Franchise marketing veteran to lead brand strategy as Voxie releases new features—Intelligent Inbox and Budget Optimizer—poised to change how franchises communicate.
ATLANTA, April 14, 2026 — Voxie, the text messaging platform purpose-built for franchises, today announced the appointment of Marci Kleinsasser, CFE as Vice President of Marketing.
"Marci's franchise knowledge is second to none, and she pairs it with serious marketing expertise," said Adam Waid, CEO of Voxie. "She understands franchise systems and the challenges of scale. That's why the industry listens when she speaks. 2025 and 2026 have marked the rollout of major product features like the Intelligent Inbox and Budget Optimizer, and we couldn’t have found a better champion to help bring them to market.”
Kleinsasser brings 30 years in franchising. Most recently, she led franchise development for Home Franchise Concepts' 10-brand, 2,400-territory portfolio, consistently exceeding growth goals. She has held leadership roles at Handyman Connection, PuroClean, Coverall, and Benihana. Entrepreneur named her a Top 50 Franchise CMO Gamechanger.
"I've sat in the franchisor seat and felt the pressure to prove ROI at every turn. That's exactly why I said yes to Voxie,” said Kleinsasser. This team is solving problems I've watched brands struggle with for years. There's real innovation happening here, and I'm excited to help write the next chapter."
About Voxie
Voxie is the only text messaging platform that caters to franchise needs, trusted by brands including Sonic Drive-In, Jersey Mike's, Edible Arrangements, and The Learning Experience. Powered by in-depth franchise expertise and Voxie Intelligence, the platform helps multi-location brands drive revenue and franchisee engagement while enforcing brand guidelines at scale. Voxie is headquartered in Atlanta. Learn more at voxie.com.
About the Author
Ali Spiric
Growth Marketing Manager at Voxie