Marketing professionals and small business owners alike know that every year has specific days and events that create unique selling opportunities. Whether it’s a last-minute flash sale on Father’s Day or a month-long lead-up to the busiest shopping stretch of the year (Thanksgiving through Cyber Monday), marketing never stops. But before you bombard your shoppers with another year of endless emails, consider getting their attention in a much more effective way in 2022.
Text message marketing offers the easiest, most effective way to engage any audience in personalized two-way conversations. Instead of blasting out an email to thousands and hoping someone bites, texting both alerts them to a sale andallows for more targeted selling. More importantly, through conversational texting platforms like Voxie, marketing becomes a two-way channel, without bogging down your sales staff at key times throughout the year.
Speaking of key opportunities to sell, here’s a year-long list of top ecommerce and sales dates for 2022. Get ahead of them before they sneak up on you! All it takes to kick start sales is a well-crafted text message.
January is the time for new beginnings, resolutions and fresh starts. To that end, your messaging needs to target people’s desire to change, improve and better themselves. Use careful language like “improve,” “resolution” and “fresh start” in your text marketing to let recipients know you’re as serious about change as they are.
February is the month of love—both for others and yourself! Not only is it home to Valentine’s Day, the entire month of February is also Black History Month. It’s a time to show your love for others, which means pouring real sentiment into your text marketing campaigns. Don’t make it about the savings; instead, make a statement.
March is about celebrating women! March has the luck of being Women’s History Month with International Women’s Day kicking off the second week. March also signals the arrival of spring with most people begging to shake off the winter malaise. Campaigns focused on equality, empowerment, and the end of the winter season go a long way to supporting the critical themes of the month.
Spring has officially sprung by the time April rolls around, and there are plenty of reminders throughout the month. From classic themes of rebirth and rejuvenation to Earth Day near the end of the month, this is your chance to capitalize on people’s desire for affirmation. Put a positive spin on your text marketing and lead with words of encouragement.Conversational text marketing will go a long way in April, as customers take your effort to heart.
May starts with a bang, with three great selling holidays packed into the first eight days. May the Fourth (Star Wars Day) be with you and beware the Return of the Fifth (Cinco de Mayo)! These fun holidays are great sales opportunities, and they blend right into the Mother’s Day run-up. Don’t forget, it’s also National Pet Month and Mental Health Awareness Month.
The summer season officially comes into swing with the arrival of June, and so do several key sales dates. Father’s Day is the big one, but June exits with a double-whammy for social sellers: Social Media Day and National Outfit of the Day celebrations. If you’re highly active on social platforms, adding text message marketing to the mix will resonate well with your followers. And, of course, don’t forget that it’s Pride Month!
Sales opportunities may taper off a bit in July, as the summer season kicks into high gear. After Independence Day, the summer travel season sees many people jet-setting off to vacation. Don’t fret, though—this actually gives you plenty of text message marketing opportunities. Send texts about summer flash sales shoppers will gladly respond to while they’re waiting for their flights to arrive or lounging at their hotel!
August is void of any major holidays, but that doesn’t mean there aren’t any marketing opportunities during the warmest month of the year. Kickstart your back-to-school campaigns and watch the sales roll in! It’s also a good time to start orchestrating your marketing campaigns for the fall and winter sales season. Reflect on some of the more successful marketing texts you’ve sent and use that data to inform a strong sales push into the end of the year.
With the kids back in school and fall sweeping in, September can be a slower sales month for many retailers. All the more reason to kick your text marketing into high gear and capitalize on a slow ramp-up to the busiest selling season of the year. Labor Day sales are always a great opportunity, and there are a few niche marketing days at the end of the month that can boost sales before October arrives.
The spookiest of all months, October has a few key dates that marketing professionals can capitalize on. While Halloween is the obvious opportunity, National Boss Day and World Animal Day are both associated with commerce. If your brand lends itself to the holiday, use text message marketing to stretch your spooky sales opportunities throughout the year! It’s also Breast Cancer Awareness Month.
November is far and away thebiggest sales month of the year for some companies, thanks to the five-day stretch between Thanksgiving and the following Monday, with Black Friday being the number one sales day of the year. Instead of competing with thousands of other emails and flooding your customers’ inbox, send them a text this year instead. It’s a great way to drive sales with fewer barriers—and a whole lot less competition.
November quickly turns into December, and the sales opportunities just keep coming. While most people have their holiday shopping done well in advance, many are still on the lookout for deals and steals. Send a few well-timed text messages over the last week of the month and give eager shoppers the deals they want while they’re sipping cocoa in their pajamas.
There’s a sales opportunity virtually every week of the year in 2022. And while you’re probably not running discounts for all of them, it’s important to look ahead at the ones you are participating in. Prepare your messaging ahead of time and look for opportunities to market more effectively to the shoppers you’re targeting. Voxie will help you connect through text, for conversations that lead to sales.
One last thought on getting the best results. Always remember there are many celebrations by very diverse groups of people and that all perceptions of a holiday or event may not be the same. Not everyone may be excited or happy on the same day. The more you can ensure your messages will meet the needs of different members of your audience, the better results you’ll have.
Want to explore the powerful potential of conversational SMS, to grow your business and strengthen your brand? Chat with an SMS expert at Voxie today toschedule a demo.