Voxie at the 2024 Sonic National Convention: Immersed in Sonic’s Unmatched Culture
Voxie was thrilled to attend and sponsor the 2024 Sonic National Convention for the first time! From the moment we arrived, we were fully immersed in the dynamic Sonic Drive-In culture. The passion of the franchisees, whether operating a single location or managing larger territories, was palpable. Meeting the President of Sonic and the leadership team further reinforced the brand’s unwavering commitment to innovation and excellence.
Over the past few years, Sonic has undergone a remarkable transformation, introducing cutting-edge technology, refreshing their brand identity, redesigning their restaurants, and adding unique menu items. Ryan Dickerson (CMO of Sonic) spoke about how the LIVE FREE EAT SONIC creative platform is more than a marketing campaign, but a true reset of brand identity and introduction to the Live Free lifestyle. Their vision for the future, as shared at the convention, is nothing short of inspiring, filled with exciting plans to elevate customer experience even further.
A conference highlight was Stuart Brown (VP of Inspire Foundation) discussing Inspire Brands’ commitment to making a positive impact through the Inspire Foundation. In 2023, Sonic contributed $2.7 million to classrooms across the U.S. via its Limeades for Learning initiative, which supports local public education by donating a portion of drink sales, benefiting teachers and students nationwide.
At Voxie, we’re proud to be Sonic’s corporate SMS partner. Together, we’ve seen exceptional results through personalized limited-time offer (LTO) campaigns, driving engagement and loyalty across Sonic’s customer base.
Voxie’s efficient onboarding made it easy for us to navigate SMS marketing and demonstrates how well they know our industry.
– Ryan Dickerson, CMO of Sonic
This convention marks just the beginning of what’s possible for Sonic’s SMS marketing strategy and has only highlighted the incredible growth at Sonic. We’re looking forward to teaming up on event #2 at the upcoming Spark event!
