing is a great way to drum up interest for your gym’s special events, whether that is a social mixer, a competition, or even a lengthy fitness challenge. - _Hi [First Name]! 🌞 Heartbeat Fitness is hosting Zumba in the park! Meet fellow gym-goers, break a sweat, and enjoy some fresh air. 🌳_ - _Heads-up! The Heartbeat Fitness Challenge: 100 in 30 is halfway through! 🏃‍♀️🏃‍♂️ You've got 15 days left to run 100 miles. Keep pushing—we’re cheering you on!_ - _[Date], join us for the 10th Annual Reach Championships, where San Antonio's fastest rock climbers take on exciting challenges—and each other! Even better, as a gym member, you’re invited to cheer them on. Click here for all the details: [link]_ **Important notifications about gym operations** The high open rate of SMS makes it the ideal vehicle for sending time-sensitive information that plays an important role in maintaining client satisfaction. - _❄️ Due to the extreme snow, we’ve closed Heartbeat Fitness today for everyone’s safety. Stay warm, and we’ll update you as soon as we reopen._ - _Hi [First Name]! 🍁 Happy Thanksgiving! Heartbeat Fitness is open today, but we’ll be closing early at 3 PM to let our team spend time with their families. Start the holiday season strong! 💪_ - _Exciting news! Inspired by customer feedback, our pool will now stay open later on Sundays, closing at 10:00 PM! Dive in and enjoy the extra swim time!_ **SMS review requests** Local SEO is a decisive advantage for gyms: it boosts visibility, drives foot traffic, and builds trust in your community. Reviews on third‑party sites—especially your Google Business Profile—heavily influence both rankings and how prospects perceive your brand. That’s why one of the smartest uses of SMS is simple: ask members for reviews and make it effortless to leave them. - _Hey [Name], how was your last workout with [Trainer's Name]? We’d love to hear your thoughts—leave us a review here: [Insert Link] 💬_ - _Happy 6-month anniversary with us, [Name]! 🎉 We’d love it if you could share a review of your journey so far. Your feedback means a lot! Leave it here: [Insert Link]_ - _We’re proud to serve the [Community Name] community! 🌟 We know your neighbors would love to hear from you. Please share your review here: [Insert Link]_ - _Hi [Name], we’re a small team with a big heart, and your support means the world to us! If you could take a moment to leave a review, we’d truly appreciate it: [Insert Link]_ **SMS requests for UGC** There’s no denying the power of UGC—[Adweek ](https://www.adweek.com/performance-marketing/why-consumers-share-user-generated-content-infographic/)notes that “85 percent of users surveyed find visual UGC more influential than brand photos or videos.” Better still, SMS makes it easier than ever for gym users to simply text back the requested UGC or participate in social challenges. - _Hi [Name], did you enjoy this afternoon's Boxing 101 class with Becca? Text us your thoughts to give her some love, and you might see your testimonial on our site!_ - _10 gym sessions in three weeks? [Insert name], you're killing it!! 🎉 Send us a QUICK video telling us what keeps you motivated, and we’ll treat you to a FREE smoothie from our cafe!_ - _🚨 IG CONTEST ALERT! 🚨 Green Leaf Yoga Studio wants to see your favorite pose! Whether you're a pro or just starting out, it's all about capturing how yoga makes you feel. 5 winners will score Green Leaf Yoga swag worth $300 each! For details, visit: [Insert Link]_ **Referral program promotion** It’s likely that many of your most loyal customers aren’t aware that your gym offers a referral program, so why not promote the good news using SMS? - _BIG news! Refer a friend to join our gym and you BOTH get 15% off your annual pass. You win, they win! ✨[Insert Link]_ - _Hey [Name], why work out alone? Refer a friend to join our gym and get a FREE month! It's that easy! Start sharing and saving today! [Insert Link]_ ## Bonus – Two-Way SMS Communication for Customer Service Touched upon in our guide, [SMS Customer Support - How to Do it Right](/blog/sms-customer-support/), gyms can set up two-way text messaging to address customers’ questions, leading to benefits like: - 24/7 accessibility - The ability to answer customers’ questions at scale without wasting your gym staff’s hours or resources - Clear documentation of what questions members ask the most The key is choosing an SMS platform that can handle real back-and-forth, not just canned replies. Voxie uses natural language processing (NLP) and sentiment analysis to understand intent and tone, spotting when someone is frustrated, satisfied, or simply seeking info. With that context, Voxie adapts: offering empathetic, human-sounding responses when the situation calls for it, or delivering concise, direct answers for straightforward questions. ## Bonus – Two-Way SMS Communication for Collecting Feedback Two-way SMS communication also enables your gym to [gather helpful feedback through semi-regular text-based surveys](/blog/requesting-feedback-via-text/). What’s their favorite equipment in your gym? How would they rate the cleanliness? What’s their overall satisfaction? Such feedback not only helps you find ways to improve your operations, but also helps you automatically segment audiences based on responses. For example, the types of gym marketing texts you’d send to someone who is happy with your fitness center offering may differ from how you communicate with someone with a lukewarm reception. - _Hi [Name], we’re sorry to see you go! Your feedback means a lot to us and helps us improve our services. Would you mind sharing your thoughts in this quick survey?_ - _With [season] here, we’d love to hear from gym-goers like you! On a scale of 1-10 (1 being the lowest, 10 the highest), how would you rate your experience with Heartbeat Fitness?_ - _The Heartbeat Fitness team wants your input! Which of these new fitness classes would you be most excited to try? You’re welcome to pick more than one:_ 1. _High-Intensity Interval Training (HIIT)_ 2. _Yoga Sculpt_ 3. _Dance Cardio Fusion_ 4. _Strength and Conditioning_ ## How to Set Up SMS Marketing For Your Gyms ### Choose Your Text Marketing Platform Wisely When vetting potential text message marketing platforms for your fitness center, make sure it can do the following: - **Integrate with your CRM Ideally, the provider will facilitate the integration on your behalf (like Voxie does) to make sure that the captured data accurately reflects your membership tiers and business model—this will play a vital role in the maintenance of subscriber groups, a topic we’ll explore further below** - **Automated personalization** - Go beyond first names. Personalize by birthdays and join anniversaries, location, class interests, and past behavior. Referencing expressed workout preferences (e.g., yoga vs. strength) makes each message feel relevant, not generic. - **Drip campaigns (with branching)** - Use pre-planned series triggered by behaviors—trial starts, link clicks, missed classes, or renewal windows. Your platform should support multi-branch logic based on replies and actions. For example, if you text a promotion of a new fitness class and the recipient clicks the link, there’s no need to send a follow-up reminder. - **Conversational intelligence** - SMS shouldn’t be just one-way blasts. Two-way messaging lets members ask questions, confirm or reschedule sessions, and get instant help. Choose a platform that supports true back-and-forth with AI assistance and smooth handoffs to staff when needed. - **Easy analysis and reporting of SMS metrics** - Ideally, you should be able to compare marketing metrics by campaign, location, time of day, and by recipients’ groupings. Similarly, you should be able to track general success month-over-month and year-over-year. - **Prioritizes your inbox by value, not timestamp** - As your gym grows, member texts pile up fast. The right software will help ensure the most important ones shouldn't get buried under routine questions. Look for a texting platform with an inbox that ranks conversations by urgency and revenue potential rather than order of arrival. [Voxie's Intelligent Inbox](/features/intelligentinbox/) does this automatically, surfacing enrollment-ready leads, tour requests, and time-sensitive issues to the top so your team answers what matters first. ![Intelligent_Inbox_for_Text_-_Comparison.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1789951376/blog/3e087981-232d-8027-b37f-d975e241b6fb.png) [**Learn more about how Voxie helps fitness center franchises boost text engagement**](/features/) ### Confirm You Follow Legal Protocols With Your SMS Program Before sending SMS marketing messages to gym members or potential clients, ensure you've obtained their express consent. This can be done through a written agreement or an SMS opt-in process, where the recipient clearly agrees to receive future messages. Always provide an easy way for recipients to opt out, like replying "STOP," and include these opt-out instructions regularly. Be clear about what they are opting into, so they understand they’re signing up for marketing communications from your fitness center, not just operational messages. Lastly, respect time-of-day restrictions by sending messages only between 8 am and 9 pm in the recipient's time zone. Keep in mind that some states where fitness center franchisees operate may have stricter regulations, so it’s important to research compliance requirements for each location your gym chain serves. ### Create Your Gym’s Text Message Playbook and Marketing Plan Start by defining the who, when, and what of your outreach. A clear playbook keeps your gym’s text messaging consistent, compliant, and effective across locations and teams. **Who: roles and ownership** - Strategy and approvals: Who sets goals, audience rules, and compliance guidelines? (Often corporate marketing or the GM.) - Content creation: Who drafts copy and builds templates? Who localizes for each location? - Sending and monitoring: Who schedules sends, watches replies, and manages handoffs to staff? - Optimization: Who reviews performance and updates templates, segments, and cadences? **When: cadence and triggers** - Cadence: Establish baseline frequency by audience type (e.g., active members 2–4/mo, trials 2–3/wk, lapsed 1–2/mo). - Time windows: Respect quiet hours and send by recipient time zone. Test daypart performance (morning vs. lunchtime vs. evening). - Behavioral triggers: - Trial start/end - First-visit follow-up - Renewal window approaching - Class booked/missed - Streak milestones (e.g., 10th check-in) - Lapse risk (no visits in X days) **What: content, templates, and rules** - Content: nurture, renewals, class fills, PT upsells, events, service updates - Templates: approved, on-brand, with merge fields; keep A/B variants - Rules: one clear CTA, concise copy, branded short links/UTMs, periodic opt-out line - Personalization: name + relevant context (location, class interest, family vs. student) - Routing: send from local numbers where possible To further refine your gym’s SMS marketing strategies, find inspiration in our guides [9 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/) and [Franchise Marketing Strategies That Deliver Proven Results](/blog/franchise-marketing-strategies/). Additional tips for shaping your gym’s text message marketing approach: **To sharpen your gym’s SMS strategy, pair texting with your other channels.** Use short, compelling teasers to promote blog content and build awareness on social. Let email and SMS play off one another—email delivers depth, while SMS provides timely nudges and last‑chance reminders. **Lean on SMS to drive reviews and user‑generated content.** Ask members to review you on Google, Yelp, and Facebook to boost Local SEO. Collect UGC through simple two‑way prompts so members can reply with quotes, photos, or quick videos, and then spotlight member stories by linking to reels or posts—recognition encourages participation. **Finally, decide how you’ll measure success.** Track opt‑in growth, click‑throughs, bookings and redemptions, and attributed revenue. Monitor list health (unsubscribes, inactivity, reactivations) and operational impact (response times, AI resolution rate, staff handoffs). Compare results by campaign, audience, and location, and keep testing offers, timing, and tone to improve over time. **Curate Your Subscriber List for Targeted SMS Outreach** Curate your subscriber list so messages match each member's reality. Start by segmenting contacts into clear groups, then tailor outreach by behavior and needs. Begin with activity status. For highly active members, say those visiting twice a week, consider value-add offers like a discounted guest pass to spark referrals. If someone attends only once or twice a month, highlight new classes or quick wins to rekindle momentum. For lapsed members, use clear rejoin incentives and make the path back simple. Layer in membership tier and plan type. Single, family, senior, and student plans respond to different hooks. A family plan may appreciate childcare updates, while students might value budget-friendly promotions and off-peak access. Then personalize by class preference. If a member frequently books yoga or uses the pool, feature related offerings, schedules, and upgrades. Segmentation is only half the equation. Once your groups are clear, you have to decide where the budget goes, and blasting everyone at once burns through it fast. Voxie's[ Budget Optimizer](/features/budgetoptimizer/) takes a spend amount and recommends how to allocate it across segments for the strongest return, using predicted ROI built from your past campaign performance. Segments update in real time too, so a loyalty member showing declining engagement moves into a win-back group automatically, ready for the next send. ![37a87981-232d-80ac-85a1-f99c87512af7.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1789951376/blog/3e087981-232d-802a-b7c6-d5179454d1ad.png) ## Bring Your Fitness Center’s SMS to the Next Level With Voxie General marketing software is like a casual athlete—capable across many activities but not built to win in one. Voxie is the specialist: an elite performer focused on one discipline—SMS for brick-and-mortar businesses like gyms. That focus translates into capabilities that help multi-location fitness brands run localized, compliant, high-ROI programs with less lift. ### What you get with Voxie - **Franchise hierarchy modeling:** Reflect multi-unit owners and individual locations for precise targeting, permissions, and reporting. - **Localized sends from local numbers:** Corporate-crafted campaigns auto-personalize by location and member data. - **Playbooks and automations:** Proven flows for trials, renewals, reactivation, birthdays, class fills, and referrals. - **Conversational Intelligence:** Two-way SMS that answers questions, books/reschedules sessions, and routes sensitive issues to staff. - **AI Message Assistant:** Draft on-brand messages and replies quickly, aligned to your voice and compliance rules. - **Approval workflows and access controls:** Empower local teams while protecting brand standards. - **Compliance safeguards:** Opt-in/out management at the brand level, TCPA-minded templates, and audit trails. - **Franchise-centric analytics:** Compare performance across locations, spot top performers, and replicate what works. Schedule a demo to learn more about how Voxie can equip fitness center franchises to connect on a deeper level with prospects and members alike. [**Learn more about Voxie**](/request-a-demo/) --- # Voxie vs. Textedly for Enterprise Franchise Brands - Published: 2026-08-22 - Canonical HTML: https://www.voxie.com/blog/voxie-vs-textedly-for-enterprise-franchises/ --- Textedly shows up on a lot of franchise SMS shortlists, and deservedly so: it is a capable, well-reviewed text messaging platform with a broad feature set and a large customer base. The real question is not whether Textedly is strong software, but whether a platform built for small businesses can run texting across an entire franchise network. Running one business's texting and governing texting across hundreds of independently owned locations are separate jobs. Textedly was built for the first, and it does it well. Voxie was built for the second. Textedly's focus on small businesses is a real strength for the companies it serves, and the same reason it falls short as a system-wide franchise solution. | | **Textedly** | **Voxie** | | ------------- | -------------------------------------------------------------------- | ----------------------------------------------------------------- | | Built for | General SMS marketing for small and mid-sized businesses | Franchises and multi-location brands with storefronts | | Best fit | A single business or individual franchisee texting its own customers | Corporate teams governing texting across many locations | | Main tradeoff | One account, not a franchise hierarchy | Purpose-built for multi-location; more than a lone location needs | | G2 rating | [4.6 / 5](https://www.g2.com/products/textedly/reviews) | [4.8 / 5](https://www.g2.com/products/voxie/reviews) | ## What each texting platform is built to do ### Textedly: general SMS marketing for small businesses Textedly is built to make text marketing easy for a single business. It handles the fundamentals well: mass texting, scheduling, keywords and opt-ins, two-way conversations, an omnichannel inbox, and a growing set of AI features. That range, plus heavy small-business adoption, has earned it a strong[ 4.6 out of 5 on G2](https://www.g2.com/products/textedly/reviews). Its reviewers skew toward small business, the audience it was designed for, so for a single storefront running promotions it is an easy, capable choice. ### Voxie: a franchise-first texting platform Voxie's platform is built solely for multi-location and franchise systems, having earned customers like[ Sonic Drive-In](/case-studies/triple-redemption-rates/), Edible Arrangements, and[ The Learning Experience](/case-studies/the-learning-experience/), who rate it[ 4.8 out of 5 on G2](https://www.g2.com/products/voxie/reviews). Rather than serve every business type, it models the structure a franchise depends on: corporate sets the guardrails, and local owners execute within them. ## Textedly is better for individual franchisees, while Voxie solves franchise system complexities Every multi-location brand runs into the same tension when using generic software: pull all texting into corporate and you protect the brand, but the messages start to sound “too corporate.” Hand it to the franchisees and the local voice comes back, but so does fragmented data, blind spots, and the TCPA exposure that lands on the brand when one owner slips. 💻 [**This is why “cookie-cutter” SMS software simply doesn’t cut it for larger franchise systems**](/blog/why-franchises-should-not-use-generic-texting-platforms/) ### Textedly fits the individual franchisee Textedly assumes a single business is behind the wheel: one account, one set of users, one contact list. That is a clean fit for an individual franchisee texting their own customers, or a small operator who wants promotions and keyword opt-ins without a heavy platform. Within that scope, it is easy to start and well supported. ### Voxie fits the franchise system A franchise is a brand plus many independently owned locations. Voxie is built for a reality in which the brand owns the infrastructure, compliance rules, and approved templates, while franchisees personalize and reply within those limits. Locations get local relevance, and corporate keeps central oversight, at the same time. ### What a franchise system needs from an SMS platform - Corporate, owner, and location as separate tiers of access - A local number for every location, under central oversight - National campaigns that deploy through each location's own number and personalize to local data - Location grouping so corporate can target a subset, not just all or nothing - Brand-level opt-out suppression across every location's number - Corporate-approved templates that permitted franchisees can adapt - Reporting that rolls up for corporate and drills down to a single location Here's how each platform maps against that list. | **What a franchise system needs** | **Textedly** | **Voxie** | | ----------------------------------------- | ----------------------------------------------------------- | -------------------------------------------------------------------- | | Corporate, owner, and location tiers | Users and permissions inside one shared account | Franchise Hierarchy of multi-unit ownership and individual locations | | Local number per location under oversight | Numbers per account; contacts can be assigned to a location | Corporate-deployed texts sent from each location's local number | | National campaign, local deployment | Account-level group sends | One campaign localizes through every location's number and data | | Location grouping | Contact tags and lists | Group Collections by ownership, region, or campaign | | Brand-level opt-out suppression | Opt-out handled at the account level | Opt-out on one number suppresses the contact across every location | | Corporate templates, controlled editing | Shared templates within the account | Snippet and segment templates with user-level edit permissions | | Roll-up and drill-down reporting | Campaign-level analytics for the account | Franchisee Analytics plus company-wide Franchise Hub Analytics | Curious to explore other software that serves different types of franchises? Read our [breakdown of which specific platforms are best for different franchise-heavy industries](/blog/text-messaging-sms-software-for-franchises/). ## Franchise hierarchy and user access A franchise platform should mirror your org chart. A regional owner with twelve units should see those twelve and nothing more, while corporate sees everything in one place. **Textedly:** One shared account with role-based permissions and the option to assign a contact to a location. It suits a single business coordinating a team, but does not model a system of independent owners, with no corporate-versus-franchisee tier and no location roll-up. Reviewers describe running one account across multiple locations as hard to navigate. **Voxie:** A true Franchise Hierarchy of multi-unit ownership and individual locations, so access follows your brand's structure. Group Collections bundle locations by owner, region, or promotion, and each user sees only their own locations while corporate keeps full visibility. ## Localized franchise texting from local numbers A text from a recognizable local number earns a better response than one from a corporate shortcode, because it reads like the neighborhood store. The test for a franchise platform is whether corporate can send one national campaign that deploys through every location's own number and personalizes to local data. **Textedly:** A number for each account, with customers assignable to a location. But sending is organized around the account, not a corporate campaign fanning out across hundreds of owned local numbers. **Voxie:** Corporate-deployed texts sent through each location's local number, with subgroups and automated personalization tailoring every message. The payoff is measurable: Voxie's research suggests [localized text messaging](/blog/localize-sms-for-targeted-marketing/) can more than double click-through rates. ## Compliance across a franchise network Franchises carry more TCPA risk than a single business. A customer may interact with several locations while corporate and franchisees both send, and depending on the franchise relationship, one location's mistake can reach the brand.[ Statutory damages run from $500 per message up to $1,500 for willful violations](https://www.fcc.gov/sites/default/files/tcpa-rules.pdf), which compounds fast across a list. **Textedly:** Solid 10DLC registration and TCPA compliance for a single account, which is enough when one business owns all the sending. In a franchise, though, exposure comes from consent and opt-outs fragmenting among many independent senders, and one account gives corporate no governance layer above those sends. **Voxie:** Opt-out management at the brand level, so an opt-out on one location's number suppresses that contact across every number your locations use. Corporate can share approved templates with locked elements, and require contacts to enter only through approved sources instead of local imports. Dig deeper into this important text marketing topic with [our guide to TCPA requirements](/blog/tcpa-compliance-checklist-sms/). ## Franchise SMS analytics that roll up and drill down Corporate needs to compare locations and find its strongest and weakest performers, while each owner needs a clear read on their own results. The same data should aggregate up and break out down, in one view. **Textedly:** Campaign- and account-level reporting that reviewers commonly call basic. Without a franchise hierarchy beneath the data, comparing performance across owners and locations is not something the reporting is built to do. **Voxie:** Two connected views: Franchisee Analytics for an owner's own performance, and Franchise Hub Analytics for the company-wide comparison the brand needs. The data mirrors your franchise structure, turning cross-location analysis into a dashboard instead of a manual export. ## AI trained on franchise data Nearly every platform now claims AI, so the label decides nothing. The data behind it does, because predicting who will act on a specific offer, at a specific location, takes text-channel behavioral data in real volume. **Textedly:** Useful, general-purpose AI, including a message composer and AI voice and messaging agents, built to help any small business write and reply faster. **Voxie:** Voxie Intelligence, built on more than a billion text messages analyzed across thousands of franchise locations. That foundation lets the Budget Optimizer forecast a campaign's likely return before a dollar is spent, and the Intelligent Inbox tells a revenue-driving conversation from a routine one. Trained on franchise texting rather than generic messaging, it tunes to how customers actually behave at your locations. ## Textedly vs. Voxie: the bottom line Both platforms send texts, schedule them, run two-way conversations, and support keywords. Those shared features won't tell you which platform fits. What separates them is architecture. Textedly is built for one business running its own texting, and it earns its strong reviews doing it. A single location or an individual franchisee can run it and be happy. Voxie is built for a brand running texting across many independently owned locations, with the tiers, local numbers, brand-level compliance, and roll-up reporting that structure demands. The wrong fit costs you in ways that never appear on an invoice: buried leads, fragmented consent, and national campaigns that never feel local. That channel is now where your locations do their daily business, so match the platform to how your system is built. To see how franchise texting works when the platform is built for it,[ explore how Voxie supports franchise brands](/industries/franchise/) or read the[ Text Message Marketing Playbook for Franchises](/blog/sms-marketing-playbook-for-franchise/). [**Talk to a member of the Voxie team about your text marketing needs**](/request-a-demo/) ## Frequently asked questions **Is Textedly good for franchises?** Textedly is a strong SMS marketing platform for small and mid-sized businesses, and a single franchise location can use it well. It is a weaker fit as a system-wide franchise solution. It runs on a single account rather than a corporate-and-location hierarchy, and lacks brand-level opt-out suppression and roll-up reporting across owners and locations. **Can Textedly send national campaigns from each location's local number?** Textedly gives each account its own number and lets you assign contacts to a location, but it is not built to deploy one corporate campaign through hundreds of locations' local numbers with per-location personalization. A franchise-native platform like Voxie is designed around that corporate-to-local send. **What makes a franchise SMS platform different from a general texting tool?** A franchise SMS platform models the franchise system itself, with corporate-owner-location tiers, a local number per location under oversight, brand-level compliance, and roll-up reporting. A general texting tool gives one account and one set of users, fitting a single business, not a network. **Does Voxie work for a single franchise location?** Voxie is built for multi-location brands, so its full value comes from running it across many locations. A single owner texting independently may find it more platform than they need, and a general SMS tool could be a better fit for that narrower job. --- # 15 Common Franchisor Questions About Text Marketing, Answered > Get answers to 15 common franchise text marketing questions, from localized campaigns and subscriber lists to SMS targeting, reporting, TCPA, and ROI. - Published: 2026-08-21 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/common-text-marketing-questions-franchisors/ --- Text marketing gets a lot more complicated the moment a brand has dozens—let alone hundreds—of locations and service areas. Add in the inherent complexities of the franchise model, and suddenly it can feel like an entirely different beast. Voxie not only built text messaging software to meet these niche needs, but also has the privilege of interacting with leading franchises on a daily basis. Below, we answer 15 of the questions that come up when we talk to industry leaders, all aimed at helping franchises grow their messaging campaigns while keeping risk (and chaos) in check. ### What makes a texting platform built for franchises different from a generic SMS tool? The difference starts with the organizational structure behind the messages. A generic SMS platform can send campaigns, manage contacts, and automate texts. A franchise platform also has to understand that 300 locations may involve brand marketers, regional teams, multi-unit owners, individual franchisees, and separate customer populations, all operating under one brand. That changes the software requirements. Permissions may need to differ by role. Subscriber access may need to stop at a location boundary. Reporting has to work at both the brand and individual-store level. Billing may be routed to franchisees. A franchisor may want to give one group freedom to create campaigns while limiting another to approved templates. Voxie's[ franchise hierarchy](/industries/franchise/) is designed around those relationships. The brand can oversee the network while giving individual locations access to the contacts, campaigns, reporting, and tools relevant to them. ### Should a franchise use an all-in-one marketing platform or a dedicated texting platform? Vendor consolidation can simplify procurement, integrations, and day-to-day management. But there’s inevitable sacrifices to present and future development when text becomes one channel among many. Product development will be divided among many capabilities with SMS commonly taking a backseat to email, all which is further explained in [Why Omnichannel Platforms Fail Enterprise-Level Texting Needs](/blog/why-omnichannel-tools-fail-enterprise-sms/), Furthermore, franchise SMS comes with requirements that aren't necessarily central to a general marketing suite: local phone numbers, location-specific permissions, franchise-level reporting, brand safeguards, local audience management, and texting-specific targeting. Voxie's approach is to sit alongside the rest of the marketing stack instead of replacing it. Integrations with systems such as CRMs, loyalty platforms, POS systems, scheduling tools, and enrollment platforms allow data to move between systems while Voxie handles the texting layer. For a franchisor evaluating the tradeoff between an all-in-one system and a dedicated texting platform, look beyond the number of tools you're paying for. Ask whether the platform can actually model how your franchise system operates. ### What are examples of targeted text campaigns that avoid mass blasting every subscriber? The strongest targeted campaigns start with a specific behavior, customer need, or likely intent instead of the entire subscriber list. Examples include: - **Win-back campaigns.** Target customers who have not purchased, booked, or visited within a set period. - **Loyalty campaigns.** Reach members who are approaching a reward threshold, sitting on unused points, or showing signs of lapsing. The message can be tied to the specific behavior you want to encourage. - **Location-specific promotions.** Send offers only to customers associated with participating franchise locations. - **Purchase-based campaigns.** Build audiences around what customers have bought before. A restaurant might promote a relevant add-on, while a service franchise could target customers due for a repeat service. - **Lead follow-up campaigns.** Reach prospects who started an inquiry, requested information, or received a booking or enrollment link but did not convert. These campaigns can be narrowed further by how recently the lead engaged. A prospect from yesterday may warrant a different follow-up than one who went quiet three months ago. - **Event-triggered campaigns.** Use factors such as weather, local events, time zone, or customer activity to determine who receives a message and when. - **High-propensity audiences.** Use historical behavior and engagement data to identify the subscribers most likely to act. Voxie's intelligent segmentation can narrow audiences using franchise, purchase, loyalty, survey, and behavioral data. Voxie's[ Budget Optimizer](/features/budgetoptimizer/) adds another layer by estimating where additional reach is likely to stop producing worthwhile returns. Franchises can build campaigns around the audiences most relevant to an offer instead of treating every subscriber as equally likely to convert. ### How much say should a franchisor have over what franchisees send? As much as the brand requires, but oversight doesn't have to mean manually approving every text. Manual approval works when local campaigns are rare. It becomes a bottleneck once dozens or hundreds of locations start sending regularly. A more scalable model is to turn brand policies into rules. Voxie's[ Brand Standards](https://explore.voxie.com/voxiesupport/brand-standards) lets franchisors set parameters across several dimensions, including: 💬 **Content** Require approved templates or allow drafting with automated content vetting. 👥 **Audiences** Restrict franchisees to approved customer segments. 🗓️ **Frequency** Establish campaign caps, sending windows, or dates reserved for brand-wide campaigns. 🏦 **Cost** Determine how campaign spending is handled at the location level. There doesn't need to be one permission model for the entire franchise system, either. A brand might initially restrict every location to locked templates, then give experienced operators more flexibility once the program matures. This gives franchisees room to operate locally without requiring the brand team to review each message by hand. ### How can franchisees send locally relevant texts without going off-brand? Start by separating localization from unrestricted message creation. A franchisee doesn't necessarily need permission to write anything they want in order for a text to feel local. The brand can create the campaign framework, approved copy, segments, and rules while allowing location-specific details to change. That might include the location name, local offer, timing, audience, or other approved variables. Messages can also be delivered through each location's own number instead of one centralized brand number. Voxie supports both brand-created campaigns deployed locally and franchisee-initiated messaging within Brand Standards. This creates a middle ground between sending the exact same message everywhere and giving every location complete freedom over its messaging. For many franchise systems, that middle ground is where[ local marketing](/blog/local-marketing-for-franchises/) becomes practical. ### How do national text campaigns work across franchise locations? A brand can create one campaign, then use location and subscriber data to determine how each version is delivered. With Voxie, a national campaign can be sent through each participating location's local number and populated with approved location-specific information. The franchisor defines the campaign, audience rules, and core messaging once. Voxie then handles distribution across the appropriate locations. This setup avoids rebuilding the same campaign market by market while preserving the local delivery structure of the franchise network. ### What's the best way to keep franchisee-specific text subscriber lists separate? Give subscribers a defined relationship to the appropriate location, then make access follow that relationship. Without that structure, a master contact database can quickly turn into an access problem. A franchisee in one market shouldn't automatically gain the ability to view or message customers belonging to another franchisee simply because both operate under the same brand. Voxie's franchise hierarchy organizes contacts by location and owner group, with role-based permissions determining what each user can access. The franchisor can retain network-wide visibility without turning the customer base into one universally accessible list. Multi-unit ownership adds another wrinkle. An owner with six locations may legitimately need broader access than a single-location operator. A franchise-oriented hierarchy can accommodate that without extending the same permissions to everyone else. ### How do you prevent customers from receiving texts from the wrong franchise location? For brands with overlapping service areas, multi-unit owners, or customers who interact with more than one location, separating subscriber lists only solves part of the problem. The platform also needs a consistent way to determine which location should own the relationship. Voxie can associate contacts with specific locations and designate a preferred location. That preferred-location logic helps determine which local number should reach a customer when multiple locations could otherwise qualify. It also reduces cross-location conflicts. A customer associated with one location can still receive an appropriate national campaign without automatically becoming eligible for an unrelated local promotion from another franchisee. This becomes especially important as customer journeys cross location boundaries or as one subscriber interacts with multiple parts of the franchise network. ### How can franchisors maintain visibility into franchisee text inboxes? Campaign reporting tells franchisors what was sent. For many franchises, particularly service brands, that's only half the story. A lead may respond with a question. A prospective customer may ask to book a tour. Someone may be ready to enroll, schedule an appointment, or buy. If those conversations happen entirely at the location level, the brand can spend heavily generating demand without seeing what happens after customers reply. Voxie's[ Message Hub](/message-hub/) and franchise-structured reporting give franchisors visibility across locations while allowing franchisees to manage their own conversations. Depending on the program, that can include conversation activity, engagement patterns, and response behavior. Brands can start seeing where leads receive fast attention, where conversations stall, and which locations may need coaching. For a franchise system, that visibility helps connect brand-level marketing activity with what happens after a customer reaches the local team. ### How do you report on text marketing performance by location, region, or owner group? Use reporting that follows the franchise hierarchy, so performance can be viewed by location, region, owner group, and the brand as a whole. Voxie's dashboards are structured to support those comparisons. Franchisors can identify unusually strong locations, compare regions, or examine performance across a multi-unit ownership group. That becomes much more useful than a single network-wide average. A campaign with strong national results may still contain major differences from one market to the next. Likewise, a weak overall campaign may include several locations whose approach is worth studying. ### How do you measure ROI on franchise text marketing? Start as close to revenue as the available data allows. Open and click-through rates can help diagnose campaign performance, but neither tells you whether the campaign paid for itself. Stronger measurement connects messaging activity to conversions, redemptions, purchases, enrollments, or another business outcome. For online transactions, trackable links can help. Unique promotion codes can add another signal. Brands with POS, loyalty, CRM, or enrollment data may be able to connect text activity more directly to customer behavior. Franchises should add another dimension: where did the result occur? Voxie's franchise reporting is designed to attribute performance to individual locations as well as the broader campaign. Its Budget Optimizer can also use historical brand data alongside wider campaign insights to estimate the likely returns of targeted audiences before a send. The measurement will never be equally clean for every business. A restaurant purchase made at the counter, for instance, can be harder to tie to a text than an online conversion. The practical goal is to improve attribution with the data the brand already has and make the remaining gaps explicit. 📈 [Read more about determining the ROI of your text marketing campaigns](/blog/sms-roi-and-expected-costs-for-text-marketing/) ### How do I make sure franchisees don't violate TCPA rules? Standardize consent, opt-out handling, and recordkeeping across the franchise so individual locations aren't developing their own processes. Approved subscriber acquisition methods can establish where contacts enter the system. Brand-wide rules can govern how opt-outs are processed. Content safeguards can also reduce the chance that local messaging falls outside brand requirements. Voxie manages opt-outs across the brand and includes centralized consent and compliance features so these processes do not depend entirely on individual franchisees. Brand Standards adds another layer before a campaign is sent. Franchisors can set requirements around audiences, timing, and message creation before a questionable campaign reaches the review stage. Software doesn't replace legal guidance, particularly when requirements depend on the brand's specific practices. It can reduce the number of compliance decisions being improvised independently at the location level. For a more detailed overview, see Voxie's[ TCPA compliance checklist for SMS](/blog/tcpa-compliance-checklist-sms/). ### How do opt-outs work across multiple franchise locations? Voxie applies opt-outs at the brand level, so a subscriber who opts out is prevented from continuing to receive messages through other applicable location numbers in the brand's Voxie program. This matters because the same customer may have interacted with more than one location. Without a coordinated process, someone could opt out after receiving a text from one location and then continue receiving messages associated with another. Brands should establish how consent and revocation are handled across their particular franchise structure and confirm that approach with appropriate legal counsel. From a platform perspective, centralized opt-out management gives franchisors a consistent mechanism for applying the preference across the network. ### Does each franchise location need its own 10DLC registration? Not automatically. A2P 10DLC registration is structured around registered Brands and Campaigns, and the Brand represents the legal entity behind the messaging. The appropriate setup for a franchise therefore depends on how its franchisor, franchisees, and other sending entities are legally structured. A system in which one legal entity operates many locations may be treated differently from one in which individual franchisees operate as separate legal entities. The Campaign Registry uses identifying information such as the legal company name and EIN or Tax ID when verifying most Brands. That makes the entity structure more important than the number of storefronts or service areas alone. Franchisors should determine which legal entities are actually sending messages and confirm the appropriate registration structure with their messaging provider or compliance counsel before launch. Carrier and registry requirements can also change, so this is not an area to solve once and forget. ### What are ways franchises can roll out national text campaigns that feel more localized? A national campaign can still account for meaningful differences between locations. Franchises can build that localization into the campaign without asking every franchisee to recreate the strategy from scratch. - **Send from local phone numbers.** A brand-wide campaign can still come from the number customers associate with their local franchise. - **Use location-specific variables.** Store names, addresses, hours, local offers, event details, and other approved information can change by location. - **Segment campaigns geographically.** Not every promotion has to reach every market. Brands can adjust audiences by region, local demand, weather, seasonality, or other geographic factors. - **Give franchisees defined ways to personalize.** Approved templates can preserve the core message while leaving specific fields or sections open for local details. - **Adjust timing by market.** Time zones, operating hours, local events, and regional behavior can influence when a campaign should arrive. - **Use local performance data to refine future campaigns.** Franchise-level reporting can reveal that an offer, audience, or message performs especially well in certain markets, giving the brand useful information for the next campaign. - **Automate repeatable localization.** Voxie can distribute centrally planned campaigns through local numbers and incorporate approved location and subscriber data automatically, reducing the need to rebuild campaigns market by market. ## Learn more about revving up your text strategies with Voxie Franchise text marketing works best when national strategy and local relevance support each other. Voxie gives brands the structure to manage messaging across locations while giving franchisees the tools to reach the right customers with more relevant texts. Schedule a demo or talk with our team about how our software can meet your individual needs. --- # Salon Text Message Marketing: A 2026 Guide to Growing Your Business - Published: 2026-07-26 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/grow-your-salon-with-text-message-marketing/ --- Salons thrive on personal connections and timely communication, making SMS a uniquely well-suited marketing channel. Beyond simple appointment reminders, text messaging offers surprisingly diverse use cases for salons, from flash promotions to driving support for vote-based competitions. To truly capitalize on this powerful tool, salons need strategic planning and a focus on personalization. With SMS read as often as 98 out of 100 times, far outpacing email, your message reaches clients where they actually look, almost immediately. Discover opportunities and best practices that can help your salon maximize the potential of your text message marketing campaigns. ## Laying the Foundation for Salon SMS Marketing ### Choosing an SMS Software That Satisfies All Salon Use Cases **Capabilities you'll want for your salon's SMS marketing platform are:** - Two-way text capabilities powered by AI to enable 24/7 customer service - Audience segmentation and automated group management - AI-powered text creation assistance - SMS drip campaign capabilities - SMS performance reporting specific to marketing campaign or salon location - Multi-level admin access, especially if facilitating SMS marketing for multiple salon locations - Easy digital asset creation to assist with acquiring new SMS subscribers: pop-ups, landing pages, QR codes, and more Voxie offers all the above-mentioned capabilities to support your salon's SMS. What's more, we designed our platform to cater to the one-of-a-kind needs and challenges of marketing for a franchise or multi-location business. [LEARN ABOUT OUR FEATURES](/features/) ### Confirming Key Tech Integrations Before Finalizing Your SMS Software - **POS system** – Syncing with your POS tech allows your salon's SMS platform to gather valuable client information, categorizing them into relevant sub-groups for future marketing messages based on preferences like their favorite service or stylist. - **Booking software** – Text messaging is arguably the most effective tactic for [reducing no-shows](/blog/reducing-no-show-rates/). Integrating these two tools is essential to automating this process. - **CRM** – Connecting to a CRM enables targeted SMS campaigns based on salon client preferences, visit history, and engagement patterns. - **Loyalty program software** – SMS integration keeps clients informed about rewards, points balances, and exclusive member-only perks. - **Review management** – Automated SMS review requests boost online reputation by encouraging satisfied clients to leave feedback. The Voxie team has established integrations with a number of software platforms. More importantly, our team will build new integrations bespoke to your salon's tech stack. For more ideas on how to build your salon's tech stack, check out some of our [favorite franchise-friendly marketing platforms](/blog/top-marketing-tools-for-franchises/). ## Proven SMS Uses and Strategies for Salons' Marketing ### Spread the Word About Promotions Use SMS to instantly market exclusive salon promotions, from limited-time discounts to freebies with every appointment. Send personalized offers based on client preferences, like a deal on their favorite service or stylist. A message such as _"Flash sale! 20% off color services booked this week only—tap to grab your spot: [link]"_ announces a seasonal special and drives bookings before spots fill up. Ultimately, SMS is the best marketing medium for promoting your salon's upselling efforts among followers because it offers a far superior open-rate to email. ![Send_targeted_promos_to_specific_audiences_like_a_special_offer_just_for_moms_to_make_every_client_feel_valued_and_drive_repeat_bookings_ozqjlk.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-80cc-a4b7-e776f74fe5b7.jpg) ### Appointment Reminders SMS is the perfect medium for salon appointment reminders because it's instant, direct, and practically impossible to ignore. A quick text like _"Hi [Name]! Reminder: you're booked with [Stylist] on [Day] at [Time]. Reply C to confirm or R to reschedule"_ keeps clients on schedule, reducing no-shows and last-minute cancellations without adding extra work for your team. Plus, with automated confirmations and rescheduling links, you make it easy for clients to manage their appointments while keeping your chairs full. **Real world example appointment reminder text from a salon** ![Automated_appointment_reminders_help_reduce_no-shows_and_keep_your_salon_schedule_running_smoothly_delivered_straight_to_clients_phones_bp0hs1.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-80ed-a1db-e1a790a38a0f.jpg) ![Automated_appointment_reminders_help_reduce_no-shows_and_keep_your_salon_schedule_running_smoothly_delivered_straight_to_clients_phones_bp0hs1.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-80c9-8fb8-cf48736996b5.jpg) ### Attract More Customers During "Slow" Times Combat lulls in business by using SMS to engage customers during your quietest windows. The key is precision: rather than discounting across the board, send a same-day or next-day offer only to the clients who tend to book during off-peak times, so you fill empty chairs without cutting into full-price demand. Attach a clear expiration, like "book by 3pm today," to create the urgency that turns a slow afternoon into booked appointments, rather than a standing discount clients learn to wait for. A quick text such as _"Quiet afternoon = your gain 💆 Book any service before 3pm Tue–Thu and take 15% off—limited slots: [link]"_ does exactly that. **Real world example marketing text to draw in salon customers during select times** ![Fill_slow_days_or_off-peak_hours_with_timely_SMS_promos_like_limited-time_deals_to_boost_bookings_when_you_need_them_most_gjgnsb.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-80b1-a105-d1600452e857.jpg) ### Drum Up Support for Local Competitions Vote-based competitions offer salons the chance to earn bragging rights and establish themselves as community leaders. SMS marketing is a fantastic tool to rally your most loyal customers: simply send them a link, and voting can be done in as little as 30 seconds. ![Use_SMS_to_rally_your_loyal_clients_during_local_competitions_just_one_click_to_vote_and_show_support_for_their_favorite_salon_w6vgge.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-801c-8086-cb89f77efca4.jpg) ### Shine a Light on Your Referral Program Word of mouth is the bread and butter of any salon—nothing beats a glowing recommendation from a happy client. But why wait for referrals to happen organically when you can give them a little nudge? A well-crafted referral program rewards loyal clients while attracting new ones, and SMS is the perfect way to spread the word. A quick, friendly text keeps your offer top of mind, making it effortless for clients to share the love (and for your salon to welcome even more friendly faces). ### Use SMS to Collect Reviews and UGC For Your Salon's Marketing Quickly build a library of glowing reviews and compelling UGC by leveraging SMS. Send automated requests for feedback immediately after appointments. The convenience of responding via text, and potentially including a photo of new highlights or a fresh cut, contributes to a high response rate, providing a constant stream of fresh content for your site and social media. ### Share Important Information About Your Salon's Operations Has your salon chosen to extend your hours or temporarily close for much-needed structural repairs? SMS is the best way to notify loyal customers about changes that could impact them, especially as text is harder to overlook than an email. ![Keep_clients_in_the_loop_with_real-time_SMS_updates_about_hour_changes_closures_or_other_important_salon_news_they_shouldn_t_miss_fgo3fc.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-8085-9b9e-e5fe8fa09798.jpg) ### Promote New Products and Services Use SMS to inform customers about new retail products and supplementary service enhancements available in your salon. This could include luxury treatments or specialty packages. ![Spotlight_new_products_and_premium_services_with_SMS_perfect_for_introducing_clients_to_fresh_offerings_they_ll_love_euvo0b.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-80dd-af07-ec07f900d9ff.jpg) ## Personalize Your SMS Marketing for Hair Salons and Beyond While generic messages may be met with indifference, [SMS personalization](/blog/personalized-sms-marketing-mass-text-messages/) plays a large role in captivating your audience. What's more, referencing the recipient's name is only one way your salon can personalize your text message marketing. By integrating with your CRM, you can easily pull information to: - Remind customers of when they may be due for a trim or a touch-up - Let customers know that their favorite hairdresser has appointments available - Inform them of new services or deals that could be of interest, based on their past requests - Offer special deals as their birthdays approach so they can look and feel their best What's more, your CRM isn't the only way you can collect valuable information about recipients' interests. SMS tools like Voxie lets you collect customer-specific information like that shown below, automatically adding them to marketing sub-groups based on their responses. ![Make_every_message_count_by_personalizing_your_SMS_marketing_using_client_data_to_send_timely_relevant_offers_that_truly_resonate_kfxf5o.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1785113149/blog/3a887981-232d-8084-85d2-c6abf0251c4e.jpg) ## Additional Tips to Improve Your Salon's Text Marketing - **Only use graphics if they're high quality and unique to you** - You'll be hard-pressed to find an industry better suited to visuals than salons, as the service itself is about aesthetic improvements! Therefore, invest in aspirational graphics and steer clear of any subpar visuals that could cheapen your brand, such as heavily airbrushed stock photos or overly cutesy holiday well-wishes. Before-and-after shots and photos of a finished cut or color tend to perform best, since they show the exact result a client can book. For more tips, read [Leveraging MMS in Marketing (With Examples) - How & Why](/blog/mms-in-marketing-how-and-why/). - **Quality, not quantity** - This turn of phrase can be applied to your salon's SMS marketing two different ways: the length of your texts as well as the frequency. In both scenarios, excess can turn off recipients and dilute the value you're trying to provide. In this spirit, keep the majority of your salon's SMS messages to 160 characters (with exceptions) and limit yourself to roughly 1–3 texts per month. - **Vary up the contents of your salon's marketing texts** - Don't regularly recycle old SMS marketing messages or even consider the faux pas of sending the same text back-to-back. This not only prevents you from testing the waters for new strategies, but also contributes to "ad fatigue," in which recipients will become increasingly underwhelmed with your salon's marketing. Repeat the same text too many times, and you can expect a spike in unsubscribes. - **Monitor campaign performance to identify top performers and discern their shared commonalities** - Some of your salon's marketing texts will naturally perform better than others. But, the real question is whether it's obvious why. Was it the type of graphic you attached? The time of day you sent the SMS? If you have a hunch as to what leads to success, create texts to directly test your theory. - **Consider how SMS can be layered into a multi-channel marketing campaign for important promotions** - We believe that if your salon had to choose just one direct marketing channel, SMS would be the most strategic option. But here's the good news: you don't have to choose just one. The real question is how your salon can effectively coordinate multiple channels into a unified marketing strategy. For example: - **Holiday discount promotions** - To maximize Black Friday sales, consider an email campaign a few weeks prior to introduce in-store product and service promotions. Follow up with [SMS reminders as Black Friday approaches](/blog/black-friday-sms/), especially on the day of. - **Use your email to hook followers through education, boosting related SMS engagement rates** - For example, let's say you start offering keratin treatments; your email newsletter can explain the benefits of this procedure with a link to your blog post. Then, when you market 10% off keratin treatments via SMS, your subscribers will be better informed and eager to take advantage of the offer. ## Monitor Campaign Performance to Identify Trends Some of your salon's texts will naturally outperform others—the value comes from knowing _why_. Consistent tracking turns a hunch ("clients seem to book more when I text on Thursdays") into a repeatable strategy you can build on. **Start with the metrics that show how each campaign actually performed:** - **Subscriber growth and opt-outs:** A steady climb in new subscribers signals healthy list-building. A spike in opt-outs right after a specific text is an early warning that your content, timing, or frequency missed the mark. - **Open and click-through rates:** Because texts get opened far more reliably than email, weak engagement usually means the offer or call-to-action fell flat. Track the two separately, since a high open rate with few clicks points to a weak call-to-action, while low opens usually trace back to bad timing or a stale contact list. - **Conversion rate:** the number that matters most. It tracks how many recipients actually booked, redeemed the promo, or bought the product your text promoted. - **Attributed revenue:** Connect bookings and sales back to specific campaigns using unique promo codes or trackable links, so you can see which texts pay for themselves. Weighed against what a campaign cost to send, it also shows which promotions are worth repeating and which quietly lose money. **Once you're tracking the right metrics, compare campaigns to surface patterns:** - Texts with an image versus text-only—does a photo of a fresh balayage or a before-and-after actually drive more bookings? - Discount depth and structure—does "20% off color" beat "$25 off," or a free add-on service? - The specific service promoted, the day and time you send, and how often you text in a given month. **Account for the appointments that start offline.** Salons run on in-person visits, which makes attribution trickier than it is for online stores. A client might read your Tuesday text, never tap the link, and simply walk in Saturday for that cut. To capture those wins, lean on unique promo codes clients mention at checkout, trackable booking links, and a POS or booking-system integration that ties a completed appointment back to the text that prompted it. Voxie documents these metrics automatically at both the campaign and location level, so the comparison is done for you instead of pieced together by hand—phone carriers, by contrast, typically provide no analytics at all. Run more than one location? View results side by side to see which promotions travel and which are local to a single salon. **The takeaway:** consistent measurement is what separates guesswork from a salon text message marketing strategy that compounds. Track the same metrics month over month, compare campaigns deliberately, and account for the bookings that start offline. Do that, and you'll know exactly which texts keep your chairs full and your calendar booked. To make sure you're capturing the right KPIs from the start, read [SMS Marketing Analytics to Quantify Campaign Results](/blog/quantify-campaign-results/). ## Using SMS for Customer Service Every promotion, reminder, and referral text you send invites a reply: _"Can you fit me in Saturday?"_, _"Do you do balayage?"_, _"Need to move my 2pm."_ Answered quickly, those replies are some of your best booking opportunities. Left sitting, they're missed revenue and a client who books down the street instead. The trouble is that booking requests and new-client questions land in the same inbox as routine reschedules, sorted by nothing more useful than what came in last. Voxie's [Intelligent Inbox](/features/voxieintelligence/) organizes conversations by what they're actually about, pushing booking-ready messages and new-client inquiries to the top so your team handles the revenue-driving ones first. For the routine questions (hours, parking, whether you take walk-ins), optional two-way AI can reply around the clock, so a client texting at 9pm still gets an answer. ## Text Message Marketing for Multi-Location Salons and Franchises Text message marketing is straightforward when you're running a single salon. The picture changes the moment you're managing several—or several hundred. Salons tend to scale through multiplication: one owner often runs a handful of locations, and a franchise brand can span dozens or hundreds. Coordinating SMS across that kind of footprint creates a tension solo salons never face. Corporate wants every text to sound like the brand and stay compliant. Each location needs messages that feel local and relevant to its own clients. Generic SMS tools force you to choose one at the expense of the other. The better approach keeps both. ### How to ensure individual salons' marketing texts stay localized A discount that packs a downtown location on a slow Tuesday may fall flat in a suburban strip mall across the state—and a text from an unfamiliar corporate number rarely lands like one from the salon a client already visits. Keeping marketing local comes down to a few deliberate choices: - **Send from local numbers.** Even corporate-created campaigns should reach clients from the phone number of their nearby salon, so the message reads like a note from a familiar place rather than a mass blast. - **Auto-personalize by location and client data.** Pull in what each salon already knows (preferred stylist, last service, regional promotions) so a national campaign adapts itself to every market instead of arriving one-size-fits-all. - **Time sends to each market.** Schedule messages in every salon's own time zone, and tie offers to what's happening locally (prom season, a neighborhood event, a cold snap that has clients booking blowouts) so each text feels timed for that community rather than dictated from headquarters. - **Analyze results location by location.** A promotion that fills chairs in one market may underperform in another. Reviewing performance salon by salon shows which offers travel and which are local wins worth repeating only where they work. ### Striking the balance between local autonomy and brand consistency Most multi-location salons get stuck between two bad options: corporate writes every text (consistent and compliant, but generic and disconnected from local clients) or each location writes its own, which restores the local feel but puts brand voice and legal compliance at risk. One off-hand message from a single location can trigger a TCPA complaint that becomes the entire brand's problem. The way out is a set of guardrails that give locations room to move without letting them drift off-brand: - **Approved templates or vetted free drafting.** Lock locations into pre-approved templates when you want tight control, or let them write their own with automated checks that flag off-brand or non-compliant content before anything sends. - **Frequency and audience limits.** Cap how often a location can text, set quiet hours, reserve key dates for corporate campaigns, and control who each location is allowed to message—so no client gets over-texted and no promotion reaches the wrong list. - **Centralized compliance.** Manage opt-ins and opt-outs at the brand level, so a client who unsubscribes is removed across every location that could message them, not just the one they replied to. - **Role-based access.** Give corporate, regional managers, and individual stylists exactly the permissions their role requires, and nothing beyond it. A practical way to roll this out is to start conservative and loosen as trust builds: begin new locations on locked templates, then graduate the ones that prove reliable to freer drafting. Corporate keeps oversight the whole time, and locations earn autonomy rather than being handed it on day one. ## Why Entrust Voxie With Your Salon SMS Marketing Voxie is an SMS platform designed for franchises and multi-location businesses like salon chains. Pairing industry-leading AI with advanced tech integrations, Voxie can help franchises maximize the ROI of SMS while overcoming many common barriers. Key capabilities include: - Advanced audience segmentation and personalizations - Real-time contact list management - Two-way texting facilitated by Conversational Intelligence - Multimedia messaging (MMS) offerings - Detailed analytics and reporting Learn more about how Voxie [helps multi-location service businesses like salons](/industries/franchise/services/). Alternatively, request a demo to see our SMS platform in action! --- # QSR Marketing: Fresh Tactics for Fast-Food Restaurants - Published: 2026-07-13 - Category: Restaurant - Canonical HTML: https://www.voxie.com/blog/qsr-marketing-tactics/ --- When that lunchtime hunger hits, a person is hit with a plethora of dining options. Unlike a fine dining restaurant, where customers may plan their visit weeks in advance; QSR or fast-food customers are more spontaneous, making timely and targeted marketing essential. As consumers increasingly seek quality, convenience, and affordability, crafting effective marketing messages for QSRs becomes a delicate balancing act. Plus, with the market's values and eating habits always changing, it's crucial for QSR marketing strategies to stay flexible and ready to adapt. To help navigate this landscape, Voxie has compiled targeted marketing strategies specifically designed for fast-food and quick service restaurants, ensuring businesses can thrive in this competitive sector. ## Refining Your Unique Selling Proposition (USP) and Brand Positioning In the competitive world of quick service restaurants, a clear and compelling unique selling proposition (USP) is key to standing out. After all, if there’s multiple bagel shops within a one-mile radius of a prospective customer, an extra _something_—whether it be affordability, gourmet ingredients, or ambiance—can give you the competitive edge and win their business. ### Understanding Your USP A Unique Selling Proposition is not just a catchy tagline; it’s the essence of what makes your restaurant special. For example, think about a quick service restaurant that takes pride in using locally sourced ingredients. This commitment to local produce can be a strong USP, appealing to environmentally conscious consumers. Another example could be a restaurant known for its unique flavor combinations that aren’t found elsewhere, providing a memorable dining experience. ### Perception Matters You may think that you offer the best pizza in town or a uniquely kid-friendly experience, but it doesn’t matter what you think. What matters is what your audiences think. And, moreover, do they even care? 💡 To see this marketing principle in action, look at this [QSR/William Blair value analysis](/blog/qsr-guest-priorities-in-2026/); Black Rock Coffee ranked among the top QSRs for perceived value while charging $4.91 for a hot Americano. What made this accomplishment impressive was that it beat Starbucks despite pricing the same drink 40 cents higher. The takeaway? **The perceived value of a QSR’s offering isn’t based solely on the asking price, but also factors in convenience, the end-to-end experience and, yes, your marketing.**  To better understand your QSR’s standing within the community, do the following: - **Competitive research** Are your unique selling points truly unique, or are they replicated or even outperformed by your competition? - **Hear from audiences, directly** Does the market actually desire what you offer? Conduct surveys, gather feedback, and analyze customer preferences to gauge this. - **Stay tuned into shifting trends Numerous publications share new insights into what audiences prefer, nowadays. Stay informed about national trends, as they may soon make their way to your own local community.** ### Articulating Your USP Within Your QSR Marketing Here’s a tip: keep your quick service restaurant’s USP short and sweet. If it takes more than a sentence to explain, it won't work effectively in your QSR marketing. Some examples of brief but powerful unique selling points: - Fresh, local ingredients in every bite—supporting local farmers and delivering unbeatable flavor. - We stay open later than any other pizzeria to satisfy your cravings whenever they hit. - Delight in a family-friendly atmosphere, where kids are encouraged to play. - Experience the true taste of Cambodia with authentic recipes and ingredients crafted to perfection. - Get more bang for your buck with unbeatable deals and discounts on every meal. ### Using Your USP as a Marketing Compass Finally, let your USP serve as your guiding North Star for all marketing decisions. Every campaign, social media post, and promotional activity should reflect your QSR’s unique value. This consistency will reinforce your brand identity and help build loyalty among your customers. ## Marketing to Your Current Customer Base: How & Why ### Why Prioritize Retention and Brand Loyalty Above All Else The beauty of the restaurant industry is that you offer something customers will consistently need—food. Repeat business is the cornerstone of success for any Quick Service Restaurant (QSR). Therefore, never to be taken for granted; competitors are always vying for their attention and trying to lure them away. By continually marketing to your existing customers, you can deepen their loyalty and integrate your establishment into their daily routines. QSR retention marketing also tends to reward smart execution over big budgets. Take[ Sonic Drive-In](/case-studies/triple-redemption-rates/): by syncing its texting platform—Voxie—with its CRM, the brand could respond to early signs of churn by automatically texting a bonus incentive before that customer drifted to a competitor. In turn, Sonic tripled its limited-time offer redemption rates; SMS specifically beat email by 45% and push notifications by 57%. ![Screenshot_2026-07-13_at_9.10.40_PM.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-80b3-9e19-c4ffa29eaa98.png) ### Rule Number One: Get to Know Your Customers How well do you truly know your customers? This familiarity should extend beyond basic demographics to include their motivations, pain points, and influences—everything that makes your audience tick! By tracking buying patterns, you can craft a QSR marketing strategy that truly resonates with them. To further enhance your understanding of key demographics and what appeals to them, consider the following resources and methods: - [Conduct surveys](/blog/texting-survey-customer-insights-playbook/) to gather direct feedback. - Utilize customer relationship management (CRM) tools to track purchasing habits. - Analyze social media engagement to identify customer interests. - Collaborate with staff to share insights from their interactions with customers. ### Market to Existing QSR Customers Using Text Messaging Imagine this scenario: you’re feeling hungry, and suddenly your phone vibrates. What’s this? A tempting discount from your favorite hoagie shop! This is the power of SMS marketing, especially for quick service restaurants. **Why Text Messaging is Perfect for QSR Marketing** SMS marketing is uniquely suited for the fast-paced world of QSRs. With an astonishing [open rate of 98%](/blog/sms-vs-email/), compared to email’s mere 45%, SMS offers immediate reach that encourages quick action. Let’s be honest—no one plans a QSR visit a week ahead; they go when the craving hits! **Tips for Effective Text Marketing Campaigns for Quick Service Restaurants** 1. **Celebrate Limited-Time Offers** Promote exclusive deals and test which ones resonate most with your audience (e.g., examples from Primo Hoagies can be highlighted). 2. **Include Ordering Links** Whenever possible, add a link for immediate ordering to facilitate quick purchases and improve tracking. 3. **Optimize Timing** Send messages when people are most likely to be hungry. Experiment with different times to find the sweet spot for your audience. 4. **Segment Your Audience** Utilize any known information and previous interactions to tailor your messages. 5. **Keep it Short and Sweet** Aim for concise messages, both in sentence length and overall text. 6. **Use All-Caps Strategically** Employ all-caps to emphasize urgent phrases like “LAST DAY” or “$3.00 OFF,” but avoid overdoing it. ![nested-1764709899574.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-80f1-aada-ec0a5dcced2f.png) **Bonus:** Consider using SMS to promote a contest exclusive to subscribers. Encourage customers to text photos of their meals to enter. This not only enhances brand interaction but also generates valuable user-generated content (UGC) for your social media and website. ### Mix SMS With MMS and RCS Messages While SMS is limited to plain text, MMS and RCS messages support rich media like images, GIFs, and high-resolution video. In the case of RCS, the possibilities expand even more to include interactive features like carousels and suggested replies. This provides any QSR marketing strategy with a meaningful advantage. A photo of a fresh-off-the-grill burger alongside a limited-time offer will outperform a text-only version of the same message in most cases. Food is visual, and these formats let your marketing reflect that. The trade-off is cost, as MMS and RCS do cost more than SMS. That makes blanket use impractical; the smarter approach is to use SMS as your foundation for consistent, high-volume outreach. Reserve MMS and RCS for moments where the visual element is genuinely doing work: a new menu launch, a seasonal promotion, or a win-back campaign where you need to grab attention. [Learn more about the different types of messages you can leverage within your fast food campaigns](/blog/types-of-messages-sms-rcs-and-more/). ### Gathering Customer Feedback via SMS Using SMS to gather online reviews can significantly enhance your restaurant's reputation and visibility. After a customer's visit, send a follow-up message thanking them for their patronage and inviting them to share their experience through a review link. For maximum results, personalize the message with the customer's name and a specific detail about their order to foster a connection. Additionally, timing is crucial; send the request shortly after their meal while the experience is fresh in their mind. **Growing Your SMS Subscriber List** To effectively expand your SMS subscriber list as a quick-service restaurant, consider the following strategies: - Promote sign-ups through in-store displays. - Offer exclusive discounts for subscribers. - Use social media platforms to encourage SMS enrollment. - Incorporate sign-up prompts on your website. - Host giveaways that require SMS registration. - Include a sign-up option during the checkout process. - Utilize QR codes that link directly to the subscription page. For more insights, check out[ How To Market Your Restaurant with SMS](/blog/restaurant-sms-marketing/). Operating a multi-location business? Our [Text Message Marketing Playbook for Franchises](/blog/sms-marketing-playbook-for-franchise/) will equip you with tailored insights! 📚 For more insights, check out[ How To Market Your Restaurant with SMS](/blog/restaurant-sms-marketing/). Operating a multi-location business? Our [Text Message Marketing Playbook for Franchises](/blog/sms-marketing-playbook-for-franchise/) will equip you with tailored insights! ### Leverage Social Media to Nurture Connections Social media serves as a powerful marketing tool for enhancing customer loyalty in Quick Service Restaurants (QSR). Here are some effective strategies to consider: 1. **Showcase Your Team** Promote individual staff members to create a personal connection with your audience. Highlighting their stories and contributions fosters community engagement. 2. **Engage with the Community** Share how your QSR interacts with the local community, such as organizing volunteer days and participating in local events. This not only builds goodwill but also strengthens your brand's presence. 3. **Encourage User-Generated Content (UGC)** Hold contests that motivate your followers to submit content or promote your brand on social media. This not only increases engagement but also expands your reach as followers share their experiences. Who should take the reins of social media accounts? If you're thinking about letting each QSR location manage its own channels, it’s worth noting that while this approach is rare in the fast-food industry, it's not without precedent—just look at[ Kung Fu Tea](https://www.instagram.com/kungfuteaps/)! ![nested-1764709900959.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-8074-8613-c2b841f21e39.png) To maintain consistency and protect your brand's integrity, having clear and effective brand guidelines is a must. These guidelines should spell out the types of content that can be personalized and the best ways to create it. Want more tips on franchise-specific promotional strategies?[ Dive into our in-depth franchise marketing article for valuable insights!](/blog/franchise-marketing-strategies/) ### Loyalty Programs A loyalty program gives customers a running reason to pick you over the QSR across the street. By implementing point systems, where customers earn rewards for every purchase, QSRs can enhance the customer experience while encouraging higher spending. These programs create a sense of value for customers and introduce gamification, making them more likely to choose a particular restaurant over competitors. However, establishing a loyalty program is just the first step; the real challenge is making sure customers actually remember it exists so it drives increased interactions. Keeping your program top of mind requires consistent, timely communication that gives customers a concrete reason to engage. "You're just 10 points away from a free sandwich—stop in this week to claim it!" transforms a forgotten balance into a concrete reason to visit. The same logic applies to expiring rewards, where a simple heads-up creates urgency without requiring a discount. Beyond these nudges, high-performing loyalty programs mark moments that make customers feel recognized—a birthday perk, a "1-year anniversary" thank-you, or a notification that they've unlocked a new reward tier. ### Upsell Through Bundles Bundles are the oldest marketing trick in QSR for a reason: customers buy more when the combo feels like a deal. Pair a burger with fries and a drink at a slight discount and the average ticket climbs without anyone feeling upsold. ### Seasonal Specials (For When Times are Good and Times are Tough) By highlighting unique offerings tied to specific times of the year, businesses can create a sense of urgency and encourage customers to make purchases. Starbucks has mastered the art of seasonal marketing with summer themed drinks. But most notably with its Pumpkin Spice Latte, turning this popular fall beverage into a cultural phenomenon that generates excitement and increased foot traffic. ![nested-1764709904321.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-800f-b73b-f45a94be40b5.png) [MMS is a natural fit for these QSR campaigns](/blog/mms-in-marketing-how-and-why/); a marketing photo of a limited-time dish does the selling for you, and the message can be timed to land right when cravings hit. However, the best seasonal campaigns are those that help buffer seasonal losses. L&L Hawaiian Barbecue—a plate-lunch QSR with 200+ locations—ran an in-app lottery to fight its slow season. Every order of $20 or more earned lottery tickets, each ticket won a small prize, and every ticket also entered a drawing for larger top prizes. [As reported by LoyaltyPlant](https://loyaltyplant.com/blog/generate-lottery/), the promotion generated $20,885 in incremental marginal profit per location and fully offset a 25% seasonal decline compared to locations running no promotion. ### Offer Occasional Freebies When a customer places a delivery order over $100, consider surprising them with a complimentary treat. Whether it’s a free dessert, extra breadsticks, or a serving of your new side dish, this small gesture can go a long way. Not only does it express your appreciation for their business, but it also provides an opportunity to introduce them to new and delicious items on your menu. ### Segment QSR Customers for Better Targeting and Smarter Spend Not every customer on your marketing lists has the same relationship with your brand—so why send them the same messages? Regardless of whether you’re leaning on email or text messaging, segmenting subscriber lists allows you to tailor outreach based on what you actually know about each customer, including: - [ ] How often they visit - [ ] What they order - [ ] How they respond to promotions - [ ] Loyalty program status - [ ] Preferred QSR location - [ ] How recently they've engaged **Importantly, this type of segmentation should be dynamic, updating in real-time rather than reflecting a fixed point in time.** For instance, if a previously active customer hasn’t visited your fast food location in the last 30 days, they should automatically move into a segment that receives “win-back” messaging. Similarly, if a customer who previously frequented your Pittsburgh location now consistently visits your Columbus storefront, they should be added to that franchisees’ subscriber list. **QSR audience segmentation should impact more than your marketing messaging; it should inform your budget allocation.** When you identify your highest-value customers—those who visit frequently, spend more, or respond reliably to promotions—you can concentrate your SMS and email sends on the audiences most likely to convert. Meanwhile, you can reserve win-back messaging and incentive-heavy offers for lapsed customers who need a stronger nudge.  ![Budget_Optimizer_Visualization.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-800e-a242-ff450f29c143.png) **The result is fewer wasted sends, lower cost-per-conversion, and a clearer picture of what your marketing dollars are actually doing.** Platforms like Voxie make this level of segmentation accessible for QSR operators, even across multiple locations. Voxie's Budget Optimizer pairs dynamic audience segmentation with predictive analytics, helping brands identify which segments are worth prioritizing before a single message is sent. [**Learn about the Budget Optimizer**](/features/budgetoptimizer/)**.** ### Most Importantly, Never Alienate Your Core Audience By keeping your existing customers in the forefront of your QSR marketing strategy, you can sidestep a surprisingly common faux pas—trying too hard to market to new audiences that you turn-off existing ones. Consider these notable examples: The [**Arch Deluxe** ](https://www.eater.com/22584033/mcdonalds-arch-deluxe-burger-discontinued-marketing-flop-andrew-selvaggio)[from McDonald's](https://www.eater.com/22584033/mcdonalds-arch-deluxe-burger-discontinued-marketing-flop-andrew-selvaggio) aimed to target an adult demographic with a more sophisticated burger, and spent as much as $150 million to market it. Alas, it failed to resonate with customers, leading to its discontinuation. The marketing misstep highlighted the challenge of rebranding a family-friendly fast-food chain while alienating its core audience. ## Marketing Your QSR to New Audiences In today's competitive landscape, effectively marketing your Quick Service Restaurant (QSR) to new audiences is crucial for growth. One of the most powerful tools at your disposal is local SEO, which can significantly impact your visibility in search results and drive more customers to your establishment. ### Understanding Local SEO Local SEO refers to the practice of optimizing your online presence to attract more business from relevant local searches. For restaurants, it's vital because it helps potential customers find your QSR when they're searching for dining options nearby. **How to Optimize for Local Search** - **Build Your Google My Business Listing.** This is one of the first steps in establishing your online presence. Make sure to complete your profile with accurate information, including your address, phone number, and hours of operation. - **Choose Categories and Descriptions Wisely.** Select relevant categories for your business and write a compelling description that highlights what makes your QSR unique. - **Encourage Reviews on Google My Business.** Actively prompt customers to leave reviews on your Google My Business profile, as this can enhance your credibility and attract new patrons. - **Follow Google’s Guidelines.** Familiarize yourself with[ Google’s guidelines](https://support.google.com/business/answer/3038177?hl=en) to optimize your listing effectively. This includes showcasing your menu and setting up separate listings if you have multiple locations. - **Don’t Forget About Bing Places.** While Google is the dominant search engine, don’t overlook[ Bing Places](https://www.bingplaces.com/) for additional visibility. - **Train Franchisees to Respond to Reviews Promptly.** Franchisees should know to respond to all new reviews within 24–48 hours, have a basic framework for handling both positive feedback and common complaints, and understand the difference between a routine negative review and one—involving food safety, allergic reactions, or staff conduct—that requires immediate escalation to corporate. **Optimize Your Website** In addition to local SEO practices, ensure that your website has local information integrated throughout. If you operate more than one location, consider dedicating individual pages for each branch. This not only improves user experience but also enhances your chances of ranking higher in local searches. ### Targeted Ads Paid search and display ads are invaluable tools for QSR marketing, particularly when focused on local targeting. By strategically investing in these ads, restaurants can effectively reach potential customers in their geographic area, promoting menu items and special offers to drive foot traffic. For optimal results, it’s advisable to entrust these campaigns to experienced professionals who can navigate the complexities of ad placements and audience targeting, ensuring that your QSR’s marketing budget is used efficiently. In addition to search and display ads, paid social campaigns can unlock new opportunities for engagement. Each advertising channel has its unique strengths in connecting brands with relevant audiences. For instance, Meta's Lookalike Audiences feature enables businesses to target potential customers who share similar traits and behaviors with their existing customer base, thereby enhancing the effectiveness of advertising campaigns. ### Local Influencer Marketing Local food influencers have greater influence than their budgets would suggest because their followers actually live near your stores and trust their taste. By leveraging their credibility and reach, QSR brands can effectively engage with consumers who are more likely to trust recommendations from someone they see as a peer. ![Instagram of @thatvegetariancouple](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-8065-943f-e0b47b145403.png) When assessing which influencers can boost your QSR’s localized marketing, look beyond merely their follower count. Consider: - **Genuine local rootedness**: Do they consistently post about your city or neighborhood, or is their content geographically scattered? A creator who regularly features local spots carries far more credibility with your target audience than one who happens to be nearby. - **Engagement over reach**: A food blogger with 4,000 highly engaged followers is often more valuable than one with 40,000 passive ones. Look at comment quality, not just likes—are followers asking questions, tagging friends, and sharing? - **Audience alignment**: Does their following reflect your customer base? A creator whose audience skews toward families is a better fit for a kid-friendly QSR than one whose followers are primarily young professionals. - **Content quality and consistency**: Review their existing food content critically. Are the photos well-lit? Is the writing genuine and specific, or does it read as generic praise? Quality content reflects on your brand. ### Weighing the Pros and Cons of Coupon Sites When considering a partnership with coupon sites like Groupon or Living Social, it's essential to evaluate both the advantages and disadvantages. On the positive side, these platforms can drive substantial foot traffic by attracting new visitors to your business. This influx can lead to increased visibility and potential long-term customers. However, it's important to acknowledge the trade-off involved—partnering with these sites often means sacrificing significant profit margins. ### Craft a Local PR Strategy A seasoned PR professional can be instrumental in securing valuable coverage from local press. By leveraging their connections and expertise, they can help you gain visibility in various formats, such as listicles, human interest stories, and newspaper features. ![Pittsburgh Post-Gazette](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-80ce-aabf-f96aa8ac9d2b.png) ### Consider Cross-Promotional Marketing Campaigns for Your QSR Cross-promotional campaigns can significantly boost brand awareness and enhance the customer experience. By collaborating with other brands, you not only introduce your products to a new audience but also create a more engaging experience for your customers. For instance, when Mike’s Hot Honey partnered with Sbarro, it allowed the honey brand to reach pizza lovers who might not have been familiar with their offerings. This kind of collaboration can generate excitement and buzz around both brands. A great example of effective cross-promotion is the partnership between Del Taco and Stone Brewing, which introduced new beer-battered crispy fish tacos to their menu. Such initiatives not only attract attention but also encourage customers to explore new flavors, benefiting both brands in the process. ![nested-1764709916198.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783961515/blog/39c87981-232d-8028-887c-dcf91fe7aca8.png) ## Marketing Tips for Strengthening Your Overall QSR Brand As important as driving awareness and engagement may be, all strategies will fall short if not paired with tactical brand building. **Don’t Cut Corners in Regards to Imagery and Video.** High-quality visuals are essential in attracting customers and conveying the quality of your brand. Invest in professional photography and videography that showcases your food and ambiance, as they can significantly enhance your online presence and entice potential diners. - **Make your online menu clear and attractive.** Your online menu is often the first interaction customers have with your brand. Ensure it's visually appealing and easy to navigate, with mouth-watering descriptions that highlight key ingredients and offerings. This clarity can lead to increased orders and customer satisfaction. - **Market to the off-premise fast food customers.** Delivery and takeout now represent a significant and growing share of QSR revenue, yet many marketing strategies are still built around the in-store experience. Make sure your off-premise presence is just as polished—that means accurate, complete listings on third-party delivery platforms, photos that hold up on a small screen, and packaging that keeps food looking appealing by the time it arrives. Where possible, give customers a reason to order directly rather than through a third-party platform, whether that's a modest discount, loyalty points, or simply a faster checkout experience on your own app or website. - **Consider the packaging and presentation of the food.** The way your food is packaged and presented plays a significant role in customer perception. Evaluate whether your packaging aligns with your brand identity and enhances the overall dining experience. Thoughtful design can leave a lasting impression and encourage repeat business. - **Curate and display UGC across various digital platforms** User-generated content (UGC) can be a powerful marketing tool for QSRs. Showcase authentic customer experiences on your social media and website to build trust and engagement. Encouraging patrons to share their moments with your brand fosters community and can attract new customers. - **Align Your sign, storefront, and general atmosphere to your USP** Consistency is key in branding. Make sure that your signage and storefront reflect your unique selling proposition (USP), creating a cohesive image that resonates with your target audience. Don’t forget your logo—it should be prominently displayed and easily recognizable to reinforce brand identity. ## How to Increase the Likelihood of Marketing Campaign Success To enhance the effectiveness of your QSR’s marketing campaigns, consider the following strategies: ### Leverage Data Whenever Possible Utilizing data is crucial for informing your QSR marketing strategies. Insights into foot traffic patterns and top-performing menu items can guide your decisions. Additionally, collecting data on past marketing campaigns can help refine future efforts. Tools like surveys can provide valuable feedback. ### Gather Qualitative Feedback Understanding customer perceptions is key. Engage in social listening to capture sentiments about your brand. Insights from individuals closer to customers, such as franchisees and employees, can offer invaluable perspectives. Conducting focus groups can also provide deeper insights into the effectiveness of your marketing initiatives. ### Monitor Competitors’ Tactics Staying informed about competitors is essential. Subscribe to their SMS feeds and follow them on social media to keep track of their marketing strategies and tactics. ### Diversify Your Tactics and Budget Effective QSR marketing efforts should be multi-faceted. A diversified approach will help reach a broader audience and optimize your marketing budget for maximum impact. ### Build a Well-Integrated Tech Stack Your marketing is only as strong as the systems behind it. A POS system, CRM, loyalty platform, and SMS tool that don't communicate with each other create data silos that make personalization, attribution, and campaign management needlessly difficult. For QSRs, prioritizing integrations between these core systems means customer data flows where it's needed—so that a purchase in-store can trigger an SMS follow-up, a loyalty milestone can prompt an automated reward, and campaign performance can be measured against actual revenue. Read about the [Best Software for QSRs: POS & Other Restaurant Management Tools](/blog/best-software-for-qsrs/). ### Utilize Technology for Enhanced Customer Experience Leveraging technology can greatly enhance customer interactions. Platforms like Voxie enable you to provide an exceptional customer experience. The Voxie SMS platform offers intelligent audience segmentation, in-depth personalization, and two-way communication, allowing you to foster meaningful relationships with your customers rather than merely sending out ineffective mass messages. [**Click here to learn more about how Voxie caters to restaurants’ SMS needs**](/industries/restaurants/)**.** ## TL;DR To effectively strengthen your Quick Service Restaurant (QSR) brand, focus on high-quality imagery, a clear and attractive online menu, and consistent branding across all platforms. Consider collaborating through cross-promotional campaigns to tap into new audiences and enhance customer experience. Collect and leverage data to inform your marketing strategies, while actively seeking qualitative feedback from customers. Keep an eye on competitors' tactics and diversify your marketing efforts to reach a broader audience. Embrace technology, such as SMS marketing platforms, to personalize customer interactions and foster loyalty. ### Ready to elevate your QSR’s marketing strategy? Request a demo to experience firsthand how Voxie can transform your customer interactions and enhance your overall marketing efforts. Discover the power of action-triggered SMS campaigns, zero-party data collection, and unique grouping capabilities, making Voxie the most effective tool in your marketing stack! --- # The Anatomy of a High-Converting Marketing Text: 11 Quick Wins - Published: 2026-07-13 - Canonical HTML: https://www.voxie.com/blog/anatomy-of-converting-marketing-texts/ --- The larger your subscriber list, the more each text message matters. After all, every text you send has a price tag attached; strong messages earn it back many times over, and weak ones just stack the bill higher across your entire list. Most marketing texts underperform for the same few reasons: - They run long - They bury the offer - They lack deadlines or innate urgency - They lean on emojis - They land at the wrong time Each of those habits costs you twice: customers who don't act, and a bigger per-message bill. To see these principles in practice: **Before:** Hello valued customer! We are excited to announce that our store is having a wonderful sale event this weekend with many great deals available on a wide variety of products, so please come visit us soon to take advantage! **After:** [Brand]: Weekend sale 🎉 25% off everything, today + tomorrow only. Shop now: [link]. Reply STOP to opt out. Same intent, but one of them merely gets read, while the other drives sales. ## Voxie’s Cheat Sheet to Effective Text Messages | **What works** | **Why** | | -------------------------------- | --------------------------------------------------------------- | | Pick one goal per message | A text that asks for three things gets none of them. | | Put your brand name first | Unknown senders get opted out. | | Lead with the offer | The first line decides whether they keep reading. | | Keep it to 160-300 characters | Shorter messages get read. Longer ones cost more to send. | | Limit emojis to one | A single emoji can triple the cost of a message. Details below. | | Give a real deadline | "Today only" drives action. No deadline, no urgency. | | Send 9 a.m. to 7 p.m. local time | Off-hours texts read as intrusive. | | Text 2 to 4 times a month | Quieter and they forget you. Louder and they opt out. | | Make opting out easy | It's a legal requirement, and clean lists perform better. | ## Start with the one thing you want them to do Every text should have a single, obvious goal: redeem an offer, book an appointment, reply with a keyword, visit a link. If you're trying to do three things in one message, you'll do none of them. Decide the action first, then write backward from it. ## Lead with the value, not the warm-up People decide whether to keep reading in about two seconds, so front-load the good part. - **Weak:** "Hi! We hope you're having a great week. We wanted to let you know that we're running a promotion..." - **Strong:** "20% off your next order today only 🎉 Use code SAVE20:" The pleasantries feel polite, but on SMS they're just clutter between your customer and the reason you texted them. ## Keep it short and scannable Aim for one clear idea per message. We recommend keeping messages concise, in the 160 to 300 character range. Not because longer messages won't send, but because shorter ones get read. If you need more room, put the most important words first so the message still works in the preview. Keep in mind that any message exceeding roughly 900 characters may run into deliverability issues, and it will be more costly to send. ## Always identify yourself Open with your brand name so there's no "who is this?" moment. A customer who can't place who's texting them is a customer reaching for the opt-out. "Voxie:" or "[Brand] here:" at the start does the job. ## Make the call-to-action impossible to miss Tell them exactly what to do and how. "Reply YES to claim," "Tap to shop," "Show this text at checkout." Vague CTAs like "learn more" leave people guessing. Specific verbs win. ## Create a reason to act now SMS rewards urgency because it's an immediate channel. A deadline ("today only," "ends at midnight," "first 50 customers") gives people a reason not to swipe away and forget. Use this honestly. Fake urgency erodes trust fast. ## Personalize when you can A name, a past purchase, a location, a birthday. Even small touches make a message feel like it was meant for one person instead of blasted to ten thousand. "Happy birthday, Sam, here's a treat 🎁" outperforms a generic greeting nearly every time. ## Use emojis with a light hand A well-placed emoji adds warmth and draws the eye. A message that looks like a ransom note of party hats does the opposite. One or two, tops. ## Mind the timing A text at 7 a.m. or 11 p.m. reads as intrusive no matter how good the offer is. We recommend sending between 9:00 a.m. and 7:00 p.m. in the customer's time zone to stay within safe sending hours. Within that window, late morning and early evening tend to perform best. ## Find the right frequency How often you text matters as much as what you say. Go too quiet and contacts forget who you are, which drives up opt-outs the next time you do reach out. Send too often and you become noise. We recommend at least one message a month as the floor to keep a contact warm and engaged, with two to four messages a month being the true sweet spot. That cadence keeps your brand top of mind without wearing out your welcome. ## Make opting out effortless Every message should make it easy to leave (typically "Reply STOP to unsubscribe"). It's good manners, it's a legal requirement, and a clean, respected list outperforms a big, annoyed one every time. ## More examples, good and bad Here's how these principles play out across a few real-world offers. **Arby's — BOGO fries** - ❌ "Hello from Arby's! We wanted to share that for a limited time we are offering a special deal on our curly fries where you can buy one order and receive a second one at no additional cost, so stop by today!" - ✅ "Arby's: BOGO curly fries 🍟 Buy one, get one free, today only. Show this text at the counter. Reply STOP to opt out." **Why it works:** The good version names the brand, leads with the offer, sets a clear deadline, and tells the customer exactly what to do. **British Swim School — $50 off your first month** - ❌ "Hi there! British Swim School here because we have an exciting opportunity for new families who are interested in swim lessons to save some money when they decide to enroll with us." - ✅ "British Swim School here: Sign up this week and get $50 off your first month 🏊 Enroll now: [link]. Reply STOP to opt out." **Why it works:** The weak version buries the offer behind a warm-up. The strong one puts the savings and the deadline right where the eye lands. **Heights Wellness — first month free** - ❌ "Greetings! We are running a HUGE membership promotion this month and would love for you to consider becoming a member at Heights Wellness to take advantage of our great offer." - ✅ "Heights Wellness: Join this month and your first month is free 💪 Limited time. Claim it here: [link]. Reply STOP to opt out." **Why it works:** Same offer, far more urgency. The customer knows the brand, the deal, the deadline, and the next step in one glance. **The Little Gym — Parents Night Out** - ❌ "Hello parents! The Little Gym is excited to let you know that we will be hosting one of our popular Parents Night Out events this coming Saturday evening, which is a great chance for your little ones to have some fun while you enjoy a night to yourselves." - ✅ "The Little Gym: Parents Night Out this Sat 5-8pm, just $50 🎉 Kids must be bathroom independent. Spots filling fast, book now: [link]. Reply STOP to opt out." **Why it works:** The good version packs the key details (date, time, price, requirement) into a scannable message and uses real scarcity to drive the booking. ## The quick checklist Before you hit send, run through these: - One clear goal, one clear CTA, and a reason to act now - Brand name and value up front - Concise, 160 to 300 characters (and never over ~500) - Personalized where possible - Emojis used sparingly - Sent between 9:00 a.m. and 7:00 p.m. in the recipient's time zone - Part of a healthy cadence (2 to 4 messages a month) - Easy opt-out included Nail these and you'll be writing texts people actually look forward to, which on a channel this personal is the whole game. --- # Why Omnichannel Platforms Fail Enterprise-Level Texting Needs > Why enterprise brands need a texting platform built for the channel, not an all-in-one that treats SMS as an afterthought. - Published: 2026-07-11 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/why-omnichannel-tools-fail-enterprise-sms/ --- Omnichannel marketing platforms are designed to run every channel—email, push, in-app, social, and SMS—from one system. That breadth is the whole appeal, and for a business where texting is a minor channel, it's a reasonable trade. Enterprise brands aren't that business. For an enterprise running texting across hundreds or thousands of locations, SMS carries real revenue and real regulatory weight, and the platforms managing it were never engineered for that load. The result: the channel keeps underperforming, and it's the one an enterprise can least afford to get wrong. **Enterprise franchise brands can’t afford to treat text like a supporting channel. It's where enrollment, scheduling, loyalty, win-backs, and daily conversations happen across every location.** An operation at that scale needs an enterprise AI SMS platform built for the channel. Tools designed to do a little of everything keep coming up short on the one channel that has become load-bearing. ## Omnichannel Platforms Broadcast, But Texting Done Right Is a Conversation The issue starts with how omnichannel platforms are built, not their feature lists. The mismatch: 🗣️ **How an all-in-one platform sees SMS: a destination** You build an audience, compose a message, and route it to the text channel the same way you would route it to email or push. The whole system is organized around the outbound send: schedule it, deliver it, count the opens. 👥 **How customers actually use texting: as a conversation** [Roughly 98% of texts are opened](/blog/sms-vs-email/), the large majority within minutes. Unsurprisingly, engagement rates are also higher, with people often replying the way they reply to a friend. The "blast" design suits email, where the relationship is largely one-directional and a campaign's job is finished the moment it lands in the inbox. Texting is the opposite: the value shows up in what happens _after_ the customer writes back. When a platform's architecture has no real concept of the reply, every two-way capability has to be bolted on afterward. ### Broader Direct Marketing Tools Fall Short the Moment a Customer Replies An inbound message has nowhere natural to go, so replies pile up in an under-built inbox sorted by recency. Multiply that across hundreds of locations and it gets expensive: - A new enrollment lead sits in the same undifferentiated queue as a routine schedule change and a complaint. - The highest-value conversations get buried under operational noise. - The revenue leak stays invisible, because no one can see the conversations they're missing. ### A Platform Built for Texting Starts From the Reply - [**Intelligent Inbox**](/features/intelligentinbox/) categorizes every conversation by topic and action state, so a franchisee opens the app to a command center—six enrollment-ready leads, four tour inquiries, eight schedule changes—with revenue opportunities already at the top. - [**Conversational Intelligence**](/conversational-intelligence/) reads tone and intent on inbound replies and routes them to the right person while the moment is still live, so a frustrated customer gets a fast recovery and a happy one gets asked for a referral. ## Compliance Is a Liability That Now Sits With Marketing Enterprise texting in the United States runs on machinery that omnichannel platforms sometimes hide inside a black box: - **A2P 10DLC** brand and campaign registration - **Carrier trust scores** that govern how many messages get through, and the throughput limits that come with them - **The**[ **CTIA Messaging Principles and Best Practices**](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms) that carriers enforce - **TCPA rules** carrying[ statutory damages from $500 per message up to $1,500 for willful violations](https://www.fcc.gov/sites/default/files/tcpa-rules.pdf) One non-compliant send to a few thousand contacts can cost more than a year of platform spend. That used to be legal's problem, but now it's marketing's. The question a brand should ask isn't whether a platform "supports compliance," as most check that box. The question is who owns the carrier relationships, who monitors deliverability as a discipline, and who can tell you why your messages started getting filtered last Tuesday. When throughput throttles or a campaign registration stalls on an omnichannel platform, marketers are often left staring at a delivery number with no visibility into the carrier layer beneath it and no clear path to a fix. An SMS-exclusive tool is much more likely to own that layer. For example, Voxie manages opt-outs and consent centrally across every location, so an opt-out on one number applies everywhere and a single franchisee's mistake doesn't become the brand's legal problem. Here's what nobody selling an all-in-one will tell you: on their platform, your most regulated channel is somebody's side project. And when it breaks at enterprise scale, you're a support ticket behind their flagship products. For a channel carrying this much legal exposure, that's a risk I wouldn't accept. Shane Welch VP of Customer Experience, Voxie ## With Omnichannel Tools, SMS Competes With Other Channels on Product Roadmaps Inside a company that sells email, push, web, in-app, and SMS as one bundle, every one of those channels competes for the same finite pool of engineering and product time each quarter. For most omnichannel vendors, texting isn't the flagship or revenue center, meaning texting rarely wins that competition. However, a SaaS company whose entire product is texting has no other channel to divert attention toward. Every release cycle, every research dollar, and every new capability goes into that one thing. Give it a few years and the performance gap isn't a feature or two, but rather the whole product. ## "One vendor" Concentrates Your Risk Rather Than Reducing It Consolidation gets sold as prudence. Fewer contracts and fewer logins ultimately result in “one throat to choke.” However, this widely celebrated upside has its less-discussed vulnerabilities. **Putting your most time-sensitive and most heavily regulated channel inside a platform that treats it as ancillary concentrates your risk on the exact capability that the vendor is least focused on.** When texting breaks on a bundled platform, your most urgent channel becomes a support ticket competing for attention behind products more widely used. **"But we need everything connected in one place"** The desire to centralize all data is arguably the strongest objection to utilizing multiple purpose-built tools within a marketing tech stack. The fear is reasonable: if texting lives on a separate specialized platform, don't you end up with a fragmented stack, disconnected data, and no way to build a coherent customer journey across channels? A unified customer experience doesn't actually require one platform, but rather to have your systems share data reliably and in real time. Manually managed and pressure-tested integrations solve this. When a customer buys at the register, earns loyalty points, or fills out a form, that data can move straight to the tools that need it. A texting platform that connects deeply to your POS, loyalty, and CRM does the same, plugging into your stack while staying the best tool for the one job it does. ### Deep Integration Builds Better Journeys Than a Shallow All-in-One The Voxie team handles all integrations so POS and loyalty platform data can trigger flows and personalize messaging. The text engagement data can feed into CRMs and other tools to further build out customer profiles. Doors that open through tactical integration include: - **Closed-loop attribution:** A redeemed offer can be traced back to the exact subscriber who received the text, so texting stops being nebulous and becomes a revenue number you can defend. - **Behavior-triggered win-backs:** A lapsing loyalty member can trigger an automated win-back the moment their behavior signals churn. - **Personalized, real-time content:** A points-expiration reminder can populate with a member's real balance and their usual order, pulled live from the systems that hold that data. That's real omnichannel: data moving between systems the moment it changes, not five logos on one invoice. ### You Don't Have to Build the Connections Yourself Architecture aside, the practical worry is who builds and maintains all those connections. Voxie takes that off the table directly by handling integrations on the customer's behalf. The Customer Success team configures the connections to your existing stack, builds the initial programs, and manages the technical lift. For larger brands, Voxie can go a step further and work hand in hand with in-house engineers to equip a brand's own app interfaces with Voxie Intelligence capabilities. The governance and the intelligence live inside the branded experience the company already controls. The result is a connected stack alongside a platform purpose-built for texting. ## What Separates an Enterprise AI SMS Platform From a Generic One: The Data Nearly every platform now claims some form of artificial intelligence, which makes the claim itself a weak differentiator. **What matters is the data the tool was trained on.** Predicting who will act on a specific text, at a specific location, in response to a specific offer, requires text-channel behavioral data in serious volume. A platform spread across five channels divides its AI’s bandwidth accordingly, meaning its intelligence will not be fully optimized on the latest behavioral trends. **Comparatively, Voxie Intelligence is built on more than a billion text messages analyzed across thousands of franchise locations.** That foundation lets the [Budget Optimizer](/features/budgetoptimizer/) forecast a campaign's likely return before a dollar is spent. It lets Intelligent Segmentation surface the highest-propensity contacts at each individual location. And it lets the [Intelligent Inbox](/features/intelligentinbox/) distinguish revenue-driving conversations from routine ones based on text-specific mannerisms. A model trained across every channel may optimize for the average across all of them; one trained specifically on texting does not. ## Omnichannel’s SMS Features Aim for Good Enough to Buy, Not Good Enough to Win There is an uncomfortable reality in most platform evaluations: omnichannel SMS is usually good enough to pass procurement. It sends, it schedules, it checks the box on the RFP, and for a channel you barely use, good enough is exactly right. Texting isn't that channel anymore. It's the channel customers read in real time and actually reply to. It carries your enrollment leads, your loyalty revenue, and the daily two-way conversations that drive local activity. On a channel this central to an enterprise-sized business, an adequate tool carries a cost that never appears as a line item. It appears instead as buried leads, filtered messages, compliance exposure, and generic campaigns that underperform. Voxie—the only texting platform built for franchises—gives enterprise brands sophisticated capabilities, all bundled within an easy-to-use interface. Every innovation and product release is designed to help customers manage their text marketing and two-way communications with greater efficiency and measurable success. To learn more, we encourage you to read case studies from customers like [Sonic](/case-studies/triple-redemption-rates/) and [the Learning Center](/case-studies/the-learning-experience/) or to schedule a demo with our team. --- # Why Franchises Shouldn’t Use Cookie Cutter Texting Platforms - Published: 2026-07-09 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/why-franchises-should-not-use-generic-texting-platforms/ --- Almost every text marketing platform is built on the same assumption: one business talking to its customers. Franchises are different; it is two parties, a brand and its operators, talking to the same audience from differing perspectives. Corporate owns the brand, the compliance risk, and the strategy. Franchisees own the local relationships that turn a message into a sale. **A texting platform designed for a single business can serve one of those parties well, but rarely both at once.** **In franchise SMS marketing, that mismatch is where generic texting tools lead to:** - **Operational inefficiencies** - **Missed opportunities to capitalize on localized connections** - **Higher risk of a compromised brand voice** **What we mean by “cookie-cutter texting platform”** Most tools fall under what we consider to be _cookie-cutter texting platform_s. They may have highly sophisticated campaign building and operational capabilities, but they are built to serve a wide variety of business types. And, for many business models—ecommerce, B2B, and single-location businesses—this works. However, franchises have more nuanced needs than most tools are designed to serve. This shows up in everything from the reporting structure to the billing routing to the user access levels. Built-in mechanisms that a franchise would rely upon to preserve the brand voice are deprioritized by generic texting platforms. ## Why a franchise is two operations, not one That division of labor goes deeper than it first looks. Neither party can do the other’s job: corporate cannot hold a personal conversation with a customer in a town it has never visited, and a franchisee cannot set brand-wide compliance rules or negotiate carrier registration. For example, with a seasonal promotion, the brand sets the offer and the compliance rules. However, the franchisee in a college town knows to time it around move-in week, while the one near a retirement community would not. Strip out either contribution and the campaign underperforms. 💡 **Good franchise texting depends on letting each party do its part without stepping on the other.** Corporate sets strategy and guardrails; franchisees execute locally inside them. A platform built for a single, undivided business has no way to represent that division of labor, so it forces the network to choose which party it serves. ## Where generic platforms fail franchises: the structure A generic tool gives a franchise one flat container to run a layered organization, so the structure has to be recreated by hand, leading to: - **Contacts and data are not naturally segmented by location.** Matching the tool to your organization means constant manual tagging to imitate a hierarchy it never understood. The tags tend to break the moment someone reorganizes a region or an owner buys another store. - **Permissions collapse into a flat admin-or-user switch.** Novice franchisees versus experienced ones should not have the same editing and sending permissions inside the platform. Similarly, a franchisee with ten locations will appreciate different types of reporting than a single-location operator. With generic texting tools, people end up with far more access than their job needs, or far too little to do it. - **Billing runs through a single account.** Corporate-funded and franchisee-funded sends get separated with spreadsheets and chargebacks after the fact. No one is ever quite sure the split is right, and reconciling it eats time every cycle. **What franchises need instead:** an account structure that mirrors the franchise itself, with owners, regions, and locations built in, role-based permissions down to the individual user, and billing that routes to whoever actually pays. ## The control versus local relevance problem Faced with brand risk, many franchises prevent franchisees from texting at all and have Corporate write every outbound message. It stays on-brand, but it gives up localization and the results that come with it. Voxie's analysis of more than a billion franchise texts found that market-specific messaging roughly doubles engagement for quick-service restaurants. A national message from an unfamiliar number simply does not land the way one from the neighborhood store does. Purpose-built franchise texting makes this a solved problem, in two ways: - **Franchisees localize, while the brand keeps quality control through AI approvals.** Franchisees write and send their own local messages, and AI-based content review checks each one against brand and compliance rules before it goes out, so local voice never comes at the cost of oversight. - **Corporate localizes centrally.** Franchise-specific software lets the brand localize on franchisees' behalf, sending national campaigns from each location's own local number with location-specific references built into approved templates. ![Text_Marketing_Trilemma_for_Franchises.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783647646/blog/39987981-232d-80aa-941a-ebe6dd8d5e5f.png) ## The compliance and brand governance problem Text marketing sits under the TCPA and a shifting patchwork of state laws, with statutory penalties that run from $500 to $1,500 per message. But that's not the only risk—franchisees can text with the wrong language or simply misrepresent the brand on the whole. With a generic, "cookie cutter" platform, franchises must choose one of three routes, all with their limitations: - **Corporate handles all messaging, prohibiting franchisees from participating.** Compliance stays tight, but the brand loses local voice and buries its franchisees' ability to drive revenue. - **All franchisee-written texts are manually approved by Corporate.** Oversight is preserved, but the approval queue delays time-sensitive sends and consumes staff hours that scale with every new location. - **Franchisees text independently with no real-time oversight.** The local voice returns, but so does the exposure: one non-compliant or off-brand message reaches customers who blame the brand, not the location. Each route forces a franchise to sacrifice compliance, speed, or brand control. Purpose-built franchise texting removes the tradeoff by governing at the brand level rather than message by message: - **Platform AI enforces the brand rules before a send, not after.** AI-based content review flags off-brand or non-compliant language in real time, giving franchisees the freedom to write without turning Corporate into a manual bottleneck. - **Provided templates can be semi-modified by trusted franchisees. The brand can arm franchisees with messaging proven to convert and, more importantly, dictate which elements are fixed vs. fluid.** - **Compliance is managed centrally, not left to each franchisee.** Consent and opt-outs are handled brand-wide, applied automatically across every number a customer might be reached from, so no single location can put the whole brand at legal risk. - **Corporate keeps a network-wide view.** Every scheduled campaign is visible before it goes out, with the ability to edit or pull any send, so oversight is proactive rather than reactive cleanup. ## The conversation visibility problem Two-way conversations are where service franchise revenue is won: enrollment leads, appointment requests, tour inquiries, estimate follow-ups. While numerous texting tools offer text communication, they lack multi-level visibility so each inbox is in its own silo. - **Corporate has no visibility into franchisee conversations.** It funds lead generation but cannot see which locations reply fast, which let leads sit, or how any given conversation was handled. This means they cannot step in, coach, or catch a problem before it costs a sale. - **Any consolidation of engagement metrics is highly manual.** Conversation data lives location by location, so Corporate cannot easily compare response times, spot why one location converts at twice the rate of another, or turn what the top performers do into a playbook for everyone else. Purpose-built franchise texting connects the two: 🌐 **Shared visibility between Corporate and each inbox.** Corporate can see into local conversations without taking them over. The franchisee still owns the relationship while the brand keeps oversight and can identify individual training needs. 📊 **Ecosystem-wide data aggregation.** Conversation and response data rolls up across locations, regions, and owner groups. Corporate can benchmark performance and turn the leaders' habits into playbooks. ## Billing can be surprisingly inconvenient In a franchise, it’s common for the brand to pay for any text sent by an individual franchisee is billed to that franchisee. And yet a cookie-cutter platform bills it all as one account. That leaves someone reconciling who owes what with spreadsheets and chargebacks after the fact. Purpose-built franchise texting routes billing to match: the brand pays for the brand's texts, each franchisee pays for their own. No reconciliation, no chargebacks. ## What to look for in a franchise texting platform If you are evaluating platforms, the useful question is not which one has the longest feature list. It is whether the software is built around how a franchise actually operates: separate owners, regions, and locations acting as one brand. A few checks separate the two: - Ask to see the account model. Are owners, regions, and locations first-class, or tags bolted on later? - Confirm that permissions, sending, and billing all follow that same structure. - Check that compliance and campaign oversight are centralized across every number, not left to each location. - Look at whether you can measure conversations and performance by location, region, and owner group. Voxie is the only texting platform built exclusively for franchises, and it is built to answer yes to all of them: - **Franchise hierarchy** builds owners, regions, and locations into the account, so permissions, sending, and billing all follow your real structure. - **Brand Standards and AI content review** enforce brand and compliance rules before a send, so franchisees keep a local voice without becoming a risk. - [**Intelligent Inbox**](/features/intelligentinbox/)**,** [**Message Hub**](/message-hub/)**, and** [**Conversational Intelligence**](/conversational-intelligence/) surface revenue conversations, give Corporate shared visibility into every inbox, and resolve as much as 90% of routine questions automatically. - [**Budget Optimizer**](/features/budgetoptimizer/) **and franchise-structured reporting** target spend and break performance out by location, region, and owner group. - [**Voxie Intelligence**](/features/voxieintelligence/), trained on more than a billion franchise texts, and a dedicated success team handle setup, integrations, and rollout. Nationwide franchise systems, including [**The Learning Experience**](/case-studies/the-learning-experience/) and [**Sonic**](/case-studies/triple-redemption-rates/) have already transitioned their text marketing operations to Voxie and seen results. If your current platform is making your franchise work around its limits, it is worth seeing one built the other way around. Schedule a demo with Voxie, or read our [Text Message Marketing Playbook for Franchises](/blog/sms-marketing-playbook-for-franchise/) to go deeper. --- # Text Messaging Software For Franchises: Find the Right Platform For Your System > Compare the best text messaging software for franchises in 2026. A workflow-by-workflow guide to franchise SMS platforms for corporate teams, local owners, and industry-specific operators. - Published: 2026-07-09 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/text-messaging-sms-software-for-franchises/ --- The localization and scale that make a franchise model powerful can also make it unwieldy. After all, a system has to speak with one brand voice across hundreds of independently owned locations, stay compliant when corporate and franchisees are both sending, and give every location a local feel without losing central oversight. The majority of generic text messaging software was not built for any of that. It's for this reason that we compiled this list of text marketing software that is particularly well-equipped to meet the needs of franchise systems. Yes, as the only platform built solely for multi-location businesses, Voxie is the best. But there are reasons to consider others, whether you're seeking a budget-level solution or want one that caters to your specific industry. ## What franchises should prioritize in a text messaging tool - **Corporate, owner, and location as separate tiers.** Can the tool model the organizational chart? A regional owner with twelve units should be able to see those twelve and nothing else. Simultaneously, corporate teams should have all-encompassing visibility into [scheduled text campaigns](/blog/sms-marketing-playbook-for-franchise/) and [shared inboxes](/blog/shared-sms-inbox-management-for-franchises/). - **A local number for every location.** Can each store text from its own area code, so the message looks like the neighborhood location and not a corporate shortcode? - **National campaigns that localize automatically.** When the brand team sends one campaign, does it deploy through each location's own number and personalize to local data? Voxie's own research suggests that localized messaging can more than double click-through rates. - **Location grouping for targeted sends.** Can locations be bundled by ownership, region, or who is running a given promotion? This lets corporate target the right subset instead of all-or-nothing. - **Brand-level opt-out suppression.** When a customer opts out at one location, are they suppressed across every location's number? Without it, one franchisee's mistake can become brand-wide legal exposure. - **Corporate-approved templates that can be adapted by permitted users.** Can corporate share message templates? Moreover, can they dictate who can modify what within the platform? Having such settings allows the brand team to entrust editing to experienced franchisees while keeping tighter reins on newer members. - **Reporting that rolls up and drills down.** Does the data aggregate for corporate and break out to a single location for the owner, in the same view? - **Billing that separates franchisor and franchisee.** Can the platform route cost so the brand funds its own campaigns and each franchisee funds theirs? See how Voxie answers the call by catering specifically to franchises. ## Franchise-friendly text messaging software at a glance | **Platform** | **Best for** | **Main tradeoff** | **Type** | | ----------------- | ------------------------------------------------------------------------------------- | ------------------------------------------------ | --------------------- | | Voxie | Franchise-wide governance: franchisors needing corporate control plus local execution | Custom-priced; overbuilt for a lone location | Text-first | | Salesmsg | Sales-led texting for CRM-heavy teams in HubSpot or Salesforce | Built for reps, not franchise governance | Text-first | | Project Broadcast | Local-owner campaigns for a single franchisee | Thin on corporate oversight | Text-first | | Brevo | Marketing across email, text, and WhatsApp in one stack | A campaign channel, not a two-way inbox | Omnichannel | | Attentive | Retail spanning physical stores and ecommerce | Channel at scale, not location governance | Omnichannel (SMS-led) | | Canary | Hotel guest messaging tied to operations | Hotel-specific; not general texting | Workflow platform | | HiJiffy | AI, multilingual guest communication for international hotels | Irrelevant outside hospitality | Workflow platform | | Follow Up Boss | CRM-native texting for real estate brokerages | Not a standalone texting platform | Workflow platform | | Smarter Contact | Real estate prospecting and follow-up | Pricier and more specialized than simple texting | Text-first | | Clearstream | Church texting for Planning Center users | Church-specific | Text-first | | Text In Church | Church guest follow-up across text, email, and calling | Too specialized for plain blasts | Omnichannel | | Tatango | High-volume nonprofit fundraising | Too much for a small nonprofit | Text-first | | GetThru | Nonprofit peer-to-peer outreach at scale | Not a broadcast marketing tool | Text-first | | TextUs | Recruiting texting for staffing agencies in an ATS | Value depends on ATS fit | Text-first | | Paradox | AI hiring automation for high-volume franchise roles | Recruiting automation, not text marketing | Workflow platform | ## The best text messaging software for franchises ### Voxie: best for franchise-wide text messaging governance Every multi-location brand knows the tension: pull all texting into corporate and you get compliance and brand safety, but you lose the local speed and personalization that make text messaging work. Leave it to franchisees and you get local relevance, but also fragmentation, blind spots, and potentially TCPA violations. ![Text_Marketing_Trilemma_for_Franchises.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1783647650/blog/39987981-232d-8071-90e0-e01fd4d82cbd.png) Voxie partnered with franchise thought leaders to understand these issues and engineer software solutions so brands don't have to compromise. **Corporate sets the guardrails, franchisees execute locally.** Corporate owns the infrastructure, platform configuration, compliance rules, approved templates, and performance oversight. Meanwhile, franchisees respond to their own customers and personalize within those limits. **Corporate can lift its weakest locations without holding back their best.** Because proven campaigns can be built once and deployed across the network, a brand's strongest playbook stops living only in its top franchisees' heads. For example, The Learning Experience, the childcare franchise, ran an automated, multi-step lead-nurture sequence across its 600 locations. Every center—not just the most proactive ones—followed up with inquiries the same way. In turn, locations saw a 28% increase in enrollment, 30% revenue growth, and a 2x lift in customer lifetime value. **Voxie pairs behavioral and localized targeting with system-wide efficiency.** This manifests itself across a number of Voxie platform features, but arguably none more than in the Budget Optimizer. Here, users can see audience segments based on their potential and stage of the lifecycle, paired with the estimated ROI of a targeted campaign. More importantly, this software capability is available to individual franchisees so they can optimize their own text marketing budgets. **The intelligence is trained on franchise data, not generic SMS.** Voxie's AI layer—[Voxie Intelligence](/features/voxieintelligence/)—is built on more than a billion text messages analyzed across thousands of franchise locations. Brands can merge this industry knowledge with their own brand guidelines to help the tool's AI flag weak texts and coach franchisees on how to improve them. Voxie is deliberately narrow about who it serves: franchises and multi-location businesses with physical storefronts. It is particularly optimized for restaurants and service brands, with names like Sonic Drive-In, Edible Arrangements, and The Learning Experience on its roster. **The tradeoff:** The full potential of this text messaging platform will only be felt if used by multiple locations. The cost and infrastructure could be "overbuilt" for franchisees managing their SMS independently and seeking software solely for their usage. Voxie's pricing is scaled to number of locations, platform cost, and segments sent. We work directly with customers to land on the pricing model that fits how their system is built and how they run campaigns. That works in a brand's favor, but it also means there is no set package price to compare against the other tools here. Another consideration? Voxie currently caters to US-based brands rather than international. [Learn more about all the ways Voxie supports Franchise texting efforts](/industries/franchise/) ### Salesmsg: consider for sales-led texting inside the CRM Salesmsg is built for the individual rep: an SMS-and-calling layer that lives inside HubSpot or Salesforce, so a salesperson can text, call, and log all of it against the contact record without leaving the CRM. It's a smart, affordable texting tool for service franchises that want efficiency in their one-to-one communications, but not necessarily the best platform for brands seeking comprehensive solutions. CRM-native franchise teams will appreciate: - **Opt-outs write back to the CRM.** When a contact opts out, that status posts to HubSpot as a property on the contact record, so consent stays with the rest of your customer data instead of in a separate texting tool. Most tools get this wrong. - **It can be activated from within the CRM.** Texts fire from inside Workflows, conversations land on the contact timeline, and an org owner connects it once for everyone. - It works as a two-way inbox, not a broadcast tool, so each reply goes to the rep who owns the contact. On pricing, the advertised number hides what a franchise will actually pay. It starts around $25 a month for an entry tier of message credits and climbs with volume. On top of that, seats are billed per user, extra numbers carry a monthly fee, and 10DLC registration fees apply. Unused credits do not roll over, and a single long message can quietly burn two or three credits. **The tradeoff:** Salesmsg is built to manage conversations, not to govern a network. There is no corporate-versus-franchisee permission model and no location roll-up out of the box. If a franchise wants to use texting to do more than nurture leads one-on-one, this is not the optimal platform. ### Project Broadcast: best for the individual franchise owner Where Voxie is built for the complexities of a franchise system, Project Broadcast can meet the needs of individual franchisees who handle texting independently. It lets that owner run local campaigns without an enterprise platform or a marketing team behind them. It is approachable, and it handles the basics well. What stands out at this price point: - **Built-in landing pages:** A local operator can stand up an opt-in page without buying a second tool, something most texting tools at this level skip. - **Keywords, tags, and a full spread of campaign types:** broadcasts, drip, calendar, anniversary, countdown. The thing to understand before buying is the credit model: how credits are priced, whether they roll over, and what media-rich messages cost, because that is where the real monthly number comes from. **The tradeoff:** This texting tool is not built for corporate-level work with nuanced views and platform access levels. A brand that needs to govern hundreds of owners will outgrow this platform all too quickly. ### Brevo: a viable platform for franchises wanting a "jack of all trades" platform We've all heard the expression "jack of all trades, master of none." This applies to software just as much as it does people; a platform that divides its attention across multiple needs will find it hard to rival the individual capabilities of a more focused solution. Still, there are upsides to an all-encompassing omnichannel platform, especially for franchises that deprioritize texting. For such brands, Brevo is a worthy choice. It started in email and grew into a broader engagement suite, and texting fits the same pattern. You send it from inside an automation workflow, alongside the email and the WhatsApp message, instead of running it as a two-way conversation hub. There is no standalone pricing plan; you buy prepaid credits in packs, and they do not expire. The per-message price varies by recipient country and message length, and some countries require sender-ID registration. For a brand that thinks in lifecycle journeys across channels, that is a clean fit and a single place to manage consent across email and text together. Another upside? Brevo is equipped to handle multi-national franchises. Oliviers & Co used Brevo to centralize their data for improved segmentation, leading to 40% more actionable leads in France while simultaneously recovering 10% more contacts in the USA. **The tradeoff:** Brevo is built for outbound omnichannel campaigns, not the text-first, reply-and-route, location-by-location inbox work that defines franchise texting. If two-way local conversation is the point, Brevo is aimed elsewhere. ### Attentive: consider for retail spanning physical stores and ecommerce Attentive belongs in this guide for a specific kind of franchise-adjacent operator: the retailer whose customer shops both online and in the store, and whom the brand should recognize as one person across both. Its DNA explains the fit. Attentive was built on an SMS and mobile-identity foundation, and it has since grown into a full omnichannel platform spanning email, RCS, and push. What we like: - **The two-tap sign-up:** This method converts far better than a form that asks someone to type a phone number. A shopper taps a button, their messaging app opens with a pre-filled text, and one more tap subscribes them. - **The same sign-up tools run both in-store and online:** The number you collect at the register and the cart someone abandons at midnight can land on the same thread, and browse, cart, and post-purchase messages all trigger off real behavior. Two honest cautions, because this is where buyers get surprised: - Attentive's center of gravity is direct-to-consumer ecommerce, much of it on Shopify. The in-store bridge is real, but the platform's heart is online retail. - You will need to be scrutinizing with its reported attributions: a 30-day click window by default, which can credit Attentive for a sale that a later, unrelated visit actually drove. Agencies also flag data-sync friction when sign-up data hands off to a separate email platform. Read its revenue numbers with that window in mind. **The tradeoff:** Attentive is a channel built to scale one brand's customer list, not to govern a network of independently owned locations. A franchised retail chain still has the location-control problem Attentive does not solve, and for that the franchise-platform conversation at the top of this guide applies. The corporate-owned retailer with a website and stores is who Attentive fits. ## Text messaging software for hotel franchises First and foremost, hotels need text messaging tied to the guest's stay, pre-arrival, check-in, in-room request, checkout, and a chatbot that can answer the 11 p.m. question about the pool without waking the front desk. Voxie and other texting platforms can certainly execute such flows, but hospitality-specific tools are pre-configured to meet hotel franchises' unique needs and sometimes have broader multi-language capabilities. ### Canary: the full-stack guest-experience pick Canary treats messaging as one piece of a larger guest-management system rather than the product itself. On its platform, guest messaging comes bundled with mobile check-in, payments, upsells, and tipping. All of it is wired into the property's PMS, so a message attaches to a real reservation rather than just a phone number. What defines it: - The AI handles a large share of guest conversations—reported to be at least 80%—and routes the rest. - It doesn't require guests to download an app to respond to messages, which hotels report lifts usage several times over. - A Holiday Inn Express & Suites near Orlando's SeaWorld credits Canary's AI guest tools with exactly that combination of automated messaging and recovered staff time. **The tradeoff:** this is hotel software, not a texting tool. A hotel franchise that only wants simple outbound alerts would be paying for a large guest-experience platform it will barely touch. ### HiJiffy: the AI guest-communication pick HiJiffy is a Guest Communications Hub built first around AI conversation. The proprietary engine handles guest messaging across web chat, social, WhatsApp, and OTAs in more than 130 languages. That range is why it has been adopted across European and international hotel groups, more than 2,100 hotels in 50-plus countries. Such software more than pays for itself. Leonardo Hotels' deployment of HiJiffy—spanning 213 properties—reported a 93% automation rate. Roughly 261,000 of 281,000 guest conversations were handled without a human agent. **The tradeoff:** The automation rate is strong but not absolute, and reviewers note the WhatsApp-and-PMS setup can take real effort to get right. Plus, it doesn't offer sophisticated marketing blast capabilities. **The pick between them:** Canary for full-stack US guest operations with messaging bundled into check-in and payments; HiJiffy when multilingual AI across the booking journey is the priority. ## Text messaging platforms for real estate franchises Real estate texting falls into two tool types. One lives inside the CRM that holds your leads while the other runs as a standalone outbound prospecting engine. Brokerages rarely need both. ### Follow Up Boss: the CRM-native pick Follow Up Boss is a real estate CRM first, so text conversations live on the lead record. Group texting is the feature that shows the real-estate focus, a feature Follow Up Boss is proud to offer natively. An agent can hold both halves of a couple—plus the lender and the transaction coordinator—in one thread, with the full history logged automatically against the contact. Speed-to-lead texts the moment a lead lands, drip nurture, and ringless voicemail round out the set. Across all of it, the communication stays tied to the lead and the agent instead of scattered across personal phones. That coordination holds up at scale. The Ashton Real Estate Group, a 180-agent RE/MAX team, attributes its growth—partly to running follow-up through Follow Up Boss across the whole roster—to roughly $1B in annual sales. Pricing starts around $69 per user per month. But calling and two-way texting are a paid add-on at that tier, bundled in only on the Pro and Platform plans. This is CRM pricing, not texting pricing. **The tradeoff:** it is a CRM with texting capabilities, not a text-focused platform. So manage your expectations. ### Smarter Contact: the prospecting and follow-up pick Smarter Contact starts from the opposite assumption: that the job is outreach, and the CRM is secondary or already handled. It is a text-first platform built around real estate prospecting and follow-up. Its deliverability engine staggers the sends and watches carrier filtering, so a team texting hundreds of leads about a new listing does not get flagged as spam. Also, it bundles the outbound tools real estate investors lean on: a power dialer, ringless voicemail, and built-in skip tracing. Smarter Contact integrates with CRMs like Salesforce and Podio rather than trying to replace them, which tells you where it sits in the stack. The regular pricing tiers run roughly $199 (Starter), $399 (Pro), and $499 (Elite) per month, billed quarterly or yearly rather than month to month, with about $0.02 to $0.03 per text on top. Higher-volume committed-use plans that bundle texts start around $799 a month. **The tradeoff:** This tool is specialized and not cheap. For casual local texting, or any business outside real estate that just needs reminders, it offers more than would be necessary. **The pick between them:** Follow Up Boss when CRM-native texting matters most; Smarter Contact when prospecting volume and deliverability are the priority. ## Church franchise text messaging platforms Multi-campus churches operate like franchises: central brand, local campuses, volunteers, recurring events, and a steady flow of first-time guests to convert into regulars. Both church text messaging platforms here run on Planning Center but they diverge on what they are optimized to do with it. ### Clearstream: the Planning Center-connected pick Clearstream's defining strength is the depth of its Planning Center integration. For example, when a visitor texts a keyword on Sunday morning, Clearstream creates a new profile in Planning Center and drops them into a follow-up workflow; for a multi-campus church, it then routes the reply by Campus ID. If everyone texts the same keyword, each person gets a campus-specific reply. Subaccounts give each campus or ministry its own number and inbox, which is the church equivalent of a franchise hierarchy. Plans start around $29 a month, and church plants under a year old can use it free. **The tradeoff:** the credit model draws consistent criticism, with reviewers finding it confusing and noting that media-rich messages cost more than expected. ### Text In Church: the guest-follow-up pick Text In Church shares the Planning Center sync, but it is built around relationships rather than mass sends. Its signature feature shows the difference: Plan A Visit. A digital connect card turns a website visitor into a known guest before they arrive, then kicks off an automated welcome sequence. One church reported that 67% of guest families running through that flow took a next step toward becoming regular attenders. The whole platform leans toward consistent, automated guest follow-up so the work does not depend on a staffer remembering to send the text. **The tradeoff:** The focus on building relationships via text is overkill for a church that only wants to blast an announcement. **The pick between them:** Clearstream for the tightest Planning Center integration and campus routing; Text In Church when the first-time-guest journey is what you most want to systematize. ## Text messaging platforms for nonprofit franchises For a nonprofit franchise, the choice of texting platform comes down to a single question: are you trying to raise money at volume, or move people to act? Broadcasting a fundraising appeal to a huge list and running thousands of individual organizing conversations are not one and the same. Tatango and GetThru are built for opposite ends of that divide. ### Tatango: the high-volume fundraising pick Tatango is built for scale and urgency: dedicated short codes, high-throughput sending measured in millions of messages per hour, and a feature set pointed squarely at donor campaigns and text-to-give. It also integrates with the fundraising stack nonprofits already run. The short-code orientation is the strategic choice, strong for brand recognition and deliverability on big, time-sensitive sends. Pricing reflects the scale: short-code plans commonly run from around $500 a month for a random code to about $1,000 for a vanity code. Eligible 501(c)(3)s can get that leasing cost cut by roughly 60 percent. **The tradeoff:** Tatango isn't "the budget option" and may be too expensive for a small nonprofit that only needs occasional reminders. It earns its cost at volume, and not much below it. ### GetThru: the peer-to-peer mobilization pick GetThru solves the other problem entirely. Its core products—ThruText and ThruTalk—are built for peer-to-peer texting and calling: many staffers or volunteers send individualized, one-to-one messages instead of one broadcast. Each texter can move north of 200 messages per minute. It comes out of progressive political organizing, and that heritage shows. This platform offers two-way integrations with VAN, EveryAction, and ActionKit, plus features built for volunteer-driven campaigns like event recruitment, surveys, advocacy, and get-out-the-vote. **The tradeoff:** it is not a broadcast marketing tool, and a nonprofit that only wants automated donor drips will find it pointed the wrong way. **The pick between them:** Tatango for high-volume fundraising broadcasts; GetThru for volunteer-powered, one-to-one conversation at scale. ## Text messaging tools for staffing and recruiting franchises In high-volume hiring, response speed decides who you reach before a competitor does, so staffing franchises and recruiting-heavy brands depend on it. The two tools here approach it differently. One is a texting layer for recruiters and the other is a full hiring-automation engine. ### TextUs: the recruiter texting layer TextUs is the established recruiter-texting platform, and its value runs almost entirely through the applicant tracking system. It plugs natively into Bullhorn, Greenhouse, JobDiva, Workday, and others. The Chrome extension is the detail that makes it work. A recruiter texts a candidate from inside the applicant tracking system (ATS), and the conversation logs back to the candidate record automatically. Shared inboxes let a team coordinate so a hot candidate never sits unanswered, and campaigns and sequences handle outreach at scale. Pricing starts at $499 a month base subscription, which signals its intended buyer: recruiting teams rather than a lone recruiter after a cheap number. **The tradeoff:** the value of this texting platform rises and falls with ATS fit. If your applicant tracking system is on its integration list, it works well. If not, much of the advantage goes away. ### Paradox: the AI hiring-automation pick Paradox is a conversational AI hiring assistant that runs the high-volume recruiting motion end to end: conversational apply, screening, self-scheduling, reminders, rescheduling, and onboarding. Text is just one of the several managed communication options. As of October 2025, Paradox is part of Workday, sold as the Workday Paradox Candidate Experience Agent. It was built for exactly the franchise hiring problem: frontline, high-volume roles in restaurants, retail, and healthcare, where time-to-hire is everything. The system reportedly schedules tens of millions of interviews a year. For instance, Flynn Group—operating seven brands across hundreds of locations—reports automating roughly 90% of its hiring process with Paradox. **The tradeoff:** this is the heaviest, most enterprise option on the list, and you're buying into a real implementation and a product that just changed hands, not a quick texting add-on. **The pick between the two texting platforms:** TextUs to give recruiters fast, ATS-logged texting; Paradox when the problem is automating the whole apply-screen-schedule pipeline at volume. ## Franchises need texting tools ready for the challenges of compliance TCPA compliance matters to brands regardless of their business model, but franchises naturally have a greater risk than the typical business. A customer may interact with several locations, and corporate may run national campaigns while franchisees run local ones. Depending on the franchise relationship, one location's mistake can create exposure that reaches the brand. The TCPA's statutory damages start at $500 per message and rise to $1,500 for willful violations, which compounds fast across a list. Opt-out rules have continued to tighten, too. **The practical safeguards a franchise should ask any SMS platform vendor about:** **Opt-outs across locations.** How are opt-ins and opt-outs documented, and does an opt-out at one location suppress the customer across every location's number? **Automated flagging of problems.** What happens if a franchisee submits an uncompliant text to the system? Ideally, the platform would both block them from sending it and provide actionable feedback. **Sending hours.** Does the platform respect local sending windows across time zones? **Registration and suppression.** How are A2P 10DLC registration and suppression lists handled? **Corporate visibility.** Can the brand see and control franchisee-level campaigns? This is where built-for-franchise platforms pull ahead of general texting tools: the controls (and backup controls) are at the forefront of the product's design. ## Level-up your franchise’s texting with targeted software and solutions Franchise texting comes down to two decisions, not one: pick the platform built for how your system actually runs, then put the guardrails in place that keep one location's mistake from becoming a brand-wide problem. Get both right, and texting stops being a liability you manage and becomes the channel that scales your best franchisee's playbook to every single storefront. ## Frequently asked questions about franchise text messaging software **What is the best text messaging software for franchises?** There is no single best text messaging software for franchises, because the right platform depends on the workflow it has to fit. For brand-wide governance across many locations, a franchise-native platform like Voxie is the category. For sales-led franchises, a CRM-connected tool like Salesmsg fits better; for hotels, real estate, churches, nonprofits, or staffing, the specialized vertical tool usually wins. Match the platform to who sends the message and where the reply needs to go. **How much does franchise SMS software cost?** Pricing ranges widely by model. Local-owner tools like Project Broadcast and church platforms like Clearstream start around $29 a month on credit-based plans. Per-user CRM and recruiting tools run higher: Follow Up Boss from about $69 per user per month, TextUs from a $499 a month base. Nonprofit short-code platforms like Tatango commonly run $500 to $1,000 a month. Franchise-native and enterprise platforms such as Voxie and Paradox use custom pricing scaled to locations, volume, and features. Watch for add-ons that inflate the headline price: per-seat fees, extra numbers, non-rolling credits, and A2P 10DLC registration charges. **Do franchisees need their own local phone numbers?** For most franchises, yes. A text from a recognizable local number gets better response than one from a corporate shortcode, because it reads like the neighborhood store. The better franchise text messaging platforms let each location text from its own local number while corporate keeps centralized oversight. That balance is one of the criteria that separates a true franchise platform from a general texting app. **Is text message marketing TCPA-compliant for multi-location brands?** It can be, but franchises carry more compliance risk than single-location businesses. A customer may interact with several locations, corporate may run national campaigns while franchisees run local ones, and one location's mistake can create brand-level exposure. The safeguards that matter are brand-level opt-out suppression across every location's number, documented consent, A2P 10DLC registration, and corporate visibility into local campaigns. None of this is legal advice; confirm specifics with your own counsel. --- # The Texting Survey Playbook for Actionable Customer Insights > Learn how to use texting surveys to gather actionable customer feedback, ask better questions, and turn responses into stronger customer insights. - Published: 2026-06-23 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/texting-survey-customer-insights-playbook/ --- Most franchise brands collect customer feedback and then watch it lose its meaning on the way up. Responses to a text survey from hundreds of locations get pooled into one national score, and the local detail a franchisee could actually act on gets averaged out of existence. A new menu item lands well in Phoenix and flops in Boston, the dashboard shows a tepid 6.5 out of 10, and that number describes neither location and helps no one. Texting fixes the parts of that process email and web forms can't. It reaches people in a place they check constantly, it gets read within minutes, and it lets a reply land somewhere a local owner can do something about it this week. This playbook covers how to send surveys via text, sometimes called SMS surveys, that get acted on: which surveys to send, how to design them, where the compliance lines sit, and how to keep the results useful at the location level. ## The franchise feedback gap: national data, no local nuance For a single-location business, survey results are simple: one store, one set of customers, and one score that means something. Franchises lose that clarity the moment results roll up. Feedback gets collected across hundreds of locations and reported as one brand-wide average, and averages hide exactly the information franchisees need. Consider a regional chain running a satisfaction survey after every visit. Corporate sees a stable score quarter over quarter and concludes things are fine. But underneath that flat line, a dozen locations are slipping while a dozen others improve, and the two trends cancel out on the chart. The struggling franchisees never see their own numbers, and the reporting structure hides the pattern from corporate. The fix is to keep each response tied to its source: which location, which customer, which interaction. Stored that way, the feedback stays actionable for both the local owner and corporate. ## Why SMS surveys beat email and web forms for feedback ### People read texts Email open rates sit in the low double digits for most brands; texts are opened by the large majority of recipients, usually within minutes. An unopened email survey collects nothing, and plenty go unopened. ### People already converse by text Customers text constantly, with friends, family, and increasingly with the businesses they use, so replying to a survey text feels natural in a way a web form never does. That comfort produces fuller answers: instead of a tapped star rating, you get a sentence on why the visit was good or bad. The number gives you a score, the written reply gives you the reason, and over text people will actually write it. ### Immediacy lets you time the ask Because texts get read almost as soon as they arrive, you can survey at the moment that matters, right after the appointment, the meal, or the pickup, while it is still fresh. Email makes you hope the message gets opened over the next few days, by which point the memory has faded. ### What response rate should you expect from a text survey? Published response-rate figures for text message surveys vary enormously, from the 45% to 60% cited by some marketing reports down to roughly[ 11% to 13% in Gallup's testing](https://news.gallup.com/opinion/methodology/221159/using-text-messaging-reach-survey-respondents.aspx) of text-based survey outreach. Read these as directional: text reliably beats email for feedback, but treat any single headline percentage as a vendor's best case rather than a guarantee for your brand. ## Feedback texts that do more than measure A text survey does two jobs. It measures how customers feel about a visit, and[ requesting feedback over text](/blog/requesting-feedback-via-text/) can also collect data that makes your next message more relevant. That second job is the one most survey advice skips. ### Preference and discovery surveys Instead of asking only how the experience rated, ask what the customer wants to hear about: - **Ask what they want to hear about.** "Want first dibs on limited-time offers, or updates on our after-school events? Reply LTO or EVENTS." - **Let them vote on what comes next.** "We're testing two new flavors next month. Reply 1 for brown butter pecan or 2 for blackberry lavender." - **Find out which service interests them.** "Which service are you most interested in? Reply LAWN, PEST, or BOTH." The flavor vote tells the menu team what to launch, and it tells the customer their opinion counts. Every answer is also a fact about that specific person, and that is what makes the next part work. This is where the collection tool matters. In Voxie, the answer can write to a contact's profile through Contact Custom Attributes and add them to the matching segment automatically: say LTO, and you land on the limited-time-offer list. Over time the surveys build self-selected audiences of people who told you what they want. Because each person asked for the topic, your targeting is sharper and the opt-in is on record. ### Measurement surveys These are the familiar ones most teams already run: - NPS (Net Promoter Score) is the standard read on loyalty. - CSAT (Customer Satisfaction) is the tactical read on one interaction. - CES (Customer Effort Score) gauges how easy it was to get what they needed. - Post-visit and win-back checks re-engage customers who have gone quiet. ## Designing an SMS survey people actually answer ### Keep it to one to three questions A long survey text overwhelms the reader and tanks completion. If you need depth, that is a signal to use a link (more on that next), not to cram ten questions into the thread. ![Cliff_Dwellers_Lodge_Example.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1782227289/blog/38887981-232d-80de-aa22-d04ea07beb11.png) Cliff Dwellers Lodge does this well by naming the length up front. Telling the customer it is "a quick 3 question survey" assures them the burden is near zero before they tap. ### Capture a number and a phrase Lead with something fast to answer, a 1-to-5 or 0-to-10 scale, then invite an open reply: "What's the one thing we could do better?" The number gives you a trackable score, and the written reply tells you why. The two together beat either alone, and over text people will actually write the sentence. ### Use a consistent scale If one location asks 1-to-5 and another asks 1-to-10, the roll-up is meaningless. Standardize the scale across the brand so the numbers compare. ### Lead with the ask, not a preamble Open with the question itself, not a sentence of throat-clearing about how much you value their opinion. On a small screen, the question should be readable without scrolling, so a customer can answer in the time it takes to read it. ### Time the ask by survey type CX practitioners settle on a few rules of thumb, and timing varies by type: - **Send CSAT**[ **within roughly 24 hours**](https://www.zonkafeedback.com/blog/how-when-and-where-to-collect-net-promoter-score-surveys) **of a specific interaction, while it is fresh.** Stretch that to one or two weeks for anything that has to arrive first, like a delivery. - **Send relational NPS on a slower cadence: quarterly for B2B, semi-annually for consumer brands.** Apply a[ suppression window of about 90 days](https://www.gainsight.com/blog/best-time-to-send-nps-survey-how-to-maximize-responses/) per contact so you are not over-surveying loyal customers. - **Do not fire an NPS after every support ticket; that is what CSAT is for.** There is no settled best time of day. Studies name different days as the winner, so test your own audience instead of trusting a blanket rule. ## The compliance line franchises can't cross Feedback texting sits on a legal line, and crossing it is expensive. Keep these rules in view: - **A pure feedback survey generally reads as transactional.** Asking "How was your visit?" with no offer attached is informational, the safer footing. - **Attach an incentive and it can become marketing.** "Take our survey and get 10% off" turns a transactional message into a promotional one under stricter consent rules. Rewarding a rating also biases the score. - **Marketing texts require prior express written consent.** Under the TCPA, that means written consent with the customer's signature and a clear disclosure. Statutory damages start at[ $500 per message and rise to $1,500 for willful violations](https://www.fcc.gov/sites/default/files/tcpa-rules.pdf), and real settlements often run higher, so it adds up fast across a list. - **Mind the sending hours.** Send only between 8 a.m. and 9 p.m. in the recipient's local time. For a brand spanning time zones, that means sending by the recipient's zone, which Voxie's time-zone sending handles for you. - **A franchisee's mistake can become the brand's problem.** Depending on the franchise relationship, one location's slip can create exposure that reaches the brand. Centralized opt-in and opt-out control, plus locked templates, lower that risk. Voxie manages opt-outs at the brand level, so an opt-out can apply across every location's number. When in doubt, keep feedback surveys clean of offers, and route any promotional follow-up through your marketing consent. Voxie's[ TCPA compliance checklist for SMS](/blog/tcpa-compliance-checklist-sms/) walks through the details. None of this is legal advice. Run the specifics by your lawyer before you launch. ## Craft the text to lift response rate A few copy choices reliably pull more replies, whatever the survey type: - **Personalize the opening.** Use the customer's name and their local store, so the text reads like a place they know, not a corporate list. - **Add a deadline when it fits.** A cutoff creates urgency and pulls responses forward. - **Make the next step obvious.** "Reply 1 to 5" or a single tap removes the guesswork. - **Keep it local.** Reference the location and send from the local number, so the ask feels tied to the visit. ![REI_Text_Example.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1782227289/blog/38887981-232d-8021-ab18-c016bf9ecbe9.png) REI's member-survey text shows two of these in action. A firm deadline ("Ends 3/15") adds urgency, and asking members to help shape "the co-op" makes a national request feel locally owned. A franchise can go further by sending from the neighborhood location's own number, so the local feel is real, not implied. ## Reply-in-text or send-to-a-link? ### Reply-in-text (native) The customer texts back "5" or a sentence without leaving the conversation. It is the lowest-friction option, and it suits high-frequency pulse checks like NPS, CSAT, or a quick preference vote, where you want one answer fast. Native replies are fast and get strong response rates on short surveys. For a franchise there is a further benefit: the answer stays in the two-way conversation, where it can be read for sentiment and routed to the right person. The limit is length, since native only works when the survey is genuinely short. ### Send-to-a-link A link buys depth a text thread cannot hold: multiple questions, multiple-choice grids, images, skip logic. The cost is friction, since every required tap is a place people abandon. And the link does not automatically win on response.[ Gallup found](https://news.gallup.com/opinion/methodology/221159/using-text-messaging-reach-survey-respondents.aspx) text-to-web and text-only surveys at similar response rates, with slightly more drop-off on the longer version. The extra step buys question depth, not participation, and risks losing casual responders. As a rule of thumb, use reply-in-text for one or two questions and a link for a real questionnaire. For franchises, default to native when you can, since keeping the reply in the thread is what enables understanding, routing, and local action. A reply that lives in a separate survey tool is harder to act on than one inside the SMS survey thread, because it sits outside the conversation. ## Understand and route every reply The replies pile up fast, and most are messy: rambling, emotional, half-finished sentences that bury the point. Plenty of feedback programs collect thousands and never work through the inbox. ### Read open-text replies at scale Customers do not answer in tidy data points. They vent, they digress, they bury the real complaint in the third sentence. Voxie's Sentiment Analysis is designed to read tone and implied context, so a messy paragraph in the customer's own words can be sorted into a usable signal rather than left unread. ### Route by sentiment Not every reply deserves the same next step. A happy customer is a referral or review waiting to be asked for; an unhappy one is a recovery clock ticking before a public one-star review. Set up the rules once, and Voxie's[ text automation](/blog/sms-automation-galvanize-your-text-message-marketing/) can route a positive reply toward a testimonial or referral ask and a negative one toward fast follow-up from the right person at the location, while the moment is still live. ## How Voxie turns franchise feedback into a system Most texting tools assume one business with one set of customers. A franchise is a network of them. That structure is what makes Voxie work as a text survey platform: feedback survives the trip from a single reply to a brand-wide decision and back. ### Collect in the local voice Sent from the location's own number, the survey reads like the neighborhood store, not a corporate blast. Customers answer in their own words, and Conversational Intelligence reads tone and context to route what they say. ### Turn answers into segments Preference answers become segments, so the survey builds your audience. Centralized consent control and locked templates keep franchisees compliant. ### See results by location and across the network When feedback is organized by franchisee and location, you see what a single national average would hide. Owners get their own location's scores and comments to act on this week, and corporate is able to identify both nationwide trends and outliers, positive and negative. Feeding that data into[ other BI platforms](/blog/business-intelligence-software-qsr-restaurants/) lets franchises connect a change in scores to the decision or event behind it. A feedback program can stop at a quarterly chart nobody opens, or it can capture what customers want, route it to the people who can act locally, and check whether the fix worked. If you want to see how SMS surveys work for a multi-location brand like yours, schedule a demo with Voxie and we will walk through it with your locations in mind. --- # Your Text Message Marketing Playbook for Franchise Success > In this article, we detail how to optimize SMS execution and other necessities to maximize the ROI of your franchise company’s text message strategies. - Published: 2026-06-11 - Updated: 2026-06-10 - Category: Thought Leadership, SMS - Canonical HTML: https://www.voxie.com/blog/sms-marketing-playbook-for-franchise/ --- Text message marketing presents a distinctive opportunity to connect directly with customers and drive sales nationwide while maintaining an intimate, personal touch in communication. With[ open rates as high as 98%](/blog/sms-vs-email/), it's no wonder that businesses are turning to this method to communicate with their audience. For franchises, SMS marketing can connect corporate strategy with localized execution, ensuring that each franchise location maintains brand consistency while catering to local customer preferences. Yet such rewards only come to those companies who execute text messaging strategies correctly and sidestep common franchise SMS pitfalls. To help, Voxie created this SMS playbook that speaks directly to the unique needs of franchises. We’ll detail what to prioritize, what assets to prepare, how to optimize SMS execution, and other necessities to maximize the ROI of your franchise company’s text message strategies. ### Addressing the Unique Challenges of Franchise Text Messaging Head-on Most franchise marketing leaders overseeing text messaging run into the same uncomfortable trilemma. You want three things that pull against each other: - **Efficiency**: Bottlenecks run rampant in franchise marketing. Human-reliant approval queues slow campaigns and minimize regional nuance. Manual reporting leaves teams unable to act on real-time data and shifting customer segments. - **Localization**: Having analyzed over a billion franchise texts, a clear pattern emerged for the Voxie team: the ability to effectively localize texts separated the winners from the rest of the pack. In fact, market-specific messaging actually doubles engagement for QSRs. However, the real differentiation is strategy and data tailored to how each market actually behaves. - **Brand safety**: Guardrails have to be strong enough that no single franchisee can put the brand at legal or reputational risk. TCPA violations alone start at $500 per message, so a single non-compliant send to a few thousand contacts can cost more than a year of platform spend. Beyond compliance, an off-brand or tone-deaf text from one location reaches customers who'll associate it with the whole brand, not just the franchisee who sent it. **Conventional wisdom says you can only achieve two of the three objectives.** Centralize for efficiency and safety, and you lose the local voice that allows campaigns to excel. Hand the keys to franchisees for localization, and you're one off-brand message or TCPA misstep away from a real problem. Pile on approval workflows to protect the brand, and you've stripped out the speed that made SMS attractive in the first place. **This logic is outdated. Yes, it’s possible for franchises to achieve all three text messaging goals if equipped with tools explicitly built for their business model.** This means any SMS software chosen should: - Automatically enforce messaging parameters that reflect your individual brand - Enable multi-level access levels that reflect your unique franchise system - Segment real-time performance data by location, audience, and campaign - Send corporate-deployed campaigns through localized phone numbers > > _“Most marketing software isn’t built with franchises in mind, and that matters more than you’d think. The resulting inefficiencies accumulate. The mismatch between platforms and franchise models leads to everything from slowed approval flows and ineffective reporting to accounting complications and accessibility issues. The Voxie team recognized a real need to build a text marketing solution that fits how franchises operate.” — Adam Waid, CEO of Voxie_  > > ## First Step: Determining Who Will Own Text Marketing ### Advantages of Franchisor-Led Strategy In a franchisor-led text message strategy, the parent organization spearheads the SMS marketing initiatives. Franchisees receive essential tools and guidelines regarding messaging, templates, and the opt-in/opt-out process. This approach allows the corporate franchise to ensure: **Brand Consistency** Maintaining adherence to brand guidelines in all communications is vital. A franchisor-led strategy enables the parent organization to uphold a cohesive voice and image across all locations. While franchisees can still send SMS blasts to their local audience, national campaigns are managed by the corporate team. **Streamlined Campaigns** Franchisees can concentrate on execution without the burden of developing campaigns from scratch. Utilizing pre-approved templates not only saves time but also empowers franchisees to harness their SMS capabilities without distracting them from their daily operations. **Centralized Opt-In/Opt-Out** Central management of the opt-in and opt-out process mitigates the risk of regulatory non-compliance, safeguarding both the brand and franchisees. By controlling this strategy, the corporate office can ensure that contacts are directed to the appropriate locations, preventing a recipient in New York from receiving messages from an Idaho franchise. ### Advantages of a Franchisee-Led Strategy A franchisee-led strategy empowers individual franchisees to customize their text messaging for their local audiences. While the corporate team provides valuable audience data, franchisees gain greater control over the content and timing of their communications. **Localized SMS Messaging** Franchisees possess an in-depth understanding of their local markets. This strategy enables them to adapt corporate templates to better resonate with their audiences, effectively executing national campaigns for their local region. **Flexibility and Adaptability** Local franchisees can swiftly modify their text messaging in response to local events, trends, or customer feedback, ensuring their marketing efforts remain relevant and timely. For example, a franchise in Alaska will approach the summer season quite differently than one in Arizona. **Empowering Franchisees** By granting franchisees control over their SMS marketing, we foster a sense of ownership and accountability. This motivates them to invest more effort into successful campaigns. When a franchisee implements an SMS campaign and witnesses a surge in foot traffic or bookings, it encourages them to further leverage their text message marketing tools. ## Second Step: Laying the Groundwork to Support Franchisees in Independent Text Marketing ### Essential Components of Brand Guidelines for Franchisees To ensure that franchisees successfully execute their marketing campaigns while adhering to brand standards, comprehensive text message guidelines should encompass several key components: 1. **Messaging Framework** – Establish a framework that outlines core brand messages, key selling points, and differentiators. Make sure to include any phrases that are off-limits. Your goal is to provide franchisees with a clear understanding of what to communicate consistently across all platforms, text messaging included. 2. **Visual Identity Standards** – Create detailed specifications for logos, typography, color palettes, and imagery to ensure franchisees maintain a unified visual representation of the brand. Include examples of approved and prohibited uses of brand elements. 3. **Campaign Examples** – Offer case studies or examples of successful SMS campaigns that effectively embody brand values and messaging. This serves as inspiration and a reference point for franchisees. 4. **Best Practices for Compliance** – Clearly outline legal and regulatory requirements that franchisees must follow regarding SMS marketing, including opt-in/opt-out processes and data privacy laws. Providing templates for compliance can ease the implementation burden. 5. **Feedback Channels** – Establish a system for franchisees to provide feedback or seek clarification on brand guidelines. This promotes open communication and allows for continuous improvement of the guidelines. ### Implementing Franchise-Specific Guardrails with SMS Tools Built exclusively for franchises, Voxie lets brands deploy SMS guardrails that ensure both compliance and consistency across all locations. These tools offer several key benefits: ### Text Templates and Automated Approval Processes Static templates keep messaging on-brand but rigid. Dynamic templates and AI-backed brand-voice approvals grant franchisees the freedom to tailor texts to their own customers or even craft their own. Voxie's Quick Blast takes this freedom one step further. Trusted franchisees can craft their own marketing texts and, if they deviate from the guidelines, the platform automatically explains the issue and suggests solutions. The ultimate result? Just the right balance between encouraging franchisees' creativity and shielding the brand from risk, all without the tedium of manual approvals. > > _"I hear from franchises that TCPA compliance is the easy part. What's trickier is holding every location to brand guidelines without the right tools in place. If one location sends something off-brand, the customer isn't thinking about which franchisee it came from; it's the whole brand that looks bad. The ability to enforce a franchise's voice and standards using real-time feedback opens a lot of strategic doors." – Maggie Hoel, Senior Enterprise Customer Success Manager at Voxie_ > > ### Automated TCPA Compliance These tools help manage opt-in and opt-out processes, guaranteeing adherence to TCPA regulations. Since most franchisees are not legal experts, a centralized compliance approach helps prevent fines that can range from $500 to $1,500 per violation. For instance, sending one message to 100 contacts could result in 100 violations. ![nested-1743519837281.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1781038037/blog/37a87981-232d-8006-9b7a-f2d737a860d1.png) ## Third Step: Combining Data With Franchise-Specific BI to Optimize Budget Efficiency and Growth Opportunities Here’s a truth you may know from firsthand experience: franchise marketing’s analytics can be messier than most. And so can text marketing. While the raw data may be readily available, assigning meaning and drawing the right conclusions is the real challenge. ![Budget_Optimizer_Concept_Voxie.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1781038037/blog/37a87981-232d-80ac-85a1-f99c87512af7.png) ### Tying Text Message Engagement to Real-World Results Most SMS platforms will show opens, clicks, and replies all cleanly within a dashboard. The harder question is whether any of that engagement turned into a sale, especially when the purchase happens in person or days later with no link ever clicked. Closing that gap takes integration. Connect your SMS platform to your POS, CRM, and loyalty program, and a redeemed offer or a points-earning purchase can be traced back to the subscriber who got the text. Unique promo codes and trackable links can further shed light on which communications and subscriber-acquisition strategies produce higher quality engagement. The attribution is never perfect, but together these tools turn a vague sense that texting works into a revenue number you can defend to leadership and franchisees. ### Untangling Franchisee Data and Regional Nuance A flat company-wide number can mask a region that's surging while another quietly slides, and one weak metric might be a single franchisee dragging down an otherwise strong group. The real story only emerges when you sort performance by region, owner group, and individual location. Once the texting data is organized to reflect your unique franchise system, patterns emerge: - Which campaigns resonate most within specific regions - Which local strategies are working and worth scaling - Which franchisees need extra training - Which regional dips have an outside explanation, like weather, a new competitor, or a seasonal lull Additionally, franchisees will be able to view data specific to their location and how it compares to nationwide averages. > > _"As an owner-operator, I value data that shows me which strategies are working with my own customers, in a form I can act on. If it only reports last month, or takes too long to make sense of, it won't help my team." – Travis Grossman, leading Heights Wellness Retreat franchisee_ > > ### Turn Text Data Into Targeted Actions With the Right Automations When applied properly, text marketing data integrates with real-time subscriber information to help your franchise: - Focus the budget on the highest converting groups - Send targeted messaging at the most opportune time - Localize campaigns and budgets Only recently, such efforts would have been largely manual and unsustainable for most organizations, explaining why so many franchises revert to “mass blasts.” However, Voxie has a solution. **Voxie's Budget Optimizer** **helps you message and spend with greater purpose, leveraging AI to near-eliminate manual work.** Here's how it works: - **Auto-segments by behavior:** It builds audience segments from real customer activity and updates them in real time, so a loyalty member who's drifting or a new lead showing purchase intent moves to the right segment. - **Forecasts ROI before you send:** Voxie Intelligence predicts a campaign's expected return based on past performance and patterns across similar segments, so you can put spend behind the sends most likely to pay off. - **Keeps you in control:** It's automation with manual override, so you can adjust any segment, set your own criteria, or exclude an audience whenever you want. > > _“Successful text marketing programs don’t heavily “mass blast.” That can be like using a fire hose to water a plant, especially considering that most campaign returns will come from a fraction of your list. Yet manually finding the most valuable customers—and reevaluating as behavioral data changes—is too time consuming. The Budget Optimizer automates this task so it’s sustainable at scale.” – Tim Hitchner, VP of Product at Voxie_ > > ### Sharing Brand-Specific Insights Across Your Franchisee Network Disseminating insights and learnings from the parent organization can significantly enhance franchisees' SMS marketing strategies. As a corporate entity, you possess valuable data that can keep franchisees updated on: 1. **Best Practices** – Share successful strategies and detailed case studies from other locations, highlighting specific tactics that have led to increased sales or customer satisfaction. 2. **Market Trends** – By providing regular updates and insights, franchisees can tailor their text messaging campaigns and product offerings to align with current demands, ensuring they remain competitive and relevant in the market. 3. **Performance Metrics** – Offer franchisees access to comprehensive performance data, enabling them to analyze which strategies yield positive results and which ones require adjustments. 4. **Business Metrics** – Identify which menu items are consistently performing best and consider creating templates for franchisees to utilize. Help franchisees understand what to expect in the upcoming season by sharing forecasts and trends. 5. **Proven Methods for Growing Subscriber Lists Your franchisee’s text messaging campaigns will only be as effective as the length (and quality) of their subscriber list. Therefore, support franchisees to grow their contacts by:** 1. Authorizing perks for new subscribers, such as 10% off a purchase or enacting a loyalty program 2. Promote such offers on your website, asking individuals to note their “favorite” franchise location 3. Providing training on when and how their staff can enroll people by offering the above-mentioned loyalty program 4. Hosting giveaways and events 5. Provide QR codes for easy subscription on building doors or near checkout 6. Allow customers to subscribe to SMS outreach when filling out a form online ## Teaching Franchisees to Provide Value Instead of Spam ### Value Versus Spam – Sell Solutions, Not Products Encourage franchisees to focus on the value your organization offers rather than just pushing products and mass blasting their entire audience. For example: **For QSR Franchises** A text message like "Did you know we sell burgers?" is likely to prompt opt-out responses or lead to your future outreach being overlooked. To keep customers engaged with your SMS communications, focus on discounts and special offers. For instance, you might say, "Happy Friday! To celebrate the start to the weekend, we’re giving one free medium fry with each entree order." If you have a new menu item, be sure to provide personalized support to highlight it effectively. For more SMS tips specific to eateries, read [How To Market Your Restaurant with SMS](/blog/restaurant-sms-marketing/). **For Service Brands** An SMS from a home cleaning service that merely says, "Services start at $60 for a single area of your home. Check it out," is unlikely to yield the desired results. Instead, highlight the benefits with a message like, "Treat mom to a spotless home without lifting a finger! Our professional cleaning services are currently on sale for 20% off!" ### Engage, Don't Overwhelm Teaching franchisees how to strike a balance between regular SMS engagement and overwhelming customers is crucial for maintaining positive relationships and fostering loyalty. Here are some suggested text messaging practices to help achieve this balance: **Relevant Content** It's essential to ensure that all messages are meaningful and tailored to the recipient’s specific needs and preferences. By understanding your audience and segmenting your text messaging communications, franchisees can provide value through personalized offers, helpful information, or educational content that resonates with them. **Scheduled Messaging** To avoid bombarding customers with a barrage of frequent text messages, it's important to establish a well-thought-out communication schedule. This means creating a reasonable cadence that keeps your brand at the forefront of their minds while ensuring that customers do not feel overwhelmed. Consider utilizing tools that allow you to automate and optimize message timing, making your outreach more effective and considerate. **Interactive Text Message Campaigns** Encouraging interactive content, such as polls or feedback requests, can significantly enhance customer engagement. These SMS activities not only invite customers to share their opinions and preferences but also create a sense of community and involvement. By making customers feel heard and valued, your franchisees can foster deeper connections and improve overall customer satisfaction. **Keep Tabs on Unsubscribe Numbers** What does someone do when they’ve reached their limit? Unsubscribe! Monitor this helpful data point to better understand the SMS frequency customers will accept, as well as what types of text messages may dissuade them. By implementing these practices, franchisees can effectively navigate the fine line between engagement and intrusion, ultimately leading to effective text messaging campaigns and an increasingly loyal customer base. ## Common Mistakes to Avoid in Franchise Text Message Marketing ### Not Monitoring Brand Identity Consistency When franchisees communicate with customers, they represent the broader brand, and any deviation from established brand guidelines can create confusion and dilute the overall message. Additionally, a lack of uniformity in tone, style, and content can undermine trust and credibility with the audience, making it harder for franchisees to foster lasting relationships. By ensuring that all franchisees’ SMS communications align with the brand's identity, organizations can promote a unified image, enhance customer loyalty, and ultimately drive better marketing performance. **How to avoid this mistake:** 1. **Unified Brand Message and Communication Guidelines** – Ensure that all franchisees adhere to the established brand guidelines to maintain a consistent message. Try to cover as many scenarios as possible, such as how to handle a disgruntled customer. 2. **Regular Audits** – Conduct regular audits of franchisee communications to catch any deviations from the brand standards. If missteps occur, dig into why; was it a willful act or were the SMS guidelines unclear? 3. **Continuous Training** – Provide ongoing training and resources to franchisees to reinforce the importance of brand consistency. ### Not Encouraging or Considering Feedback From Franchisees Franchisees are on the front lines and can provide real-time feedback on customer preferences and the qualitative results of SMS strategies. For example, they can speak to whether any of the text messages may have caused confusion among patrons, SMS tactics they observe local competitors trying, and whether they believe there needs to be special considerations for the specific groups they serve. Ignoring their input can lead to missed opportunities for growth and may cause dissatisfaction among franchisees, ultimately impacting the brand's overall success. ### Not Integrating SMS Marketing into a Grander Omni-channel Strategy Each marketing channel—whether it's email, social media, or SMS—offers distinct advantages and appeals to various customer preferences. When SMS is utilized in isolation, franchises forfeit the chance to create a unified experience that reinforces messaging across all platforms. This lack of integration can result in fragmented customer experiences, where individuals may encounter conflicting information or struggle to connect with the brand as a whole. A comprehensive omni-channel strategy not only enhances engagement but also cultivates customer loyalty by ensuring consistent and relevant interactions throughout every stage of the customer journey. **Leveraging an omni-channel strategy provides the following benefits:** **Unified Customer Experience** Ensure that your SMS marketing efforts are integrated with other channels, such as email, social media, and in-store promotions, to create a seamless customer experience. **Consistent Messaging** Maintain consistent messaging across all channels to reinforce your brand identity and avoid confusion. **Cross-Channel Promotions** Leverage the strengths of each channel to promote your SMS campaigns, such as using social media to encourage SMS sign-ups. ## Diverse Ways to Maximize the Potential of Text Message Marketing Most of us are familiar with “text blasts” in which we’re notified about the latest sale or a hot new product. However, this is only the tip of the iceberg for how franchisees can use text messaging to nurture marketing and sales. ![image](data:image/png;base64,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) - Request online reviews - Conduct satisfaction surveys, intelligently responding based on detected sentiment - Shape drip-campaigns based on customers purchasing or text behaviors - Send appointment or reservation reminders - Host contests in which participants text images and videos - Address frequently asked questions using AI - Allow customers to sign-up for “back-in-stock” text notifications - Send specialized birthday discounts unique to the individual - Update customers about the status of their orders - Address inbound customer inquiries with support - Automated lead nurturing to convert more customers Moreover, AI makes it possible to both improve and scale such efforts so SMS-management isn’t time-consuming. [**Learn about leveraging AI within your SMS strategy**](/blog/ai-powered-sms-use-cases/) ## Reach your Text Messaging’s Full Potential With Voxie Text message marketing offers immense potential for franchises to connect with customers, drive sales, and build brand loyalty. By choosing the right strategy, providing support and guidelines to franchisees, and focusing on value-driven communication, you can harness the power of SMS marketing to elevate your franchise network. **Ready to take your franchise's SMS marketing to the next level?** The Voxie platform is tailored for corporate-deployed, franchisee-driven environments, providing a centralized hub for SMS communications. Voxie for Franchise revolutionizes SMS marketing with: - **Centralized Messaging:** Manage thousands of phone numbers (or a short code!) from one platform. - **Compliance Simplified:** Easy opt-in workflows and structured messaging to ensure compliance on a national scale. - **Customizable Control:** Define franchisee user permissions and audience reach to ensure clear guidelines for success. - **Seamless Integration:** Connect all your customer data effortlessly. [Request a demo](/request-a-demo) to turn SMS into your top driving revenue tool. --- # Two Years Running: Voxie Named to Inc. Best Workplaces 2026 > Last year, the honor made us proud. This year, with a second one in hand, we’ll admit to something closer to certainty, because a one-time recognition is a nice moment while back-to-back recognition starts to look like a pattern. And patterns aren’t luck. They’re built. - Published: 2026-06-02 - Canonical HTML: https://www.voxie.com/blog/inc-best-workplaces-2026/ --- # **We Did It Again. And No, It Wasn't an Accident.** Voxie has been named one of Inc.'s Best Workplaces for 2026 for the second year running. Last year, the honor made us proud. This year, with a second one in hand, we'll admit to something closer to certainty, because a one-time recognition is a nice moment while back-to-back recognition starts to look like a pattern. And patterns aren't luck. They're built. So before we get to the thank-yous, and there are plenty coming, we want to say the part we actually believe: _this culture isn't an accident_. We built it on purpose, because the best outcomes demand the best team, and ours happens to be the best at both what they do and who they are. ## Why We Keep Showing Up on This List It would be easy to chalk a repeat win up to momentum, but we'd rather be honest about the work behind it. Great workplaces aren't held together by perks. They're held together by the unglamorous stuff: trust that lets people own their work, respect that survives a hard conversation, and a shared understanding of what we're building and why. We protect those things deliberately: in how we run meetings, how we give people room to think, and how we keep our doors (and our Slack channels) open whether you've been here four weeks or four years. This year we also let the data speak, and the results told the same story we hear every day: people here genuinely like working here. A 91.7% employee retention rate isn't a vanity number. It's what happens when people are trusted, challenged, and actually enjoy the people they build with. ## A Big Year for the Work, Too A great place to work has to be a place where great work gets done, and the last year gave us plenty of proof. We perfected Franchise Hub, bringing the entire franchise system under one roof and giving brands performance visibility they'd never had before. Then we pushed our intelligence layer deeper, training Voxie Intelligence on over a billion texts to surface the conversations closest to revenue. We shipped, we iterated, and we did it as a team. That's the connection we never lose sight of: when people love where they work, our customers feel it. They get a team that's energized to tackle hard problems, push for better answers, and show up with new ideas, every single day. ## A Note From Our CEO, Adam Waid "Franchises are the cornerstone of America. They turn hard work into ownership and help thousands of people live out the dream of running their own business. At Voxie, our job is to be the best partner those brands have, honoring the effort that runs from the corporate office all the way down to the experience a customer has at the counter. We can only do that with a team that cares as much as our customers do. This recognition isn't really about us. It's about the people who make Voxie worth betting on, and the brands who trust us to help them grow." **Adam Waid, CEO** ## In Their Own Words Don't take our word for it. Here's what the team has to say: "These have been some of the most fulfilling years of my career. Everyone here owns what they do, and because we all wear a few different hats, we actually understand the whole business, not just our corner of it. And the people? Endlessly generous with their time and what they know." **Kelsey Livingston, Head of Finance and Operations** "Working at Voxie is like being on the most fun, most capable task force you've ever joined. We take on real challenges, we laugh constantly, and we make a genuine difference for great clients, all on schedules that actually fit real life. It's meaningful, it's a little ridiculous in the best way, and it is never boring." **Shane Welch, VP of Customer Experience** "This is a rewarding place to work because of who you're surrounded by: smart, driven people who are wired to help each other and make sure our customers win. What you’ll see in Voxie is a team that is constantly coming up with ideas on how to make our customers’ lives easier, huddling on the “next big thing,” or collaborating through all departments." **Tim Hitchner, VP of Product** "I've worked remotely before, but I've never felt this connected to a team this fast. We share a vision, we all know what we're building and why, and the way departments pull together here is rare. Our CEO assembled a team of humans, not robots, and you feel it every day." **Nate Bartlett, Senior Account Executive** "Working here feels like teams of teams. It's a genuinely supportive place where we move toward shared goals, for our customers and for each other, built by good people with good intentions, day after day." **John Laswell, Engineering** "I've gotten to build market-shaping features here and watch them land with real brands. What makes it worth it is the people I build alongside: talented professionals from all over, plus the tools and autonomy to actually turn an idea into something that ships." **Seba Putrino, Product Management** "What makes Voxie special is simple: people here care, about the work, about our customers, and about each other. Everything we build, we build together. You're trusted to test ideas, speak openly, and own your role, and that freedom is what makes the difference. I've become a sharper communicator and a better listener because of the people around me." **Ali Spiric, Marketing Manager** ## To Our Team: This One's Yours, Again To the people who show up, speak up, build each other up, and make Voxie what it is every single day: thank you. Two years on this list isn't a streak we stumbled into; it's a reflection of you. Here's what we'll keep being: a place that bets on its people, because we've seen what the best team can do when you give them the trust and the room to do it. That's not changing. If anything, we're doubling down. This is who we are. This is what to expect from us. --- # Using Predictive Modeling to Scale Your Franchise Marketing > Most franchise marketing reporting is retrospective, diving into how last quarter’s campaigns performed. Though useful, this data justifies past decisions rather than focusing on future success. And for a franchise system running across hundreds of locations and dozens of customer segments, that gap can be expensive. - Published: 2026-05-10 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/predictive-modeling-to-scale-franchise-marketing/ --- Predictive modeling assigns an expected ROI to every marketing segment, channel, and location before the spend occurs. Thanks to the evolution of AI, such capabilities are now more readily available and already in use by an increasing number of brands. For franchise marketers still operating off retrospective dashboards alone, the cost of not adopting compounds every quarter. ### Use Cases for Predictive Modeling in Franchise Marketing ### Customer Marketing Budget Allocation Every franchise marketer faces the same allocation problem: a finite budget and more potential targets than dollars. The default answer has always been spreading budget proportionally across the list or weighting it toward the biggest-revenue segments. Predictive modeling replaces those defaults by assigning a predicted ROI, conversion rate, and cost per conversion to each segment before the spend. In turn, operators can choose specifically which customers to spend more on to maximize returns. Franchises need systems that interpret campaign performance data both nationally and for location-based subgroups. After all, a high-engagement loyalty member that populates a Downtown Boston storefront may respond differently to a specific LTO than a loyalty member in a suburb of Houston. "Talking with our franchise customers revealed the need for a tool that not only predicted campaign ROI but also accounted for the multi-location complexities,” says Tim Hitchner, Voxie VP of Product. “That’s why we developed the Budget Optimizer. Both brands and franchisees can use the tool to effectively segment and target their specific subscribers, rather than making budgeting decisions based on broad, national learnings.” [**Click here to learn more about the Budget Optimizer from Voxie**](/features/budgetoptimizer/) ![Budget_Optimizer_Concept_Voxie.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1781038032/blog/37a87981-232d-80a3-bcb2-e093acdd47aa.png) [**Click here to learn more about the Budget Optimizer from Voxie**](/features/budgetoptimizer/) 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) For an example of predictive modeling in action, look no further than Starbucks’ marketing. Its internal platform predicts for each individual customer which product or offer will convert best given order history, time of day, local weather, and seasonal patterns. The result is a reported[ 12 to 15% lift](https://kernelgrowth.io/starbucks-ai-framework/) in average order value across personalized channels, driven entirely by letting predicted return, rather than a mass campaign calendar, dictate what each customer sees. ### Customer Lifetime Value and Churn Prediction Predictive modeling makes the difference between high-value and low-value customers quantifiable. CLV models score customers by predicted lifetime value, changing acquisition economics. Instead of weighting acquisition channels by volume, you weight them by the predicted CLV of the customers each channel brings in. A channel delivering 1,000 one-time coupon redeemers looks great on a report but doesn't move the business. The channel delivering 300 high-CLV repeat visitors is where the real money lives, even when the raw numbers look worse at first glance. Churn prediction runs the same logic in reverse. Behavioral signals like declining visit frequency, unredeemed points accumulating past a normal threshold, and shorter engagement windows feed a model that flags loyalty members before they fully disengage. Win-back offers then land in time to actually win them back, rather than weeks after the customer has already moved to a competitor. Retention costs significantly less than acquisition, and predictive churn signals are what separate retaining a customer cheaply from replacing them expensively. ### Uplift Modeling Uplift models predict who will convert _because of_ marketing, as opposed to who would have converted anyway. Standard personalization sends offers to the customers most likely to buy, which means a meaningful chunk of that spend lands on people who were already walking through the door. Uplift modeling filters those buyers out and routes marketing dollars only to the customers whose purchase decision actually hinges on the outreach. Most franchise systems are running response models and assuming they're getting uplift. The gap between the two in wasted spend can be significant, and properly-modeled uplift campaigns often lift ROI 30% or more by cutting impressions on already-decided buyers. ### Marketing Mix Modeling The perennial franchise argument: is the national TV buy working, or is the local social spend driving the lift? Marketing mix modeling answers the question at the DMA level by combining econometric modeling for hard-to-track channels like TV, radio, and out-of-home with digital attribution for the trackable ones. The output isn't a single clean answer, but a clear picture of which channels are actually pulling weight in which markets. For franchise systems, this is where the corporate-versus-franchisee budget debate stops being about opinion and starts being about data. Separate national brand lift from local execution, and most of the political tension in the conversation disappears. ### Media Allocation Across Units Flat allocation and revenue-weighted allocation both leave money on the table. The highest marginal return usually sits with growth-stage units in under-penetrated trade areas, not with saturated top performers. A top-revenue unit in a mature market is often already tapped out, and the extra marketing dollar moves the needle less than the same dollar spent in a developing one. Predictive models surface the difference, and network-level allocation gets routed to units with the highest predicted incremental return instead of the biggest existing top line. ### Demand Forecasting Daypart-level demand forecasting drives staffing and inventory, but it also sharpens local ad timing. The marketing idea is simple: push promos where the store is predicted to have capacity, and hold back where it's already going to be slammed. Layer in weather, school calendars, and local event feeds, and the forecasts get more accurate. Domino's UK and Ireland reported a[ 72% improvement](https://www.microsoft.com/en/customers/story/1698105041618606470-dominos-microsoft-dynamics-365-united-kingdom) in demand forecasting accuracy after implementing ML-based demand planning, which translated directly into fewer wasted promotions at stores that were already running hot. ### Barriers to Clear in Order to Setup Predictive Marketing Analytics Predictive modeling in marketing only works when the foundation underneath it works. Most franchise systems stall out here, not at the model but at the plumbing. ### Siloed Data Across the Network POS, loyalty, digital, SMS, and local marketing data live in different systems that often vary location-to-location. Without a unified data layer, models produce confident-looking nonsense that will get a campaign approved in a budget meeting and quietly fail in the market. Fragmented infrastructure is the hardest and most expensive part of the entire effort to fix, and it's the step franchise systems most consistently under-budget when they start down this path. To confirm you’ve got an integrated tech stack built for success, read our guides to [marketing software for franchises](/blog/top-marketing-tools-for-franchises/) and [QSR-friendly tools](/blog/best-software-for-qsrs/). ### Counting on Generic AI That Doesn’t Factor in Franchise Dynamics or Regional Variation Off-the-shelf models miss the things that actually matter in a franchise system. They don't distinguish between corporate, co-op, and local spend. They don't understand territory rules, multi-unit data structures, or the corporate-to-franchisee relationship. Worse, most assume a customer is a customer regardless of where they live, which breaks immediately in any multi-unit brand operating across DMAs. The strategy that wins in Phoenix is not the strategy that wins in Pittsburgh. A generic model trained on aggregate national data flattens those differences and sends the same playbook to both markets, missing the regional signals that actually drive response. Interested in learning more? Check out Voxie’s guide to [localized marketing for franchises](/blog/local-marketing-for-franchises/). ### Reporting Dressed Up as Prediction Half the tools sold into franchise marketing under the predictive label are dashboards with forecasting language bolted on top. If the output is a chart rather than a specific dollar reallocation or a specific action, it's reporting, not predicting. The test for any platform: does it tell you what to do, or does it tell you what happened? A lot of franchise marketing leaders are paying for the second and expecting the first, and the longer that gap goes unnoticed, the more expensive it gets. ### No Measurement Discipline Without control groups, holdouts, and geo-experiments, there's no way to know whether the model is adding value or just adding confidence. Every pilot needs a defined success metric and a way to measure counterfactual performance before it runs. A campaign that lifted sales 12% during the holiday season isn't necessarily a 12% model lift. It might be 2% model lift and 10% seasonal tailwind, and without a control you have no way to tell those two stories apart. Models that skip this step tend to drift toward numbers that feel great in the quarterly readout and don't survive serious scrutiny. ### Treating the Model as the Decision-Maker The franchise systems that win with predictive modeling treat the model as offense and treat seasoned local operators, brokers, and franchisees as defense. Models have flagged perfect-on-paper opportunities that failed because the prediction missed community culture, competitor loyalty, or local context that a franchisee would have caught in five minutes. The model informs the call, but it shouldn't be the one making it. ### Get to Know Voxie and the Budget Optimizer Voxie is the SMS marketing platform built specifically for franchises, and the [**Budget Optimizer**](/features/budgetoptimizer/) is how we put predictive modeling in marketing directly in the hands of franchise marketers without requiring a data science team to build it from scratch. You tell the Optimizer your SMS budget. It analyzes your subscriber base in real time, surfaces the highest-value (or vicarious) segments, attaches a predicted ROI and cost per conversion to each, and recommends how to allocate the budget across those segments. These segments update automatically as customer behavior shifts, so campaigns always target people based on where they are now, not where they were when a list was last pulled. The predictions aren't generic.[ Voxie Intelligence](/features/voxieintelligence/) is trained on more than 1 billion franchise customer messages, which means the segmentation logic already understands multi-unit dynamics, regional audience behavior, and the differences between corporate and local execution. That context is why brands using the Budget Optimizer consistently report campaign ROI moving from 1.8x to 4.2x, cost per conversion dropping from $4.20 to $1.85, and budget efficiency climbing from 32% to 78%. --- # The Franchise Reading List: 11 Sources Worth Relying On for Industry Updates & Insights - Published: 2026-04-20 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/franchise-reading-industry-news-sources/ --- Broad business advice rarely translates cleanly to franchise systems. The added layers of franchisor-franchisee dynamics and multi-location nuances mean that general strategies can feel incomplete when implemented across an ecosystem. That’s why I lean so heavily on franchise-specific sources; The ones below are the publications and podcasts I come back to on a regular basis. They come from people who actually work inside the model, and the strategies, case studies, and insights they pen are usually worth the read. ## **1.**[ **Franchise Times**](https://www.franchisetimes.com/) Franchise Times is the closest thing our industry has to a paper of record. It is owned by the same group that runs the Restaurant Finance Monitor, which means the reporting has a real financial backbone. M&A activity, private equity moves, state-level legislation, and franchise litigation all get covered here with named sources and original reporting rather than repackaged press releases. The tradeoff is content overload. Franchise Times publishes a lot, and the advice-heavy pieces (the ones most franchisors would find most actionable) tend to get buried under the news cycle coverage. You will get more out of it by subscribing to the weekly digest and scanning for the feature pieces than by trying to keep up with the firehose. **Two franchise-focused articles worth your time:** - [**Franchise Times Top 400 (2025)**](https://www.franchisetimes.com/top-400-2025/): Want to know which franchise systems are actually growing versus just generating press? This ranking is your answer. It is built on five months of reporting on real systemwide sales, not opt-in applications, and it surfaces trends most of us miss. Example from the 2025 edition: health and personal care franchises saw sales grow 12.7% in 2024, the biggest percentage jump of any category. If you think food is where the growth is, you are reading last year's story. - [**Why Private Equity Investors Are Getting Active at the Franchise Unit Level**](https://www.franchisetimes.com/franchise_finance/why-private-equity-investors-are-getting-active-at-the-franchise-unit-level/article_95e4f712-67f6-4d3a-94fa-37415ecdee5e.html): PE firms are no longer just buying franchisors. They are going direct to multi-unit franchisees and rolling up operator portfolios. Taurus Capital Partners, Snapdragon, and Bain's new Prosper Growth Partners all get named here, along with the acquisition strategies reshaping who actually runs your larger units. Read this article if you want to understand who is quietly becoming your biggest franchisee. ## **2.**[ **1851 Franchise**](https://1851franchise.com/) 1851 is the narrative publication of franchising. Named for the year Singer Sewing Machine invented the modern franchise model, the site is built to serve franchisors, franchisees, and suppliers all at once. The brand storytelling here is a strength, and the Franchisor Power Rankings are worth scanning monthly to see which brands are gaining visibility in the development conversation. Come here for stories about brands finding their footing, leadership transitions handled well, and the narrative arc of a franchise system growing up. When 1851 runs something genuinely critical (see below), it stands out because the rest of the coverage is warmer. **Two franchise-focused articles worth your time:** - [**What Makes the Top Franchises of 2025 Stand Out**](https://1851franchise.com/top-franchises-2025-best-franchises-to-buy-2729458): Every franchisor says they are scalable and consumer-aligned. This piece turns those marketing words into actual benchmarks you can measure against. I promise, you’ll find these insights useful the next time your executive team is building a strategic plan and needs a shared vocabulary for what "top-tier" means. - [**Hardee's Lawsuit Highlights the Risk of Going Off-Model in Franchising**](https://1851franchise.com/why-restaurant-franchise-opportunities-are-booming-2728548): What happens when franchisees deviate from brand standards and the franchisor lets it slide? This piece walks through the legal exposure, using the Hardee's lawsuit as the case study. It’s worth reading if you are a CDO or operations leader responsible for enforcement. ## **3.**[ **Entrepreneur, Franchise Section**](https://www.entrepreneur.com/franchises) Entrepreneur is the home of the[ Franchise 500](https://www.entrepreneur.com/franchise500), now in its 47th year. This is the one ranking that reaches outside the franchise bubble, which matters because it shapes how prospective franchisees perceive your brand long before they see an FDD. Entrepreneur is a general business publication that happens to cover franchising well, and it has the clout to feature experts’ takes on AI, Gen Z buyers, and macro trends. My one complaint? The Franchise 500 methodology weights cost, growth, support, and brand strength, which tends to favor systems with mature infrastructure, so the same brands cluster at the top year over year. The ranking is useful as a consumer-facing credential, not as a real-time read on which brands are gaining ground right now. **Two franchise-focused articles worth your time:** - [**There's an Inevitability That AI Will Transform the Franchise Industry**](https://www.entrepreneur.com/franchises/theres-an-inevitability-that-ai-will-transform-the/467146): Most AI coverage in franchise trade press is speculative, but this one is not. Carl's Jr. and other chains are already running voice AI in drive-thrus, and the piece gets into the messiest part of the story, which is the franchisor-franchisee fight over who pays for the tech and who decides when to adopt it. - [**Young Entrepreneurs Are Changing Everything in Franchising**](https://www.entrepreneur.com/magazine/entrepreneur/2025/07): The buyer profile for franchises has shifted. Millennials and Gen Z are increasingly the ones signing FDDs, and they want different support, different training, and different marketing than the boomer-era franchisee. If your development pitch has not evolved to match, you are losing deals without realizing why. ## **4.**[ **Franchise Business Review**](https://franchisebusinessreview.com/) FBR is built on primary research at scale. They survey nearly 30,000 franchise owners every year, and they created the Franchise Satisfaction Index (FSI), which functions as the industry standard benchmark for measuring system health. Franchisee satisfaction tracks closely with the metrics franchisors actually care about, from retention to unit economics to recruitment velocity. FBR sells survey services to franchisors, so there is a business incentive baked in. To their credit, the methodology is public and the benchmark data is free. **Two franchise-focused articles worth your time:** - [**2026 Industry Outlook Report**](https://tour.franchisebusinessreview.com/franchise-industry-research/): This resource is free and one of the most comprehensive franchise sector analyses out there. The finding I keep coming back to: large brands scaled 3.6 times faster than smaller brands last year. The report also names the top 10 barriers to franchise growth in 2025, which reads like a hit list for any emerging franchisor's strategic plan. - [**Franchising at WORK Employee Engagement Study**](https://tour.franchisebusinessreview.com/posts/new-study-shows-workplace-satisfaction-in-the-franchise-sector-far-outpaces-national-averages/): Drawing on data from over 11,000 franchise employees, the study ties employee satisfaction directly to franchisee profitability. Most franchise coverage treats employees as an afterthought, which is a mistake, and this report is a good antidote in a labor-constrained market. ## **5.**[ **QSR Magazine**](https://www.qsrmagazine.com/) QSR Magazine has spent twenty-five years covering the $350 billion quick-service restaurant segment. The annual[ QSR 50](https://www.qsrmagazine.com/story/the-2025-qsr-50/) is a strong benchmarking tool for unit counts, AUVs, and growth rates. Even if you do not run a food franchise, QSR Magazine is worth reading. A lot of the operational playbooks translate, food concepts tend to move faster on tech adoption than other franchise categories, and their Franchisee of the Year coverage is a solid free case study resource. **Two franchise-focused articles worth your time:** - [**The 2025 QSR 50: Fast Food's Leading Annual Report**](https://www.qsrmagazine.com/story/the-2025-qsr-50-fast-foods-leading-annual-report/): Want to know how the biggest brands are rethinking store format? Chipotle plans to open 315 to 345 stores in 2025, with 80 percent featuring the order-ahead Chipotlane. That kind of specificity is rare in trade press, and it actually changes how you think about real estate and build-out. - [**What's Next in QSR Franchising? Quizzing the Experts**](https://www.qsrmagazine.com/story/whats-next-in-qsr-franchising-quizzing-the-experts/): Franchise development lead flow is dropping, and franchisors are spending more to get less. Most trade press will not say that out loud. This piece does, with a roundtable of experts who actually name the problem and walk through what is causing it. ## **6.**[ **IFA / Franchise.org**](https://www.franchise.org/) The International Franchise Association is the industry's trade body. Their annual[ Franchising Economic Outlook](https://www.franchise.org/) is the authoritative industry forecast, and the IFA's advocacy tracking on joint employer, non-compete rules, and state-level reform is the most comprehensive I have found. IFA is the organization in the room when franchise policy gets made, which means you can treat their content as your regulatory early-warning system. Come here for policy signals and economic data. IFA is a trade association, so their job is to advocate for the franchise business model, and their coverage reflects that. Pair it with independent reporting for balance. **Two franchise-focused articles worth your time:** - [**2026 Franchising Economic Outlook**](https://www.franchisewire.com/ifa-report-predicts-steady-franchising-growth-in-2026/): Economic output is projected to top $921.4 billion in 2026, a 1.6% increase over 2025. More useful than the top-line number is the state-level breakdown. Texas, Florida, Georgia, Arizona, and North Carolina lead the growth list, and Michigan, Ohio, and Utah are new to the top 10. If you are planning development territory, start here. - [**Franchising Outpaces Broader Economy for Second Consecutive Year**](https://www.franchise.org/2025/02/franchising-outpaces-broader-economy-for-second-consecutive-year/): You will hear this data point cited in sales conversations, on investor calls, and in landlord negotiations all year. Keep the underlying report handy. ## **7.**[ **Franchising.com (Franchise Update Media)**](https://www.franchising.com/news/) Franchising.com is owned by Franchise Update Media, which also runs the Multi-Unit Franchisee Conference and the Franchise Consumer Marketing Conference. That means the content reflects direct contact with the operators attending those events, which makes it one of the better daily scanning tools in franchising. Five minutes a day keeps you current on deal flow, leadership changes, and competitive moves you would otherwise have to piece together from LinkedIn and press releases. The tradeoff is that a meaningful portion of what runs here is aggregated press releases rather than original reporting. Skim accordingly. The value is in the breadth and the speed, not the depth of any single piece. **Two franchise-focused articles worth your time:** - [**Woofie's Franchise Owner Satisfaction Survey Results**](https://www.franchising.com/news/20250903_woofies_franchise_owner_satisfaction_survey.html): Founders of emerging brands often ask me how to build development credibility before they have scale. This piece shows how Woofie's used a 76 FSI score to do exactly that, ranking in the top tier of 2025 benchmarks. A good template to study if you are a year or two away from building real recruitment momentum. - [**Right at Home Named a 2025 Top Franchise**](https://www.franchising.com/news/20250109_right_at_home_named_a_2025_top_franchise_by_franchise_business_review.html): Buried in this piece is a data point worth memorizing. FBR's Michelle Rowan notes that owner satisfaction among 2025 Franchisee Satisfaction Award winners averages 30% higher than other franchise brands. That gap correlates with measurable system performance, and it is useful ammunition next time you are pushing leadership to invest in franchisee experience. ## **8.**[ **Modern Restaurant Management**](https://modernrestaurantmanagement.com/) Modern Restaurant Management is not franchise-exclusive, but it is one of the more operationally useful publications for food franchisors. It covers operations, tech, finance, legal, marketing, and menu design, with regular contributions from practitioners (operators, attorneys, economists) alongside staff reporting. The Finance & Law vertical is a particularly strong resource, and coverage of FSMA 204, wage and hour cases, and franchise-specific legal developments is timely and accessible. Food franchisors tend to get most of their legal exposure news from their attorneys weeks after the fact, but MRM surfaces the issues fast enough to be useful for proactive planning. Because a lot of the content is practitioner-written, quality is inconsistent. Not every piece lands. The best ones are the operator-authored pieces that get into the specific mechanics of a problem you are actually trying to solve. **Two franchise-focused articles worth your time:** - [**2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three**](https://modernrestaurantmanagement.com/2025-outlook-experts-weigh-in-on-restaurant-trends-and-challenges-part-three/): The throughline across dozens of expert quotes comes down to this: restaurants that adapt quickly, lean on strong supplier partnerships, and embrace tech-driven guest engagement are the ones thriving, franchise or not. A useful consolidated read when you need a fast temperature check on the segment. - [**Mind the Gap: Closing the Divide Between Franchisors and Consumers**](https://modernrestaurantmanagement.com/mind-the-gap-closing-the-divide-between-franchisors-and-consumers/): 63% of consumers will pay more for consistency across franchise locations, but only a third of franchisors feel confident they can deliver it. That is a gap worth closing, and this piece walks through the report data behind it. Good ammunition for the next leadership meeting where you are trying to unlock digital experience investment. ## **9.**[ **Voxie Blog**](/blog/) Yes, this is us, and our team puts a lot of hard work into writing pieces that directly address franchisor needs. More specifically, we write about local marketing, franchisee-corporate coordination, SMS compliance (TCPA matters more than people think), and the places where AI and SMS are converging in franchise operations. If you are solving a franchise-specific marketing or ops problem, especially local-store marketing or coordinating across a franchisee network, our content is practical and operator-minded. Often, our content circles back to SMS because that is what we do. Read it with that framing in mind, and the strategic frameworks still translate to whatever channel you are working in. **Four franchise-focused articles worth your time:** - [**Unlocking Local Marketing: How Franchise Brands Can Achieve 70X ROI**](/blog/unlocking-local-marketing/): Most franchise brands either over-centralize local marketing or let it run wild at the unit level. Neither works. We walk through the middle ground, with real numbers attached to what happens when you get it right. - [**Shared SMS Inbox Management and Coordination Best Practices for Franchises**](/blog/shared-sms-inbox-management-for-franchises/): How do you let franchisees own local customer conversations without creating brand inconsistency or compliance risk? Most franchisors have not figured this out. This piece is our attempt at a practical answer. - [**Business Intelligence for Your Restaurant: Top Software Picks**](/blog/business-intelligence-software-qsr-restaurants/): Multi-unit data visibility is one of those problems franchisors know they should solve and keep deferring. Here is a walkthrough of the BI tools restaurant franchises are actually using to make unit-level decisions, which is a reasonable place to start if you are trying to get past the deferral. - [**Increasing Your Restaurant's Loyalty Program Retention**](/blog/increase-restaurant-loyalty-program-retention/): Most brands pour marketing spend into loyalty enrollment and then wonder why the program plateaus. The answer is retention, and it is almost always underrated. This piece covers the targeted communications and data strategies that keep loyalty members active after the signup bump. ## **10.**[ **Franchise Voice: IFA Podcast**](https://podcast.franchise.org/) Franchise Voice is the IFA's official podcast, hosted by Jack Monson. The guest list is what sets it apart. You will hear from CEOs, policymakers, and IFA leadership you will not easily get on other shows. This is the policy and advocacy podcast of franchising, and it delivers the 30,000-foot view of where the industry is heading and what is shaping it. Come here to understand what is changing in the regulatory environment or at the next IFA Convention. Franchise Voice will not give you tactical marketing or operations advice, and that is not the point. **Two franchise-focused episodes worth your time:** - [**IFA Advocacy Summit 2025 Preview with IFA CEO Matt Haller**](https://podcast.franchise.org/): Matt Haller runs the IFA, and he previews the regulatory priorities the association is tracking, including the proposed permanent solution to joint employer. If you want to know what franchise policy is going to look like 12 months from now, this is the closest thing to an advance read. - [**Veterans and Franchising with Wendy Kunz, Sean Falk, and Brynn Gibbs**](https://www.franchise.org/2025/11/veterans-and-franchising/): Two conversations in one episode. The first covers why veterans and franchising are structurally well-matched and how VetFran is supporting both sides. The second features Consumer Fusion CEO Brynn Gibbs on how AI search is reshaping reputation management at the franchisee level. Development teams will get something out of the first half, marketing teams the second. ## **11.**[ **Smart Franchising with Fransmart**](https://fransmart.com/podcast/) Smart Franchising is hosted by Dan Rowe, who runs Fransmart, the franchise development consultancy that helped launch brands like Five Guys and QDOBA. If Franchise Voice is the policy view, Smart Franchising is the development conversation. Rowe has been in franchise development for decades, and his guest list reflects the depth of his network. Come here for the operator and founder stories, and the occasional tactical conversation about scaling a system. Some episodes lean into brand promotion, which is a common risk when a development consultant runs a franchise podcast. The best episodes are the ones where Rowe pushes back on a guest, so listen for those. **Two franchise-focused episodes worth your time:** - [**Episode with Carl Stoffers, Senior Business Editor of Entrepreneur Magazine**](https://fransmart.com/podcast/): Carl Stoffers sees every franchise pitch that crosses Entrepreneur's desk, and in this conversation he unpacks what is actually moving the needle for franchisees and franchisors in 2025. Cross-publication conversations like this are rare, and worth it when they happen. - [**Episode with Jeremy Brazeal on AI in Franchising**](https://fransmart.com/podcast/): Brazeal works with LEGO and Coca-Cola on retail engagement, and he focuses on loyalty, personalization, and actual revenue impact rather than hypothetical AI futures. One of the more grounded AI conversations I have come across in the space. ## Why Staying Current With Franchise Updates Is Part of the Job Subscribing to a publication is not the same as reading it. The value of this list only shows up if you build a routine: a standing 30 minutes on your calendar to absorb the news, a shared Slack channel where your team drops interesting pieces, and perhaps even a quarterly review of what you learned and what it changed. Without that, you have a bookmark folder, not an intelligence operation. It also helps to collaborate with partners and vendors who live and breathe the industry, Voxie included. Schedule a demo to learn how our team and our products cater to the precise needs of franchises. --- # Voxie Names Marci Kleinsasser, CFE VP of Marketing as Platform Expands Franchise-Specific Capabilities > Franchise marketing veteran to lead brand strategy as Voxie releases new features—Intelligent Inbox and Budget Optimizer—poised to change how franchises communicate. - Published: 2026-04-14 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/voxie-welcomes-marci-kleinsasser-cfe-vp-marketing/ --- _Franchise marketing veteran to lead brand strategy as Voxie releases new features—Intelligent Inbox and Budget Optimizer—poised to change how franchises communicate._  ATLANTA, April 14, 2026 — Voxie, the text messaging platform purpose-built for franchises, today announced the appointment of Marci Kleinsasser, CFE as Vice President of Marketing. "Marci's franchise knowledge is second to none, and she pairs it with serious marketing expertise," said Adam Waid, CEO of Voxie. "She understands franchise systems and the challenges of scale. That's why the industry listens when she speaks. 2025 and 2026 have marked the rollout of major product features like the Intelligent Inbox and Budget Optimizer, and we couldn’t have found a better champion to help bring them to market.” Kleinsasser brings 30 years in franchising. Most recently, she led franchise development for Home Franchise Concepts' 10-brand, 2,400-territory portfolio, consistently exceeding growth goals. She has held leadership roles at Handyman Connection, PuroClean, Coverall, and Benihana. _Entrepreneur_ named her a Top 50 Franchise CMO Gamechanger. "I've sat in the franchisor seat and felt the pressure to prove ROI at every turn. That's exactly why I said yes to Voxie,” said Kleinsasser. This team is solving problems I've watched brands struggle with for years. There's real innovation happening here, and I'm excited to help write the next chapter." **About Voxie** Voxie is the only text messaging platform that caters to franchise needs, trusted by brands including Sonic Drive-In, Jersey Mike's, Edible Arrangements, and The Learning Experience. Powered by in-depth franchise expertise and Voxie Intelligence, the platform helps multi-location brands drive revenue and franchisee engagement while enforcing brand guidelines at scale. Voxie is headquartered in Atlanta. Learn more at [voxie.com](/). --- # Increasing Your Restaurant’s Loyalty Program Retention: Targeted Communications & Data-Driven Strategies - Published: 2026-04-09 - Category: Restaurant - Canonical HTML: https://www.voxie.com/blog/increase-restaurant-loyalty-program-retention/ --- Restaurants have gotten very good at one thing when it comes to loyalty programs: convincing customers to join. Between welcome bonuses, in-store prompts, QR codes on receipts, and app download incentives, the enrollment machinery has never been more refined. And then, for some brands, the work stops. This attitude is backwards, as acquiring a new restaurant customer[ costs 5-7X more](https://www.markinblog.com/customer-loyalty-retention-statistics/) than retaining an existing one. Every dollar spent keeping a loyalty member engaged and active goes measurably further than a dollar spent replacing them. While a well-structured reward system is nonnegotiable, the loyalty programs that win are those that stay top of mind between visits.[ ](/blog/qsr-guest-priorities-in-2026/)After all, with a reported [79% of customers saying loyalty programs influence dining decisions](/blog/qsr-guest-priorities-in-2026/), your restaurant won’t be the only one clawing for customers’ return business. Ultimately, success depends on an airtight communication strategy that has evolved beyond merely sending “mass blasts.” Data shows that the true pay-off in retention and revenue comes from tailoring messaging to the individual customer so the content is both relevant and personal. ## The Restaurant Loyalty Member Lifecycle: Where Engagement Commonly Breaks Down Most loyalty members are engaged during the first week or two after joining, commonly referred to as the "honeymoon" window. Then activity drops off, often fast. **The average annual activity rate across loyalty programs is estimated to be between** [**54%**](https://www.capgemini.com/nl-nl/wp-content/uploads/sites/19/2022/05/report-dti-loyalty-deciphered.pdf) **and** [**59%**](https://queue-it.com/blog/loyalty-program-statistics/)**—depending on your source—with almost a third of members dropping off without ever using their points.** This drives home the point that enrollment doesn’t automatically lead to active participation. Common reasons why QSRs and other restaurants see such dramatic disconnects? - **No perceived value beyond the initial sign-up.** They joined for the welcome offer and never saw a reason to come back to the program. - **No onboarding follow-through.** Without a sequence reminding them why they joined and what to do next, the membership fades from memory within days. - **Too much friction in earning or redeeming.** If the program takes more than a sentence to explain, most members won't bother figuring it out on their own. - **Generic, one-size-fits-all messaging.** When every member receives the same blast, nothing feels relevant enough to act on. - **Too much silence between touchpoints.** Time passes, no communication arrives, and the program quietly disappears from their routine. ## Hook Loyalty Members Back Right When They're on the Cusp of Losing Interest Behavioral data from your POS and loyalty platform is the most reliable early warning system for member churn. The signals worth watching include declining visit frequency, unredeemed points accumulating past a normal threshold and reduced SMS or app engagement. Re-engagement at this stage has an outsized payoff. Members who actively redeem rewards spend significantly more over time than those who don't, which means pulling even a fraction of lapsed members back into the redemption cycle produces a real lift in lifetime value. However, identifying at-risk loyalty members and sending them a perfectly timed offer is easier said than done. That is, unless you have the right tools and integrations. ### How to Do It: Trigger Automated Win-Back Flows Based on Behavioral Signals A sophisticated text marketing platform—like Voxie—can integrate with your loyalty and CRM program. Combined, they can detect churn signals for individual accounts and immediately respond with a win-back offer. Reporting will help you not only identify the most effective incentives, but also the optimal timing to re-hook loyal restaurant customers before they fall off entirely. Different Stage, Different Message: Segmenting by Loyalty Lifecycle Blasting the same communication to every loyalty member is one of the most common and costly retention mistakes a restaurant can make. Someone who enrolled yesterday needs a fundamentally different message than someone who hasn't visited in 60 days. Treating both identically signals that the program doesn't really know either of them. The segments that consistently move the needle on restaurant customer loyalty: - **New enrollees (0 to 14 days).** Welcome and onboarding sequences that explain how the program works, what to do next, and how to reach that first reward. Getting a member to their first redemption early on matters because it sets the tone for ongoing engagement. If someone never redeems, they're far more likely to go dormant. - **Active, high-frequency members.** VIP recognition and early access to new items or promotions that reinforce they're valued, not just another name on a list. - **Members approaching a reward threshold.** A nudge to get them over the finish line. "You're 30 points from your next reward" converts far better than a generic promotional blast. - **At-risk members showing early churn signals.** Targeted win-back messaging with a tangible incentive, timed to their specific drop-off pattern. - **Fully lapsed members (90+ days inactive).** Re-engagement with a direct, immediate offer and a compelling reason to come back. ### How to Do It: Dynamically Segment Loyalty Members as Their Behavior Changes Static lists go stale the moment they're built. A member classified as "active" last week may be "at-risk" today. Voxie's real-time audience segmentation automatically moves members between groups based on live behavioral signals, so every campaign reaches people based on where they are _now_, not where they were when someone last updated a spreadsheet. The [Budget Optimizer](/features/budgetoptimizer/) then recommends how to allocate spend across these segments for the strongest possible return. ![Budget_Optimizer_Screenshot.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1775752661/blog/33d87981-232d-80cf-a49a-e2f47d2dfee5.png) ## Make Loyalty Texts Feel Personal and Not Like Broadcasts There's a world of difference between "You have points to redeem!" and "You're 15 points from that free Spicy Chicken Sandwich you love." The first gets ignored. The second drives a visit. The gap between generic and personalized messaging isn't marginal. Members who receive rewards and offers tailored to their actual behavior spend meaningfully more than those who get the same blast as everyone else. What this looks like with loyalty data connected to your messaging: - **A points-expiration reminder tied to the member's actual balance:** "Hey [first name], you've got 150 points expiring on Friday. That's enough for a free medium drink with your next order!" - **A purchase-based promotion referencing what they actually order:** "Your usual Turkey Club is part of this week's BOGO. Swing by before Sunday." - **A milestone celebration that acknowledges their real history with the brand:** "12 visits this month. You're officially in our top 10% of loyalty members. To say thank you, we’re giving you a free milkshake on us!” ### How to do it: Craft Sophisticated Flows That Pull in Real-Time Customer Data Each of those texts pulls from a different data source: points balances from the loyalty platform, order history from the POS, and visit frequency from the CRM. Voxie integrates with all three, making it possible to populate individualized fields in each message at franchise scale without manual data work. ## Localize Messaging, A Tactic Proven to Lift Engagement by 4X Franchise restaurants have a natural advantage when it comes to loyalty retention: local presence and community connection. But most squander it by running loyalty communications exclusively at the national level. Localized messaging consistently outperforms national blasts on engagement, often doubling click-through rates for QSRs and other restaurants. Localization at scale can feel like walking a tightrope. Franchisees know their local communities better than anyone, but giving them unrestricted messaging access risks brand inconsistency. However, having Corporate manually approve texts slows down progress and simply isn't sustainable. The solution isn't choosing between national control and local relevance; it’s building a framework that delivers both. ### How to Do It: Empower Franchisees to Localize Campaigns While Automatically Enforcing Brand-Shaped Guardrails Using Voxie Intelligence This is where Voxie's franchise-specific architecture comes in. Corporate teams define the rules once: approved templates, locked or semi-locked snippets, blocked terms, tone guidelines, frequency limits, and scheduling windows. From there, Voxie enforces those rules automatically as franchisees build campaigns. Franchisees who've earned more trust can draft their own messages, which Voxie's AI-powered Brand Standards vet in real time. If a message uses off-brand language, leaves out a required disclaimer, or pushes outside approved offer boundaries, the system flags or blocks it before anything goes out. For franchisees still building that trust, Corporate can start them with fully locked templates and gradually expand their creative permissions over time, a progression Voxie calls the "crawl, walk, run" framework. Meanwhile, Corporate retains full visibility through a centralized dashboard showing every scheduled campaign across every location, with the ability to edit or pull any message before it sends. **The result is localized loyalty messaging that feels community-driven to the customer and brand-safe to the franchisor.** ![brand-consistency_gedgqx.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1775752661/blog/33d87981-232d-805e-a2e9-dd289a7a28fe.png) ## Drill Into Loyalty Data by Location, Not Just the National Average Treating your loyalty program's performance as a single national number masks the insights that actually drive improvement. A 40% active member rate across 200 locations might mean half your stores are at 60% and the other half are at 20%. Those are two entirely different problems requiring different interventions. Location-level analysis reveals which markets are retaining loyalty members and which are losing them, which message types resonate in which regions, and where specific franchisees are outperforming or falling behind. Once you can see what the top-performing locations do differently, you can replicate those practices across the system. This granularity also enables smarter testing. Instead of rolling out a new offer nationally and hoping it works, you can trial it across a subset of locations, measure results at the franchisee level, and scale what performs. ### How to do it: Use franchise-level analytics to compare loyalty retention across locations. Voxie's reporting dashboards mirror franchise hierarchy. Corporate teams get a full roll-up view across all locations with the ability to drill down by franchisee, region, or campaign. Franchisees see only their own data, which makes it practical to run localized tests and measure outcomes before committing to a system-wide rollout. ## Let Loyalty Members Tell You What They Want One of the most underused retention tactics is simply asking members what matters to them. Two-way texting opens a direct channel for short surveys, preference polls, and feedback requests that capture what loyalty members actually care about: favorite menu categories, preferred offer types, ideal messaging frequency, or how they felt about a recent visit. This is zero-party data, meaning information the member shares voluntarily. Every response strengthens the personalization of future messages, creating a feedback loop where the program feels increasingly relevant over time. It also produces demand signals you can act on immediately, like surveying customers about which new flavor excites them most to guide stocking decisions by location ahead of a launch. ### How to do it: Use conversational SMS to collect member preferences and feedback at scale. Voxie's [Conversational Intelligence](/conversational-intelligence/) automates these interactions by detecting intent and sentiment from inbound replies, then routing responses into member profiles to inform future campaign targeting. ## What This Looks Like in Practice: A QSR Win-Back Campaign That Turned $1 Into $24 A[ ](/case-studies/sub-win-back-campaign/)popular American franchise with over 2,500 locations partnered with Voxie to re-engage 745,000 inactive loyalty members who hadn't made a purchase in over 90 days. Rather than falling back on the brand's standard double points offer, which customers had grown numb to, the team introduced something more direct: a $3 discount on the next purchase. It was a deliberate shift from long-term incentives to immediate gratification, designed specifically for members who needed a tangible reason to walk back through the door. Within five days of launch: **every dollar spent generated $24 in return** (a 2,200% ROI), the campaign achieved a 5.5% click-through rate well above industry averages, and conversion rates jumped 506% compared to previous efforts. The test also validated a broader principle: varied, tangible, limited-time incentives outperform predictable rewards, an insight that now shapes the brand's ongoing retention playbook. [**Read the full case study**](/case-studies/sub-win-back-campaign/) ## Curious if Your QSR SMS Program is Competitive? Self-Audit Yourself Most franchise brands know their SMS program could be doing more but can't pinpoint exactly where the gaps are. Voxie's free self-audit covers 28 questions across subscriber growth, engagement strategy, compliance, and reporting infrastructure, all benchmarked against QSR industry standards. In a few minutes, you'll see how your program stacks up and where the biggest opportunities are hiding at the location level. You'll receive an instant score and a personalized action plan so you know exactly where to focus first. [**Self-audit your SMS program**](/blog/QSR-sms-text-marketing-audit) ## The Building Blocks: Integrations That Make Loyalty Retention Work Before any of the strategies above can function at scale, the underlying systems in your [QSR Business Intelligence](/blog/business-intelligence-software-qsr-restaurants/) and [marketing tech stacks](/blog/best-software-for-qsrs/) need to talk to each other. At minimum, restaurants need their text messaging platform connected to three core systems: the loyalty program, POS, and CRM. However, these integrations mean nothing if not connected into a text marketing platform equipped to effectively leverage the data. ### How Voxie Powers Loyalty Retention for Franchise Restaurants Generic SMS platforms force franchise brands to work around limitations designed for single-brand operations. Voxie is built from the ground up for multi-location complexity, from role-based permissions and location-level billing to Brand Standards that automate compliance across hundreds of locations. That means less time adapting workarounds and more time executing strategy. - **Built to mirror franchise complexity, not work around it:** Billing routes to individual locations. Permissions scale by role, region, or owner group. Reporting follows your franchise hierarchy. The platform reflects how your business actually operates. - **Brand Standards that replace manual approval bottlenecks:** Corporate defines the rules once: approved templates, blocked terms, frequency caps, scheduling windows. Voxie's AI enforces them in real time as franchisees build campaigns. No JotForms, no one-day turnaround, no dedicated headcount reviewing every send. - **Franchisee autonomy without franchisee risk:** Start locations on locked templates with zero creative freedom. Graduate trusted operators to AI-vetted drafting as they prove themselves. Corporate retains override control on every scheduled campaign across the network. - **Intelligence trained on franchise-specific data:** Voxie's predictive engine is built on 1B+ messages across thousands of franchise locations. It optimizes micro-audiences at the individual store level, so a single franchisee with 1,000 subscribers isn't wasting budget blasting all of them with every promotion. - **Works whether franchisees log in or not:** Corporate builds automated programs once and they run across every location. Adoption is a bonus, not a requirement. The platform delivers results regardless of how hands-on each operator chooses to be. - **Compliance is managed centrally, not left to individual locations:** Opt-out handling, consent tracking, and TCPA safeguards are enforced across every location from one place. No reliance on franchisees getting it right on their own. [**Request a demo**](/request-a-demo/) **to see how Voxie helps franchise restaurants retain loyalty members at scale.** --- # Is Your QSR’s SMS Program Maximizing Results? Take This Self-Audit to Find Out - Published: 2026-04-03 - Category: Restaurant - Canonical HTML: https://www.voxie.com/blog/qsr-sms-text-marketing-audit/ --- SMS is one of the highest-engagement channels available to QSR brands, but it can also be one of the hardest to get a clear read on. This self-audit grants visibility. By answering 28 questions across six categories, you'll see how your SMS program measures up to QSR industry benchmarks, where execution is falling short, and what immediate steps to take to close the gaps in both performance and analysis. When you finish, you'll receive an instant score and a personalized action plan so you know exactly where to focus first. ## [**Start your SMS self-audit program now** ](https://sms-success-score.with-voxie.com/) ## What to Expect From Your SMS Audit - **QSR industry benchmarks.** See how your core metrics (click-through rates, ROI, loyalty program enrollment) compare to QSR industry standards. - **Subscriber growth.** Evaluate the strength of your promotional tactics and incentives. - **Subscriber list management.** Assess how well your network manages the subscribers you already have, including segmentation, suppression of disengaged contacts, and corporate-level controls over list access. - **Customer engagement and strategic gaps.** Identify where SMS is working in your customer journey and where high-value touchpoints like welcome flows, loyalty re-engagement, and post-visit follow-ups are missing. - **Performance data visibility and infrastructure.** Determine whether you have the reporting infrastructure to manage a multi-location SMS program, compare franchisee performance, and make data-driven decisions at the network level. **Legal and Brand Voice Vulnerability.** Use the audit to highlight TCPA risk and brand inconsistency at the franchisee level, and whether the right guardrails are in place to prevent a costly mistake. ## QSR Brands Need an SMS Approach and Audit That Reflects Franchise Complexities Most SMS platforms are built for a single source of control in which one team manages one audience with one set of results. That model breaks down fast when text marketing execution is distributed across dozens or hundreds of franchisees, each operating with varying levels and serving different audiences—along with the need for brands to maintain oversight. The questions that matter for a QSR franchisor aren't the same ones a single-brand operator asks. It's not just "are our campaigns performing?" It's "which locations are driving results, which are dragging them down, and why?" It's whether franchisees are building lists correctly, sending compliant messages, and representing the brand consistently—or whether gaps at the location level are creating liability and eroding performance that corporate can't even see. That's what this SMS self-audit is designed to help QSR franchisors learn. ### [**Evaluate your SMS program for free**](https://sms-success-score.with-voxie.com/) ## Get to Know Voxie, the Only Text Messaging Platform Built for Franchises This self-audit was developed by Voxie's SMS experts, drawing on real-world experience working with leading franchise brands across restaurants, retail, and services. The 28 questions reflect the gaps that appear most consistently in QSR SMS programs—the areas where, when addressed, franchisors see the greatest lift in engagement, compliance, and network-wide performance. Voxie is the only SMS platform purpose-built for franchises and multi-location brands. Where generic platforms give franchisors a bird's-eye view at best, Voxie is built around the way franchise organizations actually operate. That means franchise-structured reporting; role-based permissions so every user sees and does exactly what they should; centralized compliance management across every location; and QSR-specific AI built around LTO cycles, loyalty re-engagement, and local versus national campaigns. Franchisees can craft locally-driven text campaigns operating within the brand-driven parameters, confirming swift, tailored strategies at scalable and without risk. Want to dive deeper into restaurant-focused text marketing? Read our guide [Fresh Marketing Tactics for Quick Service Restaurants (QSR) and Fast-Food](/blog/qsr-marketing-tactics/); make sure your tech stack meets today’s needs with articles like [Business Intelligence for Your Restaurant - Top Software Picks](/blog/business-intelligence-software-qsr-restaurants/) and [Best Software for QSRs](/blog/best-software-for-qsrs/); and find inspiration with guides like [How to Run a High-Impact Text-to-Win Sweepstakes](/blog/text-to-win-sweepstakes/) and [Strategies to Maximize Text Coupons, LTOs, + Promo Code Alert ROI](/blog/text-coupons-ltos-and-promo-code-alerts/). ### [**Dig into your SMS program for free**](https://sms-success-score.with-voxie.com/) --- # SMS Marketing Platforms - Comparing 10+ Software Providers - Published: 2026-04-02 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/sms-marketing-platform-comparison/ --- You’ve decided to launch your text marketing program—so what’s next? Choosing the right SMS marketing software is a crucial first step. The platform you select will shape everything from your day-to-day workflows to the advanced features you can leverage within your strategy. It’s important to recognize that not all SMS marketing platforms are equally suited to your specific needs. Some are structured to serve particular business models or subscriber list sizes, while others are purpose-built for specific industries. To help you navigate your options, we’ve rounded up some of the top-reviewed SMS software solutions for a variety of business needs. 1. Voxie – Best SMS Platform for Franchises and Multi-Location Businesses 2. Textla — Best Cheap Option for Newbies 3. Postscript — Best eCommerce SMS For Shopify Integration 4. EZ Texting — Best eCommerce SMS for Squarespace Integration 5. Smarter Contact — Best SMS Software for Real Estate Companies 6. Text2Drive – Best SMS Software for Auto Dealerships 7. Emitrr — Best SMS Software for HIPAA compliant 8. Hi Jiffy — Best SMS Software for Hotel Management 9. Growby — Best for WhatsApp Marketing 10. GetThru — Best P2P SMS Software for Political Campaigns ## Baseline Capabilities Shared by Most SMS Marketing Platforms While every SMS platform provider brings something unique to the table, there are capabilities and features that most tools share. No software solution is even worth considering if it doesn’t offer: - **Mass Text Messaging:** Most platforms allow you to send bulk SMS campaigns to your entire subscriber list or targeted segments. This is the foundation of SMS marketing, enabling brands to reach large audiences quickly and efficiently. - **MMS Support:** Many SMS platforms support [MMS campaigns](/blog/mms-in-marketing-how-and-why/), allowing you to send images, videos, and rich media alongside text. This capability helps brands create more engaging, visually compelling campaigns that stand out in the inbox. - **Opt-In/Opt-Out Management:** Built-in tools help manage subscriber consent, ensuring [compliance with regulations like TCPA](/blog/tcpa-compliance-checklist-sms/). Automated opt-in and opt-out workflows protect your brand and make it easy for customers to control their preferences. - **Message Scheduling:** SMS marketing software typically offer the ability to schedule messages in advance, so you can plan campaigns around key dates or promotions. This ensures timely delivery and helps maintain a consistent communication cadence. - **Basic Analytics and Reporting:** Your choice of text messaging platform should track important [SMS marketing analytics](/blog/quantify-campaign-results/) like delivery rates, open rates, and click-throughs. These insights help you gauge campaign performance and make data-driven decisions for future outreach. - **Template Libraries:** Most SMS tools provide pre-built message templates for common use cases, such as promotions, reminders, or surveys. Templates save time and help maintain a consistent brand voice across all communications. - **Subscriber List Segmentation:** The ability to segment your audience based on attributes like location, purchase history, or engagement level is a common SMS software feature. - **Multi-Message Flows (Drip Campaigns):** Many SMS marketing platforms enable you to set up automated, multi-step message sequences that nurture subscribers over time. ## An SMS-Focused Platform Rather vs. All-in-One Direct Marketing Tool While all-in-one solutions promise convenience, they often dilute the power of each channel, treating SMS as just another checkbox rather than a worthwhile strategic lever. Their product development team’s attention is spread across numerous outreach channels, meaning that SMS-focused updates may be slow to reflect the full extent of what’s possible, both from a capabilities and UX perspective. Comparatively, an SMS-first platform is purpose-built to maximize the unique strengths of text messaging: immediacy, personalization, and two-way interaction. This ensures you always have access to the most up-to-date technology, robust compliance safeguards, and advanced Conversational Intelligence, as well as an interface built specific for easy SMS deployment. However, industry-specific software integrating SMS with other customer management capabilities offers a compelling middle ground for many businesses. These platforms are tailored to the unique workflows and compliance requirements of their target industries—such as auto dealerships, hotel management, or real estate—while embedding SMS as a core communication channel. The result is a platform that not only leverages the immediacy and engagement of SMS, but also ensures that every customer touchpoint is coordinated, trackable, and aligned with broader business goals. ## 10+ SMS Marketing Software Platforms: Which One is Right For You? ### Voxie - Best SMS Platform for Franchises and Multi-Location Businesses Voxie’s SMS dashboard is purpose-built for the unique demands of franchise businesses. Many features are designed specifically for franchisors, supporting priorities like maintaining brand voice and legal compliance, using automation to help underperforming locations, localizing national campaigns, and gaining visibility into what strategies work best across the network. At the same time, Voxie empowers franchisees with tools to create their own messages, access location-specific analytics, and manage their subscriber lists—while ensuring all activity remains visible to and aligned with the broader brand. Examples of these tailored features include: - Reporting data segmented by individual franchisee - Granular access controls limiting franchisee outreach to their own subscribers - Custom approval workflows for non-template campaigns - The option to deploy SMS campaigns nationally but with localized numbers - Advanced Conversational Intelligence capabilities for 2-way SMS automations **SMS platform limitations:** Voxie isn’t the lowest-cost SMS marketing solution available, so it may not be the best fit for small businesses with only one (or no) physical location. While the platform offers advanced communication features and powerful integrations, this level of sophistication means setup is not instantaneous and is often handled by a Customer Success representative. Although the interface is intuitive and user-friendly once configured, Voxie is not the right choice for brands seeking a quick, out-of-the-box solution they can launch the same day. **Pricing structure:** Voxie is built to serve enterprise-sized franchises, and that focus reflects in its pricing model. Costs are customized around your number of locations, ecosystem complexities, and intended platform usage. Importantly, we base pricing around your lowest usage periods rather than your peaks so you never pay for texts and services left unused. [Request more information about our pricing.](/pricing/) ### Textla — Best Cheap Option for Newbies Textla stands out as one of the most affordable SMS marketing platforms on the market, with a setup process that takes just minutes. Although it lacks many of the advanced features found in other platforms, it’s an excellent choice for small businesses that want to explore [rudimentary SMS marketing](/blog/get-started-with-sms/) without a significant investment or long-term commitment. The SMS platform is praised for its user-friendly interface, which requires minimal training and allows even first-time users to launch campaigns with ease. Textla also offers Zapier integration, enabling simple connections to popular apps for basic automation and data syncing. **SMS platform limitations:** Textla is intentionally basic, offering only elementary SMS features and no support for advanced automations or custom integrations beyond Zapier. Businesses with more complex marketing needs or those seeking highly tailored workflows will find these limitations restrictive. **Pricing structure:** Textla says it charges $0.01 per message (though this cost carries over to any texts received as well). ### Postscript — Best eCommerce SMS For Shopify Integration Here’s a truth every experienced marketer eventually learns through firsthand experience; purpose-built software always offers a better experience than those designed to cast a wide net and “please everybody.” This holds true for how Voxie caters to franchises, and how Postscript focuses their platform toward Shopify users. Not only are their features designed for eCommerce use cases, but their customer support teams also offer strategic insights rooted in real-world digital store experience. A look at their online reviews consistently highlights the proactiveness of their support teams as an attribute that sets this SMS software provider apart from its peers. **SMS platform limitations:** Postscript does have solutions for non-Shopify users but, to be frank, why would a brand choose to use a software crafted with a different CMS in mind? While feedback for Postscript is overwhelmingly positive, customers do have mixed feedback for how intuitive the dashboard is to learn. **Pricing structure:** Postscript has four different packages, the smallest being _Starter_ that charges 0.009 per SMS and $0.045 per MMS, but has no monthly package rate. The subsequent packages all have higher monthly rates—such as $100 or $500 per month—but the price per message declines, potentially making these more economical for brands with larger subscriber lists. Postscript also offers free trials. ### EZ Texting - Best eCommerce SMS for Squarespace Integration This SMS solution is a quick and easy platform for eCommerce brands wanting to test the waters without much upfront investment or commitment. The interface itself is simple—free from confusing bells and whistles—meaning that needed training is minimal. SMS platform features include QR code generation, short codes, abandoned cart messaging, appointment reminders, image libraries, and more. What’s more, it has a number of ready-to-go integrations geared toward eCommerce business models, including Squarespace; all it takes is a few clicks! **SMS platform limitations:** Broadly speaking, this platform doesn’t enable more sophisticated SMS strategies, as its ability to build multi-step text flows and facilitate “natural” two-way communications with natural language processing (NLP) falls short. **Pricing structure:** EZ Texting offers multiple plans with smaller packages capped at set contact list maximums. Each plan includes credits, where 1 credit equals 1 SMS sent to 1 contact. The more affordable plans are well-suited for small businesses still deciding whether to pursue SMS marketing. However, larger companies or brands with bigger contact lists or more ambitious SMS goals may find EZ Texting’s pricing and limitations somewhat restrictive. ### Smarter Contact - Best SMS Software for Real Estate Companies Smarter Contact is an SMS platform designed for real estate and lead generation teams. Users can text and call from the same business number, with no daily sending limits, and easily switch between mass campaigns and one-to-one conversations. The interface is straightforward and requires minimal training, while customer support consistently receives high marks. Key features include unlimited two-way messaging, a built-in CRM, drip campaigns, call forwarding, voicemail, campaign scheduling, and a mobile app for managing communications on the go. Compliance tools such as DNC and litigator scrubbing, phone number verification, and macro responses are also built in. With Zapier integration, you can easily connect Smarter Contact to almost any CRM or third-party app, streamlining data syncing and automating repetitive tasks. Reviews from third-party sites are generally strong with customer service receiving substantial praise. Importantly, Smarter Contact consistently receives stronger feedback than other SMS marketing platforms geared toward real estate. **SMS platform limitations:** Smarter Contact is less advanced than some specialized SMS platforms for building complex, multi-step flows or using natural language processing for sophisticated two-way conversations. Pricing is higher than basic SMS tools, but the value is strong for teams needing both texting and voice. **Pricing structure:** Three plans—Starter, Pro, and Elite—are available, billed quarterly or annually. All plans offer unlimited leads, contacts, and markets; Starter has a 2,500 send cap, while Pro and Elite offer unlimited messaging. Outbound SMS rates decrease with higher tiers, and a 7-day free trial is included. ### Text2Drive – Best SMS Software for Auto Dealerships Text2Drive is designed specifically for auto dealerships, helping to automate common communication needs like service reminders, lease expiration alerts, recall notifications, and mobile bill pay. The SMS platform’s main selling point is its ability to streamline dealership operations and customer engagement with an easy-to-use interface and well-rated customer support. Popular capabilities within the SMS tool include automated appointment and service reminders, templates for lease and recall notifications, integrated multi-point inspection tools, and video messaging for service updates and vehicle demos. The platform also offers mobile bill payment with fraud protection, contactless checkout, and parts inventory notifications. Compliance is built in, with all communications recorded, archived, and opt-out options provided, and seamless integration with dealership management systems (DMS). **SMS platform limitations:** Some users have reported occasional issues, especially with customers’ ability to pay bills via text. Additionally, because Text2Drive is highly specialized for dealership-specific texting needs, it may be less suitable for businesses wanting to apply SMS in less conventional ways. **Pricing structure:** Contact Text2Drive for a quote, as pricing packages are not made public on their website. ### Emitrr – Best SMS Software for HIPAA Compliance Emitrr is a customer interaction platform intended to help small businesses manage secure communications, particularly for those needing HIPAA compliance. The platform enables users to send confidential links, documents, and forms via SMS with end-to-end encryption, supporting the privacy of sensitive PHI (Protected Health Information). This makes Emitrr a practical choice for healthcare providers and organizations that require secure, compliant messaging. In addition to SMS, Emitrr offers a range of features such as 24/7 answering services, webchat-to-text, business messaging, appointment reminders, online scheduling, review requests, and VOIP. **SMS platform limitations:** Overall ratings for Emitrr is quite high, especially for their customer support. However, some users have noted that the interface can be less intuitive, with occasional slow load times and a steeper learning curves than they would like. **Pricing structure:** This SMS software uses a volume-based pricing model, with entry-level packages starting at $45 for 500 message credits. The company lists its typical starting price between $79 and $99 per month, with higher-tier Pro packages available at an additional cost. ### Hi Jiffy - Best SMS Software for Hotel Management HiJiffy is a guest communications hub built specifically for the hospitality industry, consolidating all guest interactions—including SMS—into a single inbox. The platform works with popular social media, messaging apps, OTAs, and hotel apps, allowing hotels to manage conversations across channels like SMS, WhatsApp, Facebook Messenger, Instagram, and more. HiJiffy’s intuitive interface and advanced chatbot technology automate responses to FAQs, booking inquiries, and current customer requests, helping hotels reduce response times. Moreover, the software automates common outreach, such as digital check-ins, post-stay review requests, and various marketing campaigns. Two standout benefits of Hi Jiffy? It is designed to integrate with other hotel-focused software systems and supports multilingual communications. SMS is available as part of the Premium plan, enabling hotels to send time-sensitive updates, confirmations, and reminders directly to guests’ phones for maximum immediacy. **SMS platform limitations:** HiJiffy’s automation is well-suited for handling standard guest interactions, but it doesn’t offer the same depth of customization or multi-layered workflow options as some advanced SMS marketing platforms. What’s more, multiple customers have commented that the chat bot’s Conversational Intelligence lags behind what other SMS platforms can offer. **Pricing structure:** HiJiffy offers three plans—Basic, Pro, and Premium—priced according to the number of rooms and level of automation required. SMS and advanced automation features are included in the Premium plan, which starts at €319/month plus a setup fee. ### Growby — Best for WhatsApp Marketing Within the United States, text messaging reigns supreme. However, beyond U.S. borders, WhatsApp has become a force to be reckoned with. Therefore, brands wanting to connect with audiences outside of the US will want to invest in a strong WhatsApp marketing platform, like Growby. Growby’s WhatsApp marketing capabilities include bulk messaging, AI-powered chatbots, automated personalization, and shared team inboxes. Users also highlight its ability to handle multiple languages and diverse media types as particularly valuable. **Platform limitations:** Onboarding and setup are not instantaneous, and some users have reported slow load times. Additionally, feedback on customer support is less favorable compared to the high marks received by other SMS software providers mentioned in this article. ### GetThru — Best P2P SMS Software for Political Campaigns Peer-to-peer (P2P) SMS platforms like GetThru differ from traditional mass texting tools by enabling real, one-to-one conversations—at scale. Rather than sending a single broadcast message to an entire list, P2P platforms let volunteers send texts to each recipient individually. GetThru is one such platform that receives glowing reviews from its users, particularly when used for political campaigns, nonprofit outreach, and higher education. The platform is designed for speed and ease of use, allowing users to send thousands of texts efficiently. Security features are robust, including Distributed Denial of Service (DDoS) mitigation, a Web Application Firewall (WAF), and encryption for data both at rest and in transit. All internal traffic is encrypted, helping to protect sensitive campaign and constituent information. Users frequently highlight the platform’s intuitive interface and the effectiveness of its texting tools, though feedback on the Call Center feature is more mixed. **Platform limitations:** GetThru is primarily focused on P2P texting and may not be the best fit for organizations seeking traditional broadcast SMS or advanced marketing automation. The Call Center functionality, while included, is not as highly rated as the core texting features. **Pricing structure:** 6¢ per message for political and nonprofit organizations, with flexible pay-as-you-go or contract pricing. ## Ready to Take Voxie for a Spin? Why settle for generic blasts when you can spark real conversations? Your customers crave relevance, speed, and a personal touch—so your SMS platform should deliver nothing less. Voxie was built for brands that want more than “send and forget.” We’re here for the franchise teams who need control and flexibility, the marketers who obsess over results, and the businesses ready to turn every text into a moment that matters. Ready to see what happens when your SMS actually works for you? Book a demo. --- # Unlocking Local Marketing: How Franchise Brands Can Achieve 70X ROI > Franchise brands face a persistent challenge: how to empower local operators to market effectively while maintaining brand standards and compliance. Here’s how. - Published: 2026-03-25 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/unlocking-local-marketing/ --- Franchise brands face a persistent challenge: how to empower local operators to market effectively while maintaining brand standards and compliance. In a webinar hosted today, Voxie VP of Product Tim Hitchner and franchise industry veteran Madeleine Zook tackled this tension head-on, revealing why SMS marketing might be the answer—if brands can build the right guardrails. ## The Local Marketing Mandate The conversation opened with a stark reality check from Zook, co-founder of Catalyst and a multi-unit, multi-brand franchisee herself. "Franchisees just don't want to do, for the most part, and are not going to ever do enough local marketing," she said. "I've got 5 brands, 3 kids. I'm great friends with Heather McLeod and Mary Thompson at BNI, and I still don't attend enough BNI meetings." But the need has never been more urgent. Zook argued that the market has fundamentally shifted since COVID. "The market was digital, we had to be," she explained. "Well, right now, the market is local. People want to shop locally, they want their relationship." She pointed to rising customer acquisition costs as a forcing function. "AI is pulling so severely away from all of these traffic centers—Google and ChatGPT—and pulling from their profit centers, which is why they're now increasing cost per leads," Zook said. "If you are not local and creating those relationships with your customers, you're up against a beast you can't control." ## The Autonomy Paradox For franchise brands, giving local operators marketing autonomy introduces risk. Hitchner pressed Zook on this tension: when franchisees get direct access to messaging platforms, what keeps brand executives up at night? Zook's answer was nuanced. "I'm a little bit on the more relaxed side when it comes to brand governance," she said, before adding a crucial qualifier: "However, you need to protect it." The key, she argued, is understanding which brand touchpoints directly impact revenue. "If someone's gonna go and make their own social media graphics and the template might not be what you like, or they used an off-brand color, the reality is not enough people are gonna see that for it to destroy your brand," Zook explained. "However, when we're talking about language going out to multiple contacts, if we're talking cold contacts, first impression type things, this is stuff that I have to be very cognizant about." She drew a comparison that resonated with the franchise audience. "Franchisees are like children," Zook said. "You can't let them eat dessert for dinner, but you also have to let them have the autonomy to make the decision." ## Why SMS Demands Different Treatment The conversation turned to why text messaging, specifically, requires both freedom and structure. Zook was emphatic about the two-way nature of the channel. "I just simply cannot understand the use of a text that is one way," she said. "If I get a text from a youth soccer company and it's like, 'Don't forget to sign up,' and I'm like, 'Oh, I'd like to sign her up,' and it's 'do not reply,' I just can't fathom that. That is a missed lead now." She also highlighted the localized nature of franchise operations. "Unit-level economics are affected by different things," Zook noted. "If there's a time in someone's life that they're like, 'I really need to fill these gaps in schedule, I've got too many people I hired, I simply don't want to let them go, I gotta run an offer'—those are deeply personal, or I should say uniquely localized issues." The stakes are high because SMS touches all three growth levers. "There's only 3 ways to grow a company," Zook said. "You get more customers, you get them more frequently, or you get them paying more per service. It's very rare to find a channel that touches all three of them." ## Building the Key: Four Components Hitchner then demonstrated how Voxie approaches this challenge with what he called "building the key that unlocks local SMS." The framework rests on four pillars: compliance, brand voice, communication cadence, and cost control. The live demonstration showed the platform in action. In the first scenario, Hitchner put on a cowboy hat—literally—to embody a franchisee in "Wild West" mode. He drafted a message for Waverly Swim that included emojis and called out a competitor by name. Voxie's brand standards feature immediately flagged both violations, blocking the send until corrections were made. "Mentioning competitors is not allowed," the system warned. "Keep messaging centered on Waverly Swim's offerings, experience, and value." In a second demonstration with a quick-service restaurant brand, Hitchner showed a different approach: locked snippets. Here, franchisees could only select from pre-approved message templates, personalizing specific fields but unable to deviate from corporate-approved language. The platform also included calendar blocking to prevent franchisee campaigns from conflicting with national promotions, and time restrictions ensuring messages only went out during brand-approved hours. ## The ROI Story Perhaps the most compelling part of Hitchner's demonstration was the performance dashboard. Using anonymized data from a Voxie customer, he showed a local franchisee generating 71X ROI on their SMS campaigns in the previous 30 days—nearly double the performance of corporate marketing efforts. "Of that $11,500 in the last 30 days of revenue, about $2,700 came from corporate marketing efforts. Over $8,000 of that came from my local marketing efforts to my 1,800 subscribers," Hitchner explained, emphasizing the tight attribution window the platform uses. Zook reinforced the untapped potential. "This channel is so underutilized because no one really understands the value, the cost structure," she said. "If I could all of a sudden understand how many texts would it take to get a click, and then get a lead, and then get a customer, and for the customers that come through text, what is their lifetime value—we could really make that its own section of customers." ## Corporate Visibility and Control The webinar concluded with Hitchner demonstrating the corporate view—showing how brands can see the complete picture of local SMS activity across their system. The "blast forecast" feature functions as a text marketing calendar, answering three questions: who is sending, what are they saying, and what will it cost? From this dashboard, corporate marketers can view, edit, reschedule, or cancel local campaigns, ensuring visibility without requiring pre-approval on every send. ## The Path Forward Both speakers emphasized that the shift to local, permission-based marketing is not optional. "Leads are getting expensive, but they're also scarce out there," Zook said in her closing remarks. "This is a great tool to get in front of people without telling them, 'Go do more yard signs, or go get to more meetings'—just meeting people where they are." For franchise brands navigating the tension between control and autonomy, the message was clear: the channel matters, but the structure matters more. With the right guardrails—compliance enforcement, brand voice protection, cadence controls, and transparent ROI tracking—local SMS marketing can drive significant revenue without creating the Wild West scenario that keeps CMOs up at night. The recording of the full webinar will be available to attendees, and both Hitchner and Zook encouraged follow-up conversations for brands looking to unlock their local SMS potential. --- # Business Intelligence for Your Restaurant - Top Software Picks - Published: 2026-03-24 - Category: Restaurant - Canonical HTML: https://www.voxie.com/blog/business-intelligence-software-qsr-restaurants/ --- No matter whether you are a QSR or a fine dining establishment, margins are thin and the variables are many. A single location might generate hundreds of data points a day across sales, labor, inventory, and customer interactions, most of which will be under-utilized. Business intelligence software gives restaurants the ability to access this data and, more importantly, derive value. Purpose-driven BI can help franchises identify operational inefficiencies, forecast demand, localize marketing content, and identify emerging problems before they escalate. The Voxie team has compiled the business intelligence software worth any restaurateur's consideration. Each tool on this list approaches BI differently, meaning that [your ultimate tech stack](/blog/best-software-for-qsrs/) may integrate multiple intelligence solutions. ### [**Voxie**](/features/voxieintelligence/) Voxie is an AI-powered text messaging platform built for QSRs and franchise brands. However, its attitude is that SMS is not just a marketing channel, but also a data collection engine. Every message sent and received generates behavioral signals, such as opens, clicks, responses, and opts outs. When layered on top of transactional data from your POS and loyalty program, this engagement data is the root of valuable business intelligence. - Customer segmentation that reveals the highest-value and highest-risk groups - Predictive ROI forecasting for local and national audiences - Incentive optimization based on text content interactions - Attitudinal data from surveys and feedback requests - Campaign responsiveness both locally and nationally to detect shifting trends - Channel attribution data that connects SMS engagement to downstream purchases **Voxie's BI Capabilities:** - **Real-time audience segmentation.** Customer segments update continuously based on live behavioral signals, including purchase history, message engagement, and loyalty status. - **Performance Prediction.** Voxie forecasts conversion rates and ROI by audience segment, drawing on historical campaign data and behavioral patterns, available for both national and localized segments. - [**Budget Optimizer**](/features/budgetoptimizer/)**.** Users input a campaign budget and Voxie Intelligence recommends how to allocate it across segments for the best possible return, a direct application of BI to spend decisions. - [**Conversational Intelligence**](/conversational-intelligence/)**.** Voxie analyzes inbound messages for intent, sentiment, and context at over 95% accuracy. In turn, it can detect larger trends from two-way conversations, whether that is recurring confusion around location hours or patterns emerging from customer questionnaire responses. Voxie's reporting dashboards mirror the hierarchy of your franchise network. This enables corporate teams to get a full roll-up view across all locations along with the ability to drill down by franchisee, region, or campaign. Franchisees, meanwhile, see only the data relevant to their own operation. This separation makes it practical for franchisors to run various tests, such as trialing a new offer, incentive structure, or messaging strategy across a subset of locations to better understand “what” works “where.” Taking this one step further, restaurants can leverage text interactions and responses to inform menu and purchasing decisions. For example, a nationwide survey asking customers which new ice cream flavor excites them most can guide stocking decisions by location ahead of launch. This means that, rather than waiting to see how a new item performs once it hits the menu, operators get a predictive demand signal before committing inventory. [**Learn how to effectively layer text messaging into your QSR marketing**](/blog/qsr-marketing-tactics/) ### [**Nory**](https://www.nory.ai/) Nory is an AI-powered restaurant management platform that unifies business intelligence, inventory, workforce management, and payroll into a single system. Notably, it structures its dashboards for multi-location restaurant operators, franchises, and enterprise groups. Nory was built by restaurant operators, and this shows in how tightly they connect data to real-world needs and their overall emphasis on platform usability. **Nory's BI Capabilities:** - **AI-driven sales forecasting.** Nory uses predictive models trained on your historical sales and local trend observations to forecast hourly demand. Achieving 90-95% accuracy, the results are nothing short of impressive and instrumental in improving inventory and scheduling decisions. - **Real-time Flash P&L.** The platform pulls POS data (refreshed every 15 minutes for most integrations) alongside labor and COGS to generate live profit-and-loss summaries. That means you can catch margin issues mid-week instead of getting blindsided at month-end close. - **Cross-location benchmarking.** Nory lets head office teams compare KPIs like sales per labor hour, cost of goods, and waste rates across all venues from one centralized dashboard. It makes it easy to spot what's working at your best sites and where others are falling behind. - **Role-based dashboards.** GMs, area managers, and finance teams each see the data that's actually relevant to their role, with configurable filters, date pickers, and comparison tools. Reporting stays actionable instead of overwhelming. - **Customer review analytics.** Nory's AI pulls in guest feedback across channels and surfaces the operational issues behind it. It connects front-of-house sentiment to back-of-house data, so you're acting on specifics rather than guessing at what went wrong. **What we like about Nory:** The forecasting accuracy holds up under scrutiny: Roasting Plant Coffee reported 98% accuracy and an 18% cut in labor costs, while CUPP hit 99% accuracy and a 60% reduction in food waste. On [G2](https://www.g2.com/products/nory-nory/reviews), Nory has earned 50+ reviews with "Ease of Use" as the most-cited strength. Reviewers consistently note the platform's intuitive dashboard and real-time visibility into operations. However, a few reviewers flagged that the platform is purpose-built for restaurants and may not translate well to related formatted bakeries. ### [**MarginEdge**](https://www.marginedge.com/) MarginEdge is a restaurant management platform that centers on real-time food and labor cost tracking, automated invoice processing, and menu profitability analysis. It serves both independents and multi-unit operators; those who still rely on manual spreadsheets  invoice entry will find its BI capabilities the most transformative. While it has numerous features, it primarily connects your invoices, recipes, and POS data to give you a continuously updated view of where your budget is actually going. **MarginEdge's BI Capabilities:** - **Dynamic recipe costing.** Ingredient prices update within 48 hours of invoices being processed. In turn, you can make better menu pricing decisions and keep your cost percentages honest. - **Menu engineering 2x2.** MarginEdge plots every menu item on a profitability vs. popularity chart, categorizing them as Stars, Puzzles, Plow Horses, or Dogs. It's a straightforward way to see which dishes earn their spot on the menu and which ones are quietly dragging down your margins. - **Real-time budget tracking.** You can set budgets by category (food, beverage, supplies) based on a percentage of sales or a fixed dollar amount, then watch how you're tracking against them throughout the period. Multi-unit franchisees and franchisors can see all locations at a glance and compare who's on track and who's not. - **Theoretical vs. actual food cost.** MarginEdge compares what you should have used (based on sales) against what you actually used (based on purchases and inventory counts). This BI viewpoint helps identify waste, theft, or portioning issues. - **Vendor price alerts.** The platform automatically flags when ingredient prices come in higher than expected, so you can catch cost creep before it shows up on your P&L. **What we like about MarginEdge:** Where MarginEdge really shines is its best-in-class UX designed for real-world utility. You snap a photo of an invoice and, within 24-48 hours, the numbers reflect in your BI system. On [G2](https://www.g2.com/products/marginedge/reviews), reviewers consistently highlight real-time cost visibility as the standout capability, with one verified user noting that the platform was built by people who understand the restaurant industry and is deeply integrated into daily workflow. However, some reviewers mention a learning curve during initial setup, particularly around recipe entry and product conversions. ### [**Craftable**](http://craftable.com/) Craftable is a hospitality management platform that ties together purchasing, inventory, recipes, AP automation, and sales analytics. Primarily catering to restaurants, hotels, and casinos, the tool helps orchestrate complex beverage programs and manage multiple revenue streams. Its differentiator is the depth of its procurement-to-profit pipeline. Where most BI tools report on costs after the fact, Craftable connects what you're buying to what you're selling; you can trace a margin problem from a vendor invoice all the way to a specific menu item. **Craftable's BI Capabilities:** - **Live revenue and cost tracking by location.** Craftable syncs with your POS every 15 minutes and pulls in invoice data to give you an up-to-date view of revenue and expenses broken down by location. For multi-location franchisees and franchisors, this means you can compare performance across your portfolio with relative ease. - **Actual vs. theoretical COGS.** The platform compares what you should be spending based on sales against what you're actually spending based on purchases and inventory counts. Particularly noteworthy is the fact that this BI capability extends to beverages and not just food items. - **Purchase-to-sales matching.** Craftable connects purchasing data to sales and menu data to flag mismatched orders, price gaps, and excess stock before they compound. - **Automated, role-specific reporting.** Reports can be structured based on the user’s location or role, confirming people only view the metrics that relate to them. **What we like about Craftable:** Craftable started in beverage management, which gives it a level of drink pricing and bar inventory detail that most restaurant BI tools simply don't touch. If you're running a program with a serious cocktail or wine list, that pedigree matters. On [G2](https://www.g2.com/products/craftable/reviews), where Craftable holds 87 reviews at 4.4 stars, reviewers consistently praise the analytics tied to POS data for helping them make better-informed business decisions. Worth noting: several reviewers flag that onboarding can be complex, especially for operations with unusual structures or without a dedicated tech resource, and the breadth of reporting options can feel overwhelming without guidance from an account manager. ### [**Tenzo**](https://www.gotenzo.com/product-analyse/) Tenzo is a cloud-based analytics and demand forecasting platform built specifically for restaurants. Beneficially, it can centralize data from over 70 integrations including POS, labor schedulers, inventory tools, and review platforms. This unified view makes it easier to understand the relationship between different data points, turning raw data into true business intelligence a restaurant can act on. **Tenzo's BI Capabilities:** - **Custom dashboard and report builder.** Tenzo's Card Creator lets you build reports around whatever KPIs matter to your restaurant and assign them to custom dashboards. **Cross-location benchmarking.** For multi-site franchisees and franchisors, Tenzo makes it straightforward to compare locations against each other on metrics like sales, labor productivity, and attachment rates. - **AI demand forecasting.** Tenzo's machine learning models use historical sales, weather, local events, holidays, and seasonality to predict demand up to three weeks out. These forecasts can be pushed directly into integrated scheduling and inventory tools to lessen manual decision-making. **What we like about Tenzo:** Tenzo's strength is that it doesn't ask you to rip out your existing tech stack. Rather, it layers analytics on top of what you already have. Worth noting is the fact that Tenzo has a limited number of reviews on third-party sites compared to other restaurant-friendly BI tools. However, Tenzo has published a [generous amount of case studies](https://www.gotenzo.com/resources/case-studies/) to help counter this. Restaurant franchisors may be particularly interested in studies of [Fat Hippo](https://www.gotenzo.com/resources/case-study/how-tenzo-saves-fat-hippo-11-on-their-bottom-line/) and [Coffeeangel](https://www.gotenzo.com/resources/case-study/how-coffeeangel-built-their-own-bi-reporting-but-ultimately-moved-to-tenzo/). ### [**Xenia**](https://www.xenia.team/) Xenia is a frontline operations platform that approaches restaurant BI from a different angle than some of the other tools we’ve highlighted. Instead of focusing on financial metrics like food cost or P&L, Xenia's analytics try to answer whether your teams correctly execute your processes. For example, these include food safety compliance, task completion rates, audit scores, and equipment maintenance tracking across locations. **Xenia's BI Capabilities:** - **Compliance and inspection analytics.** Xenia tracks audit scores, inspection pass/fail rates, and corrective action completion across all locations. This enables franchisors to swiftly identify potential problems and emerging patterns before issues escalate. - **AI photo verification.** Staff submit photos during line checks and opening procedures. Xenia's AI compares those images against your brand standards and flags gaps in food presentation, cleanliness, or equipment placement. This replaces the manual review process that most operators either do inconsistently or skip entirely. - **Conversational analytics.** Managers can ask questions in plain language ("Which locations had the most failed line checks last month?") and get answers without building reports or exporting data. This is designed for operators who need quick answers on their phone, not analysts working in spreadsheets. - **AI-generated executive summaries.** Rather than digging through individual inspection reports, Xenia auto-generates summaries that highlight compliance trends, recurring issues, and outlier locations. - **Task completion and team performance tracking.** The platform tracks who completed what, when, and whether it met standards. Over time, this builds a data set around operational consistency that can influence training decisions and staffing changes. **What we like about Xenia:** Xenia focuses on the behaviors behind the numbers, giving a whole other kind of BI than offered by other tools. If a morning crew skips inspections, your line setup is inconsistent across locations, or corrective actions from failed audits are unresolved, franchisors are able to learn of issues immediately. On [G2](https://www.g2.com/products/xenia/reviews), Xenia holds a 4.9 rating; though the review count is small, there’s no significant complaints from users. ### [Push Operations](https://www.pushoperations.com/solutions/business-intelligence-insights) Push Operations is a people management platform for the hospitality industry that covers scheduling, payroll, HR, and compliance. Its BI module, called _BI Insights_, is focused specifically on labor analytics: tracking labor costs against sales in real time, monitoring overtime, and surfacing staffing inefficiencies across locations. **Push Operations' BI Capabilities:** - **Real-time labor vs. sales tracking.** Push overlays labor costs against live POS revenue throughout the day, but the insight it generates goes beyond monitoring. By tracking how labor percentage shifts in response to sales patterns over time, operators can identify which dayparts, days of the week, or seasonal periods are structurally inefficient. - **AI-powered demand forecasting.** Push Intelligence analyzes historical sales trends and customer patterns to predict future labor needs, giving operators a data-derived staffing model rather than one built on habit or guesswork. - **Staffing-to-sales correlation.** Push can identify the optimal labor-to-revenue ratio for a given location or daypart by analyzing historical data, giving operators a data-backed benchmark rather than relying on manager intuition when building schedules. **What we like about Push Operations:** Push Operations focuses on the people side of restaurant operations rather than stretching itself thin across diverse purposes. For operators where labor is the dominant cost driver, having BI specifically tuned to scheduling efficiency, overtime prevention, and compliance is more actionable than a general-purpose dashboard. Crumbl Cookies is a published customer, and Push is used by several multi-unit operators in both Canada and the U.S. On [G2](https://www.g2.com/products/push-operations/reviews), reviewers consistently praise the ease of use and automated payroll calculations,  though some note limitations in the reporting function and occasional slow response from the support team. ### [**GoodData**](http://gooddata.com/) GoodData is an enterprise-grade analytics and BI platform that serves diverse industries, including restaurants, hospitality, and franchise networks. Unlike the other tools on this list, GoodData is not a plug-and-play restaurant management system; its analytics infrastructure, designed for large-scale systems that serve hundreds or thousands of locations, not unlike Voxie. **GoodData's BI Capabilities:** - **Demand forecasting and dynamic pricing.** For large QSRs making menu pricing decisions across regions, GoodData supports AI-powered models that factor in customer demand, local competition, and external conditions per location. - **Franchise analytics and scorecarding.** GoodData lets corporate teams manage centralized dashboards and performance scorecards across a network of individually owned franchise locations from a single environment. Each franchisee sees only the data relevant to their location, while regional and executive teams get the rollup view with drill-down capability. - **Multi-source data integration.** The platform pulls data from POS systems, inventory platforms, labor tools, and more into one unified view. For operators running a patchwork of systems across locations, this solves the problem of siloed data that never gets compared. - **Role-based data distribution.** A board member sees enterprise-wide performance. A regional manager sees their cluster. A restaurant GM sees their single location. GoodData automates this distribution so the right data reaches the right person without anyone manually pulling and emailing reports. **What we like about GoodData:** GoodData operates at a larger scale than the other restaurant BI tools on this list are designed for, and it has the track record to back it up. For example, Firehouse Subs deployed GoodData to manage analytics and scorecarding across its franchise network and saw 683% annual ROI with a payback period of just 0.2 years, [as described in this case study](https://www.gooddata.com/resources/nucleus-research-roi-case-study-firehouse-subs/). On[ G2](https://www.g2.com/products/gooddata/reviews), where GoodData holds 554 reviews at 4.3 stars, reviewers consistently highlight its multi-tenancy and embedding capabilities as standout strengths. Worth noting: this is not a tool you sign up for and start using tomorrow. GoodData requires implementation, data modeling, and likely a dedicated technical resource, so it's best suited for enterprise restaurant groups and franchise networks with a designated internal team to support it. ## Achieve new BI capabilities, starting with Voxie The tools on this list are not mutually exclusive. Many restaurateurs and franchisors will find that the most complete picture of their business comes from combining a platform like Nory or MarginEdge for operational BI with a customer-facing intelligence layer like Voxie and other [franchise-friendly software](/blog/top-marketing-tools-for-franchises/). The right starting point is identifying where your biggest blind spots are today and working backward from there. Not sure where to start? Schedule a demo with the Voxie team to learn how we can help you achieve your specific goals. --- # Shared SMS Inbox Management and Coordination Best Practices for Franchises - Published: 2026-03-16 - Category: Best Practices, SMS, Consumer Services - Canonical HTML: https://www.voxie.com/blog/shared-sms-inbox-management-for-franchises/ --- The way your franchisees manage their shared SMS inbox goes far beyond basic communication to directly help—or hinder—your brand’s ability to win customers. Without the right infrastructure and tech-backed practices in place, valuable leads slip through the cracks and conversations become inconsistent. Cement clear, scalable processes for your shared SMS inbox, and your franchise can turn every customer text into a reliable, brand-building moment that drives growth. ## Common Structural Problems With Franchisee Inbox Management ### Why Decentralized SMS Inboxes Create Brand Risk When franchisees manage SMS completely independently, the natural outcome is fragmentation. Different management platforms lead to different habits for how leads get followed up with and how complaints get handled. If a member of the franchisee team drops the ball and fails to follow-up, there’s no second layer of review or accountability From a customer experience standpoint, this creates inconsistency that's hard to detect until it's already done damage. Corporate teams have zero visibility into customer conversations. This not only eliminates potential opportunities for quality assurance, but also prevents brands from learning how to evolve communication strategies. ### Why Corporate-Managed SMS Inboxes Don’t Work Either The response to compliance risk is sometimes to pull SMS entirely under corporate control, requiring all outbound messages to be approved and sent from a central team. In turn, the franchise loses the speed, personalization, and local responsiveness that makes SMS effective in the first place. ### A Tailored SMS Inbox Solution Shared by Both Franchisees & Corporate The optimal inbox solution is one in a platform through which franchisees can have two-way texts while corporate equips them with helpful features and retains visibility. In this model: - Corporate owns the infrastructure: platform configuration, compliance rules, contact standards, approved templates, and performance oversight. - Franchisees own the execution: responding to their customers, following up on leads, and personalizing within the guardrails that corporate has set. However, this is only the first step in building an SMS inbox system. More is needed to truly empower your franchisee, enabling them to respond quickly, stay on-brand, and boost win-rates. ## Improving Inbox Management Performance Across the Franchise System ### Organize Franchisee Inboxes by Urgency and Opportunity Not all inbound messages present equal opportunity. For service franchise brands, the volume of operational messages (schedule changes, hours inquiries, logistical questions) far outpaces the volume of revenue-driving conversations. The signal gets buried in the noise. Consider a [senior living community](/blog/senior-living-marketing-strategies/) team logging into the inbox during a busy afternoon. There may be 45 open conversations, most of them from residents’ loved ones asking questions about upcoming events, parking, billing, etc. However, tucked among the 45 may be a message from a family who toured two days ago: "We've been talking it over and I think we're ready to move forward." If messages are organized chronologically, this valuable opportunity won’t receive the immediacy it deserves. And the impact would be noticeable; families researching senior care naturally value high responsiveness from staff, and a delayed response to such a text could plant seeds of doubt. Moreover, for other service-based industries—like home cleaning and [beauty salons](/blog/grow-your-salon-with-text-message-marketing/)—prospects are often talking to multiple companies at once. Whoever responds the fastest will have the competitive edge. [Voxie's Intelligent Inbox](/features/intelligentinbox/) ranks conversations based on urgency and revenue potential rather than timestamp. High-intent leads, purchase-ready inquiries, and time-sensitive requests surface to the top automatically, so the most important conversations get attention first regardless of when they came in. ### What powers Voxie Intelligence Voxie Intelligence is more than merely AI, as it's the result of three major factors: - **Conversational Intelligence:** The Voxie platform identifies both the intent and emotional sentiment of inbound texts with near-perfect accuracy, accounting for the subtle nuance of human language. This allows the tool to successfully prioritize, suggest appropriate responses, and escalate as needed. - **Your own brand guidelines:** Rather than assigning blanket rules to all service franchises, we enable individual brands to control how different message types are prioritized. Want to have franchisees treat appointment requests as urgent or to escalate billing questions immediately? The power is yours. - **Franchise-specific analysis and data:** Voxie Intelligence has learned from over 1 billion text conversations held by franchises across varying industries. This allows the system to make suggestions backed by real data to help guide franchisees to positive outcomes. [**Get to know Voxie Intelligence**](/features/voxieintelligence/) ![SMS_for_Service.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1773685678/blog/32587981-232d-80ca-95d3-d260d3f70c25.png) ## Shared SMS Inbox Solutions for Consistency and Speed ### Snippet Templates to Lessen the Burden for Franchisees Snippet templates provide franchisees with quick, pre-written answers to frequently asked questions. This means they don’t have to spend time drafting a unique message every time the same inquiry comes in, ensuring fast, consistent replies while reducing their workload. ### Real-Time AI Feedback Balances Fluidity With Brand Guidance Voxie Intelligence acts as a real-time coach for franchisees, guiding them on how to respond to customer messages in alignment with brand standards. If a franchisee is drafting a reply, Voxie Intelligence can suggest the right brand voice and vernacular to use, point out typos, and even recommend next steps that are most likely to resolve the issue or drive results. For example, let’s say a customer texts in with a complaint about their service. Voxie Intelligence will recommend an empathetic, brand-approved response, while still allowing the franchisee the freedom to personalize the message and make the interaction feel genuine and human. ## Corporate Visibility Into Local Conversations Franchisors who lack a real-time view into how their locations are handling inbound SMS operate on assumptions they can't verify. The value of visibility isn't surveillance; it's pattern recognition. - **Gamification and benchmarking:** By making response time and other key metrics visible through scoreboards or leaderboards, franchisees can see how they compare to their peers, motivating better performance through friendly competition. - **Pattern detection:** Monitoring inbound messages can reveal trends. For example, an unusually high volume of questions about store hours is an indication that the website experience should make this information more easily accessible. - **Strategy refinement:** By tracking which types of communication consistently result in positive or negative customer outcomes, franchisors can fine-tune messaging strategies. Voxie's Franchise Hub gives corporate teams a centralized, real-time look at inbox performance across the network and lets them drill down by location or conversation as needed. ### What Corporate Should Have Visibility Into The inbox performance data worth centralizing is the data that supports coaching, benchmarking, and network-wide improvement. At the corporate level, the metrics that matter most are: - **Response time by location:** Average performance and outlier identification - **Lead conversion rates:** From inbox conversations where CRM integration enables tracking - **Reclassification rates:** A high rate of franchisees overriding AI categorization signals that the prioritization model needs refinement for that brand's specific context - **Message volume trends:** By location over time, to flag capacity or engagement issues before they compound Voxie's Franchise Hub delivers this in a single dashboard, with drill-down capability to investigate specific location performance when the aggregate data points to a problem worth examining more closely. ## Balancing Human and Automated Responses A shared SMS inbox handles the conversations that need a human touch. But not every inbound message requires one. Routine inquiries, such as hours, parking, or appointment confirmations, can be resolved instantly through automated responses, freeing your team to focus on the conversations that actually move the needle. The mistake most franchise systems make is treating this as a binary choice. The most effective programs combine both approaches, using automation to handle high-volume, low-variation interactions and human responses for moments where personalization and relationship-building matter. Voxie's Conversational Intelligence identifies the intent and sentiment behind every inbound message, routing it automatically based on your preferences. For a deeper look at how to build that balance across your franchise network, turn to our eBook [**Voxie Intelligence for Servicing Customers via SMS**](/ebooks/intelligence-for-servicing-customer-sms/). ![SMS_Shared_Inbox_for_QSR.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1773685677/blog/32587981-232d-8057-ac86-f22c2252e00a.png) ## How Voxie Supports SMS Inbox Management Across Franchise Networks - **Intelligent Inbox** - Ranks incoming conversations by urgency and revenue potential. Franchisees focus on the conversations most likely to convert, not just the ones that arrived most recently. - **AI Response Suggestions** - Analyzes each conversation alongside your brand guidelines to recommend contextually appropriate replies. Franchisees get a strong starting point without having to compose from scratch. - **Find Opportunities** - Resurfaces dormant leads and stale conversations during slower periods. Quiet inbox time becomes an opportunity for proactive outreach rather than missed potential. - **Role-Based Access Controls** - Configures permissions for frontline staff, location managers, and corporate teams at the user level. - **Snippet Templates** - Lets corporate build and distribute approved response templates network-wide. Locked fields protect compliance-critical language while editable fields leave room for local personalization. - **Franchise Hub Analytics** - Shows response time, message volume, lead conversion, and conversation performance data across every location in a single dashboard. Managing a shared SMS inbox across a franchise network is a coordination challenge as much as a technology one. The right platform gives brands the visibility and control they need without slowing down the franchisees on the front lines. When both sides are equipped to do their part, every inbound message becomes an opportunity rather than a liability. Learn how Voxie designed a practical shared SMS inbox—among other platform features—specifically for franchises. --- # 19 Voxie Customers Recognized in the 2026 Entrepreneur Franchise 500 > Every year, the Entrepreneur Franchise 500 recognizes the brands that are setting the pace for franchising across growth, scale, and execution. Making this list is not easy. It takes a compelling brand identity, operational mastery, and a relentless drive to evolve. - Published: 2026-02-05 - Canonical HTML: https://www.voxie.com/blog/2026-entrepreneur-franchise-500/ --- Every year, the Entrepreneur Franchise 500 recognizes the brands that are setting the pace for franchising across growth, scale, and execution. Making this list is not easy. It takes a compelling brand identity, operational mastery, and a relentless drive to evolve. To every brand named to the 2026 Franchise 500, congratulations. This is a meaningful achievement and a reflection of the work happening across your entire system. ### A Special Congratulations to Our Customers At Voxie, we have the privilege of working alongside many of the brands recognized this year, and we’re especially proud to celebrate the customers who earned a spot on the 2026 Franchise 500. Congratulations to: - **Jersey Mike’s Subs** — _#1 overall_ - **Arby’s** - **The Learning Experience** - **Smoothie King** - **Baskin-Robbins** - **The Joint Chiropractic** - **HOTWORX** - **Aqua-Tots Swim Schools** - **European Wax Center** - **British Swim School** - **Sonic Drive-In** - **Weed Man** - **The Little Gym** - **ASP – America’s Swimming Pool Company** - **Primrose Schools** - **Urban Air Adventure Park** - **SoBol** - **Camp Bow Wow** - **Homewatch Caregivers** While these customers come from a wide range of industries, they share a common formula for success: empower local operators to act fast, and maintain consistent brand standards across every location as they scale. ### The Numbers We’re Proud Of This year’s rankings carry special meaning for us: - **19 Voxie customers** are represented in the 2026 Franchise 500 - **5 of those brands rank in the Top 25** - **The #1 franchise overall** trusts Voxie These are not vanity stats; they’re signals that a franchise-focused messaging platform is well worth the investment. When equipped with multi-location features, franchise systems can empower operators while strengthening—and safeguarding—the brand’s voice and strategy. **What the Best Franchise Brands Have in Common** While these brands span different industries, the top performers consistently share a few things: - Strong franchisor visibility and control - Local operators empowered to act quickly - A deep focus on customer experience at the location level - Infrastructure that scales without creating friction At Voxie, our role is to provide the foundation franchises need to help brands communicate locally, compliantly, and at scale, without losing what makes each one special. **Looking Ahead** To every brand recognized in the 2026 Entrepreneur Franchise 500, congratulations on a well-earned achievement. And to our customers on the list: thank you for trusting us as a partner as you continue to grow, innovate, and raise the bar for franchising. We’re proud to be alongside you. **Adam Waid** CEO, Voxie --- # Value Is in the Eye of the Customer: Understanding QSR Guest Priorities in 2026 > Brands that reduce friction, make convenience a priority, and maintain meaningful engagement are earning stronger marks for value, no matter their price point. - Published: 2026-02-05 - Canonical HTML: https://www.voxie.com/blog/qsr-guest-priorities-in-2026/ --- If there’s one truth driving restaurant success in 2026, it’s this: **Value isn’t what you say it is, it’s what your guests say it is.** For today’s diners, perceived value is far more complex than mere price tags or meal deals. Guests are calibrating their loyalty based on convenience, personalization, and how well brands anticipate their priorities before—and after—the order. The battleground has shifted: value now lives in every interaction, touchpoint, and message along the customer journey. Recent data [published by QSR Magazine](https://www.qsrmagazine.com/story/which-restaurant-brands-are-getting-credit-for-value-and-other-spending-trends/), drawing on William Blair’s restaurant tracker, puts this into sharp focus. The research looks past traditional pricing strategies to uncover what actually drives guest perception and behavior—especially as digital orders and loyalty programs become central to the restaurant experience. The takeaways are clear: brands that reduce friction, make convenience a priority, and maintain meaningful engagement are earning stronger marks for value, no matter their price point. ## Value Is Shaped by Experience, Not Just Expense The old “best deal wins” mentality is long gone. The latest research shows guests are rewarding brands for how easily—and enjoyably—they can engage, not simply for the lowest price. Consider this: Black Rock Coffee was rated among the top QSRs for perceived value, even as it charged **$4.91** for a hot Americano, outpacing Starbucks, which scored lower on value despite pricing the same drink at **$4.51**. ![MBrands-1536x585.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1770294809/blog/2fd87981-232d-80c4-8d42-e3c849e43c7a.png) **What this means for your text marketing strategy:** Move your messaging beyond discounts. Highlight what makes experiences smooth, fast, or thoughtful. Use text marketing to alert guests to easier ordering, flexible pickup, or simple loyalty redemptions—not just percentage-off deals. ## Inconvenience Is the Top Churn Factor One of the most telling findings from the QSR/William Blair analysis is that for about 70% of brands tracked, guests cited inconvenience more often than high prices as the primary reason they stopped engaging. But convenience can be surprisingly subjective. Morning commuters may value speed, college kids may appreciate late-night delivery hours, and lunchtime diners may prioritize a frictionless online ordering process. If your value messaging is one-size-fits-all, it will miss what truly matters to each type of guest. **What this means for your text marketing strategy:** Segment your messaging by how different groups define convenience, and tailor outreach to the unique audiences different franchise locations serve. Let delivery-first customers know about fee relief during bad weather. Alert loyalty members when rewards are about to expire. ## Remote Interactions Dominate The days of relying on in-store signage and communication to entice customers has passed. According to William Blair’s survey about **70% of customer interactions are off-premises**. Around 65% of respondents report their delivery and/or takeout frequency has increased since before the pandemic. In short, in-person marketing simply can’t engage the majority of customers as it once did. Now, the brand relationship is shaped through remote touchpoints: mobile ordering flows, loyalty programs, personalized reminders, notifications, and helpful follow-ups. **What this means for your text marketing strategy:** Think of text messaging as your direct line to guests wherever they are. Use it to announce new menu items, promote limited-time offers, and upsell add-ons or meal bundles. Well-timed, targeted texts can drive awareness, boost check sizes, and encourage guests to try something new. **→** [**Fresh Marketing Tactics for Quick Service Restaurants (QSR) and Fast-Food**](/blog/qsr-marketing-tactics/) ## Loyalty Programs: The New Center of Gravity Loyalty engagement is at an all-time high and it’s quickly becoming a top factor in restaurant choice: - 83% of respondents in December reported actively participating in loyalty programs—up markedly from last year. - Younger guests are even more highly engaged (87% under age 60 participate, compared to 66% over 60). - Loyalty is no longer a second-tier concern: 79% say these programs influence where they choose to eat. But being “signed up” is just the starting point. The real value comes from keeping loyalty members engaged, understanding their rewards, and giving them reasons to visit again. **What this means for your text marketing strategy:** Use texting to make loyalty members feel like VIPs by sending clear updates about upcoming rewards, birthday offers, and exclusive early access to new menu items. Voxie even automatically identifies members at risk of disengagement, enabling you to target them with specialized win-back campaigns. **→** [**Fresh Marketing Tactics for Quick Service Restaurants (QSR) and Fast-Food**](/blog/qsr-marketing-tactics/) ## Additional Strategies for Conveying Value to QSR Customers Via Text Messaging ### Leverage SMS as a Tool for Zero-Party Data Collection There’s no substitute for asking guests directly what matters most to them. With SMS, quick surveys or polls can uncover what individuals care about the most—like new menu items, seasonal discounts, or [text-to-win-sweepstakes](/blog/text-to-win-sweepstakes/)—with minimal friction. Each response becomes valuable zero-party data, helping you personalize messages, refine offers, and strengthen customer relationships over time. The result is a feedback loop where future texts speak directly to what recipients care about the most. ### Keep Every Message On-Brand and Consistent Across Locations Brand trust hinges on consistency. In a franchise system, a unified message is key—even as individual locations customize content for their audiences. By using brand-approved templates and centralized messaging guidelines, franchises can ensure every SMS upholds brand voice and compliance while allowing for local nuance. Customers experience the same quality and tone across every interaction. ### Test and Optimize Messaging for Each Location’s Audience Franchises can track campaign performance by region to pinpoint which value propositions connect best with each local customer base. Various [text marketing metrics](/blog/quantify-campaign-results/)—such as open rates and redemption rates—reveal what’s working, whether it’s time-sensitive promotions, tempting visuals, or friendly reminders. **→** [**Best Software for QSRs: POS & Other Restaurant Management Tools**](/blog/best-software-for-qsrs/) ## Deliver Real Value at Every Touchpoint With Voxie As guest expectations evolve, value is won or lost in the details: the right message, timed perfectly, and tailored to each customer’s context. That’s where Voxie stands out. Voxie is the only text marketing platform built for franchises and multi-location businesses. Franchisors maintain control over brand, compliance, and dashboard visibility, while franchisees are empowered to tailor and send localized campaigns. Features like segmented audience lists, flexible billing by location or group, role-based access, and centralized analytics ensure every stakeholder has the access—and oversight—they need, without sacrificing autonomy or brand safety. For QSRs, this means messaging that matches the speed and nuance of their business. National menu drops, local store promotions, loyalty nudges, and at-risk guest win-backs can all be managed and measured at scale. At the same time, you have the agility to adapt to local guest preferences and behaviors. [Schedule a quick demo](/2e387981232d803bb6fcfcdf5468bc42) of Voxie to see how QSRs use SMS, MMS, and RCS to segment by guest needs, automate loyalty and win-back campaigns, and keep every message on-brand—without slowing local teams down. --- # AI-Powered SMS - Four Use-Cases for Improved Processes & Performance > Discover how AI-powered SMS transforms marketing with chatbots, sentiment analysis, message generation, and automated tagging. Learn 4 practical AI SMS use cases to scale campaigns efficiently. - Published: 2026-01-14 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/ai-powered-sms-use-cases/ --- SMS marketing is so much more than simply sending a text to a customer. It entails targeting messaging to individuals, measuring performance for tactical improvements, and deepening engagement through two-way conversations. More importantly, brands need to figure out how to successfully execute these tactics at scale. Enter SMS AI. When SMS and AI are used in the same sentence, often chatbots are the first idea that comes to mind. And while the two-way communication capabilities enabled by AI are impressive, this isn’t the sole use case for artificial intelligence. Here, we’ll explore how Voxie's platform leverages SMS-specific AI to execute sophisticated SMS strategies at a national scale. > The reality is that franchises need to operate at a scale that's impossible to manage manually. Our AI doesn't replace human strategy; it amplifies it. A single marketing director can now oversee sophisticated, personalized SMS campaigns across hundreds of locations, with the AI handling the heavy lifting of personalization, sentiment analysis, and performance tracking. > > Tim Hitchner - VP of Product at Voxie ## AI SMS Chatbot With Natural Language Processing (NLP) We’re all familiar with the upsides of a customer services chat bot—they’re available 24/7, have no wait-time, and lessen the strain put on your human customer service resources. However, we’ve all also encountered their limitations in the past—they’re limited in the kinds of questions they answer and their ability to understand complex phrases. Voxie has invested heavily in leveraging purpose-driven AI to greatly reduce such pain points, as well as evolve general SMS chatbot capabilities. This includes: - Extracting underlying information from conversational language - Retaining information from past interactions to help personalize chats and help users find answers faster - Integrating with other software to pull information from a variety of resources - Continuously evolving its knowledge of your brand voice and knowledge base through machine-learning, improving with each interaction Additionally, as part of Voxie’s focus on serving the needs of franchises, the platform grants higher-level admin visibility into text interactions between customers and the franchisee locations. [**Learn About Voxie’s Two-way Message Hub Feature**](/message-hub/) ## AI-Powered Sentiment Analysis of Incoming Texts In the above section, we touched upon how SMS AI tools like Voxie enable improved customer service interactions via text messaging. However, there’s one element of this and related features that should not be brushed over: **AI’s ability to accurately understand implied context beyond the literal words in text messages.** This means the SMS AI can unearth implied satisfaction levels behind mixed feedback like, "The wait staff was great, but the nachos came out cold," and correctly identify that customer service was perceived as good but food quality was subpar. Such AI capabilities can be helpful to your chatbots and marketing in numerous ways, including: - **Text-based customer surveys** - AI can analyze free-form text responses in customer surveys to understand sentiment, identify key themes, and even flag specific issues, eliminating the need for numeric scoring. This allows for more natural customer feedback and deeper insights. - **In automated customer service interactions, identifying when to escalate issues to a designated point person (and which one)** - When a customer expresses frustration or a critical issue, the AI can detect this sentiment and automatically route the conversation to a human agent. Better still, the AI can forward the communication to specific departments based on the identified need, whether that be shipping, finances, or technical support. - **Triggering the right directive of a multi-path drip campaign based on satisfaction** - Based on a customer's expressed satisfaction level, the AI can direct them down different automated communication paths. For example, highly satisfied customers could receive prompts to leave public reviews, while those with mixed feedback might receive offers to rectify their experience. ## Quick Blast AI Message Assistant for Improved Marketing Every marketer knows that generic AI tools can aid in overcoming writer's block. However, Voxie’s SMS AI tools go well beyond the creative capabilities of ChatGPT. Firstly, our Quick Blast AI Message assistant specializes in one thing and one thing only—SMS. This means that the texts it creates will directly reflect data-backed studies into [what verbiage and composition practices yield the best SMS results](/blog/craft-the-perfect-marketing-sms/). More critically, the platform's AI develops a deep understanding of your brand's unique identity, resulting in suggestions that would markedly differ between a taco franchise and a fitness center chain. ![Voxie’s AI Message Assistant](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432247/blog/2c587981-232d-80ad-96a3-f8d425c043c7.png) ## AI-Fueled Campaign Tagging for Deeper Reporting Capabilities Raw data, without intelligent organization, remains just that: raw data. This is where SMS AI comes in—it analyzes texts across your entire franchisee network, automatically tagging them by various themes. This not only frees franchisees from manual tagging but also eliminates inconsistencies in nomenclature. Do BOGO promotions yield higher promo-code redemption than 30% off offers? Do holiday-themed texts have lower engagement metrics than non-seasonal campaigns? Does a GIF-based MMS perform better than one with a stagnant image? Accurate, automated tagging of texts makes it possible to swiftly answer these questions so you can continuously improve your strategy. **To dive deeper into this topic, read** [**SMS Marketing Analytics to Quantify Campaign Results**](/blog/quantify-campaign-results/)**.** ## Additional Voxie SMS Automations to Boost Productivity and Performance - Real-time list updates to assure [TCPA compliance](/blog/tcpa-compliance-checklist-sms/) - Integrations with third-party tools to inform text content and list segmentation - Automated text flows activated by text or non-text interactions, capable of multiple routes based on responses - Brand-managed deployment of SMS messages accredited to localized numbers **For more insights, read** [**SMS Automation to Galvanize Your Text Message Marketing**](/blog/sms-automation-galvanize-your-text-message-marketing)**.** ## Strategically Deploy AI to Augment Your Franchise’s SMS With Voxie Voxie leverages advanced AI alongside a franchise-friendly dashboard and robust toolset, delivering the premier SMS solution for multi-location businesses. This dual focus provides a range of practical [**benefits and features for franchise text messaging,**](/features/) including: - Refining platform accessibility and data visibility based on user roles - Customizing approval processes according to user permissions and campaign types - Analyzing SMS performance data by both campaign themes and franchisee locations - Building franchisee-specific SMS lists that update in real time - Controlling SMS flows at the national level while maintaining localized messaging and phone numbers We listened to the unique SMS needs of franchises and built software tailored to this specific business model, resulting in a solution that lifts engagement across the full ecosystem while streamlining operations and safeguarding brand integrity. --- # Lifecycle Marketing Examples to Inspire Your Strategy > Explore real-world lifecycle marketing examples across every customer stage; from awareness to advocacy. Learn proven SMS, email, and retention strategies to boost engagement and drive conversions. - Published: 2026-01-14 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/lifecycle-marketing-examples/ --- Lifecycle marketing is concerned with the various phases a customer goes through as they journey from awareness to conversion to advocacy. Any comprehensive strategy will drill down into the individual touch points, all the while considering what medium and messaging will solve points of friction and encourage further action. For a fuller explanation, read our [**full guide to lifecycle marketing strategies**](/blog/sms-lifecycle-marketing-handbook/). However, below are handpicked real-world marketing examples for the various stages, demonstrating how you can put principles into practice. ## Marketing Examples to Build Awareness Awareness kicks off the marketing lifecycle for any customer. This can be achieved through a broad range of methods, from building an eye-catching window display to digital marketing to sponsored press. There are truly infinite examples to be found in the wild, spanning every industry and channel, and lifecycle marketing remains the subject of much discussion, experimentation, and innovation among marketers seeking to connect meaningfully with customers at every stage. ## Marketing Examples to Boost Engagement and Build Connections While some audiences may jump immediately from awareness to conversion, others will need time to reach their decision—especially if you’re promoting “big ticket items” or services that naturally have a longer sales cycle. The engagement stage of the marketing lifecycle is where curiosity deepens and relationships begin to form. Perhaps this is where prospects evaluate their options, seek out more information, and consider your brand’s unique value. The goal is to nurture interest, educate, and build trust. Therefore, flesh out your lifecycle marketing strategy with valuable free content, ideally positioned to further capture contact information. Examples include: ### Interactive, Quick Access to Experts to Help Customers Solve Personalized Problems For example, [Block Renovation](https://www.blockrenovation.com/webinars) hosts webinars in which anyone can pose questions directly to their team about remodeling and design. In order to participate, people must sign-up, agreeing to receive future marketing communications. ![How Block Renovation creates a space for their customers to get expert help. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-804c-afca-e99c9fc4a733.png) In another example similar to the above, [Dermstore](https://www.dermstore.com/) has a CTA to “text an expert” right in their website’s top navigation. This means that potential customers can ask for product recommendations or general skincare questions, heightening the likelihood of the user purchasing with Dermstore.  ![Dermstore gives customers a direct line to their team with a “text an expert” CTA.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-806d-91f4-ec4261429647.png) ### Using website pop-ups and banners to offer savings in exchange for subscriber information Website pop-ups and banners remain one of the most effective ways to capture a visitor’s contact information during the engagement stage of the lifecycle. By offering an appealing incentive, such as a discount or a free item, brands can encourage hesitant shoppers to take the next step and opt in to future communications. For example, [Kung Fu Tea](https://www.kungfutea.com/) greets visitors with a pop-up offering a free drink when they download the brand's app and provide their email address. This not only entices first-time customers to make a purchase but also enables Kung Fu Tea to further nurture the relationship through personalized promotions, push notifications, and loyalty rewards within their app. ![Kung Fu Tea immediately entices customers with a pop up offer on their website.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-80cf-956e-db9d250bbc4d.png) ## Lifecycle Marketing Examples for the Consideration Stage ### Build a System of Lead Nurturing While Also Feeling Personal For an example of this lifecycle marketing principle in action, look at [this case study from Voxie](/case-studies/the-learning-experience/). The early childhood education franchise, The Learning Experience, automated the deployment of a proven lead nurturing flow across all franchise locations, taking away the burden of having the individual locations follow up manually. However, by using Voxie’s SMS platform, they communicated using localized numbers and [built-in personalization](/blog/personalized-sms-marketing-mass-text-messages/), making the resulting messages feel genuinely tailored and relevant to each recipient. The result? Enrollment improved by 28%. ![How The Learning Experience increased enrollment 28% YoY with SMS lead nurturing.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-804b-a309-e98a6b28df2d.png) ### Identify and Address Customers’ Concerns Sales enablement materials are a key component of lifecycle marketing. While the term is most commonly associated with B2B, the underlying lessons are equally valuable in B2C contexts. By leveraging insights from social listening, customer surveys, and feedback from your sales team, you can identify and proactively address the questions, concerns, and motivations that influence potential buyers as they evaluate your products or services. Ways to give them clarity can include: - Case studies - Product demonstrations - Free trials or product samples - Detailed FAQ sections addressing common objections - Customer testimonials and social proof ![An example of Edible Arrangements partnering with a local influencer for social proof.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-803c-acd2-d7c816d5f934.png) ### Partner With Related Businesses to Offer Their Products Alongside Yours to Further Incentivize Conversions A marketing example tied to this stage of the customer lifecycle can be found in this email from the Appalachian Mountain Club, sent to a non-member email subscriber. Here, they “sweeten” the offer to join by gifting free membership to AllTrails. In turn, AllTrails receives greater awareness and the opportunity to grow their own contact list, making it a win-win for both brands. ![AllTrails and Appalachian Mountain Club partner to create a better experience for both of their customers.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-80f1-b693-d146c44cfb1f.png) ## Retention and Loyalty Marketing Examples One of the worst mistakes a company can make is taking its existing customer base for granted. The relationship doesn’t end after the first sale—if anything, that’s where the real work begins. Ongoing marketing to your loyal customers not only keeps your brand top of mind, but also drives repeat purchases and long-term advocacy. Retaining happy customers is not only more cost-effective than constantly chasing new ones, but loyal customers are also more likely to refer friends, leave positive reviews, and offer valuable feedback that can help your business grow. ### Build a Loyalty Rewards Program A well-designed loyalty rewards program encourages repeat business by recognizing and rewarding your customers for their ongoing support, making it a tentpole of your lifecycle marketing efforts. By offering points, perks, or exclusive benefits, you give customers a tangible reason to choose your brand again and again. Over time, these programs not only increase retention but also convert satisfied shoppers into passionate brand advocates. For a prime example of this strategy, check out [Jimmy John’s program](https://www.jimmyjohns.com/rewards) or read our article about [QSR marketing tactics](/blog/qsr-marketing-tactics/). ![Jimmy John’s loyalty program is aimed to drive repeat business and customer loyalty.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-80e8-9068-f3193462454f.png) ### Deliver the Right Discounts the Right Way For an example of lifecycle marketing done right, consider [this Voxie case study](/case-studies/triple-redemption-rates/). Sonic Drive-In had been sending limited time-offer deals to their subscribers but found that redemption rates were concerningly low. The answer for them wasn’t to change the deal itself, but rather how they promoted it. They added SMS to the mix, and found that it helped circumvent the low engagement they found through alternative channels, like push notifications in email. This shift resulted in a threefold increase in redemption rates for limited-time offers, with SMS outperforming email by 45% and push notifications by 57%. ![Delivering an LTO via SMS drove 45% higher redemption rates when compared to email and 57% higher than push notifications.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-802d-9846-df9a1e484a19.png) ### Change Up Both Your Offering and Your Messaging to Keep Customers Intrigued Keep your brand fresh in customers’ minds by regularly introducing new products, services, or exclusive experiences. Pair these offerings with creative, personalized messaging that sparks curiosity and motivates repeat engagement. Take, for example, this [MMS message](/blog/mms-in-marketing-how-and-why/) from Merrell, highlighting their latest shoe line. ![Merrell utilizes MMS to build interest for their new shoe line. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-8059-84be-d7d516e4babe.jpg) ## Marketing Examples to Help Turn Customers into Advocates Turning customers into advocates is one of the most powerful—and final—stages of the marketing lifecycle. Loyal customers who share their positive experiences with friends, family, or on social media become influential ambassadors, driving new business through word of mouth. This kind of authentic advocacy is often more persuasive than traditional marketing and fuels long-term growth for your brand. ### Promote Your Referral Program to Your Customers [Building a referral program](/blog/build-your-referral-program-with-these-ideas/) isn’t enough—you must promote it! Bring awareness to it by highlighting the program across your website, email campaigns, social media, and even at the point of sale. Additionally, ensure the benefit is worthwhile. For example [Eldredge Cleaning](https://eldredgecleaning.com/referral/) awards a $125 discount for every new referral. ![Eldredge Cleaning drives new business through their referral program; where they offer a $125 discount for every new referral.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-80c6-8e8a-cf0edd624139.png) ### Incentivize Followers to Vote in Local Competitions In the lifecycle marketing example below, Penzone engaged their SMS subscribers by announcing their participation in a competition and making it effortless to vote through a direct link. To further motivate action, they sweetened the deal with a free coffee incentive for those who participated. For more inspiration and industry-specific strategies, check out our guide, [Grow Your Salon Business with Text Message Marketing](/blog/grow-your-salon-with-text-message-marketing/). ![Penzone created an engaging SMS with a call to vote and free coffee offering for participation. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-800b-a4d5-e635c7f89cbc.jpg) ### Motivate Customers to Share Your Brand on Social Media Social media has become one of the most powerful tools for amplifying your brand’s reach—when customers share positive experiences online, their authentic voices can spark interest and trust among their friends and followers. These organic endorsements drive new discovery, create community, and deepen loyalty in ways traditional advertising can rarely match. There are two types of ways you can encourage customers to share your brand on their social media feeds, starting with **indirect motivation.** Indirect motivation might include creating visually striking products, such as uniquely colored ice cream, or designing a fun photo-ready backdrop or mural inside your store—elements that naturally inspire customers to snap and share their experiences. Take, for example, the restaurant Apu Veronica, which cleverly places small branded flags in many of their dishes. This simple touch ensures that when customers share photos of their meals on social media—like [this Instagrammer](https://www.instagram.com/p/DI5JBeYMMq8/?hl=en&img_index=2)—the restaurant’s name is prominently featured in almost every shot. ![Apu Veronica turns every meal into an instagrammable moment with logo flags in their dishes.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432251/blog/2c587981-232d-80b5-8a1b-f50834193b4c.png) Direct motivation involves clear calls to action, such as encouraging customers to post a photo with a specific hashtag in exchange for a small reward or entering them into a giveaway for tagging your brand in their story. Both approaches turn your customers into enthusiastic brand ambassadors, fueling sustainable lifecycle growth. ## How SMS Can Benefit Most Stages of Lifecycle Marketing Look at the examples throughout this article, and you’ll notice that many are built on text message marketing, and for good reason. SMS is well-suited because: - Sends messages instantly to customers’ phones - Achieves an impressive 98% open rate - Personalizes offers and updates easily - Can be triggered by a variety of customer behaviors - Automatically follows up based on actions like sign-ups, purchases, or inactivity - Makes it easy for customers to reply or take action right away Voxie empowers franchises to execute lifecycle marketing strategies by automating personalized SMS campaigns across every stage of the customer journey. Its platform allows multi-location brands to deliver relevant, timely messages that nurture leads, drive higher conversions, and boost customer retention—all while maintaining a local, authentic feel. --- # Promotional SMS Examples: Creative Text Ideas for Your Brand > Discover creative promotional text message examples for every campaign type. Learn SMS best practices for flash sales, events, holidays, and more to drive conversions and customer loyalty. - Published: 2026-01-14 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/promotional-sms-examples/ --- SMS is a valuable tactic for numerous purposes, whether that’s reminding patrons of upcoming appointments, alerting them to a delayed package arrival, or facilitating two-way customer service interactions. However, arguably its most popular use is to promote brands’ offerings, whether that be hot new products, exclusive discounts, or simply reminding customers of what makes your brand so great. To help fuel your own promotional SMS messages, we’ve compiled a number of real-world examples along with best practices. ## SMS Examples to Promote Flash Sales One of the main reasons people will subscribe to your SMS program is the promise of great deals, so your brand better deliver! As demonstrated by the examples below, the key is to convey a sense of urgency—without being too over the top—while providing all needed details in as little characters as possible. This promotional SMS example from Sand & Sky hits the nail on the head. Not a single word is unnecessary, making sure the promotional language is truly undiluted. ![Sand&Sky maximizes SMS performance through intentional promotional language.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432252/blog/2c587981-232d-8040-ac90-d6ac34f1b570.jpg) While product discounts are the most common type of flash sale, it certainly isn’t your only option. Drybar shows us two different SMS examples in which limited time offers promote less common benefits—free bonus gifts and free shipping. ![Drybar keeps subscribers interested by diversifying their offerings.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-803c-9cbd-f2c5ca316e74.png) ### Other Examples of Promotional SMS Examples for Flash Sales - FreshNest Alert: Schedule your home cleaning by Friday and get 30% OFF your total! Click [link] to schedule or reply CLEAN30 to this text. Valid through 8/10. - 🏈 GAME DAY at WingHouse! It’s FALCONS vs. SAINTS—enjoy HALF-OFF Buffalo or Garlic Parmesan wings from kickoff to final whistle. 🏆 - Taco Tuesday at SpeedyBite! Grab our Chicken Quesadilla Combo + drink for $4.99 (reg. $7.99) today only. Click [link] to schedule your order. - 🎉GUITAR HEROES WANTED!🎸 Book your first lesson at Strum Studio and SAVE 50%—JUST $15! Offer ends tomorrow! Reply ROCK to grab your spot NOW! ### Bonus Tips for Crafting Your Flash Sale Text Messages - **Use strong action verbs:** Words like “Shop,” “Grab,” or “Unlock” encourage immediate engagement. - **Use all-caps strategically and with restraint:** It’s natural to want to capitalize EVERY SINGLE WORD. But, the resulting text can come across as too aggressive or actually harder to read. - **Highlight exclusivity:** Phrases like “VIP access” or “Just for you” make subscribers feel special and valued. - **Limit the fine print:** Keep terms simple and clear to avoid confusion or hesitation at checkout. For more tips, read [SMS Flash Sale Promotions – Text Templates & Examples](/blog/sms-flash-sale-promotions/). ## SMS Examples to Promote Holiday Discounts Holidays are prime time for SMS marketing—your subscribers are already in the mood to shop, and a well-timed text can make your offer stand out in a crowded inbox. The best holiday discount messages tap into the festive spirit, highlight limited-time savings, and make it effortless for customers to take action. Below is an example of how effective promotional texting is done. Because the sender, Luno, is discussing early access—rather than last-minute opportunities—its language is less urgent and more about enticing the recipient by listing the diversity of products they can purchase. ![Luno brings subscribers in by offering them early access; not las minute purchase opportunity.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-804f-877c-fbb19cfbbc64.jpg) Now compare it to this second SMS example, also from Luno; because it’s a promotional text for Cyber Monday sent ON cyber Monday, its verbiage and use of all-caps is much more geared toward spurring action.  ![Luno changes the way they display their LTO based on the urgency. In this example, they use capitalized words to draw attention to the immediacy of the offer.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-8024-b990-db0b0d2f77bd.jpg) To see another brand’s approach to holiday promotional SMS, look to the example below from Blue Lagoon Skincare. While Luno chose to highlight the products they offer, Blue Lagoon Skincare did the opposite, keeping the free Mother’s Day Gift a surprise until someone interacted with the link.  ![Blue Lagoon Skincare hides this offer until after the subscriber has clicked; leading to an increase in clickthrough rate.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-8057-b7e2-fa4a5cc45e13.jpg) Our last real-world example is a promotional SMS from Neiman Marcus. Sent the day of Black Friday, the message is infused with language meant to spark urgency.  ![Neiman Marcus drives a sense of urgency with the way they phrase their Black Friday LTO.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-8029-8f08-e79abba34aae.jpg) ### Other Examples of Promotional SMS Examples for Holiday Sales - Get crafty for Halloween! 🎃 Take 30% OFF all spooky kits at CraftyCorner now through 10/31. Use code BOO at checkout or shop here: [link] - Need a last-minute gift? Give the gift of flavor! 👨‍🍳Buy a CookUp cooking class gift card and get 20% OFF through 12/24. Perfect for food lovers—[link]🎁 - Hosting Thanksgiving? Book a FreshNest DEEP CLEAN by 11/20 and get 25% OFF—your guests will thank you! Use code TURKEY25 and schedule now: [link] - Ring in 2025 at Bistro 88! Reserve your NYE table and enjoy a FREE glass of champagne with dinner. Reply YES to book or visit [link]🥂 ### Bonus Tips for Crafting Your Holiday Discount Text Messages - **Create a sense of tradition and significance:** Phrases like “annual sale” or “our gift to you” can make your offer feel special and anticipated. - **Encourage gifting:** Remind subscribers that your deal is perfect for checking off their gift list or treating themselves. - **Shape the messaging around the timing. Is the holiday only days away? Be sure to capitalize on “last chance” language.** - **Remind about shipping deadlines:** If applicable, let customers know the last day to order for on-time holiday delivery. Find additional insights and promotional text examples with our guides to [Black Friday SMS campaigns](/blog/black-friday-sms/) and [Father’s Day SMS Marketing Strategies for Franchises](/blog/fathers-day-sms-strategies/). ## SMS Examples to Promote New Offering Discounts aren't the only part of your business you can promote to build buzz. For example, with the SMS example below, Salon True uses text messaging to promote the addition of a new stylist to their team. ![Salon True uses SMS to promote their new stylist.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-8084-8d31-fbf35ceb2df2.jpg) Similarly, Lonely Ghost leveraged MMS to announce their new limited-edition hoodie. Merrell took a similar tactic, promoting their new shoe line (complete with a GIF that rotated through the various footwear).  ![Lonely Ghost and Merrell both utilize the power of imagery to promote their new lines.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-80b4-a847-d8a91493fdb3.png) In all of the promotional examples, the messages are straightforward—avoiding overly salesy language—and include a clear link, making it easy for curious recipients to learn more or shop instantly. ### Bonus Tips for Crafting Texts to Promote Your New Offering - **Consider using imagery if promoting new products:** The strategic impact of visuals are evident in the above text message examples. Therefore, if promoting new offerings that are tangible, consider splurging on [a MMS campaign](/blog/mms-in-marketing-how-and-why/). - **Include a CTA to enable immediate action:** That new frozen drink you’re trying to promote may not be top-of-mind when someone stops by your QSR three days later. Therefore, have a clear “next step” someone can take upon first receiving the text. ## SMS Examples to Promote Events SMS is a great vehicle for event promotion for numerous reasons. People can RSVP with a simple click or text response; reminders and updates can be sent instantly; and messages are delivered directly to attendees’ phones, ensuring high visibility. Below is a promotional SMS example from Penzone. They successfully answer all important questions—where, when, and why—along with a reservation link. In short, they check all the boxes without inundating the recipient with too much information. ![Penzone hits all the necessary information for an event without creating a lengthy message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-80d4-8369-eb509d3b83b4.png) ### Bonus Tips for SMS to Promote Events - **Use a strong call-to-action**: Phrases like “RSVP now” or “Save your spot” prompt immediate engagement and make it easy for recipients to respond. - **Send timely reminders and updates**: Scheduling follow-up texts as the event approaches helps boost attendance and keeps your event top-of-mind. - **Personalize your messages**: Addressing recipients by name or referencing their past attendance makes the invitation feel exclusive and valued. - **Include a direct link for action**: Providing a link for RSVPs, ticket purchases, or event details streamlines the process and increases participation. ## SMS Examples to Promote Loyalty Program Benefits SMS is a powerful channel for highlighting your loyalty program’s perks. Beyond just points, you can use promotional SMS to spotlight exclusive member rewards, early access to sales, and special birthday offers. These messages keep your program top-of-mind and encourage ongoing engagement from your most valuable customers. This promotional SMS from Planet Smoothie is the perfect example, as it is clear and concise while providing all the details needed. ![Planet Smoothie creates an impactful SMS with loyalty program offerings.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-80a4-ab4f-c8b543804cc1.jpg) PetSmart chose a less traditional approach to engaging loyalty program members via SMS. In the below example, they promote a raffle exclusive to loyalty members.  ![PetSmart drives engagement with a giveaway.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-80c9-a97d-c6883292df20.jpg) ### Bonus Tips for Promote Your Loyalty Program - **Personalize messages with customer details**: Including the customer’s name and current points balance makes the message feel tailored and relevant. - **Remind about point expirations or limited-time offers**: Notifying members of expiring points or special redemption windows creates urgency and drives action. - **Include a direct link to the loyalty dashboard or sign-up**: Making it easy to access their account or join the program increases engagement and enrollment. ## SMS Examples to Promote Your Content Your brand is more than your products; it's also your expertise and the positive experience you give to customers. Let your one-of-a-kind knowledge shine by linking your content among your subscribers. For example, Hi Skin used SMS to promote their article about Rosacea care. ![Hi Skin uses SMS to connect their customers with their industry experts.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-8067-b740-cb50114092b5.jpg) Similarly, Backcountry leveraged SMS to spotlight their winter weather gear guide. This approach not only educates customers on the importance of specific product features, but also primes them for purchase in ways that a standard promotional text alone might not achieve. ![Backcountry utilizes SMS to help educate their customers with meaningful guides.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-8039-a03c-ef4ad846a2d4.jpg) ### Bonus Tips for SMS to Promote Your Educational Content - **Keep the text short and focused**: Deliver your main message in as few words as possible, letting the link provide further details. - **Use a compelling hook or question**: Starting with an intriguing statement or question piques curiosity and encourages clicks. - **Clearly state the benefit of your content**: Let recipients know what they’ll gain, such as “Learn how to care for your skin in winter.” - **Track clicks to measure engagement**: Monitoring which links get the most clicks helps you refine future content and topics. ## SMS Examples to Remind Customers of Your Value You don’t need big news or major sales to send promotional text messages. As shown in the examples below, it’s perfectly fine to remind subscribers that you and your products are, well, great! To ensure these messages are well-received, mix them in with other types of texts and, when possible, connect them to specific customer needs or occasions. Is summer right around the corner? A fashion boutique may want to remind customers of the many warm-weathered dresses they sell, perfect for “wedding season”. A coffee shop chain may want to highlight their iconic iced brews. Above all else, let your brand identity take center stage, as successfully demonstrated in this example text from NYDJ. ![NYDJ is an expert in carrying their brand voice through their SMS strategy.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432253/blog/2c587981-232d-80a7-9888-ee5954424d27.jpg) ### Bonus Tips for SMS to Promote Your Brand - **Consider utilizing multimedia:** As the saying goes, a picture is worth a thousand words. Incorporating images, GIFs, or short videos into your SMS can vividly showcase what makes your brand unique and leave a lasting impression on your audience. - **Keep your message concise and focused**: Limiting your text to a single, clear idea ensures your value comes through without overwhelming the recipient. - **Use positive, brand-affirming language**: Reinforcing what makes your brand special helps build loyalty and recognition. - **Feature staff picks or behind-the-scenes moments**: Offering a glimpse into your team or process humanizes your brand and makes it more relatable. - **Use consistent brand voice and visuals**: Ensuring your SMS tone and any included images match your overall branding strengthens recognition and trust. ## Crafting the Promotional Message is Only the Beginning Finding inspiration for your own promotion text messages is just the first step in a successful SMS marketing strategy. Systematic testing will help you evolve your tactics, while advanced personalization will ensure your messaging lands. ### Test Your Messaging to See What Your Audiences Engage With Most Testing is the next step to finding promotional content that resonates best with your audience. Compare voice tone, message lengths, and calls-to-action across your campaigns to see what drives the highest engagement. Experiment with various sending times and frequencies to find the optimal schedule for your subscribers. Review which types of SMS promotion examples—such as flash sales, event invites, or loyalty updates—perform best for your brand. Voxie makes it easy to measure performance and compare all of these factors through clear campaign reports. Over time, you should begin to see clear patterns emerge, illuminating which promotional tactics truly galvanize your base. ### Deploy Personalized and Targeted Messaging [SMS personalization strategies ](/blog/personalized-sms-marketing-mass-text-messages/)go far beyond simply adding a customer’s name to a promotion text message. The most effective promotional sms campaigns use customer data to tailor content based on purchase history, preferences, and behavior. Segment your audience so you can send relevant offers to specific groups, such as VIP customers, new subscribers, or those who haven’t purchased in a while. This targeted approach ensures your promotional sms examples feel timely and valuable, rather than generic. You can also use location, interests, or engagement history to further refine your messaging. **Learn more about how Voxie can help maximize the potential of your promotional SMS by** [**scheduling a demo**](/1f187981232d81e4946dca3b3fa5f348)**.** --- # SMS Automation to Galvanize Your Text Message Marketing > In this article, we’ll explore the specifics of the various SMS automations and examples of use cases, spanning across industries like - Published: 2026-01-14 - Canonical HTML: https://www.voxie.com/blog/sms-automation-galvanize-your-text-message-marketing/ --- When thinking about automated text messages, your mind may immediately conjure ideas of pre-scheduled texts or autoresponders. However, these basic capabilities fail to capture the full scope of what SMS automation can achieve. The three examples below are just scratching the surface for what becomes possible with the right software integrations in place: - When certain restaurants’ geographic areas forecast rain, you can automatically text limited-time coupons for free food delivery to those locations’ subscribers. - You can remind customers to replenish their dwindling supply of dog treats based on when they last made the purchase. - Has a customer not engaged with your services in the past 90-days? You can automatically text them a special promo code as part of a win-back campaign. Recognizing the ever-expanding potential of AI-fueled automation, Voxie offers customers numerous solutions for streamlining and improving SMS campaign deployment, including: - Real-time list segmentation and clean-up - Behavior-based text deployment - Automated personalizations for heightened relevancy and engagement - 2-way text informed by Conversational Intelligence and machine learning - SMS analytics organized through franchise-focused automation Below, we’ll explore the specifics of the various SMS automations and examples of use cases, spanning across industries like [restaurants and QSR](/blog/qsr-marketing-tactics/), [retail](/blog/grow-retail-revenue/), and [service businesses](/industries/franchise/services/). ## Automation for Real-time SMS List Segmentation and Clean-up Up-to-date SMS list management is crucial for three very different reasons: - [TCPA compliance](/blog/tcpa-compliance-checklist-sms/) requires that, if someone opts out, that all text communications cease immediately. Failure to obey these rules—even by accident—can result in extreme fines, as was this case for this [$925 million lawsuit](https://www.stonepigman.com/newsroom-resources-Telephone-Consumer-Protection-Act.html). - SMS list segmentation grants the option of more targeted SMS messaging through automation. This is not only proven to heighten engagement rates but also prevents unneeded spending by sending texts to customers unlikely to interact. - SMS list segmentation also enables deeper analysis through the easy comparison of groups. Many of our customers are franchises who choose to not only segment lists by brick-and-mortar locations, but also by the franchisee owner. In turn, they’re able to flag who is the most active and the overall effectiveness of their text messaging. **How automated SMS list segmentation works:** List segmentation within Voxie is a flexible process that allows users to upload their own lists or create new ones directly within the platform. Segmentation can be driven by data already housed in Voxie, as well as by customer attributes collected externally and shared through integrations with other systems. Voxie’s AI can assist in setting up and defining the key characteristics that determine each segment, and it can also automate the process of keeping lists updated in real time as new data comes in. This ensures that each segment remains accurate and relevant, enabling more targeted and effective communication. **SMS automation examples made possible through Voxie list segmentation include:** - Individuals receive texts more targeted to them. For example, a fitness center can send notifications about upcoming “family days” specifically to members with family plans, while excluding subscribers who do not have children. - When a customer is shown to increase their purchase frequency or average-order-value, they can be added to an SMS list that targets high-priority customers. - When someone fails to engage with sent texts, they can be added to groups that receive messages at reduced frequency. - Loyalty members will receive texts with modified content that reference their current status. - Franchisees can elect to have their SMS lists receive automated messages crafted at the national level or, alternatively, craft their own. Dive deeper into the possibilities with [Effectively Segment SMS Lists - Tactics for Greater Engagement](/blog/effectively-segment-sms-lists/). ## Behavior-based Text Deployment You can set up Voxie to take certain actions based on how recipients interact with your brand. This could be clicking on a link within a text, but also behaviors well beyond the extent of SMS. **Using existing and bespoke integration solutions, Voxie can trigger SMS chains in response to external factors, whether that be new purchases, new customer enrollments, loyalty program status changes, event attendance, or direct marketing interactions.** SMS automation examples made possible through Voxie include: - Let’s say your CRM documents that a prospective customer toured your [assisted living facilities](/blog/senior-living-marketing-strategies/); this can trigger a series of SMS messages that shares helpful literature and inquires about any follow-up questions, further nurturing the lead. - When your appointment software schedules a new appointment for someone who previously missed their last one, your SMS system can trigger the standard reminder sequence with an additional reminder for extra assurance. - Automatically schedule a satisfaction survey to be texted 24-hours after someone received lawn care. - Has a high-priority customer failed to make a purchase within the last 90-days? Automatically text them an individualized coupon code for 50% off their next order as part of a win-back strategy. See how one company combined Voxie’s automation with data-driven strategies to improve its win-back campaign, [resulting in a 2,200% ROI and a 164% increase in attributed revenue.](/2c587981232d8000b8fbd9af0e26c459) ### SMS Automation Enables Multi-Branch Drip Campaigns Text message series don’t have to be linear—Voxie’s [text drip ](/blog/sms-drip-campaigns/)features make it easy to create multi-branch text flows that adapt based on recipients’ responses (or lack of response). Practical use cases for this include: - You send a new subscriber a promo code to redeem. If they haven’t used the code within a certain amount of time, send a follow-up text reminding them of the awaiting discount. - Suppose you have an omnichannel lead nurturing campaign in progress. If someone engages with a link sent via SMS rather than email (or vice versa), integrated data between the two platforms can automatically adjust future communications to favor the channel that individual prefers. - After a customer completes a purchase, send a thank-you message with a request for feedback. If they respond positively, automatically text them a request for a review; if they respond negatively, route them to customer support for personalized assistance. ## Automated Personalizations for Heightened Relevancy Voxie users can build text templates personalized to the individual recipient. Information sources can come from information directly within Voxie, like their name, information they volunteer in various surveys or text exchanges, or outside software integrated with the SMS platform. **Ways Voxie’s SMS automation capabilities can personalize texts include:** - Referencing past purchases or services by integrating with your CRM or POS - Including important details they previously provide, which can be anything from their pets’ names to dietary restrictions to their birthday - Alert customers when they may be due to renewal their membership or may simply be close to running short on their supply of their product - Reference accrued loyalty program points For more examples, read [Personalized SMS Marketing – Maximizing its Potential](/blog/personalized-sms-marketing-mass-text-messages/). ## 2-way Text Informed by Conversational Intelligence and Machine Learning SMS is uniquely positioned for two-way conversations with customers, offering immediacy, convenience, and a personal touch that other channels often lack. Because people use text messaging in their daily lives, engaging in conversations via SMS feels natural and intuitive. When combined with conversational intelligence and machine learning, SMS automation can handle a wide range of customer inquiries and actions without sacrificing the human element. With Voxie, businesses can provide instant answers, schedule appointments, and collect valuable feedback—all through simple, natural text conversations. ### Customer service SMS automation examples made possible through Voxie include: - A customer wants to know if your business will be open Christmas Day; instead of being forced to call during the limited store hours, they can text no matter the time of day to receive the answer. - A customer wants to know about the status of a package they ordered. - A customer wants to schedule a dog grooming appointment—all this can be done through text. - If someone replies to an automated promotional text with a question, the system can instantly shift to address their inquiry or alert a team member to follow up personally. ![message_hub_app_hfgkd5.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432249/blog/2e087981-232d-8006-927e-d23a84f4ffb1.png) ### Examples of SMS surveys and review-acquisition made possible through Voxie automation include: - When collecting feedback, you can allow customers to describe their experiences in their own words. Conversational Intelligence will identify underlying themes and the overall tone, then respond appropriately—either inviting satisfied customers to leave an online review or forwarding complaints to the appropriate team members. - Individuals who did not respond to the initial feedback request can receive a follow-up text, while those who have already completed the survey will be excluded from further messages. - Voxie can categorize SMS survey responses by sentiment and identify common themes, even when recipients use different wording. This organized data enables deeper analysis, such as comparing responses across subgroups—a feature especially valuable for franchises looking to evaluate and benchmark the performance of individual franchisees. ## SMS Analytics Organized Through Intelligent Tagging Franchise-Focused Automation There are few terms that make marketers shutter more than “data dumps,” as it evokes images of walls of numbers with no takeaways. Voxie spares your team the headache of sifting through meaningless figures through intuitive reporting dashboards designed for easy, valuable comparisons. The analytical value we offer franchises goes beyond data visualization and grouping by preset sublists. Voxie automatically categorizes texts by themes—such as coupon codes or limited-time offers—enabling easy performance comparisons across themes. Additionally, we can sort results by franchisee, automatically highlighting both top performers and underperformers, as well as identifying shared patterns among them. ## Automated Platform Guardrails to Enforce Brand Practices Automation doesn’t have to only apply to the texts themselves, but also the level of permissions our SMS platform grants. Voxie lets franchises establish multiple levels of admin access; franchisees will only be able to view the metrics and marketing lists under their control, while the brand’s marketing team will have a broader view. Voxie enables franchises to standardize SMS processes. For example, the company can set up the platform so franchisees can use pre-approved templates but automatically require corporate approval for any new or modified messages. ## Get to Know Voxie, the Only SMS Platform Designed for Franchises Franchise-specific SMS needs call for targeted automated solutions. After all, franchise business models are fairly unique, in that they combine centralized brand standards with independently operated locations. The upside is that brands can enjoy localized customer engagement alongside nationwide recognition. However, there’s challenges that accompany maintaining consistency and control across diverse franchisees. Voxie built an SMS platform that strikes the balance between franchisee autonomy and corporate governance, made scalable through sophisticated automations. [**Schedule a demo**](/request-a-demo/) to get to know our software solutions or read more about franchise marketing with the resources below. - [**Top Marketing Tools for Franchises**](/blog/top-marketing-tools-for-franchises/) - [**Local Marketing for Franchises**](/blog/local-marketing-for-franchises/) - [**Franchise Marketing Strategies That Deliver Proven Results**](/blog/franchise-marketing-strategies/) - [**Best SMS Marketing Campaign Examples**](/blog/best-sms-marketing-campaign-examples/) --- # SMS Marketing Agencies & Consultants - Are They Helpful? > Should you hire an SMS marketing agency? Learn how consultants drive strategy, reduce learning curves, and optimize campaigns. Plus, get top agency recommendations and vetting questions. - Published: 2026-01-14 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-marketing-agencies-and-consultants/ --- SMS marketing can be orchestrated by a number of different teams in your organization. Most commonly, it is managed by an internal marketing resource, often the same who oversees email and other forms of direct marketing. For franchises, some of the SMS crafting and distribution is handled by the franchisees, ideally using centralized platforms like Voxie. However, that doesn’t mean that an outside perspective, like an SMS marketing agency or consultant, can’t provide value. ## Ways SMS Marketing Agencies and Consultants Can Drive Strategies ### Lessening the Learning Curve The main advantage of working with an SMS marketing consultant or agency is their ability to help your campaigns hit the ground running. Drawing on their experience, they can guide you around common pitfalls and save you valuable time by steering you away from tactics that have already been proven ineffective. **This is especially true if your consulting resource is a part of the platform development.** Premium-level SMS platforms like Voxie commonly partner clients with Customer Success managers. These specialists not only train brand teams on maximizing the platform’s capabilities but also provide ongoing support with performance analysis and strategic planning. ### Analyzing and Refining Approaches SMS platforms like Voxie make reporting swift and intuitive. However, there will always be value in human analysis that turns [SMS marketing analytics](/blog/quantify-campaign-results/) into observations, and observations into action plans. Having a designated resource—like an SMS marketing consultant—to handle such responsibilities takes the burden off your internal team to handle the more time-consuming aspects of analysis, instead focusing on the concluding takeaways and next steps. ### Sharing Lessons Learned From Outside Experience Your internal marketing team is living and breathing your brand, and your brand alone. While there is plenty of upside to them knowing your voice and practices forwards and backwards, an agency can bring something that they lack: outside perspective. This means more than “fresh eyes.” An agency who works on multiple SMS accounts can provide observations accumulated across campaigns outside of your own to provide helpful insights. For example, let’s say your coupon redemption rate nose-dived when comparing June to the previous month. Sure, you may have theories that seasonality is a factor, but your SMS marketing agency can share insights into whether other companies within your industry had similar performance or not, further verifying or contradicting hypotheses. ### Handling Regular Campaign Maintenance Needs Platforms like Voxie simplify the automation of various SMS management tasks. For instance, features such as the Quick Blast AI Message Assistant can generate brand-consistent messages tailored to specific objectives. Still, human oversight remains essential. An experienced SMS marketing consultant or agency can handle these responsibilities for your internal team, ensuring each task is carried out with the focused attention it deserves. ![Voxie’s AI Message Assistant](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1769432248/blog/2c587981-232d-8022-8d56-cc3172b669e5.png) ## Voxie—We Combine Software With Designated Customer Success Managers Voxie, a franchise-focused SMS software, is used by companies both with and without dedicated SMS marketing teams. Our Customer Success managers support clients beyond initial setup and custom integrations; regular check-ins provide opportunities not only to answer questions about the platform, but also to review data and strategize scalable solutions. While we may not be as hands-on as an SMS marketing agency or an in-house resource, we act as consultants—offering external, industry-informed perspectives to help marketing teams maximize campaign results. [**Learn how Voxie sets you up for success**](/request-a-demo/) > A lot of platforms leave you to figure things out on your own. We take a different approach. Our Customer Success team doesn't just answer questions—we proactively review your data, spot opportunities, and help you avoid the mistakes we've seen other brands make. You get consulting expertise without the agency price tag. > > - Maggie Hoel, Customer Success Manager ## Examples of SMS Consultants and Marketing Agencies ### [Stimulate](https://www.stimulate.agency/services/sms-marketing) Direct-to-consumer marketing teams that are stretched thin will find great value in Stimulate’s “done-for-you” approach. They create end-to-end programs that span acquisition, copywriting conversion, and retention, all driven by designated Creative Directors and Retention Managers. They have a solid track record of direct marketing success, as shown with [this case study](https://www.stimulate.agency/case-studies/silver-mirror); they successful grew Silver Mirror’s SMS and email revenue by 247% in less than 90 days. Tactics that helped achieve such results included tactically collecting relevant customer details for future personalization, improving messaging, and evolving automated flows. ### [Avenue Z](https://avenuez.com/services/email-marketing/) Avenue Z offers a broad host of marketing services, spanning from Media Relations to Creative to SMS and Email. Their team handles both acquisition and lifecycle messaging, blending creative content with rigorous A/B testing to ensure every campaign is optimized for engagement and ROI. The agency’s impact is highlighted in the [Saranghae](https://avenuez.com/case-studies/saranghae/) case study, where Avenue Z implemented advanced segmentation and automation to help the beauty brand generate more than $2.4 million in attributable revenue. Brands working with Avenue Z benefit from a blend of strategic expertise, technical know-how, and transparent reporting that transforms retention channels into major revenue drivers. ### [Doe Media](https://doemedia.com/services-sms/) DOE Media is a performance-focused agency that strives to incorporate strong data analysis into every aspect of its marketing, including SMS and omnichannel retention strategies. Their approach integrates creative execution, advanced segmentation, and custom automation flows—tailored to each client’s customer journey—to maximize both sales and engagement. The [Pure Green case study](https://doemedia.com/post/case-studies/pure-green/) showcases DOE Media’s ability to deliver rapid, meaningful results; by revamping messaging tactics and leveraging data-backed automation, they helped the juice brand increase online orders and customer retention. ### [Inflow](https://www.goinflow.com/sms-marketing/) Inflow offers SMS marketing services as part of its broader digital strategy work for ecommerce, healthcare, lead generation, and travel brands. Their team helps clients develop subscriber lists, craft tailored messaging, and automate campaign flows to increase engagement and drive conversions. ### [Wired Messenger](https://www.wiredmessenger.com/services/sms-marketing) Wired Messenger delivers SMS consulting for SaaS, eCommerce, and cannabis brands as part of a broader suite of digital services. They focus on building subscriber lists, executing personalized, targeted messaging, and integrating SMS campaigns with existing digital channels. The team emphasizes compliance, deliverability, and performance reporting, ensuring campaigns reach the right audiences and produce measurable results. Wired Messenger’s experience in regulated industries and dynamic markets makes them a strong choice for brands looking for tailored, effective SMS consulting. ## Questions to Ask When Vetting Marketing Agencies or Consultants Regardless of whether you’re interviewing an agency to champion your SMS specifically or your broader marketing efforts, do your due diligence by confirming: - Who specifically will be working on your account? - How many other accounts do the individuals work on? - What work will—and will not—be a part of the scope? - Do you handle MMS creative and website creative? - What specific experience does your team have in our industry or with similar brands? - How often will we meet for check-ins, and who attends those meetings? - What is your process for developing strategy and creative concepts? - How do you handle compliance, privacy, and opt-in/opt-out management? - What is your approach to ongoing optimization and testing? - How do you ensure transparency in billing and campaign expenses? ## Additional Resources to Inform Your SMS Marketing - [Types of Messages—SMS, RCS & More](/blog/types-of-messages-sms-rcs-and-more/) - Learn the differences between major mobile message types—SMS, MMS, RCS, and push notifications—including the strengths, limitations, and best use cases for each in modern marketing. - [How to Run a High-Impact Text-to-Win Sweepstakes](/blog/text-to-win-sweepstakes/) - Execute “text-to-win” sweepstakes campaigns with confidence. This guide details best practices and tips for brands to maximize engagement and compliance when running SMS-based contests. - [Strategies to Maximize Text Coupons, LTOs, + Promo Code Alert ROI](/blog/text-coupons-ltos-and-promo-code-alerts/) - This article explores how businesses can effectively use text coupons, limited-time offers, and promo code alerts via SMS to boost customer engagement, drive sales, and track campaign performance. --- # Celebrating the Builders Behind Every Brand > A few weeks ago in Dallas, our team had the honor of hosting an incredible group of customers, partners, and friends from across the franchise community. - Published: 2025-11-07 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/celebrating-the-builders-behind-every-brand/ --- A few weeks ago in Dallas, our team had the honor of hosting an incredible group of customers, partners, and friends from across the franchise community. Forty leaders from some of the most respected brands gathered for dinner, conversation, and connection. No sales pitch, just good people and shared stories. It was one of those evenings that reminded me why we do what we do at Voxie. When I stepped in as CEO two years ago, we made a deliberate decision to focus entirely on the franchise world. There were three reasons behind that shift. First, there wasn’t another SMS platform truly built for the unique challenges and opportunities of franchising. Second, we saw how we could help major brands drive real, measurable growth across their systems - growth that impacts thousands of local businesses at once. But the third reason is the one that matters most to me personally: behind every franchise brand are hometown entrepreneurs. People taking risks, putting their name on the door, and working every day to build something that lasts. Having built and sold software companies myself, I know how hard that journey is. It takes grit, resilience, and an unwavering focus on customers. That’s why we built Voxie not just to serve large enterprises, but to champion the small-town builders and local owners who make our communities thrive. The event wasn’t about software or slides. It was about people who believe in what we’re building together. To everyone who joined us: thank you. You’ve made this a banner year for Voxie, and your trust and partnership mean the world to us. Here’s to friendship, laughter, and the incredible franchise community that continues to inspire us every day. _— Adam Waid, CEO, Voxie_ ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542415/blog/2a487981-232d-80c6-9267-fcd765ed4b2d.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542414/blog/2a487981-232d-802e-b9fa-f93e14059c00.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542415/blog/2a487981-232d-80dd-91cb-d7649081542a.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542414/blog/2a487981-232d-809e-ab19-f51cd10d58d5.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542414/blog/2a487981-232d-808a-9f07-f2c22e2ab017.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542414/blog/2a487981-232d-8073-a78a-cc38a55a3f9a.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542414/blog/2a487981-232d-8084-9410-c8132bbe2e9a.jpg) ![Evelyn Dallas franchise executive dinner candid photo.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762542414/blog/2a487981-232d-80f9-985e-ca7ca0c99aec.jpg) --- # Mastering SMS Lifecycle Marketing for 2026: Strategies for Every Customer Stage > Discover a variety of text marketing strategies for the various customer journey stages along with the specific insights and measurements that will help you refine your tactics.  - Published: 2025-11-03 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-lifecycle-marketing-handbook/ --- When discussing lifecycle marketing, channels like email and social media naturally make their way into the conversation. SMS is often overlooked, even though it brings unique advantages to the customer journey. While email excels at delivering in-depth content and visually rich messages, it can get buried in crowded inboxes or ignored for days—assuming it gets opened, at all. SMS, by contrast, reaches customers instantly on devices always within arm’s reach, resulting in an unrivaled 98% open-rate. SMS is the ideal marketing channel for delivering timely communications and promotions, making it especially effective for engaging customers at the exact moments that matter throughout the lifecycle. Here, we’ll break down various text marketing strategies for the various customer journey stages along with the specific insights and measurements that will help you refine your tactics. ## Required—Map Your Customer Lifecycle Based on Concrete Insights For most industries, the customer lifecycle stages are as such: - Awareness - Engagement - Consideration - Purchasing - Retention - Advocacy However, these bullets are nothing more than broad strokes; it’s up to your marketing team to add details and dimensions specific to your core audiences and brand experience. **This is where an all-too-common mistake among marketers often emerges—the assumption that they know more about their target groups than they actually do.** False confidence can lead to quick assumptions and the cutting of corners, resulting in marketing messaging that fails to resonate at pivotal stages of the customer lifecycle. To help identify your own team’s blindspots, make sure you can answer: - What is the overall brand impression audiences’ have about your brand and services? - What are customers' primary priorities and pain points? - What are the most common objections or barriers that stall progress in each stage? - Are there micro-segments or personas within each stage that require distinct approaches? - What outside influences and recent developments may shape their buying behaviors? - Are customers satisfied with your product or service experience? What’s their gripes? Answered all of the above? Great—now it’s time to test your hypotheses. This can be done by: - **Connecting with Sales and Customer Support teams** - Marketing is often unnecessarily siloed from other departments. Gather insights from individuals who interface the most with various customer groups—Sales and Support hear authentic feedback, objections, and praise directly from your audience. Similarly, analyze chat logs and support requests to find recurring pain points, confusion, or unmet needs. - **Conduct social listening** - Monitor social media conversations and online communities to see how people are organically discussing your brand, competitors, and key pain points. This reveals real-time sentiment shifts and uncovers new expectations or challenges emerging in your industry. - **Strategically-timed customer surveys** - Use SMS to send brief, targeted surveys at critical points in the lifecycle, such as immediately after a purchase or following customer service interactions. You can even poll your most satisfied, loyal fans, asking them about what kinds of deals interest them the most. [SMS is uniquely well-suited for collecting feedback](/blog/requesting-feedback-via-text/), as it tends to have much higher open and response rates than email. - **Test user experiences** - Deploy focus groups, secret shoppers, or usability tests to experience your brand journey firsthand. Incorporate site UX testing to identify and address navigation issues, slow load times, or unclear calls-to-action that could disrupt conversions. These tactics help uncover friction, confusion, or unmet needs in the real customer path that are often invisible in internal discussions. - **Test different marketing messages** - Run A/B tests on paid search ads, landing pages, and SMS copy to see which messages best resonate with distinct audience segments at each stage of the lifecycle. These findings not only drive higher conversion rates, but also reveal what truly motivates, concerns, or excites your customers—providing valuable insight you can apply across your broader marketing strategy. - **Leverage cohort analysis** - Compare the journeys and outcomes of different customer groups—such as first-time buyers vs. repeat purchasers—to uncover unique lifecycle patterns and moments where targeted messaging can make the greatest impact. ## Integrating SMS Into Each Stage of the Customer Journey ### Does SMS Work for Capturing Awareness? What happens when you receive a text message from an unknown number? Your guard immediately goes up and your first instinct is usually to ignore, delete, or even report the message as spam. Your customers are no different and any unsolicited texts you send will elicit annoyance—not curiosity. Worse, sending unwelcomed SMS messages can cross serious legal boundaries, such as violating the Telephone Consumer Protection Act (TCPA), which requires express consent before marketing via text. Not only can this damage your reputation, but it can also lead to costly penalties. If you’re not sure if your SMS program meets all legal requirements, read our [TCPA Compliance SMS Checklist](/blog/tcpa-compliance-checklist-sms/). **In short, SMS is not suitable for the awareness stage of your audience’s journey**. Instead, it should be used further along the customer journey—after trust has been established and explicit opt-in consent has been obtained. Use channels like social media, paid search, and display ads to build awareness, then leverage SMS for engagement, nurturing, and retention once customers have chosen to hear from you. ### The Engagement Stage: Challenges and Opportunities Integrating SMS into the engagement phase of the customer lifecycle can essentially be broken into two sub-stages: **capturing the subscriber’s phone number and permission** and **nurturing the relationship through targeted texts.** **Getting Prospective Customers to Subscribe** Here’s a not-so-secret secret: people won’t hand over their phone numbers without a compelling reason. To attract new subscribers, offer immediate value—such as a limited-time discount on their first purchase, instant entry into a giveaway, an exclusive downloadable guide. Promote your SMS sign-up opportunity everywhere your prospects encounter your brand: homepage banners, social ads, pop-up shops, event booths, and even QR codes on packaging. Keep the signup process short, promise to respect their privacy, and spell out the benefits up front. To see this strategy in action, visit [Dermstore](https://www.dermstore.com/).  In their top navigation, they feature a “text an expert” service that invites visitors to connect with skincare specialists for personalized advice—even if they haven’t made a purchase. This approach provides immediate value to prospects while enabling Dermstore to capture phone numbers with permission, setting the stage for further engagement and building trust from the very first interaction—a true win-win. ![Dermstore “text an expert” functionality.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762006036/blog/nested-1762006035607.png) **Nurturing the Relationship Through Targeted Texts** Another reason Dermstore’s “text an expert” strategy stands out is that it enables the brand to gather detailed information about each prospect’s goals and concerns, right from the start. By learning specifics—like whether a visitor is interested in anti-aging, hydration, or acne solutions—Dermstore can tailor future SMS marketing to match individual needs. Think about how you can collect the necessary information to shape a meaningful SMS experience for recipients at the engagement stage of the user journey. For example, let’s say your house cleaning company gathers phone numbers at a kid-friendly festival at which most new subscribers are probably parents. With this context, you can add them to an [SMS list segment](/blog/effectively-segment-sms-lists/) that receives periodic tips specific to creating healthy spaces for families, making the texts more relevant to the recipients’ priorities. **What to Measure to Improve SMS at This Stage of the Customer Lifecycle** - **Opt-in rate -** Track the percentage of prospects who subscribe to your SMS list from each touchpoint or campaign. - **Source attribution -** Monitor which channels (e.g., website, social, events) generate the most high-value SMS sign-ups. - **List growth rate -** Measure how quickly your SMS subscriber base is expanding over time. - **Performance based on segmentation -** Are your strategies resonating with one group over another? This insight is paramount to further evolving engagement strategies. - **Message open rate -** Track the percentage of delivered text messages that are opened or viewed by subscribers. - **Click-through rate (CTR)** - Measure the rate at which recipients click on links or calls-to-action in your texts. - **Unsubscribe rate -** Monitor how many subscribers opt out after receiving messages, especially following specific campaigns. Dashboard ### The Consideration Stage: Enticement and Education The consideration stage is when potential customers are seriously weighing whether your product or service is right for them. This phase can be brief, lasting just a few minutes, or it can stretch out over several weeks—depending on the individual, the complexity of their needs, and industry norms. **SMS can play a large role at this particular juncture of the customer journey by:** - **Promoting new products or services** - Send targeted SMS messages to inform prospects about new arrivals or features that fit their interests, keeping your brand top-of-mind as they compare options. - **Giving customers extra motivation by sharing limited time offers** - Use SMS to [deliver promo codes](/blog/text-coupons-ltos-and-promo-code-alerts/) and time-sensitive deals that create urgency and encourage prospects to take the next step. - **Keeping products top of mind** - Sometimes, simply sending an image of your delectable cheesecake or snazzy new line of heels is enough to convince customers to treat themselves. - **Sharing social proof** - Highlight enthusiastic customer testimonials, ratings, or reviews via SMS to provide reassurance and build trust as prospects consider their options. This is one of the many customer lifecycle stages at which knowing your customers forwards and backwards can give you a competitive edge. ### The Purchasing Stage: Communication and Support Needs Once a customer completes their purchase, SMS excels at providing timely delivery updates and essential product support. Sending instant notifications about order confirmations, shipping status, and delivery arrivals reduces post-purchase uncertainty and reinforces trust in your brand. Post-purchase, sending a courteous follow-up text to request a review shows that you value your customer’s opinion and experience. Importantly, SMS can be used to share troubleshooting tips, setup guides, or quick access to support, ensuring customers have the help they need exactly when they need it. Two-way texting with customer support—-or AI trained by your knowledge base—makes all the difference, allowing customers to get answers and resolve issues quickly in the channel they use every day. ### The Retention Stage: Marketing to Existing Customers Brand awareness marketing—like paid social ads, influencer partnerships, and high-budget media campaigns—are all fairly expensive. So why rely on these tactics to communicate with your existing customers? SMS is ideally positioned to offer personalized updates and exclusive offers, all of which help maintain your customers’ interest and encourage them to continue along the lifecycle. To increase the likelihood of success, keep the following in mind when crafting SMS messaging for this stage of the lifecycle: - **Texts can be used to remind about “refill” or “rescheduling” needs** - A well-timed SMS can prompt customers when it’s time to reorder a frequently used product or reschedule a recurring service. - **Personalization efforts should reflect more than the recipients’ name** - True personalization means leveraging purchase history, behavioral data, and individual preferences to deliver tailored recommendations and offers. Messages that take into account a customer’s specific needs or past interactions are often more helpful to the recipient, increasing the likelihood of retention. - **Win back lapsed customers with targeted, behavior-based offers** - Identify customers who haven’t purchased in a while and trigger an SMS with a special discount or personalized incentive, referencing a product they previously loved or browsed. A meaningful, timely outreach can reignite interest and remind customers why they chose your brand in the first place. - **Competitors are looking to win over your customers—stay in the know about what outside messaging they’re receiving** - Monitor the marketplace to understand both the frequency and content of competitor outreach that might influence your customers' loyalty. By staying informed, you can better anticipate what might tempt your audience away and proactively reinforce the unique value you offer. - **Customers are more than willing to tell you exactly what they want—if you’ll listen** - Use SMS as a two-way channel by inviting feedback or running short, targeted surveys to uncover what types of deals, promotions, or products truly matter to your customers. By gathering these insights and acting on them—delivering personalized offers based on real preferences—you not only increase the effectiveness of your campaigns but also show that you’re committed to meeting their needs. - **Repetitive texts and content will have diminishing returns** - If customers receive the same message too often, it quickly loses its impact and may even annoy recipients, prompting unsubscribes. Instead, vary your content and cadence to keep messages relevant and engaging. Keep an eye on unsubscribe rates and adjust your strategy to provide genuine value with every communication. - **Have a loyalty program? Use SMS to offer member-specific deals and remind users about pending points** - Send timely reminders about expiring or unused points to encourage redemptions and drive repeat purchases. You can also notify members about upcoming rewards milestones, limited-time bonus point opportunities, or early access to new products. - **Text marketing is optimal for facilitating event invitations and communications to further nurture brand relationships** - Text marketing can keep attendees informed with essential event details such as dates, locations, and schedule updates. Automated reminders and last-minute changes can be communicated quickly, reducing no-shows and ensuring everyone has the information they need. ### The Advocacy Stage: Convincing Customers to Spread the Word The final stage of the customer lifecycle, advocacy, is where satisfied customers become active promoters of your brand—amplifying your impact beyond what traditional marketing alone could accomplish. Instead of merely hoping loyal customers will spread the word on their own, proactive brands deploy SMS to spark advocacy through intentional, timely communication. For example, you can use SMS to: - Ask followers to vote for your brand in industry competitions, turning fans into public supporters with just a tap. - Announce social media contests where customers can participate for a chance to win prizes or recognition, increasing engagement and brand visibility. - Request authentic reviews, encouraging customers to share their positive experiences both on your site and on third-party review platforms. - Promote your referral program, inviting happy customers to refer friends or family in exchange for exclusive discounts or rewards, making brand growth a joint effort. ## Guiding SMS Principles to Elevate Lifecycle Marketing Results ### The Further Along the Lifecycle, the More You Can Personalize As customers progress through the lifecycle, your access to their preferences, behaviors, and purchase history grows—enabling increasingly personalized SMS marketing. Rather than sending generic messages, you can tailor content, timing, and offers to fit each individual's needs and interests. For example, you could: - Send a “Running low?” text with a one-tap reorder link exactly 28 days after a customer last purchased a 30-day supply of vitamins. - Text a birthday discount tailored to a customer’s favorite product category, based on their shopping history. - Text a size-specific restock alert when an item a customer previously purchased in their preferred size becomes available again. - Offer a loyalty points balance update paired with a curated suggestion on how to redeem those points for products they've browsed but never purchased. ### Stage-Based Performance Measurement Leads to Informed Optimization Segmenting text subscribers by their stage in the marketing lifecycle is critical for truly understanding and interpreting your SMS performance data. The motivations and behaviors of customers at the awareness, consideration, or retention stages are fundamentally different, impacting how they respond to messaging. For example, an unsubscribe from a prospect who’s never purchased may signal a different issue—such as message frequency or lack of relevancy—compared to an unsubscribe from a long-time customer, which might point to post-purchase dissatisfaction or service gaps. Accurately grouping subscribers allows you to pinpoint what’s working, diagnose where drop-off occurs, and develop targeted improvements for each stage. Ultimately, this segmentation leads to more precise optimization and higher overall program effectiveness. [**Click here to learn more about optimal SMS marketing analytics management**](/blog/quantify-campaign-results/)**.** ### Customer Lifecycle SMS Automations Requires Sophisticated Tech Effectively automating customer lifecycle SMS campaigns requires not just a robust CRM, but also unfaltering integration with other systems such as your point-of-sale (POS) and ecommerce platforms. To deliver timely, relevant messages, your SMS platform needs real-time access to transactional and behavioral data from every touchpoint. This level of integration ensures you can trigger highly specific texts—like purchase confirmations, restock alerts, or loyalty updates—exactly when customers expect them. ### Mapping Drip Campaigns Takes Lifecycle Marketing to a Whole New Level Mapping SMS drip campaigns to the customer lifecycle enables marketers to deliver the right message at exactly the right time, moving each person closer to conversion or advocacy. For example: - Trigger a welcome series with product education, social proof, and a first-time purchase incentive as soon as someone opts in. - Automate post-purchase delivery updates followed by a thank you message, setup tips, and a review request spaced out over several days. - Launch a win-back drip campaign for lapsed customers, starting with a “we miss you” message and escalating to a personalized discount tied to their last purchase. - Create a multi-branch drip campaign triggered by post-purchase survey results: if a customer reports high satisfaction, they receive a referral offer and request for a public review; if they express dissatisfaction or specific issues, they're routed to a dedicated support follow-up with a personalized resolution and an exclusive incentive to give the brand another try. [**Click here to read Crafting Text Drip Campaigns for Maximum SMS Success**](/blog/sms-drip-campaigns/)**.** ## Improve Your Customer Lifecycle Communications With Voxie Voxie is a leading SMS automation platform purpose-built for franchises, enabling multi-location brands to fully harness the power of lifecycle marketing. Designed with the unique challenges of franchises in mind, Voxie offers centralized dashboards for comprehensive campaign oversight and local-level tools for individual franchisees. Both corporate and franchise owners receive real-time visibility into subscriber behavior, message performance, and sales impact. With robust controls and flexible permissions, brands can ensure consistent messaging while empowering each location to personalize communication that drives customer engagement across the lifecycle, start to finish. --- # How to Run a High-Impact Text-to-Win Sweepstakes > Text-to-win sweepstakes combine list growth and real-time engagement with the challenge of navigating compliance and delivering an audience-focused experience that drives lasting brand impact. - Published: 2025-08-27 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/text-to-win-sweepstakes/ --- Text-to-win sweepstakes are more than just a fun way to engage your audience—they’re a proven strategy for building your SMS list, driving real-time participation, and creating memorable brand moments. But launching a successful text-to-win campaign isn’t as simple as picking a prize and sending a message. From compliance requirements to crafting the right experience for your audience, there are important details that influence both immediate engagement and the long-term value. ## What a Text-to-Win Sweepstakes Is (and Isn’t) The defining characteristics of a “text-to-win” sweepstakes may seem obvious; it’s all in the name, right? However, it’s important to clarify its definition, as failure to understand the distinctions between sweepstakes, contests, and lotteries can ultimately lead to legal issues. A text-to-win sweepstakes is a promotional campaign where participants enter for a chance to win a prize by texting a keyword to a designated number. Importantly, it differs from other SMS contests in that winners are selected at random, rather than based on skill, merit, or performance. This means that no purchase or special ability is required to enter or win—everyone who enters has an equal chance. It’s also the brand’s responsibility to ensure that the winner is selected in a truly random and unbiased manner. (Don’t worry—we’ll cover ways to do this later.) ## Scenarios in Which Text-to-Win is a Strong Strategy ### Live Performances Imagine this—everyone is sitting around in anticipation for the entertainment to begin, whether that be a live concert or a stand-up comedy show. The master of ceremonies takes the stage! Before the opening act or headliner starts the show, the MC has an important announcement. Everyone there can use their phones one last time … in order to enter the text-to-win sweepstakes. Why does this scenario lend itself so well to SMS contests? Not only does it capture the audience’s attention at a moment when excitement is high, but it also makes participation quick and easy. All the entries can be submitted at once, meaning that people can find out “if they won” by the end of the show rather than having to wait for delayed gratification. ### Sporting Events During halftime or a timeout, fans are looking for something to do. A text-to-win contest can turn a lull in the action into a high-energy moment. Announce the sweepstakes on the jumbotron, and watch as thousands of fans enter simultaneously—building your SMS list and amplifying the game-day experience. ### Trade Shows and Expos Booth visitors are often overwhelmed by options. A text-to-win contest offers a low-barrier way to engage, collect leads, and stand out from the crowd. Plus, you can follow up with personalized offers after the event. ### Restaurant or QSR If you run a restaurant, consider having your servers mention the chance to participate in a text-to-win sweepstakes as they drop off the check. Pair this with a small, well-designed tabletop sign that can initially pique their curiosity as they wait for their food. For quick-service restaurants (QSRs), place eye-catching signage with your text-to-win offer right where guests wait for their food—turning idle moments into opportunities for engagement. Such scenarios are well-suited for SMS sweepstakes because, chances are, patrons already have their phone on hand as they wait. Essentially, you're grabbing diner’s attention when they have nothing better to do, leading to the thought process of “well, why not? It’ll take 10 seconds.” For additional strategies, read [Fresh Marketing Tactics for Quick Service Restaurants (QSR) and Fast-Food](/blog/qsr-marketing-tactics/). ### You Have a Product or Service You Want to Promote For many, the primary purpose of an SMS sweepstakes is to grow their subscriber list. However, it’s also a great tool for building buzz around a new offering. For example, let’s say you’re a greenhouse running a sweepstakes to win 10 pounds of your premium fertilizer made onsite. Not only are you giving your new product valuable extra promotion, but you’re also positioning it as a prize worth competing for—instantly elevating its perceived value in the eyes of your audience. ## Setting Up Your Text-to-Win Sweepstakes ### Choose an Appropriate Contest Prize Define exactly what participants stand to win, making sure the prize is both relevant and genuinely exciting for your audience. As a general rule of thumb, make the prize proportionate to the objective participation-rate and promotional budget. For example, consider an SMS sweepstakes held during a live performance. If the giveaway is limited to attendees in a smaller venue and winners are announced several times a week, a $50 gift card or a meet-and-greet with the star is an appealing and appropriate prize. On the other hand, if you’re running a single contest over an extended period, promoting it across multiple locations, and selecting winners less frequently, offering a more substantial prize will be necessary to generate the level of participation you’re aiming for. Tracking participation in your text-to-win sweepstakes allows you to gather valuable insights about which rewards resonate most with your audience and to identify the point of diminishing returns. For instance, if you’re running an SMS sweepstakes during a live performance, you might discover that increasing the prize value from $50 to $70 results in a 20% boost in entries. However, raising the prize further from $70 to $100 may only yield a modest 5% increase in participation, especially if the $70.00 has already captured the majority of the audience. ### A Simple Entry Mechanism Make it as easy as possible for people to enter by selecting a memorable keyword and a straightforward shortcode or long code. For example, a prompt like “Text **WIN** to 12345” is clear, direct, and easy to recall, even after guests leave your location. Reducing friction in the entry process ensures higher participation rates and a more positive user experience. ### Opt-In and Opt-Out Compliance It’s essential to obtain explicit consent from every participant before sending any promotional SMS messages. This isn’t just about following the law—it’s about respecting your customers’ preferences and building a list of genuinely interested subscribers. Proper opt-in practices protect your brand’s reputation and ensure your SMS program remains compliant and effective. Equally important is making it easy for participants to opt out at any time. Every promotional SMS you send should include clear instructions—such as “Reply STOP to unsubscribe”—so recipients can remove themselves from your list if they choose. Honoring opt-out requests promptly isn’t just a legal requirement; it also demonstrates respect for your audience’s preferences and helps maintain trust in your brand. ### Sweepstakes Rules and Disclosures Clearly outline all sweepstakes rules, including who is eligible to enter, when the entry period closes, and how winners will be chosen and notified. If you’re announcing the contest verbally at a live event, there’s no need for the announcer to recite every detail of the fine print. Instead, they should simply direct participants to where the full rules can be found—such as a URL displayed on a tableside placard, digital screen, or other promotional materials. This approach keeps the announcement concise while ensuring everyone has easy access to the complete information. ### Implement a Random Number Selector Tool There are many free or affordable tools available to randomly select a phone number from your entries. This step is crucial for ensuring your winner is chosen fairly and without bias, which is a legal requirement for sweepstakes. Relying on a reputable randomization tool not only demonstrates transparency but also helps you stay compliant with all relevant regulations. ### Consider Your Promotional Strategy People will only participate in your SMS sweepstakes if they’re made aware of it in the first place. With this in mind, choose a minimum of two different ways to promote the contest, such as: - Announcement at an event - Verbal notification by sales associates or wait staff - Tableside placard - Signage in high-traffic areas - Digital menu board promotion - Website banner - Email announcement - Branded social post - Promotion by local microinfluencers ### Post-Sweepstakes Text Flows Announcing the winner isn’t the finish line—it’s the start of a new opportunity to build relationships. Begin by sending a thank-you message to everyone who participated. A simple note of appreciation goes a long way in making people feel valued and leaves a positive impression of your brand. For those who didn’t win, consider offering a small consolation prize, like a discount or a free treat on their next visit. This not only softens the letdown but also gives them a reason to come back. Winners should receive a clear, enthusiastic message with details on how to claim their prize. Personal touches—like using their name or referencing the event where they entered—make the experience even more memorable. Finally, use the information you’ve gathered to segment your audience for future outreach. Tailor your next messages based on where and when people entered, so your follow-ups feel timely and relevant. For example, if someone entered the text-to-win sweepstakes during a professional networking event held at your bar, let them know when similar events are coming up—[a great way to boost participation](/blog/sms-tactics-leverageing-text-to-improve-attendance/). ## Maximize the Value of Text Sweepstakes With Voxie SMS sweepstakes are a fantastic way to grow your subscriber list. But that’s not where the opportunities to reap the rewards ends. Tools like Voxie allow franchises to make the most of their initial text-to-win campaigns by: ### Segmenting Participants Based on Context Voxie automatically records how and when someone enters—whether it’s during a happy hour, a weekly brunch, or a specific conference—and groups them accordingly, so you can deliver future messages that are timely, relevant, and tailored to each audience’s experience. Similarly, if someone participates in a sweepstakes at a particular location, you can segment your audience by venue—an especially valuable approach for multi-location businesses looking to execute [localized marketing strategies](/blog/local-marketing-for-franchises/). > “When you match the message to the moment, SMS stops feeling like marketing and starts feeling like a conversation. That’s how you drive results and build real customer loyalty.” — Maggie Hoel, Voxie Customer Success Manager ### Actionable, Easy-to-Understand Analytics Gain clear, in-depth insights into your SMS sweepstakes with intuitive analytics that make it simple to track SMS sweepstakes participation and gauge the quality of subscriber based on subsequent engagement. This helps you fine-tune your contest strategies, as well as determine the long-term ROI of such efforts. For a fuller view of all that can be measured within Voxie, read [SMS Marketing Analytics to Quantify Campaign Results](/blog/quantify-campaign-results/). ![Messages sent by day report in Voxie by message type.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1762006035/blog/nested-1762006035031.png) ### Triggering Drip Campaigns Capable of Multiple Branches The text-to-win sweepstakes should serve as just the first step in a thoughtfully designed, multi-step SMS journey. With Voxie, you can create tailored drip campaigns that adapt to both group-level and individual behaviors, responding dynamically to how each participant interacts with your messages. For instance, imagine offering every entrant a free drink as a consolation prize, redeemable on their next visit. If someone hasn’t clicked the redemption link after three weeks, Voxie can automatically trigger a friendly reminder to encourage them to claim their reward. On the other hand, if they’ve already redeemed the offer, no additional follow-up is needed—ensuring your outreach is always relevant and never redundant. ### Automatic List Updates to Reinforce Accuracy and Compliance If someone enters your sweepstakes and then unsubscribes after not winning, it’s crucial that your outreach lists update in real time to respect their preferences. Make sure your system automatically removes unsubscribed contacts right away, so no further messages are sent to them. This not only keeps you compliant, but also shows your audience that you value their choices and privacy. To learn more about Voxie’s many platform capabilities that help elevate and scale franchise SMS efforts, [schedule a demo](https://www.voxie.com/request-a-demo/). --- # How SMS Messages Can Support Sales Initiatives > Discover how SMS boosts sales in food & retail, consumer services, and B2B with strategies like flash sales, appointment reminders, event follow-ups, and personalized campaigns. Learn why SMS works, how to measure ROI, and how Voxie helps franchises scale text marketing for measurable revenue growth. - Published: 2025-08-13 - Category: Retail - Canonical HTML: https://www.voxie.com/blog/how-sms-messages-can-support-sales-initiatives/ --- Sales success depends on reaching customers where they are—and increasingly, that means on their mobile devices. SMS marketing offers a direct, personal, and high-engagement channel that can drive measurable revenue across industries, from retail to service providers and B2B organizations. With open rates exceeding 90% and most messages read within minutes, SMS is uniquely positioned to deliver timely offers, nurture leads, and keep your brand top-of-mind. But to truly maximize its potential, you need a strategy that aligns with your sales goals and customer journey. This article explores how SMS can be leveraged to boost sales across three key sectors—food and retail, consumer services, and B2B—while providing practical examples and insights into why this channel is so effective. ## How to Leverage SMS to Boost Food & Retail Sales For restaurants, quick-service brands, and retail stores, SMS can be one of the most effective tools for driving foot traffic, increasing online orders, and encouraging repeat purchases. While SMS can be used year-round, there are certain moments when it becomes especially powerful. These are the perfect opportunities to launch targeted sales messaging via SMS: - **When customer engagement is slipping** — Re-engage lapsed customers with personalized offers or exclusive perks to bring them back. If loyalty members show diminishing average engagement, the right SMS sales messages can reignite interest. - **During slower business periods** — Use added incentives to fill tables, boost store visits, or increase online orders during off-peak hours or days. - **When there’s something “shiny and new” about your offering** — Let customers know that your inventory is far from stale by highlighting new offerings, whether that’s fresh menu items, hot fashion trends, or broader color selections. - **When you need to compete during peak shopping seasons** — Certain times of year, like the holidays and “back to school,” your customers are ready to open their wallets. Use SMS to promote generous deals, fending off competing discounts from your competitors. - **You have seasonal or excess inventory** — Want to move products quickly? SMS is the perfect vehicle for announcing targeted clearance or end-of-season promotions. ### Feed the Immediacy of Text With Limited Time Off Messaging Flash sales, seasonal promotions, and limited-time offers are perfect for SMS because texts are read almost instantly, creating a sense of urgency that can drive same-day sales. For example, a restaurant might send a message reading, “Today only! Buy one entrée, get one free at your local Grill House. Show this text at checkout.” The immediacy of SMS ensures that the sales messaging reaches customers when they are most likely to act. For more reading on how to strategically craft SMS sales messaging around flash sales, read: - [**SMS Flash Sale Promotions – Text Templates & Examples**](/blog/sms-flash-sale-promotions/) - [**Promotional SMS Examples: Creative Text Ideas for Your Brand**](/blog/sms-flash-sale-promotions/) - [**Marketing to Existing Customers - Comparing Tactics**](/blog/marketing-to-existing-customers-to-increase-sales/) ### Build Interest Around New Product Offerings SMS is a powerful way to spotlight something new or reintroduce a product that deserves more attention. Because messages arrive directly in a customer’s personal space, they create a natural opportunity to share what’s fresh, different, or worth another look. For example, a bakery might text, “We’ve added a new artisan sourdough to our menu—crafted with locally milled flour and baked fresh every morning. Stop in and taste the difference.” This type of message works equally well for a brand-new launch or for bringing a long-standing product back into the conversation, giving it renewed visibility and a chance to connect with customers who may have missed it before. ![REI_promotes_community_via_text_inviting_subscribers_to_unlock_20_off_a_full-price_REI_Co-op_brand_item_ensuring_high_relevance_and_instant_value_through_mobile_engagement_zaggl5.jpg](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,q_auto/v1777054895/blog/34c87981-232d-806f-baa2-e2dcc2fa5fea.jpg) ### Tactics to Crafting SMS Sales Messaging for Food and Retail - **Establish brand guidelines**: Should you use all-caps for certain words? Include or exclude emojis? Steer clear of certain phrases? Decide on message length limits, preferred punctuation styles, and whether to use abbreviations. All these guidelines should be made clear to anyone composing texts, whether that’s your marketing team or franchisees, to ensure a consistent customer experience across every location. - **Test and improve brand guidelines**: Even the best sales text guidelines should evolve over time. Test and compare variations in tone, formatting, and content structure to see what resonates most with your audience. For example, test whether including an emoji increases click-through rates, or whether a more conversational tone drives higher LTO redemption rates. Document these findings and update your guidelines so they remain data-driven and effective. - **Make sales messaging relevant through audience sub-grouping**: Instead of blasting the same promotion to your entire contact list, [**segment your subscriber list**](/blog/effectively-segment-sms-lists/) into smaller groups so each group receives offers and product announcements aligned with their specific interests. A sporting goods retailer, for instance, might promote new hiking gear to outdoor enthusiasts while showcasing the latest running shoes to avid runners. By tailoring content to what each sub-group cares about most, your messages feel more personal and valuable—significantly increasing the chances of engagement and conversion. [**Click here to find tips for writing effective sales text messages**](/blog/craft-the-perfect-marketing-sms/) ## How to Leverage SMS to Boost Sales of Consumer Services Many of the SMS sales messaging tactics that work for retail also apply to service-based businesses. However, service-industry businesses offer additional opportunities to leverage SMS to achieve sales goals. ### Reduce No-Shows with Automated Appointment Reminders Missed appointments can be costly for service-based businesses, but automated SMS reminders offer a highly effective solution. Instead of relying on a single notification, sending a series of well-timed text messages—such as a confirmation when the appointment is booked, a reminder a few days before, and a final prompt on the day of the appointment—keeps your business top-of-mind for customers. SMS is far more effective than email for these reminders because text messages are delivered directly to a customer’s mobile device and are typically read within minutes. Emails, on the other hand, can easily get lost in [crowded inboxes](/blog/shared-sms-inbox-management-for-franchises/) or overlooked until it’s too late. To dive deeper into this crucial element of service sales, read [**Appointment Reminder Texts - Sample Templates & Tips**](/blog/appointment-reminder-texts/). ### Nurture Long Sales Cycles with Drip Campaigns For services with longer decision timelines—such as [**marketing assisted living facilities**](/blog/senior-living-marketing-strategies/), home renovations, or financial planning—SMS drip campaigns can help nurture sales leads over weeks or months. A thoughtful sequence of messages can keep your brand top-of-mind without overwhelming the recipient. For instance, after a tour of an assisted living facility, a follow-up text might read, _“Hi John, thanks for visiting Sunny Acres Assisted Living. If you’re interested, here’s a link to customer testimonials: [Link]. We’re here to answer any questions.”_ Over time, these sales-driven SMS messages can mix educational content with promotional offers, gradually moving the lead toward a decision. ### Increase Order Value with Upsell and Cross-Sell Messaging Service providers can also use SMS to upsell or cross-sell. After a customer books one service, a follow-up text message can suggest a complementary offering. A carpet cleaning company might send, _“Thanks for booking your carpet cleaning! Add upholstery cleaning today for 20% off. Reply YES to upgrade.”_ This type of targeted, timely messaging can increase average order value and strengthen customer relationships. ## How to Leverage SMS to Boost B2B Sales B2B sales cycles are often longer and more relationship-driven, making consistent, relevant communication essential. SMS can be a valuable tool for staying connected with prospects, driving event attendance, and following up effectively. ### Use SMS Messages to Boost Sales Event Attendance Sending reminders to event attendees can significantly improve turnout. An SMS message like, “Reminder: The Tech Growth Summit starts tomorrow at 9 AM at the Convention Center. Click here for parking information: link!” ensures that your event stays top-of-mind and provides attendees with the details they need. ### Keep Engagement Going Post-Event Using SMS Post-event follow-up is another area where SMS can shine. After meeting a prospect at a conference or networking event, a personalized text can help continue the conversation. “Great meeting you at the Marketing Leaders Summit! Here’s the case study I mentioned: [link]” is a simple yet effective way to re-engage and provide value. Because SMS feels more personal than email, it can help you stand out in a crowded inbox. ## Why SMS Works for Sales Across Industries The effectiveness of SMS messages in driving sales comes down to speed, reach, personalization, and automation. Messages are read within minutes, work on any mobile device without requiring an app, and can be tailored to customer behavior, location, and preferences. With the right platform, SMS can be automated to trigger based on specific actions, such as a purchase, a missed appointment, or a lack of engagement over a set period. This ensures that your messages are always timely and relevant, increasing the likelihood of conversion. [**Click here to read about leading SMS software solutions**](/blog/sms-marketing-platform-comparison/) ## Measuring the Success of SMS on Sales – Attribution & ROI Attributing sales directly to SMS campaigns can be challenging, especially since some text messages function more like digital billboards—designed to build awareness or prompt consideration rather than drive an immediate, trackable action. For instance, a customer might receive a promotional text, remember your offer, and later make a purchase in-store or online without any direct interaction with the message itself. This makes it difficult to fully capture the impact of an SMS message on sales, as not every conversion can be clearly linked back to a specific campaign. Additionally, SMS often delivers intangible benefits—like increased brand trust or improved customer loyalty—that are valuable but hard to quantify in financial terms. However, there’s still some actions brands can take to gain some understanding of attribution, such as using trackable links with UTM codes, unique discount codes, and other digital markers within their SMS messages. Integrating SMS platforms with payment systems or loyalty programs can further enhance tracking, helping brands to associate in-person transactions with their messaging efforts and build a more complete picture of campaign performance. Ultimately, determining [**the ROI of SMS sales initiatives**](/blog/sms-roi-and-expected-costs-for-text-marketing/) requires a holistic approach. Marketers should track key metrics such as subscriber growth, open rates, click-throughs, and attributed revenue, while also considering the broader impact on customer engagement and retention. By analyzing these data points and comparing results across different campaigns and channels, businesses can gain actionable insights to refine their SMS strategy, optimize spend, and maximize the return on investment for their sales messaging efforts. ## How Voxie Helps You Turn SMS Into Sales Voxie is the only SMS platform created exclusively for franchises and multi-location brands. We offer industry-leading automation alongside specialized controls that address the distinct team structures and operational challenges of franchise organizations. We help franchises to safeguard their brand while simultaneously enabling individual franchisees to leverage best-in-class SMS capabilities. Moreover, our franchise-level analytics make it easy to measure performance across locations, identify top performers, and replicate successful strategies. Whether you’re a restaurant chain, a service provider, or a B2B brand, Voxie helps you turn SMS into a high-ROI sales channel while maintaining compliance, brand consistency, and scalability. If you’re ready to see how SMS can drive your next sales initiative, schedule a demo with Voxie today and start converting more customers with the power of text. --- # SMS Tactics: Leveraging Text to Improve Attendance > Learn how to use text messaging to boost RSVPs, reduce no-shows, and create a seamless attendee experience from invites to post-event follow-ups. Discover strategies like two-way texting, reminders, personalized messages, MMS visuals, and real-time updates—plus see how Voxie helps franchises manage localized, automated event SMS at scale. - Published: 2025-08-13 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/sms-tactics-leverageing-text-to-improve-attendance/ --- Whether you’re organizing a New Year’s Eve celebration, an author meet-and-greet, a VIP product launch, or an educational workshop, your event’s impact depends on getting people to RSVP and actually attend. ## Why SMS is Ideal for Event Invites and Communication - **Unmatched Open Rates:** Over 90% of text messages are read within minutes, ensuring your event details don’t get lost in crowded email inboxes. - **Instant Delivery:** SMS delivers your message in real time, making it perfect for last-minute updates or reminders. - **High Engagement:** Customers are more likely to respond to a text than an email or social post, increasing your RSVP and participation rates. - **Two-Way Communication:** Attendees can reply to your texts, making it easy to collect feedback, answer questions, or confirm attendance. - **Mobile-First Experience:** Since most people always have their phones on hand, event text messaging ensures your communication is always within reach. ## Ways to Leverage SMS For Events SMS isn’t just a tool for announcing your event—it’s a versatile channel that can enhance every stage of the attendee journey. Beyond simply spreading the word, text messaging can help you drive attendance, foster engagement, and create a more memorable experience from the first invite to the final follow-up. ### 2-Way Texting Facilitates Questions and RSVPs Don’t think of your SMS communications as a one-way street. Invite recipients to RSVP directly by text and to share important details, such as the number of guests or dietary preferences, right in the conversation. Voxie automatically captures these SMS responses, updating both individual profiles and the reporting responses for the total invite list. Having insights like the percentage of attendees who are vegetarian helps you plan more effectively. If attendees have questions, they can simply reply to the message. Tools like Voxie’s Conversational Intelligence can deliver instant answers or connect them with a team member for personalized support. ### RSVP Reminders As the event date approaches, automated SMS reminders can prompt those who haven’t responded to RSVP and gently remind confirmed guests of the upcoming event. These timely nudges [help reduce no-shows](https://www.voxie.com/blog/reducing-no-show-rates/) and keep your event top-of-mind. If you host events regularly, Voxie makes it easy to compare response rates across different RSVP requests and timelines. For example, did sending a reminder one week before the event generate more responses than one sent two weeks in advance? These insights help you continually sharpen your outreach strategy and maximize guest engagement. ### Pre-Event Surveys Sending a brief survey via SMS before the event is an effective way to gather valuable insights that can shape the experience for your attendees. For instance, if you’re organizing an online webinar on bookkeeping for small businesses, you can use SMS to ask participants which topics they’re most interested in. Their responses will help you tailor your agenda and talking points, ensuring the event addresses the real needs and interests of your audience. ### Last-Minute Emergency Communications Is a fast-moving snowstorm causing you to postpone the event? Has a last-minute venue change come up? Text is the best way to notify event attendees due to the high open rate and immediacy of this channel. ### Text-to-Enter Sweepstakes Hosting a text-to-enter sweepstakes during your event is an easy and engaging way to boost participation. Attendees can enter the contest in just a few seconds by sending a simple keyword via SMS, and you can announce the winner in real time to keep the excitement high. Beyond the immediate fun, this approach also helps you expand your contact list for future event updates and marketing efforts. ### Post-Event Surveys After the event, SMS can be used to quickly collect feedback while the experience is still fresh in attendees’ minds. A short text survey makes it easy for participants to share their thoughts, helping you identify what worked well and what could be improved. This immediate feedback is invaluable for planning future events and demonstrating that you value attendee input. ### Thank You Text Messages A simple thank you text after your event goes a long way in making attendees feel appreciated. It also opens the door for continued engagement, whether you’re sharing a post-event survey, exclusive offer, or details about your next event. ## Tactics to Increase Event SMS Effectiveness ### Send Different Messages to Different Audience Segments Segmenting your SMS subscribers based on different characteristics allows you to deliver messaging that feels more personalized and meaningful to each group. For instance, first-time guests may benefit from a warm welcome message that includes essential event details. Meanwhile, returning attendees could receive a “welcome back” text that acknowledges their loyalty and highlights what’s new or different for this event compared to past ones. Segmented lists can also help you determine which SMS subscribers should receive event invites in the first place. For example, if you run a fitness center, constantly reminding childless patrons about monthly kid-friendly events is a surefire way to prompt them to unsubscribe from your marketing list. For more tips, check out [**Effectively Segment SMS Lists - Tactics for Greater Engagement**](https://www.voxie.com/blog/effectively-segment-sms-lists/). ### Personalize the Texts Adding a personal touch to your event SMS can make a big difference in engagement. Start by addressing recipients by name and, if relevant, acknowledge past event attendance or specific interests they’ve shared. Learn all about it at [**Personalized SMS Marketing – Maximizing its Potential in 2025**](https://www.voxie.com/blog/personalized-sms-marketing-mass-text-messages/). ### Send from Localized Numbers Recipients are more likely to engage with messages that come from a familiar area code, as it feels more personal and less like spam. This small detail can make a big difference in how your messages are perceived. ### Consider Utilizing MMS to Further Grab Attention and Inspire Incorporating images or GIFs into your event text messaging can significantly boost engagement. Visual content makes your message stand out, increasing the chances that recipients will notice and respond to your invitation. For instance, spotlighting a photo from your last successful event can build excitement and give potential attendees a glimpse of the experience they can expect. Imagery also makes it easy to share key details—such as event location maps or special guest announcements—ensuring your audience stays informed and inspired. **To dive deeper, read [Leveraging MMS in Marketing (With Examples) - How & Why](https://www.voxie.com/blog/mms-in-marketing-how-and-why/).** ### Measure SMS Engagement to Fine-Tune Your Strategy Tracking key metrics like open rates, click-throughs, and response rates is essential for understanding what’s working in your event SMS campaigns. Analyze this data to identify which messages resonate most with your audience and which tactics drive the best results. Use these insights to continually refine your approach, testing new ideas and optimizing your communication over time. ## Manage Franchise SMS Event Coordination Through Voxie Voxie is a dedicated text messaging platform designed solely for the needs for franchises. Our robust suite of features empowers brands to launch impactful SMS campaigns at scale, driving attendance and engagement for both in-store and digital events. Key capabilities include: - **Automated SMS subscriber grouping** - Did someone RSVP that they’re interested in your upcoming event? Voxie will automatically add them to a list to receive additional details in the future. Did someone ignore the text or decline the invite? They’ll be grouped accordingly. - **Localized messaging at scale** - Simultaneously coordinate texts across multiple regions, all sent from local area codes and with personalized details. - **Advanced multi-path messaging sequences** - Create sophisticated, automated text flows that adapt to recipient behavior. For example, if someone hasn’t confirmed their attendance, Voxie can automatically send a timely reminder or follow-up message. - **Conversational, two-way SMS powered by AI** - Voxie’s Conversational Intelligence enables real-time, automated responses to common attendee questions—such as parking information, registration details, or event logistics. - **AI-processing of open-ended survey insights** - Easily extract and compare common themes from open-ended survey responses, giving you a clear view of attendee feedback across different campaigns and franchise locations. - **Hands-on integration solutions built for your tech stack** - Our team provides individualized support to help connect Voxie with your existing systems, enabling real-time data sharing and automated text flows triggered by outside customer interactions. --- # Flash Sale SMS Templates & Text Examples > Discover how to boost flash sale success with SMS and MMS marketing. Get tips, templates, and real-world examples to create urgency, drive sales, and engage customers instantly. - Published: 2025-08-12 - Category: Featured Article, SMS - Canonical HTML: https://www.voxie.com/blog/flash-sale-sms-examples/ --- A flash sale is a powerful retail tool that can effectively clear older inventory while simultaneously attracting new customers and raising awareness for specific products. The success of your flash sale, however, hinges significantly on how well you promote it. While there are numerous promotional options available—such as in-store signage, email campaigns, and social media outreach—SMS marketing stands out as particularly effective for generating excitement around your flash sale. With its immediacy and high open rates, SMS can quickly inform customers about limited-time offers, creating a sense of urgency that drives foot traffic and online engagement, ultimately maximizing the impact of your marketing efforts. ## The Promotional Advantages of SMS and MMS SMS boasts an [impressive open rate of 98%](https://www.voxie.com/blog/sms-vs-email/), significantly surpassing email's open rate of 45%. This high engagement level is complemented by the speed at which SMS interactions occur; messages are typically read almost immediately after being received, making text messaging particularly well-suited for flash sales with tight timelines. The brevity of SMS also allows for the creation of concise, attention-grabbing messages that can make flash sales truly stand out in a crowded marketplace. MMS, a close cousin of SMS, enhances this promotional strategy by enabling the inclusion of graphics and other media, further enticing viewers and capturing their attention. Both SMS and MMS offer tracking capabilities that help gauge the impact of promotional campaigns. While there are limitations to measuring the full effect of an SMS flash sale promotion, these messaging formats provide much greater visibility compared to traditional social media and in-store promotions, allowing retailers to better assess their marketing efforts. ## Tips to Crafting Your Flash Sale Promotional Messages - Introducing new products? Not only should you consider MMS instead of SMS, but also consider pairing your flash sale text messaging with social media posts that further build excitement around the hot items. - Highlight the exact duration of the flash sale to create urgency; for example “Ends tomorrow!”, “HOURS LEFT!”, “Last Day!” - Use numbers within your SMS template to emphasize value, like “Save 50% today only!” - Find buzzwords that inherently generate excitement and a feeling of immediacy, such as "limited time," "exclusive offer," "act now," “last chance,” or "don’t miss out." - Another way to convey urgency? Hint at a limited supply, when appropriate. - Include eye-catching pictures and GIFs that align with the urgency, like countdown clocks or bold graphics. For additional tips and examples of visual flash sale messaging, read [Leveraging MMS in Marketing (With Examples) - How & Why](https://www.voxie.com/blog/mms-in-marketing-how-and-why/). - Embrace emojis with a light touch. However, only do so if they align to your brand identity overall, as emojis tend to contribute a playful, casual tone that may not work for every company. - Use all-caps strategically—limit it to no more than two consecutive words at a time, and keep all-caps usage to a maximum of two phrases per message template. To see this principle in action, view the promotional SMS example below. ![The text conveys a sense of urgency with limited time buzz words and strategic caps.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120413/blog/The_text_conveys_a_sense_of_urgency_with_limited_time_buzz_words_and_strategic_caps_ujpfqw.jpg) ## Examples of Flash Sale Promotions Via Text Messaging ### Examples of Flash Sale Promotions for Retail **NYDJ MMS Flash Sale Example** There’s nothing quite like a straightforward, bold MMS to capture the attention of recipients. Though this text message example doesn’t feature any photography, the graphic enhancement of the GIF makes the message of “25% off” much more memorable than if it was featured in plain text. ![Bold font with a simple message “extra 25% off”](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120425/blog/Bold_font_with_a_simple_message_extra_25_off_barmzn.gif) ![You can use the ad in SMS with the ability to give added context.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120414/blog/You_can_use_the_ad_in_SMS_with_the_ability_to_give_added_context_yzadfo.jpg) **Neiman Marcus SMS Flash Sale Example** Sometimes, all your flash sale texts will receive is a single glance. However, Neiman Marcus shows how you can make the most of a customer’s limited attention span. “HOURS LEFT” certainly drives home a point! ![With only HOURS LEFT, the customers fell they will miss out if they don’t act now.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120412/blog/With_only_HOURS_LEFT_the_customers_fell_they_will_miss_out_if_they_don_t_act_now_udhrvb.jpg) **UltraLuxe Skincare SMS Flash Sale Example** Does a softer, gentler tone better align to your brand voice? UltraLuxe Skincare shows how a conversational tone can still motivate customers to action. The personalization with the customer’s name, the lack of all-caps words, and friendly image set an approachable tone, while phrases like “time is running out” underscores the urgency, nonetheless. ![Sometimes a softer tone works better for your brand, although a sense of urgency can be conveyed none the less.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120413/blog/Sometimes_a_softer_tone_works_better_for_your_brand_although_a_sense_of_urgency_can_be_conveyed_none_the_less_svhom5.jpg) **Blue Lagoon Skincare SMS Flash Sale Example** Who doesn’t love the concept of “free”? We appreciate how Blue Lagoon Skincare drives home urgency with the phrase “while supplies last” within this flash sale text example. ![Nothing sells more than free, and it allows the ability to blend a higher priced item in a more digestible way.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120411/blog/Nothing_sells_more_than_free_and_it_allows_the_ability_to_blend_a_higher_priced_item_in_a_more_digestible_way_p606tf.jpg) **Merrell SMS Flash Sale Example** Short, simple, yet effective—that’s how we’d describe this next flash sale text. It uses buzz words to drive home its points, such as “biggest”, “last chance”, and “best-sellers.” These phrases convey both limited opportunity and high-demand. ![buzzwords like “biggest ever” can give a customer FOMO if they were to pass on the sale!](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120411/blog/buzzwords_like_biggest_ever_can_give_a_customer_FOMO_if_they_were_to_pass_on_the_sale_qo0j9x.jpg) **Drybar SMS Flash Sale Example** Though the SMS example below is longer than the other flash sale templates we’ve shown, it still does an excellent job making the most of each character. An extra special touch is the inclusion of the phone number which people can contact if they have questions. ![A contact makes the customer feel like the brand truly cares about the customer.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120410/blog/A_contact_makes_the_customer_feel_like_the_brand_truly_cares_about_the_customer_zoolyo.jpg) **UNIQLO SMS Flash Sale** ![More buzzwords to convey urgency.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120411/blog/More_buzzwords_to_convey_urgency_etwefb.jpg) **Sand and Sky SMS Flash Sale Example** ![“LAST CHANCE” and “ENDS MIDNIGHT” are very effective in creating urgency.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120410/blog/LAST_CHANCE_and_ENDS_MIDNIGHT_are_very_effective_in_creating_urgency_yuyjvf.jpg) ### Additional Flash Sale SMS Templates for Retail - **Example: BOGO from a supermarket** 🥧 Sweet Deal Alert! Buy one pie and get a second one FREE! 🎉 Stock up on your favorites—this offer won’t last long. Place your order now!  [Insert Link] - **Example: free delivery offer from a furniture store** Limited Time Offer: FREE delivery on ALL furniture ordered by 3/31! Tables! Beds! Desks! Bookcases! Shop NOW: [Insert Link] - **Example: Percentage-off discount from a mechanic or service center** ⏰ Last Chance! Get 40% off ALL TIRES—deal ends at midnight! 🛞 Don’t miss out, shop now: [Insert Link] - **Example: Tiered flash sale from a sportswear chain** RUN, don’t walk! ⚡ Get $15 back for every $100 you spend on sportswea**r!** 🏃‍♂️ From running shoes to workout gear, save big! [insert link] - **Example: Bundle offer from a clothing boutique** Summer is here! ☀️ Buy any pair of sandals and get sunglasses 50% OFF! 🕶️ Step into the season in style—2 Days ONLY: [Insert Link] - **Example: “Great rates” from a stationery store** 📚 Exciting news! All leather-bound notebooks are ONLY $25! 🖋️ Hurry, this deal ends this weekend! Visit [Store Name] today and grab yours before they’re gone! ✨ [Insert Link] - **Example: Holiday flash sale from a dried goods store** 🎄 Last-Minute Christmas Deals! 🎁 [Insert store] has the perfect gift basket for everyone on your list, 10% OFF. Shop now and get them just in time for the holidays: [insert link] - **Example: Reminder of flash sale from a yarn store** Last chance! ⏰ Today is the final day to save 70% on [brand] yarn. Don’t miss out—order by Friday and score HUGE savings! Hurry before they’re all gone! [insert link] ### Examples of Flash Sale SMS Templates for QSR ![Extending an offer can be effective in reaching a wider audience than what may have came through the first time.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755120411/blog/Extending_an_offer_can_be_effective_in_reaching_a_wider_audience_than_what_may_have_came_through_the_first_time_ygru0v.jpg) - **Example: BOGO from a taco chain** Taco time! 🌮 Buy one taco, get one FREE! Grab yours today and double the deliciousness: [insert link] - **Example: free delivery offer a pizza chain** In the mood for pizza? 🍕 Enjoy FREE delivery on your next order! Place your order by tomorrow night, and we’ll bring it straight to your door: [insert link] - **Example: Percentage-off discount from an ice cream shop** Milkshake lovers, this one’s for you! 🥤 Get 50% OFF all milkshakes for a limited time. Chocolate, strawberry, mint—we have all the flavors you crave! - **Example: Bundle offer from a sandwich shop** HUNGRY? Get a FREE small soda and bag of chips with every sandwich. Offer ends at midnight! 🥤🍟 Order now: [insert link] - **Example: “Great rates” from a convenience store** Need a BOOST? Now through Saturday, grab a LARGE COFFEE for just 99 cents! Start your day right without breaking the bank. Don’t miss out! ☕ ## Additional Tips for Maximizing the ROI of Your Flash Sale Text Messages - **SMS should rarely be the only promotional channel for your flash sale. Take an omnichannel approach.** Have a particularly big flash sale on the horizon? Use email to build preliminary excitement and SMS to remind people of the fast-approaching deadline! What’s more, social media can be a great way to further nurture buzz. - **Don’t offer SMS flash sales too regularly.** Frequent flash sales can lead to diminishing returns and may cheapen your brand’s perception, depending on its identity. Additionally, overdoing these promotions can impair your profit margins, making it essential to strike a balance in your marketing strategy. - **Don’t have a flash sale just for the point of having a flash sale—make sure there is an underlying objective to drive all decisions.** Is this to clear away old inventory? Build demand around a new product? Stay competitive during the holiday season? Knowing your objectives not only influences the SMS promotion of the flash sale but also how you measure its success. - **Make sure you have the inventory to answer the call.** While this may seem like a straightforward point, it’s important to emphasize. After all, nothing undermines a customer’s trust in your brand more than promoting an enticing deal only to fall short due to stock shortages. - **Confirm which branches will be participating.** It’s not unheard of for franchise chains to have only some—but not all—locations participate in a flash sale. Make sure you send promotional texts solely to customers who shop at participating locations; this extra step is easy to automate with strategic audience segmentation within Voxie’s SMS platform. - **Curate your SMS subscriber list.** Eliminate customers who have proven dormant for a significant period. Divide your list into groups and target your flash sale messaging to their particular interests. - **Collect data on the success of your promotional SMS efforts.** Select a platform like Voxie that collects key performance indicators (KPIs), such as SMS click-through rates, reply rates, and unsubscribe rates. Ideally, your SMS platform should [integrate with other tools](https://www.voxie.com/blog/top-marketing-tools-for-franchises/) in your tech stack, allowing you to analyze which flash sale texts effectively drove in-store interactions. Leverage this data to draw meaningful conclusions and further refine your findings, focusing on both the types of promotions you offer and the strategies used in your SMS templates. - **Consult with people who work closely with customers to gather feedback.** This includes franchise owners and retail managers, who can offer insights into the types of flash sale incentives that may effectively motivate their customer base. Additionally, they can provide qualitative information on which offers tend to drive foot traffic and create upselling opportunities. - **Don’t make the flash sale hard to redeem.** Are you offering a promo code? Don’t make it too lengthy or gibberish—it should be something users will be able to swiftly type. Above all else, make sure that any links in your SMS flash sales template actually work! ## Voxie—The Platform to Coordinate Flash Sale Texts at Scale Voxie is an SMS marketing platform dedicated to enhancing the messaging capabilities of franchises and multi-location businesses. This emphasis on optimizing SMS communication has resulted in industry-leading software features, including: - Sophisticated personalization of promotional SMS based on known customer data - Interactive SMS powered by conversational intelligence - Automated group creation and management - Handling of complex drip campaigns for targeted promotional experiences - Hands-on integration with your marketing stack - Multi-level user access - AI-generated texts to guide your own flash sale promotional messaging As the only SMS platform built specifically for franchises, we offer specialized features that empower brands to support their franchisees while protecting brand integrity and ensuring legal compliance. Our platform includes: - Brand-crafted SMS templates that franchisees can use for flash sales and other campaigns, ensuring consistent and effective messaging - Customizable approval workflows that confirm every message adheres to brand guidelines before being sent - Data visibility is limited to each individual franchisee, so they can access only their own data, maintaining privacy and security - Brand-deployed texts sent through localized phone numbers and with region-specific references, increasing engagement and relevance for each market Voxie makes it easy and scalable for businesses to send highly [personalized flash sale text](https://www.voxie.com/blog/personalized-sms-marketing-mass-text-messages/) promotions to targeted groups, ensuring effective customer engagement. With robust KPI tracking, you can analyze campaign performance, share valuable insights with stakeholders, and continuously optimize your future SMS outreach for even greater success. --- # Build Your Referral Program With These 10 Marketing Ideas > Referral programs are only effective when customers know about them and are motivated to participate. This article outlines smart strategies to promote your program—like using SMS, social media, and homepage banners—while emphasizing the importance of clear messaging, appealing incentives, and an easy referral process. - Published: 2025-08-07 - Updated: 2025-08-07 - Category: Featured Article - Canonical HTML: https://www.voxie.com/blog/build-your-referral-program-with-these-ideas/ --- Referral programs are a powerful marketing tool, capable of turning your loyal customers into enthusiastic brand advocates and driving sustainable growth. However, their impact is only realized when your customers are actually aware of the program and understand how to participate. That’s why it’s essential to pair your referral program with the right mix of promotional tactics, compelling incentives, and clear, engaging messaging. ## Ideas to Effectively Market Your Referral Program ### Make the leap from email to SMS There’s a time and place for email—a point we acknowledge in our article about [whether or not email is actually “dead”](https://www.voxie.com/blog/is-email-marketing-effective/). However, when it comes to marketing your referral program, SMS is by far the superior choice. SMS boasts an unmatched 98% open rate and is typically read within minutes, ensuring your message reaches your fan base—unlike email, which can easily get lost in spam or promotions folders. While email allows for elaborate, visually rich templates, referral program marketing doesn’t need flashy graphics or lengthy explanations. A concise, well-crafted SMS with a clear call to action is all it takes to drive engagement and results. ![Quick, clear, and compelling—this referral SMS delivers a direct reward, a link, and a reason to share. Three lines is all it takes.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113084/blog/Quick_clear_and_compelling_this_referral_SMS_delivers_a_direct_reward_a_link_and_a_reason_to_share._Three_lines_is_all_it_takes_lq3qzi.jpg) Take this example from CookUnity to an existing subscriber—it conveys all the necessary information in three short sentences. If you have yet to dip your toes into the waters of text message marketing, we recommend reading [**New to SMS Marketing Campaigns? How to Get Started**](https://www.voxie.com/blog/get-started-with-sms/) along with [**Best SMS Marketing Campaign Examples**](https://www.voxie.com/blog/best-sms-marketing-campaign-examples/). ### Promote your referral program via social media Social media is another effective idea for marketing your referral program, as shown by [Spiffy’s Instagram](https://www.instagram.com/getspiffy/?hl=en). This car cleaning service not only created an Instagram post about their referral program but also pinned it to the top of their profile. While the post may not go viral, that’s not the point—it ensures their 4,000+ followers are aware of the opportunity, adding value for their social audience while also keeping the program highly visible and top-of-mind. ![Keep it simple and visible—pin your referral program where your followers can’t miss it. Consistency builds awareness and drives participation.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113084/blog/Keep_it_simple_and_visible_pin_your_referral_program_where_your_followers_can_t_miss_it._Consistency_builds_awareness_and_drives_participation_y7homb.png) ![Visibility meets simplicity—pin your referral program to the top of your profile to keep it front and center. A consistent presence drives awareness and participation.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113086/blog/Visibility_meets_simplicity_pin_your_referral_program_to_the_top_of_your_profile_to_keep_it_front_and_center._A_consistent_presence_drives_awareness_and_participation_mzxqlw.png) ### Market your referral program on your homepage A prominent call-to-action or eye-catching banner can quickly capture attention and drive more participation in your referral program. As seen in the examples from [Taco Bell](https://www.tacobell.com/) and [Wild Fork](https://wildforkfoods.com/) below, both brands highlight the benefits in a single, compelling phrase paired with an appealing graphic—proving that simplicity and clarity are all you need. ![A bold visual paired with a clear call to action makes it easy for customers to share and earn through the referral program.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113084/blog/A_bold_visual_paired_with_a_clear_call_to_action_makes_it_easy_for_customers_to_share_and_earn_through_the_referral_program_noapni.png) ![A clear call to action and a straightforward incentive—this homepage banner effectively guides customers to participate in the referral program.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113084/blog/A_clear_call_to_action_and_a_straightforward_incentive_this_homepage_banner_effectively_guides_customers_to_participate_in_the_referral_program_vgro70.png) ### Let your audience promote their referral link to broaden their reach Some brands ask participants to submit the contact information of their referral recipients, but this method can unintentionally limit your program’s potential. In contrast, offering your customers a unique referral code or link empowers them to share the opportunity widely—across social media or group chats—maximizing exposure. Take, for example, [Gym Shark’s referral program](https://www.gymshark.com/pages/refer-a-friend) rewards both the referrer and the new customer with a $10 discount each time a new customer makes a purchase using the referral promo code. To acquire the code, only the referrer needs to submit their information. As a result, Gymshark customers are motivated to share their unique discount links in the captions of their TikTok and Instagram videos, helping the program reach a much wider audience. ![A clean and straightforward referral landing page that clearly outlines the steps and rewards, making it easy for users to participate.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113084/blog/A_clean_and_straightforward_referral_landing_page_that_clearly_outlines_the_steps_and_rewards_making_it_easy_for_users_to_participate_lo18po.png) ### Run referral program contests to drum up excitement Infuse your referral program with a dose of excitement—and an influx of entries—by holding a contest a few times a year. Use SMS, social media, and email to build buzz for the sweepstakes, in which every genuine, redeemed referral earns an entry into a prize drawing. The gamification and limited time-frame of the contest create a sense of urgency, motivating your customers to share their referral code right away—much like the excitement and quick action sparked by a [text about a flash sale](https://www.voxie.com/blog/sms-flash-sale-promotions/). ### Build designated landing pages for the referrer and recipient As straightforward as it sounds, creating attractive landing pages is a step many brands still overlook—so it’s worth emphasizing here. Too many well-established brands simply post the fine-print or skimp on visual design, leading to an on-page experience best described as “uninspiring.” For an example of a simple but beautiful marketing landing page, check out this example from [Block Advisors](https://www.blockadvisors.com/refer-a-friend-bonus/). The information is carefully presented to emphasize the simplicity of the program while also addressing any possible questions or uncertainties with an FAQ at the bottom. ![This example employs engaging visuals and a clean layout to capture attention. It effectively communicates the referral process and the rewards, making it appealing to potential participants.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113085/blog/This_example_employs_engaging_visuals_and_a_clean_layout_to_capture_attention._It_effectively_communicates_the_referral_process_and_the_rewards_making_it_appealing_to_potential_participants_x9aygn.png) For a bonus idea for your referral program page, look to [CPI Home Security](https://cpisecurity.com/customer-care/referral/). Because referrals can only be completed within the app, they feature live animations that guide users through each step of the referral process, ensuring clarity and eliminating any potential confusion. ![This example features an interactive referral process with step-by-step guidance. It uses animations and clear instructions to ensure users understand how to participate and what rewards they can earn.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113085/blog/This_example_features_an_interactive_referral_process_with_step-by-step_guidance._It_uses_animations_and_clear_instructions_to_ensure_users_understand_how_to_participate_and_what_rewards_they_can_earn_mfqhzf.png) ### Measure referral program promotional and messaging efforts Regularly measure and analyze the effectiveness of your referral program marketing strategies. Test out different types of content within your SMS campaigns—whether that be varying CTAs or accompanying imagery—to see which messages drive the most engagement and referrals. You can monitor your social media marketing with a similarly scrutinizing eye. By tracking key metrics like click-through rates, shares, and completed referrals, you can continually refine your approach and ensure your promotional efforts are as effective as possible. ## Additional Referral Program Ideas to Improve Success ### Award a bonus to both the giver and the receiver Awarding a bonus to both the giver and the receiver encourages more people to participate in your referral program. This approach gives current customers added incentive to spread the word, knowing they’ll be rewarded for their efforts. At the same time, new customers feel welcomed and valued, increasing the likelihood they’ll engage with your business. ### Don’t make it hard to redeem Keep the referral reward redemption process simple and straightforward, ideally consisting of only three easy steps. Avoid asking participants for more information than necessary, as excessive requests can discourage them from completing the process. ![Clear reward and simple steps make sharing easy and appealing.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755113084/blog/Clear_reward_and_simple_steps_make_sharing_easy_and_appealing_ilzonl.png) [*https://www.ritani.com/referfriend*](https://www.ritani.com/referfriend) ### Make sure you have a thorough FAQ A thorough FAQ for your referral program helps participants quickly find answers to common questions. More importantly, it gives you the chance to address potential issues such as tracking referrals, reward distribution timelines, and what to do if a referral isn’t credited. ## Evaluate the Appeal of Your Offering Let’s say you offer your existing customers $5.00 off their next order when someone they refer spends $100 or more. While this might seem generous from your perspective, your customers probably feel quite the opposite. **If your referral program’s incentive is underwhelming, even the most creative marketing tactics will fall flat.** That’s why it’s essential to understand what truly motivates your audience and what they’ve come to expect. Ways you can get a better sense of this includes: - **Track engagement metrics** - When you last sent a text promoting your referral program, did it generate more clicks than your average SMS campaign, or did engagement fall short? If you experimented with a different reward—even for a limited-time promotion—how did that affect the campaign’s performance compared to previous efforts? Analyzing these results provides valuable insights into which incentives and messages truly resonate with your audience. By paying attention to these patterns, you can refine your approach and focus on what drives the best results. - **Customer surveys** - Direct feedback from your customers is invaluable. Use surveys to ask what types of rewards would motivate them to refer friends or family, and what they think of your current offer. Open-ended questions can reveal insights you might not have considered, while multiple-choice options make it easy to spot trends. Using a platform equipped with Conversational Intelligence—like Voxie—gives you the best of both worlds, as the tool can extract commonalities from open-ended questions for scalable analysis. - **Competitive research** - Seeing what kind of incentives similar companies give for referrals can grant you insights into what your customers expect. ## Boost Your Customer Engagement With Guides From Voxie The team at Voxie—the only SMS platform built solely for franchises and multi-location businesses—regularly shares insights into how to effectively leverage Direct Marketing and improve digital communications with customers. For other helpful readings, look to: - [**Franchise Marketing Strategies That Deliver Proven Results](https://www.voxie.com/blog/franchise-marketing-strategies/)** - Diversify your marketing tactics with this guide which explores strategies like localized partnerships, influencer relationships, localized SMS, and more. - [**Types of Messages—SMS, RCS & More—and How to Effectively Leverage Them in Your Marketing](https://www.voxie.com/blog/types-of-messages-sms-rcs-and-more/)** - Learn about SMS, MMS, and other types of messages. See direct comparisons and learn the pros and cons of each. - [**Top Marketing Tools for Franchises - Propel Growth & Efficiency**](https://www.voxie.com/blog/top-marketing-tools-for-franchises/) - Build a purpose-driven marketing tech stack with these tools that cater to the specific needs of franchise businesses. - [**Local Marketing for Franchises – Scalable Implementation & Best Practices**](https://www.voxie.com/blog/local-marketing-for-franchises/) - Learn how franchises can leverage localized messaging and targeting to better connect with their primary audiences. --- # Home Health Care Marketing Tips - SMS and Other Ideas > This guide offers practical, localized marketing strategies to help home health care businesses connect with their communities, build trust, and drive growth. From SMS outreach and testimonial collection to Google optimization and partnership building, these tips are designed to improve visibility and engagement at every stage of the customer journey. - Published: 2025-08-07 - Category: Best Practices, Featured Article - Canonical HTML: https://www.voxie.com/blog/home-health-care-marketing-tips/ --- Effective home health care marketing goes beyond simply mailing postcards or purchasing billboards. It requires delivering purposeful, well-timed messaging to the right audiences through the most advantageous channels. We know, that’s a tall ask. To help you expand and deepen your marketing ideas, the Voxie team compiled practical tips for improving your home health care business’s approach to marketing. ## Localized Marketing & Promotion Tactics For Strong Results There are many advantages to being associated with a big brand—name recognition, systemized practices, and extensive resources, to name a few. However, large companies can sometimes feel impersonal, which is the last thing your home health care company should convey. Therefore, whether you’re part of a widely recognized franchise or run a small business, you must take special measures to localize your marketing messaging and tactics. ### Participate in Local Nonprofit Events If you read our article on QSR or retail marketing, you’ll notice we don’t emphasize local charity events as much. While those industries do participate in charitable efforts, this is where home health care truly shines. It’s a field rooted in compassion and service—making community involvement not just a marketing strategy, but a natural extension of the work. Contributing to relevant nonprofit events like a walk-a-thon for Alzheimer’s research shows that your company is willing to, literally, walk the walk. Plus, it helps boost brand recognition among individuals directly or indirectly impacted by the causes you’re supporting, whether they see your home health care brand represented at a booth or listed as a sponsor on their favorite T-shirt. ### Localize SMS Outreach—Even if Handled Nationally Case study after case study shows that customers naturally prefer marketing texts from phone numbers they recognize. Throw in references to a specific branch, locality, or even individualized details, and you’re much more likely to see further engagement. For example: > *Hi [name], my name is Sandra and I’m one of the home health aides at [name of company] in [neighborhood]. I saw that you completed our Online Care Assessment quiz last week. I wanted to follow-up to see if you had any questions about our services. If yes, let me know and I’d be happy to schedule time for us to talk.* > Best of all, such localized texts don’t have to be manually crafted and sent out by the individual location. Home health care franchises can program such lead nurturing and marketing texts to deploy automatically when prospects take certain actions. ### Make Sure Your Google My Business is Complete For home health care businesses, a complete Google My Business (GMB) profile is crucial for building credibility and attracting local clients. When families search for home health care options, they rely on Google to find trustworthy providers nearby. An accurate and detailed GMB listing ensures your business appears in local search results and on Google Maps. Be thorough when setting up your GMB profile. Include your business name, address, phone number, website, and hours of operation. Choose the most relevant category, such as “Home Health Care Service,” and write a clear, informative description of your services and unique strengths. Adding high-quality photos of your staff and facilities can help personalize your business and make a positive first impression. Reviews are a key factor in how prominently your home health care business appears in local search results. Encourage satisfied clients and their families to leave honest feedback on your GMB profile, and make it a priority to respond promptly and professionally to all reviews. Not only do positive reviews build trust with prospective clients, but they also signal to Google that your business is reputable and relevant—helping to improve your visibility and attract more inquiries from families in need of care. A bonus marketing tip for your home health care marketing: set up a Bing My Places profile as well. **Bonus: don’t neglect setting up [Bing Places](https://www.bingplaces.com/), which is Bing’s answer to Google My Business.** ### Make Strong Connections With People in Related Professions Home health care businesses aren’t the only organizations regularly interacting with older adults and their families. Provide your marketing literature to people in related professions, such as physical therapists, social workers, and even house cleaners. For the best results, make sure that the professionals you collaborate with have strong reputations themselves. Ideally, your home aids can confidently recommend their services as well, making for a strong, mutually-beneficial partnership. **For additional localized strategies for your home health care business, we suggest reading [Local Marketing for Franchises – Scalable Implementation & Best Practices](https://www.voxie.com/blog/local-marketing-for-franchises/).** ## Audit Your Brand’s Bottom-of-Funnel Digital Footprint ### Google Your Brand Name - What are the Top Results? Home healthcare marketing is about more than merely raising awareness. Let’s look at the journey of a prospective customer—the adult child of an elderly individual who decides that their mother could benefit from an at-home aid. Perhaps they even pick up your brochure at a recent event. What will they do next? Nine out of 10 times, their next step is to Google you. While they may click on the top search result, your web page, they’re also likely to scroll deeper in pursuit of different perspectives. They're seeking validation, a complete picture of who you are. They may click on that Better Business Bureau listing, that recent news story, or even a testimonial site. Every search result contributes to their perception of your trustworthiness and reliability. So, as a marketer, it’s important to determine whether branded searches create a strong impression or whether it could potentially turn off prospective customers. ### Show What Makes Your Home Healthcare Special Through Social Media Your “product” is your people—their training, their positivity, and their integrity. Social media is the ideal marketing platform for “showing” and not “telling”, spotlighting your home health caretakers. Some ideas: - Have a caretaker of the month in which you feature the bio of a home health aid. - Did you recently receive a glowing testimony? Visually dress it up and add it to your social media feed. - Are you producing educational content? Promote it on your social media! - Was a member of your leadership team quoted as an expert in an esteemed publication? Let your social media followers know. With each social media post, you better define who you are as a brand. While this marketing content is unlikely to “go viral,” it can nurture a sense of familiarity between your company and prospects. ### Get Strong Testimonials to Prop Up All Marketing Strategies It’s important to approach the process of gathering testimonials with both sensitivity and strategy. Train your staff to listen for cues that a client or their family member might be open to sharing positive feedback—such as when they offer glowing verbal praise or express gratitude for your services. However, it’s best if your frontline caregivers are not the ones to directly request a testimonial. Being asked on the spot can make care recipients or their families feel pressured or put on the spot, which is never the goal. Instead, staff should simply report these positive interactions to a designated team member, who can then follow up at an appropriate time. When it comes time to reach out, choose a method that feels comfortable and unobtrusive for the client or their family. A thoughtful text, phone call, or email from someone other than the direct caregiver can make the request feel more optional, giving the recipient space to decline if they wish. The message should always emphasize that sharing their experience is entirely voluntary and that their comfort and privacy are top priorities. Another effective approach is to send out periodic customer satisfaction surveys to care recipients and their loved ones, ideally via text for convenience and a higher response-rate. These surveys not only help you identify areas for improvement but can also flag clients who are especially satisfied with your services. If a survey response is particularly positive, you can follow up with a gentle request for a testimonial, making it clear that their feedback could help other families in similar situations. This method allows you to gather authentic testimonials while respecting the boundaries and comfort of those you serve. Use these testimonials to fuel your home health care marketing. Some ideas? Publish them on the homepage of your website, sprinkle them throughout your social media, and include them in lead nurturing campaigns. ## Determine if Your Brand Awareness Strategies Deliver Results Did you order a half-page ad in a local magazine? Boost social posts to gain exposure beyond your immediate network? Determining if you got your full money’s worth from such promotional efforts can be challenging. Ideas on how to measure the impact of your marketing include: - **Customer surveys** - Directly asking new clients how they discovered your services provides invaluable first-hand insight into which channels are truly effective. You can incorporate a simple "How did you hear about us?" question into your intake forms or send a quick follow-up text after their first service. This direct feedback helps pinpoint where your marketing budget is yielding the most recognizable results. - **Set up UTM codes and call tracking** - For digital campaigns, using UTM (Urchin Tracking Module) codes on all your links allows you to precisely track the origin of website visitors and conversions within Google Analytics. Complement this with dedicated call tracking numbers for different print ads or online campaigns, enabling you to see exactly which initiatives are driving phone inquiries. These tools provide granular data on traffic sources, revealing which specific efforts are directly leading to measurable engagement. - **Set up a detailed digital marketing dashboard** - If you run Paid Search campaigns, you should be able to directly tie specific keywords to conversion actions. Do you write SEO-driven long-form content? Measure how individual landing pages perform, both with generated sessions and onsite engagement. Free tools like Google Ads and Google Analytics place such data directly into your hands, so use it. None of these approaches are infallible, but they’ll at least help you get a clearer sense of which marketing strategies are attracting qualifying home health care customers. ## Audit Your Lead Nurturing Flows and Messaging Congratulations, your home health business has leads. But are most of them converting? More importantly do you understand why those that don’t may be dissuaded? The more insights you have, the more you can fine-tune your approach to marketing and lead nurturing. Audit your lead-to-close strategies by: - **Measuring which direct marketing channels—SMS, email, direct mail, or otherwise—spurs further engagement.** This can include tracking open-rates, interactions with links and QR codes, and funnel progression. For a fuller list of metrics you can track, check out [SMS Marketing Analytics to Quantify Campaign Results](https://www.voxie.com/blog/quantify-campaign-results/). - **Determining what messaging resonates most with prospects, and when.** For example, do materials that focus on customer testimonials versus the backgrounds of your caretakers lead to stronger engagement? While quantitative data should factor into your observations, so should the qualitative input of customers and your sales team. Your more experienced personnel and franchisees probably have informed opinions about what content works best. - **Mine your own data for comparisons.** Let’s say you oversee marketing for a home health care franchise: if different franchisees employ different tactics, which ones yield the best results? Or, if they use the same materials and messaging, do these approaches work better with certain demographics than others? Being able to measure and analyze these insights side by side using tools like Voxie ultimately provides valuable information about the most effective marketing messages and customer subgroups. ## Using Voxie to Leverage SMS to the Fullest For Your Home Health Care Marketing Voxie, the only franchise SMS platform, combines best-in-class AI with a user-friendly, franchise-aware interface. The result is a system that empowers both franchisees and franchisors to drive better outcomes. Marketing-minded home health care franchisees gain the autonomy to connect with their local communities using pre-approved messaging templates and gain insight into which messages are driving success. Franchisors maintain full brand control, visibility, and compliance across the entire system, while gaining access to powerful analytics to see what’s working and where support is needed. With Voxie, SMS becomes more than just a communication tool—it becomes a growth engine that serves both the business and the mission behind it. **Want additional tips on how to boost your home care marketing strategies?** Our guide to [senior living marketing tactics](https://www.voxie.com/blog/senior-living-marketing-strategies/) may further fuel your own ideas. --- # Marketing to Existing Customers to Increase Sales > Focus on existing customers to grow sales more efficiently—personalized messages, loyalty programs, and smart segmentation make outreach more effective. Use tools like SMS, email, and social media to stay top-of-mind and drive repeat purchases. - Published: 2025-08-07 - Category: Best Practices, SMS - Canonical HTML: https://www.voxie.com/blog/marketing-to-existing-customers-to-increase-sales/ --- In today’s competitive marketplace, your existing customers represent the most valuable—and often overlooked—growth opportunity. Existing customers already know your brand, so targeted outreach yields higher response rates at a fraction of the cost of new acquisition. Plus, nurturing this audience strengthens loyalty and drives better retention. Plus, loyalty rewards, referral incentives, and tailored offers create fresh engagement opportunities and boost repeat sales. ## Use Direct Marketing to its Maximum Potential Direct marketing delivers personalized messages and offers directly to individuals, often through channels like email, SMS, or direct mail. It’s especially effective with existing customers because you already have valuable data about their preferences and purchase history, allowing for highly relevant outreach. For example, if a customer bought spiral notebooks and pencils in late August, they’re likely a parent preparing for back-to-school season and may be interested in discounts on other kid-related items; meanwhile, someone who purchased high-end stationery might respond better to promotions for luxury pens or leather-bound journals. Direct marketing enables you to send each customer offers that match their unique interests, providing deals that speak to their specific needs rather than treating everyone the same. Direct marketing has a more narrowed, focused reach. However, given your ability to tailor marketing content—and the fact that they have a preexisting relationship with your brand—each outreach is more likely to result in some sort of measurable success. ## Choosing the Right Combination of Mediums—Text, Direct Mail, Email and More ### Text marketing for existing customers - **Pros of text messaging** – Text messaging offers immediate delivery and high open rates, making it ideal for time-sensitive promotions, [flash sales](https://www.voxie.com/blog/sms-flash-sale-promotions/), or important reminders. Messages are short and direct, which increases the likelihood of engagement. Another advantage is that texts are typically read within minutes, allowing for rapid customer response and feedback. - **Cons of text messaging** – Just because someone is a customer doesn’t mean you can automatically text them, as this would be in violation of regulations like the [Telephone Consumer Protection Act (TCPA)](https://www.voxie.com/blog/tcpa-compliance-checklist-sms/). Instead, you have to obtain explicit consent from recipients before sending marketing texts. Another potential roadblock? Texts lack the full design capabilities of email, though [multimedia messaging service (MMS for short)](https://www.voxie.com/blog/mms-in-marketing-how-and-why/) does enable inclusion of graphics, GIFs, audio files, and more. ### Email marketing for existing customers - **Pros of email** - Email allows for visually rich content, making it well-suited for newsletters and other non-time-sensitive communications. Like text marketing, it is cost-effective and easy to automate. - **Cons of email** - Emails can easily get lost in crowded inboxes or be filtered into spam folders, reducing visibility. Open and click-through rates are generally lower than text messages, and those who do open your marketing emails are less likely to do so upon receipt. ### Direct mail marketing for existing customers - **Pros of direct mail** - Direct mail stands out because it’s tangible and can feel more personal or memorable than digital messages. It’s less likely to be ignored compared to emails, especially when creatively designed. Physical mail can also reach customers who are less active online. - **Cons of direct mail** - It’s more expensive and time-consuming to produce and deliver than digital channels. Results can be harder to track, and there’s a risk that mail will be discarded as junk without being read. ### Cold calling existing customers - **Pros of cold calling** - Cold calling allows for real-time, two-way communication, making it possible to answer questions and address objections immediately. It can be highly effective for building relationships and closing complex sales. - **Cons of cold calling** - There’s an elephant in the room—the only thing people dislike more than talking on the phone is talking on the phone with telemarketers. Today, unsolicited calls are widely considered intrusive, so these direct marketing efforts can actually damage existing customer relationships rather than strengthen them. Additionally, there are legal restrictions and “do not call” lists that must be taken into account. These are only representative of some of the direct marketing options at your disposal to connect with existing customers. To further explore these strategies and how to combine them, read [Is Email Marketing Still Effective? 6 Alternatives for Comparison](https://www.voxie.com/blog/is-email-marketing-effective/). ## Target Messaging Based on Known Customer Information Numerous case studies have shown that making direct marketing messages more relevant leads to higher engagement and conversion rates. Generally, these personalization strategies fall into three main categories, outlined below. With a bit of creativity, you can find many ways to customize your brand’s content for each customer. ### Localize tactics, messaging, and sources Adjusting your marketing efforts to reflect local culture, events, and preferences can significantly boost engagement among existing customers. When your messaging feels rooted in the community, it becomes more relevant and relatable. For example, a yarn shop could send an SMS promoting yarn in the local sports team’s colors and invite customers to “knit the perfect team beanie.” Another example: if a segment of your existing customers lives in a region about to receive a major snowstorm, you can automatically text them that you still have rock salt in stock and encourage them to buy it before the roads become too dangerous to drive on. Localization doesn’t have to stop with the content itself. Voxie data proves that marketing texts sent to existing customers using localized phone numbers get a greater response than those sent from unknown area codes. What’s more, you can modify texts’ timing based on region-specific data. ### Employ marketing list segmentation Segmenting your existing customer list allows you to group individuals based on shared characteristics such as purchase history, location, or engagement level. This enables you to send more targeted and meaningful messages, ensuring that each customer receives offers and information that are most relevant to them. Effective segmentation can lead to higher open rates, increased conversions, and a better overall customer experience. ![A visual breakdown of Voxie’s segmentation tool, showing how contacts can be grouped by audience type and refresh frequency to deliver more personalized messaging.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755119798/blog/A_visual_breakdown_of_Voxie_s_segmentation_tool_showing_how_contacts_can_be_grouped_by_audience_type_and_refresh_frequency_to_deliver_more_personalized_messaging_tjmx9t.png) For instance, let’s say you run a shoe store that will be having storewide [Black Friday promotional discounts](https://www.voxie.com/blog/black-friday-sms/); existing customers who frequently buy high heels can receive imagery of the hottest pumps and stilettos, while sneaker-lovers can see pictures of the latest athletic shoes and limited-edition releases. To learn more, read [Effectively Segment SMS Lists - Tactics for Greater Engagement](https://www.voxie.com/blog/effectively-segment-sms-lists/). ![Example of segmented contact lists within Voxie, including auto-refreshing audience types like birthdays and new subscribers for targeted SMS campaign delivery.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755119793/blog/Example_of_segmented_contact_lists_within_Voxie_including_auto-refreshing_audience_types_like_birthdays_and_new_subscribers_for_targeted_SMS_campaign_delivery_au2yuy.png) ### Personalize the content based on shared information and customer behavior Personalized direct marketing uses customer data—like purchase history, preferences, or information they provide—to send messages that feel relevant to each individual, rather than generic. In short, it allows you to use known information about your existing customers to the fullest! For example, you might text: ‘Hey [Customer Name], it looks like Buddy hasn’t had his favorite Canine Chicken Chews in a while. Has he been a good boy lately? Treat him to his favorite snack—[link]!’” ![This dynamic variable panel allows marketers to personalize SMS messages by inserting real-time data fields—like first name, birthday, or last purchase date—enabling hyper-targeted and contextual customer communication.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755119799/blog/This_dynamic_variable_panel_allows_marketers_to_personalize_SMS_messages_by_inserting_real-time_data_fields_like_first_name_birthday_or_last_purchase_date_enabling_hyper-targeted_and_contextual_customer_communication_nyadch.png) ## Create a Loyalty Program Loyalty programs are an exceptional marketing tool, offering a powerful strategy for both retaining existing customers and [increasing their lifetime value](https://www.voxie.com/blog/optimize-customer-lifetime-value/). Firstly, they incentivize repeat purchases by rewarding customers for their continued patronage, making them feel valued and appreciated. This sense of recognition strengthens the customer-brand relationship and encourages them to choose your business over competitors (especially when buying from you grants extra points). Secondly, loyalty programs provide invaluable data on customer preferences and buying habits. This information allows businesses to personalize offers and communications, leading to more successful marketing campaigns and a tailored customer experience. We encourage you to explore how your direct competitors setup and promote their loyalty programs. However, to serve as inspiration, we point you to [Panera’s reward program](https://www.panerabread.com/en-us/mypanera/meet-mypanera.html). While they do many things right, the strategies that jump out the most to us include: - Offering two different types of rewards programs to better serve individual needs - An immediate reward for signing up (aka, a free pastry and delivery) - Panera sends regular marketing texts to customers about new opportunities in order to stay top-of-mind - Granting loyalty members early access to new menu items not only provides a cost-effective way to reward program participants, but could provide helpful preliminary data into consumer interests on the whole ![A snapshot of the MyPanera rewards interface, highlighting member-exclusive perks like personalized offers, early access to new items, and tailored dining experiences that incentivize customer loyalty.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755119799/blog/A_snapshot_of_the_MyPanera_rewards_interface_highlighting_member-exclusive_perks_like_personalized_offers_early_access_to_new_items_and_tailored_dining_experiences_that_incentivize_customer_loyalty_zpbzp7.png) ## Host Educational Events and Content A major leap for any brand is to go from a supplier to a thought leader, in order to build deeper brand loyalty and establish authority within their industry. Companies that have done this include Apple, Michaels, Williams Sonoma, Home Depot, REI, and Sephora. While this transition is no doubt due to a myriad of strategies and large marketing budgets, they have one tactic they all share—doing free educational training for their customers. Events can be the ultimate marketing tool for upselling existing customers because they offer an immersive and interactive experience that provides genuine value. ![Seasonal events offer immersive experiences that deepen customer relationships.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755119799/blog/Seasonal_events_offer_immersive_experiences_that_deepen_customer_relationships_ijrnwc.png) By hosting workshops or product demonstrations, businesses can directly educate customers, deepen their understanding of offerings, and simultaneously underscore their marketing message. After all, someone is less likely to buy a lip liner or chasing hammer if they’re not sure how to use it! Moreover, these events help foster a sense of community, allowing customers to connect with the company and with each other. Such bonds to staff and the brand overall can be the determining factor when an existing customer needs to choose between you and a competitor. ## Refine Your Social Media Efforts Social media strategy is truly deserving of its own article—nay, an entire book. However, any article about marketing to existing customers that failed to mention social media would be sorely lacking. After all, your followers won’t be people who are unfamiliar with your brand, but rather your most passionate fanbase. To get your creative juices flowing, here are twenty simple yet effective ways to use social media to market to your existing customers: - **Let franchisees operate their own social media channels in coordination with corporate teams, made possible through [the right franchise marketing software](https://www.voxie.com/blog/top-marketing-tools-for-franchises/).** This allows localized voices to shine forth, helping nurture the relationships customers have with specific storefronts and staff. - **Use social media to hype upcoming product releases in order to increase buzz.** Will you be granting SMS marketing subscribers early access to a new product? Have your existing customers salivating by releasing visual teasers through social media. - **Publish behind-the-scenes content.** Give customers an insider’s look at your process by posting photos and short videos of product development or design processes. This can help deepen your customers’ appreciation for your offering. - **Host contests as a way to have 2-way engagement with customers and get free UGC.** Perhaps host a monthly contest in which existing customers are asked to show your products “in the wild.” All they’d have to do is take a picture or video, send it via SMS, and voila! As a bonus, you’ll have plenty of new content to feed future social marketing. ## Consider Digital Remarketing Efforts For Existing Customers Digital remarketing, sometimes called retargeting, aims to re-engage visitors or customers who have already interacted with your brand by serving them customized ads or messages across digital channels. Using data from cookies, email lists, or your CRM, you can segment past buyers or site visitors and deliver timely, relevant content—such as special offers, product recommendations, or loyalty incentives—to an audience that has already demonstrated interest or loyalty. For example, upload an anonymized list of your existing customers into Facebook or Instagram Ads as a Custom Audience, then serve carousel or collection ads highlighting new arrivals, loyalty-tier upgrades, or limited-edition releases. Because these customers already know and like your brand, they’re more likely to engage than audiences unfamiliar with you, maximizing the ROI of your marketing spend. ## Build Hype Around New Product Releases Changing up your inventory or offering spices up your marketing for numerous reasons, starting with the fact that it stops existing customers from growing bored of your products or menu items. New product announcements also give you an excuse to reach out so you stay top of mind. Ideas on how to generate interest in soon-to-be-released merchandise includes: - Teaser campaigns on social media, not unlike [this example from Dry Bar](https://www.instagram.com/p/C29p2CJMN1Z/) - Early-access alerts in which you give loyalty members or SMS subscribers a private pre-launch window - Host a live-stream unboxing or product demo on Instagram, Facebook, or YouTube. - Send samples to industry influencers and have them share honest first impressions. ![Give followers a peek behind the curtain to build emotional connection.](https://res.cloudinary.com/dsztk6f59/image/upload/v1755119795/blog/Give_followers_a_peek_behind_the_curtain_to_build_emotional_connection_zf3bio.png) ## Regularly Refresh Your Window Displays If you run a restaurant or retail store, chances are that your customers are neighbors who regularly pass by. So treat your window display like a billboard that actively beckons them in. Regularly refreshing your window display will give your existing customers a reason to pause when passing by and help you stay fresh in their minds. Experiment with bold signage, seasonal props, and thematic vignettes so your storefront always offers something new to discover. Plus, a little humor goes a long way to staying memorable! ## Get to Know Your Existing Customer Base to the Fullest There’s no excuse not to know your core clients to the fullest—all the information you need is readily available if you’re able to unlock and organize it. In order to effectively market to existing customers, ensure you have well-defined, accurate insights into: - What kinds of deals or offers motivate them - What external factors influence their purchasing decisions - What their preferred way to consume media and communicate with brands is - Their typical purchase frequency and value - Their biggest pain points that your product or service addresses If you have gaps in the marketing personas of existing customers, use a combination of the following: - **Customer surveys** - This could come in many forms, such as a texted request-for-feedback 48 hours after a purchase, or even a one-time survey in which you inquire about what kinds of merchandise customers want to see next. SMS is an ideal channel for surveys due to its impressive open rates compared to other mediums. The inherent casualness of text messages also subtly communicates the ease and brevity of the survey, encouraging higher completion rates. - **Social listening** - Monitor social media conversations for mentions of your brand, industry, and competitors. This can reveal organic feedback, common sentiments, and emerging trends that influence your customers' perceptions and needs. - **Analysis of past buying patterns of different subgroups** - Dive into your sales data to identify trends within specific customer segments. Look for common product pairings, seasonal purchasing habits, and responses to past promotions to understand what drives repeat business within different groups. - **A/B testing of marketing messaging** - Experiment with different versions of your marketing copy, visuals, and calls to action to see which resonate with your audience. This data-driven approach helps you optimize your messaging for maximum impact and engagement. ## Non-Marketing Ideas for Increasing Sales Among Existing Customers While marketing is one of the primary levers at your disposal to boost sales from existing customers, it's not your only tool. Other ways you can increase someone’s lifetime value includes: - **Simplify the reordering process** - Make it incredibly easy for customers to buy from you again, perhaps with one-click reorder options. - **Offer subscription or automatically recurring purchases** - Taking the above idea one step further, enable customers to automate deliveries or set up recurring service plans. - **Be creative with what you choose to upsell** - Think beyond direct product upgrades and consider complementary services, premium support, or exclusive add-ons. - **Follow-up post-purchase to confirm customer satisfaction** - A quick check-in can address any potential issues, and open the door for future sales. - **Always be considering fresh opportunities to provide new value to customers** - Regularly assess what additional problems your customers might have that you can solve. - **Evaluate your customer service to strengthen retention** - Excellent support can turn a one-time buyer into a loyal, recurring customer. - **Develop strategic partnerships** - Collaborate with complementary businesses to offer bundled solutions or cross-promotions. ## Strengthen Relationships With Existing Customers Using Voxie’s SMS Solutions Voxie stands out as the only SMS platform specifically designed for franchises, offering unique capabilities to deepen customer relationships. Importantly, the tool allows franchise companies to safeguard their brand while empowering franchisees to actively market to their existing customers. Marketing-minded franchisees can leverage the platform to send texts using approved templates, with all outgoing messages vetted through comprehensive approval flows and baked-in TCPA compliance. Simultaneously, Voxie enables corporate entities to send targeted, personalized messages from localized numbers, providing crucial support and engagement for all franchisees, including those less marketing-minded. **Request a demo to learn how Voxie can help you market to existing customers with greater results, [schedule a demo with a member of our team](https://www.voxie.com/request-a-demo/)** --- # Requesting Feedback via Text - SMS Samples > Businesses can request customer feedback via SMS by keeping messages short, timely, and personalized to improve engagement. Voxie’s platform uses automation and AI to analyze sentiment, customize messages, and streamline feedback collection across franchise locations. - Published: 2025-08-06 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/requesting-feedback-via-text/ --- You may feel confident in your understanding of your business and the market, but there’s always one critical blind spot: the customer experience. Satisfaction surveys and customer feedback are invaluable tools for uncovering this perspective, providing insights that answer important questions like “why,” “how,” and “what’s next?” What’s more, requests for feedback can be the first step toward beneficial interactions. If the text message recipient provides a negative perspective, your company has the opportunity to personally follow-up and make things right. If the responder has a positive outlook on your services, you can next point them to your preferred review platform. To help you gather meaningful feedback, Voxie has compiled practical tips and sample text messages for crafting effective SMS feedback requests. Explore the suggestions below to boost your response rates and gain valuable insights from your customers. ## Why SMS is Ideal for Requests Customer Feedback While there’s a right time and place for every communication channel, requesting feedback from customers is where SMS truly excels. Why? - SMS boasts significantly higher open rates than email, especially for customers who are “on-the-go.” - Text messages are typically read and responded to within minutes, allowing you to gather feedback while the experience remains vivid. - SMS naturally supports two-way conversations, making it easy for customers to reply and engage. - The concise and informal nature of SMS highlights how quick and effortless it is to complete the survey. ## Tips for Crafting Your Request for Feedback Message ### Emphasize the Brevity of the Survey There’s a number of different ways to convey the shortness of the survey questions. In the below example from the Redfin Partner Program, they highlighted the fact that there were only two questions. ![Keep survey requests short and simple—highlight the number of questions or how little time it takes to respond to boost completion rates.](https://res.cloudinary.com/dsztk6f59/image/upload/v1754584335/blog/Keep_survey_requests_short_and_simple_highlight_the_number_of_questions_or_how_little_time_it_takes_to_respond_to_boost_completion_rates_mpwwvy.jpg) You can also emphasize the brevity using measurements of time, such as “30 seconds.” No matter how you phrase it, the key is to reassure respondents that providing feedback requires minimal effort. ### Add Personal Touches A proven way to boost response rates for your feedback requests is to personalize your messages whenever possible. This can include using the recipient’s name, mentioning the specific service or product they received, or including the names of staff members who provided services to them. ![Highlight survey brevity— Mention the question count (”Just two quick questions”) or estimated time (”Takes about 30 seconds”) — to reassure receipts that responding requires minimal effort. ](https://res.cloudinary.com/dsztk6f59/image/upload/v1754584335/blog/Highlight_survey_brevity_Mention_the_question_count_Just_two_quick_questions_or_estimated_time_Takes_about_30_seconds_to_reassure_receipts_that_responding_requires_minimal_effort_wx4qzi.jpg) ### Time the Request for Feedback Right Consider when someone will be most prepared to provide feedback. If you’re texting on behalf of a QSR or service provider, the ideal timing might be “30 minutes,” while the experience is fresh in the recipient’s mind. However, if you’re requesting feedback on behalf of a mechanic, the recipient may need 24 hours or more to form an opinion worth sharing. Our advice? Use a platform like Voxie that allows you to track response rates, so you can experiment with different timing and determine which ones yield the best results. ### A Follow-Up Text is Appropriate After Your First Feedback Request There are a number of reasons someone may not respond to your first texted request for feedback: they might have been distracted, hadn’t yet formed a strong opinion about your offering, or simply didn’t feel like responding. Consider sending a follow-up to your initial request, especially if the transaction was significant or labor-intensive—such as a home repair project or furniture delivery, as opposed to something quick and simple like buying a burrito. ![Show your audience that the survey is quick and straightforward—mention the exact number of questions or the time it takes (“just two questions” or “about 30 seconds”) to increase completion rates and reduce drop-offs.](https://res.cloudinary.com/dsztk6f59/image/upload/v1754584335/blog/Show_your_audience_that_the_survey_is_quick_and_straightforward_mention_the_exact_number_of_questions_or_the_time_it_takes_just_two_questions_or_about_30_seconds_to_increase_completion_rates_and_reduce_drop-offs_y0nbzp.jpg) ### Cap The Amount of Times You Text a Customer Within a Set Timeframe Let’s look at a scenario where someone visits the same coffee shop every weekday as part of their morning routine. Now imagine if, every morning, they received an SMS message requesting feedback—the constant outreach would be enough to cause annoyance, if not an unsubscribe. For this reason, it’s wise to limit how often a customer is asked to review their experience to once a month at most. ### Asking for a numeric score? Clarify what the numbers mean When asked to assign a numeric score, most people understand that higher means better. But this isn’t always the case. Therefore, when sending texts requesting people to rate their experiences, clarify what the top and bottom of the rating system represent. ### Don’t feel beholden to ask for a numeric score—tools like Voxie’s AI can interpret and categorize responses’ sentiment For text recipients, providing feedback in a numeric format feels low-effort. However, that’s not the only reason this strategy is common—-many companies mistakenly believe that this is the best way to systemize collected feedback. Today’s tools like Voxie’s Conversational Intelligence AI accurately assess the sentiment and underlying themes of text responses, organizing and responding accordingly. For instance, if a customer texts, 'the food’s fine but it took too long to come out,' the platform correctly recognizes the overall sentiment as *middling* and flags problematic customer service as the underlying theme. ## 10 Sample Feedback Request Messages to Inspire Your SMS Outreach 1. **Feedback request for recent services rendered:** *Hi [name], this is [franchisee owner’s name], owner of [company] in [neighborhood]. Thank you for entrusting us with [services rendered]. How do you think we did? Any ways we can improve?* 2. **Feedback request for customer service:** *Hi [name], we hope [team member] answered all of yesterday’s questions and helped you make the most of your [product]. On a scale of 1 (low) to 5 (high), how would you rate your experience?* 3. **Feedback request for an event:** *Thank you for attending the [Event Name]! We value your time and insight. To help us make future events even more valuable, please share your feedback on the content, speakers, and overall experience via this short survey: [hypothetical link]* 4. **Feedback request from a QSR:** *Hi [name], we hope yesterday’s meal was delicious as ever. Were you happy with the quality of the food and service? Text us a quick YES or NO.* 5. **Feedback request for food delivery:** *Food’s here and ready to eat! Let us know how we did—-rate us from 1-5, with 1 being the lowest (boo) and 5 being the highest (yipee).* 6. **Feedback for ongoing membership:** *Hi [Name]! Can you believe it's already been 30 days since you joined [name] Fitness Center? To help us make your experience even better, would you mind sharing your thoughts in a quick 3-question survey? It'll only take a moment: [link]* 7. **Feedback on purchased retail products: *Thanks for your recent [Store Name] purchase, [Name]! How's your new [product] working out for you? We'd love to hear!*** 8. **Feedback request for loyalty program:** *Hi [name]. We always strive to improve our loyalty program and would love to hear about your experience so far. Would you be willing to take a quick 2-minute survey? [link]* 9. **Feedback for onboarding or facilities tour:** *[Name], we’re honored that you chose to visit [name of facility]. In a few words, how would you describe your walkthrough with [tour guide]?* 10. **Feedback on purchased experience:** *Thanks for visiting [place], [Name]! We hope you had an absolute blast. Your feedback helps us continuously improve to make future visits even better. Share your thoughts in a quick survey: [Link]* ## How to Collect the Feedback — Website Link or Text-Based Response **Advantages of having survey recipients respond via text:** - It’s one less step and overall more intuitive, as people are accustomed to back-and-forth texting - Text isn’t impacted by factors like slow internet connections that can impair web-based surveys - Tools like Voxie enable you to directly compare text-based feedback from different SMS subgroups, including those organized by location or franchisee **Advantages of having survey recipients respond via website link:** - You can have a visually branded survey experience - It’s easier to include a “skip” option for longer surveys - If you plan on sending out surveys via multiple channels, like email, a link lets you consolidate feedback with no effort ## How to Respond to Negative SMS Feedback Not everyone will love your services or products. While negative feedback is disappointing to encounter, it is arguably more valuable than positive survey results. After all, the input you garner can help you identify opportunities to improve, especially if you are comparing satisfaction survey results between different business locations or service providers. While flagging SMS feedback as positive or negative used to be reliant upon customers providing numeric scoring, this is no longer the case. Conversational Intelligence from Voxie is able to accurately assess tone and context to gauge general satisfaction levels. **Direct Help Request:** If the negative feedback originates from a user initiating a help request via SMS, immediately pass along the conversation to a designated human primed to respond. Moreover, the customer should be kept in the loop with a message like 'We're very sorry to hear you're dissatisfied with your experience with [brand]. We want to make it right! A support specialist will be with you shortly to assist further.' **Post-Interaction Feedback Survey:** If the negative feedback is received through a text-based feedback survey, the urgency is lower, but a human follow-up is still advised. The system should respond with a text similar to, 'Thank you for your feedback, we appreciate you taking the time to share your experience. A member of our team will review your response and may contact you for more details.' ## Should You Incentivize Feedback & Requests for Reviews? Offering incentives for feedback—whether for internal use or public sharing—is an effective way to show appreciation to customers and increase response rates. However, incentivizing feedback also comes with potential pitfalls, especially depending on how you plan to use the responses. **It is against the policies of most review sites—including Google My Business, Yelp, Trip Advisor, and Facebook—to incentivize reviews you publish on their platforms.** Therefore, if you plan awarding survey respondents with a discount or freebie, it’s smart to familiarize yourself with both the chosen platform you want to drive reviewers toward, as well as [FTC policies](https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials). ### Turn Text Survey Responses Into Strategies With the Help of Voxie Voxie enables franchises to organize subscriber lists by franchisee owner. This is important because it lets you combine SMS-based feedback with owner-specific data, making it easy to identify which franchisees are running the highest—and lowest—performing locations in terms of customer satisfaction. Other ways Voxie lets you successfully request feedback via text messages? - Drip campaigns triggered by non-text interactions Integrate Voxie with your CRM and other [franchise marketing software](https://www.voxie.com/blog/top-marketing-tools-for-franchises/) to automate feedback requests after key actions. If someone didn't respond to the first request, a reminder can be sent. - Our AI correctly identifies sentiment and response in kind Voxie's Conversational Intelligence can accurately assess the sentiment of incoming texts, allowing for appropriate automated or human-assisted replies. - Texts can be automated at the national-level but localized with franchisee-specific details It’s proven that texts that reference location-specific details lead to higher engagement. Voxie helps you craft personalized requests for feedback messages to be managed by the larger franchise brand. - Text messages themselves can be personalized Voxie lets you leverage customer data to create highly relevant and engaging messages that resonate with each individual. [**Request a demo**](https://www.voxie.com/request-a-demo/) to learn how Voxie has helped level-up SMS engagement for franchises of all sizes. --- # Millennials Hate Periods in Texts & Other SMS Tips for Marketing to Them > This blog post offers practical strategies for crafting SMS marketing messages that resonate with millennials, emphasizing tone, personalization, and visual storytelling. It also explores how to align your messaging with millennial values, highlight innovation, and integrate SMS into a broader marketing strategy. - Published: 2025-07-16 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/millennials-hate-periods-heres-what-else-to-remember-when-texting-them/ --- What’s the difference between _“that’s funny!”_ and _“that’s funny.”_ in a text message? The words might be the same, but the meaning is entirely different. The reason? Punctuation sets the tone of the text message. While the exclamation point is a universally acknowledged symbol for expressing excitement, things like sarcasm cannot be expressed easily over text. As a result, millennials have evolved entirely new rules to communicate a spectrum of emotions on text, built entirely on the use of punctuation or lack thereof. In this world, periods are used to communicate sarcasm, even aggression. Millennials have their own unique rules for texting, and Gen Z has its own — whichever side you’re on, chances are that you’ve been filled with incredulity when texting with someone from the other generation. When it comes to SMS marketing and text messaging, it’s critical to know your audience and the way they interpret texts. Speak in a language — and in a way — that they understand. Here’s what to keep in mind when texting a younger crowd. ## Crafting The Perfect Text Messages For Marketing to Millennials ### Punctuations set the tone of your text message marketing We’ve already seen how punctuation can change the sentiment of a text message. So how do you maintain sentence structure and clearly convey your ideas if your audience detests periods? You’ll need to get creative. Consider this example: _Hi Maria! I hope you’re loving your new 👠! If you are, be sure and rate them ⭐️⭐️⭐️⭐️_ _Here’s a free gift of 10% off your next pair: SHOES10_ There are four sentences in that example, and no periods. Two exclamation points exude a tone of excitement, reeling the recipient of the text in. The star emojis break up the text and offer a clear prompt. Finally, there’s no need for punctuation on the last sentence, since it ends in a coupon code (or link). Voilà! A text message that any Millennial will easily read and get the right sentiment from. Exclamation points aren’t the only way to set the tone in a text to younger audiences. Here’s a quick cheat sheet for how your punctuation gets perceived: - Period (.): A statement that’s formal and final. - Exclamation point (!): \*\*\*\*Genuine excitement and positivity. - Question mark (?): Genuine inquisition and curiosity. - Interrobang (?!): Puzzled surprise or startled amazement. - Ellipses (…): Rhetorical or suggestive sentiment. It’s also common to use emojis to break up sentences, as a sort of punctuative statement at the end of a thought. ### Emojis need to serve a purpose Speaking of emojis, SMS marketers need to get very familiar with what they mean and how to use them when texting with millennials. Your choice of emoji has a big impact on the words you use alongside them. A single emoji can change the entire feel of a sentence. For example: - _Have you tried our new Butterscotch Latte?_ 🤤 - _Have you tried our new Butterscotch Latte?_ 🚨 - _Have you tried our new Butterscotch Latte?_ ❄️ Though they say the same thing, each message offers a different meaning. The first emoji evokes a delicious connotation to kickstart someone’s cravings. The second emphasizes that it’s a new product, appealing to a person’s sense of curiosity. The last emoji implies a seasonal slant, which might trigger urgency — “get it before it’s gone.” Emojis can also help you cut down the length of your message and save you valuable characters — especially when you’re trying to keep the cost of your messaging low. Through emojis, you can say a lot by saying almost nothing at all. Just make sure your emojis serve a purpose. Packing them into an SMS marketing message will come off as insincere — or worse, confuse the message you’re trying to send. Keep your emoji game on-point and make sure they add value to your text messages. ### The less you say, the better Texting is a short-form medium: short message service (SMS). Keep your sentiments short, sweet and to-the-point! The length of your text makes a statement about what you’re trying to say. It happens on a bell curve: - Extremely short texts of 1-5 words are too curt and come off brash. - Texts spanning 1-2 sentences are great, but need to have succinct meaning. - Texts as long as 2-5 sentences are ideal, so long as the sentences are simple. - Messages that are 1 paragraph are complex and might just be skimmed. - Extremely long texts of multiple paragraphs will likely be ignored outright. Depending on what you need to say, you’ll want to keep SMS marketing texts between 2-5 sentences. One or two sentences are okay if you make a clear, meaningful point. You might also be able to get away with a paragraph, provided it’s a short one that has immediate and apparent value for the reader. So, what should you say? Be direct and specific, while keeping your tone positive. In a 2-5-sentence text, your cadence might look something like this: - Positive, personal introduction - Thankful or appreciative statement - Question relevant to the recipient - Prompt or call to action - Link or actionable item Depending on the nature of the email — to solicit a review or encourage an order, for example — you might omit sentence one, two or three. What matters is that your message is quickly read, easily processed and valuable to the reader. ### Personalize the text message The most egregious mistake you can make in texting Millennials or a Gen Z audience is to spam them. If the message isn’t personal or relevant, it’s spam. The quickest way to land your business on a blocked caller list is to market indiscriminately. There are a few core elements that distinguish SMS marketing from a spam text. Make sure you include as many of the following as possible: - The recipient’s name - Pertinent detail that ties them to the message - A core takeaway that’s relevant to them - A real value proposition or incentive - An authentic tone and sentiment **A millennial-friendly marketing text might read as:** _Hi [Name]! Planning a date night? 🍷 Join us at [Wine Bar] tonight for a cozy evening of great wine and even better company. We’ll help you find the perfect pour—see you soon?_ If your message sounds generic, feels impersonal or lacks authenticity, your audience will likely read it as spam. SMS marketing needs to feel like it’s coming from another person — that is, after all, the point of a text message conversation. ## Additional Ideas for Effective Millennial Text Message Marketing ### A Picture is Worth 1,000 Words, Especially When Texting with Millennials Visual storytelling has a universal appeal, but it’s particularly effective when marketing to millennials and younger generations. These groups respond more positively to engaging visuals, making graphics a critical component of SMS campaigns aimed at capturing their attention. A strategically chosen image can do more than just enhance the appearance of a text message—it can make your message unforgettable and drive action. Whether you’re promoting half-off smoothies or showcasing your latest shoe inventory, pairing your offer with a compelling graphic can entice your millennial audience to take the next step. ![Vibrant images in texts drive millennial engagement more effectively than plain messages](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1753464644/blog/nested-1753464644016.png) Additionally, it’s important to understand that millennials and younger consumers prioritize experiences over material goods more than older generations do. To maximize the impact of your visuals, consider A/B testing images that feature vivid, dynamic scenes against simpler ones with blank backgrounds. This approach will help you identify what resonates most with this experience-focused demographic, ensuring your messaging drives both engagement and results. ### Millennials Value Innovation and “Freshness”: Craft Marketing Texts About What’s New and Exciting for Your Brand Millennials and younger generations have a strong affinity for what’s new and exciting. In today’s fast-paced digital landscape, platforms like TikTok have amplified their appetite for the latest trends, making them quick to embrace innovation. As a result, brands must stay ahead by crafting marketing texts that highlight fresh offerings and cutting-edge ideas. Spotlight new products in your SMS campaigns, especially those tied to viral topics or cultural moments. Whether it’s a limited-edition collaboration, a trending menu item, or a product that aligns with seasonal buzz, framing your text around what’s timely and relevant will capture their attention and enthusiasm. To further engage this audience, reward your SMS subscribers with more than just discounts. Offer them early access to much-anticipated or exclusive releases. Giving your loyal subscribers a first look at buzz-worthy products not only reinforces their connection ### Millennials Care About a Brand’s Principles and Positive Impact: Share Your Good Work Through SMS Millennials and younger generations are increasingly driven by a brand’s principles and its perceived positive impact on the world. According to [Forbes](https://www.forbes.com/sites/forrester/2018/05/23/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested/), these consumers are more likely to choose brands whose values align with their own, making it essential for companies to communicate their commitment to doing good. SMS is an ideal channel for highlighting your contributions to the community, particularly at the local level. Text messages allow for direct, personalized communication, helping your brand connect authentically with its audience. For instance, consider sending messages that not only inform but inspire, such as: _"Hi [Name]! We're excited to see you at the St. Jude’s Run this Sunday! Don’t forget to stop by the [Brand] booth—every dollar goes to support St. Jude Children's Research Hospital. See you there!"_ This type of messaging not only demonstrates your company’s positive impact but also fosters a sense of community and shared values. By using SMS to spotlight your philanthropic efforts, you can build deeper connections with millennial consumers while reinforcing their loyalty to your brand. ### Consider How SMS Builds Off of Your Other Marketing Touchpoints While SMS is a powerful tool, it’s essential to remember that it doesn’t exist in isolation. Millennials engage with brands across multiple channels, and their interactions with your text messages are influenced by the broader marketing ecosystem. To maximize impact, think of SMS as a complementary layer that enhances and builds on the momentum of other marketing efforts. For example, you could start by posting eye-catching graphics of your spa’s new facial treatment on social media or collaborating with local influencers to review it for their followers. These initial efforts generate buzz and anticipation, laying the groundwork for engagement. A few days later, follow up with a targeted text message offering a 15% discount on the new treatment, tapping into the excitement you’ve already created. This integrated approach amplifies the effectiveness of your SMS campaigns by leveraging the energy and awareness from other channels. By aligning your text messages with your broader marketing strategy, you create a cohesive, engaging experience that resonates with millennial audiences. ### Don’t Confuse Millennials for Gen Z Millennials, once the vanguard of cultural trends, are no longer the youngest, trend-setting generation. While they’ve paved the way for digital-first experiences, their priorities have evolved as they’ve entered new life stages. Many millennials now juggle careers, families, and the myriad responsibilities that come with being full-fledged adults. As a result, it’s important to tailor your messaging accordingly. Avoid using Gen Z slang or overly niche cultural references that might come across as inauthentic or irrelevant to a millennial audience. Instead, focus on crafting messages that align with their current interests, like balancing convenience with quality, prioritizing experiences, and aligning with brands that share their values. ### Don’t Make Assumptions About the Text Recipient Just Because They’re a Millennial Millennials are often grouped together as a single, homogenous audience, but this couldn’t be further from the truth. As the largest living generation, millennials represent an incredibly diverse group with varying worldviews, buying preferences, and socioeconomic statuses. Assuming a one-size-fits-all approach can lead to missed opportunities to connect authentically with this important demographic. Instead of relying on generalizations, invest time in understanding your specific customer base. 1. Begin by engaging in social listening to observe what topics, trends, and conversations matter most to your audience. 2. Combine this with market research to uncover insights into their preferences, behaviors, and purchasing triggers. 3. Finally, A/B test your SMS campaigns to see what type of messaging resonates best. For instance, you might test promotional offers versus experiential messaging to determine what drives higher engagement among your millennial audience. Seeking more inspiration? Check out [9 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). ### Bonus SMS Opportunity for Connecting with Millennials: Customer Service While customer service is not traditionally viewed as part of marketing, it plays a crucial role in lead nurturing, customer retention, and building long-term brand loyalty. A single positive experience can turn a one-time customer into a loyal advocate, while a negative interaction can have the opposite effect, driving them away—and possibly sharing their frustrations online. Millennials, more than older generations, appreciate SMS-based, two-way service interactions, and it’s easy to see why. SMS customer service offers several key benefits: - **Convenience**: Customers can send and receive messages on their own time without being tethered to a phone call. - **Efficiency**: Quick, direct responses reduce wait times and frustration. - **Personalization**: SMS interactions can be tailored based on customer history and preferences. - **Record Keeping**: Customers have a clear, searchable record of conversations. - **Fewer Barriers**: Texting feels more natural and less intimidating for many, particularly younger customers. Moreover, modern tools like Voxie enable franchises and other businesses to elevate SMS-based customer service beyond what was possible even a few years ago. This is largely thanks to: - **Conversational intelligence**, which ensures more natural, engaging interactions. - **Machine learning**, allowing SMS AI to adapt to your brand’s unique voice and customer needs. - **Advanced integrations**, which save past interactions and tailor responses to create a seamless, personalized experience. By leveraging these capabilities, businesses can use SMS not only to resolve issues but also to deepen relationships with millennial customers. These interactions build trust and loyalty, transforming customer service into a powerful driver of business growth. For greater insights, read [SMS Customer Support - How to Do it Right](/blog/sms-customer-support/). ### Tailor Your SMS Marketing to Millennials with Voxie When it comes to reaching millennials effectively, Voxie stands out as the premier conversational SMS marketing platform. Designed with modern businesses in mind, Voxie offers advanced tools to help you craft targeted, engaging, and highly personalized campaigns that resonate with millennial audiences. Here’s how Voxie’s capabilities set you up for SMS marketing success: - **List Segmentation**: Voxie ensures your millennial-focused texts reach the right audience by enabling precise list segmentation. This means your campaigns are tailored specifically for millennials, rather than being sent to a broad, mixed-age audience where they might lose relevance. - **Personalization**: Millennials value messaging that feels tailored to them. With Voxie, you can dynamically include names, preferences, and past purchase details in your texts, creating a connection that goes beyond generic mass messaging. - **Drip Campaigns**: Keep millennials engaged over time with strategic drip campaigns. Voxie allows you to schedule a series of messages that guide recipients along the customer journey, whether it’s introducing new products, nurturing loyalty, or driving repeat purchases. - **Two-Way Communication**: Millennials appreciate brands that listen and respond. Voxie’s conversational SMS capabilities enable genuine two-way interactions, making it easy for customers to ask questions, provide feedback, or confirm details without the hassle of phone calls or emails. - **Rich Media Options**: Visual storytelling is key to millennial engagement. Voxie allows you to include images, GIFs, and other media in your texts, making your messages more eye-catching and impactful. By combining these features, Voxie empowers businesses to connect with millennials on a deeper level, driving both engagement and results. Ready to see how Voxie can elevate your SMS marketing?[ Learn more about Voxie today](/) and start creating campaigns that truly resonate with your audience! --- ## Additional Ideas for Effective Millennial Text Message Marketing Creating impactful SMS marketing for millennials requires understanding their values, preferences, and digital habits. Here are some essential tips for crafting messages that resonate with this tech-savvy, socially-conscious generation: ### 1. A picture is worth 1,000 words, especially when texting with millennials Visual storytelling resonates with all generations, but millennials, in particular, respond well to eye-catching, relevant images in text messages. A strategically chosen graphic can make your marketing message more memorable and inspire immediate action. Promoting half-off smoothies or new shoe inventory? Include vibrant images or GIFs within your texts to engage your millennial audience. ![Bold visuals, trendy products, and a casual tone make this SMS campaign instantly engaging for millennials.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1753464646/blog/nested-1753464645488.jpg) Millennials are experience-focused, so consider A/B testing images that feature vivid, dynamic backgrounds against simpler, blank settings. This approach lets you find out what type of marketing visuals drive the most text engagement. ![Bold, time-sensitive visuals like this Early Black Friday promo drive urgency and instantly grab millennial attention in SMS campaigns.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1753464647/blog/nested-1753464646658.gif) ### 2. Millennials value innovation and “freshness” so craft marketing texts about what’s new and exciting for your brand Millennials value brands that keep up with the latest trends, so keep your content fresh and exciting. This generation’s appetite for new experiences has only increased with platforms like TikTok, which set trends almost overnight. Therefore, catch the eye of your millennial subscribers by showcasing what’s buzzworthy within your SMS marketing messages, particularly products or topics that tie into popular culture. To make your text marketing offers more enticing, consider giving millennials early access to trending products or events. By positioning them as insiders with special perks, you tap into their desire for exclusivity and innovation. ### 3. Millennials care about a brand’s principles and positive impact, so why not convey your company’s good work through SMS? Millennials care about a brand’s values and are more likely to support companies that contribute positively to their communities. With this in mind, use text marketing as a platform to highlight your brand’s principles, especially during local events or community initiatives. For example, a text like, “Hi [Name]! We’re excited to see you at the St. Jude’s Run this Sunday! Every dollar raised goes to support St. Jude Children’s Research Hospital,” helps millennials connect emotionally with your brand’s mission. By drawing attention to your contributions to your community, you’re offering more than just a product or service—you’re sharing values that matter to your millennial audience. ### 4. Consider how SMS builds off of your other marketing touchpoints SMS is one of many interactions millennials will have with your brand—your text marketing doesn’t occur in a vacuum. For maximum impact, consider how your messages can amplify momentum from other channels. For instance, if you’re launching a new spa treatment, post vibrant graphics on social media and partner with influencers to generate excitement. Follow up with an SMS offering a 15% discount, tapping into the pre-established buzz to drive conversions through multiple touchpoints. ### 5. Don’t mistake millennials for Gen Z Millennials are no longer the newest generation on the block; they’re adults with careers, families, and a wide range of responsibilities. Avoid Gen Z slang or cultural references that might feel irrelevant or forced. Instead, focus on authentic communication, recognizing that millennials appreciate practicality just as much as innovation. ### 6. Don’t make assumptions about the text recipient based on the fact that they’re a millennial As the largest generation, millennials are diverse, representing various lifestyles, buying preferences, and economic backgrounds. Invest time in understanding your specific millennial customer base through social listening, market research, and A/B testing different text message formats. This nuanced approach will help you tailor your messaging to fit the unique characteristics of your millennial audience, increasing text marketing engagement and satisfaction. Seeking more inspiration? Check out [9 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). ## Bonus SMS Opportunity for Connecting With Millennials - Customer Service Customer service may not always be considered a marketing function, but it is essential for lead nurturing, customer retention, and building lasting brand loyalty. In fact, each customer interaction can significantly shape a brand’s reputation; a positive experience fosters trust, while a negative one can quickly erode it. Millennials, in particular, are more likely than older generations to appreciate SMS-based, two-way service interactions. Here’s why: 1. **Instant Responses -** Text messaging enables fast, convenient responses, which millennials appreciate for resolving issues quickly without the wait times associated with calls or emails. 2. **Convenience and Flexibility -**  SMS customer service allows millennials to interact at their own pace, whether at work or on the go, providing a seamless experience in line with their busy lifestyles. 3. **Personalized Interactions -** With SMS, brands can offer customized responses that feel more personal, creating a stronger connection than standard automated replies. 4. **Transparency and Documentation -** SMS provides a written record of conversations, helping millennials feel secure and informed about their texting-based interactions with the brand. 5. **Proactive Engagement -** SMS allows brands to reach out with relevant updates or assistance, turning potential problems into proactive solutions, which can enhance satisfaction and trust. Tools like Voxie enhance these interactions further, allowing franchises and businesses to leverage SMS for more sophisticated, two-way customer engagement than ever before. Voxie’s advanced features make it easy to create responsive, personalized customer service experiences: - **Conversational Intelligence** With advanced conversational intelligence, Voxie can interpret customer needs and respond in a natural, engaging way. - **Machine Learning Capabilities** Voxie’s machine learning allows its SMS AI to learn about your brand and adapt its responses based on customer history, making interactions increasingly relevant over time. - **Integration of Past Interactions** By saving previous conversations and integrating with other systems, Voxie tailors responses based on customer history and preferences, providing a seamless, consistent experience. Incorporating SMS customer service as part of your strategy not only enhances the customer journey but also strengthens millennial loyalty—critical factors for sustained brand success. For greater insights, read [SMS Customer Support - How to Do it Right](/blog/sms-customer-support/). ## Tailor Your Text Message Marketing to Millennials With Voxie Voxie is an advanced SMS marketing platform designed to help businesses create meaningful, personalized connections with their customers. With powerful tools and intelligent features, Voxie empowers brands to engage millennials effectively, delivering the right message at the right time to drive results. ### Advanced SMS Capabilities for Targeting Millennials Voxie’s platform is built with flexibility and precision, enabling businesses to target millennials with tailored marketing strategies. Here’s how Voxie helps you craft campaigns that resonate with this tech-savvy and experience-driven generation: - **List Segmentation** Voxie allows you to segment your audience by demographics, behavior, and preferences. This means you can send millennial-specific messages without unintentionally targeting baby boomers or Gen Z audiences with content that doesn’t apply to them. - **Personalization** Millennials value authenticity, and Voxie’s personalization features make it easy to address them by name, reference past purchases, or suggest products that align with their preferences. This personal touch creates stronger connections and increases engagement. - **Drip Campaigns** Voxie’s automated drip campaigns help you nurture leads and build relationships over time. By sending a series of well-timed, relevant messages, you can guide millennials through the customer journey in a way that feels organic and valuable. - **Two-Way Communication** Voxie enables real-time, two-way conversations, allowing millennials to ask questions, provide feedback, or engage directly with your brand. This interactive approach not only enhances customer satisfaction but also fosters loyalty. - **Incorporate Visuals** Millennials are highly visual, and Voxie lets you include images in your SMS campaigns. Whether it’s a vibrant photo of a new product or a graphic promoting an event, visuals make your marketing messages more memorable and engaging. ### Ready to Elevate Your SMS Marketing? Voxie is the ultimate solution for businesses looking to connect with millennials on a deeper level. With advanced tools for segmentation, personalization, and two-way communication, Voxie ensures your SMS campaigns are not only effective but also aligned with your audience’s preferences. --- # Voxie Named One of Inc.’s Best Workplaces 2025! > At Voxie, we didn’t just build a powerful platform for franchise brands—we built a workplace where people love to show up and do their best work. Being named one of Inc.’s Best Workplaces for 2025 is a reflection of the trust, ownership, and culture our team creates every day. - Published: 2025-07-07 - Category: Company News, Featured Article - Canonical HTML: https://www.voxie.com/blog/best-workplace-2025/ --- ## We Didn’t Just Build a Great Product, We Built a Great Place to Work. At Voxie, we’re pretty good at talking about what we do for our customers; helping franchise brands text like a national brand and connect like a local business. But today, we’re taking a moment to talk about something closer to home: our people. We’re excited (and honestly, really proud) to share that Inc. has named Voxie one of its Best Workplaces for 2025. ### Why This Matters to Us Building a workplace worth celebrating didn’t happen overnight—and it didn’t happen by accident. We’ve always believed that doing great work starts with creating an environment where people actually _want_ to show up, share ideas, challenge each other, and grow. Sure, the perks matter, but so does the everyday stuff that can’t be listed in a job description: trust, respect, and a genuine sense of belonging. Those are the things our team told Inc. they value here, and they’re the reasons we landed on this list. ### Culture That Grows With Us Like any company that’s growing fast, we’ve learned a lot about what makes culture stick (and what makes it slip). For us, it’s not ping-pong tables or free snacks; it’s giving people space to own their work and the support to do it well. It’s why we keep meetings purposeful and give people actual time to think. It’s why we prioritize career paths, not just job titles. It’s why we keep our doors (and Slack channels) open, whether you’ve been here for four weeks or four years. ### Good for People, Great for Business When people love where they work, they do better work, and that shows up in every conversation we have with our customers. It means our partners get a team that’s energized to tackle tough challenges, push for better solutions, and bring new ideas to the table every day. We know that doesn’t happen by accident; and we don’t take it for granted. But you don’t have to just take our word for it. Here’s what a few Voxie team members have to say about what makes this place special: “My time at Voxie has been some of the most fulfilling of my career yet. The culture and the people truly make it special. Everyone truly owns what they do - we all wear multiple hats which means we have a good well-rounded understanding of what's going on within the company, and feel like to "owners" within the business. And again, the people are amazing - everyone is so willing and wanting to help and share knowledge.” _– Joanna Hecker, Business Operations Manager_ “Working at Voxie feels like being on the world’s most fun, get-it-done task force. We tackle real challenges, laugh a ton, and make a real difference for awesome clients, all on flexible schedules that actually work for real life with a family. It’s meaningful, it’s ridiculous (in the best way), and never boring.” _– Shane Welch, VP of Customer Experience_ “Voxie is an extremely rewarding place to work - at Voxie you're surrounded by incredibly intelligent people with a strong drive to help each other and ensure our customers are successful.” _– Tim Hitchner, VP of Product_ “Voxie is a great place to work because great people work here. I love my Voxie fam, never have I ever joined a remote company and feel so closely connected to from the start. The other amazing thing is we have a shared vision, we all know what we're working on, and what we're working towards. The interdepartmental collaboration is unparalleled! Our CEO did a great job curating a wonderful team of HUMANS and not robots.” _– Maxwell Maser, Senior Account Executive_ “My life at Voxie is surrounded by teams of teams. It’s such a supportive atmosphere where we collaborate towards shared goals, customer needs, and self-improvement built by good people with good intentions day after day.” _– John Laswell, Engineering_ “Since joining Voxie in 2021, I’ve had the opportunity to build meaningful, market-shaping features like our Franchise Hub for SMS. What makes the journey even more rewarding is collaborating with an incredible team of professionals from around the globe and having the tools and autonomy we need to turn ideas into impact.” _– Seba Putrino, Product Management_ “What makes Voxie such a great place to work is simple: people here genuinely care about what they do, about our customers, and about each other. Everything we build, we build together, with our customers at the center. At Voxie, you’re encouraged to test ideas, collaborate openly, and truly own your role. It might sound basic, but that trust and freedom make all the difference. I’ve learned how to communicate more clearly, listen better, and turn friction points into opportunities—all because of the team around me.” _– Ali Spiric, Marketing Manager_ ### To Our Team: This One’s Yours Awards are nice. But the real win is the team that made this happen—the people who show up, speak up, build each other up, and make Voxie what it is every single day. We see you. We appreciate you. And we’re so glad you’re here. --- # What We Learned at the Franchise Customer Experience Conference 2025 > At FCXC 2025, industry leaders emphasized that strong relationships, clear communication, and a balance of tech and human touch are key to franchise success. The biggest takeaway? Connection — not complexity — is the real competitive advantage. - Published: 2025-07-02 - Category: SMS, Company News - Canonical HTML: https://www.voxie.com/blog/what-we-learned-at-fcxc/ --- ## What We Learned at the Franchise Customer Experience Conference 2025 Voxie was proud to sponsor this year’s Franchise Customer Experience Conference (FCXC) — a gathering of industry leaders, franchisors, franchisees, and partners all dedicated to tackling one of the most pressing questions in franchising: How do we create standout experiences for customers and franchisees alike? Here are our top takeaways from this year’s event: ### 1️⃣ In Uncertain Times, Strong Relationships Win Many speakers tackled the current economic pressures head-on. Darrel Johnson reminded us that U.S. consumer spending is tightening, debt is rising, and it’s more expensive than ever to acquire new customers — making customer retention and franchisee trust critical priorities. Sarah Davies captured it best: _“The franchisee-franchisor relationship is pivotal. Protect the brand first, but remember — it’s not what you say, it’s what they hear.”_ Clear, simple communication, especially when rolling out new tech or programs, builds trust and engagement. ### 2️⃣ Growth Starts with Happy Franchisees Healthy margins and steady growth depend on strong franchisee relationships. The consensus? A franchisee who feels informed, supported, and heard is more likely to deliver an exceptional local experience. Speakers from Edible Brands highlighted that cross-functional collaboration — where teams break silos and align around shared goals — is a powerful growth driver. Weekly company huddles, “sprint” teams, and a culture of accountability were all mentioned as tools to keep everyone rowing in the same direction. ### 3️⃣ Customer Experience Needs to Balance High-Tech and Human Touch Automation, AI, and QR codes can improve speed and efficiency — but many warned not to lose sight of human connection. As Valarie Eichorn put it, _“Automation should enhance human connection, not replace it.”_ Personalization is no longer optional — it’s expected. Brands like Canine Resorts and MassageLuxe are tapping into community events, personalized offers, and emotional storytelling to stand out in crowded markets. ### 4️⃣ Data Should Drive — But Not Complicate — the Experience Another big theme: data-driven insights help brands and franchisees make better decisions, faster. Kristin shared how setting clear benchmarks motivates franchisees and helps them see how they stack up against peers. At the same time, the takeaway was clear: keep it simple. Mitch Cohen noted that the most effective rollouts are one page long — complicated strategies don’t stick. _“Don’t send me a novel… make sure that strategy is simple.”_ ### 5️⃣ AI is Coming for the Back Office — And That’s a Good Thing AI’s role in franchising is growing, but many brands are still finding their footing. From handling calls at 2 AM to pulling real-time KPI snapshots for franchisees, AI is freeing teams to spend more time on what matters: building relationships and delivering standout experiences. However, speakers like Doug Knox reminded attendees to protect proprietary information when using open AI platforms — and to make sure the culture is ready for tech adoption from day one. ### Final Thoughts If there’s one thing we’re bringing back to the Voxie team, it’s this: connection is your competitive advantage. Whether it’s through better tech, clearer data, or simply asking _“How can we help you succeed?”_ — franchisors and franchisees alike win when they lead with trust, transparency, and a little human touch. Big thanks to everyone we met at FCXC 2025. Let’s keep the conversation going — see you next year! --- # SMS Marketing List Growth & Management > An overview of how to grow, manage, and segment SMS marketing lists—covering strategies for collecting phone numbers, choosing the right incentives, and using tools like Voxie to organize and optimize subscriber engagement. - Published: 2025-06-18 - Category: SMS, Best Practices - Canonical HTML: https://www.voxie.com/blog/list-growth-and-management/ --- Whether you’ve just started promoting your brand via text marketing or have been doing so for over five years, one universal truth remains—your program’s potential is only as strong as the strength of your SMS subscriber list. Even with a powerful enrollment incentive like a loyalty program, the "build it and they will come" mindset doesn’t hold up. You need to actively grab customers' attention by boosting awareness, maintaining engagement with your followers, and sustaining subscriber growth rates that exceed churn levels. ## Strategically Choose the Incentive You’ll Offer Customers In the retail and food industries, most customers won’t share their phone numbers without a compelling reason. It’s up to you to offer an incentive that drives SMS list sign-ups. There are plenty of options, including launching a loyalty program, offering discounts on current purchases, waiving shipping fees, or providing early access to new products. But don’t choose the hook randomly. Instead, base your decision on: - **Competitive analysis** - if you offer 5% off the recipient’s next purchase and everyone else offers 15%, expect slow growth for your SMS list. - **Past sales performance Turn to your historical data to determine what kinds of incentives previously led to heightened interaction. Perhaps it was a generic discount or perhaps complimentary perks or raffle enrollment that drew the most excitement.** - **Market research and buyer personas Different audiences will naturally be enticed by different types of deals. For example, as suggested by** [**Lightspeed**](https://www.lightspeedhq.com/blog/consumer-behavior-by-generation/)**, younger adults may be most motivated by free, expedited shipping while older generations may appreciate an upfront discount more.** - **Seasonality No doubt, you’ve noticed shifts in customers’ preferences based on the time of year, so why not use these insights to shape the kinds of incentives you use to grow your SMS list?** - **Survey customers and the sales teams that work with them If you're unsure whether a 15% discount or a complimentary gift would be more motivating for SMS list sign-ups, why not ask the people who know best? Survey your current followers on SMS and other outreach channels, and consider posting the question on social media to gather even more feedback. Additionally, consult with trusted sales team members and franchisees who interact with customers daily and can provide valuable insights.** ## Ideas for How to Collect Phone Numbers For SMS Marketing Once your SMS setup is in place and your “bait” is carefully selected, the next step is to drive awareness to your enticing offer. There are several tactics at your disposal, including: ### In-store signage with QR codes In-store signage with QR codes helps build SMS marketing lists by providing an easy opt-in for customers already engaged in shopping. Place QR codes on shelf tags, prompting sign-ups for exclusive deals, or on checkout counters offering an immediate discount for joining. Here’s an insider tip—use different QR codes to delineate the type of promotion and placement. This way, you can learn which promotional efforts yield the greatest rewards and which tend to be overlooked by patrons. ### Point of sale verbal interactions A simple line like, “Would you be interested in joining our Rewards program and getting 15% off today’s purchase?” could be enough to pique the interest of shoppers as they hand over their credit card. Train sales employees on how to effectively present such programs, including answering questions like, “How will you use my phone number?” and “How do loyalty points work?” ### Website pop-ups Website pop-ups are an effective way to grow your SMS list, especially when used to highlight enticing, immediate rewards for customers. The design, placement, and verbiage of the pop-up will directly impact your ability to collect customers’ phone numbers. With this in mind, we suggest: - Partnering with an experienced designer and ensuring [they follow pop-up best practices](https://www.nngroup.com/articles/popups/) - Track [metrics related to both text subscriber sign-ups and site engagement](/blog/quantify-campaign-results/); growing your SMS list shouldn’t come at the expense of your site experience - Consider using UX software that lets you watch actual footage of visitors interacting with your pop-up, helping you identify potential friction points and optimize for better engagement ![Website pop-up example to track member sign up](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1752596482/blog/nested-1752596482141.png) ![Website pop-up to entice customers to join a loyalty program](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1752596483/blog/nested-1752596483017.png) ### Website homepage copy For all the advantages website pop-ups offer, they’re not without their downsides. Mainly, they can be intrusive, potentially disrupting the user experience and leading to higher bounce rates. Additionally, they work best when tied to incentives that offer immediate value to the SMS subscriber, such as free shipping on their current order. For these reasons, some brands opt to promote loyalty programs and similar incentives with eye-catching homepage copy or a banner, both which commonly lead to a designated page for collecting phone numbers for your SMS marketing. ![Jimmy John’s Freaky Fast Rewards program offers perks like free sandwiches, VIP previews, and birthday surprises.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1752596485/blog/nested-1752596484478.png) ![Cheesecake Factory’s new rewards program gives members access to reservations, complimentary slices, and exclusive offers..](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1752596486/blog/nested-1752596485772.png) ### Host a contest in which customers must subscribe to enter This tactic for growing your SMS subscriber list can be promoted through in-store signage, social media, email campaigns, or website content. However, live events—such as shows or happy hours—are often the most effective venues for this strategy. Why? These occasions allow you to capture everyone’s attention with a quick 30-second announcement. Plus, since all participants enter at the same time, you can provide instant gratification by announcing the winner on the spot. ### Enroll the help of local influencers Just starting out with SMS? Give your subscriber list an early boost by enrolling the help of influencers. They can spur their followers to text a keyword to subscribe and receive an immediate discount on their next purchase. ## Important Best Practices to Follow When Collecting Phone Numbers - **Texting customers without their consent is illegal so ensure you have legitimate opt-ins in place. Always provide clear information about what subscribers can expect and make it easy for them to opt out at any time. For a fuller explanation, check out our** [**TCPA compliance checklist**](/blog/tcpa-compliance-checklist-sms/)**.** - **Clearly state the specific kinds of texts subscribers will receive. Will recipients be sent codes for early access to upcoming product releases? Weekly fitness tips? Limited-time promo codes? Not only does clearly defining such details help entice subscribers but also prevents future drop-offs in participation rates.** - **Make joining your SMS list as simple as possible, ideally a one-step process. Examples include:** - Filling out a simple online form field with the person’s phone number - Texting a word to a number - Scanning a QR code - **Encourage direct mail and email marketing contacts to enroll in SMS as well. For example, a mailed catalog invites a relaxed browsing experience that sparks interest, while SMS delivers limited-time deals that turn that interest into action. The takeaway? Maximize engagement by encouraging customers to opt into multiple touchpoints. While** [**email isn’t necessarily dead**](/blog/is-email-marketing-effective/)**, it’s not always the best vehicle for certain marketing messaging.** ## Managing Your SMS Marketing Lists to Optimize Engagement ### Subscriber Sub-Groups Through Data Imports and Automation SMS 101 may entail sending the same text blast to all your customers, but marketing pros should know better. After all, the more you can align the messaging—and localize the sending telephone number—to the individual recipient, the more likely they are to engage! We’ve written plenty on this subject in articles like [Personalized SMS Marketing – Maximizing its Potential](/blog/personalized-sms-marketing-mass-text-messages/) but the first step to making all this possible is establishing clear sub-groups within your SMS subscriber list. Ways you can divide and build your SMS marketing lists include: - Closest franchisee location - Purchase frequency and average order value - Preferred product types - Gender - Loyalty program status - Interactions with texts and other marketing content - Sign-up source - Past satisfaction survey responses - Event participation - Past history of appointment tardiness Ideally, organizing your subscribers into SMS marketing lists would not be manual, but rather an automated through real-time data sharing through tools like Voxie. For more tips on how to organize your SMS subscriber lists to maximize results, read [Effectively Segment SMS Lists - Tactics for Greater Engagement](/blog/effectively-segment-sms-lists/). ### Remember to Refine SMS Marketing Subscriber Lists Your SMS software should automatically remove any subscribers who opt out, but that’s just one aspect of regular list refinement you should be doing. Tools like Voxie make it possible to automate such SMS list management tasks as: - Automatically removing invalid or duplicate phone numbers - Moving inactive subscribers to lists designated for “win-back” or lower contact frequency - Adding SMS subscribers to new lists based on up-to-date purchase behavior - Changing loyalty program enrollment status ### SMS Software Criteria for Optimal SMS List Management Your choice of SMS software directly impacts the ease and sophistication with which you can organize and manage your marketing subscriber list. When weighing your options, keep a close eye out for: - **Software that specializes in SMS, specifically** - While there are plenty of broader direct marketing tools that include SMS, the lack of specialization ultimately means limited supporting features. - **SMS that enables bespoke integrations with other components of your tech stack** - Your chosen SMS should connect with your CRM, e-commerce platform, and other marketing tools to help automate workflows and keep your subscriber data up to date. - **In-depth reporting at both the campaign and sublist level** - Robust SMS analytics let you track performance not just overall, but also for specific segments or sublists so you can refine your approach with greater nuance. - **If you’re a franchise or multi-location business, list management that mimics your organizational structure** - Opt for software that allows you to create and manage lists by location or franchise. This makes it easier to send relevant messages to the right audience and maintain brand consistency across locations. - **Automated compliance enforcement Ensure the software includes built-in compliance tools, such as opt-in/opt-out list management and SMS message archiving.** ## Franchises Can Perfect SMS List Management With Voxie Voxie designed our SMS platform with robust list segmentation features, making it easy for users to organize and target their audiences effectively. We developed these capabilities specifically with franchises in mind, understanding the unique needs of multi-location businesses. With Voxie, you can group your SMS marketing lists by location and franchisee owner, allowing for tailored messaging and streamlined reporting. This structure not only simplifies customization but also ensures that each franchisee can manage and communicate with their own marketing lists independently, without accessing or viewing the lists of other franchisees. To learn about this and related capabilities, schedule a demo of the Voxie SMS platform. --- # SMS vs. Push Notifications - Cost, UX & More > A comparison of SMS and push notifications across cost, engagement, customer experience, and ease of use—highlighting the strengths, limitations, and best use cases for each to help marketers choose the right channel for their goals. - Published: 2025-06-18 - Category: SMS, Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-vs-push-notifications/ --- # SMS vs. Push Notifications - Cost, UX, and More A well-timed, well-crafted message delivered to a mobile device can spur user action, such as making a purchase, visiting the nearest store location, or interacting with marketing content. SMS and push notifications have many shared strengths: they reach users directly, enable personalized messaging, and excel at delivering time-sensitive information. Yet, crucial differences set them apart. Below, we break down push notifications and SMS to help brands decide which channel best supports their marketing goals. ## SMS vs. Push Notifications – Required Customer Interaction ### SMS vs. Push Notifications - Initial Enrollment SMS requires someone to provide their phone number to subscribe for future text messages. This can be done numerous ways, such as filling out a web form, texting a keyword to a short code, signing up in person at a retail location, or entering their number during an online checkout process. Getting customers to enroll in push notifications isn’t quite as straightforward, as they generally fall into one of two categories: app-based or web-based. While both types can function on mobile devices, app-based notifications are by far the more popular option. In fact, the term “mobile push notifications” is near-synonymous with app-based push notifications due to their widespread use. Moreover, as noted by [MobiLoud](https://www.mobiloud.com/blog/web-vs-native-app-push-notifications-for-ecommerce), app-based push notifications generally perform better than their web counterparts, across the board. More specifically, they have higher opt-in rates, delivery rates, and engagement rates. Therefore, for the sake of comparing SMS vs. push notifications, we will be referring to app-based push notifications moving forward. ### SMS vs. Mobile Push Notifications - Engagement Rates Different resources have different statistics for the engagement rates of push notifications. However, even [the highest estimate of 90%](https://wisernotify.com/blog/push-notification-stats/) doesn’t rival SMS’s established open-rate of 98%. The main difference between push notifications and text marketing is how they appear on the screen. Push notifications appear without any interaction from the person while SMS marketing requires the person to click-to-open. While this extra step for SMS could be seen as a minor inconvenience, it also gives recipients the flexibility to open messages at a time best suited for them. Additionally, because subscribers can choose if and when to read these messages, brands can send a higher volume of texts compared to push notifications without appearing heavy-handed or intrusive. [AppMySite](https://www.appmysite.com/blog/mobile-app-push-notifications-guide/) actually compiled the estimated push notification open-rates across industries, referenced below. **The industries with the highest open-rates for push notifications were Business/Finance and Entertainment. Among the lowest were** [**Retail**](/blog/grow-retail-revenue/)**,** [**Food & Delivery**](/blog/qsr-marketing-tactics/)**, and** [**Services**](/industries/franchise/services/)**, all which seem much better suited to SMS.** ![image](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1750773881/blog/nested-1750773880931.png) ### SMS vs. Push Notifications - Abandonment Rates [Appcues](https://www.appcues.com/blog/mobile-app-user-retention) shares some eye-popping statistics that may have you thinking twice about investing in app-based push notifications rather than SMS. - Only 9.4% of app users revisit the app after the initial download - 90-days post download, 71% of app users delete the app completely When theorizing as to why, author Jonathan Kim notes that people are inherently suspicious of apps, especially when it requests access to other parts of the phone. Moreover, people like to keep their phones streamlined and will often delete apps as a way of freeing up storage and data. The average unsubscribe rate for SMS programs isn't as clearly established as the rate of app deletions, although SMS unsubscription is definitely much lower. Furthermore, if your SMS unsubscribe rate starts to increase, adjusting your strategy requires significantly fewer resources than redesigning app features. ### When Does an App Even Make Sense As highlighted in our guide, [Types of Messages—SMS, RCS & More](/blog/types-of-messages-sms-rcs-and-more), an app only makes sense for certain kinds of companies. These generally have a business model that: - Encourages customers to make purchases a few times a month or more - Requires customers to have an account - Involves a significant portion of customers who schedule services or place orders in advance - Has a successful loyalty program For example, a fitness center could be an excellent candidate for an app, through which customers could sign-up for classes and even track their own fitness journey within their profile. On the other hand, a comedy club would find little benefit from an app, as most of their customer base attends only a few times a year and won’t set up membership accounts. ## SMS vs. Push Notifications – Cost Comparison ### Understanding the Costs of Push Notifications When thinking in broad strokes, it's easy to assume that push notifications have greater upfront cost—due to app creation—but sport a free price tag from there on out. While this is partially true, it also ignores some inconvenient truths about running an app. Primarily, they need ongoing troubleshooting and updates, especially to stave off potential security threats. To understand how push notifications vs. SMS costs compare, let’s dive deeper into the numbers. [Business of Apps](https://www.businessofapps.com/app-developers/research/app-development-cost/) breakdown the cost of developing an app as such: - Simple app development cost - $5,000 – $50,000 - Medium complexity app development cost - $50,000 – $120,000 - Complex app development cost - $300,000+ What’s more, someone needs to be responsible for ongoing app maintenance, whether that be a full-time hire or outside developer. [Cleveroad](https://www.cleveroad.com/blog/app-maintenance-cost/) estimates that the basic upkeep of an app to be $5,000 - $15,000 per year. ### Understanding the Costs of SMS Budgeting for the cost of SMS is arguably easier than anticipating the ongoing needs of an app. Voxie charges $0.015 per text message per recipient, with the price increasing to $0.03 for MMS. However, when further breaking down [text message marketing costs and ROI](/blog/sms-roi-and-expected-costs-for-text-marketing/), consider the added expenses tied to growing your subscriber list and team members' time spent managing the program. ## SMS vs. Push Notifications – Ease of Use for Varying Team Members Simply put, sending a marketing text message is straightforward. Platforms like Voxie allow brands to provide access to users in various roles while controlling their permissions within the system. For example, a franchisee can draft a marketing text for their own marketing list, but not for others. Plus, the software can then block the message from being sent until it’s reviewed by a member of the corporate marketing team. Comparatively, push notifications don't easily grant the same widespread access and built-in quality control. ## SMS vs. Push Notifications – Message Versatility While SMS limits your character count to 160, [MMS can achieve much higher with a 1,600 character limit](/blog/mms-in-marketing-how-and-why/). This distinction is important because push notifications grant a maximum of 178 - 240 characters, with the variance based on the phone’s operating system. Moreover, SMS can diversify the links and calls-to-action, such as visiting social media, responding to a text survey, or clicking through to an event page. Push notifications can only drive people toward the app or site sending the message. Similarly, push notifications can only include stagnant preview images, while MMS makes it possible to include GIFs, audio files, and other types of media. ## SMS vs. Push Notifications – Two Way Customer Interactions Apps can be designed to support two-way messaging, but when comparing push notifications to SMS, SMS is generally superior in this regard. ![image](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1750773883/blog/nested-1750773882607.png) Nearly everyone is familiar with how text messaging works, making it easy for users to navigate and retrieve conversations. In contrast, people are less likely to use an app for customer service communication, and divergent app designs can make it difficult for users to find and use two-way messaging features. [**LEARN ABOUT VOXIE’S MESSAGE HUB**](/message-hub/) ## Questions to Consider When Comparing Push Notifications vs. SMS There’s no universally shared answer to the question of whether SMS or push notifications are better. To better understand which route best aligns with your company’s specific needs, ask yourself the following: - Would customers benefit from an app for reasons beyond receiving push notifications? - Do you have the development team or resources to manage the ongoing requirements of an app? - Has your industry generally experienced high or low open-rates for push notifications? - Would you only be sending emergency or urgent messages—good for push notifications—or would you be sharing promos and brand content—ideal for SMS? - Would you find value in 2-way messaging via SMS? ## Additional Reading to Help Build Your Direct Marketing Strategy Selecting the right medium for your marketing message requires a strategic approach, informed by research into your target audiences and the various channels at your disposal. To assist marketing teams in identifying the optimal mix, the Voxie team has developed the following articles: - [Is Email Marketing Still Effective? 6 Alternatives for Comparison](/blog/is-email-marketing-effective/) - [New to SMS Marketing Campaigns? How to Get Started](/blog/get-started-with-sms/) - [Grow Retail Revenue With SMS Marketing](/blog/grow-retail-revenue/) - [Optimize Customer Lifetime Value (CLV) - Your Easiest Path to Increased Sales](/blog/optimize-customer-lifetime-value/) --- # Best Software for QSRs: POS & Other Restaurant Management Tools > A curated guide to the best software tools for quick-service restaurants (QSRs), covering top picks for POS, SMS marketing, workforce management, accounting, inventory, and reservations—each chosen for their ability to streamline operations and scale with franchise needs. - Published: 2025-06-16 - Category: Restaurant, Best Practices - Canonical HTML: https://www.voxie.com/blog/best-software-for-qsrs/ --- Running a quick-service restaurant (QSR) chain or franchise requires more than good food and friendly smiles. Success relies upon convenient payment methods and accurate bookkeeping, effective marketing, fluid workforce management … none of which is realistic to do manually nowadays. The right software can set up your QSR to operate efficiently and, ultimately, thrive. **Some important notes regarding which restaurant software companies we highlighted:** - Often, the platforms actually offer more than one management capability. However, we chose to organize the software based on the capabilities for which they’re most known and praised. - We chose to focus on restaurant software that caters to the specific needs of QSRs or related business models (such as franchises). For certain types of tools—such as those for accounting—there are equally viable options that are intended to serve broader audiences. - It doesn’t matter how well a software platform performs tasks if it doesn’t faultlessly integrate with the other management tools within your QSR’s tech stack. Ideally, the software company would offer hands-on solutions to setting up and stress testing the necessary integrations. Want additional software suggestions and tips? Read [Franchise Marketing Software - Top 9 Tools](/blog/top-marketing-tools-for-franchises/) and [Fresh Marketing Tactics: Quick Service Restaurants (QSR)](/blog/qsr-marketing-tactics/). ## Best Choices for QSR Point-of-Sale (POS) Software ### [Square](https://squareup.com/us/en/restaurants/quick-service) QSR software commonly centers around POS functionality, with numerous well-established providers like PayPal and Oracle in the market. However, for QSRs, we believe [Square](https://squareup.com/us/en/point-of-sale) is well worth your consideration. This POS software stands out for its speed and versatility, reliably operating on numerous devices and integrating well within an existing tech stack. Moreover, despite its extensive range of features, the interface requires minimal onboarding. Square is particularly practical for smaller QSRs, offering a free version that bundles several operational and marketing features within its platform, making it an excellent choice for restaurants looking to limit software expenses. The primary drawbacks are that its pricing model becomes less affordable as businesses scale, and emergency support is difficult to obtain for users not on higher-paying plans. However, when comparing reviews of different POS software companies for QSRs, the winner is clear: Square has garnered more positive feedback than any other provider. ## Best Choices for SMS Marketing Software for QSRs ### [Voxie](/) SMS is transforming the quick-service restaurant (QSR) landscape. Restaurants can leverage this channel for order and pickup notifications, promotions of exclusive sales, collecting customer feedback, and keeping audiences up-to-date on their loyalty program status. The right software unlocks the full potential of SMS for QSRs. With this in mind, Voxie designed its text messaging platform specifically for franchises and multi-location businesses, offering features that QSRs will find helpful, including: - Automated list segmentation - Sophisticated personalization capabilities - Drip campaign sequences - Reinforcement of text templates and chains of approval - 2-Way texting powered by Conversational Intelligence Marketing teams can monitor SMS performance at both the individual QSR location or campaign level, as well as at a larger scale. Moreover, Voxie integrates with other QSR software—such as your POS and rewards program platforms—to further improve automated interactions with individual customers. [**LEARN MORE ABOUT VOXIE FEATURES**](/features/) ## Best Choices for Workforce Management Software for QSRs ### [PNI](https://www.pnihcm.com/qsr-management) PNI can best be described as a human capital management tool geared toward fast-paced small businesses. Many of the platform’s capabilities cater to the day-to-day team management needs of quick-service restaurants and similar businesses, such as: - Data-backed staffing recommendations based on QSR business trends - Automated schedule generation and adjustments - Centralized HR portal for team members One reason we think it’s among the best workforce management software providers for restaurants? Its easy-to-use interface and nuanced user management levels allow team members to swap shifts, see payroll, receive notifications, and more. All this enables restaurant staff to access information they care about and change shifts without overloading management. Other reasons this is among the best software choices for a restaurant? PNI’s customer service and onboarding receive glowing marks from users. To quote one reviewer from [G2](https://www.g2.com/products/isolved-by-pni-hcm/reviews) - “The system's flexibility is a significant advantage. PNI\*HCM allows us to customize our payroll settings to fit our company’s specific needs, including different pay schedules, tax requirements, and benefits management. This has reduced our time managing these tasks, allowing us more bandwidth for strategic initiatives.” ## Best Choices for Accounting Software for QSRs ### [Restaurant365](https://www.restaurant365.com/) While this QSR software offers numerous functions, Restaurant365 truly excels for its accounting and banking capabilities. This tool consolidates diverse accounting functions into its cloud-based dashboard including: - Unifying of revenue tracking from different ordering platforms - Automating dispute handling - POS integration for real-time bookkeeping and enhanced accuracy - Automatic depreciation reports - Revenue forecasting While its accounting and financial management features are undoubtedly comprehensive, reviewers have differing perspectives on the steepness of the learning curve. However, there’s a general consensus that the aggregations and automations within the platform can save QSRs time in the long run. ## Best Choices for Inventory Management Software for QSRs ### [Gofrugal](https://www.gofrugal.com/restaurant/chain-management/qsr-restaurants.html) GoFrugal aims to centralize operations and inventory management into a single software platform, even when managing multiple restaurant locations. This tool makes inventory management realistically scalable by enabling actions such as standardizing recipes, automating inventory ordering and tracking, and facilitating stock transfers. Other software features sure to win over restaurant owners include automated sales trend analysis, waste tracking, and the calculated recipe costs based on individual ingredients pricing. Additionally, the platform allows administrators to set different access levels for users based on their job role. Reviewers frequently comment that this QSR software is easy to use and that the support team is proactive and helpful. As [stated by one reviewer](https://www.capterra.com/p/71693/GoFrugal-POS-Software/reviews/), “The first benefit one will notice while using this software is its ultra short learning curve with easy to use features and a host of options to choose from. This is just the beginning, pros also include good support from their assure care team and a timely resolution of the reported issues in most of the cases. There is also an added benefit of development support for any customisation or personalisation requirements. The HQ portal consists of a host of analytics and reporting tools to ease MIS and business intelligence needs.” ## Best Choices for Restaurant Reservation Software ### [Resy](https://resy.com/resyos/) We’ll cut to the chase—Resy offers restaurants a lot! Better still, Resy this software company essentially lets you build out your own package, enabling you to skip paying for features already covered by other components of your tech stack. **Software features restaurants may appreciate include:** - Reporting that addresses multiple locations - Tracks customers’ interactions across multiple visits to establish profiles - Automated conversion of wait-list entries into reservations when someone cancels - POS integration that is generally smooth - Easy-to-use floor plan mapping - Assign multiple reservation types - Anonymous survey creation ## Ready to Boost Your QSR’s Bottom Line? Learn With Voxie An SMS designed to meet the needs of franchises and multi-location businesses, Voxie empowers QSRs to both improve and automate SMS promotions. Other reading that can assist with growing your restaurant include: - [Localize SMS for Targeted Marketing](/blog/localize-sms-for-targeted-marketing/) - [Optimize Customer Lifetime Value (CLV) - Your Easiest Path to Increased Sales](/blog/optimize-customer-lifetime-value/) - [Reducing No-Show Rates - Strategies and Tools](/blog/reducing-no-show-rates/) - [SMS Playbook to Operate and Grow Your Franchise System](/blog/sms-marketing-playbook-for-franchise/) **Think there’s a deserving QSR software company excluded from the list? Let us know—email** [**aleksandra.spiric@voxiechat.com**](mailto:aleksandra.spiric@voxiechat.com) --- # The Architect of Product: How Seba Putrino Helped Shape Voxie from the Inside Out > Discover how Seba Putrino, Voxie’s Director of Product Management, built a scalable, franchise-first SMS platform by leading with strategy, user empathy, and product clarity. - Published: 2025-06-04 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/seba-putrino-interview/ --- When Voxie’s Director of Product Management, Seba Putrino, talks about building great products, he rarely starts with code. Instead, he begins with clarity—the kind that only comes from years of navigating chaos and learning how to lead through it. “I’ve learned not to die on a hill,” Putrino says. “You can’t have all the answers in product. You have to be open — the best ideas come from listening.” That mindset has helped shape Voxie’s product team into a high-functioning, strategy-first engine. But Putrino’s journey to get here didn’t follow the typical Silicon Valley script. And that’s exactly what makes his perspective so valuable. ## A Career in Product, Born from Telecommunications Putrino, who was born and raised in Argentina, started his career in telecommunications. He helped launch the first public cloud in South America with telecom giant Claro, and fell in love with product work in the process. “I didn’t care what the product _was_,” he says. “I just wanted to build it—shape it, price it, launch it. I was hooked.” From there, he moved to EY, one of the world’s largest professional services firms, where he helped architect a global internal development platform. What started as a two-person initiative grew into a 450-person engineering and product organization. Putrino led product, deploying tools across continents, coordinating with compliance teams, and establishing best practices in modern development environments. Later, at customer experience company Medallia, he made what he calls a “strategic downgrade” — stepping into a senior product manager role to get closer to the end user. “I’d spent years building platforms that were powerful but buried behind layers of enterprise process,” he says. “I wanted to create something people could see, feel, and actually use.” That decision eventually led him to Voxie. ## Building from the Ground Up at Voxie Putrino joined Voxie as a senior product manager four years ago. At the time, the company was still defining what its product process should look like. “There was a lot of jumping between priorities, chasing new ideas,” he recalls. “But over time, we built trust. We developed a rhythm.” Today, Voxie’s product development engine runs with the kind of clarity and consistency most startups only dream of. That shift, according to Putrino, came from two things: steady leadership and a clear goal. “When leadership commits to a strategy and doesn’t pivot at every turn, teams can actually _build,_” he says. “That consistency allowed us to create something real.” Now, as Director of Product Management, he leads cross-functional teams that span UX, engineering, and strategic planning. His fingerprints are on everything from Voxie’s Franchise Hub to the company’s evolving integration roadmap. ## Designing for Evolution; Not Just Execution What sets Putrino apart isn’t just his experience; it’s how he thinks. He lights up when talking about the earliest stages of product ideation. “I love figuring out the core need,” he says. “What’s at the center of the onion? What are we really solving for?” But he’s equally energized by what happens when an idea leaves the whiteboard. “The engineering handoff is one of the richest parts of the process,” he explains. “You see your concept evolve, sometimes radically, into something better than what you imagined. That’s when it gets exciting.” That flexibility is central to his leadership style. “I focus on building. If an idea is good, it should stand on its own.” ## Eyes on What’s Next Putrino is already thinking about the future. One trend he’s watching closely is the evolution of messaging, particularly as it expands beyond SMS. “In the U.S., SMS still dominates. But if Voxie grows internationally, we’ll need to support platforms like WhatsApp and other messaging tools,” he says. “We’re actively researching that.” He’s also focused on functionality that reflects the realities of the franchise world — like support for multi-location owners. “A single franchisee can run ten stores. Our product has to reflect that complexity,” he notes. And as always, he’s keeping tabs on integrations. “It’s not just about features. It’s about how systems talk to each other and how easily brands can act on their data.” ## A Central Role for SMS While other channels may grow, Putrino sees SMS continuing to play a critical role in franchise communication. “Franchises can—and will—consolidate all customer communication through SMS,” he says. “Marketing, customer service, order updates, even support tickets. It’s fast, it’s personal, and it works.” That belief drives his product philosophy. Make it simple. Make it scalable. Make it real. “At the end of the day,” Putrino says, “my job is to make sure we’re solving the right problem—for the right person — in the best way we can.” And with Seba Putrino at the helm, Voxie’s product is doing just that. --- # How Shane Welch Is Redefining Customer Experience with Empathy, Process, and Purpose > Shane Welch is redefining customer experience at Voxie by combining empathy, process, and automation to create more personalized and impactful customer journeys. - Published: 2025-06-04 - Category: Best Practices, Company News, Consumer Services - Canonical HTML: https://www.voxie.com/blog/shane-welch-redefining-customer-experience/ --- ## How Shane Welch Is Redefining Customer Experience with Empathy, Process, and Purpose Before Shane Welch led customer experience at Voxie, he ran a photography business—one that started with a muddy camera discovered in the woods when he was 16. “That moment sparked everything,” Shane says. “I turned it into a career, shooting gigs around the world and building a business from the ground up.” What he didn’t realize at the time was that his passion for building—systems, relationships, strategies—would become the defining thread in his second career. After a decade behind the camera, Shane transitioned into tech, joining Zipwhip as an account executive. With no formal sales background, he quickly became one of the company’s top performers, known for his ability to scale relationships and create repeatable systems. That success earned him a spot on Zipwhip’s newly formed customer success team, where he helped build onboarding, support, and mid-market functions from scratch. When Twilio acquired the company and announced the shutdown of Zipwhip’s software platform, Shane led the customer migration strategy—partnering with a small group of trusted platforms to guide tens of thousands of customers to their next solution. One of those platforms was Voxie. “Everything our customers said they wanted—automated journeys, franchise flexibility, local number routing—Voxie had already built,” Shane says. “It was the platform we wanted to be.” So when Voxie began looking for a new customer success leader, Shane was a natural fit. On his very first day, he was asked to take on more than just customer success—he was also tapped to oversee onboarding and support, as well as help shape Voxie’s broader customer experience strategy. “I’ve always loved building,” Shane says. “Whether it’s a customer journey, a process that improves retention, or a better handoff between teams—if it’s broken or missing, I want to fix it.” But leadership, for Shane, is as much about learning as it is about building. “I learn from my team every day,” he says. “Titles don’t matter. Everyone’s perspective is valuable, and the best outcomes come from collaboration. We challenge each other, we listen to each other, and we all get better.” One of the biggest shifts he’s driven at Voxie is formalizing the team’s structure—assigning accounts based on vertical expertise and segment complexity. “Melissa focuses on franchise, Dan on mid-market, Maggie on strategic accounts. That alignment means better outcomes, faster ramp, and more value for the customer.” He’s also helped scale Voxie’s digital engagement strategy—moving beyond manual touchpoints to more intelligent, automated journeys. “We’re thinking about SMS as part of a larger ecosystem,” Shane explains. “It’s not just a tool for sending LTOs. It’s about mapping out a full customer journey based on behavior, preferences, and context.” That could mean sending a reactivation offer to a customer who hasn’t visited in 30 days. Or highlighting a menu item a customer has never tried. Or welcoming new subscribers with content tailored to their past purchases. “SMS is the most powerful channel franchises have—but only when it’s personal, timely, and connected to the bigger strategy,” he says. Looking ahead, Shane believes franchises must invest in community—both physical and digital. “People want to shop where they feel seen,” he says. “That means showing up to the local farmer’s market, yes—but also sending the right message at the right time. SMS can’t replace real connection, but it can reinforce it.” For Shane, that’s what leadership in customer experience is all about: empathy, process, and purpose. “At the end of the day, people remember how you made them feel,” he says. “My job is to make sure our customers feel supported, understood, and set up to win.” --- # Inside the Mind of Voxie’s Product Chief: How Tim Hitchner Uses Data, Empathy, and SMS AI to Revolutionize Franchise Tech > Voxie’s VP of Product, Tim Hitchner, leverages a customer-first mindset, deep cross-functional experience, and AI-driven insights to build SMS tools that solve real problems and drive measurable growth for franchise brands. - Published: 2025-06-04 - Category: Thought Leadership, Best Practices - Canonical HTML: https://www.voxie.com/blog/tim-hitchner-sms-tools-for-success/ --- When Tim Hitchner talks about product, he doesn’t start with software. He starts with people. “My journey has always centered around improving the product,” he says, “even when I wasn’t officially in a product role. I just kept moving closer to the core — figuring out what people really need, and how to make sure what we’re building actually solves their problems.” Now VP of Product at Voxie, Hitchner is doing just that. The Atlanta-based SMS platform — purpose-built for franchises — is growing fast, and at its helm is a leader who’s spent more than a decade navigating the full customer lifecycle. From consulting and customer success to solution engineering and onboarding, Hitchner has quietly accumulated a rare 360-degree perspective — and he’s now applying it where it matters most: product strategy. ## From Consulting to Conversion Hitchner began his career at Athenahealth, where he worked with healthcare organizations to optimize workflows in the wake of new electronic documentation regulations. It was a time when physicians were adjusting to unfamiliar systems — and struggling to maintain patient volume. “If you could save four minutes per visit on documentation,” Hitchner explains, “that meant doctors could see more patients, make more money, and run a healthier business. That was the first time I saw how big an impact you could have by fixing small inefficiencies.” That detail-oriented, systems-first mindset became a hallmark of Hitchner’s approach. Later, at Patientco — a healthcare startup focused on digital billing — he transitioned into customer success and analytics, and had his first encounter with the potential of text messaging. “We sent a bill by text, and five minutes later, it was paid,” he says. “I remember thinking, ‘Okay, this changes everything.’ That was the moment I understood texting wasn’t just a communication channel — it was a revenue engine.” ## Building a Product Career in Reverse Most product leaders rise up through engineering or design. Hitchner, however, took a different route — working backward from the post-sale experience to pre-sale strategy, before stepping into product. “When I was Customer Success Manager, I saw firsthand what causes customer frustration after signing,” he says. “I’ve experienced the friction caused by product gaps during onboarding, and in solution engineering, I learned exactly what customers need in order to realize value. All of those experiences influence how we build our product today—because I’ve been the one answering the tough calls when expectations weren’t met, and seen how quickly trust erodes when you don’t deliver on what was promised.” It’s an unconventional path, but one that uniquely equips him to solve the challenges Voxie is tackling. His deep understanding of the customer journey—across solution design, onboarding, and support—gives him a clear view into what both franchisees and corporate teams need from a messaging platform. “Franchisees need tools that work out of the box and move the needle for their business, and corporate needs the ability to add guardrails that protect the brand voice, ensure compliance, and control spend,” Hitchner says. “Solving for that tension is at the heart of everything we’re building.” ## Putting the Product to the Test For Hitchner, building product isn’t just about shipping features — it’s about proving they create **real** results. He gets deeply involved in analyzing the impact of Voxie’s product — not just to report results, but to pressure-test them. Rather than relying on basic ROI metrics, he looks at baseline customer behavior to understand what’s truly driving incremental revenue — separating the impact of marketing efforts from what would have happened organically. It’s an approach grounded in empathy for customers who are often skeptical of marketing attribution, and it’s a mindset that reflects how he leads product at Voxie: not just building tools, but building confidence that those tools drive measurable growth. ## Keeping His Eye on What’s Next Hitchner is always on the lookout for ways AI can drive real value — not just hype. “At Voxie, we’ve already leveraged AI for content generation, auto-responders, and conversational sentiment analysis,” he says. “But where I think AI can make the biggest difference for franchise brands is in analytics.” With thousands of locations often running their own local SMS campaigns, AI can help surface patterns and insights that would be impossible to spot manually. From categorizing campaigns by use case, to benchmarking performance across locations, to identifying top performers — AI becomes a force multiplier for learning and optimization across the network. He’s also keeping an eye on the steady evolution of SMS into RCS (Rich Communication Services), especially as U.S. carriers increase their support. “We’re not a WhatsApp country,” he says. “SMS isn’t going anywhere — but it is getting smarter. Brands are going to keep investing in it, and we’re focused on helping them get more value from every message.” ## Leading with Empathy — and Experience For all his talk of metrics and strategy, Hitchner keeps returning to something less quantifiable: empathy. “Each role in my career has taught me something about the people on the other side of the room or screen,” he says. “The doctor who just wants to see more patients. The health system trying to accelerate revenue. The franchise brand who’s juggling ten things and needs a text campaign to just _work._ My job now is to build products that make their lives easier.” It’s a product philosophy grounded in firsthand experience — and the kind of leadership that doesn’t just think about the user, but understands them. To hear more from Tim, firsthand, read [Overcoming SMS Challenges for Franchise Service Brands](/blog/overcoming-sms-challenges-for-franchise-service-brands/) and [TCPA Compliance SMS Checklist for 2025](/blog/tcpa-compliance-checklist-sms/) --- # Appointment Reminder Texts - Sample Templates & Tips > Explore expert tips and sample appointment reminder text templates to reduce no-shows, boost confirmations, and craft effective SMS reminders tailored to your business needs. - Published: 2025-05-20 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/appointment-reminder-texts/ --- As highlighted in [Reducing No-Show Rates - Strategies and Tools](/blog/reducing-no-show-rates/), appointment reminder texts are the single most effective method for boosting attendance. This holds true regardless of your industry—whether you run a medical practice, hair salon, or home repairs business. However, simply sending a text isn't enough; there are right and wrong ways to execute this strategy. In this guide, we'll explain the essential information your appointment reminder text templates should include, provide real-world samples, and highlight related best practices to maximize attendance and minimize no-shows. ## When to Send (and How Often) to Send Appointment Reminder Texts Strategic timing is key to maximizing the effectiveness of appointment reminder texts. Consider implementing a multi-stage approach: - **One week out -** Sending an initial reminder a week in advance provides recipients ample time to rearrange their schedules and plan transportation. This also benefits your business, as it allows for earlier notice of cancellations or rescheduling requests. - **2-3 days in advance -** This timeframe hits the "sweet spot," providing sufficient advance warning without the reminder fading from recipients' memories. - **"Evening before" for morning appointments and "morning of" for afternoon appointments -** This final reminder serves as a last-minute alert for your more disorganized clients. It also provides a convenient opportunity to include pertinent information, such as your address, directly at the top of their inbox. ### Tips for Optimizing Your Reminder Strategy - **Leverage SMS drip campaigns -** Advanced text marketing systems like Voxie enable [SMS drip campaigns](/blog/sms-drip-campaigns/). Encourage recipients to confirm their appointment a few days in advance; those who don't respond can receive additional reminders compared to those who confirm. - **Perfect your timing based on data -** The guidelines above are broad recommendations. Continuously analyze your data to refine your timing and frequency for optimal results. - **Consider increasing frequency based on no-show rates -** If your no-show rate remains high, consider adding another reminder to your drip campaign or experimenting with different sending times. - **Remind about cancellation fees -** If you charge customers a fee for no-shows, send a reminder text right before the cancellation deadline to give them one last chance to cancel penalty-free. - **Address tardiness issues -** If tardiness (rather than complete no-shows) is a problem, consider sending a text one hour before the appointment to allow recipients to alert you of their status if they are running late. ### Real-World Sample Appointment Reminder Text ![Example of a “morning of” appointment reminder text message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1747749319/blog/nested-1747749317926.jpg) ## Essential Information to Include in Your Text - Recipient's Name (if applicable) - Appointment Date & Time - Business Name & Location - Confirmation or Rescheduling Option – Provide a way to confirm, reschedule, or cancel (e.g., “Reply YES to confirm”) - Important Instructions – Mention anything they need to bring or prepare ### Sample Appointment Reminder Text ![Example of a reminder text message that includes important information like the facility time, date, time, and preferred arrival time.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1747749320/blog/nested-1747749319684.jpg) ## Additional Points for When You Craft Your Reminder Texts ### Previous No-Shows Should Automatically Receive Additional Reminders Let's face facts—some clients are naturally less organized than others and would benefit from extra reminders. To accommodate these clients and minimize repeat no-shows, consider implementing a system that automatically assigns additional reminders to individuals with a history of missed appointments. Advanced text marketing tools like Voxie enable the automatic grouping of clients based on past text interactions or information provided through third-party software integrations, making it easy to identify and target previous no-shows with a more robust reminder schedule. ### Test Different Appointment Reminder Text Templates and Response Commands While the overall appointment attendance rate is the ultimate measure of success, you can also gauge the effectiveness of your text reminders through other metrics. Prompt recipients to confirm their attendance and closely monitor response rates. Conduct A/B testing with different language variations within your reminder templates to identify a clear winner in terms of engagement and confirmation rates. **Common response methods to test include:** - Texting "Yes" to confirm or "No" to cancel - Clicking a link to confirm their attendance - Using numeric responses to indicate their status - Encouraging open-ended responses with messages like "Respond to this text or call us back at..." By actively testing and analyzing different templates and response commands, you can continuously optimize your appointment reminder strategy for maximum effectiveness. ### Sample Appointment Reminder Texts ![Appointment reminder text that gives the subscriber the option to communicate their timing. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1747749321/blog/nested-1747749320736.jpg) ### ![Example appointment reminder text that allows the subscriber to reach out via text or phone call; allowing them to communicate with their preferred method. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1747749322/blog/nested-1747749321635.jpg) ### Choose an SMS Platform that Integrates With Your CRM To maximize the effectiveness of your appointment reminder texts and overall SMS marketing efforts, it's crucial to choose a platform that seamlessly integrates with your CRM system. Voxie—a marketing platform focused exclusively on SMS—provides users with a comprehensive suite of features designed to maximize their text marketing ROI, including: - Robust reporting dashboards - Multi-drip campaigns - Conversational Intelligence powered by AI for [two-way texting automation](/blog/2-way-sms-for-franchise/) - Audience sub-grouping capabilities - Quick Blast AI Message Assistant Moreover, Voxie's team handles tech integrations, enabling real-time data sharing between your CRM and text platform. This integration enhances the personalization of reminder texts and allows for the inclusion of helpful, recipient-specific information, ultimately improving attendance rates. ## Bonus Appointment Reminder Text Templates to Inspire Your Own ### Sample appointment reminder text template for a service center _Hi [Customer Name], just a reminder that your car service appointment is scheduled for [Date] at [Time]. We look forward to seeing you at [Service Center Location]. Please remove any items you might need from your vehicle before dropping it off at our service center. If you need to reschedule [Instructions] or call us at [Phone Number]._ ### Sample appointment reminder text template for a cleaning service _Hi [Customer Name], we’re scheduled to clean your space on [Date] at [Time]. Our team will arrive at [Location] as planned._ _Need to make any changes? Reply [Reschedule Option] or call [Phone Number]._ ### Sample appointment reminder text template for a pet-sitting service _Hi [Customer Name], your pet-sitting service for [Pet’s Name] is scheduled for [Date] at [Time]. Our sitter will arrive at [Location] as planned. If you need to cancel, please [Instructions] before [Date] to avoid any cancellation fees._ _We can’t wait to care for [Pet’s Name]! 🐾💕_ ### Sample appointment reminder text template for a dentist office _Hi [Patient Name], your appointment at [Dental Office Name] is scheduled for [Date] at [Time]. Please arrive [Minutes] early and bring your ID and insurance card (if applicable)._ _Need to reschedule? Reply [Reschedule Option] or call [Phone Number]._ ### Sample appointment reminder text template for a massage parlor _Hi [Customer Name], your massage at [Massage Parlor Name] is scheduled for [Date] at [Time]._ _Need to make changes? Reply [Reschedule Option] or call [Phone Number]. Looking forward to helping you unwind! 💆‍♂️✨_ ### Sample reservation reminder text template for a restaurant _Hi [Customer Name], we’re looking forward to hosting you on [Date] at [Time]. Your table will be ready at [Restaurant Location]. Need to update your reservation? Click [Insert Link] or call [Phone Number]._ ### Sample appointment reminder text template for assisted living facility tours _Hi [Visitor Name], your tour of [Facility Name] is scheduled for [Date] at [Time]. Please park in our Visitor parking lot and check in at the reception desk when you arrive. To confirm your appointment, [complete with method of confirmation]._ --- # New to SMS Marketing Campaigns? How to Get Started > Learn how to launch a successful SMS marketing strategy from the ground up—including platform selection, list building, message crafting, personalization, and campaign measurement—to drive engagement and results. - Published: 2025-05-20 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/get-started-with-sms/ --- Don’t be deceived—when done right, SMS marketing is about more than merely blasting out a promotion via text. Success requires tactical list management, a system of measurement and analysis, and creativity, of course. What’s more, the potential applications are surprisingly diverse. Yes, SMS marketing works when trying to move inventory, but it can also be used to improve no-show rates, accrue online reviews, address customer questions, and more. Here, we’ll cover SMS marketing basics and how to lay the foundation for future evolution. ## Your SMS Marketing Setup Starts With Your Platform Your SMS platform is the foundation on which all other strategic elements will build. Choose SMS-specific software like Voxie, and you’ll find that it comes with a number of helpful features to help kick-off your program, including: - Pop-ups - Landing pages with sign-up form - QR codes - Two-way communication with Conversational AI - Automated list segmentation - Drip campaign creation - Quick Blast AI Message Assistant - Text campaign analytics When vetting various SMS platforms to support your new marketing program, inquire about: - Does the platform offer varying levels of admin access and flexible approval chains - What kind of integration support does the company provide - How does the platform handle opt-in and opt-out compliance with relevant regulations - What performance metrics and comparisons are offered by the platform - What level of customer support is offered - Can the platform handle multimedia messaging (MMS) - What security measures has the SMS software taken to protect customers’ data - What automations are built-into the platform - How does the payment package scale as your team or number of users grow **→** [**Curious About Voxie?**](/features/) ## Determine Your Goals and Use Cases for SMS Marketing SMS can benefit businesses in numerous ways, such as: - Promoting sales or new products - Reminding clients of upcoming appointments - Managing loyalty program communications - Enabling a new customer support channel - Gathering customer feedback through surveys or polls - Running contests and promotions with immediate entry via text - Answering clients questions via two-way texting - Onboarding new customers with a series of welcome messages - Recovering abandoned carts with targeted reminders - Delivering digital coupons or discount codes directly to phones Well-defined primary goals for setting up an SMS program will help shape the language you use when recruiting new SMS subscribers and future measurements of success. **→** [**Find Creative Ways to Use Text Message Marketing**](/blog/creative-sms-marketing-campaign-ideas/) ## Build and Manage Your SMS Marketing Lists ### Tactics to help build up your SMS marketing lists Now that you’ve established the basic framework and objectives for your SMS marketing, the next step is to acquire subscribers. After all, your campaigns only work if people actually see them. Ways to grow your SMS marketing list include: - Website pop-ups and banners - Social media calls to action - Point-of-sale opt-ins - Cross-promotion with email and direct mail - Contests and giveaways requiring SMS opt-in Not every recruitment tactic will be equally effective. Tools like Voxie help you segment audiences by how they enroll, such as in-store QR code versus a website call-to-action. In turn, you can accurately track not only which method yields the most subscribers, but also which method attracts subscribers more likely to engage. Such insights can help evolve your approach and strategically allocate your budget. ### Create a plan for organizing your SMS marketing lists Chances are, your audiences fall into a few different buckets. Perhaps they’re differentiated by geography, buying frequency, product interests, or loyalty member status. Identify such classifications and segment your SMS marketing lists so you can craft content that better aligns with each recipient. Explained in [Effectively Segment SMS Lists - Tactics for Greater Engagement](/blog/effectively-segment-sms-lists/), there are multiple ways you can gather information to automatically sort subscribers, including: - Details shared during the subscribing process - SMS survey responses and interactions - Integrations with other components of your marketing stack However, list management is about more than audience segmentation for tailored content delivery; it’s crucial to staying legally compliant! As touched upon in [TCPA Compliance SMS Checklist for 2025](/blog/tcpa-compliance-checklist-sms/), opt-out requests must be processed immediately or within 24 hours, meaning lists need to be updated in real-time to reflect those who have unsubscribed. Furthermore, regularly updating contact lists and using resources like the FCC’s Reassigned Numbers Database are essential to avoid sending messages to numbers that now belong to someone who hasn't provided consent. Implementing automated list-cleaning protocols ensures outdated or unverified numbers are removed, significantly reducing the risk of TCPA violations. SMS-specific tools like Voxie automatically include such functions. ## Crafting SMS Marketing Messages that Work You’ll find a full guide to the topic with [Craft the Perfect Marketing SMS - Content Writing Tips](/blog/craft-the-perfect-marketing-sms/). However, to summarize important takeaways on how to write SMS content that actually works: - **Prioritize clarity over cleverness** - Humor and brand personality can help differentiate your SMS marketing, but at no point should you be witty at the potential cost of clarity. - **Embrace language that sparks excitement** - When compared to [email and its alternatives](/blog/is-email-marketing-effective/), SMS is the supreme vehicle for time-sensitive, last-minute deals. Lean into this with phrases that evoke urgency or excitement, such as "LAST CHANCE," "TODAY ONLY," "Limited time," or "Act now.” - **Use emojis and all-caps sparingly** - A word of caution—use a lighter touch when featuring words in all-caps, limiting yourself to 1-3 per text. Additionally, consider if emojis and all-caps are appropriate for the message you're sending, as well as the receiving audience. - **Keep texts concise and scannable** - The SMS marketing messages that work best are those that are shorter, making every word count. Include the core value proposition, basic details, any restrictions (like expiration dates), and a clear call-to-action with a link. ## Evolve Beyond the SMS Basics – Next Steps ### Set Up SMS Localization Local marketing is when a brand crafts its messaging to resonate specifically with audiences in a specific geography, whether that be a country or a city. You can apply these principles to your SMS strategy, which is ideal for multi-location businesses and franchises. A prerequisite to starting localized SMS marketing is consistent list segmentation. Assuming that’s kept up-to-date within tools like Voxie, your brand can execute such strategies as: - **Promotions timed to local weather and circumstances** - Be timely and relevant by linking your messages to local weather patterns or seasonal changes. For example, a pizza shop could text subscribers about discounted delivery during a thunderstorm in their area, rather than sending the same promotion during a sunny evening when people might prefer to dine out. - **Referencing local happenings and interests -** Join in on the buzzy topic within the community by shaping SMS messaging around local sports teams and events. - **Showcasing local characters** - Highlight what makes individual locations special, like local staff or community involvement, to build stronger connections. → Want more ideas? Read [Localize SMS for Targeted Marketing](/blog/localize-sms-for-targeted-marketing/). ### Build SMS Drip Campaigns Voxie enables users to map out multi-step marketing text interactions with diverging branches based on how recipients respond. Moreover, crucial integrations with other software enables you trigger drip campaigns based on non-SMS interactions, such as having someone attend a digital event or fill out a form for information. ![nested-1742389833767.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389833/blog/nested-1742389833767.png) Marketing teams find many uses for this feature, such as: - Nurturing prospective leads, especially for service-based industries like [assisted-living facilities](/blog/senior-living-marketing-strategies/) or fitness centers. - Poignant responses to initial satisfaction survey requests, based on the provided responses. - Appointment reminders that seek confirmation. - Respond to recipients’ personal milestones, such as their birthday. ### Deepen Your Personalization Capabilities Enabling real-time data sharing between your SMS platform and tech stack opens up a world of personalization possibilities. To help jumpstart your own SMS ideas, you can reference: - If recipients are overdue for services - Products that could interest the recipient based on past purchases - Remind about items abandoned in online carts - The recipient’s birthday - Their loyalty program status and accrued number of points - Personalized _thank you_ texts ## Measure SMS Campaigns to Make Improvements Optimizing your SMS strategy and achieving better results hinges on understanding message performance. Tracking key metrics offers insights into audience resonance, allowing data-driven refinements for continuous enhancement. To determine the success of your SMS program, kick-start tracking for: - **Open rates** - Monitor how often recipients open your messages to gauge the effectiveness of your subject lines and timing. - **Click-through rates (CTR)** Track how many recipients click on links within your SMS to assess engagement and interest in your offers. - **Opt-out rates** - Keep an eye on how many recipients unsubscribe from your messages to understand if your content is resonating with your audience. - **Conversion rates -** Measure how many recipients take the desired action (such as making a purchase or booking an appointment) after receiving your SMS. - **Response rates** - Track the number of replies or interactions with your SMS, which indicates how effectively you’re fostering engagement. - **ROI** - While arguably the most important metric, this is also the most complex. To understand it in greater detail, we suggest reading, [SMS ROI & Expected Costs for Text Marketing](/blog/sms-roi-and-expected-costs-for-text-marketing/). When conducting analysis, draw comparisons whenever possible and try to discern patterns. Did certain groups respond better to texts sent in the evening rather than afternoon? Did certain promos generate more clicks than others? All such observations can lead to further testing and, eventually, improving. ## Additional Pro Tips for Setting Up SMS Marketing - Subscribe to others’ SMS programs to learn from competitors. - Continue to evolve your text content and experiment to gather new intel and keep subscribers’ interest. - Collect feedback from team members that have the most interaction with customers, such as franchisees. - Reflect on how your SMS can boost other direct marketing efforts and social media, as well as vice versa. - Conduct social listening to effectively tap into what interests and concerns your target audiences the most. --- # Local Marketing for Franchises – Scalable Implementation & Best Practices > Learn how to implement scalable local franchise marketing strategies that maintain brand consistency while empowering franchisees to drive authentic, community-focused engagement. - Published: 2025-05-20 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/local-marketing-for-franchises/ --- Franchisors face a unique challenge in balancing brand consistency with the need for localized marketing. Localized marketing resonates because it speaks directly to individual needs, and franchisees, with the right tools and training, are best positioned to understand those needs. However, franchisors often hesitate to relinquish full control of local marketing efforts. The key lies in finding a balance: How can brands maintain oversight and consistency while empowering franchisees to connect authentically with their local markets? This article explores strategies for achieving that balance, ensuring brand integrity without stifling local initiative. ## Who Should Own Local Marketing—Franchisees or the Franchisor? The question of who should own local marketing in a franchise system—the franchisees or the franchisor—doesn't have a single, universally correct answer. Nor is it a simple either/or choice. Instead, the most effective approach involves a division of responsibilities. **Our recommendation:** **franchisors should own the overall marketing assets and strategy, while franchisees should be empowered to handle the execution at the local level.** This model allows for brand consistency and strategic alignment, while also leveraging the local market expertise of individual franchisees. Luckily, there are franchise-friendly marketing platforms that allow administrators to allocate varying levels of access, as is the case for all of the software listed on [Top Marketing Tools for Franchises - Propel Growth & Efficiency](/blog/top-marketing-tools-for-franchises/). This gives franchisees some independence while enabling the franchisor to set firm parameters within which the franchisees operate. For example, consider a platform like Voxie. It can be configured to allow franchisors to craft SMS templates, view real customer exchanges, create sophisticated drip campaigns, analyze performance data across the entire ecosystem, and ultimately retain control over the brand messaging and customer experience. However, franchisees can be granted access to leverage existing templates or potentially craft their own (subject to franchisor approval); create their own subscriber lists within defined parameters; and review their own performance data. This type of setup helps establish firm marketing creative and messaging boundaries, which would be difficult for franchisees to violate, while simultaneously granting them some autonomy and the ability to tailor their efforts to their specific local market. More importantly, this grants the franchisor ultimate ownership of critical marketing assets. If a franchisee leaves on bad terms, they can’t deprive the parent organization of valuable local marketing historic data or, crucially, their SMS subscriber lists. This protects the brand and ensures continuity in the long run. ## How to Safeguard Your Brand Without Micromanaging Local Marketing ### Create a Comprehensive Repository of Marketing Materials Easy to Localize Franchisees will be much less likely to stray far from your brand guidelines if they’re given a wealth of marketing assets they can localize and leverage, including: - Web pages templates - Social posts - Email templates - SMS communications - MMS materials like images or GIFs - Branded print materials - Digital ads and banners - Pre-approved photos and visuals ![Examples of what pre-made templates, called snippets, look like within Voxie.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820647/blog/nested-1749820647438.png) ### Let Franchisees Play Creatively Within Well-Defined Parameters Localized marketing thrives on embracing the unique character of each franchisee's location. To that end, empower franchisees to shape their local marketing efforts, while providing clear guidelines on what is considered off-brand. Opportunities for franchisee input can include: - Colors or design elements that deviate from brand standards - Approved and unapproved imagery, such as photos or graphics - Logo usage guidelines, including prohibited modifications - Tone and voice rules for written and spoken content - Restricted promotional themes or messaging (e.g., political, religious) - Limitations on using third-party branding or partnerships - Font styles or typography not aligned with the brand - Social media hashtags or tags that conflict with brand identity - Unauthorized adaptations of taglines or slogans - Rules for altering branded templates or materials - Compliance requirements for legal disclaimers or trademarks - Restrictions on using competitor comparisons in marketing - Clear boundaries for discounting or pricing language - Guidelines for community partnerships or sponsorships - Policies on integrating local slang or cultural references - Prohibited types of advertising (e.g., guerilla marketing, unsolicited emails) ![Facebook page of VoodooBrewing Co. Seven Fields](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820650/blog/nested-1749820649467.png) ### Encourage Healthy Two-Way Communication Deviation from a franchise's local marketing strategy happens either accidentally or purposefully—both of which can be remedied through improved communication. To avoid **accidental** deviation, ensure onboarding and contracts are comprehensive and up-to-date. Clear documentation prevents misunderstandings and sets expectations from the outset. Franchisees should also be granted thorough training sessions for any marketing tools they are expected to use. To avoid **purposeful** deviation, create a culture of open communication where franchisees feel comfortable contributing their own local marketing ideas and airing any grievances. Actively solicit feedback and consider implementing successful local strategies across the franchise system. Addressing concerns promptly and demonstrating a willingness to adapt based on franchisee input fosters trust and reduces the likelihood of intentional deviations. ### Ask the Right Questions When Vetting Franchisee Candidates Vetting franchisee candidates should always include thorough background checks and comprehensive reviews of their financial stability. However, don't overlook the crucial Q&A portion of the evaluation, as this is where you can truly determine if they're the right fit for your franchise system. Asking targeted questions about their approach to marketing is particularly important. Here are some marketing-related questions to consider incorporating into your vetting process: - What are your long-term goals as a franchise owner? - What do you know about our brand and its values? - How do you plan to represent our brand in your market? - What can you tell us about the local market and competition? - How will you attract and retain customers in this area? - Are you willing to follow our established systems and processes? - How do you feel about adhering to strict brand guidelines? - How do you handle feedback or guidance from others? - How do you see your franchise location growing in the next 3-5 years? - Do you have any questions or concerns about the franchise agreement? The ideal franchisee candidate will be open to collaborating on local marketing execution, providing innovative ideas and valuable insights into their market while ultimately understanding and adhering to the established brand guidelines. The wrong franchisee will do one of two things: either perform the bare minimum when executing local marketing strategies, showing a lack of initiative, or ignore brand stipulations entirely. ### Always Confirm the Parent Franchise Has Control Over Digital Profiles and Assets It's crucial that the parent company ultimately has ownership and administrative control over all digital marketing properties associated with each individual franchise location, such as Google Business Profile (formerly Google My Business) and Facebook pages. Why? - **Grants greater visibility into performance data** - Centralized control allows the franchisor to monitor the performance of local marketing efforts across the entire franchise system, identifying trends, best practices, and areas for improvement. - **Prevents disgruntled franchisees from going rogue** - In the event of a dispute or termination, ownership prevents a disgruntled franchisee from publishing disparaging content on the location's digital profiles, protecting the brand's reputation. - **Prevents access from being blocked** - Similarly, ownership ensures that a departing franchisee cannot block the parent company's access to these critical profiles, ensuring a smooth transition. - **Ensures full lifecycle management** - The franchise organization maintains the ability to reinforce brand standards and messaging, from the initial launch of the pages to their eventual shutdown, maintaining control throughout the entire lifecycle. ### Equip Franchisees with the Knowledge and Tools to Market Right While comprehensive brand guidelines are essential, they shouldn't be the only marketing training franchisees receive. Ongoing education and support are crucial for empowering franchisees to effectively market their local businesses. - **Perfect your onboarding process** - Streamline your onboarding process to ensure franchisees can hit the ground running with a solid understanding of marketing best practices and available resources. - **Provide continuous, diversified training** - Supplement initial training with ongoing, hands-on support. Diversify training materials and educational opportunities to accommodate different learning styles, including workshops, online courses, and one-on-one coaching. - **Foster peer-to-peer learning** - Establish mentorship programs and networking opportunities to help franchisees learn from each other's experiences and share successful franchise local marketing strategies. - **Stay current with industry trends** - Regularly release new training modules and webinars to help franchisees stay up-to-date with the latest local marketing strategies, tools, and technologies. - **Solicit and act on franchisee feedback** - Collect regular feedback from franchisees regarding the effectiveness of your existing local marketing training materials. This feedback can help you identify areas for improvement and tailor future training to address the topics that are most relevant and interesting to your franchisees. ## Galvanize Your Franchise’s Local Marketing With These Tactics ### Identify Your Target Audiences at the Local Level Congratulations, you've successfully grown your franchise network across diverse localities. Now comes the challenge of understanding precisely who your customers are from one franchisee location to the next. Even a seemingly small distance of just 10 miles can make a world of difference in terms of your core audience demographics and preferences. Therefore, a one-size-fits-all marketing approach is unlikely to be effective. To effectively target local customers: - **Partner with your franchisees** - Collaborate closely with your franchisees to gain a deeper understanding of their specific core audiences and their unique needs and desires. - **Observe customer buying patterns** - Analyze customer behavior, paying close attention to when and what they are buying. For example, a bakery located near a subway station may primarily cater to commuters seeking a quick bite on-the-go, while a bakery nestled in a suburban neighborhood may generate most of its revenue through larger orders for events. - **Tailor messaging and promotions** - Use these insights to shape both the messaging and promotional offers that your franchisees deploy. A commuter-focused bakery might emphasize speed and convenience, while a suburban bakery might focus on quality ingredients and special occasion offerings. - **Review local demographic data** - Utilize readily available local demographic data to gain a broader understanding of the population in each franchisee's territory. - **Conduct social listening** - Monitor social media channels for conversations related to your brand and your competitors in each local market. - **Analyze audience response** - Meticulously document and analyze how localized audiences respond to your franchisees' marketing materials. Pay close attention to the specific media channels and messaging that generate the most engagement. ### Make Sure Your Franchisee’s Local SEO is Airtight Local SEO is the process of optimizing a franchisee's online presence to improve visibility in location-based search results, helping nearby customers easily find their business. A strong local SEO strategy is crucial for driving foot traffic and generating local leads. A major component of local SEO is the optimization of web pages. Each franchise location should have its own dedicated web page, ideally featuring unique, locally relevant content and properly implemented [Schema markup](https://www.searchenginejournal.com/how-to-use-schema-for-local-seo-a-complete-guide/294973/) to help search engines understand the specific location and services offered. Off-site references are another critical contributor to local SEO success, including: - Google Business Profile (formerly Google My Business) - Bing Places for Business - Social media platforms (Facebook, Instagram, etc.) - Online listing sites and directories (Yelp, Yellow Pages, etc.) - Review sites (Google Reviews, Yelp, etc.) To maximize local SEO impact: - Ensure that all online profiles are complete, accurate, and consistent across all platforms. - Use localized keywords and terms throughout the profiles and website content. - When applicable, actively encourage satisfied customers to leave positive reviews on platforms like Google Business Profile and Yelp, as positive reviews significantly strengthen local SEO rankings. ### Segment Your Franchise’s Subscriber’s List by Region or Location In a franchise system, email and SMS messages may originate from various sources, including individual franchisees, regional management, or the parent brand itself. To ensure effective communication and targeted marketing, it's crucial to segment your subscriber lists. While maintaining a unified subscriber list across the entire franchise system is beneficial for overall brand communication, it's optimal to segment that list by location (among other relevant qualifiers like demographics or purchase history). This segmentation allows your franchise brand to send the right localized messages to the right people without necessarily depending on individual franchisees to orchestrate every outreach campaign. Targeted messaging increases engagement and relevance, ultimately driving better results. For example: - Did the Miami Dolphins make it to the playoffs? Your brand can send a congratulatory text message (including a QR code for 15% off buffalo wings) to all subscribers located in the Miami area. - Offer 20% off lunchtime salad bowls to all subscribers who primarily visit franchise locations in metropolitan downtown areas, targeting office workers during their lunch break. ### Localize the Franchise’s Social Marketing **Craft the social messaging to directly speak to the community** For an example of a franchise emphasizing their communal ties, this Instagram account for a [Biggby Coffee franchise](https://www.instagram.com/biggbycoffee_idaho/) places a large spotlight on the individual staff members. While it may be part of a multi-million dollar company, the localized focus gives the franchise location the positive feel of a small business. ![An example of a local Biggby Coffee instagram account.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820653/blog/nested-1749820651781.png) Another example of this marketing principle in action? Camp Bow Wow uses [franchise-specific Instagram accounts](https://www.instagram.com/campbowwowphoenix/) to highlight the dogs that frequently use their services. This not only lends authenticity to their brand but helps nurture relationships with local clientele (who doesn’t like having their pooch be a star?). ![Camp Bow Wow empowers franchisees to promote their location through instagram accounts highlighting their local clientele.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820655/blog/nested-1749820654425.png) **Partner with local social influencers** Localized micro-influencers may lack national reach, but they cultivate strong community followings. Partnering with them can be an affordable and effective way to build regional credibility and boost awareness among your franchisees' target audiences. ![Instagram page of tastingcolumbus](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820657/blog/nested-1749820656397.png) **Consider collaborating with local organizations** Encourage franchisees to further build out their local presence and strengthen community ties through strategic outreach and collaboration with local organizations and influencers. This proactive approach can significantly boost brand awareness and generate goodwill within the community. Potential avenues include: - **Local news and journalists** - Build relationships with local news outlets and journalists to secure media coverage for franchise events, promotions, or community involvement initiatives. ![News story from YourErie.com](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820658/blog/nested-1749820657683.png) - **Partnerships with fellow local businesses** - Collaborate with complementary local businesses on cross-promotional campaigns or joint events to reach a wider audience and create mutually beneficial relationships. ![Instagram post from subzeroicecream.ashland](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749820660/blog/nested-1749820659190.png) - **Contributing toward nonprofit events** - Support local nonprofit organizations through sponsorships, donations, or volunteer efforts. This demonstrates a commitment to the community and enhances the franchise's reputation. ## Additional Franchise Marketing Tips from Voxie While other SMS platforms exist, Voxie stands out as uniquely designed to meet the specific needs of franchisors by providing centralized control and oversight while empowering franchisees with local execution capabilities. Its features, such as templated messaging, performance tracking across locations, and subscriber list management, give franchisors a level of control unmatched by other platforms. This ensures brand consistency and data ownership while enabling franchisees to connect with their local audiences effectively. Our team has created additional resources to help franchisors break new ground with tactical marketing campaigns. To learn more, read: - [Franchise Marketing Strategies That Deliver Proven Results](/blog/franchise-marketing-strategies/) - [2-Way SMS is a Breakthrough for Franchise](/blog/2-way-sms-for-franchise/) - [Your Text Message Playbook to Operate and Grow Your Franchise System](/blog/sms-marketing-playbook-for-franchise/) - [Crafting Effective Senior Living Marketing Strategies](/blog/senior-living-marketing-strategies/) --- # SMS Marketing Analytics to Quantify Campaign Results > Discover the essential SMS marketing analytics you need to track, benchmark, and analyze to prove ROI, optimize performance, and uncover deeper customer insights across campaigns, locations, and audience segments. - Published: 2025-05-20 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/quantify-campaign-results/ --- If you're running SMS campaigns, you'll inevitably face questions about their value – whether from your own team, leadership, or participating franchisees. However, demonstrating ROI is just one reason to track SMS-specific analytics. SMS campaign metrics allow you to directly compare the performance of different text marketing strategies, enabling continuous refinement of your approach. Additionally, SMS marketing analytics provide valuable insights into your customer base, and setting measurable benchmarks establishes clear goals for your marketing team and franchisees. Remember, you can't retroactively track past campaigns, so choosing a platform like Voxie that automatically documents analytics at both the campaign and group level is essential for unlocking the true potential of SMS marketing. ## Essential SMS Marketing Analytics to Benchmark and Analyze - **New subscribers** - This metric tracks the number of new contacts added to your SMS subscriber list over a specific period. Monitoring new subscribers within your analytics reveals the growth of your potential audience, reflecting the effectiveness of your list-building efforts and overall marketing reach. ![You wont know where you can go if you don’t know where you’ve been. look at your metrics so you can see whats working and what needs to change.](https://res.cloudinary.com/dsztk6f59/image/upload/v1757444823/blog/You_wont_know_where_you_can_go_if_you_don_t_know_where_you_ve_been._look_at_your_metrics_so_you_can_see_whats_working_and_what_needs_to_change_x6rnog.png) - **New unsubscribes** - This metric quantifies the number of contacts who opted out of your SMS subscription within a defined timeframe. Tracking unsubscribes helps you understand if your messaging is resonating with your audience; a spike in unsubscribes may indicate issues with content, frequency, or overall campaign relevance. - **Messages sent (SMS and MMS)** - This tracks the total volume of text and multimedia messages deployed in your campaigns. Monitoring the number of messages sent helps to assess the overall activity and reach of your SMS marketing efforts, as well as understand platform usage. ![the graph shows Messages Sent By The Day and it can be specific to what kind of texts are being sent out.](https://res.cloudinary.com/dsztk6f59/image/upload/v1757444823/blog/the_graph_shows_Messages_Sent_By_The_Day_and_it_can_be_specific_to_what_kind_of_texts_are_being_sent_out_cdbvlc.png) - **Message delivery rate** - This SMS metric indicates the percentage of sent messages that successfully reached recipients' mobile devices. A high delivery rate is crucial, as undelivered messages represent wasted effort and potential missed opportunities to engage with your audience. - **Open rate** - This metric reflects the percentage of recipients who opened the multimedia message and viewed its content. Open rates offer insights into the appeal of your subject lines and the visual elements used, helping to refine your message content to maximize engagement. - **Marketing campaign message interaction rate** - This SMS metric gauges the level of engagement users have had with a marketing campaign message. This rate may be measured by actions such as link clicks, number responses, or survey completions. - **Coupon or promo code redemption rate** - So, someone opens your text and perhaps even clicks on the marketing link. But do they follow through with action? This particular section of your SMS analytics can help measure how effective your campaign is at driving actual purchases or conversions. - **Transactions attributed to SMS subscribers** - Let’s say you send a marketing text reminding subscribers about 30% off ice cream cones every Sunday. It’s hard to say if an individual transaction is attributable to that SMS campaign, the signage in the window, or whether someone just had a hankering for a sweet treat that day. However, if you integrate your POS and CRM with your SMS system, you may be able to gain some clarity. Returning to the scenario of the ice cream shop, the business could have a loyalty program in which every ice cream purchase leads to points; by having the customer give their name to redeem points, the shop now has the needed information to see if that person was an SMS subscriber or not. This, combined with other analytics—like whether they opened the text—can help estimate the impact of your sMS campaign on the bottom line. ### Other SMS Marketing Analytics to Track - **New contacts by entry point** - This marketing metric breaks down the sources through which new contacts are entering your database (e.g., website forms, SMS opt-ins, event registrations). Analyzing new contacts by entry point identifies your most effective acquisition channels, allowing you to optimize your marketing spend and focus on high-performing sources. - **Recently created marketing campaigns and their stage (draft, testing, scheduled, etc.)** - This measurement provides an overview of the status of your active and upcoming marketing campaigns. ### SMS Customer Service Analytics - **Total conversations started** - Setting up an SMS customer service channel is only the first step—there’s no guarantee that customers will automatically start using it. By tracking the number of customer service interactions through your SMS analytics, you gain valuable insight into how well you’ve communicated and promoted this option to your audience. - **Percentage of customer questions addressed through automation** - A low percentage of customer questions addressed through SMS automation—as revealed by your analytics—may indicate that your brand’s knowledge base is lacking or incomplete, making it difficult for systems like Voxie to effectively apply machine learning to resolve inquiries. Additionally, your analytics may highlight missing key integrations with other platforms or data sources, which can further limit the capabilities of your automated systems. As a result, more questions are routed to human agents, increasing response times and operational costs. By using analytics to identify these gaps and addressing them, you can empower automation and significantly enhance the overall customer experience. - **Overall satisfaction** - Overall satisfaction is a crucial KPI because it directly reflects how customers feel about their experience with your service. High satisfaction scores indicate that your processes, communication, and support are meeting or exceeding customer expectations. This metric can be gathered through post-interaction surveys or feedback forms, providing valuable qualitative and quantitative data. Monitoring overall satisfaction helps you identify strengths and areas for improvement, guiding future enhancements to your customer experience. - **Time to resolution** - Time to resolution measures how quickly customer issues are resolved from the moment they are reported. Shorter resolution times generally lead to higher customer satisfaction, as customers appreciate prompt and efficient service. This KPI can also highlight bottlenecks or inefficiencies in your support process that may need attention. By tracking and optimizing time to resolution, you can improve both customer experience and operational effectiveness. ### Factoring in Costs of Running SMS Campaigns Your [SMS marketing ROI](https://www.voxie.com/blog/sms-roi-and-expected-costs-for-text-marketing/)—return on investment—depends on two critical types of data: the measurable success of your campaigns and the costs incurred to launch them. While marketing platforms like Voxie can integrate with your other business tools to help attribute revenue to your SMS marketing efforts, accurately calculating the total costs requires offline calculations. These calculations should encompass not only the price of your SMS marketing tools and carrier fees but also the resources invested in growing your subscriber list, producing engaging graphics and content for your SMS outreach, and managing the marketing efforts overall. A comprehensive cost analysis ensures an accurate assessment of your SMS marketing ROI. ## How to Analyze the SMS Marketing Analytics to Extract Value Effective analysis of SMS marketing analytics is key to maximizing your return on investment. By evaluating these metrics, you can identify the best times for engagement, uncover valuable trends to inform spending decisions, and refine your overall SMS strategy. ### Evaluate at the Campaign Level Let's say your [SMS Black Friday campaign](https://www.voxie.com/blog/black-friday-sms/) had a click-through rate (CTR) of 13%. Is that good? Compare it against past Black Friday campaigns, as well as other campaigns throughout the year. By assessing differences in messaging, visuals, offers, and subscriber list makeup, you can formulate hypotheses about effective tactics. For example, the more SMS analytics you have, the fuller your understanding will be about the recipient’s journey from the moment their phone dings to the final interaction. ### Assess Strengths and Weaknesses The more SMS analytics you gather, the clearer your understanding of the recipient's journey will be. If the interaction rate of a campaign is low, it could indicate subpar messaging, a lackluster offer, or even low-quality subscribers. Alternatively, if the SMS generates clicks but no revenue change, it could point to an underperforming landing page, unclear messaging, or unmotivating products. ### Evaluate by Entry Point Analyze SMS metrics based on how contacts entered your list. Did subscribers acquired through a specific promotion or channel demonstrate higher engagement rates or conversion rates? ### Evaluate by Audience Sub-Groups Targeting specific audience segments with tailored offers and messaging is crucial. For instance, let’s say you own a small chain of sandwich shops and want to appeal to different customer groups: - Target younger audiences near a college campus with SMS messages about late-night delivery and free soda, potentially pausing these campaigns during summer. - Target subscribers visiting your downtown location with 15% off salad offers timed to lunchtime on weekdays. If you sent everyone a BOGO discount, did one subscriber type click at higher rates? Did a group have a higher response rate for one product? Did a specific day and time generate greater interactions for a segment? The more SMS analytics you gather, the more you will come to understand how to successfully target subsects of subscribers rather than treating your contact list as a monolith. ### Evaluate Success by Franchisee or Localized Management For franchise organizations in which franchisees craft select messages, some will naturally outperform others. Use SMS marketing analytics to determine which localized strategies yield the best results and identify franchisees needing extra training. Share SMS metrics with individual franchisees, comparing their performance to company-wide benchmarks. For more franchise-specific promotional strategies, read [Franchise Marketing Strategies That Deliver Proven Results](https://www.voxie.com/blog/franchise-marketing-strategies/). The collection and analysis of SMS marketing analytics should be used to inform and test theories. The more SMS analytics you gather, the more you will come to understand how to successfully target subsects of subscribers. ## Additional Tips for Maximizing the Value of Your SMS Analytics ### Set Clear Campaign Goals Have a well-defined objective for each SMS campaign to ensure accurate interpretation of the metrics. A campaign focused on building awareness for a new product should be measured differently than one aimed at clearing out last season's inventory. ### Choose an Intuitive Analytics Dashboard Opt for a platform like Voxie that offers an intuitive analytics dashboard. Data is more likely to be utilized if it's easily understandable. Avoid complex spreadsheets and instead, choose visually appealing dashboards that automatically generate charts comparing SMS metrics day-over-day and month-over-month. ### Consider External Factors Don’t overlook external influences that can impact SMS interactions, such as weather, economic conditions, political events, and competitors’ offerings. Keep your market research current and maintain open communication with those closer to the customers, like your franchisees. They can provide localized context to unusual SMS analytics performance that might not be apparent at the national level. ## Invest in Your SMS Analytics With the Help of Voxie Voxie provides the tools and clarity needed to gather, analyze, and act upon SMS marketing campaign data, allowing you to view metrics at the campaign, location, and national levels. Visualize performance to identify trends and connections, while smart integrations enable you to combine SMS data with other marketing insights for richer analysis. [**Schedule a demo with Voxie to learn about the many capabilities this platform delivers to galvanize your SMS campaigns.**](/request-a-demo/) --- # Effectively Segment SMS Lists - Tactics for Greater Engagement > Unlock higher ROI and stronger customer engagement by using smart SMS list segmentation—automated through your POS, CRM, and platforms like Voxie—to deliver personalized, high-impact messages at scale. - Published: 2025-05-06 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/effectively-segment-sms-lists/ --- Here’s an insider secret—-most companies fail to fully leverage the marketing power of SMS list segmentation. There’s the belief that organizing and managing lists is not sustainable at scale or worth the effort. However, when automated through POS and CRM integrations along with advanced SMS platform AI, the rewards greatly outweigh any upfront efforts. ### Why Implement SMS List Segmentation - **Messaging is more likely to resonate with the individual recipient** - Whether you operate a chain of fitness centers, a bakery, or tutoring services, your audiences are not one and the same. The more you craft your messaging and offers to align with their specific interests, the more likely recipients are to engage with your brand. It's that simple! - **SMS lists help you spend your budget more strategically** - Without list segmentation, you risk overspending, ultimately hurting [your SMS ROI](/blog/sms-roi-and-expected-costs-for-text-marketing/). Messaging infrequent engagers at the same frequency you would your active subscribers wastes your SMS budget. Worse, it can irritate less engaged users, leading to unsubscribes. - **Segmentation leads to more sophisticated analysis** - The key to understanding your core audiences lies within your own data. Segmenting your SMS list into subgroups helps you pinpoint their individual motivations and engagement patterns, especially when these segments are benchmarked against one another. ## List Segmentation Tactics ### Segmentation Based on Enrollment or Geographic Location This type of SMS list segmentation primarily applies to scenarios in which someone enrolls while physically in one of your locations, perhaps by using a QR code or while interacting with a sales representative. However, you can also gather this type of information online with a simple question. For example, when asking web visitors to enroll in its loyalty program, [Chili's](https://www.chilis.com/register) asks people to specify their "favorite" restaurant location. ![An example of how to collect your customer data for enhanced personalization.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746535799/blog/nested-1746535799359.png) **Based on where the subscriber enrolls or identifies as their primary location, you can activate:** - [**Localized text marketing**](/blog/localize-sms-for-targeted-marketing/) **campaigns** - Let’s say you run a coffee franchise and want to send an MMS mid-April. Your Arizona customers may be enticed by images of iced coffee while your Connecticut customers may be more tempted by pictures of a warm drink. Consider another scenario: one of your franchise locations operates in a city recently affected by a natural disaster. In this case, your SMS messaging should vastly differ from what you would send to customers in other locations. Hence, the power of location-based SMS list segmentation! - **Socioeconomic-based targeting** - A Manhattan coffee shop likely serves a different clientele than one in a Memphis suburb. Understanding these key differences and applying them to location-segmented audiences allows you to send SMS messages that effectively target diverse socioeconomic groups within your customer base. ### Self-Assigned List Participation Asking customers to disclose what types of products and content interests them the most not only helps you segment them appropriately but also shows your dedication to providing a relevant, tailored experience. There’s numerous opportunities to collect this sort of feedback, including, such as asking audiences to “check the boxes” when filling out the form online. However, arguably the best tactic is to ask post-enrollment via text. This not only helps keep your sign-up form as streamlined as possible but also allows tools like Voxie to automatically segment customers based on their response. ![The best way to understand what your customers’ interests is to ask them.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746535800/blog/nested-1746535800037.jpg) **Based on the information customers provide, you can segment your SMS list to deliver more purposeful engagement.** After all, one person may be eager to receive weekly health tips while another may think the content intrusive or offensive. The parent scouting for deals on the best kids’ sneakers will have very different interests than someone concerned with the newest style releases. By giving SMS subscribers the ability to craft the specific content and deals they receive, you’ll have a stronger retention rate. ### Behavior-Based List Segmentation By integrating your SMS platform with tools like your CRM or POS, you can leverage existing customer information in a new way. With the right software integrations, you can provide sophisticated SMS tools like Voxie with data about customers' purchase frequency, favorite products, and requested services. This data—as well as the data you collect using Voxie itself—unlocks exciting list segmentation opportunities, including those based on: - **Product or service preferences** - There’s arguably no greater indicator of someone’s interests than the products or services they bought in the past. If someone visited a salon specifically for full highlights, chances are they’ll want a touch-up or similar service in the future. Someone who buys YA teen novels will have wildly different tastes than someone who collects historic biographies. Sorting customers by such insights and integrating with your SMS tools will allow real-time list segmentation based on their proven interests. - **Purchase frequency and behaviors** - Individualized patterns don’t only apply to _what_ someone buys, but also _when_ and _how frequently_. The person who makes frequent small purchases throughout the year may be driven by completely different motivators than the customer who makes infrequent but large purchases during the holidays. Such insights can help you refine your SMS messaging to individual audience segments, as well as perfect the timing to maximize engagement. - **Customers at risk of dis-engaging** - Customers who haven't purchased within a set timeframe are at high risk of churning. Voxie helps you win them back by integrating with your existing marketing tools to automatically launch targeted campaigns. For example, send an SMS segment a special promotion featuring deeply discounted products, and rekindle their engagement. - **SMS engagement rates** - Voxie enables you to automatically segment your SMS list based on engagement frequency, distinguishing frequent responders from those who rarely interact. You can further refine segmentation by campaign type. This precision targeting ensures that your messages reach the most receptive audience, maximizing ROI and minimizing wasted spend. - **Loyalty program participation** - Your text message marketing strategy should differentiate between loyalty program members and non-members. Voxie can streamline this process by integrating with your loyalty program software to automatically re-classify subscribers based not only on their membership status but also their level of engagement. For instance, let’s say a participant hits a high point threshold; you could automatically send them an SMS reminder of all the various loyalty program perks at their fingertips. - **Appointment attendance or no-show** - If some of your repeat customers have a habit of showing up late for appointments (or not at all), you can coordinate your scheduling software with your SMS platform to automatically add them to a designated list. In turn, you could ensure that these individuals receive extra reminders, helping to [reduce your overall no-show rate](/blog/reducing-no-show-rates/). - **Event participation** - If an SMS subscriber attends an in-person or digital event, automatically add them to a list to receive targeted follow-up messaging about that event. For example, let’s say someone attends a networking happy hour at your establishment; you can send them text notifications about other upcoming happy hours and professional events you’re hosting. ## Tips to Managing and Refining Your List Segmentation - **Pair your list segmentation with audience insights** - Segmenting your SMS list is just the beginning. The next step? Crafting targeted messages for each audience. The more data you gather about specific segments, the more effective your targeting becomes. Develop comprehensive marketing personas by leveraging insights from social listening, customer surveys, behavioral analytics, and third-party research. - **Conduct ongoing analysis of list-specific data to confirm marketing assumptions** - The priorities and fads popular among today’s 20-something customers will be noticeably different than they were five years ago. Our point? Audiences and the competitive landscape are always evolving. Consistently evaluating which SMS campaigns resonated most with specific list segments will help you stay on top of emerging trends. - **Achieve hyper-personalization by integrating Voxie with your Customer Data Platform –** Integrating Voxie with your CDP enables you to tailor communications across all marketing channels based on real-time customer behavior. For example, if a contact hasn’t opened the last three emails but consistently engages via SMS, this integration can automatically shift their messaging strategy to prioritize text, ensuring each customer receives messages through their preferred channel. Most importantly, Voxie can automatically remove contacts who unsubscribe from all lists, [ensuring your SMS program stays TCPA-compliant](/blog/tcpa-compliance-checklist-sms/). ## Implement Smart SMS List Segmentation at Scale With Voxie Voxie builds industry-leading SMS platform capabilities specifically for franchises and multi-location businesses. This means you can segment SMS lists by individual locations, and precisely control who can manage and modify those lists. Furthermore, gain valuable insights by comparing campaign performance across different franchisees, allowing for advanced strategic analysis. Automated and responsive list segmentation is one of many ways Voxie helps franchises improve SMS management at scale. Other features include: - Nuanced access controls to balance franchisee independence with brand oversight - Strategic playbooks and SMS templates controlled by the franchisor - Numerous digital assets tested and proven to help grow subscriber lists - Multi-step drip campaigns triggered by recipient behaviors - Two-way communication supported by Conversational Intelligence - Bespoke tool integration solutions facilitated by our hands-on Customer Success team - Brand-level visibility into franchisee SMS conversations with customers --- # Is Email Marketing Still Effective? 6 Alternatives for Comparison > Wondering if email marketing is still effective? Compare performance metrics, use cases, and discover six top alternatives to email marketing—like SMS, direct mail, and push notifications—to optimize your outreach strategy. - Published: 2025-05-01 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/is-email-marketing-effective/ --- Email marketing is arguably the most prevalent type of direct marketing, but that doesn’t mean it’s always the best option. As marketers, there are hard truths we all must face about this channel: - The average open rate of email [hovers around 37%](/blog/sms-vs-email/), with some sources reporting rates as low as 20%. - Many email inboxes automatically filter messages into designated Promotions folders (or the dreaded Spam folder). - Deliverability issues continue to plague many companies. - Consumers' inboxes are overly crowded, with Americans receiving a collective [8.61 billion spam emails per day](https://www.mailmodo.com/guides/email-spam-statistics/). While email marketing is not dead, it shouldn’t be the only tool in your outreach arsenal. In this article, we’ll explore when email marketing is most effective, as well as highlight six alternatives that can round out your communication efforts. ## When to Use Email Marketing Email marketing can be a valuable tool when deployed strategically. Consider using it to: - Send general brand news—such as an email newsletter - Alert customers to upcoming seasonal sales - Share highly visual brand elements - Promote your content—articles, educational videos, and more - Encourage browsing with multiple links These are, of course, broad guidelines that may need to be adjusted based on company specifics and the nuances of your target audience. For example, while marketing studies offer conflicting perspectives on the effectiveness of email marketing with Gen Z, they generally agree that [what resonates with younger recipients](https://www.forbes.com/councils/forbesagencycouncil/2022/01/31/gen-z-what-the-coming-generation-wants-in-their-inbox/) will differ from what resonates with older generations. Therefore, pair your direct marketing data with your brand’s marketing personas to determine whether email or one of the alternatives below is the optimal channel for your messaging. ![Ticketmaster showcases a great example of when to use email over alternative methods.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038242/blog/nested-1746038242477.png) ## When Not to Use Email Marketing Because emails not only have an average open rate of 37% (or less) but also are often opened days after they're sent, it’s not the ideal channel for: - Sending one-time messages rather than a series - Notifying customers of discounts and events currently happening - Sharing important information that directly impacts customers - Reminding clients of fast-approaching appointments - Short messages that lack strong visual components Email is also not your most effective option for two-way communication. While email can facilitate this, SMS offers faster interactions and a greater likelihood of reaching a quick resolution. ## So, Is Email Marketing Effective? Let’s Look at the Numbers | **Marketing Channel** | Open Rate | Conversion rate | | ---------------------- | --------- | --------------- | | Email | 20% - 37% | 3.57% | | Text Marketing | 98% | 21% - 30% | | Direct Mail | N/A | 1-2% | | Social Media Marketing | N/A | 1.71% | _Data:_ [_Voxie_](/blog/sms-vs-email/)_,_ [_Sender.net_](https://www.sender.net/blog/email-marketing-trends/)_,_ [_Constant Contact_](https://www.constantcontact.com/blog/sms-marketing-statistics/)_,_ [_McCarthy & King_](https://www.mccarthyandking.com/direct-marketing-tutorials/learning-direct-mail-response-rates/) ## Email Marketing Alternative — SMS & MMS This email marketing alternative is quite versatile, especially considering its impressive 98% open rate. Helpful use cases include: - Sending a [promo code](/blog/text-coupons-ltos-and-promo-code-alerts/) for customers to use on their next purchase or alerting them to a short-lived discount. - Reminding them about significant opportunities to save, such as looming holiday sales. - Conveying time-sensitive information, such as changes to gym hours due to weather or next-day appointments. - Requesting reviews or feedback via quick surveys. - Facilitating two-way customer interactions, whether they be automated or with a team member. ### Ways in Which Email Beats SMS and MMS While SMS and MMS offer distinct advantages, email—which is not dead—still excels in certain scenarios: - **Email welcomes attractive layouts not possible through text.** Yes, MMS allows for generous character counts and the inclusion of media. However, texts will never rival the design potential of email—nor should they, as people prefer “short and sweet” messages for inbound texts. - **Email is arguably more effective than MMS when including multiple links.** MMS is best when you want to include a single call to action (CTA) and link. If you want to provide recipients with a plethora of options—such as clicking directly to different parts of your site—there is no alternative to email. - **Email is seen as being more formal.** While this can actually be a “con” in many circumstances, there are circumstances in which this is actually advantageous, particularly for B2B communication. ### Additional Notes About SMS - **Although SMS boasts a higher open rate, its costs are generally comparable to email marketing, leading to a** [**respectable return on investment (ROI)**](/blog/sms-roi-and-expected-costs-for-text-marketing/)**.** - **Because of SMS’s high open rate, it’s crucial not to "abuse" your subscriber list by over-communicating.** While email subscribers may simply ignore any messages they’re not interested in receiving, text recipients will actively unsubscribe. Therefore, limit your contact frequency to a maximum of once per week (with special exceptions) and ensure you consistently offer valuable content. - **SMS is a far more effective channel than email for** [**two-way communication**](/blog/2-way-sms-for-franchise/)**.** This is attributable to the widespread comfort with texting, its inherent speed, and its lack of the formality sometimes associated with email. ## Email Marketing Alternative — Direct Mail Marketing Direct mail marketing outperforms email marketing in several ways, but its most compelling advantage is its ability to leave a more memorable impression on recipients. A [UK research paper](https://www.marketreach.co.uk/sites/default/files/insights/Mail-Cuts-Through-Report.pdf) even found that the long-term memory encoding of direct mail was 49% stronger than that of emails. Moreover, your messaging has a higher likelihood of being seen if sent via direct mail than email, as [73% of direct mail](https://www.decisionmarketing.co.uk/news/major-rise-in-consumers-retaining-direct-mail-for-longer) is looked at, compared to email's 20-37% open rate. Direct mail also lets you bypass junk folders, placing your brand offers directly into customers' hands and increasing deliverability. Finally, direct mail provides plenty of creative opportunities. Why not try postcards, brochures, letters, or even branded swag like stickers or pens? ### Ways in Which Email Beats Direct Mail Marketing Despite the benefits of direct mail, email still has some advantages: - **Email provides easier performance tracking.** It’s possible to track the success of your direct mail marketing, but never with the specificity achievable by digital mediums. For example, direct mail lets you measure interactions with QR codes and landing pages, but you won’t be able to gauge "open rate" like you can with email. - **Email tends to be cheaper than direct mail.** If we measure the economics of email vs. direct mail on upfront costs alone, email has a clear advantage. However, when factoring in ROI, determining the winner becomes much more complex. - **Direct mail can conflict with brand messages of sustainability.** While there are ways to make your direct mail materials more environmentally friendly, email is simply the greener of the two options. ## Email Marketing Alternative — Site Pop-Up This email marketing alternative is well-suited for upselling high-intent individuals currently on your site. What's more, it's extremely low-cost, no matter how many recipients you choose to show your marketing message to. You can use pop-ups to offer discounts, alert customers to upcoming events, ask for survey participation, and more. However, arguably the most common use of pop-ups is to collect email addresses to further feed your email marketing's effectiveness. While site pop-ups are commonly used on e-commerce sites, other businesses can still take advantage of this tactic. For example, [Saint James Iced Tea](https://saintjamesicedtea.com/) uses this marketing tactic to promote a contest, while food-delivery service [Cook Unity](https://www.cookunity.com/) uses it to promote a sale. ![Site pop-ups are an effective way to draw attention to a content.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038243/blog/nested-1746038243243.png) ![Want to draw attention to your limited time offer? Site pop-ups are an ideal way to raise awareness.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038244/blog/nested-1746038243909.png) ### Ways in Which Email Beats Site Pop-Ups Despite the advantages of site pop-ups, email offers some distinct benefits: - Emails don’t require people to visit your site to see your messaging, broadening your reach. - Pop-ups should be brief and have no more than two links—emails allow depth, nuance, and a whole menu of links. ### Additional Notes About Site Pop-Ups - **There are right ways and wrong ways to execute pop-ups; do the latter, and you risk jeopardizing your site’s engagement.** Therefore, make sure to follow general best practices and test audiences’ responses to the pop-up. - **Much like you can segment your email lists, you can determine which site visitors receive the pop-up and who doesn’t.** For example, you can serve different experiences to new visitors versus returning visitors, site traffic from different regions, or even base the site pop-up on whether they come from a specific UTM code. ## Email Marketing Alternative — Organic Social Media Marketing Social media is akin to a digital billboard that speaks directly to your loyal fanbase. Use it to generate buzz about new product releases, promote hot sales, and convey your overall brand personality. ![Scooters Coffee is an example of a brand who utilizes their organic social media as an effective marketing tool. The cohesive images and clear messaging portray a strong brand identity.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038244/blog/nested-1746038244594.png) What's more, unlike email marketing, your social media posts have the potential to go viral as other people share your content (though this will be the exception rather than the norm). Organic social media can be cost-effective since it doesn’t incur fees for every post, unlike email marketing. However, the costs can rise significantly if you hire individuals or an agency to oversee your accounts or pay for the promotion of your social content. ### Ways in Which Email Beats Organic Social Media Marketing - **Email is consistent while social media usage is fickle.** The demographics and overall usage of specific social media channels shift with time while also being subject to abrupt changes in external factors (i.e., potential TikTok bans and platform leadership changes). If you invest in driving customers to follow you on specific social channels that soon fall by the wayside, it could be hard to regain their attention on different fronts. - **The average click-through rate for email—**[**3.57%**](https://www.sender.net/blog/email-marketing-trends/)**—is higher than social media's 1.71%.** However, both fail to compete with those drummed up by other alternatives like SMS and direct mail. ## Email Marketing Alternative — Retargeting Retargeting is a tactic that displays relevant paid content to people who have previously interacted with your website or ads as they browse other sites or platforms. For example, if someone visits your ecommerce store to browse for guitars, tracking pixels on your site can enable you to later show that individual guitar-themed ads as they scroll social media or visit certain websites. The key advantage of retargeting compared to email is that it doesn’t require individuals to provide their email address, allowing you to proactively target people earlier in the customer journey. ### Ways in Which Email Has Retargeting Beat - **Retargeting isn't cheap, especially when compared to email or even pay-per-click (PPC) advertising.** In addition to potentially charging an above-average cost-per-click (CPC), these campaigns often require specialists or agencies due to the complexity of setup and ongoing management. - **Not every prospective customer may be comfortable with being tracked and targeted in this way.** In turn, you risk turning-off prospective customers, especially if retargeting is applied with a heavy hand. ## Email Marketing Alternative — App Push Notifications Unlike email and other channels, push notifications don't incur per-message costs for individual recipients. Moreover, push notifications have an advantage over email (and even SMS) because recipients see the marketing message directly on their device without needing to take any action. ### Ways in Which Email Has Push Notifications Beat - **Let's address the elephant in the room: To leverage in-app messaging, you must first have a functioning app.** This incurs significant development and maintenance costs, making email marketing generally more affordable. - **Furthermore, not every business is a natural fit for a dedicated app.** For example, would a jewelry store franchise realistically expect frequent engagement with an app, particularly from customers who only make purchases a few times per year? ## Is Email Still Effective For YOUR Marketing? Here’s How to Tell - **Evaluate key metrics.** These include open rates, link clicks, and, where applicable, subsequent actions such as purchases or program enrollments. - **Avoid making broad statements based on limited data.** Instead of drawing conclusions about email marketing from just a few campaigns, compare different types of initiatives—such as holiday sales versus event notifications—to determine when email is most and least effective. - **Assess cross-channel performance and synergies.** If you’re running multiple types of marketing campaigns, assess how they perform against one another for specific initiatives. Moreover, consider how multiple channels can interact to create an omnichannel strategy.For example, let’s say you want to generate awareness for an upcoming 4th of July Sale: - Social media marketing can be used to build excitement around products. - Email marketing and social media can be used in tandem to alert customers about the upcoming sale. - On the day the sale launches, send a text message alerting everyone that the sale is happening RIGHT NOW. ## Dive Deeper Into Marketing Strategy and Automation With Voxie Deciding whether to use email or other marketing alternatives is just the beginning; the effectiveness of your choice will ultimately depend on the strength of the strategy itself. To further evolve your marketing, check out: - [**Senior Living Marketing Strategies**](/blog/senior-living-marketing-strategies/). Marketing senior care comes with unique challenges, requiring communication that resonates with both the older adults and their supportive loved ones. To build and strengthen meaningful connections, this article offers actionable insights on effectively leveraging email, SMS, and other channels. - [**Fresh Marketing Tactics: Quick Service Restaurants (QSR)**](/blog/qsr-marketing-tactics/)**.** In this article, we’ll highlight key concepts—such as defining your unique selling proposition and building marketing personas—and share strategic insights to heighten potential engagement with your email and SMS campaigns. - [**Grow Retail Revenue With SMS Marketing**](/blog/grow-retail-revenue/)**.** In this article, we dive deep into the specific ways SMS can effectively drive your retail sales objectives and highlight the many practical applications of this alternative to email. - [**Franchise Marketing Software - Top 9 Tools**](/blog/top-marketing-tools-for-franchises/)**.** Chances are, you'll implement both email and other marketing channels. To ensure smooth deployment and consistency across your communications, you'll need a well-crafted technical stack. Here, we recommend top software solutions that can help franchises achieve precisely that. --- # Leveraging MMS in Marketing (With Examples) - How & Why > Discover how MMS marketing enhances engagement with rich media like images, videos, and GIFs—plus real-world examples and best practices to elevate your campaigns. - Published: 2025-04-30 - Updated: 2025-11-26 - Category: Thought Leadership, Best Practices - Canonical HTML: https://www.voxie.com/blog/mms-in-marketing-how-and-why/ --- In a world of infinite streaming options, and enough ads on your screen to rival Times Square, grabbing your audience’s attention is harder—and more essential—than ever. While SMS has long been praised for its simplicity and effectiveness, MMS (Multimedia Messaging Service) takes your marketing up a notch. By incorporating rich media like images, videos, and audio, MMS transforms text campaigns into immersive experiences, fostering deeper connections with customers. But the marketing benefits of MMS go far beyond just captivating visuals. From driving heightened engagement to reinforcing brand identity through multimedia, and even unlocking higher character limits for more detailed storytelling, MMS equips marketers with the tools to create lasting impressions. Here, we’ll explore different types of visuals commonly used in MMS marketing, illustrated with real-world examples to inspire your own campaigns. ## MMS Marketing Compared to SMS ### MMS Marketing Can Take Many Forms Unlike SMS, which is limited to plain text, MMS allows for rich, multimedia-driven messages that capture attention in a crowded inbox, including: - **Still image files** – Perfect for showcasing high-quality product images or branded graphics. - **Animated GIFs** – A playful and eye-catching way to share quick, looping visuals. - **Audio and/or video files** – Up to 30 seconds long and maxing out at 500KB, these formats allow for storytelling and deeper brand engagement. ### MMS’s Character Limits Far Exceed SMS One of the standout advantages of MMS marketing is its expanded character limit. While SMS is capped at 160 characters, MMS gives marketers the freedom to share up to 1,600 characters in a single message. This opens the door for more detailed storytelling, comprehensive product descriptions, and creative copywriting. ### MMS Will Cost More than SMS But Can Boost Engagement Not every marketing platform will price MMS messaging the same way, but one universal truth is that MMS will always cost more than SMS. While the difference in the initial cost-per-outbound-text will often be a fraction of a cent, the added cost can compound when sending MMS messages to larger contact lists. For many, the elevated engagement that can come from MMS marketing is well worth the added expense. To help you determine this for your own promotional campaigns, read our article about [measuring text marketing ROI](/blog/sms-roi-and-expected-costs-for-text-marketing/). ### When to Use MMS Within Your Marketing MMS is ideal for campaigns that rely on visual impact or demand extra creativity. Consider using MMS for: - **Promoting highly visual products** such as merchandise, food, or travel experiences. - **Big announcements** like [Black Friday sales](/blog/black-friday-sms/), product launches, or special events. - **Underscoring your brand’s personality** by sharing unique, branded content that helps tell your story. ![MMS usage for Valentine’s Day gift reminder.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709882/blog/nested-1764709882009.png) ![GIF attached to the Urban Natural MMS message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709884/blog/nested-1764709883984.gif) ### Marketing Scenarios in Which SMS May Be Your Best Option While MMS offers powerful advantages, SMS still reigns supreme in certain scenarios, particularly when simplicity and efficiency are key. Use SMS for: - **Follow-up or reminder texts**, such as appointment confirmations. - **Routine discount codes** that don’t require elaborate visuals. - **Shipping updates** that are short and to the point. - **Highly personalized interactions**, While MMS can be segmented by audience, text-based SMS allows for easier tailoring of messages to individual recipients. - **Two-way interactions**, such as conversational messaging or customer service queries. ![Example of an SMS message that could benefit from an image or stand on its own.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709887/blog/nested-1764709886551.png) ### Remember—Not Everyone Has Their Phone Enabled to Receive MMS Not all phones or carriers support MMS, which can limit your audience reach. If a recipient has MMS disabled, the media (e.g., an image or video) will be dropped, and only the text portion of your message will be delivered. For this reason, it’s crucial to ensure your message stands on its own without depending solely on the visuals to make sense. Always craft your copy with this fallback in mind. To discover more mobile messaging options beyond SMS and MMS, read our[ full guide to different types of text messages.](/blog/types-of-messages-sms-rcs-and-more/) ## MMS Examples to Inspire Your Marketing ### Images or GIFs Without Text Sometimes, less is more. By using images or GIFs free from text, you allow the visual itself to take center stage, creating an impactful and distraction-free message. This MMS marketing approach is ideal for building excitement around new products or reinforcing brand perception without pushing for immediate action, as the imagery can potentially distract from any accompany text. **MMS Marketing Example:** **Athleta’s Collection Highlights** Take this MMS example from [Athleta](https://athleta.gap.com/), where the focus is entirely on showcasing the collection within a single, visually striking shot. Adding text beyond their logo would have created unnecessary clutter, diluting the image’s impact. ![Athleta MMS example that highlights their new pink collection.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709888/blog/nested-1764709888385.png) **MMS Marketing Example:** **Lonely Ghost’s Vibe-Centric Imagery** [Lonely Ghost](https://lonelyghost.co/) uses imagery not just to display their merchandise but to evoke a specific mood or “vibe.” Adding text would have undermined the emotional connection created by the image itself. ![How Lonely Ghost utilizes images to give a “vibe” to their MMS messages.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709890/blog/nested-1764709890473.png) **MMS Marketing Example: URBAN NATURAL’s staged product photos** Similar to the above MMS example, [URBAN NATURAL](https://www.urbannatural.com/) cultivates an aspirational atmosphere, showcasing its products as the centerpiece and creating a compelling first impression for its new furniture line. ![Utilizing your product in a natural setting within an MMS message can impact how a customer perceives your product.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709893/blog/nested-1764709892728.png) **MMS Marketing Example: Drybar** While this particular MMS example from [Drybar](https://www.drybar.com/) has the products front-and-center, it removes all background so the focus remains entirely on the product's features and benefits, creating a clean and uncluttered presentation that immediately grabs the viewer's attention. ![Utilizing a monochromatic color palette in an image allows you to highlight your product while not distracting from the overall message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709895/blog/nested-1764709894716.png) **MMS Marketing Examples:** **Welcome Messages That Pop** Brands like [Ultraluxe Skincare](https://ultraluxeskincare.com/), [Hue](https://hue.com/), and [Art Snacks](https://www.artsnacks.co/) use visually appealing images to make their welcome messages stand out, captivating recipients from the very first interaction. ![UltraLuxe MMS example of a welcome message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709897/blog/nested-1764709896594.png) ![How HUE incorporates images into their welcome text.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709899/blog/nested-1764709898683.png) ![ArtSnacks utilizes imagery to get their new subscribers excited about receiving messages.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709901/blog/nested-1764709901361.png) **Marketing Tip:** Always accompany these media-rich messages with a follow-up text that includes a clear call-to-action (CTA). ### Images or GIFs That Combine Photos With Text Striking a balance between visuals and text allows you to inform and inspire recipients at a glance. This MMS marketing strategy ensures that the visual elements capture attention while the text communicates essential details. **MMS Marketing Example: NYDJ’s Balanced Graphics** [NYDJ](https://nydj.com/) showcases a perfect blend of imagery and text, delivering a visually appealing message that’s both eye-catching and informative. The graphic includes enough detail to spark interest while leaving room for the CTA to prompt action. ![NYDJ is an incredible example of how to maximize the impact of an image without overwhelming the viewer.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709903/blog/nested-1764709903356.png) **MMS Marketing Example: Luno’s Actionable Approach** [Luno](https://lunolife.com/) enhances its graphics with attention-grabbing headlines and a link, ensuring recipients can take immediate action. Pairing visuals with actionable text makes the message more effective and results-driven. ![When looking at Luno’s MMS, the value is immediately noticeable to the viewer.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709906/blog/nested-1764709905900.png) **MMS Marketing Example: Doggie Style Pets** [**Doggie Style Pets**](https://www.doggiestylepets.com/) gives us a graphic that tells a full story. While it doesn’t include all the key details like the previous two MMS examples, it combines different visual elements to accomplish its primary goal which is to intrigue and spur additional reading. ![Doggie Style Pets uses the image in their MMS to capture attention and guide subscribers into the message below.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709908/blog/nested-1764709907911.png) **MMS Marketing Example: Crate & Barrel** [Crate & Barrel](https://www.crateandbarrel.com/) took a much more conservative approach when adding text to the image. The resulting design allows the stand mixer's aesthetic to attract viewers, while supplementary text further clarifies the "what" and "how much." ![Crate & Barrel shows us how to include text while letting the product be the focal point.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709912/blog/nested-1764709912401.png) **MMS Marketing Example: PENZONE** [Penzone](https://www.penzonesalons.com/) pairs its welcome text with a compelling MMS graphic that tells a complete story through a balanced distribution of visuals and text. Welcome! Here's a free coffee! ![Penzone “welcome” text message for their insider club.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709915/blog/nested-1764709914920.png) **MMS Marketing Example: HUE** This next MMS example from [HUE](https://hue.com/) demonstrates that the text overlaid on your image doesn't need to be complex. A concise CTA like _Shop Valentine's Day Gifts_ can give the visual a bit of “pop” without overcomplicating the message. ![How HUE uses a visual pop of color to emphasize valentines day in their MMS.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709918/blog/nested-1764709918214.png) ### Images or GIFs Where the Message is the Star **MMS Marketing Examples: UNIQLO and NYDJ’s Bold GIFs** Animated GIFs, like those used by [UNIQLO](https://uniqlo.com/) and [NYDJ](https://nydj.com/), are a dynamic way to highlight announcements or promotions that you want to scream from the rooftops. They’re especially effective for creating excitement around limited-time offers or seasonal campaigns. ![UNIQLO uses their graphics to pull attention and drive excitement.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709921/blog/nested-1764709920659.gif) ![The NYDJ example draws the subscribers eye down to celebrate their big 30% off sales styles offering.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709922/blog/nested-1764709922276.gif) **Marketing Tip:** Use this MMS tactic sparingly. Overusing text-heavy visuals can come across as overwhelming—similar to an all-caps email no one wants to read. Ensure that your media tells a complete story and adds value to avoid seeming unnecessary. Additionally, if your media is going to be almost entirely text-focused, make sure it tells a complete story—otherwise it will feel superfluous, as is the case with the real-world MMS example below. ![Example of an image that doesn’t tell the complete story and may leave subscribers confused upon first glance.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709925/blog/nested-1764709924752.png) ### Images or GIFs to Convey Personality or Brand Content Using GIFs or images to reflect your brand’s personality is a growing trend, especially when the goal is to connect with your audience on a deeper level rather than to promote a specific product. **Luno’s Humor and Education** [Luno](https://lunolife.com/?srsltid=AfmBOoqGBAa2idzjBZ8wcKDxTVTQGgK1SqsXyoVvR-Ib1D-zICQO_Jg5) excels at this approach, frequently sharing GIFs and images to showcase humor or promote educational content. Rather than pushing their products directly, they focus on fostering a relationship with their audience by providing value and entertainment. ![Luno uses MMS to showcase their products in a way that showcases their personality. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709927/blog/nested-1764709926569.gif) ![Luno uses MMS not only to sell their products but to educate their audience on car camping.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709929/blog/nested-1764709929173.png) This approach is great for humanizing your brand and building a loyal following. Use it to establish your brand identity in a way that feels authentic and relatable. ## MMS Marketing Best Practices To ensure your MMS marketing campaigns deliver maximum impact and ROI, it’s essential to follow best practices that balance creativity, quality, and strategic execution. Here’s how to get the most out of your multimedia messages: ### Use MMS Conservatively for Greater ROI MMS messages are powerful but also come at a higher cost compared to SMS. To make the most of your marketing budget, use MMS sparingly and strategically. Mixing MMS with SMS not only helps you stay cost-efficient but also ensures that your multimedia messages stand out, making them more memorable and impactful. Overusing MMS can lead to audience fatigue and diminishing returns, so save it for campaigns where the visuals truly enhance the message. ### Prioritize Quality Media The success of MMS campaigns hinges on the quality of the media you send. Poor visuals can undermine your message and erode trust in your brand. - **Invest in Quality Production**: Avoid relying on stock images or basic graphics that fail to grab attention. Instead, focus on professionally created visuals that align with your brand and resonate with your audience. - **Test and Optimize**: Continuously test different types of media—images, GIFs, videos—to discover what your subscribers engage with most. Use these insights to refine your future campaigns. ### Establish and Follow Brand Guidelines Consistency is key in MMS marketing, especially when creating and using multimedia assets. A strong set of brand guidelines ensures that every piece of media aligns with your company’s voice, aesthetic, and values. Brand guidelines are also a powerful tool for reinforcing clear boundaries. Your campaigns should be diverse and fresh, but your team needs to understand what’s acceptable. Take, for example, this MMS example from Luno; while they ultimately deemed the inclusion of a political figure to be aligned with their brand, not every company would make the same call. ![This is an example of a brand that does use political imagery in a comical way, whereas other organizations may now allow this imagery per brand guidelines.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709932/blog/nested-1764709931515.png) ### Optimize Media Sizes Large media files can result in delivery failures or slow loading times, which can frustrate your audience. Compress images and videos to meet MMS size limits (up to 500KB) while maintaining high-quality resolution. Optimized media ensures a seamless experience for recipients. ### Keep Messaging Concise Just because MMS allows for up to 1,600 characters doesn’t mean you should take full advantage of this option; effective marketing messages remain short and focused. Stick to clear, concise texts that complement the media and encourage action. ### Flex Your Creativity MMS marketing provides the perfect opportunity to showcase your brand’s creativity and personality. Don’t be afraid to think outside the box. Blend media for maximum impact. Combine stunning visuals, engaging audio, and bold text to create a memorable experience. In a creative rut? Check out[ ](/blog/creative-sms-marketing-campaign-ideas/)[**Creative SMS Marketing Campaign Ideas**](/blog/creative-sms-marketing-campaign-ideas/) to spark inspiration. ## Finding the Right MMS Platform - Your Checklist The MMS platform you choose should not only enable you to send engaging marketing messages but also offer advanced features that maximize efficiency, maintain compliance, and drive results. Here’s a checklist of must-have capabilities—along with how Voxie delivers on each one: ### 1. Fallback Text for Non-MMS Users Even though most modern mobile devices support MMS, a small percentage of users cannot receive these messages. A top-tier platform should include fallback text capabilities to ensure that your message still reaches these users in a meaningful way. **How Voxie Helps:** Voxie automatically handles fallback messaging, ensuring that if a subscriber’s device doesn’t support MMS, a text-only version of your message will be delivered seamlessly. This guarantees 100% message delivery without compromising the customer experience. ### 2. Strategic Automation for Audience Segmentation Sending MMS to your entire subscriber list can be wasteful and ineffective. The best platforms allow for automated audience segmentation, helping you send relevant, personalized messages to targeted groups. This approach improves engagement while keeping unnecessary costs down. **How Voxie Helps:** Voxie’s intelligent automation tools make audience segmentation simple. You can easily create hyper-targeted campaigns by filtering subscribers based on demographics, past behaviors, or preferences. By ensuring the right message goes to the right audience, Voxie maximizes your ROI on every campaign. ### 3. Drip Campaign Crafting Capabilities [Drip campaigns](/blog/sms-drip-campaigns/) are essential for nurturing leads and guiding customers through the buyer’s journey. A strong MMS platform should allow you to integrate multimedia messages into these campaigns to create deeper, more personalized interactions. **How Voxie Helps:** Voxie supports sophisticated drip campaigns, combining SMS and MMS in strategic sequences. Whether you’re launching a new product, running a holiday promotion, or re-engaging lapsed customers, Voxie enables you to craft automated journeys that keep your subscribers engaged over time. ### 4. Two-Way Texting Capabilities with Conversational Intelligence [Two-way texting](/blog/2-way-sms-for-franchise/) is one of the most powerful tools in modern marketing. It allows businesses to engage in real-time conversations, answer customer questions, and deliver personalized experiences. However, managing these interactions manually can be time-consuming. **How Voxie Helps:** Voxie’s conversational intelligence automates two-way texting, allowing you to scale personalized conversations without losing the human touch. For franchises, this is particularly impactful, as Voxie streamlines communication across multiple locations while maintaining a consistent brand voice. From answering questions about promotions to booking appointments, Voxie ensures smooth and efficient interactions. ### 5. Easy Digital Asset Creation Growing your subscriber base requires tools that make capturing new leads simple and effective. Your MMS platform should include features like QR code generation, landing page creation, and site pop-ups to help drive sign-ups. **How Voxie Helps:** Voxie offers built-in tools to create digital assets that grow your subscriber base effortlessly. With customizable landing pages, QR codes, and pop-ups, Voxie makes it easy to convert website visitors, in-store customers, and event attendees into loyal subscribers. These tools integrate seamlessly into your MMS marketing campaigns, helping you grow your audience and deliver value at scale. ### 6. Airtight Opt-In and Opt-Out Support Compliance with SMS and MMS regulations is critical to protecting your business from legal issues and maintaining trust with your audience. The right platform should ensure opt-in and opt-out processes are seamless and fully compliant. **How Voxie Helps:** Voxie prioritizes compliance by automating opt-in and opt-out workflows. Whether it’s through clear consent forms or easy opt-out keywords, Voxie ensures you meet all regulatory requirements, including [TCPA](/blog/tcpa-compliance-checklist-sms/) and GDPR guidelines. With these safeguards in place, you can confidently scale your MMS marketing while protecting your brand reputation. ## Galvanizing Your MMS Marketing With Voxie Voxie isn’t just a text message marketing platform; it’s the only texting platform built for franchises, offering unparalleled tools to help multi-location businesses thrive. With features like advanced conversational intelligence, seamless automation, and built-in compliance, Voxie empowers brands to create meaningful, high-impact MMS campaigns. By choosing Voxie, you gain access to a platform designed to help you leverage the power of MMS while staying efficient, strategic, and customer-focused. Ready to take your MMS marketing to the next level? Request a demo below. --- # SMS Flash Sale Promotions – Text Templates & Examples > Learn how to craft high-converting promotional SMS messages with flash sale text templates, real examples, and expert tips to drive urgency, boost engagement, and maximize ROI. - Published: 2025-04-30 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-flash-sale-promotions/ --- A flash sale is a powerful retail tool that can effectively clear older inventory while simultaneously attracting new customers and raising awareness for specific products. The success of your flash sale, however, hinges significantly on how well you promote it. While there are numerous promotional options available—such as in-store signage, email campaigns, and social media outreach—SMS marketing stands out as particularly effective for generating excitement around your flash sale. With its immediacy and high open rates, SMS can quickly inform customers about limited-time offers, creating a sense of urgency that drives foot traffic and online engagement, ultimately maximizing the impact of your marketing efforts. ## The Promotional Advantages of SMS and MMS SMS boasts an [impressive open rate of 98%](/blog/sms-vs-email/), significantly surpassing email's open rate of 45%. This high engagement level is complemented by the speed at which SMS interactions occur; messages are typically read almost immediately after being received, making text messaging particularly well-suited for flash sales with tight timelines. The brevity of SMS also allows for the creation of concise, attention-grabbing messages that can make flash sales truly stand out in a crowded marketplace. MMS, a close cousin of SMS, enhances this promotional strategy by enabling the inclusion of graphics and other media, further enticing viewers and capturing their attention. Both SMS and MMS offer tracking capabilities that help gauge the impact of promotional campaigns. While there are limitations to measuring the full effect of an SMS flash sale promotion, these messaging formats provide much greater visibility compared to traditional social media and in-store promotions, allowing retailers to better assess their marketing efforts. ## Tips to Crafting Your Flash Sale Promotional Messages - Introducing new products? Not only should you consider MMS instead of SMS, but also consider pairing your flash sale text messaging with social media posts that further build excitement around the hot items. - Highlight the exact duration of the flash sale to create urgency; for example “Ends tomorrow!”, “HOURS LEFT!”, “Last Day!” - Use numbers within your SMS to emphasize value, like “Save 50% today only!” - Find buzzwords that inherently generate excitement and a feeling of immediacy, such as "limited time," "exclusive offer," "act now," “last chance,” or "don’t miss out." - Another way to convey urgency? Hint at a limited supply, when appropriate. - Include eye-catching pictures and GIFs that align with the urgency, like countdown clocks or bold graphics. For additional tips and examples of visual flash sale messaging, read [Leveraging MMS in Marketing (With Examples) - How & Why](/blog/mms-in-marketing-how-and-why/). - Embrace emojis with a light touch. However, only do so if they align to your brand identity overall, as emojis tend to contribute a playful, casual tone that may not work for every company. - Use all-caps strategically—limit it to no more than two consecutive words at a time, and keep all-caps usage to a maximum of two phrases per message. To see this principle in action, view the promotional SMS example below. ![Limit all-caps to two consecutive words so the reader doesn’t get overwhelmed by the message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038241/blog/nested-1746038241444.jpg) ## Examples of Flash Sale Promotions Via Text Marketing ### Examples of Flash Sale Promotions for Retail **NYDJ MMS Flash Sale Example** ![Holiday flash sale gif utilized by NYDJ.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038242/blog/nested-1746038242109.gif) ![NYDJ built an impactful MMS message to highlight their one day sale.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038243/blog/nested-1746038242958.jpg) **Neiman Marcus SMS Flash Sale Example** ![Neiman Marcus demonstrates how to utilize capitalized words and percentages to draw attention to their flash sale.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038243/blog/nested-1746038243646.jpg) **UltraLuxe Skincare MMS Flash Sale Example** ![UltraLuxe Skincare utilizes terms like “valid today only” to drive action on their flash sale.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038244/blog/nested-1746038244258.jpg) **UNIQLO SMS Flash Sale** ![UNIQLO utilized all-caps to emphasize when their flash sale ends. Since the word is at the end of the message, the all-caps bring their eyes down.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038245/blog/nested-1746038244935.jpg) **Sand and Sky SMS Flash Sale Example** ![Sand and Sky utilizes all-caps text in multiple areas throughout their message to drive a sense of urgency.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038246/blog/nested-1746038245882.jpg) **Blue Lagoon Skincare SMS Flash Sale Example** ![Blue Lagoon Skincare takes a different approach and uses “while supplies last” phrasing to prompt action.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038246/blog/nested-1746038246397.jpg) ### Additional Flash Sale SMS Templates for Retail **Example: BOGO from a supermarket** 🥧 Sweet Deal Alert! Buy one pie and get a second one FREE! 🎉 Stock up on your favorites—this offer won’t last long. Place your order now!  [Insert Link] **Example: free delivery offer from a furniture store** Limited Time Offer: FREE delivery on ALL furniture ordered by 3/31! Tables! Beds! Desks! Bookcases! Shop NOW: [Insert Link] **Example: Percentage-off discount from a mechanic or service center** ⏰ Last Chance! Get 40% off ALL TIRES—deal ends at midnight! 🛞 Don’t miss out, shop now: [Insert Link] **Example: Tiered flash sale from a sportswear chain** RUN, don’t walk! ⚡ Get $15 back for every $100 you spend on sportswea**r!** 🏃‍♂️ From running shoes to workout gear, save big! [insert link] **Example: Bundle offer from a clothing boutique** Summer is here! ☀️ Buy any pair of sandals and get sunglasses 50% OFF! 🕶️ Step into the season in style—2 Days ONLY: [Insert Link] **Example: “Great rates” from a stationery store** 📚 Exciting news! All leather-bound notebooks are ONLY $25! 🖋️ Hurry, this deal ends this weekend! Visit [Store Name] today and grab yours before they’re gone! ✨ [Insert Link] **Example: Holiday flash sale from a dried goods store** 🎄 Last-Minute Christmas Deals! 🎁 [Insert store] has the perfect gift basket for everyone on your list, 10% OFF. Shop now and get them just in time for the holidays: [insert link] **Example: Reminder of flash sale from a yarn store** Last chance! ⏰ Today is the final day to save 70% on [brand] yarn. Don’t miss out—order by Friday and score HUGE savings! Hurry before they’re all gone! [insert link] ### Examples of Flash Sale Templates for QSR ![Milk Bar leverages the timing aspect of a flash sale by extending their offer to get greater results.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038247/blog/nested-1746038247068.jpg) **Example: BOGO from a taco chain** Taco time! 🌮 Buy one taco, get one FREE! Grab yours today and double the deliciousness: [insert link] **Example: free delivery offer a pizza chain** In the mood for pizza? 🍕 Enjoy FREE delivery on your next order! Place your order by tomorrow night, and we’ll bring it straight to your door: [insert link] **Example: Percentage-off discount from an ice cream shop** Milkshake lovers, this one’s for you! 🥤 Get 50% OFF all milkshakes for a limited time. Chocolate, strawberry, mint—we have all the flavors you crave! **Example: Bundle offer from a sandwich shop** HUNGRY? Get a FREE small soda and bag of chips with every sandwich. Offer ends at midnight! 🥤🍟 Order now: [insert link] **Example: “Great rates” from a convenience store** Need a BOOST? Now through Saturday, grab a LARGE COFFEE for just 99 cents! Start your day right without breaking the bank. Don’t miss out! ☕ ## Additional Tips for Maximizing the ROI of Your Flash Sale Text Messages - **SMS should rarely be the only promotional channel for your flash sale. Take an omnichannel approach.** Have a particularly big flash sale on the horizon? Use email to build preliminary excitement and SMS to remind people of the fast-approaching deadline! What’s more, social media can be a great way to further nurture buzz. - **Don’t offer SMS flash sales too regularly.** Frequent flash sales can lead to diminishing returns and may cheapen your brand’s perception, depending on its identity. Additionally, overdoing these promotions can impair your profit margins, making it essential to strike a balance in your marketing strategy. - **Don’t have a flash sale just for the point of having a flash sale—make sure there is an underlying objective to drive all decisions.** Is this to clear away old inventory? Build demand around a new product? Stay competitive during the holiday season? Knowing your objectives not only influences the SMS promotion of the flash sale but also how you measure its success. - **Make sure you have the inventory to answer the call.** While this may seem like a straightforward point, it’s important to emphasize. After all, nothing undermines a customer’s trust in your brand more than promoting an enticing deal only to fall short due to stock shortages. - **Confirm which branches will be participating.** It’s not unheard of for franchise chains to have only some—but not all—locations participate in a flash sale. Make sure you send promotional texts solely to customers who shop at participating locations; this extra step is easy to automate with strategic audience segmentation within Voxie’s SMS platform. - **Curate your SMS subscriber list.** Eliminate customers who have proven dormant for a significant period. Divide your list into groups and target your flash sale messaging to their particular interests. - **Collect data on the success of your promotional SMS efforts.** Select a platform like Voxie that collects key performance indicators (KPIs), such as SMS click-through rates, reply rates, and unsubscribe rates. Ideally, your SMS platform should [integrate with other tools](/blog/top-marketing-tools-for-franchises/) in your tech stack, allowing you to analyze which flash sale texts effectively drove in-store interactions. Leverage this data to draw meaningful conclusions and further refine your findings, focusing on both the types of promotions you offer and the strategies used in your SMS templates. - **Consult with people who work closely with customers to gather feedback.** This includes franchise owners and retail managers, who can offer insights into the types of flash sale incentives that may effectively motivate their customer base. Additionally, they can provide qualitative information on which offers tend to drive foot traffic and create upselling opportunities. ## Voxie—The Platform to Coordinate Flash Sale Texts at Scale Voxie is an SMS marketing platform dedicated to enhancing the messaging capabilities of franchises and multi-location businesses. This emphasis on optimizing SMS communication has resulted in industry-leading software features, including: - Sophisticated personalization of promotional SMS based on known customer data - Interactive SMS powered by conversational intelligence - Automated group creation and management - Handling of complex drip campaigns for targeted promotional experiences - Hands-on integration with your marketing stack - Multi-level user access - AI-generated texts to guide your own flash sale promotional messaging Voxie makes it easy and scalable for businesses to send highly [personalized flash sale text](/blog/personalized-sms-marketing-mass-text-messages/) promotions to targeted groups, ensuring effective customer engagement. With robust KPI tracking, you can analyze campaign performance, share valuable insights with stakeholders, and continuously optimize your future SMS outreach for even greater success. --- # Summer SMS Marketing Campaign Ideas > Discover creative summer SMS marketing campaign ideas, summer promo ideas, and actionable summer marketing strategies to help your brand stand out and boost engagement all season long. - Published: 2025-04-30 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/summer-sms-marketing-campaign-ideas/ --- Summer is the season of lounging poolside, evening walks through the park, camping under the stars, and neighborhood soccer games. What do all these activities have in common? People are away from their computers, making SMS a far more preferable to email marketing during this warm-weathered season. To help you get the most out of your summer SMS marketing campaigns, we’ve put together a mix of fun ideas and practical tips. ## Maximize Summer SMS Marketing Campaign Success With These Practical Tips ### Consider refining and testing text timing—days and hours—specifically for summer Summer shakes up our routines—kids are out of school, vacations are in full swing, and even longer daylight hours can shift our habits. In turn, consider modifying the day and time you send your summer marketing texts. For example, imagine your quick-service restaurant found that Friday mornings were the best time for SMS open rates and promo engagement; customers were eager to use the discount before their lunch break. In summer, engagement with your Friday promotional SMS might drop, as more people take the day off from work for long weekends. In response, you may want to test sending your SMS in the middle of the week instead. ### Look to summer buying patterns to predict customer interests and behaviors Many industries experience summertime slow-downs, from B2B to retail. You may be able to find outside research that speaks specifically to your industry. However, arguably the most valuable insights into summer buying patterns lies within your own data. Look at multiple years’ worth of sales information to extract a greater understanding of: - How summers compare to other seasons, overall - Which day of the week—and times—are the most profitable - Distinguishable trends regarding product and sales - Which sales are the most successful - If there’s a change in digital interactions, such as app usage ### Segment SMS audiences based on known information As previously established, summer tends to throw a wrench into our schedules. However, the type of impact—and to what extent—can vary based on numerous factors, such as the recipient’s age group, socioeconomic status, and location. For example: - If you run a café chain, your summertime SMS and MMS marketing should reflect regional preferences. In northern states, patio seating might be a major draw, while in the South, showcasing a refreshingly air-conditioned interior could be more enticing. - If you run a bakery franchise, locations serving upper-middle-class customers may experience a sharper decline as they take longer vacations, while those catering to lower-income patrons may see steadier demand. - If you run a quick-service restaurant, you may notice a summertime dip in college students using student discounts compared to other customer groups, as many head “home” for the break. By segmenting your SMS subscribers into subgroups, you can determine who receives which messages and how to allocate your budget. After all, sending summertime promotions to college students who are hundreds of miles away would be a waste of marketing dollars. Voxie is an SMS platform that combines scalable text marketing with precise targeting based on location and customer data. ![Empower franchisees to connect with their local audience with targeted group access.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038240/blog/nested-1746038240424.png) ### Incorporate summertime visuals using MMS to make your texts pop For many, summertime is the season they've dreamed of all winter and spring—the greenery, the pool, the warm breeze. Use these uplifting, warm-weather visuals to spark positive emotions and inspire action by incorporating them into your marketing MMS campaigns. For creative ideas to fuel your summer MMS marketing, read [Leveraging MMS in Marketing (With Examples) - How & Why](/blog/mms-in-marketing-how-and-why/). ## Embrace Summer Holidays Within Your SMS Marketing Campaigns Summertime marks a parade of different holidays, all of which influence consumer’s needs. Father’s Day, people will be scrambling for the perfect gift for Dad or perhaps will be more receptive to generous fine dining promotional offers. Memorial Day or the 4th of July, your marketing text subscribers may be hunting for the perfect ideas for summer party supplies. ### Father’s Day SMS Marketing Campaign Ideas Don’t make the mistake of thinking you’re marketing to dads for Father’s Day—to achieve summertime success, craft SMS messaging that speaks to their romantic partners or children. _“Father’s Day is almost here! Give Dad one-of-a-kind cufflinks from Smith’s for Men with FREE engraving when you order before June 15. [link]”_ People usually start thinking about Father’s Day gift-giving two weeks in advance, so this could be the perfect time to start your promotions. If you're an eCommerce business, send a "final reminder" text 24 hours before the order deadline for on-time Father's Day delivery. If you’re a retail store or offer services, send marketing texts 2-3 days in advance of Father’s Day to reach people hunting for last-minute gifts. _“Need a last-minute gift for Dad? Good news—Manchester Foods is open until 8:00 PM and has everything he loves, from cooking spices to premium cuts of meat to his favorite brandy!_ 🍖🥃” “🎁 _Not sure what to get Dad? Treat him to a gift card from Smith Landscaping—sent to your phone or his in just minutes! [link]”_ For a fuller list of dad-themed promo ideas, read [Father's Day SMS Marketing Strategies for Franchises](/blog/fathers-day-sms-strategies/). ### 4th of July SMS Marketing Campaign Ideas The 4th of July is not a holiday for gifting, but rather for celebrating. And for many retailers, it’s a prime moment to shine. Party hosts are on the hunt for deals on snacks, games, and sparklers, while event goers may be tempted to splurge on a new swimsuit or outfit. It’s also a peak time for road trips, with families heading out for beach days, camping weekends, and city getaways. “🚗 _Hit the road with confidence this 4th of July! Get $60 OFF Michelin tires at Smith's Service Center—just in time for your summer adventures. Don't let worn-out tires slow you down your weekend fun. [Link]_ 🎊🏕️🚙” _“This 4th of July, conquer summer humidity with a sleek blowout or get that sun-kissed glow with fresh highlights! ✨💇‍♀️ HURRY—limited spots left before the holiday! Book now: [link]”_ For more summertime SMS campaign inspiration with a patriotic twist, read [How to Use SMS for Sparkling Fourth of July Promotions](/blog/fourth-of-july-sms-promotions/) . ### Labor Day SMS Marketing Campaign Ideas Alas, summer must always come to an end. Your customers’ minds may be fixated on making the most of the dwindling warmth or already turning their attention to what's next—back-to-school shopping and autumn activities. This is the time when many Americans eagerly await major sales to shop and save. Use this opportunity to shape your Labor Day SMS campaigns around clearing out summer inventory and addressing your customers' time-sensitive needs. _“Say goodbye to summer in style!_ 🌞 _Enjoy 40% off ALL shorts and t-shirts at Smith’s Closet, now through Sep 1, 2025. Don't miss out—shop today! [link]”_ _“Get your home fall-ready with our limited-time Labor Day Sale, now through Sep 1. Bedding! Bath towels! Home goods! NOW is the time to save as much as 70%. [link]”_ ## Other Summer Events to Fuel Your SMS Marketing Ideas June through August is an exciting time of year for many reasons, not just for federal holidays. When searching for summertime ideas to shape your SMS marketing campaigns, consider: - Weddings - Beach trips - Sporting events - Graduation parties - Amusement park visits - Camping - Music festivals - Road trips - Family reunions - Picnics - Barbecues and cookouts ## Evolve Summertime SMS Marketing Beyond Product Promos ### Promote Your Referral Program Referenced throughout this article is the fact that your customers will most likely be more social during the warm months of summer. So what better time is there to encourage your SMS subscribers to spread the word about your brand? Use SMS to remind followers of your referral program and its perks. As your followers reconnect at backyard BBQs or family gatherings, your offer will be in the back of their minds. ### Use Summertime to Acquire UGC With all the picnics, beach days, and outdoor adventures, your audience is snapping countless photos. Make your products part of those memories by running a summer-themed photo contest—invite customers to text in their best shots for a chance to win. ### Use SMS to Promote Your Summer-Themed Content Did you craft summer recipes that feature your jarred salsa or a listicle of your favorite local spots for a picnic? Consider leveraging SMS to get extra eyeballs on your summer-themed marketing content. ### Bonus - Consider That Customers May Need Extra SMS Reminders About Upcoming Appointments Though appointment reminders don't exactly fall under the umbrella of marketing, it’s still a powerful use of text messaging. Since summer distractions can lead to missed appointments, consider adding an extra SMS reminder—whether for haircuts, dentist visits, home repairs, or other commitments. Click here to read [tips for effective SMS appointment reminders](/blog/reducing-no-show-rates/). ## Heat Up Your Summertime SMS Marketing With Voxie Voxie is an SMS platform designed specifically to help franchises and multi-location businesses effectively connect with customers and drive real growth. From acquiring new contacts to further engaging loyal customers, our platform balances personalization with advanced automation. Capabilities include 2-way SMS powered by Conversational AI, smart list segmentation and personalization, drip campaign programming, in-depth text marketing analytics, and versatile tech integrations. --- # Types of Messages—SMS, RCS & More—and How to Effectively Leverage Them in Your Marketing > Explore the different types of SMS marketing—including SMS, MMS, RCS, and push notifications—and learn when and how to use each to drive results across your campaigns. - Published: 2025-04-30 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/types-of-messages-sms-rcs-and-more/ --- # Types of Messages—SMS, RCS & More—and How to Effectively Leverage Them in Your Marketing In the marketing world, the term SMS is often used interchangeably with "mobile messages," but this isn't entirely accurate. While SMS is indeed the most common type of promotional mobile message, it is not the only one available. Additional types include MMS, RCS, push notifications, and in-app messages, amongst others. In the following discussion, we will break down how these various types compare, detailing the pros and cons of each to provide a comprehensive overview of mobile messaging options. ## Short Message Service (SMS) SMS, or Short Message Service, is one of the simplest and most familiar ways to connect with people through text messages. It allows businesses and individuals to send short, straightforward messages—up to 160 characters—directly to mobile devices, making it a go-to tool for quick and effective communication. A2P SMS, or Application-to-Person SMS, is how businesses send messages to customers through automated systems. Whether it’s a special offer, an appointment reminder, or an order update, most marketing texts fall into this category, helping brands stay connected and deliver value right to their audience’s fingertips. ### Pros of SMS Compared to Other Types of Mobile Messages - SMS is more affordable than many of the other types of messages detailed in this article. While the cost difference may seem negligible at first glance, it becomes increasingly significant as your audience grows and the number of campaigns expands. - Promotional messaging should be straight to the point by its very nature, meaning that the character limitations of SMS won’t restrict your outreach in most circumstances. - Unlike other types of mobile messaging, SMS easily accommodates two-way communication between you and your customers. To dive deeper, check out [2-Way SMS is a Breakthrough for Franchise - Learn Why & How With Voxie](https://www.marketing-site-sandbox.internal.voxie.com/blog/2-way-sms-for-franchise/). ### Cons of SMS Compared to Other Types of Mobile Messages - SMS only supports plain text, which means businesses cannot include images, videos, or other rich media to create more engaging and visually appealing content. - The 160-character cap can make it difficult to convey detailed or complex messages, often requiring businesses to simplify their communication or send follow-up messages to fully deliver their message. ![Shane Welch quote](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1746038241/blog/nested-1746038240682.png) Tools like Voxie allow clients to manage SMS and MMS from a single account to overcome this limitation. ### When to Use SMS Over Other Types of Mobile Messages - **Personalized messaging:** There’s no denying the eye-catching benefits of images and GIFs. However, they often overshadow the accompanying words. For this reason, let your [personalized marketing texts](/blog/personalized-sms-marketing-mass-text-messages/) shine by opting for SMS over other types of flashy mobile communications. - **When operating on a limited budget:** SMS is one of the most affordable types of mobile messaging, making it ideal for businesses looking to maximize their outreach without overspending. Compared to formats like MMS or push notifications, SMS allows you to connect with a large audience while keeping costs low. - **Non-special communications:** For straightforward updates, reminders, or promotions that don’t require elaborate visuals or interactive elements, SMS is the perfect choice. Its simplicity ensures your message is clear and direct, without unnecessary complexity. - **Non-visual offerings:** If your product or service isn’t highly visual by nature, SMS is a great fit. For example, services like discounted snow removal or tutoring sessions don’t rely on images or videos to convey their value, making SMS an effective and efficient way to communicate these types of promotions. ## Multimedia Messaging Service (MMS) MMS, or Multimedia Messaging Service, takes text messaging to the next level by allowing you to send images, audio, and video along with your text. Unlike standard SMS, MMS offers a more vibrant and interactive experience for your audience. Want to learn more? Read [Leveraging MMS in Marketing (With Examples) - How & Why](/blog/mms-in-marketing-how-and-why/). ### Pros of MMS Compared to Other Types of Mobile Message - MMS allows you to include images, GIFs, and videos in your messages, making them more engaging and visually appealing than plain text SMS messages. - Compared to the 160-character limit of SMS, MMS offers a significantly higher word count, giving you more flexibility to convey detailed information and craft compelling narratives. ### Cons of MMS Compared to Other Types of Mobile Message - MMS messages are generally more expensive than SMS messages; at Voxie, MMS generally costs an additional $0.015 per recipient. For this reason, our article [SMS ROI & Expected Costs for Text Marketing](/blog/sms-roi-and-expected-costs-for-text-marketing/) recommends using it judiciously and thoroughly testing your campaigns to ensure they deliver the results you're aiming for. ### When to Use MMS Over Other Types of Mobile Messages - **Major holiday sales:** Leverage the visual power of MMS during big shopping events like [Father’s Day](/blog/fathers-day-sms-strategies/), [Valentine’s Day](/blog/use-sms-marketing-for-valentines-day/) or [Black Friday](/blog/black-friday-sms/) to capture attention and drive sales with compelling images and multimedia. - **Introducing new products:** Showcase new offerings with engaging visuals to highlight features and benefits, making a stronger impact than text alone. - **Highly visual offerings:** If you're marketing products like clothing or food, MMS can go a long way to piqueing the interest of recipients. After all, why send a message about 30% off burgers and not show a picture of a fresh-off-the-grill burger to whet appetites? Most companies that use text message marketing find that a combination of both SMS and MMS works best, especially when using tools like Voxie that support both formats seamlessly. This allows for a balanced approach that maximizes engagement and cost-effectiveness. ## Rich Communication Services (RCS) Like its name implies, rich communications services (_RCS_ for short) can accommodate the inclusion of media and interaction. Unlike MMS, which sends texts as media messages, RCS uses data to provide enhanced features like high-quality images, read receipts, and group chats. ### Pros of RCS Compared to Other Types of Mobile Message - RCS enables the sending of larger files, even surpassing the capabilities of MMS for high-resolution photos, videos, and documents. - RCS makes interactive features possible, such as read receipts, typing indicators, carousels, and suggested replies, creating a richer and more engaging conversation. ### Cons of RCS Compared to Other Types of Mobile Message It’s natural to wonder why you may not have heard of this type of text marketing, and why SMS continues its dominance. To begin with: - RCS isn’t supported by all mobile carriers or devices, so if the person you’re messaging doesn’t have RCS enabled, your message might default to regular SMS or MMS. - Building interactive and engaging RCS messages can be tricky and often requires a developer’s help, as features like carousels and suggested replies add complexity and can increase costs compared to simple text messages. - Unlike some messaging apps, RCS doesn’t always offer end-to-end encryption, which means your messages could be vulnerable to interception or unauthorized access during transmission, raising concerns for sensitive conversations. In short–RCS is still fairly new. It signifies great future opportunities, but this particular type of mobile messaging is still working out many of the kinks not present with alternatives like SMS and MMS. ## Push notifications Push notifications are messages sent directly to a user's mobile device from an app they’ve downloaded, even when the app isn’t open. They’re a way for apps to engage users with updates, reminders, or promotions in real-time. ### Pros of Push Notifications Compared to SMS and Other Message Types - While SMS boasts an impressive [open-rate of 98%](/blog/sms-vs-email/), push notifications require no actions for the recipient to view the message. - Push notifications are free to send, whereas SMS and other messaging types incur a cost per message. However, this doesn’t necessarily mean push notifications are overall the more cost-saving option, for reasons we’ll explore below. ### Cons of Push Notifications Compared to SMS and Other Message Types - Push notifications require having an app in the first place, which involves both the initial costs of building the app and ongoing upkeep expenses. - Users must download the app to receive push notifications, which can be a barrier for some customers who may resist adding another app to their devices. - Push notifications can feel intrusive to users, as they pop up directly on the screen without any action taken by the recipient. - Push notifications are limited to text or still graphics, whereas MMS and RCS allow for richer media types like GIFs, videos, and other dynamic content. - Apps are not always beneficial for every type of business, as [highlighted by Vox](https://www.vox.com/money/23743915/iphone-android-apps-airline-dentist-pandemic-data-privacy-restaurant): “The awkward thing about this entire situation is that apps aren’t always the greatest deals for the companies that insist on having them. Many websites perform just fine on mobile now — which hasn’t always been the case — in terms of user experience and even tracking. And if not enough people use an app because there isn’t a need for it, the endeavor turns out to be a waste of time and money … While there are a huge amount of people who download apps, you know what there are not? A huge amount of people who use that app more than once after they download it. There are astronomical abandonment rates.” ### When to Use Push Notifications The real question is: when does it make sense for a company to invest in building an app? While there are many reasons for an organization to launch its own app, some telltale signs that it might be time include: - Interactions occur frequently and almost entirely online, such as with an eCommerce store. - Customers cannot access your services without an active account, as is the case with platforms like Airbnb or banking services. - Customers benefit from having a centralized location for personalized documents, transaction histories, or saved communications. ## Determining Which Type of Text Message Marketing to Use When While we’ve shared general tips on when to use MMS, SMS, and other messaging types, we recommend digging into your own data to find what works best for your brand. The answers often lie in testing. Compare the results of different campaigns to see which messaging type performs best. Does MMS get more engagement than SMS? If so, does the increased engagement outweigh the added costs? Remember that what works for one campaign might not work for another. Be sure to test different campaign types, such as holiday deals, new product launches, and [coupon text alerts](/blog/text-coupons-ltos-and-promo-code-alerts/), to optimize your strategy. ## Bring Your Text Marketing Strategy to Life With Voxie Voxie aims to be the all-in-one text marketing platform specifically designed for the unique needs of franchises and multi-location businesses. Yes, we support both SMS and MMS, but our value extends far beyond the basics. We empower your text marketing strategy with features like: - In-depth reporting made easy to understand through strategic visuals. - AI-supported 2-way texting made possible through Conversational Intelligence. - Automated segmentation of contacts based on extracted information. - Quick Blast AI Message Assistant to help craft compelling content. - Multi-level access to Voxie dashboards. Because we specialize in empowering our clients' text marketing strategies, we continuously evolve our capabilities to keep pace with the ever-changing industry. We're committed to providing the tools and insights you need to succeed in the dynamic world of text marketing. --- # Craft the Perfect Marketing SMS - Content Writing Tips > Learn how to write SMS marketing content that grabs attention, drives action, and stays true to your brand with these expert copywriting tips from Voxie. - Published: 2025-04-02 - Category: Thought Leadership, Best Practices - Canonical HTML: https://www.voxie.com/blog/craft-the-perfect-marketing-sms/ --- The perfect SMS marketing strategy hinges on several factors—the right incentives, timing, a strong subscriber list … but all such tactical elements fall short if you don’t write the right content. Your text messages should be an extension of your brand voice and speak directly to your audiences, meaning that there is no one-size-fits-all SMS template to follow. However, Voxie has compiled copywriting tips to help you craft your SMS marketing content with intention and impact. **“A well-timed text with the right tone can turn a casual subscriber into a loyal customer. Use urgency, but make it feel personal—not pushy. That balance makes all the difference.”** _Shane Welch, VP of Customer Experience, Voxie_ ## How to Write SMS Content for Marketing — Basic Tips ### Ideal SMS Content-Length The ideal character count for your text message is not a fixed number, but a set of criteria. **The goal is to write your SMS marketing as short as possible without sacrificing clarity or readability.** Consider what information is necessary or helpful—such as the end date of a promotion or the address of an appointment—versus what is superfluous. Your SMS marketing content should be long enough to include: - The core value of the offer, such as a discount percentage or BOGO deal - Brief details that enhance the perceived value, such as highlighting specific products - Any restrictions, including expiration dates or usage limits - A clear call-to-action, ideally with a link for easy access Remember, the more content you include in your marketing SMS, the more likely people will scan it rather than read it, causing valuable information to get lost. ![Example of a short SMS that is easy for the reader to scan.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519837/blog/nested-1743519837559.jpg) ### Choose Clarity Over Cleverness News flash—your SMS marketing content should not be a riddle. While a touch of humor or cuteness is permissible, make sure it doesn’t detract from the underlying message you’re trying to convey. To be safe, place any jokes at the end of your SMS content or forego the humor entirely. ### Write to Create Excitement and Urgency SMS outperforms email and other marketing channels for limited-time offers. Make the most of it by crafting messages that spark urgency or excitement. Examples of phrases that can elicit such emotional responses include: - Final hours - Final call - Limited supply - Limited time - Exclusive offer - Today only - Ends soon - Don’t wait - Last chance - Countdown - Save big - Nearly gone - Last chance - Hurry - Act now ### The ART of All-Caps Think of all-caps like an exclamation point—when used sparingly, it makes a strong impact. However, if you overdo it, the effect is diluted and the text reads like you're SHOUTING EVERY SINGLE WORD. Therefore, limit yourself to 2-3 words in all caps and think about which points you want to emphasize. Many brands choose to emphasize many of the urgency-inducing phrases mentioned above, such as LAST CHANCE or TODAY ONLY. ![Example of an SMS that utilizes capitalized words to draw attention and drive action. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519838/blog/nested-1743519838411.jpg) Importantly, consider both the pros and cons of using all-caps in your SMS marketing content. While all-caps can create emphasis, this writing tactic can also make your message feel aggressive or overly promotional, even if used selectively. On the other hand, sentence-case text tends to feel more conversational and approachable. There’s a time and place for both approaches. ![Sentence-case texts put less pressure on the reader and allow them to scan the SMS in a way that feels more natural to them.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519839/blog/nested-1743519839059.jpg) ### If Featuring Emojis, Use a Light Touch A strategically chosen emoji can positively impact the readability of your SMS marketing content; not only can it visually draw the eye to the most important parts, but also reinforce the tone. However, it’s important to remember: - Not everyone likes emojis - If done in excess, it can interrupt the overall flow - It adds a sense of levity and playfulness which may not always be appropriate Therefore, consider your primary audiences’ preferences when you’re crafting the SMS content. For instance, [Gen Z and millennials tend to be much more open to text emojis](/blog/millennials-hate-periods-heres-what-else-to-remember-when-texting-them/) than their older counterparts. Also, reflect upon whether the emojis align with your brand identity, as cute icons could cheapen high-end products, such as fine dining or an expensive jewelry brand. Above all else, never use emojis in the middle of sentences or as substitutes for words. To be safe, limit your SMS marketing content to two emojis, or three if used consecutively. **Examples of how NOT to use emojis in SMS marketing content** _Happy Birthday_ 🎂 _Susan, from Royal Boucherie! To celebrate, enjoy a complimentary bottle of_ 🍷 _on us during your visit. Book your reservation today and let us make your special day unforgettable._ 🥳*Cheers to you!* 🪇 --- _Hi Paul 👋Just a quick reminder about your tour of Keystone Meadows Senior Living on 10/10/24 at 9:30 AM. Please check in at the reception desk upon arrival. If you need to reschedule, feel free to call us at 444-901-5891_ 📲 _Looking forward to 🤝you!_ **Examples of how to CORRECTLY use emojis in SMS marketing content** _Happy Birthday from Two Dog Sweet Treat!_ 🎉 _To celebrate, enjoy a FREE smoothie on us! Swing by anytime today and treat yourself to something sweet._ --- _Hi Alex, this is a friendly reminder of your upcoming massage appointment at Infinity Massages on 10/10/24 at 9:30 AM. We look forward to helping you relax and unwind._ ☺️🌳🎶 **“When writing SMS content, imagine you're texting a friend—but a friend who really likes your brand. Keep it clear, conversational, and don’t bury the value. You’ve got about 3 seconds to win their attention.”** _Maggie Hoel, Customer Success Manager, Voxie_ ### Bonus Tips to Improve Your SMS Content Writing - Keep paragraphs short and use line breaks to enhance digestibility - Embrace a down-to-earth, relatable tone - Create firm voice guidelines for SMS content to ensure overall brand consistency - Don’t assume all recipients understand abbreviations - When in doubt, consult with your marketing personas - Subscribe to competitors' SMS lists to learn from their successes and mistakes - Vary the format of your SMS messages to keep things fresh, as sending the same style repeatedly can lead to subscriber fatigue - Remember, compliance with TCPA regulations is a nonnegotiable ## Automated Personalization — The Secret for Taking SMS Content From Good to Great Personalizing SMS marketing content is a topic worthy of its own article … which is why we wrote one! We encourage you to dive deeper with [**Personalized SMS Marketing – Maximizing its Potential in 2025**](/blog/personalized-sms-marketing-mass-text-messages/), but the main takeaways include: - **Opportunities to personalize SMS marketing content are much more advanced than merely stating the recipient's name** - In the article, we showcase personalization examples such as customizing messages based on location or weather, referencing past purchases or interests, and sending well-timed birthday greetings, among others. - **Personalization can go hand-in-hand with SMS drip campaigns for an even more curated content marketing experience** - Let’s say you have a prospective customer who expressed interest in a service with a longer sales cycle, indicating that they’d benefit from well-timed lead nurturing content. In this scenario, a sophisticated SMS drip campaign could improve your ability to deliver the right marketing content at the right time. - **The right technology is essential to personalizing SMS marketing content at scale** - Your SMS platform should smoothly integrate with other tools within your tech stack to enable real-time information sharing. Additionally, your SMS software should track and extract information from individual recipient interactions, like link clicks or 2-way text conversations. Ultimately, these insights can help automate and personalize future communications. ## Segment Audiences to Write More Targeted SMS Marketing Content Amateur marketers often try to write SMS content that appeals to wide audiences, but the pros know that trying to reach everyone means targeting no one. Therefore, set yourself up for success by creating sub-groups within your SMS subscriber lists. These can be based on: - Preferred store location - Purchase frequency - Known product preferences - Content and deal preferences - Loyalty program status - Known demographic data There are numerous ways you can collect the necessary information to classify subscribers correctly. Common tactics include integrating your CRM and SMS platform, as well as sending out surveys and automating groupings based on responses. ![An excellent example of how to use a survey in your text message marketing to drive enhanced personalization based on the survey response.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519839/blog/nested-1743519839677.jpg) Creating sub-classifications not only gives you control over who receives which marketing messages, but also provides valuable insights that help make SMS content you write more applicable. ## SMS Content Short-Cut: Marketing AI That Knows Your Brand Voice The idiom “works smarter, not harder” is the linchpin to efficiently scaling marketing. To assist, Voxie created the Quick Blast AI Message Assistant, complimentary within our SMS platform. Here’s what you need to know: - **Quick Blast AI Message Assistant shapes content in direct alignment to your brand voice**. By providing the tool with details about your audience, product or service, overall messaging style, and SMS marketing goals, the AI generates texts that feel highly personalized rather than the generic messages other tools may produce. - **Purpose-driven AI makes all the difference.** Chances are, Voxie won’t be the first AI you’ll encounter as a marketer. However, if you compare a general-purpose tool like ChatGPT to one designed for a specific task, the contrast is striking. The generated SMS marketing content will align more closely with industry best practices, reflecting your brand’s unique tone while avoiding the withdrawn and overused vocabulary often associated with AI. ## MMS – When and How to Include Other Media in Text Marketing SMS is commonly used as a “catch-all” expression for all text message marketing. MMS—Multimedia Messaging Service—expands on SMS by allowing more characters and supporting images, GIFs, videos, audio files, and more. Most text marketing platforms like Voxie enable both SMS and MMS content. So how should media factor into your promotional text messages? This is a topic we explore in great detail with our guide [**Leveraging MMS in Marketing (With Examples) - How & Why**](/blog/mms-in-marketing-how-and-why/). However, to summarize key points: - **Because MMS costs more than SMS, many brands deploy it tactically to maximize the ROI.** Examples of appropriate MMS use cases include big announcements or introducing new products. “Routine” text communications like a weekly discount code may not be as worthy of highlighting with a visual element. - **Use high-quality marketing graphics that underscore your brand.** A high number of brands choose to send stock images or nondescript holiday banners, resulting in visuals that do little to enhance the content. Instead, invest in strong visual content that puts your brand in the best light and elicits a strong emotional reaction—hunger, wanderlust, excitement, etc. - **A/B test different visual subject matters and layouts.** As explored in the above-mentioned article, the media can be pure imagery or can combine graphics with text. You might discover through testing that some types of media resonate more with MMS recipients than others. For instance, if you're marketing for a coffee franchise, you may find that visuals of people enjoying your beverages drive higher engagement than images featuring the drinks alone. ![How to utilize images in an MMS to emphasize your offering.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519840/blog/nested-1743519840243.gif) ## Find Inspiration For SMS Beyond Promo Codes For many brands, the vast majority of their SMS marketing content relates to [texted promo codes](/blog/text-coupons-ltos-and-promo-code-alerts/), and for good reason: they provide clear value to recipients, allow for easy tracking, and can directly contribute to profits. However, don’t limit your SMS content to exclusively such deals. As detailed in [9 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/), other marketing uses for SMS content include: - Reclaiming abandoned cart customers - Launch giveaways and contests - Increase online reviews - Promote your referral program - Bring awareness to content marketing ## Let Data Drive Your SMS Marketing Content Approach The hard truth is that not every marketing SMS you write will lead to major marketing wins. However, even underwhelming response rates can provide value, as it provides fresh data into what your text subscribers do and don’t like. However, such intel is only helpful if properly analyzed and leveraged. Therefore, formalize a process in which you: 1. Define your SMS marketing content goals 2. Establish that you have tracking in place through tools like Voxie 3. Confirm the desired action text recipients should take 4. Determine which groups of subscribers should receive the message 5. Write the SMS content and send, including the desired CTA 6. Analyze performance, either through A/B testing or comparison to other campaigns 7. Form hypotheses based on the performance analysis 8. Craft new SMS content in response to the hypothesis to verify or disprove it When analyzing your SMS campaigns and forming theories in response, consider more than just the content—factors like timing, incentives, and audience segmentation all play a role in the success (or lack thereof) of your SMS marketing. ## If You Have Multiple Writers, Reinforce Brand Guidelines With Tech-Based Guardrails As a company grows, SMS content writing often expands beyond a single person—whether it’s junior marketers, franchisees, or other team members. Tools like Voxie help brands maintain a consistent voice with features like pre-built templates and structured approval workflows. This ensures SMS content marketing stays on-brand, no matter who’s writing it. Other practical SMS capabilities from Voxie include: - Customizable user permissions - Quick blast (one-to-many) text marketing campaigns - Conversational AI - Two-way texting for customer support - Message templates - Behavioral triggers - Deep audience segmentation - Location-specific analytics - Compliance and security safeguards - Versatile tech integration capabilities - Advanced drip campaigns - Quick Blast AI Message Assistant To learn about how Voxie can help grow your customer engagement and drive more sales through tactical SMS deployment, request a demo below. --- # Localize SMS for Targeted Marketing > Discover how localized SMS marketing can drive higher engagement, boost conversions, and create deeper customer connections—learn key strategies and real-world examples to make your text campaigns more relevant and impactful. - Published: 2025-02-28 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/localize-sms-for-targeted-marketing/ --- SMS marketing is no longer a novelty. While it remains far less cluttered than email, simply sending mass text promotions no longer sets your brand apart. The real competitive advantage now lies in _how_ you leverage SMS—especially when it comes to localized targeting. When marketers hear the term “localization,” they often think of global companies tailoring campaigns for different countries. But true localization extends beyond international borders. It applies at every level—whether regional (New England vs. Mid-Atlantic), city-based (Miami Beach vs. Little Havana), or even down to specific neighborhoods. For [retailers](/blog/grow-retail-revenue/), [QSR chains](/blog/qsr-marketing-tactics/), or [franchises](/blog/franchise-marketing-strategies/), localization isn’t just about geography—it’s about relevance and connection. A well-placed, targeted text can resonate more deeply, drive higher engagement, and ultimately boost conversions. Moreover, tactical localization allows you to send messages and offer discounts only to those who are most likely to convert, ultimately improving your [SMS marketing ROI](/blog/sms-roi-and-expected-costs-for-text-marketing/). However, deciding to localize your SMS strategy is just the beginning. In this article, we’ll break down the key steps for setting up successful localized campaigns, explore real-world examples, and provide inspiration for refining your own targeted SMS marketing efforts. [**LEARN ABOUT THE UNIQUE WAYS VOXIE SUPPORTS MULTI-LOCATION BUSINESSES**](/industries/franchise/) ## Preliminary Guide to Localizing Your SMS Marketing ### Gather Intelligence on Localized Audiences Localization isn’t just about targeting an entire city or state—customer preferences can vary significantly even between neighborhoods just a few miles apart. Understanding these nuances is crucial to crafting SMS campaigns that feel personal and relevant. ### Factor in demographic data To start, businesses should group audiences based on location-specific factors such as: - **Region or state:** Tailor promotions and messaging based on broad regional differences in culture, weather, or economic factors. - **Specific city:** Recognize variations in customer behavior even within the same state, as urban centers and smaller towns often have differing needs. - **Population density:** Urban, suburban, and rural areas each have distinct shopping habits and communication preferences. - **Age demographics:** Some locations may attract younger or older populations, influencing the tone and content of SMS messages. - **Socioeconomic makeup:** Zip codes can indicate spending habits and help tailor offers to different income levels. - **Prominently spoken languages:** If a region has a significant non-English-speaking population, consider multilingual SMS campaigns to ensure accessibility. ### Gather qualitative insights into customers Seek meaningful perspectives beyond demographic data by gathering intel directly from those closest to the customers. Franchisees or sales teams could give location-specific insights, such as the fact that the majority of their Sunday afternoon pizza sales are to junior sports leagues and their families celebrating (or commiserating) or the latest game. Such input can allow you to send hyper-targeted SMS marketing texts specific to that location that may not resonate with localities. ### Analyze location-specific sales patterns Analyzing localized purchasing trends can highlight which products or services resonate most with specific areas. Additionally, reviewing historical SMS marketing performance and conducting targeted surveys can provide valuable comparisons between national and local engagement trends. ### Build test-able hypotheses to shape your local SMS marketing With these insights, businesses can form hypotheses on the types of SMS marketing strategies and promotions that will connect best with localized audiences. For example, a suburban customer base may respond well to family-oriented promotions, while an urban audience might prefer quick convenience-driven offers. Tools like Voxie can help businesses visualize and compare campaign results, making it easier to measure the success of localized SMS strategies and refine them for even greater impact. ### Consider How Subscriber List Groups’ Can Be Managed at Scale Managing subscriber lists effectively is crucial for scaling localized SMS marketing while maintaining efficiency. The key to success lies in selecting the right SMS marketing platform—one that enables seamless segmentation, automation, and control. **An advanced SMS platform, such as Voxie, can:** - Automatically group subscribers based on user-provided information, SMS interactions, or third-party data from software integrations. - Provide tiered admin access so that franchisees or regional managers can only message subscribers relevant to their location, preventing unnecessary overlap or communication errors. - Enable automatic analysis of subscriber sub-groups, allowing businesses to quickly identify performance trends across different localized campaigns. Regular auditing and maintenance of subscriber lists are equally important. This process extends beyond merely removing inactive contacts to include: - Ensuring that localized groups remain relevant and free from problematic gaps or overlaps. - Identifying any franchise closures and determining how to handle existing subscribers—should they be reassigned to another nearby franchise, or should they receive broader brand-wide communication instead? By leveraging the right SMS platform and implementing a strategic approach to subscriber list management, businesses can maintain effective localized SMS marketing campaigns at scale without sacrificing personalization or efficiency. ### Lay the Groundwork for Executing Localized SMS Marketing Campaigns Before launching a localized SMS marketing campaign, businesses must establish a clear plan to ensure efficiency, consistency, and compliance across all locations. Here are the key factors to consider: - **Define How SMS Subscribers Should Be Grouped** Implement a well-structured subscriber segmentation strategy that accounts for region, city, and customer behaviors, ensuring messages are precisely targeted, highly relevant, and optimized for engagement. - **Decide Whether SMS Marketing is Managed Nationally or Locally** If messaging is managed locally, establish a clear approval process to maintain alignment with brand guidelines. Enhance oversight by leveraging platform permissions that enable brand-level review before messages are sent. - **Establish Core Messaging and Brand Guidelines** Ensure a consistent brand voice across all SMS communications, even when messages are localized. Establish clear guidelines on approved topics and messaging styles while defining restrictions to safeguard brand integrity. - **Determine Language Preferences for SMS Messages** In multicultural regions, gather subscriber language preferences during the opt-in process or through follow-up SMS interactions. Deliver messages in the preferred language to enhance engagement and ensure clear communication. - **Clarify SMS Promo Code Eligibility by Location** If an [SMS promo code](/blog/text-coupons-ltos-and-promo-code-alerts/) is valid only at select locations, clearly specify participating stores to avoid confusion. Keep franchise owners and local managers informed to ensure a seamless redemption experience for customers. By implementing these foundational strategies, businesses can ensure that their localized SMS campaigns operate smoothly, maintain brand consistency, and drive the highest engagement possible. **The good news is that many of the above quandaries can be easily addressed with the help of Voxie—**[**CTA to learn about Voxie’s many dashboard features**](/features/)**.** ## Examples of Localized SMS for Targeted Marketing - **You run a pizza parlor with locations on college campuses, and final exams are here** - _Treat yourself to a slice (or two) of your favorite pie from [insert chain], delivered straight to your door until 2:00 AM! And don’t forget—every large pizza comes with a FREE 2-liter of your go-to drink. Order now and fuel your late-night grind! [link to order]_ - **You run a regional chain of smoothie shops and note that locations within a quarter-mile of fitness studios see an above-average demand for health-focused recipes.** - _New smoothie alert! 💪 Meet the Workout Warrior from [Insert brand]—a nutrient-packed blend bursting with antioxidants and protein to power your performance. Preorder now for quick pickup after your next workout: [link]_ - **Forecasts for Maryland report a particularly high rate of pollen breakdown. You run a cleaning response that wants to capitalize upon this in messaging** - _The forecast is in—Maryland’s pollen levels are HIGH. Turn your home into a breath-easy retreat with top-to-bottom cleaning from [insert company]. Use code POLLEN10 for 10% OFF your next service. Let us create a fresher, healthier space for your family! [insert link]_ - **You run a hardware store serving a city soon to be hit by a blizzard** - _Stay safe and cozy this weekend with [Insert Company Name]! We’ve got everything you need to weather the storm—ice melt, shovels, flashlights, batteries, and even radiators. Ready to prepare? Order for pickup today at [insert link]._ - **You run a ice cream shop franchise with locations in a city whose basketball team is competing in the NBA finals** - _Cheer on the 76ers’ with our special RED AND BLUE ice cream twist! Enjoy bold sour cherry and blueberry flavors—perfect for game day. GO SIXERS!!_ - **A local newspaper just named a member of your hair salon team** _**The City’s Best Hair Stylist in 2025.**_ - _Exciting news! 🎉 San Diego Magazine has officially named our very own Mindy Smith the Best Hair Stylist of 2025! Her exceptional talent, creativity, and dedication to her craft light up every style she creates—and now the entire city is celebrating her artistry. 💇‍♀️✨Be part of the magic! Book your appointment today: [insert link]_ - **A franchisee collaborates with a local nonprofit for a charitable event** - _Did you know Minnesota teachers spend nearly $1,000 of their own money on school supplies every year? Let’s change that TOGETHER._ _Now through 9/10, every pencil set, notebook, or marker pack you buy at [stationery store] means one donated to the Minneapolis school system. HELP SUPPORT our educators and students—one supply at a time!_ ## Efficiently Scaling Your Localized SMS With Voxie Expanding localized SMS marketing across multiple locations can be challenging without the right tools. Voxie is purpose-built for multi-location and franchise businesses, offering a seamless way to scale SMS communications while maintaining brand consistency and operational control. ### Tailored Access Management for Franchise Success Voxie provides nuanced user access controls, ensuring franchisees and franchisors have the appropriate level of visibility and control. Franchisees can engage with their local subscriber lists using pre-approved messaging or personalize texts within brand-aligned parameters. Meanwhile, franchisors retain oversight, with full visibility into franchisee messaging activities and the ability to send system-wide SMS campaigns when needed. ### Data-Driven Decision Making With Voxie’s built-in analytics, comparing performance across locations and campaigns is effortless. Gain insights into engagement trends over time, identify high-performing strategies, and refine messaging accordingly. Each team member will have access only to the metrics relevant to their specific campaigns, ensuring data security while enabling informed decision-making at every level. By leveraging Voxie’s SMS capabilities, franchises can efficiently scale their localized marketing efforts—boosting customer engagement while maintaining brand integrity and operational efficiency. --- # Optimize Customer Lifetime Value (CLV) - Your Easiest Path to Increased Sales > Learn how to optimize Customer Lifetime Value (CLV) to drive higher sales, improve retention, and maximize revenue by leveraging strategic customer engagement, personalized marketing, and operational best practices. - Published: 2025-02-28 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/optimize-customer-lifetime-value/ --- No matter your preferred marketing channels, one truth remains universal: **attracting new customers is more expensive than retaining them.** Therefore, if you face lackluster sales, the short-term solution may not lie in building brand awareness or attracting new visitors, but rather in increasing customer retention and average purchase value. All these metrics contribute to the all-important customer lifetime value (CLV). There are many tactics marketers can rely upon to optimize a customer’s lifetime value. However, no CLV improvement strategy is ever simple—brands must better understand their customers’ unique needs, put forth a measurement plan, and choose the tactics that will yield the greatest improvements. ## Consider Whether a Poor CLV is a Symptom of a Greater Problem A lack of returning customers usually signals a subpar product or experience. You may have some ideas as to why—if you run a quick-service restaurant, perhaps wait times for food are longer than customers would like, or high staff turnover leads to trainees consistently disappointing patrons. If you operate a service-based business like a fitness gym, a competitor down the road may offer lower rates, or your aging equipment might fail to keep users enticed. Our point? There are countless reasons your CLV may be slipping, and it's up to you to uncover the truth and assess the ROI of course-correcting. Ways you can gather intel include: - Customer surveys - Social listening - Competitive research - Observing sales interactions - Monitoring customer complaints - Consulting with customer service teams ## Identify and Cater to Core Audiences Naturally, some customers will be one-time purchasers, regardless of the experience you provide. Perhaps they are buying a gift for a relative or are a tourist visiting only for a short time. While their business is important, regardless, these are not the audiences that will significantly improve your CLV. With this in mind: **Identify your ideal customer(s)** - What are their age ranges? Income brackets? Preferred media consumption? Core beliefs and priorities? These are all questions you should be able to answer. If you haven’t already, it’s time to build your marketing personas. **Craft every stage of the user journey with these audiences in mind** - From marketing to designing the in-store experience to optimizing customer support, every decision should align with the values of your core customers. While there's a risk of alienating outside audiences, remember that not all customers provide equal value or warrant the same level of priority. To see this principle in action, let’s compare to fitness gym chains, [Equinox](https://www.equinox.com/) and [Planet Fitness](https://www.planetfitness.com/). Every aspect of Equinox—from its marketing to its decor—deliberately caters to high-income adults who prioritize peak physical performance; the brand exudes sexiness and coolness, distancing itself from being family-friendly or inclusive. n contrast, Planet Fitness embraces a more inclusive approach, with taglines like "best value on the planet" and "a place where everyone feels welcome." Now, imagine if either gym tried to retain its current members while simultaneously recruiting the other’s audience—it would have to compromise its brand and user experience, ultimately appealing to no one. ## Educate Customers About Your Products and Services One reason customers may fail to fully appreciate your goods is a lack of education or misaligned expectations. Returning to the example of a quick-service restaurant that takes too long to prepare meals—upgrading equipment to speed up service might be one solution, but another could be reframing the wait as a trade-off for higher quality. If you use words like _freshly made_ throughout your marketing, patrons may not mind the longer wait times. In short, educating customers is arguably the most budget-friendly tactic to improve retention and customer lifetime value. Tactics can include: - **Confirm that marketing accurately reflects your offerings** - Customer education can start long before they step foot into your retail location or enlist your services. Not only can accurate representation ensure you attract the right audiences, but it can also manage expectations. - **Improve “how-to” instructional aids -** If people can’t figure out your rowing machine’s cool new features or how to adjust a newly purchased dog harness, they’ll be underwhelmed or outright dejected. To prevent this, regularly gather feedback on the clarity of your instructional materials and ensure they’re easily accessible where they’re most needed. For instance, if customers find your dog harness difficult to use, consider including a printout with a QR code that links to a helpful demonstration video. - **Consider free workshops -** What do REI, Home Depot, Lego, Sephora, and Apple all have in common? They all offer free in-store workshops. This not only creates opportunities to upsell customers—further increasing CLV—but also helps educate them on how to make the most of the products they already own for maximum satisfaction. - **Ensure top-down internal education -** Let’s say you run a retail franchise—does your new holiday hire know how to highlight the quality stitching in your pants, or where to find answers if customers ask hard questions? It’s not only your responsibility to equip them with the proper onboarding but also to train management on how to train. ## First-Rate Customer Support is Essential for CLV Improvements ### What Customers Want From Customer Support Dissatisfied customers will be less likely to return in the future. Worse, they can even proactively hurt your reputation through negative word-of-mouth, digital or otherwise. Therefore, a multi-pronged approach to customer support is crucial to increasing your average customer lifetime value. When seeking answers, customers want: - Accessibility - Convenience - Transparency - Personalized - Mutual respect For the best results, develop a strong customer service strategy using at least two or more of the following tools: - **AI-based two-way communication -** As noted in [SMS Customer Support - How to Do it Right](/blog/sms-customer-support/), one of the primary upsides of using AI for customer service is its ability to provide 24/7 support at a fraction of the cost. Tools like Voxie use machine learning to help its AI understand the ins and outs of your business, while also harnessing Conversational Intelligence to accurately detect tone and subtle nuances—capabilities that were once beyond the reach of AI just a few years ago. ![With Voxie, you can include two way conversations within your automated workflows.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389827/blog/nested-1742389826953.png) - **A comprehensive online FAQ or knowledge base -** Nowadays, when people struggle with using a complex product, many turn to the internet for guidance. Provide thorough yet clear explanations; more detailed ones may even deserve their own guide or video demonstration. To generate ideas for your how-to content, use SEO keyword tools to compile a list of terms people commonly search for related to your brand and products. - **Easy paths to connecting with a human -** An increasing number of companies are intentionally placing barriers between their customers and support teams, directing them instead to automated solutions. While this approach is meant to prevent team overload and reduce costs, it can come at the expense of user satisfaction and, ultimately, customer lifetime value. ## Invest in Post-Purchase Marketing Beginning marketers may mistakenly think that the “funnel” or “journey” ends with a conversion, but pros know better—building brand loyalty and advocacy is the final goal that ultimately increases customer lifetime value. Therefore, continue to market to established buyers using known information to craft effective messaging. ### Maintain Post-Purchase Communication There’s no singular gamebook on how to best connect with current or past customers. Examples of post-purchase interactions that can improve CLV include: - For expiring or regularly replaced items like cosmetics or running shoes, send an automated text with a re-up reminder and a discount - Texting about early access to sales or new product launches - Sending a birthday or anniversary text message with a special offer - An email newsletter that shares a behind-the-scenes look at your business or process - Offering a referral incentive for bringing in new customers - Checking in after a set period to see if they need support No matter how you market to existing customers, two universal principles always apply: - **Personalization and audience segmentation are crucial** The benefit of marketing to individual customers rather than the masses is that you can leverage AI to tailor messaging as precisely as possible. Imagine you run a chain of bike shops and want to market to Casey, who just bought a child’s bike from your Phoenix location. Since Casey is likely a parent, you could automatically add him to an SMS group featuring future discounts on kids’ gear. The email newsletter he receives could be modified for Arizona customers, highlighting nearby trails and cross-promotions with local businesses. All such efforts to make your marketing outreach more relevant to Casey increase the likelihood of him engaging and eventually becoming a repeat customer. For more inspiration, read [Personalized SMS Marketing – Maximizing its Potential in 2025](/blog/personalized-sms-marketing-mass-text-messages/). - **Test different approaches and channels to refine your strategies -** The more campaigns you run, the more intel you’ll accumulate. If you take the time to track and analyze performance data, patterns should begin to emerge that illuminate your audiences’ unique preferences. Turn your observations into reality, and you can effectively optimize customer engagement and lifetime value. ### Establish a Loyalty Program A well-designed loyalty program encourages repeat purchases by rewarding customers for their continued business. More importantly, exclusive perks and incentives may help dissuade your most valuable customers from considering a competitor. ## Identify Natural Upsell and Cross-Sale Opportunities Improving a customer’s lifetime value boils down to two key strategies: increasing the number of transactions and boosting the value of each transaction. Upselling and cross-selling, of course, fall into the latter. There are countless examples of companies successfully achieving these goals at scale, from fast food chains offering meal size upgrades to brands upselling product customizations like personalized engravings. While we’re not here to give you a step-by-step guide on upselling and cross-selling, here are some strategies to help you strike gold: - **When cross-selling, examine purchase history to determine which products tend to go hand-in-hand -** Some pairings may be obvious—such as puppy training pads and dog crates. However, data may reveal surprise combinations, granting deeper insights into your customers. - **Consider making discounted upgrades and bundles temporary to create a sense of urgency -** We’re all familiar with the powerful phrase _for a limited time only._ A short window provides customers with extra motivation to take advantage of the deal. This approach is especially effective for moving aging inventory while keeping deals fresh and enticing. - **Promote new or temporary deals via SMS, email, and social** - Does your coffee franchise now offer a half-off cookie with every large coffee? Let your followers know, and your shops may be top-of-mind next time they have a sweet tooth. - **Train staff specifically on how to cross-sell and when to back off** - We’ve all had that uncomfortable experience with a pushy salesperson who refuses to accept "no" for an answer, leaving a bad impression. To avoid this, train your team on how to offer upgrades with finesse and recognize when to stop. ## Nurture Community Bonds and Interpersonal Relationships The foundation of _brand loyalty_ consists of numerous building blocks, such as established familiarity, trust, and consistency. However, arguably the most powerful building block toward improving CLV is an emotional connection between the customer and the company. While approaches to forging stronger community bonds are near infinite, ideas include: - Localizing marketing messages, whether through SMS, social media, or in-store decor - Spotlight your staff within your localized marketing to emphasize the humans behind the products - Feature localized user-generated content on your social media to celebrate customers - Contribute toward community events and charity drives - Showcase local artists’ work within your locations - Host in-store workshops that provided added value beyond your products - Let customers feel a sense of ownership over your brand—perhaps it's a contest for children to name the new ice cream flavor or to design a limited edition T-shirt you sell. - Celebrate customers’ milestones by sending a special offer on birthdays or anniversaries with your brand ## Use Customer Data to Improve the Overall Experience This article purposefully provided tactics for CLV optimization that were broad and all-encompassing. But how do you craft a strategy that fulfills the unique needs of your brand? The answer lies within your data. Metrics that can inspire CLV improvement plans can be: - **Buying patterns -** Data-backed hypotheses can lead to improved merchandising, from your choice of products to determining the pricing and the placement in the store. - **Behavioral patterns -** When do customers most frequent your stores or site? Do they browse or enter with a predetermined purchase in mind? Such insights can lead to operations optimizations, such as changing opening hours or the layout of the store. - **Engagement with sales events and discount codes -** Do BOGO offers drive more engagement than traditional discounts? What’s the optimal sale duration for customers to redeem their discount codes? The more data you gather to answer these questions, the better you can fine-tune your strategies to boost engagement and optimize CLV. - **Outreach campaign interactions -** The success of a marketing campaign hinges on numerous factors, from the choice of channel to the messaging and visuals. Diversify your strategies to increase your understanding of what works best. As previously noted, some customers will naturally have higher CLV than others. Therefore, when making decisions based on the above data, keep these particular groups in the forefront of your mind. ## Bonus Tips for Increasing Customer Lifetime Value - A no-show appointment can cut into your income or sour the customer relationship (especially if you penalize them to recoup losses). To improve both profitability and retention, read [Reducing No-Show Rates - Strategies and Tools](/blog/reducing-no-show-rates/). - Refreshing your product offerings naturally keeps your most loyal customers curious about your brand while presenting new opportunities for them to buy more with you. - Make transactions as effortless as possible for your customers. This could mean offering online appointment scheduling instead of relying solely on phone calls, enabling one-click purchasing, or broadening the type of payment types you accept. - Focus on long-term CLV gains over short-term wins. If a customer has a problem, you could either refuse a refund and risk losing them forever or invest in making it right, transforming frustration into loyalty. ## How to Track CLV Customer lifetime value is easier to pinpoint for eCommerce or service-oriented businesses like childcare or accountants. However, even retail stores and restaurants can make solid efforts to measure CLV improvements. To calculate the average customer lifetime value, multiply the average purchase amount by the average number of transactions per customer within a set period, then by the average customer lifespan. For example, in a cleaning business, you might calculate: - The average fee for cleaning a house is $200 - A customer has their house cleaned on average 24 times per year - The average customer stays with the company for 3 years Therefore, in this scenario, the average CLV is $200 x 24 x 3 to equal $14,400. So, how can businesses that rely on in-person purchases predict the average customer lifespan? While it's impossible to track every individual, you can use available data to make informed estimates. For example, integrating a customer relationship management (CRM) platform with your point-of-sale system allows you to track customers across multiple interactions, giving a sampling that can inform your predicted churn rate. ## Improve Customer Engagement and Lifetime Value With the Help of Voxie AI Your marketing and operational strategies are the primary drivers of CLV optimizations, but your tech stack is the engine that makes it all possible. From your CRM to your website platform, the tools you choose can either accelerate growth or hold you back. **Voxie is a text marketing platform that introduces purpose-driven AI to maximize the effectiveness and scalability of SMS management.** While companies of all types can benefit from our SMS-focused capabilities, we designed our dashboard to meet the unique needs of multi-location and franchise businesses. Platform features that can help improve CLV through strategic SMS deployment include: - **2-Way Communication enhanced with Conversational Intelligence -** With text being the preferred method of communication for younger generations (and an increasing number of older adults as well), Voxie enables your customers to find near-instant answers, 24/7. Yet two-way conversations will go beyond merely quoting answers from your knowledge base—our sophisticated AI can detect context and sentiment, as well as integrate with other systems to deliver personalized responses to improve the quality of customer support and overall CLV. ![AI capabilities can be utilized to drive 2-way communication.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389827/blog/nested-1742389827676.png) - **Heightened personalization and automated group segmentation -** Make your SMS communications stand out by increasing relevancy, ultimately boosting both customer satisfaction and related revenue. - **Multi-step drip campaigns -** Multi-drip campaign automation enables you to send the right message at the right time based on the individual’s interactions with your brand. - **Digital tools to help grow SMS subscriber lists -** Voxie can help grow your contact list with proven templates for pop-ups, landing pages, QR codes, and more. - **Reporting dashboards that are both comprehensive and easy to understand -** We’ve designed our reporting dashboards to facilitate analysis, featuring an intuitive interface that allows team members to quickly assign value to data and create tactical, measurable strategies. To learn more about how Voxie’s many features can improve customer engagement and lifetime value, [schedule a demo with our team](/cb6a84003cfb4431b41887e886b2312d)! --- # TCPA Compliance SMS Checklist for 2026 > Send marketing texts with confidence in 2026. This TCPA Compliance SMS Checklist covers the new consent revocation rule, the vacated one-to-one consent rule, recent court rulings on whether Do Not Call rules reach texts, expanding state mini-TCPA laws, carrier registration, and opt-in and opt-out requirements. - Published: 2025-02-28 - Updated: 2026-09-20 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/tcpa-compliance-checklist-sms/ --- Send marketing texts with confidence in 2026 by getting consent, opt-outs, and state rules right before you hit send. The rules moved in 2025 and 2026, and several widely repeated compliance tips are now out of date. This guide explains what the TCPA requires today and gives franchise and multi-location brands a current checklist for managing SMS compliance. ## SMS Compliance: What's New for 2026 **Consumers can now opt out any reasonable way, including more than the word STOP.** The FCC's consent revocation rule took effect April 11, 2025. A customer who replies "stop texting me," "remove me," or "cancel" has revoked consent, even without using a standard keyword. Honor the request as soon as possible, within 10 business days. The FCC had previously proposed a 24-hour deadline but did not adopt it. **The one-to-one consent rule never took effect.** In December 2023 the FCC adopted a rule that would have required separate consent for each individual seller and closed the lead-generator loophole. The Eleventh Circuit vacated it on January 24, 2025 in Insurance Marketing Coalition v. FCC, and the FCC later deleted it. Prior express written consent, the standard that predates 2023, still governs where the FCC's telemarketing consent rule applies. Some vendor guides continue to describe one-to-one consent as a 2026 requirement. **The "revoke-all" provision is delayed to January 31, 2027.** This part of the FCC's revocation rule would broaden the effect of certain opt-outs across additional robocalls and robotexts from the same sender. The FCC pushed its effective date into 2027 while it reviews comments. **State mini-TCPA laws are expanding fast.** Texas and Virginia both added text-specific rules in the last year, while other states impose their own requirements for consent, opt-outs, registration, private lawsuits, and damages. National texting programs increasingly need state-level compliance settings. See section 9 for the details. **Carrier registration is effectively mandatory.** Major carriers block or filter unregistered business traffic on standard 10-digit numbers. A2P 10DLC brand and campaign registration, along with toll-free verification, directly affect whether your messages reach customers. See section 10. **Litigation exposure remains significant.** TCPA statutory damages carry no aggregate cap. A campaign sent to an improperly consented list can create substantial exposure as damages multiply across recipients and messages. State telemarketing laws can add separate claims and penalties. **A federal court just narrowed do-not-call claims over texts.** In July 2026, the Seventh Circuit ruled in Steidinger v. Blackstone Medical Services that the TCPA's private do-not-call provision covers "telephone calls" rather than text messages. Under current Seventh Circuit precedent, that private claim is unavailable for texts in Illinois, Indiana, and Wisconsin, including texts to numbers on the Do Not Call Registry. The Ninth Circuit has treated texts as covered under a different TCPA provision. Other TCPA provisions, state laws, opt-out obligations, and carrier rules continue to govern SMS. See section 4. **Courts are giving the FCC less deference.** Following the Supreme Court's 2024 Loper Bright decision and its June 2025 ruling in McLaughlin Chiropractic v. McKesson, courts can independently interpret the TCPA instead of automatically treating FCC interpretations as binding. In February 2026 the Fifth Circuit held that oral consent could satisfy the statute for the automated telemarketing calls at issue in Bradford v. Sovereign Pest Control. The FCC's written-consent regulation remains on the books outside contrary binding precedent. For SMS marketers, documented written consent provides the strongest record if consent is later challenged. ## What is the TCPA? Congress enacted the Telephone Consumer Protection Act (TCPA) in 1991 to regulate certain telephone calls and faxes. Text messaging emerged afterward, and FCC rules and court decisions later applied many TCPA protections to SMS. ### Core TCPA Rules for SMS Marketing - Prior express written consent is the safest standard to meet before sending marketing text messages. - In a private TCPA lawsuit, statutory damages are generally $500 per violation and can rise to as much as $1,500 for a willful or knowing violation. - Standard violation: $500 - Willful or knowing violation: up to $1,500 - In many SMS cases, each unlawful text counts as a separate violation. Damages can grow quickly across a large list. - Honor opt-out requests as soon as possible, within 10 business days. Consumers may revoke consent through any reasonable method. Government enforcement operates separately. The FTC's Telemarketing Sales Rule allows civil penalties of up to $53,088 per violation for covered telemarketing-call violations, including certain National Do Not Call violations. That figure applies to conduct covered by the TSR. TCPA private damages follow the separate 500/1,500 framework described above. Most SMS compliance programs still use TCPA consent, identification, and opt-out rules as their baseline. Recent court decisions have made the treatment of texts under particular TCPA provisions less uniform, so the specific claim and jurisdiction can affect the analysis. ## Does the TCPA's** _**Do Not Call**_ **Rule Cover Text Messages? In July 2026, the Seventh Circuit held in Steidinger v. Blackstone Medical Services that the TCPA's private do-not-call action under Section 227(c)(5) applies to "telephone calls" and does not extend to texts. That precedent currently controls in Illinois, Indiana, and Wisconsin. The Ninth Circuit has treated texts as covered under Section 227(b), a different part of the TCPA. The two courts therefore addressed different statutory provisions rather than the identical legal question. For a national texting program, Steidinger changes one category of private claim in three states. Continue maintaining opt-out and suppression practices across the country because other TCPA provisions and state texting laws remain in play. ## What Constitutes Valid Consent Under TCPA in 2026? For promotional SMS, build your program around documented prior express written consent. When the FCC's telemarketing consent rules apply, the agreement needs to clearly authorize the communications and include the required disclosures. ### Express Written Consent Use a consent flow that leaves a clear record of what the customer agreed to receive: - Require an affirmative opt-in. A past purchase, website visit, or period of inactivity does not establish marketing consent. - Use an unchecked box or another explicit action that records agreement. - Where the FCC's prior express written consent rule applies, the disclosure must state that consent is not a condition of purchasing goods or services. - Keep records showing when and how consent was obtained, the phone number involved, the disclosure presented, and the consent language in effect at the time. TCPA claims generally carry a four-year limitations period. Keeping consent records beyond that period gives you a stronger record if a dispute surfaces later. ### Illustrative Opt-in Language A simplified starting point might look like this: _"By providing your phone number and clicking 'I Agree,' you agree to receive promotional text messages from [Company Name] at the number provided, including messages sent using automated technology where applicable. Consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies. Reply STOP to opt out or HELP for help."_ Match the disclosure to your messaging technology, campaign, state requirements, and carrier program. The surrounding page and the action the customer takes should make the scope of consent equally clear. ## TCPA SMS Compliance Checklist ### 1. Managing Opt-ins: Active vs. Inactive Customers Long-dormant subscribers create more risk than active ones. Phone numbers get reassigned, people forget old opt-ins, and disengaged subscribers are more likely to complain. Periodic re-engagement can help clean up an aging list. A message such as _"We miss you! Reply YES to keep receiving exclusive deals from [Company Name]"_ gives subscribers a simple way to reconfirm their interest and helps remove contacts who no longer want the messages. ### 2. Transactional vs. Promotional Messages Classify the message before you send it because promotional content can trigger a higher consent requirement. **Transactional Messages** Transactional messages give customers information connected to an existing interaction, such as an order or appointment. Keep them informational unless the recipient also has marketing consent. Examples: - Order confirmations: "Your order #12345 has shipped!" - Delivery updates: "Your package is arriving today." - Appointment reminders: "Reminder: your appointment is Friday at 2 PM." **Promotional Messages** Promotional messages encourage a purchase, advertise an offer, or otherwise market the business. For marketing texts sent using technology covered by the FCC's telemarketing rules, prior express written consent is the federal standard. Examples: - Discounts: "Flash Sale: 20% off today only! Use code SAVE20." - Exclusive offers: "VIP members get a free gift this weekend. Click to claim!" If you add promotional material to an otherwise transactional message, make sure the recipient has the consent required for that promotional content. ### 3. Opt-out Process Requirements in 2026 Since April 11, 2025, consumers have been able to revoke consent through any reasonable method. Process valid requests as soon as possible and within 10 business days. **Recognize more than standard keywords.** STOP, QUIT, END, CANCEL, UNSUBSCRIBE, and OPT OUT remain common commands. Requests such as "please stop texting me" or "take me off this list" can also revoke consent. **Send one confirmation after the opt-out.** You may send a single non-promotional confirmation such as _"You have been unsubscribed from [Company Name]. No further messages will be sent."_ The FCC's broader "revoke-all" provision is scheduled for January 31, 2027. Until then, the scope of an opt-out can depend on the customer's wording and the consent involved. Some brands suppress the number more broadly because one universal suppression process is easier to administer. ### 4. Penalties for TCPA Violations in 2026 Private TCPA claims generally carry statutory damages of $500 per violation, with damages of up to $1,500 for a willful or knowing violation. Many SMS cases treat each unlawful message as a separate violation. Steidinger created an important exception for one type of claim. Under current Seventh Circuit precedent, Section 227(c)(5)'s private do-not-call action does not apply to texts in Illinois, Indiana, and Wisconsin. Other TCPA claims and state-law claims may still apply. The FTC can separately seek civil penalties of up to $53,088 per violation under its Telemarketing Sales Rule for covered conduct, including certain National Do Not Call violations involving telemarketing calls. Maintain consent records, process opt-outs promptly, and track the laws governing each campaign. ### 5. Frequency of Messages: How Much is Too Much? The TCPA sets no universal numerical limit on marketing-text frequency. Your consent disclosure, applicable state laws, and carrier policies can still shape how often you should send. Match the cadence subscribers were told to expect. Monitor complaints and engagement, and consider allowing customers to choose options such as weekly or monthly messages. ### 6. How to Handle Reassigned Phone Numbers A valid opt-in from the previous owner of a phone number does not give you consent from its new owner. Reassigned numbers therefore create risk even when your original consent record was sound. Regular list cleaning helps. You can also check the FCC's Reassigned Numbers Database. A proper database check can create a safe harbor when an incorrect database result causes you to contact a reassigned number. ### 7. Exemptions for Specific Industries or Messages Certain nonprofit communications receive more flexibility under federal rules. Genuine emergency-purpose calls and texts can also qualify for exemptions from some consent requirements. The content and purpose of the message determine whether an exemption applies. A health-, weather-, or safety-related message does not automatically qualify as an emergency communication. Document the basis for any exemption your campaign relies on. ### 8. How Do Automated SMS Platforms Affect Compliance? Automation can take several repetitive compliance tasks out of your team's hands. An SMS platform can record opt-ins, process opt-outs, suppress numbers, enforce sending windows, and apply frequency limits by campaign or jurisdiction. Natural-language opt-out detection is especially useful under the FCC's current revocation rule because customers are no longer limited to a small set of keywords. Your settings still need to reflect the correct consent rules, state requirements, and campaign structure. Automation is most valuable when those rules are configured correctly from the start. ### 9. State-Level Regulations: The Multi-State Challenge A national SMS program can cross dozens of state regimes in one campaign. Some states focus on consent. Others add registration, opt-out, damages, or private-enforcement requirements. Several state rules deserve special attention in 2026: - **Texas (SB 140, effective September 1, 2025):** Texas expanded its telemarketing framework to cover text messages and strengthened private enforcement under the affected laws. Chapter 302 includes registration and security-deposit requirements. Current Texas Secretary of State guidance says businesses texting consumers with prior consent do not need to complete the Chapter 302 Telephone Solicitation Registration Statement. Separate Texas telemarketing and no-call provisions use their own definitions and exemptions, including rules written specifically for calls. - **Virginia (SB 1339, effective January 1, 2026):** Consumers can opt out of solicitation texts by replying "Unsubscribe" or "Stop." You must honor that request for at least 10 years. - **Florida (FTSA, Fla. Stat. 501.059):** Florida regulates sales communications made by telephone call, text message, or voicemail transmission and requires prior express written consent for certain automated marketing communications. For a damages action based on text solicitations, the recipient generally must first reply "STOP." You then have 15 days to stop. Continued nonconsensual texts after that period can support a text-message damages claim. Florida's separate 8 a.m. to 8 p.m. and three-per-day restrictions are written specifically around commercial solicitation "phone calls," which leaves their SMS application less straightforward. - **Oklahoma (OTSA):** Oklahoma expressly addresses text messages in its written-consent rules and allows private claims for actual damages or $500, with possible increases for willful or knowing violations. Its 8 a.m. to 8 p.m. window and three-contact limit use "phone call" language, creating similar uncertainty around SMS. - **Washington (CEMA, RCW 19.190):** Washington generally requires affirmative consent before you send commercial texts to Washington subscribers. As of June 11, 2026, statutory damages for a prohibited commercial text are $100 or actual damages, whichever is greater. The new amount applies to actions filed on or after that date, including claims involving earlier messages. Maryland, Indiana, New Jersey, Oregon, Pennsylvania, Tennessee, and other states also have texting or telemarketing requirements. Track the rules by jurisdiction instead of relying solely on your federal TCPA settings. Privacy laws add another layer. California's CCPA and CPRA, for example, govern how you collect and use phone numbers and other personal information. When determining which state rules apply, use the customer information available to you, including residence, number assignment, and known location. Different statutes use different jurisdictional tests. A conservative national baseline can cover shared requirements such as consent and opt-outs. Registration, recordkeeping, damages, and private-enforcement provisions still require state-specific tracking. ### 10. Carrier Registration: A2P 10DLC and Toll-Free Verification In the US, application-to-person messages sent through standard 10-digit long codes generally need A2P 10DLC brand and campaign registration. Major carriers filter or block unregistered traffic. Toll-free messaging uses a separate verification process. Providers commonly ask for company information, your use case, the opt-in flow, and sample messages. Carrier and industry requirements sit alongside your legal obligations. Keep registration details current as campaigns, consent flows, and messaging use cases change. ### 11. SHAFT Content Restrictions Carriers and messaging providers place additional restrictions on several high-risk content categories grouped under the acronym SHAFT: Sex, Hate, Alcohol, Firearms, and Tobacco. Messages in these categories may be blocked or face extra requirements. Repeat violations can jeopardize your access to messaging services. Policies differ among carriers and providers. Some permit lawful age-restricted products, such as alcohol, when you use an appropriate age gate and satisfy additional requirements. Confirm the applicable rules before launching a campaign involving one of these categories. ## Ensuring TCPA Compliance with Voxie TCPA compliance gets harder when dozens or hundreds of local operators can text on behalf of the same brand. Voxie automatically processes opt-ins and opt-outs so revocations take effect right away and suppressed numbers stay suppressed. Safe sending hours keep campaigns inside the windows you set, while frequency limits help enforce the cadence established for a campaign or jurisdiction. Brand-level safeguards reduce manual mistakes across local teams. Voxie's strategists also work with franchisors and franchisees on messaging programs that balance cadence, personalization, and compliance. Ready to give local operators the freedom to text, safely?[ Let's talk.](/request-a-demo/) --- _This guide is for informational purposes only and does not constitute legal advice. Regulations and case law change frequently. Consult qualified legal counsel for advice specific to your business, use case, messaging technology, and the states where you operate._ --- # Personalized SMS Marketing – Maximizing its Potential in 2025 > Discover how personalized SMS marketing in 2025 goes beyond first names—learn how to craft custom text messages at scale for deeper engagement and higher conversions. - Published: 2025-02-04 - Category: SMS, Best Practices - Canonical HTML: https://www.voxie.com/blog/personalized-sms-marketing-mass-text-messages/ --- Let’s be clear—personalized SMS marketing in 2025 is about far more than just inserting someone’s name into a standard text. Today’s discerning audiences expect messages that feel truly relevant to their needs, interests, and preferences. A sophisticated approach involves crafting custom text messages based on known information about the recipient, such as their purchase history, location, or personal milestones. But this raises important questions: How do you gather the necessary data to personalize messages effectively? And once you have it, how do you automate and scale mass personalized text campaigns without losing the human touch? In this blog, we’ll break down everything you need to know about executing personalized SMS marketing at scale, helping you connect with your audience in meaningful ways and stay ahead in 2025. ## Opportunities to Personalize the Contents of Your Text Messaging Tailoring SMS marketing campaigns to reflect individual preferences, behaviors, and contexts enables you to create meaningful and engaging customer interactions. Here are some key opportunities to personalize your text messages: - **Birthday:** Celebrate your customers’ special days with a thoughtful and enticing message. _"Happy Birthday, [Name]! 🎉 Celebrate with us—enjoy a BOGO steak dinner today only! Book your table now: [link]"_ - **Pet’s Name:** Show customers you care about their furry friends with pet-specific promotions. _"Hi [Name]! 🐾 Keep [Pet’s Name] cozy this winter with our new line of dog sweaters. Shop now for exclusive designs: [link]"_ - **Past Purchases or Services Used:** Acknowledge past interactions to recommend related products or services. _"Hi [Name]! We hope you’re loving your [Artist Name] T-shirt from [Store]! [Artist Name] just released a new poster collection we think you’ll love. Check it out here: [link]"_ - **Geo-Specific References:** Incorporate local events or community pride to make messages feel relevant. _"Hey [Name]! 🎉 Our [Local Sports Team] is in the playoffs! Celebrate with exclusive delivery deals. Use code PLAYOFFS and enjoy the game with your favorites. Go [Local Sports Team]! 🏆"_ - **Known Hobbies or Interests:** Cater to customers’ passions and activities to drive engagement. _"Hey [Name]! 🏃 Looking for a snack to fuel your runs? Try our new energy bars with a special discount—use code RUNFUEL at checkout. Grab yours today and hit the trail strong!"_ - **Loyalty Program Status:** Reward loyalty with updates that encourage customers to redeem their points or rewards. _"Hi [Name]! You’ve got [XX] points waiting in your account! ☕ That’s enough for a free extra-large coffee. Stop by and treat yourself today!"_ - **Abandoned Cart or Incomplete Digital Action:** Prompt customers to complete unfinished actions with a friendly reminder. _"Hey [Name]! Still thinking about that fresh haircut? Let’s book your revamped style now! Finish scheduling here: [link] 💇"_ Personalizing SMS content ensures your marketing messages resonate with each customer, driving engagement and fostering loyalty. ![An example of how to extract data to use for deep personalization within Voxie.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389831744.png) ## Opportunities to Personalize the Driving Strategy Behind Your SMS Marketing ### Drive Revenue with Space-Powered Weather Alerts Weather is the #1 driver of consumer behavior, and now you can harness it for automated SMS campaigns. By combining [Tomorrow.io's proprietary satellite-backed weather intelligence](https://www.tomorrow.io/) with Voxie's messaging platform, franchises can trigger hyper-accurate promotional texts that convert weather events into sales opportunities. National chains using this integration have seen 247% ROI and millions in incremental revenue through automated, weather-based messaging. - **Precision Weather Targeting from Space** Tomorrow.io's proprietary satellite constellation delivers street-level weather intelligence, enabling location-specific SMS campaigns that respond to real-time conditions and forecasts. This unique data source ensures your messages arrive exactly when weather will impact purchasing decisions. - **Automated Weather-to-Revenue Workflows** Set up "set-and-forget" campaigns that automatically trigger promotional texts based on specific weather conditions. Whether it's pushing hot drinks during cold snaps or promoting delivery during storms, the system continuously monitors conditions and sends perfectly-timed incentives. - **Weather-Smart Performance Optimization** Track how different weather conditions impact your SMS campaign performance. Our AI analyzes weather patterns alongside conversion data to help you refine triggers and messaging for maximum revenue impact. ### Segmenting Audiences For Scalable Targeting Effective SMS marketing hinges on delivering the right message to the right audience at the right time. Tools like Voxie enable both manual and automated segmentation, allowing you to create and send highly targeted campaigns at scale. By grouping recipients based on shared characteristics, behaviors, or preferences, you can shape your messaging for maximum impact. Here are some examples of audience segments to consider: - **Loyalty Program Status** Segment customers based on their loyalty tier or points balance. For instance, send VIP members exclusive early-access offers while encouraging entry-level members with updates on how to earn more rewards. - **Engaged vs. Disengaged** Identify highly engaged customers who frequently interact with your texts and send them exclusive perks to maintain momentum. For disengaged customers, craft re-engagement campaigns offering discounts or reminding them of what they’re missing. - **Known Demographic** Write text messages in response to demographic data like age or interests. For example, millennials may prefer concise, emoji-rich texts, while Gen-Xers might appreciate more detailed offers.[ Learn more about texting millennials here](/blog/millennials-hate-periods-heres-what-else-to-remember-when-texting-them/). - **Regional Grouping** Segment by location to create geo-specific offers. For example, promote hot cocoa to customers in snowy regions while sharing iced coffee deals with warmer climates. - **Number of Purchases** Group customers based on their purchase frequency. Reward loyal, frequent buyers with exclusive discounts while incentivizing one-time shoppers to return with a personalized follow-up message. - **Time Since Last Purchase** Target customers based on how long it’s been since their last purchase. Send “we miss you” messages to dormant customers or upsell products to those who recently purchased. - **Preferences** Segment by declared interests or preferences. For example, if customers express interest in facials more so than manicures, you’d want to shape the texts they receive to reflect this. While purchasing behavior can give clues to someone’s interests, you can also simply ask using an SMS survey; when someone texts back their response, tools like Voxie can automatically group them accordingly. - **Average Spend Per Purchase** Analyzing your customers’ average spend per purchase provides valuable insights to personalize your marketing messaging. For example, if a customer consistently orders four entrees rather than one, promoting bundle deals or family meal packages would align with their purchasing behavior and drive further engagement. With Voxie’s robust segmentation capabilities, you can scale your SMS marketing without sacrificing the personal touch, ensuring each message resonates with its intended audience. ### Enable Drip Campaigns Based on SMS Interactions SMS drip campaigns are a powerful tool for nurturing customer relationships through automated, sequential messaging personalized to their SMS or omnichannel interactions. By delivering the right message at the right time, drip campaigns can guide customers through their journey—from welcome sequences to re-engagement offers. To learn more, check out[ this guide on SMS drip campaigns](/blog/sms-drip-campaigns/). Voxie elevates your SMS marketing strategy with the ability to build multi-path SMS flows, enabling you to personalize the customer experience based on their behaviors and feedback. Here are two scenarios demonstrating this capability: **Scenario 1: Link Click vs. No Click** When a recipient clicks on a link in your text, Voxie can trigger a follow-up message, such as a thank-you text with a personalized offer. For those who don’t click, the system can send a gentle reminder or an alternate message to re-capture their interest. This dynamic branching ensures every customer is met with relevant communication based on their actions. **Scenario 2: Feedback Sentiment – Positive vs. Neutral** Consider a survey response: if someone provides glowing feedback, you can follow up with a thank-you message and an invitation to refer a friend. If the feedback is neutral or so-so, Voxie’s AI can detect the sentiment and prompt a personalized response addressing concerns or offering a small incentive to improve their experience. Voxie’s advanced AI not only enables these tailored responses but also ensures the interaction feels authentic and thoughtful. By dictating the recipient’s post-interaction experience and adjusting communication paths dynamically, Voxie empowers you to craft meaningful, scalable SMS campaigns that truly connect with your audience. ### Offering Personalized Promotional Offers Not all customers have the same preferences when it comes to products or services, so a one-size-fits-all SMS marketing strategy simply won’t cut it. To maximize engagement and conversion rates, it’s essential to segment your audience and personalize deals based on their groupings and past interactions. For example, let’s pretend you are responsible for [marketing a quick-service restaurant (QSR)](/blog/qsr-marketing-tactics/) to two distinct customer segments: one group frequently orders during weekday lunches, while the other prefers evening or weekend meals. By analyzing these patterns, you can offer discounts on items that align with each group’s habits—such as sandwich combos for weekday lunch-goers and family-sized dinner deals for the weekend crowd. By delivering personalized SMS offers, you create a more meaningful connection with your audience while driving higher sales and loyalty. Tailored incentives not only increase the likelihood of conversion but also make your customers feel understood and valued. ### Personalizing the Timing of the SMS Marketing The timing of your SMS marketing can be just as important as its content. Revisiting the example of the two QSR customer groups—weekday lunchtime diners versus evening and weekend visitors—you’ll want to send your messages when each audience is most likely to act. For instance, a lunchtime promo text might perform best if sent mid-morning, while weekend deals could have higher engagement if sent on Friday evenings. Data collection plays a crucial role in optimizing your timing strategy. Track interactions like link clicks or coupon redemptions to identify patterns in customer behavior. For example, if most weekday lunch customers redeem their offers between 11:30 AM and 12:30 PM, you can adjust your campaign timing to hit their inbox just as they’re deciding where to eat. Testing and documenting these behaviors will help you personalize your SMS marketing and ensure your messages reach the right audience at the perfect time. ### Empower Franchise Owners and Regional Marketing Teams to Localize Their SMS Strategy One of the greatest advantages of SMS marketing for franchises is the ability for individual franchise owners or regional marketing teams to connect directly with their local customer base. These personalized messages create a stronger bond with the community by offering relevance and a personal touch that resonates with recipients. This localized approach can drive loyalty and increase engagement at the store level. However, empowering franchisees to craft their own SMS campaigns comes with potential risks to overall brand consistency. Without proper oversight, the messaging could deviate from the corporate tone or guidelines, potentially confusing customers or diluting the brand. That’s where Voxie comes in. The platform allows admins to assign varying levels of access and capabilities to franchisees, ensuring flexibility without compromising the brand. For example, franchise owners can customize promotions or messaging for their audience while adhering to pre-set guardrails and templates established at the corporate level. This structure allows franchises to maintain a consistent brand identity while still enabling localized creativity. For more strategies and tools to elevate your franchise marketing efforts, explore [Franchise Marketing Strategies](/blog/franchise-marketing-strategies/) and [Top Marketing Tools for Franchises](/blog/top-marketing-tools-for-franchises/). ## Ways to Automatically Gather and Distill the Customer Information Needed for Personalized SMS Marketing Personalized SMS marketing relies upon having accurate and comprehensive customer data. Thankfully, there are efficient ways to gather and organize this information automatically, enabling you to deliver highly targeted personalized marketing campaigns. Here are some strategies to streamline the process: ### 1. Integrate Your SMS Marketing Platform with Your CRM and Other Software To create a seamless flow of customer data, integrate your SMS platform with your CRM or any other software where you store critical customer information. This ensures that your SMS campaigns are informed by the latest data, including purchase history, demographics, and engagement trends. By synchronizing systems, you eliminate silos and gain a holistic view of your customers, enabling more accurate personalization. ### 2. Track Digital Interactions and Motivate In-Person Data Sharing Leverage your digital channels to track customer interactions—such as website visits, cart activity, or email clicks—and connect this data to your SMS platform. Additionally, motivate customers to provide identifying information during in-person transactions by offering loyalty points. Encourage customers to enter their phone numbers at checkout to sign up for loyalty rewards. Make this an ongoing part of the checkout process rather than a one-time request, so you continuously capture new data. Not only does this method build robust customer profiles, but it also contributes to ROI by enhancing segmentation and targeting efforts. In fact, personalized SMS campaigns can significantly boost revenue and efficiency—learn more about maximizing ROI in SMS marketing[ here](/blog/sms-roi-and-expected-costs-for-text-marketing/). ### 3. Build Customer Profiles Automatically By collecting data through loyalty programs and digital interactions, you can automatically segment customers into groups based on shared characteristics. This enables you to send tailored messages that resonate with specific audiences, increasing the likelihood of engagement and conversion. ### 4. Conduct Surveys Surveys are another valuable tool for gathering customer insights. Use SMS to send quick, engaging surveys that ask for preferences, feedback, or demographic details. Surveys not only enhance your personalization efforts but also demonstrate that you value customer input, strengthening brand loyalty. ![An example of a simple survey that can help personalize the type of offers provided to a customer.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389832301.jpg) ### 5. Use SMS and Loyalty Sign-Up Forms to Collect More Data Take advantage of your SMS campaigns and loyalty program sign-up forms to ask for additional information. Details like birthdays, most-frequented store locations, and even hobbies can inform more personalized messaging. For example, you can use birthdays to send celebratory discount texts or reference a favorite store when promoting local events. Keep these forms simple and engaging to encourage participation. ### 6.\*\* \*\*Use Weather Data to Automate Personal Relevance Weather is one of the most overlooked yet impactful factors in customer behavior. By integrating hyperlocal, space-based weather insights, businesses can trigger timely, automated SMS messages that align with real-world conditions. Whether it’s a cold front prompting hot drink promotions or a heatwave driving sunscreen sales, weather-aware messaging ensures relevance without manual effort—enhancing engagement and conversions at scale. ## Potential Pitfalls to Text Message Personalization While SMS marketing personalization can significantly enhance customer interactions, there are common pitfalls that marketers should avoid to ensure their efforts remain effective. ### 1. Not Keeping Subscriber Lists and Related Data Up-to-Date Outdated subscriber information can lead to irrelevant or even awkward messaging. For instance, referencing a location or product preference that no longer applies could frustrate customers rather than delight them. Regularly clean and update your subscriber lists, syncing them with your CRM or other data sources to ensure accuracy. ### 2. Referencing Information That Could Feel Too Personal While SMS marketing personalization is powerful, overstepping boundaries can make customers uncomfortable. Avoid including details that might come across as invasive or overly specific, such as recent purchases they may view as private. Focus on broader, non-sensitive personalization like name, general preferences, or loyalty program status. ### 3. Overstuffing Personalizations to the Point of Hindering Readability Too many personalized elements in a single message can overwhelm the recipient and detract from the overall impact. For example, stuffing a text with multiple variables (like name, purchase history, and location) can make it cluttered and hard to read. Instead, keep messages short and swee**t**, prioritizing clarity and focus. A simple, well-crafted message is often more effective than a verbose one. ### 4. Not Collecting and Assessing Performance Data Failing to evaluate which SMS personalization tactics work best is a missed opportunity for improvement. Collect data on open rates, click-through rates, and conversions to gauge the effectiveness of your personalized SMS campaigns. Use A/B testing to compare different approaches and refine your strategy based on what resonates most with your audience. ### 5. Not Double-Checking Personalizations for Accuracy and Context Personalization mishaps can damage your credibility and annoy recipients. For example, sending a birthday discount months before or after a customer’s birthday could make your brand seem careless. Always double-check that your personalization logic works as intended and aligns naturally with the message content. By staying mindful of these pitfalls, you can create personalized SMS campaigns that strike the right balance between relevance and respect, ensuring your messages resonate without alienating your audience. Thoughtful personalization is key to building trust and long-term customer loyalty. ## Voxie—The Ultimate Tool for 2025 to Personalize SMS Marketing for Franchises As we step into 2025, personalized SMS marketing is no longer a luxury—it’s a necessity. For franchises, connecting with customers on a deeper level requires cutting-edge tools designed to streamline, enhance, and scale communication efforts. Franchise Hub, the core component of Voxie, gives franchises the ability to deliver hyper-personalized messages and drive exceptional results. Here’s how Voxie’s suite of features works together to make SMS marketing personalization effortless and impactful: 1. Advanced Audience Segmentation One-size-fits-all messaging is a thing of the past. Voxie empowers franchises to segment their audiences based on critical data points like location, purchase history, demographics, and behavior. Whether targeting frequent buyers, re-engaging lapsed customers, or promoting region-specific deals, Voxie ensures the right message reaches the right audience. 2. Dynamic Personalization With Voxie, personalization goes beyond a simple “Hi [Name].” The platform enables you to dynamically incorporate details like past purchases, preferred stores, loyalty points, or even local weather conditions. This kind of hyper-relevant messaging builds stronger relationships and motivates action. 3. Drip Campaigns for Long-Term Engagement Voxie helps you keep the conversation going with automated drip campaigns. Create a sequence of perfectly timed messages to nurture new leads, promote limited-time offers, or re-engage inactive customers—all while saving time and maintaining consistency. 4. Triggered Automated Campaigns Respond to your customers’ actions in real-time with Voxie’s triggered automated campaigns. These campaigns enable you to send tailored messages based on specific actions—such as signing up for a loyalty program, abandoning a cart, or making a purchase. By guiding customers along their journey with timely and relevant communication, you create a seamless and engaging experience that boosts conversions. 5. Two-Way Conversations Modern customers expect brands to listen, not just talk. Voxie’s two-way SMS capabilities allow franchises to respond to customer inquiries, collect feedback, and have real conversations. Whether handled by live agents or AI-powered conversational intelligence, these interactions create a more personal and satisfying customer experience. 6. Rich Media Messaging Enhance your SMS campaigns with visuals that captivate. Voxie allows you to include images, GIFs, and clickable links in your texts, making promotions, event invites, or new product launches more engaging and memorable. 7. AI-Driven Insights Voxie doesn’t just help you connect with customers—it helps you understand them. With machine learning and AI, Voxie analyzes campaign performance, customer behavior, and engagement trends, providing actionable insights to refine your strategies and maximize ROI. 8. Seamless Integrations Voxie fits seamlessly into your existing marketing ecosystem. From CRMs to loyalty programs, Voxie syncs with your tools to ensure data consistency and streamlined campaign execution across all locations. 9. Scalable Solutions Built for Franchises Whether your franchise has one location or thousands, Voxie is built to scale. The platform allows you to centralize management while maintaining localized campaigns for each store, ensuring relevance and consistency no matter the size of your operation. 10. Unmatched Support Voxie is more than just software—it’s a partner in your success. Their dedicated team offers strategic guidance, campaign optimization tips, and ongoing support to help you achieve your SMS marketing goals. ### Maximize Your Personalization Potential with Voxie In 2025, personalization will define the winners in SMS marketing, and Voxie is the tool to get you there. From advanced segmentation to rich media messaging and AI-powered insights, Voxie provides everything franchises need to connect authentically with their audiences and drive meaningful results. Ready to transform your SMS marketing?[ Get started with Voxie today](/) and elevate your franchise’s marketing game! --- # Reducing No-Show Rates - Strategies and Tools > Reduce no-show appointments with proven strategies and SMS reminders—learn how to optimize scheduling, improve client communication, and maximize attendance. - Published: 2025-02-04 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/reducing-no-show-rates/ --- # Reducing No-Show Rates - Strategies and Tools Whether you oversee a dental practice or dog grooming services, no-show appointments are a major source of lost income potential. There’s no way to sidestep this problem entirely, as your clientele can fail to show up for numerous reasons—timing conflicts, transportation issues, etc. However, multiple studies report that [forgetfulness is the number one reason](https://pmc.ncbi.nlm.nih.gov/articles/PMC7671744/) people miss appointments. With this in mind, setting up a well-thought-out strategy for notifying patients and clients ahead of their appointments is the most effective way to reduce no-show rates. This, paired with purposeful communication, can ultimately strengthen relationships, optimize scheduling efficiency, and drive better outcomes for your business. ## Comparing Ways of Reminding Clients About Upcoming Appointments ### SMS–Your Best Option For Reducing No-Shows Text messaging is an ideal way to remind clients or patients about their upcoming visits for numerous reasons: - **Real-world data proves that text message is the most effective way of reducing no-shows.** [This study](https://link.springer.com/article/10.1631/jzus.B071464) showed that notifying medical patients before their appointments boosted attendance rates, with those receiving text messages showing a higher likelihood of attending compared to those contacted via phone calls. - **Text messages may be the more economical alternative to phone calls. The above-mentioned study also highlighted that the "cost per attendance" was lower for SMS than for phone calls. In general,** [**SMS tends to deliver a high ROI**](/blog/sms-roi-and-expected-costs-for-text-marketing/)**.** - **As noted by Media Research,** [**most millennials overwhelmingly prefer texting**](https://www.mediapost.com/publications/article/275332/text-vs-talk-gets-millennials-attention.html) **to phone calls, and they’re not alone.** In fact, this same survey found that “75% find text reminders for appointments, deliveries, payments, promotions, and surveys helpful.” - **Texts provide convenient documentation of the date and location to help avoid misunderstandings. People are fallible—they may incorrectly document the time when making the appointment or perhaps fail to take note of the address before stepping into their car. Having all such information readily available in a single text makes it easy for clients to access the correct information when needed most.** - **Messaging can include helpful information and resources. This can include what to bring (like a form of ID and insurance card), and links to any directions or forms.** - **Texts have an an unbeatable** [**98% open-rate**](/blog/text-vs-sms-vs-mms/)**, ensuring your appointment reminders don’t get overlooked.** - **Clients can easily cancel or reschedule visits by responding directly to the text, lessening the likelihood of them failing to show without warning. To learn about the full extent of two-way texting capabilities through Voxie,** [**click here**](/blog/2-way-sms-for-franchise/)**.** ### SMS is preferable to calling, especially for younger generations We can’t discuss why SMS is ideally designed for appointment notifications without acknowledging another option companies commonly choose: an automated call system. **Why calling clients is not your best option for reducing no-show appointments:** - **Phone calls are considered disruptive, and voicemail is cumbersome. More than** [**63% of survey responders**](https://www.mediapost.com/publications/article/275332/text-vs-talk-gets-millennials-attention.html) **considered text to be “less disruptive” and 19% “never check voicemail.”** - **Phone calls don’t provide a written record of the appointment time. One common cause of no-show appointments is the misrecording of the date and time. A text message gives clients a backup source of this information they can easily check.** - **Nowadays, many people don’t pick up the phone for numbers they don’t recognize. The rise of spam calls and malicious actors has made many people hesitant to answer calls from unfamiliar numbers.** - **Voicemail messages don’t allow ease of two-way communication. As previously mentioned, texting allows someone to cancel their appointment by simply texting a short response. There’s no such luxury with many automated phone systems.** - **Automated voices are considered off-putting. Let’s face facts—no one enjoys listening to a robotic script when a simple text can convey the same information quickly and clearly.** ### Don’t rely solely on email to reduce no-show rates Unless you and your clients maintain strictly professional communication, email is one of the least reliable methods for notifying clients about upcoming appointments. Emails not only have lower open rates but they are often read days after being sent, reducing their effectiveness for time-sensitive reminders. Moreover, if you send out other email-based communications, like newsletters, the appointment reminder could be mistaken for generic promotional materials. Email can play a role in your broader client outreach strategy, such as sending appointment confirmation messages or thank-you notes when bookings are made. However, for critical reminders—like 48-hour or same-day notifications—rely on text messages. ### When in doubt, ask how clients like to receive notifications If you have multiple channels of automated communication setup, consider asking new clients how they’d prefer to be notified—text, call, or email. ## When to Send Appointment Reminders To effectively reduce no-shows, we suggest sending notifications at the following milestones: - After the appointment is initially scheduled to confirm the details - 48 hours before the deadline for them to cancel the appointment without penalty - 5-7 days out from the appointment to give them time to make necessary travel and coverage arrangements - 24-48 hours out from the appointment The above are just broad guidelines that you can modify to fit your business model and clientele. For example, [studies show that Gen Z and millennials are more likely to miss medical appointments](https://www.tebra.com/ebook/pg-gpid-tackling-no-shows-and-cancellations?utm_source=Inbound&utm_medium=Intake&utm_content=blog) compared to older generations. You can leverage this knowledge to automatically send an extra notification to individuals within this age bracket. ## Additional Tips for Reducing No-Show Appointments ### Allow patients to leverage SMS to reschedule or cancel The harder you make it for clients to cancel, the more likely they are to skip the process and simply not show instead. Barriers to canceling in advance include: - Having to call during business hours - Having to listen to a long pre-recorded phone message - Having to talk to a “real” person—yes, [phone anxiety is real](https://www.verywellmind.com/afraid-making-phone-calls-tips-3024317) Most people greatly prefer text or online scheduling systems. ### Document clients who have previously failed to make appointments and send extra reminders for future appointments SMS software like Voxie enables you to segment your contact list automatically and/or manually. Leverage this feature to create a designated group for clients who were previous “no-shows” and send them extra reminders about upcoming appointments. For instance, if your standard practice is to send a 48-hour reminder, this group could also receive an additional 12-hour notification. ### Issue warnings (and follow through) to clients who are repeated no-shows Many medical practices and businesses adopt a "three strikes, you're out" policy. This requires maintaining a list of "offenders" and cross-referencing it when booking new appointments. Additionally, it's crucial to word both the warning and the refusal of future appointments with care. The goal is to strike a balance between clarity and compassion. ### Weigh the pros and cons of implementing a no-show fees The goal of penalizing no-show clients is not to recover lost fees but to reduce no-show rates. To achieve this, make sure clients are well-informed about the fee—at the time of booking, through SMS reminders, and in the appointment form. The more you notify clients, the less likely they are to be surprised when the fee is applied. Though this approach should help reduce no-shows, it comes with some drawbacks. Collecting a penalty fee requires obtaining payment information upfront, which could deter new clients. Additionally, those charged may be less likely to return and could leave negative reviews. ### Evaluate your own customer experience Consider who is missing appointments—are they new clients or repeat visitors? A high no-show rate may indicate a poor experience within your facility, especially in a medical practice. For example, if appointments frequently run late and patients are left waiting for long periods, they may feel their time is being disrespected. This can lead them to mirror that behavior by not showing up on time for future appointments. ## Setup Your SMS System With Voxie Focusing exclusively on SMS, Voxie provides medical practices and service-oriented businesses with advanced texting capabilities presented with an easy-to-use platform. Features that can help you reduce no-show appointments include: - **Bespoke software integrations** - Our Customer Success team takes pride in providing hands-on solutions specific to each client. We handle software integrations for you, ensuring our texting platform seamlessly interacts with your scheduling tools in real-time. - **Sophisticated drip campaigns If someone confirms via text 72 hours before their appointment, they may not need any further notifications. However, if they didn't respond—whether positively or negatively—a follow-up might be necessary. Our software lets you craft multi-path text chains that respond directly to recipients’ specific interactions.** - **AI-supported conversational intelligence Advancements in AI technology have made 24/7 SMS-based customer service a reality. Clients can text inquiries like "When is my visit?" "I want to change my appointment," or "Do you offer free parking?" and the Voxie system’s AI will generate thoughtful responses, escalating issues to your customer service team as needed.** - **Automated personalization A text reminder with personalized details is far more engaging than a generic message. It not only captures attention but also fosters a stronger relationship, which can play a key role in reducing no-shows. For example:** > _Hi Shannon! We look forward to seeing you at Chestnut Locks Salon on March 25th at 10:00 AM for your root touch-up and blowout. Free parking is available behind the salon, located at 1234 Main Street._ > _Hello Shannon. Your appointment at Wilson Dentistry is on Jan 9th, 3:00 PM (please arrive by 2:45). Reply YES to confirm or NO to cancel. Reply RESCHEDULE to pick a new appointment time._ - **Contact groupings The text message you’d send to a first-time customer should differ from what you’d send to a repeat client. Similarly, you may want to send an increased number of notifications to clients who were previous no-shows compared to those who have “clean records.” Voxie gives you the ability to automatically segment your contact list.** **Additional SMS features that can benefit your business include:** - Zero party data collection - QR code capabilities - Multi-levels of platform access - KPI reporting - Contact imports - Contact file push - API endpoints - AI Message Assistant See how Voxie’s innovative platform can transform your SMS outreach. [Schedule a demo](/) today and find out how our user-friendly dashboard can help you reduce your no-show rates. --- # Best SMS Marketing Campaign Examples > Learn the key metrics to measure SMS marketing ROI, track engagement, and optimize campaigns for revenue and customer retention. - Published: 2024-12-12 - Updated: 2025-11-26 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/best-sms-marketing-campaign-examples/ --- Congratulations—you’ve decided to start (or reinvest) in SMS marketing campaigns, hopefully to forge stronger connections with customers and ultimately boost revenue. Beyond choosing the right software to manage your outreach, you’ll also need to thoughtfully craft each message. To help inspire your own creativity, we compiled real-world examples of SMS marketing campaigns and crafted additional templates you can modify to your own needs. Use the table of contents to find the specific examples that best align with your needs! ## Examples of Two-Way SMS Marketing Campaigns Automated two-way SMS marketing creates a win-win scenario for businesses and customers alike. By enabling recipients to engage directly through text, brands can deliver more personalized and targeted content that resonates with individual preferences. In turn, this interactivity fosters higher engagement rates and conversions, making two-way SMS an invaluable tool for modern marketing. ### Real World Marketing Example—Crazy Dog T-Shirts Crazy Dog T-Shirts elevates personalization by directly asking customers about their interests, ensuring every message resonates. By leveraging automated segmentation, the brand crafts campaigns perfectly aligned with individual preferences. This approach delivers highly targeted, relevant, and personal messaging that not only captures attention but also keeps customers engaged and coming back for more. ![Crazy Dog T-Shirts uses two way texting to personalize their future communications with customers.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709908/blog/nested-1764709907371.png) ### Real World Marketing Example—Hair Cuttery Hair Cuttery leverages AI-driven automation to enhance its SMS marketing with interactive drip campaigns. For example, customers texting specific keywords might receive links to personalized content or follow-up messages tailored to their inquiries. This type of intelligent automation allows Hair Cuttery to engage subscribers with dynamic, value-driven communication, fostering stronger customer relationships. ![Hair Cuttery utilizing a survey to drive SMS personalization.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709909/blog/nested-1764709909332.png) ### Additional Examples of Two-Way SMS Marketing Campaigns - **Fitness Engagement** A gym or wellness brand could ask, _“What’s your favorite form of exercise? Reply with 1 for yoga, 2 for weightlifting, or 3 for running!”_ to provide tailored workout tips or promotions. - **Beauty Preferences** A cosmetics company might ask, _“Pick your favorite beauty category: 1 for skincare, 2 for makeup, 3 for hair care!”_ to curate content and promotions. - **Dining Choices** A restaurant franchise could inquire, _“Would you prefer exclusive lunch deals or evening specials? Reply L for lunch or E for evening.”_ to send time-sensitive offers that suit the recipient’s schedule. For more examples and insights into two-way SMS marketing, check out our blog:[ The Power of Two-Way SMS for Franchises](/blog/2-way-sms-for-franchise/). ## Examples of Welcome Messages for Reward Members A strong first impression is key in SMS marketing, and a well-crafted welcome message sets the tone for your relationship with new subscribers. A great welcome text should be friendly, concise, and immediately valuable. If possible, offer an instant reward, such as a discount or freebie, and clearly outline what perks they can expect as a reward member. ### Real World Marketing Example—UNIQLO UNIQLO nails its welcome message with brevity and value. This approach wins subscribers over with an immediate reward and builds excitement for future benefits. ![UNIQLO nails the welcome message by offering instant value and building excitement for future perks.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709911/blog/nested-1764709910901.png) ### Real World Marketing Example—Luno While slightly longer, Luno’s welcome message stands out for its clarity and focus on benefits. We like this example from Luno because it explicitly states what the perks of being an SMS subscriber are. If you can’t offer an immediate discount, this type of message could be the next best thing. ![Luno welcomes new subscribers with clarity and benefits, setting expectations right away.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709912/blog/nested-1764709912368.png) ### Additional Examples of SMS Marketing Messages Welcoming New Subscribers - Salon Promotion A beauty salon could say, _“Welcome to Bella Beauty Salon! Your first visit just got better—enjoy 10% off any service. Reply BOOK to schedule your appointment today!”_ to encourage immediate engagement and bookings. - Coffee Shop Perks A coffee shop might offer, _“Thanks for joining The Java Spot! Enjoy 30% off your next order—just show this text at the register.”_ This approach keeps customers engaged with exclusive perks and timely updates. - Hardware Store Rewards A hardware store could announce, _“Welcome to Handy Hub Rewards! As a member, you’ll receive exclusive discounts, early access to sales, and DIY tips.”_ This builds loyalty by highlighting member benefits and personalized offers. Make the most of your welcome messages by being clear, friendly, and delivering instant value. A strong first impression can set the foundation for a long-term engagement. ## Examples of Flash Sales Marketing SMS Messages Flash sales are all about creating excitement and urgency. To craft [effective flash sale marketing texts](/blog/sms-flash-sale-promotions/), use bold and direct language that grabs attention. Include a clickable link to make it easy for recipients to take action, and emphasize a clear time frame to instill a fear of missing out (FOMO). These elements combined can turn a simple message into a powerful driver of immediate sales. ### Real World Marketing Example—Neiman Marcus Neiman Marcus excels at using urgency to spur action. This message example is straightforward, time-sensitive, and makes it easy for recipients to shop immediately. ![Neiman Marcus drives urgency with a bold flash sale message that prompts immediate action.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709914/blog/nested-1764709914262.png) ### Real World Marketing Example—Merrell Merrell amplified their flash sale by featuring a bold, colorful graphic designed to capture immediate attention. By combining this visual impact with urgent language like “but act quick” and “...ends tonight at midnight,” they nailed the formula for effective promotional messaging. ![Merrell combines vivid MMS visuals with strong, time-sensitive language for maximum impact.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709916/blog/nested-1764709916344.png) ### Additional Examples of SMS Marketing Messages Promoting Flash Sales - Dishware Store A dishware store might announce, _“🔥 FLASH SALE ALERT! Get up to 50% off premium cookware—today only! Shop now: [link].”_ This creates urgency and encourages immediate purchases. - Taco Shop A taco shop could share, _“🌮 Taco Tuesday just got better! Buy 1 taco, get 1 free—offer ends at 8 PM tonight! Order here: [link].”_ This drives traffic with limited-time dining deals. - Shoe Store A shoe store might promote, _“👟 FINAL HOURS: Take 30% off all sneakers! Sale ends at midnight. Don’t wait—shop now: [link].”_ This motivates shoppers with a time-sensitive offer on popular products. Flash sales thrive on immediacy. Pair your SMS with compelling visuals or countdown timers on your linked landing pages to amplify the urgency and boost conversions! To make the most of this popular type of marketing SMS, read [Text Coupons & Promo Code Alerts - Maximize Strategy ROI](/blog/text-coupons-ltos-and-promo-code-alerts/). ## Examples of “Sneak Peek” or “Exclusive Access” Marketing Texts Not every perk of being an SMS marketing subscriber needs to revolve around discounts. Offering early access to in-demand inventory or services can create a sense of exclusivity and build excitement around your brand. These messages not only reward loyal customers but also drive sales without affecting your profit margins. ### Real-World Marketing Example—Lonely Ghost Lonely Ghost demonstrates the power of early-access messages. Their MMS campaigns give subscribers a first look at highly anticipated product drops, making them feel special and fostering a sense of community. By building hype around products without offering discounts, they engage customers and protect their bottom line. ![Lonely Ghost offers early access to product drops, creating exclusivity without discounts.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709919/blog/nested-1764709918528.png) ### Real-World Marketing Example—Drybar Drybar takes a much different approach than the above marketing example by crafting a text that lists the benefits of the new product. This approach—a list with attention-grabbing iconography to help organize—allows the recipient to easily scan the message and absorb a lot of information at once, truly driving home the value of their promoted product. ![Drybar grabs attention with a benefits-driven message that’s easy to scan and act on.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709921/blog/nested-1764709921171.png) ### Additional Examples of SMS Marketing Messages For Early Access - **Health Food Store** A health food store could announce, “🥑 Black Friday starts early for YOU! As a VIP subscriber, shop our exclusive health food deals 24 hours before anyone else. Click here: [link]” to reward loyalty with early access to promotions. - **Beauty Treatment Clinic** A beauty clinic might share, “Hi [Name]! We’re thrilled to announce our new Ultherapy Prime treatments—designed to refresh and redefine. As a VIP subscriber, you get exclusive priority to schedule your appointment one week before anyone else! Call or text us now to claim your spot. 💆‍♀️✨” to drive excitement and early bookings. - **Concert Tickets** A ticket provider could say, “🎶 Big news, [Name]! [Artist/Band Name] is coming to [Venue Name] on May 3rd! Tickets officially go on sale next week, but as a loyal subscriber, you get early access. Secure your spot before the crowd—grab your tickets now! 🎤🎸” to encourage engagement with exclusive pre-sale offers. Early access messages don’t just sell products—they create excitement and reinforce the value of being a part of your SMS community. ## Examples of SMS Marketing Messages for Holiday Promotions Holiday-themed text messages are an excellent way to capture seasonal enthusiasm and boost sales. To make your messages impactful, be purposeful with your timing—align your texts with holiday-specific buying or decision-making patterns, such as Black Friday shopping or last-minute Christmas planning. Always include a discount or special offer; if there’s no tangible value for your subscribers, the message isn’t worth sending. Keep it festive, concise, and action-oriented! ### Real-World Marketing Example—NYDJ This text marketing example stands out because it checks all the boxes: it’s concise, deploys tactical capitalization for quick scanning, and uses impactful language designed to drive action. Adding an eye-catching graphic further ensures the message grabs attention, especially during holiday periods when people are flooded with promotional offers. ![NYDJ’s festive message blends concise copy with graphics to stand out during peak holiday noise.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709923/blog/nested-1764709923108.png) ### Examples of SMS Marketing Messages for Holiday Promotions - **Black Friday (Yarn Shop)** A yarn shop could promote, _“🧶 Black Friday Alert! Buy 1 skein of yarn, get 1 FREE—today only! Stock up for your winter projects: [link].”_ This inspires crafters to take advantage of limited-time savings. - **Christmas (Restaurant)** A restaurant might announce, _“🎄 Taste the holidays! Our special Christmas menu is here—book your table or order online for a festive feast: [link].”_ This highlights seasonal offerings and encourages early bookings. - **Father’s Day (Shaving Kits)** A shaving kit retailer could share, _“👔 Celebrate Dad! Get 20% off our PREMIUM shaving kits—perfect for Father’s Day. Shop NOW to SAVE BIG: [link]._” This drives purchases with a compelling discount and timely gift suggestion. To master holiday-themed SMS marketing, check out more tips and examples in these Voxie articles: - [Father’s Day SMS Strategies](/blog/fathers-day-sms-strategies/) - [Valentine’s Day SMS Marketing Tips](/blog/use-sms-marketing-for-valentines-day/) - [Black Friday SMS Campaign Strategies](/blog/black-friday-sms/) ## Examples of SMS Marketing Campaigns About Loyalty Points SMS can be a powerful tool for motivating loyalty program members by offering them exclusive opportunities to earn bonus points through limited-time promotions or special activities. Similarly, personalized text reminders about points that are about to expire can further spur action. Below are examples of brands that effectively use SMS to keep loyalty members engaged and enthusiastic about their points program. ### Real-World Marketing Example—Jeni’s Let’s call this example text a “two for one”—Jeni’s not only promotes a new flavor, but also highlights its points system, engaging customers on both fronts without using too many characters. ![Jeni’s cleverly promotes new flavors while reminding customers about loyalty points in a single message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709925/blog/nested-1764709925480.png) ### Additional Examples of SMS Messages About Loyalty Points - **Skincare Brand** 🌟 Hi [Name], you have 120 points expiring soon at [Skincare Store]! Treat yourself to a hydrating mask or serum before they’re gone. Reply SHOP to browse your options! - **Pizza Chain** Hey [Name], you’ve racked up 80 points at [Pizza Chain]—that’s enough for a free dessert pizza! Redeem your points on your next order and enjoy a sweet treat. - **Coffee Shop** Good morning, [Name]! Order any specialty drink today at [Coffee Shop Name] and earn 3x points toward your next free coffee. Treat yourself and rack up rewards! ☕☕ ## Examples of Personalized Marketing SMS Messages Personalization is a cornerstone of successful SMS marketing, as it makes recipients feel valued and understood. Adding a personal touch—such as using the recipient’s name, referencing their birthday, past purchases, or even tailoring messages to their location—can significantly boost engagement and conversions. These small but meaningful details turn generic marketing into a genuine customer experience. With Voxie, automating such personalizations is effortless. The platform’s advanced AI and robust segmentation tools enable businesses to easily customize messages at scale, ensuring every customer interaction feels uniquely tailored without requiring manual effort. From personalized greetings to location-specific offers, Voxie empowers you to deliver impactful messages that resonate with your audience. ### Real-World Marketing Example—Salt Strong Salt Strong, an online fishing community, partnered with Voxie to implement highly segmented and automated SMS campaigns, enabling them to deliver hyper-relevant messages to their members. This personalized approach led to a 25% increase in message reply rates and a 35% growth in revenue. Overall, Salt Strong achieved a remarkable 42x return on investment, solidifying their leadership in the fishing community. [Get the full Salt Strong case study here.](/case-studies/salt-strong/) ### Real-World Marketing Example—National Sub Franchise A national sub franchise collaborated with Voxie to re-engage 745,000 loyalty members who hadn’t made a purchase in over 90 days. Instead of the usual double points offer, they provided a $3 discount on the next purchase, delivering immediate value to these inactive customers. This personalized strategy led to a 2,200% return on investment and a 164% increase in attributed revenue. [Get the full case study here.](/case-studies/sub-win-back-campaign/) ### Additional Examples of Personalized Marketing SMS Messages - **Brunch Restaurant** A brunch restaurant could say, _“Happy Birthday, [Name]! 🎉 Celebrate your special day with us—enjoy a free mimosa with your brunch. Reserve your table today: [link].”_ This personal touch encourages celebratory visits and shows that customers’ are appreciated and remembered. - **Beauty Salon** A beauty salon might share, _“Hi [Name], it’s time for a refresh! It’s been a while since your last [service, e.g., haircut or facial]. Book now and treat yourself to some self-care: [link].”_ This gentle reminder catered to the reader’s schedule drives repeat bookings. - **Cafe** A cafe could announce, _“Hi [Name]! Winter is here in [City]—the perfect excuse to cozy up with our new Peppermint Hot Cocoa. Stop by today and indulge! ☕❄️”_ This highlights a seasonal offering specific to their city and creates a cozy, inviting vibe. Personalized texts like these strengthen the connection between your brand and your customers, making them feel valued and understood. This approach works especially well for multi-location businesses, such as franchises. As shown in the SMS examples above, automated text personalization creates the sense of a localized familiarity despite being deployed on a national scale. ## Examples of SMS Campaigns That Feature Visuals (MMS) Adding visuals to your SMS campaigns by sending MMS (Multimedia Messaging Service) messages can make your marketing efforts even more compelling. Images, GIFs, or videos provide a dynamic way to engage subscribers, giving them a vivid look at your products or services. While most industries can benefit from the occasional visual, MMS is particularly impactful for restaurants, fashion brands, and stores where purchasing decisions are often influenced by appearance. ### Real-World Marketing Example—Hue HUE leverages captivating images of their clothing alongside messaging that encourages readers to imagine themselves wearing the styles, creating an aspirational connection. This combination of visual appeal and relatable storytelling drives high engagement rates. ![Hue showcases products through aspirational imagery, making their SMS visually engaging.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709928/blog/nested-1764709927871.png) ### Real-World Marketing Example—PrimoHoagies PrimoHoagies used MMS to effectively promote their Labor Day catering LTO by showcasing visuals of their catering trays, making it easy for subscribers to see portion sizes and what’s included in the deal. ![PrimoHoagies uses MMS to highlight catering trays, helping customers visualize portion sizes.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709930/blog/nested-1764709930019.png) ### Real-World Marketing Example—NYDJ NYDJ leveraged eye-catching images in their text message marketing to instantly showcase their 30% off Black Friday deal, drawing attention to the savings upfront. By visually emphasizing the discount, they captured immediate engagement and encouraged readers to take action quickly. ![NYDJ reinforces its Black Friday sale with eye-catching visuals to drive quick conversions.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709933/blog/nested-1764709932525.png) ## Examples of Abandoned Cart Text Messages Abandoned cart messages are one of the most effective tools for boosting sales, offering a gentle nudge to customers who may have been distracted or hesitant about completing their purchase. SMS is particularly powerful for these reminders compared to email, as texts are more likely to be seen and acted upon immediately—boasting a 99% open rate versus the cluttered inboxes of email. ### Important Note: Double Opt-In Required To send abandoned cart reminders via SMS, it’s crucial that subscribers provide explicit consent, known as a double opt-in. This means that after subscribing, customers confirm their intent to receive marketing messages—ensuring compliance with regulations and building trust with your audience. ### Examples of SMS Abandoned Cart Messages - **Quick-Service Restaurant (QSR)** A fast-food brand could encourage customers to complete their purchase by saying, _“Hungry? Your hoagies are waiting! Complete your order now and get them hot and fresh: [link].”_ This creates urgency for immediate action. - **Candle Store** A candle retailer might share, _“✨ Don’t let your favorite scents slip away! Finish your order now and enjoy 10% off—use code SAVE10: [link].”_ This incentivizes customers to complete their purchase with a discount. - **Ghost Tour** A ghost tour company could say, _“👻 Spooky alert! Limited spots left for your ghost tour. Reserve now before they vanish: [link].”_ This uses urgency and a fun theme to drive prospective customers to complete their purchase. By sending timely and relevant reminders, abandoned cart SMS campaigns can turn missed opportunities into completed sales, all while providing a seamless customer experience. ## Sample Marketing Texts to Win Back Inactive Customers A well-timed, well-crafted SMS message that offers a special incentive can help customers remember why they love your brand in the first place. See this strategy in action with the text example shown below. ### Real-World Marketing Example—Planet Smoothie Read this text example, and you’ll notice: Planet Smoothie doesn’t grovel. Instead, they simply offer a better-than-average deal paired with the subtle note, “it’s been a while.” This approach is effective because it feels friendly and genuine, gently reminding the customer of what they’re missing without coming across as pushy or intrusive. It also avoids making customers feel like every transaction is being closely tracked, which can be off-putting for some. ![Planet Smoothie reconnects with inactive customers using friendly language and a strong incentive.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709934/blog/nested-1764709934507.png) ### Additional Examples of SMS Messages to Win Back Customers - **Tea Shop** _🍵 We miss seeing you at [Tea Shop Name]! Stop by this week and enjoy 20% off your favorite blend—just show this text at checkout. Hope to see you soon!_ - **Convenience Store** _Hey, it’s been a while! Swing by [Store Name] and get a free snack with any purchase over $5. Just our way of saying we appreciate you!_ - **Dog Sitting** [Dog’s Name] misses us—and we miss them! 🐶🐶Book your next dog sitting session and get a complimentary dog treat pack. Reply YES to reserve your spot! - **House Cleaning** Ready for a fresh start? Book a cleaning with [Company Name] this month and get 30% off your next service.  🧹We’d love to help make your home shine again! [Link] ## Examples of Marketing Text Messages to Gain Customer Referrals With [92% of consumers trust recommendations from friends and family over any other form of advertising](https://www.invespcro.com/blog/word-of-mouth-marketing/), referrals are a marketing goldmine. SMS offers a perfect opportunity to motivate your current customers to share your brand with their networks. By providing clear incentives through concise, action-oriented texts, you can drive meaningful engagement and expand your customer base. ### Real-World Marketing Example—CookUnity CookUnity, a meal delivery service, sets a high bar for referral marketing via SMS. Their text is simple, to the point, and includes a clickable link leading directly to their “refer a friend” page. ![CookUnity encourages referrals with a simple, rewarding text and strategic timing.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709937/blog/nested-1764709936300.png) For a bonus tip, note the strategic timing of their message: a Tuesday evening, when many customers may be enjoying their CookUnity meals and are primed to share the experience with others. ### Real-World Marketing Example—PENZONE PenZone isn’t exactly asking for customers to refer the hair salon to a friend, but rather to vote in a local contest. Yes, this text marketing example is longer than usual and even breaks traditional “rules,” but it’s effective nonetheless. Despite its length, it has an energized tone and maintains consistent clarity throughout the message. ![PENZONE energizes customers with a long-form message for a local voting contest.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709939/blog/nested-1764709938821.png) ### Additional Examples of SMS Messages Promoting Referral Programs - **Medspa** A medspa might say, _“Glow and save! Refer a friend to Serenity Medspa and you’ll both get $50 off your next treatment. Start sharing today: [link].”_ This promotes referrals with a mutually beneficial reward. - **Pet-Sitting Service** A pet-sitting service could share, _“🐾 Share the care! Refer a friend to Happy Tails Pet Sitting and get $20 off your next booking. Click here to refer: [link].”_ This highlights the ease of referrals and a simple discount incentive. - **Fitness Center** A fitness center might announce, _“💪 Bring your squad! Refer a friend to FitZone Gym and you’ll both get 20% off your next month’s membership. Share the link: [link].”_ This drives referrals while fostering a sense of community. A well-timed, compelling referral message not only rewards loyal customers but also helps turn them into enthusiastic advocates for your brand, creating a win-win scenario for everyone involved. ## Examples of Marketing Text Messages to Promote Your Content Your value to customers extends beyond your products and services—your content has the power to inspire and educate. Since you invest time and effort into creating media like articles, podcasts, and videos, why not leverage SMS to amplify its reach and engagement? Not only can it help raise the asset’s visibility, but it can also help diversify the subscribing experience. ### Real-World Marketing Example—REI Direct and upbeat, this text message from REI is a fantastic example of how to spark curiosity and drive engagement, all the while underscoring the brand’s distinct personality. In this case, they’re using SMS to promote a musical playlist! ![REI sparks curiosity by promoting engaging, brand-aligned content through SMS.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709940/blog/nested-1764709940503.png) ### Additional Examples of SMS Messages Promoting Content Assets - **Recipe Promotion** A food brand could share, _“Spice up your kitchen with recipes starring [Brand] Olive Oil! 🍳 From zesty dressings to savory mains, discover how to turn simple ingredients into unforgettable meals. Tap to explore: [link].”_ This encourages culinary creativity with product integration. - **How-to Guide and Tricks** A fitness brand might say, _“💪 Check out our guide to lifting weights the healthy way—perfect form, smart techniques, and tips to avoid injury. Start building strength the right way: [link].”_ This provides valuable content to support healthy exercise habits. - **Inspirational Social Content** A cosmetics company could announce, _“🔥 We joined forces with [Celebrity] to bring you the ultimate eyeshadow blend! Bold, flawless, and totally swoon-worthy. See the magic unfold: [Instagram link].”_ This builds excitement around new products with celebrity influence. ## Bonus Tips for Crafting the Right Marketing SMS Gathering text campaign examples is just the starting point for success. To truly maximize the impact of your SMS marketing, you need to tailor your messages to resonate with your unique audience. Here’s how to take your campaigns to the next level. ### 1. Tailor Your Texts Toward Your Audiences - **Do Market Research and Segment Your Audience** Break down your customer base into sub-segments based on factors such as demographics, buying behavior, or preferences. Then, send targeted messages to each group, personalizing offers and language to align with their interests. For instance, as discussed in [this article](/blog/millennials-hate-periods-heres-what-else-to-remember-when-texting-them/), millennials’ texting preferences differ from those of Gen-X, so adjust your tone, urgency, and calls-to-action accordingly. - **Adapt to Changing Preferences** Understand that audience priorities shift over time. Regularly analyze customer behavior and trends, and refine your SMS campaigns to stay aligned with evolving preferences. Flexibility is key to staying relevant. ### 2. Collect and Analyze Data Consistently - **Track Essential Metrics** Gather data on metrics such as open rates, click-through rates, conversion rates, opt-out rates, and response times. These insights provide a detailed picture of what’s working and what isn’t. - **Leverage Insights for Improvement** Use this data to test and tweak your campaigns. For example, if one offer sees a higher click-through rate than another, replicate its structure or language. Continuously iterate to optimize performance and meet customer needs more effectively. ### 3. Stay Abreast of the Competition - Subscribe to your competitors’ SMS campaigns—it’s probably free and can provide valuable insights into their strategies. Observing their tone, offers, and timing can inspire fresh ideas or highlight gaps in your own approach. ### 4. Build Sophisticated Drip Campaigns - Avoid crafting standalone texts, outside of one-day LTOs. Instead, map out multi-step SMS drip campaigns that guide your audience through a seamless journey. From a warm welcome to nurturing interest, retargeting, and driving conversions, a drip campaign allows for deeper engagement and a more personalized experience. By combining data, audience insights, competitive analysis, and advanced campaign planning, you can craft SMS marketing messages that deliver both immediate results and long-term brand loyalty. ## Voxie’s AI Technology Can Take Your SMS to the Next Level At Voxie, we specialize in helping businesses unlock the full potential of SMS marketing. Our AI-powered platform is designed to create smarter, more effective campaigns tailored to your audience, ensuring every message drives results. ### Why Choose Voxie? Here are the features that set Voxie apart: - **Targeted Campaigns + Post-Purchase Follow-Up** Craft highly specific campaigns that cater to different audience segments, and seamlessly follow up with customers after a purchase to nurture loyalty and encourage repeat business. - **Custom Built Integrations** Leverage your data, whether from your CRM or other software systems, to create highly-targeted campaigns with integrations built uniquely to your needs. - **AI Tools to Help You Brainstorm the Perfect Text Message** Not sure how to word your message? Voxie’s AI-powered tools provide suggestions, crafting texts that resonate with your audience and drive engagement. - **Data Visualization for Easier Campaign Analysis** Simplify your campaign performance tracking with user-friendly dashboards that turn metrics into actionable insights. Easily identify what works and optimize for success. - **Multiple Levels of Admin Access** Collaborate more efficiently by assigning appropriate access levels to team members. From viewing analytics to managing campaigns, you stay in full control of your SMS strategy. - **Built for the Franchise Model** Execute nationally deployed corporate text message marketing campaigns while empowering franchisees to engage their local audience through their own customized Voxie instance, seamlessly managed within the framework of the corporate account guidelines. - **Hands-On Integration Support from the Voxie Team** Our dedicated team ensures that integrating Voxie into your existing systems is smooth and hassle-free, so you can start seeing results quickly. ### Ready to Elevate Your SMS Marketing? Discover how Voxie’s cutting-edge platform can revolutionize your SMS campaigns.[ Schedule a Demo](/) today and see why we’re the only SMS built for franchises. --- # Join the Celebration: Franchise Business Network Holiday Social 2024 > Voxie is thrilled to sponsor this year’s FBN Holiday Social. This free event is a fantastic opportunity to connect with fellow franchise professionals, celebrate the season, and expand your network in a welcoming, relaxed atmosphere. - Published: 2024-12-04 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/franchise-business-network-holiday-social/ --- The holiday season is here, and the [Franchise Business Network (FBN) Holiday Social](https://www.eventbrite.com/e/fbn-holiday-social-tickets-1053454463659) is just around the corner! Taking place at the Bloomin' Blinds Offices in Plano, this year’s gathering promises an evening filled with holiday cheer, joyful laughter, and meaningful connections. ## Event Highlights: - **Date & Time:** December 12, 2024, from 5:30 PM to 8:30 PM - **Location:** Bloomin' Blinds Offices, Plano, TX - **What to Expect:** - **Open Bar:** Enjoy responsibly with beverages at the sponsored open bar. - **Holiday Eats:** Hearty hors d'oeuvres to keep you fueled while you mingle. - **Live Holiday Music:** A live band to add a festive soundtrack to the evening. This free event is a fantastic opportunity to connect with fellow franchise professionals, celebrate the season, and expand your network in a welcoming, relaxed atmosphere. Whether you're a franchisor, franchisee, supplier, or simply a friend of the franchise industry, this event is for you! ### Why Attend? The FBN Holiday Social is more than just a party—it's a chance to deepen relationships, discover new opportunities, and celebrate the thriving community of franchising. Plus, the open bar and delicious bites ensure a delightful evening for all. ### Voxie Is Proud to Sponsor Voxie is thrilled to sponsor this year’s FBN Holiday Social. As the only SMS marketing platform built specifically for franchises, Voxie understands the power of meaningful connections, both in business and at events like this. We’re excited to support an evening dedicated to building relationships and spreading holiday cheer in the franchise community. ### How to Register [This event is free, but registration is encouraged to secure your spot.](https://www.eventbrite.com/e/fbn-holiday-social-tickets-1053454463659?aff=oddtdtcreator) Share this invitation with your franchise friends, colleagues, and anyone who loves the spirit of franchising. Let’s celebrate together! We can’t wait to see you at the FBN Holiday Social! Come ready to connect, enjoy, and celebrate the season with the broader franchise family. Cheers to a festive and fun evening! --- # Strategies to Maximize Text Coupons, LTOs, + Promo Code Alert ROI > Sending out a text with a promo code might seem simple—but simplicity can be deceiving. Too often, businesses blast promo codes into the void with little thought for strategy or follow-up. - Published: 2024-12-04 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/text-coupons-ltos-and-promo-code-alerts/ --- SMS-based promo codes are one of the most versatile tools in a marketer’s arsenal, offering far more than just a discount. They can be used to upsell loyal customers, re-engage those who may have drifted, and create awareness for new products or services. Moreover, texted coupons and promo codes make campaigns easier to track, enabling marketers to measure their impact and refine strategies over time. Whether you seek to move older inventory, boost business during slower periods, or build brand loyalty in the face of fierce competition, SMS coupons can deliver impressive results when used effectively. However, many businesses approach SMS-based promo codes with a “set it and forget it” mindset—choosing a discount, blasting it out, and hoping for the best. This oversimplified approach often leaves money and opportunity on the table. In reality, maximizing the ROI of text-based coupons requires thoughtful planning, targeting, and analyzing of campaigns. In this article, we’ll explore the SMS strategies that can help you transform a simple promo code alert into a powerful driver of revenue and customer loyalty. ## The Prerequisite Building Blocks for a Successful Strategy Sending out a text with a promo code might seem simple—but simplicity can be deceiving. Too often, businesses blast promo codes into the void with little thought for strategy or follow-up. The pros, however, know better. They build deliberate plans with clear goals, using each promotional code campaign as a stepping stone toward stronger text message engagement, better insights, and greater ROI. To unlock the true potential of SMS-based coupons, you need the right foundation in place. Here are the essential building blocks: 1. **Engagement Tracking** Ensure you can measure both text performance (opens, clicks, etc.) and the success of the coupons themselves. Tracking this data is critical for understanding what works and refining your campaigns over time. 2. **Advanced Promo Code Generation** Offer promo codes that are exclusive to your SMS campaigns to make tracking easier and more precise. Whether it’s a simple text-in phrase or a scannable QR code, this exclusivity allows you to tie redemptions directly to your SMS efforts. 3. **Audience Segmentation** Not every promo code should go to every customer. Segmentation enables you to target the right audience with the right text message—whether it’s upselling loyal customers, re-engaging lapsed buyers, or moving inventory tied to a specific demographic. 4. **Smart SMS Software** To execute this strategy efficiently, you need the right tools. Platforms like Voxie streamline the creation, targeting, and tracking of texted coupon campaigns, enabling you to focus on growth while the technology does the heavy lifting. By assembling these building blocks, you’ll not only set your SMS promo code campaigns up for success but also establish a framework for continuous improvement and long-term results. ## Tip One: Hypothesize, Test, Evolve Think your customers prefer a BOGO deal over a 30% discount? Or maybe they’re more likely to use a coupon texted on a Monday versus a Friday? Don’t leave it to guesswork—test it. Track both text interactions and promo code usage to see how your audience actually responds. Once you have results, don’t stop there. Confidence in your findings is key, so run the same test again to confirm and refine your strategy. When evaluating success, look beyond just [the measurable ROI of your SMS campaign](/blog/sms-roi-and-expected-costs-for-text-marketing/). While revenue is important, don’t discount the softer, long-term benefits of coupons like cultivating brand loyalty and keeping your business top of mind. To truly evolve your strategy, experiment with and compare variables like: 1. **Tones of Voice**: Is your audience more responsive to playful and casual messaging, or do they prefer something professional and direct? 2. **Types of Offers**: Test percentage discounts, BOGO deals, or free gifts with purchase to see which resonates most. 3. **Timing**: Send texts at different times of day and on different days of the week to discover when customers are most likely to redeem the coupon. 4. **Flash Sale Durations**: Do shorter, high-urgency campaigns drive better results, or do longer windows yield greater participation? 5. **Audience Segmentation**: Which groups respond best to which types of messages? Loyal customers may appreciate exclusive perks, while new customers might need more enticing offers. By treating every campaign as a learning opportunity, you’ll fine-tune your strategy over time. Hypothesize, test, and evolve—this cycle is the key to unlocking consistently higher returns on your SMS-based coupons and promo code alerts. ## Tip Two: Text Customers the Coupons They Want Through SMS Personalization Picture this: you’re texting a loyal spa customer who comes in monthly for massages. Instead of sending them a generic discount, why not text them a promo code for a premium package upgrade? It’s the perfect way to encourage them to indulge just a bit more rather than discounting a treatment they’d buy regardless. Now consider a customer who hasn’t visited in months; a 30% discount on their favorite massage might be just the spark needed to bring them back. The takeaway is simple: the more customized the coupon and the message, the more likely customers are to engage—and for your business to see measurable results. But personalization doesn’t stop at tailoring the promo code; it extends to how the text itself is crafted. Here are ideas for how to make your messages feel uniquely personal: 1. **Name**: Address customers by name to create a warm, familiar tone. Does the customer prefer a nickname? Small details like this make a big difference. 2. **Birthday**: Celebrate their special day with an exclusive deal—it’s a simple way to make them feel valued while nurturing long-term loyalty. 3. **Customer Anniversary**: Recognize how long they’ve been with you. A heartfelt SMS thanking them for their loyalty, paired with a special treat, can strengthen the bond even further. 4. **Past Interactions**: Reference their preferences or previous choices. For example, if they always order iced drinks, promote your cold brew specials instead of the latest hot latte. 5. **Tertiary Details**: Include unique specifics, like their pet’s name, favorite store location, or top product categories. If they board their dog Teddy with you, weave Teddy’s name into your outreach. Platforms like Voxie make this level of personalization effortless. With features like intelligent data collection, automated audience segmentation, and dynamic message creation, Voxie ensures you’re sending the right offer to the right person at the perfect time. This kind of targeted communication not only drives higher engagement but also fosters deeper customer loyalty—keeping your brand top of mind and ahead of the competition. ## Strategic Milestones to Text Coupons to Subscribers Timing is everything when it comes to texting coupons and promo codes. By strategically aligning your SMS messages with key customer milestones, you can maximize engagement and ROI. Here are the best opportunities to text your subscribers: 1. **Welcome Texts** Make a strong first impression by including a special discount or promo code in your welcome text message. It’s the perfect way to thank new subscribers and encourage their first purchase. ![Welcome text promotional SMS example.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521703/blog/nested-1743521702818.png) 2. **Post-Purchase or Service Follow-Up** After a customer completes a purchase or service, follow up with a thank-you message that shows your appreciation and asks for feedback. Use this moment to enhance their experience by upselling related products or services—such as offering a promo code for complementary accessories. This approach not only increases revenue but also demonstrates your commitment to their satisfaction. ![Example of a service follow-up text message.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521703/blog/nested-1743521703711.png) 3. **Before a Big Event or Holiday** Send timely promo codes in the lead-up to major events or holidays. For instance, offer discounts on summer essentials before a big BBQ weekend, exclusive deals for Mother’s Day, or the ultimate [Black Friday SMS](/blog/black-friday-sms/) offers. These campaigns help your customers plan ahead and ensure your brand stays top of mind during busy shopping seasons. ![Text message promotion geared towards a seasonal sale.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521704/blog/nested-1743521704137.png) 4. **When Launching New Products** Announce new offerings with an SMS that includes an exclusive, limited-time promo code. Alternatively, give text subscribers an insider sneak peek at upcoming releases. These personalized touches create excitement and motivate customers to engage with your new products. ![New product launch SMS promotion with a promo code.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521704/blog/nested-1743521704642.png) 5. **Re-Engagement Texts** Bring dormant customers back into the fold by texting special promo code tailored to their interests. Whether it’s a discount on a past favorite or a personalized offer, these messages reignite interest in your brand. For example, a Voxie customer sent texts to shoppers inactive for three months and achieved an impressive $24 return for every $1 spent on the campaign. ![Re-engagement SMS marketing campaign example.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521705/blog/nested-1743521705185.png) 6. **Abandoned Cart or Online Order Follow-Up** Remind customers of the items they left behind with an abandoned cart message. Adding a limited-time discount creates urgency and encourages immediate action, helping to recover potentially lost sales. ![Abandoned cart reminder urging customers to complete their purchase.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521705/blog/nested-1743521705714.png) 7. **Loyalty Program Rewards** Show appreciation to your most dedicated customers by offering exclusive discounts or early access to limited-time offers. This approach not only rewards loyalty but also gamifies the program, driving additional value and engagement among your participants. ![Text message marketing with the goal of rewarding loyalty program members.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521706/blog/nested-1743521706124.png) 8. **Referral Bonuses** Motivate your customers to spread the word by providing referral incentives. Offer $10 off to both the referrer and the new customer they bring in. This strategy expands your audience with potential customers more likely to convert due to a trusted recommendation. ![Referral bonus with a coupon that benefits both the current customer and the prospect.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521706/blog/nested-1743521706510.png) 9. **Birthday Discounts** Celebrate your customers’ birthdays by texting a special coupon tailored just for them. This thoughtful gesture builds goodwill and strengthens their emotional connection to your brand. ![Text message example of a unique LTO scheduled around a birthday.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521707/blog/nested-1743521707114.png) 10. **Rewards for Specific Actions** When customers participate in activities like completing a survey, reward them with a thank-you coupon. This simple step shows you value their time and input, encouraging future engagement. ![$5 off coupon for your next purchase awarded due to a feedback survey completion.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743521707/blog/nested-1743521707686.png) ## Promote the Promise of Coupons as a Way to Grow Your SMS Subscriber List Your SMS campaigns don’t just drive engagement for promotions—they can also work the other way around. By leveraging the allure of exclusive coupons and promotions, you can incentivize customers to join your SMS subscriber list, creating a virtuous cycle of growth and engagement. To maximize this strategy, promote the value of your text-based coupons and make it easy for customers to enroll. Highlight the perks—such as first access to deals, exclusive discounts, and personalized offers—wherever your audience interacts with your brand. Key opportunities to grow your subscriber list include: 1. **Website** Add clear, prominent callouts to your homepage, checkout page, or pop-ups that encourage visitors to sign up for SMS alerts in exchange for an exclusive coupon. For example, “Sign up for texts and get 15% off your first order!” 2. **In-Store Signage** Place eye-catching displays at key locations, such as entrance areas, checkout counters, or fitting rooms, promoting the benefits of joining your SMS list. QR codes can make sign-ups even easier. 3. **Point-of-Sale Interactions** Train your team to mention the benefits of SMS enrollment during in-person transactions. They can use a quick pitch like, “Want 10% off your next purchase? Join our text list today!” 4. **Email List** Tap into your existing email subscribers by promoting SMS sign-ups in your email campaigns. Position SMS as a complementary channel, emphasizing the exclusive perks only available via text. By strategically highlighting the value of coupons as an incentive for SMS sign-ups, you can not only grow your subscriber list but also set the stage for stronger campaign engagement and increased ROI. ## Bonus Tips for Maximizing the Impact of Your Texted Coupons and Promo Codes 1. **Obtain Proper Consent and Offer Opt-Out Options** Always secure explicit consent before sending texts, ensuring customers understand what they’re signing up for. Include a clear opt-out option in every message to respect their preferences and maintain trust. 2. **Use Expiration Dates to Create Urgency** Include a clear expiration date to encourage immediate action. Phrases like “Redeem by [specific date]” drive urgency, prompting faster redemptions while keeping customers engaged. 3. **Diversify Your Promotions** Keep customers excited by varying the types of promotions you send. 4. **Avoid Repetition Fatigue** Sending the same type of deal repeatedly can lead to diminished enthusiasm and fewer redemptions. 5. **Test New Ideas** Experiment with different formats, like percentage discounts, BOGO offers, or free gifts, to collect fresh data and refine your strategy. 6. **Leverage Single-Use Promo Codes** Protect your campaigns from misuse by texting unique, single-use promotional codes. This ensures the offer is redeemed as intended and adds a personalized touch to your outreach. 7. **Ensure Seamless Execution Across Teams** Double-check that the coupon works as intended and communicate all details to your team, franchisees, or partners. Surprises at the point of redemption can lead to customer frustration and operational challenges. Ensure everyone involved is prepared to honor the offer without confusion. ## Creative Use Cases for Text Message Coupons & Promo Codes Here are two real-world examples showcasing how businesses have leveraged text message coupons for impressive results: **1. Re-Engaging Dormant Loyalty Members with Limited-Time Offers (LTOs)** A national sub franchise utilized Voxie to design an SMS campaign targeting loyalty members who hadn’t made a purchase in the last three months. The campaign featured a compelling LTO, offering $3 off of their next sub purchase, designed to reignite interest and drive immediate action. Within just five days, the campaign generated over $125,000 in attributed revenue, delivering an incredible return of $24 for every $1 spent. This success highlights the power of SMS in reconnecting with customers and turning engagement into measurable profits. **2. Boosting Weekly LTO Redemptions with Text Messaging** A leading QSR franchise traditionally promoted its weekly LTOs through email and push notifications but saw limited success. By incorporating SMS into their strategy, they achieved: - **45% higher LTO redemption rates compared to email.** - **57% higher LTO redemption rates compared to push notifications.** These results underscore how text messaging outperforms other channels in driving timely customer actions, especially for time-sensitive promotional offers. ## Put Your Strategies Into Action With Voxie Voxie makes it easy to turn your coupons, limited-time offers (LTOs), and promo codes into powerful revenue drivers. With SMS boasting a 99% open rate, Voxie ensures your offers land right in your customers' hands—and get noticed. Imagine sending perfectly timed, personalized messages that spark excitement, like exclusive sneak peeks, flash sales, or countdown-driven promotions. Whether you're launching a new product, reactivating past customers, or making a seasonal splash, Voxie’s tools let you target the right audience, create urgency, and track success in real time. It’s more than just delivering offers—it’s about boosting conversions, building loyalty, and making every promo count. --- # Grow Retail Revenue With SMS Marketing > Boost retail revenue by leveraging SMS marketing strategies that drive foot traffic, enhance customer engagement, and deliver personalized offers with proven success rates. - Published: 2024-11-15 - Category: Best Practices, Retail - Canonical HTML: https://www.voxie.com/blog/grow-retail-revenue/ --- Foot traffic is the ultimate prize for any store. Even better? Attracting foot traffic that’s primed and ready to buy. That’s where SMS shines for retailers—turning browsers into buyers before they even step onto the sales floor. Need proof? - Marketing text messages achieve[ open rates of 90-98%](/blog/sms-vs-email/), compared to email's 37-45% - Text-delivered coupons are[ 10 times more likely](https://www.g2.com/articles/sms-marketing-statistics) to be redeemed than those sent through other channels - [77% of survey participants](https://www.performancemarketingworld.com/article/1814832/almost-half-consumers-annoyed-constant-sms-marketing-brands) reported attending a sale they wouldn't have known about without receiving a text from a retail brand However, success in SMS marketing is not guaranteed. To maximize results, retailers must develop and test various text message strategies while continuously expanding their subscriber base—easier said than done, right? To help you refine your approach, this guide will explore effective SMS marketing strategies specifically designed for retail stores. ## How Retail Stores Can Grow Their SMS Subscriber List Many retail stores effectively expand their SMS subscriber lists by integrating a loyalty program built to encourage repeat purchases by offering rewards, discounts, or exclusive benefits. This is typically powered by a system where customers earn points or incentives based on their spending, ultimately fostering engagement and higher retention. ![https://www.petsmart.com/treats-rewards.html](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389841/blog/nested-1742389841300.png) By their very nature, loyalty programs are a win-win scenario in which customers receive significant discounts over the course of their relationship with your store. Yet the promise of great savings,  alone won’t automatically lead to an immediate rise in SMS subscribers; it requires promotion and strategic marketing efforts. - **Offer in-store discounts for subscribing to a loyalty program** Checkout is the prime opportunity to inform shoppers about your loyalty program—right as they’re making a purchase, the temptation of instant savings becomes hard to ignore. For customers in a rush, provide printouts that cashiers can easily add to their bags to spread the word. - **Train staff on how to best represent the loyalty program** Equip your team with the necessary training to effectively communicate the loyalty program's benefits and encourage sign-ups. Ensure they’re ready to address common questions, like “How will you use my contact information?” - **Use signage throughout your store** Strategically place signs promoting the loyalty program in high-traffic areas to capture customer attention and interest. For example, leave a promotion with a QR code in the checkout queue to build interest while customers wait. - **Promote your loyalty program on social media** Leverage your social media platforms to create posts and stories highlighting the benefits of joining your loyalty program. Share updates when new redeemable gifts are available or spotlight user-generated content featuring customers with their recently won prizes. - **Send an email campaign targeted toward retail customers who aren’t yet enrolled in text message communications and your loyalty program** Proper segmentation of your contact lists is crucial, enabling you to specifically reach email subscribers who haven’t joined your loyalty program and highlight its benefits directly to them. - **For E-commerce stores, highlight the loyalty program throughout the site** Use homepage pop-ups and mention the program during checkout to offer an immediate discount as a sign-up incentive. - **Ensure your loyalty program is competitive with industry peers** Conduct thorough research to design a loyalty program that balances consumer appeal with profitability, drawing interest from potential subscribers. ### Additional Strategies for Recruiting SMS Marketing Subscribers A loyalty program isn’t the only way retail stores can amplify their SMS subscriber list. Consider these other strategies if you’re not ready for the ongoing commitment and logistics of a formal reward points system. - **Link SMS enrollment to instant discounts** Motivate customers to join SMS programs by offering them an immediate discount along with the promise of future deals. Use in-store signage and point-of-sale materials to share this, making it easy with QR codes or simple instructions like "text this number for big savings." Don’t forget to highlight these SMS marketing offers on your retail store’s website to maximize engagement. - **Host limited-time contests or giveaways** Organize contests or giveaways that require SMS sign-up for participation. A popular approach is to have customers text a number to enter a raffle; it takes just 5 seconds and offers the excitement of a possible win. - **Incorporate SMS sign-ups at events** At marketing events or grand openings, set up a registration booth that encourages attendees to subscribe by offering a gift or entry into a drawing. Just make sure it’s clear that participants are enrolling to receive SMS marketing from your retail brand, but will have the option to unsubscribe. - **Utilize mobile-friendly checkouts** For retail businesses with eCommerce capabilities, ensure that the sign-up process is mobile-friendly. Integrate SMS subscription options within the checkout steps, as customers are already engaged at this stage. - **Cross-promote across channels** Use your website, social media accounts, and email newsletters to promote the retail perks of subscribing to your SMS marketing. Highlight the unique incentives that subscribers receive, creating cohesive messaging across platforms. - **Implement a referral program** Inspire your current subscribers to refer friends and family by offering rewards or discounts for successful referrals, transforming them into marketing ambassadors for your SMS retail program. ## SMS Marketing Use Cases to Boost Retail Stores’ Sales Once you have acquired SMS marketing subscribers, the next step is to transform them into repeat customers, ultimately boosting your retail store’s performance. - **Promote flash sales** Increase foot traffic by sending out timely SMS alerts about exclusive, limited-time flash sales. Highlight the urgency and benefits to encourage immediate action from your customers. - **Exclusive offers for SMS subscribers** Create a sense of exclusivity by rewarding your SMS subscribers with special discounts or unique offers. - **Announce new products** Build excitement and keep your retail customers informed by sending marketing texts about new product launches. Share details on features, availability, and how they can be among the first to try these new offerings. Take this promotional idea one step further by offering SMS subscribers early access to your most coveted retail goods! - **Send important announcements** Use SMS as a rapid communication channel to deliver important updates or changes to your customers. This can include alterations in store hours, policy changes, or unexpected events that may affect their shopping experience. - **Remind customers about abandoned carts** Send personalized follow-up SMS reminders to customers who have left items in their online shopping carts. Include enticing details and perhaps an incentive to encourage them to complete their purchases, reducing cart abandonment rates. - **Seasonal and holiday promotions** Few things excite the average customer more than celebrating the changing seasons, like pumpkin-scented candles in autumn or glittering ensembles around New Year’s. For inspiration on how to best leverage holidays within your retail store’s text message marketing, read [Father's Day SMS Marketing Strategies for Franchises](/blog/fathers-day-sms-strategies/) and [Perfect Your Valentine’s Day Marketing Using Text Messaging Tactics](/blog/use-sms-marketing-for-valentines-day/). ## SMS Marketing Use Cases to Boost a Retail Store’s Brand Your loyal customers are arguably your brand’s most under-utilized marketing asset. Social proof is undeniably powerful, whether it appears as Google My Business reviews, product reviews, or social media content. Smart retail businesses can capitalize on this by leveraging text message marketing to gather social proof from those who hold your brand in the highest regard—your SMS subscribers. ### Utilizing SMS to Acquire Feedback for Your Retail Store 1. **Request online reviews post-purchase** - Following a customer’s retail purchase, send a polite text message requesting online reviews, including a link to your preferred platform. This facilitates easy access for customers to share their positive experiences. 2. **Check-in on customer satisfaction** - After an appropriate period post-purchase, send a text to inquire if they’re satisfied with the product they bought. This not only helps in gathering feedback but also shows customers you care about their experience. 3. **Distribute surveys for insight** - Send out surveys, emphasizing that recipients’ feedback is invaluable in improving the in-store shopping experience. This engagement encourages customers to share their thoughts, allowing you to enhance your retail strategy effectively. ### Bonus Strategy for Leveraging Text Message Marketing to Acquire Social Proof Phones serve as all-in-one devices—people text, take photos, and browse the web, all from the palm of their hand. Why not create a contest that leverages these features? Invite your SMS subscribers to participate by texting a photo of your retail products in action. It takes just 30 seconds of their time and provides you with valuable user-generated content that can benefit other elements of your retail marketing strategy. ## SMS Use Cases to Boost Retail Customer Satisfaction If there's one thing that spreads quickly, it's the stories of negative customer experiences. Often, a dissatisfied customer is more likely to leave a review online than a customer who had a positive experience. Even a mediocre interaction can damage your bottom line, as that customer is more likely to take their business to another retailer. Luckily, SMS is uniquely positioned to improve customer communications and disseminate time-sensitive information, improving their overall satisfaction. ### Two-way conversations for interactive customer support Implementing platforms like Voxie allows retailers to automate interactions, creating a swift and engaging customer support experience. You can use text messages to answer commonly asked product questions, schedule service appointments, and provide store-specific details, no matter the time of day. To learn more about the full marketing potential of this text capability, read [our guide to 2-Way SMS](/blog/2-way-sms-for-franchise/). ### "Back-in-stock" SMS notifications Customers can easily sign up to receive text alerts when desired retail products are available again, saving them the headache of circling back to your store or forgetting about the item altogether. ### Post-purchase satisfaction surveys Use SMS to gather feedback after purchases, allowing for quick assessment and improvement of customer service. ### Loyalty program notifications Inform customers about their loyalty points status, including expiration dates, and opportunities to earn double points within certain time frames. ### Emergency notifications Send urgent updates, such as being non-operational for a week due to a fire. Emergency notifications should be texted semi-sparingly or else you risk annoying customers. ### Strategic customer support When friction arises, permitting customers to send SMS messages is the most straightforward approach to addressing their grievances immediately and trying to provide a solution. Simple inquiries can be handled via AI-powered SMS systems, while high-priority support cases can be escalated for human intervention. **Read**[ ](/blog/creative-sms-marketing-campaign-ideas/)[_**8 Creative Marketing Text Message (SMS) Ideas & Examples**_](/blog/creative-sms-marketing-campaign-ideas/) **for additional inspiration for your retail store campaigns.** ## Text Message Outreach Best Practices for Retail Stores Let’s be clear—there are right ways and wrong ways to craft a retail marketing text message. While a winning message can drum up sales, a misguided strategy can lead to an upswell of unsubscribes. ### Check out our top tips to make the most of this powerful retail marketing tool: - **Embrace images** The right visuals can ignite the imagination and make your retail text messages pop. While compelling imagery enhances marketing across many industries, it’s particularly powerful for retail SMS campaigns. Announcing 25% off all outerwear? Pair this text offer with snapshots of your most stylish coats to show recipients exactly what they’re missing out on! ![Example of compelling imagery with text message marketing.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389842/blog/nested-1742389842092.jpg) - **Limit SMS outreach frequency.** It's important to limit your SMS marketing outreach to 1-2 times per week to prevent overwhelming subscribers. Have nothing new or exciting to text? Consider reducing the cadence even more, reserving your outreach for when you truly have something of value to convey.  This approach maintains anticipation and reduces the risk of subscriber fatigue. - **Personalize text messages** Ideally, your text messages will be relevant and personalized to the recipient. Personalization can be achieved by segmenting lists based on known data, such as purchase history, and by including the recipient's name. Tailoring retail marketing messages increases engagement and builds a stronger connection with your audience. - **Vary offers and language** Change up the types of offers and language used—this not only supports testing different SMS strategies but also prevents your messages from feeling stale. SMS marketing subscribers should always be left excited about the next retail goodie or discount they’ll receive. - **Plan within an omnichannel strategy** Integrate your SMS into a dynamic omnichannel marketing strategy by staggering your communications for maximum impact. Use email to build anticipation and deliver detailed retail content, like newsletters, while reserving text messages for urgent, actionable CTAs. For example, hype up Black Friday with email updates throughout November, but save the crucial "reminder" texts for the final week to drive immediate action and excitement. - **Obtain explicit opt-in consent** Secure explicit opt-in consent from your subscribers to ensure compliance with regulations while building trust with your audience. Ignoring opt-in policies for SMS can result in legal penalties, damage to your retail brand’s reputation, and increased unsubscribe rates. Additionally, it may lead to spam complaints and higher costs for compliance and reputation management. - **Provide easy opt-out options** Adding an opt-out option to every marketing text helps confirm that your retail store stays compliant with regulations like TCPA and GDPR. Moreover, it safeguards your brand from spam complaints and legal repercussions, ensuring your SMS campaigns are both effective and legitimate. ## Ideas for Segmenting & Personalizing Your SMS Marketing The first rule of retail SMS marketing? Know that your customers aren't one-size-fits-all! If your messages treat a first-time buyer the same as a weekly shopper, your marketing text messages are likely not hitting the mark. Here are some exciting strategies to spice up your SMS marketing with segmentation and personalization: ### Segmenting Your Retail Customers - **Loyalty program members vs. non-members** Differentiate your texts to reward loyalty program members with exclusive offers and information, while encouraging non-members to join. - **Engagers vs. non-engagers** Identify those who have interacted with your texts and those who haven't. Reach out to non-engagers with messaging geared specifically toward reactivation. - **Frequent vs. infrequent purchasers** Frequent purchasers might appreciate sneak peeks and early access, while non-frequent buyers could be attracted to special deals with set time limits. - **Preferred store locations** Crafting marketing texts and the calls-to-action to match the store locations your customers frequent most enhances their retail experience. This is especially important for [franchise SMS efforts](/blog/sms-marketing-playbook-for-franchise/), as it helps steer business to the appropriate franchisee. - **Purchase behavior** Tailor offers based on the specific types of purchases your retail customers make, ensuring relevance and increasing the likelihood of SMS engagement. ### Simplifying Segmentation with Voxie Voxie streamlines the process of maintaining and scaling your segmentation efforts, making managing and expanding your customer groups easier. - **Tags and custom attributes** Utilize these powerful tools to effectively segment your audience based on a variety of factors. These can include retail location, historical purchase behavior, customer preferences, and demographic information. By doing so, you can refine your marketing strategies to address the unique needs and interests of each segment, ultimately increasing engagement and conversion rates. - **Dynamic vs. static lists** Dynamic lists automatically update as customer attributes change, allowing for a more responsive and adaptable approach to your audience to ensure your SMS marketing remains relevant and timely. On the other hand, static lists maintain a consistent set of retail customers, ideal for executing targeted text message campaigns where a fixed audience is desired. Together, these lists offer a comprehensive strategy for reaching your retail marketing goals. ### Personalizing Your SMS Marketing Small, personalized touches can make your marketing text messages feel more targeted to individual recipients, ultimately nurturing greater engagement. Possible SMS personalization includes: - **Using customer names** Something as simple as starting a text with “Hey, Mark,” can give your text message extra memorability. - **Birthday messages** Who doesn’t like free swag or big discounts on their birthday? Give text recipients an exclusive promo to help them celebrate their big day! - **Referencing past purchases** Tailoring messages to reference previous purchases demonstrates attention to detail and enhances the customer experience. For example: > _Hi Casey! We hope you like the [Insert Name] Perfume as much as we do. Knowing your appreciation of all things lovely, we wanted to share with you a 20% off code for our scented soaps, candles, and fragrances. Expires 8/30._ By effectively segmenting and personalizing your SMS marketing, you can create targeted campaigns that resonate with your audience and lead to greater engagement and success. ## Are Your SMS Strategies Working? Here’s How to Tell Understanding whether your text messages resonate with your retail audience can significantly influence future campaigns and drive better results. Let’s explore key metrics and methods to determine the success of your SMS marketing efforts. ### Digital Metrics to Track Your Retail SMS Campaign’s Success - **Open rates** Track the number of recipients who open your SMS messages to assess initial engagement. Just like with emails, only the first few words are visible before a customer views the full SMS. Therefore, the open rate serves as an excellent indicator of how effectively your preview text performs. - **Click-through rates (CTR) of links** Observe the percentage of recipients who click on links in your marketing texts to gauge interest and engagement. While customers may be intrigued enough to open the message, this metric reveals how compelling your retail offer truly is. - **Online Retail Purchases from Text Messages** Monitor sales that originate from SMS links to determine direct revenue impact. - **Opt-Out Rates** Monitor the number of unsubscribers, as lower rates suggest higher customer satisfaction. Consider whether your marketing message seemed like clickbait or if you're communicating too frequently. By tracking opt-out rates, you gain valuable insights into which messages fail to resonate with your audience. ### Additional Indicators of SMS Campaign Success When assessing your SMS campaign success, don’t overlook these indirect indicators. While open rates and clicks offer precise tracking, related cues give valuable directional insights. - **Same-day foot traffic** One effective way to gauge the impact of your SMS marketing texts is by monitoring whether they result in immediate visits to your retail store. An increase in same-day foot traffic can be a strong sign that your campaign is engaging and prompting action from recipients. - **In-store coupon utilization** Tracking the redemption rate of coupons sent through SMS is another important metric. By measuring how many recipients use these coupons, you can assess the effectiveness of your text message campaign in driving retail customers to make purchases and engage with your brand. - **Survey results** Gather feedback through surveys to gain insights into customer preferences and satisfaction. ### Testing and Optimizing SMS Marketing Strategies By using these metrics, you can begin to test different SMS strategies for your retail customers. Experiment with various elements such as text message timing, content, and personalization. Conduct A/B testing by sending variations of your SMS messages to different segments of your audience and analyze the results. It's crucial not to jump to conclusions after just one test. Instead, repeat the tests multiple times with different variations to achieve reliable data. Continuously refine your approach based on the insights gained to optimize your SMS marketing campaigns for success. ## Voxie—The Ultimate Retail-Friendly SMS Platform Retail success hinges on building meaningful, timely connections with your customers. Voxie empowers retail brands to achieve this by offering an SMS platform tailored to meet the unique needs of the industry. Here’s how Voxie can help your retail store elevate its customer communication strategy: ### 1. Drive In-Store and Online Sales With Voxie, you can create hyper-targeted campaigns to drive foot traffic to your physical stores or boost online purchases. Whether it’s flash sales, exclusive discounts, or personalized product recommendations, Voxie’s platform ensures your text messages are impactful and actionable. ### 2. Simplify Loyalty Program Management Retail brands can seamlessly integrate their loyalty programs into Voxie, making it easier to promote rewards, share points updates, and notify customers about special opportunities. Voxie's dynamic segmentation tools help you engage loyalty program members with exclusive offers while encouraging non-members to sign up. ### 3. Personalize the Customer Experience Voxie leverages advanced segmentation and personalization features, allowing you to tailor messages based on purchase behavior, location, or customer preferences. Send birthday messages, recommend products based on past purchases, or re-engage inactive customers with offers designed just for them. ### 4. Automate and Optimize Customer Engagement With Voxie’s AI-powered capabilities, retail brands can automate routine communications like "back-in-stock" alerts, abandoned cart reminders, and satisfaction surveys, freeing up your team to focus on high-impact interactions. Built-in A/B testing and analytics ensure every message is optimized for maximum engagement. ### 5. Foster Two-Way Conversations Voxie’s platform transforms SMS into a two-way communication channel, enabling customers to ask questions, provide feedback, or resolve issues instantly. This approach not only enhances customer satisfaction but also builds stronger, long-term relationships. ### 6. Scale Without Complexity Whether you’re a small boutique or a national retail chain, Voxie grows with your business. Its scalable architecture, dynamic audience management, and easy-to-use interface make it simple to manage SMS campaigns across multiple locations or teams. ### 7. Stay Compliant and Secure Voxie ensures all your SMS marketing efforts adhere to regulatory standards like TCPA and GDPR. With built-in opt-in and opt-out features, you can focus on growing your subscriber list while maintaining trust and transparency. Voxie is more than an SMS platform—it’s a comprehensive solution designed to help retail brands thrive in a competitive marketplace. By combining cutting-edge technology with actionable insights, Voxie transforms your SMS campaigns into a powerful driver of revenue and customer loyalty. Ready to take your retail SMS marketing to the next level? [Let Voxie show you the way.](/cb6a84003cfb4431b41887e886b2312d) --- # Building Stronger Franchises Through Video-Driven Recruitment and Marketing > Discover how video transforms franchise recruitment and marketing, building trust, engagement, and brand loyalty through authentic storytelling and personalized content. - Published: 2024-11-15 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/video-driven-franchise-marketing/ --- Video isn’t just a flashy marketing tool—it’s the most effective tool for franchises looking to connect and engage on a deeper level. It’s about building trust and creating that “aha!” moment for both potential franchisees and customers, making complex ideas simple and memorable. [Trevor Rappleye](https://www.linkedin.com/in/trevorrappleye/), CEO of [FranchiseFilming](https://www.franchisefilming.com/), understands this power firsthand. Starting his career at 13, he turned his passion for filming family events and over 300 weddings into a craft. By chance, a franchisor saw his work and asked him to make a brand video. Trevor’s style—authentic, emotional, and story-driven—hit home with the franchisor’s CEO, sparking a whole new approach to franchise video content. Now, Trevor helps brands forge authentic connections with prospective franchisees, transforming how stories are told in franchising. In this article, we’ll dive into the transformative impact of video on franchise recruitment and marketing. From storytelling that resonates to building trust in ways that static content just can’t, video is the strategy franchises need to thrive. ## The Power of Video in Marketing Video has become the ultimate way to connect with audiences—especially for franchises needing to engage both customers and potential franchisees. Here’s how video is changing the game for franchise marketing: ### Video’s Unstoppable Appeal The stats say it all: over 90% of consumers watch videos online weekly, many daily. Video isn’t just eye-catching; it’s effortlessly accessible, making complex messages feel simple and relatable. For franchises, video offers a way to share brand values, communicate operational details, and make connections—all in seconds. ### Driving Engagement and Expanding Reach Video doesn’t just connect—it engages. Compared to text, video pulls in more shares, comments, and interactions, which means greater reach. Trevor Rappleye, CEO of FranchiseFilming, saw this firsthand at a franchise conference. He recalls, “At a major franchise event, it was clear that many brands weren’t fully utilizing video. Brands spent significant budgets on event booths but had minimal video presence on their websites, which left visitors without that critical first impression.” His experience shows the common pitfall: while brands often invest in physical presence, they overlook the lasting impact that video can have both online and in person. ### Boosting SEO with Video Beyond engagement, video boosts SEO. Search engines favor multimedia content, so adding video to a website can significantly improve visibility. Videos keep visitors on a page longer—a key factor search algorithms love—and offer opportunities for SEO through keywords, captions, and tags. With optimized videos, franchises can improve search rankings, drawing more organic traffic and connecting with customers and franchisees alike. ## How Video Boosts Franchisee Recruitment Video is a must-have tool for franchises recruiting new franchisees. By capturing brand personality, sharing success stories, and answering key questions, video brings trust, credibility, and clarity to the recruitment process like no other medium: ### Showcasing Brand Personality and Culture Choosing a franchise is a big decision, and trust is essential. Videos that highlight brand personality and culture help build this trust by showing prospective franchisees who’s behind the brand. Trevor Rappleye, CEO of FranchiseFilming, captures the essence of this approach: “Authenticity is key; 99% of what FranchiseFilming creates is unscripted, often showing franchisees in real-world settings like family dinners and school drop-offs. This approach humanizes the brand and leadership, allowing franchisees to see the personal side of the brand.” Rather than presenting a polished front, videos reveal the people, values, and spirit of the franchise, making it feel genuine and approachable. ### Highlighting Franchisee Success Stories Video testimonials and case studies showcase how the brand has positively impacted franchisees’ lives, adding real credibility to brand claims. Watching franchisees discuss how the brand transformed their lives helps prospects envision their own success. As Trevor Rappleye points out, nothing beats validation from others: “No one will fully believe what you say about yourself; it’s the voices of others—franchisees and customers—that offer the most compelling validation for the brand.” Third-party endorsements from real franchisees and customers reinforce the brand’s credibility, making the prospective franchisee feel more assured. ### Addressing Common Questions and Concerns Potential franchisees have questions, and videos in a Q&A or FAQ format are an effective way to address them. Covering topics like financing, training, and support through video makes it easy for prospects to get answers and feel more confident moving forward. Trevor shares some impressive results: “A storytelling approach has enabled brands to connect more authentically with prospects, shortening sales cycles. For instance, a franchise sold 55 units in 11 months thanks to well-crafted video stories, and a different client improved their launch success rate from 35% to 95%.” These stats show just how impactful storytelling can be in franchise growth. ## Video in Marketing for Franchisees Video isn’t just for recruitment; it’s a powerhouse for franchisees to boost brand consistency, connect locally, and drive customer engagement. With the right video content, franchises can build a cohesive brand image while empowering each location to engage its community meaningfully. ### Strengthening Brand Recognition and Consistency A unified brand is essential for franchises, and video ensures each location tells the same story. High-quality, on-brand videos help maintain a consistent tone and style across locations, reinforcing the brand’s presence everywhere it’s seen. By giving franchisees ready-to-use videos or simple guidelines, franchisors equip each location to market effectively while creating a familiar experience that builds trust with customers, no matter where they go. ### Localizing Video Content Consistency is key, but local flavor matters too. Localized videos allow franchises to connect with specific audiences by highlighting local staff, customers, and community events. Trevor Rappleye, CEO of FranchiseFilming, emphasizes the impact of regional content: “Both franchisors and franchisees need video content. Videos help franchisees feel supported and empowered, and localizing videos can help franchises connect better with regional customers.” This local touch strengthens loyalty and makes customers feel like the brand is part of their community. ### Driving Customer Engagement and Sales Videos are perfect for showcasing products, promotions, and stories that resonate locally. Franchisees can highlight seasonal deals, feature happy customers, and celebrate in-store events, sparking engagement and encouraging visits. Beyond foot traffic, videos boost online interactions, deepening customer interest and loyalty with each view, like, or share. Consistent, engaging videos keep franchises top-of-mind for local audiences, fueling ongoing interest and interaction. ## Practical Tips for Franchises Creating Video Content Effective video content can elevate recruitment, local engagement, and brand strength for franchises. Here’s how to make every video count. ### Start with Your Story Your franchise’s story is your strongest asset. It’s what makes you different, and sharing it builds trust. Trevor Rappleye, CEO of FranchiseFilming, suggests starting with three key videos: the founder’s story, franchisee testimonials, and customer validation. - **The Founder’s Story**: Share how the brand started, its mission, and the people behind it. It answers the big questions—Who are you? What values drive you? This personal touch transforms “corporate” into relatable. - **Franchisee Testimonials**: Real experiences speak volumes. These stories bring the brand’s impact to life, showing the before and after of joining the franchise. Aim for 3-5 testimonial videos to showcase different success stories. - **Customer Validation**: Let customers do the talking! Positive feedback from actual customers builds credibility and serves as social proof, making the brand feel trustworthy and appealing. ### Engage Franchisees in Content Creation Franchisees are your local heroes. Involving them in content creation brings a fresh, authentic perspective that corporate can’t achieve alone. From day-in-the-life videos to customer interactions, franchisee contributions add a personal touch and show prospects what joining the brand really looks like. ### Optimize for Multiple Platforms Different platforms, different styles. Tailor your videos to where they’ll live: short, catchy clips for Instagram and TikTok, and in-depth stories for YouTube or your website. Track metrics like views and shares to learn what resonates, adjusting content based on audience response to maximize return on investment. Tip: You can create multiple versions of a video to live on different platforms. You shouldn’t only be using your video content in one place. ## Conclusion Video is a powerful way for franchises to share their culture, celebrate success stories, and build trust with customers—all while attracting the right franchisees. Trevor Rappleye, CEO of FranchiseFilming, highlights why early investment in video is key: “Waiting to invest in video until a franchise is well-established can mean missing out on valuable trust and validation at an early stage. By sharing authentic stories and offering social proof, even smaller franchises can build a compelling case for growth.” For franchise owners and marketers, using video now can lay the groundwork for growth, connecting with franchisees and customers on a level that static content can’t reach. The right videos don’t just tell a story—they create lasting connections that fuel long-term success. [www.franchisefilming.com](http://www.franchisefilming.com/) --- # Master Black Friday SMS - Templates & Drip Campaign Strategies > Maximize your Black Friday sales with tailored SMS campaigns, using our step-by-step templates and drip strategies to keep your franchise top of mind, drive customer engagement, and build loyalty across every location. - Published: 2024-11-13 - Updated: 2025-04-02 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/black-friday-sms/ --- ## Why SMS Should Be Your Franchise’s Go-To for Black Friday For consumer services franchises, Black Friday is more than a big sales day—it’s a prime opportunity to engage, convert, and build lasting customer loyalty. While email and social media each have their place, SMS marketing offers a unique, immediate, and personal touch that makes all the difference during peak shopping periods. With [open rates nearing 98%](/blog/sms-vs-email/), SMS ensures that your Black Friday marketing reaches customers directly and creates an easy path to purchase or booking. The scalability of SMS also makes it an ideal tool for franchises, allowing both corporate and individual locations to engage customers with targeted, hyper-relevant text messages. Whether you’re attracting new customers or rewarding loyal ones, SMS marketing can deliver impressive results. Here’s how to get the most from SMS this Black Friday. ## Build Awareness of Your Black Friday Deals with Strategic SMS Marketing Campaigns Planning the right timing is essential for a successful Black Friday text marketing campaign. Amid the seasonal flood of marketing, SMS acts as your direct line to customers, cutting through the noise and reaching them instantly. [SMS drip campaigns](/blog/sms-drip-campaigns/)—sending multiple, well-timed text messages leading up to Black Friday—are a proven way to keep customers engaged and excited without overwhelming them. For maximum impact, start slow and build frequency as Black Friday approaches. ### Effective Drip Campaign Strategies for Franchises To maximize Black Friday engagement, a well-timed SMS drip campaign is essential. Here’s how to plan your SMS timeline for peak impact: 1. **Early November Teasers** Send a weekly SMS beginning in early November to hint at Black Friday specials, encourage early interest, or offer “VIP pre-sale” opportunities. 2. **The Black Friday Countdown** Increase SMS frequency the week of Black Friday. Mid-week reminders and a morning SMS on Black Friday can help drive urgency and engagement. 3. **Don’t Forget Cyber Monday** After Black Friday, a follow-up SMS on Cyber Monday can remind customers of ongoing deals or new offers—especially for franchises with online or booking-based services. **Example SMS**: "✨ Black Friday starts early for VIPs! Book a facial and bring a friend free. Limited spots—act now! [Book Here]" By carefully pacing your drip campaign, you can create excitement while keeping your franchise top-of-mind as customers plan their holiday spending. ### Combining Text Marketing With Email for Multichannel Black Friday Marketing Different direct marketing channels—SMS, email, and direct mail—each have their own pros and cons. An effective Black Friday multichannel strategy leverages these methods alongside other tools like social media to create a cohesive marketing experience that is greater than the sum of its parts. An example of how SMS can play a role in an multichannel Black Friday strategy: - Late-September and October social media and marketing can be crafted around building interest in products you know will be discounted for Black Friday - October, promote “early access” messaging on social media and website pop-ups to further build your SMS and email marketing lists - Late October and early November, publish gift guides to further nurture interest in specific products and remind customers of the upcoming holidays - In early November, start sending Black Friday-themed emails to "warm up" your audience. As the month progresses, gradually shift from email to SMS marketing to heighten urgency. ## Personalize SMS Messages to Increase Engagement and Sales While generic SMS messages may receive eyeballs, personalization is what truly drives results. Franchise brands can leverage customer data to tailorBlack Friday text messages that cater to individual preferences, specific locations, and loyalty status—resulting in higher engagement, stronger conversions, and deeper customer loyalty. ### How to Personalize Black Friday SMS Marketing for Franchise Success - **Loyalty Members vs. New Customers** - Reward your most loyal customers with early access or exclusive perks while crafting a welcoming offer for new customers to entice their first visit or purchase. - **Localized Offers** - Tailor messages to align with regional trends or seasonal needs. For example, franchises in colder climates could promote holiday grooming packages, while those in warmer areas could focus on vacation prep services. - **Shape Messaging Around the Individual’s Interests** - Have your Black Friday text messages truly resonate by referencing products you think will be of particular interest to the recipient. Such insights could come based on their past purchases or even information they provide when first enrolling in your SMS campaign or responding to a survey. **Text Example for Loyal Customers**: “🎉 Hey [Customer Name], thank you for your loyalty! Enjoy VIP early access to our Black Friday deals—get 30% off your next grooming appointment for [insert pet’s name]. [Book Now]” **Text Example Highlighting Personal Interests**: “Big Black Friday News from Malta Yarn & Knit! Up to 60% OFF all yarn! Save BIG on [insert customer’s favorite kind of yarn]. [Link to shop].” Whether it’s Black Friday or just an average Tuesday, personalization transforms an SMS from a simple marketing notification into a meaningful connection, enhancing engagement, and building a relationship with customers. ## Grow Your Subscriber List with Black Friday Promotions With the heightened excitement around Black Friday deals, there’s no better time to expand your SMS subscriber list. The season’s strong interest in discounts and exclusive offers gives you a perfect opportunity to capture customer contact information, establishing a direct, ongoing connection with future buyers. Offering enticing perks to new subscribers helps you maximize this potential, turning holiday shoppers into long-term SMS contacts. ![https://www.dsw.com/content/black-friday-deals](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519845/blog/nested-1743519845511.png) ### SMS Subscriber Growth Tactics for Franchises to Promote Around Black Friday - **VIP Early Access** - Promote “VIP access” to Black Friday deals exclusively for SMS subscribers, allowing them early access to popular, limited-time offers. This added benefit creates a sense of exclusivity, encouraging customers to sign up. - **Additional Savings** - Entice subscribers with an extra discount reserved for SMS contacts. Offering an additional 10-15% off for subscribers can make signing up a simple choice, ensuring you capture their contact for future promotions. - **Loyalty Program Perks** - Use SMS to reward loyalty by promoting point boosts or special rewards available only to SMS subscribers on Black Friday. These exclusive rewards enhance your loyalty program while drawing in new SMS sign-ups. **Example Promotional Strategy**: Place a QR code at registers and counters for customers to sign up for SMS instantly and receive an immediate discount, like 15% off their Black Friday purchase. Include a reminder that SMS subscribers gain access to future exclusive offers. This approach builds a high-value subscriber base that can be engaged well beyond Black Friday. Each new subscriber represents a future opportunity, letting you continue the momentum through future promotions, seasonal campaigns, and loyalty perks. ## Streamline Black Friday Customer Service with SMS Black Friday brings an influx of customer questions, ranging from store hours to deal details and product availability. Managing these inquiries quickly and efficiently is key to a successful sales day, yet traditional channels can be overwhelming and time-consuming for staff. SMS-based customer service offers a faster, more effective way to manage Black Friday demand, allowing franchise locations to keep pace with customer needs without straining their teams. By implementing SMS customer service, franchises can handle common questions instantly, freeing up staff to focus on high-priority tasks and in-store interactions. For customers, the convenience of SMS support allows them to quickly get the answers they need, enhancing their experience and moving them closer to making a purchase. ### Setting Up SMS Customer Service for Franchise Locations - **Automated Responses for Frequently Asked Questions** - Preparing automated SMS replies for common questions ensures customers receive immediate answers, even during peak Black Friday hours. For instance, automated responses for questions about store hours, appointment availability, or general promotion details can resolve a significant portion of inquiries without human intervention. - **Human Support for Complex Queries** - While automation handles the bulk of questions, having team members step in for more detailed or unique inquiries adds a personal touch. By allowing staff to handle complex cases via SMS, you can provide high-quality customer support without requiring additional resources. This mix of automated and human support creates a seamless experience that balances efficiency with care. **SMS Customer Service Example**: A spa franchise might automate responses to questions like, “What time do you open on Black Friday?” or “Can I combine my loyalty points with Black Friday discounts?” This setup allows staff to focus on in-person customers while still offering a helpful, responsive experience to those reaching out online. For more insights into how to leverage SMS for 2-way engagement, read [SMS Customer Support - How to Do it Right](/blog/sms-customer-support/). ### Additional Benefits of SMS-Based Customer Service for Black Friday - **24/7 Availability** - Automated SMS responses remain available around the clock, allowing customers to receive answers even if they’re shopping late at night or early in the morning. This non-stop support can help capture sales and create a frictionless experience during off-hours. - **Reduced Phone Line and In-Store Traffic** - By directing routine questions to SMS, franchises can reduce congestion on phone lines and at customer service counters, creating a smoother in-store experience for staff and shoppers alike. - **Enhanced Customer Satisfaction** - Quick responses via SMS meet the expectation for instant information, improving the customer journey and helping customers feel valued. This proactive approach can positively influence their likelihood to purchase and recommend your brand. Implementing SMS-based customer service not only meets the high demand of Black Friday but also strengthens the customer experience, making it faster, more accessible, and more effective. The ease of SMS support transforms the shopping experience, helping franchises meet customer needs efficiently while building loyalty and trust in the process. ## Black Friday SMS Templates for Consumer Services Franchises Creating compelling SMS messages doesn’t need to be complex—especially on Black Friday, when clear, enticing offers are key. Here are targeted, industry-specific text templates designed to grab attention and drive immediate bookings. Each message focuses on urgency, value, and personalization to help franchises connect with customers and make Black Friday marketing a success. ### Health & Wellness Services - **Spa**: “🎁 Black Friday Exclusive! [Insert name], treat yourself (or a friend) to a holiday glow-up. Buy one, get one free on all facials. Limited spots—book now to secure yours! [Book Now]” - **Gym**: “💪 This Black Friday, commit to your goals, [insert name]! 30% off all new memberships today only. Start strong and save big—don’t miss out! [Join Now]” ### Pet Care Services - **Grooming**: “🐶 Give [Pet’s Name] the VIP treatment! Black Friday only: book a grooming session and enjoy 20% off. Make your pet holiday-ready with ease! [Schedule Now]” - **Veterinary**: “🐾 Put your pet’s health first this holiday! Book a wellness check on Black Friday and receive a free goodie basket for your pet. [Reserve Here]” ### Home & Cleaning Services - **House Cleaning**: “✨ Prep your home for the holidays! Black Friday exclusive: Free power washing with every full-home cleaning package. Spots are limited—book today! [Book Now]” - **Car Detailing**: “🚗 Black Friday Deal—keep your [insert car model] in pristine shape! Complimentary interior detailing with any full package booked today only. [Schedule Now]” ### Black Friday SMS Templates for Retail Franchises **Food & Convenience Stores** - **Grocery: “**Black Friday Deal from [Name]! Buy 4+ bottles of wine & get 30% off—just in time for holiday celebrations. 🍷🍷 Stock up today! [link]” - **Pharmacy: “**✨ Treat yourself this Black Friday! Enjoy 20% off most beauty & bath products. Cosmetics! Hair care! Skincare! Save now: [link]” **Specialty and Niche Retailers** - **Bookstore: “**Black Friday Book Bonanza! Buy one book, get the second 50% OFF! [Name], grow your collection or give the gift of reading to another. Shop now! [link]” - **Sporting goods:** “🏅 Black Friday Deals from [Store] are here! Get 30% OFF on popular sporting goods, equipment, attire, and games. Visit us online or in-store for unbeatable deals! [link]” **Variety Stores** - **Discount store:** “HUGE Black Friday Sale! Don’t miss out on amazing deals across [name of store]. You never know what surprises are waiting for you—hurry in and save big!” - **Big Box store:** “[Name], Black Friday deals are happening NOW! Enjoy unbeatable discounts on everything from electronics to apparel. Don’t miss out—shop and SAVE across all departments! [link]” **Why These Black Friday SMS Templates Work** Each of these text messaging templates is crafted to drive urgency, offering an exclusive Black Friday perk that’s hard to resist. By personalizing with elements or emphasizing limited availability, you encourage fast action. With these messages, customers receive a clear and compelling offer, sparking immediate bookings and bringing more traffic to your franchise. Using these SMS templates as a foundation, you can add specific local details or personalize further to make your Black Friday campaigns even more engaging and effective. ## Supercharge Your SMS Strategy with Franchise-Specific Tools Running an impactful SMS marketing campaign for Black Friday across multiple franchise locations takes more than standard messaging tools. Franchise brands need consistency, personalized outreach, and local relevance to connect with customers effectively. A platform built for multi-location management can streamline campaign execution, ensure compliance, and empower each location to engage with customers in a meaningful way. Voxie is designed to meet these franchise-specific needs, offering tools that simplify campaign management while enhancing customer engagement. Its features empower franchises to deliver high-impact SMS campaigns that align with corporate goals while supporting local connections at each franchise location. ### Essential SMS Features for Franchise Success with Voxie 1. **Automated Segmentation for Targeted Messaging** Voxie’s automated segmentation groups contacts based on factors like location, loyalty status, and booking history. This targeting capability allows franchises to deliver Black Friday messages that speak directly to customers’ preferences. For example, a pet care franchise can identify clients who previously booked grooming services and send them an exclusive Black Friday discount. 2. **Two-Way SMS Intelligence for Real-Time Engagement** Black Friday often means an influx of questions and high engagement. Voxie’s two-way SMS intelligence enables franchises to interact with customers in real time, handling inquiries efficiently and providing personalized responses on the spot. Customers can ask about store hours, promotions, or availability, and your team can reply instantly—offering a personalized experience that scales with demand. 3. **User Permissions for Seamless Access Control** Managing an SMS strategy across multiple locations requires a careful balance between corporate oversight and local flexibility. Voxie’s user permissions feature enables corporate teams to control access levels and maintain brand consistency, while allowing franchisees the freedom to engage with their local customers and tailor messages for local promotions or events. 4. **Multi-Message Drip Campaigns to Build Anticipation and Drive Sales** Drip campaigns keep customers engaged throughout the Black Friday period. Voxie’s multi-message drip capabilities allow franchises to build momentum by scheduling a series of messages across all locations—setting the stage before Black Friday, driving urgency on the day itself, and keeping interest alive through Cyber Monday. This structured approach supports a consistent customer journey, boosting engagement and maximizing holiday sales. 5. **Versatile Software Integration** Chances are, Voxie will be one of many tools you’ll include in your [franchise-friendly marketing tech stack](/blog/top-marketing-tools-for-franchises/). To ensure real-time data sharing and cohesive processes, our Customer Success team will set up tool integrations on your behalf. ### Why Voxie is Built for Franchise Brands Voxie’s platform is engineered with franchise brands in mind, providing tools that streamline campaign execution, offer advanced analytics for location-specific insights, and handle high-volume messaging. With a powerful blend of automation and personalization, Voxie enables franchises to deliver the right message at the right time, driving meaningful connections with customers and improving conversion rates. ## Ready to Take Your Black Friday SMS Strategy to the Next Level? Black Friday is a powerful marketing opportunity for franchise brands to connect with customers and drive lasting loyalty. With franchise-focused features like automated segmentation, real-time engagement, and multi-location support, Voxie makes it easy to create efficient, high-impact Black Friday SMS campaigns. **Ready to elevate your SMS strategy this Black Friday?**[ **Request a Demo**](/request-a-demo/) **with Voxie** to explore the tools that can transform your holiday success. Voxie is your partner in creating effective, personalized campaigns that resonate with customers across every franchise location. --- # SMS ROI & Expected Costs for Text Marketing > This article dives into the ins and outs of SMS marketing costs and ROI, helping you understand platform fees, message types, and audience size while revealing expert strategies for boosting returns. - Published: 2024-11-13 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-roi-and-expected-costs-for-text-marketing/ --- While SMS marketing typically boasts an impressive [98% open rate](/blog/sms-vs-email/), there is currently no universally accepted ROI benchmark for text message marketing. After all, SMS spans a wide variety of uses—from appointment reminders to flash sales—making it difficult to establish an industry-wide standard against which to compare your own success.  Though a single, definitive ROI stat for SMS may not exist, this doesn’t prevent you from estimating your own returns. Whether you're curious about the cost of SMS marketing or calculating its potential returns, here’s a comprehensive breakdown to help you maximize the value of your SMS campaigns. ## Understanding the Cost of SMS Marketing Before you can figure out how well your SMS campaigns are performing, you need to understand what they’re costing you. The expense of SMS marketing involves more than just paying per message, as that’s merely the tip of the iceberg with a significant portion tucked below the surface. ### Direct SMS Platform Costs: The Basics Most reputable SMS platforms won’t offer simplistic packages at a flat rate, as associated costs are dependent upon the size of the subscriber list, the intended usage, your location, and more. Some software is pricier than others, but here’s a quick look at what you can expect: - **SMS costs**: Platforms like Voxie charge around $0.015 per text message. - **MMS costs**: Sending an MMS (think images or videos) typically bumps the price to about $0.03. ### Software Subscription Models: Flexible or Committed? When it comes to paying for texts, you have options: - **Pay-as-you-go**: If you’re commitment-shy, this model gives you flexibility—no pre-set amounts, no worries. But with that freedom comes higher per-message costs. - **Minimum commitment**: Locking in a monthly message volume typically reduces the per-message rate, making it more cost-effective for high-volume campaigns. The trick is choosing the model that fits your budget and campaign needs. If you’re sending high volumes, a minimum-commitment plan will ultimately improve your SMS marketing ROI over time by reducing management costs. ### Understanding the Cost Drivers in SMS Marketing Strategy When planning an SMS marketing strategy, understanding the factors that drive costs is essential for optimizing budget and maximizing ROI. Each element—from message type to delivery logistics—plays a significant role in determining the final costs of an SMS campaign. 1. **The Nature of the Text Messages** The characteristics of each message significantly affect costs: - **Number of Recipients**: As campaigns grow to reach larger audiences, so does the cost. Sending messages to a vast audience will increase expenses proportionally. - **Keyword and Short-Code Usage**: Using keywords for audience engagement or specific short codes for direct messaging may incur additional charges. Short codes can simplify interaction but come with setup and monthly maintenance fees. - **SMS vs. MMS**: Standard SMS messages, limited to 160 characters per “segment”, tend to be less expensive. In contrast, MMS messages, which support multimedia content like images or video, can be more engaging but usually cost more due to the larger data requirements. 1. You can send SMS messages longer than 160 characters, but each message will be divided into multiple segments, with each segment incurring an additional charge. 2. **Carrier Fees** Carrier fees vary by provider and are a key element in the overall cost structure. Different carriers apply distinct fees for SMS and MMS delivery, often based on factors like message type and data volume. In addition, some carriers apply additional charges for high-volume campaigns or specific use cases, such as marketing and promotions. 3. **The Country of the SMS Recipients** The geographic location of recipients can substantially impact costs. Messaging fees differ worldwide due to carrier agreements and international rates. Regions with less developed infrastructure or higher international connectivity fees generally have higher associated costs for SMS delivery, making it vital for brands to consider these factors when planning international campaigns. ## Beyond the Basics: Often Forgotten SMS Marketing Costs SMS marketing expenses go beyond just the cost of sending messages. Building your subscriber list can incur both direct and indirect expenses, which may include: ### Building Your Subscriber List First things first—getting people to opt-in to your messages isn’t always free. You might have to invest in: - **In-store signage** - Those “Text JOIN to 12345” signs? Someone’s gotta design and print them. - **Incentives**  People love discounts, so offering exclusive deals for signing up can work wonders. But giving away freebies can add up and is something that you should budget for. - **Loyalty programs** - Running a loyalty program to capture phone numbers is another potential cost you’ll need to factor in. ### Campaign Management: Time Is Money Crafting engaging texts, designing visuals, and tracking performance data all require time and resources. It’s easy to overlook these tasks, but they play a crucial role in the effectiveness of your campaigns. Whether you’re managing your SMS efforts in-house on our platform or collaborating with an agency, these activities come with associated costs that impact your overall investment. By accounting for these expenses upfront, you’ll be better equipped to forecast your SMS marketing budget accurately and truly understand the ROI. This way, every dollar spent aligns with measurable outcomes that drive growth and engagement. ## How to Calculate SMS Marketing ROI Alright, now that you know your costs, it’s time to talk ROI. You’re spending money, so how much are you getting back? While there’s no magical formula that works for every business, there are key metrics you should track to get a clearer picture of your SMS marketing ROI. ### Metrics to Track to Improve ROI Accuracy **Number of (Engaged) Subscribers** This one’s obvious: the more subscribers you have, the more potential reach your messages have. But don’t get too fixated on the length of your subscriber lists; what matters most is whether recipients engage with your marketing messaging. A list of 1,000 people who love your brand is far more valuable than a list of 10,000 people who never interact with your messages. **Open Rates** Here’s the good news: SMS boasts open rates that other marketing channels can only dream of. But, not every message will hit the mark. Monitoring variations in open rates between different campaigns will help you see what types of messages resonate with your audience—and which ones fall flat. **Click-through Rates and Conversions** If you’re including links in your messages (and you should be), track how many people click through and—more importantly—how many convert into customers. A high click-through rate is great, but a sale at the end of that click is even better. Attributed RevenueAttributed revenue is a vital component of your marketing strategy, representing the total income generated directly from your text campaigns. By tracking revenue linked to discount codes or exclusive offers, you can gain valuable insights into the effectiveness of your texts and accurately assess your SMS marketing’s ROI. To learn more about using text messaging to creatively amplify interest in your next promotion, read [SMS Flash Sale Promotions – Text Templates & Examples.](/blog/sms-flash-sale-promotions/) ## The Challenge of Measuring SMS ROI: What Happens Offline? Calculating the ROI of SMS marketing efforts can be more complex than it may seem. While accurately determining costs is straightforward, tracking conversions with complete confidence can be much more challenging—especially if your business conducts a substantial number of transactions offline. Consider this scenario: You send a text promoting discounted tacos, and a customer clicks the link to make an online purchase, resulting in an easily trackable conversion. But what if they instead visit your store and buy the bundle in person? And how do you account for their return three days later to buy the same taco at full price? ![Example of how to use SMS to navigate offline friction.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749060672/blog/nested-1749060672040.jpg) Moreover, the soft value of effective SMS marketing plays a crucial role in shaping overall brand perception. For example, during a health scare linked to lunch meat, PrimoHoagies swiftly sent a reassuring text to their customers, confirming that their food was unaffected. This built customer trust, but it’s challenging to quantify the “peace of mind” in financial terms. ## Overcoming the Challenges of Measuring SMS Marketing ROI ### Bridging In-Person Shopping and SMS Marketing for Deeper Insights To create a seamless connection between in-person shopping experiences and SMS marketing efforts, it’s crucial to link customer transactions with their SMS subscriptions. By gathering key customer information and analyzing purchase behaviors, brands can craft more impactful SMS campaigns and refine their understanding of buying patterns. **1. Collecting Customer Information at Checkout** Encouraging customers to share their phone numbers during in-store purchases is a valuable way to build a database of SMS subscribers who are actively shopping in person. Some effective methods include: - **Incentivizing with Loyalty Rewards**: Many retailers and [quick service restaurants (QSRs)](/blog/qsr-marketing-tactics/) offer loyalty points or discounts to shoppers who provide their contact information at checkout, creating an immediate benefit for the customer. - **Integrating with Payment Systems**: Connecting payment providers, like Stripe, to SMS marketing platforms helps streamline the process. This integration enables automatic association of in-store transactions with SMS subscriptions, enhancing the accuracy of customer data. **2. Analyzing SMS Campaigns and Purchase Behavior** Tracking the influence of SMS campaigns on customer purchasing decisions allows brands to see which promotions resonate most: - **Measuring Campaign Impact**: For instance, if an SMS campaign promotes 50% off cookies, observing an increase in cookie sales following the message demonstrates the effectiveness of that particular offer. Monitoring these trends provides valuable insights into customer preferences, enabling brands to fine-tune future campaigns. By linking in-person transactions with SMS marketing and examining purchasing patterns, brands can develop a more holistic view of their customers, boosting engagement and optimizing marketing strategies. ## Using ROI Data to Improve Your SMS Campaigns No solution for measuring and attributing non-digital transactions is flawless. This challenge is not unique to SMS; it also applies to email marketing, social promotions, and traditional advertising. Therefore, consider SMS marketing ROI as a source of directional data rather than absolute certainty. This metric is particularly valuable for assessing comparisons—whether you’re contrasting two campaigns, evaluating performance across different channels, or tracking changes over time. For instance, suppose you launched a major campaign to expand your SMS subscriber list, incurring costs for product discounts and promotional materials. At first glance, the growth in your list might suggest that the campaign was a resounding success. However, a closer analysis of the list’s engagement, attributed sales, and subsequent unsubscribe rates—when weighed against the campaign costs—may reveal that your strategy did not ultimately deliver a desirable ROI when compared to past SMS efforts. ## Strategies to Improve the ROI of Your SMS Marketing 1. **Segment Your Audience**  Not every message needs to reach your entire list. SMS segmentation allows you to target specific subscriber groups, making each message more relevant and improving engagement, while avoiding wasted costs. 2. **Vary Your Messaging and Frequency** -. Every marketer knows the threat of _ad fatigue_, in which audiences become desensitized or annoyed upon seeing the same marketing message too many times. This risk can apply your SMS strategies as well, in which each repetitive text results in diminishing returns. Therefore, diversify your marketing messaging, and don’t overdo it—sometimes, less is more. For fresh inspiration, read [9 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). 3. **Build SMS Drip Campaigns** - [SMS drip campaigns](/blog/sms-drip-campaigns/) allow you to engage subscribers over time with a series of messages that progressively build on each other, often branching into different paths based on individual behaviors. This helps your brand tell a more nuanced marketing story and provide a more tailored text experience, ultimately improving SMS engagement and ROI. 4. **Take an Omnichannel Approach** - Integrate SMS with other channels, such as email, social media, and in-store promotions, for a unified customer experience. For instance, you might follow up an email campaign with an SMS to reinforce urgency around a sale. 5. **Test and Optimize Your Campaigns** - It’s unlikely everything will work perfectly on the first try, and that’s fine. Use A/B testing to refine your messages, offers, and timing, continuously improving your approach and maximizing results. ## TL;DR SMS marketing offers sky-high open rates (around 98%), but calculating ROI can be tricky. The cost of SMS marketing depends on factors like platform fees, message type (SMS vs. MMS), and subscriber list size. Lesser known costs include building your subscriber list and time spent developing and managing campaigns. To measure SMS marketing ROI, track metrics like subscriber count, open rates, conversions, and attributed revenue. Offline sales and soft benefits like brand trust can complicate ROI calculations, but strategies like using trackable links and unique discount codes help. To boost your ROI, segment your audience, vary your messaging, build SMS drip campaigns, and A/B test for optimization. ## About Voxie Voxie is an innovative SMS marketing platform designed to help franchises engage their customers more effectively through personalized and impactful text message campaigns. With features that allow businesses to track metrics, segment audiences, and create customized SMS experiences, Voxie enables franchises to harness the power of SMS marketing while optimizing ROI. From cost-effective messaging options to advanced analytics, Voxie provides the tools needed to turn SMS into a key driver of growth and customer engagement. --- # Reflecting on an Unforgettable Voxie Offsite: Leveling Up Together > Take a peek behind the scenes at Voxie’s recent offsite, where our team gathered from around the world to reflect on our achievements, set ambitious goals, and deepen our bonds. - Published: 2024-11-13 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/voxie-offsite-2024/ --- Last week, our team gathered in Atlanta for an inspiring, energizing Voxie offsite that left us motivated and more connected than ever. Bringing together team members from Argentina, Europe, and across the U.S., the event was an opportunity to celebrate our achievements, dream big, and deepen our bonds. Under the theme “Level Up: Elevate, Innovate, Dominate,” we powered through thought-provoking sessions, engaging discussions, and unforgettable team-building activities. Whether strategizing on how to bring even more value to franchise clients or simply enjoying each other's company, every moment reminded us why we’re so passionate about what we do. We owe a heartfelt thank you to Naked Wines, Jersey Mike's, and Sonic for their thoughtful gifts, which added a special touch to the experience, and to Richard Hesse and the Inspire team for welcoming us with open arms. We’re especially grateful to our clients and partners who fuel our mission to empower franchise leaders with tools to increase revenue and simplify operations. Your trust and commitment are what drive us every day. And a big thank you to Social One Media for capturing these amazing memories—pictures that tell the story of a team ready to level up and redefine what's possible in franchise marketing. Here’s to the future, where every text builds loyalty and every message strengthens connections! ![Voxie at the Moxy–a rhyme so great, it makes you want to dance! ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389825843.png) ![Who said brainstorms can’t be fun? ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389830/blog/nested-1742389830140.jpg) ![At Voxie, we mean business.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389831677.png) ![Tim and Jose are all smiles during brainstorm sessions.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389834/blog/nested-1742389833639.png) ![The Voxie onsite family photo–2024.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389836/blog/nested-1742389835665.jpg) ![Adam Waid and Ted Kirk posing for a serious portrait. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389837/blog/nested-1742389837241.png) ![The incredible product team that makes Voxie what it is.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389839/blog/nested-1742389839413.jpg) ![The amazing race… to team bonding dinner.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389841/blog/nested-1742389841262.png) ![A toast to all we have accomplished in 2024.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389843/blog/nested-1742389843458.png) ![One final team portrait at Saints + Council in Atlanta, GA.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389845/blog/nested-1742389845391.jpg) --- # Top Marketing Platforms for Franchises - Propel Growth & Efficiency > Maximize your franchise marketing with powerful platforms designed to streamline multi-location campaigns, enhance customer engagement, and drive scalable growth. - Published: 2024-10-29 - Updated: 2025-06-04 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/top-marketing-tools-for-franchises/ --- Franchise business models add unique complexities to marketing, from deciding who should own campaigns—franchisor or franchisee—to safeguarding brand consistency. Franchisors must also figure out how to efficiently disseminate creative assets and track related communications. The more locations and regions join their network, the more difficult it is to cleanly scale marketing tactics and operations. Using marketing software to manage promotional efforts seems like an obvious choice, but which one should you choose? After all, not every platform is equally equipped to support your [franchise business's local marketing strategies](/blog/franchise-marketing-strategies/). To assist in your decision-making, we’ll examine the types of tools that can enhance your marketing tech stack and highlight specific software solutions tailored for franchise businesses. ## What to Look for in Your Franchise Marketing Software Almost all of the marketing platforms we list share commonalities that make them particularly franchise-friendly: - Minimal onboarding or opportunities for confusion - Particularly accommodating to multi-team dynamics - Scalability to quickly adapt to a growing franchise network - Different access levels based on roles - Applicable for in-person transactions - Hands-on integration support from the software provider ## Social Graphic Platforms for Franchise Marketing - [Easel](https://about.easil.com/) & [Canva](https://www.canva.com/solutions/franchise/) ### Why We Chose Easel Easel is an intuitive tool that empowers users to harness existing visual templates for creating a wide array of creative assets, including social media posts and advertisements. Its design strikes the perfect balance between fostering creativity and upholding brand controls established by administrators. For franchisees, Easel offers pre-made brand templates and materials that can be easily customized with a simple drag-and-drop interface, ensuring that social posts remain on-brand. Additionally, the platform includes “approval” tools to implement further quality control measures, enhancing consistency across all marketing efforts. With a variety of social-friendly templates, Easel also provides options for other creative assets, such as newsletters, printed flyers, business cards, and more, making it a versatile choice for franchise marketing needs. ### Why We Chose Canva Founded in 2013, Canva has been a game-changer for businesses both small and not-so-small. It earned its fair share of fans with its easy-to-use platform and unequaled library of templates, essentially turning anyone into an amateur designer. Canva now offers software features shaped for franchises’ marketing. Brands can create templates and “lock” specific elements, as well as enforce the fixed brand kit across various projects. Further boosting its utility for franchises, Canva users can activate internal chains of approval, collaborate on creative assets, and enable social calendars. To sum up what makes Canva so great for franchise marketing, the user-friendly platform enables franchisees to freely make social graphics and other creative materials, while built-in protocols and shared posting calendars ensure franchises never lose sight of brand consistency and coordination. ### General Tips for Using Social Graphic Software For Your Franchise To maximize your franchise's social media impact, aim to craft localized marketing strategies that blend national messaging with regional references. Therefore, you’ll want to select a social graphic tool that provides your franchisees with the appropriate level of creative freedom. Determine whether you want franchisees to customize posts from scratch or populate existing templates. Regardless of your choice, it’s crucial to incorporate pre-programmed brand guidelines, such as colors and fonts, to ensure consistency. Finally, choose a social marketing platform that minimizes the need for extensive onboarding or prior knowledge of photo or video editing software. After all, your franchisees and their teams will have varying levels of experience. ## Social Scheduling Software for Franchise Marketing - [Sendible](https://www.sendible.com/) ### Why We Chose Sendible Sendible is an all-in-one social management platform with features that include scheduling, content management, and analytics. Importantly, this marketing tool caters to franchise and multi-location business models with capabilities like centralized calendars, shared inboxes, formalized content approval controls, bulk campaign uploads, and customizable access levels. For an example of how Sendible can scale for a multi-location business, check out [their case study for RE/MAX](https://www.sendible.com/case-studies/remax-realtron). ### General Tips for Using Social Scheduling Tools for Your Franchise What’s our top piece of advice for franchisors choosing social scheduling software? Choose a marketing tool that allows for flexible analytics views—both at the company-wide level as well as at the regional or franchise-specific level. This will make it easier to refine strategies based on detailed data rather than regarding all audiences as a single entity. If you encourage franchisees to manage their own social media presence, choose a tool that grants you visibility—and potentially approval-power—into their future posts. As a bonus, the marketing software should allow in-portal communication between franchisors and franchisees for feedback and brainstorming. Lastly, choose software that provides consolidated inbox views, allowing the franchisor’s corporate team the option to view (and potentially handle) customer interactions. ## Franchise-Friendly Platform for SMS Marketing - [Voxie](/features/) ### Why Choose Voxie Voxie is the only SMS marketing tool designed with franchisors in mind. Useful software capabilities include: - Granting varying levels of software access to different users, allowing franchisors to achieve the perfect equilibrium between franchisee marketing freedom and corporate oversight - Nurturing [scalable 2-way text communication](/blog/2-way-sms-for-franchise/) powered by Voxie’s SmartAI - Automatic message personalization based on stored information - Automated audience segmentation for effective targeting - Establishing sophisticated [SMS drip campaigns](/blog/sms-drip-campaigns/) - Zero-party data collection - Designated customer success team members to assist with the account setup, tool integration, and ongoing management We invite you to learn more about Voxie’s franchise-friendly software capabilities by [**clicking here**](/features/). ### General Tips for Using SMS Marketing Software for Your Franchise Take your SMS strategy from basic to advanced by finding a franchise-friendly tool that automates audience segmentation based on factors like region, purchase history, and customer engagement level. This will enable you to deliver more personalized messages, boost engagement, and drive stronger local connections across all franchise locations. To further maximize your franchise’s SMS ROI, take full advantage of your software’s data collection and visualization. Your marketing team should regularly seek insights for questions like _“What time of day will generate the highest engagement rates?”_ and _“Are there specific regions responding better to certain promotions?”_. This proactive approach, combined with data-driven tests, will help shape informed hypotheses and optimize your strategies. For a deeper dive into SMS marketing for franchises, read our [guide to creative SMS marketing ideas](/blog/creative-sms-marketing-campaign-ideas/) and our [Text Message Marketing Playbook for Franchises](/blog/sms-marketing-playbook-for-franchise/). ## Franchise-Friendly Tool for Email Marketing - [MailJet](https://www.mailjet.com/) ### Why We Chose MailJet Much like how Voxie is the go-to tool for SMS marketing, MailJet serves as a comprehensive email marketing platform tailored to franchise needs. For starters, MailJet offers subaccounts that are overseen by a master account, allowing franchisors to maintain brand consistency across all locations. The marketing platform also includes user-friendly drag-and-drop email templates designed to align with brand guidelines, along with customizable user settings and optional built-in controls for extra oversight. What else do we love about this software? MailJet’s in-tool commenting feature streamlines feedback and collaboration which enables franchisors and franchisees to work together on email marketing campaigns. With advanced segmentation capabilities and automated drip campaigns, MailJet makes it simple to reach targeted audiences with the right message at the right time, maximizing engagement. ### General Tips for Using Email Marketing Software for Your Franchise Customer segmentation and automated subscriber list management are crucial for franchise-friendly email marketing tools. These features allow franchisors to target specific audiences based on location, purchase behavior, and engagement levels. For the greatest ROI, integrate your email marketing into a broader omnichannel strategy. By aligning email with SMS, social media, and in-store promotions, franchises can create a unified customer experience that reinforces brand messages across all touchpoints. ## Direct Mail Platform for Franchise Marketing - [Mailworks](https://themailworks.com/franchises/) Many of the same principles that apply to SMS or email marketing for franchises also apply to direct mail—different localities may benefit from different messaging or offers. What’s more, disjointed campaign management can lead to sloppy execution and thin data analysis. Mailworks recognizes this and crafts their software specifically to address these sorts of franchise marketing complaints. With this software, you can coordinate varying franchisees’ creative materials and delivery timelines, all from the same platform. ### General Tips for Using Direct Mail Marketing Software for Your Franchise Tracking conversions remains a challenge across many marketing channels, including Direct Mail. However, several tactics can help tie outreach to conversions, such as including an immediate call-to-action with a QR code, using trackable URLs or phone numbers, or providing campaign-specific coupon codes. Integrate your direct mail data with your CRM. This will reveal whether certain franchisees' mailing lists respond more effectively to direct mail than others. ## Digital Asset Management (DAM) Tools for Franchise Marketing - [Brand Folder](https://brandfolder.com/) ### Why We Chose Brand Folder Brandfolder is a brand-management platform designed to support franchises with a centralized marketing asset library and content management tools. It streamlines creative asset sharing, allowing franchisees to modify content while staying within brand guidelines. Additional features include content-specific reporting and automated content expiration, ensuring all marketing materials stay fresh and on-brand across locations. ### General Tips for Using DAM Tools for Your Franchise Consistent usage is key. After all, a Digital Asset Management tool is only effective if it holds all necessary marketing assets. Additionally, look for software options with AI-powered tagging and search features, making it easy for franchisees to organize and quickly retrieve marketing assets when needed. ## In-Store Analytics Tool for Franchise Marketing - [RetailNext](https://retailnext.net/) ### Why We Chose RetailNext RetailNext aims to be the ultimate solution for granting high-level visibility into in-store interactions beyond mere transactions. It captures insights on general foot traffic, window-display effectiveness, and customer behavior trends, empowering companies to shape and refine their in-store marketing strategies for maximum impact. By understanding these dynamics, franchises can optimize layouts, enhance customer experiences, and ultimately drive higher sales. The tool's ability to analyze patterns over time also allows for more informed decision-making. For example, if you want to boost your franchise’s loyalty program, you can leverage insights from RetailNext to influence where you place signs and QR codes throughout your franchise locations. ### General Tips for Using In-Store Analytics Platforms for Your Franchise Choose in-store analytics tools that can consolidate data across multiple locations for a comprehensive view. Additionally, ensure the tool complies with GDPR and CCPA to protect customer privacy while gathering valuable insights. ## QR Tool for Franchise Marketing - [Flow Code](https://www.flowcode.com/) ### Why We Chose Flow Code QR codes provide franchisees with a versatile marketing tool for boosting customer engagement and collecting valuable data across various touchpoints. Want to drive people to your loyalty program or a web page to leave a review? A QR code is the path of least resistance! Flow Code offers several noteworthy benefits, including easy integration into your greater marketing stack and customer engagement tracking. Their software even enables dynamic QR codes that tailor the landing page based on known customer information. ### General Tips for Using QR Tool Software for Your Franchise - **Leverage Diverse Applications** - Embrace the many opportunities QR codes offer, such as digital menus, product information, customer surveys, promoting your branded app, and facilitating contactless payments. - **Integrate QR Codes With Your Loyalty Programs** - Make QR codes one of the primary ways you promote your loyalty program within your franchisees’ locations to drive engagement and reward customer participation. - **Customize QR codes per franchise location and campaign** - The resulting data will improve tracking and gather specific data insights. ## Loyalty Program Platform for Franchise Marketing - [Tap Mango](https://www.tapmango.com/) & [Boomerang](https://www.boomerangme.biz/who-its-for/franchise-and-multi-location-stores) ### Why We Chose Tap Mango Tap Mango specializes in creating and promoting loyalty programs tailored for multi-store utilization, offering a comprehensive approach that goes beyond just digital experiences. This is particularly valuable because a significant challenge in franchise marketing is linking in-person revenue to various campaigns. Tap Mango makes strides toward solving this problem by consolidating all customer interaction data into a single customer profile view, enhancing tracking capabilities. Customers enjoy versatile options for accessing and using the loyalty program, with multiple sign-up methods available, including customer-facing tablets, onsite enrollment, and app downloads. Moreover, they can engage with the program through a branded app, promo codes, or digital punch cards. Additional practical features include event check-in, an e-wallet for converting points to store credit, and easy-to-understand performance tracking of the loyalty program. ### Why We Chose Boomerang Boomerang’s loyalty program software has a number of franchise-specific capabilities, starting with the ability to add new locations with a single click. Administrators are able to grant varying levels of visibility and capabilities; franchisees can view the information only pertinent to them while the brand can have centralized oversight of how the loyalty program performs across locations. Additional add-ons to the marketing platform include referral program setup, push notifications, and more. ### General Tips for Using Loyalty Program Software for Your Franchise To make the most of your franchise’s loyalty program software, create a coordinated promotional campaign that engages customers both online and in-store, ensuring a unified brand experience. Each time a customer makes a purchase at one of your brick-and-mortar locations, they should be prompted to provide their loyalty program information, enabling you to connect their transaction to a marketing campaign they encountered. Another helpful tip? Ensure that your loyalty program integrates seamlessly with your CRM, POS, and omnichannel systems, which streamlines operations and enhances customer data management. ## Local SEO & Listing Management Tool for Franchise Marketing - [Bright Local](https://www.brightlocal.com/) & [Chatmeter](https://www.chatmeter.com/) ### Why We Chose Bright Local BrightLocal is an SEO tool that automates local citation management and visibility tracking for individual locations. It caters specifically to multi-location businesses by offering varying levels of reporting depth and scalable citation management tailored for multiple sites. While there are other SEO citation tools available to franchises, BrightLocal stands out for its transparency; many alternatives have hidden, recurring fees, and if you stop paying, your franchise’s citations will disappear. ### Why We Chose Chatmeter While Chatmeter certainly isn’t the only listing management software available to franchise marketing teams, its complementary features help it stand out from other platforms. These include Reputation Management, sentiment analysis, and easy-to-distribute customer surveys. Using its AI, users can ask the tool questions like "Do customers in Boise like the staff?" and receive a simple yet accurate answer, informed by customer reviews posted across varying online platforms. ### General Tips for Local SEO & Listing Management Marketing Tools for Your Franchise While you can semi-automate citation building and listing management, local SEO still demands hands-on involvement. Google My Business (GMB) is arguably the most important citation listing for SEO and deserves careful human oversight. Ideally, each location page on your website should feature unique content elements to enhance its effectiveness. For optimal local SEO results, consider partnering with a specialist who can provide targeted expertise. ## Start Building Your Franchise Marketing Tech Stack With Voxie Let’s face facts—no matter who your target audience may be, they’re undoubtedly on their phones day and night. Therefore, it should come as no surprise that SMS has an impressive [open-rate of 98%](/blog/sms-vs-email/) while emails are only clicked 45% of the time. When facing fierce competition, your franchise can’t afford to miss out on leveraging this powerful communication channel. Voxie offers an SMS solution that serves the unique operational needs of franchises while simultaneously placing industry-leading marketing solutions in the hands of users. In turn, multi-location companies can scale campaigns while developing improved customer connections. [**REQUEST A DEMO**](/request-a-demo/) --- # Voxie Introduces “Franchise Hub” to Empower Franchise Networks with Enhanced Marketing Control and Flexibility > Franchise Hub bridges the gap between local engagement and brand consistency, giving franchisors control over guidelines while empowering franchisees to run their own SMS campaigns. - Published: 2024-10-24 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/voxie-introduces-franchise-hub/ --- _Atlanta, GA – October 24, 2024_ – Voxie, a leading SMS marketing platform trusted by brands like Sonic Drive-In, Oxi Fresh, Edible Arrangements, and the Learning Experience, has launched Franchise Hub, a solution tailored for franchise networks. It enables franchisors to uphold brand integrity while giving franchisees the flexibility to create localized campaigns that resonate with their customers. "Franchise Hub is the long-overdue innovation in SMS marketing. Traditional SMS platforms simply don’t address the unique needs of the franchise model, but Voxie’s solution sets the standard for franchises to connect." –Ryan Hicks, Managing Partner, Franchise Supplier Network (FSN) Franchise Hub bridges the gap between local engagement and brand consistency, giving franchisors control over guidelines while empowering franchisees to run their own SMS campaigns. “With Franchise Hub, franchise networks can control the brand story while allowing individual franchisees the ability to connect more personally with their customers.” –[Adam Waid](https://www.linkedin.com/in/adamwaid/), CEO of Voxie. One key feature is the ability to group franchise locations based on ownership, region, or participation in promotions, allowing scalable, targeted messaging. Franchise Hub gives franchisees the tools they need while franchisors retain control over customer data and communications. _"We chose Voxie because Franchise Hub provided the solution we needed. Managing hundreds of locations under a single, unsegmented platform wasn’t an option, but Voxie’s ability to group locations and customize access fit the needs of our growing franchises perfectly."_ –Jordan Lebeuf, VP, CRM at Unleashed Brands _Franchise Hub_ helps both corporate teams and franchisees boost marketing ROI, meet revenue goals, and deliver better customer experiences. About Voxie Voxie is a conversational SMS marketing platform that helps brands create meaningful, personalized customer interactions. With innovative tools and AI-driven insights, Voxie enables franchise networks to streamline operations, boost revenue, and improve customer retention through effective, data-driven campaigns. To learn more, visit [www.voxie.com](/) --- # SMS Customer Support - How to Do it Right > Elevate customer support with AI-powered SMS, providing 24/7 service that boosts satisfaction and sets your brand apart with seamless automation and human touch. - Published: 2024-10-23 - Category: Consumer Services - Canonical HTML: https://www.voxie.com/blog/sms-customer-support/ --- Genuine human interaction will always be foundational to quality customer service, no matter how technology may evolve. However, with the right tools—like SMS and AI—brands can offer quick, effective support, leading to improved customer experiences and increased cost efficiency. Setting up an SMS-based customer service program is not as simple as flipping a switch. Here, we lay out a roadmap to structure your SMS customer service for success, strategically balancing AI and human interaction for optimal results. ## How SMS-Based Customer Service Gives You a Leg Up on the Competition **1. 24/7 Availability with Conversational Intelligence** SMS-based customer support allows for real-time, automated responses, giving recipients access to answers and actions outside typical business hours, which enhances convenience and availability; this flexibility can improve customer satisfaction and foster loyalty by delivering timely support whenever it’s needed, ultimately strengthening the customer relationship and increasing engagement. **2. Faster, Frictionless Service** SMS eliminates some of the most frustrating parts of traditional customer service, such as navigating pre-recorded phone menus, enduring long wait times, and dealing with poor call quality, all of which can significantly detract from the customer experience. While SMS may not be able to address every possible issue, it often provides a much quicker and more efficient resolution for many common customer queries. **3. Lightens the Load for Your Support Team** SMS automation reduces the volume of inquiries that human agents must handle directly, freeing them to focus on more complex or nuanced customer issues that require a personal touch. This approach not only helps your team work more efficiently by alleviating the burden of repetitive tasks but also improves overall productivity and enables agents to provide a higher quality of service, enhancing both team morale and customer satisfaction. ![Example of a cadence that understands the sentiment of a customer response and prompts for human interaction after receiving a negative response.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389831/blog/nested-1742389830701.png) **4. Meets Customer Preferences for Non-Voice Communication** Younger generations increasingly prefer text-based interactions for customer support due to their convenience and speed, while older generations still appreciate the option to call and speak with a representative directly; by offering SMS as part of your customer service mix, you can ensure that all customers, regardless of age or communication preference, can engage with your brand in the way they’re most comfortable, fostering a more inclusive and accommodating customer experience that caters to diverse needs and expectations. **5. The High Open Rate of SMS Benefits Both You and the Customers** Not everyone checks their emails in a timely manner; in fact, [emails receive an open rate of only 45% compared to SMS’s open-rate of 98%](/blog/sms-vs-email/). Therefore, SMS is the best medium for sending time-sensitive customer support messages, such as appointment reminders and delivery updates. Studies confirm this notion, with [75% of millennials](https://www.offthecusp.com/texting-your-patients-statistics/) considering text to be a “helpful” way to receive appointment reminders. **6. Easily Scalable Customer Support** SMS is a customer service channel that can grow alongside your business. Whether demand spikes temporarily or expands steadily, SMS can flexibly scale to meet customer needs. Comparatively, new customer service staff take time to be trained and cannot be easily “turned on” and “turned off.” ## How to Effectively Leverage SMS and AI for Customer Support – Step-by-Step 1. **Define Customer Support Goals and Use Cases** Clarify what you want to achieve by using SMS and AI, such as reducing response times, improving customer satisfaction, or lowering the number of support calls. Identify which customer interactions are best suited for SMS, such as order status updates, appointment reminders, FAQs, and simple troubleshooting. 2. **Choose Advanced SMS Software** Look for SMS software with two-way messaging capabilities and [conversational intelligence](/conversational-intelligence/). Voxie, for example, offers robust platform features that allow for responsive, interactive communication at scale. 3. **Integrate SMS Software with Your CRM** Connecting your SMS platform with your CRM allows for real-time, personalized interactions. Customer-specific details, such as purchase history and upcoming appointments, can enhance the relevance of each service message. 4. **Design Customer Service Templates and Multi-Step Flows** Create templates for common customer interactions to streamline responses and automate routine tasks. Multi-option flows can be set up to direct customers to the right answers or escalate issues to human agents when needed. 5. **Set Up Triggers for Human Assistance** Identify the specific types of queries or sentiments that warrant human assistance, such as high-priority customer complaints or complex requests that fall outside the scope of standard automated responses. Ensure a seamless transition from AI chatbot to live agents when needed. With platforms like Voxie, automated interactions can be quickly handed off to the Message Hub, where a team member—equipped with the full chat history—can continue the conversation from precisely where the automation concluded, providing a smooth and personalized customer experience. 6. **Set Up AI Training and Automate Routine Inquiries** Work with your SMS provider, like Voxie, to train AI on your brand’s unique needs and tone. This approach automates responses for frequently asked questions, freeing up your team for more complex issues. 7. **Monitor and Optimize Performance** Measure SMS open rates, response times, customer satisfaction, and issue resolution rates. Also, monitor AI accuracy and response quality. Regularly solicit customer feedback to understand their experience with SMS support and identify areas for improvement. ### Examples of SMS Customer Support Use Cases - **Reminders and confirmations** - Remind customers of upcoming appointments, such as consultations, repair services, or medical visits. - **Self-service scheduling** - Allow customers to book, reschedule, or cancel appointments via text. - **Delivery updates** - Inform customers of any delays, schedule changes, or delivery issues, helping to manage expectations. - **Product restock alerts**: -Notify customers when high-demand items are back in stock. - **Loyalty program notifications** - Send alerts about expiring loyalty points or special rewards. - **Payment reminders** - Issue gentle reminders about upcoming payments and respond to billing inquiries. - **Medication refill requests** - Allow customers to request prescription refills through text. - **Service updates** - For pet care, share updates with pet owners on how their pets are doing, including pictures if appropriate. - **Complaint handling** - Address customer complaints directly through SMS to resolve issues swiftly. - **Customer feedback -** After a purchase or interaction, send short surveys to gather feedback on the customer experience. - **Account security and authentication -** Use SMS for two-factor authentication (2FA) to verify users’ identities during logins or transactions. These examples show how SMS can enhance customer service, specifically. Further explore the full depth of possibilities unlocked by this medium with [8 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). ![Example of a customer support review cadence.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389832448.png) ## Minimizing the Potential Downsides of Automated SMS Customer Service ### Address customers’ concerns about leveraging SMS AI to support their needs **Be transparent about using automation -** Be upfront when customers are communicating with an AI or chatbot. Customers appreciate honesty, and they’re more likely to feel comfortable with the process when they know whether they're interacting with a bot or a person. **Pull in as much personalized information as possible** - Build confidence in the process (while also saving everyone time) by building SMS templates that automatically pull valuable information that could be relevant to the customer support need. This could include a previous purchase or any scheduled upcoming appointments. **Avoid erecting barriers between texters and real people** - If a customer requests human involvement or the situation calls for it, reassure them that someone will follow up promptly—and make sure to follow through. After all, many customers are still hesitant about AI-driven customer service, [with the biggest concern being the difficulty of reaching a real person when needed](https://www.gartner.com/en/newsroom/press-releases/2024-07-09-gartner-survey-finds-64-percent-of-customers-would-prefer-that-companies-didnt-use-ai-for-customer-service). On your website, provide a help-line through which people can connect with a real person, if preferred. **Involve (human) customer service representatives when texters are unhappy or your automated system is at an impasse** - When in doubt, have a human representative get involved. Not only may they be able to address any gaps in the AI’s knowledge, but their direct attention can get customers the reassurance that your brand takes their satisfaction seriously. Voxie platform users can set up automated notifications about particularly unhappy users or complex scenarios that need additional human oversight. ### Ensure that automated texts respond with the right message and sentiment **Make the most of machine-learning with sophisticated SMS software like Voxie-** The Voxie SMS platform continuously adapts to your brand and business operations through advanced AI and machine learning algorithms to deliver increasingly accurate responses to customer support questions. By analyzing past interactions and incorporating feedback from both customers and agents, Voxie refines its understanding of your brand’s unique products, services, and processes. This adaptive learning approach helps Voxie identify patterns and anticipate customer needs, enabling it to respond with precision and relevance over time. As a result, Voxie can effectively handle more inquiries independently, providing a seamless customer experience that aligns with your brand’s voice and values. **Select software with built-in emotional intelligence -** Voxie utilizes natural language processing (NLP) and sentiment analysis to detect the tone and emotional context of customer messages, allowing it to understand whether a customer is frustrated, satisfied, or seeking information. By analyzing sentiment, Voxie can adjust its responses accordingly, offering empathy and reassurance when needed or delivering concise information for straightforward inquiries. This advanced SMS software capability ensures that recipients feel heard and understood, as Voxie tailors each customer support interaction to match the emotional tone of the conversation. ### Monitor SMS Customer Support Conversations and Test Different Responses **Collect and analyze feedback** - Gathering feedback from customer interactions is crucial for refining your approach to SMS support. By monitoring conversations, you can identify recurring questions, track common issues, and assess how well your responses address customer needs. With Voxie’s real-time analysis tools, you can go beyond surface-level insights to gauge customer sentiment throughout each service interaction. This information provides a deeper understanding of customer preferences and pain points, allowing you to tailor your SMS-based support strategy more effectively and make data-driven adjustments to enhance customer satisfaction. **Regularly Test and Optimize** - Consistently testing various elements of your SMS support strategy is essential for continuous improvement. Experiment with different response tones, such as more formal or conversational language, to see what resonates best with your audience. Assess the accessibility of self-service resources by monitoring how often customers are directed to FAQs, guides, or help articles and whether they find them helpful. Track key performance indicators, such as response times, resolution rates, and customer satisfaction scores, to gauge the effectiveness of each change. By regularly analyzing and optimizing these factors, you ensure your SMS support remains responsive, relevant, and aligned with customer expectations, ultimately fostering stronger relationships and building customer loyalty. ## How Voxie Helps Elevate Your SMS-Based Customer Support With AI Voxie’s AI-driven SMS platform provides franchises and businesses with scalable, effective tools to deliver exceptional customer service through text. From automating routine inquiries to detecting tone and sentiment, Voxie enables brands to maintain high-quality customer interactions at every touchpoint. With integration capabilities, training support, and AI that evolves alongside your brand, Voxie ensures your SMS strategy is both efficient and highly personalized, helping you build stronger customer relationships. Ready to take your SMS customer service to the next level? Partner with Voxie to create a tailored SMS strategy that meets the needs of your customers and empowers your team to provide top-notch support. --- # 2-Way SMS is a Breakthrough for Franchise - Learn Why & How With Voxie > Discover how 2-way SMS can transform franchise communication—creating real-time, interactive customer experiences that drive engagement, boost loyalty, and scale seamlessly across multiple locations. Learn why more franchises are choosing Voxie to elevate their SMS strategy. - Published: 2024-10-09 - Category: Thought Leadership - Canonical HTML: https://www.voxie.com/blog/2-way-sms-for-franchise/ --- Traditionally, marketing has felt like brands shouting into the void, with most communication being one-way blast messages. As is true with all relationships, nothing causes someone to disengage faster than a one-sided conversation where the speaker only talks about themselves. Enter 2-way SMS—unlike traditional marketing channels, 2-way SMS enables real-time, interactive communication between brands and customers. This seemingly simple tool has the potential to revolutionize how franchise brands engage with their audience, operate their businesses, and ultimately drive growth. [**CLICK HERE TO LEARN ABOUT CONVERSATIONAL INTELLIGENCE FROM VOXIE**](/conversational-intelligence/) ## Why You’re Probably Doing SMS Wrong While traditional one-way SMS marketing has been a staple for many franchises, it comes with several challenges that limit its effectiveness: - **Lack of engagement** One-way SMS doesn't allow customers to respond or interact, leading to lower engagement rates and missed opportunities for building relationships. - **Limited personalization** Without the ability to gather real-time feedback or preferences, franchises struggle to tailor their messages to individual customers effectively. - **Difficulty in measuring impact** With no direct customer responses, it's challenging to gauge the effectiveness of SMS campaigns beyond open rates. - **Risk of message fatigue** Customers may become overwhelmed or annoyed by frequent one-way messages, potentially leading to opt-outs or negative brand perception. - **Missed customer service opportunities** When customers can't reply to messages, franchises lose the chance to address concerns or questions promptly. These limitations highlight why many franchises are now looking to evolve their SMS strategy towards a more interactive, two-way communication model. ![Example of daily SMS outreach.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749060675/blog/nested-1749060675007.jpg) ## The Role of 2-Way SMS **2-way SMS** enables brands to engage in text-based conversations with customers, allowing both parties to send and receive messages. Unlike one-way SMS marketing blasts, this method fosters interaction, feedback, and deeper customer relationships. For franchise brands, this tool facilitates real-time conversations across multiple locations while maintaining control over brand messaging. Customers can send inquiries, complaints, or feedback and receive prompt responses, making them feel heard and valued. Here's how it works in practice for franchises: - **Customer Support** - Franchise locations can respond to customer queries in real-time, addressing questions about store hours, product availability, or service issues. - **Feedback Loops** - Customers can easily respond to surveys or satisfaction prompts via SMS, allowing franchise brands to gather actionable insights. - **Promotions and Deals** - Franchises can send localized promotions and receive direct responses from interested customers, fostering engagement. - **First-Party Data** - Creating a dialogue with your customers allows you to learn more about them with questions like "Do you prefer hot drinks or cold drinks?" This enables you to personalize their promotional SMS to their preferences, ensuring impactful and engaging communication. ## How Sophisticated AI Makes 2-Way SMS Scalable for Franchises As businesses strive to deliver personal and real-time customer engagement, two-way SMS has emerged as a valuable communication tool. However, for franchises, manually managing two-way SMS conversations is unsustainable due to the sheer volume and the need for consistency across multiple locations. AI-driven solutions are transforming the way franchises handle these interactions, providing scalability and efficiency without compromising on customer experience. ### The Need for Real-Time, Scalable Solutions Today’s consumers expect instant responses to their texts, which poses a challenge for franchises that need to maintain consistent and timely communication across various locations. Without a scalable solution, manual handling of two-way SMS is impractical for larger organizations. Furthermore, franchisees might respond to texts in ways that don’t align with the brand’s standards, which can lead to inconsistent customer experiences. ### AI-Powered Automation for 2-Way SMS Artificial intelligence (AI) is changing the game for two-way SMS, enabling automation while preserving the quality of customer interactions. By leveraging sophisticated machine learning (ML) algorithms, AI solutions can automate responses to common customer inquiries, manage complex conversation flows, and even learn from previous interactions. Voxie’s AI, for example, can automate up to 90% of routine questions over time, freeing up human resources for tasks that require a personal touch. With AI, franchises can establish guardrails that ensure all customer interactions align with brand guidelines, no matter which location handles the text. This consistency helps maintain brand integrity across the franchise, building a stronger customer relationship that feels both local and unified. ### Contextual Interactions Through Intelligent Data Storage AI-driven SMS platforms like Voxie go beyond automated responses by storing valuable customer data from previous interactions. This stored data allows the system to recall context from earlier conversations, enhancing the customer experience with personalized, relevant responses. This approach not only helps build rapport but also provides a continuity that manual systems can’t match. ### Self-Improving Systems Tailored to Your Brand Over time, machine learning enables the AI to refine its responses based on your brand’s unique communication style and the preferences of your customer base. As it learns, the AI improves its understanding of the types of questions it receives, handling routine inquiries with increased accuracy and confidence. This continuous learning process allows the system to evolve alongside your brand, adapting to seasonal trends, new product launches, and customer behavior shifts. ### Recognizing the Need for Human Assistance While AI can manage the bulk of two-way SMS conversations, it’s also capable of recognizing when a situation requires human intervention. If a customer texts something out of the ordinary or expresses a specific tone that signals frustration or urgency, the AI can detect these nuances and notify the brand for a more personalized response. This ability to escalate unusual interactions to human support ensures that customer concerns are addressed with the appropriate level of care. ### A Scalable Solution to Enhance Customer Experience In summary, AI has unlocked a new level of responsiveness for franchises by providing an efficient, scalable solution for two-way SMS communication. With tools like Voxie’s AI-driven SMS platform, franchises can deliver consistent, personalized customer experiences across all locations. By embracing automation, franchises not only improve their customer service capabilities but also empower their teams to focus on strategic, high-impact interactions. [**Discover how Voxie’s AI solutions can help your franchise build stronger customer relationships while improving operational efficiency.**](/dcb9990c69f24b6ea75a401ed0d600ec) ## Key Benefits of 2-Way SMS for Franchise Brands ### Direct and Instant Communication In 2024, customers expect immediate responses. In fact,[ 78% of customers](https://www.notion.so/How-Franchises-Can-Maximize-the-Results-of-SMS-Marketing-and-Outreach-0fe87981232d80fcbd59ce91125d6828) purchase from the company that responds first. Two-way SMS enables franchise brands to communicate directly and instantly with customers, addressing inbound requests, questions, or concerns in real time. The Learning Experience, a child and daycare center with 300+ locations, tested the impact of text message communications by launching two-way SMS marketing in select facilities. These locations saw a significant 28% increase in student enrollment and a 30% revenue growth from 2023 to 2024. ### Personalization at Scale One of the biggest advantages of 2-way SMS is its ability to personalize communication at scale. By utilizing existing customer data such as purchase history, birthdays, or names, you can craft SMS outreach that's more likely to spark a conversation rather than be ignored. Two-way SMS empowers franchises to collect zero-party data that goes beyond typical web form information. For example: - "What's your favorite season?" — The answer can provide insights into a customer's likely purchasing times. Should you promote fall coffee flavors or drive purchases when spring blooms? - "Why did you make your last purchase?" — The value of your service varies from customer to customer, especially across franchises. Understanding that John books housekeeping for consistent cleanliness, while Jake booked for a party, allows for tailored promotional messaging. This impactful personalization is uniquely achievable through two-way SMS and crucial for modern consumers. Let's face it—"Hey [first name]" doesn't pack the personal punch it once did. Conversational SMS marketing enables you to genuinely understand your customers and forge lasting relationships. For more inspiration, check out [8 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). ### Enhanced User Engagement With 2-way SMS, prospects and customers become active participants in a conversation rather than passive recipients of marketing messages. For example, a franchise daycare brand used Voxie's two-way SMS capabilities to respond to an inbound request for information. As you can imagine, parents have multiple questions they need answered before entrusting a company with their child's care. Conversational SMS enables you to connect with prospects nationwide while providing quick answers to their questions. This format is often more convenient than a phone call and more personal than an email. ### Optimize Results Through Interactive Engagement Two-way SMS marketing amplifies the already impressive open rates of SMS (up to 98%) by enhancing effectiveness. Even your favorite brands' generic outreach can make your eyes glaze over, ultimately causing disengagement. By enabling real-time conversations, customers not only open messages more frequently but actively engage with your brand. Conversational SMS marketing drives higher conversion rates than one-way SMS outreach for several reasons: - **Increased engagement:** Interactive conversations naturally keep customers more engaged, leading to a higher likelihood of conversion. - **Immediate clarification:** Customers can ask questions or voice concerns instantly, allowing brands to address potential objections that might otherwise prevent a sale. - **Personalized experience:** Real-time interactions allow for tailored responses, creating a more personalized experience that resonates with customers. - **Building trust:** Two-way communication fosters a sense of relationship and trust, which can significantly influence purchasing decisions. - **Timely follow-ups:** Brands can send targeted follow-up messages based on customer responses, striking while the iron is hot to drive conversions. The ability to have a dialogue, rather than just broadcast messages, is the difference between an incredibly dedicated, Shake Shack-esque audience and crickets. ## Improved Franchise Operations Franchise brands often grapple with maintaining clear communication between corporate offices and local franchisees. Two-way SMS offers a solution, streamlining internal operations by enabling quick updates and efficient feedback collection from local managers. Moreover, the centralized customer data gathered through SMS provides valuable insights for corporate decision-making, enhancing overall franchise performance. SMS marketing is a cost-effective option for franchises compared to traditional channels. It requires minimal upfront investment in design or production, making it attractive for franchises of all sizes. The scalability of 2-way SMS is transformative for franchise operations. This system adapts to communication needs, whether for a few stores or hundreds of franchisees, providing consistent and efficient communication. ## Conversational SMS Success Stories With Voxie # 3x Conversion Rate with Two-Way SMS A national swim lesson franchise leveraged Voxie to create a unified customer journey. The journey incorporated strategic touchpoints designed to reduce the workload for franchise owners while still providing prospects with a personalized experience. This strategy tripled the swim school’s conversion rates with conversational SMS while reducing time spent on the phone with new leads by 40%. # 35% Retention Rate of Churn Requests A telecommunications company with over 5 million clients nationwide harnessed the power of two-way SMS messaging to respond to customers requesting service cancellation. The company partnered with the Voxie team to create a messaging cadence that would be sent over the four days following a customer's cancellation request. By implementing SMS with Voxie, the company achieved a 40% contact rate. Among those contacted, they successfully retained 35% of clients—resulting in hundreds of retained customers every month. This strategy outperformed both phone call and email approaches. ## Launch 2-Way SMS Messaging With Voxie Voxie’s 2-way SMS messaging platform enables franchises to engage customers through personalized, real-time conversations at scale. With the unique challenges that come with managing multiple locations, Voxie’s solution helps franchises maintain consistent, high-quality interactions across all branches. Here’s how Voxie supports franchises with 2-way SMS: 1. **Automates Routine Interactions Across Locations**: Voxie’s AI-driven platform can automatically handle common inquiries, such as store hours, order confirmations, or basic product information, for each franchise location. This not only reduces the workload for individual franchisees but also ensures customers receive timely, accurate responses no matter which location they contact. 2. **Maintains Brand Consistency**: Voxie uses machine learning to customize responses in alignment with the franchise’s brand voice. As a result, all customer interactions—from one location to the next—are consistent, helping maintain brand integrity across the franchise network. This is crucial for franchises that want to ensure all locations reflect the same standards and customer experience. 3. **Enhances Customer Experience with Contextual Responses**: Voxie’s platform stores relevant customer data from previous interactions, enabling it to provide responses that build on past conversations. Whether customers are interacting with their local franchise or another branch, they receive a seamless, personalized experience that strengthens brand loyalty. 4. **Supports Real-Time Engagement Across Multiple Locations**: Today’s customers expect instant responses, which can be challenging for franchises to deliver on a large scale. Voxie’s two-way SMS allows customers to ask questions, provide feedback, or make requests in real time. This allows each franchise location to engage its community effectively without delays or bottlenecks, enhancing customer satisfaction. 5. **Provides Intelligent Escalation to Human Support**: With franchises, customer interactions can vary greatly by location. Voxie’s AI can detect when a conversation needs a human touch—such as when a customer expresses frustration or makes an unusual request—and immediately flags it for escalation. This enables individual locations to handle complex issues in a timely manner, while still keeping oversight at the brand level. 6. **Delivers Insights for Franchise Optimization**: Voxie offers [SMS marketing analytics](/blog/quantify-campaign-results/) on customer engagement and behavior, allowing franchise owners and corporate headquarters to identify trends and optimize their messaging strategies. Franchises can leverage these insights to refine their approach, create location-specific campaigns, or adapt to changing customer preferences across different regions. Voxie’s 2-way SMS solution helps franchises connect with customers more effectively by offering scalable, automated, and personalized messaging that enhances customer satisfaction and streamlines operations across all locations. With Voxie, franchises can ensure each customer interaction supports both local franchise success and overall brand growth. ## TL;DR In the increasingly competitive franchise landscape, 2-way SMS offers a powerful way to bridge the communication gap between brands and customers. It allows for direct, personalized, and real-time interactions, making it an invaluable tool for boosting customer satisfaction, engagement, and ultimately, sales. Franchise brands that embrace 2-way SMS will not only improve their operational efficiency but also foster deeper, more meaningful customer relationships. Take the first step toward better engagement and operational efficiency by exploring the only SMS platform designed for franchise businesses. We empower QSR franchise leaders to increase revenue and reduce operational costs without adding to their workload through SMS marketing. Our tools enable franchisees to maximize the potential of this channel with minimal effort by allowing seamless deployment of messaging strategies across their network. [Request a demo here.](/cb6a84003cfb4431b41887e886b2312d) --- # Voxie at the 2024 Sonic National Convention: Immersed in Sonic’s Unmatched Culture > Voxie was thrilled to attend and sponsor the 2024 Sonic National Convention for the first time! Here’s what we saw and learned. - Published: 2024-09-26 - Category: Restaurant - Canonical HTML: https://www.voxie.com/blog/2024-sonic-national-convention/ --- ## Voxie at the 2024 Sonic National Convention: Immersed in Sonic’s Unmatched Culture Voxie was thrilled to attend and sponsor the 2024 Sonic National Convention for the first time! From the moment we arrived, we were fully immersed in the dynamic Sonic Drive-In culture. The passion of the franchisees, whether operating a single location or managing larger territories, was palpable. Meeting the President of Sonic and the leadership team further reinforced the brand’s unwavering commitment to innovation and excellence. Over the past few years, Sonic has undergone a remarkable transformation, introducing cutting-edge technology, refreshing their brand identity, redesigning their restaurants, and adding unique menu items. Ryan Dickerson (CMO of Sonic) spoke about how the LIVE FREE EAT SONIC creative platform is more than a marketing campaign, but a true reset of brand identity and introduction to the Live Free lifestyle. Their vision for the future, as shared at the convention, is nothing short of inspiring, filled with exciting plans to elevate customer experience even further. ![Ryan Dickerson (CMO of Sonic) discussing the evolution of Sonic and the Live Free Lifestyle](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389825929.jpg) A conference highlight was Stuart Brown (VP of Inspire Foundation) discussing Inspire Brands' commitment to making a positive impact through the Inspire Foundation. In 2023, Sonic contributed $2.7 million to classrooms across the U.S. via its Limeades for Learning initiative, which supports local public education by donating a portion of drink sales, benefiting teachers and students nationwide. ![Stuart Brown (VP of Inspire Foundation) giving a speech about the impact of the Inspire Foundation on students and teachers nationwide.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389828/blog/nested-1742389827668.jpg) At Voxie, we’re proud to be Sonic’s corporate SMS partner. Together, we’ve seen exceptional results through personalized limited-time offer (LTO) campaigns, driving engagement and loyalty across Sonic’s customer base. > Voxie’s efficient onboarding made it easy for us to navigate SMS marketing and demonstrates how well they know our industry. > – Ryan Dickerson, _CMO of Sonic_ This convention marks just the beginning of what’s possible for Sonic’s SMS marketing strategy and has only highlighted the incredible growth at Sonic. We’re looking forward to teaming up on event #2 at the upcoming Spark event! ![Ted Kirk (Director of Marketing, Voxie), Barb Williams (VP, Category Management & Brand Marketing & Strategy, Sonic) and Adam Waid (CEO, Voxie) at the vendor appreciation event.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389830/blog/nested-1742389830336.jpg) ![Ted Kirk (Director of Sales, Voxie), Adam Waid (CEO, Voxie), Ryan Dickerson (CMO, Sonic) and Jim Taylor (President, Sonic) at the vendor appreciation event.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389832070.jpg) ![Adam Waid (CEO, Voxie) and Joshua Liggins (Director of Franchising, Inspire Brands) in between sessions.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389834/blog/nested-1742389833784.jpg) ![Jim Taylor (President of Sonic) giving a keynote speech.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389836/blog/nested-1742389835491.jpg) ![Adam Waid (CEO, Voxie), Stuart Brown (VP of Inspire Foundation), Ted Kirk (Director of Sales, Voxie) and Ali Spiric (Demand Generation Marketer, Voxie) attend the vendor appreciation event before the start of the Sonic National Conference.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389837/blog/nested-1742389837110.jpg) --- # Overcoming SMS Challenges for Franchise Service Brands > This blog explores the myriad of challenges faced by franchise brands when it comes to their SMS marketing solution—and how investing in the right solution can not only overcome these challenges, but result in a program that helps franchisees, and their bottom line, thrive. - Published: 2024-09-19 - Category: Consumer Services - Canonical HTML: https://www.voxie.com/blog/overcoming-sms-challenges-for-franchise-service-brands/ --- As technology and communication continue to grow more mobile, franchise service brands are increasingly turning to texting-based solutions to engage with customers, drive sales, and build lasting relationships. However, implementing a successful SMS program across a franchise network comes with a host of challenges. Many of the solutions available today fall short of meeting the unique needs of franchises. They're either heavily focused on one-to-one messaging—lacking the scalability required for broader outreach—or they're geared toward large-scale campaigns without the flexibility for personalized, local engagement. Even when these solutions support texting from different phone numbers for each location, they still fall short by: - Failing to provide the brand’s corporate headquarters with visibility into performance across all locations - Lacking the ability to send out corporate-driven messages at the local level - Providing insufficient access controls to ensure franchisees only have access to what they need As the Director of Solution Engineering at Voxie, I've had the privilege of working closely with both existing and prospective clients to navigate these complexities. That’s why I’m writing about the common challenges faced by franchise service brands when evaluating their SMS programs. We'll explore how a corporate-level investment in an SMS solution like Voxie, which has been purpose-built for Franchise, can overcome these hurdles by centralizing control and integration, ensuring uniform compliance and branding, and leveraging the cost efficiencies of a unified platform. By the end of this blog, you’ll understand how franchise brands can create an effective SMS marketing program that benefits both corporate teams and individual franchisees. ## The Case for Corporate-Level Investment in SMS For Service brands, effective communication with leads and customers isn’t just a convenience—it’s a necessity. As customers increasingly prefer instant, personalized interactions, adoption of text marketing solutions has emerged as in ideal means to meet consumers where they are. However, to harness its full potential, it's crucial for franchise organizations to invest in an SMS solution at the corporate level. Here are three reasons why: 1. **Cost Efficiencies of a Unified Platform** If you have an SMS solution in place today, you’re already aware of the considerable costs associated with texting. When each franchise location purchases separate SMS solutions, you fail to capitalize on your economies of scale. Bulk purchasing of SMS services through a centralized platform allows corporate to negotiate better rates, often reducing the cost per message sent by over half what individual franchisees would pay. By partnering with an exclusive vendor for all SMS services, you can eliminate franchisee requests to corporate IT resources to integrate with their locally-purchased technology, and focus on enabling more robust messaging capabilities through deep integration. 2. **Uniform Compliance and Branding** Compliance with text messaging-related regulations like TCPA and ever-changing state-specific legislation is non-negotiable, and the risks of non-compliance can be severe, leading to fines or damaging your brand’s reputation. By investing at the corporate level in a single solution, you can standardize how contacts opt-in to receive messages, and confidently prevent misuse of SMS by franchisees. Additionally, a centralized SMS solution enables corporate to create and share approved message templates, ensuring that all franchisees convey the brand's voice and values accurately. To ensure adoption, franchisees should be enabled to personalize messages to resonate with their local audience—later in this blog, we’ll explore how Voxie solves for this. 3. **Creating a Cohesive and Effective SMS Strategy** This is where you can make the most of your investment in an SMS solution. Now that you’ve centralized integration and compliance under a single SMS solution, and realized significant cost savings through your organization’s scale, your corporate marketing team can get to work on enabling, and automating, effective messaging strategies. When it comes to the various stages of your customer journey, whether that be nurturing new leads, upselling services, or driving repeat business—your corporate marketing team can focus on using SMS to complement your omni-channel approach, and automate critical touch points on behalf of your franchisees. This serves to lessen the burden on franchisees at the local level, and enable them to focus on high-ROI activities, like personalized follow-up with customers or leads. Voxie thinks about your customer journey just as much as you do, for some additional insights, check out our [Text Message Marketing Playbook for Franchises](/blog/sms-marketing-playbook-for-franchise/). ## Overcoming Common Challenges in Implementing Franchise SMS Programs ### Integrating Leads & CRM Contacts with Your SMS Platform A solid engagement strategy starts with the right integration. With the right data available, you can automate critical touch points of your customer journey in the high-engagement channel that SMS is. We often encounter franchisees who want to build automation into their workflows, but don’t have the ability to integrate their corporate CRM with their own SMS platform - by integrating SMS at the corporate level, you can address this issue and introduce brand-wide, standardized engagement strategies, which we’ll dive into more below. Before you start implementing with Voxie, we help you map out critical points of integration to ensure you have the right data to back your SMS strategies. ### Assigning the Correct Location's Phone Number for Contacts You might have millions of contacts in your CRM, and some of those contacts may have received or inquired about services at multiple locations—so how do you know which phone number to reach them from? Voxie can help you track contact-to-location relationships, and even provides the ability to set a “preferred” location so you can guarantee the right franchisee is texting each contact. Additionally, when corporate sends out national campaigns, you can be confident each customer will receive the message from their nearby location. ### Transferring Existing Phone Numbers for SMS Use If some (or all) of your franchisees text today, you probably don’t want to introduce a new phone number to your customers. Voxie allows your to migrate SMS traffic to it’s platform without interrupting Voice capabilities. If you have locations that don’t text today, we can text-enable their local phone number—ensuring all communications come from the same phone number. ### Differentiated Login Access Levels for Franchisees Most SMS solutions don’t provide you with the right set of tools for access control. For Service Brands, you often have front-line employees who are tasked with the more day-to-day responsibilities, like answering inquiries from customers and rescheduling cancelled appointments (you might also be interested in automating this with AI—Voxie can help here too!). These employees should be enabled to focus exclusively on their scope of work. Separately, management users need to be able to send out large text campaigns to their local audience, or, if they manage multiple locations, the ability to do so across locations. Voxie’s access controls for Franchise brands enable you to configure the right level of access for each user. ### Saving and Sharing Message Templates Not all text messaging should be done at the corporate level. To use SMS effectively, you must enable your franchisees to reach their local customer base. To encourage proper and effective use, Voxie allows message templates to be created at the corporate level and shared out to franchisees. If a particular template should only be shared with a subset of franchisees, we can support that too! Not sure how to craft effective message template for your franchisees? Consult with our expert team of Customer Success Managers or read about [8 Creative SMS Marketing Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). ### Standardizing Contact Opt-In for Compliance The biggest risk with SMS are the hefty fines associated with violating state and federal regulations related to text marketing. To ensure compliance at all levels, we often see brands disable the ability to run contact imports at the local level. Taking this approach ensures that all contacts who enter your SMS program must come through corporate-approved sources (like your CRM or Website) and must be compliantly opted-in to receive text messages _before_ franchisees can begin marketing to them. Additionally, Voxie helps you manage opt-outs at the Brand level, we will automatically opt a contact out of messaging from all phone numbers your locations use to message the contact - helping you prevent unwanted customer frustration and potential litigation. Voxie serves as your trusted partner and advisor in compliance, with a platform that supports adherence at all levels of the organization. ### Automating Text Messages to New Leads We often see franchisees who use a texting solution struggle to keep up with their lead follow-up. Their busy schedules and ever-shifting priorities prevent them from maintaining a consistent presence with their leads during those critical initial hours and days after the lead shows interest. Voxie provides your corporate team with a solution that can roll out automated lead nurture or engagement strategies—sent on behalf of your local franchisees, from their local phone number. This approach frees up franchisee’s time significantly, and enables them to focus on communication that matters, like prompt responses to inbound questions from leads. With Voxie’s mobile app, your franchisees can setup push notifications to stay on top of their customers. ### Controlling and Managing Active Audiences Cost is always a top concern of both corporate and franchisees. As you grow your text marketing list over time, you’ll want to make sure you can perform some “housecleaning” on your list to make sure you’re not wasting SMS spend on a disengaged audience. With Voxie, we equip you with tools to manage Audiences not only at the corporate level, but to apply those changes to Audiences that franchisees can reach, too. This helps curb unwanted cost increases associated with messaging disengaged, old leads, and ensures you can continue to send high-ROI campaigns to an engaged audience. ## Conclusion Implementing an effective SMS program for your franchise brand doesn't have to be as complicated as it looks! By investing in a solution like Voxie at the corporate level, franchise brands can unlock the full potential of SMS—ensuring that both corporate and franchisees benefit from the cost savings realized when texting at scale, and an enhanced customer experience that helps your business stand out from your competitors. Ready to transform your SMS marketing strategy and drive growth across all your franchise locations? Visit our website to learn more and schedule a meeting with our team. At Voxie, we partner with your organization to learn how we can help elevate your brand's communication strategies & customer experience. --- # QSR Evolution 2024 – Voxie’s Recap > Our sponsorship allowed us to engage directly with those who benefit most from our SMS marketing platform and immerse ourselves in the world of QSRs. - Published: 2024-09-13 - Category: Retail - Canonical HTML: https://www.voxie.com/blog/qsr-evolution/ --- The QSR Evolution Conference stands as a pivotal event for the quick-service restaurant (QSR) industry. It brings together industry leaders, operators, and innovators united by a common goal: to explore and shape the future of QSRs. The conference provides actionable insights into enhancing QSR operations, from customer experience to technological advancements. As a first-time sponsor, Voxie was thrilled to be part of this significant event. Our sponsorship allowed us to engage directly with those who benefit most from our SMS marketing platform and immerse ourselves in the world of QSRs. > _QSR Evolution is an event that succeeded in making itself a jack-of-all-trades (a rare feat, might I say). Being able to hear from cutting-edge restaurant executives about such a variety of topics is a big lift, but I believe this event executed that mission flawlessly._ > > Zach Fishman, Partner & Chief Operating Officer > Franchise Supplier Network ![Adam Waid (CEO of Voxie) pictured with Zach Fishman (Partner and COO of Franchise Supplier Network) at QSR Evolution 2024.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389825845.png) ## Key Discussion Topics ### How to Drive Value Driving customer value is a cornerstone of success in the QSR industry. While discounts and coupons play a role, QSRs often find more sustainable ways to deliver value through strategic menu offerings. Value menus, meal bundles, and innovative combinations allow customers to maximize their purchases while maintaining the QSR's profit margins. ### How to Measure Success Measuring success in the QSR industry requires a multifaceted approach, as emphasized at the conference. Key metrics include brand relevance, local store performance, customer satisfaction scores, and visit frequency. These metrics provide a comprehensive view of a QSR's performance, balancing brand perception, operational efficiency, customer satisfaction, and loyalty. By focusing on these areas, QSRs can gain a holistic understanding of their success and identify growth opportunities in today's competitive market. ### Customer Experience Improving customer experience was another major focus of the conference. A key talking point was order accuracy and why it should be a core metric for teams. After all, what's worse than driving home only to find the wrong order in your bag? The conference also emphasized the significance of loyalty programs and their impact on a company's bottom line. Key questions raised included: What percentage of loyalty members remain active after 18 months? How much monthly revenue comes from loyalty program participants? What's the average lifetime value of a customer? These metrics help QSRs gauge the effectiveness of their loyalty initiatives and, ultimately, their customer experience. ### The Role of AI in QSR Technology in the QSR space is rapidly evolving, from highly personalized SMS campaigns to AI-powered drive-through ordering and kitchen optimizations. Utilizing technology is no longer just for early adopters—it's essential for keeping up with the competition. These technological advancements have become powerful tools to help QSRs reach their full potential, optimizing customer experience and back-of-house efficiency while ensuring a seamless process from order to checkout and beyond. ## Voxie's Insights and Observations The conference has profoundly influenced Voxie's approach to the QSR sector. We're inspired by the innovative ideas and collaborative spirit witnessed at the event. Sponsoring QSR Evolution has only highlighted that Voxie is in the right place in the QSR space with timely, personalized customer engagement. We're excited to explore new strategies and innovations in SMS marketing to help QSR operators connect more effectively with their audience. In conclusion, the QSR Evolution Conference was a remarkable event that provided valuable insights and growth opportunities. If you were at the event, it was great to meet you! If you weren't there, we'll see you next year! ![Voxie’s sponsorship booth at QSR Evolution. If you look closely, you’ll see the best socks at the event.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389828/blog/nested-1742389828069.jpg) ![Day one kicked off with some caffeine sponsored by Voxie.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389829/blog/nested-1742389829393.jpg) ![Eric Bates, Head of Digital at Krispy Kreme, taking a selfie with Voxie CEO, Adam Waid.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389831615.jpg) ![Voxie’s sales and marketing team couldn’t contain their excitement at our first QSR Evolution sponsorship. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389834/blog/nested-1742389833092.jpg) --- # Crafting Text Drip Campaigns for Maximum SMS Success > A step by step guide on creating an SMS drip campaign plan, as well as explain how you evaluate and improve your strategy over time. - Published: 2024-08-16 - Category: Best Practices, SMS - Canonical HTML: https://www.voxie.com/blog/sms-drip-campaigns/ --- Drip campaigns are familiar territory for most marketers, but SMS drip campaigns may be a new concept. For those who are not acquainted, an SMS marketing drip campaign is a strategic and automated approach that involves sending a series of text messages to contacts over a designated period. Ideally, the flow of content and timing will be carefully crafted to reflect audience segmentation and the individual’s behaviors or ongoing interactions with the text messages. When strategically executed, an SMS drip campaign can nurture leads, engage current customers, or re-engage inactive ones by providing relevant content, exclusive offers, or timely reminders. However, optimizing text-based drip campaigns isn't as straightforward or foolproof as it may seem. While tools like Voxie can help streamline the creation and analysis of SMS flows, it's essential to carefully craft messages that resonate with your audience and reflect your brand's voice. After all, you'll need to address numerous questions: What is the ideal cadence for sending messages? How should you tailor your calls-to-action based on different text message responses? Here, Voxie will set you on the right path toward creating an airtight SMS drip campaign plan, as well as explain how you evaluate and improve your strategy over time. ## Why Personalization is Key to SMS Drip Campaign Success Personalization is more than just a trendy buzzword; it's a powerful tool that can significantly enhance your SMS drip campaigns. Statistics show that personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase marketing spend efficiency by 10-30%. But what does personalization entail in the context of SMS drip campaigns? Firstly, personalization means addressing your recipients by name. It’s a simple touch, but it makes the message feel tailored just for them. Secondly, it involves sending messages that are relevant to the recipient's interests and past behaviors. For example, let’s say you have two different customers: to one, you delivered a Meat Lover’s Pizza, and to the other, you brought a Vegetarian Delight Pizza. To the carnivores, a follow-up text message could offer 30% off wings for the next “game day,” while the Vegetarian Delight household might appreciate discounted mozzarella sticks instead. Companies like Voxie SMS are paving the way in personalized SMS drip campaigns. Voxie helps businesses create engaging, customized text messages that drive results by combining the power of AI and triggered SMS flows. ## Examples of Effective SMS Drip Campaigns ### Welcome Series An SMS-based welcome drip campaign  is an excellent way to introduce new customers to your brand and create a lasting first impression. Begin with a warm and inviting welcome message that conveys appreciation for their interest. Follow this up with comprehensive information about your services and products, highlighting the unique value you offer. This thoughtful approach not only sets the tone for your ongoing relationship but also keeps your brand top-of-mind as they navigate their options. ![Example welcome SMS drip campaign with discount code incentive.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389826169.png) ### Review Request/Survey After a customer makes a purchase or uses a service, it’s crucial to send a follow-up message encouraging them to provide feedback. This practice not only shows that you genuinely value their opinion but also affords you valuable insights into how you can refine and enhance your offerings. So how do you turn review requests into a sophisticated SMS drip campaign? You tailor the subsequent interactions based on their response! Let’s say the recipient texts that their shopping experience was “Okay” or “good but …” Advanced AI like Voxie’s will be able to detect the lukewarm sentiments, triggering a follow-up appropriate for the neutral tone. ![Survey request text message marketing drip campaign powered by AI Sentamite capabilities.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389828/blog/nested-1742389828609.png) ### Service Reminder Keep your customers informed by reminding them of upcoming appointments or services. A well-timed reminder can significantly reduce no-shows, fostering a sense of reliability and trust. This communication also demonstrates that you care about their time and convenience, reinforcing their loyalty to your brand. The ideal service reminder drip campaign will send multiple text messages. It’s also common practice to ask someone to text back Y if they confirm they can still make the appointment. Such an action can pause the SMS drip campaign while the lack of a response may need to trigger additional reminders. ![SMS drip campaign reminding a client about their upcoming appointment.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389829/blog/nested-1742389829170.png) ### Re-engage For customers who haven’t interacted with your brand for a while, a thoughtfully crafted re-engagement campaign can reignite their interest. For example, if your system shows that a customer hasn’t been to your fitness center in four weeks, why not text them a coupon for a free smoothie? If you have them segmented by fitness interests (such as having signed up for certain classes), have your SMS drip campaign notify them about exciting new instructors and group training sessions. Consider offering a special discount or showcasing new products and services to capture their attention. Personalizing these messages based on their previous interactions with your brand can make them even more effective. ![Win-back SMS text drip campaign encouraging a gym member to re-engage in their membership with a protein shake.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389831/blog/nested-1742389829920.png) ### Lead Nurturing For potential customers who have shown interest but haven’t yet made a purchase, a well-designed lead nurturing campaign can guide them seamlessly through the sales funnel. By providing them with valuable information, helpful tips, and gentle nudges, you can encourage them to make an informed decision. Tailoring your approach based on their specific interests will enhance the effectiveness of your outreach. For instance, let’s say an adult-child of a dementia patient toured your Senior Living facility. You could follow-up with a thoughtful text message referencing both the recipient and their parent’s names, making yourself available for any follow-up questions. One week later? Perhaps a segmented SMS drip campaign will text them an article from your site entitled _12 Helpful Resources for Dementia Caretakers_ so you can stay top of mind while also providing value. ![Automated lead nurturing SMS drip campaign with the goal of converting a web form into a visit then into a customer.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389832363.png) ### Grand Opening Engagement Boost your contact list and engagement by integrating SMS with your existing awareness strategies, such as mailers, paid media, and signage. Create triggered SMS campaigns that initiate two-way conversations, inviting customers to an exclusive opening event. Engaging them in this manner prompts them to respond, sparking meaningful conversations that can help establish a strong relationship right from the start. ![Text message drip campaign triggered by a QR code inviting customers to a grand opening event.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389833/blog/nested-1742389832953.png) ### Sentiment Analysis Enhance your customer engagement by sending outgoing messages that encourage your audience to respond. Utilize AI technology to analyze their responses and send them the appropriate drip campaign tailored to their sentiments. Positive, neutral, and negative responses will each trigger a different reaction, enabling you to run a personalized customer experience campaign on a grand scale that resonates with each individual. ![Dynamic SMS drip campaign that determines the conversation path by understanding the sentamite of the customers response.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389833/blog/nested-1742389833767.png) ### Birthday Cadences A classic SMS drip campaign idea? Cultivating a personal relationship with your customers by sending them special communications on their birthday or anniversary. Consider offering them an early birthday gift, such as a percentage off their next purchase or a complimentary item. Follow this up with a heartfelt message on their birthday and a friendly reminder if they haven’t yet claimed their reward, ensuring they feel valued and appreciated. ![An SMS drip campaign targeted at building a relationship with your customers by celebrating their birthdays.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389834/blog/nested-1742389834343.png) ### Loyalty Program After a customer has made repeat purchases or reached a purchase threshold, trigger an SMS drip campaign to encourage them to sign up for your loyalty program for additional rewards. This program can open the door to various conversation paths, including details about reward milestones, available rewards, and enticing double points days. By keeping customers informed about their loyalty status, you further incentivize their continued engagement with your brand. ![Turn customers into loyalty program members by running an SMS drip campaign triggered by number of purchases or purchase frequency.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389835/blog/nested-1742389835178.png) ## Preventing SMS Drip Campaigns from Turning into Spam The line between a helpful message and spam can be quite thin, which is why it's crucial to approach your SMS drip campaigns with care and strategy. Here’s how to ensure your SMS drip campaigns remain effective, engaging, and welcomed by your audience: ### Consistent Value Each message should offer something of substantial value to the recipient. While this could include useful information—such as tips or insights relevant to recipients’ interests—tangible benefits like discounts or exclusive offers tend to be the most popular. Considering that [text messages have a 98% open-rate](/blog/sms-vs-email), you can rest assured that your drip campaign is successfully reaching your audiences. Therefore, avoid redundant messages that don’t provide new or exciting content, as they can quickly become frustrating and may lead to disengagement. Always ask yourself: does this message truly add value to the recipient's day? ### Optimal Spacing Avoid bombarding your recipients with messages in a short timeframe. Instead, strategically space out your drip campaigns’ texts to give your audience time to breathe and process the information you provide. This thoughtful pacing not only enhances the likelihood of your messages being well-received but also fosters anticipation for your next communication. Remember, quality over quantity is key. ### Metric Evaluation Regularly review your SMS drip campaign metrics to gauge effectiveness, paying close attention to unsubscribe rates. A sudden spike in unsubscribes can indicate that your messages may be either too frequent or not relevant enough to your audience’s needs. Use this data to fine-tune your strategy, ensuring that adjustments are made based on actual recipient feedback rather than assumptions. Continuous improvement is vital in maintaining a positive relationship with your audience. ### Multi-channel Approach Don't rely solely on SMS for your communication efforts. Combining text messages with emails or social media outreach can create a more comprehensive and less intrusive communication strategy. This multi-channel approach caters to diverse preferences among your audience and can increase overall engagement. By offering various touchpoints, you ensure that your message reaches your audience in the way they prefer, enhancing their overall experience with your brand. By implementing these strategies, you can effectively prevent your SMS drip campaigns from turning into spam and foster a positive and meaningful connection with your audience. ## Evolving Your Communications Strategy with Omni-channel Drip Campaigns An omni-channel approach ensures that your message reaches your audience through multiple touchpoints, increasing the chances of engagement. By integrating SMS with email, social media, and other channels, you can create a seamless and cohesive customer experience. For instance, your marketing drip campaign could start with an email introducing a new product, followed by an SMS reminder a few days later. This reinforces your message and keeps your brand in the customer’s mind without being overwhelming. ## Testing and Improving Your SMS Drip Campaigns By assessing the effectiveness of different message formats, timing, and content, you can identify what resonates most with your audience, allowing for data-driven decisions that enhance overall impact. Continuous improvement helps in adapting to changing customer preferences and behaviors, ensuring that your campaigns remain relevant and compelling over time. If you haven't started testing and optimizing your SMS drip campaigns, consider the following: ### Delivery Timeline Test different delivery times in relation to the initial action. For example, if a customer signs up for your newsletter, experiment with sending a welcome message immediately versus a few hours later to see which timing yields better engagement. Additionally, do your SMS messages produce higher results on a Tuesday or a Friday? Conventional wisdom advises sending your drip campaigns’ texts outside of traditional work hours or when recipients are most likely to be distracted (aka, Saturday night). But don’t put too much stock in these broad guidelines, as they may not reflect your particular audience or business model. Take, for instance, a [quick-service restaurant](/blog/qsr-marketing-tactics) that markets to office workers; sending texts at 10:45 AM when lunchtime is on their minds may be perfect! ### Frequency and Cadence Find the right balance in message frequency. Too many messages can lead to unsubscribes, while too few can result in missed opportunities. Test different cadences to see what works best for your audience. (We typically don't recommend sending more than one text blast to your audience in a week, but SMS drip campaigns can have more frequent messages.) ### Order of Messaging Experimenting with the sequence of your drip campaigns’ text messages can significantly enhance engagement. Consider starting with a clear announcement of the sale, followed by a detailed breakdown of specific deals, and concluding with a reminder of the sale's end date. One effective approach to this test could involve sharing information about the deals first, then sending a separate message to announce that the sale is now live. ### Message Interactions Monitor how recipients interact with your SMS drip campaign. Are they clicking on links, replying, or ignoring them? Does one call-to-action drive more results than another? Use this data to tweak your content for optimal results. ### Unsubscribe Rates Through all of the tests, keep an eye on your unsubscribe rates. If you notice a spike, it’s a clear sign that something isn’t resonating with your audience. Use this feedback to adjust your SMS drip campaigns and improve their effectiveness. ## Conclusion Crafting successful SMS drip campaigns requires a blend of personalization, strategic planning, and continuous improvement. But, remember, the key to success lies in understanding your audience and delivering messages that provide real value. With tools like Voxie SMS, you can turn a simple SMS into a multi-step drip campaign that triples customer lifetime value. Ready to elevate your SMS drip campaigns? Start by implementing these strategies and see the difference they make. And for those looking for expert assistance, Voxie SMS offers a comprehensive platform that can help you achieve your goals through automated lead nurturing, deep personalization capabilities, triggered SMS messages, and more. Request a demo below! --- # 9 Creative Marketing Text Message (SMS) Ideas & Examples > Get numerous ideas for how to effectively deploy SMS marketing, paired with examples of creative text messages to inspire your own campaigns!  - Published: 2024-08-01 - Updated: 2024-10-09 - Category: Thought Leadership, Best Practices - Canonical HTML: https://www.voxie.com/blog/creative-sms-marketing-campaign-ideas/ --- With 98% open rates and 30% click-through rates, SMS marketing has become a hugely successful marketing channel for brands across the globe. Looking for ways to innovate on your existing SMS marketing strategy beyond the generic text message blast? Here, we’ll provide numerous ideas for how to effectively deploy SMS marketing, paired with examples of creative text messages to inspire your own campaigns! ## General Tips to Making Your Text Messaging Both Creative and Worthwhile Getting people to subscribe is just the beginning; keeping them subscribed is an entirely different strategic challenge. Keep the following in mind to ensure that your creative SMS campaign ideas keep customers hooked: - **Don’t be the boy who cried wolf**—ensure that every discount or exclusive offer you promote is genuinely generous enough to spark excitement rather than provoke an eye roll. When customers see a promotion, they should feel thrilled about the opportunity, not disappointed by a lackluster offer. If you use a text blast to promote 5% off appetizers, expect your subscriber list to dwindle, fast. Instead, aim for offers that truly provide value—like a buy-one-get-one-free deal—that will keep your audience engaged and looking forward to your messages. - **Write for your target audience**—be mindful of your audience, as it significantly influences how they interpret your message. Emojis, punctuation, and word choice can be viewed differently by, for example, a recently retired senior versus a high school senior. For deeper insights, check out[ ](/blog/millennials-hate-periods-heres-what-else-to-remember-when-texting-them/)[_Millennials Hate Periods. Here's What Else to Remember When Texting Them_](/blog/millennials-hate-periods-heres-what-else-to-remember-when-texting-them/). - **Make sure the text messages’ creative aligns with your overall brand**—if you have multiple people or branches communicating with customers via SMS—a semi-common practice in franchise business models—maintaining consistency and adherence to nationwide brand standards is essential. To create a cohesive text message voice, consider developing a clear brand guideline document with examples. For additional insights, explore [_Franchise Marketing Strategies That Deliver Proven Results_](/blog/franchise-marketing-strategies/). - **Sneak a peek at the competition**—gaining insights into what your competitors offer can be invaluable for ensuring that your own deals are competitive. Additionally, understanding the creative text message ideas that others have yet to seize can inspire you to think outside the box, allowing you to differentiate your SMS marketing and to lead with fresh and compelling solutions. - **Show your brand’s personality**—while it’s important to uphold your brand voice, SMS marketing offers a unique chance to connect with your customers on a personal level. If your website serves as your resume and emails are akin to interactions with acquaintances and coworkers, then SMS is the space for engaging with your closest friends. - **Experiment with messaging**—this approach not only has the potential to unlock your creativity through text messaging, but it also helps prevent your SMS campaigns from becoming stale and repetitive. Exploring various tones, styles, and formats can captivate your audience, increasing the likelihood of positive responses to your messages. Additionally, it allows you to collect valuable data on the strategies that yield the best results. - **SMS marketing campaign variations**—to understand what drives results, it's essential to experiment with different creative text message ideas. By launching new marketing campaigns monthly or quarterly, you can compare data points to see which strategies yield the best outcomes. For instance, does automated lead engagement lead to higher conversion rates than manual SMS responses? - Seeking real-world inspiration? [Read Best SMS Marketing Campaign Examples.](/blog/best-sms-marketing-campaign-examples/) ## Creative Text Message Marketing Ideas to Boost Engagement & Revenue ### 1. Localize and Personalize Texts in New Ways Once upon a time, the “personalization” of automated texts referred solely to referencing the recipient’s name. Today, advanced SMS technology like Voxie enables brands to scale personalized text strategies in fresh, exciting ways, exponentially expanding creative possibilities. These include: - Automatically segmenting recipients based on provided information or behaviors for improved targeting - Programming subsequent communications in direct response to recipients’ text interactions - Automating text exchanges based on individuals’ birthdays, shopping preferences, loyalty progam points, and more - Crafting texts to reflect their past purchases - Asking for the recipient’s preferred language and sending text messages written in their native tongue - In-platform dissemination of templates from the national-level to individual location owners, empowering localization but with set guardrails In short, don’t confine your SMS creativity to simple “BUY NOW” messages texted to every subscriber. Pull on your thinking cap and consider out-of-the-ordinary ideas for forging true connections via text. ### 2. Upsell or Boost Retention Amongst Customers With Targeted Exclusive Deals The convenience of receiving text messages, combined with scalable personalization, positions SMS as an ideal medium for delivering limited-time offers (LTOs) to customers. This immediacy ensures that promotions reach customers directly and quickly, capturing their attention when they are most likely to act. By creatively tailoring text message deals to specific customer segments—whether it's a flash sale for loyal customers or an exclusive welcome discount for new subscribers—brands can effectively engage their audiences. For instance, limited-time offers could include structures such as "20% off your next purchase," "buy one get one free," or "exclusive access to a members-only event." A powerful tip is to segment your customers and align your offerings with their characteristics; for example, a franchisee of Orange Theory successfully crafted messaging that spoke directly to new customers that encouraged them to take advantage of tailored discounts that foster both interest and loyalty. ![An example of a follow up SMS from Orange Theory Fitness after multiple visits.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749062390/blog/nested-1749062390564.png) ### 3. Create Awareness (and Urgency) for Flash Sales The physical tangibility of SMS creates an exciting buzz and instills a sense of urgency that traditional marketing channels often lack. When crafting your flash sale, ensure that the discount truly provides value to entice customers to act quickly; for instance, offering 50% off all menu items or service bookings for just 24 hours can create a thrilling rush to purchase. To create urgency in your text messages, use countdowns or limited stock alerts, like "Only 3 hours left for 50% off!" This marketing campaign approach boosts excitement and prompts immediate action, reducing purchase delays. Ensure your offers resonate with your audience for a successful flash sale that they won't want to miss. To learn more about using text messaging to creatively amplify interest in your next promotion, read [SMS Flash Sale Promotions – Text Templates & Examples.](/blog/sms-flash-sale-promotions/) ### 4. Amplify Awareness of Holiday Specials Seasonal discounts are most effective when they not only attract traffic, both physical or digital, but also encourage customers to purchase more than they typically would. (Because there's no better reason to celebrate than an upcoming holiday!) An SMS campaign can significantly enhance the success of holiday specials by delivering timely, compelling offers directly to customers, driving immediate engagement and response. To explore holiday-specific creative text message ideas, visit[ How to Use SMS Marketing for Valentine’s Day](/blog/use-sms-marketing-for-valentines-day/) and[ Father's Day SMS Marketing Strategies for Franchises](/blog/fathers-day-sms-strategies/) to receive holiday-specific creative text message ideas. ### 5. Reclaim Abandoned Cart Customers Abandoned Cart SMS campaigns are a great way to gently push your customers through the last steps of your desired action, or in this case, completing their purchase. They’ve already shown interest in your brand as well as purchase intent, and all it may take is a small nudge to get them across the finish line. That final nudge could take the form of a 20% off exclusive discount code sent via text message, or even just asking if there are any outstanding questions that you can clarify for your customer. As a general best practice, make sure you listen to what your customers are telling you and tailor your messaging accordingly. **Tip:** In order to send abandoned cart reminders via SMS, your customers must double opt-in to SMS messages. Double opting into SMS marketing is a two-step process that ensures customers truly want to receive messages from a brand. First, users provide their phone number through various channels and receive a confirmation text. Then, they must reply with "YES" or a designated keyword to complete the opt-in. ![Example of a cart reminder SMS campaign with multiple touchpoints to drive purchases.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749062391/blog/nested-1749062391118.png) ### 6. Link Click Offer Unlike Abandoned Cart campaigns, Link Click Offer campaigns are designed to incentivize shoppers to convert immediately before they even have a chance to abandon the process. Let’s say you just launched an SMS campaign announcing a new product drop with a link to the product. Want to take your campaign to the next level? Personalize the experience for your highest-intent customers by offering those who click the link a follow-up text discount immediately after they land on your website. Make the conversion process impossible to resist, and reward those who take action! Your customers are guaranteed to recognize and appreciate the value of subscribing to your text messages. ## Ways to Use SMS to Strengthen Your Company’s Social Proof ### 7. Launch SMS-based Giveaways and Contests Our phones are no longer just phones; they are cameras, computers, and multi-medium communication tools, all rolled into one. This makes SMS the perfect way to invite followers to participate in engaging contests. For example, businesses could encourage customers to text personal photos of their products in action as a way of entering a contest. Here are a few creative ideas: 1. **Product in Use**: Invite customers to share a photo of themselves using your product in their everyday life. Whether it’s a fitness gear in action or a kitchen gadget at work, this encourages authentic user-generated content (UGC). 2. **Creative Moments**: Ask customers to snap a picture that creatively incorporates your product, like a family dinner with your food item or a DIY project using your supplies. This not only generates visuals but also showcases product versatility. 3. **Themed Contests**: Host seasonal or holiday-themed photo contests where customers can text creative pictures that align with specific themes, such as “Best Summer Vibe with Our Product” or “Holiday Spirit Featuring Our Brand.” Participants stand a chance to win freebies, while you benefit from increased UGC and potential free promotion as customers share their entries with their networks. ### 8. Leverage SMS to Increase Your Online Reviews If you aren’t already taking advantage of post-purchase campaigns in your SMS marketing strategy, you’re losing out on a ton of incremental value. Not only are review SMS campaigns valuable when it comes to generating social proof from your customers, but they can also enable you to further segment your contact list and gather both positive and negative feedback. ![Online review request SMS outreach after a doctors visit to increase visibility.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749062392/blog/nested-1749062391850.jpg) To effectively structure SMS messages that encourage more reviews, consider the following strategies: 1. **Personalization**: Tailor your messages to each recipient by incorporating their name and any relevant information you have, such as their past interactions or purchases. This makes the message feel more genuine and increases the likelihood that they will respond positively. 2. **Direct Links**: Include direct links to review sites or survey pages within the message. This minimizes the effort required from the recipient, making it as convenient as possible for them to leave a review. Ensure the links are clearly labeled so recipients know where they will lead. 3. **Brevity**: Keep your messages concise and to the point. A brief message is more likely to be read and understood quickly, increasing the chances of a response. Aim for clarity and simplicity while still conveying your request for feedback. When faced with a negative review, a human representative should follow up to gather deeper insights and address the complaint. Responding to reviews is crucial, as it demonstrates your commitment to valuing customer feedback. Remember, your response should express genuine apologies for their negative experience rather than disputing it. ### 9. Promote Referral Programs via SMS [Referral SMS messages](/blog/introducing-the-worlds-first-referral-technology-powered-by-text/) are another example of post-purchase campaigns. Referral campaigns should be targeted towards your best customers, or the ones who are most likely to champion your brand.[ 92%](https://www.bigcommerce.com/blog/word-of-mouth-marketing/#word-of-mouth-marketing-statistics) of consumers believe suggestions from their friends and family more than advertisements–so take advantage of this knowledge! Leverage your SMS marketing campaign to encourage your superfans to share their positive feelings about your brand with all of their friends. Once they do, reward them with a special offer. In turn, you’ll be rewarded with a growing contact list. ## Add Fuel to Your Creative Fire With AI Just a few years ago, the creativity behind your text messaging strategies likely centered on clever wording and strategic catalysts. While these remain crucial, AI now unlocks an entirely new dimension, expanding the boundaries of what’s possible with your SMS creativity. Voxie leverages purpose-driven AI to supercharge targeting and personalization, executing your creativity with greater success and scalability than ever imagined. Some ideas for how you can deploy AI include: - Build sophisticated [SMS drip campaigns](/blog/sms-drip-campaigns/) that cater the texts and timing to the individual Imagine you're a composer—sending a witty text message is like writing a song, while a well-crafted drip campaign is more like composing an entire symphony! With Voxie’s AI, you can not only launch creative drip campaigns but also build dynamic, branching paths that guide how your brand responds to set interactions. Did they click the link? Leave a glowing review or just a lukewarm response? Maybe they ignored the text altogether? Each action is different, and your follow-up texts should reflect that. - Take advantage of genuine [two-way conversational intelligence](/conversational-intelligence/) to elevate your SMS to the next level While most SMS campaigns are one-way “blasts”, Voxie’s AI makes it possible to deploy two-way conversational intelligence to encourage two-way interactions. If customers go “off-script,” no problem—we’ll interpret their tone and needs, delivering personalized, on-point responses. As a result, there are now more creative ways to use SMS for both marketing and customer service than ever before. - Leverage SMS conversations or buyer behavior to extract zero-party data that Voxie automatically saves and utilizes for future creative targeting. QSR brands often use Voxie to can learn which days customers are most likely to order. Maybe Tuesday night is family TV time, or Fridays are date night with pizza ordered for the kids and babysitter; such knowledge—paired with Voxie’s AI—allows you to text discount codes timed specifically for the recipient! - Generative AI can deliver that extra dose of creativity to your text messages Not everyone has Mark Twain's wit or Hemingway's passion—and that's okay! Voxie's AI adds finesse and creativity to your texts, all while adhering to SMS best practices to improve customer interactions. > Whether it be assistance developing a creative and compelling campaign, understanding consumer sentiment, collecting actionable preference data to enrich your marketing tools, or helping end-users quickly reply using brand-approved language—Voxie has the AI tools to help you get the most out of SMS. > – Tim Hitchner, Senior Director of Solution Engineering at Voxie ## Tying Creative SMS Efforts All Together With Voxie ![AI SMS capabilities driving customer service initiatives for an optimal experience.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1749062392/blog/nested-1749062392732.png) While SMS marketing has proven itself to be a lucrative channel for marketers, a combination of personalization and creativity is what can really take your text messaging ideas to the next level. SMS marketing platforms like Voxie enable brands to personalize the text messaging process at scale through: - **Dynamic Personalization**: Use customer data to personalize messages in real-time, enhancing engagement and conversion rates by addressing each recipient by name and tailoring the content to their interests. - **Analytics and Insights**: Gain access to comprehensive analytics that help track campaign performance, allowing you to identify trends and make data-driven adjustments to improve future messaging strategies. - **Creative Assistance**: Access a library of gifs to use in your MMS messages and utilize our Text AI capabilities to write SMS messages for you! Additionally, the Voxie team is always on hand to create campaigns for you. - **Playbooks:** Access a collection of ready-made campaigns, enabling you to implement strategies quickly and efficiently. These playbooks are a shortcut to multi-step campaign creation, allowing you to adapt and customize each campaign to fit your unique needs while maximizing impact and results. [Schedule a demo](/request-a-demo/) to learn more! --- # Crafting Effective Senior Assisted Strategies for 2025 > Learn how to effectively market senior living communities by leveraging transparency, positive reviews, your website, and SMS for effective communication. - Published: 2024-07-31 - Updated: 2025-06-04 - Category: Best Practices, Consumer Services - Canonical HTML: https://www.voxie.com/blog/senior-living-marketing-strategies/ --- Deciding to move a loved one into a senior assisted living facility is a deeply emotional journey, and marketing this service should be profoundly different from how you’d promote a product or a restaurant. It's not just about the facility’s features—it's about connection and care. Further complicating senior living marketing is the fact you have to appeal to multiple audiences. After all, it’s not just about reaching seniors; it's also about connecting with their children and younger family members, who often approach research and decision-making in completely different ways. The emotional layers and audiences’ complexity is what makes assisted living marketing both challenging and rewarding. In this guide, we'll cover how to effectively market senior living communities to both seniors and their families by leveraging transparency, collecting positive reviews, optimizing your website, and using SMS for effective communication. Let’s explore how to captivate all generations and create lasting connections. ## Get the Right Message In Front of the Right Audience Anyone who has interacted directly with senior living clients and their families knows that the questions and requests from each group can differ significantly. Additionally, the ways in which generations gather information and seek advice also vary. **A savvy assisted living marketing plan will address these distinct priorities by tailoring materials to specific audiences—such as seniors or their adult children—and using the most effective communication channels to engage each group.** ### Marketing to the Seniors **Assisted Living Marketing Messages That Resonate With Seniors:** - Use empowering language and messages that emphasize the independence (and fun) seniors can enjoy - Highlight socialization opportunities and enriching amenities - Position services such as in-suite cleaning and onsite restaurants as available to help free up their calendars for more fun - Above all else, make seniors feel respected throughout your assisted living facility’s marketing materials **How Seniors Tend to Consume Media and Marketing:** - While Direct Mail and TV ads may still be effective, don’t underestimate the amount seniors are online nowadays, making email also an effective choice - Seniors[ overwhelmingly prefer Facebook and YouTube](https://www.pewresearch.org/short-reads/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/) to any other social platforms - Seniors take their time when contemplating big decisions—they may not chase information as hungrily as their younger counterparts, but they’ll want time to absorb what details they have. Therefore, avoid aggressive calls-to-action. - Related to the above, don’t expect instant results from your marketing efforts. However, just because a mailer or an email blast doesn’t immediately result in enrollments doesn’t mean it didn’t resonate with your senior audiences - Seniors will gladly read, but they won’t jump through too many hoops to engage with your assisted facility’s marketing materials. Avoid multi-step processes whenever possible. ### Marketing to Younger Family Members (Older Millennials and Gen-X) **Marketing Messages That Resonate With Younger Family Members:** - While younger family members prize their older loved one’s happiness, they may be increasingly focused on the quality of healthcare - Family members may not be able to keep a close eye on their senior loved ones, meaning that they’ll prize in-depth transparency into the staff and facilities, as well as objective positive feedback through accreditations, awards, and testimonials - Putting the logical left-brain aside, the emotion younger family members want most is the peace of mind that comes with knowing they’ve made the right decisions on behalf of the seniors they love. Keep this in mind when crafting assisted living marketing materials specific to them **How Older Millennials and Gen-X Tend to Consume Media and Marketing:** - Older **millennials** and Gen-X will proactively and thoroughly do their research rather than wait for marketing to plant a seed. This means that your senior living facility’s SEO marketing should address questions they’re likely to Google as they observe their older family members struggle - Prospective clients’ children and younger loved ones will most likely visit multiple forums or review sites to collect as much feedback as possible, making online reviews more important than ever to your assisted living service’s marketing efforts - Generally speaking, millennials and Gen-X will take action quicker than seniors, so give them ample opportunities to enroll for further engagement. Perhaps this is signing-up to receive a pamphlet they can show their parents or scheduling an over-the-phone consultation. - Older millennials and Gen-X view lack of online presence and technological prowess as a direct reflection of a brand’s capabilities, whether this is fair or not. Therefore, make sure your website is clean and up-to-date and that digital interactions are without hiccups. **For greater insights into connecting with different age groups, read** [**our guide to generational marketing**](/blog/generational_marketing/)**.** ## Leveraging Transparency as a Key Marketing Tool ### Spotlighting Your Assisted Living’s Residents and Staff One of the most powerful ways to build trust in your community is by shining a spotlight on the amazing stories of current residents and staff members. Imagine using captivating videos that dive into their unique journeys, share personal experiences, and showcase their daily lives. By bringing these narratives to life, you don't just humanize your community—you offer viewers a heartfelt glimpse into what it's truly like to be part of it. It's essential that your senior living marketing  highlights a diverse array of residents, representing various backgrounds, ages, and lifestyles. This not only underscores inclusivity but also fosters a genuine sense of belonging, showing that your community celebrates the individuality of everyone. Plus, these personal insights can help potential residents and their families feel more connected and informed about the vibrant environment they may soon call home. ### Addressing Common Questions and Concerns Additionally, transparency means addressing the most common questions and concerns head-on. What are the costs involved? What sort of medical care is available? How do you handle emergencies? Create a comprehensive FAQ section on your website, and consider writing blog posts or creating videos that go into more detail on these topics. ### Showcasing Facility Features and Services Show off the unique features and one-of-a-kind services your community has to offer in your senior living marketing materials—these are the elements that make potential residents ask, "Where do I sign up?" Whether it's a salon so your residents can always feel their best, gourmet dining options that cater to diverse tastes and dietary needs, or specialized medical care with trained professionals ready to assist, ensure these amenities are prominently featured in your marketing materials. Use high-quality images and videos to effectively showcase these features, allowing prospective families to visualize themselves in the community. Provide detailed descriptions that not only outline what each service entails but also convey the benefits and experiences families can expect. This approach will give them a clear understanding of the quality of life they can enjoy in your community and calm some of the potential fears of their family. If your team members speak various languages, it is essential to highlight this diversity when engaging with potential residents and their families. Emphasizing multilingual communication can provide reassurance that effective interaction is not only possible but also prioritized. This approach fosters a welcoming environment, ensuring that residents feel understood and valued, which is critical for their comfort and well-being. ## The Power of Positive Reviews for Senior Living Marketing ### Why Positive Reviews Matter Positive reviews can be a game-changer in assisted living marketing. They provide essential social proof, showcasing real experiences that can significantly influence decision-making for potential residents and their families. When families are searching for the best assisted living options, they are often inundated with marketing materials that may not fully capture the true essence of a community. In contrast, authentic testimonials from current residents and their families offer insights into the quality of care, the atmosphere of the facility, and the overall satisfaction of those living there. Thus, families are far more likely to trust these personal anecdotes over traditional marketing messages, making positive reviews a critical component of building credibility and attracting new residents to your senior living facility. ### How to Get Good Reviews Encouraging happy residents and their families to share their experiences through reviews is key to building a stellar reputation! To make this process smooth and enjoyable, provide clear, step-by-step instructions to guide them through writing a review. Why not offer a laptop or tablet during the next caregiver visit, pre-loaded with the review site, to make it even easier? **Additional Tips to Acquiring More Reviews For Your Senior Living Community:** - Respond to your online reviews—people like seeing that you value their feedback (both positive and negative) - When creating calls-to-action to review your services, give at least two options (such as Facebook and Google Business), as your clients may have a stronger inclination toward one platform versus another - Occasionally reach out to your email list ask for feedback (and reviews) - Train staff about when and how to ask for reviews, emphasizing that they should not make anyone feel pressured, ever. Rather, it may be as simple as giving them business cards with printed QR codes which they can hand to younger family members with a one-sentence explanation about how “your feedback can help other families feel confident in their decisions.” _**Bonus tip:**_ _Unsure which review sites your potential residents and their families are checking out? Just ask them! Gaining these insights will give you a clear roadmap for your review generation efforts and help you connect with your audience more effectively. Let their preferences guide your strategy!_ ### Using Reviews in Your Assisted Living Marketing Strategy Once you have a robust collection of positive reviews, it's essential to leverage them effectively in your marketing strategy. Feature these testimonials prominently on your website, ensuring they are easily accessible to potential clients. Incorporate them into your email newsletters to build trust and credibility with your audience, making your communications more impactful. Additionally, consider showcasing these reviews on your social media platforms, where they can reach a wider audience and encourage engagement. To take it a step further, think about creating testimonial videos that capture residents and their families sharing their experiences in their own words. This not only adds authenticity but also allows prospective clients to connect emotionally with the stories being told, enhancing your brand's reputation and trustworthiness. ## Your Website is the Ultimate Senior Living Marketing Tool ### Making a Strong First Impression Your website is often the first point of contact potential residents and their families will have with your community, so it's crucial to make it memorable. - **Website architecture is key** make sure that your website is structured correctly, to include individual pages for each type of service, offering, location, audience, etc., and make sure the hierarchy of these pages is structured in the way that search engines like Google prefer. Our marketing partner, High Level Marketing, are [experts at creating the correct website foundation and architecture](http://highlevelmarketing.com/contact) that will set your online marketing efforts up for success the right way from the beginning. - **Ensure that your website utilizes high-quality images** - Choose images that reflect the warmth and inviting atmosphere of your community - **Aim for an intuitive layout and navigation** Skip the bells and whistles in favor of a clear menus and organized content. Use vernacular visitors will immediately understand - **Compelling content is just as important** - Tell your community's story, share testimonials from happy residents and their families, and highlight unique features and services that set you apart - **Don't make your website visitors hunt for your value proposition** Clearly articulate what makes your community unique, why you're the right choice for their loved ones, and the specific benefits you offer - **Provide easy access to contact information -** Highlight multiple options for reaching out, such as phone, email, or a simple contact form. Consider including a chat feature for immediate assistance, making it even easier for potential residents and their families to connect with you. By taking these steps, you’ll create a marketing website that not only captures prospects’ attention but also converts visitors into assisted living residents. ### Crafting Thorough, Informative Content Develop marketing content that addresses the questions and concerns individuals may have about themselves or their loved ones when considering assisted living services. This can take the form of blog posts, downloadable guides, and informative videos. While testimonials, amenities, and engaging extras are valuable, it's crucial to remember that this is medical care—a serious matter for future residents and their families. Therefore, write your assisted living marketing content with clarity. Forego any language that could come across as too aggressively salesy or emotionally-charged. Above all else, avoid fear mongering messaging. **Here are a few senior living content marketing strategies:** 1. **Educational Blog Posts:** Writing regular blog posts that cover topics such as senior health, wellness tips, and caregiving advice can position your facility as a knowledgeable resource. By addressing common concerns and providing practical solutions, you build credibility and trust with your audience. 2. **Informative Guides and E-books:** Create downloadable guides or e-books that delve deeper into the specifics of assisted living. These can cover everything from choosing the right facility to transitioning smoothly into assisted living, helping families make informed decisions while showcasing your expertise. 3. **Resident and Family Testimonials:** Genuine stories from current residents and their families serve as powerful endorsements. Video testimonials add a personal touch, allowing prospective clients to see and hear the positive experiences of others, thus humanizing your brand. 4. **Virtual Tours and Facility Videos:** High-quality virtual tours and videos of your facility can give potential residents a vivid sense of what your community is like. Highlighting key amenities, daily activities, and showing happy residents can make a compelling case for choosing your facility. 5. **Email Newsletters:** Regular email updates can keep your audience engaged and informed. Share positive stories, upcoming events, and useful tips for seniors and their caregivers. Email marketing can nurture relationships over time, eventually converting prospects into residents. 6. **Social Media Engagement:** Use social media platforms to share daily updates, success stories, and relevant articles. Actively engaging with your community through comments and messages can enhance your facility's reputation and foster a sense of community. 7. **Expert Interviews and Webinars:** Hosting webinars or posting interviews with health experts can provide valuable insights into senior care. This not only demonstrates your facility’s commitment to quality care but also allows potential residents and families to learn from trusted professionals. Your content serves as an opportunity to provide meaningful insights and a nuanced perspective on senior living care. Use your marketing platforms to establish yourself as a trusted expert in the field of assisted living. Ensure your content is easily digestible and delivers genuine value to your audience. ### Utilizing Localized SEO to Drive Interest in Nearby Areas Localized SEO is a powerful assisted living marketing tool that can be used to attract potential residents from nearby areas. By focusing on local search optimization, you can effectively target individuals who are specifically looking for assisted living options close to home. **Here's how to implement localized SEO for a significant impact:** 1. **Google Business Profile Optimization:** Ensure your Google My Business (GMB) listing is accurate and fully optimized. Include essential details such as your facility’s address, phone number, operating hours, and high-quality images of your community. (As a reminder, encourage current residents and their families to leave positive reviews, as these can significantly boost your local search rankings.) 1. Our marketing partner, High Level Marketing, actually has an [excellent checklist available for free](https://highlevelmarketing.com/how-to-optimize-your-google-business-profile-1), making sure you haven’t missed any opportunities for Google Business Profile optimization, and they offer free 30-minute consultation calls to review your entire online presence and leave you with actionable, tangible steps you can take to improve your online visibility today. 2. **Local Keywords:** Incorporate local keywords into your website content, meta descriptions, and headers. Phrases like "assisted living in [City]" or "[City] senior care" can help attract local search traffic. For example, “assisted living in Boston” or “Boston senior care.” 3. **Create Location-Specific Content:** Develop blog posts, landing pages, and other content that focus on the local community. Highlight nearby attractions if you provide outings, events, and amenities for residents to enjoy, emphasizing how your facility plays a vital role in the community. This not only enhances local SEO but also shows prospective residents that they will be part of a vibrant, local community. 4. **Local Backlinks:** Partner with local organizations, healthcare providers, and community groups to earn backlinks to your website. Being listed on regional directories and mentioned in regional news outlets can improve your local search visibility and credibility. 5. **Optimize for Mobile:** Many local searches are conducted on mobile devices, so it's crucial that your website is mobile-friendly. A responsive design will ensure that potential residents and their families have a positive experience when they visit your site from their phones or tablets. By focusing on these localized SEO strategies, your assisted living facility can attract more interest from nearby areas, ensuring that your marketing efforts reach the right audience effectively. Localized SEO not only improves your search visibility but also builds stronger connections within your community. Our marketing partner, High Level Marketing, has extensive experience helping those in the healthcare and Senior Living industries with all of the digital marketing items discussed in this blog post, plus more! [Check out just a few of their Senior Living clients here](https://highlevelmarketing.com/portfolio#filter=.SC). Dozens of other examples of clients they’ve helped are available upon request. ## Should Assisted Living Facilities Buy Marketing Leads? There are numerous sites that exist solely to acquire and sell marketing leads to assisted living facilities like your own (also known as 'referral services'). Well-established examples include [Caring.com](http://caring.com/) and A Place for Mom. So, is purchasing leads ultimately a viable marketing strategy? Many within the industry report significantly lower conversion rates from purchased leads compared to earned leads, especially since referral services often disseminate the same lead to both you and your competitors. Furthermore, there are scenarios in which referral services will actively outbid you in paid search results, meaning their listing will appear above yours. In these cases, they are intercepting high-intent prospects searching specifically for your facility, attempting to unnecessarily funnel them through their website to reach you. ### Only Consider Buying Marketing Leads When… - You have the tracking mechanisms in place to follow leads from the first brand interaction to the final closing, ultimately comparing the cost-per-acquisition versus the win-rate to make informed decisions. - You have built and tested lead nurturing drip campaigns so you can increase the likelihood of converting the bought leads. - You’ve properly vetted the provider, including reviewing the fine print about how they expect to be paid. ## Digital Ad Campaigns—An Alternative to Buying Leads The ever-evolving landscape of digital advertising, with its steep learning curve and constant emergence of new platforms, can be daunting for some assisted living facilities. However, when done right, Google and social media ads can effectively generate leads at a fraction of the cost as paying referral services. For a real-world example, we turn to Eagan Heath from Asymmetric Marketing. In this webinar, he cites a case study in which he successfully helped a Google Adwords client achieve a cost per lead of $63.00. While your assisted living facility won’t close every marketing lead, even a conservative win-rate like 10% will result in an affordable rate of $630 per lead. Comparatively referral resources often charge the first month’s rent or other fees in the thousands. Even more impressive? Using Facebook ads, his team built campaigns that cost his senior living marketing client only $39.97 per lead. ## Using SMS to Optimize Communication ### Internal Communications Effective communication within your organization is crucial for fostering a collaborative and productive environment. Utilizing an SMS marketing platform can significantly streamline internal communications, whether it involves corporate teams reaching out to caregivers for updates, scheduling shifts, or coordinating patient care. By implementing SMS, you can ensure that everyone is consistently on the same page, which enhances teamwork and reduces misunderstandings. This form of communication allows for the rapid dissemination of important information, ensuring that essential updates are communicated quickly and efficiently. Furthermore, SMS can be particularly beneficial in urgent situations where immediate responses are necessary, ultimately improving overall operational efficiency and patient care. ### External Communications SMS can also be a valuable tool for communicating with the loved ones of residents. Sending reminders about upcoming appointments or activities ensures that families stay engaged and informed. A simple check-in via text can also foster a sense of connection and support. This proactive communication helps keep families informed and reassured about their loved one's care, strengthening the bond between residents and their loved ones during what can often be a challenging time. ### Lead Management and Customer Experience In the senior living sector, effective lead management is crucial. Leverage SMS to engage with prospects by providing valuable information and guiding them through the decision-making process. Your promptness and availability are vital indicators of the experience they can anticipate when transitioning from a lead to a resident in your facility. For top-of-the-funnel leads who have expressed interest by filling out a form for a tour or meeting, consider implementing triggered SMS marketing campaigns that ensure immediate response times. Platforms like Voxie help marketers set up behavior-triggered SMS flows that share valuable insights when it’s most helpful to the recipients. However, the use cases for senior living facilities don’t end there, as our [Conversational Intelligence](/conversational-intelligence/) feature can be leveraged to serve as an interactive FAQ in which customers text questions and receive the needed answers right away. _When are visiting hours? Are pets allowed inside the buildings?_ It’s a win-win: prospects and clients’ families are able to receive information near-instantly while your team will have less work on their plates. Notably, a Voxie customer in the family care sector experienced a remarkable 200% increase in conversion rates using AI SMS compared to traditional human-led efforts. Delivering a positive customer experience can set you apart in a competitive market. ## Measuring and Improving Your “Win Rate” Among Customers As every assisted living marketer knows all too well, not all leads are created equal. Therefore, it’s crucial that you track both the marketing leads and the rate at which you successfully close the leads. This insight can help you determine how to effectively allocate your marketing budget, which types of promotional messaging appeals to your target audiences. Moreover, you can leverage win rate insights not only to gauge the quality of the leads but also the impact of your lead nurturing materials. ## Conclusion Marketing senior living communities requires a strategic approach that takes into account the needs and concerns of both seniors and their families. By leveraging transparency, encouraging positive reviews, optimizing your website, and using SMS for communication, you can create a compelling senior living marketing strategy that resonates with multiple generations. If you're ready to take your senior living marketing strategy to the next level, consider partnering with our team. We're here to help you craft a marketing plan that not only attracts new residents but also builds trust and fosters a sense of community. **Voxie** Franchises use Voxie to turn transactions into relationships through personalized communication directly to customers’ hands, tripling customer lifetime value. Leverage the power of SMS to build brand loyalty and drive revenue. We empower franchise leaders to grow revenue and cut operational costs without increasing their workload. Get the most out of the SMS marketing channel with minimal effort through tools that let you deploy messaging strategies across your network. [www.voxie.com/request-a-demo](/request-a-demo) **HLM Marketing** High Level Marketing is a full-service digital marketing agency, specializing in helping industries such as healthcare, senior living, aesthetics, home services, property management, higher education, and more. HLM focuses on solving business & marketing problems through digital marketing tactics, instead of simply providing one-off services that may not address the full extent of your challenges. Call (888) 717-4249 or visit [highlevelmarketing.com/contact](http://highlevelmarketing.com/contact) now to speak to someone within minutes, and receive an in-depth marketing recommendation that will help you solve your business & marketing challenges. --- # How To Market Your Restaurant with SMS > How to adopt a true SMS GTM strategy in the hospitality industry. - Published: 2024-07-12 - Category: SMS, Restaurant, Best Practices - Canonical HTML: https://www.voxie.com/blog/restaurant-sms-marketing/ --- # How to Market Your Restaurant with SMS and Boost Engagement The U.S. SMS marketing market is projected to hit [$12.6 billion by 2025](https://www.grandviewresearch.com/industry-analysis/us-sms-marketing-market), underscoring the growing influence of text messaging as a communication tool. Moreover, it’s consumer behavior that most drives this trend, as [ 91% of customers want to receive text messages from businesses](https://www.g2.com/articles/sms-marketing-statistics). After all, smartphones have swiftly become essential items we check before leaving the house: wallet, keys, phone. When searching for a new lunch spot, we instinctively turn to our trusty phones, browse nearby restaurants, read reviews, and make our choice. This constant connectivity is an opportunity for restaurants to build stronger relationships with customers. Unlike emails, which often go unread, SMS messages have an [open rate of 98%, with 85% of smartphone users preferring SMS over email](https://www.g2.com/articles/sms-marketing-statistics). **Case in point, if your restaurant isn’t using SMS marketing, you're missing out on potential revenue.** ## SMS Marketing for Restaurants – Getting Started Embarking on SMS marketing successfully involves meticulous preparation to ensure your efforts are both effective and compliant with regulations. Begin by securing your restaurants’ customers phone numbers along with explicit consent to receive text messages. Here are several effective strategies to grow your restaurant’s SMS subscriber base: - QR Codes: Place QR codes on menus, receipts, and promotional materials. This allows restaurant diners to easily scan the code with their smartphones and join your SMS marketing list with minimal effort. - Website Pop-Ups: Implement pop-ups on your website to encourage visitors to join your SMS list. Offering incentives like discounts or exclusive content can entice visitors to sign up. - Loyalty Programs: Make phone numbers a required field in loyalty program forms. This helps you collect phone numbers from your restaurant’s most loyal customers, who are likely to be interested in receiving text updates and marketing promotions. - Social Media Contests: Host contests and giveaways where participants text a keyword to a specific number to enter. This not only helps grow your subscriber list but also boosts engagement and excitement around your brand on social media platforms. Providing clear and concise opt-in and opt-out instructions is essential to honor customer preferences and adhere to legal requirements. ## Crafting Your Restaurant’s SMS Marketing Campaigns When designing your SMS campaigns, it's crucial to prioritize both the message content and timing. Ensure your marketing content is concise, relevant, and action-driven, keeping in mind: - **Include your restaurant’s name:** Ensure recipients know who the message is from to build trust and brand recognition. Clearly stating your restaurant’s name immediately establishes transparency and credibility. - **Make messages easy to scan:** Use short sentences and bullet points to make your texts quick and easy to read. This approach helps recipients absorb information quickly, increasing the likelihood of engagement. - **Personalization:** Tailor messages to individual preferences to boost engagement. Using the recipient's name and customized content based on their previous interactions or purchase history can significantly improve response rates. - **Clear CTA:** Include a clear call-to-action to drive desired outcomes, whether it’s encouraging recipients to visit your website, redeem a discount, or participate in a survey. - **Timing**: Send marketing texts at appropriate times, and factor in the timeline of your restaurant’s promotions. Avoid sending messages too early or too late in the day, and consider when your audience is most likely to have their stomachs rumble and their minds drift to thoughts of their next meal. - **Tailor your marketing messaging to your restaurant’s patrons:** Armed with your restaurant’s sales data, craft SMS marketing that reflects your customers’ unique tastes. Does your Chinese restaurant see peak traffic on Christmas Day? Or perhaps your French onion soup becomes the hottest item on the menu once winter strikes? Do you find that the brunch crowd varies dramatically from the dinner crowd? All these insights should heavily influence your restaurant’s SMS content, from layering in vivid details to pinpointing the perfect hook. - **Deploy conversational texting for two-way communication:** Did a restaurant patron just respond negatively to your texted survey? With Voxie’s AI, you can use conversational texting to send personalized, thoughtful responses instead of a generic "thank you for your input." This is just one example of how you can use this SMS feature; [click here to learn about conversational texting](/blog/what-is-conversational-texting/) and how it can advance your restaurant’s marketing. ![How to upgrade your SMS messaging to drive engaged, two-way conversations with customers.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519834/blog/nested-1743519834732.png) Regularly analyze campaign performance metrics, such as open rates and reply rates, to refine your strategy and maximize your restaurant’s SMS marketing efforts. Additionally, gain inspiration by researching your competition: sign up for other restaurants’ SMS marketing to observe the timing and content of their text messages. ## When to Use Text Message Marketing to Maximize Effectiveness ### SMS for Fast Casual Dining - **Use SMS to keep restaurant customers informed about their upcoming orders:** Few things are more frustrating for a customer than expecting their order to be ready at a certain time, only to be misled about the status. SMS is the perfect way to provide a heads-up so restaurant-goers are less aggravated by delays. - **Remind your customers of special perks available in your mobile app:** Send a text message with a link to download your restaurant’s app and offer a first-time discount code, including the opportunity to sign up for a Rewards Program. - **Drive customer loyalty with personalized offers based on purchase history and order preference:** For example, leverage zero-party data collection by asking your customers via SMS about their dietary preferences. Then, leverage the segmentation feature to text restaurant customers who have ordered vegetarian and/or vegan dishes in the past when you have a new plant-based meal on the menu. If there’s a seasonal item on the menu that you’re looking to promote before it’s taken off the menu, you can send a message creating urgency around trying the item before it’s no longer available. - **Ask customers for their feedback, helping to grow your restaurant’s review-count:** Once a customer has signed up for your messaging list and made their first visit to your restaurant, make sure to reach out to inquire about their experience. Better still, you can link users directly to review sites, explaining the importance their feedback has toward your restaurant’s future. If you choose to offer text recipients incentives for their reviews, be mindful of [FTC disclosure guidelines](https://www.ftc.gov/system/files/documents/plain-language/1006a_featuring-online-customer-reviews-508_0.pdf) and the policies (and penalties) of different platforms; for example, Grubhub’s attitude toward incentivized reviews will differ from [Yelp’s](https://biz.yelp.com/support-center/article/What-is-Yelp-s-review-solicitation-penalty). Efforts to leverage SMS to collect restaurant reviews will prove worthwhile. [Nearly nine out of ten](https://www.podium.com/guides/2021-state-of-reviews/) (88%) of consumers worldwide consult reviews when discovering a new business, making the review process a crucial part of your restaurant’s marketing. - **Celebrate SMS subscribers on their birthdays:**  Make sure you have your customers’ birthday information: this is a simple, yet impactful way to drive customer loyalty by inviting them back for a birthday celebration with a discount or complimentary dessert with purchase. And what better way is there to contact customers about delicious freebies than a fun text message? Want more text ideas for fast casual dining? Read [Fresh Marketing Tactics: Quick Service Restaurants (QSR)](/blog/qsr-marketing-tactics/). ### SMS for Sit-down Dining - **Make it easy for your customers to book a table through SMS.** Whether they are new to your subscriber base or a part of a segmented list of customers based on specific demographics (such as age, location, or order history), sending an SMS campaign inviting customers to book a reservation can increase foot traffic at your business. After all, [as stated here](/blog/emerging-sms-trends/), scheduling via SMS is on the rise! This simplifies the process for diners and is an organic way to put your business at the forefront of their minds while making upcoming plans to dine out. _Pro tip:_ the holiday season is approaching, and your customers will likely be making reservations or placing orders for special occasions. Keep them in the loop with deadlines to place orders or reserve a table to avoid complaints from customers. - **Encourage your customers to take advantage of your special deals. Why not send a well-crafted** call to action to book a table during Happy Hour or brunch, along with new updates to the restaurant menu including seasonal offerings? Just make sure to send such marketing texts sparingly to avoid being seen as a nuisance. ### How to Use SMS Marketing for Seasonal Promotions and Special Events Utilizing SMS marketing for seasonal restaurant promotions and special events can significantly increase foot traffic. Here are some strategies to effectively use SMS for these initiatives: - **Announce seasonal menus:** Inform your customers about new and seasonal menu items through text messages. An SMS campaign highlighting limited-time offerings can create urgency and entice customers to visit your restaurant to try these exclusive dishes before they're gone. - **Promote special events:** Whether it's a holiday celebration, live music event, or a tasting night, use SMS to send reminders and exclusive invites to your restaurant’s marketing subscribers. Personalization, such as addressing recipients by their first name or mentioning their most frequented location, can make these invitations feel more special and increase participation rates. - **Offer exclusive discounts:** Reward your loyal customers with special discounts tied to seasonal occasions. For example, send a text offering a discount on their next meal during the holiday season or a free side dish with a Valentine's Day dinner. These personalized offers can boost customer satisfaction and loyalty. - **Request reviews:** After dining, kindly ask customers for their feedback and encourage them to leave reviews. These reviews often play a crucial role in influencing potential guests' decisions, as they provide genuine insights into the quality and service of your establishment. - **Customer behavior campaigns:** Run targeted win-back campaigns to re-engage lapsed customers and encourage them to return, offering incentives like exclusive discounts or personalized offers. Incorporating these strategies can help fast casual and quick service restaurants maximize the effectiveness of their seasonal promotions and special events through thoughtful and timely SMS marketing campaigns. ## How to Integrate SMS into Your Current Restaurant Marketing Strategies for an Omni-channel Approach Integrating SMS with your existing marketing strategies—such as email, social media, in-app notifications, and in-store promotions—can create a cohesive and powerful omni-channel approach that amplifies your marketing efforts. Here's how you can effectively combine these channels: - **Synergize SMS and email campaigns:** Use SMS to complement your restaurant’s email marketing efforts by doubling down on important promotions or reminders. For instance, if you send an email about an upcoming special event or limited-time offer, follow up with a brief text message to reinforce the message and increase the chances it will be seen and acted upon. - **Social media cross-promotion:** Leverage your social media platforms to encourage followers to opt into your SMS list. Use posts, stories, and ads to highlight the benefits of signing up for text alerts, such as exclusive deals and early access to events. - **Enhance in-app notifications:** Integrate in-app notifications with SMS to ensure your messages are seen by users who may have disabled push notifications. For example, if you're promoting a new dish through an in-app notification, you can also send an SMS to remind users to check their app for exclusive discounts and updates. This can create multiple touchpoints, ensuring broader message reach and engagement. - **Amplify in-store promotions:** Encourage customers to opt into your SMS list at the point of sale by promoting it alongside in-store promotions. For example, you can display a QR code at the checkout counter or include information on receipts. Offering an instant discount for signing up can motivate immediate action. By strategically integrating SMS with your existing marketing strategies, you can create a seamless and engaging restaurant patronage experience that spans multiple touchpoints. This not only maximizes the effectiveness of your marketing campaigns but also strengthens customer loyalty. ### Example Omni-channel Marketing Campaign for a Fast Casual Restaurant Congratulations, you just launched a new menu item! Here's how you can utilize an omni-channel approach to drive traffic to your restaurant and ensure a successful launch: **Step one - social media promotion:** Tease the new item on social media platforms like Instagram, Facebook, and Twitter to generate excitement. Use engaging visuals and hashtags to reach a wider audience and encourage followers to share. **Step two** - **email announcement:** Send an email to your subscriber list with a detailed description and mouth-watering images of the new item. Include a special introductory offer or a discount to entice recipients to try it. **Step three - SMS alert:** Notify your marketing subscribers with a quick SMS about the new menu item. Keep the message concise but informative, and include a link to your website or online menu for more details. **Step three - in-store banners:** Promote the new item in your restaurant with eye-catching banners and posters. Place them in high-traffic areas like the entrance, near the counter, and at tables to ensure maximum visibility. **Limited time offer SMS:** Send an exclusive limited-time offer via SMS to create a sense of urgency. Highlight the flavors of the new item and encourage immediate action to take advantage of the special deal. ## Strategies to Measure the Effectiveness of Your SMS Campaigns Tracking the success of your restaurant’s SMS campaigns is crucial to optimizing your marketing efforts and achieving the best possible results. Here are some key points to consider: - **Leverage software to monitor the success of your restaurant marketing:** Manual text message marketing doesn’t allow you to pull any metrics, which makes it challenging to measure effectiveness. Utilize advanced SMS marketing tools to run national campaigns and compare success across various parameters such as: - Message Deliverability: Ensure your messages are reaching recipients' inboxes without getting flagged as spam. - Engagement: Measure how recipients interact with your messages, including response rates and engagement time. - Conversions: Track how many recipients take the desired action, such as making a purchase or signing up for a newsletter. - **Key performance indicators (KPIs):** - Open-rates: The percentage of people who open your messages. - Clickthrough rates: The percentage of recipients who click on links within your messages, revealing the effectiveness of your call-to-action. - Code redemption rates: Track how many recipients use discount codes or promotional offers sent via SMS. - Same-day sales: Measure the immediate impact of your SMS campaigns on sales within the first 24 hours. - Leverage A/B Testing to Uncover Key Drivers of Success. A/B testing is the most effective way to discover what SMS outreach resonates best with your restaurant’s patrons. Depending on your objectives, you might opt for true A/B testing or utilize an SMS group with a control group. So what is A/B testing?True A/B testing compares two variations of a single element (such as message content or send time) without changing any other factors to identify the superior performer. Conversely, a control group enables you to gauge the campaign's impact against a baseline without any intervention. ## Quick Service Restaurant Brands Leveraging SMS Marketing for Real Results ### Starbucks Starbucks effectively uses SMS restaurant marketing within its omni-channel strategy to boost customer engagement and sales. Key tactics include personalized notifications, exclusive offers and discounts for loyalty members, mobile order and pay alerts, event invitations, and brand engagement campaigns. This approach ensures consistent, direct communication with customers, enhancing engagement and fostering brand loyalty. ### Taco Bell Taco Bell successfully uses SMS marketing to strengthen customer connections and drive sales. Key tactics include sending exclusive promotions, announcing new product launches, updating loyalty program members, inviting customers to events, and providing order status updates. These strategies enhance customer engagement and loyalty while increasing restaurant traffic. ### Subway Subway utilizes SMS marketing to directly communicate with customers, delivering timely and relevant information. Key strategies include exclusive discounts, menu updates, loyalty program engagement, event invitations, and order status updates. This approach enhances customer engagement, loyalty, and sales by maintaining personalized and consistent communication. ## Conclusion – Elevate Your Restaurant Marketing with SMS Integrating SMS into your restaurant's marketing strategy provides numerous advantages, including enhanced customer engagement and increased sales. By following these guidelines and harnessing the power of SMS, you can cultivate a more connected and loyal customer base. ![Create highly personalized SMS experiences with Voxie AI text messaging capabilities.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1743519835/blog/nested-1743519835387.png) Utilizing Voxie's comprehensive SMS marketing tools, restaurants can develop a more engaging, personalized, and effective communication strategy, boosting customer loyalty and driving revenue growth. [**LEARN HOW WE BUILT OUR SMS PLATFORM TO BEST SERVE RESTAURANTS**](/industries/restaurants/) We empower franchise restaurant leaders to grow revenue and cut operational costs without increasing their workload through: - Automated Re-engagement: Utilize Voxie AI to reconnect with former customers or leads, effectively guiding them toward a purchase. - Standardized Operational Efficiency: Ensure consistent success across all locations by implementing standardization. [Leverage AI SMS](/blog/transforming-the-customer-journey-with-ai/) to eliminate manual, repetitive tasks. - Never Miss an Opportunity: Guarantee immediate follow-up for every lead with triggered AI SMS, regardless of your location, the time, or the volume of leads. Looking to elevate your restaurant marketing? [Request a demo](/9a289666891043f3839de3c8880055f2) today to experience firsthand the impact SMS can make! --- # Franchise Marketing Strategies That Deliver Proven Results > When done right, franchise marketing can attract new customers, retain existing ones, and ultimately increase revenue. Here’s 10 ways to do just that. - Published: 2024-07-03 - Updated: 2025-11-26 - Category: Best Practices, SMS - Canonical HTML: https://www.voxie.com/blog/franchise-marketing-strategies/ --- For a franchise, brand recognition is the name of the game. Imagine this scenario: you're strolling through a new city and you spot the golden arches on a QSR (quick service restaurant). Instantly, you know what to expect. That's the power of strong branding. Effective franchise marketing helps ensure your brand is consistently recognized, no matter where a branch is located. This consistency fosters trust and attracts customers along with future franchisees. But we know marketing isn't just about getting your name out there; it's about driving sales. When done right, franchise marketing can attract new customers, retain existing ones, and ultimately increase revenue. Whether through promotions, social media campaigns, or local events, a robust marketing strategy can significantly boost your bottom line. ## Understanding the Unique Challenges and Opportunities in Franchise Marketing As you are well aware, a franchise model comes with its own unique set of pros and cons, many of which can be seen as two sides of the same coin. For example, organizations are able to leverage the local knowledge of franchisees and grant them the freedom to manage operations with reduced oversight. However, this also opens the brand up to the risk of inconsistent end-user experiences and messaging from one location to the next. Much of these same pros and cons apply to franchise marketing, meaning that any promotional plan must account for the complexities of this specific business model. ### How to Maximize the Opportunities **Combine National Guidelines with Localized Targeting** One of the biggest advantages of owning a franchise is the ability to leverage national campaigns while also executing local strategies. National campaigns build broad brand recognition, while local campaigns allow franchises to connect more personally with their community. This dual approach can lead to a more loyal and engaged customer base. **Connect with Local Communities to Make an Impact** Local campaigns are not just about sales; they're about building relationships. By participating in local events, sponsoring community activities, or partnering with local businesses, franchisees can engrain themselves into the fabric of their communities. This connection fosters loyalty and repeat business. **Analyze and Scale Successful Franchisee Marketing Strategies** Franchisees can also benefit from each other's successes. When one location discovers a winning marketing strategy, it can be shared and implemented across the entire franchise network. This collaborative learning helps elevate the overall brand, ensuring everyone benefits from collective wisdom. ### How to Overcome Potential Challenges of Marketing via Franchisees **Equip Franchisees With Thorough Marketing Training and Guardrails** While corporate can provide guidelines, the success of local marketing strategies often depends on individual franchisees.  Empowering franchisees with thorough, up-to-date training not only provides added value to your organization but also helps them avoid missteps, whether it’s incorrectly responding to a negative review or understanding the appropriate cadence for marketing outreach. Marketing tools tailored to multi-location business models—[like Voxie’s SMS management platform](/features/)—not only assist with generating and scheduling complex text marketing campaigns, but also helps companies control just how much access franchisees have to various features. **Enforce Legal Compliance Across All Locations** Ensuring compliance with local, state, and federal regulations can be a headache for franchises. From advertising claims to promotional activities, every action must align with legal standards. Clear guidelines and regular audits can help mitigate these risks. **Remove Any Ambiguity Within Your Franchisee Marketing Guidelines** Consistency is key in franchise marketing. However, maintaining an unwavering brand voice across multiple locations can be challenging. In addition to a brand guideline and training, arm franchisees with company-approved media and communications they can use freely. Make sure to stipulate what can and cannot be modified, as well as any general stipulations. **Nurture Two-Way Communication Between the Franchisor and Franchisee** Disillusioned franchisees are more likely to go rogue and deviate from the marketing plan. This could happen for various reasons—perhaps your organization failed to convey the logic behind the strategy, or the franchisee has valid concerns about how the marketing plan applies to their customer base. Regardless, if you maintain easy, regular communication, they’re more likely to raise their concerns about your franchise marketing approach before posting a wayward social post or blowing their budget on a failing radio ad. ## National vs Local Franchise Marketing Campaigns To maximize the effectiveness of your franchise marketing efforts, it's essential to determine which campaigns are best suited for a national rollout by the corporate team and which should be tailored by individual owners to meet local needs. Establishing clear boundaries simplifies marketing campaigns for both franchisors and franchisees, effectively removing the risk of confusion. ### National-Level Campaigns **Brand-Wide Promotions:** Large-scale sales events, product launches, or new service introductions are best managed by the corporate team. These campaigns ensure a unified message and take advantage of broader advertising channels such as national TV, radio, or digital platforms to create widespread awareness. **Seasonal Campaigns:** Marketing efforts tied to holidays or seasons—like back-to-school promotions, holiday sales, or summer specials—are also ideally suited for national implementation. Corporate can create cohesive, eye-catching campaigns that franchisees can mirror, ensuring a consistent brand presence across all locations. **Corporate Social Responsibility (CSR) Initiatives:** If the franchise supports any national charities or engages in large-scale CSR activities, these should be driven by corporate. A unified approach ensures that the franchise's philanthropic efforts are consistent and impactful, reinforcing the brand's image as a responsible corporate citizen. ### Local-Level Campaigns **Community Sponsorships and Events:** Franchisees are best positioned to sponsor local events, support community activities, or engage in neighborhood festivals. These grassroots efforts help build personal connections within the community, fostering loyalty and encouraging repeat business. **Localized Social Media Engagement:** While a national social media presence is crucial, local engagement allows franchisees to interact directly with their specific audience. Responding to local trends, participating in community conversations, and highlighting local events can help build a more personal relationship with customers. **Targeted Local Promotions:** Tailored promotions that cater specifically to the tastes and preferences of the local market can be more effective than a one-size-fits-all approach. Franchisees can offer special discounts, loyalty programs, or local partnerships that resonate better with their community. By striking the right balance between national and local campaigns, franchises can leverage the strengths of both scales, ensuring cohesive brand messaging while also maintaining a personal touch that engages the local customer base. ## 10 Franchise Marketing Strategies with Proven Results Whether you're a new franchisee or an experienced franchisor, having a reliable set of tested and proven tactics can help you avoid a creative slump. That's why we've compiled ten franchise marketing strategies that drive customer engagement, foster brand loyalty, and boost revenue. ### 1. Leverage SMS to Build a Relationship with Customers SMS marketing provides a direct line of communication with your customers—immediate, personal, and effective. In fact, [Gartner](https://www.gartner.com/en/digital-markets/insights/the-future-of-sales-follow-ups-text-messages) and similar studies all suggest branded text open rates are as high as ninety-eight percent! As a relatively new franchise marketing strategy, it remains largely untapped, ensuring your messages are seen rather than lost in an overcrowded email inbox. Text marketing not only facilitates more visibility, but also more interactions. Modern customers demand more than just promotional messages; they crave interaction. SMS facilitates two-way conversations, allowing customers to ask questions, receive answers, and feel more connected to your brand. (We all know how frustrating it can be when a brand talks at you rather than with you.) Franchisees can choose to respond to text-based inquiries manually or leverage tools like Voxie that employ [AI-based conversational intelligence](/conversational-intelligence/). ![With Voxie, you can leverage AI-based conversational intelligence to provide immediate and accurate responses for the best user experience.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709883/blog/nested-1764709882614.png) Just like its older counterpart, email, [SMS can leverage automated drip campaigns](/blog/sms-drip-campaigns/) to keep your audience engaged over time. These are a series of pre-scheduled messages sent at specific intervals. Or, alternatively, action-triggered campaigns, which are based on customer behavior, can be highly effective. For example, sending a discount code after a purchase encourages repeat business. [**Click here to learn more about SMS trends**](/blog/emerging-sms-trends/) you can reflect in your franchise-focused marketing. ### 2. Utilize Local SEO to Attract Nearby Customers Local SEO starts with optimizing your Google My Business (GMB) profile. Work with your franchisees to ensure your business information is accurate and complete. Train them on how to optimally (and continually) update it with new photos, posts, and customer reviews to boost your visibility in local search results. While many franchise organizations let the local branches handle the day-to-day handling of the GMB profile, there should still be national oversight. Another local SEO marketing tactic franchise-based businesses should deploy? Incorporate location-based keywords into your website and online content. Phrases like "best coffee in [city]" or "top-rated gym in [neighborhood]" can help attract local customers searching for these terms. If local SEO is handled at the organizational-level, consider using software designed to update location citations and manage reviews across all locations. This ensures consistency and boosts your local search rankings. ### 3. Leverage Social Media for Brand Awareness and Engagement Creating one central brand account on social media allows for consistent messaging, while local accounts can focus on community-specific content. This dual approach maximizes the franchise’s marketing reach and the ability to engage with your audience on a macro and micro scale. To ensure brand consistency, equip your local account managers with comprehensive policies and clear guidelines. This includes dos and don'ts, brand voice, examples of stellar posts, mistakes to avoid, and response templates for common queries. Providing these resources ensures consistency while allowing for local flavor. ![Pure Barre of Ardmore location based Instagram account to promote local events.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709884/blog/nested-1764709884086.png) _Example:_ [_Pure Barre of Ardmore_](https://www.instagram.com/purebarreardmore) Because, ultimately, social media is the place to showcase your brand's personality while also connecting more deeply with localized audiences. Franchisees should share behind-the-scenes content, customer stories, and fun facts. For example, some franchisees within the Barre network promote their instructors while also sharing organization-wide special offers. Other ideas for franchises to leverage within their social marketing? Spark engagement with your audience through polls, contests, and interactive posts. ### 4. Implement Targeted Email Marketing Campaigns The first rule of marketing is to avoid sending generic, impersonal emails to your entire audience. Effective franchise email marketing hinges on segmentation, making each email feel tailor made. Categorize your list into segments like new customers, regular buyers, and VIPs. Crafting messages tailored to each segment enhances relevance and engagement. Consider segmenting your email list by location, allowing you to deliver targeted promotions and updates specific to each franchise locale. Personalized marketing content significantly boosts engagement and conversion rates. Multi-step nurture campaigns help maintain audience interest over time. Distribute a series of emails that offer value, such as tips, stories, or exclusive deals, mixing franchisee-specific content features with brandwide promotions. Triggered emails, on the other hand, are dispatched based on specific actions—like a confirmation email after scheduling a service, or a discount code for someone who viewed your pricing page but didn't complete a booking. ### 5. Host Local Events Hosting charity events is an excellent way to give back to the community while enhancing brand visibility and nurturing a more intimate relationship with a franchise’s customer base. Partner with local nonprofits and invite customers to participate, fostering goodwill and strengthening community ties. Offer workshops and demonstrations related to your products or services. For instance,[ Lowe's](https://www.lowes.com/diy-projects-and-ideas/workshops) hosts monthly DIY-U workshops where kids can build items like birdhouses and earn a builder award. These events provide value to your customers and highlight your expertise. ![DIY-U by Lowe’s was created to engage their local communities and drive repeat business through free workshops.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709887/blog/nested-1764709886596.png) Collaborate with local schools or businesses for mutual benefit. Sponsor events, offer discounts, or host joint promotions. These partnerships expand your reach and create new opportunities for customer engagement. ### 6. Develop a Strong Content Marketing Strategy Content marketing is all about delivering valuable information to your audience, focusing on how you can enhance their lives rather than what they can do for you. Diversify your franchise content marketing strategy by creating engaging how-to guides, eye-catching instructional videos, and insightful blog posts. This not only positions your brand as an industry leader but also helps you naturally attract customers. Need some inspiration? Check out the success story of[ Massage Heights' blog](https://www.massageheights.com/our-company/blog/). They deliver wellness tips, highlight the benefits of massage therapy, run exciting raffles, and showcase their franchisees. Their content educates and promotes their services all at once, creating a win-win for everyone involved. Informative content not only can help bring visitors to your website via Organic Search, but it can be used by franchisee’s in numerous ways. Franchisees can include the readings in their email marketing, their localized web page, or even use it to maintain an active social media presence. ![Example: Right at Home, Main Line PA writes content to help inform, and provide value to, their community.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709891/blog/nested-1764709890517.png) ### 7. Co-Marketing and Partnerships Co-marketing is a strategic partnership where brands collaborate to leverage each other's strengths for mutual benefit. Unlike co-branding, which involves creating a new product, co-marketing focuses on joint promotional efforts like shared campaigns, co-hosted events, or combined social media initiatives. The goal is to reach a broader audience and improve marketing effectiveness by pooling resources and cross-promoting. For example,[ British Swim School](https://britishswimschool.com/peppa-pig-partnership/) recently partnered with Peppa Pig. This strategy adds a new element to the child's experience while integrating a beloved brand, making it more enjoyable and engaging. While this example demonstrates how franchises can co-market at the national level, consider allowing franchisees to execute similar initiatives on a smaller scale (with explicit approval from the leadership team). For example, [Insomnia Cookies partnered with a beloved Philadelphia-based coffee brand, La Colombe](https://api.insomniacookies.com/news/philly-area-insomnia-cookies-locations-now-serving-phillys-favorite-to-go-draft-lattes) to sell their canned beverages at Philadelphia locations. ![Insomnia Cookies partnered with Philadelphia-based coffee brand, La Colombe to sell their canned coffee at Philadelphia locations.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709893/blog/nested-1764709893003.png) ### 8. PPC Campaigns Pay-per-click (PPC) campaigns on Google Ads involve advertising where you only pay when someone clicks on your ad in search results. They can drive targeted traffic to your website, generate leads, and drive sales, making them a crucial component of your franchise's digital marketing strategy. Social media ads on platforms such as Facebook, Twitter, and Instagram can enhance visibility where your audience spends most of their time. Each platform provides distinct targeting options, so select the one that best aligns with your[ audience demographics](https://sproutsocial.com/insights/new-social-media-demographics/). Running national and location-specific PPC maximizes reach and efficiency by expanding your brand's national presence while engaging local markets. This dual strategy combines broad-spectrum advertising with precise local targeting for a more effective marketing campaign. ### 9. Franchise-focused Influencer Marketing Partnering with influencers can significantly enhance your brand's visibility and credibility. Consider collaborating with both major influencers and smaller, niche influencers on platforms like TikTok or YouTube. Their followers trust their recommendations, which can lead to increased conversion rates. Talk with your franchisees about whether there are local influencers that could sway their specific customer base, making such marketing strategies particularly fruitful. Take, for example, this collaboration between Pot Belly and [Senor Foodie](https://www.instagram.com/senor_foodie/?hl=en), a foodie influencer who primarily focuses on the Phoenix region. ![Example: Senior Foodie partnered with Potbelly to promote a local LTO.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709895/blog/nested-1764709894793.png) ### 10. Customer Loyalty Programs Customer loyalty programs are a powerful franchise marketing strategy. By offering incentives like discounts, exclusive rewards, or early access to new products, franchises can encourage repeat visits and foster loyalty. Digital loyalty programs via mobile apps or websites can streamline the process by automatically tracking points and rewards. This simplifies participation for customers and provides valuable data for personalized marketing. Case studies like Starbucks' Rewards program and Sephora's Beauty Insider show the effectiveness of well-structured loyalty programs in retaining customers and boosting sales. By offering meaningful rewards and maintaining strong engagement, franchises can turn occasional shoppers into loyal brand advocates. ## Building a Franchise Marketing Plan For large franchises, marketing planning should extend about one year ahead. This allows for long-term strategic initiatives, alignment with corporate goals, and addressing any questions or feedback from franchisees. Annual planning sessions can help refine and update the marketing plan based on market conditions, performance metrics, and emerging trends. It's also critical to set quarterly reviews to adjust tactics and ensure the franchise remains agile and responsive to changes. ### Building a successful franchise marketing plan involves several key steps: 1. **Identify Goals and Objectives:** Start by outlining clear, specific goals for your marketing efforts, such as increasing brand awareness, boosting sales, or expanding your customer base. Your objectives should be measurable and time-bound to track progress effectively. 2. **Conduct Market Research:** Understanding your target audience is crucial. Conduct thorough research to identify customer demographics, preferences, and behaviors. Utilize your first-party data, like previous purchase behavior, to help build your ideal customer profile. Enroll the assistance of the franchisees to help identify localized outliers to your general market research. For example, the majority of your suburban audiences may be millennials within a certain income bracket, but locations closer to colleges may report a younger customer base who favors lower priced items. Such insights will help both with the building of your franchise-focused marketing plan and the subsequent analysis. 3. **Create a Budget:** Allocate resources wisely by setting a realistic budget that covers advertising, promotions, events, and other franchise marketing activities. Include a contingency fund for unexpected expenses. 4. **Choose Marketing Channels:** Select the most effective channels to reach your target audience, whether that's social media, email marketing, PPC advertising, content marketing, or traditional media. 5. **Develop a Content Strategy:** Plan your content around your audience's interests and needs. Create a mix of educational, entertaining, and promotional materials to keep your audience engaged and informed. 6. **Share the Marketing Plan and Resources With Franchisees:** Be as thorough as possible about what tactics franchisees must execute to a tee and which strategies allow individualization (such as promoting staff on social media). Be clear on what localized marketing is permissible, setting a clear framework so franchisees can confidently operate within the boundaries. Above all else, ask for feedback! 7. **Implement and Monitor:** Execute your plan and track performance through metrics such as website traffic, conversion rates, and sales figures. If some marketing strategies work well for certain franchisees but not others, work with both the successful and unsuccessful franchisees to pinpoint needed changes. 8. **Manage Franchise Marketing Efforts With a Consistent System:** A centralized marketing calendar is crucial for franchise consistency and coordination. Key tips include using cloud-based tools like Trello or Monday, setting appropriate access permissions, scheduling regular updates, and incorporating a communication hub. These practices ensure aligned marketing strategies and efficient franchise campaign execution. ### Empowering Franchisees for Local Marketing Campaigns Empowering franchisees to conduct their own local marketing campaigns, while aligning with national efforts, is essential for maximizing brand cohesion and local market penetration. Here are some strategies to achieve this: 1. **Create a Brand Guide:** Ensure consistency across all franchise locations by creating a comprehensive brand guide that includes the brand mission and vision, values, logo usage guidelines, color palette, typography, imagery style, and tone of voice. Make clear what can (and can’t) be modified. 2. **Provide Comprehensive Training:** Equip franchisees with the marketing knowledge they need through robust training programs. Include modules on digital marketing, social media management, and local market analysis to ensure they understand the broader marketing strategy and their role within it. 3. **Develop Customizable Marketing Materials:** Create a library of marketing assets that franchisees can tailor to their local needs. This can include templates for flyers, social media graphics, and email campaigns, which maintain brand consistency while allowing for localized messaging. 4. **Offer Marketing Support and Resources:** Supply franchisees with the tools they need to succeed, such as access to marketing platforms, software, and a dedicated support team to assist with their campaigns. Regular webinars and Q&A sessions can also keep them updated on best practices and new marketing initiatives. By implementing these strategies, franchises can empower their franchisees to execute effective local marketing campaigns that support and enhance national efforts. ## Equipping Franchisees and Yourself With the Right Marketing Tools The right marketing tools enable franchisees to streamline their marketing efforts, maintain brand consistency, and efficiently reach their target audience on both a national and local scale. By leveraging these tools, franchisees can optimize their marketing strategies, ensuring cohesive messaging and effective outreach. We compiled a list of 5 essential tools to help franchisees achieve their marketing goals: - **QR Code Marketing Tool: Beaconstac** This tool allows you to create and manage QR codes, enabling easy access to promotional materials and engagement with your audience. - **Franchise Management Software: FranConnect** FranConnect streamlines the operations of your franchise, offering solutions for recruitment, onboarding, and performance management. - **Digital Customer Experience Platform: Birdeye** Enhance customer satisfaction and loyalty with Birdeye, which helps manage reviews, interactions, and feedback across various platforms. - **Social Media Marketing Platform: Sprout Social** Sprout Social simplifies social media management, helping you schedule posts, analyze performance, and engage with your audience across multiple social media channels. - **SMS Marketing Platform: Voxie** Connect with your customers directly through their phones using Voxie’s SMS marketing capabilities. Voxie is the only SMS software designed specifically for franchises and multi-location companies, enabling a single account to cover the entire franchise and its various locations. This framework lets corporate create clear guidelines for franchisees, and empower individual locations to focus on their specific audience and send targeted messages to their unique contacts. See how Voxie can galvanize both [restaurant](/industries/restaurants/) and [retail SMS marketing](/industries/retail-franchise/)! More tips on building a franchise-friendly tech stack, read [Franchise Marketing Software - Top 9 Tools](/blog/top-marketing-tools-for-franchises/). ![How to use unique segments to create highly personalized SMS conversations with Voxie.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto,c_limit/v1764709898/blog/nested-1764709897752.png) ## Conclusion By integrating these strategies and tools, franchisors can foster a robust marketing environment that empowers franchisees while maintaining brand cohesion. From comprehensive training programs to customizable marketing assets and essential software solutions, each element plays a crucial role in the overall success of the franchise system. ### Want to see how SMS marketing can triple customer lifetime value? Voxie empowers multi-location organizations to maximize their text message marketing with ease, thanks to tools that streamline the deployment of messaging strategies across franchise networks. With Voxie, you're not merely adding software to your tech stack; you're partnering with a team of strategic SMS specialists. [Request a demo ->](/request-a-demo) --- # SMS vs. Email: Maximizing Your Customer Journey for Optimal Engagement > Combining the strengths of SMS and email leads to improved reach, enhanced personalization, and higher conversion rates—all essential elements in guiding customers through their journey. - Published: 2024-06-25 - Category: Thought Leadership, Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-vs-email/ --- [Fill out the form](https://www.jotform.com/241724395279163) # SMS vs. Email: Maximizing Your Customer Journey for Optimal Engagement In today's fast-paced digital landscape, nailing the customer journey is more crucial than finding Wi-Fi in a coffee shop. Consumer service brands, quick-service restaurants (QSR), and franchise owners need to leverage all the possible tools at their disposal to nurture engaging experiences that keep customers coming back for more. Leveraging SMS alongside email in an omni-channel approach can supercharge these journeys, making them more personalized, timely, and downright effective. However, finding the winning multi-touch communication flow requires tactically deploying the right message via the right vehicle at the right time. While perfecting omni-channel campaigns takes time and testing, the first step is to better understand the unique advantages offered by SMS vs. email marketing. ## The Impact of Incorporating Text Message Marketing on Your Customer Journey Is there a marketing medium that hits as literally as a buzz or ding in your hand? With SMS, you're sharing the inbox with your customer's closest friends, not drowning in a sea of unread emails. Integrating text message marketing into your customer journey amps up the experience with real-time engagement, [an average open rate of 98%, and the average SMS marketing response rate stands at an impressive 45%](https://www.g2.com/articles/sms-marketing-statistics). Much like email, SMS enables marketers to take customization to the next level with custom messages, creating a more intentional and intimate bond between your business and customers. Leverage first-party data such as a subscriber's name, birthday, purchase history, last purchase date, and preferences to craft meaningful conversation pathways. This convenient approach boosts customer satisfaction, sharpens loyalty, and solidifies those brand relationships. SMS adds a layer of immediacy and personalization that email alone can't provide. While branded emails often rely on polished templates and eye-catching graphics, audiences respond best to text messages that are conversational and, dare we say, less stiff. For this reason, SMS is a particularly fitting communication tool for [restaurants](/industries/restaurants/), [retail](/industries/retail-franchise/), and [service providers](/blog/sms-strategy-for-service-brands/). ### Advantages of SMS Over Email in Driving Your Customer Journey When comparing the differences between email and SMS, it becomes evident that text marketing offers compelling advantages for enhancing your customer journey, including: - **High Open Rates**: With SMS open rates surpassing 90%, it's like sending a message with a built-in curiosity magnet. Your texts are practically guaranteed to be seen, inspiring prompt customer action faster than you can say "click here." In comparison, the [average email open rate is 37%](https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5409-average-industry-rates?lang=en_US). - **Immediate Visibility:** A staggering [90% of consumers respond to a text within 30 minutes](https://www.g2.com/articles/sms-marketing-statistics) of receiving it, making it perfect for those "act now or miss out" moments. Whether it's a flash sale or a last-minute appointment reminder, your message gets there faster than a cat video goes viral. - **Direct and Personal**: Text messages feel like a friendly nudge from a pal, not a corporate monologue. This direct line of communication makes customers feel all warm and fuzzy, boosting their engagement with your brand. - **Higher Engagement Rates**: Thanks to the personal touch of SMS, customers are more likely to respond. It's like the VIP lane of customer communication—quick, effective, and without the spammy detours. [33% of SMS recipients react to CTAs in SMS marketing messages, and 47% of them end up making a purchase](https://www.g2.com/articles/sms-marketing-statistics). - **Cost-Effective**: SMS is a budget-friendly powerhouse that even small businesses can harness without breaking the bank. Because cost is dictated by usage, you're able to be intentional about what you send. - **Automation Capabilities**: With modern SMS platforms, you can set up automation like a pro. Triggers and workflows ensure your messages hit the mark at just the right moment, making you look like a marketing wizard. By harnessing the power of SMS in addition to their existing email marketing, businesses can craft immediate, personal, and impactful customer engagement strategies, boosting satisfaction and building stronger brand loyalty. ### Negatives of Using SMS to Drive Your Customer Journey While SMS offers plenty of benefits, it's crucial to recognize its limitations for a well-rounded customer communication strategy, such as: - **Limited Message Length**: With SMS messages capped at 160 characters, you're often forced to be brief. This restriction can make it tough to provide detailed explanations or elaborate on complex offers. - **Legal Compliance**: SMS marketing is tightly regulated. You need explicit consent from recipients and must offer clear opt-out options. Failing to comply can result in hefty fines and legal headaches. - **Limited Opportunities for Creatives and Calls-to-Action**: Unlike emails that can feature rich media, detailed content, and interactive elements, SMS is limited to text, images, and basic links. This can stifle engagement opportunities and curb creative expression. Keep in mind, SMS is not your own option for mobile messaging. To explore other mediums, read [Types of Messages—SMS, RCS & More—and How to Effectively Leverage Them in Your Marketing. ](/blog/types-of-messages-sms-rcs-and-more/) ### Effective SMS Strategies for Different Stages 1. **Pre-Booking Reminders**: Gentle nudges to complete a form or booking. 2. **Post-Conversion Confirmations**: Instant confirmations to reassure customers. 3. **Service Completion Follow-Ups**: Immediate feedback requests post-service. 4. **Periodic Engagements**: Updates, tips, and offers to keep customers engaged. ## How Does Email Affect the Customer Journeys of Today? If SMS is the new kid on the block, email is the trusty neighbor who lent you crayons in kindergarten. Email is a powerhouse in crafting effective customer journeys, offering unmatched reach, flexibility, and personalization. It’s a versatile medium that can engage customers at every stage—from sparking initial interest and nurturing relationships to driving conversions and providing post-purchase support. To get the most bang for your buck, follow these best practices: - **Segmentation**: Break down your audience into segments based on their behavior, preferences, and demographics. - **Automation**: Leverage automated workflows to send emails at the perfect moments in the customer journey. - **Content Quality**: Craft emails that are not only well-written and visually stunning but also packed with value. ### Benefits of Using Email as a Driver for Your Customer Journey Email continues to be an essential tool for enhancing and streamlining the customer journey. Here are some key advantages of incorporating email as a core element of your customer engagement strategy: - **Rich Content**: Emails can pack a punch with images, videos, and links, turning your message into an interactive experience. - **Cost-Effective**: Email marketing is the budget-friendly superhero, letting you reach a massive audience without emptying your wallet. - **Measurable Results**: Email marketing comes with all the bells and whistles of detailed analytics. Track open rates, click-throughs, and conversions in real-time—it's like having a crystal ball for your campaigns. - **Scalability**: Need to reach more customers? No sweat! Email campaigns can grow with you, scaling up effortlessly. - **Triggered Automation Capabilities**: Modern email platforms are like having a personal assistant that knows exactly when to send your emails. Timely communication? Check. Nurturing leads? Double check. By harnessing the power of email in the customer journey, businesses can craft more meaningful interactions, boost customer satisfaction, and fuel sustained growth. ### Downsides of Using Email to Guide Your Customer Journey While email is a powerful tool to steer the customer journey, it comes with its own set of challenges. Let's explore some potential downsides: - **Saturation and Overload**: Today's inboxes are inundated with emails, making it easy for your message to get lost in the crowd. SMS, on the other hand, is a less saturated medium, ensuring your messages are more likely to be read. - **Deliverability Issues**: Not every email reaches its target. Factors like spam filters, incorrect addresses, and server glitches can cause a chunk of your emails to go undelivered, diluting the impact of your campaigns. - **Privacy Concerns**: With growing awareness about data privacy, customers are becoming more cautious about sharing their email addresses and personal information. Mishandling or misuse of this data can lead to breaches and legal troubles, tarnishing your brand's reputation. By recognizing these downsides, businesses can craft strategies to overcome these hurdles and better understand when to deploy SMS vs. email  to connect with audiences. ### Types of Emails in the Customer Journey Map - Welcome emails - Promotional offers - Abandoned cart reminders - Post-purchase follow-ups - Feedback and surveys - Loyalty program invitations ## Why Use a Hybrid of SMS & Email for an Omni-Channel Approach Mixing up your marketing mediums, like email and SMS, is like creating the perfect recipe for customer engagement. By blending the best of both worlds, businesses can whip up a strategy that hits all the right notes and keeps the audience coming back for more. Here are some key benefits of crafting an outreach strategy based on both SMS and email: - **Wider Reach**: Different customers have different communication styles. Some love the detail in emails, while others prefer the speed of SMS. By offering both, businesses can reach a wider audience. - **Enhanced Engagement**: More channels mean more ways to connect. A well-timed SMS can follow an important email, reinforcing the message and prompting quick action. - **Complementary Strengths**: Email and SMS each bring something unique to the table. Email is great for detailed info and rich media, while SMS shines in its brevity and immediacy. Using both ensures your message is comprehensive and timely. - **Improved Personalization**: More channels mean more data points, allowing businesses to tailor communications more effectively. This personalization boosts customer satisfaction and loyalty. - **Boosted Conversion Rates**: The synergy between email and SMS drives higher conversions. An email can inform about a sale, while a follow-up SMS can create urgency with a limited-time offer reminder. - **Redundancy and Reliability**: Multiple channels ensure your message gets through, even if one method falters (like emails landing in spam). This redundancy boosts reliability. - **Versatile Campaigns**: Multi-channel strategies offer the flexibility to design versatile campaigns that adapt to different customer journey stages. Use email for discovery and awareness, and SMS for actions and confirmations. ### Which Messages Are Best Suited for SMS and Which Are Best Suited for Email? Choosing the right communication medium for each type of message can transform your marketing strategy's effectiveness. Here's a guide to help you decide which messages are best suited for SMS and which for email: **Messages Perfect for SMS:** 1. **Urgent Alerts and Notifications**: Need-to-know info like flash sales, appointment reminders, shipping updates, and service hiccups are made for SMS. The instant ping ensures customers are always in the know. 2. **Short and Simple Updates**: Quick bites like order confirmations, payment nudges, and account notifications love the SMS spotlight. 3. **Promotions and Limited-Time Offers**: Flashy discounts, special deals, and time-sensitive offers are SMS’s BFF. Fast delivery and sky-high open rates make it a go-to for instant action. 4. **Customer Support**: For customer queries and support chats, SMS adds a personal touch that solves problems quickly. 5. **Event Reminders**: Keep your calendar intact with SMS reminders for events, webinars, or appointments—instant reach, timely attendance. **Messages Best Suited for Email:** 1. **Detailed Information**: Emails are the encyclopedias of communication—perfect for newsletters, product updates, educational content, and event invites. When you need to convey rich media and extensive details, email is your go-to. 2. **Onboarding and Welcome Series**: Rolling out the red carpet for new customers? Email is your stage! Send a series of welcome messages, guides, and onboarding materials to make them feel right at home in your ecosystem. 3. **Transactional Messages**: Sure, SMS can handle order confirmations, but for invoices, purchase summaries, and account statements, email is your trusty accountant—ready to deliver all the nitty-gritty details. 4. **Surveys and Feedback Requests**: Got a lot to ask? Email is like a cozy coffee chat—perfect for longer surveys and detailed feedback requests. Your recipients can take their sweet time to respond. 5. **Marketing Campaigns with Rich Media**: When your campaign involves images, videos, infographics, and interactive elements, email is your art gallery. By strategically harnessing the unique strengths of both SMS and email, businesses can forge a robust communication strategy that caters to the diverse preferences and needs of their audience. ## Concluding Thoughts About SMS vs. Email Marketing Leveraging a well-rounded omni-channel strategy can significantly enhance customer engagement and satisfaction. By utilizing emails for detailed and rich content, and SMS for instant and concise communication, businesses can ensure they meet their audience's diverse preferences and needs. Combining the strengths of both mediums leads to improved reach, enhanced personalization, and higher conversion rates—all essential elements in guiding customers through their journey. As privacy concerns and deliverability challenges persist, a balanced approach allows businesses to navigate these hurdles effectively, fostering trust and reliability. As technology progresses, those who adeptly integrate and adapt their communication strategies will continue to thrive, creating meaningful and impactful connections with their customers. ### Actionable Next Steps for Planning an Omni-Channel Customer Journey Strategy That Enfolds Both SMS & Email 1. **Map Out the Customer Journey**: Begin by clearly defining each stage of your customer journey, from awareness to post-purchase interaction. Identify key touchpoints and determine which channels (email, SMS, social media, etc.) are most effective at each stage. Use [customer data and SMS marketing analytics](/blog/quantify-campaign-results/) to understand the typical paths your audience takes and any pain points they encounter along the way. This mapping exercise will provide a visual representation of how customers interact with your brand and highlight opportunities for improved engagement. 2. **Segment and Personalize Communications**: Leverage data to segment your audience based on behavior, preferences, and demographics. Tailor your messaging for each segment to ensure relevance and resonance. Implement personalization techniques such as dynamic content, personalized subject lines, and tailored offers to create a more personalized experience that increases engagement and conversion rates. 3. **Implement Automation**: Invest in marketing automation platforms and integration tools that enable seamless management across multiple channels. Set up automated workflows that trigger appropriate messages at the right time based on customer actions and predefined rules. 4. **Measure Results and Analyze:** Both email and SMS tools (such as Voxie) collect valuable engagement data that can provide new insights into your audience’s preferences. Which subject lines do they prefer? Are they more likely to open a link via SMS or email? Armed with concrete, measurable insights, you can further refine your omni-channel strategy to directly respond to your customers’ specific preferences. Interested in discovering how SMS can triple your customer lifetime value by enhancing the customer journey? Request a Voxie demo to see the significant impact we can make on your business. --- # How to Use SMS for Sparkling Fourth of July Promotions > As the Fourth of July approaches, it’s time to let your brand shine brighter than the fireworks with SMS marketing. - Published: 2024-06-13 - Updated: 2024-07-31 - Category: Best Practices - Canonical HTML: https://www.voxie.com/blog/fourth-of-july-sms-promotions/ --- The Fourth of July is a fireworks show for consumer service brands and quick-service restaurants ([QSRs](/blog/qsr-marketing-tactics/)) to light up customer engagement and boost sales. In 2023, Americans shelled out over $9.5 billion on food alone for their Independence Day feasts. This holiday is a goldmine for marketing, as consumers are on the hunt for festive fun and sizzling deals. Businesses can turn up the heat by offering exclusive deals and time-sensitive offers through text message marketing (also known as SMS), sparking urgency and excitement. By tapping into the patriotic buzz of the holiday, brands can fire up customer engagement and watch their sales skyrocket. ## Understanding the Audience If your Independence Day SMS marketing strategy is closing your eyes and hitting send on a generic message that goes to all of your contacts, we’re going to have to ask you to put your phone, your SMS software, or your carrier pigeon down. The first step to success is understanding your audience. ### Demographic Analysis To nail those Fourth of July text message marketing campaigns, knowing your audience inside out is key. Kick things off by gathering some demographic details—age, gender, and location. You can collect this data through website analytics, surveys, and good ole’ fashioned asking them. (Yes, you can send them a quick text message and ask for their birthday or whether they prefer chicken nuggets or burgers.) With all this knowledge, you’ll decode your audience’s preferences and how to best engage with them. Once you’ve cracked the code, personalize your messages like a pro. Younger folks might love fun, emoji-packed texts, while the parents might prefer a no-nonsense, informative approach. ### Consumer Trends Around the Fourth of July Understanding Fourth of July consumer trends can supercharge your SMS marketing campaigns. Here’s how: 1. **Food and Beverage Frenzy:** As barbecues and picnics take center stage, spending on food and drinks skyrockets! Think grilling essentials like juicy meats, tangy marinades, and fresh produce flying off the shelves. 2. **Patriotic Picks:** Red, white, and blue take over as consumers snap up decorations, apparel, and accessories. Plus, fireworks and sparklers light up the night, with sales booming for those evening celebrations. 3. **Travel and Leisure Boom:** Long weekend getaways are a hit! Hotels, resorts, and recreational spots see a surge in bookings, creating golden opportunities for special deals. By aligning your special offers and marketing’s text message with these Fourth of July trends, you can craft targeted messages that truly resonate and drive engagement. ## Crafting Compelling Messages Ever gotten a text from an unknown number with a generic message that has you downloading reverse phone lookup apps? No…? Just us? Surprisingly, brands often send texts that don’t mention who they are, what they’re offering, or anything specific about the recipient. Let’s put an end to the mystery texts. Here’s how! ### Personalization Use data to personalize your Fourth of July text content. Addressing recipients by name and referencing their past purchases or preferences can skyrocket engagement. Tailor your content to your audience’s unique quirks and interests, and watch as you create a bond that’s more meaningful than their morning coffee. This method not only boosts open and click-through rates but also turns customers into loyal fans for the long haul. **Before:** Hi there! Brand is offering a 5 massage package deal for a limited time only. www.brand.com/bundle **After:** Laura, this bundle was made for massage lovers like you! Brand is offering a 5 massage package for half price until 8/3. You usually book over the phone, should we give you a call? ### Clear Call-to-Actions and Offers Ensure your Fourth of July text messages include a clear call-to-action (CTA). Whether it’s “Visit our store,” “Order now,” or “Claim your discount,” the CTA should be direct and persuasive. Additionally, always mention your company name within the message, so recipients know who it’s from. **Before:** We’re celebrating Fourth of July with a free milkshake with every cheeseburger meal with code FOURTH. **After:** Celebrate Fourth of July at Brand to get a free milkshake with every cheeseburger! Online with the code FOURTH: www.brand.com/order Or show this text in-store: www.brand.com/locations ### Incorporating Fourth of July Themes and Patriotism Incorporate patriotic themes, colors, and symbols into your text messages. Utilize red, white, and blue hues, along with stars and stripes, to evoke a sense of national pride. This helps create a festive atmosphere and connects emotionally with your audience, fostering a sense of unity and shared values. **Before:** Hey Arthur, we’re offering 20% off your next cleaning service. Book now using code CLEAN20 at Brand. Be quick, offer ends on 7/5! 🏠🌟 **After:** Hi Arthur, make your home sparkle like fireworks with our Fourth of July special! Get 20% off your next cleaning service. Book now using code CLEAN20 at Brand. Be quick, offer ends on 7/5! 🏠🌟 ## Maximizing Engagement Ever been to a dinner where the person across the table only talks about themselves? Nothing is more disengaging than someone, whether a person or a brand, talking at you instead of with you. Without a clever Fourth of July text message strategy, your messages start to sound like Charlie Brown’s teacher—a symphony of “womp womp womppp” that no one wants to hear. ### Utilizing Interactive SMS Features Spice up your audience engagement with interactive polls and questions. Picture this: a Fourth of July trivia quiz on your website, with a sweet discount reward and a text message promotion. Poll your audience: What’s the ultimate Fourth of July food—hot dog or hamburger? The winning item is 20% off on Independence Day! Watch them eagerly cast their votes and wait with bated breath for the big reveal. ### Encouraging Feedback and User-Generated Content Encourage your customers to share their experiences and feedback! User-generated content, like photos of their Fourth of July celebrations using your products, can spark engagement and build a vibrant community. You’d be amazed at how user-generated content can hit home, often more than those perfectly polished editorial shots. ### Building a Local Community for a National Franchise Hosting small Fourth of July events across your franchise can spark a community mindset with local audiences. _(And you’ll get to blast “Party in the U.S.A.”—it’s a win-win!)_ Celebrating Independence Day in a fun, engaging way not only brings people together but also creates unforgettable memories linked to your brand. This Fourth of July text message strategy amps up brand loyalty and makes your franchise the star-spangled standout among the competition. ## Integrating Multi-Channel Approach There’s a reason the phrase “there’s no I in team” is a classic—because it’s true! Yes, text message marketing guarantees eyeballs on your message, but without an omni-channel strategy, it isn’t reaching it’s maximum impact. ### Coordinating SMS Campaigns with Other Channels: Fourth of July Mega Sale Imagine a brand launching a Fourth of July Mega Sale. By expertly coordinating SMS, social media, and email marketing, the campaign achieves maximum impact and ensures a consistent, captivating message across all platforms. **1. Teasing the Sale via Social Media:** The excitement starts with a series of teaser posts on social media platforms like Facebook, Instagram, and Twitter, kicking off one week before the sale. These posts feature eye-catching visuals with vibrant red, white, and blue themes, hinting at jaw-dropping discounts and exclusive offers. Captions urge followers to stay tuned and sign up for the newsletter for early access to sale details. **2. Announcing the Sale via Email:** Three days before the sale begins, the brand sends a dazzling email to its subscribers, unveiling the details of the Fourth of July Mega Sale. The email showcases stunning banners adorned with star-spangled designs and a countdown timer to heighten anticipation. Subscribers receive an [exclusive promo code](/blog/text-coupons-ltos-and-promo-code-alerts/) for early access and are encouraged to share the news with friends and family. **3. Driving Urgency via SMS:** On the day the Fourth of July sale kicks off, the brand sends personalized text messages to its customer base. The message greets recipients by name and offers an exclusive discount code valid online or in-store. The SMS includes a direct link to the website, making it effortless for customers to start shopping immediately. **4. Engaging with Followers via Social Media:** Throughout the sale, the brand keeps the momentum alive with real-time updates on social media. They share user-generated content featuring customers celebrating their amazing purchases, run interactive polls, and create stories highlighting the hottest sale items. Engaging hashtags like #FourthOfJulyMegaSale and #StarsAndStripesDeals amplify the campaign’s reach. **5. Sending Reminders via Email and SMS:** As the Fourth of July sale draws to a close, the brand sends reminder emails and SMS messages to instill a sense of urgency. These communications spotlight “last chance” offers and low-stock alerts, urging customers to make their purchases before the sale ends. By seamlessly integrating SMS, social media, and email, the brand captivates customer attention, drives traffic, and skyrockets sales during the Fourth of July Mega Sale campaign. ## Actionable Next Steps for Your Fourth of July Text Strategy **1. Create a Detailed Campaign Calendar:** Start by mapping out all the key dates and tasks for your Fourth of July campaign. This includes brainstorming creative ideas, designing visuals, scheduling social media posts, drafting emails, and planning SMS messages. Having a clear timeline helps ensure that every aspect of your campaign runs smoothly and is well-coordinated. For more tips, read [Summer SMS Marketing Campaign Ideas.](/blog/summer-sms-marketing-campaign-ideas/) **2. Segment and Personalize Your Audience:** Use data analytics to segment your customer base and tailor your messages accordingly. Personalize [your SMS and email communications](/blog/sms-vs-email/) by addressing customers by name, offering exclusive discounts, and highlighting products or services they are most likely to enjoy. This targeted approach increases the relevance and effectiveness of your campaign. **3. Challenge Yourself with a National Campaign that Includes Local Flair for Personalization:** Elevate your Fourth of July strategy by launching a nationwide campaign that also highlights local flavors and traditions. Incorporate regional-specific offerings, spotlighting community events, or driving traffic into their local store. Remember, the blend of a grand, unified message with localized touches can significantly amplify the success of your campaign. ## Wrapping Up with a Bang! As the Fourth of July approaches, it’s time to let your brand shine brighter than the fireworks. Implement these strategies to engage your audience, foster a sense of community, and drive sales like never before. Remember, it’s not just about creating a campaign—it’s about crafting unforgettable experiences that will make your customers feel like they are part of something special. **Need help making the most of your SMS strategy? Request a demo!** For other ideas on how to make the most of the holidays, check out [Father's Day SMS Marketing Strategies for Franchises](/blog/fathers-day-sms-strategies/) and [How to Use SMS Marketing for Valentine’s Day](/blog/use-sms-marketing-for-valentines-day/) . --- # Father’s Day SMS Marketing Strategies for Franchises > Leverage Father’s Day to boost customer engagement, increase sales, and strengthen your brand’s relationship with your audience. - Published: 2024-06-05 - Updated: 2024-07-31 - Category: SMS - Canonical HTML: https://www.voxie.com/blog/fathers-day-sms-strategies/ --- Leverage Father’s Day to boost customer engagement, increase sales, and strengthen your brand’s relationship with your audience. SMS marketing provides a direct and personal channel to your customers, making it an ideal medium for your Father’s Day messaging and promotions. With the right strategy, you can leverage this occasion to boost customer engagement, increase sales, and strengthen your brand’s relationship with your audience. ## National vs. Local SMS Campaigns for Father’s Day Regardless of whether it’s Father’s Day or just your average Tuesday, mastering the balance between national and local SMS campaigns is key for franchises and multi-location businesses. Curious about what should go out nationally and what should be left to the franchisee? Here’s how to decide! ### National SMS Campaigns - Benefits: Consistency in branding, cost-efficiency in executing large-scale Father’s Day campaigns, and a unified marketing message. - Content: Nationwide promotions, brand messages, and overarching themes that apply to all locations. SMS Example: “Nationwide Father’s Day Sale! Visit any [Franchise Name] location and enjoy 25% off all services. Offer valid June 15-21. Celebrate Dad with us! 🎉“ ### Local Campaigns - Benefits: Personalization to local tastes and preferences, direct engagement with community, and flexibility in Father’s Day marketing offers. - Content: Local events, region-specific promotions, and store-specific specials. SMS Example: “Hey [City] Dads! Join us at [Franchise Location] for a special Father’s Day brunch. Free dessert for every dad! Reserve now: [Local Link] 🥞“ ## Cracking the Code: Who’s Your Audience? Before you dive into the nitty-gritty of crafting an SMS campaign, let’s get to know the Father’s Day crowd a bit better. The typical shopper for this holiday is often on the hunt for: - Practical gifts: Think tools, gadgets, and other manly must-haves. - Experiences: Whether it’s dining out, adventure trips, or any fun family activity. - Personalized gifts: Customized goodies that scream, “I put thought into this!” However, not all audiences prioritize the same thing—some consumers will naturally be drawn toward discounts, while others seek out premium upgrades. Therefore, do your due diligence to conduct market research on what motivates your customers and tailor your Father’s Day marketing messages and specials accordingly. Plus, you can take this one step further by consulting with franchisees and regional teams to better understand any location-specific variances amongst customers. For example, stores near college campuses may be more likely to serve young adults buying lower-priced gifts for their dads while suburban locations may serve more wives seeking to treat their husbands. Even if you choose to offer the same special discount across all stores, you can craft the message of your Father’s Day SMS marketing to emphasize different benefits. So, gear your SMS marketing campaign towards these key interests to hit the bullseye with your audience. ### Analyzing Demographics and Buying Behavior - Age Groups: Most Father’s Day shoppers fall in the 25-54 age bracket, with many women buying for their dads or husbands. Talk about multi-tasking! - Spending Habits: These shoppers love splurging on experiences and top-notch items, especially when deals are fleeting and exclusive. - Decision Drivers: Convenience, a personal touch, and bang for their buck are what drive this crowd. Because who doesn’t love a good deal with a side of ease? ## Crafting the Father’s Day SMS Campaign Creating an engaging SMS campaign for Father’s Day involves more than just sending out a generic message. Here are actionable tips to ensure your campaign stands out: ### Tips for Creating Engaging SMS Campaigns **1. Personalize Your Message:** - Use the recipient’s name. - Tailor the message to align with past purchasing behavior if possible. Example: “Hey [Name], give Dad the gift of his favorite burger at [Franchise Name] this Father’s Day! Enjoy a juicy 20% off—just flash this SMS at checkout. Because nothing says ‘I love you’ like a burger! 🍔📱” **2. Create a Sense of Urgency:** - Highlight limited-time offers. - Use phrases like “Offer ends soon!” or “Exclusive for today only.” Example: “Forgot to snag a gift for Dad? No worries! Get 15% off all services TODAY at [Franchise Name] with code DAD15. Because even last-minute love counts! 🎁” **3. Include a Clear Call-to-Action (CTA):** - Direct the customer on what to do next. - Ensure the CTA is easy to follow and actionable. Example: “Let Dad kick back this Father’s Day—[Franchise Name] has the lawn covered! Book now and give him the gift of relaxation: [Link]” **4. Leverage Multimedia:** - Incorporate images, GIFs, or video links to make your message more engaging. - MMS can be more impactful than plain text. Example: “Check out this special Father’s Day message from our crew at [Franchise Name] and snag a free dessert with any purchase! [Link] 📹🍨“ ### Timing and Cadence: Optimal for Father’s Day SMS Campaigns Choosing the right timing and frequency for your Father’s Day SMS campaigns can significantly influence their effectiveness. Here are some tactics to ensure your messages are well-received and drive action: **1. Pre-Holiday Reminders:** - Timing: For large sales or pre-booked services, your schedule campaign about two weeks before Father’s Day. - Cadence: Send an initial “save the date” message to build anticipation. - Example: “Father’s Day is around the corner! Get a sneak peek of the exclusive offers from [Franchise Name]: [LINK] 🎉 Stay tuned!” **2. Peak Shopping Days:** - Timing: Ramp up your messages during peak shopping days, typically the weekend before Father’s Day. - Cadence: Increase frequency to 2-3 messages throughout the week leading up to the holiday to keep your brand top of mind. - Example: “Last-minute gifts? We’ve got you covered! Enjoy 20% off all services at [Franchise Name]. Valid through June 18. 🛠️” **3. Critical Last-Minute Push:** - Timing: Send urgent reminders 1-2 days before Father’s Day for last-minute shoppers. - Cadence: Send 1-2 messages emphasizing urgency and last-minute specials. - Example: “Only 1 day left! Get Dad the perfect gift with 15% off at [Franchise Name]. Hurry, offer ends tomorrow! ⏳” **4. To** [**promote restaurant specials via SMS**](/blog/restaurant-sms-marketing/)**:** - Timing: Send out the first marketing text message 7-10 days before Father’s Day and a follow-up toward the end of the previous week. Remember to turn-off SMS campaigns for any locations in which they’re completely booked. - Cadence: 2-3 messages is appropriate. - Example: “🌟 Treat Dad to an unforgettable dining experience this Father's Day at [Insert Restaurant]! 🍽️ Enjoy a free glass of wine or drink with every dinner entree! 🎉 Call 555-1234 or book online at [link] to reserve your table. By strategically planning your Father’s Day SMS campaign’s timing and cadence, you can maximize engagement, drive sales, and create lasting customer relationships. ## Examples of Successful Father’s Day Text Messages for Service Brands and QSRs To provide inspiration, here are a few examples of successful Father’s Day campaigns: **1. Service Brands:** - Spa Franchise: “Treat Dad to a day of relaxation. Book a Father’s Day spa package at [Spa Name] and get 30% off. Call [Phone Number] to book now!” - Auto Service: “Happy Father’s Day! Get Dad’s car summer-ready with a free oil change at [Auto Service Name]. Offer valid June 15-21. First come, first served!” **2. Quick Service Restaurants:** - Burger Chain: “Celebrate Dad with a meal at [Burger Chain]. Buy one burger, get one free this Father’s Day. Show this message at checkout!” - Pizza Franchise: “Father’s Day Pizza Party! Order any large pizza and get a medium one free. Use code DAD at [Pizza Franchise Name].” ## Bonus Tips Perfecting Father’s Day Marketing Messaging Whether you choose to promote Father’s Day offers via SMS campaigns or another medium, you can’t go wrong if you consider the following: - **Learn from past Father’s Day marketing efforts -** Review analytics to identify which promotions or messaging resonated most with your audience. Incorporate successful elements into this year’s campaign while innovating with new ideas to keep your approach fresh and engaging. Use customer feedback to fine-tune your strategies and ensure each interaction exceeds expectations. - **A/B test calls-to-action and incentives** - Why not try variations like "Reserve Dad's table now" versus "Book your Father's Day celebration today" to see which drives more engagement? Or perhaps experiment with different discount levels or exclusive offers to optimize your text message marketing. The more you test, the more data you’ll gather to improve both future Father’s Day SMS campaigns and promotional strategies on the whole. - **Deploy an omnichannel strategy to diversify mediums** - Every year, marketers discover innovative new ways to engage customers, moving far beyond traditional options like print and TV ads. It's not only important to explore the [range of marketing strategies available to franchises](/blog/franchise-marketing-strategies/) and multi-location businesses but also to consider how these strategies can complement each other. - **Embrace humor in your Father’s Day messaging** - Dad’s aren’t the only ones who can appreciate a good, non-offensive joke. Perhaps humorously suggest that an engraved wallet is the perfect way to become Dad’s favorite child, or that a restaurant gift card can help Dad “leave the grilling to the pros.” Father’s Day should be upbeat, and so should your marketing messaging! - **Leverage Father’s Day to grow your email and SMS lists** - Growing your marketing subscriber list is a year-round effort, but why not launch a campaign specific to Father’s Day? For example, you can modify your website’s pop-up wording to remind people that signing-up will grant them 15% off their next purchase... just in time for Father’s Day. You can even host a raffle for new subscribers in which the winner gets a fantastic Father’s Day prize. **Keep summertime SMS best practices in mind** - People like to shake up their regular routines in summer, meaning that you may need to do the same. This could mean sending texts at different times or shifting the kinds of deals you offer. For more tips, read [Summer SMS Marketing Campaign Ideas.](/blog/summer-sms-marketing-campaign-ideas/) ## Conclusion Father’s Day is the perfect excuse for franchises and multi-location businesses to charm their audience in style. Know your crowd, whip up some engaging SMS campaigns, and juggle national and local efforts like a pro to craft a Father’s Day campaign that reels in traffic and pumps up sales. Don’t let this chance to make Father’s Day epic for your customers (and your bottom line) slip by. Follow these strategies, and watch your engagement and conversions skyrocket. **Ready to elevate your SMS marketing game?** [**Request a demo here.**](/request-a-demo) For more holiday-themed ideas, read our guides to [How to Use SMS Marketing for Valentine’s Day](/blog/use-sms-marketing-for-valentines-day/) and [How to Use SMS for Sparkling Fourth of July Promotions](/blog/fourth-of-july-sms-promotions/) . --- # Strategies Proven to Transform Your Customer Journey with AI and SMS > In this article, we cover the evolution of SMS for multi-location businesses, top strategies with AI, and how to optimize the customer journey. - Published: 2024-05-30 - Category: Thought Leadership, SMS - Canonical HTML: https://www.voxie.com/blog/transforming-the-customer-journey-with-ai/ --- [Fill out the form](https://www.jotform.com/241485561269161) SMS has come a long way since the days of dramatically flipping open our hot pink Motorola Razr phones and painstakingly multi-tapping to type a single letter. Back then, text messaging was a novelty, and every message sent felt like a labor of love. Fast forward to today, and text messaging has become a game-changer for businesses, revolutionizing how they communicate with leads and customers. The era of on-shift managers manually texting leads and customers is over. Now, Artificial Intelligence (AI) takes center stage, streamlining communication and maximizing impact like never before. ## The Evolving Landscape of Business Text Messaging AI is revolutionizing SMS communications, bringing in unparalleled levels of automation and intelligence. AI-driven conversations are game-changers, providing instant, 24/7 responses to customer inquiries. From answering common questions to guiding customers through the sales process, these automations handle a wide range of interactions, freeing up human resources for more complex tasks. In essence, AI takes traditional, manual SMS communication methods and transforms them into a sleek, efficient, and highly targeted strategy. This not only skyrockets engagement rates but also builds stronger customer relationships. With this technological advancement, businesses stay ahead of the curve, delivering timely and relevant messages effortlessly. ### Nurture Leads Effortlessly With conversational AI SMS, ensure every lead gets an instant follow-up, no matter where you are, what time it is, or how many leads you're juggling. Harness the power of AI to spark two-way conversations that reflect your brand's unique voice, driving more conversions. Automated messages are tailored to each person's preferences and behaviors, creating a personalized experience that builds stronger connections on a large scale. For example, when a lead fills out a form but hasn’t made a purchase or scheduled a service, the Voxie AI concierge kicks off a friendly, engaging chat. It answers their questions and nudges them towards completing their purchase. This strategy not only elevates the customer experience but also significantly boosts conversion rates. ### Boost Customer Engagement Creating an optimized customer experience has never been easier. Need quick issue resolution? An AI concierge is at your service, providing immediate responses and eliminating the frustration of waiting. (Even though we all love hearing elevator music on a call for 30 minutes while we're in a support queue.) Minor issues are swiftly handled by the AI concierge, while complex problems are seamlessly escalated to your team with all the necessary details. This journey not only alleviates operational time for your team, but creates a user experience that builds trust withy our brand. On top of that, you can send timely and relevant messages that truly connect with your audience. Keep customers in the loop about upcoming sales, new product releases, and even celebrate their birthdays or anniversaries. Imagine crafting conversation paths that offer your customers highly curated experiences—all without the manual effort. ### Gather Valuable Zero-Party Data In today's data-driven world, understanding your customers is crucial. And who better to provide this insight than the customers themselves? Conversational AI creates a seamless experience by asking questions naturally during interactions, extracting valuable data for personalization. These insights help refine your strategies to deliver exactly what your customers want. When customers receive tailored messages, engagement soars. Personalized SMS campaigns lead to higher open and response rates, increased loyalty, and better conversion rates. Personalization powered by zero-party data turns generic messaging into meaningful interactions, fostering deeper connections and driving better business outcomes. ### Craft Impactful Marketing Messages Crafting the perfect marketing message is an art that blends creativity, precision, and a deep understanding of your audience. With AI, you can not only analyze vast amounts of data and trends but also generate messages that are impactful, targeted, and perfectly tailored to your audience. It's like having a writer in your back pocket, ready to assist at any moment. Just tell the Marketing Assistant what kind of message you want to send, and it will deliver an output that aligns seamlessly with your brand voice and tone. ## Dive into the Future with Voxie Curious to learn more about how you can leverage AI in your business text messaging strategy? Dive into our Voxie AI Strategy Guide and discover the full potential of AI-driven communication. Whether you’re looking to nurture leads, boost customer engagement, gather valuable data, or craft impactful marketing messages, our guide will provide you with the insights and tools you need to succeed. --- # How to Use SMS Marketing to Maximize on Memorial Day > In this blog, we’ll dive into why SMS marketing on Memorial Day can make a serious impact and how to make the most of the holiday. - Published: 2024-05-22 - Category: Best Practices, SMS - Canonical HTML: https://www.voxie.com/blog/how-to-use-sms-marketing-to-maximize-on-memorial-day/ --- # How to Use SMS Marketing to Maximize on Memorial Day Memorial Day is not just a day for BBQs and beach trips; it's a time to honor and remember those who have sacrificed their lives for our country. But it's also a prime opportunity to jazz up your SMS marketing and connect with your audience in a memorable way! In this blog, we’ll dive into why SMS marketing on Memorial Day can make a serious impact and how to make the most of the holiday. ## Planning Your Memorial Day SMS Campaign To maximize the effectiveness of a Memorial Day campaign, having a solid plan is essential. First, determine your promotion's nature, as this will influence your approach. Consider whether it’s a flash sale, a special event, or a unique offer your audience needs to know about in advance. For example, if you are a QSR planning a one-day sale, it may be most effective to send an SMS blast on the morning of the event. This ensures your brand stays top of mind when the offer is active, prompting immediate action from your customers. The immediacy of SMS can drive foot traffic and online orders quickly, capitalizing on the urgency of the sale. Conversely, service brands aiming to secure bookings over Memorial Day weekend might find it beneficial to inform their audience well in advance. This could involve a combination of email marketing, social media teasers, and possibly direct mail to ensure potential customers have ample time to book or plan their visits. By creating anticipation, you can fill your appointment slots or event registrations ahead of time. Additionally, remember the significance of Memorial Day. It's important to pay tribute to veterans with a message that is both heartfelt and succinct. Following this acknowledgment, you can introduce your exclusive Memorial Day deal, tying the promotional aspect to the day's commemoration. By blending thoughtful tribute with strategic marketing, you honor the spirit of Memorial Day and engage your audience meaningfully to drive results. ## What Makes Memorial Day Marketing Messaging Successful? Crafting the perfect Memorial Day SMS involves writing engaging and compelling messages that capture the essence of the holiday. Personalization tactics, such as addressing recipients by name and referencing past interactions, can significantly improve engagement. Additionally, including call-to-actions that resonate with the Memorial Day theme, such as encouraging recipients to honor veterans or participate in local events, can make your messages more impactful and meaningful. ### Best Practices to Consider 1. **Respect the Day's Significance**: Kick off your message by honoring Memorial Day's importance. A heartfelt tribute to veterans shows your audience that you genuinely value the day's meaning. 2. **Personalization**: Use first names and reference past interactions with your brand. Personalized messages not only grab attention but also build loyalty. 3. **Clear and Compelling CTAs**: Make your calls-to-action stand out and irresistible. Whether it's a limited-time offer, an exclusive event, or encouraging community involvement, a strong CTA will drive engagement. 4. **Timing**: Timing is everything in SMS marketing. Plan your messages strategically; a morning message for a one-day sale or early notifications for events requiring planning can make all the difference. 5. **Multi-Channel Integration**: Boost your SMS campaign by syncing it with other channels like email, social media, and direct mail. This ensures a cohesive campaign that reaches and engages a broader audience. ### Best Times to Send Memorial Day SMS Messages Timing is everything in SMS marketing, especially during holidays like Memorial Day. To maximize your impact, consider the benefits of these prime times for sending out your Memorial Day messages: 1. **Early Morning (8:00 AM - 10:00 AM):** Capture your audience's attention before their day gets busy. Perfect for holiday sale reminders or event updates! 2. **Midday (12:00 PM - 2:00 PM):** Hit them during lunch breaks when they're likely to check their phones. Ideal for promoting special offers or last-minute deals. 3. **Early Evening (5:00 PM - 7:00 PM):** Reach your audience as they wind down for the day. This is a great time for engaging with promotional content. 4. **Day Before the Holiday:** Give your recipients a heads-up about your offers or events, allowing them to plan their holiday activities and shopping. By timing your SMS messages strategically, you can boost your open rates and engagement, making the most of your Memorial Day promotions. ### Free Images to Use in Your Text Message Marketing ![Free Memorial Day Celebration Gif](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389826141.gif) [Download Image](https://asset.cloudinary.com/dsztk6f59/91d33697a9b1c282917ee57fc3c13b53) ![Happy Memorial Day - Remember and Honor Gif](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389828/blog/nested-1742389827883.gif) [Download Image](https://asset.cloudinary.com/dsztk6f59/91abecfa1ac0ed53d216d8d6109839ca) ## Successful Memorial Day Marketing Campaigns Several consumer services brands have successfully leveraged Memorial Day to create impactful marketing campaigns that resonate with their audience while honoring the day's significance. Here are a few examples: ### 1. Marriott International Marriott International has often utilized Memorial Day as an opportunity to drive bookings through special promotions. Their campaigns typically feature heartfelt messages honoring veterans, combined with exclusive discounts for stays over the holiday weekend. - Red, White, and Pool Memorial Day Party – They bring the community to them by hosting events that engage both hotel guests and locals. - Memorial Day Getaway – Marriott offers special deals for the holiday weekend by including free food and beverage offerings as well as room discounts. ### 2. Taco Bell Taco Bell uses creative and engaging Memorial Day campaigns to drive customer engagement and increase sales. They often introduce new products or limited-time offers during the holiday. - **Patriotic Menu Items**: Introducing themed menu items such as red, white, and blue slushies or special nacho platters. - **Buy One, Get One Free Promos**: Encouraging customers to visit with friends or family, enhancing the communal aspect of Memorial Day. ### 3. Enterprise Rent-A-Car Enterprise Rent-A-Car uses Memorial Day for strategic promotions aimed at increasing bookings for holiday travel. Their campaigns typically feature special rates and discounts tailored to this long weekend. - Road Trip Specials – Reduced prices on car rentals for weekend trips, making it easier for families to travel and enjoy the extended holiday. - Honoring Heroes Discount – Offering additional discounts specifically for veterans and military personnel, reinforcing their commitment to honoring the spirit of Memorial Day. ### 4. McDonald's McDonald's leverages Memorial Day to emphasize their connection to local communities and honor veterans. Their campaigns often feature limited-time menu items and special offers that draw in crowds during the holiday weekend. - **Veterans Appreciation Day**: Offering free meals to veterans and active military personnel, showing gratitude for their service. - **Memorial Day Weekend Specials**: Discounts on popular menu items and combo deals to attract families and holiday travelers. ## Analyzing and Optimizing Your Campaign After the holiday, it's crucial to review your SMS campaign's performance to improve future efforts. Key steps include revisiting KPIs, analyzing engagement metrics, segment performance, gathering customer feedback, assessing A/B testing results, and comparing against industry benchmarks. This will help you understand your campaign's success and refine your strategies moving forward. ## Conclusion Memorial Day is not just an opportunity for celebration and remembrance, but also a chance to connect with your audience in a meaningful and engaging way. By incorporating thoughtful SMS marketing strategies, timely communications, and multi-channel integration, your brand can make a lasting impression. So go ahead and sparkle this Memorial Day with campaigns that resonate, offer value, and throw in some patriotic flair! Remember, the best marketing efforts come from the heart—so honor the day, appreciate your customers, and let the festivities begin. --- # Spark by Go Studio Demo Day 2024: Revolutionizing Customer Engagement with AI > Understand the real world impact of AI on customer engagement. - Published: 2024-05-20 - Category: Consumer Services - Canonical HTML: https://www.voxie.com/blog/spark-by-go-studio-2024/ --- Spark by Go Studio is an inspiring and educational event series spotlighting innovation and the real-world applications of emerging technology. The first session of 2024 kicked off with an electrifying focus on the impact of AI. We were thrilled that Voxie was chosen as one of the top five Atlanta startups to showcase a demo on how AI SMS is revolutionizing revenue generation for our customers! Check out the video to see our CEO, Adam Waid, and Director of Solutions Engineering, Tim Hitcher, in action! Or dive into the exciting details below. [Watch on YouTube](https://www.youtube.com/watch?v=NQJkmhzkb2c) ## The Voxie Story Voxie is an Atlanta-based AI SMS platform designed to transform the way franchise consumer service brands and national quick service restaurants (QSRs) connect with their customers. Unlike traditional methods that rely heavily on discount coupons, Voxie leverages AI to create meaningful conversations that drive revenue and reduce operational costs. ![Adam Waid, Voxie CEO, and Tim Hitchner, Director of Solutions Engineering at Voxie, lead an AI presentation in Atlanta. ](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389826071.jpg) Our mission is to deliver two key benefits to our customers: cutting operational costs and boosting revenue. A prime example of how we achieve this is our AI concierge, which empowers brands to reach these goals with remarkable efficiency. ### The AI Concierge in Action: A Daycare Success Story A Voxie customer is a national daycare service provider with hundreds of locations across the U.S. Their main goal is to drive enrollment and expand their waitlist, which can be quite time-consuming due to the many questions about instructor credentials, teacher-student ratios, meal types, and costs. Choosing a daycare for your child is a big decision and rightfully so! Usually, the on-site staff handles these inquiries while also managing other responsibilities. With roughly 400 locations, this daycare faced with nearly 2 million questions from potential customers even before scheduling tours or enrolling kids. They needed a way to handle all these inquiries without overwhelming their busy staff. That's where the Voxie AI concierge came in. We implemented two types of AI concierges for them: - The Sales Concierge, acting as a sales assistant that engages leads and drives conversions - The Support Concierge, which automates customer inquiries on their text line In just a few weeks, they managed to cut their response time to inbound inquiries by 40%. The sales concierge was always on hand to answer questions, freeing up the staff to focus on their main tasks. Leads who interacted with the sales concierge were more likely to book tours, leading to more enrollments. Plus, the staff who usually answered prospect and customer questions could now spend more time with the kids, boosting overall service quality. ![An example of AI Concierge sending a re-engagement conversation to a prospect in the voice of the customer, a daycare center, and guiding them toward conversion.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389828/blog/nested-1742389828207.png) Our AI concierge communicates like a human employee, initiating conversations with a warm and personalized touch. For instance, "Hi Tom, this is Emily from ABC daycare. I saw you're interested in enrolling your little one, Maya, at our location." Such warm, personalized interactions, combined with accurate and timely responses, lead to higher engagement and conversion rates. ### The Takeaway Through AI-driven conversations, Voxie has transformed customer engagement for brands. By implementing AI concierge, businesses can save time, increase efficiency, and enhance customer satisfaction. This daycare example is just one of many success stories demonstrating how Voxie helps brands reimagine and revolutionize their interactions with customers. In a world where customer engagement is key to success, Voxie is leading the charge, making AI accessible and impactful for businesses of all sizes. Want to see how it works? [Request a demo today.](/cb6a84003cfb4431b41887e886b2312d) ![Adam Waid, Voxie CEO, and Tim Hitchner, Director of Solutions Engineering at Voxie, in Atlanta.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389830/blog/nested-1742389829493.jpg) ![Spark Demo Day presentation by Adam Waid and Tim Hitchner.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389832/blog/nested-1742389831879.jpg) ![Tim Hitcher leads a conversation on the impact of AI on customer experience.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389834/blog/nested-1742389834313.jpg) ![A real-world example of AI Concierge, led by Tim Hitchner.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389836/blog/nested-1742389836372.jpg) ![Adam Waid and Tim Hitchner concluding the presentation on AI in the customer journey.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389839/blog/nested-1742389838540.jpg) ![Adam Waid and Tim Hitchner prior to the Spark Demo Day presentation.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389841/blog/nested-1742389841162.jpg) --- # The Ultimate Guide to SMS Strategy for Service Brands > Everything you need to know about SMS marketing for franchise service brands. - Published: 2024-05-15 - Category: Consumer Services, Best Practices - Canonical HTML: https://www.voxie.com/blog/sms-strategy-for-service-brands/ --- **In the digital wild west, old-school marketing channels are riding off into the sunset, making way for the new sheriff in town: SMS marketing.** Why yell into the void when you can appear directly into your audience’s pockets? For franchise service brands, it’s like having a direct line to your customer’s hearts (and phones). Tailored texts? Check. Instant updates? You bet. This isn’t just marketing; it’s a personal invitation to the brand party, delivered right where you want it. Now that we’ve established the why, buckle up as we dial into the how of mastering your franchise’s SMS strategy to keep your customers engaged and your service unforgettable. But first, let’s take a quick run through the numbers. ## Why SMS Marketing is Key for Franchise Service Brands In the competitive market of franchise service brands, standing out and keeping that direct line to customers is like holding a golden ticket – crucial and a little magical. Imagine this: you need two rooms steam cleaned, so you search for nearby cleaners. You find 4 options: regional and national franchises, and a local business. You contact 3 companies. They all race to respond first, as being quick is key. (The early bird gets the worm. If you ain’t first, you’re last. If there are so many sayings, then it must be true.) But it’s not just speed that matters, it’s quality too. Compare an automated email saying “hello [first name], we’ll get in touch soon” with a personalized text from the local company about your unique request. What an effective service brand does is marry speed and personalization to make your prospect feel that care and consideration while also being the first to cross the finish line. But how? Don’t worry, we’ll let you in on the secret. SMS marketing is the digital age’s unsung hero, offering unique advantages over traditional marketing. - **High open rates:** SMS boasts an impressive 98% open rate, ensuring your messages aren’t just delivered—they’re seen. - **Tangible connection:** When your message reaches your customers’ phones, it captures their full attention. A ding or vibration, and there it is—your message, right in their hands, holding their undivided focus. - **Personalized communication:** Leveraging zero-party data collection for through conversational AI allows for messages that resonate personally with each recipient, strengthening connections. - **Boosts customer engagement and loyalty:** SMS engages customers directly, increasing participation in promotions, loyalty, and sales through special offers and reminders. It’s a powerful tool to get ahead in marketing, with only 39% of brands harnessing SMS’s potential. For franchise service brands, SMS marketing not only enhances communication but also builds strong customer relationships and drives revenue. ## The Power of Text Marketing Enhanced Customer Experience Through Personalization and Timeliness In SMS marketing, personalization and speed are key! Picture sending messages that directly connect with each customer’s preferences, previous buys, and behavior. If your lead came from a web form, use the information they provided (like the service type they want or their preferred service date) in your initial outreach. Using SMS automation turns every interaction into a personalized chat making messages feel custom-made. Plus, the instant nature of SMS lets you send urgent updates or appointment reminders quickly, elevating customer service. ### Operational Efficiency and Cost-Effectiveness Implementing an SMS strategy streamlines operations and significantly cuts manual work for service brands: - **Automated Appointment Reminders and Confirmations:** Send appointment reminders and confirmations automatically, saving staff time and reducing no-shows. - **Feedback Collection:** Boost your reviews by letting service techs send out review requests right on the spot after they finish a job, while the positive experience is fresh on their minds. - **Personalized Marketing Campaigns:** Launch targeted marketing campaigns using customer data to reach the right audience with relevant offers, simplifying segmentation. - **Customer Service Inquiries:** Automate responses to common questions, allowing staff to focus on complex issues. - **Event Notifications:** Quickly share news about events or promotions, reaching a wide audience without needing individual calls or emails. Leveraging SMS marketing is not just a strategy but a necessity for boosting engagement, loyalty, and revenue for franchise service brands. ### SMS Marketing as a Top Revenue-Generating Channel SMS campaigns often yield a higher ROI compared to other channels. For example, a Voxie client reported 45% more same-day purchases from SMS than email and 57% more than push notifications. SMS marketing can pack a punch with these key metrics: Boosting Customer Lifetime Value (LTV) - Increasing Revenue with - Targeted Promotions - Enhancing Retention Rates ### Lead Nurture and the Customer Journey Automated, personalized SMS chats are key to nurturing leads from the very first hello. Imagine this: a potential customer fills out a form and immediately gets a personalized message that speaks directly to their needs. This quick, tailored reply makes them feel seen and enhances their experience right off the bat. It’s all about making decisions easier and boosting the customer experience with timely, relevant, and friendly messages that make every interaction feel more personal than just business. This approach greatly increases customer happiness and loyalty, turning first-time leads into happy repeat customers. ## Crafting an Effective SMS Marketing Strategy No doubt about it, SMS is powerful, but its magic really comes alive with the right strategy. It makes sure your messaging hits the mark, flows seamlessly, and really engages your audience, pushing you closer to smashing those business goals. ### Steps Building Your SMS Marketing Strategy from Scratch **Know Your Audience** Deeply understand your customers’ likes, dislikes, habits, and preferred communication channels. This ensures your messages are perfectly tailored and personalized. If you don’t have a deep understanding of your audience now, don’t panic! Collect insights through customer interviews, persona development, and building (real human-to-human) relationships with your most impactful customers. **Define Your Goals** Clearly state your aims for your SMS campaigns—whether it’s [boosting flash sales](/blog/sms-flash-sale-promotions/), promoting a new service, or improving customer engagement. Having clear  objectives helps guide your strategy and measure success. **Secure Consent** Always get explicit approval from customers before sending SMS messages. It’s not just a legal requirement; it builds trust with your audience. **Develop Engaging Messages** Make your SMS content short, impactful, and valuable. Aim to make each message prompt an action, whether it’s an exclusive deal, special  invite, or important info. Fuel your creativity with our guide [9 Creative Marketing Text Message (SMS) Ideas & Examples](/blog/creative-sms-marketing-campaign-ideas/). **Embrace Automation** Use automated messaging for appointments, confirmations, and feedback to improve efficiency and keep communication consistent. **Analyze and Optimize** Track your SMS campaigns’ performance using metrics like open rates, conversion rates, and revenue. Use these insights to improve your strategy for better results. **Adhere to Regulations** Ensure you comply with all SMS marketing laws, including [TCPA and state regulations](/blog/tcpa-compliance-checklist-sms/), to protect your brand and respect customer privacy. Compliance is crucial for respectful engagement. **Coordinate with Other Channels** Boost your SMS marketing by integrating it with other channels like email, social media, and your website. This creates a unified and engaging customer experience across platforms. Once your SMS marketing strategy is fully developed and ready to launch, the exciting part starts! ## What You Need to Know: Best Practices in SMS Marketing Successfully implementing SMS marketing requires adherence to a set of best practices that ensure campaigns are both effective and compliant. ### Compliance and Legal Considerations Every successful SMS marketing campaign must adhere to TCPA legal standards, including obtaining subscriber consent (with Voxie’s help) and providing an opt-out option in the initial message. Respecting “quiet hours” by not texting before 8 am or after 9 pm in the subscriber’s time zone is crucial. Marketing messages are texts sent without customer initiation; however, replies and transactional messages are exempt and can be sent at any time. _Using Voxie? We’ve integrated this functionality to make compliance easy._ ### Utilizing SMS for Customer Service and Support SMS transforms customer service, enabling two-way chats for quick question answering, issue resolution, and personalized support. This instant connection significantly enhances the customer experience, turning casual shoppers into loyal fans. Additionally, SMS acts as a secret weapon for gathering valuable feedback, surveys, and engaging conversations from customers. These insights are crucial for refining marketing strategies and product offerings for the future. By making sure they’re on the right side of the law, nailing the perfect timing and frequency for messages, and leveraging SMS for top-notch customer service, brands can forge deeper and more meaningful connections with their customers. ## The Power of Tech and Tools Implementing a successful SMS marketing strategy goes beyond understanding effective messaging; it requires the [right tools and tech support](/blog/top-marketing-tools-for-franchises/). ### Choosing the Right SMS Marketing Platform Selecting the right SMS marketing platform is pivotal for franchises aiming to execute their marketing campaigns efficiently. A suitable platform should give corporate the ability to ensure that all franchise locations are sending messages that align with company branding and are compliant with SMS regulations. ### Automation and AI in SMS Marketing Automation and AI have turned SMS marketing into a mind-reading act, delivering messages so personalized, timely, and spot-on, you’d think your phone knows you better than your best friend. Thanks to automation tools, marketers can now easily schedule massive messaging campaigns, organize contacts into specific groups, and send out messages triggered by certain customer actions or events. Unlike emails that can feel like shouting into the void, AI in SMS makes chatting with leads more engaging. It helps create deeper conversations, answering questions and guiding users smoothly through the conversion funnel, all while boosting revenue generation. Core SMS Platform Capabilities: - Audience segmentation - Triggered, multi-message campaigns - Automated lead nurture capabilities - Customer journey optimization - Two-way communication - SMS blasts - Time-zone sending capabilities - Deep [SMS Marketing analytics](/blog/quantify-campaign-results/) ## Common Challenges and How to Overcome Them ### Overcoming Common Barriers to SMS Marketing Adoption A key barrier to SMS marketing, and its superpower, is how intimate and guarded phone numbers are. To counter this, franchises need to highlight the benefits of SMS sign-ups, like exclusive deals, important news, or early product access. Being clear about the frequency and type of messages can also ease worries and boost opt-ins. _(Spoiler alert: the easiest way to bring users into your SMS subscriber list is to require a phone number in your lead form.)_ ### Managing Opt-in and Opt-out Processes Efficiently Efficient management of opt-in and opt-out processes is key to keeping subscribers happy and legally compliant. Franchises should simplify opting into SMS marketing by providing various sign-up options like websites, in-store signs, QR codes, and social media. The opt-out process should be easy and immediate to foster trust and avoid legal problems. Automated systems can streamline these processes, ensuring  customer preferences are quickly and accurately handled. ### Maintaining a Unified Brand Presence Across All Franchise Locations Maintaining brand consistency across franchises can be tough. To tackle this, franchises need to set clear brand guidelines and messaging templates for all locations. Using a centralized platform like Voxie helps ensure uniform messaging, legal adherence, and compliance monitoring across all locations. By adopting these strategies, [franchises can navigate SMS marketing challenges](/blog/sms-marketing-playbook-for-franchise/), resulting in campaigns that enhance customer engagement and loyalty, all while ensuring compliance and preserving brand integrity. ## Voxie: Built for Franchises **Voxie stands out as an SMS marketing platform designed with the unique needs of franchises in mind.** It simplifies the complexities of managing multiple locations by offering centralized control with the ability to customize campaigns for local markets. Voxie harnesses the power of AI to provide actionable insights, automate personalized communication, and optimize engagement strategies. Its intuitive interface ensures ease of adoption, while adherence to compliance and security standards makes it a reliable choice for franchises. With Voxie, franchises have a powerful ally to elevate their SMS marketing efforts, drive measurable results, and build customer loyalty. It’s not just about sending messages; it’s about building a vibrant community and sparking meaningful conversations that fuel growth and forge unbreakable customer bonds. Ready to turbocharge your SMS strategy and see undeniable results? [Request a demo](/request-a-demo/). --- # Voxie x The Learning Experience > Late last month, some members of The Voxie Team attended a conference for one of our clients, The Learning Experience. - Published: 2024-04-03 - Category: Company News - Canonical HTML: https://www.voxie.com/blog/voxie-works-with-the-learning-experience/ --- The Learning Experience, which is an early education company, was founded in 2002 by the Weissman family, who have been developing childcare brands for more than 40 years. Since their start, they have established hundreds of centers across the globe. The Weissman family prides themselves in having a unique approach for childcare: one that drives learning and development through the eyes of a child. According to their [website](https://thelearningexperience.com/centers/), each TLE center is built “To foster an environment where early childhood education feels comfortable, safe and fun—and encourages a young child’s natural curiosity and creativity.” They even have “age-appropriate educational toys and equipment hand-selected by our team of early education experts, and two age-appropriate playgrounds: one designed for toddlers and one for preschoolers.” We’ve had the pleasure of helping The Learning Experience reach their mission of providing innovative care. Melissa Duerr, one of our Enterprise Customer Success Managers at Voxie, was able to attend the conference to learn more about The Learning Experiences’ current strides in the education space, and how they use Voxie to encompass all SMS marketing efforts. The organization also uses Voxie for lead generation, including ways to reach out to prospective parents with students who may be interested in enrolling in The Learning Experiences’ various childcare centers. _“Voxie has been a phenomenal partner for The Learning Experience. We did an easy integration with them to pull our contacts from our CRM into Voxie and that has been a huge time saver for our 300+ centers using Voxie,”_ Christian, TLE’s Director of Marketing explains. “Additionally, thanks to Voxie, we have created better sales and communication habits with our leads, customers, and team members! The platform is super easy to use and the service we have gotten from the Voxie team has been the best.” During the conference, The Learning Experience’sExecutive Vice President (EVP) of Technology, Josh Kulberg, led a general session about the current state of TLE, as well as what they envision for the future of the company, where he highlighted how their partnership with Voxie is a big part of that future. _“The Learning Experience’s core integration with Voxie is going to be instrumental to the success of their lead conversions as well as their ability to keep in constant communication with their teachers and parents,”_ Melissa explained. A case study that is currently being worked on by the Voxie team shows that the average Learning Experience center that uses Voxie has an average of three more students per class than locations that do not use Voxie. Need help setting your SMS campaigns up for success? Get [in touch](/request-a-demo/) with the Voxie team today! ![The TLE group went out for an exciting night on a tour of Mardi Gras World soaking up the history of Mardi Gras in New Orleans](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389825967.jpg) ![Brad Wahl, Chief Brand Officer takes a minute during cocktail hour to chat with Melissa Duerr, our Enterprise CSM](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389827/blog/nested-1742389827343.jpg) ![TLE centers of New Jersey love using Voxie and stop by the booth to share their experiences and snap a quick photo](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389829/blog/nested-1742389828648.jpg) ![Marketing rock stars, Sharla Sookdeo, Assistant VP of Marketing and Christian Manzano, Marketing Director at TLE stop to pose with Melissa during the welcoming ceremonies](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389830/blog/nested-1742389829981.jpg) ![Everyone gathers for the general sessions in the grand ballroom](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389831/blog/nested-1742389831209.jpg) ![Howard Curtis, Chief Growth Officer, a huge advocate for Voxie within TLE stops to visit the booth during cocktail hour](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389833/blog/nested-1742389832477.jpg) --- # Drive QSR Loyalty Directly from SMS > Overcoming app fatigue doesn’t need to be difficult when you implement SMS. Here’s everything you need to know. - Published: 2024-03-28 - Category: Restaurant, Best Practices - Canonical HTML: https://www.voxie.com/blog/qsr-loyalty-tips/ --- When it comes to customer retention for quick-service restaurants (QSRs), the ability to stand out amid fierce competition is crucial for sustained success. In 2024, QSRs are increasingly turning to innovative strategies like automated SMS programs to bolster customer loyalty, drive sign-ups, and ultimately increase revenue. There’s a symbiotic relationship between SMS and your loyalty program. How often do you look at the value of SMS from that lens? Let’s dive into this relationship and see how SMS can serve as a catalyst to help your QSR brand grow both revenue & customer loyalty! ![Voxie_Graphics_%2817%29.png](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389826/blog/nested-1742389826320.png) ## The Power of SMS Marketing in QSRs SMS marketing is a potent marketing tool for QSR brands. With unparalleled open rates and exceptional engagement levels, it's an invaluable channel for reaching customers in real-time with personalized offers and promotions. One Voxie customer, a nationally recognized QSR brand, recently began incorporating **Winback** campaigns into their SMS strategy, a simple yet effective strategy for maximizing offer redemptions and customer engagement. The strategy? Send a $3 off coupon _only to customers who have not purchased in 90+ days_. The campaign drove over 10,000 orders, resulting in a whopping 24x ROI. Voxie believes brands should be taking this approach one step further. In addition to texting customers based on their _past_ purchase behaviors, use SMS to understand what each customer’s _current_ preferences are, and segment your audience based on those responses. The Voxie platform was purpose-built to help brands extract zero-party data from conversations at scale. The result? Your brand forges a deeper connection with consumers and is equipped with a wealth of data to help you send more effective Campaigns. Every day we experience heightened consumer expectations, so QSRs that invest in robust loyalty initiatives stand poised to reap substantial rewards in terms of revenue and market share. ## Complementing your Loyalty Program with SMS It’s no secret that a well-designed loyalty program can play a critical role in customer retention, driving repeat business, and increasing customer lifetime value (CLV). But how do you use SMS to complement your loyalty program in a way that _increases participation_, without becoming _just another channel_ to push your loyalty promotions through? (I’m looking at you, Brand who simultaneously sends an email, SMS, and in-app Push notification about the same promotion to all your subscribers) Most customers have their app notifications turned off. When you’re sending push notifications about your latest deals, they’re not getting as much visibility as you think. SMS is a great way to get around this. SMS is a low-friction entry point for a consumer to receive communications from your brand - Voxie makes this even easier through integrations that [enable automated opt-in strategie](/blog/enhance-customer-engagement/)s. When you integrate your loyalty program with your SMS program, you’ll immediately unlock highly effective, differentiated messaging strategies for your SMS audience (ex: “Sign up for our loyalty program to get X offer, enter here: [link]” versus “Loyalty members only: Get $2 off your next order by…. [link]”) With Voxie, we take this a step further by using Playbooks by placing your SMS subscribers who _aren’t_ enrolled in your loyalty program in a journey to help educate them on the benefits of joining: double point days? loyalty member-only exclusive offers? milestone rewards? Now we’re using SMS to turn casual customers (some of whom just signed up for SMS to get your initial offer 😏) into loyalty members, greatly increasing that customer’s lifetime value! Once an SMS subscriber enrolls in loyalty, the messaging strategy shifts - how can they get the most out of your program? what milestones are they close to hitting? Voxie can help you implement SMS strategies that complement, and grow, your loyalty program. If you’re ready to learn more, we’d love to [talk to you](/request-a-demo/)! Some additional examples… - Minimize or even close the disabled notification gap with text: - 50 points away from the next reward/tier - That's just 1 more purchase! - You unlocked a free X, or you have enough points to redeem the X offer. - Drive in-app purchases - rather than ordering through a 3rd party ordering service like Uber Eats, cutting out the middle man, driving sales back directly to your brands, and improving your margins. ## Which QSR Brands are Driving Revenue with SMS and Loyalty Programs? ![An exercise prompt graphic inviting readers to spend a few minutes reflecting on their shopping habits with Quick Service Restaurant brands, the mediums they use for shopping, their decision-making process, and the influence of loyalty programs on their choices.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389828/blog/nested-1742389828021.png) Across the QSR landscape, numerous brands have harnessed the synergistic potential of SMS automation and loyalty programs to drive revenue growth and enhance customer satisfaction. The strategic integration of SMS messaging with loyalty initiatives yields tangible results such as increased foot traffic, higher order values, and enhanced brand loyalty. This moment underscores the transformative impact of SMS automation in augmenting the effectiveness of loyalty programs and driving sustainable revenue growth, your choice is whether or not you want to be a part of it. ## Best Practices for SMS Automation in QSR Loyalty Programs Integrating SMS automation into Quick-Service Restaurant (QSR) loyalty programs requires a thoughtful strategy based on industry best practices and consideration of TCPA compliance requirements. Once regulatory requirements are met, several additional factors merit attention: **Prioritizing Personalization**: Emphasize personalization to deliver messages that are relevant and engaging. Tailoring content to individual preferences enhances the effectiveness of communication. **Defining Desired Outcomes:** Clearly define your objectives. Whether it's encouraging repeat purchases, boosting online ordering, expanding subscriber base, or fostering customer loyalty, understanding your loyalty goals is crucial. **Budget Allocation**: Determine your budget and consider factors such as offer value and the number of recipients. A well-defined budget ensures effective resource allocation and maximizes ROI. **Audience Segmentation**: Identify your target audience for the loyalty program. While you may invite all customers to participate, segmenting them into smaller categories allows for tailored messaging and more effective engagement. Adopting a customer-centric approach and leveraging SMS automation as a central element of their loyalty initiatives, QSRs can forge deeper connections with patrons and drive sustainable revenue growth over time. **For more best practices, read** [**How To Market Your Restaurant with SMS**](/blog/restaurant-sms-marketing/)**.** ![A visual featuring three SMS marketing message examples aimed at enhancing customer loyalty, including a double points offer, a reward for social media engagement, and a special deal on meals with a free dessert promotion.](https://res.cloudinary.com/dsztk6f59/image/upload/w_635,f_auto/v1742389830/blog/nested-1742389829596.png) The QSR landscape will continue to evolve… there’s no stopping it. So the integration of SMS automation with loyalty programs is emerging as a linchpin for success when driving revenue and fostering customer loyalty. By embracing SMS as a powerful conduit for engagement and interaction, QSRs can unlock new avenues for growth, deepen relationships with their audience, and solidify their position as industry leaders. As the digital revolution reshapes consumer expectations and preferences, [QSRs that leverage SMS automation](/blog/qsr-marketing-tactics) to its fullest potential stand poised to thrive in an increasingly competitive marketplace. --- # How Text Conversations Boost Sales for QSR Brands > SMS marketing boosts sales and engagement by sending personalized offers and updates, appealing to 75% of users who check phones quickly. - Published: 2024-03-27 - Category: Best Practices, Restaurant - Canonical HTML: https://www.voxie.com/blog/how-text-conversations-boost-qsr-sales/ --- SMS marketing has been proven to be an impactful way for brands to communicate with their customers, regardless of what industry they are in. Like we’ve discussed in [previous blog posts](/blog/restaurant-sms-marketing/), 75% of American cell phone users are much more likely to check their phones within the first five minutes of receiving a notification, compared to just 19% of email users. Additionally, according to [research](https://adtheorent.com/news/press-release/adtheorents-dining-trends-report-examines-role-of-mobile-in-the-dining-journey-visitation-drivers-as-well-as-payment-menu-and-ai-trends) done by The AdTheorent/Harris Poll Consumer Survey, 70% of US customers “rely on their mobile devices during food purchasing from fast-food and casual restaurants.” With so many consumers relying on interacting with their favorite brands through text messages, it’s practically a no-brainer for brands to integrate SMS into their marketing efforts. ## Below are some ways that SMS conversations between brands and their customers can boost sales for QSR brands: The same [research](https://adtheorent.com/news/press-release/adtheorents-dining-trends-report-examines-role-of-mobile-in-the-dining-journey-visitation-drivers-as-well-as-payment-menu-and-ai-trends) conducted by The AdTheorent/Harris Poll Consumer Survey found that the majority of consumers would be more likely to visit a quick service restaurant if they received personalized content based on: 1) Past orders (70%) and 2) Their location (66%). Thanks to SMS marketing capabilities, tailoring content to be personalized by past orders and location is possible! Thanks to the segmentation feature, brands can reach out to customers based on their previous order history to remind them of current offers they may be interested in. You can also do this for diet-specific orders, like vegetarian and/or vegan dishes. QSR that have different locations can also send custom offers based on their customers’ location. ```text Hi ! Did you know that we have a brand new veggie burger on the menu? Tap the link below to place your order. We’ll see you soon! ``` Once you have created a new campaign that caters to these personalized preferences, make sure to keep the conversation going and follow-up after an order has been placed with questions about their experience or encourage them to leave a review on your website. ```text Thanks, ! Your order is confirmed and will be ready at