The QSR Evolution Conference stands as a pivotal event for the quick-service restaurant (QSR) industry. It brings together industry leaders, operators, and innovators united by a common goal: to explore and shape the future of QSRs. The conference provides actionable insights into enhancing QSR operations, from customer experience to technological advancements.
As a first-time sponsor, Voxie was thrilled to be part of this significant event. Our sponsorship allowed us to engage directly with those who benefit most from our SMS marketing platform and immerse ourselves in the world of QSRs.
QSR Evolution is an event that succeeded in making itself a jack-of-all-trades (a rare feat, might I say). Being able to hear from cutting-edge restaurant executives about such a variety of topics is a big lift, but I believe this event executed that mission flawlessly.
Zach Fishman, Partner & Chief Operating Officer
Franchise Supplier Network
Key Discussion Topics
How to Drive Value
Driving customer value is a cornerstone of success in the QSR industry. While discounts and coupons play a role, QSRs often find more sustainable ways to deliver value through strategic menu offerings. Value menus, meal bundles, and innovative combinations allow customers to maximize their purchases while maintaining the QSR’s profit margins.
How to Measure Success
Measuring success in the QSR industry requires a multifaceted approach, as emphasized at the conference. Key metrics include brand relevance, local store performance, customer satisfaction scores, and visit frequency.
These metrics provide a comprehensive view of a QSR’s performance, balancing brand perception, operational efficiency, customer satisfaction, and loyalty. By focusing on these areas, QSRs can gain a holistic understanding of their success and identify growth opportunities in today’s competitive market.
Customer Experience
Improving customer experience was another major focus of the conference. A key talking point was order accuracy and why it should be a core metric for teams. After all, what’s worse than driving home only to find the wrong order in your bag?
The conference also emphasized the significance of loyalty programs and their impact on a company’s bottom line. Key questions raised included: What percentage of loyalty members remain active after 18 months? How much monthly revenue comes from loyalty program participants? What’s the average lifetime value of a customer? These metrics help QSRs gauge the effectiveness of their loyalty initiatives and, ultimately, their customer experience.
The Role of AI in QSR
Technology in the QSR space is rapidly evolving, from highly personalized SMS campaigns to AI-powered drive-through ordering and kitchen optimizations. Utilizing technology is no longer just for early adopters—it’s essential for keeping up with the competition. These technological advancements have become powerful tools to help QSRs reach their full potential, optimizing customer experience and back-of-house efficiency while ensuring a seamless process from order to checkout and beyond.
Voxie’s Insights and Observations
The conference has profoundly influenced Voxie’s approach to the QSR sector. We’re inspired by the innovative ideas and collaborative spirit witnessed at the event. Sponsoring QSR Evolution has only highlighted that Voxie is in the right place in the QSR space with timely, personalized customer engagement. We’re excited to explore new strategies and innovations in SMS marketing to help QSR operators connect more effectively with their audience.
In conclusion, the QSR Evolution Conference was a remarkable event that provided valuable insights and growth opportunities. If you were at the event, it was great to meet you! If you weren’t there, we’ll see you next year!
