SMS marketing can be orchestrated by a number of different teams in your organization. Most commonly, it is managed by an internal marketing resource, often the same who oversees email and other forms of direct marketing. For franchises, some of the SMS crafting and distribution is handled by the franchisees, ideally using centralized platforms like Voxie.
However, that doesn’t mean that an outside perspective, like an SMS marketing agency or consultant, can’t provide value.
Ways SMS Marketing Agencies and Consultants Can Drive Strategies
Lessening the Learning Curve
The main advantage of working with an SMS marketing consultant or agency is their ability to help your campaigns hit the ground running. Drawing on their experience, they can guide you around common pitfalls and save you valuable time by steering you away from tactics that have already been proven ineffective.
This is especially true if your consulting resource is a part of the platform development. Premium-level SMS platforms like Voxie commonly partner clients with Customer Success managers. These specialists not only train brand teams on maximizing the platform’s capabilities but also provide ongoing support with performance analysis and strategic planning.
Analyzing and Refining Approaches
SMS platforms like Voxie make reporting swift and intuitive. However, there will always be value in human analysis that turns SMS marketing analytics into observations, and observations into action plans. Having a designated resource—like an SMS marketing consultant—to handle such responsibilities takes the burden off your internal team to handle the more time-consuming aspects of analysis, instead focusing on the concluding takeaways and next steps.
Sharing Lessons Learned From Outside Experience
Your internal marketing team is living and breathing your brand, and your brand alone. While there is plenty of upside to them knowing your voice and practices forwards and backwards, an agency can bring something that they lack: outside perspective.
This means more than “fresh eyes.” An agency who works on multiple SMS accounts can provide observations accumulated across campaigns outside of your own to provide helpful insights. For example, let’s say your coupon redemption rate nose-dived when comparing June to the previous month. Sure, you may have theories that seasonality is a factor, but your SMS marketing agency can share insights into whether other companies within your industry had similar performance or not, further verifying or contradicting hypotheses.
Handling Regular Campaign Maintenance Needs
Platforms like Voxie simplify the automation of various SMS management tasks. For instance, features such as the Quick Blast AI Message Assistant can generate brand-consistent messages tailored to specific objectives. Still, human oversight remains essential. An experienced SMS marketing consultant or agency can handle these responsibilities for your internal team, ensuring each task is carried out with the focused attention it deserves.
Voxie—We Combine Software With Designated Customer Success Managers
Voxie, a franchise-focused SMS software, is used by companies both with and without dedicated SMS marketing teams. Our Customer Success managers support clients beyond initial setup and custom integrations; regular check-ins provide opportunities not only to answer questions about the platform, but also to review data and strategize scalable solutions.
While we may not be as hands-on as an SMS marketing agency or an in-house resource, we act as consultants—offering external, industry-informed perspectives to help marketing teams maximize campaign results.
Learn how Voxie sets you up for success
A lot of platforms leave you to figure things out on your own. We take a different approach. Our Customer Success team doesn’t just answer questions—we proactively review your data, spot opportunities, and help you avoid the mistakes we’ve seen other brands make. You get consulting expertise without the agency price tag.
- Maggie Hoel, Customer Success Manager
Examples of SMS Consultants and Marketing Agencies
Stimulate
Direct-to-consumer marketing teams that are stretched thin will find great value in Stimulate’s “done-for-you” approach. They create end-to-end programs that span acquisition, copywriting conversion, and retention, all driven by designated Creative Directors and Retention Managers.
They have a solid track record of direct marketing success, as shown with this case study; they successful grew Silver Mirror’s SMS and email revenue by 247% in less than 90 days. Tactics that helped achieve such results included tactically collecting relevant customer details for future personalization, improving messaging, and evolving automated flows.
Avenue Z
Avenue Z offers a broad host of marketing services, spanning from Media Relations to Creative to SMS and Email. Their team handles both acquisition and lifecycle messaging, blending creative content with rigorous A/B testing to ensure every campaign is optimized for engagement and ROI.
The agency’s impact is highlighted in the Saranghae case study, where Avenue Z implemented advanced segmentation and automation to help the beauty brand generate more than $2.4 million in attributable revenue. Brands working with Avenue Z benefit from a blend of strategic expertise, technical know-how, and transparent reporting that transforms retention channels into major revenue drivers.
Doe Media
DOE Media is a performance-focused agency that strives to incorporate strong data analysis into every aspect of its marketing, including SMS and omnichannel retention strategies. Their approach integrates creative execution, advanced segmentation, and custom automation flows—tailored to each client’s customer journey—to maximize both sales and engagement.
The Pure Green case study showcases DOE Media’s ability to deliver rapid, meaningful results; by revamping messaging tactics and leveraging data-backed automation, they helped the juice brand increase online orders and customer retention.
Inflow
Inflow offers SMS marketing services as part of its broader digital strategy work for ecommerce, healthcare, lead generation, and travel brands. Their team helps clients develop subscriber lists, craft tailored messaging, and automate campaign flows to increase engagement and drive conversions.
Wired Messenger
Wired Messenger delivers SMS consulting for SaaS, eCommerce, and cannabis brands as part of a broader suite of digital services. They focus on building subscriber lists, executing personalized, targeted messaging, and integrating SMS campaigns with existing digital channels.
The team emphasizes compliance, deliverability, and performance reporting, ensuring campaigns reach the right audiences and produce measurable results. Wired Messenger’s experience in regulated industries and dynamic markets makes them a strong choice for brands looking for tailored, effective SMS consulting.
Questions to Ask When Vetting Marketing Agencies or Consultants
Regardless of whether you’re interviewing an agency to champion your SMS specifically or your broader marketing efforts, do your due diligence by confirming:
- Who specifically will be working on your account?
- How many other accounts do the individuals work on?
- What work will—and will not—be a part of the scope?
- Do you handle MMS creative and website creative?
- What specific experience does your team have in our industry or with similar brands?
- How often will we meet for check-ins, and who attends those meetings?
- What is your process for developing strategy and creative concepts?
- How do you handle compliance, privacy, and opt-in/opt-out management?
- What is your approach to ongoing optimization and testing?
- How do you ensure transparency in billing and campaign expenses?
Additional Resources to Inform Your SMS Marketing
- Types of Messages—SMS, RCS & More - Learn the differences between major mobile message types—SMS, MMS, RCS, and push notifications—including the strengths, limitations, and best use cases for each in modern marketing.
- How to Run a High-Impact Text-to-Win Sweepstakes - Execute “text-to-win” sweepstakes campaigns with confidence. This guide details best practices and tips for brands to maximize engagement and compliance when running SMS-based contests.
- Strategies to Maximize Text Coupons, LTOs, + Promo Code Alert ROI - This article explores how businesses can effectively use text coupons, limited-time offers, and promo code alerts via SMS to boost customer engagement, drive sales, and track campaign performance.